Valor Coffee Podcast

Q&A with Valor’s Cafe GM – 10/23/2024 Oct 28, 2024

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In this episode, we sit down with Savannah Grace Lyle (aka Savvi), Valor's GM in Dunwoody, for a Q&A filled with honest insights on team culture, leadership, and running a specialty coffee shop. Savvi and the team dig into how we strive to achieve dual excellence in coffee quality and hospitality—blending the best coffee with world-class service. The conversation covers the power of constructive feedback, creating a balanced and inclusive team environment, and the challenge of healthy boundaries in a close-knit workplace. We also touch on fostering camaraderie outside of work and how to navigate workplace boundaries to maintain professional relationships. For anyone in a leadership position or part of a growing team, this episode offers relatable and practical takeaways. Enjoy!

*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 - Intro
05:08 - What's it like to buy a bag of coffee that isn't awesome
07:50 - Who is SAVVI?
11:05 - Jumping into the Q's
15:34 - How Does an Owner support a GM?
19:41 - How do you balance workload?
22:05 - What was it like going from your previous role to Head Coach?
24:08 - Health Checks w/the opposite gender
25:30 - Talkin bout the real real
31:03 - How to Appropriately and Professionally work with the opposite gender
41:25 - Q3 Baby

Three Changes That Will Take Your Mobile Coffee Cart to New Heights – 10/16/2024 Oct 21, 2024

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This ep we dive into carts, sharing lessons learned from years of catering experience. From undercharging and overcharging to dealing with equipment malfunctions, we've seen... a lot. Today we focus on three game-changing tips that will take your coffee cart to new heights, including topics from streamlining your menu to improving customer flow and charging appropriately for events. If you’re looking to up your mobile coffee game, this episode is packed with useful insights!

*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 - Intro
02:09 - Good Morning! (Inside Joke)
02:45 - Good Morning (Take Two)
11:17 - Do We Use The Same Water for Drip and Espresso?
18:44 - Should I Start a Coffee Shop/Roastery While Keeping a full-time job?
27:40 - Let's Talk About Catering
30:05 - We only serve 8 oz or smaller beverages
31:34 - SpLiT sHoTs
36:25 - How To Charge Enough
41:37 - Ess Eeee Ooo
47:22 - Bonus

The Story of Valor Part 3: Opening Our Cafes and Roastery – 10/02/2024 Oct 14, 2024

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In this episode, we dive into the third and final part of the story behind Valor. Join us as we discuss opening our first cafe, launching our roastery, and expanding to a second location, all while navigating challenges like the 2020 pandemic. From crazy Craigslist espresso machine finds to launching our first brick-and-mortar, we break down the journey, share lessons learned, and reflect on how our team and company have evolved. Whether you’re in the coffee business or just curious about what it takes to build a thriving cafe, this episode is packed with insights, laughs, and a behind-the-scenes look at what goes into making Valor what it is today.

*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

The Story of Valor Part 2: Booking Events, Permanent Pop-up, Going Full Time – 09/25/2024 Sep 30, 2024

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In this episode, we dive into some of our most memorable early events, like surprising the Church of Scientology with a coffee cart and serving drinks at an unexpected Michael Jackson-themed drag show in Atlanta. We also break down the early struggles of running a pop-up, from unpredictable weather to the sticky note debacles at our first wedding gig. Along the way, we chat about the challenges of getting our first wholesale accounts, starting our own roasting operation, and finally securing a permanent spot in Alpharetta. This episode is packed with stories of grit, learning on the fly, and hilarious missteps. Enjoy!

*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

The Story of Valor Part 1: Creation, Kickstarter, Cart Buildout – 09/11/2024 Sep 19, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode of the Valor Podcast, we dive into Part 1 of The Story of Valor, where it all began. From friendships formed in high school to early coffee experiences that sparked a love for specialty coffee, we walk through the origin of how we, three 18- and 19-year-olds, decided to start a business with nothing but passion and curiosity. Join us as we reflect on navigating the challenges of finding direction, raising funds through Kickstarter, building our first mobile coffee cart, and booking our first events. Whether you’re starting your own business or just curious about the ups and downs of launching a coffee company, this one’s for you. Stay tuned for Part 2!

*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Introducing Our Online Platform, The Valor Coffee Community – 08/28/2024 Aug 30, 2024

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When we started our company, we'd often be faced with problems we'd just have to figure out ourselves, mainly because there wasn't a central online resource that went really deep in helping us with the nitty-gritty of starting and running a coffee company. So we built out or brand new online platform, the Valor Coffee Community, where you can find a community of other baristas, leaders, and cafe/roastery owners in the community who are ready to help you on your journey. Featuring chat channels and threads, resources like spreadsheets and pdf's to help you grow and run your business, and courses dedicated to expanding your knowledge on coffee, finances and more, you're sure to find plenty to help you on your journey.

*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
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Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Splurge on These Things When Building Out Your Coffee Shop – 08/21/2024 Aug 23, 2024

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B

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In this episode, Riley and Ethan dive into a crucial topic for anyone looking to open or improve their coffee shop: the key investments you should never skimp on. While it’s tempting to save money on certain pieces of equipment, we discuss why it’s worth splurging on specific items to avoid regret down the line. From the importance of a reliable ice machine to choosing the right grinders, we cover it lots. Also... THE VALOR COFFEE COMMUNITY IS LIVE. Be one of the first to join, gaining access to chats, forums, PDFs, spreadsheets, courses and exclusive webinars and video cars. Use the link above!

*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Q&A – How Much Are Coffee Shops WORTH …and More! – 08/07/2024 Aug 16, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode, we dive into the nitty-gritty of evaluating a coffee shop acquisition, discussing the hidden costs that can make or break a deal. We also chat about the challenges of maintaining high standards in specialty coffee while balancing customer expectations and financial realities. Plus, we touch on the importance of hospitality in the evolving coffee industry and share some love for our wholesale partners. Tune in for insights, laughs, and a bit of coffee geekery!

*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Opening a Coffee Shop for Less Than $100k – 08/01/2024 Aug 07, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode, we dive deep with Elijah Knapp, a seasoned coffee professional, former Valor Pit Crew Member, current owner of Elliott Coffee in Dayton, Kentucky, and one of our dear friends. We chat about the journey of opening a cafe on a budget, the challenges of managing a skinny buildout budget, and the lessons learned along the way. Elijah shares insights into the local community, the importance of authenticity in building a business, and the role of hospitality in creating a memorable customer experience. Tune in to hear about the balancing act of running a small business, creating genuine connections, and the creative ways to stretch a budget without sacrificing quality. Whether you’re a coffee enthusiast, aspiring cafe owner, or just love a good entrepreneurial story, this episode is packed with valuable takeaways.
Visit Elliott: https://g.co/kgs/1LVaY3k
Follow Elliott on Instagram: https://www.instagram.com/cafe.elliott/
Elliott's Website: https://www.elliottcafe.com/

*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Keeping Veteran Baristas Invested – 07/24/2024 Jul 26, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode, we delve into the heart of staying passionate and committed as a veteran barista. Ethan is joined by our long-time Head Coach, Lillabea Goins, and they explore service philosophies, reminisce about a meaningful team field trip, and discuss the importance of fostering a loving and supportive work environment. From touching on personal growth to the significance of being present and intentional in our daily interactions, this episode is a heartfelt reflection on maintaining a vibrant and motivated team.

*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Consistency is Everything – 07/17/2024 Jul 19, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
This week, it’s just Riley and Ethan diving deeper into our service philosophies. We explore the crucial role of consistency in everything we do and how it impacts our decisions and operations. From ensuring every cup of coffee meets our high standards to maintaining the same quality of service, we discuss it all. Plus, get insights on the unforeseen costs of running a coffee roastery and some fun banter. Thanks for listening!

*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Three Service Philosophies That Built Our Business – 07/10/2024 Jul 12, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode, we dive into the service philosophies that have shaped our company, discussing how to create memorable customer experiences through empathy and connection. We also recount a rare day at work featuring the three of us working behind the bar together, debate the price of rum, and reflect on the importance of not panicking under pressure. Whether you’re a barista or a business owner, this episode is packed with insights on how to elevate your service game. Tune in for laughs, lessons, and a behind-the-scenes look at the heart of our operations.

*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

What Does It Even Mean To Break Even? – 06/28/2024 Jun 28, 2024

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DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Ever wondered what “breaking even” really means for a business? In this episode we delve into the concept of breaking even, exploring its nuances and how it applies to running a coffee shop. From understanding initial costs to navigating profitability, we break down the financial complexities of the coffee business, along with spelling out the difference of profitability and actually putting money in your pockets.

Join us as we discuss:

The real meaning of breaking even
The challenges of achieving profitability in the coffee industry
Key financial metrics every business owner should know
Our personal experiences and strategies for financial success

*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Running a Business As a Parent – 06/21/2024 Jun 21, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
When we started Valor, we had all the hours in the world to put towards building our business, but things have changed greatly with our growing families. Today we reflect on this and what our lives have looked like lately in terms of work-life balance.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Why Your Coffee Shop SHOULD Start Roasting – 06/12/2024 Jun 14, 2024

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The boys sit down and have a continuation of last episode's topic of why you shouldn't start a coffee shop, this time explaining why it might be a good idea. We also discuss Ethan's trip to Japan, including his bar takeover at Sedai Coffee, and we give an update on the Community. Thanks for hanging with us every week!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Introduction
04:00 Ethan did a coffee bar takeover during his trip to Japan
13:33 Did your trip make you want to open a cafe in Japan?
17:47 These coffees are even better with Third Wave Water
21:15 The Valor Coffee Community is almost here
27:00 Recap of why your coffee shop should NOT start roasting
28:54 Why your Coffee Shop SHOULD start roasting
34:43 Wholesale will likely be a big part of your business
37:25 What are the viable models for roasteries?
46:31 Roasteries have global reach
51:06 Conclusion

Why Your Coffee Shop SHOULD NOT Start Roasting – 06/05/2024 Jun 07, 2024

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This week Riley and Ross chop up something we here from sooooo many wholesale partners: "Yeah, we'll probably eventually start roasting..." As a company who has taken this path, we feel it's our duty to tell of the downsides we've faced in our years running a Roasting and Wholesale operation. It isn't as simple as some make it out to be that roasting will simply "save money on coffee costs" and we dive into why that's the case. We'll be following up with an episode on why it IS a good idea to roast your own coffee, so stay tuned!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Introduction
04:45 Getting high quality appliances saves money in the long run
16:33 We’re drinking a coffee from Dayglow today
23:21 Discussing refractometry & testing total dissolved solids of our water
34:37 Should you roast your own coffee? What other options are there?
45:15 What steps should someone take before they start?
55:10 Some of the early struggles & risks of opening a roastery
01:03:28 Where our heads were at when we opened our roastery
01:07:35 Conclusion

Cat & Cloud x Valor Coffee: Burn Out, Human Dignity, Tacos & Dunking – 05/28/2024 May 31, 2024

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We credit a lot of our success to the Cat and Cloud Podcast, where we learned so many things about the industry, extraction, running a coffee business and more when we were just getting started. It was an honor for Ross to sit down and chat with Jared about all sorts of topics, including green sourcing and roasting, rest, tacos and more. Hope y'all enjoy!
Check out Cat & Cloud: https://catandcloud.com/
Listen to their podcast: https://catandcloud.com/pages/podcast
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Introduction
01:27 Our Love for tacos
05:19 Why we started our podcasts
14:08 How Cat & Cloud has evolved over time
26:35 Burnout and balance as an owner
38:55 What we do outside of work for our health
50:01 The myth of the 'big break': long-term commitment in business
58:12 Dignity in service: treat every customer the same
01:12:34 The importance of self-care and wellness
01:19:20 Green sourcing, roasting & day lots
01:25:30 Basketball & fitness
01:31:10 Conclusion

This Episode Has No Topic – 05/22/2024 May 24, 2024

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Well...Ross sat down with Jared Truby for this week's planned episode and was met with technical issues. But we REFUSE to let a week go by with no progrum, so we sat down and just caught up on quite a few things: Riley's trip to NYC, Ethan's upcoming bar-takeover at a cafe in Japan, football, how to discern a guest's preferences, what to look for when trying to ethically source coffee, and more!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Introduction
06:04 Aligning business focus with a human value
10:40 What to look for when sourcing ethical coffee
13:30 Today we’re drinking three coffees, brewed with Third Wave Water
18:26 Our new dark roast - Turbo Diesel - is available now!
21:28 How to discern a guests preferences
24:20 Ethan is taking over a cafe is Japan on June 5th
26:55 Football conversation
34:42 Riley took a trip to New York & visited 5 cafes
49:17 What’s a “flip”, & clarified milk
53:11 We want our baristas to be themselves
58:26 Conclusion

Tips to Prevent Employee Turnover at Your Coffee Shop – 05/15/2024 May 17, 2024

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This episode is a continuation of our previous episodes of the epidemic of high turnover within the coffee industry. We dive into a few practical ways coffee shops can pivot to make their establishment a more desirable place to be for a longer amount, while also shedding light on the realities and limitations that the coffee industry (...and its tough bottom lines) tends to face.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Introduction
04:47 Last episode’s comment section got spicy!
10:26 Replying on air to viewer comments
14:15 “Pay people more, or deal with high turnover”
24:28 The coffees we’re drinking today, brewed with Third Wave Water
35:44 Is the role of a barista enough to warrant an insane salary?
41:09 What we’re doing to pay our baristas more
47:59 How mentorship contributes to employee retention
52:05 Communicate your purpose and how employees contribute
01:02:09 Conclusion

Why Coffee Shops Have Terrible Turnover – 05/08/2024 May 10, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
The coffee industry is one of notoriously heavy turnover, something we've experienced at our business and heard from many other cafe owners. On this specific progrum, we dive in to the reasons this is so common – we'll be following up with another episode on how to best prevent employee turnover, so stay tuned or check out episode 103 when it drops!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
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Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Introduction
02:01 How we store coffee at home
09:24 We’re drinking 3 coffees today, brewed with Third Wave Water
20:43 Which coffee shops/roasters do we admire (...envy?)?
33:37 Why is employee turnover terrible in specialty coffee?
36:27 Low wages, little upward mobility
41:17 Not everyone likes the service aspect
51:27 People have different end goals & motivations
56:53 Hiring people who aren’t a good fit
01:04:47 Conclusion

Q&A: Barista vs Roasting Job + Should Baristas Have to Work Weekends? – 05/01/2024 May 03, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
This week we field a few questions, including helping one listener choose between stepping forward as a barista or making a move to roasting operations and answering another listener's question about firm "must work weekend" policies for baristas. Thanks for listening!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Introduction
01:14 Our new partnership with Third Wave Water
09:08 Does the importing of coffee differ depending on the location of your roastery?
13:16 Q: I have two opportunities to advance my career, which should I take?
24:28 Contrasting a secure, boring job vs a lower paying, engaging career
30:46 Q: Do you have policies that require baristas to work certain schedules?
43:55 Q: Do you have advice about implementing big changes?
51:02 The hardest part of our jobs right now, as owners
01:06:42 Conclusion

SCA EXPO 2024 Chicago Recap – 04/24/2024 Apr 26, 2024

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Wait... 100 Episodes?! Who knew this little podcast would make it this far? This week we share stories from our first SCA Expo experience, drink the most expensive coffee we've ever purchased, and chop it up in this laid back episode.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
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Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Introduction
04:10 Q&A: Which Valor coffee should I try first?
11:32 Is mold free coffee a thing or just a marketing pitch?
18:14 We’re tasting some high level coffee today
25:39 What our experience was like in the city of Chicago
37:32 Our first impressions & experience at the SCA Expo
41:18 Recalling some of our favorite moments
54:48 Wrapping up our recap of the weekend
01:02:33 Coffee Review: MAME Coffee Abu Lot 7
01:08:12 Conclusion

Keys to the Shop x Valor: How to Raise Barista Wages – 04/13/2024 Apr 18, 2024

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We were stoked to have the opportunity to take a break from the action at SCA Expo 2024 to sit down with a true veteran of the coffee industry, Chris Deferio. Chris has 20+ years of experience in specialty coffee, ranging from working behind the bar to where he is now, consulting and podcasting through his business, Keys to the Shop. KTTS has released hundreds and hundreds of podcast episodes with many high profile guests and leaders in the industry, and Chris is a fount of knowledge. We were honored to chat for an hour about a fun topic: barista wages and how cafes can implement certain things to give their people better pay. For those of you looking for consulting for your coffee business, Chris is your guy. Hope y'all enjoy this one, we sure did!
Follow all things Keys to the Shop:
Website: https://keystotheshop.com/
Instagram: https://www.instagram.com/keystotheshop/
Podcast: https://open.spotify.com/show/3oo9RbKT8tXmEDsXezeKje?si=4858ad750e224836
Email Chris: chris@keystotheshop.com
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Introduction
06:21 Why today’s topic is important to us
12:59 Should owners sacrifice their income?
17:36 Be transparent with employees about what they should expect
25:56 Discussing different leadership models for cafes
35:49 How to make a smaller team more efficient, for everyone’s benefit
40:49 Discussing robotics & automation in cafes
48:06 Can a decentralized leadership model work?
55:24 How many baristas are asking for raises rather than waiting?
59:00 One on Ones with employees build trust & improves culture
01:03:41 Balancing baristas admin responsibilities
01:09:46 Taking care of your staff won’t break your business
01:13:34 Conclusion

Making It Cool to Care at Your Coffee Shop – 04/10/2024 Apr 12, 2024

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This week we're in a different room because of roast shifting, but we still dish out some straight fire. Ethan and Ross chat about building a culture that thinks it's cool to give a crap and how that stems from owners and leadership.
We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.
We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Intro
01:34 How the Ground Control brewer works
05:47 How we find employees that care as much as we do
09:37 Translating core values to new hires
17:42 Train your employees with values rather than policies
21:01 How to figure out if an interviewee will truly care about their role
31:43 Build a culture of feedback & open communication
45:00 How to handle giving feedback to an employee
47:08 Culture starts with the owner and grows in the team
55:41 When was the last time we received feedback as leaders & owners?
01:01:37 Conclusion

Should You Open a Second Coffee Shop? – 04/03/2024 Apr 05, 2024

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It’s been a year since we opened the doors of our second cafe, so we do some reflecting on what we’ve learned and whether or not we’d do it all again.
We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.
We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Intro
02:27 April 3rd marks our Dunwoody cafe’s 1st birthday
12:22 We will be at SCA in Chicago & we want to meet you
14:53 Q&A: How did you go about picking up your first wholesale accounts?
26:11 Q!&A: How did you market your cart when you first started out?
29:58 Is it worth it to open a second cafe?
44:13 The difficulties of expanding
01:00:32 The benefits of expanding
01:13:46 Conclusion

Competition: Should You Care About "Competitor" Coffee Shops? – 03/27/2024 Mar 29, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
When you're running a coffee shop or looking to start one, it's easy to look around at other companies and wonder whether they're taking a slice of a pie. Is that true? If so, should you care? How should this influence your decision making? This week we chop all this up AND MORE...well, not much more, but we do try a wild coffee from Plot and take a question about growing a coffee shop in a small town.
We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.
We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
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00:00 Intro
01:14 Today’s coffee tastes like... basil ?
03:10 We will be at SCA in Chicago & we want to meet you
06:00 Can a specialty coffee shop keep growing in a small town?
14:28 Competition - how much should you care?
26:20 Focus on being your best, rather than comparing to others
38:18 The Rude Radius - How close is too close to open a competing coffee shop?
46:18 Coffee Review: Plot Colombia Geisha White Honey
56:51 Conclusion

Coffee Shop Owners Suck at These Three Things – 03/20/2024 Mar 22, 2024

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Uh Oh! We're going in this week on our PAST SELVES, dishing out the mistakes we've made throughout our careers that we see as trouble spots for many people jumping into owning a cafe. Our reason for having this podcast in the first place is to talk about what we've learned so you can have a head start in your journey of opening a coffee business, so we hope our mistakes mentioned in this progrum can inform and guide you towards having an incredible business.
We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.
We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
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Follow Riley: https://instagram.com/rileywestbrook
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Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Intro
01:49 This coffee is crazy! Kos Rodrigo Sanchez Mojito Co-Ferment
05:07 Are co-fermented coffees cheating or creative?
10:01 Q&A: How we handle our cafes ordering coffee from our roastery
17:32 Which roasters we’d use if we didn’t roast our own coffee
20:19 Never fail again (...not guaranteed) with our top tips for new coffee shop owners
22:11 Tip #1 - Know when to fire someone
36:11 Tip #2 - Inventory Management
50:00 Tip #3 - Budgeting, Bookkeeping, & Financials
57.54 Bonus Tip #3.9 - Learn how & when to say No
01:05:20 Coffee Review: Kos Rodrigo Sanchez Mojito Co-Ferment
01:12:07 Exciting Valor news: We’re hiring at the roastery and Dunwoody!
01:12:48 We will be at SCA in Chicago and we want to meet you!

Blending Coffees: Do Blends Deserve the HATE? – 03/13/2024 Mar 15, 2024

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We welcome our Director of Roasting Operations, Sam Smith, back for his third round on the progrum to discuss all things BLENDS. In our opinion, blends get more hate than they deserve, so we press into the topic and discuss why and how blends can be an awesome addition to a coffee menu, along with how we approach onboarding new blends and keeping a menu slot dialed year-round.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
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00:00 Introduction and some football chatter
06:04 Welcoming Sam back to the progrum
06:58 Honey Processed coffees
08:22 Details about our box colors & why we want to expand our coffee menu
12:22 Why can’t we serve certain coffees all year?
16:15 On our seasonal blend, Swoon
22:52 Take us through the process of planning to make a blend, start to finish
28:12 Sample roasting
38:14 Dissecting the narrative that single origin coffees are better than blends
51:12 How we are brewing Swoon and what our team & guests are saying
58:39 How we keep coffees stocked year round as we grow
01:05:16 What is your favorite coffee you’ve ever roasted?
01:09:36 Shout out to Sam’s Dad
01:10:46 Conclusion

What It’s Really Like Being a Barista - 03/06/2024 Mar 08, 2024

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet
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Today we’re joined by three of our incredible baristas – Lillabea Goins, Paul Judy, and Joey Cristofanelli. Ethan converses panel-style, throwing out questions about the squad’s history in the coffee industry, the romantic and dirty parts of the job, and more. We’re blessed by the folks who work with Valor, and we think this episode really shows that!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
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00:00 Introduction
02:27 Welcome to the Barista Q&A
04:45 Joey introduces himself
06:17 Paul introduces himself
08:32 Lillabea introduces herself
12:02 What’s one of the most romanticized aspects of being a barista?
19:07 Is it hard to remember all of the guests’ names?
20:34 What do you say to the haters who say you’re just in it for the tips?
27:36 What do you say to the person that says “Your job looks fun!”
32:14 How do you handle the role of being the “host of the party” rather than the guest?
37:35 What are your most favorite coffee drinks to make as baristas?
44:11 What are your least favorite coffee drinks to make as baristas?
49:10 Let’s talk about the magic of the Valor experience
53:38 If you like hosting people at your house, you may like being a barista
01:00:56 Coffee review: Tandem Ecuador Melida Alverca
01:15:46 Conclusion

We Interviewed the Owner of Our Favorite Coffee Shop - 02/28/2024 Mar 01, 2024

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet
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Side Track in Opelika, Alabama is one of our favorite places in the world. Period. What David Bizilia has built in this incredible place is truly unmatched by many service experiences we've seen, and it was all accomplished by one of David's core philosophies: serving his guests in a cafe format the same way he would if they walked through the door of his home. We welcome David back to the progrum for a second time to talk hospitality and service, and we gush over how awesome he is...just a little.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
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____
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00:00 Introduction
08:04 Side Track's Story
19:59 Lessons from the early days
26:56 How do you translate the culture of sidetrack to your employees?
35:35 Pay What You Want
40:10 Saying "No"
46:39 Raising Leaders through instilling values
53:13 The little things
57:50 Hiring regulars only

How Much Can a Coffee Shop Owner Make Per Year? - 02/21/2024 Feb 23, 2024

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet
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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
This week, we dive into the question so many folks jumping into this industry have: how much can I make as a coffee shop owner? We revisit our Cafe Viability Spreadsheet (linked above) and punch in some test numbers to see if it’s even possible to make a livable wage running a more-than-slow-but-not-crazy-busy cafe. Heck, we even tell you how much money we make in this one, so listen through to get those juicy details. Thanks for listening!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
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00:00:00 Introduction
00:15:09 An update on how we’re feeling about our roles and responsibilities
00:24:51 Make sure you’re organized so you can get the best results from your time and effort
00:28:24 A Note on Owners/Managers + Tips
00:34:46 Punching Numbers in the Spreadsheet
00:39:00 Ethan and Ross talk about the coffee that (was) up for review this week
00:45:33 Completing the Cafe Viability Spreadsheet to see what a solo owner can make
00:51:21 How much coffee do we go through each week at Valor locations?
00:53:40 Let’s look at another viability scenario - A husband & wife team
00:59:23 What WE make as owners of Valor
01:03:39 There can be difficulties, but we are so grateful for what we have and what we do

Crafting the Perfect Coffee Shop Menu - 02/14/2024 Feb 16, 2024

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Riley fell ill this week, so Ethan and Ross sit down together and really just lay into some topics, including questions about one of our favorite books, and "business smart" things we've had to implement. Then they dive into crafting a specialty focused menu that still meets guests where they are. Thanks for listening!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
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Follow Valor on Instagram: http://instagram.com/valor.coffee
____
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00:00:00 Introduction
00:01:17 What's up with different roasters having the same coffees?
00:09:00 Q&A - From your time reading Unreasonable Hospitality, what do you think impacted each of you most?
00:16:34 Q&A - What are some of the main themes of the “Old Valor” and what “Business Smart” things have we had to implement?
00:25:32 Latte Art - is it a prerequisite to become a barista? How hard is it to learn?
00:36:35 Coffee Shop Menus - What should be included, how should it be laid out?
00:43:35 Differentiating between different coffees and gauging customer expectations
00:55:07 Seasonal espresso options and the Coffee Nerd Experience (8th wave, baby!)
00:59:02 How should a menu be structured to avoid confusing guests?
01:01:15 You should have syrups!
01:05:00 Our approach to crafting a seasonal menu
01:17:30 Coffee Review: Bellwood Kenya Kamwangi
01:21:42 Conclusion

Q&A: Owner Disagreements, Drive-Thru Specialty Coffee, & Slushie Machines – 02/07/2024 Feb 09, 2024

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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We had a whole dang episode planned out, but we had so many solid questions that we decided to pivot.! We cover a few really awesome topics like: how do you know who to go into business with? What should your values be? And whenever the three of us are disagreeing on something in our company, how do we debate that? Thank you as always for submitting your questions, and keep them coming.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
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00:00:00 Introduction
00:11:04 Q - How do you make decisions as a group and decide when to move forward?
00:23:57 Q - If you were to open a cafe with a completely different service model than the two that you have, what would you want it to be like?
00:32:12 Q - How do you know who you should go into business with, what values should align, and how long of a commitment should people be willing to make?
00:40:41 Q - What machine do you use for frozen slushy drinks? Does it work well or has it been a dud?
00:45:08 Q - What's the best method for changing grind size on espresso or other brewing devices? I don't want to go finer, but sometimes it feels like I have no choice.
00:57:50 Q - How much in line training do you do? Once an employee is quote up to speed and quote, how do you go back and reinforce?
01:05:37 Coffee Review: Little Wolf Ecuador Angamaza
01:15:33 Conclusion

Are Coffee Shops Profitable? A Look at the Numbers - 01/31/2024 Feb 02, 2024

DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet
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We're live just 42 minutes from Six Flags Over Georgia to answer a very common question: are coffee shops profitable? We take a look at our Cafe Viability Spreadsheet (link to download above!) and go on a hypothetical new cafe's first year. We'll be talking about the terms used, filling out the spreadsheet together, sharing insights we've learned over the years, and ultimately arrive at an answer of whether a standard-ops cafe can make a buck! Thanks for listening, y'all :P
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
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00:00:12 Introduction
00:04:27 Why do people open coffee shops as their first business?
00:11:52 Spreadsheet and Terms Overview
00:22:52 Different size spaces and physical locations affect viability
00:31:09 This is not a profit and loss statement
00:31:41 What is “Cost of Goods Sold” + other terms
00:34:15 Talk to your accountant!
00:39:40 Let's fill in the spreadsheet
00:46:45 Rent Calculator
00:50:27 Staff and Wages Calculator
00:58:25 Paying Yourself a "Base Wage" as an Owner
00:59:59 Multiple other categories, rapid-fired for your listening pleasure (and show length)
01:06:05 Cost of Goods Sold, Transactions per Day, and Average Transaction.
01:11:34 Is this cafe profitable?
01:14:48 How would a hypothetical year two look?
01:19:50 Conclusion

Small Business, Big Impact: How Coffee Shops Shape Community – 01/25/2024 Jan 26, 2024

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We welcome Valor Alpharetta's Head Coach, Lillabea Goins, back for her third round on the podcast to discuss all sorts of fun with Ethan, including the joys of feedback and failure, the power of cafe in a community, how to be a leader at Valor, and what it's like to be a woman working for three dudes.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
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____
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00:00:00 Intro
00:01:06 Use Discount Code BELOVED for 30% off your order of Pageturner
02:06 Welcome Lillabea. Tell us about your role at Valor and a bit about the culture here.
00:03:46 You have a book in front of you today, what is it about?
00:11:42 How do you balance the nostalgia for the original team and the people in your care now?
00:23:33 Can you describe what it’s like to be a woman in a leadership role in specialty coffee?
00:28:33 How has it been leading a team lately?
00:39:29 Lillabea and Ethan explore the differences between male and female leaders in the workplace.
00:52:11 Lillabea’s 12th takeaway from the book and how she applies it in her role.
00:59:07 Our mission is to uplift people through coffee. It starts with the team first, then extends to the guests
01:05:17 Lillabea explains how being vulnerable with guests leads to a deeper connection and better service.
01:12:33 Lillabea asks Ethan: What is your proudest moment as a leader?
01:18:16 There is so much value in serving and cultivating a personal experience.
01:21:20 Your work does not define your worth.
01:28:51 Coffee review - M&M Las Nunes from Rum Baba
01:41:50 We’re grateful to have people send/bring us coffee from all around the world.
01:44:49 Do you have any final words for the Valor Coffee Podcast Community?

One Year of Owning a Coffee Shop w/ J.P. McKenzie of Meadowlark – 01/17/2024 Jan 18, 2024

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JP is a dear friend and owner of Meadowlark, a beautiful sub-500 square foot cafe in Gainesville, GA. This is JP's second time on the progrum, and it was a joy to talk about all sorts of stuff, mainly centered around his cafe now that it's been in operation for a minute. We also touch on Thermoplan at the WLAC, drink a coffee from Noeo Coffee, and more. Thanks for listening!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
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____
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00:00:00 Intro
00:06:21 Thermoplan at WLAC
00:10:42 A Convo About Starbucks Criticism
00:23:47 Do You Analyze Your Numbers?
00:31:01 Being Open On Holidays
00:34:59 What's It Like Being a Trailblazer of Third Wave Coffee?
00:36:37 What's It Like Having a "Family Business"?
00:40:40 Do You "Bring Work Home"?
00:44:44 What's Harder: Working for Someone OR Calling the Shots?
00:54:15 What's It Like Carrying Soooooo Many Roasters?
00:59:48 When Did You Know You Wanted to Start a Coffee Shop?
01:01:35 What Did You Think Your Shop Would Be Like / What is it ACTUALLY Like?
01:04:12 What Would You Tell Someone Looking to Start a Coffee Shop?
01:10:13 What Would You Ask Other Cafe Owners?
01:12:57 Cross-Cafe Shift Covers
01:13:51 Coffee Review: Noeo Coffee Prelude Blend
01:23:12 Conclusion

Predicting Trends in the Coffee Industry in 2024 – 01/10/2024 Jan 11, 2024

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We gather around the table and talk about where we think the industry might be heading this year, including commercialized bean spritzing, low caff varietals and more. We also taste a yum coffee from Process out of Belfast and talk just a little bit about football (at the end).
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
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____
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Opening a Coffee Shop With No Barista Experience – 01/03/2024 Jan 04, 2024

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We're often contacted by folks asking us our suggested first steps in their journey towards opening a coffee shop? Our first question... "Have you ever worked in coffee before?" Ethan and Riley discuss whether it's possible/important to work as a barista before you make the jump to running your own cafe. We also take a few questions, including Linea Mini vs GS3 for home use, whether or not owner pay should be included in labor percentage, and more!
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Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
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____
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00:00:00 Intro
00:05:12 Q&A: Include Owner Compensation in Labor Percentage?
00:11:10 Q&A: Where to Store Espresso Machine During Freezing Temps?
00:13:33 QA: Linea Mini w/ Brew by Weights vs GS3 AV for Home Setup?
00:19:23 Q&A: Gicleur Clogging
00:21:14 QA: Mahlkonig E80 Alternatives
00:29:22 Should You Start a Coffee Shop If You Have No Coffee Experience?
00:49:25 Coffee Review: Cultivar Colombia Santa Ana Anaerobic Natural
01:00:16 Conclusion

2023 in Review: Our Biggest Year Ever – 12/27/2023 Dec 28, 2023

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David LaMont has been in the coffee industry in Atlanta/the Southeast for the past 20 years, filling roles from barista, to wholesale sales, and now as the Southeast Sales Manager of La Marzocco. We talk to him about how he has built a career in coffee, discuss best machines depending on use case, and ultimately just have a dang good time. Thanks so much to David for coming on the progrum!
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Watch on Youtube: https://youtube.com/valorcoffee16
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____
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00:00:00 Intro
00:09:29 Valor's Year in Review
00:28:05 Favorite Coffee WE Released in 2023
00:41:04Our Favorite Brew Method of 2023
00:44:07 YOUR Favorite Brew Method of 2023
00:46:44 Our Favorite Coffee of 2023
00:49:58 YOUR Favorite Coffee of 2023
00:53:01 YOUR Favorite Cafes of 2023
00:54:51 YOUR Favorite Packaging Design of 2023
00:56:46 YOUR Vote for Most Underrated Roaster of 2023
00:58:59 Coffee Review: Obadiah Fuyan China
01:10:00 Our Goals for 2024
01:13:29 Conclusion

David LaMont, La Marzocco – 12/20/2023 Dec 21, 2023

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David LaMont has been in the coffee industry in Atlanta/the Southeast for the past 20 years, filling roles from barista, to wholesale sales, and now as the Southeast Sales Manager of La Marzocco. We talk to him about how he has built a career in coffee, discuss best machines depending on use case, and ultimately just have a dang good time. Thanks so much to David for coming on the progrum!
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Watch on Youtube: https://youtube.com/valorcoffee16
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____
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Pour Overs Are DEAD. Long Live Coffee Shots! – 12/12/2023 Dec 14, 2023

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We've always struggled with a particular dilemma: we love the clarity and flavor we can achieve by brewing pour overs, but doing so behind a busy coffee bar is wildly inefficient and inconsistent. We've tried to conquer this by using automated pour over machines, such as the Tone Touch 03 and the Curtis Seraphim, but those have proven finicky and again resulted in inconsistencies from cup to cup. So we were stoked to revisit our old friend, the Coffee Shot, but now with the addition of a paper filter inside the portafilter that has really changed this brew into something special that we are incorporating IMMEDIATELY at our cafes. So long pour overs (...for now).
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00:00:00 Intro
00:07:27 Pour Overs vs Coffee Shots
00:27:35 Coffee Review
00:37:24 Tangent: Is Taste Actually Subjective?
00:47:00 Conclusion

Skills You Should Learn as an Entrepreneur, God Shots, Branding Single Origins – 12/06/2023 Dec 07, 2023

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This was one of those episodes where we sat down with a topic, but the conversation led us in a different direction that produced some FIRE radio. We talk about some of the skills we've developed due to necessity and lack of cash, especially when we were a young business, along with talking about our "God Shot" experiences AND dissecting a fun X thread our friend Kent posted that suggested roasters should BRAND (i.e. name) their single origin coffees. Hope y'all enjoy!
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Why Your Business Should LOSE Money on Black Friday & Cyber Monday – 11/29/2023 Nov 30, 2023

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After a week off for Thanksgiving, we're back in the midst of one of the busiest weeks in Valor's history! We ran a wild sale for Black Friday / Cyber Monday, so we thought it would be a great time talk about sales, marketing, customer retention, cost of acquisition, and some other marketing buzzwords! We also try TWO coffees this week, one from Rowan Coffee and one from Maven Coffee. Thanks for listening!
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Will Shurtz, Methodical Coffee – 11/14/2023 Nov 16, 2023

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Will Shurtz is the co-founder of Methodical Coffee out of Greenville, South Carolina, who are, simply put, one of the most respected coffee companies in the country. We've looked up to Will for years for his intentionality and kindness. He even taught Riley how to roast coffee back in 2019! We had a great time sitting down, learning more about Methodical's origin, and talking about the coffee industry, where Methodical is heading, hiring philosophy and more. Thanks so much to Will for coming down and being on the progrum!
Buy Methodical Coffee: https://methodicalcoffee.com
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Watch on Youtube: https://youtube.com/valorcoffee16
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____
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Should You Scale Your Coffee Company? – 11/08/2023 Nov 09, 2023

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For many, the natural progression of business might point towards roasting or opening a second location as obvious steps. This week, we discuss whether or not that path is for everyone, along with giving tips if you decide it's for you. Thanks for listening!
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____
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00:00:00 Intro
00:02:20 The Boys Catching Up
00:17:59 Should You Scale Your Business?
00:58:53 Coffee Review: Servant Coffee
01:07:24 Conclusion

Underextraction Explained | What Is It and How Can You Fix It? – 10/31/2023 Nov 02, 2023

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We think underextraction PLAGUES many cafes and home brewers. We discuss why we think it's so common, why it's accepted, and. of COURSE, how you can go about fixing it. We also taste a Colombian Gesha from Friedhats and answer a question about brewing coffee with...not water...?
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Overextraction Explained | What Is It and How Can You Fix It? – 10/25/2023 Oct 26, 2023

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Overextraction is a hot topic in the coffee community, but honestly, we think it happens less than many baristas think it does. We go into depth about the science of overextraction, including discussing chemical compounds, channeling and local overextraction, and more, along with discussing test results from a study we did on grind size's influence on extraction yield in different pour over samples. We also review a fantastic Pink Bourbon Colombian from One Line Coffee, and we answer a question about whether organic certification even matters.
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00:00:00 Intro
00:04:06 Q&A – Does Organic Coffee Matter? How Do You Make Your Syrups?
00:20:25 An In-Depth Conversation on Overextractrion
01:14:38 Coffee Review: One Line Colombia Cold Fermentation Pink Bourbon
01:27:54 Conclusion
____
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What a Career in Coffee Roasting is Actually Like w/ Sam Smith – 10/18/2023 Oct 19, 2023

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This week we taste coffee from Jimmy Butler's Big Face Brand – a washed Burundi! Then we jump in to a discussion with our Director of Roasting Operations, Sam Smith. We talk transitioning from barista to roaster, how to onboard and develop a roast profile and more. Thanks for being on the show Sam, we love you.
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00:00:00 Intro
00:04:50 Addressing our Viral, Controversial Reel
00:09:47 Our Conversation with Sam Smith
00:13:27 Is a Roasting Career What You Expected It to Be?
00:21:10 Adjusting from Shift-Oriented to Project-Oriented Work
00:23:41 How to Grow the Discipline It Takes to Manage Your Own Time
00:27:32 The Process of Onboarding a Coffee
00:36:34 Direct Trade Misconceptions & How Small Roasters Order Green
00:44:04 How Sam Improves Production Roasts
00:56:44 First Crack
00:57:57 How Sam Has Changed Valor's Coffees the Most
01:01:34 Coffee Review: Big Face Burundi Washed
01:10:25 Conclusion
____
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How to Start a Coffee Cart Business in 2023 | Coffee Cart Masterclass – 10/11/2023 Oct 12, 2023

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Ever thought about building a mobile cart to start your coffee business? US TOO. In 2016, we built a coffee cart that launched our business from nothing to multiple cafes and a roasting headquarters. In this podcast, we teach you all you need to know about starting your coffee cart business, from how to build it and which equipment to choose, to the steps you need to set up an LLC. Thanks for listening!
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00:00:00 Intro
00:02:10 Our Story and Experience with Coffee Carts
00:17:54 Who Should Start a Coffee Cart & Why?
00:25:56 Funding
00:32:08 Setting Up Your Business: LLCs, Operating Agreements, EIN, Etc.
00:39:59 Permitting
00:48:14 Should You Start with a Pour Over or Cold Brew Bar?
00:55:30 Building Out Your Cart
01:22:02 Equipment: Espresso Machines, Grinders, Etc.
01:32:08 Total Cost of Buildout
01:36:43 How to Book Events and Stay Busy
01:44:40 Contracts
01:46:54 Pricing
01:52:18 Crafting Your Drink Menu
01:58:42 Day of Event Execution
02:11::52 What's Your Long Term Vision?
02:13:52 Conclusion
____
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Five Tips to CRUSH a Busy Rush – 10/04/2023 Oct 05, 2023

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The Coffee Sometimes Podcast is now the Valor Coffee Podcast! This week, we sip Colombia Jair Oidor, answer a listener question about catering pricing and packages, and finally, give five tips (plus a bonus) on ways to crush through a rush when your cafe gets in the weeds. Thanks for tunin' in to the progrum!
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00:00:00 Intro
00:06:13 Q&A – Pricing for Catering Packages
00:22:46 Five Ways to Crush a Rush
00:23:38 1. Clearly Delegated Roles
00:27:15 2. Pull Shots of Espresso in Advance
00:31:49 3. Use an Electronic Kitchen Display System (KDS)
00:35:25 4. Direction from Concierge to Find Guests
00:39:10 5. Be the Thermostat – Set a Fun Environment
00:44:45 BONUS: Make the Wait in Line FUN!
00:49:40 Conclusion
____
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Q&A – Roastery Startups, Bookkeeping Tips, Vesting Schedules, OH MY! – 09/27/2023 Sep 28, 2023

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We taste a banger of a coffee from Touchy Coffee brewed on our new toy, the Next Level Pulsar, followed by answering some listener questions on a VARIETY of topics, including hidden costs associated with starting a coffee roastery, bookkeeping, operating agreements and more. Thanks for listening!
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Our Espresso Tech on His Recommended Gear, Periodic Maintenance & MORE! – 09/20/2023 Sep 21, 2023

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A fun week here! A YouTube commenter told us we should review our own coffee to get a baseline, so we did just that! We taste Freethrow, wrap up Unreasonable Hospitality, and chat with our espresso tech, Caleb Hall of Bronnie's. He lets us in on some steps cafes can take to prevent equipment nightmares, tells us about his journey into a coffee career, and even shares what equipment he'd use if he was opening his own cafe. Enjoy!
Buy Valor Coffee: https://valor.coffee/shop
00:00:00 Intro
00:01:40 Coffee Review: Valor Coffee Freethrow
00:27:37 Unreasonable Hospitality Chapter 20 & Epilogue
00:39:46 Our Chat w/ Our Espresso Tech, Caleb Hall of Bronnie's
01:38:09 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
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____
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The Power and Purpose of Individuality on Your Team – 09/13/2023 Sep 14, 2023

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This week we taste Chamberlain Coffee, beans from mega-YouTube star Emma Chamberlain's brand. We snagged it a grocery store and boy...it's somethin'. We sit down in this episode with our Alpharetta HC (Head Coach aka General Manager) Lillabea Goins to discuss team dynamics, making guests' days and more. Hope ya enjoy this one because we sure as heck did!
Buy Valor Coffee: https://valor.coffee/shop
00:00:00 Intro
00:02:57 Coffee Review | Chamberlain Coffee
00:25:11 Our Conversation with Our Head Coach, Lillabea Goins
01:11:33 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
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Four Tips to Improve Your Palate | Taste Coffee BETTER – 09/06/2023 Sep 07, 2023

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Gather 'round! This week we talk about how to improve that palate of yours so you can make better coffee! We dish out four tried and true methods, plus review coffee from Sprout Coffee Roasters, dive into Unreasonable Hospitality Chapter 19, and ultimately just have a dang good time. Thanks for listening, friends!
00:00:00 Intro
00:01:39 Coffee Review: Sprout Coffee Roasters Peru
00:19:08 Unreasonable Hospitality Chapter 19
00:26:39 Ways to Improve Your Palate
00:32:34 Why You Should Develop Your Palate
00:36:34 Method 1: Cupping
00:46:39 Method 2: Taste Other Roasters' Coffees
00:49:57 Method 3: Taste Lots of Food and Other Beverages
00:51:29 Method Four: Taste Poorly Extracted Coffee
00:56:29 Outro

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____
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How to Get Hired at Valor (OR ANYWHERE!) – 08/30/2023 Aug 31, 2023

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A fun one where we talk about the things we look for when hiring new people for our Pit Crew. We also continue to develop (lol) our coffee review portion of the program and taste a yum coffee from Choco Coffee in Athens, Georgia, scoring a 33.5/50! Chapter 18 of Unreasonable Hospitality hit different and taught us the importance of going above and beyond with moments of delight. Thanks for listening!
00:00:00 Intro
00:01:58 Coffee Review: Choco Coffee
00:26:20 Unreasonable Hospitality Chapter 18
00:35:45 Tips to Get You HIRED
01:04:34 Outro

Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
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Follow Valor: http://instagram.com/valor.coffee
____
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Q&A: Pre- vs Post-Roast Blends, Best Books for Cafe Managers & MORE! – 08/23/2023 Aug 24, 2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
New Podcast setup! We're now shooting all of our podcasts in our warehouse with the lab area as a backdrop, which we think is pretty dang cool. This week we talk about Unreasonable Hospitality Chapter 17, drink coffees from Splitlog Coffee in Kansas City, and take Questions and give some Answers. Thanks for tuning in to the progrum.

00:00:00 Intro
00:01:07 What We're Drinking: Splitlog Coffee Guatemala Natural
00:15:41 Newsletter Philosophy
00:25:02 Unreasonable Hospitality Chapter 17
00:43:59 Q&A: Most Awkward Customer Interaction
00:49:19 Q&A: Good Books for Managing/Leading a Coffee Shop
00:54:54 Q&A: Is the Bialetti Moka Express Good for Espresso?
00:58:36 Q&A: Our Approach to Blending Coffees
01:04:32 Q&A: How Do We Approach Challenging Decisions as Leaders?
01:09:59 Q&A: An Email w/ Several Questions
01:15:52 Outro

Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
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Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
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Why Do SO MANY Roasters UNDERDEVELOP Their Coffees? – 08/15/2023 Aug 17, 2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3
Shots fired? Maybe, but we're just trying to help! We've noticed a trend during our time in the coffee industry – namely, there's a lot of underdeveloped coffee out there. We discuss why this is the case, plus we chat about Unreasonable Hospitality Chapter 16, sip on some bean, and discuss wholesale samples.

00:00:00 Intro
00:07:44 What We're Drinking
00:12:28 Unreasonable Hospitality Chapter 16
00:39:49 A Conversation on Underdeveloped Coffees
01:12:23 Outro

Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
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Are Coffee Shops Recession Proof? – 08/08/2023 Aug 10, 2023

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3
We have fun, we have fun. This episode we talk about the adversity we've faced in the past (lookin' at you, COVID-19) and how we made it out alive. Does that conclude that coffee shops are recession proof? LISTEN FOR OUR TAKE! We also dive into Unreasonable Hospitality Chapter 15 and sip on a freaky Colombian Pink Bourbon from Italian coffee roaster Gardelli. THANKS FOR LISTENING!

00:00:00 Intro
00:13:09 What We're Drinking: Gardelli Colombia El Placer Pink Bourbon Anaerobic Special
00:22:02 Unreasonable Hospitality Chapter 15
00:40:37 Are Coffee Shops Recession Proof?
01:05:22 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Hiring or Starting a Business with Your SPOUSE – 08/01/2023 Aug 03, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Last week we threw a rager and we're still buzzed...off the GOOD TIME. We debrief about how we (think we) threw an incredible event, chew on Chapter 14 of Unreasonable Hospitality and, lastly, discuss our decision to hire Ross' wife and how we plan to keep things CLEAN within this new dynamic.

00:00:00 Intro
00:01:27 What We're Drinking: Kenya Test Batch
00:30:01 Unreasonable Hospitality Chapter 14
00:45:14 We Hired Ross' Wife...Good Idea?
01:11:56 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Get Away From Your Business to Work on Your Business – 07/25/2023 Jul 27, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
We spent last week on a retreat where we gathered our thoughts for the next year, including how to take our product to the next level. This week we sip on a crazy Colombia Gesha from Black and White and also dive into Chapter 13 of Unreasonable Hospitality. Enjoy!

00:00:00 Intro
00:02:53 What We're Drinking: Black & White Colombia Geisha
00:15:18 Unreasonable Hospitality Chapter 13
00:26:06 Getting Away from Your Business to Work on Your Business
00:52:41 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

The Three Biggest Mistakes We've Made – 07/11/2023 Jul 12, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we get really real and discuss some of the biggest mistakes we've made since starting our business, along with going over Unreasonable Hospitality Chapter 12 and drinking our delicious washed Kenya.
00:00:00 Intro
00:01:45 What We're Drinking: Kenya Nyeri Hill Estate AA
00:06:40 Ethan's Ankle Update
00:11:28 Unreasonable Hospitality Chapter 12
00:25:39 Our Biggest Mistakes
01:02:41 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Your Company Should Go Into Debt – 07/03/2023 Jul 06, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ross was out this week, but Ethan and Riley couldn't stand going another week without getting behind the mic – this week we talk Unreasonable Hospitality Chapter 11, drink some bourbon, and discuss how going into debt has created opportunities for Valor to grow and thrive.
00:00:00 Intro
00:01:33 What We're Drinking: E.H. Taylor Small Batch
00:07:48 Unreasonable Hospitality Chapter 11
00:32:24 Why Debt IS NOT a Bad Thing!
00:49:03 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

How We DIAL IN ESPRESSO at Our Cafes – 6/20/2023 Jun 22, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we go IN on whose way is the right way to dial in espresso, specifically in a commercial/cafe environment – SPOILER ALERTL: we argue a ton. We also talk chapter 10 of Unreasonable Hospitality and drink some coffee from our friends Little Wolf.
Check out Tetherball: https://www.tetherballcoffee.com
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
00:00:00 Intro
00:00:52 What Coffee We're Drinking
00:10:39 Riley's Obnoxious Self Promotion
00:17:20 Unreasonable Hospitality Chapter 10
00:35:58 How We Dial in Espresso
01:14:08 Wholesale Shoutout: Tetherball Coffee
01:15:31 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Home Coffee Setup Need Improvement? Here's What to Do! – 6/13/2023 Jun 15, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we dive into our home setups and how we can each do one or two things to improve how we are brewing at home. We also drink some instant coffee and talk through Chapter 9 of Unreasonable Hospitality. Love y'all.
Check out Papertown Coffee: https://www.papertown.coffee/
Buy Valor Coffee: https://valor.coffee/shop
00:00:00 Intro
00:03:12 What We're Brewing: Dapper & Wise Instant Coffee
00:08:37 Our Two Favorite Coffee Shops
00:16:56 Unreasonable Hospitality Chapter 9
00:25:48 Questions & Answers
00:38:44 Improve Your Home Coffee Setup
01:17:17 Wholesale Shoutout: Papertown Coffee
01:19:30 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Imposter Syndrome and How to Handle It – 6/06/2023 Jun 08, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
On this episode we brew up our new (returning) summer blend Tanlines, chat about Chapter 8 of Unreasonable Hospitality and go off about how Imposter Syndrome doesn't even matter, ya feel? Thanks for listening, love ya.
Buy our summer blend, Tanlines: https://valor.coffee/shop/tanlines
Check out Jethro's Coffee and Public House: https://www.instagram.com/jethroshouse/
00:00:00 Intro
00:01:10 Brewing Tanlines LIVE
00:14:25 Unreasonable Hospitality Chapter 8
00:30:06 Weekly Q&A
00:39:22 Imposter Syndrome: How It Affected Us and How We Handled It
01:12:04 Wholesale Shoutout: Jethro's Coffee and Public House
01:14:11 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Core Values and Culture LEGEND Karen Walters – 5/30/2023 Jun 01, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
On this episode, we welcome a very special guest who has truly shaped Valor's company from the ground up, Karen Walters. Yes, Karen is the mother of Ross. BUT that's not the only reason she's on! Karen was a human resources manager for the Atlanta Falcons and the Arthur Blank Family of Businesses for YEARS, helping shape the culture that expanded from a small team to THOUSANDS of employees over her tenure. Karen is a genius on all things culture, mission, vision and values, and she shares some of that wisdom on this episode.
Looking to transform the culture of your team? Get in touch with Karen via email – info@karenwalters.com – or by visiting her website –https://karenwalters.com
We love Karen!
00:00:00 Intro
00:08:02 Introducing Our Guest, Karen Walters
00:19:08 AMB Growth Over the Years
00:28:35 Systems Led vs Talent Led
00:32:08 Parable of Two Jobs
00:35:55 Moments of Delight
00:40:34 Where to Start When the Culture Sucks
00:47:34 Promotion Process Within the Falcons/AMB
00:51:16 Why Start a Business Later in Career?
00:53:17 How Core Values Have Changed Karen's Clients
01:02:30 Peer to Peer Conflict
01:06:53 Relying on Objectivity
01:08:09 Karen's Passion
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
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DON'T Put Macchiato On Your Menu – 5/24/2023 May 25, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we dive in on the philosophy of creating a non-confusing coffee menu, brew up some bean on the Fellow Stagg [XF], give a wholesale partner shoutout to our friends Warehouse 4, and tackle chapter 7 of Unreasonable Hospitality. Thanks for listening, love ya!
Check out Warehouse 4 Coffee: https://www.warehouse4coffee.com
00:00:00 Intro
00:01:16 What & How We're Brewing
00:09:28 Small Talk
00:21:54 Unreasonable Hospitality Chapter 7
00:37:14 Q&A
00:45:45 Don't Make Your Coffee Menu Complicated
01:12:45 Wholesale Shoutout: Warehouse 4 Coffee
01:14:17 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Do Coffee Companies PROFIT from Branded Merchandise? – 05/16/2023 May 18, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Weber Workshops was kind enough to bump us up in the queue of Moonraker shipments so we could talk about it on the program! We discuss this fun tool, plus dive in on Chapter 6 of Unreasonable Hospitality, answer some YouTube comment questions, give a wholesale partner shoutout to our friends Prophet Coffee, and go IN on whether or not its worth it to drop serious cash on branded merchandise. Hope y'all enjoy the show! <3
Check out the Moonraker WDT Tool: https://weberworkshops.com/products/moonraker
Check out Prophet Coffee: https://www.prophet-coffee.com/
00:00:00 Intro
00:01:05 Weber Workshops Moonraker First Impressions
00:16:15 Most Difficult Barista Skills to Train
00:24:12 Other Misc Coffee Inovations
00:26:25 Q&A
00:36:08 Unreasonable Hospitality Chapter 6
00:47:38 Do Coffee Companies Make Money from Branded Merch?
01:11:07 Wholesale Partner Spotlight: Prophet Coffee
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

How to Handle Bad Reviews of Your Coffee Shop – 05/09/2023 May 11, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Another week of three idiots talking about some stuff – this time we cover chapter five of Unreasonable Hospitality, plus get in the weeds on the topic of Online Reviews and how YOU should handle your coffee shop getting negative things published on the interwebs.
00:00:00 Intro
00:03:05 Small Talk
00:13:24 Unreasonable Hospitality Chapter 5
00:35:30 Online Reviews: How to Deal with Negative Responses
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
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Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

We've Been Under-Extracting the CRAP Out of Our Coffees..? – 05/02/2023 May 03, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we get back into our book series, tackling Chapter 4 of Unreasonable Hospitality, plus talk a good bit about extraction, including being brutally honest about how we might be underextracting some coffees by...a lot.
00:00 Intro
07:00 Unreasonable Hospitality Chapter 4
21:50 NFL Draft
33:48 Extraction – Moonraker WDT Tool
39:45 Curtis Seraphim and Low Extraction Problems
44:19 We Try to Overextract, but can't..?
45:46 Measuring Coffees Using a Refractometer
54:17 We were extracting at 13%...
01:01:13 Range of Excellence
01:12:30 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Social Media and Instagram for Coffee Shops and Roasters in 2023 – 04/25/2023 Apr 27, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
We've gone through many-a philosophy where Instagram and social media are concerned, so we wanted to share with you all some of the things we've done right and, more importantly, wrong so that you can get straight to building an engaged following for your cafe (or other company)!
00:00 Intro
01:45 Motivations to Grow on Instagram
06:37 Do All Types of Businesses NEED an Instagram?
13:13 Local vs Global Branding
16:49 Ads
23:16 Authenticity vs Empathy
27:33 Growing a Personal vs Business Account
30:01 Owner Visibility on the Feed
35:14 Social Media Wrap-Up: Our Insta Journey
38:07 Q&A: Local Roaster vs Roaster You "Connect" With
52:46 Expo
57:22 Conclusion
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
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WE OPENED A SECOND CAFE – 04/19/2023 Apr 20, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
WE'RE BACK. After a break (that wasn't really much of a "break" at all, we were busy af) to get our Dunwoody Cafe LIVE, we are back on the mic(s) to talk aaaaaalllll about our new space.
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
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Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Mics: https://amzn.to/3xzIVUr
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Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Roasting Your Own Coffee vs. Multi-Roaster vs. Exclusive Partnership – 02/22/2023 Feb 22, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Donate to our Indiegogo Campaign: https://igg.me/at/valorcoffee
Buy Unreasonable Hospitality: https://amzn.to/3XDd93M
This week we dig into a hypothetical: if we were starting a new coffee business from scratch, would we: a) Roast our own coffee; b) Be a Multi-roaster; or c) Have an exclusive wholesale provider. THE RESULTS MAY SHOCK YOU.
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Hosting a Hiring Event + Read a Book w/ Us! – 02/15/2023 Feb 15, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Donate to our Indiegogo Campaign: https://igg.me/at/valorcoffee
Buy Unreasonable Hospitality: https://amzn.to/3XDd93M
We start our 5 Minute Book Club this week, plus give updates on our Dunwoody cafe and discuss our hiring event. We missed y'all, thanks for your patience as we navigate our current crazy schedules until our new cafe opens!
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
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Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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LED Beams: https://amzn.to/3DdaB4V
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Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Effective and Efficient Bar Flow in Your Cafe – 02/01/2023 Feb 01, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
A topic we could honestly go on for hours about – BAR FLOW! We talk a little about how we arranged our bar in our first cafe and some things we'll be changing in cafe #2 in order to pump out as many high quality drinks as possible. Enjoy!
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
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____
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Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Q&A Round 3 – Super Automatic Espresso Machines & More – 01/25/2023 Jan 25, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
We got some amazing questions from a regular listener, so on this episode we go through them. We include our take on superautomatic espresso machines, why we don't just drop "coffee" from our mission statement and more. WE ALSO KICK OF THE VALOR BOOK CLUB:
First book we'll be reading – Unreasonable Hospitality by Will Guidara. We'll be discussing on our Instagram and Podcast, so get your copy here: https://amzn.to/3XDd93M
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
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____
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Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
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Lens (16-35mm): https://amzn.to/3ROV1R4
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

What Makes a Coffee Shop Good or Bad? – 01/18/2023 Jan 18, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Last episode we asked listeners to write in with the things that make or break a coffee shop experience when visiting a new cafe. On this episode, we dissect those answers and give our opinions on what makes a cafe great or lackluster.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
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Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #13 – Peer to Peer Conflict – 01/16/2023 Jan 16, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ross and Ethan dive in on how to confront and navigate conflict between co-workers. Enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to

How Much It Costs to Open a Coffee Shop in 2023 – 01/11/2023 Jan 11, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Want to know how much you should budget out for your dream cafe? We're right in the midst of dishing out some serious cash for our new location, so we thought we would pull up the spreadsheet and share some full transparency with you in terms of how much it costs to open a coffee shop in the current economic climate, including how much more expensive Cafe #2 is vs our first location.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
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Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #12 – "Fire" Leadership – 01/02/2023 Jan 02, 2023

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote
Ethan and Ross quite literally SPIT FIRE on this week's Culture Couch. We talk about the lessons we've adopted from Danny Meyer's Setting the Table ( buy it here: https://amzn.to/3B4HKNF) and how to use different forms of the Fire concept when leading your staff. HAPPY NEW YEAR!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
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Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to

Designing Your Goals to be ACHIEVABLE – 12/27/2022 Dec 28, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote
We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #11 – Above and Beyond w/ Mykie – 12/26/2022 Dec 23, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote
Monthly on Culture Couch, we'll be highlighting a member of the team who has shown excellent hospitality and a display of Valor's values at some point within the previous month. This person is chosen by their peers, rewarded, and brought on Culture Couch to break down how their interaction played out. First up is Mykie to talk about how she delivered a great interaction with a guest who was being a touch difficult.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
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Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to

Valor's Year in Review – 12/22/2022 Dec 22, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote
We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #10 – New Hire Discusses the Onboarding Process – 12/19/2022 Dec 22, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote
Our newest Pit Crew member, Makenna, was thrown to the WOLVES and came on Culture Couch on her fifth day on the job. She talks about the hiring process and breaks down what the first few days on-the-job at Valor look like.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
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Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Specialty Coffee HOT TAKES 2022 – 12/13/2022 Dec 13, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ethan, Ross and Riley are finally back on the mic TOGETHER to bring you some of our hottest takes, like a certain popular espresso machine that Ethan hates and a brew method that has never produced a good result for Riley. There's also a chance Ross flashes his coffee tattoo on air.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Mics: https://amzn.to/3xzIVUr
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Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #9 – Servant Leadership: Assuming the Best – 12/12/2022 Dec 08, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Servant Leadership CONTINUED AGAIN?! This one goes deep, so we have even more topics to cover. Ethan and Lillabea sit down to talk about assuming the best of our co-workers and how to dish out and receive feedback.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
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Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Dynamics of a World Class Team – 12/07/2022 Dec 07, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ethan's back! He sits down with Lillabea, one of our longest tenured Pit Crew members and future Valor Alpharetta Head Coach, to talk about team dynamics, matching strengths with others' weaknesses, and workplace feedback within a fast-paced cafe environment. Thanks Lillabea!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Coffee Sometimes: http://instagram.com/coffeesometimespod
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Mics: https://amzn.to/3xzIVUr
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Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #8 – Servant Leadership: Leading By Example – 11/28/2022 Nov 28, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Servant Leadership CONTINUED! Ross and Riley discuss leading by example and how that plays out even when we aren't always around or the most in-the-know about the deeper details of the operation.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
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Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
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Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Have We FAILED Our Mission? – 11/22/2022 Nov 22, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ross and Riley go IN while Ethan takes time off with his new baby. On this episode, we discuss our original vision that we set out to accomplish when we started Valor and how that has changed and adapted over the years. Thanks for listening, Happy Thanksgiving!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
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Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #7 – Servant Leadership: Being a Cheerleader – 11/21/2022 Nov 21, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
To continue their chat on Servant Leadership, Ethan and Ross discuss what it looks like to take a step back from the spotlight and step into being a cheerleader for those on your team.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Hiring Philosophy: Hungry, Humble, Smart – 11/15/2022 Nov 16, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
When we're looking to hire new Pit Crew members, we have a framework that often helps us qualify or disqualify candidates that we borrowed from one of our favorite books – measuring three factors: Hungry, Humble, and Smart (emotional intelligence). We also added a couple more to this: Hang and Logistics. We hope this helps you hire great people for your business!
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Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #6 – Servant Leadership: Checking Your Ego at the Door – 11/14/2022 Nov 14, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
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Lens (16-35mm): https://amzn.to/3ROV1R4
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

How to Hire AMAZING PEOPLE for Your Coffee Shop – 11/08/2022 Nov 09, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
A moment to toot our own horn: one of the most common questions we are asked is, “How do you guys get such great people to work for your company?” Today, we try to touch on the subject and give you all a glimpse of the hiring process at Valor. Enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Kent Sheridan, AKA the TITAN of Specialty Instant Coffee – 11/01/2022 Nov 02, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
One of our coffee besties, Kent Sheridan, phoned in to the program this week to show us a good time. Kent founded VOILA, a company that (formerly) produced the best, most convenient instant coffee in the world. We talk about his history in the coffee industry, our friendship, AND we taste some "convenient" coffees on the air.
Follow Kent: https://www.instagram.com/kent.fyi/
Kent's Website: https://kent.fyi
Want to try Saturnbird? You SHOULD, and use this link because we get $$: https://amzn.to/3DZq88E
Cometeer: https://cometeer.com
Jot: https://jot.co
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
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Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: h

Culture Couch Episode #5 – The DIAL Method – 10/31/2022 Oct 31, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Should You Yell at Your Employees? – 10/25/2022 Oct 26, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This is one of those "Sometimes" pods where we go off about football and then bring it around to how different styles of leadership look within different industries (i.e. a coffee shop vs a pro football team lol). Thanks for listening.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #4 – Details Matter: What Separates Good from GREAT – 10/24/2022 Oct 24, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ross sits down with Riley this week to talk about another one of our Core Values, Details Matter. This value can elevate businesses to stick out from the rest by empowering us and our team to take a step back and look at the areas where we can go beyond the norm. Thanks for listening!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
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Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

How to Make a GREAT Product, CONSISTENTLY – 10/18/2022 Oct 19, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
One of the MOST IMPORTANT things to us is giving our guests a similar experience each and every time they step foot through our doors, NO MATTER WHO is behind the bar. Today we talk about ways we do this while giving the best possible product, including practical steps such as setting a "Range of Excellence" and shooting to achieve the same product at the slowest volume and fastest rush. Thanks for listening!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Schedules of a Coffee Company Owner – 10/11/2022 Oct 11, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we talk about how our weeks and schedules play out as three guys who own a coffee company. Obviously this can play out differently depending on what kind of coffee business you are running (i.e. cafe vs roasting operation vs both) and how many owner's your business has. This is a question we've been asked a few times, hope y'all enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
Desks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=
Mics: https://amzn.to/3xzIVUr
Cheaper Mic Option: https://amzn.to/3xeO3Nn
Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #3 – A DEEPER DIVE: Put Empathy Into Action – 10/17/2022 Oct 11, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
As a follow-up to last week's Culture Couch episode, this week Ross and Ethan go even deeper on why Put Empathy Into Action is our most talked about core value and how we apply this with our lives, space-design and more.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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LED Beams: https://amzn.to/3DdaB4V
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Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #2 – Put Empathy Into Action – 10/10/2022 Oct 06, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
On this episode of Culture Couch, Ethan and Ross take a moment to talk about our most talked about Core Value, Put Empathy Into Action and how we live by this in our day-to-day operations.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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LED Beams: https://amzn.to/3DdaB4V
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Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Aaron Fender and Marcus Hollinger of Portrait Coffee – 10/04/2022 Oct 05, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
We're stoked to put out this conversation we had with our friends from Portrait Coffee. Portrait is crushing it, dishing out great coffees while on a great mission. We talked with Aaron and Marcus about their brand, mission & vision, and business challenges. Thanks for watching!
Buy Portrait Coffee: https://portrait.coffee/
Follow Portrait: https://www.instagram.com/portraitcoffee/
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Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
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Lens (16-35mm): https://amzn.to/3ROV1R4
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #1 – Fun & Focused w/ Mykie Rutter – 10/03/2022 Sep 29, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we take a deep dive into one of our values that we think fuels Valor to truly be more than just a coffee company – Fun & Focused. Operations coordinator Mykie Rutter sits down with Ross to talk how she has seen this lived out in the cafe.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Founder Q&A Round 2 – 09/27/2022 Sep 28, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we answer questions asked by Instagram followers and emailers including what we'd do different if we started a cafe, how to manage work/life balance, how to increase sales volume in your cafe, how to maintain a fun culture while remaining professional, plus many, many more! Thanks for listening!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Culture Couch Episode #0 – Pilot – 09/26/2022 Sep 23, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
New segment! Weekly, along with our normal long-form Coffee Sometimes episode, we'll be dropping short-form episodes focused on culture – if you watch the video on YouTube, you'll see that these episodes are recorded on a couch in our HQ, hence the title...Culture Couch! This episode lays out what we'll focus on in this series, along with touching on the definition of core values and giving insight into Valor's culture, values, vision and mission.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Lauren Purvis of Mizuba Tea Co – 09/20/2022 Sep 22, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Mizuba Tea Co dishes out some of the finest matcha in the game and Valor is a verrrrry proud partner! We sat down this week with founder Lauren Purvis and discussed Mizuba's origins and lots of tea talk, including some of those nerdy details that we know lots of you listeners will love. Thanks to Lauren for coming on our show!
Buy Mizuba's matcha: https://mizubatea.com
Follow Mizuba: https://www.instagram.com/mizubateaco/
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3r3Ii1q

Melissa Bartz of Little Wolf Coffee – 09/13/2022 Sep 15, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Little Wolf coffee is one of Valor's favorite roasters, so we had a ton of fun sitting down with co-founder Melissa Bartz and hearing more about the company. We had the pleasure of visiting their cafe-roastery in Ipswich, MA In 2021 and it, along with Melissa and team's excellent service and coffee, was a dang treat. Little Wolf just opened their new cafe and is constantly pushing the industry forward with amazing bean. Big thanks to Melissa for chatting with us!
Buy Little Wolf Coffee: https://littlewolf.coffee
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Riley: https://instagram.com/rileywestbrook
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3R

Lucas Cuadros & Barry Burgess of Unblended Coffee – 09/07/2022 Sep 07, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Unblended is, simply put, one of our favorite companies in the business. Lucas and his team are focused on fixing root issues within the supply chain, including introducing younger producers to the coffee industry and building brands around producers hard work. Unblended focuses energy on this, along with some of the most excellent coffees we've ever had, including experimental processes like the Orange Washed offering featured on our menu recently. Thanks to Lucas and Barry for hanging out, this was one of our favorite episodes to date. Enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear:

Live Exit Interview with Elijah Knapp – 08/30/2022 Aug 31, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Elijah is one of a kind, a true treasure that came to Georgia and began working at Valor about two years ago. We've seen him blossom and bring so much joy to our team and our guests. Elijah is moving on to pursue his career in design, so we decided to do a sort of live exit interview to discuss how Valor can grow. We'll miss you Elijah, love ya!
Buy Valor Coffee: https://valor.coffee/shop
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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

How We Brew Coffee at Home – 08/23/2022 Aug 26, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
We're back! This week the three of us sat down together for the first time in a hot minute due to the arrival of a couple babies. We answer some questions about our home coffee setups and coffees we've been digging lately. Thanks for listening, enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Riley Solo Ep: Q&A, Coffee Trends, The Industries Future – 08/09/2022 Aug 10, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Stuffs weird around here with a baby officially out and another coming soon, so we're apart this week but still wanted to dish out an episode for you. Riley sat down and spat out words for a whole dang hour, including answering questions asked to him by our Instagram followers, including some talk of his schedule and systems to get work done, coffee trends, and what the future holds for specialty coffee. Thanks for listening :)
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

How to Get Your Boss to Listen to Your Ideas – 08/02/2022 Aug 02, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
We've seen it from both angles and this one is a tough one to navigate until you NAIL IT DOWN. Ever given a GREAT idea to your boss/manager, but then felt like they ignored you or forgot about it? This is likely because there wasn't a proper system for feedback to be delivered. This week we discuss how owners/bosses can creates a place for employees to feel heard and for ideas to lead to growth and change.
Buy Valor Coffee: https://valor.coffee/shop
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Are All Industries Specializing? – 07/26/2022 Jul 27, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ross is officially on dad-leave, so this week found Ethan and Riley chopping it up about a bunch of random stuff, including which industries they would like to see offer a specialty product, an update on our E80, frustration with bourbon culture + package stores, a cart-project update. This is a very *SOMETIMES* podcast, so buckle in.
Buy Valor Coffee: https://valor.coffee/shop
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
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Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

First Things We'd Do If We Were Starting a Coffee Shop Today – 07/19/2022 Jul 20, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Intro: 0:00
Laying Out The Episode: 35:12
Step 1 – What Do You Want?: 37:45
Step 2 – Why Do You Want It?: 58:00
Step 3 – Logistics Lineup: 1:04:05
We just ran a series on the questions we are most often asked by those starting coffee shops. Here we discuss the next step – actually putting a plan into action. We detail the first three steps we would take if starting from scratch – simple things you can do mostly for free.
Step 1:
What do you want?
- Career Trajectory
- Work-life balance
Step 2:
Why do you want to do it?
Listen to our Mission, Vision, Values Podcast: https://www.buzzsprout.com/1915210/10124361-how-to-pick-your-core-values-02-22-2022
- Mission: The train – “Uplifting People Through Coffee”
- Vision: The destination – “Match the top 1% of coffee with the top 1% of service”
- Values: The tracks – Put Empathy Into Action, Details Matter, Get Your Freak On

Step 3:
Logistics Lineup
- Concept
- Full Service
- Walk-up
- Drive-thru
- Kitchen
- Outsourced Pastry
- Social vs laptop/work vibes
- Location
- Sized based on concept
- Geographical location base on concept and preference
- Destination spot vs foot traffic/Multi Use Development
- Rent based on volume and location
- Competition – kinda.
- Condition of space you’re looking at
- Funding
- How does the concept and size & condition of location play into how much money you need
- Furniture is expensive
- Spend the cash on the better versions of the boring stuff (refrigeration, dishwashers, etc.)
- Types of funding
- Working capital from pop-ups
- SBA loan
- Personal Loans
- Personal Investments
- Investor
- Crowdfunding
- Tenant Improvement Allowance (TI)
Buy Valor Coffee: https://valor.coffee/shop
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Follow Valor: http://instagram.com/valor.coffee
____
Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
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Our Po

Top Three Questions When Starting a Coffee Shop Part 3 – 07/12/2022 Jul 12, 2022

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Our third and final part of our series on questions we get from folks starting coffee shops discusses all things MENU. We answer the following questions and more: How can you create an empathetic menu? What types of beverages should your menu have? How should you lay it out? How can you manage approachability AND showcasing hyper-specialty drinks? Thanks for listening!
Buy Valor Coffee: https://valor.coffee
Follow Valor: http://instagram.com/valor.coffee
____
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Follow Riley: https://instagram.com/rileywestbrook
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Mics: https://amzn.to/3xzIVUr
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Mic Stands: https://amzn.to/3RMVjI6
Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Top Three Questions When Starting a Coffee Shop Part 2 – 07/05/2022 Jul 06, 2022

Thanks for listening and giving us a good review, it goes a long way <3
In part two of our series on our most common questions from coffee shop founders, we discuss a topic that overwhelms lots of folks: EQUIPMENT. Whether you already know all about the different brands OR you're coming in blind, this episode will likely help you from deciding which brand or size machine, to potential blindspots that you might not be expecting. Thanks for listening!
No affiliate links in this one! Why? We recommend buying the bigger equipment for your cafe straight from your wholesale provider (i.e. US) or through your local tech. You'll likely get a service agreement, and often you'll see big discounts.
Buy Valor Coffee: https://valor.coffee
Follow Valor: http://instagram.com/valor.coffee
____
Follow Ross: https://instagram.com/rosswalters
Follow Riley: https://instagram.com/rileywestbrook
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
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Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Top Three Questions When Starting a Coffee Shop Part 1 – 06/28/2022 Jun 29, 2022

Thanks for listening and giving us a good review, it goes a long way <3
Starting a cafe can be intimidating, and it can feel like there are a million things to learn. As Valor's Partner Success Director, Ross hears common concerns and lends advice based on our experience. We're going to do a little series on three of the most common questions Ross gets, starting with...HIRING. We discuss the philosophy of hiring, how many people you should hire, and how you should build out your schedule, along with some of our typical small talk. Thanks for listening!
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The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Valor Roaster Sam Smith on Experimental Processing – 06/14/2022 Jun 14, 2022

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Continuing on our streak of the upmost nerdy coffee content, this week, we sit down with our roaster Sam Smith to discuss his story, along with experimental processing methods such as anaerobic, carbonic maceration, orange washing, and more. This one was really, really fun and will really scratch an itch if your interested in some of the deep science behind the coffees you drink.
Here's some of the books Sam mentioned:
Coffee Roasting Best Practices by Scott Rao: https://amzn.to/3N1u5eg
The Coffee Roaster's Companion by Scott Rao: https://amzn.to/3xrupgt
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Atomic Habits by James Clear:

Development Time Ratio and Destratification – 06/07/2022 Jun 08, 2022

Thanks for listening and giving us a good review, it goes a long way <3
No Ross, no problem. Ethan and Riley go deep on coffee, talking about some Valor roasting philosophy, sipping other folks' coffees, talking destratification & MORE!
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Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Our Favorite Books, Cold BooBoo, Jimmy Butler – 05/17/2022 May 18, 2022

This week we talk about our cold brew process, Miami Heat small forward Jimmy Butler's specialty coffee company, and books that have shaped our lives.
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Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Q&A | Things We'd Change About the Specialty Coffee Industry, Our Onboarding Process & More – 05/10/2022 May 10, 2022

We opened up our Instagram to questions and received some fun ones, including topics like things we'd change about the specialty coffee industry, our onboarding process, and whether or not cold brew is actually good. Thanks for listening!
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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Valor's Own Myka Collins – 05/03/2022 May 05, 2022

It was an absolutely thrilling time sitting down with our own operations coordinator, Myka (Mykie) Collins. Mykie has been with us for almost three years and will be running our second cafe. She is one of the most talented, hard working, dedicated people we've EVER met. Everyone can learn a little something from Mykie, even if there are some poop jokes along the way.
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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
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Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Aligned Priorities, Employee Ownership, Guest Policies – 04/26/2022 Apr 26, 2022

All startups could benefit in sitting down and getting priorities aligned and ordered from least to most important – this week we touch on ours, along with some sports talk and our least favorite policies to enforce upon our guests.
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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

College vs Experience, Distractions, and Other Bad Advice – 04/20/2022 Apr 19, 2022

This week we dive into some completely, totally, genuinely original ideas that no one else has ever thought of.
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Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

David Bizilia of Side Track Coffee – 04/12/2022 Apr 13, 2022

Few cafes have given us experiences that nearly bring us to tears – Side Track in Opelika, Alabama is one of 'em. They offer top notch coffee and top notch surface in their cafe 20 minutes outside of Auburn. David is one of the best guys around, and we were THRILLED to sit down with him and chat about values, branding, Godzilla, and his five star Little Caesars experience.
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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
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Obsessed by Emily Heyward: https://amzn.to/3xbQSin
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The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

The Great Valor Brand Refresh – 04/05/2022 Apr 05, 2022

This episode is highly visual. Hope over to our Youtube to watch along: https://www.youtube.com/channel/UCtrhE0QWoWEOsGY-Z3NQUjQ
We're back! This week we talk all about our refreshed brand and how we got here from where we started. We discuss why we chose the design element we did and look over our new packaging, merch, and more.
Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

JP McKenzie of Meadowlark Coffee – 03/08/2022 Mar 08, 2022

JP is one of our very best friends within the coffee industry and one of the most genuinely nice people you will ever meet. He is a large inspiration into why we are the service focused brand that we are. He is a busy guy, running wholesale for Bellwood Coffee, building his own brand through his espresso cart, Meadowlark, and playing guitar for Athen's based band Family and Friends. We talk what it's like being a wholesale sales guy, JP's travels, where Meadowlark is heading, and more. Much love to JP for being on the pod.
Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____
Follow Meadowlark Coffee: https://www.instagram.com/meadowlarkcoffee/
Listen to Family and Friends: https://open.spotify.com/artist/2AmW5LU0vqfHoN2qvghRFe?si=GoFwVFa2S6Wzwvcdsaymxw
Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Why You Should Have a Co-Founder + Our Roles in Valor – 03/03/2022 Mar 03, 2022

This week we talk about Ethan being better than Ross at Madden, and more importantly, why we like the idea of finding a co-founder when you look to start your own business and our roles within Valor.
The Five Dysfunctions of a Team by Patrick Lencioni (Amazon): https://amzn.to/349LeBQ
*If you buy something through our external/third-party links, we may get a small share of the sale.*
Follow Valor: http://instagram.com/valor.coffee
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

How to Pick Your Core Values – 02/22/2022 Feb 22, 2022

We think pretty much all good businesses have something in common: strong values. We talk about how we picked our values a couple of years back and give a great framework to get you started.
Here are the questions we referenced in the video:
1. At the end of your day, when you feel energized and purpose-filled, what did you do that day? What sense of accomplishment did you feel? Put those feelings into words.
-Do you have a specific memory? Share
2. In 10 years, what do you want people to say about your company?
-What do you think people say about your company now?
Valor
3. What are you afraid of our company becoming?
4. What do you want to do for people that other companies/people don’t?
5. What type of people work for your company?
6. What type of people don’t fit in your company?
7. Why do people want to work for you?
8. What other companies do you respect and emulate?
9. What are other companies focusing on in your industry that drives you CRAZY?
10. What’s your personal mission statement? If you don’t have one, make one up!
____
Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____
Follow Ross: https://instagram.com/rosswalters
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://

Joel & Charles Norman of Bellwood Coffee – 02/01/2022 Feb 10, 2022

This week we are joined by some of our very best friends in the coffee industry. Joel and Charles Norman are two of the mot genuine guys we know, and their company, Bellwood, shares many of the values that Valor holds dear. We talk Gen Z slang, Bellwood's story, what it's like running a business with your brother, barista wages and some roasting philosophy. We had a TON of fun with this one and hope you love it!
Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____
Buy Bellwood Coffee: https://www.bellwoodcoffee.com
Follow Bellwood: https://www.instagram.com/bellwoodcoffee
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Ross’ Headphones: https://amzn.to/3RWnmVP
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Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Everything We Know About Starting a Mobile Coffee / Espresso Cart – 02/01/2022 Feb 01, 2022

We are constantly being asked about the in's and out's of starting a coffee cart by aspiring entrepreneurs near and far. Questions from Do I need an LLC? to What espresso machine do I need? and How much money does it cost? just begin the list. We sit down for a couple hours to talk about how we did it plus answer some of our most common questions.
Follow Valor: http://instagram.com/valor.coffee
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____
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

*Bonus* – Sports! Super Bowl Picks, Jimmy G's Future, Matt Ryan and More! – 01/25/2022 Jan 26, 2022

Don't listen to this one if you hate football. We talk our picks to win the Super Bowl, whether or not Jimmy G will have a future in the NFL, Falcons options at WR + what position they might take in the draft, salary caps vs luxury tax, and Ross trash talks the Rams' jerseys.
Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____
Follow Ross: https://instagram.com/rosswalters
Follow Riley: https://instagram.com/rileywestbrook
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
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Lens (16-35mm): https://amzn.to/3ROV1R4
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LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Preventing Employee Turnover, Roasting Philosophy, Valor News – 01/25/2022 Jan 26, 2022

What DON'T we talk about in this episode? We give lots of Valor updates, talk about cafe #2, have some words about employee turnover and creating positions for employees to grow, question why lots of roasters underdevelop their coffee, and owner involvement within a growing company.
Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____
Follow Ross: https://instagram.com/rosswalters
Follow Riley: https://instagram.com/rileywestbrook
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Starting a Business with (and Hiring) Your Friends – 01/18/2022 Jan 20, 2022

Ross debuts an original song, Riley rambles on about his weekend in Nashville, Ethan touches on "his" idea for a specialty coffee candy bar, plus some important stuff, like whether or not you should start a business with your (best) friends OR hire friends at all.
Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____
Follow Ross: https://instagram.com/rosswalters
Follow Riley: https://instagram.com/rileywestbrook
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***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

Podcast and Media Gear
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Interface (Big): https://amzn.to/3U0UkG4
Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
Lens (24-70mm): https://amzn.to/3TWfx41
Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
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Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

Some Tips for Starting a Coffee Shop – 01/11/2022 Jan 12, 2022

Riley loses a bet to his dad, plus we give a few tips on how to open your own coffee shop, including vesting schedules, making sure you have a few irons in the fire, redundancy in equipment, and never leaving your employees/co-workers alone. Oh yeah, and Ethan still can't stop talking about crossbody bags???
Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
____
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Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
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I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
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Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

David Funk – 01/07/2022 Jan 07, 2022

David Funk is a worship leader with Bethel Music hailing from none other than Gainesville, GA. More importantly, Dave is an extremely close friend of ours who has watched, drank, and been involved with Valor from the very beginning. In this episode, we discuss some extremely crucial topics like Could Ross score a single point on Iman Shumpert in 1-on-1 and we react to our Kickstarter video from 2016.
Follow Valor: http://instagram.com/valor.coffee
Buy Valor Coffee: https://valor.coffee
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Follow Riley: https://instagram.com/rileywestbrook
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
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Follow Dave on Instagram: https://instagram.com/thedavidfunk
Listen to Dave on Spotify: David Funk
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!

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Interface (Small): https://amzn.to/3QxRANx
Video Switcher: https://amzn.to/3Rw9NMF
Riley’s Headphones: https://amzn.to/3BupQFt
Ross’ Headphones: https://amzn.to/3RWnmVP
Ethan’s Headphones: https://amzn.to/3Dg2qVG
Our Podcasting Computer: https://amzn.to/3qp3gYz
Camera: https://amzn.to/3L6hnvo
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Lens (16-35mm): https://amzn.to/3ROV1R4
Cheaper Camera + Lens Option: https://amzn.to/3d6ny5N
Light: https://amzn.to/3RyrtHL
Cheaper Light Option: https://amzn.to/3BtgycE
LED Beams: https://amzn.to/3DdaB4V
Tripods: https://amzn.to/3Di4igr
Monitor/Recorder: https://amzn.to/3xgcZUH
Some of our Favorite Books
Make Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0
Start With Why by Simon Sinek: https://amzn.to/3L2qSeQ
I Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2
Setting the Table by Danny Meyer: https://amzn.to/3B4HKNF
Excellence Wins by Horst Schulze: https://amzn.to/3d5NzCr
Obsessed by Emily Heyward: https://amzn.to/3xbQSin
Amusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2x
The Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKk
Atomic Habits by James Clear: https://amzn.to/3BtNsK6

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