User friendly

Marketing to kids: Strategies to effectively engage young audiences amid evolving regulations Oct 30, 2024

The rapid rise of digital platforms and the decline in traditional TV is significantly changing how children consume content. How can brands and advertisers adapt to this changing landscape to effectively engage younger viewers while complying with regulations? Tune into this episode of User Friendly to explore the dynamic world of marketing to kids.

Scaling GenAI for the enterprise May 22, 2024

Technology leaders are tasked with harnessing the power of AI at scale for the enterprise. But how can organizations implement Generative AI responsibly while creating business value? In this episode of User Friendly, the CIOs of Cisco and Deloitte US join us to explore promising GenAI use cases and the risk and governance controls that need to be in place to help organizations make the most of AI.

Creating a more customer-centric approach May 07, 2024

It's often said putting the customer at the heart of your business can deliver an exceptional customer experience. But actually fostering customer loyalty and satisfaction isn’t always an easy feat. Tune in to this episode of User Friendly to hear how tech, media, and telecom companies can meet evolving customer needs and develop effective customer success strategies.

Diversity in Media and Entertainment May 07, 2024

Media and entertainment plays a key role in shaping how people view the world, which is why inclusive representation in the industry is so critical—both in front of the screen and behind the camera. Tune in to this episode of User Friendly, as we discuss the importance of increasing diversity in the media and entertainment industry.

Space Technologies Podcast May 07, 2024

Space technologies play an important role in our daily lives, and recent space innovations could open up even more exciting new commercial opportunities in technology and telecommunications. From satellites to renewable energy, how might these advances have an impact on life on Earth? Tune in to our User Friendly podcast for a look into the space industry’s future with leaders from Little Space Labs and Deloitte.

Value stream management May 07, 2024

Today’s dynamic work environment may cause businesses to reevaluate how they manage workstreams. Solutions to these problems can be found through value stream transformation, from business-based product development to operational value streams. How might a shift to value stream management change the future of business?

Creator economy and monetization Sep 28, 2023

In this episode of the User Friendly podcast, Thomas Kim (TK), Director of Product Management – Creator Monetization at YouTube and Dennis Ortiz, Principal at Monitor Deloitte and US Advertising, Publishing, Social Media, and Platforms sector leader, join host Hanish Patel. They explore how creator economy platforms can support and encourage creators by providing opportunities for monetization and building loyalty, while prioritizing transparency and trust. They also consider the impact of generative AI on creator economy growth.

How can CIOs prepare for digital transformation? (part 3) Sep 06, 2023

When it comes to digital transformation, technology is obviously a key component. But creating a clear business case and ensuring everyone is on the same page is just as important. So how can CIOs prepare for digital transformation? And how will the role of the CIO continue to evolve? Tune in to the third episode of our three-part miniseries to hear more.

Maximizing the impact of digital transformation (part 2) Aug 14, 2023

Digital transformation is a necessity for businesses today, and many companies are making significant investments to reimagine their businesses. How can leaders align technology with business strategy and develop the processes and capabilities necessary to optimize value? Tune in to episode two of our three-part miniseries for insights from technology leaders at Paramount Global and Deloitte on the key actions that executives can take to drive enterprise success and embrace digital change.

Technology and digital transformation (part 1) Aug 01, 2023

The pandemic, a potential economic downturn, and global uncertainty have amplified the urgency to transform businesses to be more agile and resilient. As a result, digital transformation has become an essential part of any business strategy, helping companies confront changing market requirements in the digital age. Discover how you can create a digital transformation strategy that leads your organization into the future by tuning into episode one of this three-part miniseries.

How connectivity is advancing health care Jun 12, 2023

Technology innovations in health care, from wearable fitness trackers to virtual medical appointments, require strong and secure connectivity solutions to power them. Tune in to this User Friendly podcast as host Hanish Patel is joined by AT&T’s Joe Cutrell and Deloitte’s Jack Fritz to explore 5G and its impact on the future of health care. Discover how connectivity and technology enable improved health access, equity, and patient experiences.

AI and human-centered design May 25, 2023

In this episode of the User Friendly podcast, Mahesh Saptharishi, Executive Vice President and Chief Technology Officer, Motorola Solutions, and Nitin Mittal, Global AI Business Leader, Deloitte Consulting LLP, join host Hanish Patel to explore the future of AI and the new role of human-centered design. They discuss the opportunities and risks presented by generative AI, why establishing guardrails is a business imperative, and the impact of AI on the future of work, trust, and human-machine interaction.

Fandom in the metaverse May 04, 2023

In this episode of the User Friendly podcast, J.R. McCabe, Chief Business Officer, Consumer Products at Sinclair Broadcast Group joins podcast host Hanish Patel. They discuss how Sinclair teamed up with Deloitte to build a fandom metaverse experience at the BNP Paribas Open that blends the virtual and physical worlds, deepens engagement, and drives new revenue streams. Patel and McCabe explore the possibilities ahead for experiential gaming and how virtual fan engagement in the metaverse can help build loyalty—and new business models—for brands.

Innovating with 5G and edge computing Feb 23, 2023

In this episode of the User Friendly podcast, we explore how private 5G networks and edge computing open the door to use cases across industries that can boost productivity, enhance operational efficiency, and create revenue opportunities. Hear perspectives from Jennifer Artley, senior vice president of 5G acceleration at Verizon Business, Robb Juliano, vice president of 5G solution sales at Verizon Business, and Rob Kasegrande, managing director in Deloitte Consulting LLP and leader of Deloitte's 5G and edge computing practice.

Best of: Women in sports, digital transformation, connectivity, and startup trends Dec 16, 2022

In this episode of the User Friendly podcast, host Hanish Patel shares his recommended listening list to recap a few of our top episodes from past seasons. From advancing women in sports, to digital transformation, to connectivity, VC and startup trends, explore a few of our most popular episodes and revisit emerging topics in tech, media, telecom, and sports.

Leadership in an age of disruption Sep 12, 2022

In this episode of the User Friendly podcast, Jason Girzadas, managing principal - Businesses, Global, and Strategic Services, and Jessica Kosmowski, US Ecosystems & Alliances leader, join host Hanish Patel to explore the key trends and forces shaping the future of business and other business leadership topics. They discuss the exponential pace of change in business and society accelerated by technological shifts, how TMT companies are at the center of these changes, and the role of leaders to navigate these disruptive dynamics and sustain success.

Social Impact of Technology with HPE Aug 04, 2022

In this episode of the User Friendly podcast, Monica Batchelder, chief sustainability officer at Hewlett Packard Enterprise, and Rafi Addlestone, global TMT ESG leader at Deloitte UK, join host Hanish Patel to discuss the impact of technology in society and how it can help accelerate change—whether connecting ecosystems and enabling digitization or reducing e-waste and providing more transparency through tracking and automation. Together, they examine how companies can play a variety of roles to accelerate progress on equity, health, and education, and better support ESG initiatives overall.

Shifting sports landscape with US soccer May 19, 2022

In this episode of the User Friendly podcast, David Wright, chief commercial officer at US Soccer, and Chad Deweese, senior manager in Deloitte’s sports practice, join host Hanish Patel to explore the shifting sports landscape through the lens of Major League Soccer’s explosive growth in the United States. Together, they look at how technology and innovation may impact the fan experience over the next 10 years—and how sports organizations can create a cohesive and seamless experience for their fans across all channels while adding value.

The future of search with Google Mar 24, 2022

Natural language processing, neural networks, and other technological advancements are expanding our ability to access the world’s information. In this episode, User Friendly podcast host Hanish Patel sits down with Google’s Pandu Nayak and Deloitte’s Ragu Gurumurthy to examine technology’s ability to supercharge the types of information we can understand and how that can translate into enterprise value.

Semiconductor trends to watch Mar 01, 2022

In this episode of the User Friendly podcast, host Hanish Patel is joined by Deloitte’s Christie Simons, Audit & Assurance TMT industry leader, and Duncan Stewart, director of TMT research at Deloitte Canada, to explore how semiconductor companies can take steps to become more agile and sustain a competitive advantage. They also share their hopeful predictions about the future of semiconductors.

Explore the articles discussed in this episode:

The Metaverse Explained Feb 04, 2022

In this episode of the User Friendly podcast, host Hanish Patel is joined by Mic Locker, US Telecom, Media & Entertainment sector leader for Deloitte Consulting, to explore the many different facets of the metaverse and its applications. They also discuss the opportunities, challenges, and future of the metaverse for TMT companies, the tech sector, the creator economy, and more.

Venture capital and startup trends with Lightspeed Sep 14, 2021

In this episode of the User Friendly podcast, host Hanish Patel is joined by Arif Janmohamed, partner at Lightspeed Venture Partners; and Heather Gates, national Emerging Growth Company business leader at Deloitte, to discuss venture capital trends and the opportunities and challenges startups may face in the year ahead. They'll also explore the current landscape, from initial public offerings (IPO) and special-purpose acquisition companies (SPAC), to an increase in global startups, as innovative companies continue to introduce new digital solutions and investors seek promising opportunities in new markets.

Digital behaviors and connectivity trends with Zoom Aug 16, 2021

In this episode of the User Friendly podcast, host Hanish Patel is joined by Harry Moseley, chief information officer of Zoom Video Communications, and Jana Arbanas, US Telecom, Media & Entertainment leader at Deloitte, to discuss how technologies have altered our daily lives and accelerated demand for a fast-evolving suite of connected digital devices and services.

Digital Transformation with Thomson Reuters Jul 26, 2021

Host Hanish Patel is joined by Steve Hasker, president and CEO at Thomson Reuters, and Janet Foutty, executive chair of the board at Deloitte US, to discuss how businesses can build agility and resilience through digital transformation.

Advancing Women in Sports May 10, 2021

This episode of Deloitte’s User Friendly podcast series explores the role value-driven businesses can play in advancing gender equity in sports.

Empowering Employees in Sustainability Apr 22, 2021

This episode of User Friendly discusses how engaging employees in sustainability can help them make positive climate choices for themselves at home, at work, and within society.

Redefining the Future of Advertising Mar 29, 2021

As the advertising landscape rapidly evolves, what might the future hold? Tune in to this User Friendly episode to find out.

Coming up in Season 5 Mar 18, 2021

Get a sneak peek at what’s in store for the remainder of Season 5 and in the meantime, check out an exciting episode from our friends over at That Makes Cents podcast series, covering the game plan for growth in sports retail.

Tune in later this month for our next episode and tell us what you think of the show by leaving us a rating or review.

New Wireless Technology and 5G Trends Jan 26, 2021

What 5G trends have we already observed, and how do we expect the next year to play out? In this episode of the User Friendly podcast, we take a deep dive into the future of 5G and new wireless technologies.

Creating workforce resilience in tech, media, and telecom Oct 23, 2020

This past year, the race to upskill talent has jumped into the spotlight as not only a business imperative, but a social expectation. In our rapidly transforming digital landscape where the only constant is change, what can organizations do to build employee resilience and prepare the future workforce to reinvent itself?

Supporting racial equity in the tech industry Aug 25, 2020

In this episode, Hanish Patel is joined by Rev founder Alma Derricks and Deloitte’s Ayo Odusote to explore the importance of discussing racial equity, key structural challenges the tech industry faces, and what business leaders can do to combat racism in their organizations.

Channel partner transformation in a post–COVID-19 world Aug 11, 2020

The shift to XaaS is accelerating, and now, with COVID-19 continuing to shift business landscapes, how can technology channel partners around the world navigate this change and generate greater value for their enterprise customers?

Tech plays leading role in return to TV and film production Jul 13, 2020

Content streaming has witnessed a surge as people stay home during COVID-19 lockdowns. But, the pandemic has directly affected the ability of film studios to continue physical production and meet consumer demands for content. Tune in to the podcast to learn about the factors involved in restarting physical production.

What is the intelligent edge? May 26, 2020

Advanced connectivity, the Internet of Things, and artificial intelligence are converging to drive the next evolution of the digital world. Only now it’s becoming physical, digital, and intelligent. Tune in to the podcast to learn about the intelligent edge network—what it is, how it’s being used, and why it’s so important.

Technology in sports and other trends to watch Feb 27, 2020

How can sports and media and entertainment organizations leverage emerging technologies to evolve their business models and create new revenue streams? In the third episode of our outlook series, we look at the 2020 trends to watch around regulation and technology in sports—from college athletic compensation rules to esports to 5G.

China invests in tech: Implications and opportunities Feb 12, 2020

Many countries are investing heavily in technology to compete with the US and other global players, and China tops the list. In this podcast, we discuss where—and why—China is making investments and the implications for relations between the US and China. We’ll also examine the impact on multinational companies in the TMT industry.

Digital reality in the enterprise Jan 28, 2020

Today’s businesses are applying digital reality in all its forms—augmented, virtual, mixed, 360 video, and immersive experiences—in the real world. In this podcast, we take a deep dive into augmented reality, specifically spatial computing and wearables that merge the digital world and real life.

Connectivity and mobile trends Jan 14, 2020

Are consumers ready to embrace the faster, more reliable internet service that 5G wireless networks will deliver? How will next-generation connectivity, powered by 5G, impact the consumer ecosystem? Find out as our new podcast explores the findings from our Connectivity and Mobile Trends survey.

Customer Success in Accelerating Growth Dec 17, 2019

What's customer success and why is it important? Learn how tech, media and telecom companies drive growth and reduce churn with a customer-centric approach.

Tech Industry Trends and Opportunities Nov 25, 2019

What technology trends are worth keeping an eye on in the year ahead? Get the inside track in this new podcast based on Deloitte's 2020 Technology Industry Outlook.

Telecom, Media and Entertainment Industry Trends Nov 22, 2019

Deloitte’s Kevin Westcott joins host Hanish Patel to share his insights on what’s ahead for the telecommunications media & entertainment industry. Expanding on observations from the TM&E Industry Outlook 2020, Westcott predicts that the growth of video streaming will continue to explode and competition among providers will increase. However, he sees subscribers growing more and more frustrated with having to pay for multiple subscriptions to watch what they want and start to demand highly customized packages.

Season 3 closer Jul 10, 2019

Season 3, that’s a wrap—we hope you enjoyed listening! Catch up on past episodes, share the series with your network, and chat with our host, Hanish on Twitter @HanLXXIII or @DeloitteTMT. Tune in this fall for new episodes from User Friendly and don’t forget to subscribe.

Implementing a positive change Jun 19, 2019

Hanish continues his conversation with Julia Silva and Sharon Harris, discussing what it means to bring your “authentic self” to work, the importance of having sponsors—not just mentors—and the value in bringing diverse perspectives to the table.

Inclusion and diversity in tech Jun 05, 2019

While many business leaders recognize the importance of having a diverse and inclusive culture, they don’t always know how to achieve it. What steps can the tech industry take to implement a positive change?

Technology Fast 500 May 22, 2019

What does it mean to be a fast-growing tech company in 2019? And how do companies weather the tremendous growth in revenue and productivity? Hear from the #1 fastest-growing tech company in North America.

Trends in digital media consumption May 01, 2019

Consumers today have more digital media options than ever before. But many say they have to work too hard—and pay too much—to piece together their entertainment experience. Will the costs start to outweigh the benefits?

Coming up in season 3 Mar 19, 2019

Get a sneak peek at what's in store for the remainder of season 3.

Preparing for the Exit Feb 20, 2019

As we continue our “mini-series” on Brexit, we’re recapping everything that’s happened since we recorded part one and discussing what we can expect to see in the coming weeks as companies prepare for the planned exit date of March 29.

Industry innovations in 3D printing Feb 01, 2019

How can 3D printing shape the future of manufacturing? We’re diving into the technology’s potential to transform the $12 trillion manufacturing industry and what tech, media, and telecom companies should consider before exploring additive manufacturing.

In this 3D printing podcast, Michelle Bockman, Global head of 3D printing, commercial development and expansion, and Vinod Devan sat down with Hanish Patel to discuss the benefits of additive manufacturing, why more Technology, Media & Telecommunications (TMT) companies should be exploring this technology, and some surprising ways 3D printing is currently being used.

Sports and fan engagement Jan 11, 2019

Fan engagement is key to driving fans to stadiums and convincing them to spend billions annually on their favorite teams. But engaging virtual fans is an entirely different ballgame. What can sports organizations do to better engage fans—no matter where they watch?

Amy Choyne, CMO of the US Tennis Association, and Pete Giorgio, Deloitte’s US Sports practice leader, joined us at CES 2019 to discuss how sports teams and leagues can unlock value by better understanding end-to-end fan preferences.

360 degrees of connectivity Jan 09, 2019

From the Internet of Things to 5G, new technologies continue to hit the market that will power the future of connectivity. And what better place to dive into these trends than at CES 2019?

Hanish Patel sat down with Deloitte leaders Kevin Westcott and Mic Locker to learn more about the technologies being showcased and advancements in connectivity we’re likely to see in 2019.

Unlocking innovation in startups Jan 08, 2019

Analytics, cloud, and other digital technologies are nothing new. But how might startups use these existing capabilities to drive innovation in 2019? We headed to Consumer Electronics Show (CES) to get a glimpse of some of these potential disruptors.

Understanding the economic impact of Brexit in tech, media, and telecom Dec 08, 2018

The UK is scheduled to leave the EU in just a few short months. And there are still a lot of unanswered questions. From supply chain to talent, which changes from Brexit could have the biggest impact on the TMT industry?

Holiday retail trends for tech, media, and telecom Nov 29, 2018

More than $1 trillion is up for grabs this holiday shopping season. But there isn’t just one factor that influences where consumers will spend the most. How can retailers better use technology to understand shoppers’ preferences?

In this episode, Rod Sides and Kevin Westcott join us to discuss the findings from Deloitte’s 2018 holiday retail survey, technology’s role in shopping, trends in mobile advertising, and more.

Sneak peek: Holiday retail trends for tech, media and telecom Nov 20, 2018

Get a sneak peek of our next episode, coming out later this month.

Turning interest into action: Applying blockchain Nov 06, 2018

Blockchain interest has been steadily growing across industries as organizations explore its potential value through experimental use cases and proofs-of-concept. Many are now looking at fully deployed production solutions. Where are TMT companies in their blockchain adoption journey?

In this episode, host Hanish Patel, Nakul Lele, a leader in Deloitte’s blockchain consulting practice, and Eric Piscini, CEO of Citizens Reserve, discuss the basics of blockchain, where the technology is being used in other industries, and how TMT companies can convert blockchain investments into transformational change.

Personal data: The new oil or toxic waste? Aug 15, 2018

Data security could be the difference between survival and failure for most companies. As customer data becomes a critical resource for organizations, how should TMT companies shape their strategies to protect this information, stay competitive, and keep consumers happy?

In this episode, David Cutbill and Mark Casey share their perspectives on data privacy concerns and what media companies can do to make consumers feel more secure and encourage them to share personal data.

Welcome to the big leagues: The rise of eSports Aug 10, 2018

eSports are drawing huge audiences. And now companies across media and entertainment are betting big on this growing industry.

What can they do to attract even more players? In this episode, Doug Van Dyke and Domenic Vermillion explore the history of eSports, how franchising trends in traditional sports could translate to gaming, and global advertising opportunities for media companies.

Tax reform: How will it impact the tech sector? Jun 28, 2018

The 2017 Tax Act was one of the most transformative changes to the corporate US tax code in decades. And many of its benefits are clear. But it also brings a lot of new challenges to US companies. How will the technology, media, and telecom sectors be impacted? In this episode, Brian Pinto, Janet Moran, and Jim Nason share their perspectives on the 2017 Tax Act; how it could impact the tech, media, and telecom sectors; and potential benefits for the industry and consumers.

Are digital consumers ready to hit pause on pay TV? Jun 04, 2018

We live in an era of choices. And TV is no exception. Not only do consumers have endless options when it comes to what they watch, they can also decide where and how they watch it. Which has a lot of consumers questioning why they’re paying for cable and satellite TV subscriptions. So what does the future hold in store for pay TV? In this episode, Kevin Westcott and Jeff Loucks weigh in on this shift in media consumption, two key drivers behind changing consumer preferences, and long-term opportunities for providers to stay ahead of their customers.

Coming up in season two… May 21, 2018

Now trending: Our new host Apr 27, 2018

Tech, media and telecom (TMT) trends are always evolving—and so are we. Now in its second season, User Friendly is taking an exciting new turn with our new host, Hanish Patel, a TMT veteran who brings more than two decades of experience—as a client in industry, consultant on digital strategy, and dynamic, in-demand speaker. Tune in to learn more about Hanish, “Digital transformation guy for media and telecoms. Fan of shiny new tech, vinyl aficionado, and an avid follower of the beautiful game. Londoner in LA.”

One stop government shop? Digitizing the state Apr 16, 2018

After years of enjoying easy one-click-shopping and personalized service from the tech giants, it’s no surprise that consumers expect similar treatment from government entities through technology. But is that a realistic request? We asked Steve Hurst, managing director in Deloitte Consulting LLP’s US Public Sector practice. He leads Deloitte’s Digital Government market offering and is responsible for helping state and local governments adopt and expand their digital capabilities.

In this episode, Steve explains which steps the government is taking to digitize government services, what that means for citizens, what costs are involved, and who will pay. Success in the digital age ultimately depends on how state governments execute end-to-end experiences, digital identity, and data sharing across the enterprise. Is the government on the road to success with this program, or will they need to forge another path? Let’s find out.

Are your bases covered? 5G is going to change the playing field. Mar 30, 2018

Ready or not, 5G is coming for you and it’s positioned to be the most radical technology upgrade yet. 5G will make our lives even more connected and allow users to access greater digital data. So far we have an idea what the future of connectivity could like from a consumer and use case perspective. But what should the industry players—the people who help enable our connectivity—expect both in the near term and a few years from now when 5G has made its official entry?

In this episode of User Friendly, Dave Couture and Jack Fritz from Deloitte will help us separate the hype from the substance as we explore the future of connectivity. They will also discuss the challenges, opportunities, and top considerations for the near and not so near future of 5G.

Does your billion dollar unicorn have the post-merger integration blues? Mar 15, 2018

In 2017, the tech, media and telecom (TMT) industry recorded an all-time high of 3,389 M&A transactions globally, worth a total of nearly $500 billion. While these transactions can yield big dividends−accelerating product roadmaps, gaining access to new technologies and markets, and fending off competitors−many are doomed from the start.

In this episode of User Friendly, Marco Sguazzin and Joost Krikhaar discuss the main culprits for why so many M&A deals fail and the strategies to consider in order to conduct successful transactions in the TMT industry.

Adopt or not? Flexible consumption models Mar 01, 2018

Is pay as you go the way to go? One of the most profound business model developments in the technology, media and telecommunications industry is the shift away from outright purchase or licensing to an “as-a-service” model. Learn more about flexible consumption in our latest podcast.

In this episode, Mark Litwin and Faruk Muratovic explain how to determine if a flexible consumption model is a fit for your organization. They will also cover key considerations listeners should think about when it comes to adopting and implementing “as-a-service” models.

Smartphones: one device to rule them all? Feb 15, 2018

Consumer smartphone habits and telecom trends are in high demand as the world becomes more connected. With 5G on the horizon, and many Internet of Things (IoT) applications in development, the mobile world isn’t just a hot topic, it’s everyone’s topic. Now in its seventh year, Deloitte’s Global Mobile Consumer Survey explores consumer attitudes around mobile technology. The report offers insights into what is driving mobile use worldwide.

In this episode, Craig Wigginton, Dan Littmann, and Orlando Setola, discuss the highlights from this year’s report and what new trends and changes in consumer mobile use mean for your business.

User Friendly at CES: The Bullish Future of Cog Tech in the Enterprise Jan 11, 2018

This is not just another podcast about cognitive technology and artificial intelligence. Join us as we take a deep dive into the ways that cog tech is infiltrating the enterprise. With 76 percent of executives expecting AI and cognitive technologies to transform their organizations within the next three years, it’s time to take note.

Broadcast from CES 2018, Mic Locker and Jeff Loucks from Deloitte and Chad Steelberg, Chairman and CEO at Veritone, tell us some of the key investments you see businesses making in this space, how cognitive technologies are being used in organizations today, and how to plan for challenges.

User Friendly at CES: The Next Era of Connectivity Jan 11, 2018

At CES 2018, 5G is everywhere. And with wireless access to our homes, cars, and personal devices, the future will continue to be increasingly “connected.” How will this affect consumers and carriers? How will security and privacy be impacted, especially in the world of IoT?

In this episode, Phil Wilson, managing director, Telecommunications Strategy & Operations at Deloitte, and Ays Aytolu, Deloitte’s Telecommunications Sector Marketing Leader, talk about the next era of connectivity, including 5G, wifi, and the internet of things. The group explores how device connection will evolve into device collusion, and what that means for the personal hub and the new world of data-driven everything.

User Friendly at CES: The Future of Advertising Jan 09, 2018

On Episode 1 of our CES podcast special, Sharon Harris and Todd Paris from Deloitte and Tiffany Miller, Head of Industry, DCLK Data and Platforms at Google explore how machine-powered data contextualization and human-powered strategy are shaking up business models for both advertisers and publishers, and how the full circle of advertising has shifted. The group explores why content is still king, but how context may be the new queen.

Have you started building a digital advertising strategy for tomorrow’s trends? We’re not clairvoyant, but we do have some insights into the future of advertising. With digital transformation occurring for both advertisers and publishers, find out how to drive personalization through data, technology, and creativity.

Deciphering digital reality Dec 06, 2017

If hospitals are considering asking doctors and patients to wear headsets and embrace virtual reality, who’s next? An ever-wider range of businesses are finding applications for augmented reality (AR), virtual reality (VR), mixed reality (MR). These technologies are aiding workflow, collaboration, and productivity in sectors you might not expect.

In this episode, Allan Cook, Tony Demarinis and Kaitlyn Kuczer will dive into the industry implications of AR/digital reality. They will uncover the biggest opportunities and challenges in the market right now for businesses like yours.

Deciphering digital education trends Nov 02, 2017

We’ve come a long way since the days when schools only had one computer in each classroom. Now students are increasingly looking for digital education to help them continue their learning at home and on the go. But they’re not just focused on content: Students want more opportunities for connection and collaboration.

In this episode, Greg Merchant, Mic Locker, and Jennifer Eng dive into the expanding market for digital education; factors that could be preventing more widespread adoption; and the importance for companies to simultaneously target parents, students, and teachers.

Deciphering shaping strategies for the Internet of Things Oct 13, 2017

For IoT companies, competition is fierce. But many might not be aware that they can redefine the nature of their competition using shaping strategies. The shaping strategy approach is designed for innovative IoT companies with aligned leadership who want to influence the direction of the entire industry.

In our latest User Friendly podcast, we talk to Deloitte leaders John Hagel, managing director and co-chairman of the Deloitte LLP Center for the Edge, and John Seely Brown, the independent co-chairman of the Deloitte LLP Center for the Edge. As leaders in this category, they will discuss the ways that using well executed shaping strategies can enable participants to learn from and share risk with one another—creating a profitable future for all.

Listen in to learn how to use shaping strategies for your organization.

Deciphering the new revenue recognition standard Oct 02, 2017

The latest accounting standards are changing the way technology, media, and telecom companies recognize revenue—it’s more than a change in rules, the new standard demands a change in mindset. In addition to impacting finance departments, the new accounting standard also means big changes for strategy, information technology, human resources, sales and marketing, and tax.

In this episode Joe Talley and Bryan Anderson explore the cross-organizational impact of the new revenue standards, how companies are developing their commission plans, operational impacts of the standards, managing costs and disclosures, and key points of focus for companies preparing to comply.

Listen in to find out how the changes will affect your organization.

Episode 1: Deciphering digital consumption trends Sep 15, 2017

Digital has transformed the way consumers approach entertainment and media consumption. The days of appointment TV, setting DVRs, and losing the remote are fading into the distance. Now consumers can stream shows when they want, where they want them. This shift has created a new marketplace for content services and is changing the way advertisers market to consumers. How can businesses capitalize on these trends?

In this episode, Deloitte’s Kevin Westcott and Scott Lippstreu discuss how traditional television is losing ground to streaming, how binge watching impacts content distribution, what changes advertisers are taking to reach consumers, and how social media's stronghold on consumers may provide new opportunities for advertising.

Episode 0: Preview Aug 18, 2017

Deconstructing emerging technology, media, and telecom trends.

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