Under the Radar

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Software How-To
**Under the Radar**

From development and design to marketing and support, Under the Radar was all about independent app development. It was rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.

Latest Episodes:

291: An Inclusive Mindset Apr 30, 2024

Show notes

Designing our apps to be comfortably usable by as many people as possible.

This episode of Under the Radar is sponsored by:

Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.

Links and Show Notes:

This episode is an extension of a YouTube video David recorded discussing the top of Inclusive Design.

The video can be found here: An Inclusive Mindset

This includes visual examples of the design elements we discuss.

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290: Pillar III: Retention Apr 10, 2024

Show notes

We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques.

This episode of Under the Radar is sponsored by:

Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

288: Feelings & Opportunities Mar 14, 2024

Show notes

Thoughts on the new app-distribution options from the EU DMA and the implications for app developers.

This episode of Under the Radar is sponsored by:

Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.

Links and Show Notes:

"All was well, until one day they met a thunderstorm—more than a thunderstorm, a thunder-battle. You know how terrific a really big thunderstorm can be down in the land and in a river-valley; especially at times when two great thunderstorms meet and clash. More terrible still are thunder and lightning in the mountains at night, when storms come up from East and West and make war."
...
"There they were sheltering under a hanging rock for the night, and he lay beneath a blanket and shook from head to toe. When he peeped out in the lightning-flashes, he saw that across the valley the stone-giants were out, and were hurling rocks at one another for a game, and catching them, and tossing them down into the darkness where they smashed among the trees far below, or splintered into little bits with a bang."
...
"This won't do at all!" said Thorin. "If we don't get blown off, or drowned, or struck by lightning, we shall be picked up by some giant and kicked sky-high for a football!"

The Hobbit, Over Hill and Under Hill

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287: Pillar II: Monetization Feb 29, 2024

Show notes

In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market.

This episode of Under the Radar is sponsored by:

Factor: Healthy, fully-prepared food delivered to your door.

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

286: First Hire Feb 14, 2024

Show notes

Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.

This episode of Under the Radar is sponsored by:

Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

285: Recreational Computing Jan 18, 2024

Show notes

Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.

This episode of Under the Radar is sponsored by:

Factor: Healthy, fully-prepared food delivered to your door.

Links and Show Notes:

Dave's 8 Watch Apps

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284: Pillar I: Acquisition Jan 04, 2024

Show notes

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

This episode of Under the Radar is sponsored by:

Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

283: Fifty Roles Dec 09, 2023

Show notes

The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.

This episode of Under the Radar is sponsored by:

Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.

Links and Show Notes:

Development
- Programming
- Integration
- Accessibility
- Localization
- Backend development
- Research and Development
Product
- Roadmap planning
- Feature planning
- Market analysis
- Profitability/Business Case analysis
Design
- Product UI design
- User Experience
- Marketing Assets
- Customer Experience
- Market Research
- In-app copy and communication
Quality Assurance
- Software Testing for new features
- Regression testing of old features
- Platform Testing with new updates
- Recreating of user issues
- Field Testing
Operations
- Bookkeeping
- Payroll
- Tax compliance
- Local compliance
- State Compliance
- Federal Compliance
- Banking
- Cash Flow
- Facilities
Human Resources
- Health Benefits
- Business Insurance
- Workers Comp or similar policies
- Training
IT
- Email/storage/documents
- Hardware
- Testing device management
- Backend servers
Marketing
- Paid Advertising
- Platform Relationships management
- Customer relationship management
- Social Media
- Partnership management
- Content Marketing
- Podcast/Video
- Screenshots and Descriptions
- Website design and management
Customer Support
- Email Helpdesk
- Help video
- FAQs
List as a Numbers Spreadsheet

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282: Revert to Defaults Nov 30, 2023

Show notes

When to ignore or revert our custom-design instincts and follow the system defaults instead.

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This episode of Under the Radar is sponsored by:

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

This episode of Under the Radar is sponsored by:

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

This episode of Under the Radar is sponsored by:

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

This episode of Under the Radar is sponsored by:

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

This episode of Under the Radar is sponsored by:

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

This episode of Under the Radar is sponsored by:

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

This episode of Under the Radar is sponsored by:

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

This episode of Under the Radar is sponsored by:

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

This episode of Under the Radar is sponsored by:

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

This episode of Under the Radar is sponsored by:

Links and Show Notes:

Support Under the Radar with a Relay FM Membership

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