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    Software How-To

    Under the Radar

    From development and design to marketing and support, Under the Radar was all about independent app development. It was rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.

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    Copyright: Copyright © 2024 Relay FM

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    Latest Episodes:
    51: Speaking at Conferences Oct 27, 2016
    Show notes

    Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.

    This episode of Under the Radar is sponsored by:

    • Linode: High performance SSD Linux servers for all of your infrastructure needs. Get a $20 credit with promo code ‘radar20’

    Links and Show Notes:

    • Episode Transcript
    • Marco at Çingleton

    David's next conferences:

    • Ùll
    • CocoaConf Yosemite
    50: Checking the Weather for the Last Time Oct 21, 2016
    Show notes

    Responsibly shutting down a failed app.

    This episode of Under the Radar is sponsored by:

    • Pingdom: Start monitoring your websites and servers today. Use offer RADAR for 20% off.

    Links and Show Notes:

    • Episode Transcript
    • The Developing Perspective Series
    49: App Store Search Ads Oct 13, 2016
    Show notes

    An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.

    This episode of Under the Radar is sponsored by:

    • Linode: High performance SSD Linux servers for all of your infrastructure needs. Get a $20 credit with promo code ‘radar20’

    Links and Show Notes:

    • Episode Transcript
    • Experimenting with App Store Search Ads
    48: Late Bloomers Oct 06, 2016
    Show notes

    Adopting techniques, tools, and APIs long after they've been introduced, with specific examples from Overcast's development.

    This episode of Under the Radar is sponsored by:

    • Braintree: Code for easy online payments.

    Links and Show Notes:

    Episode Transcript

    • KVOController
    47: Data Persistence Sep 29, 2016
    Show notes

    Choosing a database or scheme for local data storage, including Core Data, SQLite, property lists, JSON, user defaults, and NSURLCache.

    This episode of Under the Radar is sponsored by:

    • Linode: High performance SSD Linux servers for all of your infrastructure needs. Get a $20 credit with promo code ‘radar20’

    Links and Show Notes:

    Episode Transcript

    46: Legacy Support Sep 23, 2016
    Show notes

    When to require new iOS versions, and the real-world need for test devices.

    This episode of Under the Radar is sponsored by:

    • Linode: High performance SSD Linux servers for all of your infrastructure needs. Get a $20 credit with promo code ‘radar20’

    Links and Show Notes:

    • Episode Transcript
    • David's old Compatibility Lab
    • iOS Version Stats
    45: Ads ★★☆☆☆ Sep 15, 2016
    Show notes

    David's app income shifting to ads over time, and Overcast switching to ads.

    This episode of Under the Radar is sponsored by:

    • Linode: High performance SSD Linux servers for all of your infrastructure needs. Get a $20 credit with promo code ‘radar20’

    Links and Show Notes:

    Episode Transcript

    • Evolving App Store Business Models
    • Overcast trying ads, dark theme now free
    44: Fall Cleaning Sep 08, 2016
    Show notes

    Ramifications of pruning very old apps from the App Store and cracking down on title-keyword spam.

    This episode of Under the Radar is sponsored by:

    • Braintree: Code for easy online payments.

    Links and Show Notes:

    Episode Transcript

    • Towards a Better App Store
    43: Pending An Apple Release Sep 01, 2016
    Show notes

    Preparations in the final week before a major iOS release, and handling Apple requests for promotional artwork.

    This episode of Under the Radar is sponsored by:

    • Linode: High performance SSD Linux servers for all of your infrastructure needs. Get a $20 credit with promo code ‘radar20’

    Links and Show Notes:

    Episode Transcript

    42: Getting Next Year's Customers Aug 25, 2016
    Show notes

    Lessons from Vesper's shutdown and strategies to navigate the difficult environment for paid apps today.

    This episode of Under the Radar is sponsored by:

    • Linode: High performance SSD Linux servers for all of your infrastructure needs. Get a $20 credit with promo code ‘radar20’

    Links and Show Notes:

    Episode Transcript

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