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    Personal Journals

    Under the Influence with Jo Piazza

    Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.

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    Copyright: © Jo Piazza

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    Latest Episodes:
    The Nanny Wars on Social Media Jan 11, 2024
    Show notes

    Nanny shaming in mom Facebook groups, parents hiring $125 private investigators to spy on their caregivers, nannies losing their jobs because of an anonymous tip. Welcome to the nanny wars on social media, where everyone is always watching and the littlest victims, the kids, are caught in the middle. Today we talk to Jen Wieczner of New York magazine about her excellent story on the chaos that ensues after a parent posts about a “bad nanny” on Facebook. This isn't just a parenting story. It is about labor, power, management and money and it impacts anyone who relies on someone else to care for their children.

    This episode is sponsored by Green Chef. Go to greenchef.com/60undertheinfluence and use code 60undertheinfluence to get 60% off, plus 20% off your next two months.

    You can read Jen's story on The Cut here.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Who Does Instagram Choose to Censor? (Hint: Women) Jan 10, 2024
    Show notes

    Who chooses what we see on social media?

    Instagram (META) and other social media companies have the power to pick and choose what images they want to show. They also have the power to stop showing your posts to people if they don't like the content. The problem is that there are no real rules for what they don't allow you to post. This week Jo posted a picture of a book cover (Glynnis's new book I'm Mostly Here to Enjoy Myself) that showed a beautiful painting of a naked woman's backside.

    Instagram sent her a warning to remove it or risk losing engagement and followers. Why is Instagram choosing to censor this image when they don't limit much more salacious photos that tend to make them money? The rules are ambiguous so they can change them all the time. In this episode we get Glynnis on the phone to talk through Instagram's decision to censor her book cover and Jo's feed.

    You can check out and order I'm Mostly Here to Enjoy Myself HERE.

    As always, pre-order The Sicilian Inheritance this month and get a free subscription to the Over the Influence newsletter.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Sobriety and Social Media with Suzanne Warye Jan 08, 2024
    Show notes

    It's Dry January time for a lot of people. What better time to dive into the world of sobriety influencers. Finding sobriety is different for everyone. It's a journey. These days Instagram and TikTok have become a big part of getting sober.

    Suzanne Warye started out as an influencer on her page @MyKindOfSweet by posting her workouts and her outfits. When she experienced post-partum depression she was shockingly honest with her audience about how hard it was. The response was so positive that she began to open up about something that is often even more taboo—sobriety. She didn't realize just how many people needed to hear about how she left alcohol behind.

    Now, @MyKindofSweet has evolved into a place where she shares the bright side of sobriety, and spreads the news that you don’t have to wait for rock bottom in order to evaluate your relationship with alcohol. She also shares excellent sweaters!

    This episode is the first in our series of January renewal episodes! We talk a lot here about the negative impact of influencers, but this month I want us to focus on how we can use social for the things we want to accomplish.

    For more Under the Influence (transcripts, interviews, show notes and pics) follow our substack, Over the Influence.

    You can follow My Kind of Sweet Here.

    And as always, pre-order the Sicilian Inheritance here.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Breaking: Ballerina Farm Had Her Baby...Why Do We Care? Jan 04, 2024
    Show notes

    Why do we care about an influencer baby we will never meet? Ballerina Farm just gave birth to her eighth child.....and the Internet can't handle it. Well, social media can't handle it. The famous influencer's mom announced the birth and now all the influencer message boards are going crazy over it. But why do we care? Why do we care about a woman we don't know and a baby we will never meet? I would argue that influencer babies are the new celebrity babies. They command the same kind of attention. They are also big money. It reminds me of the days when I worked for celebrity weeklies and we all paid millions of dollars for celebrity babies. So let's travel back to those days...back to the magazine wars over celebrity babies before we dissect why we care about this Ballerina Farm baby.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Pranking Babies and Posting Potty Training With Fortesa Latifi Jan 01, 2024
    Show notes

    If you are potty training a child these days social media is probably serving you all sorts of potty advice. One of the most surprising accounts we have come across is one encouraging diaper free potty training from infancy. Let's put aside the method for a minute and just call out the fact that this is an account that regularly posts images and videos of children in their most intimate moments...using the potty, or failing to use the potty. We talk to Washington Post and Teen Vogue reporter Fortesa Latifi about the repercussions of this for kids later in life and the privacy issues. We also do a deep dive into the recent #prankmybaby trend where parents purposely play jokes on their kids to make them cry on TikTok. Happy New Year everyone!

    You can follow Fortesa Latifi on Instagram here.

    Subscribe to Over the Influence Substack here.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    New Years Resolutions That Do Not Suck Dec 29, 2023
    Show notes

    Is there anything lamer than New Years’ resolutions? Part of me thinks that New Year's resolutions are bs. And the other part of me thinks, you know what I’ll try anything to make life easier and better and more enjoyable. As I always say, many things can be true at once. It IS nice to have a time of year when we can renew and revive and just set some goals for ourselves. And so I have gathered some very smart women to tell me their plans and intentions for the coming year.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Are #TradWives Dangerous or Just Ridiculous With Kathryn Jezer Morton Dec 26, 2023
    Show notes

    Let's settle this debate once and for all...is #TradWife content actually dangerous, or just stupid? Today I talk toThe Cut's Brooding columnist Kathryn Jezer Morton about her column on this very subject. Spoiler alert: I think it is dangerous and here is why. #TradWife content on social media strips the idea of motherhood of all of its unseen, really hard labor, and makes it look like it is just beautiful and clean and easy and sourdough kneading all the time. We rarely, if ever, see the men or the other caregivers who are helping #TradWives because it doesn't look as alpha to have help. When we don't see caregiving we can't normalize it in society and it chips away at our efforts to fight for affordable childcare.

    #TradWife content also often glorifies and prettifies rural living. A lot of these homesteading skills that are glorified on #TradWife accounts are actually rooted in people who were in poverty, who were doing these things not because they thought it would look nice on social media, but out of necessity.

    AND FINALLY, #TradWife content is breathing new life into the mommy wars by pitting women against one another. So much to dive into in this episode.

    Read Kathryn's CUT columns here.

    Subscribe to our substack OVER THE INFLUENCE here.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    The #TradWives Are Coming For Your Husbands (According to the NY POST) Dec 21, 2023
    Show notes

    A story went viral on the NY Post and Reddit in the past 24 hours claiming that a husband left his wife because he became OBSESSED with a #tradwife on TikTok. This is the headline: TikTok ruined my husband of 12 years — now he wants a ‘tradwife’ and we’re getting divorced. We clearly had to do an emergency episode about this and I couldn't think of a better guest than my own husband, Nick Aster, who is constantly confused by #tradwives and social media in general. Is this for real? (probably not) Is it hilarious and totally worth talking about? (Absolutely). Should we turn it into a domestic thriller television series? (working on it right now). And how can we use this topic to talk more with our spouses about equality and sharing the burden of domestic labor? (It is all in this episode).

    You can read the NY Post story here.

    Subscribe to the Over the Influence Substack here.

    Pre-order the Sicilian Inheritance here.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Ruby Franke Pleads Guilty to Sickening Child Abuse Dec 19, 2023
    Show notes

    Breaking news over here. After months of anticipation, Ruby Franke, the mom influencer who was charged with abusing and starving her children, finally pled guilty to child abuse. In court, she expressed regret and sorrow for her actions, revealing that everything she did was, disturbingly, an act of love. New details of her abuse emerged in Franke’s plea agreement and they are terrible! But the story keeps getting weirder. As part of her plea deal Franke will testify against her business partner Jodi Hildebrandt. According to reports Franke is going to testify against Hildebrandt, and allege that she is some kind of Svengali who was controlling her during the periods of disgusting abuse. This mini episode is everything you need to know about this bananas case.

    You can subscribe to our newsletter OVER THE INFLUENCE here.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Getting Rid of Mom Shame with Emily Oster Dec 18, 2023
    Show notes

    Will daycare give your kid attachment issues? Are you breastfeeding wrong? Is sleep training the worst thing you can do as a parent?

    Being a mom often feels like you've failed at something at least once a day, sometimes more. Women are judged and shamed for so many of our choices. How we deal with that judgement and shame is often up to us. I have turned to experts like today's guest Emily Oster so many times during my parenting journey to dispel my own guilt, shame and the misinformation surrounding parenting.

    Emily is a professor of economics at Brown University. She's also the author of three incredible books that you should definitely get for any new parent in your life. Expecting Better, Crib Sheet, and The Family Firm. Her website and podcast, both called Parent Data, are guides for parents that give you numbers and decision-making tools to feel more empowered about the decisions you make as a parent. All of which are hard.

    Listen to Parent Data Here.

    Order all of Emily's books here.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


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