UI Breakfast: UI/UX Design and Product Strategy

Episode 288: User-centered Decision-making with Jason Giles Nov 08, 2024

How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

Work in sync with your team on one canvas
Reuse templates, widgets and sections across sites
Create a client kit for seamless handovers
And leverage best-in-class SEO defaults across all your Wix sites

Step into Wix Studio to see more at wix.com/studio

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Managing Priorities with Harry Max Oct 18, 2024

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Managing Priorities – Harry’s book
The Eisenhower Matrix
RICE, ICE – scoring models for prioritization
Prune the Product Tree Method
Innovation Games – a book by Luke Hohmann
Analytic Hierarchy Process
The Max Priorities Pyramid
Thinking in Bets – a book by Amy Duke
How I Master Productivity with the “Mise en Place” Method
Follow Harry on LinkedIn
Visit Harry’s website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 287: Career Growth for Individual Contributors with Cliff Seal Oct 04, 2024

What does career growth look like for a designer in an enterprise company? Our guest today is Cliff Seal, UX architect at Salesforce. You’ll learn about the push-and-pull dynamics in decision making, setting the right foundation with your mentor, the complexities of a mature product, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

Work in sync with your team on one canvas
Reuse templates, widgets and sections across sites
Create a client kit for seamless handovers
And leverage best-in-class SEO defaults across all your Wix sites

Step into Wix Studio to see more at wix.com/studio

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Implementing Self-service SaaS with Franciska Dethlefsen Sep 20, 2024

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 286: Experience-led Branding with Doug Hughmanick Sep 06, 2024

How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

ANML — Doug’s company
Awwwards
Follow ANML on Instagram and LinkedIn
Follow Doug on Instagram

This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

Work in sync with your team on one canvas
Reuse templates, widgets and sections across sites
Create a client kit for seamless handovers
And leverage best-in-class SEO defaults across all your Wix sites

Step into Wix Studio to see more at wix.com/studio

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Measuring Paid Media for SaaS with Barbara Galiza Aug 16, 2024

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Data Discrepancies in Marketing Sources
Snowplow, Segment – data platforms
Decoding Marketing Mix Modeling: A Complete Guide
GeoLift, Holdout – types of tests
Measuring the ROI of Email with Claudiu Murariu
The consequences of privacy features and regulations for consumers
021 Newsletter
Follow Barbara on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 285: Designing for Real-world Experiences with Dave Waddell Aug 02, 2024

How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

The Experience Book – a book by Adam Scott and Dave Waddell
Four Seasons: The Story of a Business Philosophy – a book by Isadore Sharp
Start With Why – a book by Simon Sinek
Visit FreeState's website

This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

Work in sync with your team on one canvas
Reuse templates, widgets and sections across sites
Create a client kit for seamless handovers
And leverage best-in-class SEO defaults across all your Wix sites

Step into Wix Studio to see more at wix.com/studio

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. PR Strategies for Founders with Sneha Saigal Jul 19, 2024

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 284: Designing for Mature Markets with Simon Rohrbach Jul 05, 2024

How do you design for mature markets like the devtool space? Our guest today is Simon Rohrbach, co-founder and CEO of Plain. You’ll learn about their founder journey, why you shouldn’t strive for hyper-polished websites all the time, why you shouldn’t sacrifice quality when shipping improvements and features, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Plain
Mintlify
Follow Plain on Twitter and LinkedIn
Follow Simon on Twitter and LinkedIn

This episode is brought to you by LottieFiles — design teams' complete motion design solution to help create, collaborate and implement an animation. It takes away the complexities and flattens the learning curve, saving your team countless design and development hours.

Over 9 million designers and developers now use LottieFiles to bring motion to their everyday designs. Check it out and create your free account at lottiefiles.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. Hybrid Messaging Approach with Carolyn Beaudoin Jun 21, 2024

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 283: Implementing Design Systems with Dan Mall Jun 07, 2024

How do you make your design system an internal rooted practice? Our guest today is Dan Mall, entrepreneur and author of Design That Scales. You’ll learn how small practices can evolve into a design system, why adoption should tie in to your company’s mission statement, how to declare your strategic plan when establishing a design system, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Design That Scales — Dan’s new book
Design System University
Episode 258: Data-driven Design Systems with Berk Çebi
Omlet.dev
Zeroheight, Supernova, Knapsack — modern tools for design systems
Check out Dan’s website
Sign up for Dan’s newsletter
Follow Design System University on Twitter and LinkedIn
Follow Dan on Twitter and Instagram
Get Dan’s book

This episode is brought to you by Penpot — the open-source design tool for design and code collaboration. Penpot 2.0 now includes a Components System that allows for systematic element reuse across projects. So you can design faster and more consistently at scale. Join Penpot for free at penpot.app.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. SEO Optimization for Existing Content with Kai Davis May 17, 2024

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Kai Davis, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Survey-based Research Projects with Becky Lawlor
Ahrefs, Semrush – popular SEO tools
Screaming Frog
Hotjar – a heat mapping tool
Follow Kai on Twitter
Get Kai's exclusive resources for BDTP listeners

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 282: Human Connection in Products with Evelyn Gosnell May 03, 2024

What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Irrational Labs — Evelyn’s company
Episode 221: Behavioral Economics with Kristen Berman
Negativity Bias, Similarity Bias
The Liking Gap
The Science of Change — Irrational Labs’ podcast show
Check out Evelyn’s website

This episode is brought to you by Penpot — an open-source design tool that bridges the gap between designers and developers. Among other new features in Penpot 2.0, their CSS Grid Layout helps you design responsively and efficiently, and take your design and development workflow to the next level. Join Penpot for free at penpot.app.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Data-powered Growth with Arpit Choudhury Apr 19, 2024

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Databeats
Make (formerly Integromat) — Arpit’s previous place of work
Good Data To Growth: The GDG Model
Measuring the ROI of Email with Claudiu Murariu
Get Arpit’s book
Follow Arpit on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 281: Designing for Maps with Loren Baxter Apr 05, 2024

What should you consider when using map components in your product? Our guest today is Loren Baxter, lead designer for Felt Maps. You’ll learn how to start thinking in terms of maps, how to approach UX interactions and animations, what types of information can be included, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Felt
Google My Maps — simple tool for designing maps
ArcGIS, QGIS — popular expert tools
Remix — Loren’s previous place of work
MapBox — a platform for map-based products
OpenStreetMap — an open-source project
Tippecanoe — tool for tiling
Try out Felt
Follow Loren on Twitter, LinkedIn, and Instagram

This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Pricing and Packaging for SaaS with Dan Balcauski Mar 22, 2024

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 280: User Interviewing Techniques with Steve Portigal Mar 08, 2024

Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Interviewing Users — Steve’s book
Check out Steve’s website
Dollars to Donuts — Steve’s podcast
Connect with Steve on LinkedIn
Use the code UIBREAKFAST to get 20% off the book from Rosenfeld Media

This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Running a Portfolio of Products with Tim Schumacher Feb 23, 2024

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

saas.group — Tim’s company
UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam
Prerender, Pipeline CRM, Rewardful — some companies acquired by saas.group
TinySeed
Send Tim an email
Follow Tim on LinkedIn
Follow Dirk Sahlmer on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 279: Managing Personal Knowledge with Jorge Arango Feb 09, 2024

What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the right tools for different types of notes, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Duly Noted — Jorge’s new book
What is a Mind Map?
Figure It Out — a book by Steven Anderson and Karl Fast
Obsidian, Roam Research — popular tools for connected note taking
Drafts — a tool for temporary thinking
NotebookLM — a project by Google
Check out Jorge’s website
The Informed Life — Jorge’s podcast

This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. QA in Email Marketing with Michael Wilding Jan 26, 2024

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

DEPT® — Michael’s place of work
Litmus, Email on Acid — template testing tools
Postman
Follow Michael on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 278: Product Management with Benjamin Humphrey Jan 12, 2024

What does successful product management look like for a bigger team? Our guest today is Benjamin Humphrey, co-founder and CEO of Dovetail. You’ll learn why designers hold more product management power at Dovetail, how product knowledge is shared across their team, why product marketing is important, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Proven Ideas for A/B Testing with Sahil Patel Dec 22, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 277: Designing for Technical Domains with Ridhima Gupta Dec 08, 2023

How can designers gain domain knowledge while working on a highly technical product? Our guest today is Ridhima Gupta, lead product designer at Databricks. You’ll learn how to work with deeply technical stakeholders, why it’s okay to admit when you don’t understand something, their product development process at Databricks, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Databricks
What To Do If Your Product Isn’t Growing — a writeup on critical user journeys by Austin Chang
Send Ridhima an email
Connect with Ridhima on LinkedIn
Check out Ridhima’s website

This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.

Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Community-led Growth with Lloyed Lobo Nov 17, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

From Grassroots To Greatness — Lloyed’s new book
Start with Why — a book by Simon Sinek
Nick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelists
Larry Ellison, Jason Lemkin, Gary Vaynerchuk
Follow Lloyed on LinkedIn
From Grassroots To Greatness website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 276: Customer Satisfaction with Debbie Levitt Nov 03, 2023

How do you measure customer satisfaction in a complex customer journey? Our guest today is Debbie Levitt, “The Mary Poppins of UX and CX” and author of Customers Know You Suck. You’ll learn how customer satisfaction relates to customer loyalty, why you should measure satisfaction qualitatively and quantitatively, how you can better capture and understand customer frustration, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Delta CX — Debbie’s company
Customers Know You Suck — Debbie’s book
Disruptive Research — a book by Larry Marine
Delta CX’s community links
Connect with Debbie on LinkedIn

This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.

Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. Automated Webinars with Melissa Kwan Oct 20, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

eWebinar — Melissa’s product
Zoom, Livestorm, Demio — popular tools for live webinars
How to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!
Connect with Melissa on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 275: Design for Learning with Jenae Cohn Oct 06, 2023

What should you consider when designing a learning process? Our guest today is Jenae Cohn, the author of Design for Learning. You’ll learn the motivation behind writing the book, how to choose the right format for your training, what interaction formats work best for different group sizes, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Design for Learning — a book by Jenae Cohn and Michael Greer
Check out Jenae’s website
Connect with Jenae on LinkedIn

This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.

Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Marketing for All-in-one Platforms with Geoff Roberts Sep 22, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Outseta — Geoff’s product
Basecamp, HubSpot — popular all-in-one products
Follow Geoff on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 274: Research Ops with Kate Towsey Sep 08, 2023

How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Research That Scales — Kate’s book
Respondent, User Interviews, Askable
Check out Kate’s website
Connect with Kate on LinkedIn
Cha Cha Club — Kate’s closed community for research professionals

This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.

Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. Lifecycle Marketing with Nout Boctor-Smith Aug 25, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 273: Publishing Options for Design Books with Louis Rosenfeld Aug 11, 2023

What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Rosenfeld Media — Louis’s publishing company
DesignOps Summit, Design in Product, Advancing Research — Rosenfeld Media’s conferences
A Book Apart, Smashing — “middle ground” publishing options
Follow Louis on LinkedIn and Medium
The Rosenfeld Review Podcast

This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.

Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Marketing for Humans with Sarah McCredie Jul 28, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Recurly — Sarah’s place of work
Glossier — one of direct-to-consumer pioneers in human marketing
Slack — an example of human branding in SaaS
State of Subscriptions: What consumers want
Connect with Sarah on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 272: User Respect with Christina Nguyen White Jul 21, 2023

In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Loom — Christina’s place of work
Figma, Grammarly, Spotify, Airbnb, Asana, Notion — inspiring products
Follow Christina on Twitter and LinkedIn

This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.

Interested in sponsoring an episode? Learn more here.

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BDTP. Re-engagement Emails with Tim Hart Jul 14, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 271: Wireframing for Everyone with Leon Barnard Jul 07, 2023

Is there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different phases and types of wireframing, tips on asking and giving feedback, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Wireframing for Everyone — a book by Michael Angeles, Leon Barnard, and Billy Carlson
Follow Leon on Twitter and LinkedIn
Balsamiq Wireframing Academy
Get a copy of Wireframing for Everyone

This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. Customer Acquisition Strategies with Farzad Rashidi Jun 30, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Respona — Farzad’s tool
UI Breakfast Episode 167: Designing Effective Presentations with Payman Taei
Semrush, Ahrefs, Moz — Farzad’s tool stack
Outreach Strategy Hub
Connect with Farzad on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 270: Prototyping for Mobile with Dan LaCivita Jun 23, 2023

Can you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Prioritizing Engineering Resources with Phil Alves Jun 16, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

DevSquad — Phil’s consultancy
DevStats — Phil’s product
Shape Up — a book by Ryan Singer
UI Breakfast Podcast Episode 238: The Allied Team Model with Anthony Armendariz
DORA Metrics
SPACE Framework
SaaS Origin Stories
Check out Phil’s website
Follow Phil on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 269: Two Hour Design Sprints with Teresa Cain Jun 09, 2023

Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Solving Problems in 2 Hours — Teresa’s book
TreviPay — Teresa’s place of work
Episode 131: Design Sprint with Jonathan Courtney
FigJam, Miro, Mural, InVision, Balsamiq — collaboration tools
Use their template on Figma
2 Hour Design Sprints on Udemy
Check out Teresa’s website
Connect with Teresa on LinkedIn

This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Virality & Word of Mouth with Gaurav Vohra Jun 05, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Superhuman — Gaurav’s company
Traction — a book by Gabriel Weinberg and Justin Mares
Warby Parker — an example of great customer experience
How to Model Viral Growth: The Hybrid Model
What is K-Factor in Viral Marketing?
Snowflake, HubSpot, BigQuery
Wordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success stories
Check out Gaurav’s website
Follow Gaurav on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 268: UI Typography with Oliver Schöndorfer May 26, 2023

Why do details matter so much in product typography? Our guest today is Oliver Schöndorfer, a UI designer, typography consultant, and YouTuber. You’ll learn how to select a typeface for your software project, whether your logo should use the same font as your product, why you always need to consider the line length, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Pimp my Type — Oliver’s website
Figma, Dropbox, Miro — brands with expressive typography
TypeTogether, Blaze Type, FontWerk — Oliver’s favorite foundries
Web Typography — a book by Richard Rutter
Check out Oliver’s YouTube channel
Read more on Oliver’s blog
Follow Oliver on Instagram and Twitter
Find Oliver’s deal for UI Breakfast listeners at pimpmytype.com/ui-breakfast

This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. Using Swag to Grow Your SaaS Brand with Scott Markovits May 19, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

InVision — Scott’s previous place of work
Threadbird
Cotton Bureau
Fathom Analytics
Follow Scott on Twitter and LinkedIn
Check out Scott’s website
Leading From Afar

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 267: Content Testing with Erica Jorgensen May 12, 2023

How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Strategic Content Design — a book by Erica Jorgensen
Amazon, Microsoft, Chewy — Erica’s places of work
Judy Blume — one of Erica’s favorite authors
11 Key Content Design Considerations
UserTesting, UserZoom, SurveyMonkey
Cloze Test for Reading Comprehension
The Complete Guide to Heat Maps
A Refresher on A/B Testing
Design for Cognitive Bias — a book by David Dylan Thomas
The Cognitive Bias Podcast — a podcast hosted by David Dylan Thomas
User Experience Lisbon Conference
Button: The Content Design Conference
Connect with Erica on LinkedIn
Check out Erica’s website
Use the code jorgensen-UIB to get a discount for Erica’s book (valid until May 31, 2023)

This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Personal Motivation in B2B SaaS with Sofia Quintero May 05, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Collie — Sofia’s new product, a tool for engineering teams
EnjoyHQ — Sofia’s previous company
Know Your Customers’ “Jobs to Be Done”
Uncovering Customer Insights with Aggelos Mouzakitis
Check out Sofia’s personal website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 266: Driving Change with Maria Giudice Apr 28, 2023

How can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You’ll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Changemakers — a book by Maria Giudice and Christopher Ireland
SCARF Model — a brain-based model developed by David Rock
Episode 260: Managing the Design Process with Paul Boag
Episode 239: Product Management for UX with Christian Crumlish
Connect with Maria on LinkedIn
Check out Maria’s coaching practice

This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. SaaS Brand Architecture with Karrie Sanderson Apr 21, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Typeform, Smartsheet — Karrie’s previous employers
Uncovering Customer Insights with Aggelos Mouzakitis
Wynter — a research platform
Warby Parker — an example of a consistent brand
Brandfolder, Frontify — Digital asset management systems
Connect with Karrie on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 265: Designing for Families with Nathalie Stratton Apr 14, 2023

When designing for both adults and children, what aspects do you need to consider? Our guest today is Nathalie Stratton, the co-founder and head of product at Hearth Display. You’ll learn the story behind their product, how they researched users in different age groups, how the team approached prototyping and testing, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Hearth Display — Nathalie’s company
Amazon Echo
Duolingo, The Browser Company — great products designed for kids
Follow Nathalie on Instagram
Get exclusive access to Hearth Display

This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. Managing SaaS Growth with Asia Orangio Apr 07, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

DemandMaven — Asia’s company
Hacking Growth — a book by Sean Ellis and Morgan Brown
Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz
North Star KPI
Van Westendorp Price Sensitivity Survey
How Superhuman Built an Engine to Find Product-Market Fit
Price Intelligently Blog
Software Pricing Design with Chris Mele
10+ Survey Email Examples for Your SaaS + Free Template
Follow Asia on Twitter and on LinkedIn
In Demand Podcast

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 264: Ecommerce Branding with Abbey McGrew Mar 31, 2023

What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 263: Sharing Work in Progress with Brian Lovin Mar 24, 2023

What value can designers get from sharing their work in progress? Does it outweigh the fears? Our guest today is Brian Lovin, the founder of Campsite. You’ll learn about Brian’s motivation for creating the platform, how peer feedback improves the design process, the anxiety that keeps designers from sharing outside their team, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Campsite — Brian’s product
Episode 228: Design Advisory with Brian Lovin
Follow Brian on Twitter
Try Campsite for free
Follow Campsite on Twitter

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 262: Growth Design with Brent Palmer Mar 17, 2023

How does product design relate to the company’s growth goals? Our guest today is Brent Palmer, the product design manager at Mixpanel. You’ll learn about their shaping process, how their design team contributed to the development of their new pricing, how to deal with cross-functional teams, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Mixpanel
Shape Up — a book by Ryan Singer
FigJam, Notion — shaping tools
Connect with Brent on LinkedIn
IC2MGMT — Brent’s Substack
Check out Brent’s website

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 261: Storytelling in Marketing with Rebecca L. Weber Mar 10, 2023

How can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

The Writing Coach Podcast with Rebecca L. Weber
The Hero’s Journey — a book by Joseph Campbell
Ahrefs Blog
Arpit Choudhury of astorik
On My Bookshelf: Essential books for writers

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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BDTP. Software Pricing Design with Chris Mele Mar 03, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 260: Managing the Design Process with Paul Boag Feb 27, 2023

There’s so much more to the design craft than just designing. How can you work harmoniously with stakeholders in a project? Our guest today is Paul Boag, a CRO expert. You’ll learn how to involve clients in the design process, how to communicate your design to different stakeholders, how to deal with committees, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis Feb 17, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

headofgrowth.io — Aggelos’ consultancy
Whereby — the case study we’re talking about
What is Jobs to be Done (JTBD)?
UI Breakfast Episode 254: Learning to Build with Bob Moesta
Demand-Side Sales 101 — a book by Bob Moesta
Clayton Christensen
See Aggelos’ service for B2B SaaS teams
Connect with Aggelos on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 259: Designing Services vs Products with Justin Zalewski Feb 10, 2023

How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Studio Science — Justin’s place of work
Episode 254: Learning to Build with Bob Moesta
Demand-side Sales 101 — a book by Bob Moesta and Greg Engle
Studio Science’s Service Blueprint
The Service Design Network
Good Services — a book by Lou Downe
Check out Justin’s website
Connect with Justin on LinkedIn

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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BDTP. SaaS Metrics from $0 to $100M MRR with Sid Jain Feb 03, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 258: Data-driven Design Systems with Berk Çebi Jan 27, 2023

How can you measure the success of your design system? Our guest today is Berk Çebi, co-founder and Chief Product Officer at Zeplin. You’ll learn what a design system is, how their customer interviews led to a new product, when you should start investing in design documentation, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Zeplin — Berk’s product
Omlet.dev — their new tool for measuring the success of your design system
Atlassian Design System
Washington Post Design System
Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler
Frontify, Zeroheight — tools for documenting design systems
Data-informed Design Systems — a talk by Jan Toman of Productboard
Segment’s resources
Follow Berk on Twitter

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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BDTP. Data Activation for SaaS with David Sepulveda Jan 20, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 257: White-hat CRO with Paul Boag Jan 13, 2023

Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Boagworld — Paul’s website and podcast archives
Click! – Paul’s book on CRO
Attention Insight, Usability Hub – tools for testing designs
Pollfish – a survey tool
Hotjar, Microsoft Clarity – heatmap tools
VWO, Google Optimize – A/B testing tools
BDTP S6E3: Measuring the ROI of Email with Claudiu Murariu
Get a free copy of Click!

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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BDTP. Creative SEO for SaaS with Monica Lent Jan 06, 2023

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Affilimate – Monica’s SaaS
Sanity – Affilimate’s CMS of choice
SEO for B2B SaaS with Pawel Grabowski
Follow Monica on Twitter
Check out Monica’s free course, SEO for Devs

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 256: The Business of UX Writing with Yael Ben-David Dec 23, 2022

As UX writers, how can we go above and beyond to increase our business impact? Our guest today is Yael Ben-David, and author of The Business of UX Writing. You’ll learn about the top challenges in UX writing, the “five letter” framework, Yael’s writing philosophy, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

The Business of UX Writing – Yael’s book
A Book Apart – the book’s publisher
Fundbox, MyHeritage – Yael’s previous companies
Episode 242 with Rafa Conde
RICE analysis
Microcopy: The Complete Guide – a book by Kinneret Yifrah
Strategic Writing for UX – a book by Torrey Podmajersky
Check out Yael’s website
Follow Yael on Twitter and Medium

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 255: Running a Design Vision Program with Nick Myers Dec 16, 2022

How exactly do you run a successful design vision program? Our guest today is Nick Myers, VP of Design and Research at Patreon. You’ll learn what a design vision program is, its components, why it’s applicable to any company size, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Patreon – Nick’s current place of work
Cooper, Fitbit, Trulia, Facebook – Nick’s previous places of work
Jack Conte – CEO and co-founder of Patreon
Design Sprint, Design Thinking – popular methods
Connect with Nick on LinkedIn

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 254: Learning to Build with Bob Moesta Dec 09, 2022

What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Learning to Build – Bob’s latest book
Demand-side Sales 101
Dr. W Edwards Deming, Dr. Genichi Taguchi, Dr. Willie H. Moore, Dr. Clayton Christensen – Bob’s key mentors
Userlist – Jane’s SaaS
Slack, Basecamp, Intercom, QuickBooks – disruptor products
Tony Robbins, Gary Vaynerchuk – popular coaches
Choosing College
The Jobs-To-Be-Done Handbook
Follow Bob on Twitter and LinkedIn
The ReWired Group

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 253: Brand Voice & Tone with Reese Fuller Dec 02, 2022

How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.

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BDTP. Measuring the ROI of Email with Claudiu Murariu Nov 25, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

InnerTrends – Claudiu’s SaaS
The Big User Onboarding Roundtable
The One Metric for User Onboarding
Tuple – a tool by Ben Orenstein
How to Save Money on High Volume Email
ProfitWell – a SaaS analytics tool
DreamHost emails
Follow Claudiu on Twitter and LinkedIn
The Data-led Podcast
Send Claudiu an email

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 252: Building a Content Strategy Practice with Natalie Marie Dunbar Nov 18, 2022

How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

From Solo to Scaled – Natalie’s book
Women Talk Design – a speaker bureau for women in design
Episode 237 with Yuval Keshtcher
Redundant, obsolete, or trivial (ROT)
Episode 118 with Gerry McGovern
Digital asset management (DAM) system
Drupal, Oracle WCS, Adobe Experience Manager – popular content management systems
Use the code UIBREAKFASTSTS to get 20% off Natalie’s book when you purchase it on the Rosenfeld website
Visit Natalie’s website
Follow Natalie on Twitter and LinkedIn

This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.

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BDTP. Content Curation with Jonathan Gandolf Nov 11, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

The Juice – Jonathan’s content curation platform for B2B professionals
BDTP S5E2: Building Two-sided Marketplaces with John Doherty
UI Breakfast Episode 175 with Dru Riley
SparkToro – a tool by Rand Fishkin
G2 – business software and services reviews site
BDTP S5E4: Survey-based Research Projects with Becky Lawlor
The Cold Start Problem – a book by Andrew Chen
Follow Jonathan on LinkedIn and Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 251: Retail Branding with Todd Maute Nov 04, 2022

How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging industries, how a design idea becomes a finished product on the shelf, their advice for designers who want to go into packaging, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

CBX – Todd’s company, a branding agency
Kroger, Walmart, Target, Trader Joe’s – popular retailers in the US
Dieline – a resource for packaging inspiration
Mintel’s Global New Products Database
Reach out to Todd via email

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.io

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BDTP. Email Deliverability with Lauren Meyer Oct 28, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

SocketLabs – Lauren’s place of work
Patrick McKenzie’s Twitter thread about self-hosting emails
Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools
SPK, DKIM, DMARC – email authentication protocols
Spamhaus, SpamCop – spam blocklist providers
Follow SocketLabs on Twitter
Follow Lauren on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 250: The Laws of Creativity with Joey Cofone Oct 21, 2022

Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey of writing the book, his advice for storytelling, why you should care about creativity, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Baron Fig – Joey’s company
The Laws of Creativity – Joey’s book
Use the code UIBREAKFAST to get 20% off the book & all Baron Fig goods (valid until October 28, 2022)
Follow Joey on Twitter and Instagram

This episode is brought to you by Zeplin. Publish your finalized designs in Zeplin and it'll automatically notify the team of changes so everyone is on the same page. Zeplin also provides specs for devs and organized commenting for feedback, so you can stay in your design tool, and the team can collaborate with you in an organized workspace that everyone can understand. Get started for free at zeplin.io

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BDTP. Email Strategy with Samar Owais Oct 17, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Emails Done Right
Joanna Wiebe – founder of Copyhackers
Val Geisler – an email strategist and educator
Join Samar’s list to get updates about her upcoming SaaS email strategy course
Follow Samar on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 249: Slow Design with Pree Kolari Oct 07, 2022

What does “slow design” mean for us, practitioners? Our guest today is Pree Kolari, VP of design at Klaviyo. You’ll learn about the three thesis statements of slow design, why design is important in building long-term relationships, how to build a remarkable product, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Klaviyo — Pree’s place of work
Episode 242: Introducing Fun Into Your Work with Rafa Conde
Design Books for Entrepreneurs
Thinking, Fast and Slow – a book by Daniel Kahneman
Design for the Real World – a book by Victor Papanek
Follow Pree on LinkedIn and Twitter

This episode is brought to you by Zeplin. It brings together the entire team, including developers, product managers, copywriters and more, all in one easy-to-use design workspace. Everyone can access up-to-date design resources and add comments for feedback and clarification. You can even integrate with Slack, Trello, and Jira, so everyone is automatically notified of changes. Sign up for free at zeplin.io

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BDTP. Product-led Growth with Todd Olson Sep 30, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Pendo – Todd’s SaaS
Measuring and Managing Performance in Organizations – a book by Robert Austin
Mailchimp, Datadog – SaaS companies with freemium plans
Follow Pendo on Twitter and LinkedIn
Follow Todd on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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Episode 248: Mapping Conversations with Rebecca Evanhoe Sep 23, 2022

These days, you can talk with the digital things around you, like voice assistants and chatbots. How are these experiences designed? Our guest today is Rebecca Evanhoe, co-author of Conversations with Things. You’ll learn about the four pillars of conversational design, what prototyping looks like for this field, how to develop a personality for your voice application, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Conversations with Things – Rebecca’s book with Diana Deibel
Episode 68: Conversational UX with Jonathan Stark
Episode 173: Voice UX with Sina Kahen
Siri, Alexa – some of the first voice assistants
Wizard of Oz testing
Roo – Planned Parenthood’s chat bot
Voiceflow, Botmock, Botsociety – popular mapping tools
Follow Women in Voice on Twitter and LinkedIn
Lisa Falkson, Cathy Pearl – conversational designers
Follow Rebecca on Twitter

This episode is brought to you by Zeplin. Publish finalized designs with one click, provide developers the specs they really need, and share your design system all in an organized workspace that's easy for the entire team to use. From PMs, QA engineers, to executives, Zeplin gives you a place where everyone can collaborate to ship beautiful products together. Get started for free at zeplin.io

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BDTP. Founder-led Sales with Josh Ho Sep 16, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Referral Rock – Josh’s product
Streak – a simple CRM tool
HubSpot – a popular CRM tool
Steli Efti – a thought leader in sales, CEO of Close
The Sales Acceleration Formula – a book by Mark Roberge
Searching for SaaS Podcast
Marketing Retro Podcast
Follow Josh on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 247: Self-audit for Designers with Rajeev Subramanian Sep 09, 2022

How can a self-audit help you move forward in your design career? Our guest today is Rajeev Subramanian, founder of Shift UX. You’ll learn about the three stages of doing a self-audit, why it’s important to lean into a specific niche, how this process can help inform your job search strategies, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Shift UX – Rajeev’s career advisory program for UX designers and researchers
The UX Self-Evaluation Guidebook
Episode 237: UX Writing vs. Content Design with Yuval Keshtcher
Episode 178: Your Personal Design Style with Meg Lewis
Branding Pays – a book by Karen Kang
Reinventing You – a book by Dorie Clark
Follow Rajeev on LinkedIn and Twitter

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.

Interested in sponsoring an episode? Learn more here.

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BDTP. Product Monetization with John Kotowski Sep 02, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Buyerson, Inc. — John’s consultancy
SaaS Monetization: The Secret Weapon for Growth
How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies
How To Price Your Product: A Guide To The Van Westendorp Pricing Model
Follow John on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 246: Running a Profitable Email List with Chase Dimond Aug 26, 2022

How can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

EmailUp – Chase’s SaaS company
Boundless Labs – Chase’s ecommerce marketing agency
Klaviyo – Chase’s email platform of choice
Podia, Gumroad – platforms for launching courses
Zapier
Substack
MoonClerk – a payment processor
The Ecommerce Opportunity
Follow Chase on Twitter

This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.

Interested in sponsoring an episode? Learn more here.

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BDTP. Now/Next/Later Roadmapping with Janna Bastow Aug 19, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

ProdPad – Janna’s product
Simon Cast – Janna’s co-founder at ProdPad and Mind the Product
Shape Up – a book by Ryan Singer
Tom Loosemore’s talk at Mind the Product 2012
Mind the Product – the world’s largest community of product people
The Product Experience Podcast
Startups for the Rest of Us
ProductTank – an informal meetup that brings together product people
Dovetail, Aurelius – research management tools
UI Breakfast Podcast. Episode 239: Product Management for UX with Christian Crumlish
Ditch the Timeline Roadmap
Follow Janna on LinkedIn and Twitter
Explore ProdPad in Sandbox mode

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 245: Engaging In-product Experiences with Pulkit Agrawal Jul 29, 2022

What’s the best way to drive product engagement without getting in the user’s way? Our guest today is Pulkit Agrawal, co-founder and CEO of Chameleon. You’ll learn why less is more in onboarding, practical tips on how to conduct A/B testing of your onboarding process, why it’s important to understand the pain point from the user perspective, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Chameleon – Pulkit’s product
Chameleon’s inspiration gallery
Page Flows – a library of elements
UserOnboard.com – a resource for UX tips and suggestions by Samuel Hulick
Snowflake – a data warehouse solution
Intercom – a popular all-in-one tool
Growth.Design – a resource for case studies
Follow Pulkit on LinkedIn
Win an in-product audit from Chameleon

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.io

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 244: Employee Experience with Jen Briselli Jul 22, 2022

What is employee experience, and how does it affect the downstream user experience? Our guest today is Jen Briselli, chief design strategy officer at Mad*Pow. You’ll learn about the components of employee experience, why organizations should care to improve it, how to map the ecosystem through a service design lens, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Mad*Pow – a strategic design consultancy
Eleni Stathoulis – director of design at Mad*Pow
Userlist – Jane’s SaaS product
Reinventing Organizations – a book by Fredrick Laloux
An Everyone Culture – a book by Robert Kegan and Lisa Laskow Lahey
Follow Jen on LinkedIn

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. Finding Product-market Fit with Andrew Reifman Jul 18, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Makeswift – Andrew’s product
Alan Pledger – co-founder and CEO of Makeswift
Guillermo Rauch – one of Makeswift’s investors, creator of Next.js and CEO of Vercel
Brand New – UnderConsideration’s blog
Colossal
Tobias van Schneider – creator of Semplice and MyMind
Follow Andrew on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 243: Orchestrating Customer Experience with Gene Lee Jul 08, 2022

What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Mailchimp – the popular email marketing platform
Razorfish, Chase, Scholastic, PlayStation – Gene’s previous places of work
Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler
Mailchimp's style guide on Voice & Tone
Figma – a vector graphics editor and prototyping tool
Miro – a visual collaboration tool
Qualtrics – Voice of the Customer tool
Userlist – Jane’s SaaS product
Follow Gene on LinkedIn
Become Gene’s mentee at ADPList

This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Survey-based Research Projects with Becky Lawlor Jul 01, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Sparkifico – Becky's research and content agency
Michele Linn – co-founder and chief strategy officer at Mantis Research
Pollfish, SurveyMonkey – panel companies for consumer audiences
HARO, Help a B2B Writer – popular PR platforms
Alchemer, Qualtrics – popular survey tools
QUAID – an online tool that helps evaluate survey questions
Questionnaire Design – a book by Ian Brace
Follow Becky on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 242: Introducing Fun Into Your Work with Rafa Conde Jun 28, 2022

How do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Along — Rafa’s product
Episode 240: Designing for Play & Delight with Richard Ward
Sam Soffes, Bryn Jackson — Rafa’s co-founders
Netlify, GitHub — good examples of fun design
Bringing Up Bébé — a book by Pamela Druckerman
rafa.design — Rafa’s personal site
Hand Mirror — Rafa’s Mac App
Booby Track — a breastfeeding app
Layout.fm — Rafa’s podcast
Follow Rafa on Twitter

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.io

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Google Analytics with Julian Juenemann Jun 22, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

MeasureSchool — Julian’s membership company
Mixpanel, Kissmetrics, Amplitude — popular analytics tools
GA4 — the new version of Google Analytics
Google Tag Manager, Google Data Studio, Google Search Console — adjacent Google data products
Measure Masters — Julian’s MeasureSchool membership program
Subscribe to the MeasureSchool YouTube Channel
Follow Julian on Twitter
Follow MeasureSchool on Twitter

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 241: Life & Death Design with Katie Swindler Jun 11, 2022

How can we design effectively for stressful situations, like life and death ones? Our guest today is Katie Swindler, design strategist at Allstate. You’ll learn the role of human intuition in high-stress situations, how to use visuals and sounds in life and death design, what situations warrant special design decisions, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Life and Death Design — Katie’s book
Allstate — Katie’s place of work
Rosenfeld Media — Katie’s publisher
“Sound Icons” — a chapter in Katie’s book
Sources of Power: How People Make Decisions — a book by Gary Klein
Thinking, Fast and Slow — a book by Daniel Kahneman
Humankind: A Hopeful History — a book by Rutger Bregman
Conflict: How Soldiers Make Impossible Decisions — a book by Neil D. Shortland
Follow Katie on Twitter
Follow Katie on LinkedInToday’s Sponsor

This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Building Two-sided Marketplaces with John Doherty Jun 04, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Credo — John’s product, a marketplace for agencies
EditorNinja — John’s new company
How to Edit Content with Kieran Tie
Userlist Consultants Directory
The Cold Start Problem — book by Andy Chen
Email Automation Data & Integrations with Colin Nederkoorn
Follow John on Twitter
Email John at john@getcredo.com or john@editorninja.com

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 240: Designing for Play & Delight with Richard Ward May 28, 2022

Can play and delight be an afterthought? Or must they be integral to a product from day one? Our guest today is Richard Ward, chief design officer at Otter.ai. You'll learn how to balance designing for delight and utility, how to bring joy to product users, ways to get design inspiration, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Otter.ai — Richard’s place of work
Frog Design, MetaLab — famous design agencies
Donut, Bonusly — examples of playful tools
Episode 91: Meaningful Motion in UX with Adrian Zumbrunnen
Pitch — a presentation design tool
Dribble, Product Hunt, Design Sprint Kit — resources for design inspiration
Outline — Google’s tool for VPN
Page Flows — a collection of UX flows
Retool — a tool for quickly building internal tools
Careers at Otter.ai
Otter.ai free trial

Today’s Sponsor

This episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at invisionapp.com/go/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. B2B Marketing Attribution with Steffen Hedebrandt May 24, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Dreamdata — Steffen’s product
Trustpilot — a popular review platform
B2B go-to-market benchmarks 2022 — a study by Dreamdata
HubSpot, Segment — marketplaces to list your product
ICP — ideal customer profile
Capterra, G2 — other popular review sites
Follow Steffen on LinkedIn
Try Dreamdata for free

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 239: Product Management for UX with Christian Crumlish May 13, 2022

Can designers succeed in managing products? Is it a natural path forward? Our guest today is Christian Crumlish, product consultant and the author of Product Management for UX People. You'll learn how product managers benefit from UX knowledge, how and when startups should focus on their PM efforts, tips for learning product management as a designer, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Product Management for UX People — Christian’s new book
Ellen Chisa — Christian’s role model
Virality metric
Rich Mironov — another of Christian’s mentors
Follow Christian on Twitter
Follow Christian on LinkedIn
Use promocode UIBREAKFAST0222 for a discount on Christian’s book

Today’s Sponsor

This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. SEO for B2B SaaS with Pawel Grabowski May 06, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Smashing Copy — Pawel’s SEO-focused Content Agency for SaaS
Link Building Strategy with Alan Silvestri
Follow Ruben Gamez on Twitter for SEO advice
How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
SEMrush, Google Search Console, AccuRanker — SEO tools Pawel uses
Topic clusters — pieces of content arranged around a central theme
Book a call with Pawel at Smashing Copy

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 238: The Allied Team Model with Anthony Armendariz Apr 29, 2022

Today we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You'll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Funsize — Anthony’s design agency
Funsize Ventures — Anthony’s design-for-equity partnerships
Episode 228: Design Advisory with Brian Lovin
General Assembly, Designlab — famous design bootcamps
Listen to The Hustle Podcast
Follow Funsize on Instagram
Follow Anthony on Twitter
Follow Anthony on LinkedIn

Today’s Sponsor

This episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at invisionapp.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Link Building Strategy with Alan Silvestri Apr 22, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Growth Gorilla — Alan’s company
Ahrefs, Majestic SEO — tools for link analysis
HARO, Help a B2B Writer — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)
Follow Alan on Twitter

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 237: UX Writing vs. Content Design with Yuval Keshtcher Apr 19, 2022

Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

UX Writing Hub — Yuval’s educational platform
Episode 134: UX Writing with Yuval Keshtcher
Episode 155: Writing Microcopy with Yael Ben-David
UX Writing vs. Content Design
Smashing Copy — SEO consultancy, also doing “content strategy”
Atomic Design — a book by Brad Frost
Sketch, Adobe XD, Figma — popular design tools
Intuit’s content design system
Top 16 Content Style Guides 2022 (and How to Use Them)
Mailchimp content style guide
Monzo content style guide by Harry Ashbridge
Strategic Writing for UX — a book by Torrey Podmajersky
Content Design — a book by Sarah Richards
Microcopy: The Complete Guide — a book by Kinneret Yifrah
Nicely Said: Writing for the Web with Style and Purpose — a book by Nicole Fenton and Kate Kiefer Lee
UX Collective on Medium
Measure What Matters — a book by John Doerr
UX Writing Hub Free Course
Writers in Tech podcast
UX Writing Hub blog
Don’t Make Me Think — a book by Steve Krug
Just Enough Research — a book by Erika Hall
Predictably Irrational — a book by Dan Ariely
Nudge — a book by Richard Thaler
The Hook — a model by Nir Eyal
Nielsen Norman Group — world leaders in research-based user experience
The UX Writing Academy
Follow Yuval on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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BDTP. Conversion Copywriting with Chris Silvestri Apr 08, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Conversion Alchemy — Chris’s copywriting and design business
Quinn Zeda — founder of Conversion Crimes
ClickUp — an example of a cohesive experience
Hotjar, Smartlook — tools for measuring user behavior
ClickUp, Balsamiq — examples of great blog design
Baymard Institute — group that has research on usability studies
Copyhackers — a popular resource for conversion copywriters
MECLABS Institute — resource for understanding buying behavior
Conversion Alchemy Journal — Chris’s daily newsletter
Follow Chris on Twitter

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 236: Customer Development with Michele Hansen Apr 05, 2022

How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Deploy Empathy — Michele’s book
Software Social — Michele’s podcast
The Mom Test — a book by Rob Fitzpatrick
Lean Customer Development — a book by Cindy Alvarez
Interviewing Users — a book by Steve Portigal
Follow Michele on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 235: UX Hiring with Sarah Doody Mar 21, 2022

How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Career Strategy Lab — Sarah’s six month UX career accelerator
Episode 42: Hiring for UX Positions with Sarah Doody
Shopify, Gusto — examples of companies who build reputations as employers
Help! Is There a Cardiothoracic Surgeon in the Room? — an article by Jared Spool on T-shaped professionals
Don’t Make Me Think — a book by Steve Krug
Follow Sarah on Twitter
Follow Sarah on Instagram
Subscribe to Sarah on YouTube

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 234: Asynchronous Communication with Brian Casel Mar 09, 2022

How can asynchronous conversations help us achieve work goals? Our guest today is Brian Casel, founder of ZipMessage. You'll learn why async is so important for remote workers, how it can improve your hiring process, where realtime calls still work better, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

ZipMessage — Brian’s product, a tool for asynchronous communication
Audience Ops, ProcessKit — Brian’s previous products
Episode 85: Validating Your SaaS Product with Brian Casel
2021, a 'shake-up' year
How Stripe Manages Remote & Hybrid Work and Culture
Basecamp, Tailwind CSS, Userlist, SavvyCal — several product inspirations for Brian
Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
Send Brian a ZipMessage
Follow Brian on Twitter
Bootstrapped Web — Brian’s podcast with Jordan Gal
Open Threads — Brian’s personal podcast

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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BDTP. Building in Public with Noah Bragg Feb 25, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Potion — Noah’s product
Notion — a popular knowledge management tool
Justin Jackson of Transistor and Megamaker, Damien Chen of Testimonial, Kenneth Cassel of Vim.so, JR of Flurly — examples of those building in public
Noah’s YouTube Channel
ScreenFlow — a video editing tool
Twitter Notion Community
Notion’s Facebook group
Follow Noah on Twitter

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 233: Demystifying Product Funnels with Rachel Obstler Feb 21, 2022

What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You'll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Heap — Rachel’s place of work, a product analytics tool
Better Done Than Perfect. Driving Behavior Change with Ashutosh Priyadarshy
Heap’s Alternate Paths Feature
OpenView’s resources on product-led growth
Heap’s Digital Experience Insights Report

Today’s Sponsor

This episode is brought to you by Zeplin. It lets designers spend more time on design, less time on prepping design files for the team. With Zeplin Flows, effortlessly build user journeys with native connectors, flow groups, and text labels, no more maintaining extra layers in your design tool. Zeplin gets the entire team on the same page with exactly what they need to build. It’s so much more than just specs. Get started for free to see why.

Interested in sponsoring an episode? Learn more here.

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BDTP. Web Copy for SaaS with Ekaterina Howard Feb 12, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

ekaterinahoward.com — Ekaterina’s consulting website
Finding the Right Message — a book by Jennifer Havice
The Mom Test — a book by Rob Fitzpatrick
Hannah Shamji’s YouTube channel — customer survey teardowns
Coda — a great example of homepage copy
How ClickGUARD got a 16% lift in conversions and identified its best-fit offer
12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen
Follow Ekaterina on YouTube, Twitter, and LinkedIn

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 232: Designing Conversations with Daniel Stillman Feb 04, 2022

What frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You'll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Good Talk — Daniel’s book
Episode 224: Service Design with Eleni Stathoulis
High Output Management — a book by Andrew Grove
Crucial Conversations — a popular book about conversations
Your next meeting should be silent
Zencastr — a podcasting recording tool
Mural — a popular collaboration tool
The Conversation Factory — Daniel’s podcast
Insiders Group — Daniel’s extended resources
Free course to explore the facilitator hats
Facilitation masterclass — for those who have prior facilitation experience
Good Talk, the free chapters
Follow Daniel on Twitter

Today’s Sponsor

This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. SaaS Content Strategy with Nicole Kow Jan 31, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

nicolekow.com — Nicole’s consultancy
CodeSubmit, TrekkSoft — some of Nicole’s clients
Reddit, Quora — great locations for research
On Writing Well — a book by William Zinsser
Don't Make Me Think — a book by Steve Krug
Elizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writers
Animalz — content marketing agency
Asana, Intercom — companies with examples of strong written content
Grow Your Content Marketing as a Team of One
The Evolution of Developer Salaries: Looking Back 20 Years
Developer Burnout: Why It Happens and What We Can Do About It

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 231: Organizing Meetups with Jon Setzen Jan 21, 2022

How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

CreativeMornings LA — the CreativeMornings chapter Jon led
Tina Roth Eisenberg — founder of CreativeMornings
Kandji — Jon’s current place of employment
Swissmiss — a design blog run by Tina Roth Eisenberg
Drew Kelly’s Instagram — teaching in North Korea
Episode 165: Designing Event Experiences with Paul Campbell
Apply to start a chapter
Tim Hunter, Wet Design — a CreativeMornings LA talk on water features
Smallhours.co — Jon’s personal website

Today’s Sponsor

This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. How to Edit Content with Kieran Tie Jan 17, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Chatty.so — Kieran’s editorial service
Grammarly, Writer.com — proofreading tools
Google Docs, Quip — collaborative word processing tools
Follow Kieran on Twitter

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 230: Design Systems for SaaS with Pek Pongpaet Jan 07, 2022

How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Impekable — Pek’s agency
Apple HIC, Google Material Design, Tailwind — popular design systems
Episode 103: UX Personalization with Samuel Hulick
Workday Canvas Design System — example of another design system
Episode 228: Design Advisory with Brian Lovin
Free UI Kits for Adobe XD — including kits made by Impekable
What is UX? — Pek’s podcast
S2E3 Designing for Millions of Arduino Developers
Follow Pek on LinkedIn
Follow Pek on Twitter

Today’s Sponsor

This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. SaaS Positioning with Marc Thomas Jan 03, 2022

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Powered by Search — Marc’s place of work
Obviously Awesome — a book by April Dunford
How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
The Saas Positioning Canvas
Blink — book by Malcolm Gladwell
Powered by Search blog
Follow Marc on Twitter

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 229: Object-Oriented UX with Sophia Prater Dec 24, 2021

How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

OOUX.com — Sophia’s website
The Object-Oriented User — Sophia’s article
Userlist, ActiveCampaign — popular email marketing tools
The ORCA process — the 15-step design process
The UI Audit — Jane’s book
OO User Interfaces — a book by Dave Collins
Atomic Design — a book by Brad Frost
The Object Map — the quick start guide
Mural, Miro — popular visualization tools
CTA Matrix
Sketch, Figma, Adobe XD — popular design tools
HubSpot, Athena Healthcare, Webflow — examples of great OOUX design
OOUX.com/hi/uibreakfast — resources and coupon code for listeners
Follow Sophia on Twitter

Today’s Sponsor

This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.

Interested in sponsoring an episode? Learn more here.

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BDTP. Producing Technical Content with Karl Hughes Dec 17, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Draft.dev — Karl’s agency
BuzzSumo — tool for evaluating content reach
Ahrefs — popular suite of SEO tools
Building a Scalable E-Commerce Data Model
Understanding Docker Networking
The Bulk of Software Engineering is Just Plumbing
The Best Golang Blogs
50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021
Sarah Doody’s Newsletter
The Big Blog Promotion Checklist
Draft.dev Blog
Follow Karl on Twitter

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 228: Design Advisory with Brian Lovin Dec 10, 2021

Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

GitHub — Brian’s current company
Spectrum, Facebook, Buffer — Brian’s previous places of work
Staff Design — Brian’s most recent side project
Design Details — Brian’s design news podcast
Userlist — Jane’s SaaS product
What I've learned so far about design advising and angel investing
Form Capital — early-stage fund with a focus on design
Bootstrap, Tailwind CSS, Chakra.ui — popular design frameworks
Clerky, DocuSign, SignWell — document signing systems
Huddle.works — finding designers that work for equity
Less Annoying CRM — not a flashy design, but it works well
Linear.app, Height.app — examples of modern, stylish designs
Brian’s website
Follow Brian on Twitter

Today’s Sponsor

This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. Live Streaming with Cassidy Williams Dec 03, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Cassidy’s Twitch channel
Learn with Jason — a live learning site for developers
Twitch, YouTube — popular streaming platforms
OBS, Streamlabs, Twitch Studio — streaming desktop apps
Socket Studio — open source software for enhancing Twitch streams
Shure MV7, Blue Yeti — popular microphones
Sony A6100 — Cassidy’s streaming camera
Elgato Key Lights — a compact lighting option
Follow Cassidy on GitHub
Follow Cassidy on Twitter
Cassidy’s website and newsletter

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 227: Product Design Exercises with Artiom Dashinsky Nov 26, 2021

How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Solving Product Design Exercises — Artiom’s book
Swag Fair — Artiom’s current company
WeWork — Artiom’s previous place of work
Cracking the Coding Interview — book by Gayle Laakmann McDowell
Cracking the PM Interview — book by Gayle Laakmann McDowell and Jackie Bavaro
Artiom’s website
Follow Artiom on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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BDTP. Education in Marketing Automation with Chris L. Davis Nov 19, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Automation Bridge — Chris’s company
Leadpages, ActiveCampaign — Chris’s previous places of work
Six Sigma — a popular business process framework
Chris’s Facebook Group
All Systems Go! Podcast — Chris’s podcast
Follow Chris on Twitter
Explore automation resources on their website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 226: Building an Agency Brand with Massimo Zefferino Nov 12, 2021

How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

zfactor — Massimo’s design agency
Episode 178: Your Personal Design Style with Meg Lewis
Old is a state of mind — how to battle ageism in design
Shawn Carlisle — Massimo’s co-host
Everyone Hates Marketers — a podcast by Louis Grenier
Follow Massimo on Instagram
Follow Massimo on LinkedIn
The Angry Designer — Massimo’s podcast

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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BDTP. Your Go-to-Market Strategy with Lucy Heskins Nov 05, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Oh, blimey. — Lucy’s consulting company
Careercake — Lucy’s previous place of work
Progression — Jonny Burch’s HR software company
Building HR Software with Jonny Burch
Customer Camp — a customer research framework by Katelyn Bourgoin
The Mom Test — a book by Rob Fitzpatrick
Traction — a book by Gabriel Weinberg
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanes
Product-Led Growth: How to Build a Product That Sells Itself — a book by Wes Bush
Product-Led Growth Slack community — a resource for product-led growth marketers
Customer-led growth — go-to-market strategy that involves sales
Forget the Funnel — a resource for customer-led-growth marketing
Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian Balfour
Intercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing Playbook
Lucy’s blog
Follow Lucy on Twitter
Follow Lucy on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

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Episode 225: Design for Non-Designers with Tracy Osborn Oct 29, 2021

Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more.

Download the MP3 audio file: right-click here and choose Save As.

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Show Notes

Hello Web Design — Tracy’s book
TinySeed — Tracy’s current place of work
Userlist — Jane’s product (also a TinySeed company)
No Starch Press — Tracy’s publisher
Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
SavvyCal — fellow TinySeed company with an eye for design
Derrick Reimer — founder of SavvyCal
Designer Fund — a design-focused investment group
Tracy’s website
Follow Tracy on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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BDTP. Business Automation with Jimmy Rose Oct 22, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Content Snare — Jimmy’s SaaS product
Zapier, Integromat, IFTTT — popular automation tools
Calendly, SavvyCal — scheduling tools
Superhuman — a Gmail client
Front, Intercom — shared inbox tools
Elgato Stream Deck — a tool for streaming
Touch Portal — the Android app for controls
Zapier Lead Score — an integration for scoring leads
Zapier Email Parser — a built-in email parser
Zapier vs. Integromat YouTube video
Typeform — a popular form builder
Dropbox, Google Drive — popular cloud storage options
ClickUp, Monday.com — project management systems
Notion, Dropbox Paper — other collaboration tools
jimmyrose.me — Jimmy’s website on automation
Follow Jimmy on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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Episode 224: Service Design with Eleni Stathoulis Oct 15, 2021

Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.

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Show Notes

Mad*Pow — Eleni’s company
Servicedesigntools.org — a resource for service designers
Four Seasons: The Story of a Business Philosophy — a book by Isadore Sharp
Find Elena’s writing on Medium
Follow Eleni on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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BDTP. Email Automation & Customer Experience with Jordan Skole Oct 11, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Autobooks — Jordan’s current place of work
Mastering Email Software with Brennan Dunn
UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn
CI/CD — continuous integration and continuous delivery
Customer Experience
Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
Joanna Wiebe — founder of Copyhackers
JTBD Framework
Miro, Mural — popular visualization tools
Bob Moesta — an authority in the field of JTBD
Demand-Side Sales — a book by Bob Moesta
Hero’s Journey Monomyth
The Hero’s Journey — a book by Joseph Campbell
Follow Jordan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 223: How to Market Yourself with Shawn “Swyx” Wang Oct 06, 2021

Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.

Download the MP3 audio file: right-click here and choose Save As.

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Show Notes

Swyx.io — Shawn’s website
The Coding Career Handbook — Shawn’s book
Two Sigma, Netlify, AWS — Shawn’s previous places of work
Temporal — Shawn’s current place of work
How to Market Yourself without Being a Celebrity
Twitter, LinkedIn, Instagram, Polywork — popular social networks to start building your audience
The Craft of Storytelling + Thinking Like Elon Musk — an interview with Tim Urban
Building a CFP Process — Shawn’s blog post on public speaking
Nader Dabit — Shawn’s previous coworker, someone who maintains an extensive travel schedule
The Swyx Mixtape — Shawn’s podcast
Episode 205: Building Your Platform with Corbett Barr
Descript — an all-in-one audio and video editing tool with transcription
Follow Shawn on Twitter
Get 30% off Shawn’s book at learninpublic.org/?c=UIBREAKFAST30

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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BDTP. Email Automation Data & Integrations with Colin Nederkoorn Sep 24, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Customer.io — Colin’s company, a customer engagement platform
Mixpanel, Kissmetrics — popular product analytics tools
Klaviyo — an email automation platform for Shopify
Segment — a customer data platform
RudderStack — a data integration tool competing with Segment
Segment’s Data Collection Best Practices — a resource for developing your data tracking plan
Follow Colin on Twitter
Colin’s personal website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 222: The "Franchise" Philosophy with Jordan Skole Sep 20, 2021

Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

AutoBooks — Jordan’s current place of work
Ambassador, ActiveCampaign — some of Jordan’s previous employers
UPC Code Manager — Jordan’s product
Compound Growth — Jordan’s article on the franchise philosophy
Nathan Baschez — works in podcast media, UI design
Better Done Than Perfect — Jane’s show at Userlist
BiggerPockets forum — real estate investing resource
TAM — total addressable market
Joanna Wiebe — founder of Copyhackers
Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
Farnam Street — a resource for mental models
Follow Jordan on Twitter
Ventures & Adventures — Jordan’s site

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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BDTP. Segments & Lead Scoring with Jason Resnick Sep 10, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

NurtureKit — Jason’s consulting business
Drip, ConvertKit, ActiveCampaign — popular email marketing tools
Livestorm — webinar software
Follow Jason on Twitter
Subscribe to Jason’s NurtureKit channel on YouTube

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 221: Behavioral Economics with Kristen Berman Sep 03, 2021

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.

Download the MP3 audio file: right-click here and choose Save As.

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Show Notes

Irrational Labs — Kristen’s company
Quicken by Intuit— one of Kristen’s previous projects
Dan Ariely — Kristen’s co-founder
Wikipedia’s List of Cognitive Biases
The 3B Framework — designing for behavioral change
Why we Do What We Do — a book by Edward Deci on motivation
Burning Man — a famous festival
Steady — a fintech app
Optimism Bias — one of the cognitive biases
Userlist — Jane’s tool, email marketing automation for SaaS
Juul — an example of replacing a behavior instead of stopping it entirely
Behavioral Economics Bootcamp — 20% off using promocode UIBREAKFAST
Irrational Labs Newsletter — great resource on behavioral economics
Predictably Irrational — a book by Dan Ariely
Influence — a book by Robert Cialdini
Follow Kristen on Twitter

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 220: Best Practices in Design with Karl Gilis Aug 23, 2021

Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

AGConsult — Karl’s consultancy
Episode 111: Effective Website Navigation with Els Aerts
Episode 118: Customer Top Tasks with Gerry McGovern
Don’t Make Me Think — a book by Steve Krug
Nielsen Norman Group — usability experts who publish the most trusted guidelines in the industry
Baymard Institute — another organization to go for trusted guidelines
User Interface Engineering — Jared Spool’s consultancy
Episode 148: SaaS Websites with Josh Garofalo
Start With Why — a book by Simon Sinek
Zalando — one ecommerce example
Follow AGConsult founders, Karl & Els, on Twitter
Follow Karl on LinkedIn

Today’s Sponsor

This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.

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BDTP. Mastering Email Software with Brennan Dunn Aug 13, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

RightMessage — Brennan's email automation and lead generation software
CreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategies
Double Your Freelancing — Brennan's previous solo venture
Drip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providers
Liquid — a templating language built by Shopify
Bidsketch, SignWell (formerly Docsketch) — products by Ruben Gamez
Help Scout, HubSpot, RightMessage — companies that do good email marketing
Follow Brennan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 219: Crowdfunding a Book with Jeremy Slagle Aug 06, 2021

What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children's book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Happy Cargo Books — Jeremy’s book project with Beth Stafford
Slagle Design — Jeremy’s design studio
Episode 149: Tech Education for Kids with Miriam Tocino
Dropbox Paper — a collaboration tool
Kickstarter, GoFundMe — popular crowdfunding options
Squarespace — a popular CMS
Studio Neat pens — a great product example
It Will Be Exhilarating — a book by Studio Neat
Find Jeremy at Slagle Design
Follow Jeremy on Twitter and Instagram

Today’s Sponsor

This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.

Interested in sponsoring an episode? Learn more here.

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Episode 218: Building a Calm Company with Hanne Vervaeck Jul 23, 2021

Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

It Doesn’t Have to Be Crazy at Work — book by Jason Fried at Basecamp
Traction System — a goal setting framework
Peter Thiel Principle — the best individual contributors may not make the best leaders of that role
Theme Builder — one of the big projects at Thrive Themes
Follow Hanne on LinkedIn
Follow Thrive Themes on Twitter

Today’s Sponsor

This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps? Copilot is a beautifully designed personal finance app created by Google engineers that gives you insights you won't get from your banks. Let Copilot automatically find your subscriptions, categorize your spending, and track your investments and net worth. Download Copilot today at copilot.money and use promocode UIBREAKFAST to double your free trial.

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BDTP. Building HR Software with Jonny Burch Jul 19, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Progression — Jonny's career growth product
Progression.fyi — the original free resource
Deliveroo — a popular UK-based delivery company, similar to Uber Eats
Dovetail — a tool for capturing product insights
Figma — web-based design tool, a community of design advocates
Gainsight — customer success and product experience software
Segment — a popular customer data platform (CDP)
Mixpanel — a tool for event-based analytics
Chargebee — a subscription billing & revops platform
ChartMogul — a tool for revenue analytics
Smartlook — a tool for user behavior tracking, similar to FullStory
Follow Jonny on Twitter
Follow Progression on Twitter
Email jonny@progressionapp.com and mention UIBREAKFAST to claim your product discount

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 217: Intuitive Product Design with Fabricio Rosa Marques Jul 09, 2021

What are the principles of intuitive product design? How do we apply them to general-use software, such as a presentation tool? Our guest today is Fabricio Rosa Marques, Head of Product Design at Pitch. You’ll learn the story behind their product, how they arrive at design consensus, how they delight users, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Pitch — Fab’s place of work, a tool for building presentations
Tower — Fab’s previous place of work
Christian Reber — co-founder of Pitch
Dieter Rams — legendary designer known for being opinionated
Figma — a popular design tool
Slack, Discord, Canva, Zoom, Around, Yac, Webflow — popular online tools
Follow Fab on Twitter
Follow Pitch on Twitter

Today’s Sponsor

This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at around.co/uibreakfast.

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Episode 216: Meeting Facilitation with Douglas Ferguson Jun 25, 2021

Can you run effective meetings and still protect maker time? Yes, and you can even transform meetings into delightful, collaborative parts of the day. Our guest today is Douglas Ferguson, President of Voltage Control and author of Magical Meetings. You’ll learn what meetings aren’t necessary, how to run meetings that are, tips on how to make those meetings magical, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Voltage Control — Douglas’s consulting company
Magical Meetings — Douglas’s book on getting the most out of meetings
Extreme Programming, Agile, Scrum, Lean, Design Thinking — popular methodologies
Facilitation Lab — weekly community meetings at Voltage Control, Thursdays
Google Docs, MURAL, Miro, Figma — popular tools for live collaboration
RACI chart — responsible, accountable, consulted or informed
Magical Meetings resources
Voltage Control’s blog
Voltage Control’s courses & workshops
Follow Douglas on Twitter

Today’s Sponsor

This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast.

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BDTP. Driving Behavior Change with Ashutosh Priyadarshy Jun 18, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ashutosh Priyadarshy, founder of Sunsama. You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Intercom — a popular live chat tool
Typeform — a popular survey tool
Superhuman — a popular email client with high-touch onboarding
Amplitude, FullStory — product analytics and insights tools
Connect with Ashutosh at ashutosh@sunsama.com
Email Ashutosh or support@sunsama.com to get three free months of Sunsama

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 215: Co-Founder Relationships with Shai Schechter Jun 11, 2021

A healthy co-founder relationship is the foundation of a good business. How can we prevent conflicts and alleviate friction? Our guest today is Shai Schechter, co-founder of RightMessage. You’ll learn the story behind RightMessage, how to navigate co-founder relationships, how to leverage different skills and personality types, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

RightMessage — Shai’s product with Brennan Dunn
Double Your Freelancing — Brennan’s Previous Business
The story of Userlist, Inc. — Jane’s co-founder story
The only wrong answer is 50/50: Calculating the co-founder equity split — an article by Dan Shapiro
Casey Graham — the growth coach who helped Shai and Brennan
The Synergist Quiz — the test to figure out your personality type (Visionary, Operator, Processor, Synergist)
Rubber Duck Programming — arriving at solution after problem explanation
Follow Shai on Twitter
Sign up for Shai’s newsletter

Today’s Sponsor

This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at around.co/uibreakfast.

Interested in sponsoring an episode? Learn more here.

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Episode 214: Growing Your Design Career with Scott Belsky May 28, 2021

How can we grow as designers within teams and companies? What can we do to stay happy and do our best work? Our guest today is Scott Belsky, founder of Behance and Chief Product Officer at Adobe. You’ll learn how to think about your design career, learn from great designers, work with teammates and leaders, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Behance — Scott's previous product
Adobe — Scott’s current place of work
Episode 86: The Future of UX with Khoi Vinh
The Messy Middle, Making Things Happen — Scott's Books
Action Method — Scott’s physical product line (now run by Ghostly)
99U — a conference and resource site
Episode 195: Minimalist Design with Brian Gardner
Episode 79: Typography in UI Design with Rafal Tomal
Episode 62: Teaching Design Theory with Jarrod Drysdale
Getting Started in UI/UX: How to Pursue Your Career
Stefan Sagmeister's website
Follow Scott on Twitter
Scott's Website

Today’s Sponsor

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BDTP. Building Relationships Using Email Automation with Liz Painter May 21, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Liz Painter, an email strategist and conversion copywriter at Comma Comma. Liz reveals several ways in which we can improve our copywriting and make meaningful connections with our users through email. The underlying theme? Talk to your users!

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Comma Comma — Liz's copywriting consultancy
Copyhackers — copywriting instruction site
Otter.ai — AI transcription service
Rev.com — human-assisted transcription service
Thinkific — online course creation site
ClickUp — project management tool, sends emails from a personal address
GitPrime (now Pluralsight Flow) — analytics for developers
Follow Liz on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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Episode 213: Managing Paid Ads with Pamela Wagner May 14, 2021

What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Ajala Digital — Pamela's ad agency
Google PageSpeed Insights — used to evaluate webpage performance
Kartra — a marketing automation tool
SegMetrics — tool for tracking marketing funnel data
Google Skillshop — free training for Google tools
Google Ads Help — Google Ads support resources
Grow with Google — free certificate courses and resources
Google Alerts — service that deliveries email summaries for certain topics
Think with Google — marketing insights from Google
Follow Ajala Digital on Facebook and LinkedIn

Today’s Sponsor

This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast.

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Episode 212: Data-Driven Design Decisions with Zack Naylor Apr 30, 2021

How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say "no" to product roadmap suggestions, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Aurelius — Zack's product, a UX research and insights tool
The Aurelius Podcast — Zack’s show, interviews with UX professionals
Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman
Episode 201: Data-Driven Insights with Helena Ronis
Episode 75: Organizing a UX Research Panel with Ashley Warren
Episode 209: JTBD Interviews with Alli Blum
Userlist — Jane’s SaaS product
Shape Up — a book by Ryan Singer at Basecamp
Episode 170: The Power of Workshops with Jonathan Courtney
REWORK — a podcast by the makers of Basecamp about a better way to work and run your business
Follow Zack on Twitter
Chat with Zack at Aurelius

Today’s Sponsor

This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.

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BDTP. Using Surveys for Customer Success with Moritz Dausinger Apr 23, 2021

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Moritz Dausinger, founder of Refiner. Moritz shares the story behind his survey tool, when and how to survey your users, and many other tips for making the most of the survey data.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Refiner — Moritz’s product, a survey tool for SaaS companies
Mailparser, Docparser — Moritz’s past projects prior to Refiner
Segment — customer data platform (CDP)
Amplitude — product analytics tool
Gall’s Law — the law about complex systems being built from simple systems
Capterra — software search and comparison tool
Saas Growth Hacks — a popular Facebook group for SaaS founders
Quora — knowledge sharing platform
Product-Led Growth — product-based go-to-market strategy
Follow Moritz on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

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Episode 211: Starting a New SaaS Product with Adii Pienaar Apr 16, 2021

What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

WooCommerce — Adii’s prior company acquired by Automattic
Conversio (now CM Commerce) — another one of Adii’s products, acquired by Campaign Monitor
Life Profitability — Adii’s recent book
Cogsy — Adii’s new product, an ecommerce inventory purchasing tool
Episode 157: Serving Your Customer’s Customers with Adii Pienaar
Carrots, Sticks & Measuring Success with Adii Pienaar
SKUs — stock keeping units, part of product catalog, used for inventory tracking
Metered billing — pricing based on usage level
Expansion revenue — additional revenue generated by existing customers
Behind the Scenes: How We Bought userlist.com & Rebranded as Userlist
Rosie Manning — brand and product designer
Userlist — Jane’s SaaS product
Episode 172: Naming Your Product with Brad Flowers
Who Not How — book Adii credits with transformative thinking, “Who do I need to accomplish X?” as opposed to “How do I accomplish X?”
TinySeed — SaaS accelerator for bootstrappers
Adii’s website
Follow Adii on Twitter

Today’s Sponsor

This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast.

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Episode 210: Running a UX Patterns Library with Ramy Khuffash Apr 05, 2021

What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Page Flows — Ramy’s project, a library of UX patterns
Screenjar — Ramy’s video messaging tool
UI Movement — Newsletter Ramy created to share design animation (now Screenlane)
The Mom Test — a book by Rob Fitzpatrick
Monosnap — desktop screen recorder
Product Hunt, Indie Hackers, Hackers News — sources for Ramy’s content inspiration
Userlist — Jane’s SaaS product
Canva — a popular design tool with good templates
Clubhouse — a popular audio chat application
Trends.vc — Dru Riley’s product
Nomad List — a popular resource for digital nomads
Key Values — tool for value-based hiring
Episode 163: Building Communities with Courtland Allen
Customer Success for Infoproducts with Alex Hillman
Rocket Gems — Ramy’s blog
Follow Ramy on Twitter

Today’s Sponsor

This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.

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Episode 209: JTBD Interviews with Alli Blum Mar 18, 2021

How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Episode 112: Optimizing SaaS Trials with Alli Blum
Better Done Than Perfect. Switch Interviews & Strategic Context with Alli Blum
Episode 181: Jobs to Be Done with Jim Kalbach
The Jobs To Be Done Playbook — Jim Kalbach’s book
Personas, Jobs to Be Done, the Hero’s Journey — the user research frameworks Alli mentions
April Dunford — a B2B Tech positioning consultant, speaker, and author
Userlist — Jane’s SaaS product
userinterviews.com — a platform for recruiting research participants
The Mom Test — a book by Rob Fitzpatrick
Bob Moesta and Chris Spiek — Uncovering JTBD
How to Use Jobs to Be Done to Perfect Your Positioning — Claire Suellentrop’s talk at MicroConf Growth 2018
Demand Maven — Asia Orangio’s SaaS growth consultancy
alliblum.com/jtbd
Follow Alli on Twitter

Today’s Sponsor

This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.

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Episode 208: Illustration Systems with Pablo Stanley Mar 05, 2021

Is great illustration a privilege of industry giants? What if every software project could use it freely? Our guest today is Pablo Stanley, iconic illustrator and co-founder at Blush. He shares his take on creativity, illustration systems, his favorite brands, illustration sourcing at Blush, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Blush — Pablo’s design app
Start With Why — a book by Simon Sinek
John Maeda — one of Pablo’s design heroes
Dropbox, Mailchimp, Intercom — brands that leverage great illustrations
Unsplash — the most popular source of free images
Follow Pablo on Twitter

Today’s Sponsor

This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.

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BDTP. Customer Success for Infoproducts with Alex Hillman Feb 26, 2021

Today we’re bringing you the first episode of Better Done Than Perfect’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Stacking The Bricks — Alex’s company together with Amy Hoy
Noko, EveryTimeZone — products by Amy Hoy, Alex’s partner
30x500 — Alex and Amy’s flagship product
Indy Hall — Alex’s famous coworking space, now a remote work community
Just F#*!ing Ship — a book by Amy and Alex
Write Useful Books — a book & tool by Rob Fitzpatrick
UI Breakfast Episode 206: Writing Useful Books with Rob Fitzpatrick
Bear — a note-taking app
The Essential Podcasting Guide — a book by Craig Hewitt of Castos
Nathan Barry’s ConvertKit Academy
Mastering ConvertKit — a course by Brennan Dunn available at Double Your Freelancing Rate
Fundamental UI Design — a book Jane wrote for InVision (currently a free course)
BadAss: Making Users Awesome — a book by Kathy Sierra
Follow Alex on Twitter
The Tiny MBA — Alex’s book (use promocode BDTP20 at checkout for 20% off)

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

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Episode 207: Scheduling & Calendar Design with Derrick Reimer Feb 22, 2021

What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

SavvyCal — Derrick’s product we’re talking about
Episode 150: Understanding Product-Market Fit with Derrick Reimer
Drip, Level, StaticKit — Derrick’s previous products
Calendly — a popular scheduling tool
The UI Audit: Interview with Tope Awotona of Calendly
Episode 64: Making Freemium Work with Bridget Harris
Episode 183: Customer Success with Anna Jacobson
FullCalendar —a Javascript event library
Userlist — Jane’s product
Sunrise, Sunsama — popular calendar-based products
Linear, Twitter, Stripe, Tailwind UI — examples of design that inspire Derrick
Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
Corey Haines — helps Derrick with Marketing
SavvyCal on Product Hunt
Follow Derrick on Twitter
Get 25% off your first year of SavvyCal using promocode UIBREAKFAST

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

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Episode 206: Writing Useful Books with Rob Fitzpatrick Feb 12, 2021

What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

The Mom Test, Workshop Survival Guide — Rob’s books
DEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)
Authority — a book by Nathan Barry
The E-myth Revisited — a book by Michael E. Gerber
Sense & Respond Press, Rosenfeld Media — tech-themed publishers
The Tiny MBA — a book by Alex Hillman
The Brain Audit — a book by Sean D’Souza
Alexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their book
writeusefulbooks.com — Rob’s website
Follow Rob on Twitter or email him at rob@robfitz.com

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

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Episode 205: Building Your Platform with Corbett Barr Feb 05, 2021

Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Fizzle — Corbett’s company
Email, RSS, podcasting — open protocols (you own the connection to your audience)
Episode 178: Your Personal Design Style with Meg Lewis
Gary Vaynerchuk — an entrepreneur, author, speaker and famous Internet personality
Justin Jackson — a SaaS entrepreneur who is highly active in communities
Design Cuts by Tom Ross — a good example of “bundle” lead magnets
James Clear — entrepreneur/author known for his huge email list
Signal, Telegram — alternatives to WhatsApp
Userlist — Jane’s product
Heroku — a cloud application platform
AWS — Amazon’s cloud computing service
Electronic Frontier Foundation — an organization that defends censorship, privacy and online freedom
Platformer — a Subtext newsletter by Casey Newton on politics and technology
Kara Swisher — a New York Times tech journalist covering the Internet since 1994
Substack, ConvertKit — paid newsletter platforms geared towards creators
corbettbarr.com — Corbett’s personal blog
Follow Corbett on Twitter

Today’s Sponsor

This episode is brought to you by User.com — a marketing automation software for SaaS companies. The company is hosting the online SaaS Growth Summit (February 11-12, 2021), an event that will feature Saas keynote speakers such as Rand Fishkin, Nathan Latka, April Dunford, and more. UI Breakfast’s very own Jane Portman will also be joining the stage. Head over to saassummit.user.com to join for free.

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Episode 204: Cross-Device Experiences with Cheryl Platz Jan 29, 2021

As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX frameworks, system behavior models, accessibility, nudges vs notifications, brainstorming, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Design Beyond Devices — Cheryl’s book
Ideaplatz — Cheryl’s consultancy
Amazon Alexa — the product Cheryl worked on, along with the Echo device
Bill & Melinda Gates Foundation — Cheryl’s current consulting project
Episode 202: Designing for Accessibility with Cat Noone
CROW worksheets — a free download based on a framework for capturing customer context
Capturing Customer Context — an upcoming workshop by Cheryl
Swimlane diagram — a flowchart that visually represents job-sharing and responsibilities for sub-processes of a business process (Wikipedia article)
Atomic Design — a book by Brad Frost
Alexa notifications platform
Userlist — Jane’s product
Anna Abovyan — an interview of this multimodal designer is featured in Cheryl’s book
Journey Mapping 101 — an introductory Nielsen Norman Group article
ideaplatz.com — Cheryl’s design-focused website
cherylplatz.com — Cheryl’s broader, professional website
Use promocode UIBREAKFASTDBD0121 to get 20% off Cheryl’s book on Rosenfeld Media’s website until February 28, 2021
Follow Cheryl on Twitter, LinkedIn, and Medium

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 203: Designing for Financial Services with Rob Gifford Jan 22, 2021

Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Mad*Pow — Rob’s company
Episode 162: Designing for Behavior Change with Amy Bucher
Episode 140: Sustainable UX with James Christie
A Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation — an article by Robert West and Susan Michie
BJ Fogg — the Stanford University behavior design researcher known for the Fogg Behavior Model
Episode 131: Design Sprint with Jonathan Courtney
The Paradox of Choice — a book by Barry Schwartz
Self-determination theory — a Wikipedia article
Lemonade insurance, Betterment, Credit Karma, Mint — examples of user-friendly financial apps
Engaged — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral design
Design for Behavior Change — a book by Steven Wendel
Madpow’s upcoming events
Madpow’s case studies
giffordux.com — Rob’s personal website
Follow Rob on LinkedIn and Twitter

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

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BDTP. Helping Users Do Their Work with Kristina Quinones Jan 15, 2021

We’re bringing you another special episode from the Better Done Than Perfect vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Switch Interviews & Strategic Content with Alli Blum
MeetEdgar’s content batching parties playlist
Demio — webinar software
“First Friend” — MeetEdgar’s concept of having that one person support a user throughout their onboarding journey
Mixpanel — a product analytics tool
meetedgar.com
Follow MeetEdgar on Twitter, Facebook, Instagram, Pinterest and LinkedIn
Follow Kristina on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 202: Designing for Accessibility with Cat Noone Jan 08, 2021

How can we do better at designing websites and applications, so that they cater for people with special needs? Our guest today is Cat Noone, CEO of Stark. You’ll hear about Cat’s mission-driven SaaS, examples of inclusive design, her tool recommendations, as well as her expert tips on accessible design.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Stark — Cat’s company
Hanlon’s razor — a rule of thumb that states “never attribute to malice that which is adequately explained by stupidity”
Figma, AdobeXD, Sketch — popular UI design software
Stark raises $1.5M for a toolkit that helps developers and others create more inclusive design — a TechCrunch announcement of Stark’s recent funding
Apple’s Human Interface Guidelines
Stark’s blog
Understanding Conformance — a W3 article on WCAG 2.0 conformance levels (AA/AAA regulations)
Apple, Microsoft, Fable, Barclays — companies that do great at inclusive design
Microsoft Design — where to download Microsoft’s inclusive design toolkit
Sign up for Stark’s newsletter
Stark’s Slack community
Follow Stark on Twitter and Instagram
Follow Cat on Twitter

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 201: Data-Driven Insights with Helena Ronis Jan 01, 2021

How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

AllFactors — Helena’s product, a marketing analytics tool
VoxSnap — Helena’s previous product
GDPR, CCPA — key privacy acts
Adobe Analytics, Google 360 — enterprise web analytics tools
MIT Sloan — MIT’s world-renowned business school
AllFactor’s Marketing Insights Blog — their blog where you can follow Helena’s SaaS Marketing series
How Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing — Helena’s interview with Copysmith founder Jasmine Wang
Survival to Thrival — a two-book series for startups by Bob Tinker and Tae Hea Nahm
Userlist — Jane’s product
Follow Helena on Twitter and LinkedIn
Women Founders Community — Helena’s Facebook group for female founders
Drop Helena a line at helena@allfactors.com

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

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BDTP. Switch Interviews & Strategic Context with Alli Blum Dec 25, 2020

Today we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

alliblum.com — Alli’s website
UI Breakfast Episode 112: Optimizing SaaS Trials with Alli Blum
Conducting Switch Interviews — an article by Thoughtbot
JTBD for User Onboarding with Ramli John
Stop Aiming at Happiness: Unconventional Wisdom for Customer Success — Anna Jacobsen’s Microconf talk
What is a North Star metric? — a Mixpanel article
How Long Should Your Pages Be? — an article on stages of awareness by Copy Hackers
The JTBD methodology by Bob Moesta and Chris Spiek, one of Alli’s recommended resources
Forget the Funnel by Claire Suellentrop and Gia Laudi — one of Alli’s recommended resources
Copy Hackers by Joanna Weibe — one of Alli’s recommended resources
The Mom Test — a book by Rob Fitzpatrick, Jane’s recommendation

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

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Episode 200: The Power of Branding with Dennis Field Dec 18, 2020

Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Episode 1: Dennis Field
Episode 50: Becoming a Brand Evangelist with Dennis Field
InVision — one of the most popular product design platforms, where Dennis works
Happy Patron — Dennis’s product
Fundamental UI Design — Jane’s InVision course
What is Employee Branding? Why Does Your Company Need It? — an article by Migs Bassig
Start With Why — a popular book by Simon Sinek, Jane’s favorite
Culture Amp — an employee branding and amplification tool
Who Gives a Crap — an outstanding brand of organic toilet paper
Homesick Candles — a unique candle company (another great example of brand storytelling)
Episode 178: Your Personal Design Style with Meg Lewis
Episode 169: Building Your Brand with Austin Church
Freehand — InVision’s free whiteboard feature
iamdennisfield.com — Dennis’s personal website
Follow Dennis on LinkedIn and Twitter

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 199: Thought-Based Interfaces with Afshin Mehin Dec 11, 2020

Thought-based technologies might often be a cause for fear, but they are nothing new under the sun. By learning more about these technologies and dismantling negative beliefs, designers may be able to stay ahead of the game by catching glimpses into the future. Our guest today is Afshin Mehin, designer and founder of Woke Studio. We dive into the world of thought-based interfaces where you’ll learn about neurotechnology, robotics design, user psychology, and the fascinating potentials for UX design.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Woke — Afshin’s product design studio
Ideo — Afshin’s previous place of work
Neuralink — a company founded by Elon Musk (Woke designed enclosures for their R1 surgical robot)
Neuroplasticity — a Wikipedia article
Kinesthesia — a Wikipedia article
Influence: the Psychology of Persuasion — a book by Robert B. Cialdini
Episode 173: Voice UX with Sina Kahen
Seeing Around the Corners — a book by Rita McGrath
Neurotech — a popular conference on n
The Woke blog
Follow Woke on Instagram

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

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Episode 198: Desktop Apps vs Web Apps with Steve McLeod Dec 04, 2020

What are the main differences between running desktop apps versus web apps? And which of the two comes with less hassle and problems down the line? Our guest today is Steve McLeod, the founder of Feature Upvote and acquirer of Saber Feedback. You’ll hear Steve’s opinion on switching from desktop to web-based apps, the various maintenance and support issues that may arise, the “boring” aspects of running complex software, and how to prevent the stress that often comes with SaaS.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Feature Upvote,Saber Feedback — Steve’s SaaS products
Patrick McKenzie — Steve’s inspiration
Why I sold my startup for £100,000 — the story of Saber Feedback acquisition by its original founder Matt Bearman
Bootstrapped.fm — Steve’s podcast for bootstrapped SaaS founders
Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam
Userlist — Jane’s SaaS product
Ulysses — a writing app by Max Seelemann
Episode 161: Managing Product Versions with Max Seelemann
ScreenFlow, Sublime, Balsamiq, iA Writer, Byword, 1Password — some of the apps Steve and Jane use
Follow Steven on Twitter

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

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BDTP. Templates & Onboarding Videos with Christopher Gimmer Nov 27, 2020

Today we invite you to listen to one of our latest episodes from Better Done Than Perfect, a new show for SaaS founders. Enjoy this interview with Christopher Gimmer, co-founder of Snappa, where we explore the fascinating topic of templates and onboarding videos. You’ll learn all about these powerful onboarding tools and how to use them effectively in your SaaS company. You’ll also hear Christopher’s take on repurposed content, conversions, the friction of confirmation emails, and much more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Snappa — Christopher’s SaaS product together with Marc Chouinard
Product-Led Institute by Wes Bush
Checklist — a productivity app
Inspire, Not Instruct: How We Do User Onboarding at Userlist
Follow Christopher on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Episode 197: Building All-In-One Products with Jesse Hanley Nov 20, 2020

Classic product recommendation is to focus on something, but “all-in-one” products can also get wildly successful. How are they made? Do their multiple features cause chaos and anxiety, or is there a secret sauce to creating harmony? Our guest today is developer, advertizer, and Bento founder Jesse Hanley. You’ll hear how Jesse has been expanding his product over the years, and how he masterfully juggles multiple features, a large user base, support tickets, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Bento — Jesse’s all-in-one SaaS product, email marketing automation
Userlist — Jane’s SaaS product
Drip, Klaviyo, Intercom — other popular marketing automation platforms
Basecamp — a popular project management and team communication tool
React Native — a tool for building mobile apps
Slack — a popular team communication app
Loom — a video messaging tool
Elasticsearch, Honeybadger — tools Jesse uses for fast search queries and error reporting
Braze — a mobile engagement automation company
Dynamic Yield — a UX optimization platform, acquired by McDonald’s in 2019
RightMessage — a web personalization tool by Brennan Dunn and Shai Schechter
Follow Bento on Twitter
Follow Jesse on Twitter or send him a DM
jessehanley.com — Jesse’s personal website

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 196: The ROI of UX with Mark Baldino Nov 13, 2020

How can we measure the success of our UX work as consultants? How do we even start this conversation with clients, if such metrics involve additional research work?? Our guest today is Mark Baldino, co-founder of Fuzzy Math. You’ll learn all about Mark’s consultancy and his answers to these pressing ROI questions, as well as his view on measuring user satisfaction, creating effective surveys, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Fuzzy Math — Mark’s UX design consultancy
Episode 164: Enterprise Product Design with Rakesh Patwari
NPS (Net Promoter Score) — a popular research method (Wikipedia article)
SUPR-Q — an 8 item questionnaire for measuring the quality of user experience (you can use the method for free, or buy a license to access industry benchmarks)
What Are XLAs? Experience Level Agreements Explained — an article by Joseph Mathenge
Userlist — Jane’s SaaS product
Follow Fuzzy Math’s blog
Join Fuzzy Math's monthly newsletter

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 195: Minimalist Design with Brian Gardner Nov 06, 2020

Minimalism may be considered merely an aesthetic choice, but it also determines many other decisions we make in product design and life in general. How can designers implement and stand by their minimalist principles in web and product design? Our guest today is minimalist designer Brian Gardner, founder and CEO of Agent Engine. You’ll learn about Brian’s journey into minimalism, his design philosophy, and his recommendations on staying true to your values.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Agent Engine — Brian’s company
StudioPress, Copyblogger — Brian’s previous projects
No Sidebar — Brian’s famous minimalist project
Tony Clark, Jason Schuller — Brian’s Agent Engine partners
Compass, Century 21 — examples of well-designed real estate websites
Joshua Becker — the founder of Becoming Minimalist
Rafal Tomal — Brian’s previous partner at StudioPress
Yoga with Adriene — a popular YouTuber’s website, designed by Brian
Ugmonk — a minimalist clothing brand
Figma, Grammarly, ConvertKit — Brian’s favorite tools
Squarespace — a popular website builder with a minimalistic flair
TypeWolf, OnePageLove, DarkModeDesign — Brian’s favorite minimalist design resources
Interfont, FontFoundry — Brian’s favorite font resources
Google Fonts, Adobe Fonts— popular font repositories
Inter — a good minimalist example of Google Fonts
briangardner.com — Brian’s website and portfolio
Follow Brian on Twitter

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 194: The New Marketing with Claire Suellentrop Oct 30, 2020

The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.

P.S. Please take part in our listener survey. This podcast just turned 6 years old and we’re looking for ways to make it better.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Forget the Funnel — Claire’s project with Georgiana Laudi
Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop
Calendly — a popular scheduling tool; Claire’s previous place of work as head of marketing
ProfitWell — SaaS metrics tool
Reciprocity in Marketing: How to Apply This Principle — a ReferralRock article
Help Founders — a past initiative by Userlist
Vito — an online hub for groups; a new product by Paul Campbell and the Tito team
Episode 165: Designing Event Experiences with Paul Campbell
April Dunford’s Twitter thread on product positioning in a downturn
Leading Change in Your SaaS’ Growth Strategy when Change Is Hard — an interview with Asia Matos Orangio on FTF
Please take part in the UI Breakfast Podcast Survey
Follow Claire on Twitter

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Episode 193: Designing for Tablets with Mark McGranaghan Oct 23, 2020

How different are tablet interfaces to those of phones and desktops? And what makes a tablet-based app fully functional and worth building? Our guest today is Mark McGranaghan, founding partner at Muse Software and principal investigator at Ink & Switch. You’ll hear Mark’s angle on tablet interface design, industrial research, user onboarding, as well as his advice on building tools for thought.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Muse — Mark’s product
Ink & Switch — Mark’s industrial research lab focusing on creativity & productivity
Productivity articles by Shawn Blanc
Onboarding with Jane Portman — a Metamuse podcast episode
Milanote — tool for organizing creative projects
Notion, Roam — modern tools for thought
Procreate — a digital illustration app for the iPad
Microsoft Research — a great entryway to academic research on tablets
markmcgranaghan.com — Mark’s website
Find Mark on LinkedIn and Twitter

Today’s Sponsor

This episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at hover.com/uibreakfast.

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Episode 192: World Wide Waste with Gerry McGovern Oct 16, 2020

As product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

World Wide Waste — Gerry’s recent book
Episode 118: Customer Top Tasks with Gerry McGovern
Episode 140: Sustainable UX with James Christie
Website Carbon Calculator — a tool for estimating your website’s carbon footprint
Userlist — Jane's SaaS product
gerrymcgovern.com — Gerry’s website
Follow Gerry on Twitter

Today’s Sponsor

This episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from .design and .art to .ink, .photo and more. Check them out at hover.com/uibreakfast.

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Episode 191: From Information to Understanding with Stephen Anderson Oct 09, 2020

How can information be best learned, dissected, and communicated across teams, industries, and products? Our guest today is Stephen Anderson, the founder of the Mighty Minds Club and author of Figure It Out. You’ll hear Stephen’s thoughts on the nature of information, cognition and thinking, interaction design, the importance of team dialogue, his virtual club project, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Figure It Out — Stephen’s latest book
Seductive Interaction Design — Stephen’s first book
Mental Notes — Stephen’s card deck product
From Paths to Sandboxes — Stephen’s MidwestUX talk
Episode 170: The Power of Workshops with Jonathan Courtney
The Infinite Game — a famous book by Simon Sinek
Explorable Explanations — Nicky Case’s blog
ST Math — an online visual math program by MIND Research Institute
Dynamicland — an interactive computing platform by Brad Victory
Thinkific — a popular tool for creating courses
The Mighty Minds Club — Stephen’s membership program for product teams
Follow Stephen on Twitter

Today’s Sponsor

This episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at hover.com/uibreakfast.

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Episode 190: Software Ideas with Kevin Conti Oct 02, 2020

It might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Softwareideas.io — Kevin’s project we’re talking about
Codernotes.io — Kevin’s previous SaaS product
Episode 175: Product Trends with Dru Riley of Trends.vc
Episode 188: Marketing Ideas and Experiments with Kacper Staniul
Userlist — Jane’s SaaS product
Episode 150: Understanding Product-Market Fit with Derrick Reimer
Crunchbase — a popular paid database
G2, Capterra — popular software review sites
The Inc. 5000 List of America’s Most Inspiring Entrepreneurs
The Mom Test — a book by Rob Fitzpatrick
The Startup J Curve — a book by Howard Love
Follow Kevin on Twitter
kevinconti.com — Kevin’s personal blog

Today’s Sponsor

This episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from .design and .art to .ink, .photo and more. Check them out at hover.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

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Episode 189: Prioritizing Features with Corinn Pope Sep 25, 2020

When developing a SaaS product, founders and product managers always have to deal with limited resources. Is there a formula for making the best feature decisions? Our guest today is Corinn Pope, founder of Speckled and prioritization expert. You’ll hear Corinn’s recommendations on roadmaps, decision-making formulas, prioritization processes, and management tips for all kinds of products.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Speckled — Corinn’s product, a prioritization and decision-making tool
RICE (research, impact, confidence, effort) — a prioritization framework by Intercom
Episode 125: Defining & Building New Features with Emily Tate
Episode 132: Feature Audit with Brian Rhea
Shape Up — a productivity method by Basecamp (also a book)
Userlist — Jane’s SaaS product
Obviously Awesome — a book by April Dunford
How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
Notion — an all-in-one workspace tool for teams
Follow Corinn and Speckled on Twitter
corinnpope.com — Corinn’s personal website

Today’s Sponsor

This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.

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Episode 188: Marketing Ideas & Experiments with Kacper Staniul Sep 18, 2020

How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Scrapbook — Kacper’s project, a database of SaaS growth ideas
Airtable — a popular no-code (low-code) platform
Dave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell — an article by Gennaro Cuofano
Predict Leads, Bombora — intelligence tools for intent data
BuiltWith — a tool for web technology profiling
Userlist — Jane’s SaaS product
ProfitWell, Baremetrics, Churn Buster — popular tools that allow failed payment recovery
ICE Scoring — a popular prioritization model
Notion — an all-in-one workspace tool
Pageflows — a collection of user flow patterns
Follow Kacper on Twitter

Today’s Sponsor

This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.

Interested in sponsoring an episode? Learn more here.

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Episode 187: Emotional Design with Adi Mazor Kario Sep 11, 2020

Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, innovation expert, and author. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Wizard, Invincible Innovation, ExStrategy — Adi’s companies and projects
Innovating Through Chaos — Adi’s new book
Episode 119: Emotional Targeting with Talia Wolf
Episode 173: Voice UX with Sina Kahen
8 Things UX/UI Designers Can Learn From Steve Jobs — an article by Julia Zell
Episode 131: Design Sprint with Jonathan Courtney
Inspire, Not Instruct: How We Do User Onboarding at Userlist — Jane’s article
Harnessing the Wind of Change — Adi’s upcoming book
Chinese ‘Wind of Change’ proverb
Invincible Innovation — Adi’s website
Connect with Adi on LinkedIn and Twitter

Today’s Sponsor

This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app.

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Episode 186: Reimagining Dribbble with Michael Sacca Sep 04, 2020

Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble. You’ll hear from Michael about Dribbble’s product vision, designer communities, other popular design platforms, hiring designers, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Crew.co, Unsplash — Michael’s previous businesses
Tiny— the company that bought Dribbble
Behance, Mobbin, Really Good Emails — other platforms for design inspiration
Episode 178: Your Personal Design Style with Meg Lewis
Creative Market — a popular design marketplace recently acquired by Dribbble
Dribbble’s Blog and Newsletter
Dribbble’s Designer Search — a visual search tool for hiring designers
Rocketship.fm — Michael’s weekly podcast
Follow Michael on Twitter @michaelsacca
Michael’s Dribbble page

Today’s Sponsor

This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.

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Episode 185: The Future of Design Education with Ekaterina Solomeina Aug 28, 2020

These days, design roles are becoming more multidisciplinary, while designers are rapidly evolving into leaders. Shouldn’t design education also shift gears, and cater to more inclusive skillsets? Our guest today is Ekaterina Solomeina, creative director, TEDx speaker, and co-founder of Future London Academy. You’ll hear Ekaterina’s insights on design learning, self-improvement techniques, and the misconceptions and current trends in education.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Future London Academy — Ekaterina’s company providing education for design leaders
Skin in the Game: Hidden Asymmetries of Daily Life — a book by Nassim Taleb
Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott
Michael Wolff on the Three Muscles of Creativity — an article by Michael Wolff, Ekaterina’s role model
Mindset: The New Psychology of Success — a book by Carol Dweck
Peak: Secrets from the New Science of Expertise — a book by Anders Ericsson and Robert Pool
The Double-Under — a YouTube video by CrossFit demonstrating this exercise
Malcolm Gladwell’s 10,000-hour rule for mastering a skill isn’t holding up in new research — a Business Insider article
The Tim Ferriss Show — a popular business podcast
Episode 140: Sustainable UX with James Christie
Low-Tech Magazine — a lightweight, 500-byte solar-powered website
Benjamin Evans on the Power of Inclusive Design — a show on Invision’s Design Better podcast
Ruby Steel’s Exception Method definition
Vivienne Westwood — a Wikipedia biography
Follow Future London Academy on YouTube, LinkedIn, Twitter, and Instagram
Apply for Future London Academy’s Executive Programme
Creative Capes — a podcast by Future London Academy
Follow Ekaterina on Twitter and LinkedIn

Today’s Sponsor

This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.

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Episode 184: Product Management in Hard Times with Randy Silver Aug 21, 2020

The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

What Do We Do Now? — Randy’s book
User Personas, JTBD — frameworks for customer development
Shape Up — a book by Ryan Singer
John Cutler’s Medium articles
Vito — a live-streaming tool by Paul Campbell and the Tito team
The Product Experience — a podcast hosted by Randy Silver and Lily Smith
pita.social — a virtual, lean-style coffee meetup for Product people
Follow Randy on Twitter: @randy_silver
Outofowls.com — Randy’s website

Today’s Sponsor

This episode is brought to you by Springboard — a mentor-led platform guaranteed to get you hired for a design role. Springboard’s UI/UX Design Bootcamp will prepare you for your next design job by pairing you with an industry design expert, career coach, and student advisor. You’ll gain real-world design experience and build your portfolio all 100% online. Apply today at springboard.thld.co/uibreakfast2.

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Episode 183: Customer Success with Anna Jacobsen Aug 14, 2020

Customer success as a discipline is often overlooked in early-stage companies, but it’s essential to define and fulfill customer needs. Our guest today is Anna Jacobsen, a customer success leader, and Head of Customer Success at YouCanBook.me. You’ll learn why customer success is different from customer support, and how to proactively create such opportunities in your product.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

YouCanBook.me — an online scheduling tool for teams
Drip — Anna’s previous place of work
Userlist — Jane’s SaaS product that does lifecycle email
Episode 75: Organizing a UX Research Panel with Ashley Warren
Notion, Confluence — tools for CRM note-taking
How Effective Quarterly Business Reviews (QBRs) Build and Sustain Project Momentum — an article by WebEnertia
The Customer Success Professional’s Handbook — a book by Ashvin Vaidyanathan and Ruben Rabago
Support-Driven Growth by Help Scout, which implements the “Yes, and…” model
Follow Anna on Twitter: @annagjacobsen
annajacobsen.com — Anna’s website

Today’s Sponsor

This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app.

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Episode 182: SEO vs Design with Daniela Furtado Aug 07, 2020

Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Findable Digital Marketing — Daniela’s marketing agency
Search Engine Optimization — a Wikipedia article
Google, Bing, Yahoo — some of the popular search engines
Episode 172: Naming Your Product with Brad Flowers
Userlist — Jane’s SaaS product
SEO Scout — a tool by Jonny Platt
This is Marketing — a book by Seth Godin
Influence: The Psychology of Persuasion — a book by Robert B. Cialdini
Scientific Advertising — a book by Claude Hopkins
Growth Hacker Marketing — a book by Ryan Holiday
Google Webmaster Blog — the source for current SEO information
Think with Google — a blog on Google marketing research
SEO Checklist by SEMrush
Find Daniela’s agency on Facebook, Instagram and LinkedIn
13 Tips on How to Write a Service Page — a useful Findable article
ThisIsDanielaFurtado.com — Daniela’s personal blog

Today’s Sponsor

This episode is brought to you by Springboard — a mentor-led online education platform that helps people transition into a career in design. Springboard’s UI/UX Design Bootcamp matches you with a design mentor, a career coach and a student advisor to guide you along the way. The program is 100% online and a great way to build your portfolio. Apply today at springboard.thld.co/uibreakfast.

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Episode 181: Jobs to Be Done with Jim Kalbach Jul 31, 2020

How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The Jobs To Be Done Playbook — Jim’s book (Rosenfeld Media)
MURAL — a leading online whiteboard for digital collaboration
Episode 56: Product Development Secrets with Claire Suellentrop
Episode 30: Describing Customer Motivation (JTBD) with Eric White
Mapping the Job-to-be-Done — an article by Tony Ulwick on job maps
Contextual Design — a book by Karen Holtzblatt and Hugh Beyer
Interviewing Users — a book by Steve Portigal
Mike Boysen — a famous Medium blog on JTBD
Follow Jim on Twitter: @JimKalbach
Connect with Jim on LinkedIn
Get 20% off Jim’s book on the Rosenfeld Media website with promo code UIBREAKFASTJTBD (valid till September 1, 2020)

Today’s Sponsor

This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.

Interested in sponsoring an episode? Learn more here.

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Episode 180: AI in UX with Tony Beltramelli Jul 24, 2020

AI is disrupting multiple industries, and UX design is no exception. What if UX designers could leverage AI in their workflow? Our guest today is Tony Beltramelli, CEO and co-founder of Uizard Technologies. You’ll learn how AI powers products and interfaces, along with Tony’s insight on high-fidelity deliverables, styling, prototyping, testing, and the evolution of UX design.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Uizard — Tony’s company
Wired article featuring Tony’s product
Sketch, InVision, Figma — product design tools
UX Collective, Prototypr — popular UX blogs
Grammarly — AI-based text tool
Descript — podcast editing platform
Synthesia — AI video generation platform
UserTesting, Maze — user testing platforms
Get direct access to the private beta at uizard.io/uibreakfast

Today’s Sponsor

This episode is brought to you by ProductCamp — an online event for all product people: product managers, UX designers, and researchers. It includes 60+ Barcamp presentations, inspirational talks and practical case studies run by top UX designers and product managers such as Melissa Perri, Marty Cagan, Jonathan Courtney, and Scott Belsky. Join the Barcamp for free, or get tickets to the entire event at productcamp.pl.

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Episode 179: Killer Visual Content with Amy Balliett Jul 17, 2020

Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Killer Visual Strategies — Amy’s creative content agency
Killer Visual Strategies — Amy’s new book
Wiley — Amy’s book publisher
Visual Media Program — one of the most competitive degree programs in visual communication (offered by Seattle Central Community College)
What Is Visual Strategy, and Why Do You Need It? — an article by Josh Miles
Unsplash — a popular site for photography images
Graphic River — a popular source for quality visual assets
Canva — a DIY design tool
Warby Parker — one of Amy’s very first clients
Follow Amy on Twitter: @AmyBalliett
Follow Amy’s company on Instagram: @killervisualstrategies
Also find Amy on Facebook and LinkedIn

Today’s Sponsor

This episode is brought to you by User Interviews — the fastest way to recruit research participants. The new Research Hub Free Forever offering lets you talk to your users in 75% less time, absolutely free, forever. Automate your research scheduling, screening, and incentive payments. Build a panel while you sleep with custom signup surveys, and track participant research activity over time. Join for free at userinterviews.com.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. InLeven provides a better way to shorten, track and share links with your team. Maximize your clicks with retargeting, and measure the results. Head over to inleven.com for a free trial today.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 178: Your Personal Design Style with Meg Lewis Jul 10, 2020

“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Overtime — Meg’s podcast on Dribbble
Sit There & Do Nothing — Meg’s comedy mindfulness podcast
Ghostly Ferns — Meg’s freelance collective
Meg’s Co-Loop designer accessory collection
Full Time You — Meg’s personal brand and career fulfillment project
ZAG — a book by Marty Neumeier
Episode 169: Building Your Brand with Austin Church
Episode 172: Naming Your Product with Brad Flowers
Oscar Health Insurance — the first brand to go “friendly” illustration-wise
Follow Meg on Twitter: @yourbuddymeg
meglewis.com — Meg’s personal website

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. PPC Protect provides click fraud prevention for online advertisers. They automatically stop click fraud at source and protect your Google Ads campaigns. Head over to ppcprotect.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 177: Habit-Forming Products with Sebastian Stockmarr Jul 03, 2020

When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You’ll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Tempo — an email client we're talking about
Founders — a startup studio that helps entrepreneurs build the next big thing
Lean Startup — a popular methodology not favored by Sebastian, who used a private beta instead
iA Writer — another minimalist SaaS product that inspired Sebastian
Superhuman — another popular email client
Jay Keeree — illustrator and motion graphics designer who worked on Tempo
Follow Sebastian on Twitter: @stockmarr
yourtempo.co/friend-of-the-app — sign up to receive a discount once product is out of beta

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. Slate helps freelancers manage their work schedule and check the financial health of their business. It’s an ideal tool for organising your schedule, projects and finances in one place. Head over to heyslate.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 176: Leadership for Designers with Ryan Rumsey Jun 28, 2020

How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Business Thinking for Designers — Ryan’s book
Transformational leadership — a concept of leadership suggested by Ryan
Design sprints, retrospectives — the designer “ceremonies”
Analytical storytelling — the alternative to traditional narrative storytelling
Barbara Minto — the founder of the SCQA framework and Pyramid Principle
Episode 70: Articulating Design Decisions with Tom Greever
Full range leadership — a general leadership model that was developed in the 90s
Transactional leadership — Ryan refers to this type of leadership as more authoritarian
OKRs, KPIs — both great and necessary according to Ryan, but lack any relation between them and can prove to be a struggle within the organization.
Ryan Rumsey — Ryan’s personal website
Second Wave Dive — Ryan’s company
Use coupon code UIBREAKFAST to get $200 off Ryan’s upcoming course, Business Thinking Intensive

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. Screenjar makes it easy to request screen recordings from customers to help diagnose support issues that are hard to explain with text. Screenjar is an ideal tool for those managing customer support for web-based products. Head over to screenjar.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 175: Product Trends with Dru Riley Jun 23, 2020

Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Color of Change — an organization that fights injustice in the black community, Dru’s recommendation
Spark — a micro-framework Dru has extensively worked with
Obviously Awesome — a book by April Dunford
No-code — the trend of creating software without learning to program
Startup Studios, Online Courses, Micro Private Equity, Paid Newsletters, Cloud Kitchens — Dru’s top 5 trend reports
Ben Thompson — an advocate of networking who has inspired Dru
Can’t Unsee — a design game and potential growth tool
Trends.vc — Dru’s website
Follow Dru on Twitter: @DruRiley

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

Help Founder

And here’s another product featured in our Help Founders section. Conversion Crimes gives you the opportunity to watch people use your website, software, or app while speaking their thoughts out loud. This user testing tool provides feedback that founders can utilize to make their products easier to use, reduce friction, and increase conversions. Head over to conversioncrimes.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 174: Staying Focused with Nir Eyal Jun 17, 2020

Why don’t we always do what we plan or promise? Distractions have been around forever, but there are methods of overcoming them. Our guest today is Nir Eyal, the author of Hooked and Indistractable. You’ll learn all about distractions and the reasons behind them, as well as Nir’s expert tips on managing your time effectively.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Indistractable — Nir’s latest book
Behavioral design — a Wikipedia article
Hooked— Nir’s previous bestselling book
Kahoot, Fitbot — companies Nir has worked with
Plato’s Akrasia — the tendency to do things against our interest
Internal triggers vs external triggers
Prevent distractions by creating pacts
Nir’s four tools to staying focused
Nir’s free schedule maker — a more effective alternative to to-do lists
Nir and Far — Nir’s website
Get Nir’s book and enter your order number at indistractable.com for free video course and resources

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Here’s how.

Episode 173: Voice UX with Sina Kahen Jun 10, 2020

Voice UX is one of the fastest-growing technologies in history. Why is it so effective? Is it any similar to conventional UX design? Our guest today is Sina Kahen, co-founder of The Voice Course. You’ll learn the fundamentals of voice and conversational UX, how voice is used in some popular apps, and how to get started with the right tools and resources.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The Voice Course — Sina’s course on voice UX
VAICE — Sina’s consulting company
Episode 68: Conversational UX with Jonathan Stark
"Eleven" voice recognition elevator — the fun video we mentioned
What Is Conversational User Experience (UX) — an article by Erika Morphy
Google Assistant, Amazon Alexa — popular voice assistants
H&M Gift Finder, Asos - shopping app examples that utilize voice
Botmock, Botsociety, Excel, Adobe XD — tools for developing voice UX
The Voice Summit — a voice tech conference by MODEV
Voice2, Women in Voice — popular communities
Follow Sina on LinkedIn and Instagram
Use promocode UIBREAKFAST until June 30 to get 30% off The Voice Course

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. Iteratively is a platform for analytics collaboration. Now you can ship accurate analytics faster by involving all the stakeholders. It works on top of your existing analytics platform like Mixpanel, Segment, or Google Analytics. Head over to iterative.ly to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 172: Naming Your Product with Brad Flowers Jun 02, 2020

We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You'll learn about the stages of the naming process, why it doesn't have to be customer-centric, and how to make the right decision.

P.S. No words can describe what's going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to Black Lives Matter.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Bullhorn Creative — Brad's agency
The Naming Book — Brad's book
Anything You Want — a book by Derek Sivers
How Nike almost ended up with a very different name
Ferrari's Subliminal Cigarette Ads
Get Brad's book
Follow Brad on Twitter: @BullhornBrad
Drop Brad a line at brad@bullhorncreative.com

Today's Sponsor

This episode is brought to you by Encrypt.me — the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. ClientRock is a client communication tool for professional services companies. It helps you schedule appointments, collect payments, share files, and much more — a great way to keep your freelance clients organized. Head over to clientrock.com/uibreakfast to start your free trial.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 171: Working Solo with Rafal Tomal May 25, 2020

Is building an agency the only path to design success? Can you succeed on your own? Our guest today is Rafal Tomal, a UI/UX design consultant who has recently returned to working solo. You’ll learn how to scale your freelance business while focusing on your favorite work, how to get help from contractors, and how to grow professionally without growing in team size.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Rafal’s website
Episode 79: Typography in UI Design with Rafal Tomal
Authentik Creative — Rafal’s previous agency
ConvertKit, Nathan Barry, The Smart Passive Income, Eric Ries — some famous clients at Authentik
The Company of One — a book by Paul Jarvis
DesignKit — Rafal’s wireframing system for Figma
QuickFrames — Rafal’s system for sitemaps and user flows
Follow Rafal on Twitter: @RafalTomal

Today’s Sponsor

This episode is brought to you by Encrypt.me. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription.

Interested in sponsoring an episode? Learn more here.

Help Founders

Hugo provides centralized, searchable meeting notes for your team. It connects with tools like Zoom, Slack, Zendesk, and HubSpot, and it’s free for up to 40 users. Head over to hugo.team to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 170: The Power of Workshops with Jonathan Courtney May 17, 2020

How can you use workshops to level up your design practice? Why are they exponentially better than regular meetings? Our guest today is Jonathan Courtney, CEO of AJ&Smart and the author of The Workshopper Playbook. You'll learn how they transformed their business using workshops, why this collaboration method is so powerful, and how to get started with your first workshop.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The Workshopper Playbook — Jonathan's new book (might be sold out, but there's a waitlist)
AJ&Smart — Jonathan's design agency
Episode 131: Design Sprint with Jonathan Courtney
Jake & Jonathan (previously Product Breakfast Club) — Jonathan's podcast with Jake Knapp
Design Thinking, Business Model Canvas — popular methodologies
Sprint — the original book by Jake Knapp with John Zeratsky and Braden Kowitz
5 Stages in the Design Thinking Process — an article by Rikke Friis Dam and Yu Siang Teo
Miro — an online whiteboard tool for remote collaboration
The Ultimate Guide to Remote Design Sprints
Userlist — Jane's SaaS product
Lightning Decision Jam
Follow AJ&Smart on Instagram and YouTube
Look for The Workshopper Playbook on Amazon in July
Follow Jonathan on Twitter: @jicecream

Today's Sponsor

This episode is brought to you by Encrypt.me — the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription.

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Help Founders

ScatterSpoke is an online retrospective tool for agile teams. It gives them tools and data to improve the way they inspect their practices. So you can create a culture of continuous improvement, rapid experimentation, and change for the better. Head over to scatterspoke.com to learn more.

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Episode 169: Building Your Brand with Austin Church May 13, 2020

How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Balernum — Austin's branding and marketing studio
Freelance Cake — Austin's business growth course for freelancers and consultants
Userlist — Jane's SaaS product
Start With Why, The Infinite Game — books by Simon Sinek
Episode 155: Writing Microcopy with Yael Ben-David
Four Seasons: The Story of a Business Philosophy — a book by Isadore Sharp
Essentialism — a book by Greg McKeown
Give and Take — a book by Adam Grant
Get your free brand scorecard at Balernum.com
Follow Austin on Twitter: @austinlchurch

Today's Sponsor

This episode is brought to you by Balsamiq — the low fidelity wireframing tool loved by founders, product managers, marketers, designers, and developers. You just drag, drop, and position pre-made components on the screen. You'll be amazed at the great interfaces you'll be able to create. They even offer wireframing courses to help you get started. Now with just-released brand new versions, it's time to give Balsamiq another look! See what's new at balsamiq.com.

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Help Founders 💛

Versoly is a SaaS focused landing page and website builder. It’s the easiest way to build your SaaS website — no developers, no code. Head over to versoly.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Episode 168: Succeeding at Freemium with Tim Valishev May 04, 2020

Should you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

JivoChat — Tim's product we're talking about
Bootstrapping to $7.5MM by Letting My Product Speak for Itself — Tim's interview at Indie Hackers
Zendesk, LiveChat, Intercom — some popular products in the live chat industry
List of countries by number of Internet users — a Wikipedia article
Episode 161: Managing Product Versions with Max Seelemann
Phrase — a tool for software localization
Episode 157: Serving Your Customer’s Customers with Adii Pienaar
Follow Tim on Facebook

Today's Sponsor

This episode is brought to you by Encrypt.me. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription.

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Episode 167: Designing Effective Presentations with Payman Taei Apr 26, 2020

Presentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You'll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Visme — Payman's product, a tool for designing presentations
How to Make Information Beautiful — Payman's video series
Visme Blog
Gary Vaynerchuk, Seth Godin — some of the most inspiring speakers
Unsplash, Pixabay — popular free image resources
Use promocode UIBREAKFAST to get 25% off all Visme plans
Follow Payman on LinkedIn
Follow Payman on Twitter: @PaymanTaei

Today's Sponsor

This episode is brought to you by Balsamiq — the most focussed tool for low-fidelity wireframing. Other tools let you fidget with details all day. Balsamiq Wireframes keeps you focused on functionality and copy. Period. With all new desktop apps and collaboration features, Balsamiq has improved a lot since you've last used it… It's time to give it another look! Check it out at balsamiq.com.

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Episode 166: Continuous Product Validation with Arvid Kahl Apr 21, 2020

Should you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You'll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The Bootstrapped Founder — Arvid's website
FeedbackPanda — Arvid's previous product together with Danielle Simpson, now acquired
Continuous Validation: Staying in Touch with Your Market — Arvid's article
Farm Don't Hunt — a book by Guy Nirpaz and Fernando Pizarro
Customer Success — a book by Nick Mehta, Dan Steinman, and Lincoln Murphy
The Bootstrapped Founder Podcast — Arvid's weekly show
Zero to Sold — Arvid's book (free to read online)
Follow Arvid on Twitter: @arvidkahl

Today's Sponsor

This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.

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Episode 165: Designing Event Experiences with Paul Campbell Apr 12, 2020

What makes a great live event? What makes a great remote event? Our guest today is Paul Campbell, co-founder and CEO of Tito. The recent crisis nearly threw them out of business, but they didn't give up and built a new live-streaming platform. You'll learn about Paul's journey, what spectacular event experience means for him, and how to navigate the organizational constraints while staying true to your values.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Tito — Paul's product
Vito — Paul's new platform for live-streaming online events and growing communities
Funconf, Úll — conferences organized by Paul and his team
Eventbrite — another ticketing tool
Tito's values
Userlist's values
Start With Why — a book by Simon Sinek
The Art of Gathering — a book by Priya Parker
Follow Paul on Twitter: @paulca

Today's Sponsor

This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.

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Episode 164: Enterprise Product Design with Rakesh Patwari Apr 05, 2020

How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You'll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Salesforce — Rakesh's current place of work
What is Jobs to be Done (JTBD)? — an article by Alan Klement
Chesterton's fence — a principle that reforms should not be made until you understand the reasoning behind the existing state of affairs
Gall's law — states that all working complex systems evolved from simpler systems
Episode 80: Design Systems Engineering with James Stone
Rakesh's website
Follow Rakesh on LinkedIn
Follow Rakesh on Twitter: @rakeshpatwari

Today's Sponsor

This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.

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Episode 163: Building Communities with Courtland Allen Mar 30, 2020

Why do some online communities thrive, and the others fizzle out? What is the secret sauce? Our guest today is the awesome Courtland Allen, the founder of Indie Hackers. You'll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Indie Hackers — the famous online community we're talking about
The 37 signals Manifesto — Basecamp's original site from 1999
Acquired by Stripe! — a blog post from 2017 about IH acquired by Stripe
Slack, Telegram, WhatsApp — good platforms for starting a community as a chatroom
Discourse — popular forum software
Nomad List, Hacker News, DEV — popular communities that inspired IH
The Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist — Jane's interview on Indie Hackers
The Indie Hackers Podcast
Start Here — a guide for new users at Indie Hackers
Follow Courtland on Twitter: @csallen

Today's Sponsor

This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.

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Episode 162: Designing for Behavior Change with Amy Bucher Mar 24, 2020

How do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Engaged — Amy's new book on behavior change (also available on Amazon)
Mad*Pow — Amy's place of work, a "purpose-driven agency"
SuperBetter — a book by Jane McGonigal
The COM-B Behavior Change Model
Atomic Habits — a book by James Clear
What is Jobs to Be Done (JTBD)?
Episode 151: Powerful Case Studies with Joel Klettke
Participatory design — a Wikipedia article
Motivational interviewing — a Wikipedia article
Why We Do What We Do — a book by Edward L. Deci with Richard Flaste
Amy's personal website
Use promocode UIBREAKFAST to get 15% off Amy's book, Engaged
Follow Amy on Twitter: @amybphd

Today's Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

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Episode 161: Managing Product Versions with Max Seelemann Mar 18, 2020

Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Ulysses — the writing app we're talking about
Ulysses 18 — one of the latest announcement examples (find more announcements here)
Markdown — a lightweight markup language for editing text online
Episode 59: International UX with Joe Leech
Download Ulysses Press Kit
Sign up using this link and get your first 3 months of Ulysses free
Drop Max a line at max@ulysses.app
Follow Max on Twitter: @macguru17

Today's Sponsor

This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.

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Episode 160: Engaging Older Adults with Judy Dressner Mar 06, 2020

Today we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Occupational therapy — a Wikipedia article
Exponential Wisdom — a podcast by Peter Diamandis
The Drive — a podcast by Peter Attia
Follow Judy on LinkedIn

Today's Sponsor

This episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.

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Episode 159: Designing for Analytics with Brian O'Neill Feb 29, 2020

Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O'Neil, founder & principal of Designing for Analytics. You'll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn't go after fancy diagrams, and why "removing everything" isn't always your best strategy.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Designing for Analytics — Brian's company
The CED Design Framework for Integrating Advanced Analytics into Decision Support Software — Brian's article
Information Dashboard Design — a book by Stephen Few
How Charts Lie — a book by Alberto Cairo
Good Charts — a book by Scott Berinato
D3.js — the most popular data visualization library
Get Brian's free self-assessment guide
Experiencing Data — Brian's podcast
Drop Brian a line at brian@designingforanalytics.com
Follow Brian on Twitter: @rhythmspice

Today's Sponsor

This episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.

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Episode 158: Digital Security with Michael Buckbee Feb 20, 2020

What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Expedited Security, Expedited WAF — Michael's products
Transport Layer Security — a Wikipedia article on TLS/SSL
Penetration test — a method for evaluating security
California Consumer Privacy Act — the new privacy bill alongside GPDR
OWASP Top Ten — a globally recognized list of top web application security risks
Let's Encrypt — free SSL/TLS certificates
Public-key cryptography — a cryptographic system that uses public keys and private keys
Encrypt.me — a VPN service
Algo VPN — a free tool by Trail of Bits for setting up your own VPN
Responsible disclosure — a model for disclosing vulnerabilities
Follow Michael on Twitter: @mbuckbee

Today's Sponsor

This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 157: Serving Your Customer's Customers with Adii Pienaar Feb 15, 2020

What are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

CM Commerce (previously Conversio) — Adii's latest product, acquired by Campaign Monitor
WooCommerce — Adii's previous product
Userlist — Jane's product
Motion — Adii's poetry book
Adii's personal website
Follow Adii on Twitter: @adii

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 156: Ethical Cold Email with Mike Taber Feb 06, 2020

Today we're talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You'll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Bluetick.io — Mike's follow-up tool we're talking about
Startups For the Rest of Us, MicroConf — projects co-founded by Mike and Rob Walling
Episode 448, Episode 461, Episode 481 — some of the episodes at Startups For the Rest of Us where Mike and Rob talk about Bluetick
Mention UIBREAKFAST at support@bluetick.io after signing up to get a special bonus from Mike
Follow Mike on Twitter: @SingleFounder

Today's Sponsor

This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 155: Writing Microcopy with Yael Ben-David Jan 21, 2020

No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Yael's blog on Medium
Episode 134: UX Writing with Yuval Keshtcher
Transcript of the interview I never had — Yael's article that inspired this episode
John Saito — a famous UX writer at Dropbox
Mailchimp Content Style Guide
Microcopy: The Complete Guide — a book by Kinneret Yifrah
One voice, many hands — an article by Slack team
Content Design — a book by Sarah Richards (she coined the term)
The Man Who Lied to His Laptop — a book by Clifford Nass and Corina Yen
Don't Make Me Think — a timeless book by Steve Krug
Letting Go of the Words — a book by Ginny Redish
Conversational Design — a book by Erica Hall
Follow Yael on Twitter: @YaelBenDavid

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 154: Refactoring UI with Adam Wathan and Steve Schoger Jan 11, 2020

Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Refactoring UI — team's project we're talking about
Tailwind CSS — Adam's project, a CSS framework for rapid UI development
Things — a popular to-do app, one of the examples of great design
7 Practical Tips for Cheating at Design — one of the team's most successful articles
ScreenFlow — a popular tool for screen recording and video editing
Watch Refactoring UI on YouTube
Get the Refactoring UI book
Follow Adam and Steve on Twitter: @adamwathan, @steveschoger

Today's Sponsor

This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 153: Your First 100 Customers with Asia Matos Dec 23, 2019

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

DemandMaven — Asia's company
Make Your Pirate Metrics Actionable — an article about Dave McClure's Pirate Metrics
Ahrefs — a tool that successfully implements a paid $7 trial
Episode 142: Game Thinking with Amy Jo Kim
The Beginner’s Guide to Gmail Ads — an article by Neil Patel
Follow Asia on LinkedIn
Follow Asia on Twitter: @AsiaMatos
Use promocode UIBREAKFAST to get Asia's marketing strategy call entirely free

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 152: Illustration in UX with Krystal Lauk Dec 09, 2019

How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Krystal Lauk Studios — Krystal's design agency
Humans of Flat Design — fun project by Eli Schiff featuring modern illustrations
Thumbtack Brand Illustration Style — one of Krystal's case studies
Illustrating a more human brand — the history of Dropbox brand illustration by Michael Jeter
99U, Pinterest, It's Nice That — places to find inspiration
Procreate, Adobe Fresco, Adobe Sketch — some of the popular illustration tools
Mention UIBREAKFAST to get 15% your first illustration project at Krystal Lauk Studios
Follow Krystal on Instagram
Follow Krystal on Twitter: @krystallauk

Today's Sponsor

This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 151: Powerful Case Studies with Joel Klettke Nov 22, 2019

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Case Study Buddy — Joel's service we're talking about
Some of their case study samples
Pingboard, Varonis, Buffer — some of the companies that do great case studies
Crisp Video — a company producing amazing video testimonials for lawyers (see one of the samples)
Get your free copy of The Complete Guide to Growing Your Revenue with Case Studies
Follow Joel on Twitter: @JoelKlettke

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

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Episode 150: Understanding Product-Market Fit with Derrick Reimer Nov 08, 2019

Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

I'm Walking Away From the Product I Spent a Year Building — Derrick's post-mortem article about Level
37signals — the original site from 1999
Getting Real — a book by 37signals
Start Small, Stay Small — a book by Rob Walling
Drip — Derrick's previous product with Rob Walling (acquired by Leadpages)
The Mom Test — a book by Rob Fitzpatrick on talking to customers
StaticKit — Derrick's current product
The Art of Product — Derrick's podcast with Ben Orenstein
Derrick's personal website
Follow Derrick on Twitter: @derrickreimer

Today's Sponsor

This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Episode 149: Tech Education for Kids with Miriam Tocino Oct 31, 2019

The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Zerus & Ona — Miriam's illustrated book series for kids
Lauren Sapala — a writer & coach on intuitive writing
The Artist's Way — a book by Julia Cameron
Follow Miriam on Twitter: @miriamtocino
Pre-order Zerus gets a Virus in English or Dutch
Join the book launch party in Amsterdam on December 12, 2019 (more details in Miriam's newsletter)

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Episode 148: SaaS Websites with Josh Garofalo Oct 06, 2019

Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Sway Copy — Josh's consultancy
Copyhackers, ConversionXL — great copywriting resources
Amazon, Capterra — places for customer research
12 Voice of the Customer Methodologies To Generate a Goldmine of Customer Feedback
JTBD.info — a website on Jobs to be Done, run by Alan Klement
Hotjar, FullStory — tools for better understanding customer behavior
Userlist — Jane's SaaS product
Episode 133: SaaS Pricing with Patrick Campbell
Tom's Planner — a project management tool, one of Josh's case studies
How Long Should Your Pages Be? — an article by Joanna Wiebe on levels of awareness
This Sentence Has Five Words — a lesson from Gary Provost on varying sentence length
Get in touch with Josh
Follow Josh on Twitter: @swaycopy

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Episode 147: Product Positioning with April Dunford Sep 23, 2019

As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Obviously Awesome — April's book we're talking about
How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog post
Episode 37: Customer Support Done Right with Alex Yumashev
April's website
Follow April on Twitter: @aprildunford

Today's Sponsor

This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Episode 146: Q&A with the Userlist Team Sep 09, 2019

In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Episode 145: The Business of Mobile Apps with Sean Casto Aug 29, 2019

Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

PreApps — Sean's app marketing agency
App Secrets: How to Create A Million Dollar App — Sean's book
The One Thing — a book by Gary Keller and Jay Papasan
Measure What Matters — a book by John Doerr
Sean's website
Follow Sean on Facebook

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Episode 144: Product Integrations with Rob Walling Aug 10, 2019

Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

MicroConf, TinySeed, previously Drip — organisations co-founded by Rob
Stripe, PayPal, Shopify, Zapier, Segment, Gumroad — some of the popular integrations
The Power of Integrating Your SaaS With Other Apps — an episode with Ruben Gamez of Bidsketch
Userlist.io — Jane's SaaS product
Startups For the Rest of Us — Rob's podcast together with Mike Taber
Rob's website
Follow Rob on Twitter: @robwalling

Today's Sponsor

This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Episode 143: Designing for Healthcare with Chris Kiess Jul 27, 2019

Healthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Information Architecture: For the Web and Beyond — a book by Louis Rosenfeld, Peter Morville & Jorge Arango
Patient Protection and Affordable Care Act — a Wikipedia article
Epic, Cerner — some of the popular out-of-the-box solutions for hospitals
HL7 — standards for electronic health information
Healthcare Design Is About More Than Aesthetics
UX Ecosystems: Designing a Patient’s Path to Health Care
Healthcare: The other UX design
Healthcare UX: a journey just begun
Design for Care: Innovating Healthcare Experience — a book by Peter Jones
UXD Healthcare, Connected Health Conference — popular healthcare UX conferences
Follow Chris on Medium
Follow Chris on Twitter: @chris_kiess

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US — they were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at gusto.com/uibreakfast.

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Episode 142: Game Thinking with Amy Jo Kim Jul 12, 2019

Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Game Thinking (also available on Audible), Community Building on the Web — Amy's books
The Lean Startup, Design Thinking — some of the popular product design methods
Game Thinking TV — Amy's YouTube channel
Find your ideal early customers with Job Stories — one of their videos on Job Stories
GameThinking.io — Amy's website
Innovator Quiz — a quiz to receive a free product/market fit cheatsheet
Follow Amy Jo on Twitter: @amyjokim

Today's Sponsor

This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast.

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Episode 141: Launch Best Practices with Keith Perhac Jun 27, 2019

"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

SegMetrics — Keith's product
Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF)
CartHook — a well-known upsell tool
How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers
Neil Patel's Digital Marketing Blog
SegMetrics Blog
Wirecutter — a recommendations website
Patrick McKenzie — a famous software consultant we're talking about
Episode 100: Leveling Up with Patrick McKenzie
The Personal MBA — website & book by Josh Kaufman
Develop Your Marketing — Keith's website
Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount

Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast

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Episode 140: Sustainable UX with James Christie Jun 14, 2019

Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

SustainableUX — event & community we're talking about
MadPow — a design agency where James works
#ClickClean — reports by Greenpeace stating which companies use renewable energy (and which don't)
Sustainable Web Design — James's famous article on A List Apart
Squoosh — an in-browser tool for optimizing images
Code as Craft — a blog by Etsy's engineering team
Susty — the lightest WP theme
B Corporations — a certification system for social and environmental performance
Wholegrain Digital — an agency in London focused on sustainability
SustainableUX on YouTube
Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher
Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler
Energy Efficiency and the P2P Web with Jordyn Bonds
Future Ethics with Cennydd Bowles
James's newsletter on Sustainable UX
Follow James on Twitter: @JC_UX, @SustainableUX

Today's Sponsor

This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast.

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Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky May 31, 2019

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Sherlock — Derek's product we're talking about
Userlist.io — Jane's SaaS product
Clearbit — a tool for enriching customer data
ProductLed — a resource by Wes Bush on product-led growth
Notes from Baker St. — Sherlock's blog on product engagement
Follow Derek on Medium
Follow Derek on Twitter: @dskaletsky

Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast.

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Episode 138: Blogging Strategy for SaaS with Kaleigh Moore May 24, 2019

Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.

Show Notes

Creative Class — Kaleigh's project for freelancers with Paul Jarvis
Creative Class Podcast
Episode 53: Trust Marketing with Paul Jarvis
Kaleigh's website
Kaleigh Moore, Yeah Write Club — Kaleigh's newsletters
Follow Kaleigh on Twitter: @kaleighf

Today's Sponsor

This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at layoutlab.io.

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Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf May 03, 2019

There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Lean UX, Sense & Respond, Lean vs Agile vs Design Thinking — Jeff's books
Sense & Respond Press — Jeff's publishing house together with Josh Seiden
Making Progress, Hire Women — some of the latest books by Sense & Respond Press
Agile vs Lean vs Design Thinking — Jeff's original article
Episode 131: Design Sprint with Jonathan Courtney
AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter — an article by Walter Chen
Jeff's website
Follow Jeff on Twitter: @jboogie

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com.

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Episode 136: Hidden Powers of Adobe Document Cloud with Liang-Cheng Lin Apr 19, 2019

The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

PDF — a Wikipedia article
Adobe Scan — Adobe's new mobile scanner app
Perfection, Good Design, and the Art of Both — Liang-Cheng's article about designing Adobe Scan
Document Cloud at Adobe Blog
Follow Liang-Cheng on LinkedIn

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free 30-day trial today by heading over to abstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.

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Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam Apr 05, 2019

Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Simple Focus, Clear Function — JD's agencies
Pulse, Ballpark, Temper, Sifter, Curated — some of JD's products
MetaLab — the company behind Ballpark
Josh Pigford — the founder of Baremetrics and previously Temper
Starting & Sustaining — a book by Garrett Dimon
Hitenism — Hiten Shah's blog & newsletter
Follow JD on Twitter: @jdgraffam
Ask JD any questions at jdgraffam@gmail.com

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to abstract.com.

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Episode 134: UX Writing with Yuval Keshtcher Mar 24, 2019

With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

UX Writing Hub — Yuval's website
Shopify Content Style Guide
Mailchimp Content Style Guide
Episode 59: International UX with Joe Leech
Episode 96: Building a Global Customer Base with Ed Freyfogle
Userlist.io — Jane's SaaS product
The Three-Hour Brand Sprint — a framework by Jake Knapp
John Saito — UX writer at Dropbox
Writing guidelines for Material Design
Microcopy & UX Writing — Yuval's Facebook community
Follow Yuval on Twitter: @KeshYuval
Ask Yuval any questions at yuval@uxwritinghub.com

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com.

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Episode 133: SaaS Pricing with Patrick Campbell Mar 09, 2019

Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

ProfitWell — Patrick's company we're talking about
Value Based Pricing — Patrick's talk recap from FemtoConf 2018
Userlist.io — Jane's SaaS product
Atlassian, Wistia, LinkedIn — some of the companies that do pricing well
David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing
ProfitWell, Price Intelligently — Patrick's websites
Ask Patrick any questions at pc@profitwell.com
Follow Patrick on Twitter: @Patticus

Today's Sponsor

This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

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Episode 132: Feature Audit with Brian Rhea Feb 24, 2019

How do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Feature Audit — Brian's tool we're talking about
“hirebrianrhea.com”…One Year Later — Brian's article at Brad Feld's blog
The best stats you've ever seen — a TED talk by Hans Rosling that inspired Brian's visualization
Before you plan your product roadmap — an article by Des Traynor of Intercom about performing a feature audit
Userlist.io — Jane's SaaS product
Heap, Pendo — "heavy" analytics tools that collect all data to allow its retrospective analysis
Brian's website
Use coupon code UIBREAKFAST to get 50% off your first 3 months of Feature Audit on all paid accounts
Get free product materials like worksheets and templates at Brian's Jobs to Be Done Resource Library
Follow Brian on Twitter: @brhea

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

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Episode 131: Design Sprint with Jonathan Courtney Feb 10, 2019

Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

AJ&Smart — Jonathan's design agency
Sprint — the original book by Jake Knapp
Follow AJ&Smart on YouTube for hours of free instructional videos on the topic of Design Sprint
RealtimeBoard — a tool for remote collaboration
Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman — our previous episode on RealtimeBoard
Lightning Decision Jam — how to run a shorter design sprint workshop
Follow Jonathan on Instagram: @jicecream
Product Breakfast Club — Jonathan's podcast with Jake Knapp
Use promocode UIBREAKFAST to get €500 off the Design Sprint Masterclass

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free, 30-day trial today by heading over to goabstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.

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Episode 130: Deep Work with Jonathan Anderstrom Jan 25, 2019

There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Creed Interactive — Jonathan's agency
Deep Work: Our Secret Sauce to an Effective Work Environment — an article by Jeremy Dean at their blog
37 Lessons on Productivity and Work from Basecamp’s Jason Fried — an article by Steve Glaveski
Deep Work — a book by Cal Newport
Episode 18: Staying in Flow with Anders Thue Pedersen — our past episode on TimeBlock method
Creed Interactive Office Tour
Follow Jonathan and Creed Interactive on Twitter: @anderstrom, @creed_all_in

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

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Episode 129: UX Research Tools with Andrew Mayfield Jan 18, 2019

What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Optimal Workshop — Andrew's company
Treejack, OptimalSort, Chalkmark, Questions, Reframer — UX research tools we're talking about
Card Sorting 101 — a guide at Optimal Workshop blog
Card Sorting — a book by Donna Spencer
Tree Testing for Websites — a free book-length guide by Dave O'Brien, inventor of Treejack
Follow Andrew on Twitter: @andrewfantastic, @optimalworkshop

Today's Sponsor

This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud.

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Episode 128: Writing Great Product Specs with Janna Bastow Jan 02, 2019

What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

ProdPad — Janna's product management software
Mind the Product — Janna's community (and series of events) for product managers
User Onboarding: The UX Behind Our Magically Extending Free Trial — Janna's article about gamified trials
How to Write Great Product Specs — Janna's article
Product requirements document (PRD) — a Wikipedia article
How To Build A Product Roadmap Everyone Understands — an article by Andrea Saez at ProdPad Blog
Why Your Roadmap Is Not A Release Plan — another article by Andrea Saez
Marvel, InVision, Balsamiq — design & prototyping tools
Follow Janna on LinkedIn
Follow Janna on Twitter: @simplybastow

Today's Sponsor

This episode is brought to you by Balsamiq — a low fidelity wireframing software so easy to use you'll surprise yourself. Just drag and drop elements, and get your ideas ready to share in no time! Try it free for 30 days at balsamiq.cloud.

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Episode 127: Content Strategy with Chris Huylebroeck Dec 15, 2018

How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Episode 118: Customer Top Tasks with Gerry McGovern
Content Modelling: A Master Skill — an article by Rachel Lovinger
Wine, Content, and Domain Models — an article by Michael Andrews
Tree testing — a Wikipedia article
Internet Architects — a company where Chris currently works
Follow Chris on LinkedIn
Follow Chris on Twitter: @cHuylebroeck

Today's Sponsor

This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at balsamiq.cloud.

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Episode 126: Company Values Done Right with Haraldur Thorleifsson Nov 30, 2018

How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Ueno — Haraldur's company
Ueno’s Culture Values — Haraldur's article describing their company values
Radical Candor — a book by Kim Scott
Follow Haraldur on Ueno's blog, Lorem Ipsum

Today's Sponsor

This episode is brought to you by Frontify. Frontify provides cloud-based brand management software for increased brand consistency, efficiency, and design collaboration. It's the single source of truth for all your digital assets, enriched with guidelines. Sign up for a free trial at frontify.com/uibreakfast, and get your first three months free of charge if you start a subscription.

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Episode 125: Defining & Building New Features with Emily Tate Nov 17, 2018

What features should you build next? Will your product be ever "done"? How to avoid "building yourself into the corner"? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You'll learn how to prioritize new features, create roadmaps based on user research, and ignore "squeaky wheals" while focusing on truly important product work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Mind the Product — the world's largest community of product people
Pivotal Labs — Emily's previous place of work
Episode 121: Managing Customer Feedback with Sofia Quintero
Critical Thinking for Product Teams — a talk by Teresa Torres sharing her opportunity solution tree
Before You Plan Your Product Roadmap — a post by Des Traynor about feature audits
The Five Whys for Start-Ups — an article by Eric Ries
Taming the Squeaky Wheel — Emily's article
Mind the Product, ProdPad — great blogs to follow
Product Roadmaps Relaunched — a book by C. Todd Lombardo, Bruce McCarthy, Evan Ryan & Michael Connors
Mind the Product events & local meetups
The Daily Em — Emily's website
Follow Emily on Twitter: @thedailyem

Today's Sponsor

This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud.

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Episode 124: Deciphering GDPR with Aleth Gueguen Nov 02, 2018

The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You'll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

GDPR for SaaS — Aleth's website
General Data Protection Regulation (GDPR) — a Wikipedia article
How To Protect Your Users With The Privacy By Design Framework — an article by Heather Burns at Smashing Magazine
10 examples of best practice UX for obtaining marketing consent — an article by Ben Davis
Privacy in mobile apps — an ICO guide
Userlist.io — Jane's SaaS product (a typical data processor)
The GDPR Package — Aleth's consulting package for SaaS companies
Follow Aleth on Twitter: @pl4n3th

Today's Sponsor

This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

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Episode 123: Bridging the Execution Gap in Digital Strategy with Jonathon Hensley Oct 19, 2018

According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder & CEO of Emerge Interactive. You'll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Emerge Interactive — Jonathon's digital product agency
Balsamiq, Axure — wireframing tools
Insights by Emerge Interactive — a section with interviews, articles, and other resources
Download your free Digital Product Vision & Planning Checklist (and get a chance to win a free workshop) at emergeinsights.com/uibreakfast
Follow Jonathon on Twitter: @jonathonhensley

Today's Sponsor

This episode is brought to you by Balsamiq, the easiest-to-use wireframing tool. Balsamiq is great for collaborating with your team and getting everyone on the same page quickly! Try it free for 30 days at balsamiq.cloud.

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Episode 122: Starting New Projects with David Kadavy Oct 05, 2018

How do you find motivation and energy to create something new, something you've been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You'll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The Heart to Start, Design for Hackers — David's books
Love Your Work — David's podcast
How to Write a Book, Make Money Writing on the STEEM Blockchain — David's "short reads"
Self-discrepancy theory — a Wikipedia article
The Taste Gap: Ira Glass on the Secret of Creative Success, Animated in Living Typography — an article & video at Brain Pickings
Authority — a book by Nathan Barry
Your First $10k — a guide for creating products by Amy Hoy
Old Masters and Young Geniuses — a book by David Galenson
Steve Jobs’ 2005 Stanford Commencement Address
Seth Godin — Love Your Work, Episode 77
David's website
Follow David on Twitter: @kadavy

Today's Sponsor

This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud.

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Episode 121: Managing Customer Feedback with Sofia Quintero Sep 14, 2018

Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

NomNom — Sofia's company
Geckoboard — Sofia's previous place of work
Episode 112: Optimizing SaaS Trials with Alli Blum
Episode 116: Segmenting Your Users with Val Geisler
Airtable, Trello, Google Sheets — tools that can be used for recording customer feedback
The Spotlight Framework — a framework by David Cancel of Drift to make customer feedback actionable
What is Jobs to be Done (JTBD)? — an article by Alan Klement, creator of JTBD framework
What is Net Promoter? — how NPS is calculated
Inside Intercom — Intercom's blog
Fullstory, Mixpanel, Amplitude — popular analytics tools
Hungry for Insight — NomNom's blog
The Practical Handbook to Building Better Feedback Loops — a new free book by NomNom
Follow Sofia on Twitter: @Sofiaqt

Today's Sponsor

This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

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Episode 120: Web Design Equation with Sean Doran Aug 31, 2018

Wouldn't it be great to have a logical approach to creative disciplines? Today we talk about "the web design equation" — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You'll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Wiretap — Sean's place of work
Val Geisler, David Sherry, Dennis Field — some of our previous guests from Sean's community in Columbus, Ohio
The Web Design Equation — an episode of Sean's previous podcast, All of the Above
Atomic Design — a blog post by Brad Frost
Figma, Sketch, InVision Studio — popular design tools
Graceful Degradation — an article at Zurb
Mockaroo — random data generator for UI/UX
Web Content Accessibility Guidelines (WCAG)
Sean's website
Follow Sean on Twitter: @spjpgrd

Today's Sponsor

This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package.

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Episode 119: Emotional Targeting with Talia Wolf Aug 17, 2018

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

GetUplift — Talia's company
Emotional Targeting 101 — Talia's article at ConversionXL
What I Learned Analyzing 13 Years of Basecamp Home Pages — an article by Will Hoekenga
Forget Everything You Know About Color Psychology and Read This Guide — Talia's article on colors
GetUplift blog
Get your free conversion optimization resources at GetUpflift
Follow Talia on Twitter: @TaliaGw

Today's Sponsor

This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

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Episode 118: Customer Top Tasks with Gerry McGovern Aug 03, 2018

Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Gerry's website — customer experience insights published since 1996 (don't forget to subscribe)
Gerry's books
Identifying Customer Top Tasks — Gerry's article on Medium
Episode 111: Effective Website Navigation with Els Aerts
SurveyMonkey — a popular survey tool
Jared Spool, Jacob Nielsen — UX thought leaders that influenced Gerry's work
Optimal Workshop — great user research tools
MeasuringU by Jeff Sauro, This is HCD by Gerry Scullion — recommended UI/UX resources
Customer Carewords — Gerry's consulting website
Follow Gerry on Twitter: @gerrymcgovern

Today's Sponsor

This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud.

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Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx Jul 27, 2018

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Rob's consulting website
SaaS Resources — a project co-founded by Rob
The Effects of Highlighting a “Recommended” Pricing Plan — an article by Ben Labay at ConversionXL
Basecamp, HubSpot, Zendesk, Intercom, MailChimp — some of the SaaS pricing pages we talk about
Price Intelligently — a blog by Patrick Campbell
Episode 96: Building a Global Customer Base with Ed Freyfogle
The Anatomy of SaaS Pricing Strategy — a free book by Price Intelligently
The Ultimate SaaS Pricing Resources Guide — a guide by Kyle Poyar at OpenView Labs
Follow Rob on Twitter: @robturlinckx
Drop Rob a line and ask him for pricing advice at rob@robturlinckx.com

Today's Sponsor

This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

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Episode 116: Segmenting Your Users with Val Geisler Jul 20, 2018

Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Episode 102: SaaS Email Onboarding with Val Geisler — previous episode with Val
ConvertKit (now Seva) — Val's previous place of work
Userlist.io — Jane's SaaS product together with Benedikt Deicke and Claire Suellentrop
RightMessage — a popular personalization tool by Brennan Dunn and Shai Schechter
Episode 105: Website Personalization with Brennan Dunn
Intercom, Drip — pre-acquisition email automation tools
Drip, ActiveCampaign, Drift, Customer.io, Vero — post-acquisition email automation tools
Kissmetrics — a popular analytics tool
Val's website (make sure you subscribe for her famous onboarding teardowns)
Follow Val on Twitter: @lovevalgeisler

Today's Sponsor

This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.

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Episode 115: The Psychology of Addictive Products with Jeff Davidson Jul 13, 2018

We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

How to Design an Addictive Product — Jeff's article
Ivan Pavlov, Sigmund Freud, Harry Harlow, Abraham Maslow — some of the famous psychologists Jeff mentions
Thinking, Fast and Slow — a book by Daniel Kahneman
Intrinsic motivation, Maslow's hierarchy of needs — Wikipedia definitions
The Power of Habit — a book by Charles Duhigg
Reddit, Product Hunt, Hacker News, Designer News — popular websites with a content voting system
Jeff's consulting website
Follow Jeff on Medium
Follow Jeff on Twitter: @jeffdavidsond

Today's Sponsor

This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

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Episode 114: Product Demos Done Right with Aaron Krall Jul 06, 2018

What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You'll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

SaaS Growth Hacks — Aaron's famous Facebook group
Breakthrough Advertising — a book by Eugene M. Schwartz
24sessions — Aaron's favorite no-download tool for scheduling and conducting video calls
Zoom, GoToMeeting — other popular tools for video calls
Calendly, Book Like A Boss, YouCanBook.me — popular scheduling tools
Userlist.io — Jane's SaaS product with Benedikt Deicke and Claire Suellentrop
Aaron's blog
Follow Aaron on Twitter: @aaron_krall

Today's Sponsor

This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

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Episode 113: Designing Messaging Systems with Kostya Gorskiy Jun 29, 2018

Chats and messengers represent a huge design challenge: there's always room for innovation, but the users are deeply attached to existing UX patterns (think of the latest Skype update). Our guest today is Kostya Gorskiy, Design Lead at Intercom. We talk about their recent messenger redesign, peculiarities of popular chat platforms, and how to design a messaging interface for your own product.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Intercom — Kostya's current place of work
Yandex — Kostya's previous place of work as a design director
Product thinking: behind our new Messenger home screen — an article by Brian Donohue
Design for the Real World — a book by Victor Papanek
Inside Intercom — Intercom's blog & educational resources
Follow Kostya on Twitter: @k00

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This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.

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Episode 112: Optimizing SaaS Trials with Alli Blum Jun 22, 2018

Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Alli's consulting website
NomNom — Alli's favorite tool for aggregating customer feedback and user research
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Putting the (Onboarding) Cart Before the (Product) Horse — slides from Alli's talk at MicroConf 2018
The Sustainable SaaS: What Permaculture Can Teach Us About Building Software — Marie Poulin's talk recap from MicroConf 2018
Inside Growth at Wistia: The Process Behind Our A/B Tests — an article by Andrew Capland how they've ran over 150 A/B tests to improve their conversion rates
Recommender system (recommendation engine) — a Wikipedia article
Get Alli's free course on SaaS trial optimization
Follow Alli on Twitter: @AlliBlum

Today's Sponsor

This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.

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Episode 111: Effective Website Navigation with Els Aerts Jun 15, 2018

We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

AGConsult — Els' agency
Identifying Customer Top Tasks — an article by Gerry McGovern
Treejack, OptimalSort — tools by Optimal Workshop for tree testing and card sorting
Balsamiq, Axure, InVision — prototyping tools
Information Scent — a definition at Optimizely Glossary
Navigation versus search — Els' article
GOV.UK — a good website example without top navigation
Jakob Nielsen, Jared Spool, Gerry McGovern — usability authorities to follow
CTAConf 2018 — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada)
Follow Els on Twitter: @els_aerts
Get €200 off user research training by AGConsult Academy using promocode UIBREAKFAST (valid until June 31, 2018)

Today's Sponsor

This episode is brought to you by Balsamiq. This super easy-to-use wireframing tool can help you and your team get user interface ideas down before you start coding or sweating the details on fancier tools. Try it free for 30 days at balsamiq.cloud.

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Episode 110: What Makes an Awesome Product Strategy with Zack Naylor Jun 08, 2018

What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Aurelius — Zack's product, user research and insights platform
Aurelius Podcast — their podcast
The Nerdery — Zack's previous place of work
Why The Best Design and Product Teams Decide What, Then How — Zack's article on strategy vs tactics
Objectives and key results (OKR) — a popular framework for defining and tracking objectives and their outcomes
The Exact Customer Research Process We Used for Userlist.io — an article by Claire Suellentrop, Jane's co-founder
Aurelius Podcast: Episode 18 with Patrick Campbell — an episode on customer development, user research for pricing and using data for better decisions
Product/market fit — a term that defines the degree to which a product satisfies a strong market demand
Ask 37signals: How do you say no? — an article by Jason Fried
Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results — a book by Christina Wodtke
Just Enough Research — a book by Erica Hall
Indi Young — a famous data scientist and researcher
How to Win Friends & Influence People — a book by Dale Carnegie
Follow Aurelius Blog
Follow Zack on Twitter: @zacknaylor

Today's Sponsor

This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

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Episode 109: Mastering Google Analytics with Jeff Sauer Jun 01, 2018

According to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You'll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Jeffalytics — Jeff's consulting & training company
Google Analytics Certification Course — Jeff's premium GA program
Quill Engage — a tool for sending GA reports
Google Data Studio — Google's dashboard service
Tiny Reminder, RightMessage — examples of products with low level of awareness
Jeffalytics YouTube channel and blog — Jeff's free resources on the topic
MEASURESCHOOL, Simo Ahava's blog, Analytics Mania, Optimize Smart — other great blogs on analytics
Sign up for Jeff's free Analytics Mini-Course
Follow Jeff on Twitter: @jeffsauer

Today's Sponsor

This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.

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Episode 108: How Startup Accelerators Work with Nina Stepanov May 25, 2018

What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate and Head of Platform at Acceleprise. You'll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Acceleprise — the global SaaS accelerator where Nina works
Y Combinator, Techstars — other famous accelerators
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist — a book by Brad Feld, Jason Mendelson, and Dick Costolo
Apply for Acceleprise on AngelList
Follow Nina on Twitter: @ninarstepanov

Today's Sponsor

This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.

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Episode 107: Growing Design Teams with Andy Vitale May 18, 2018

How do you help a team of creative professionals achieve their best results? Our guest today is Andy Vitale, the director of user experience at Polaris Industries. You'll learn how to manage and grow an in-house design team, bring new members up to speed, and optimize the UX process.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Polaris Industries — Andy's company
Polaris UX Design Principles
Org Design for Design Orgs: Building and Managing In-House Design Teams — a book by Peter Merholz and Kristin Skinner
Design Is a Job, You’re My Favorite Client — books by Mike Monteiro published by A Book Apart
Andy's website
Follow Andy on Twitter: @andyvitale

Today's Sponsor

This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io

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Episode 106: Designing Decentralized Apps with Matt Cyrankiewicz May 11, 2018

What does the world of decentralized apps (dapps) hold for us? Our guest today is Matt Cyrankiewicz — a designer, creative director and founder at HOO KOO E KOO. Matt explains how dapps work, what makes them so challenging UX-wise, and shares his insights on the future of this exciting ecosystem.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

HOO KOO E KOO — Matt's digital product studio
Decentralized application (dapp), distributed ledger, decentralized autonomous organization (DAO) — Wikipedia articles
Is Coinbase creating a centralized or decentralized financial system?
Hashgraph wants to give you the benefits of blockchain without the limitations
CryptoKitties — a famous game using blockchain technology
MetaMask, Ethereum — other blockchain projects mentioned
Venmo — a popular money transfer service
Understanding off-chain transactions in blockchain for fun and profit
AxiomZen — a studio behind CryptoKitties
Dissecting the Ethereum whitepaper in four minutes
The Quiet Master of Cryptocurrency — an interview with Nick Szabo by Tim Ferriss
Follow Matt on Medium

Today's Sponsor

This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io

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Episode 105: Website Personalization with Brennan Dunn May 04, 2018

Custom sales copy will always outperform general copy — with very little effort on your side. That's the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

RightMessage — Brennan's personalization tool, co-founded with Shai Schechter
Double Your Freelancing — Brennan's famous resource for freelancers and consultants
Planscope — Brennan's previous SaaS (acquired in 2016)
Laura Elizabeth — the designer who works on RightMessage
Episode 103: UX Personalization with Samuel Hulick
Personalizing ConvertKit.com — a video case study by RightMessage
Optimizely — a popular A/B testing tool
Bookify — another product mentioned as a case study
The Anatomy of a Six-Figure Email Course — Brennan's article at GrowthLab
5 Ways to Use Personalization to Grow Your SaaS — Brennan's article for Baremetrics
The Personalization Masterclass — Brennan's course on personalization
RightMessage learning center (free content)
See personalization in action at rightmessage.com/uibreakfast
Follow Brennan on Twitter: @brennandunn

Today's Sponsor

This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io

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Episode 104: Qualifying Clients with Matt Inglot Apr 27, 2018

Is that new project really worth your attention? Should you say "yes" to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You'll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Freelance Transformation — Matt's famous podcast
Tilted Pixel — Matt's agency
Episode 100: Leveling Up with Patrick McKenzie
3 Reasons You Should Be Roadmapping — an article by Brennan Dunn
FT 141: Become Known In Your Niche with Mike Julian
FT 139: Building a Company of One with Paul Jarvis
FT 132: Specialize, Simplify, Profit! with Kurt Elster
Get the free course on winning freelance clients at Freelance Transformation
Follow Matt on Twitter: @mattinglot

Today's Sponsor

This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package.

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Episode 103: UX Personalization with Samuel Hulick Apr 20, 2018

Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

UserOnboard — Samuel's website
The Elements of User Onboarding — Samuel's book
RightMessage — Brennan Dunn's personalization tool
Baremetrics Demo — a live sample dashboard with their own real data
Publishers Haven't Realized Just How Big a Deal GDPR is — a good article on GDPR
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
The Anatomy of a Six-Figure Email Course — an extensive article by Brennan Dunn
User Onboarding Best Practices — some of Samuel's best articles on user onboarding
Follow Samuel on Twitter: @SamuelHulick

Today's Sponsor

This episode is brought to you by Feedier. Sick and tired of non valuable customer feedback? Meet Feedier, the next generation feedback application. Understanding your rewarded and empowered customers starts now. No more time-wasting surveys. They win, you win! Sign up for your free plan at feedier.com/uibreakfast, and get your first 3 months free on the Standard plan if you decide to upgrade.

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Episode 102: SaaS Email Onboarding with Val Geisler Apr 13, 2018

We all receive plenty of "let's get started" emails when we sign up for new software. Some of them stand out, the rest don't even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You'll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

ConvertKit — Val's previous place of work
Matt Ragland — user onboarding specialist at ConvertKit
Episode 100: Leveling Up with Patrick McKenzie
Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop
Litmus Live, Business of Software — some of Val's favorite conferences
Mixmax, DeepDyve — some of Val's recent email onboarding teardowns (see more here)
Why This Bootstrapped SaaS Requires a Credit Card to Signup for a Trial — an article by Nathan Powell at Nusii blog
Tiny Reminder — Jane's previous SaaS (now acquired by Nusii)
Episode 64: Making Freemium Work with Bridget Harris
Val's website
Download The Dinner Party Strategy, Val's free book on great customer experience
Follow Val on Twitter: @lovevalgeisler

Today's Sponsor

This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io.

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Episode 101: Designing Templates with Seth Coelen Apr 06, 2018

Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You'll learn the success story behind his product, and get tips for building (and selling) design resources on your own.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Bootsketch — Seth's design library we're talking about
Introducing Bootsketch: Design Sites Faster — Seth's blog post about launching Bootsketch
Mark Otto — co-creator of Bootstrap (see his tweet about Bootsketch)
Sketch News — newsletter from Sketch
Sketch Runner — a Sketch utility
Marketch, Zeplin, InVision Inspect — tools that bridge design and development
Seth's website
Follow Seth on Twitter: @WhatsNewSaes
Use your special promocode UIBREAKFAST on checkout to get 20% off Bootsketch

Today's Sponsor

This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io.

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Episode 100: Leveling Up with Patrick McKenzie Apr 02, 2018

It's episode one hundred today — and we have a spectacular guest to celebrate! It's Patrick McKenzie, a SaaS thought leader who doesn't need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

How I went from $100-an-hour programming to $X0,000-a-week consulting — Patrick's article that changed Jane's business many years ago
Bingo Card Creator, Appointment Reminder, Starfighter — some of Patrick's previous projects
Stripe Atlas — Patrick's current place of work
Stripe Atlas Guides — guides on running an internet business
The Business of SaaS by Patrick McKenzie, Networking for Founders by Stephanie Hurlburt — some of these guides
Leveling Up — Patrick's talk recap from MicroConf Europe 2015
Episode 89: SaaS vs Ecommerce with Josh Pigford — an episode where Josh Pigford talks about Cedar & Sail, his craft and ecommerce business
Patrick's website
Follow Patrick on Twitter: @patio11

Today's Sponsor

This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package.

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Episode 99: Running a Product Agnostic Team with Natalie Nagele Mar 16, 2018

What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Wildbit — Natalie's company
Beanstalk, Postmark, Conveyor, Deploybot (acquired) — Wildbit's products
JD Graffam, Serial Acquirer of SaaS Apps — an interview with JD Graffam by Garrett Dimon (his former product Sifter now also belongs to JD)
Slack, Jira, Basecamp, Confluence — communication and project management tools used by Wildbit
Pigeonbot — a tool that sends email from Slack
Experimenting with a 4-day work week, 4-day work week update — articles on how Wildbit adopted a shorter work week
Follow Natalie on Twitter: @natalienagele

Today's Sponsor

This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try the new web app free for 30 days at balsamiq.cloud — you’ll be productive in no time!

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Episode 98: Value-Based Design with Nick Disabato Mar 09, 2018

How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Draft — Nick's design consultancy
Value Based Design — Nick's upcoming book
Episode 36: Research-Driven A/B Testing with Nick Disabato — Nick's previous episode
Cadence & Slang — Nick's book about interaction design
Pricing Creativity — a book by Blair Enns
What to Learn From Tropicana’s Packaging Redesign Failure?
Draft's best case studies
Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales page)
Average Revenue per User (ARPU), Average Order Value (AOV) — popular key performance indicators (KPIs)
Mobile First — a book by Luke Wroblewski
Kissmetrics, Annielytics, ConversionXL — great resources to learn about Google Analytics
Sample application form for Draft Revise
Give It Five Minutes — an article by Jason Fried
Follow Nick on Twitter: @nickd

Today's Sponsor

This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud.

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Episode 97: How to Escape Hourly Billing with Jonathan Stark Mar 02, 2018

Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You'll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Hourly Billing Is Nuts — Jonathan's book we're talking about
Episode 68: Conversational UX with Jonathan Stark — our previous episode with Jonathan
The Freelancer's Roadmap — Jonathan's upcoming book
Productized Consulting with Guest Jane Portman — a recent episode at Jonathan's podcast, Ditching Hourly
How To Price Design Services & Make More Money — a talk by Chris Do (how to charge 10 times more for a logo)
The Why Conversation — another episode at Jonathan's podcast
Value Pricing Bootcamp — Jonathan's free email course
Follow Jonathan on Twitter: @jonathanstark
Get 30% off any package of Hourly Billing Is Nuts using your special promocode UIBREAKFAST

Today's Sponsor

This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io.

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Episode 96: Building a Global Customer Base with Ed Freyfogle Feb 24, 2018

Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

OpenCage Geocoder — Ed's company, a service that converts coordinates to and from places
MicroConf, MicroConf Europe — conferences we discuss
Episode 59: International UX with Joe Leech
Quaderno — a tool for managing sales tax automatically
Stripe, Xero — tools for handling payments and accounting
ipinfo.io — an IP identification service
Ed's personal website
Follow Ed and his company on Twitter: @freyfogle, @OpenCageData
Try OpenCage Geocoder free and use promocode UIBREAKFAST on checkout to get your 10% lifetime discount

Today's Sponsor

This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package.

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Episode 95: Overcoming Emotional Founder Challenges with Sherry Walling Feb 16, 2018

Being a founder is a tough, lonely job. How do you stay sane (and happy) on this journey? Our special guest today is Sherry Walling — a clinical psychologist, founder of ZenFounder, podcaster, and author. We discuss how founders can overcome their emotional challenges, how to make sure that your family is on your side, and how to maintain physical and emotional health.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

ZenFounder — Sherry's podcast with Rob Walling
The Entrepreneur's Guide to Keeping Your S**t Together — Sherry's upcoming book with Rob Walling
ZenTribes — Sherry's group program for entrepreneurs
MastermindJam — a matchmaking service for mastermind groups
MicroConf, DYFConf, WordCamp, Business of Software, Rhodium Weekend, FemtoConf, BaconBiz — some of Sherry's (and Jane's) favorite conferences
Episode 45: Onboarding Your Spouse — an episode of ZenFounder podcast
Sherry's website
Follow Sherry on Twitter: @zenfounder

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Episode 94: Optimizing Processes in a UX Team with Kurt Schmidt Feb 09, 2018

Building a product is never a simple linear process, not to mention processes in large UX teams. Our guest today is Kurt Shmidt, the president of Foundry and host of The Schmidt List podcast. You'll learn what makes a good design team, what tools and methods are available, how to distribute tasks and make smooth transitions between different project stages.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Foundry — Kurt's agency we're talking about
The Schmidt List — Kurt's podcast
Adobe Illustrator, Sketch, InVision, Adobe XD — tools for prototyping and UI/UX design
ADA Compliance — standards for accessible design
ZURB Foundation — a famous framework originating from an agency
Aha!, Trello, Jira, Slack — tools for product & project management
Follow Kurt on LinkedIn
Follow Kurt on Twitter: @KRTS

Today's Sponsor

This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud.

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Episode 93: Copying vs Stealing with Ferdinand Vogler Feb 02, 2018

Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn't be afraid of repeating yourself in your own work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Allergolink — Ferdinand's product
Your logo is copied — Ferdinand's article on the topic
Logo Modernism — a book by Jens Müller and R. Roger Remington
Everything is a Remix — video series by Kirby Ferguson
Hunter S. Thompson Typed Out The Great Gatsby & A Farewell to Arms Word for Word: A Method for Learning How to Write Like the Masters
Dieter Rams: 10 Timeless Commandments for Good Design
Ferdinand's website
Follow Ferdinand on Twitter: @ferdinandvogler

Today's Sponsor

This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud

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Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop Jan 26, 2018

This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt
Love Your Customers — Claire's website
Websites that Convert — Claire's book
Forget the Funnel — free SaaS marketing workshops (Claire's training project with Georgiana Laudi)
Tiny Reminder — Jane's previous SaaS product (now acquired by Nusii)
Intercom, FullStory — SaaS products we're mentioning
The Three-Hour Brand Sprint — an article by Jake Knapp that we used to conduct our brand sprint
FemtoConf — a conference for self-funded software companies in Darmstadt, Germany
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Calendly, Zoom (or Skype), Rev — tools to faciliate customer interviews
Amy Screams at Software — Amy Hoy's podcast recording that we transcribed and used for research
Sweep — Amy Hoy's new SaaS product
Follow Claire, Benedikt, and Userlist.io on Twitter: @ClaireSuellen, @benediktdeicke, @Userlistio

Today's Sponsor

This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package.

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Episode 91: Meaningful Motion in UX with Adrian Zumbrunnen Jan 19, 2018

Meaningful motion can make a huge difference in your product, yet it's so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who's responsible for the implementation, how to document transitions when you hand off your work, and how to "breathe life" into an existing web app.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Google Lens, Google Assistant — Google products Adrian is currently working on
Smart Transitions In User Experience Design — Adrian's article in Smashing Magazine
Meaningful Motion in Design — Adrian's recent talk
UX Bear — Adrian's chatbot collaboration with UX Design Collective (more details in this post)
Disney's Twelve Basic Principles of Animation
Spatial Interfaces, Transitional Interfaces — must-read articles by Pasquale D’Silva
Animate.css — a cross-browser library of CSS animations
Brutalist Websites — a collection of websites demonstrating the brutalism trend
Userlist.io — Jane's new SaaS product with Benedikt Deicke and Claire Suellentrop
Adrian's website
Follow Adrian on Twitter: @azumbrunnen_

Today's Sponsor

This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try the new web app free for 30 days at balsamiq.cloud — you’ll be productive in no time!

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Episode 90: Executing on Product Ideas with Marc Köhlbrugge Jan 11, 2018

The world would be a different place if all ideas were brought to life! Even getting started is hard, not to mention making it to the launch. Today our guest is the awesome Marc Köhlbrugge, founder of BetaList and multiple other products. Marc shares some of his product stories, and we discuss methods and tools for building software products more effectively.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

BetaList, Faces, Submit.co, Request For Startup, Changelog, WIP.chat — Marc's products
Zero to One: How to execute on your ideas — Chapter 1, Chapter 2, Chapter 3 — Marc's guide
10 Guaranteed Ways to Become More Productive Right Now, One Will Amaze You! — Marc's article
Episode 37: Customer Support Done Right with Alex Yumashev
Userlist.io — Jane's new SaaS product
Bullet Train — Ruby on Rails "SaaS-in-a-box" framework by Andrew Culver
CRUD (Create, Read, Update, Delete) — a common term for the most basic UI features
Bootstrap — one of the most popular front-end frameworks
Zapier, IFTTT — tools for connecting multiple apps together into workflows
Made Without Code — a website featuring startups built without code
Marc's blog on Medium
Follow Marc on Twitter: @marckohlbrugge

Today's Sponsor

This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud.

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Episode 89: SaaS vs Ecommerce with Josh Pigford Jan 04, 2018

How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Baremetrics — Josh's SaaS company
Cedar & Sail — Josh's ecommerce business we're talking about
Giga Omni Media Acquires TheAppleBlog (2008)
Josh's website
Drop Josh a line at josh@joshpigford.com
Follow Josh on Twitter: @Shpigford

Today's Sponsor

This episode is brought to you by Ops Calendar — a smarter content calendar. Whether you're producing blog posts, podcasts, or anything else on a recurring basis, Ops Calendar can automate the process. Their smart checklists automate due dates and teammate assignments. Their smart social posting lets you schedule a queue of posts to promote each piece of content. You can even connect Google Analytics and see traffic and conversions on a post-by-post basis, right in your calendar. Go to opscalendar.com, mention UIBREAKFAST and get 30% off any plan for your first 6 months.

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Episode 88: Ethical UX with Trine Falbe Dec 30, 2017

A frightening fact: everything you do online can be tracked and used against your interest. How can we fix that? Our guest today is the awesome Trine Falbe — an ethical experience design consultant, speaker, teacher, and author. We talk about "black hat" and "white hat" UX practices, privacy problems, products for children, and what UX designers can do to protect their users.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

White Hat UX — a book by Trine Falbe, Kim Andersen and Martin Michael Frederiksen
General Data Protection Regulation (GDPR) — a new regulation to strengthen and unify data protection for all individuals within the European Union
Trine's website
Follow Trine on LinkedIn
Follow Trine on Twitter: @trinefalbe

Today's Sponsor

This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud.

Interested in sponsoring an episode? Learn more here.

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Episode 87: Design in the Real World with William Channer Dec 23, 2017

Here's another episode to make you reflect on our industry during the holidays! Our guest is William Channer — co-founder of Panda, host of the Dorm Room Tycoon podcast, and the founder of Interface lovers. William shares interesting stories from his podcasting experience, as well as insights about the startup industry and product design.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Panda — William's product, a smart news reader
Dorm Room Tycoon — William's podcast
Interface Lovers — William's project, online magazine for creative professionals
Timothy Achumba — co-founder and designer of Interface Lovers
On Writing Well — an episode with Malcolm Gladwell at the Dorm Room Tycoon
Follow William on Twitter: @williamchanner

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for busy people. Need something on time? Tiny Reminder will play "bad cop" instead of you by sending friendly notifications! It works great for collecting guest information, speaker slides, articles, or anything else. Sign up free at tinyreminder.com

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Episode 86: The Future of UX with Khoi Vinh Dec 15, 2017

What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Adobe XD — Adobe's latest UX design tool
The Design of Everyday Things — a book by Don Norman
Co.Design, Quartz — resources recommended by Khoi
Subtraction — Khoi's website
Follow Khoi on Twitter: @khoi

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com

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Episode 85: Validating Your SaaS Product with Brian Casel Dec 08, 2017

How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Audience Ops — Brian's productized service
Ops Calendar — Brian's SaaS product we're talking about
Bootstrapped Web — Brian's podcast with Jordan Gal
iThemes, Press75, WooThemes — pioneers in the world of WordPress themes
Big Snow Tiny Conf — Brian's conference with Brad Touesnard
Restaurant Engine — Brian's previous productized service (now acquired)
Productize — Brian's course on productized consulting
Zero to Validating a SaaS: A Step-by-Step Recap — Brian's article we're talking about
Episode 64: Making Freemium Work with Bridget Harris
Tiny Reminder — Jane's SaaS product
Episode 37: Customer Support Done Right with Alex Yumashev — an episode where Alex recommends to start with a popular product niche (e.g. a helpdesk)
Stair-Stepping From Productized Consulting to SaaS with Jane Portman — Jane's recent interview at Brian's podcast
Brian's website
Follow Brian on Twitter: @casjam
Mention UIBREAKFAST to get 30% off your first 3 months of Ops Calendar

Today's Sponsor

This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud

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Episode 84: Storytelling in UX with Dan Nessler Nov 30, 2017

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Hinderling Volkart — Dan's company
6 storytelling principles to improve your UX — Dan's article we're talking about
How great leaders inspire action — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?"
Features vs. Benefits — a UX metaphor by Samuel Hulick featuring Mario and the flower
Emotional Design — a book by Don Normal
Episode 82: Healthy Ending Experiences with Joe Macleod
Ends. — a book by Joe Macleod on ending experiences
Medium, Dribbble — great places for sharing work
The FWA, Awwwards — the most famous award websites
Dan's website
Follow Dan on Medium
Follow Dan on Twitter: @nessie420

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com

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Recommend a Guest

I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please email me with your ideas. Let me know what they do and what topic they could talk about.

Episode 83: Building a Unique Identity with Melissa Eggleston Nov 02, 2017

How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The Zombie Business Cure — Melissa's book we're talking about, written with Julie Lellis as a co-author
Lenovo — Melissa's place of work
Trauma-Informed Website Resources
Buffer + Transparency — special page created by Buffer to celebrate transparency as their key value
Baremetrics demo — a dashboard featuring their own numbers
Differentiate Your Business Through User Experience Research — an article featuring Aga Bojko, the director of UX for Indiegogo
New Dropbox design
Interviewing Users — a book by Steve Portigal
5 Keys to Developing a Strong Tone of Voice in Your Content Marketing — an article by Ann Handley where she asks to "mask the logo on your site"
Everybody Writes — a book by Ann Handley
Seth Godin's blog
Melissa's website
Follow Melissa on Twitter: @melissa_egg

Today's Sponsor

This episode is brought to you by RefineAI — a tool for measuring the emotional appeal and engagement of your video ads. This simple solution lets you automatically test your videos with real people and get insights back in real time. Schedule a demo at refineai.com/uibreakfast and receive 20% off your first year if you decide to sign up.

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Episode 82: Healthy Ending Experiences with Joe Macleod Oct 27, 2017

We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Ends. — Joe's book on ending experiences
ustwo — Joe's previous company
Alvaro Arregui — author of the book cover art
The Life-Changing Magic of Tidying — a book by Marie Kondo
Our Incredible Journey — a collection of startup exit stories by Phil Gyford
Joe's website
Get the free sample chapter of Joe's book
Follow Joe on Twitter: @mrmacleod

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com.

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Episode 81: Writing & Publishing Professional Books with Rachel Andrew Oct 24, 2017

A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The New CSS Layout — Rachel's new book
Perch CMS — Rachel's product with Drew McLellan
The list of Rachel's 22 books
An Event Apart, CSS Dev, Smashing Conf — some of Rachel's favorite conferences
Notist — a new product for conference speakers by Drew and Rachel
A Book Apart — Rachel's latest publisher
The CSS Anthology — one of Rachel's most popular books
Authority — a book by Nathan Barry
How to write content for an international audience — an article by Joe Leech
The Brain Audit — one of Jane's favorite books by Sean D'Souza
Smashing Magazine, A List Apart — websites where Rachel helps as an editor
Rachel's website
Follow Rachel on Twitter: @rachelandrew

Today's Sponsor

This episode is brought to you by Extra, a social media automation tool for brands. What's the real cost of spending some of your most productive hours on social media management? Extra will drastically reduce the amount of time that you spend stocking up your social media queues, allowing to focus on what matters most. Sign up for early access at extra.ai

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Episode 80: Design Systems Engineering with James Stone Oct 13, 2017

Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Design Systems Accelerator — James's new project
Zurb Foundation, Bootstrap — popular front-end frameworks
Zurb's Youtube Channel
Zurb's Starter Projects
Lightning Design System — a design system by Salesforce
Nathan Curtis (writing for EightShapes) — recommended reading on design systems
James's website
CSS Box Model Course, Living (Coded) Styleguide in 60-minutes — James's training products
Get your special discount on some of James's products
Take the free Design Systems Crash Course
Follow James on Twitter: @JAMESSTONEco

Today's Sponsor

This episode is brought to you by Zencastr. It's the easiest way to record your podcasts in studio quality, free from any Skype glitches or artifacts — like we do here at UI Breakfast. Simply send a link to your guests, and they will be recorded in separate tracks straight from their browser! To check it out, go to zencastr.com and use your promocode UIBREAKFAST to get 20% off your first three months.

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Episode 79: Typography in UI Design with Rafal Tomal Oct 06, 2017

Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Rainmaker Digital — Rafal's company (also StudioPress, Copyblogger)
typespiration.com — Rafal's typography project
The Essential Web Design Handbook — Rafal's book on designing websites
Hack Your Design — Rafal's new book with Chris Garrett
Museo Sans, Merriweather — some of Rafal's favorite web fonts
Acumin Pro, Roboto — some of Jane's favorite web fonts
Streamline Icons, Symbolset, Dutchicon — our favorite icon resources
Typewolf — a typography project by Jeremiah Shoaf that inspired Rafal
Rafal's website (some amazing illustrations there)
Follow Rafal on Dribbble
Follow Rafal on Twitter: @RafalTomal
Get 20% off Rafal's book

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.

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Episode 78: Customer-Driven Organic Growth with Ashley Greene Sep 30, 2017

We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Instratify — Ashley's consulting and training company
ZenTribes — peer support group for entrepreneurs by Sherry Walling
AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter
"Toyota's 5 Why's — the iterative interrogative technique
Rev — Ashley's transcription service of choice
FourEyes, SurveyMonkey — survey tools
Amplitude, Kissmetrics, Woopra, Mixpanel, [Google Analytics — analytics tools
FullStory, Hotjar — more tools for tracking user experience
What is a North Star Metric?
What Is Net Promoter Score?
The Spotlight Framework by David Cancel
5 Habits to Building Better Products Faster — a book by Hiten Shah
Hypergrowth — a book by David Cancel
Lean Analytics — a book by Alistair Croll and Ben Yoskovitz
Hooked: How to Build Habit-Forming Products — a book by Nir Eyal with Ryan Hoover
To Sell Is Human — a book by Daniel H. Pink
Uncover Insights in 60 Minutes for Rapid Growth with a Single Survey — Ashley's workshop
Visit Ashley's website
Follow Ashley on Twitter: @AshleyKGreene
Drop Ashley a line at ashley@instratify.co

Today's Sponsor

This episode is brought to you by Jamf Now. This service helps businesses manage Apple devices in the workplace. It makes managing and securing every work iPhone, iPad, and Mac easier than ever. See the power of Jamf Now for yourself! Create an account today at jamf.com/uibreakfast and start managing your first three devices for free.

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Episode 77: UX Roadmapping with David Pasztor Sep 22, 2017

The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

UX Studio — David's company
Product Design — David's book on designing digital products
Designing Web Usability — a classic book by Jakob Nielsen
UX in Product Roadmaps: How to plan your design activities? — David's article
Trello, Jira, Confluence, Aha!, ProdPad, Asana, Basecamp — planning tools
Mind the Product, Insights Blog by Silicon Valley Product Group (by Marty Cagan) — great resources on product design
Follow David on Twitter: @pasztordavid

Today's Sponsor

This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

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Episode 76: Self-Care for the Creatives with Femke van Schoonhoven Sep 15, 2017

Oh, it's so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You'll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Atomic, Uber — Femke's previous and current places of work
Design Life — Femke's podcast with Charli Marie
Femke's blog
We need more crappy work — Femke's article
Sarah Dayan, Eric Friedensohn, Scotty Russell — designers and artists followed by Femke
Design Life 083: What to do when you’re overwhelmed
Bullet Journal — a website on bullet journaling
Episode 72: Creative Habits and Routines with Tomas Laurinavicius
Femke's website
Join Femke's newsletter
Follow Femke on Twitter: @femkesvs

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners.

If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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Episode 75: Organizing a UX Research Panel with Ashley Warren Sep 08, 2017

Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

ShortStack — Ashley's company
Why UX Researchers Should Create a Research Panel — Ashley's article
Hotjar — a tool for recording user sessions (and other types of analytics)
Microsoft Excel, Google Spreadsheets, Google Docs — tools for documenting the results
UsabilityHub — a tool for remote user testing
UsabilityHub blog, ConversionXL blog, Journal of Usability Studies — great resources for user testing
Ashley's website
Follow Ashley and ShortStack on Twitter: @ashleynhwarren, @shortstacklab
Drop Ashley a line at ashley@shortstacklab.com

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

Create and send professional looking invoices in less than 30 seconds.
Set up online payments with just a couple of clicks and get paid up to 4 days faster.
See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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Episode 74: Social Media for Brands with Liam Sarsfield Sep 01, 2017

What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Episode 20: Mastering Creative Direction with Liam Sarsfield — our previous episode with Liam
Extra — social media automation tool (co-founded by Liam and Matthew Lehner)
Literistic — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships)
MetaLab, Pixel Union (their ecommerce division) — Liam's previous place of work
MeetEdgar, Buffer — popular social media scheduling tools
The Very Best Branded Twitter Accounts. Part I: Tactics — Liam's article about 7 best tactics for brand accounts
@SlackHQ, @cushionapp, @Wendys — great examples of brand accounts on Twitter
No Real Experiences: Authenticity for Social Marketers — Liam's article on authenticity
Follow Extra on Twitter: @ExtraAI
Follow Liam and Matthew on Twitter: @liamsarsfield, @matthewpearse

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

Create and send professional looking invoices in less than 30 seconds.
Set up online payments with just a couple of clicks and get paid up to 4 days faster.
See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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Episode 73: Minimizing UX Debt with Jack Moffett Aug 25, 2017

Does your product suffer from inconsistent behavior or performance? Then you're probably dealing with UX debt. In this episode, we're tackling this problem with our special guest Jack Moffett, a famous interaction designer and author. You'll learn about three primary sources of UX debt, how to put together a UX debt inventory, how to deal with the issues and prevent potential problems in future.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

CDG, a Boeing company — Jack's place of work
Bridging UX and Web Development — Jack's book
Eliminate UX Debt — Jack's book with UXPin
Enterprise UX — a conference Jack recommends
Managing UX Debt — upcoming IxDA meetup in Oslo (November 16, 2017)
The 3-Step Guide to Erasing Your UX Debt — Jack's article at UXPin (read about UX debt inventory)
DesignAday — Jack's blog
Follow Jack on Twitter: @jackmoffett

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try it free for 30 days at balsamiq.com — you’ll be productive in no time!

Interested in sponsoring an episode? Learn more here.

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Episode 72: Creative Habits and Routines with Tomas Laurinavicius Aug 18, 2017

What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Despreneur Magazine — Tomas's previous project, now acquired
Mobile Design Book — Tomas's book with Paula Borowska
Tomas's interview series featuring Paul Jarvis, Jason Zook, Patricia Parkinson (polymath), Nat Eliason, Matiss Ansviesulis
16 Personalities — awesome free personality test
Tomas's website
Tomas's newsletter
Follow Tomas on Twitter: @tomaslau

Today's Sponsor

This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually especially if you’re not a numbers person.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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Episode 71: Getting Started in Technical Training with Reuven Lerner Aug 11, 2017

Technical training is a great place to be: instructors get paid well for teaching domain knowledge to large companies (who have dedicated budgets). But how do you get your foot in the door? In this episode, Reuven Lerner — a famous trainer, author, and consultant — gives us a detailed introduction into the industry. You'll learn what the training process looks like, what kind of knowledge you need, and how to land your first training gig.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Training From the Back of the Room! — a book by Sharon L. Bowman
Telling Ain't Training — a book by Harold D. Stolovitch and Erica J. Keeps
How People Learn: Brain, Mind, Experience, and School — a famous textbook on cognitive science
Steve Martin Teaches Comedy — a course on crafting jokes
Reuven's website
Reuven's blog
Trainer Weekly, Better Developer, Mandarin Weekly, Weekly Python Exercise — Reuven's newsletters
Follow Reuven on Twitter: @reuvenmlerner

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 70: Articulating Design Decisions with Tom Greever Aug 04, 2017

"Selling" your work to team members and stakeholders is a huge part of designer's success. Today we're digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You'll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Bitovi — Tom's company
Articulating Design Decisions — Tom's book with O'Reilly
Axure — Tom's prototyping tool of choice
Designing Modular UI Systems Via Style Guide-Driven Development — article by Adriana De La Cuadra in Smashing Magazine
Tom's website
Follow Tom on LinkedIn
Follow Tom on Twitter: @tomgreever

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

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Episode 69: Switching to UI/UX with Nick Babich Jul 27, 2017

How do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You'll learn about the skills, tools, methods, and resources to fuel your UI/UX career.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

UX Planet — Nick's main project we're talking about
5 Tips for Graphic Designers Switching to UX Design — Nick's recent article
The Design of Everyday Things — a book by Don Norman
Smashing Magazine, Adobe blog, Webdesigner Depot, UX Booth, Creative Bloq — must-read UI/UX resources
Balsamiq, AdobeXD, Evernote, Adobe Photoshop, Adobe Illustrator — Nick's UX toolset (Jane also recommends Sketch)
Behance, Dribbble, UI Movement — places to get inspiration from other people's work
Daily UI Design Challenge — free 100-day newsletter
Medium, UX Planet — places to publish your UI/UX posts to get exposure
Push.conference (the next one is October 20-21, 2017 in Munich) — one of Nick's favorite conferences
Nick's website
Follow Nick on Twitter: @101babich

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

Create and send professional looking invoices in less than 30 seconds.
Set up online payments with just a couple of clicks and get paid up to 4 days faster.
See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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Episode 68: Conversational UX with Jonathan Stark Jul 21, 2017

The show is back from the summer break! Today we're exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You'll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Building iPhone Apps with HTML, CSS, and JavaScript — Jonathan's book with O'Reilly
Hourly Billing is Nuts — Jonathan's book on pricing your services
It's Alive — Facebook chatbot builder
Amazon AI — Amazon's service for natural language understanding (NLU), automatic speech recognition (ASR), visual search and image recognition, text-to-speech (TTS), and machine learning (ML)
Applying Built-in Hacks of Conversation to Your Voice UI — video from Google I/O 2017
Crafting a Conversation — a walk-through guide from Actions on Google
API.AI — a tool for building conversational experiences
Shakespeare — Jonathan's prototyping project
Jonathan's website
Follow Jonathan on Twitter: @jonathanstark

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. Are you racing against the clock, wrapping up three projects at once, while facing a mountain of paperwork? There is a better way! FreshBooks has been redesigned from the ground up and custom built for exactly the way you work. It's the simplest way to be more productive, organized, and — most importantly — get paid faster.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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Episode 67: Building Creative Communities with David Sherry Jun 22, 2017

What does it take to build a great community? Let's learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You'll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don't matter.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Death to the Stock Photo — David's project we're talking about
MailChimp, Slack — tools you can use to run a community
Nomad List — a famous community of digital nomads
Intercom — a communication tool that allows segmentation
RightMessage — website personalization software by Brennan Dunn and Shai Schechter
The First 10 — an audiobook by Alex Hillman for coworking community builders
SightShift — a coaching and leadership project by Chris McAlister
David's website
Follow David on Twitter: @_brandswell
Follow David on Instagram: @brandswell
Drop David a line at david@deathtothestockphoto.com

Today's Sponsor

This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

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Episode 66: Designing for Travel Tech with Jenny Shen Jun 15, 2017

Niching down is a great strategy for UX professionals, and travel tech is no exception. Today our guest is Jenny Shen — an independent UI/UX designer, travel tech specialist, and digital nomad. You'll learn about different types of travel tools, common UX challenges, how travel companies create quality content, and how to get started in this prosperous industry.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Philip Morgan's free positioning course
RealtimeBoard — brainstorming and mindmapping tool
Mini-lives: how to see the world without taking a day of vacation — an article by David Kadavy
Jenny's mentorship program
Episode 46: How to Find Your Mentor with Greg Gilbert
Airbnb, Booking.com, Trivago — examples of travel sites
Google Flights, KiweeTravel, Momondo — examples of flight search engines
Hack Horizion — travel tech hackathon where Jenny participated
Phocuswright, Skift, Tnooz, Amadeus, SITA — travel tech media
Travel Tech Con, Travel Tech Conference Russia, Phocuswright Conference, Web in Travel — travel tech conferences
Jenny's website
Mention "UI Breakfast Podcast" when you sign up for Jenny's UX mentorship program to get 10% off
Follow Jenny on LinkedIn
Follow Jenny on Twitter: @jennyshen

Today's Sponsor

This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com.

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Episode 65: Measuring User Happiness with Richard Felix Jun 08, 2017

Today our goal is to get into the minds of our users, and predict when they're likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You'll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Stunning, Retained, Are My Sites Up — Richard's products
Drip, Intercom — tools for communicating with users
Mixpanel, Heap Analytics — tools for in-app analytics
Richard's website
Follow Richard on Twitter: @rfelix

Today's Sponsor

This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com.

Interested in sponsoring an episode? Learn more here.

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Episode 64: Making Freemium Work with Bridget Harris Jun 01, 2017

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

YouCanBook.me — Bridget's scheduling product we're talking about
How freemium nearly caused our business to implode — an article by Josh Pigford of Baremetrics
Tiny Reminder — my software product which also features a freemium model
Get in touch with team@youcanbook.me for your extended trial
Follow Bridget on Twitter: @bridgettoday
Drop Bridget a line at bridget@youcanbook.me

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

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Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman May 25, 2017

UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design & Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

RealtimeBoard — collaboration software we're talking about
UX Mapping Workshop with Andy Parker (video recap)
Mural — another tool for online collaboration
Follow Brent on LinkedIn
RealtimeBlog — more resources on remote UX collaboration
Read full transcript for this episode
Try RealtimeBoard free, and use promocode UIBREAKFAST to get 25% off your first purchase

Today's Sponsor

This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden, between 16-19th June — you can find out more at doubleyourfreelancing.com/euconf. I'm speaking there, too, and would love to meet you in person!

Interested in sponsoring an episode? Learn more here.

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Episode 62: Teaching Design Theory with Jarrod Drysdale May 19, 2017

What's the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You'll learn what makes a good course, how to show-and-tell, and why it's difficult to capture the real-life design process on screen.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Theory Sprints — Jarrod's new design course
Getting Real — a book by 37signals
The Tiny Designer — Jarrod's free email course
Design's Iron Fist — Jarrod's free book
Perfect Pricing (a series of guest posts): part one by Sacha Greif, part two by Jarrod Drysdale
Cascade.io — Jarrod's design framework (discontinued)
Restrict Content Pro, WP Complete — WordPress plugins for building courses
Jarrod's website
Follow Jarrod on Twitter: @studiofellow

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try it free for 30 days at balsamiq.com — you’ll be productive in no time!

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Episode 61: Building Successful UX Teams with Alberto Orsini May 11, 2017

What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Takt Digital — Alberto's company
Feeel — Alberto's new SaaS product
Defining User Experience Success — Alberto's recent article
Episode 21: Becoming a UX Leader with Danny Setiawan
Art & Copy — great film by Doug Pray
Zeplin, InVision — tools to bridge the gap between designers and developers
Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler
Wildbit, Balsamiq — example of "team-first" companies
Episode 55: Designing for Engagement with Susan Weinschenk
Follow Alberto on Facebook
Follow Alberto on Instagram
Alberto's website
Follow Alberto on Twitter: @albertojorsini

Today's Sponsor

This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden between 16-19th June — you can find out more at doubleyourfreelancing.com/euconf. I'm speaking there, too, and would love to meet you in person!

Interested in sponsoring an episode? Learn more here.

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Episode 60: Training Video Production with Ed Vinicombe May 04, 2017

Video is rapidly gaining popularity as a training format. But no shortcuts here — it's hard to produce! Today we're getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You'll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

UXClub.com — Ed's video training site we're talking about
Clearleft — Ed's company
Behind the scenes at UXClub.com (video)
Undercover UX — a book by Cennydd Bowles and James Box
Value Proposition Design — a book by by Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, and Yves Pigneur
Follow Ed on Twitter: @edvinicombe
Follow Ed on Dribbble
Drop Ed a line at ed@uxclub.com

Today's Sponsor

This episode is brought to you by Balsamiq Mockups — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

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Episode 59: International UX with Joe Leech Apr 28, 2017

How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You'll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Fiverr — good place to find a native speaker for small affordable jobs
Booking.com — great example of dealing with countries and currencies
How to write content for an international audience — Joe's article on writing for non-native English speakers
Joe's website
Download Joe's free book: Psychology for Designers
Follow Joe on Twitter: @mrjoe

Today's Sponsor

This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com.

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Episode 58: One Day of User Research with Liston Witherill Apr 20, 2017

How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Good Funnel — Liston's company
GetApp, Capterra, G2 Crowd — places to find software reviews
STOR Analysis Template by Good Funnel
Google Analytics, HotJar, Inspectlet — tools for tracking user behavior
SpyFu — keyword research tool
Jeffalytics, Annielytics, Kissmetrics Blog, Crazy Egg Blog — recommended resources on analytics
Web Analytics 2.0 — a book by Avinash Kaushik
Thinking Fast and Slow — a book by by Daniel Kahneman
The Power of Habit — a book by Charles Duhigg
Hooked — a book by Nir Eyal
The A/B Testing Manual — a course by Nick Disabato
You Should Test That — a book by Chris Goward
Follow Liston on Facebook
Follow Liston on Twitter: @law4
Drop Liston a line at liston@goodfunnel.co

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.

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Episode 57: Pricing Strategy for Designers with Nathan Allotey Apr 14, 2017

Pricing is hard! But it's particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

UsabilityHub — remote user testing for showing value of your design work
Nathan's website
Freelance Jumpstart TV — Nathan's podcast on freelancing
Follow Nathan on Twitter: @nathanallotey
Join the waiting list for the Freelance Jumpstart course, and get 20% off using your special coupon code UIBREAKFAST when the course is live

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.

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Episode 56: Product Development Secrets with Claire Suellentrop Apr 10, 2017

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Love Your Customers — Claire's company
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Calendly — Claire's previous company where she worked as Director of Marketing
Turning Thirty: Story of My Life — Jane's birthday post mentioned by Claire
Eat Well. Party Hard. — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious)
Unbounce Call To Action Conference — June 25-27, 2017 in Vancouver (Claire is speaking)
Websites that Convert — Claire's upcoming book (launching April 17)
The UI Audit — Jane's book on designing web applications
Zencastr, Skype, Zoom — tools for conducting customer interviews
Rev.com — Claire's favorite transcription service
The 5 Elements of Every Successful Landing Page — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness
Basecamp, Calendly, Tiny Reminder — software products we're talking about
Samuel Hulick — the guru of user onboarding
The Scientific Marketing Strategy Behind Exponential Growth — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels
Traction — a book by Gabriel Weinberg and Justin Mares
Claire's examples of things done right: Bidsketch (onboarding), Drift (content marketing), Unbounce (landing pages)
Sign up for Claire's mailing list at Love Your Customers
Follow Claire on Twitter: @ClaireSuellen

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.

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Episode 55: Designing for Engagement with Susan Weinschenk Mar 31, 2017

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The Team W — Susan's consulting & training company
Human Tech — their podcast on brain science & technology
Susan's books on Amazon
Asana — project management tool for organizing ideas
Thinking, Fast and Slow — a book by Daniel Kahneman on System 1 & System 2
Go to courses.theteamw.com and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training)
User Experience Fundamentals, Brain and Behavioral Science Fundamentals — free video courses from The Team W
Follow Susan on Twitter: @thebrainlady

Today's Sponsor

This episode is brought to you by InVision. If you’ve followed me for a while, you know I’m their fan. Their collaboration and design platform makes building digital products faster and easier. See for yourself with 3 months free for UI Breakfast listeners. Visit invisionapp.com/uibreakfast to sign up!

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Episode 54: Documenting UX Reviews with Jean-Michel Lacroix Mar 23, 2017

We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You'll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Don't Make Me Think — a book by Steve Krug
InVision, UXCheck (Chrome extension) — other tools that can be used for UX reviews
Capian — the tool for UX reviews we're talking about. Use your special promocode UIBREAKFAST to get 10% off!
Jean-Michel's website
Follow Jean-Michel on Twitter: @jmlacroix

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

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Episode 53: Trust Marketing with Paul Jarvis Mar 16, 2017

How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Creative Class, Chimp Essentials, Grow Your Audience — Paul's most famous courses
Paul's books on Amazon
WP Complete, ofCourseBooks (now sold) — Paul's software products
Paul's website
Use your special promocode UIBREAKFAST to get 20% off Grow Your Audience course!
Follow Paul on Twitter: @pjrvs

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

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Episode 52: Data-Driven Design with Brent Palmer Mar 09, 2017

How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Zendesk — the company where Brent works
Heap, Google Analytics, Mixpanel — common analytics tools
Usability Hub — remote user testing for quick design validation
InVision — a prototyping tool
Zoom — a video conferencing tool for conducting 1-on-1 sessions
Confluence — a documentation tool for storing results of UX research (also Google Drive, Slack)
Inspectlet — a tool for heatmaps
Pendo, Intercom — tools for customer research
Zendesk Garden — a public library of user interface components for Zendesk products
Follow Brent on Medium
Brent's website
Conferences where Brent is speaking this year: DIBI 2017, Design Matters 2017
Follow Brent on Twitter: @brentpalmer

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

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Episode 51: Your Productivity Toolbox with Francesca Geens Mar 03, 2017

There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Digital Dragonfly — Francesca's technology and productivity consultancy
Asana, Trello — tools for to-do list management
Unroll.me — a tool that rolls up your newsletters into a single daily email
Feedly — RSS news reader
Asana, Basecamp, Slack — project management tools for teams
Evernote — a note-taking app
Google Drive, Dropbox, Microsoft OneDrive — cloud storage solutions
Capsule CRM, Nimble CRM, PipeDrive, OnePageCRM, Insightly — CRM systems
Francesca's Productivity Teardown
Follow Francesca on Twitter: @f_dragonfly

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

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Episode 50: Becoming a Brand Evangelist with Dennis Field Feb 24, 2017

It's episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You'll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Our first episode with Dennis (dated October 17, 2014)
InVision — the company Dennis works for
The Pipe — Dennis's book project
Greenline Creative — Dennis's design studio
The Designer's Handbook — upcoming book by Dennis Field (welcome to sign up for updates)
Design Disruptors — a documentary by InVision
Dennis's website
Request a call with Dennis via Clarity.fm
Follow Dennis on Twitter: @dennis_field

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Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke Feb 12, 2017

In this special behind-the-scenes episode you'll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and founder of of Stage CMS. We talk through the entire process "from idea to launch" — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Tiny Reminder — the web application for freelancers and consultants we're talking about. Sign up today — it's free forever!
Stage CMS — Benedikt's software product
FemtoConf — the awesome conference in Darmstadt, Germany, organized by Benedikt Deicke and Christoph Engelhardt
Brian Balfour talks on how to nail freemium in SaaS
Benedikt's consulting website
Follow Benedikt on Twitter: @benediktdeicke

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Episode 48: Reverse-Engineering Your Life & Work with Drew Thomas Feb 03, 2017

Today we'll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can "do what we want" these days. You'll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Drew's website
Episode 43: User Experience in Ecommerce with Kurt Elster
Shopify, Squarespace eCommerce — popular ecommerce solutions
How I Reverse Engineered a Consulting Niche — Drew's article
Follow Drew on Twitter: @truedrewco

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Episode 47: Using Pattern Libraries in Web Design with Laura Elizabeth Jan 27, 2017

Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Double Your Freelancing — the website Laura is now redesigning with pattern libraries
Design Academy — Laura's design course for developers
Style Tiles — another concept for web design process
Styleguides.io — great collection of website style guides
Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler — our episode with the founder of Frontify
Laura's official website
Client Portal — Laura's product that helps keep all client deliverables in one place (use your special promocode uibreakfast to get $100 off)
Follow Laura on Twitter: @laurium

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Episode 46: How to Find Your Mentor with Greg Gilbert Jan 05, 2017

How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You'll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Nerdy Makers — Greg's company
Capsule — Greg's coworking space in Uppsala, Sweden
The Hard Thing About Hard Things by Ben Horowitz — Greg's favorite business book
Greg's website
Follow Greg on Twitter: @gregoiregilbert

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Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt Dec 29, 2016

Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

LinksSpy — Christoph's SaaS product
Moz — Christoph's previous place of work
FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples
MailChimp, Drip, Intercom — popular email tools
SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount)
Follow Christoph on Twitter: @itengelhardt

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Episode 44: Finding Your Voice in Social Media with Mojca Mars Dec 22, 2016

Social media these days resembles a war of bots. However, it's still a powerful tool — if you do it right. Today's guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You'll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Super Spicy Media — Mojca's social media consultancy
Jab, Jab, Jab, Right Hook — a book about social media by Gary Vaynerchuk
Brown Sauce — an article by JD Graffam on writing better microcopy
John Loomer — great blog about Facebook advertising
Facebook Ads Manual — Mojca's book
Follow Mojca on Twitter: @mojcamars
Email Mojca at mojca@superspicymedia.com

Today's Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

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Episode 43: User Experience in Ecommerce with Kurt Elster Dec 15, 2016

We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Ethercycle — Kurt's ecommerce consultancy for Shopify businesses
Ecommerce Bootcamp by Paul Reda and Kurt Elster
Kurt Elster's Ecommerce Hacks Weekly
The Unofficial Shopify Podcast
J. Peterman, CozyPhones, Violent Little Machine Shop, Everest Bands — some of the stores we mention as examples
The Brain Audit by Sean D'Souza
Kurt's website
Free resources for ecommerce professionals and store owners
Follow Kurt on Twitter: @kurtinc

Today's Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

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Episode 42: Hiring for UX Positions with Sarah Doody Nov 24, 2016

Hiring a good designer has never been easy! Today I'm talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You'll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

The UX Notebook — Sarah's awesome newsletter
The 5-Step UX Research Formula — Sarah's upcoming masterclass
65 Point Checklist For User Research Projects — free UX research guide from Sarah
The UX of Hiring for UX Positions — an article by Dan Maccarone & Sarah Doody
Sarah's main website
Follow Sarah on Twitter: @sarahdoody

Today's Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

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Episode 41: Writing Killer Design Proposals with Nathan Powell Nov 17, 2016

Writing proposals isn't fun, but they're a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You'll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Nusii — Nathan's SaaS product, online proposal software for creative businesses
The Creative Professional's Guide: How to Write Better Proposals — Nathan's book on Amazon
Handmade Studio — Nathan's consulting service (landing page design for startups)
Follow Nathan on Twitter: @NathanPowell76
Win More Proposals in Only 5 Days — free 5-day email course from Nusii

Big Thanks to Our Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

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Episode 40: Learning Through Projects with Sacha Greif Nov 10, 2016

Design or development? You can say "yes" to both! Today we're exploring the story of Sacha Greif, the founder of Sidebar.io and the author of Discover Meteor. He successfully combines the roles of a designer and a developer, and achieves results in both fields (all while being a community star). Join us to hear about his straightforward approach to life, projects, and the learning process.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Sidebar, Telescope, State of JS — Sacha's projects
Step by Step UI Design, Discover Meteor — Sacha's books
Freakonomics by Steven D. Levitt and Stephen J. Dubner
Thinking, Fast and Slow by Daniel Kahneman
Sacha's website
Sacha Greif on Medium
Follow Sacha on Twitter: @SachaGreif

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Episode 39: Positioning Your Services with Philip Morgan Nov 03, 2016

Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You'll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

The Positioning Manual for Technical Firms — Philip's book
Positioning Accelerator Program
Double Your Freelancing Academy — a 7-month program where Philip is participating as an expert
Philip Morgan Consulting
Sign up for Philip's free positioning crash course

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Episode 38: Building Creative Habits with Shawn Blanc Oct 27, 2016

Your creative skills aren't worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You'll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

The Focus Course, Shawn Blanc, The Sweet Setup, Tools & Toys — Shawn's websites and projects
Byword — great tool for writing in Markdown (read its review on Tools & Toys)
Delight is in the Details — Shawn's first book (read my review here)
The Procrastinator's Guide to Progress
The Crossroads of Should and Must by Elle Luna
The Power of Habit by Charles Duhigg
Deep Work by Cal Newport
Monument Valley Soundtrack — Shawn's favorite music for doing focused work
Download your worksheet on finding creative focus (and more free resources from Shawn)
Follow Shawn on Twitter: @shawnblanc

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Episode 37: Customer Support Done Right with Alex Yumashev Oct 20, 2016

Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You'll learn why customer support can't be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

JitBit Helpdesk — Alex's main product
HelpSpot — another helpdesk product by our fellow bootstrapper Ian Landsman
The Long, Slow SaaS Ramp of Death — the famous presentation by Gail Goodman (then we talk about her selling Constant Contact)
David Cancel, Jeff Bezos — advocate for senior staff members doing support
Inspectlet — software for tracking and recording user behavior
HelpSpot, HelpScout — great support blogs by other companies
Visit JitBit Helpdesk
Follow Alex on Twitter: @jitbit
Email Alex at alex@jitbit.com

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Episode 36: Research-Driven A/B Testing with Nick Disabato Oct 13, 2016

When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Draft — Nick's solo design consultancy
Revise Weekly — Nick's lesson series on A/B testing
The previous episode on conversion rate optimization with Momoko Price
The previous episode on Jobs to Be Done with Eric White
Visual Website Optimizer, Evan Miller’s Sample Size Calculator, iA Writer, Ulysses, Trello, Basecamp — Nick's tools
Draft's Letters — Nick's newsletter (here's a recent issue about deep dish pizza in Chicago)
The A/B Testing Manual — Nick's upcoming book

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Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun Oct 06, 2016

Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

The Design Superpower — the free email course we just launched
Email 1K, Web Traffic 1M — free courses by Noah Kagan
Design for Hackers — a free course by David Kadavy (now evolved into a whole series of products)
Ine De Baerdemaeker of PostScripting — the awesome editor of our course
ThemeBro — Heidi's project where she strategically gave away a paid book for free
The UX Notebook, InVision, eWebDesign, Muzli, Sidebar.io — resources who helped to share our course
Design for Founders — Heidi's main website
Follow Heidi on Twitter: @design4founders
Sign up for the Design Superpower and please help spread the word (it will only be up for another few weeks)

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Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott Sep 09, 2016

Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Decisive, Made to Stick by Chip & Dan Heath
Brain Rules by John Medina
Stacey's website
Follow Stacey on Twitter: @staceyhowelott

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Episode 33: Gathering Website Content in One Week with Kelsey Kreiling Sep 02, 2016

Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Presence Agency — Kelsey's company
Week of the Website — their famous one-week service
Calendly, UberConference — tools for effective meetings
Follow Kelsey on Twitter: @KelseyLK, @PresenceAgency

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Episode 32: Writing About UI/UX Professionally with Ben Gremillion Aug 25, 2016

To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Evernote, Ulisses — Ben's writing tools
GIF Brewery — a tool for creating GIF illustrations from video files
NaNoWriMo — National Novel Writing Month
Studio by UXPin — free UX design resources for designers and product teams
Grawlix CMS — Ben's product, a tool for comic artists
Ben's personal website
Follow Ben on Twitter: @ux_benjamin, @benthinkin, @grawlixcomix

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Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price Aug 17, 2016

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Momoko's company: Kantan Designs
Copy Hackers by Joanna Wiebe
Hotjar — tool for heatmaps
Respond — one of Momoko's clients acquired by Buffer
ConversionXL by Peep Laja
Optimize Smart by Himanshu Sharma
Occam's Razor by Avinash Kaushik
Voice Of the Customer (VOC) by iSixSigma
Message mining: G2 Crowd, Merchant Maverick
Rev.com — good transcription services
Optimizely, Visual Website Optimizer — testing tools
Evan Miller's Sample Size Calculator
Email Momoko: momoko@kantan.io

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Don't Miss the Online Workshop

In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.

Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Aug 11, 2016

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

Intercom on Jobs-To-Be-Done (book)
Bob Moesta — original architect of JTBD framework
Ash Maurya on Jobs-to-be-Done and Running Lean
Getting Started with JTBD — Eric's learning guide with links and resources
Eric's website
Follow Eric on Twitter: @ericmwhite

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Episode 29: Solving UX Problems Through Games & Workshops with Andy Parker Aug 01, 2016

In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

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Episode 28: Psychological Principles of Persuasive Design with Victor Yocco Jul 25, 2016

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy
Stanford Persuasive Tech Lab
The Fogg's Behavior Model
Influence at Work — website of Dr. Robert Cialdini
Social identity theory (via Wikipedia)
The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza
Yocco UX — Victor's website
Send an email to Victor: victoryocco@gmail.com
Follow Victor on Twitter: @VictorYocco

Episode 27: Helping Startups Gain Traction with Jay Acunzo Jul 13, 2016

What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting).

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

NextView Ventures — seed stage VC company we're talking about
The NextView Platform — their community & content platform for startups, developed by Jay
Unthinkable.fm — Jay's show for craft-driven creators
Podcasting for the Creative-Minded: How to Avoid Yet Another Talking Head Show — Jay's post on narrative podcast production
Follow Jay on Twitter: @jayacunzo

Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler Jul 07, 2016

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Frontify — Roger's SaaS product we're talking about
ProductBoard — tool they use for product management
Intercom — tool they use for getting feedback from users
Follow Roger on Twitter: @rogerdudler

Episode 25: Building Effective Course Software Jun 30, 2016

This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software).

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Doki — Marie's SaaS product for delivering online courses
Teachable — another popular course platform we're talking about
Follow Marie on Twitter: @mariepoulin

Episode 24: Getting Started with Digital Strategy Jun 27, 2016

Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

The Strategic Web Designer: How to Confidently Navigate the Web Design Process by Christopher Butler
The Strategic Designer: Tools & Techniques for Managing the Design Process by David Holston
Digital Strategy School — Marie's online school for designers
Special discount for our listeners
Follow Marie on Twitter: @mariepoulin

Episode 23: Building an Online School from Scratch Jun 16, 2016

In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs.

Show Notes

Digital Strategy School — Marie's online school for designers
Special discount for our listeners
Follow Marie on Twitter: @mariepoulin

Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur Jun 08, 2016

Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once.

Show Notes

Digital Strategy School — Marie's famous training program for designers
Oki Doki Digital — the business where Marie and Ben help entrepreneurs create successful online programs
Doki — Marie's SaaS for digital courses and mentorship programs
Follow Marie on Twitter: @mariepoulin

Episode 21: Becoming a UX Leader with Danny Setiawan Jun 03, 2016

Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages.

Show Notes

Danny's website
Relative ROI Calculator — the tool Danny created to help product owners prioritize their product backlog
Follow Danny on Quora — that's how we met
Follow Danny on LinkedIn
Follow Danny on Twitter

Episode 20: Mastering Creative Direction with Liam Sarsfield May 25, 2016

Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.

Show Notes

MetaLab — Liam's previous company
Pixel Union — Liam's theme division of MetaLab
Literistic — Liam's side project for writers
Google Material Design Guidelines
MetaLab, thoughtbot, Instrument, TM, 3drops — awesome companies to draw inspiration from
Liam's website
Fluorescent — Liam's agency
Follow Liam Sarsfield on Twitter: @liamsarsfield

Episode 19: Creating a Powerful Brand with Laura Roeder May 18, 2016

How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).

Show Notes

Meet Edgar — Laura's SaaS product for social media automation
Tom VanBuren — the writer who created Edgar's awesome language
Special page with a free webinar from Laura for our listeners
Follow Laura Roeder on Twitter: @lkr

Episode 18: Staying in Flow with Anders Thue Pedersen May 05, 2016

It's so tough to "get into the flow" these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams.

Show Notes

TimeBlock — the productivity method (and related SaaS) developed by Anders
Episode 204 | 9 Tactics for Aggressive Time Management (Startups for the Rest of Us)
Deep Work — a great book by Cal Newport
You Need a Budget — SaaS by Jesse Mecham that works "method first"
Follow Anders Thue Pedersen on Twitter
Drop Anders a line at anders@timeblock.com

Episode 17: Marketing Challenges Apr 25, 2016

Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever "sell itself." This episode is a huge reminder that everything requires marketing!

Show Notes

Fundamental UI Design — Jane's free course with InVision
Justin Jackson — the most awesome product guy we all admire
Designer News
Inbound.org
Reddit
Product Hunt
Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling
Episode 17: Startup Realities w/Amy Hoy
Follow Christopher Hawkins on Twitter
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)

Episode 16: Lessons from Guests Apr 21, 2016

Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below.

Show Notes

Episode 26: Long-Term Product Success ft/Tom Rossi
Episode 27: Founder Success Habits w/Dan Martell
Episode 28: Teach Everything You Know w/Nathan Barry
Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling
Build A Better Network: The Third Tier Theory by Chase Reeves
Episode 25: Build Something Small, Build Something Now w/Justin Jackson
Episode 17: Startup Realities w/Amy Hoy
“If You Don’t Like Drunk Frat Boys, Don’t Open an Irish Pub…” (Amy Hoy's talk at MicroConf 2012)
Follow Christopher Hawkins on Twitter
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)

Episode 15: Podcasting Workflow Apr 13, 2016

In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things."

Show Notes

Calendly — my favorite scheduling software (even though Christopher prefers doing it manually to establish a personal connection with a new guest)
Follow Christopher Hawkins on Twitter
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)

The UI Audit: Interview with Rob Walling of Drip Apr 07, 2016

This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book here while the launch discount is still active.

Show Notes

HitTail
Software by Rob
MicroConf
Startups for the Rest of Us
Rob's and Derrick's audio documentary on building Drip: startupstoriespodcast.com
Rob Walling on Twitter: @robwalling
Drip's website: getdrip.com

The UI Audit: Interview with Tope Awotona of Calendly Mar 22, 2016

This is a special founder interview from Jane's book, "The UI Audit." In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing.

Show Notes

Jane's book: The UI Audit
Calendly website: calendly.com
Pivotal Tracker — for feature development
Intercom — for communicating with customers
Tope Awotona on Twitter: @TopeAwotona

Episode 14: Business of Podcasting Mar 15, 2016

What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more.

Show Notes

Rocketship.fm — a podcast that has great landing pages for guests (pre-show, post-show, etc)
How To Interview Like The Best – With Andrew Warner (Mixergy) — Andrew Warner shares his interview secrets with Brian Casel and Jordan Gal
Chasing Product — Christopher's podcast
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off).

Episode 13: Podcasting Fears and Goals Feb 29, 2016

In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it's not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting.

Show Notes

Zencastr — the ultimate tool for recording podcasts (using it here at UI Breakfast, too)
Podcast Motor — premium podcast editing service
Fiverr — cheaper alternative for quick gigs
Christopher Hawkins on Twitter
Chasing Product — Christopher's podcast
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off).

Episode 12: Introducing Christopher Hawkins Feb 19, 2016

Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way.

Show Notes

Chasing Product — Christopher's podcast
Episode 32: Designing for Startups w/Jane Portman — two of us talking at Christopher's podcast a few months ago
SmallSpec — Christopher's SaaS product (in development)
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)
Follow Christopher Hawkins on Twitter
Sign up for Christopher's newsletter

Episode 11: Interviewing People Effectively Feb 11, 2016

This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What's better: written format, audio or video? How do you make the process as smooth and effective as possible?

Show Notes

Book in a Box — done-for-you service by Tucker Max when audio interviews are turned into books
A dedicated page with outreach goodies that Kai put together for our listeners

Episode 10: Writing Technical Documents with Thomas Cannon Feb 09, 2016

Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who's deeply passionate about technical documentation and support (while being a developer by trade).

Show Notes

Freckle Time Tracking — an awesome company where Thomas works
Edgar — social media automation tool that re-uses your best content
Get started writing great technical docs — a dedicated guide that Thomas put together for our listeners

Episode 9: Designing Products with Amy Hoy Feb 01, 2016

Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You'll learn about Amy's design background, strong product opinions, and the workflow she stands for when building SaaS products.

Show Notes

Creating Passionate Users — Kathy Sierra's blog on creating better user experiences
The Life-Changing Magic of Tidying Up by Marie Kondo
The Brain Audit by Sean D'Souza
Just F---ing Ship — an awesome book by Amy Hoy and Alex Hillman
A dedicated page for our listeners at Amy's website

Episode 8: Writing the Perfect Email Jan 23, 2016

Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you'll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies!

Show Notes

Email Hunter — find email addresses quickly (free plan available)
All My Tweets — displays user's full Twitter history for easy text search
The Startup Chat — an awesome podcast by Steli Efti and Hiten Shah

Episode 7: Organizing a Podcast Tour Jan 20, 2016

Podcasts are a great way to promote yourself and your ideas. But you don't have to run your own: instead, you can appear as a guest on other podcasts. My awesome co-host Kai Davis will teach you how to organize such podcast tour. You'll learn how to compile a list of podcasts, reach out to them, become a perfect guest, and promote new episodes.

Show Notes

BuzzSumo — find the key influencers to promote your content
Quickmail — software for sending personalized cold emails
Streak — CRM for Gmail
Boomerang for Gmail — schedule an email to be returned to you later
Edgar — social media management tool that re-uses your best content

Episode 6: Running a Successful Outreach Campaign Dec 09, 2015

Today Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques!

Show Notes

The Brain Audit by Sean D'Souza
Built With — shows what instruments sites use for shopping carts, analytics, hosting and many more
Nerdy Data — a similar tool, lets you search the source of websites for things that normal search engines would miss. You can search for chunks of javascript, CSS, HTML elements, etc.
Email Hunter — email address finder
Yesware Email Tracking — with this Gmail plugin, see who opens your emails and clicks on your links
Quickmail — software for sending personalized cold emails
Buzzstream — professional outreach software

Episode 5: Choosing the Right Words Nov 18, 2015

In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page.

Show Notes

Just F... Ship It by Amy Hoy with Alex Hillman, where they teach to make products crispy, not soggy
Amy Hoy talking about Sales Safari at La Conf Paris 2013
Getting Started with Fancy Hands by Kai Davis
The Traffic Manual by Kai Davis
Traffic Powerup by Kai Davis
The best book on writing long-form sales copy: The Brain Audit by Sean D'Souza
Good example of intricate premium language & positioning: Bounce Exchange
Good example of a smart naming pattern: Double Your Dating by David DeAngelo
The UI Audit by Jane Portman

Episode 4: Choosing the Right Audience Oct 20, 2015

Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.

Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
Authority by Nathan Barry (guides you through the actual writing process)
30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
Kai's new book: The Traffic Manual
Jane's new book: The UI Audit

Episode 3: Introducing Kai Davis Oct 20, 2015

In this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as the outreach consultant. Kai also shares his product aspirations and gives us an overview of his current projects.

Kai's website: doubleyouraudience.com
30x500 Academy by Amy Hoy and Alex Hillman (helped Kai a lot to nail his positioning)
Kai's new book — a guide to getting more traffic for your digital products, apps, and services: The Traffic Manual
Kai's book on cold email outreach: The Outreach Blueprint
The upcoming book by the Productized Consulting Roundtable: The Independent Consulting Manual
Special free goodies from Kai Davis — exclusively for our listeners!

Episode 2: Matthew Lehner Nov 10, 2014

This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.

Episode 1: Dennis Field Oct 17, 2014

In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.

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