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    Education

    TubeTalk: Your YouTube How-To Guide

    TubeTalk tackles the questions that real YouTubers are asking. Each week we discuss how to make money on YouTube, how to get your videos discovered, how to level up your gaming channel, or even how the latest YouTube update is going to impact you and your channel. If you’ve ever asked yourself, “How do I grow on YouTube?” or “Where can I learn how to turn my channel into a business?” you’ve come to the right podcast! TubeTalk is a vidIQ production. To learn more about how we help YouTube creators big and small, visit https://vidIQ.com

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    Latest Episodes:
    The Ultimate YouTube Gear Q&A - what equipment do you REALLY need for YouTube Sep 17, 2020
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    How important is having a good camera in order to be successful on YouTube?
    What about the mic and lights? Do you need to spend BIG money on those too?
    Our phones are able to film in 4K, is that not good enough?
    These and many more equipment related questions are being discussed on this episode of TubeTalk with our equipment specialist: Sidney Diongzon!
    Check out Sidney's amazing YouTube Channel and don't forget to take the FREE vidIQ YouTube 101 equipment course too!
    This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com


    How brands work with "small" YouTube creators - everything you need to know! Sep 10, 2020
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    It's time to make money on YouTube!
    Yes, we know about Ad-sense and affiliate links, but the real money comes from working with brands. But how do you do that? Do you have to be a big creator?
    Today, we chat with Addison, Talent Manager at SpaceStation, about how YouTube creators can work with Brands.
    We chat about:

    • What brands actually look for when working with a creator
    • Do you have to have a large subscriber base to start working with brands?
    • How can you convince brands that you are a good fit?
    • What brands look for when working with creators
    • How do value your videos and know how much to charge
    • Should you ask for a budget or have a rate card?
    • What are the advantages of working with a Talent Manager?


    If you would like more info on working with SpaceStation, check out their website here, reach out to Addison! Don't forget to follow him on Twitter and Instagram
    This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com


    You don't have to be on camera to have a successful YouTube channel Aug 31, 2020
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    There is a myth that you must be on camera in order to be successful. This is simply not true.
    In today's episode, I chat with Jessica Hatch, the CEO of Gone To The Snow Dogs who has a phenomenal channel where the main "actors" are her dogs!
    The channel is almost at 1million subscribers so clearly Jessica has figured out what her audience wants and how to use the YouTube algorithm in her favor.
    On today's episode you will learn:

    • About being on camera vs. not being on camera.
    • How to follow trends and use them the correct way.
    • Can you share too much with your audience?
    • The YouTube analytics that you really should be focused on.
    • Recreating content that worked in the past is a great strategy.

    If you want to see more of the awesomeness that is Gone To The Snow Dogs, check out Jessica's various platforms here:
    Youtube.com/gonetothesnowdogs
    Instagram.com/gonetothesnowdogs
    Facebook.com/gonetothesnowdogs
    This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com


    Oh Oh - You might be ready to quit YouTube Aug 27, 2020
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    There are many reasons YouTuber quit YouTube. Maybe you are not seeing growth on your channel or perhaps you are spending too much time for no results and its too stressful to appease the algorithm.
    Its time for a break. But what happens when you walk away from your channel to regroup - will your channel die?

    This is Creator Burnout and today on TubeTalk, four YouTubers will be discussing their journey and what happens when its time to take a break.

    On this episode we discussed:

    • What is Burnout?
    • Have any of you felt at any point that is was time to quit and what did you do?
    • Do you play to the algorithm or creativity?
    • Can you step away from YouTube and what will happen to your channel?
    • Is being too niche causing your burnout?
    • Quality over Quantity and when is one better than the other?
    • How much do comments and social media negativity play into the creator just wanting to give up?


    Check out Lila From YouTube channel here:: https://www.youtube.com/lilafromyoutube
    This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com


    Niching UP is a tactic Braille Skateboarding used to reach over 5m subscribers - you can too! Aug 20, 2020
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    We have all heard of niching down, but what about niching up?
    This is just one technique that Braille Skateboarding used to get its channel to over 5 million subscribers!
    I chatted with Devin Weber, the CEO of Braille Skateboarding about the techniques they use to become a leader not only on YouTube, but in the skateboarding industry
    Devin shared with us how they found their audience, built a community, and how we can do the same with our channels.
    In this episode of TubeTalk you will learn:

    • How to find a gap and use YouTube to fill it
    • What NOT to do - one BIG mistake
    • Experimentation is key
    • Why being brand and family-friendly is key
    • Evergreen content is important for longevity

    Check out the Braille Skateboarding site and YouTube Channel

    This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com


    YouTube strategies from the experts don't work! Aug 13, 2020
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    "I have listened to the expert's advice but my channel is still not growing - what am I doing wrong?"

    This is a common question that we often see during our vidIQ Training Livestreams.
    On today’s episode of TubeTalk we address this issue. Why is your channel really not growing even when you listen to all the advice we give?
    The answer is actually not complicated so on Today’s episode you will learn:

    • What it takes to be a successful creator on YouTube
    • Why originality is everything
    • What mistakes are you making right now
    • How to set the right goals
    • Which analytics to really watch

    If you would like more specific info on each one of these topics, head over to the vidIQ YouTube channel, where you will find countless videos unpacking these topics!
    This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com


    Strategies to turn your casual hobby channel to a thriving YouTube channel with Gwen Miller Aug 06, 2020
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    Many of us create youtube videos when we have some free time. Since we don't have much time, we tend to rush in, put something together that will hopefully get us more views and more subscribers.

    But I wonder how much attention are we giving to the stuff that matters such as structure, the audience, and standing out in a saturated niche?

    On today's episode of TubeTalk, I chat with Gwen Miller, the VP of Content for Kin. Gwen and her team have been using data-driven insights to create high-quality women’s lifestyle programming; creating mega YouTube stars in the process!

    On this episode you will learn:

    • Why chasing viral video success is really bad idea
    • How to determine your core audience
    • How to experiment with content without ruining your channel
    • How niche should you really be on YouTube?
    • Learn the art of storytelling so you stand out from the noise
    • Why you need a strong hook for every single video

    Follow Gwen on LinkedIn and on Twitter


    This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com


    Is your YouTube Home Page costing you views and subscribers? Jul 30, 2020
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    Today's topic is all about your Youtube channel page - are you set up for success or is it actually costing you views and subscribers? Are you using Playlists effectively to keep your audience engaged and watching more of your content?

    Your YouTube Home Page is the first impression of what your channel has to offer, what the viewer can expect, and why they should subscribe. It is critical to your success!
    I chat with vidIQ’s own Dan Carson and Travis MCP to dive into this highly underrated topic.
    In this episode you will learn:

    • The value prop in your channel banner
    • What makes a compelling channel trailer
    • The power of specific YouTube Playlists
    • Why cohesive branding is so important
    • How to get the most out of Community posts
    • Why ignoring your 'About' tab is a big mistake!


    For more info, check out https://youtube.com/vidiq
    This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com


    Does adding captions to your YouTube video help it preform better? Jul 23, 2020
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    We are constantly looking for methods to get our videos to rank on YouTube. The better the videos perform, the more views we get which then turn into subscribers.
    One tool that YouTube has is the automatic captioning tool.
    This essentially puts into text the words you are saying in your video.
    Besides that fact that that is not 100% percent accurate, does captioning your video really help your video's performance? Do captions give you more engagement and watch time?
    These are the questions I put to Ryan Sweeny, head of partnerships at rev.com - a professional captioning company and the conversation was pretty interesting!
    In this episode you will learn:

    • What are captions and subtitles
    • What's the difference between human and machine captions
    • How do captions help your video
    • Do captions really help your video’s performance

    For more info on Rev, head over to Rev.com
    This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com


    YouTube Subscribers vs. YouTube Views - Which is more important? Jul 16, 2020
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    "I have views on my videos but they are not subscribing" and "I have subscribers on my channel, but they are not watching my videos" - these are two common questions that I hear constantly when helping creators with their channels.
    Therefore, in this week's episode of TubeTalk, I chat with vidIQ's Rob Wilson and Dan Carson to understand what YouTubers should focus on in order to get both views and subscribers.
    We share tips that every YouTube Creator should be focusing on in order to engage with the viewer. This will not only push the viewer to watch more of your videos but also smash that subscribe button!
    In this podcast we cover:

    • Why YouTube subscriber growth doesn't always lead to significant views
    • Why your videos are getting fantastic views but viewers aren't subscribing
    • The value of subscribers vs the value of a view
    • What you need to know about 'Audience Retention'
    • Tips about how to engage with your audience
    • Why analytics are your best friend

    For more tips on how to grow your YouTube channel, head over to the vidIQ YouTube channel and chat with us on Twitter @vidIQ
    This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com


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