In this episode of Truth, Lies, and Work, we get right into the fascinating world of predictive behavioural analytics with Peter Dorrington, the Chief Strategy Officer and Co-Founder of Anthrolytics.
Peter explains how his groundbreaking work combines data science with behavioural science to provide insights into employee and customer behaviours.
We explore the concept of empathy at scale, predictive analytics, and the ethical considerations surrounding data privacy.
Guest Bio:
Peter Dorrington is the Chief Strategy Officer and Co-Founder of Anthrolytics, a company that combines behavioural science with data science to offer predictive insights into employee and customer behaviours. With over 30 years of experience in data science, Peter is known for inventing predictive behavioural analytics, helping organisations create environments where people thrive and profits soar.
Key Quotes:
- "Empathy is the biggest driver of loyalty when other factors are broadly equal."
- "Just because you can, doesn't mean you should. Ethical considerations are paramount in data science."
Resources Mentioned:
- https://anthrolytics.io
- Peter Dorrington on LinkedIn: https://linkedin.com/in/peterdorrington
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General Support with Mental Health and Well-being
If you have been affected by any of the themes in this episode, or are currently struggling with your mental health, the following resources may be useful.
Mind website: https://www.mind.org.uk/information-support/
If you are feeling in distress or despair, including feelings of suicide, please do consider calling the Samaritans for free on 116 123 (UK) or email jo@samaritans.org (Rest of World)
Connect with Al and Leanne
Join the Conversation on LinkedIn: https://www.linkedin.com/company/truthlieswork/
Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/
Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne
Email: Hello@truthliesandwork.com
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00:00 The Importance of Trust in Technology Use
00:52 Introducing 'Truth, Lies, and Work' Podcast
01:23 The Power of Predictive Behavioural Analytics
02:14 Meet Peter Darrington: The Mind Behind Predictive Analytics
02:47 Exploring Empathy in the Digital Age
03:14 The Journey to Predictive Behavioural Analytics
04:05 Understanding Empathy: Cognitive, Emotional, and Compassionate
05:05 Empathy at Scale: Bridging Human Connection Digitally
07:04 Predictive Analytics for Employee and Customer Insights
20:06 Empigraphic Segmentation: A New Approach to Understanding Emotions
21:51 Employee Engagement and Predictive Analytics
23:18 Predicting Employee Attrition and Engagement
24:02 The Future of Predictive Behavioural Analytics
24:28 Understanding Employee Turnover: Beyond the Last Straw
25:29 The Emotional Landscape of Teams: Insights for Leaders
26:57 Predictive Analytics in Employee Behaviour
27:34 Surprising Findings: Happiness, Surveys, and Predictions
30:23 Ethical Considerations in Data Collection and Analysis
31:26 Transparency and Data Collection: A Delicate Balance
32:46 The Power of Actionable Insights for Employee Well-being
35:44 AI and Automation: The Double-Edged Sword
37:36 Personal Journey: From Disaffection to Passion
39:58 Addressing the Potential for Misuse of Emotion AI
43:03 Reflections and Takeaways from the Interview
44:51 Exploring Anthrolytics: Next Steps and Resources
45:34 Closing Remarks and Encouragement to Subscribe
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