Andy Ivy, was born and raised in South Africa, his family ranched cattle and started a Safari operation, which his uncle still operates today. That is where Andy started in the Hunting Industry. He got into archery after helping a client that had come to hunt with a bow. Since then, he has hunted with a bow ever since, compound, self bows, trad bows everything. Andy studied in the UK and shot competitively on the 3D circuit, though his only interest was hunting (not legal with a bow in the UK). He then worked in the US for a year and was offered a job as head guide for an outfitter in Australia that was bowhunting only.