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    Arts

    Trade Tales

    Business of Home’s editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

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    Latest Episodes:
    Why Amanda Teal completely changed the way she charged Mar 17, 2021
    Show notes

    For years, Menlo Park, California–based interior designer Amanda Teal did what many designers do—she charged an hourly rate for her services, plus a markup for the products she procured. Eventually, a growing firm and a loss of passion for her day-to-day role in it led Teal to reevaluate her whole business and outline new parameters for the kind of work the firm would take on. It’s a story about growing a firm on your own terms, and how a fresh start can be the best thing for a business.
    This episode was sponsored by The Shade Store and SideDoor.
    LINKS
    Amanda Teal
    Kaitlin Petersen
    Business of Home


    Nile Johnson on making space for creativity Mar 02, 2021
    Show notes

    Philadelphia-based interior designer Nile Johnson scored a dream client, one so good that she recommended him to all her friends. One in particular reached out to Johnson for a project, and he took it despite knowing the chemistry wasn't quite right. The project got off to an awkward start and never improved—but after the dust settled, Johnson revamped his firm, drawing on lessons he'd learned. Today, he's rebuilt his process in a way that allows him to be creative while letting the client feel in control of the process. It's a story about learning what to let go of, and what to hold on to.

    This episode is sponsored by The Shade Store and SideDoor

    Links
    Nile Johnson
    Kaitlin Petersen
    Business of Home


    Trade Tales: Coming soon! Mar 01, 2021
    Show notes

    Business of Home, the interior design industry's daily news source of record, is launching a new podcast. Hosted by BOH's editor in chief Kaitlin Petersen, the biweekly show will feature interviews with interior designers about nurturing creativity, finding a firm’s financial footing, setting goals—and setting boundaries, too. Every other week, Kaitlin will be back with a new guest who has a great story about trying something new, taking a risk, and discovering their own version of success as a result.

    Links
    Business of Home
    Kaitlin Petersen


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