A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. Published every weekday at 5pm ET.
Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke.
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Joe Rogan's Podcast is Much Better Than Mine
Oct 29, 2024
The counter-intuitive strategy that could triple your engagement. Shoppers are browsing on social, but why aren’t they buying? Email marketers hit a high note. And why your Search Console's performance report is empty.
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Boulevard of Broken Memes
Oct 28, 2024
Marketers in court to cancel the "click-to-cancel." Google hangs up on call ads. Amazon has a warning for west-coast sellers. And Redditors revolt against search AI in the most Reddit way possible.
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Goodbye Cookies, Hello PAAPI
Oct 24, 2024
Can retargeting exist in a world without cookies? New research says yes. YouTube’s brand safety controls are now easier to use. Amazon hits the brakes on same-day delivery. And the board game for marketers that might give you nightmares.
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Ads on Autopilot
Oct 23, 2024
Will Meta’s new automation tools bring chaos to ad campaigns? Everything is up in the world of podcasts ads. And a sad farewell to one of the Internet’s OG mobile apps.
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Let the Ghoul Times Roll
Oct 22, 2024
How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature.
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Banks: The Only Winning Move is Not to Play
Oct 21, 2024
An e-commerce crisis brews as payment processors scramble to form new banking partnerships to maintain operations. Plus: The FTC’s new Click-to-Cancel rule. Why is Google handing your leads to your competitors? And pulling a FAST one: Why your streaming media buy might not be what you think it is.
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Swipe-Worthy
Oct 18, 2024
More slides, more eyes — Instagram says you should be using carousel posts. Google’s head of advertising leaves. Bluesky benefits from X’s misteps. And meet Amazon’s new bricks-and-mortar store which sells what its other brand can’t.
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Curation Nation
Oct 17, 2024
Breaking down the latest ad-tech buzzword. TikTok doubles down on livestream shopping — again. Meta's layoffs hit hard across its platforms. And Google Ads customizes customizations.
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Why Google is Deleting Years of Ad Data
Oct 16, 2024
The For You feed comes to Shopping. Why Google is deleting your ad data soon. Amazon delivers a big update for media buyers. And get ready for thousands of low-effort comments, social media managers. You can thank AI for it.
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Problemattic.
Oct 10, 2024
The battle of WordPress escalates — and marketers are caught in the middle. The two powerhouses in B2B advertising. Amazon’s new AI shopping wingman. And those meeting notetaking bots are listening to more than you think they are.
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They Are Never, Ever, Ever Getting Back Together
Oct 09, 2024
The U.S. government wants Google broken up. We have all the details, including how it might affect the ad market. Also: Brands go big on Black Friday spending. Threads will soon have Loops. And the strange moderation decisions happening these days on X.
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The Beemer Trap
Oct 08, 2024
The Beemer Trap: How adopting your customers’ nicknames for your brand can hurt you. Gen Z has a new app and it’s already driving sales. Can you run ads on a chat application? Discord is trying. And what happens to AI when you unplug it — and it knows that you’re doing it.
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Bizarre Love Triangle
Oct 07, 2024
In the uncomfortable threesome of Google, brand web sites, and AI, is relationship harmony possible? Maybe so. Also: Microsoft shuts down part of its ads offering. Why TikTok growth is slowing. And the pre-roll ad designed to save you money — and drive you crazy.
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Earn It: Unconventional Strategies for Brave Marketers
Oct 04, 2024
Today, Tod speaks with Steve Pratt, author of the new book “Earn It: Unconventional Strategies for Brave Marketers.” His book is available at https://www.stevepratt.com/book
Steve is the co-founder of the Pacific Content branded podcast company and former head of digital audio at CBC Radio.
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Big Budgets, Small Wins
Oct 02, 2024
Big Budgets, Small Wins. Is this new pricing trend troublesome for marketers? Pinterest rolls out a beefed up ad platform. Threads gives you more time to fix your mistakes. And paying for the formatting you’re no longer allowed to use.
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A Surprising Drop for Instagram
Oct 01, 2024
A surprising drop for Instagram — less posting, fewer ad dollars. Why Meta’s loss turns out to be Meta’s gain. TikTok wants its users to flip out, as it launches a new post format. The surprising underdog now winning the influencer marketing race. And we now know why a big chunk of YouTube’s music went offline over the weekend.
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The Politics of Search
Sep 30, 2024
We marketers make a lot of assumptions about people. That conservatives like big show’ey patriotism like flags and anthems. And progressives like anything to do with the environment. There. Problem solved. Now you have your creative.
But what if we’re missing a huge piece of this puzzle — user behaviour. How people of different political leanings interact with the marketing tools that get us the sale.
One of the biggest tools, of course, is search ads. Is it possible that conservative buyers and liberal buyers think of, and use, our Google ads differently?
Today, Tod speaks with Dr. Alex Davidson, author of a research paper published this month in the Journal of Advertising called “How Political Orientation Affects Trust in Search Advertising.”
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Is This the Right Zoom for an Argument?
Sep 27, 2024
A trademark dispute escalates — and thousands of brand web sites are caught in the middle. The one gift recipient your marketing isn’t accounting for. A warning for anyone who manages their company’s Google Business Profile. And don’t worry, Instagram Reels hasn’t crashed — their latest addition is actually on purpose.
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Call Me Maybe
Sep 26, 2024
There’s one place to be if you want to make lots of impulse sales — and it’s where a lot of brands aren’t. The hidden benefits of asking for reviews. And they’re tolerant of ads, have disposable income: Is Gen-Z the perfect consumer generation?
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How Bid Strategies REALLY Affect Your Google Ads
Sep 25, 2024
A new study puts Google’s bid strategies to the test and finds out they do exactly what they promise — sometimes to the detriment of other benefits. Also: Is WhatsApp the web’s last hope? Why Google is putting review warnings on brand’s profiles. And TikTok goes all Oprah.
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The Argument Against “Spelling It Out”
Sep 24, 2024
Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole time? Also: TikTok is coming for Google. Gemini is coming for free. And X decides to, essentially, unblock all your blocks.
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Pixel Pushback
Sep 23, 2024
Pixel Pushback — That marketing code on your web site could land you in front of a judge soon. The lawsuits, in fact, are already being filed. We’ll talk to one agency owner whose client is on the hook. Plus: Youtube has good news for brands, bad news for viewers. And will the next filter on influencer platforms read: “Apolitical”?
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They Both Reached for the Gun
Sep 20, 2024
Major brands beside horrible content — and this time it's not on X. Gen Z will be spending more than you think this holiday. Roku and Reddit both release new ad tools. And how did Ikea convince people to place ads on their houses? We'll tell you.
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Broken and Buggy
Sep 19, 2024
Broken and buggy: With millions of ad dollars lost from an unstable ad platform, why isn’t Meta prioritizing fixing its site? The new YouTube placement marketers will love but consumers will hate. Google Business Profiles are being suspended en masse. And the world’s most underwhelming logo change is rolled out.
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When You Care Enough to Gen the Very Best
Sep 18, 2024
YouTube's plan to combat the onslaught of AI-generated garbage is to let you [checks notes] create hundreds of your own? Plus: Brands spent millions on Olympics ads. Was it worth it? And train first, ask questions later: LinkedIn is caught offside.
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Sleigh the Competition
Sep 17, 2024
Meta gets updates, affiliate marketing has challenges, Bluesky gets 10 million, and deep inside the YouTube trend that’s making weather reports trendy.
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Everything is Made Up and the Search Ads Don't Matter
Sep 16, 2024
A huge sea change in how consumers find deals could change where you spend your ad dollars — and Google isn’t going to like it. Meta changes its mind on a big policy — and you aren’t going to like it. And hope you’ve got backups for those backups — what’s behind the mass failing of thousands of hard drives.
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Weekend Edition: Influencer Marketing with Popular Pays
Sep 14, 2024
If there is a hidden gem among marketers these days, it's got to be the role of influencer marketing. These creators earn thousands of followers who will take their advice — that's gold, for a marketer looking to introduce their brand to a new group. But finding those creators, negotiating with them, getting approvals, and tracking the results until now has been a mess of spreadsheets, to-do lists, and dropped balls.
There is a better way, of course, and some services are starting to emerge to make that process easier. Today, in this paid partnership, we're exploring the influencer marketing space with Popular Pays, a full service influencer marketing platform that takes brands from finding the right creators right through to seeing how your campaigns performed.
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Hey Copywriters... What is the Most Effective Letter?
Sep 13, 2024
Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing your campaign destination without your consent? Google Ads locks down your audiences. And the ad format consumers are really starting to get tired of.
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He Likes It! Hey Mikey!
Sep 12, 2024
If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them back? How Gen-Z prefers to buy your products. And it’s the return of Mikey! He won’t eat it… he hates everything!
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When Your Ads Are a Whole Mood
Sep 11, 2024
Happy words, higher clicks — how your copywriting’s emotion matters. Ads are coming to AI, but why are marketers so hesitant? Pinterest really wants you to pay more attention to it. And lawyers are first up on Google’s new “hit list.”
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When ‘For You’ Becomes ‘Forget You’
Sep 10, 2024
You suck and so do your TikTok videos. Meta cancels a sneaky UTM parameter used by many marketers. What the Shopify-PayPal deal means. And the disturbingly simple trick that's breaking WhatsApp.
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Frugal Festivities
Sep 09, 2024
Consumers say they'll spend less and earlier this holiday season. Google sunsets another ad feature. A timeline for a possible Google breakup emerges. And handy emails when your links break.
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From FYP to ROI?
Sep 06, 2024
TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. Google vs the U.S., part 2. And augmented reality comes for a high-sales category.
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Brain Rot.
Sep 05, 2024
The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about.
PLUS: Free trials or demos? Which convert better? We have the latest video performance data. And a huge media spender decides which agencies will get its budget.
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Babe Wake Up, Snapchat Is Putting Ads in Chat
Sep 04, 2024
Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump.
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This Episode is 100% Information (I Mean, Probably)
Sep 03, 2024
It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became two-way.
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The Fatigue Countdown
Aug 29, 2024
Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through the chaos. Also: Yelp sues Google. Threads gets more open. And is TV on its way out?
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The Great Ad Headline Heist
Aug 28, 2024
Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public?
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Targeted: The Dark Side of Personalized Advertising
Aug 27, 2024
Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of buyers who return things they buy online. Google's secret program to influence agencies. And TikTok will do more than speak your language, it'll sound like your CEO while doing it.
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Those Poor, Unfortunate Goals
Aug 23, 2024
Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And the pizza promotion that lets you dance for your dinner is actually, secretly, a very clever BOGO deal.
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Paging Dr. Cringe... Emergency!
Aug 22, 2024
Is your brand making the right decision when it comes to passing TikTok trends? Also: Why is Meta getting triple the ad share than it gets for eyeballs? How the American election will push up ad prices. And Google's having a bad week with bugs.
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The Two Letters That Are Blocking Your Conversions
Aug 21, 2024
Want to tank your sales? Tell buyers your product uses AI. Amazon's big announcement for sellers. Why audience recommendations are missing from Google Ads this week. And decrypting Reddit's latest hires: Are they about to join the search ads party?
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Fear and Surprise and Ruthless Counterfeiting Efficiency
Aug 20, 2024
The kettle sues the pot. YouTube's new partnership takes on TikTok. Why Amazon's ads business has been surging lately. And the final ruling: Do hashtags even matter any more?
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Inside Google Ads: Metrics That Matter
Aug 16, 2024
Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads correspondent Jyll Saskin Gales.
Jill worked at Google Ads for six years, so you're getting the straight goods — not only from someone who knows what the answers are, but from someone's who's on the outside now and therefore can TELL you those answers!
While you're listening, be sure to sign up to get all her episodes — just search for Inside Google Ads in your podcast app.
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Enjoy the Silence
Aug 15, 2024
Meta makes a big change to conversions — but you probably didn't hear about it. Why does Meta keep these changes such a secret? Also: LinkedIn wants you to stop trying to be funny. The informal pulse of the economy says things are actually looking up. And when CEOs say the quiet things out loud.
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Correctile Dysfunction
Aug 14, 2024
Correctile disfunction: The audacious new plan being floated to remedy Google's monopoly. Meta kills off a popular transparency tool. Disappearing ink might be coming to Threads soon. And the crazy law that would require influencers to clear their content with government regulators before posting it.
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Sit Down, You're Rockin' the Boat
Aug 13, 2024
With elections looming, are brands right to be worried about the secret political leanings of their paid influencers? Also: TikTok is literally giving products away. Meta plays a confusing reverse Uno card. And Instagram copies a Snapchat feature. I know — who'd have guessed?!
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DTC Sales are Plateauing. Here's Why.
Aug 09, 2024
DTC sales are slowing. Is it the economy? The products? No, but there are three reasons for it. Has Google given up on AI Overviews in Search? Instagram has a nice update for brands that post a lot of images. And the Self-Proclaimed Saviour of Free Speech shuts down an advertising coalition that spoke freely.
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The Case of the Missing $16M Google Ad Credit
Aug 08, 2024
An apparent glitch promises advertisers millions in Google ad credits. The glitch is fixed, but could Google be on the hook? Also: A report says Google broke its own ad policies for a big budget advertiser. A new way to avoid Facebook jail. And how to sponsor entire LinkedIn newsletters.
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The Subtraction Principle
Aug 07, 2024
Two prices, one answer — where do you put your discount? Media buyers rethink X after the platform sues an advertiser coalition. Questions about how effective the latest brand safety tech really is. And what Shopify sees in the forecast for the months ahead of consumer spending.
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Blue Monday
Aug 06, 2024
The U.S. declares Google an illegal monopoly. What's next for one of the world's biggest ad platforms? Netflix's ad prices keep dropping. Apple has another privacy feature your web site isn't going to like. And why you might have paid for your competitor's ads last week.
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When Brat is Not Brat
Aug 02, 2024
The risks of jumping on board a fast trend. Amazon's warning could fortell a slow quarter for us all. Google hates tax laws, and you'll pay because of it. And LinkedIn has a new badge you can't even ask for.
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All Your Ads Are Belong to Us
Aug 01, 2024
Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency!
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Move Fast and Cancel AI
Jul 31, 2024
Back to the drawing board — Meta kills celebrity chatbots. The Performance Max change we all wanted is here. New data on where young people start their online purchasing journey. And NBC spent $7 billion on the Olympics. Has it paid off in ad revenue? We have the numbers.
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How Do You Do, Fellow Boomers?
Jul 30, 2024
A big loss for Amazon as an American regulator gives the company the news it didn't want. SurveyMonkey pushes out a big update. X's financial position is in rougher shape than anyone thought. And teens on Facebook; Boomers on TikTok? What is this world coming to?!
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Inside the Slow Crumbling of the 'Google Network'
Jul 26, 2024
The untold story behind the slow decline of Google network revenue. Reddit launches Lead Gen Ads. A massive acquisition in the influencer marketing space. And Elon Musk is siphoning your brand's content for fun and profit; we'll tell you how to turn off the tap.
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Influencer Marketing Grows Up
Jul 25, 2024
Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple takes on Google on one of the most important platforms on the web.
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Think You Can Stop What They Sell? I Doubt It.
Jul 24, 2024
Take 2: TikTok tries its hand at ecommerce in Europe. Yelp upgrades its Request a Quote service. A new spend limit on Google Ads. And here's how you stack up against others on social media.
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Cookie Cancellation: Cancelled
Jul 23, 2024
The great cookiepocalypse is cancelled. What does that mean for marketers now? The two-letter solution to improving your Google search ranking. Europe is coming after Meta again. And Amazon plays hardball.
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Snap, Crackle, Pop.
Jul 19, 2024
It was the blue screen heard around the world — how did today's massive global computer outage affect marketers? Google kills off yet another product and that might mean more work for your web admin. The companies Microsoft will keep your ads away from. And Google's AI will be all over the Olympics. What could possibly go wrong?
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The Last B, Well, That’s Not That Simple
Jul 18, 2024
Ads are coming to Threads but will media buyers care? A shocking development in the agency world. Has Google given up on AI summaries? And why Instagram comments are disappearing after 3 days.
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One Tiny Toggle
Jul 17, 2024
Google Ads now default to Broad Match. Facebook's new AI tool could spell trouble for brands that get a lot of comments. Another door into TV ads has opened for small businesses. YouTube's Shorts get a small upgrade; Google Docs gets a big nerdy one. And the world's worst ads will soon appear on one of the world's most trusted brands.
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The Real Cost of Amazon's Prime Days
Jul 16, 2024
Outrageous greed — that's what the U.S. government calls Amazon's Prime Days, in light of its estimate that almost half of the company's warehouse workers will get injured in the next two days. Also: Instagram's new ad product requires a lot of trust — from you... LinkedIn supercharges its sponsored articles... and Elon says X should sue a large group of advertisers — a group the company itself rejoined just weeks ago.
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The Security Breach We All Feared Has Happened
Jul 03, 2024
The hack nobody wanted: How a leading two-factor authentication app used by marketers worldwide is now exposed. Plus TikTok slows down, a deep-dive into Google's changes to its ads platform, and the clever technique consumers are using to see if you are gouging.
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If You Can't BEAT Apple...
Jul 02, 2024
A big design tool pulls its AI features... the slow recovery from a Google algorithm update... Meta makes a big change to a small tag... and YouTube's new service will be powered by the magic of human eyeballs. We think.
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Meta's Ad Platform: Half-Measures Availed Us Nothing
Jul 01, 2024
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal? We check in with our Meta ads correspondent Andrew Foxwell for a gut check.
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Meta Hates Bots. (Except Those It Creates.)
Jun 28, 2024
Your Facebook ads might soon cost more — but there is a way out. Google's search ranking apparently considers how busy your business is. Wordpress admins get a new and peculiar tag insert. And the end game of civilization has arrived — Meta's influencer bots. Did anyone ask for this?!
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Googol Typos
Jun 27, 2024
Typos are coming to your ad reports — here's why you'll like that. TikTok tries to pre-empt Amazon's big sale. An verification tool used by major platforms left its users' government IDs practically unlocked. And Meta expands the content tool that keeps your fans quiet.
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If You Can't Beat Them, Temu Them
Jun 26, 2024
Amazon's response to the discount Chinese ecommerce sites? To become them. Also: Why social media platforms would rather you forget all about that whole "social media" thing. GA4 will import other platforms' data. And a nice update for people who track ROAS.
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Marketers (Still) Aren't Ready for When the Cookie Crumbles
Jun 25, 2024
We've known it was coming for years, so why do marketers feel even LESS ready for the cookiepocalypse than they did before? Also: Pinterest wants your board content on TikTok. Ad agencies are swimming in AI. And Threads gets even more connected to the fediverse.
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DEEP DIVE: Disabling Comments on Social Media Posts
Jun 24, 2024
There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the creative.
But one factor that doesn't get talked a lot about is the comments. After all, social media ads are mostly just posts with a budget behind them — posts that can include comments.
That's great if your company has a lot of goodwill and gets positive comments; less so if you don't.
Which is why some marketers consider turning comments entirely off. Sure, you'd prevent negative comments, but what do consumers think of that strategy? Do they even notice?
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Meta Thinks Everything Is AI Now
Jun 21, 2024
Did you use AI to make that product image? No? Then why is Meta telling everyone you did? Also: Local Service Ads expand to Maps, whether you want them to or not... unboxing goes big... YouTube editing goes long... and a dispute over programmatic ads heats up with advertisers caught in the middle.
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The Meta ‘Discount Code Fiasco’
Jun 20, 2024
A crazy new bug on Meta's ad platform is selling products at big discounts — and the merchants have no idea it's happening. Also: Sorry, why can't I exclude past buyers from my Facebook ad campaigns any more? Amazon's huge sales database is being put to work. And Instagram expands its livestreaming by letting you restrict it.
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Your Griefbots Have No Soul
Jun 19, 2024
Government regulators sound the warning on AI spokespeople, as the marketing industry and social media platforms scramble to ramp up their avatar game. Also: LinkedIn goes B2C, consumers prefer year-round Pride support, and more on Google's decision to force many companies off using credit cards to buy ads — today, an insider's view.
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"We're Passing the Savings Along to Ourselves!"
Jun 18, 2024
Google won't let some companies pay for ads by credit cards any more, in a move that could cost businesses hundreds of thousands of dollars overnight. Also: A dispute between two big ad players could shake up video inventory. Threads releases its API and makes it free. And YouTube's plans to let regular people add corrections to your brand's videos — what could possibly go wrong?!
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Is YouTube About to Blow Up Ad Blockers For Good?
Jun 14, 2024
Has the final gauntlet been thrown? A technical change to how YouTube ads are delivered may break ad blockers for good. Meta backs down on AI training. LinkedIn's new promotional tools will cost you. And Spotify's latest announcement — is it bad news for digital agencies?
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There Exists a Not-Inconsequential Chance This Headline Will Make You Skip Today's Podcast Offering
Jun 13, 2024
Dumb it down — new research says the simpler you make your headlines, the more people will click on them. Also: Instagram's latest ad format is just as irritating as it sounds. A huge player exits the ad business entirely. And podcast listeners might just be the nicest people ever!
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The Myth of "99% Brand Safe"
Jun 12, 2024
Brand safety tools claim platforms they measure are '99% safe.' But can marketers trust those numbers? Probably not. Also: YouTube adds the single biggest item from marketers' wish lists. TikTok's new search feature could sell more of your products. And garbage in, garbage out — the sad and dangerous state of AI search summaries.
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Uncomfortable Questions
Jun 11, 2024
The app that wanted the world to be more authentic has been acquired. Google says the next search update might restore some penalized sites. Why marketers are starting to be wary of ad verification platforms. And is it the return of the hashtag?
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More. More Never Changes.
Jun 07, 2024
It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted?
That, plus updates to Meta's Conversions API, LinkedIn pulls one of its most effective ad targeting tools, and much more.
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Deepfakes: The Next Brand Safety Challenge
Jun 06, 2024
Deepfakes are the next challenge for brand safety. Reddit's Ads API is out, barely. LinkedIn has a new video ad product. Instagram updates carousels. And the toggle switch inside Microsoft's ads platform you might want to turn off.
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The 'Other' Bucket: What is Google Ads Hiding?
Jun 05, 2024
Why is Google dumping up to three-quarters of your ad results into an unmarked bucket? HubSpot is about to get more expensive. Finally, a framework for data deletion requests. And Microsoft's change to shopping campaigns is coming whether you want it or not.
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⚠️ A TikTok Cyberattack is Underway
Jun 04, 2024
A nasty cyberattack is targeting big TikTok accounts — and all you need to do for your account to be compromised is read a DM. Also: Why Google may stop indexing your brand's web site next month. Which products sell more when you use an animated banner ad. And podcast audiences may have been massively undercounted.
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Meet the Instagram Ads Everyone Is Going to Hate
Jun 03, 2024
Enshittification comes to the Instagram feed — how will users react to the new ad format which stops them from scrolling through content? Also: Google slows way down on its AI search results... SEO pros figure out how to get their brand into those results... and Shopify's acquisition could mean a huge bill for you.
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The Instagram “Taste Test”
May 31, 2024
The new Instagram test that ignores your current fan base. Why your favourite marketing tool might stop working next week. Link previews are now pay-for-size. And bad news for marketing departments as their share of corporate budget continues to fall.
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Damage Done
May 30, 2024
What's next for the relationship between Google and the marketing industry after a huge leak exposes Google's SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google tool heads to the graveyard — this one, a messaging tool used for business.
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The Refund Clawback: A New Tactic in E-Commerce?
May 29, 2024
It seems ridiculous — asking people to buy something from you as you're refunding them from a previous purchase. But researchers say — it works. Also: PayPal is planning a big splash in the ad pool. And Instagram has a new "just add meme" button.
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Everything You Need to Know About the Huge Google Search Leak
May 28, 2024
It's the biggest leak in Google's history — and the documents in it detail thousands of previously secret factors that decide how high you rank in their search engine. What are those factors, and have we been being lied to all this time?
We have extensive coverage today in this special episode.
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Will Google's Biggest Acquisition Shake Up the Marketing Industry?
May 24, 2024
Is Hubspot about to sell to Google? Pinterest has summer trends for your content marketing. Amazon's AI-based ads seem to be performing well. And Snapchat gives us exactly what we marketers want: crazy clown faces.
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We Have Seen the Future of AI and It Is... Shitposts
May 23, 2024
Two big players in the design space have a new offering for large brands and agencies. Snapchat has a new CAPI partnership. Yes, Bing was offline today. And Google's deal with the devil: What happens when you use the world's largest shitposting forum as a main AI training source? Exactly what you think.
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The Sad, Triumphant Return of Vaporware
May 22, 2024
The marketing announcements are plenty — so why can't any of us actually use these cool new things? TikTok to lay off a big chunk of their support team. Meta adds video to catalog ads. And the science behind offering a dollar discount or a volume discount — which performs better depends on what you sell.
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"They Talked a Lot and Said Nothing."
May 21, 2024
Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products.
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Emotion + Science + AI = Profit
May 17, 2024
Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year.
JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube orLinkedIn
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TikTok is Coming For YouTube's Eyeballs
May 16, 2024
TikTok's biggest move for YouTube's viewers yet — will this new test change the vertical ad game? Threads is getting a Tweetdeck. Snapchat makes CAPI onboarding easier. And Netflix is getting its own ad tech.
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In an AI World, Is SEO Dead?
May 15, 2024
Search in the AI age — how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers.
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Two Steps Forward, No Steps Back. Ever.
May 14, 2024
Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode.
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Tuning In the Right Frequency
May 13, 2024
Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment.
Tod interviews Dr. Nelson Amaral who conducted a study on the topic.
The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition.
In the conversation, we discuss how marketers can tap into personal brand identity to create a stronger connection with consumers.
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Search and Destroy: The Imminent Threat to Google's Existence
May 10, 2024
Things are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in.
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The Consumer Buying Database You've Dreamed of Is Here
May 09, 2024
Everything they've ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about.
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Meta's New "Verified" Plans Could Cost You $1,000 a Month
May 08, 2024
Meta's new subscription plans are out and I sure hope you like being disappointed. Shopify's stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform's bizarre discrepancies.
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Which Font Sells Better — 𝙏𝙝𝙞𝙨 or 𝐓𝐡𝐢𝐬?
May 07, 2024
How curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features.
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Meta G̶i̶v̶e̶t̶h̶ Taketh and Taketh Away
May 06, 2024
Why Meta no longer lets you pick which product to advertise. YouTube's new AI might be costing your brand viewers. Instagram's new Sticker could flood your inbox. And the new feature on Threads that might be a brand safety tool in disguise.
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Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales
May 03, 2024
Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?
In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations:
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Pack It Up, Pack It In, Let Shein Begin
May 02, 2024
Physical stores are closing and it's all your fault. The music is back on TikTok. People are watching less ad-supported content. And the prices of podcast ads continue to drop.
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Unfollowing as a Service
May 01, 2024
The court case that could dramatically change the Facebook feed as we know it. Why Google is automatically pausing your keywords. Pinterest's user numbers jump, but at what cost? And the game heard around the world — and at LinkedIn.
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84% of Listeners Prefer This Podcast to That Other One
Apr 30, 2024
The sales boost you could get by telling your customers how to write their reviews. Instagram tweaks its algorithm to favour smaller accounts. Why does Apple hate advertisers so much? And collateral damage: The video app that might go down with the TikTok ship.
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Pause and Pay: Surprising Results from TV's Newest Ad Format
Apr 29, 2024
You mocked them at first, but now the results on pause ads are in — and they're kind of amazing. Also: Threads makes a big move. Does the ad business need its own 'nutrition label'? And Google's video ads push beyond YouTube.
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Here is How TikTok Will Die ☠︎
Apr 26, 2024
Ban or no ban, were TikTok's days as the marketers' darling numbered anyway? The world's largest ad agency may be considering breaking up. And getting your AI to explain its recommendations to consumers might boost your sales.
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Everybody Hates AI
Apr 25, 2024
Revenues up but stock price down — what caused the crash of Meta's stock? Just two letters. Also: You're not imagining it: Your Google clicks are costing more. And young TikTok creators say please, for the love of god, don't make us use Instagram!
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Don’t Call It a Comeback
Apr 24, 2024
They're baaack — third-party cookies: Will they ever die? Stripe makes a big move away from payments. Threads now has more daily users than X. And a review of Meta's spanky new AI: Spoiler alert — it's not great.
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Spam As a Service
Apr 23, 2024
Now even Reddit comments are filling up with AI spam — and a whole new generation of bots are lined up to take marketers' money. Why your buyers are willing to wait up to five days longer for their purchase. What media buyers are saying about the proposed TikTok sale. And Europe says TikTok's latest promotion is as addictive as cigarettes.
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It's Temu's World. We Just Advertise In It.
Apr 22, 2024
Your ad costs are going up — is it all Temu's fault? TikTok influencers say their peers are going into brand deals too hard. And the hilarious glitch at Microsoft which is sowing confusion among the Mikes.
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Amazon's Secret Spy Program Revealed
Apr 19, 2024
Fake company, real products — inside the elaborate secret Amazon scheme. Also: How to get your ads beside the most popular Shorts content. Your brand's Facebook group might break on Monday. And X is having another very bad week.
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All Your Brains Are Belong to Us
Apr 18, 2024
Companies are now selling their users' brainwave data to target consumers with ads, and lawmakers are just now catching wind of it. Also: What to expect from ads on Threads. Why ad tech AI is watching episodes of The Office. And a long-time Google ad extension is going away.
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Wait, Links WORK Now On TikTok Videos?!
Apr 17, 2024
It's happening — tappable links might be coming to TikTok videos. LinkedIn's new Premium company pages have a creepy but probably very effective new feature. The digital ad industry didn't suck as much as you think it did last year. And Elon has a plan for ridding X of bots: Give him more money.
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To Plural or Not to Plural: That is the Question(s)
Apr 16, 2024
What a difference an S makes — why one single letter could change the future of your brand. Also: Amazon runs in where others have bolted out. DMs are coming to Threads, only they're not. The self-fulfilling prophecy of one heavily SEOed article. And the brilliant reason McDonald's latest billboards have nothing on them — literally, not even their logo.
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Meet Your Brand's Deepfake Salesperson
Apr 12, 2024
Your product sales could be on autopilot, after TikTok unveils its latest scheme. Roblox branches into the programmatic market. Amazon's not preferring its own products over yours any more (well, not as much, anyway). And how Wordpress's latest plugin can tell the future.
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Meta CPMs Are Skyrocketing. Is This The New Normal?
Apr 11, 2024
CPMs up, morale down: Is Temu behind the recent downturn in Meta ads? LinkedIn's scam solution will cost you. YouTube videos for kids are getting comments back. And why TikTok says videos in two languages will get you better results.
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Non Mingito in Natatoria
Apr 10, 2024
A new report on the PPC industry is out; we have expert analysis. Google is training its AI on your public Google Docs... Hootsuite buys a major social listening platform. And the guy selling an empty bottle might just be the year's most innovative product marketer.
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Turn and Face the Strange Ch-ch-ch-Changes
Apr 09, 2024
Under Pressure: TikTok is about to push out a new app, as Instagram says "Let's Dance." The Modern Love between third-party platforms and APIs. And Life on Mars might seem easier than the Space Oddity we're seeing in Meta's ad auction these days.
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The 2024 Guide to Meta Ad Attribution Windows
Apr 05, 2024
Understanding Attribution — 7DC, 1DV... which do you use now? Also: What post type on LinkedIn will get you more engagement. Snapchat bolsters its agency program. And the new retail media network with more purchase data than you can imagine.
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The Revolution Will Be Vertical
Apr 04, 2024
Google's new ad format might hide your ad behind a scroll — but it's not as bad as you think. Your LinkedIn campaigns can now run on TV. Everything's going vertical on Facebook. And the massive company thinking of buying Hubspot — would be its biggest deal ever.
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Are Podcasts the New TV?
Apr 03, 2024
We know what will kill TV in the end, and it turns out, you're listening to one. Gmail is blocking some Outlook emails. Walmart keeps chipping away at Amazon's ad business. X suffers a 30% drop in usage. And some new conversion tracking from Microsoft's ad platform.
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AI Wrote This Episode Title. Do You Care?
Apr 02, 2024
AI is writing more marketing copy these days — but how many consumers can tell you cheaped out? Also: LinkedIn tries its hand at a TikTok clone. Amazon abandons one of its most talked about technologies. And Google promises to stop doing what none of us realized it was doing.
We're looking for a writer and production assistant! LEARN MORE HERE.
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The Surprising Way Slow Motion Video Changes Brand Perception
Mar 28, 2024
There are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we focus the viewer’s attention? Or employ the one-cut-every-second technique? Well, add one more to the list: Whether you should show your products being used in slow motion.
Anika Shtuppy is an Assistant Professor of Marketing at Tilburg University. She and her colleagues recently published some research looking at that very question, and she joined Tod for an extended discussion.
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Using Google Ads to Target Your Competitors' Customers
Mar 27, 2024
Copycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its death. And YouTube gives marketers more control over their channels — why you should steer clear.
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🚯 You'll Never Delete a YouTube Video Again
Mar 26, 2024
It's not a rumour, it's official now: Deleting videos from your brand's YouTube channel can hurt your reach. And now we know why. Also: A study finds half of Google ads are being pushed down by a new content block designed to keep people away from your web site. And Instagram adds a fantastic new engagement feature in the most awkward way possible.
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The Holy Trinity of Bid Strategies, Explained
Mar 22, 2024
It's happening again — Meta charging way more than your daily budget allows. But is this a case of Operating as Intended? Also, a deep dive into the three main bid strategies and which you should be using. The myth of the TikTok watch time might be busted. And that anonymous review you left the other day — yeah, it might have your real name on it now.
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How Spammers Are Knocking Your Brand Out of Google Maps
Mar 21, 2024
The Pin Sin: How bad actors are pushing their competitors off Google Maps. Google makes things a little easier for data nerds. Threads makes its first real steps into the Fediverse. And the social media trend of the week could very well be the single laziest content idea the industry has seen yet.
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Trust Issues: Is the Agency/Client Model Doomed?
Mar 20, 2024
Marketing agencies say trust is disappearing in their client relationships and client CEOs are partially to blame. Also: Some updates for Google media buyers, and why is YouTube letting any random person edit your brand video captions? Trust me. You actually want this.
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The Compelling Argument for “Calm the F**k Down, Influencers”
Mar 19, 2024
Under Pressure — Meta might be forced by Europe to slash the price of its Verified subscription plans. When being enthusiastic backfires for influencer marketing. Instagram is testing longer Reels. And the Facebook Poke is back, and Gen-Z are loving it.
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SEO is Dead. Long Live TEO.
Mar 18, 2024
As Google battles AI spam in a fight for its relevancy, will TikTok’s pushes in Search topple the King? Also: Is this the end of "being real"? YouTube adds more disclosure requirements. And LinkedIn decides what is business users really want... is to play cheap mobile games.
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Meet the New “Mega-Thread” Ad Format
Mar 15, 2024
Reddit's new ad format mimics a popular organic post format. LinkedIn will now let you sponsor almost anyone. Microsoft cleans up its Ads UI. And YouTube finally lets you clean those embarrassing moments from your livestream.
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Would You Pay $56 to Talk to a Human at Meta?
Mar 14, 2024
Meta is thinking of beefing up its paid checkmark program — but will it ever be worth it to marketers? Amazon will set your products up in one click. Where the money would go if TikTok disappears from America. And exploiting gap topics on the video apps for fun and profit.
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Google’s ‘Core Web Vitals’ Flip-Flop
Mar 13, 2024
A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-worthy update.
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Teens Abandoning TikTok Because of (checks notes) “Life”
Mar 12, 2024
Is its reign finally over? TikTok starts losing users. Also: The social media posts you might not realize are being broadcast. The skyrocketing growth of out-of-home. And Apple is about to have a big ads year ahead.
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The Case of the $2,628 CPM
Mar 11, 2024
Millions of dollars still going wasted on the web's worst ad placements. Pinterest's new filter could skyrocket engagement. Why is Google showing your competitors on your ads? And YouTube thumbnail advice from the world's most successful video producer.
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Oh FFS, Meta Is Hallucinating Return Policies Now
Mar 08, 2024
Is it a bug or a feature? Meta's AI is hallucinating return policies now. Plus: TikTok's anti-ban campaign appears to have backfired. Why do women make up a majority of marketing roles, but a fraction of visibility in ads? And Google's change to negative country targeting.
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The Empire Strikes Back
Mar 07, 2024
Here come the penalties — Google starts bringing down the ban hammer. Why engagement is not your brand's best social friend. PayPal rolls out a new iPhone payment method. And you would not believe how much Temu has spent on Facebook ads.
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fRiEnDSHIp endeD WItH gErMANY. Now FrANce IS my BesT frieND.
Mar 06, 2024
Why do Germans hate social media? Will a government threat finally convince Meta to better support hacking victims? YouTube Shorts gets easier to measure. And Facebook abandoned it, but LinkedIn picks it up.
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The Outage Heard Around the World
Mar 05, 2024
Meta's platforms crash in the most terrifying way possible. TikTok engagement is dropping like a rock. Why you're probably pricing your bundles wrong. And is Google's announcement today, finally, mercifully, the end of AI spam in its search engine?
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How Marketers Are Being Caught in the Email Crossfire
Mar 04, 2024
Caught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls out to more Microsoft advertisers. Are p.r. people aiming at the wrong target? And some very welcome updates to Instagram messaging.
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Why Are Marketers Being Constantly Logged Out of Facebook?
Mar 01, 2024
Does Meta keep logging you out of your account? You're not alone. Also: Wordpress might already be selling your brand's content. The two TikTok trends you might want to consider stealing. Social media engagement continues to decline. And Google's in hot maple-flavoured water.
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The Google Ads Micro-Management We Want
Feb 29, 2024
Google caves under industry pressure and lets marketers more finely control their ad campaigns. Money is flowing back into ad-tech. TikTok pulls even more music off their app. And marketers are worried that AI will take their jobs.
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Deep Dive: Why the Religious Complain More About Your Brand
Feb 28, 2024
Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings.
It's going to happen. Someone from your company's going to do something dumb, and that will result in a negative review on Facebook or Google or something.
When you break down the kinds of people who spread negative word of mouth, you find different groups — not just genders or ages, but also their personal moral stance, how religious they are, and so on.
You might think that religious people would be more forgiving of mistakes made by your brand — and you would be wrong. In fact, they're much less forgiving.
At least according to some new research.
Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings.
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Deep Dive: Finding and Ranking Potential Brand Alliances
Feb 27, 2024
Sometimes, one of the tasks of a marketing person at a company, is to propose partnerships between their brand and another. This offers the opportunity of joint advertising campaigns (like Coca-Cola and McDonald’s), cause-based alliances (like Target and UNICEF), or even bundling products together — like the streaming deals that include joint Hulu and Spotify subscriptions.
But finding those partners isn't always easy. And determining whether your customers would be thrilled with an alliance or offended by it should be top of mind.
What if there were a measure of brand partnership potential? A score that would tell you which other organizations would make for great alliances.
That's what Pankhuri Malhotra set out to invent. She and her coauthor have published a paper in The Journal of Marketing called Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities.
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Deep Dive: Exploiting the "Vicarious Hand Effect" in Marketing
Feb 26, 2024
How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect.
There are many advantages of e-commerce for the consumer — they can shop from home, it’s easier to compare products from different stores. But there’s always been one big disadvantage: They can’t touch anything. Sometimes, holding a product in your hand, is as much a part of the buying process as holding your credit card there.
But if we can’t give them a good feeling by letting them touch the product, can we get at least half-way there?
That’s what Andrea Luangrath set out to discover. She is an Associate Professor of Marketing at the Tippie College of Business at the University of Iowa. She her colleagues have published a fascinating research study in the Journal of Marketing Research called “The Vicarious Haptic Effect in Digital Marketing and Virtual Reality.”
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Deep Dive: When Good Deeds Go Bad for Brands
Feb 23, 2024
Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand.
Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”
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Deep Dive: Preventing Shopping Cart Abandonment
Feb 22, 2024
New scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their carts.
In the e-commerce space, there is no end to the number of plugins, platforms, and pop-ups you can install on your store's webfront to try to juice sales. One of the biggest focuses of this category is around increasing the conversion rate between the moment someone adds a product to a cart and that person actually pays for it.
In fact, I'd venture to say an entire industry now exists in the very specific, but very important, space known as Cart Abandonment. Some studies show that 80% of online shopping carts are abandoned. In this space, we see everything from urgently worded text messages to time-limited discount offers by email.
Sometimes, these tools encourage people to come back to the site to read the product reviews, or browse more product pages.
But a new paper published last month in the Journal of the Academy of Marketing Science says tactics like that might actually be CAUSING people to abandon their carts.
Tod spoke with Angeline Scheinbaum, Associate Professor of Marketing at the Wilbur O. and Anne Powers College of Business at Clemson University in South Carolina.
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Inside Google Ads — Sample Episode
Feb 21, 2024
Tod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll Saskin Gales.
In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three compelling questions sourced from her engaged social media community.
The episode kicks off with a question from Jean-Claude, who seeks insights on how to people who have visited specific websites. Jyll unravels the intricacies of Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on visited websites. She emphasizes the importance of creativity in forming niche audiences for effective targeting.
The second question comes from Hicham, who wants to know how to place display ads on a specific website that uses Google AdSense. Jyll sheds light on placements, topics, and display/video keywords, offering a comprehensive guide on how to choose specific websites, apps, or YouTube channels for display and non-conversion-based video campaigns.
Moving to the realm of search campaigns, the third question from an anonymous TikTok user addresses the apparent contradiction in Jyll's advice on using audiences in targeting and observation modes with search campaigns. Jyll clarifies the nuances between both options, and provides actionable insights on when to use each mode, and how audience observations can inform future targeting strategies.
During the episode, Jyll shares practical tips, dispels confusion, and empowers listeners to leverage the full potential of Google Ads targeting options. Whether you're a seasoned advertiser or just starting out, this episode offers valuable insights into maximizing the effectiveness of your Google Ads campaigns through your targeting strategy.
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads
Let an ex-Googler show you how to make Google Ads work for your business. With more than 100 updated in-platform tutorials, plus access to Jyll on a LIVE monthly call, the Inside Google Ads membership course is the best way to accelerate your Google Ads skills and manage your ads more profitably. Learn more at https://b.link/gatraining [affiliate link]
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75% of X’s Ad Clicks Were Fake: Report
Feb 20, 2024
X on the hot-seat over what some say are wildly inflated ad results. Also: The quick way to get more product reviews. A huge bump in programmatic spend is on the way. And Twilio considers a fire sale.
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Go Home, Chatbot. You're Drunk.
Feb 16, 2024
Your chatbot could land you in court… TikTok’s playing hardball… Snapchat’s new measurement announcement… a nice Google update for salespeople… and the five colors Pinterest says you should not sleep on.
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Picking Up the Pieces
Feb 15, 2024
What's next after yesterday’s disastrous day in the Meta ad auction? Also: Pinterest adds the collaboration tools you’ve wanted. Instagram adds the filter you didn’t want. And which platform is about to add a 30% tax to your ads? Here’s a hint: It ryhmes with Feta.
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What’s “Next” for Google Merchant Center
Feb 14, 2024
Google is removing Merchant Center and replacing it with a new simplified version — what it means for marketers. Also: European influencers walk a dangerous line. The mystery of the Spacing button in Google Ads is solved. And the chaos a single zero can make.
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Has Amazon's "Buy Box" Been Gouging Customers?
Feb 13, 2024
Amazon gets sued, and the whole industry holds its breath. How to keep the Nazis off your next X campaign. Threads gets trends. Drift gets bought. And LinkedIn delivers agencies their own API.
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Meta is Killing Third-Party Access to Facebook Groups
Feb 12, 2024
Heads up if your brand uses Facebook Groups — Meta is about to close the door on third-party tools. Pinterest’s numbers are up, with concerns about their new Google deal. Marketers plan to spend more this year. And why the Taliban is shutting down web domains.
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The Uncomfortable Truth About Privacy Consent Banners (deep-dive interview)
Feb 09, 2024
One of the jobs of a marketer is to instill in the consumer a sense of trust — trust in the brand, trust in the product or service, trust in how the company handles their personal data, and so on.
That latter job is often fulfilled by putting a privacy notice on the site. Sometimes we do it because it's the law in our country; sometimes, in an effort to show people we're a responsible company.
But are we shooting ourselves in the proverbial foot?
That's what Aaron Brough and his colleagues set out to discover. Dr. Brough is an Associate Professor of Marketing at Jon M. Huntsman School of Business at Utah State University. He is the co-author of a new scientific research study called "[The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices](https://journals.sagepub.com/doi/10.1177/00222437211069093)."
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YOU Get a Sponge! 🧽 YOU Get a Sponge! 🧽
Feb 08, 2024
Shopify is shutting down its Reviews app… We learn what makes up Threads’ discovery algorithm. HubSpot has some nice updates. Google’s Bard is no more. And why can’t TikTok tell the difference between shoes and a sponge.
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Click Wars: How Companies Are Removing Their Competitors' Ads
Feb 07, 2024
An apparent bug at Google lets your competitors take your ads offline. Snapchat’s numbers are growing but revenue is slowing. The digital ad industry still doesn’t like Google’s post-cookie plans. And why TikTok wants to add a second app to your phone’s home screen.
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Fact-Checking the "Facebook is Dying" Myth
Feb 06, 2024
If Facebook’s dead, why is their user base still climbing? The answer is two letters long. Also: Microsoft beefs up its ads platform. Why your brand’s web site may have just lost its Search Console connection. And LinkedIn decides what we all need is more AI-generated fake congratulatory messages.
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Everything Counts in Large Amounts
Feb 05, 2024
What matters when it comes to your search engine ranking? Google will tell you, but won’t. Also: More cuts at Snapchat, LinkedIn is killing its Creator mode, and the bizarre new generative AI trend of non-consentually putting clothes ON people.
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What Meta’s 2023 Says About Marketers’ 2024
Feb 02, 2024
What this year holds for the Meta ad platform… The web browser that could hurt Google’s ad revenues… A warning about your brand’s TikTok videos… and why Mastodon might be the sleeper hit for social engagement.
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Track to the Future
Feb 01, 2024
New tracking options on Meta platforms and LinkedIn… Will Threads rescue Trending topics? Adobe gives up on its web design tool. And we tested Google’s new AI image gen technology and were underwhelmed.
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The Day the Music Died
Jan 31, 2024
Biting the hand that feeds it — why is one of the music industry’s biggest players pulling out of TikTok. Also: Google had a great quarter, so what’s with the share price drop today? The shocking number of brands without any marketing plan at all. And the social media team at Sesame Street scores big.
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'Top Rated' or 'Best Seller'? Ask Where, Not Which.
Jan 30, 2024
“Top Rated” or “Best Seller” — why where you sell is as important as how you sell. Also: TikTok’s latest product tagging test could turn every video into an ad. The surprising reason some brands are seeing a reach boost on TikTok. And Threads is coming for what’s left of Twitter.
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Help Me Obo-Wan, You'ryre Mie Oonly! Hop!
Jan 29, 2024
Why are older marketers using AI marketing tools more than their younger counterparts? Amazon Prime’s ads start today — and there’s only one ad-free holdout left. TweetDeck comes to a Twitter competitor. And the bizarre game of telephone that product marketing bots are playing on X.
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In the End, Will Direct Mail Save Us All?
Jan 26, 2024
Meta wants to have AI redesign your ad — worst part is, you may not be able to turn that redesign off. Also: In a world of declining digital ad effectiveness, could postal mail be our marketing saviour? Google’s data reduction is somehow giving marketers more data. And the Help Line is back to solve a problem connecting Google Ads to GA4.
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Prophetic Papers: Receipts That Can Predict Purchases
Jan 25, 2024
Meta moves its AI ad product to more campaign types — whether you want it or not. PayPal’s sales receipts can now predict your customer’s next purchase. The surprising web site that 20% of kids visit. And Instagram finally adds the one feature almost everyone has been asking for since forever.
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Why is Apple "Closing" Businesses?
Jan 24, 2024
TikTok moves squarely into YouTube’s territory. Apple’s Maps is “closing” businesses. Google pulls back on the data it shows marketers. And the authenticity app has decided its next move: Celebrities.
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The Latest Victim of AI: Lookalike Audiences
Jan 23, 2024
LinkedIn is the latest platform to pull a popular ad targeting tool… Google’s new chatbot will create a whole campaign out of just your web site address… And TikTok has a nice update for us aging executives.
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There's No Business Like Slow Business
Jan 22, 2024
More layoffs affecting Amazon’s Buy With Prime program and Google’s search quality. TikTok’s growth is starting to slow down. Prime Video’s ad rates look pretty darn competitive. And the latest U.S. state to put a consumer privacy law in place — how this will affect your business.
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How to Stop the Facebook Admin Spam Messages
Jan 19, 2024
Those Facebook spam DMs are out of control. Turns out, there’s an Off switch for them buried in business manager. We’ll tell you how to find it. Also: Product placement comes to online videos, a new way to generate leads on LinkedIn. And the first instalment of our digital marketing helpline.
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Mobile Gaming Grows Up: Is It the Next Big Ad Space?
Jan 18, 2024
That garbage inventory you’ve been avoiding might have just turned into a gold mine. Now even science says Google’s search results are getting worse. Did Bing’s bet on AI pay off in the search wars? And the new tracking tech that’s as old as our industry itself.
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How Google’s Ad Rep Layoffs Will Affect Marketers
Jan 17, 2024
Hundreds laid off, but how will the downsizing at Google Ads affect your campaigns? A former insider tells us. WhatsApp and Instagram add some nice updates. Turns out YouTube isn’t to blame for its slow web site. And how did that Snoop Dogg “I just quit smoking” campaign go? Well, not so good.
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Inside Meta's Möbius Strip of Support Hell
Jan 16, 2024
Social media collapsing — more than half of consumers say they’re ready to bail out. Google laying off hundreds of reps that marketers rely on. Do you actually need to use hashtags on your LinkedIn posts? And the endless cycle of hopelessness, doom, and misery that is Meta’s tech support.
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Idiots Selling Garbage: TikTok's Latest Commerce Obsession
Jan 12, 2024
Meta takes away more targeting, but is anyone using interests anyway? Why Chrome users are now worth less money to your brand. Microsoft’s new ad AI tries to do everything for you. And how hard is TikTok pushing its Shop? So hard, you can get thousands of views for selling literal junk.
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Disney Wants to Sell You Ads Right in the Feels
Jan 11, 2024
Disney’s new ad tech tries to get in its viewers feels. Netflix’s new ad tier grows, but can they fight back against Amazon’s alpha move? WhatsApp adds a nice update for social media content managers. And if everything’s digital, what’s happened to SuperBowl ads? Why they’ve only gotten bigger.
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Are X's Bots Are Coming From Inside the House?
Jan 10, 2024
Google in the hot seat, as SEO professionals wonder if its advice can be trusted. The new retail tech that might finally creep customers out. More signs that the ad market is stabilizing. And X has a bot problem — but is it of its own making?
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Rethinking Pink
Jan 09, 2024
The gender illusion — why marketers have gotten marketing to women all wrong. A boardroom battle at one of the most-used marketing platforms. Google might be pulling your web site offline in March. And the 16,000 fake ads swarming YouTube that might challenge your belief in generative AI.
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"I Said, Buy the Salsa!!!"
Jan 08, 2024
It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform.
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The Cookiepocalypse Has Begun
Jan 05, 2024
It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform.
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Return to Sender
Jan 04, 2024
Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk.
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New Year, New Fees: Enshittification Comes for Marketers
Jan 03, 2024
Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk.
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Social Media in 2024: The Predictions
Dec 20, 2023
In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the year ahead in social media marketing.
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This Is a Legally Binding Episode. (No Takesies Backsies.)
Dec 19, 2023
Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the short-form video, Reels is dominating. And the hilarity that happens when a car dealership takes a tiny shortcut in their digital customer service.
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Cat, I Farted 💨
Dec 18, 2023
The deal is off — Adobe will not add Figma to its design lineup. YouTube postpones its plans to measure co-viewing. How this Saturday will shape up for holiday shopping. And the reason French people still giggle a little when you talk about generative AI.
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Wait, They're Actually Listening?!
Dec 15, 2023
Changes to Meta’s lead forms and collections ads — how will they shake up your Q4 plans? That myth about our phones listening to our conversations and serving us ads may actually not be a myth after all. And the policy reversal that’s pissing off a lot of teenage boys.
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T Minus 3 Weeks: The Beginning of the End for Cookies
Dec 14, 2023
It’s happening. It’s really happening! The end of the third-party cookie starts in three weeks. Threads makes it to Europe. YouTube makes ads fewer but longer. And how your company’s data may have been shared with OpenAI without you realizing it.
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Will Short-Form Video Take a Back Seat in 2024?
Dec 13, 2023
How advertising may have killed the growth of short-form video. Threads and Mastodon are joining forces. Instagram makes going live much easier. All the links on X were broken today. And guys: is ChatGPT okay? Has someone checked in on it lately?
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Generation Scroll: How Teens Navigate the Social Seas
Dec 12, 2023
Instagram continues its retreat from public sharing. YouTube gets two big brand safety nods of approval. Google Analytics is rolling out its interest-grouping API. And maybe your ad campaign featuring body bags might not have been well timed. Just a thought.
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What's Behind the Huge Resurgence in Retail Media Spend?
Dec 11, 2023
Retail media is set for its biggest year ever — and it’s all because of cookies. Now you can tell how much traffic your site’s getting from Threads. The ad market is up, but only on a technicality. And we have the winner of the worst offer code of the year.
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Deep Dive: Cracking the Code on Sponsored Videos
Dec 08, 2023
Sponsored videos have become an important marketing tool as the popularity of influencers has grown. In this special episode, Tod speaks with a business scientist who says she’s cracked the code for marketers.
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Your Business Hours Now Affect Your Google Ranking
Dec 07, 2023
One more reason to keep your business hours updated on Google — it could change how high you’re ranked. YouTube rolls out a tool for brands that come under attack. Amazon’s change shows how terrified they are of Shein. And hashtags are finally in Threads — but there’s just one catch: There are no hashtags.
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Meta Doesn't Understand the Assignment
Dec 06, 2023
How safe is Instagram’s latest attempt at goosing brand engagement? Pinterest’s trends are out and it’s good news for grandpas. Meta’s AI release today is underwhelming at best.
And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, everything you need to know about brand safety and Google Ads.
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ㄒotally N𝐨𝐫𝐦al 𝗣𝗼𝗱cast Epɪꜱᴏᴅᴇ, 𝕹𝖔𝖙hing 𝓉𝑜 See ɦɛʀɛ
Dec 05, 2023
That little trick you’re using in email campaigns might soon get your brand sent to Gmail jail. Programmatic display is falling out of favor with agencies. Microsoft’s ad platform just got a killer import option. And why have some Instagram videos suddenly gone mute?
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Consumers Prefer AI-Written Marketing Copy
Dec 04, 2023
A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI.
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This Podcast Episode Was Created Especially For You
Dec 01, 2023
The pitfalls of overly personalized product recommendations. TikTok’s deep wallets are funding a fight for the future of commerce. Do marketers win when “doom scrolling” turns to “doom spending.” And a new patent filing reveals a possible upcoming ad product: The working scratch-and-sniff.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, Andrew Foxwell is here with a look at how Black Friday sales were, the damage you’re doing by extending those sales, new options for Reels ads, and more.
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He Came In Like a Wrecking Ball
Nov 30, 2023
Will there be any X advertisers left after Elon Musk’s unhinged tirade yesterday? Today might be your last day to save that grey account your brand has. Threads now lets you find and jump in on discussions about your products. And the head of Google Ads is gone.
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I've Got Ads in Low Places
Nov 29, 2023
Ad revenue is climbing, and 2023 might turn out to be a banner year for the industry after all. YouTube brings Shorts ads to more brands. LinkedIn has updated marketing tools for B2B advertisers. And why are government ads appearing on porn sites? Apparently, someone forgot to uncheck the Opt-Out checkbox.
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Please Extinguish Your Ad Blockers at This Time and Return To Your Seat
Nov 24, 2023
Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.
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Redefining the Marketing Industry's Most Important Metric
Nov 22, 2023
Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.
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This Episode is 7.38% More Awesome Than Yesterday's
Nov 21, 2023
Science has discovered the discounting mistake you’re making that’s costing you sales. Meta reveals how to get more engagement on Threads. What consumers really want in product delivery. Facebook is killing off its OG source of interests data.
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Why X's Decision Today Might Be the End of the Platform
Nov 20, 2023
X gives up on brand safety auditing as some of its most important advertisers bail out. TikTok adds a new metric as marketers spend more there. The one product they said would never be sold on Amazon will be sold there next year. And sometimes the little things mean the most: A tiny but very helpful change is coming to Google’s Performance Max campaigns.
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Meta's Poison Pill Will Block Your Ability to Run Ads
Nov 17, 2023
Careful what box you tick — Meta’s new subscription will cancel your ability to run ads. Also: TikTok’s youth numbers tick downward. Google’s new “if you can dream it, we probably sell it” system. Threads is about to reinvent the hashtag — how will that affect your brand’s campaigns?
And on the ad-free Premium Podcast, all the tiny details you need to understand these new Amazon ads within Meta apps, and the details on Meta’s new Cost Per Results Goal objective.
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Amazon Turns to Social Apps to Battle Popular Competitors
Nov 14, 2023
Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing off a content format, it’s deleting anything you posted using that format!
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Special: How Much Damage Can a Single Negative Product Review Have?
Nov 13, 2023
You have lots of great reviews, but is that single one-star review someone left actually hurting your sales? It is indeed — and by a lot more than you might think.
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When CPG DTC Ad CPCs Kill ROAS
Nov 09, 2023
New lead-gen ads coming to Meta’s platform, new ways to get control-freak anxiety on YouTube’s, and the B2B campaign that only hurts because it’s true.
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
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Meta's New Ad Policy: Trust, But Don't Verify
Nov 08, 2023
More placements coming to Meta’s ads manager — but how will consumers feel about ads in the one place they’re been off-limits? Also: TikTok’s API updates, new Instagram engagement options…
And on the ad-free Premium Podcast: Google Ad custom segments are disappearing, where CPCs and conversion rates are going into Black Friday, and Google Chrome is about to expose your dirty pricing secrets.
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
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Quick! Only 3 More Podcast Episode Plays Available!
Nov 07, 2023
Scarcity Sidelined: The marketing tactic we’ve used for generations is hurting your revenue. Also: Instagram takes a very big crown from Google. Microsoft plays catch-up with its new bid strategies. And TikTok is shutting down one of its most maligned programs.
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
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Go Home, YouTube AI, You're Drunk.
Nov 06, 2023
Google’s latest algorithm update is particularly volatile… New numbers might fortell the death of free returns. Elon Musk might be scalping your brand’s Twitter handle for $50,000. And this episode marks a very special milestone.
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
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Combatting Click Fraud with CHEQ Essentials— Weekend Edition
Nov 04, 2023
More than 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse.
In this weekend edition episode, Tod speaks with Lucas Rabinowitz from CHEQ Essentials about their world-class click fraud protection platform.
Securing your traffic has become Essential
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
This episode is a paid partnership.
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My CEO Made Me Use Fake Burner Accounts
Nov 03, 2023
Confessions from a social media manager — the dirty tactics one brand used to troll critics. TikTok users spent a quarter of a billion dollars on the platform last quarter. So why can’t the company make live commerce work? A significant change to a Google Ad program moving to impression-based payments.
And on the ad-free Premium Podcast (which you can learn more about by tapping GO PREMIUM, below): How much should media buyers panic about Meta’s plans to go ad-free… which CAPI gateway platform you should be using… and why the Learning Phase is becoming less a reaction to your campaign changes, and more a state of mind.
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy
That Time I Made a Barista Cry and Learned About Communication
Nov 02, 2023
A/B testing comes to Reels… A new API will let you post Stories easier… LinkedIn’s new AI is a little underwhelming… HubSpot buys a major B2B data player… and social media use is steady — well, except for one site.
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
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The Unfortunate Childhood Adventures of Programmatic Ads
Nov 01, 2023
Lessons Learned: Keeping tabs on your low-quality ad campaigns is more important than ever. Your own AI chatbot coming soon, if you care, which you probably shouldn’t. TikTok has tips for the upcoming Q5 quarter. And the agency trend which is killing off centuries of brand goodwill.
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
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Marketing Podcasts Near Me
Oct 31, 2023
It’s the Google hack taking over restaurants and local business — but does the “Near Me” name trick actually work? Also: Instagram product tagging gets third-party support. Being too detailed in your product descriptions might be hurting your sales. And LinkedIn finally comes clean on just how many real users they have.
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy
Why Consumers Aren't Using Your Referral Program
Oct 30, 2023
The ad-free Facebook has arrived. But it’ll cost you plenty. Plus: The one change you should make to your referral program. What consumers say about your midroll ads. And the Threads feature marketers all want is on its way.
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Click here to enjoy an extended trial AND a 10% discount exclusively for our listeners.
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Pay-to-Post: X Basically Kills Off Organic Content
Oct 27, 2023
Oversight Skirmish: Has Meta turned a blind eye to its own ad guidelines? TikTok teams up with a seasoned B2B platform. Google’s search themes could help tweak its AI in your favour. The huge untapped audience listening to podcasts might surprise you.
And on the ad-free Premium Podcast: Andrew Foxwell on what Meta’s Q3 says about the future of AI-forward ad campaigns, which ad format he thinks will be the breakout next year, and how Google’s DemandGen campaigns compare with results on Meta.
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And They Said Facebook Was Dead
Oct 26, 2023
Ad revenue climbs, giving Meta a great quarter. But the war in Israel and Gaza might slow things down again. Also: Threads is now 1/6th the size of Twitter. Amazon’s testing a new but buggy product image enhancer. And influencers’ secret source of money: Boomers on Facebook.
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Do you think our episodes are too short, too long, or about right?
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Is the "Vertical Video" Trend Cooling Down?
Oct 25, 2023
Are things looking up? Sunny skies forecast for Black Friday and the holiday buying season. Also: Amazon tries to make TV buying easier… YouTube offers more protection against trolls… Is the vertical video trend cooling off?
And on the ad-free Premium Podcast, our Google ads correspondent Jyll Saskin Gales helps us understand the latest changes to YouTube ad buys.
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Is Meta Monkeying With Your Attribution Windows?
Oct 24, 2023
Media buyers concerned that Meta seems to be randomly changing their attribution settings. Also: Are brands giving up on X? New research says it’s worse than you think. Instagram is testing a special feed for local businesses. And freelancers are becoming a much bigger part of marketing teams than ever before.
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🆘 Need help with your social media? Check us out: engageQ digital
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Meta Ads Are So Broken People Are Pulling Their Campaigns
Oct 23, 2023
Missing images; glitched out copy — Meta’s ad platform appears to be broken, and the company isn’t talking about it. Also: TikTok pushes its upload limits. Are shoppable TV ads the dark horse of Q4? Instacart brings product-specific ad targeting.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes:
Andrew Foxwell on the death of the marketing funnel, how to get Meta to refund your ad campaigns if they glitch out, and the small changes you can make to your conversions API setup that will show you more sales.
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🆘 Need help with your social media? Check us out: engageQ digital
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LinkedIn Has A Pee Problem
Oct 20, 2023
LinkedIn is getting personal, and not everybody likes it. Google says ad buyers shouldn’t wear hats. And why Facebook is showing your crazy uncle your Threads posts.
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🆘 Need help with your social media? Check us out: engageQ digital
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Four Reasons Brands Should Use Facebook's New Messaging Feature
Oct 19, 2023
Amazon’s new Call-a-Friend feature arrives just in time for Q4. Why marketers might want to consider Facebook’s new messaging upgrade. Behind the scenes of Meta’s struggle to make Reels ads relevant. And oops — Instagram apologizes for labelling Palestinians as “terrorists.”
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🆘 Need help with your social media? Check us out: engageQ digital
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New TikTok Dimensions: 48 feet high and 14 feet wide
Oct 18, 2023
TikTok leaves the phone and wants to be on your street. YouTube adds perhaps the most important update to its product marketing toolkit ever. A new Snapchat integration brings influencer search to third-party platforms.
And on the ad-free Premium podcast, which you can learn more about by tapping Go Premium in the show notes — Google is killing off a whole bunch of attribution models. Which ones? Why they’re doing it? And full details on the AI that replaces them.
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🆘 Need help with your social media? Check us out: engageQ digital
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Special Episode: Increasing Your Conversion Rate
Oct 17, 2023
One little tweak to your product page can make all the difference in the world — but WHICH tweak, exactly? And how much do you tweak it? The world of Conversion Rate Optimization is our topic in this week's Premium Exclusive — Tod speaks with Shaun Brandt from Oddit.co
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Special Episode: "Genetic Predisposition" — The Next Targeting Option?
Oct 16, 2023
Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author.
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Special Episode: Can Too Much Ad Frequency Work in Your Favour?
Oct 13, 2023
Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author.
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A Deep Dive Into Google's New "Ads Data Manager"
Oct 11, 2023
Piles of data, tangles of connections — Google offers a solution to first-party data overload, and we have expert analysis. Plus: How will California’s latest privacy bill shake up the digital ad market? Your brand’s business profiles might have edits you’re not aware of. And a major programming announcement about this very podcast.
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Surrounded by Clones of Meghan Trainor
Oct 10, 2023
Meta gives Reels Ads a big update. Generative AI is coming for your brand logos next. Even YouTube wants to claim part of Twitter’s territory. And the surprising Hallowe’en hashtags you should be building into your social posts.
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Are You Sitting Out on Instagram's Best Marketing Feature?
Oct 06, 2023
It’s the Instagram engagement tool marketers aren’t using. Will its latest update change your mind? Also: Amazon brings stronger targeting to podcasts. Google’s latest core update is rolling out. And one way to get your link headlines back on X? Give them money.
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Where We're Going, Marty, We Don't Need Headlines
Oct 05, 2023
No headlines for you — X kills off one of marketers’ greatest assets. Why TikTok has pulled out of its fastest growing market. How Buy Now Pay Later might save the holiday buying season. And the social media trend de jour is a little fishy.
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Are You Running Ads on X Without Knowing It?
Oct 04, 2023
More AI seeping into the ad platforms on Meta and LinkedIn. Why your brand might be running ads on X right now without realizing it. And the deepfake ads are here. God help us all.
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Amazon's "Secret Algorithm" Revealed in Court Details
Oct 03, 2023
Was your brand on Amazon’s hit list? The antirust case alleges a secret algorithm kept Amazon on top of the market. Also: Agencies are using less and less of Facebook. How much of your brand’s images are in Meta’s AI training pool? And is it over — have social media users stopped wanting to “BeReal?”
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How Drug Dealers Use Your Brand's Web Site to Sell Heroin
Sep 28, 2023
The loophole letting drug dealers hijack nearly any brand’s web site they want, and turn it into a shopping page for illegal drugs. Plus: Microsoft keeps playing “Spot the ad disclosure”… and Reddit ad campaigns could improve, at the expense of the site’s goodwill.
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My Only Regret Is That I Have... Boneitis
Sep 27, 2023
Better late than never — Meta jumps into the AI party. We have extended coverage. Also: YouTube will let ads appear on controversial videos. The “name and shame” list your brand might be on.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes: The three biggest mistakes that advertisers are making on the Google Ads platform this year. They are not what you think they are.
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Instagram Is Why We Can't Have Nice Things
Sep 26, 2023
The big one is here — what the Amazon monopoly lawsuit means for digital marketers. Also: Facebook’s under fire for alleged ad discrimination. Microsoft launches a retail ad network. And Instagram proves once again why we can’t have nice things.
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Meta's "Skateboard Over the Shoulder" Moment
Sep 25, 2023
Is Meta about to turn itself into a living meme? Shopify adds more big names to its partners list. If TikTok has the eyeballs, why doesn’t it have the ad dollars? And Google has made a decision on rolling back its most recent search algorithm change.
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A Totally Human-Achievable Number
Sep 22, 2023
If you can’t beat’ em, partner with them — Google’s strange solution to the TikTok threat. Also: SEO pros probably won’t like Bing’s latest move. X kills off another feature from its platform.
And on the ad-free Premium Podcast, which you can learn to by tapping Go Premium in the show notes — three reasons why Meta’s ad performance has been down across the board, what you can do about it, and the new “maximum value of conversion” — what is it, and how can it help your shopping campaigns?
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Meta's Mind-Boggling Display of Policy Gymnastics
Sep 21, 2023
Amazon scraps its fee for doing nothing. Microsoft’s new ad format is a little sus. The social platform that has reached perfect brand approval. And Facebook’s about-face on fake faces.
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Sometimes We Just Stick Our Hand In and Move Stuff Around
Sep 20, 2023
Today: a bombshell admission from the biggest digital ad platform on the planet. Will it shake the trust of advertisers? Also: Microsoft adds Hulu, HBO Max, and other TV as ad placements… Meta starts to sell blue checkmarks to brands… and another retailer joins the no-free-returns trend.
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The Only Winning Move is Not to Play
Sep 19, 2023
Why your Meta ads may have been sucking the last few days… Amazon has a warning for its sellers… the threat to your marketing platforms deep within AI bots… and next time your assistant says they’ve found the perfect cloud security system, make sure you know exactly what they mean by cloud.
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Equal Parts Predictable and Sad
Sep 18, 2023
Google takes on Twitter’s ads but they don’t seem thrilled about it… AdSense gains some real-time site verification, YouTube can now tell you how far clips of your brand’s content has gone, and how far does a pebble ripple? AI will probably tell you.
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OMG Hun 😍, You Are going 🤞🏻 to LOOOVE 💚❤️ this Episode!!!!! 🎙️
Sep 15, 2023
Were the MLM huns right all along? Does emoji spam actually increase conversions? Science has the answer. Plus: The metaverse bait-and-switch. Walmart tries video ads out. And the Facebook bug randomly removing brand pages from the platform.
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Really Guys, This Totally Won’t Happen Again.
Sep 14, 2023
How you compare to other social media managers... Amazon's small but important changes to search... Instagram bows to the pressure for a Followers-only Reels feed.. and guys, they mean it this time, Microsoft totally won't mess up their AI this time. Like, for sure!
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A Whimsical, Pervasive Horniness
Sep 13, 2023
TikTok cries foul over attribution data. The Google test one advertiser says cost her clients thousands of dollars. Pinterest reveals its new slate of ad formats.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google moves more AI in the front door, and shoves enhanced cost-per-click out the back.
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The Court Case Heard Around the (Marketing) World
Sep 12, 2023
Google’s big day in court. TikTok Shop is finally rolling out. B2B influencer campaigns become more visible. Amazon wants to capture even more of the supply chain.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, a big whack of changes to the Meta ad platform. We have all the details.
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Is This The Real Ad? Is It Just Fantasy?
Sep 11, 2023
The tug-of-war between where consumers say they want to see you, and where you actually are. Google’s new appeals process comes with a ticking time limit. Meta goes cross-platform — but not voluntarily. And X’s disappearing ad disclosures.
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YouTube's New Best Practice: Shut Your Mouth
Sep 07, 2023
Google has new rules for AI-generative ads — rules that probably won’t apply to your marketing campaign. Some new podcast brand safety tools are released. And the new YouTube thumbnail advice is here: TLDR: Shut your mouth!
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Reticulating Splines and Desalinizing Snorkels
Sep 06, 2023
The Google hack keeping negative reviews at the top of your business listing. Is TikTok preparing a standalone messaging app? Chrome’s ad privacy notice seems a little fishy. And the AI company that secretly uses humans instead of AI.
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Social Media is Dead. Long Live the DM.
Sep 05, 2023
Public platforms to private communities — consumers are moving… so how do brands follow? Also: Why is UA still alive? Microsoft has some nice ad platform upgrades. Publishers reassess their activity on Facebook.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Shane Cicero on the new AI-based audiences: How good are they, how they’re different than lookalikes, and is the future of the Meta platform just one big button that reads “Spend Now”?
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Meta's Audacious New Plan: A Platform Without Ads
Sep 01, 2023
A Meta without ads? It could be here soon. Also: The podcast industry keeps growing, despite content consolidation… TikTok’s AR production software leaves beta, and Elon Musk will use your brand’s data to train his AI models, whether you like it or not.
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From Stardom to Silence
Aug 31, 2023
They were all the rage — what happened to virtual influencers? The unholy union of Shopify and Amazon is here. What comes after the BeReal app? Why, the BeFake app, of course… and the fantastic news we’ve been waiting for about our associate producer, Steph Gunn.
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Was Chicken George Right All Along?
Aug 30, 2023
Drones in the skies, campaigns take flight. Instagram updates its ads API. The crazy number of teens who choose to not skip YouTube ads…
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… everything you wanted to know about Google’s new approach to ad platform certification.
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Does Slowing Down Your Site Help Your Google Ranking?
Aug 29, 2023
The SEO advice that sounds completely backwards — but does it work? A new benchmarking dashboard could help you avoid some uncomfortable client conversations. Click-fraud is worse than you think. Google’s AI will attend meetings for you.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell with a deep-dive into Q4 planning — how should offers look, how do you test in a machine-learning world, and Meta’s new metric: “brand-reach-saturation.”
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TikTok Has Everybody's Eyeballs
Aug 28, 2023
TikTok keeps getting more eyeballs, so why does Instagram keep dominating in ad spend? We know now how Google’s core update has affected page rankings. You’ll never forget to renew your domain name name. And here they come, God help us: The cigarette influencers.
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Has YouTube Found a Crack in Apple's Ad Privacy Wall?
Aug 25, 2023
If YouTube can bypass Apple's ad tracking, can we all do it now? The generation least likely to block ad targeting. Reddit upgrades brand and conversion lift tools. On-demand audio just hit a huge milestone. And why marketers are watching this Hallowe’en season closer than ever.
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Swipe Right for Meth
Aug 24, 2023
Hard drugs, stolen credit cards, and guns: All for sale through Instagram ads. So why does your boring and innocuous campaign about shoes get denied? Also: One company pays a big price for playing loose with emailed account notifications... how Europe's incoming laws might help you snoop on your competitors... and the distinct lack of grey in ad creative.
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Make No Mistake. TikTok is Not F***ing Around Any More.
Aug 23, 2023
TikTok's shopping play is set to lose a half billion dollars. So why have they started banning some of their biggest commerce partners? Social's back on top, as marketers see more clear ROI skies ahead. Pinterest is getting a well-funded if buzzword-laden competitor.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: keeping your ads away from kids on Google's platform. It's not as easy as checking a box.
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The New Shopify: More Self-Service, Fewer Human Reps
Aug 22, 2023
Shopify is about to pull VIP support from its best customers. Will anyone buy Twitter ads now that you can’t even have links? Threads rolls out its desktop version. The p.r. opportunity that every chip brand in the world jumped on.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: A new way to rescue your hacked Meta accounts and details on the app campaign type that’s getting great results.
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When the News Gets Too Hot for Advertising
Aug 21, 2023
Advertisers can block wildfire news, but should we? The liberation of MFAs has begun. Threads is set to go Desktop. A huge glitch on X over the weekend. And the legal ruling marketers have been waiting for has arrived.
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From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In
Aug 18, 2023
Today: Another advertiser exodus for Elon Musk, as brands find their campaigns beside pro-Nazi content… Amazon’s test puts star ratings on the back burner… The marketing fortune tellers see revenue growth ahead, and did Snapchat’s AI suddenly become sentient?
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“Pay Us to Help You Pay Us”: Google’s Audacious “Paid Support” Experiment
Aug 17, 2023
Today: Having trouble with your Google Ads? The company is testing making you pay to help you pay them! Why is Amazon charging a new fee for merchants that self-ship? Instagram is testing a new multi-advertiser Reels ad format.
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From Pixels to Paper: Retail’s Unexpected Full Circle
Aug 16, 2023
Today: Print is up, TV is down. Adobe comes after Canva. The deez nuts joke that could bring the era of Google search dominance to an end.
And on the ad-free Premium Podcast, which you can learn more about by tappingGo Premium in the Show Notes… How Google's change to Demand Gen ads will affect your campaigns.
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Why You Should Avoid Kreativ Spelling in Brand Names
Aug 15, 2023
Today: Sure, it’s catchy. But new research shows your “kewl” brand name is hurting your sales. Also: Google refunds advertisers for its video ad mishaps. The OG commerce platform eBay has some new tricks for media buyers. And the new concept of TikTok agencies of record.
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If you like Today in Digital Marketing, you’ll loveMorning Brew.
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Instagram's "Verified Only" Feed — Will Your Brand Pay to Play?
Aug 11, 2023
Today: Instagram denies reports it’s working on a very Twitter-like feature… a podcast network scales host-read ads… Snapchat’s new after-dark sharing… and what does the new Brand Authority metric give us?
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Collaborate or Complicate: Is Instagram’s Latest Idea Just “Digital Graffiti”?
Aug 10, 2023
Today: Instagram wants to let regular users post on your brand’s content. YouTube will soon ban web links on Shorts videos. The nuclear approach to SEO. Amazon’s product descriptions are about to get even worse. And one Canadian woman’s plight: Amazon keeps sending her shoeboxes and won’t stop.
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The Fake Digital Ads Taking Over Social Media
Aug 09, 2023
Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…
And on the ad-free Premium Podcast, which you can learn more about by tapping [Go Premium] in the Show Notes… Jyll Saskin Gales on Google's Responsive Search Ads and how their new updates document might affect your campaigns.
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If you like Today in Digital Marketing, you’ll loveMorning Brew.
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There's a reason more than 4 million marketers and business people start their day withMorning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.
Some links in these show notes may provide affiliate revenue to us.Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…
And on the ad-free Premium Podcast, which you can learn more about by tapping [Go Premium] in the Show Notes… Jyll Saskin Gales on Google's Responsive Search Ads and how their new updates document might affect your campaigns.
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If you like Today in Digital Marketing, you’ll loveMorning Brew.
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There's a reason more than 4 million marketers and business people start their day withMorning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.
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First, They Came for the YouTube Thumbnail Designers…
Aug 08, 2023
AI disrupts YouTube thumbnails, CTV ad placement remains elusive, why you might need to block GPT from crawling your brand’s web site, and the social app paying people to watch ads.
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SPECIAL: How to Audit a Meta Ads Account
Aug 07, 2023
In this special episode, a deep-dive into auditing your Meta ad account. Tod speaks with Alex Afterman — Alex has been managing Meta ads for almost a decade now, for a wide range of ecommerce clients. His web site is 1111digital.com.
We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.
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Born Digital, Raised Brand-Savvy
Aug 04, 2023
Meet the generation redefining brand loyalty. TikTok tests privacy-aware campaigns. Amazon’s ad sales were stratospheric. And X marks the spot… wait… how come we can’t see the spot any more??
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Under the Influence
Aug 03, 2023
It’s the new banner blindness — and it’s what’s behind the rush to use social media influencers. Also: How many are too many? At what point will Google penalize you for too many keywords? How does the salary of your agency salespeople compare to others? And Reels creators are steaming mad after being told they’re not getting paid what they thought they’d be.
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When AI Brand Safety Goes Too Far
Aug 02, 2023
Are brand safety tools too white? That video editor you’re using might be leaking your brand’s data. A mixed bag of growth for Pinterest.
And on the ad-free Premium Podcast, which you can learn more about by tappingGo Premium in the Show Notes… Google will soon remove Similar segments from all ad groups and campaigns. What does this mean for your campaigns?
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The Pop-Up Box No Advertiser Wants
Aug 01, 2023
They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?
And on the ad-free Premium Podcast, which you can learn more about by tappingGo Premium in the Show Notes… Product tags without the cut: More on Meta’s plans to let you tag products in your own shop.
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🐦 Bird Brained
Jul 31, 2023
Why experts say the X super-app is doomed from the start. Instagram is testing some nice generative AI tools that can help your organic content. A new B2B ad network launches. And the new Ad disclosure labels at Bing are almost invisible. Is this good news for marketers?
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You Know You're Winning When Your Customers Cry
Jul 28, 2023
Netflix drops ad prices… The final numbers on media spend during Prime Day… Why the Barbie blockbuster isn’t a financial boon... And TweetDeck will soon have psy-ops.
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Will Shopify’s AI Plans Support or Supplant Humans?
Jul 27, 2023
AI Anxiety: Are Shopify’s plans for robot reps the dark future of customer service? Slowdown? What slowdown? Facebook hits 3B monthly active users. Warnings rise as the new iOS approaches. And Reddit unveils its own version of the much maligned blue checkmark.
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The Ad Discounts Will Continue Until Morale Improves
Jul 26, 2023
Desperate times: Twitter slashes ad prices, while threatening its shrinking advertiser base. Google’s Dynamic Search Ads get an upgrade that is making media buyers nervous. Shopify launches a credit card for its merchants.
And on the ad-free Premium Podcast, which you can learn more about by tappingGo Premium in the Show Notes… Google wants you to move your Dynamic Search Ads and Display campaigns to Pmax. It’s optional right now, but for how much longer?
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He's Nervous, But On the Surface He Looks Calm and Ready
Jul 25, 2023
Branding Blunder: The reviews are in, and nobody thinks Twitter’s new name is going to help the beleaguered company. Also: Threads moves fast to capitalize on Elon’s latest fumble. TikTok finally gets ready to launch its e-commerce platform.
And on the ad-free Premium Podcast, which you can learn more about by tappingGo Premium in the Show Notes… how to close the deal when your Meta shopping campaigns only tickle the bottom end of the funnel.
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AI Tool Report
Learn AI in 5 Minutes a Day We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.
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Going Undercover: The Secret Life of a Google Ad Rep
Jul 24, 2023
High workload, low pay — the real story behind Google’s outsourced ad reps. Also: Whatever brand equity was left in Twitter has been X’ed out, and TikTok wants in the space now. Your brand’s Business Profile gets automated FAQs. And you’ll never guess what an NFT of the world’s first tweet sells for now: Spoiler alert — almost nothing.
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AI Tool Report
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Baller Branding
Jul 21, 2023
What ad budgets are spent in Vegas, stay in Vegas… Your brand’s AI-generated content may soon come with a watermark… YouTube rolls out a handy update for brands and creators... TikTok releases its version of the Meta Ad Library.
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Beta Late Than Clever
Jul 21, 2023
Microsoft takes a page — and a name — from Google. Will Amazon’s latest announcement change how companies ship products? More payments coming from the palm of your hand. And Reddit's open-source art project is going about as well as you think it is.
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AI-Generated Content Won't Rank Well in Google. (Unless It Ranks Well in Google.)
Jul 19, 2023
A big legal decision that could have changed social media forever. Pinterest gets deep. Meta waits for Europe. Google tells us how well AI-generated content will rank.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales joins me for our weekly update on the Google ad platform.
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🩳 Pants, Canada?!
Jul 18, 2023
Email exploit: How one message could bring down your brand’s WhatsApp account. Bing’s chatbot wants to be in big agencies. The Twitter challenger with dark clouds in its blue skies.
And on the ad-free Premium Podcast, which you can learn more about by tappingGo Premium in the Show Notes… Andrew Foxwell on the small but critical change to attribution reporting on Meta’s ads platform.
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Is That Meta in Your Conversation or Are You Just Happy to See Ads?
Jul 17, 2023
Meta says it’s listening to its users — only not the way you think they are. How scammers are redirecting phone numbers from Google. TikTok gains a third commerce-powered feed. And Amazon has found its biggest cohort… in cat ladies.
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SPECIAL: Do Your Social Media Posts Feed the Trolls?
Jul 14, 2023
In this special episode, Tod speaks with the author of a marketing research paper that studied the effect of a brand's social media posts on levels of toxicity in the comments. You can find the study at https://b.link/trollstudy
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In a McPickle 🥒
Jul 13, 2023
Jumping into a TikTok trend that’s not brand-safe. Instagram upgrades its product tagging. The new Boost Mode that turns creator content into ads. And Twitter’s blue checkmarks are so universally mocked now, you can pay to hide them from your profile.
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Go Home, Amazon, You’re Drunk
Jul 12, 2023
Prime Day advertisers MacGuyver new tools to keep their ad spend intact. Meta’s Threads first upgrade will be good news to agencies. YouTube brings more AI to its platform.
And on the ad-free Premium Podcast, which you can learn more about by tappingGo Premium in the Show Notes… Jyll Saskin Gales on why you should think twice before joining Google's "Growth Program" for advertisers.
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Ad Buyers Rewind Budgets After YouTube Standards Snafu
Jul 11, 2023
The fallout from YouTube's standards snafu. Has the live game show hype been reincarnated on TikTok? Buying on Shopify using a TV remote. And finally, some good news for ad agency people.
And on the ad-free Premium Podcast, which you can learn more about by tappingGo Premium in the Show Notes… Andrew Foxwell joins me to chat about how Threads might shake up media buying on the Meta platform.
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“👍🏻” — This Emoji Costs $82,000
Jul 10, 2023
Twitter traffic keeps declining, while Meta’s challenger hits 100 million users. Why almost half of shoppers unsubscribe from your brand emails. Google’s Universal Analytics is still collecting data. And the court case over whether an emoji can indicate acceptance of a contract.
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Shein's Counterfeit Crisis: The Cost of Copying Amazon
Jul 07, 2023
Marketplace Mayhem — Shein takes on Amazon and learns some hard lessons. Planning tips for when the holiday buying season comes earlier every year. Twitter’s dynamic product ads are broken. And podcasting is 20 years old today.
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Unraveling Threads
Jul 06, 2023
It has the users of Instagram, the advertisers of Facebook: Is Threads the threat to Twitter it seems to be? Plus: TikTok loses popularity, B2B buyers are younger than you think, and why YouTube is rewriting the comments left on your brand’s video.
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Here's Why You're Sabotaging Your Consumer Reviews
Jul 05, 2023
When the right strategy to getting consumers reviews is to hold off asking for them. A nice update to Google Ads editor. Will there be anything left on Twitter if you’re not paying Elon’s monthly fee? And ChatGPT’s best feature has been paused because people were abusing it — this is why we can’t have nice things.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… the hack which will get you free Google video ads — and why you shouldn't use it.
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Let Us Read All Your Emails Because Reasons: [YES] [NO]
Jun 30, 2023
Marketing Misstep: How Shein's influencer snafu has implications for your next creator campaign, while the U.S. introduces stricter rules for collaborative campaigns. And Pinterest’s new idea is equal parts brilliant and terrifying — could it cause a backlash in its user base?
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Some links in these show notes may provide affiliate revenue to us.Marketing Misstep: How Shein's influencer snafu has implications for your next creator campaign, while the U.S. introduces stricter rules for collaborative campaigns. And Pinterest’s new idea is equal parts brilliant and terrifying — could it cause a backlash in its user base?
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Thanks to our sponsors!
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Are Google’s Brand-Keyword Changes Good for Marketers?
Jun 29, 2023
Big changes coming to Google campaigns targeting your brand name. TikTok clamps down on advertising to young people. With Reddit under siege, how will this affect your brand safety on the platform? And why is Instagram suddenly deleting accounts in one specific category?
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And You Thought Twitter Had a Bot Problem… 🤦🏻♂️
Jun 28, 2023
Do Google's ad placements violate its own standards? Why your ad might be being dumped on an AI-generated spam site. LinkedIn wants to push personal updates out of its feed. And the social app caught lying by its own board of directors.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… a full deep-dive into the upcoming shutdown of Google Universal Analytics, and the last minute steps to make sure you’re ready for this weekend’s shutdown.
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"But Think of the Exposure!..."
Jun 27, 2023
TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you'd scheduled.
And on the ad-free Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Andrew Foxwell on Meta’s new Engaged-view attribution, and what its new “Extreme Budget Warning” is, and the surprising removal of domain verification.
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Soon, We Will All Deliver for Amazon 😞
Jun 26, 2023
Amazon tries to disrupt delivery — again, but this time in the most bizarre way. How Adobe plans to ease your AI legal concerns. Google’s new search feature is aimed squarely at Reddit. And the billboard that’s equal parts clever and creepy.
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BONUS: Creative is the New Targeting: A Meta/Industry Panel
Jun 23, 2023
A panel discussion on the role of creative in an AI world, from Meta's recent Performance Marketing Summit. Featuring: Jimmie Stone, Meta's Head of Creative Shop; Matt McKim, Meta's VP of Auction Science; Juhi Pikale, Marketing Director, Fabletics; and Frank Lee, CEO & Co-Founder of RealEyes Digital.
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Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held itsPerformance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.
This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so.
That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.
If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.
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The Future of AI: Automated LinkedIn Inspiration Porn
Jun 23, 2023
The dark horse of social platforms is looking up... Bad news for Reddit ahead of a planned IPO. LinkedIn's generative AI is one step closer to annoying you with even more humblebrag posts and inspiration porn. And is this video game campaign the world’s smartest ad placement?
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BONUS: AI and the Future of Meta Performance Marketing
Jun 22, 2023
Matt Steiner, Meta's VP of Engineering, talks about generative art, chatbots and how Meta views the future of advertising in a machine-learned world.
-
Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held itsPerformance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.
This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so.
That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.
If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.
Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy
Opening Pandora's Comment Box
Jun 22, 2023
YouTube goes full TikTok with video responses, TikTok launches a new in-stream shopping feature… and the company’s chief operating officer has thrown in the towel.
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BONUS: An Inside Look at Meta's Performance Product Roadmap
Jun 21, 2023
Kristen Durkin, Meta's Marketing Product Director for Ads, walks through their roadmap of upcoming ad products they say will impact campaign strategies in the years ahead.
-
Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held itsPerformance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.
This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so.
That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.
If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.
Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy
AI is Coming for Thousands of Ad Agency Jobs
Jun 21, 2023
Shopify extends Shop Pay to non-Shopify retailers. The U.S. is suing a huge commerce player for allegedly using dark pattern UI. Twitter now says a common organic content practice brands have used for years on the platform might get your account banned.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google’s new ads library — how you can use it to find out what your competitors are doing, and the big differences between it and Meta’s version.
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BONUS: Meta's Revised "Performance 5" Framework
Jun 20, 2023
Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta, talks about a refreshed set of Performance 5 pillars they've developed. He covers off some new best practices for the Conversions API as well, including some shocking ones like recommending you drop all interests targeting.
-
Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.
This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so.
That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.
If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.
Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy
Hiding in Plain Sight: When #Ad Labels Aren’t Enough
Jun 20, 2023
Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform.
And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, Andrew Foxwell on Meta’s recent automation announcements — how it will affect creative, placement, and even your campaigns’ budgets.
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Meta Removes Ad Targeting Option That Small Businesses Relied On
Jun 19, 2023
An important targeting option used by small and local businesses is now gone — why Meta keeps pulling control from advertisers. Also: More details emerge about Apple’s plans to limit ad tracking. More than a third of consumers think most online ads are AI-generated. And can we trust any metrics from Twitter any more?
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WEEKEND EXTRA: "Don't Tell Me How Much to Tip!"
Jun 17, 2023
Tod interviews Frank Cabano, co-author of a new marketing science research paper called “Don’t tell me how much to tip: The influence of gratuity guidelines on consumers’ favorability of the brand.”
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The Case for Ignoring Google's SEO Advice
Jun 16, 2023
The big effect one tiny change to your Google Business Profile has. Google gets out of the domain name business. Reddit’s CEO is now threatening striking communities. And a recap on one of the biggest changes coming to digital marketing on July 1 — are you ready?
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F1NGERS
Jun 15, 2023
Small checkbox, big repercussions: How Meta’s compliance with EU regulations will affect your ad campaigns. Online prices see the largest drop since the pandemic. Pinterest and LinkedIn add new video placements. And has the tech world finally fixed the creepy disfigured hands that generative AI produces?
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Is This the End of Keyword Buying?
Jun 14, 2023
The new AI that might just revolutionize clothing sales. How the ongoing Reddit strike is affecting ad campaigns. A new design coming for the Google Ads UI.
And on the Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Jyll Saskin Gales breaks down Google’s plans to convert all your phrase and exact match keywords into broad match — how soon before keyword buying doesn’t exist?
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This Title Will Disappear In 24 Hours ⏰
Jun 13, 2023
The trick to making your content more memorable? Delete it. Also: Instagram’s API gets a nice upgrade. TikTok puts its bets on visual search. Marketing executives over 40 — your intern has no idea what you’re saying.
And on the Premium Podcast, which you can sign up to by tapping GO PREMIUM in the show notes: What's working this month for ad creative on the Meta platform, and one veteran ad buyer tells us about the 3-5-8 model of lookalike stacking he's using.
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The Revolution Will Be Monetized
Jun 12, 2023
How will Reddit react to today's massive moderator protest? Also: Twitter's latest cost-saving move is likely to even further erode what's left of its trust and safety tools. TikTok joins the generative AI crowd. And Twitch backs off its controversial ad guidelines.
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As God Is My Witness, I Thought Turkeys Could Fly.
Jun 09, 2023
Google vs Trademarks — And your brand may come out the loser. More details leak out about Meta’s Twitter killer. The AI is ready and Zuckerberg will unleash it first in the most bizarre place. And the answer to the question: What are the lyrics to the closing theme of WKRP in Cincinnati?
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I Saw Fauci Kissing Santa Claus 🎅
Jun 08, 2023
LinkedIn has some new ad placements, Salesforce and Twilio roll out their AI tools, new research finds consumers expect more from you than you think, and the dangerous age of generative AI in political ads has arrived.
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For Whom the Dell Tolls 🔔
Jun 07, 2023
More detail on where marketing budgets are going. Will your commerce platform make the same overpricing mistake Dell did? WordPress unveils an AI writing assistant.
On the Premium Podcast, our Google Ads correspondent Jyll Saskin Gales gives us all the details behind the platform’s two new campaign types: video views and demand gen.
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Where the Marketing Budgets are Going
Jun 06, 2023
TikTok moves into second place — what does it mean for the former #2? Also: Instagram’s testing a chatbot because of course they are. Walmart adds new in-store placements. And Google Ads suffers a big crash this morning.
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Silver Sponsorships
Jun 05, 2023
Meet the new breed of octogenarian influencers. Why a big chunk of Reddit will go dark next week. Twitter’s ad business continues to crumble. Apple's big announcements today had one hidden pothole for marketers. And a cautionary tale: Make sure you renew your brand’s domain name. Or else, well, it’s not pretty.
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Bridge Over Troubled Twitter
Jun 02, 2023
The head of Twitter’s trust and safety team is out, and paying users appear immune to policy enforcement. Shopify launches a rewards program. WordPress takes on Substack. And too bad you slaved over writing the perfect headline — AI is rewriting it.
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Death by API ☠️
Jun 01, 2023
Instagram Inception: Why one brand runs multiple accounts on the same platform. Also: Will API fees kill off your favourite third-party marketing tool? BeReal is adding messaging. Agencies accept their cookie fate. And more.
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Will Instagram’s New Controls Change the Organic Content Game?
May 31, 2023
Creator Clarity: Instagram tests new transparency tools. Texas is the latest state to let people out out of targeted ads. How retailers are using GPT to boost sales. LinkedIn’s AI will now make lazy recruiters lazier. And Snapchat’s generative AI is cool, but not free.
How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.
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First, We Kill All the Chatbots.
May 30, 2023
A change to Meta's offline conversions API isn't as scary as they make it sound. Ten straight months of ad spend declines — but is an end in sight? Also, good news for marketers who use WhatsApp. New insights for Microsoft’s ad pixel. And important Google data is now nearly three days behind.
How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.
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How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.
Use GPT4 to Comment with 1 Click on LinkedIn Prospects
Join 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today.
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Vanishing Views
May 26, 2023
Vanishing Views: Why has Twitter stopped reporting one of the platform's most important metrics? Also: The peculiar Captcha that isn't real. And Snapchat nails enhanced AR.
How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.
Use GPT4 to Comment with 1 Click on LinkedIn Prospects
Join 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today.
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Searching for Ads in All the Right Places
May 25, 2023
Instagram’s API just got a big upgrade. YouTube kills Stories. New intent signals for LinkedIn. TikTok is testing an AI chatbot. Google’s AI now writes video descriptions.
How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.
Use GPT4 to Comment with 1 Click on LinkedIn Prospects
Join 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today.
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Price Check on Aisle Doubt
May 24, 2023
Pricing Placebos: Was our best pricing strategy wrong all along? More delays to get your hands on TikTok search ads. More cuts at Meta, as its platform shows the strain. And who needs human podcast hosts any more when AI bots can just… wait…. What?
How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.
Use GPT4 to Comment with 1 Click on LinkedIn Prospects
Join 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint.
Transform your LinkedIn conversations into powerful conversion tools today.
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Google Bets the Farm on AI-Based Ad Campaigns
May 23, 2023
Google puts all its chips behind AI-driven ads — but will the marketing industry take the bet? Also: Twitter is re-publishing tweets you may have deleted… a creepy Facebook bug sending unintended friend requests… and an embarrassing blunder has one brand rethinking its influencer marketing strategy.
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BONUS: Google Marketing Live - Unofficial Tailgate Panel
May 23, 2023
Today is a big day for the folks who run Google's ad platform - it is Google Marketing Live day, their annual announcement-fest. We'll have coverage in today's regular episode, which will be coming your way later today, PLUS more analysis over the next few days as the industry reacts to the changes.
But before this morning's big keynote, myself and four Google marketing pros gathered for our second annual unofficial Google marketing live tailgate — here is a replay of our live event this morning. It's about 55 minutes long, goes into lots of detail about what they expect, what the last year was like on the ad platform, how TikTok is affecting the scene, whether the industry is ready for the removal of third party cookies, and a whole lot more.
- Jyll Saskin Gales spent 6 years at Google helping major brands with their ad campaigns. Today, she runs Inside Google Ads, one of the best training and most up-to-date programs there is. She's in Toronto.
- Anu Adegbola, Founder & CMO at PPC Live UK and Paid Search Account Director at Marin Software (United Kingdom)
- Boris Beceric, Digital Marketing Consultant (Germany)
- Whit Norrad, Director of Demand Generation at FlexDealer (Canada)
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The Day the Little Mermaid Went Full Batshit Crazy
May 19, 2023
Facebook Funnels — Meta launches new lead gen tools, while continuing to battle European regulators… The mobile app economy is now a half-trillion dollars and ads make up most of that. Google’s near miss with mobile irrelevance. And the poor unfortunate souls at YouTube try to explain a bizarre glitch.
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The 1% Test That Has the Ad Industry Holding Its Breath
May 18, 2023
Biting the Biscuit: The removal of third-party cookies has begun. Also: What people are seeing on Facebook these days, how will consumers react to YouTube’s new unskippable 30-second ad format, and the Twitter exodus is no longer a question.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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The One Where the Privacy Policy Became a Friends Episode Plot
May 17, 2023
Tangled Terms — why one new player in the TV ad space is being red flagged. Meta swipes left on its Kustomer platform. Instagram Stories finally get the upgrade marketers have wanted. And YouTube continues to beef up Shorts — this time with revenue analytics.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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Use It or Lose It: Grey Gmail Accounts on the Chopping Block
May 16, 2023
Ghosted by Gmail — why thousands of brand email accounts may be deleted. Also: Amazon is about to jump into the chatbot game. Agencies taking big steps toward generative AI. New marketing tools for TikTok. The looming death of cable TV. And Google relaxes some of its ad policies.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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What Meta’s New “Lattice” Architecture Means for Marketers
May 15, 2023
Artificial Acumen: Behind the overhaul of Meta's new ads AI. Also: LinkedIn will suggest new ways to spam inspiration porn. Reddit gears up to try social commerce. The big catch behind a new TV. And Twitter’s last gasp: Will its new CEO rescue the beleaguered platform?
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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TodAI Will Whine About Meta for $1 Per Minute. Order Now!
May 12, 2023
Facebook Facelift: Meta unveils its generative ad tools — is copywriting a dying profession? Also: TikTok partners for video shopping ads, where the social platforms themselves are advertising, the latest Google Calendar change is sus, online prices buck the inflation trend, and meet the influencer who trained an AI on her personality, and is charging fans $1 a minute to flirt with her.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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Searching for Redemption: Will Google’s AI Announcements Be Enough?
May 11, 2023
It was a big day for Google — maybe one of its most important. But will yesterday’s AI announcements shift the hype tide back in the company’s favour? More social media will make it to Google’s search engine. Pinterest simplifies its main post type. And the best times to post on social media for 2023.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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Mamma Mia! The Mother's Day Social Media Conundrum
May 10, 2023
Shop Setback: TikTok becomes the latest company to push back commerce plans… Why brands get it wrong on Mother’s Day, Amazon's pursuit of the great ad duopoly is getting real, Bluesky is working on live audio, and why Gmail users are up in arms over a new ad placement.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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Ditch the Pitch: A New Model for Digital Agencies?
May 09, 2023
Roomy results: Why clutter AND white space will increase your clickthrough rate. What does tracking even mean when most consumers clear everything out anyway? It is time for agencies to ditch the pitch? Plus, Meta's new Reels initiative, Amazon's in-store incentives, and more.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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When Blue Checkmarks Go Rogue: Meta’s New Hacking Problem
May 08, 2023
Facebook Fraud: How Meta’s blue checks have turned into an opportunity for hackers to target digital marketers. Also: Microsoft speeds its chatbot ahead with an Ads AI. What this month’s Google Ads announcements might include. And the one thing LinkedIn really, really does not need… is coming to the platform.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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Snap Back to Reality?
May 05, 2023
Creator Comeback – will influencers lead Snapchat back to the promised land? Amazon’s TikTok-like shopping feed is ready. Amazon poaches a senior ad executive from Meta. The video game that’s scooping up ad dollars. And is this YouTube’s best channel makeover yet?
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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Chopify ✂️
May 04, 2023
Cutback Commerce: Shopify chops 20% of its workforce. TikTok expands Pulse Ads… American regulators want new data restrictions on Meta, the shift in YouTube viewing habits, and why a song from the Pixies is causing a whole lot of people digital grief.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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It’s Over. The Influencers Are Taking Over BeReal. 🦈
May 03, 2023
Influencer Invasion: Has BeReal finally jumped the shark? Clever ad placements from Peacock, Roku, and Snap… Whether sending gifts to your B2B clients works… LinkedIn will now write your cover letter… and YouTube has some bad news for brands whose accounts were suspended.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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How Slow Motion Can Bring Fast Sales
May 02, 2023
Leisurely Lure: How one change to your online product videos could boost your sales. Also: Big updates from Microsoft’s ad platform, Twitter dropped by the world’s largest web platform. Instagram has new policies for UGC. Why you should stop using “Coming Back Soon” pages for web site migrations. And much more.
One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!
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YouTubers Get a Short Kick in the Ads
May 01, 2023
New ads for a new format: YouTube goes all in on vertical. Also: Meta takes yet another perfectly good targeting tool and throws it in the trash. Instagram has a new way for brands to source user-generated content. And it’s Meta Monday: Andrew Foxwell is here for a look at what the week ahead on that platform looks like.
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Has Science Finally Cracked the Copywriting Code?
Apr 28, 2023
Unraveling the syntax sales secret, consumers rebel against greedflation, Pinterest partners with Amazon, Snapchat faces its first revenue decline, and Gen Z’s latest obsession: sludge content. We’ll explain.
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Thanks, We Hate It: Meta’s Mandatory New Tax on Your Online Store
Apr 27, 2023
In the end, everyone pays the Zuck — Meta’s aggressive new plan to tax your sales. Also: The bots are writing Amazon reviews… warehouses are feeling the hangover from drunken spending… and YouTube adds some welcome new ad placements.
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Will Meta’s Twitter Competitor Kill the Once-Mighty Birdsite?
Apr 25, 2023
Zuckerberg vs Musk: The showdown for the very future of Twitter. Deepfake election ads aren’t just theory any more. Google ad revenues fall again. An entire country recommends its citizens block online ads. And today’s the day — a major programming announcement about this very podcast.
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Oops, I Spent It Again: Meta’s Weekend Bugs Cost Advertisers
Apr 24, 2023
Dazed and confused — marketers wake up to overspending on their ad accounts, as Meta engineers scramble to fix the bug. Also: Shopify’s one-stop fintech ambition, unraveling the Pinterest algorithm, YouTube live shopping's product drops are finally coming, and chatbots in your web analytics.
THE Event for Marketers, Creators, and Entrepreneurs
CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.
Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.
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Blocking the Blocklists
Apr 21, 2023
Rethinking keyword blocklists, the problem with multi-channel marketing, LinkedIn lifts the veil on its algorithm, and it’s come to this: Now you have to pay Twitter… to pay Twitter.
THE Event for Marketers, Creators, and Entrepreneurs
CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.
Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.
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Is the Future of Digital Advertising a Single “Remix” Button?
Apr 20, 2023
Are we getting closer to ad managers with just one button? Microsoft drops Twitter from its social media platform. Why Europe wants your brand to stop running issue-based ads. Snapchat bets the farm on AI filters. And how much you stand to make from the Facebook class-action settlement — spoiler alert: it ain’t much.
THE Event for Marketers, Creators, and Entrepreneurs
CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.
Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.
THE Event for Marketers, Creators, and Entrepreneurs
CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.
Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.
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Five Hundred Twenty Five Thousand Six Hundred Followers
Apr 18, 2023
The perfect influencer follower size for you to partner with… exploring the decline of email conversions… Meta has stopped pitching advertisers on the metaverse… and mass disapprovals for Google ads are back.
THE Event for Marketers, Creators, and Entrepreneurs
CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.
Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.
Some links in these show notes may provide affiliate revenue to us.
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The ChatGPT Extension Stealing Facebook Ad Accounts
Apr 17, 2023
Google in panic, as the company rushes to push out its AI-based search engine upgrade. Meta tries seducing marketers with discounts. Fake ChatGPT extensions are stealing personal data, and Reddit cozies up to ad agencies.
THE Event for Marketers, Creators, and Entrepreneurs
CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.
Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.
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When Invoking Science in Your Marketing Backfires
Apr 14, 2023
Science in the crosshairs — but this time, it’s marketers pulling the trigger. Are we starting to see signs of saturation in the short-form video ad boom? Meta churns out more updates for Reels. And has Gen Z grown tired of authenticity?
THE Event for Marketers, Creators, and Entrepreneurs
CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.
Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.
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Everybody Everywhere All At Once: The Modern Digital Ad Targeting Landscape
Apr 13, 2023
Where to find your best prospects, broken out by generation. Will Facebook’s new AI-generated stories help campaigns or hurt authenticity? Google’s Reviews algorithm now pulls in more than products. and Snapchat’s two big announcements for marketers.
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Returns Reversal: Is This the End of Free Product Returns?
Apr 12, 2023
Are free product returns the next victim of the economy? The U.S. government gets serious about hijacked reviews. TikTok’s plans for a new Explore function. And LinkedIn’s new verification: No checkmarks, and no cost.
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If TikTok Can’t Figure Out Shopping, Are We All Doomed?
Apr 11, 2023
Biden's influencer press room, Mailchimp's AI email writer, TikTok shopping struggles, the power of free shipping, Twitter Circle's mystery, Russian accounts resurface on Twitter, debating Twitter ad spend, and Meta bridges WhatsApp and Facebook.
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Why You Should Publicly Praise Your Competitors
Apr 10, 2023
In 2017, Microsoft's video game brand — Xbox — went onto social media and congratulated its competitor Nintendo, on the launch of its new Switch console.
That same year, the New York Times encouraged people to read other news sources like The Wall Street Journal.
The Oreo cookie brand once told its fans how irresistible the competing Kit Kat chocolate bar was.
As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?
Tod speaks with Ling-Ling Zo — a PhD candidate at Duke University. This month, she and her colleagues published an article in the Journal of Marketing called Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices.
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Have We Been Doing Corporate Social Responsibility All Wrong?
Apr 07, 2023
We’ve heard the advice before: If you want to reach the younger generation of consumers, make sure you’ve got a story to tell about the good you’re doing in the world.
Corporate social responsibility (known as CSR) has become an integral part of a digital marketing plan.
But have we been doing it wrong all this time?
Dionne Nickerson is an Assistant Professor of Marketing at the Kelly School of Business at Indiana University. Recently, she co-authored a research paper that is one of the first to study the effect of CSR on brand sales, and our host Tod Maffin sat down with her.
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Dollars and AI Sense: Facebook's Strategy to Monetize Ad Creation
Apr 06, 2023
The details of Meta’s plan to charge you to create ad campaigns, while slashing its support teams. Also: Why your podcast ads should target “co-listeners.” The staggering amount of suboptimal ad creative. And Google’s urgent warning about a YouTube account scam happening right now.
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This Episode Title Sponsored by Benegut Yogurt, Type “HELP” for More Information
Apr 05, 2023
The new advertising model for video games is here and it’s going to change everything. Also: Why industry experts say a new U.S. ad privacy law is lacking. Substack goes after defecting Twitter users, and can an AI chatbot be sued for defamation? We may find out soon enough.
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Big Seller in Small Clothing: Is Amazon’s Glitch Hurting Small Brands?
Apr 04, 2023
When big is small — Is Amazon’s confusing glitch hurting small sellers? A security hole in one of the world’s most popular WordPress frameworks. A long-awaited Twitter alternative launches. And Facebook finally, mercifully retires the Code Generator.
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Data Pirates: Has the Ad Tech Industry Finally Gone Too Far?
Apr 03, 2023
Google's mysterious algorithm update, ad-tech firms accused of data theft, inflation's strain on brands and customers, and boosting engagement on LinkedIn.
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You could do worse.
Mar 31, 2023
Meta Makeover: The platform launches new brand safety controls. Amazon's legal eagles swoop in on takedown abusers. Google is poised to shut down something they once said we marketers should all be using. And two realtors get fired for coming up with a clever and, it turns out, profitable ad campaign.
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Happy to Answer, But First We’ve Been Trying to Reach You About Your Car’s Insurance
Mar 30, 2023
We knew it’d come some time, but not this fast: Ads are now in AI chatbot replies. Also: Meta's European users will be able to turn off your targeted ads, major advertisers remain spooked by Twitter, one brand wisely backs off from one of the worst-advised legal battles, and why some AI critics are calling for a moratorium on new development.
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TikTok’s Laughable Plan B Isn’t Going To…. Wait, It’s Actually Working?!
Mar 29, 2023
TikTok’s owners initiate Plan B — and it’s already a hit. Deepfake audio ads at scale. YouTube discovers a whole new pool of targeting data. Meta’s Reels revamp. And Google releases an ad library.
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No-One Else Was In The Room Where Tweets Happened
Mar 28, 2023
Amazon drops the return bomb on customers. Twitter removes any hope of organic reach. Is Utah’s new law marketers’ midnight nightmare? A huge player kills off its metaverse plans. And Google is the latest to introduce the paid blue checkmark.
Those search results you’re getting may not be real… Pinterest shoehorns commerce into its Shuffles app… LinkedIn helps you spam your friends… TikTok’s new platform… and why Uber Eats is dropping thousands of brands from its app.
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You’ll Hate This Stupid, Terrible, Lousy Headline, But Will You Listen to This Episode?
Mar 24, 2023
TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The e-commerce categories poised to dominate. ChatGPT gets a huge upgrade. And why you’re not going to like what science says about how to get more clicks.
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Canva’s New Marketing Tools: Is This the Adobe Killer?
Mar 23, 2023
Canva’s new features for marketers should have Adobe worried. Shopify launches enterprise retail search. Instagram’s latest Reels experiment seems a little desperate. The browser extension stealing your Facebook credentials. And tweets are disappearing, and nobody knows why.
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Zeroing In: The New App Targeting Untapped Marketing Data
Mar 22, 2023
Meet the app trying to crack the code of elusive zero-party data. Hipstamatic's retro revival: Has the Instagram killer arrived? TikTok on the tightrope, as brands make backup plans for their ad spend. And all your brand mission work is for naught: Most consumers can't name a single company making a difference.
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A Picture's Worth a Thousand Instagram Ads
Mar 21, 2023
Pinpointing Profit: The image-based social app has tips for your next campaign. Artful AI — two big players enter the generative AI space. New rules at TikTok cover endorsement deals. And Twitter’s response to concerns over brand safety issues? A poop emoji.
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Layoff Landmines: Social Giants’ Troubles Shake Agency Foundations
Mar 20, 2023
Big layoffs, big troubles — how the social platforms HR issues are hurting marketing agencies. TikTok spend is stalled while brands wrestle with the app’s potential. Why is Google showing inaccurate prices? Gamers concede the battle for advertising. And when does an AI finally become sentient? When it lies to you.
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Sweet Dreams Aren't Made of Metaverse
Mar 17, 2023
Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and the paid blue checkmark makes it to the U.S.
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Pincreasing Pressure: The Battle for Ad Dollars Heats Up
Mar 16, 2023
Pinterest gains momentum as it positions itself as a safe haven for ad dollars... Piracy streaming sites are costing Advertisers millions... A new app connects brands with influencers for paid experiences... Meta's social audio push is on its last legs... And how to grow your audience with cheese toast.
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Could Amazon's Next Feature Dethrone Google's Ad Business?
Mar 15, 2023
The dream job that isn't — tech workers say they were paid to do nothing. Roblox gives up advertising to its biggest market. The ad market is perking back up, and TV is leading the charge. Snapchat explains why your brand's videos are being throttled. The ad campaign against TikTok filters.
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"It's Not You, It's Ad Tech." 💔
Mar 14, 2023
TikTok wants to cut out the middleman. Meta's job cuts will take out a quarter of the company. The one change to your next campaign that could boost site visits by 20%. Why Netflix might be planning to bail out on its ad partner.
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Radio is Killing the Video Star
Mar 13, 2023
Desktop for one, mobile for the other, an app for a third — the frustrating reality of organic content workflow, and one solution. Also: TikTok's surprising numbers in older viewers. Wordpress sites are about to enter the Fediverse. Instagram offers some help for B2B marketers. And how bad is regular old TV doing? Let's put it this way. Radio is beating it now.
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Meta vs Mastodon: Battle for the Future of Decentralized Social Media
Mar 10, 2023
If you can't beat them, join them: Instagram joins the federated social media movement. Advertising’s disappointing return to gender stereotypes... You're not going to believe what Twitter's new API pricing plan is... Meta pulls the plug on its creator fund... and AI that literally will read your mind.
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The Latest Brand Safety Challenge: Deepfake Audio
Mar 09, 2023
Your ads beside fake content — how generative audio AI is raising big brand safety questions... TikTok reveals its top-performing ad copy... The top 3 creative tests to run on your campaign... Reddit is killing its Clubhouse clone... and oh what a tangled web we weave, when first we practice to tap the heart on Instagram photos.
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Google Thinks Their 'Bard AI' is Not Search. They're Wrong.
Mar 08, 2023
YouTube kills off its most visible ad placement. The real reason Facebook is bringing messaging back to the main app. LinkedIn accused of gouging recruiters. Is ChatGPT for marketers overblown? And proof that Google has gotten drunk on AI and has lost touch with reality.
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TikTok Prepares to Take On Google
Mar 07, 2023
TikTok is getting ready to compete head-on with Google. Where the ad dollars will go if TikTok gets banned. Microsoft rolls out some nice updates to its ads platform. And Elon Musk's plan to rid Twitter of bots appears to be backfiring.
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Your Current API Plan Does Not Include Access to This Podcast
Mar 06, 2023
Is Twitter on its last legs? A gloomy retail forecast ahead. Amazon is cleaning up in advertising. LinkedIn's new AI-based collabs. And a nasty bug plaguing some Meta ad campaigns.
What is the best cloud storage platforms for creatives?
Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.
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That Support Widget On Your Site Could Cost You Millions
Mar 03, 2023
Your site's customer support widget could get you in hot water... Facebook Reels get a big upgrade... Meta kills "Paid Partnerships" (sort of)... An unlikely newcomer to the metaverse... and the TikTok feature everybody's creeped out over.
What is the best cloud storage platforms for creatives?
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The Fact Checkers Are Coming for Your Ad Creative
Mar 02, 2023
The social media engagement you probably DON'T want — fact-checkers commenting on your ad. Also: YouTube outlines its vision for video AI, while the FTC warns advertisers and platforms about promising too much for the technology. Media buyers are wary of chatbot ads. And Pinterest's new ad placement is coveted space indeed.
What is the best cloud storage platforms for creatives?
Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.
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Despite Strong ROAS, Agencies Remain Cautious of Meta's AI
Mar 01, 2023
Meta shines up some impressive numbers, but marketing agencies remain wary. A look at the topics people are talking about on Facebook and Instagram. The co-founder of Twitter has launched a competing service. LinkedIn adds tools for job searches. And here they come: Ads inside audiobooks.
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We'll Get By With a Little Help From My Monetized Friends
Feb 28, 2023
New targeting options are now available for LinkedIn... The secret to getting consumers to use your coupons... Has BeReal lost its marketing mojo? TikTok launches new sounds just for marketing campaigns... and searching for brand mentions on Reddit just got a lot easier.
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Y'all Act Like You Never Seen a Web Banner Before, Jaws on the Floor
Feb 27, 2023
Why some people are calling TikTok's new ad placement the return of irritating banner ads. Also: Digital audio spend grows more in budget share... Apple's plans to offer ads on streaming TV... Why the same three words are taking over LinkedIn... and SnapChat is the latest to dive into the AI chatbot trend.
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The Online Ad Scam Plaguing (and Benefitting) Google Ads
Feb 24, 2023
Google might be profiting from scam restaurant ads. How the bad economy means better metrics for marketers. Shopify changes up its partner program. Facebook's most popular links go to its competitors. The Figma/Adobe deal might be in trouble.
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Facebook Engagement is Now 1/16th of 1%. And Dropping. 📉
Feb 23, 2023
One-sixteenth of 1% and dropping — engagement on social media is at an all-time low. Also: Big updates to Google Performance Max campaigns. Agencies are losing confidence in Meta's ad platform. We have your "get-out-of-Facebook-jail" card. And Instagram's embarrassing porn problem.
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The Surprising Pivot AWAY from Short-Form Video
Feb 22, 2023
A new social platform is out and it's built by TikTok. The perils of Amazon review hijacking come to one company. Instagram pivots away from Reels. And why the sudden uptick in Google Ads account suspensions?
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The Supreme Court Case Heard Across the Industry
Feb 21, 2023
The marketing industry holds its breath as an American court decides the future of personalized digital ads. Also: Shopify expands a big fulfillment tool. How your brand's WhatsApp account might be in jeopardy. The price for a popular search API is going way up. And AI finally comes to this podcast.
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I’m Sorry, Dave. I’m Afraid I Can’t Stop Those.
Feb 17, 2023
Ads are coming for AI chat... More brands on TikTok are testing in-app checkout ... Digital video overtakes TV... Meta brings Telegram-like ‘channels’ to Instagram... And how to get your next ad placement into the hands of your customers... literally.
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Nobody Move, There’s Bots on the Floor 🎵
Feb 16, 2023
The bots are getting smarter. TikTok copies a failed startup. Shopify's still in the red. Why Uber's car ads are killing it. And pour one out for the granddaddy of web browsers.
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It Must Be Exhausting Always Rooting for the Anti-Hero
Feb 15, 2023
Amazon's fees now take more than half of retailers' sales. Forget modeled data, meet synthetic data. Music in your brand's YouTube video might be pricier than you think. Why marketers are paying for phone lines that don't work. And are you seeing a lot of Elon's tweets? There's a reason. And even his biggest fans might not back him up on this one.
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Hey Fellow Kids… This New AI is Bussin’!
Feb 14, 2023
Meta finally kills off what was supposed to be the next big thing. One simple copy change could slash your product returns. Google's Topics might favour large web sites. YouTube's new audio feature is great for brands that operate multinationally. And the best use yet for AI: Understanding what the hell teens are talking about.
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The ‘Bad’ Digital Ad Takeover
Feb 13, 2023
What's driving scammy digital ads?... Another round of layoffs for a marketing software maker... A sneak peek at how ads will appear on the new Bing interface powered by ChatGPT... Netflix is giving advertisers their money back… And Elon Musk has reached the bargaining stage of grief...
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The DEL Key Slipup Felt Around the World
Feb 10, 2023
YouTube retools its influencer marketing platform... Pinterest's new partnership will bring more content to its platform... and Instagram tries to claw back some engagement.
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Shopify Takes On Goliath
Feb 09, 2023
Shopify takes on the biggest e-commerce seller on the planet. Microsoft bulks up its ads platform. Why reposting old content may be your best organic strategy yet. YouTube adds some new measurement tools. And a favourite free Twitter tool for social media managers might soon be behind a paywall.
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The New Snoo Breakthrough
Feb 08, 2023
Reddit on the rise — could the old-school social platform finally gain momentum with media buyers? TikTok adds some welcome call-to-action ads. Don't worry if you're sweating the third-party data thing: You're not alone. Twitter gets long-winded. And marketers beware: your Valentine's Day campaign might just bomb.
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Loops, Not Lawyers
Feb 07, 2023
New tools from Facebook may make managing your brand page easier. Pinterest's revenue is up, its user base is way up: So why did its stock crash? How bricks-and-mortar stores are forcing consumers to cough up their phone numbers. TikTok's no-music test is a complete bomb. And why your brand's legitimate Google Reviews may have been taken down.
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Google's BARD: Much Ado About Everything
Feb 06, 2023
Google's answer to ChatGPT is revealed — what effect will it have on your organic traffic? Also: The forecast is cautiously optimistic for independent agencies. Is a main Twitter privacy feature broken and leaking data? How to threaten an AI into submission. And restaurants would really like it if you'd stop ordering things you saw on TikTok.
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Their Is No Mistake In This Title.
Feb 03, 2023
The secret engagement hack that's very counterintuitive. Google's ad revenue is down, while Amazon's is up. Did Bing accidentally leak its new AI-powered search engine? Twitter's company verification will cost your brand thousands. And how one brand is turning a customer mistake into an ad campaign.
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Et Tu, Instagram? 😞
Feb 02, 2023
Meta's Q4 brought in fewer ad dollars than the previous year. So why is their stock hitting new records today? Twitter cuts off its nose to spite its face. TikTok's peculiar move to let users reset their algorithm. Changes to Microsoft's ads manager and Google Analytics are coming. And the show about nothing is now controlled by AI.
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Can Bing Finally Dethrone Google?
Feb 01, 2023
Will Microsoft's plans to build ChatGPT into Bing be the best decision in the company's history? Ad buyers remain bullish on podcasts. TikTok's audience is proving too tempting for marketers. Snapchat's peculiar plan to boost revenue. And do we really need to say this? Stop sharing your customers' personal health data with ad platforms!
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1,900+ Search Engine Ranking Factors Leaked Online
Jan 31, 2023
What can marketers learn about the massive leak of search engine ranking factors... The TikTok trend e-commerce merchants hate... Instagram's founders are building a new social media app... The industry holds its breath for Meta's Q4 results... and PayPal launches a feature you should set up immediately.
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What Does a Broken-Up Google Ad Platform Look Like?
Jan 30, 2023
A bug on Facebook's ad platform might be messing up your creative... A big brand safety update on Google Ads... Twitter doubles-down on its controversial content relaxations... App developers are flocking to Mastodon... and TikTok's CEO has been called to the principal's office.
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Call It a Comeback!
Jan 27, 2023
Victory in the clone wars? For better or worse, Meta's TikTok copycat is gaining traction. Also: Instagram launches lead forms. Twitter's new Verified Views... aren't. And a bug at YouTube has disrupted the space-time continuum.
We use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable.
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Twitter W0n't Be Foo1ed Again
Jan 26, 2023
Instagram in panic as it tries to stem the TikTok content tide. New certifications are coming for Meta's platforms. Substack offers invite-only newsletters. The Facebook ad platform drops a helpful tool media buyers relied on. TikTok's new update blocks DMs. And the solution for Twitter impersonation? Just change the font!
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TikTok's Ad Revenue Plan Don't Jiggle Jiggle, It Folds
Jan 25, 2023
Meta will help you track down brand copycats. TikTok's ad revenue sharing plan is bombing. Advertisers continue to stay away from Twitter. The two approaches being taken with AI creative. And LinkedIn's good numbers, and bad forecast.
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Shiny Happy Products
Jan 24, 2023
Got a flashlight? You've just increased sales. WhatsApp for Boomers. A big change in Disney ad targeting. Agencies brace for a slow year ahead. LinkedIn's going to give you up. And a big update for one of the top SEO plugins.
We use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable.
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Was TikTok's Algorithm a Lie All Along?
Jan 23, 2023
The man behind the curtain — TikTok's algorithm has secret controls. Instagram chills out on Reels a bit. YouTube's policy violations will be more specific. A new technology for measuring ad campaigns in the metaverse. And is your next agency intern going to be sentient AI?
We use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable.
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"TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS"
Jan 20, 2023
A new tool might make it easier to dip your toes into the retail ad platforms... Twitter burns yet another bridge — but maybe it's the right call. Google's new AI can spy on your shelves. YouTube's new tagging workflow might bring you more local buyers... and a curious decision by LinkedIn.
We use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable.
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Even Your Employees Won't Read Your Emails
Jan 19, 2023
A big integration for BigCommerce... How will Instagram's change today affect your organic reach? TikTok's strange new podcasting feature... Why employers are sliding into their employees' DMs... and another big fail for Meta's ad approvals bot.
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You Are Doing Product Photos Wrong
Jan 18, 2023
The one change that could make your products sell better... Twitter rushes to adjust its new Home feed after reports it was killing engagement... Mastodon is starting to get big platform support... And Netflix's new ads platform struggles to gain traction.
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But Even With Nothing On, TikTok Made You Look
Jan 17, 2023
There's a media spend slowdown? Nobody told TikTok. Microsoft and Google both battle to become the Kings of AI. A stock photo company, meanwhile, takes AI to court. Meta's Oversight Board sends another policy back to the drafting table. And the Twitter Blue revenue even Elon Musk probably doesn't want.
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Twitter Quietly Locks Out Third-Party Apps
Jan 13, 2023
Google's plans for replacing the third-party cookie hit yet another roadblock. Twitter appears to be locking out dozens of apps. TikTok's privacy banners aren't enough for France. More brands move to Mastodon. And finally — a hint of good economic news for retailers.
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An AI Bot Wrote This Episode's Title. (Or Did It?)
Jan 12, 2023
TikTok moves the bar on influencer marketing again. AI is now writing more than you think it is. Twitter tells advertisers "like it or lump it." WordPress just opened up a whole lot of ad placements. And new analytics from YouTube are on the way.
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[Tim Cook Has Entered the Chat]
Jan 11, 2023
Meta is shutting down Creator Studio while Google will shut off some keyword recommendations. Twitter's new feed might be bad news for brands. Apple comes out swinging for Google Business Manager. And here's how to get free money from YouTube.
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Ron Jeremy Was Right.
Jan 10, 2023
How a veteran porn actor predicted the future of advertising. Say goodbye to any decent ad targeting to teens on Meta platforms. Amazon's Prime service is now available to third-party merchants. Agencies say the ad business is looking up. And some welcome updates to Google Docs.
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Has Instagram Given Up on Commerce?
Jan 10, 2023
Your creative assets may be training an AI, and you don't even know it. Also: Instagram downscales its commerce efforts. A tsunami of product returns is incoming. Why new year's marketing campaigns are passé. And the very low tech problem some people are encountering with their shopping carts.
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The Terrifying Malware Targeting Meta Ad Accounts
Jan 06, 2023
Millions lost, and still the Ducktail malware continues to sow chaos with online media buyers. Plus: Pinterest pins its hopes on the clean room. Twitter's latest round of layoffs affects the ad platform. Online shoppers spent more in Q4... but at what cost? And the TikTok feature none of us wanted, but probably all of us need.
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Marketing Salaries for 2023: Are You Falling Behind?
Jan 05, 2023
Meta offers better insight into your CAPI and pixel measurement... Google weeds out rules on marijuana... Microsoft offers app store ads... What marketing managers can expect to make in salary this year... and when social media users say they want less politics, so you remove politics, and users say "hey, where did all the politics go?"
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Microsoft's Biggest Bet Yet to Capture Google's Ad Business
Jan 04, 2023
Microsoft is planning its biggest offensive yet against Google's search engine... personalized ads hit another roadblock... Twitter reverses a major ad policy... And where marketers plan to invest this year.
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Are Breakout Modules the Future of Online Retail?
Jan 03, 2023
One of the biggest ecomm platforms breaks into pieces — on purpose. Plus: the company that is burning meetings to the ground. TikTok will let you block kids. Expect more programmatic ads in podcasts. And you'll never guess where AI algorithms are finding themselves now.
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ChatGPT: The Lump of Coal in Google's Ad Business
Dec 22, 2022
Google finally begins to see AI as a threat... Twitter may be blocking your brand's security access... The two companies threatening the current ad industry duopoly... and TikTok says its people in China are totally not using the app to spy on Americans — well, except for a couple of people...
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Move Fast and Ban Things
Dec 21, 2022
Meta doubles down on Reels... New laws are forcing TikTok's key demo away... Why newspapers are the big winner in media buying... and will 2023 herald a recession in the ad tech business?
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YOU Get a Badge! YOU Get a Badge!
Dec 20, 2022
Meta says its Advantage+ campaigns are getting much better — and some brands agree. Twitter adds another badge to its growing list of verification marks. Tumblr jumps on board the livestreaming trend. Microsoft applies for an in-game ad patent, and Adobe's new tool may make cleaning up your audio much easier.
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The Tweet Bot Army Has Arrived
Dec 19, 2022
Slow moves, cautious steps. Marketers tread lightly into 2023. Also: Are Twitter's brand safety updates too little, too late? The major browser makers collaborate on a new tool. Europe really doesn't like Facebook's Marketplace. And a welcome update to the Reels API.
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Distributed Denial of Tweets
Dec 16, 2022
Google's new addition: How your SEO plans might have to change. Also: Social commerce comes to connected TV. The move away from time-based agency compensation. Meta shuts down one of its competitor clones. And Elon Musk shuts down Twitter Spaces because people are using it to talk about him.
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The Instagram Feature We've Always Dreamed of Is Here
Dec 15, 2022
After years of begging, social media managers finally have the one thing they've wanted from Instagram: Support. Also: How one brand is using BeReal. TikTok has three trends marketers should build into their 2023 campaigns. Why Netflix's advertisers are getting refunds. And Walmart bets on a positively prehistoric marketing channel.
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It's Him, Hi. He's the Problem, It's Him
Dec 14, 2022
Twitter considers an ultimatum: Let us track you, or delete our app. Also: A new brand safety tool for podcasts... Google launches a search status dashboard... The most popular vertical video app goes horizontal... and where marketers are spending these days.
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There Is No Instagram. Only Zuul.
Dec 13, 2022
Why pay an influencer when you can create your own? One country will require disclosures on all AI creative. Chrome's delay means ad blockers can stay — for now. Instagram wants to pick up where Twitter left off. And one of the coolest podcast thingies I've seen in a while.
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Meet Amazon's New "Zero-Click" Ordering
Dec 12, 2022
You've got a hand? Then you've got a wallet, says Amazon. Twitter's ad manager is a ghost-town. More advice to spend less time chasing social commerce. Oglivy opens a lab to create synthetic brand spokespeople. And the reason negative product reviews flood Amazon in the first few weeks of each year.
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Music labels step up enforcement on social media. Details on Disney+'s new ad tier. And a small but important update to Google Analytics.
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Watch your back, Google — AI is coming for your ad dollars. Amazon is the latest to become TikTokified. Meta adds a targeting option you probably thought was already there. Brands may have left Twitter, but their data hasn't. And Canadians are flocking to Reddit for the most Canadian reason possible.
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Europe says Meta's playing a risky game with its ads business. How the consumer trend of bracketing is driving up costs for online retailers. When cross-functional collaboration hurts your marketing department. Microsoft enters the community space. And Twitter decides the perfect place for its advertisers' messages is smack dab on the pages of white supremacists.
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Snapchat might be taking a page from Twitter Blue soon... Instagram keeps wanting to be a CRM... Should prices really end in a 9? A major email service hit by ransomware. And guess which platform's mobile app is starting to break — here's a hint: It rhymes with Quitter!
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How much is consumer data worth? Amazon thinks $2 a month. Facebook on the hot seat to explain why it approved ads containing death threats. Millions of consumers are lying to you. Why Adobe is risking lawsuits with its new policy. Text AI is underwhelming. And the word of the year is not: Metaverse. In fact, it's probably a phrase you've never heard of.
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Meta's new metric might help you convince your clients to get on board. Why marketers are moving slowly on text-to-image AI. Google kills its reservation and booking technology. And what works in YouTube ads — a look at the top-performing campaigns from this year.
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One of the fastest-growing social media apps shuts down over security issues. Disney's new tool might change before-and-after marketing pictures. Twitter's email to media buyers reeks of desperation. Will LinkedIn's new feature actually hurt B2B marketers? And another podcast host wants your media dollars.
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The EU tells Twitter to shape up, or ship out — will the platform be banned soon in Europe? The psychological secret behind Amazon's coupon checkbox. LinkedIn drops a whole bunch of great updates for B2B marketers. Instagram tries to push Reels to a wider ecosystem. And here's why YouTube is crashing today.
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New or existing customers — where should your efforts be placed this holiday season? TikTok's latest trend gets caught up in a malware scam. Cyber Monday sets records. Twitter continues its slide toward irrelevance. And an expensive lesson in paying close attention to the fine details in your ad creative.
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A new version of Google Ads Editor is out. A huge trademark case being decided could affect your advertising. Buy Now Pay Later looms large this holiday. LinkedIn finally lets you schedule posts. And Twitter's brand safety goes from bad to worse.
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With the recession looming, finally some potential good news for the digital advertising industry. How marketers are getting around Minecraft's rules against, well, marketing. Facebook swaps politics for trash. Twitter advertisers are running out the back door. And Meta's new AI is its creepiest yet.
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Black Friday Budgets Turning to Meta
Nov 22, 2022
Ad dollars are flowing to Meta this Black Friday... Twitter fires most of its ad reps... Tumblr's move could be a new start for the platform... decarbonizing advertising... and YouTube adds a new social engagement tool.
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The Lawsuit That Could Break Marketing AI
Nov 22, 2022
Reduced engagement... serious brand safety issues — why one brand spending millions on Twitter ads finally bailed out. Also: Who's liable when marketing AI makes a mistake? Snapchat struggles to attract influencers. Amazon's getting creepier. And in case you think YOUR day is bad? Just be glad you're not the social media manager at KFC.
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Google Ads: A Look Back and Ahead, with Jyll Saskin Gales
Nov 16, 2022
Jyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and more.
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The TikTok Algorithm: Revealed!
Nov 15, 2022
It's the one document digital content managers would trade their left eye for: Details on TikTok's algorithm.
Well friends, you can keep your eye.
In this abbreviated episode, Tod speaks with Lidia Infante, senior SEO manager at sanity.io, about her research into the eight ranking factors that can get your brand's content in front of more people — without a media buy.
Want more? The full 30-minute interview, WITH ALL EIGHT FACTORS, is available on our Premium Feed.
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Twitter is Falling Apart at the Seams
Nov 10, 2022
Brand impersonations... more executives leaving... and now regulators are watching closely: Is this the start of the end for Twitter? Also: The new Pinterest app that went viral on TikTok, is Amazon about to bail out on Alexa, Canva adds text-to-image AI... and a major programming announcement about the future of this very podcast.
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Google's 'Get' Got Glitched
Nov 09, 2022
Google's ad enforcement bots may be a little drunk... TikTok at risk of losing its most important asset... YouTube extends ad frequency controls... the anti-Photoshop just got a big upgrade... and Twitter launches the new verified program and, an hour later, cancels it.
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Meta's "Marketing Experts" Are Back (and Worse Than Ever)
Nov 08, 2022
Don't believe the emails — despite what Meta says: Your ad campaigns are probably just fine. Also: Some interesting advances in AI-generated marketing media. TikTok is feeling the ad slowdown too. And how consumers this holiday season are forecast to spend more, but buy less.
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Can Mastodon Ever Become "New Twitter" for Brands?
Nov 07, 2022
Streaming TV takes a bite out of mobile ad budgets... Will Mastodon ever be a brand-friendly platform? Layoffs looming at Meta. YouTube will let you go live with a guest. And the fact-check that at least one tech CEO really, really did not like.
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3,738.
Nov 04, 2022
Twitter suffers a massive drop in revenue from advertisers, as brands flee and users delete their accounts. We have extensive coverage today. Also, borrowing video thumbnail secrets from the best... the metaverse gets a vote of no-confidence... TikTok comes for Spotify... and a nasty bug at Google Ads is affecting sales reporting.
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Even Movie Theatres Are Going Vertical Now
Nov 03, 2022
Google kills off an audience tool — we have expert analysis. TikTok admits its Chinese employees can see your data. Tumblr tries to entice Twitter defectors with naked people. New Zealand plans to regulate Buy Now Pay Later. And why you may be seeing vertical video soon up on the big movie screens.
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Amazon's New Program for Merchants May Be a Game Changer
Nov 02, 2022
Amazon merchants may soon get a bucket load of cash — with almost no strings. Snapchat and Amazon partner up on augmented reality. Everyone's back at the office, so why is worker productivity plummeting? Has Facebook's content algorithm gone too far? And good news for people who hate marketing on their smart phone.
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Twitter is Becoming a Dangerous Place for Brands
Nov 01, 2022
The real reasons brands are bailing out of Twitter. You'll pay to use colour in Photoshop now. Instagram's new plan means more data, but also pricier ads. Microsoft lets you import your entire Google Merchant Centre. And product tagging gets an API enhancement?
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Your Brand's Instagram Account Has Been Suspended (j/k, j/k...)
Oct 31, 2022
Ghosts and goblins in the machine — Instagram is haunted by a nasty global bug. Facebook admits it has work to do after a study found its image recognition was providing ethically troublesome and downright creepy targeting... Breathe easier: Another stay of execution for a big Google change... and beware those not up to speed on connected TV.
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Glimmers of Sunshine Amidst the Online Advertising Storm
Oct 28, 2022
Finally, the ad economy storms clear just enough to shine sunlight through for two platforms. Also: An embarrassing leak from Amazon... You'll pay more to ship orders — maybe way more... YouTube is changing how your brand's channel looks... and the layoffs at Twitter have begun.
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Elon Musk Thinks He Invented Ad Targeting Now
Oct 27, 2022
It's D-Day at Twitter, and Elon Musk has a special message for digital marketers. Also: The disappointing numbers we expected from Meta are here. Amazon forges ahead with video ads. Reddit is building a marketing API. And Snapchat builds in some very TikTok-like tools.
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Apple ‘Boosts’ the War Against Meta
Oct 26, 2022
Will Apple's move this week force Meta to start charging 30% more for ads? Also: Where did the tweeters go? More bad news for digital ad revenues... Why app developers are getting very angry... LinkedIn has some nice updates... and data nerds rejoice: attribution comparison is back!
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There's Nothing New About Meta's "New" Ad Terms
Oct 25, 2022
Don't believe the hype — there's nothing new in Meta's new ad terms. Also: Why are so many Shopify stores closing? Zuckerberg under fire for his metaverse vision. Is it already too late for BeReal? Amazon adds a new payment option. And now you can automate your IP claims.
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Marketing Emails Going to Spam? Easy Fix: Just Sue Gmail!
Oct 24, 2022
Are your marketing emails going to Gmail spam? Here's the solution: Sue Google. Also: Inside the miserable job of being a TikTok moderator, the new app for high-schoolers that's burning up the charts, Facebook threatens to cut Canada off from its own news content, and it's going to be a bad week for pretty much all the ad platforms.
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Meta's "Phantom Ads" are Back and They're Worse Than Ever
Oct 21, 2022
Meta's Phantom ads are now promoting offers that do not exist any more — and your brand may be caught up in it. Also: What science says is the perfect influencer video. Uber's new ad product is either genius or creepy. Snapchat is feeling the pinch of smaller media budgets. And Twitter employees reel from news that Elon wants to cut three-quarters of them.
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The "New" Instagram Tool That's Years Late
Oct 20, 2022
One more reason to get your products into Merchant Centre... YouTube expands shoppable video. Facebook Groups get Reels and new admin tools... why a third of retail executives are clearing inventory... and Instagram's scheduling tool is here, but does anybody care?
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Instagram's Latest Copycat: (checks notes) MySpace?!?
Oct 19, 2022
Is it smarter machine learning or a dumbing down? TikTok's new ad product is all about automation. Plus: Is that music on Pinterest pins? Why the worst is yet to come for marketing budgets. PayPal adds a new cash-back integration. And Instagram jumps the shark.
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Google's Losing Control Over the Cookieless Future
Oct 18, 2022
Strike two — is Google running out of chances to steer the cookieless future? Meta is forced to sell off one of its acquisitions. Walmart joins the influencer marketing trend. Branded content tags expand to Facebook. And YouTube has a new ad placement aiming at podcasts.
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The Billboards That Speak From the Grave
Oct 17, 2022
$15 billion and counting and Meta's virtual worlds are ghost-towns. Also: California tightens the screws on marketing data. Pinterest adds a Conversions API. TikTok might soon become a podcast app too. And the digital billboards that speak to you... from the afterlife.
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Payment with the (Literal) Blink of an Eye
Oct 14, 2022
YouTube pulls targeting options from conversion campaigns... Facebook kills off an ad placement... Netflix's ad tier details are finally out... Twitter's testing a way to keep you out of the feeds... and Apple wants your customers to be able to pay with a literal blink of an eye.
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Meet "Focused View" — An Ad Placement for the Budget-Conscious
Oct 13, 2022
TikTok wants to give you six seconds for free... a study finds most marketing agencies secretly outsource their work now... Amazon's Prime Day prequel was a worrying precursor... Twitter's new call-to-action has a catch... and here comes the age of the automated creative.
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Consumers Willing to Finance Their Gift-Giving This Year
Oct 12, 2022
Another day, another data protocol — this time, Google thinks it's cracked the code (again)... More shoppers say they'll use debt to buy gifts... Zuckerberg's Metaverse still fails to impress anyone... Will Apple be your next media buy? And Snapchat's AR is getting downright spooky.
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Black Friday(s)... and Thursdays and Wednesdays and Tuesdays and....
Oct 11, 2022
More e-commerce warehouses and fulfilment centres opening, but I bet you can't guess which company's behind them! Also: The ever-creeping scope of Black Friday sales. FedEx warns of a slowdown. YouTube channels will finally get mentionable usernames. And Facebook decided to roll out its buggy and cluttered Pages Experience globally! 'Cause that makes sense, right?
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BeReal Careful
Oct 07, 2022
Is the real-life photo app a little TOO real life? Reddit rolls out a big upgrade for media buyers... If TikTok's so good, why is it bleeding money?... Amazon makes a surprising about-face on automation... and finally — no more Meta Advertising Policies. They're gone! (Sort of.)
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Flirting with the Accidental Influencers
Oct 06, 2022
Cease and desist? More like peace and exist... The new Everything app that might reject advertising... The legal battles looming for social platforms... The birth of the mixed media tweet... And TikTok wants to be Instagram now?!
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It's Beginning to Look a Lot Like Thriftmas
Oct 05, 2022
Meta adds more Advantage to custom audiences... Google updates Tag Manager... the second-hand holiday buying season ahead... Britain's version of the GDRP is on hold, and brands find BeReal a surprisingly inhospitable place.
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Instagram Will Put Your Competitors' Ads On YOUR Brand's Profile
Oct 04, 2022
Meta's Q4 gift to marketers is not what it's cracked up to be... The rules of influencer marketing just changed and nobody knows what they are now... You can now run your Performance Max campaigns on Microsoft's platform... Facebook shuts down one of its clone products... and God help us all, it looks like Elon Musk is going to buy the damned thing after all.
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Google Ads: Which Levers to Pull Now?!
Oct 03, 2022
Competing features, confusing settings: The path forward for Google Merchant Centre. Also: Why is TikTok's parent running porn ads on Meta? And, more importantly, why is Meta letting them? Live shopping attempts a comeback. Snapchat goes after adults. And Facebook Marketplace bans the sale of one of its most popular products.
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The Meta Marketplace Where Nobody's Buying
Sep 29, 2022
Too little, too late: Instagram's influencer marketing program has stalled out. Also: Meta kills off the only app we wanted. Are auto-generated video ads coming? LinkedIn adds some new ad features... and we knew it was coming: a hiring freeze finally arrives at Meta. How will that affect your campaigns?
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How "Audience Networks" are Gaming the Podcast Ad World
Sep 28, 2022
A big day at Google with dozens of announcements — we have all the details for you. Also: How crappy mobile games are helping podcast networks game their numbers... Meta adds new Call Ads... Instagram decides it wants to be Twitter now... and the best days and times to run a sales webinar.
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What Your Best Sellers Will Be in a Global Recession
Sep 27, 2022
Shopify bets long on bricks-and-mortar... Instagram backs away from online shopping... and opens the door to DM spam... What people buy more of during a recession... and in-house or outsourced SEO? Who wins the debate?
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The Surprisingly Effective Strategy of Running Terrible Facebook Ads
Sep 26, 2022
Will smarter AI fix programmatic brand safety? TikTok loosens its livestreaming requirements... Amazon plans to pre-empt Black Friday... Meta makes account-switching easier... and why you might want to consider running absolutely terrible Facebook ads.
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Reel Problems
Sep 23, 2022
Meta's in hot water for allegedly dodging Apple's privacy rules... Also: TikTok expands its SEO offerings to compete with Google Search... Reel's new rival could be its biggest threat yet... and the Metaverse FOMO is real for CEOs...
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Has the "Bootleg Ratio" Come for TikTok Too?
Sep 22, 2022
Has TikTok finally peaked? Google's new reputation management tool lets you remove search results… Why Instagram kept crashing today... and Florida escalates the fight for free speech on social platforms...
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When Moderation Stops Being Moderate
Sep 21, 2022
Special treatment: TikTok under fire for letting big names get a pass on moderation. You may soon dictate Meta's content policies. A new collaborative ad placement. The wait-and-see approach marketers are taking around media buying. And the most trusted social media platform isn't what you think it is.
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Account Banned? Just Buy a New One!
Sep 20, 2022
Did your ad account get banned? Don't worry... just buy a new one! Also: Meta joins the post-cookie party... how to get more InMail replies... the cameras in the sky that are watching your products... And the vote is in: Your brand's use of animated GIFs is cringe. ("Mesothelioma" mix by @thereiruinedit on TikTok)
✅ VOTE HERE:
How do you feel your company's Q4 will be, compared to last year's? BETTER or WORSE or THE SAME
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This Tiny Tweak Can Boost Conversions 12%
Sep 16, 2022
This one change to your online store can have a huge impact... YouTube's ad department comes out swinging... Meta is set to introduce a custom audience option for its Advantage products... How you can get millions of Amazon Echos to play your ads... and the horrifying surgery that software engineers from Google, Amazon, and Meta are lining up to get.
✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO
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🎵 Guess It Must Be You 🎶
Sep 15, 2022
Amazon loosens the one restriction merchants have asked for since forever... Some upgrades on the Google Ad platform... Meta takes heat about content moderation from its own advisory board... LinkedIn's new intent signals... and Snapchat for Boomers: The Desktop edition is here.
✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO
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The Talent War Comes for Ad Tech
Sep 14, 2022
We're getting closer to one-click enabling of international e-commerce. Are the retail giants winning the talent war for ad tech? Why you should reconsider offering promotions this holiday season. And the OG of target marketing returns.
✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO
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Everything In Moderation
Sep 13, 2022
Meta's plans to merge two of its most important teams will probably affect your ad campaigns. Microsoft starts selling its most visual web space. Zuckerberg's latest copy target appears to be Discord. A signal resiliency guide for campaigns in today's privacy-focused world. And the forecast for the holiday selling season is lukewarm.
✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO
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'Sorry Zuck. Reels Aren't Working': Meta Documents
Sep 12, 2022
In the war against TikTok, Meta gives up some ground. Also: How can you judge ad fatigue before your campaign runs? The wild west of podcast advertising days may be over. 2022 is proving to be a rotten year for marketing agencies. And is the next Google ads named Kroger?
✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO
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What Brands Should Say After the Death of a Monarch
Sep 09, 2022
Meta stays silent on why they're running confusing ads for brands without their permission. Also: What does your brand say when a monarch dies? Some industry analysis on TikTok's latest ad placements. One company opens up their ad shop in the metaverse. And Instagram is thinking about copying the retweet button.
✅ VOTE HERE: Should we do more "Lightning Rounds"? YES or NO
The ad campaign glitch plaguing Meta advertisers is not a glitch at all. The company releases details on two programs which will opt you in automatically. Also: Some privacy legislation exemptions are due to be dropped... More signs point to a slowdown in ad spend... TikTok's new Insights platform gets more interactive, and YouTube is launching an ad-free player.
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The Meta Glitch That's Creating Random, Bizarre Ads
Sep 07, 2022
Wrong images, random body copies — what is happening with Meta's ad platform today? Also: Instagram pivots away from e-commerce... WhatsApp will offer groceries via chat... How ad agencies are trying to lure its workers back into the office... Another platform renames its main feed after TikTok... and what to do when your Twitter account has the same username as Britain's new Prime Minister
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The Big Privacy Engine That Couldn't
Sep 06, 2022
Their loss, our gain: A huge new privacy law may be stalled out for good. Also: The video ad market keeps getting softer. Ad buyers' confidence in Meta gets lower. And Amazon reviews get slower.
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When Good Buzz Goes Bad
Sep 02, 2022
A surprising study finds your brand's support of social movements might be hurting you. Also: Are you wasting your influencer marketing budget? A huge vote of confidence for a new third-party cookie replacement. Amazon's new warehouse service. And Meta moves out of neighbourhoods.
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“I’m Sorry… CPMs are What Now?!” 💸
Sep 01, 2022
Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind.
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Inside a Million-Dollar Instagram Verification Scheme
Aug 31, 2022
Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind.
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How One Brand Got Massive TikTok Engagement — For $0 Ad Spend
Aug 30, 2022
They haven't spent a penny but they get a million views per TikTok — we'll show you how. Also: Meta tests buy-now-pay-later advertising... Twitter's Circles might be your next sub-channel... LinkedIn offers more certifications... and has the Triller well run dry?
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Why Canadian Brands Are Going Grey
Aug 29, 2022
Pinterest's new app is all the rage — even if it goes backwards in time. Microsoft delays the rollout of RSAs... Fast food drive-thrus are getting AI now...One more app tries to clone BeReal... and why are Canadian brands going grey?
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What's Number 1 on Facebook Nowadays? TikTok!
Aug 26, 2022
Facebook embarrassed by its own report: The most viewed links on its platform now go to TikTok. Also: Why creating videos outside TikTok could get you in trouble... A security breach with a popular two-factor authentication app... The new organic tweet that looks like an ad... and are high schools about to start teaching influencer marketing?
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Meta's New Promise to Marketers: Too Little, Too Late?
Aug 25, 2022
Have our prayers been answered? Will we soon be able to speak to actual human beings at Meta? Also: What post format is the worst-performing on Instagram? Bet you'll be surprised. Meanwhile, the anti-Instagram is on a roll... while its photo-only competitor pokes fun at marketing metrics... and the simpler path to buying digital billboards.
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The Newest Ad Placement is Actually Fraud
Aug 24, 2022
Ad fraudsters are targeting refrigerators… A major record label cancels a virtual AI rapper... TikTok tests a new feed to target locals… Tis’ the season to be saving — this year’s holiday shopping forecast… Why your Facebook Feed was broken…
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Is Instagram Even Trying Any More?
Aug 23, 2022
Meta ad campaigns are disappearing... Instagram now wants to BeReal... SEO practitioners aren't phased by this week's Google search algorithm update... The rise of DTC advertising... and more brand safety comes to the podcast ad world.
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Why Marketers are Pulling Back on Virtual Reality
Aug 22, 2022
Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its hand in podcasts.
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How the “Vicarious Haptic Effect” Can Boost Your ROI
Aug 19, 2022
Don't take another product photo without listening to this episode... Snapchat kills its coolest influencer marketing tool... How Link-In-Bios can secretly track consumers... Walmart is watching the payments space... and you think you hate conversion modelling now? Guess what Meta just announced?? (FML)
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They Said This Day Would Come.
Aug 18, 2022
A big moment in the history of media as viewing habits make the ultimate crossover... Also: Hope you haven't bought an AI copywriting tool lately... Bet you can't guess who's copying TikTok now? Instagram plays hardball. And much more.
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The Slow Death of the Impulse Buy
Aug 17, 2022
Inflation ruins everything fun — what does that mean for your brand? TikTok launches a new Shopping Ads suite... and shares its algorithm's secret sauce... A Pinterest tool to boost checkout conversions… Meta launches new features for Reels… And the Grinch that stole Amazon FBA...
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TikTok: Mo' Ad Reps, Mo' Problems
Aug 16, 2022
Twitter updates its pixel and plans for a future without it... Is Meta spending all your day's budget in an instant? You're not alone... Are we starting to see growing pains with TikTok's ad platform? Shopify has a new integrated influencer tool... and is it time you brush up your employee social media policy? A cautionary tale.
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How to Hack Instagram’s “Suggested Posts” Algo
Aug 15, 2022
Here's one case where doing a marketing promotion can hurt you... Details emerge on Instagram's increasingly important Suggestions algorithm... TikTok gains a brand-safe text-to-image feature... Will Google EVER get rid of cookies? And more convincing hooky-playing.
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Bullet Dodged: Monthly “Facebook+” Subscription Fees
Aug 12, 2022
The Facebook that could have been — a monthly fee that would have given your ad campaigns fewer impressions. Plus: E-commerce is down, so why is shipping going up? Teens tell us why they're turning to TikTok for search... The peculiar matchup between Meta and a delivery service... and Google's latest algorithm update could mean more accurate snippets.
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The Surprising Case for Repurposing TikTok Videos
Aug 11, 2022
New or repurposed creative? Turns out there is some brand value in re-using assets. Plus: LinkedIn's new "diversity nudges"... The state of the back-to-school economy... Bing Search gets some nice consumer-facing commerce tools... a reporting glitch on Google Search Console... and heads-up: Young people are reading your mission statement!
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Meta’s New B2B Targeting
Aug 10, 2022
Meta launches new B2B targeting options... And rolls out new AI-powered shopping campaigns to advertisers... TikTok's new tool shows consumers why your brand's ads target them... And it turns out teens aren't spending all of their time on TikTok...
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Hacking Google Images for the Metaverse
Aug 09, 2022
Google's outage last night is still causing aftershocks today... Snapchat's figured out how to create 3D models out of 2D photos... A major social media platform lays off 30% of its staff... TikTok is one step closer to competing head-on with Amazon... and you want to edit tweets? Prepare to open up your wallet.
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Instagram is Completely Devoid of Original Thought and Here's Proof
Aug 08, 2022
What a surprise... Instagram's copying yet another popular app! The marketing job market's great (if you're a contractor)... Meet Meta's new AI experiment... Spotify hopes to do for ads what it did for podcasts... and a security breach at a popular marketing platform.
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Want a Metaverse? Here's How Much It'll Cost.
Aug 05, 2022
Your boss wants a metaverse? Here's what it'll cost... Meta launches a livestreaming platform just a day after killing off a different one... Pinterest's financials are a little soggy... The B2B social platform gets a consumer-inspired feature... and Google's Keyword Planner gets a new feature.
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Reels Are Killing Everything Good in Our World
Aug 04, 2022
Meta kills off what others are investing heavily into... Agencies are posting more on social media, but is it paying off? Twitter's new Location feature could drive you more foot traffic. Why you need to stop whitelisting things. And a TikTok competitor in hot water.
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EXTRA: Meta Account Security — A Discussion with Barry Hott
Aug 03, 2022
In this extra episode, Tod chats with Barry Hott (https://www.barryhott.com) about Meta's platform security, and how it can affect your Business Manager, Ad Account, and much more.
A must-listen, if you run any ads on Meta's platform.
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Apple Is Building an Ads Platform
Aug 03, 2022
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Is Google's Algorithm About to Leak Publicly?
Aug 02, 2022
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Will Marketers Buy Tumblr’s Redemption Arc?
Jul 29, 2022
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Meta-Economic Uncertainty
Jul 28, 2022
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He's a 10, But He Hacked My Facebook Business Account
Jul 27, 2022
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“Make Instagram Instagram Again”
Jul 26, 2022
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The Problem With 5-Star Reviews
Jul 25, 2022
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The Real Reason Facebook Changed Its Feed Today
Jul 21, 2022
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It’s 3:00 a.m. Do You Know Where Your Ads Are?
Jul 20, 2022
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Inna Minute, Imma Need a Better Sense of Being an Adult 🎶
Jul 19, 2022
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Sliding Into Your DMs Is Out, Buying In Your DMs Is In
Jul 18, 2022
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The Future of Meta Ads: A Single Budget Slider?
Jul 15, 2022
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In a Move Totally Not Driven by Panicked Desperation…
Jul 14, 2022
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A Deal with the Devil 😈
Jul 13, 2022
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You Kids Get Out of My Brand-Safe Feed!
Jul 12, 2022
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Meet Your Next Favourite Twitter Feature
Jul 11, 2022
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It’s Our First Web 3.0 Blockchain Metaverse Crypto NFT Episode!
Jul 07, 2022
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Your Brand’s Content Isn’t in Google? This Might Be Why.
Jun 23, 2022
What's preventing your content from ranking on Google... Klaviyo's new enterprise offering... A podcast company jumps on Zuck's subscriber-only Facebook Groups... Twitter's new ad format lets your brand have its own like button... While its new ad tool lets you forecast performance before launching a campaign...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Why the Industry is Turning Tracking Off
Jun 22, 2022
What's driving the industry to turn off data tracking... Twitter becomes more of a commerce platform... and announces a solution for the 80-tweet threads... Shopify unveils over 100 new updates... Advice on making your ads more inclusive.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Meta's Ads: ✨ New! ✨ Improved! ✨ Not Nearly as Discriminatory!
Jun 21, 2022
Was Meta's special ad categories broken all this time?... Linkedin adds new engagement tools... Meta tests a new Creator Marketplace for brands... Facebook works on fixing its fake review problem... Google cuts back a lifeline for SEOs... And confirms a Google Ads comparison bug...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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“Have You Tried Increasing Your Budget (to $37M)?”
Jun 20, 2022
Influencers are ditching TikTok's e-commerce platform... The bigger the budget. The bigger the ROI... 100 Gen Zs want to tell you how to market your brand... Google's loophole on gun ads could be a major threat to brand safety... and Google says "Cult? What cult?"
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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“Best-Friend Brands”: The New Social Metric
Jun 17, 2022
Why social media ad growth is slowing... How TikTok feels about Facebook's plans to steal its market share... The marketing social platform of choice for SMBs... Shoppable ads coming to a streaming platform near you... Why advertisers are getting carded by Microsoft...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Here's What FaceTok Will Look Like
Jun 16, 2022
Facebook plans to change its algorithm to become its biggest threat... What marketers need to know about the Data Privacy and Protection Act... How to market your brand on the anti-Instagram... Is deleting comments on your Facebook ad pulling your ROAS down?...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Money or Morals? The Brand Purpose Hibernation
Jun 15, 2022
Has the economic downturn killed brand purpose?... Not being funny may cost you... Bing takes on Google Shopping... Pinterest's big push toward live streaming commerce... and YouTube has the fix for your fixes.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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The Ad Change Google Didn’t Want to Make
Jun 14, 2022
Google begrudgingly extends its ad placements... PayPal's plans to reduce cart abandonment... The new subscription tracking service for brands... How Amazon bribes its influencers... Will the ad market get caught up in the economic downturn?
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Invisible Impressions and the CTV Problem
Jun 13, 2022
The ad format that is causing marketers to lose $1B in ad spend every year... TikTok's parent company is ramping up its VR division... Spotify invests in AI voice technology... How the creator economy is redefining advertising and what it means for brands...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Meta’s Muted Momentum
Jun 10, 2022
Meta shuts down several projects to cut costs... Twitter gears up for its most ambitious quarter yet... The surge in second-hand shopping and how your brand can target eco-conscious consumers... and LinkedIn expands ‘boost’ ad option to Events...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy
The World’s First 100% A.I.-Hired Agency
Jun 09, 2022
The freelance platform that will use AI to build you your own custom agency... Twitter's new shopping tool reminds consumers to buy your product... Why Google is removing your brand's legitimate reviews... And a big change to how LinkedIn handles connection requests.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
Some links in these show notes may provide us with a commission.
Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy
LinkedIn: They Grow Up So Fast, Don't They? 😢
Jun 08, 2022
LinkedIn finally gets a proper Business Manager... The maturation of the link-in-bio industry... Why social shoppers aren't converting... YouTube's plans for live shopping... And grid pinning on Instagram is finally here.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy
Instagram Hates Content Marketers
Jun 07, 2022
Instagram's change means less reach for you... Which platform's CPMs have jumped 70%... Gen-Z doesn't think much of your rainbow-painted logo... Agencies sit out the four-day work week experiment... and Snapchat discovers the perfect ad frequency.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy
Meet Meta's New 'Dumbed Down' Ads
Jun 06, 2022
Meta will soon launch scaled-down ads... Robots are generating even more content... The surprising LinkedIn post type that can triple your reach... Everything you wanted to know about Twitter ads... and the gap between in-store audio and real-time inventory levels.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
Some links in these show notes may provide us with a commission.
Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy
Here's the Perfect Landing Page
Jun 03, 2022
Google's new integration could spell stronger brand loyalty for you... TikTok wants to be the next Quibi... Another platform dives deeper into AI... and from the hero image to the button — we break down what the perfect landing page looks like.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Goodbye, “Cost Per Click.”
Jun 02, 2022
Reels are getting an upgrade... Meet Zuckerberg’s new second-in-command… Google announces a new automatic update for advertisers... Does Twitter's new algorithm give brands an advantage... And Amazon's new invitation-only ordering option...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Twitter's Future: A Thousand Algorithms?!
Jun 01, 2022
A law prohibiting platforms from removing content has been put on hold — for now... Which marketing strategies convert online shoppers? Snapchat launches a new ad product to target Gen Z vacationers... Are customizable content algorithms coming to Twitter? And if so, how will that affect digital marketers?
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Is iSearch Around the iCorner?
May 31, 2022
A rumour from Apple that would change SEO... A Buy Now, Pay Later platform expands its offering to millions of businesses... Google upgrades its enterprise offerings... How to target consumers while they are on vacation... and Gucci: You good, fam?
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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ENCORE: Local SEO and Google Maps
May 30, 2022
In this special stat-holiday encore episode, Joy Hawkins from the Sterling Sky agency (SterlingSky.ca) joins Tod to chat about best SEO practices for your local business. They cover reviews, local spam, what to focus on if you only have an hour a month, and much more.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Meta Taketh and Taketh Away
May 27, 2022
Connections targeting is finally going for good... Is Facebook pulling the plug on news?... Google's uphill battle for the post-cookie world... Snapchat's new tool enhances collab... and even groceries are going video.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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TikTok Account Management for Boomers
May 26, 2022
TikTok account management for the rest of us... Twitter pays big for using phone numbers wrong... WooCommerce jumps on board the cool kids’ train... Why 99% of Gen Zs are skipping your ads... How to get your brand message to the top of Reddit’s “All” page...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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The Fear of Getting "Woke" Wrong
May 25, 2022
How consumers respond to "woke" advertising, and how your brand can get it right... Check your campaigns: A nasty Google bug is inflating CPC prices... LinkedIn data shows how to increase your message response rate... Why ad buyers prefer podcast ads under a minute long...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Google’s Big Day Out
May 24, 2022
Everything you need to know from Google Marketing Live including updates to Performance Max campaigns... AR shopping ads are coming to Google Search... And finally, ads are coming to YouTube Shorts... Snapchat's looming poor results are bringing down all Internet stocks today... And a new supply chain tool adjusts ad spend based on product inventory...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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The Machine Learning Will Continue Until Morale Improve
May 20, 2022
Meta's new retargeting will cost you... How AI is ratting out influencer ads... Why you can ignore toxic SEO links... Snapchat's new e-commerce partnership... And YouTube finally launches separate analytics for Shorts.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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The Bill That Would Break Up Google
May 19, 2022
American lawmakers want to change the face of advertising as we know it... Mastercard lets consumers pay with a smile... Amazon pays consumers for their data... TikTok launches a new tool to give your brand some credit... And YouTube now allows users to skip the boring parts of your brand's videos…
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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How Do You Solve a Problem Like Doja Cat?
May 18, 2022
How Taco Bell pulled off a two-year ad campaign that feels like anything but an ad... Why one company is paying consumers to say no to third-party data tracking... TikTok unveils a new crowdsourced branded content tool... YouTube launches a new frequency capping solution... And do we trust Meta yet? Meta's own data indicates Facebook is spreading misinformation…
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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The One Where Elon Isn’t Mentioned Once
May 17, 2022
A new partnership that may have your ad being featured alongside local break-ins... Yelp launches a new feature to help your business with lead generation... Klarna launches a new e-commerce tool that brings in-store experiences to online shoppers... And Similarweb expands its capabilities as an all-in-one SEO suite...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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How NOT to Handle a P.R. Crisis
May 16, 2022
How marketers are using social media to grow their business... Microsoft punishes us for spammers abusing the system... Vimeo improves your brand's video search visibility on Google... While LinkedIn improves search results... Why you should never mail cockroaches to your critics...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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SPECIAL: How WPX.net Can Benefit Marketers
May 14, 2022
One of the most important factors in digital marketing is your home base — your brand's web site. You need it to be stable, for consumers, and fast — for the search engines. After all, a slow web site can tank your Google ranking.
Many brands use Wordpress as their CMS, and for those who do, today's special might be of interest to you. Terry Kyle is the co-founder and CEO of WPX.net, one of the world's fastest WordPress hosting companies. As part of a paid partnership with this podcast, Terry has joined me to chat about how WPX is different and how those differences benefit marketers.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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“No Better Than Chance”
May 13, 2022
Why spring might be the best time to poach your competitors' customers... Nearly half of brands planning to hire marketers plan to do so remotely... TikTok unveils a new marketing insights tool to help you target your audience... The social media campaign that is getting advertisers to use their LinkedIn real-estate to promote someone else... And why Facebook and Instagram are disabling AR filters...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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What Google I/O Meant for Marketers
May 12, 2022
Is Elon Musk already steering Twitter in a different direction? New Google tech makes it even easier for consumers to find your brand's products online... While virtual credit cards make it easier for consumers to buy your product... Search Console resources might be hoarded by Google for those who use it... And YouTube gives marketers more content creation tools...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
Some links in these show notes may provide us with a commission.
Is Elon Musk already be steering Twitter in a different direction? New Google tech makes it even easier for consumers to find your brand's products online... While virtual credit cards make it easier for consumers to buy your product... Search Console resources might be hoarded by Google for those who use it... And YouTube gives marketers more content creation tools...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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How Influencers Drive Social Commerce Sales
May 11, 2022
How your brand can use influencers to boost social commerce sales... Shopify's new tool targets high-intent buyers... While Buy Now, Pay Later merchants question if those fees are worth it... Google tests a new search ad format... And Twitter's new policy could penalize your brand for copy and pasting...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Google Got Its Own SEO Advice Wrong
May 10, 2022
Brands continue to invest in the metaverse, but consumers still can't grasp the concept... How your brand can sponsor a movie trailer with a new cinema ad product... How are CPGs preparing for the cookiepocalypse... New research reveals how you can increase the swipe up rate of your Snapchat ads...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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The Campaign Where Getting Ignored Was the Point
May 09, 2022
Why one clever campaign was designed to go unnoticed... Google previews its upcoming ad products ahead of its marketing conference... How will Facebook's removal of location tracking tools affect your ads? The latest platform testing the 9:16 feed... And TikTok collabs with Foursquare to bring foot traffic insights to advertisers...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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The Argument for Ignoring Consumer Complaints
May 06, 2022
How do chatbots affect your brand's stock price? LinkedIn to drop polls from the feed. TikTok's new tab might decrease your reach. Cameo lays off 25% of its staff.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Cursed Breakfasts
May 05, 2022
DMCA takedown requests come to your Google listing... Meta unveils new tools for WhatsApp... Pinterest quietly releases an app that can help your brand with live shopping... Twitter is relying on its shiny new premium content to keep advertisers around... And a new cereal campaign that will keep you up at night...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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The Sweater That Creates Its Own Facebook Ads
May 04, 2022
Why one brand is helping its customers resell its product... TikTok's new ad placement puts your brand beside its top-performing content... You might need to start resizing your brand's Instagram content... Twitter is offering your brand tweet exclusivity... And acknowledges advertising on its platform may be doomed...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Want More Sales? Show People This Body Part...
May 03, 2022
Sex might sell in advertising, but what body part will get your customers to pay more?... Zuck's failed push to audio... Another streaming giant is offering your brand virtual product placement... A big marketing mistake from a beauty retailer... And why backlinks may be hurting your ranking...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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We've Arrived, Friends. ED TV is Here.
May 02, 2022
Two new ad formats for CTV could make your brand the star… The mistakes your brand could be making that are costing you a successful influencer marketing campaign... Another state hops on the data protection law bandwagon... Twitter releases several updates to its API v2... And two ad platforms announce new certifications for advertisers...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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The Walls Have Monetizable Ears
Apr 29, 2022
A new study claims Amazon smart speakers act as advertisers' ears inside consumers' homes... Snapchat's new device could help your brand with affordable drone content... Platforms continue to up their AR tools game for brands… Microsoft offers a cash back incentive on ads... And Google releases its first developer preview of Privacy Sandbox on Android
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Twitter's 1.9 Million Accidental Errors
Apr 28, 2022
Shocking new numbers suggest consumers don't actually care about being tracked at all... Meta reports its slowest revenue growth in a decade... Twitter overcounted its daily users for 3 straight years... But its recent earnings report may explain why it became a target for acquisition...And are the days of Instagram posts behind us?
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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So, What Happens to Twitter Ads Now?
Apr 27, 2022
Are people already abandoning Twitter before Musk takes over?... A look at what the future holds for advertisers on Twitter... YouTube's ad revenue momentum is slowing, and hitting Google where it hurts... But it has a solution, and it involves its TikTok clone... And how will the Google Ads extension update impact your accounts?
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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Meta's Solution to Privacy Legislation? Meet the New "Basic Ads."
Apr 26, 2022
Meta has no idea what it does with user data, so says Meta... Google gives Performance Max campaigns some big upgrades... While it sends another product to the Google graveyard... And welcome to the Meta Store, where your personal information may not be safe but you can try on a Quest 2 headset...
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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What Could Possibly Go Wrong?...
Apr 25, 2022
The world's richest man will soon own Twitter outright... An update on why Performance Max campaigns aren’t reaching their intended audience… The secret to Google's algorithm will be unveiled... Scammers are posing as Meta to hack your brand's Facebook Page... while link spammers up their SEO game.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.
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The Performance Max Bug That Google Isn't Talking About
Apr 22, 2022
Why are Google's Performance Max campaigns delivering way outside their targeted audience... Plus: Instagram yesterday: Don't copy any other creators. Instagram today: Here are some templates you can use to copy other creators.... Bezos unthrones the Walmart Greeter... Snapchat offers 13 million reasons to advertise on its platform... And why one brand shut down its site today...
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Why Instagram's New Algorithm Change May Kill "Remix Culture"
Apr 21, 2022
Why one agency has banned photoshopped influencers in ads... Meta's guide to helping brands capitalize on online communities... Google really is forcing you to switch to GA4... And a YouTuber crashes a plane to get views...
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Adam Smasher Will Kill You and Give You a Coupon Code
Apr 20, 2022
New interactive ad options on TikTok... Xbox could be getting in-game ads... Instagram kicks marketers as it prioritizes Reels... A web browser's attempts at De-AMPing the internet... And how to gain 100K followers with a 4/20 campaign...
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Google’s No Longer Asking, It’s Forcing You to Switch to GA4
Apr 19, 2022
Google's not so inconspicuous tactic to get you to switch to GA4... More supply chain problems for your business could be on the horizon... Amazon is adding a new surcharge for merchants... Reason 700 why you can't depend on Facebook... And a look at how Twitter's Edit button could work...
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Why Your Religious Customers Complain More
Apr 14, 2022
Pinterest takes another step toward becoming a shoppable platform... Why religious customers complain more... Why you might not be the best choice for your brand's voice... And Twitter employees — you guys good?
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Why Did Meta Turn Off Ads Last Night?
Apr 13, 2022
A huge bug at Meta turned off thousands of ads... How to turn those ads back on safely... Why you might want to reconsider your Reels' strategy... TikTok's ad revenue is on track to surpass Twitter and Snapchat's combined... and Pinterest launches a huge API upgrade.
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Those Tweets You Deleted? Surprise! They're Back.
Apr 12, 2022
How your brand can enter the metaverse without development costs... Meta picks a fight with its smaller competitors... TikTok launches its AR effects platform... A social media app all about authenticity could be the next big photo sharing platform...
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The Skeletons in Elon Musk’s Closet
Apr 11, 2022
What do consumers really think when it comes to sharing their data? Sites have been ordered to stop using Google Analytics or to pay up... Thousands of ecommerce sellers are boycotting a major marketplace... Elon Musk's plans to take over Twitter... And YouTube tests a content moderation tool to combat comment spam...
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Your Site's Privacy Notice Is Scaring Your Customers Off
Apr 08, 2022
Advertisers aren't convinced by Google's new Privacy Sandbox offering... Google's AI might change your business hours... Teenagers hate Instagram... TikTok continues to dominate the app charts...
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Mom! Don’t Come In Here! I’m Building the Metaverse!
Apr 07, 2022
The AI content on your brand's web site could get you in trouble with Google... Instagram removes an ad placement that everybody's used... And gives its creators a reason to switch platforms… One company's invasive marketing strategy.... that works...
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SLOOFLIRPA
Apr 06, 2022
New trend insights from Snap reveal why consumers use its app... One brand’s campaign strategy is based on bad reviews... A lesson in "DON'T DO THIS" marketing... TikTok introduces an educational program designed for agencies... Facebook wants you to post Reels from third-party apps.
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Is it "Growth Hacking" or Algorithmic Plagiarism?
Apr 05, 2022
Do I owe Instagram an enormous apology? The future voice of your brand might be a robot... More post-cookie solutions have been unveiled... Google sends another app to its graveyard...
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X Æ A-Xii Twitter
Apr 04, 2022
Which platform drives the most conversions for social purchases? A new Google tool for retailers is targeting search abandonment... How is the war in Ukraine affecting ad spend?... Reels finally gives content marketers the update they want...
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No Twitter, That Was Not a Funny April Fools Joke
Apr 01, 2022
Nobody wants to work on Friday including Google Ads... Twitter has added three new ad products to entice your ad dollars... A nasty Facebook bug may have been causing your ads to run alongside Russian propaganda... And more people might be sliding into your brand's DMs...
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Welcome to the Wendyverse
Mar 31, 2022
More brands are setting up shop in the metaverse... Ad topics are getting consolidated on Meta's platform... Yelp will add the hygiene standards of over 700,000 restaurants... And Google starts global tests of privacy-focused ad targeting...
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Zuckerberg's Villain Origin Story
Mar 30, 2022
Media report that Facebook has been funding a smear campaign against one of its top competitors... Why is Amazon being asked to drop the letter Z from its logo? YouTube drops a brand awareness ad targeting tool... And one of the world's biggest retailers is on a journey to become a top advertising platform...
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Desktop isn’t Dead. Long Live Desktop.
Mar 29, 2022
How is Google's product review algorithm update affecting your ranking? Mobile is the majority of your site's traffic, so why would you want to increase desktop traffic? TikTok tests a new feature that directs users to your videos... And adds a new creation tool to help your brand create relevant content...
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Instagram is Basically TikTok Now. RIP Instagram.
Mar 28, 2022
Google Ads might face some competition for search budgets with TikTok's new ad spot… Instagram takes a crack at TikTok's algorithm with a redesigned feed... Why are consumers leaving fewer reviews? And Meta hates your clickbait.
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How Agencies Can Form Meaningful Client Relationships (George Leith, CCO of Vendasta.com)
Mar 27, 2022
In this paid partnership with Vendasta.com, Tod speaks with George Leith, Chief Customer Officer of Vendasta, about how their platform helps agencies provide more complete service to their customers.
Vendasta is the secret identity behind more than 60,000 agencies serving millions of small businesses globally. We provide a one-stop-shop of curated solutions to help businesses move to digital and ecommerce. From a Marketplace of 250+ products designed to meet the needs of your clients as they arise to sales intelligence software, outsourced fulfillment, and an all-in-one platform that handles selling and billing, we’ve your back covered so you can focus on being a superhero for your business community.
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Anyone Can Shake a Tambourine
Mar 25, 2022
How to improve your e-commerce store's conversion rate... Has Meta solved the Apple privacy problem? 3D ads may be coming to Instagram. Is Twitter about to make TweetDeck paid-only? And TV ad buying will never be the same.
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How Do You Solve a Problem Like Tucker?
Mar 24, 2022
Snapchat's latest acquisition will let it read your mind... Twitter trends your business could be taking advantage of... Are you underpaying your PPC staff? The state of the global small business economy. Brand safety has never made a more appropriate home.
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Introducing the All-New Advantage+™ Podcast®!
Mar 23, 2022
Meta announces changes to ads manager that are more confusing than helpful... Is the sheen wearing off TikTok marketing? Online crypto ads come under the microscope.... Another SEO plugin has a sitemap duplication issue... Shopify has some nice updates for e-commerce merchants...
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And You Thought YOUR Brand Activations Were Complicated...
Mar 22, 2022
A nasty bug is affecting the single most-used SEO plugin for WordPress Sites... Instagram gives regular people the ability to tag your products... Google points your ad dollars to underrepresented publishers... Updates to Microsoft Advertising's reporting dashboard… And Red Bull's brand ambassadors are ditching their wings.
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No Facebook Protect? No Facebook for You!
Mar 21, 2022
Facebook has started to lockout users that didn't sign up for its mandatory new program... Utah joins the growing list of states with its own consumer-privacy legislation... The truth about ads being next to relevant content... Should you be running UA and GA4 at the same time? Facebook adds a way to increase engagement on Reels…
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The Journey to Digital Transformation (Jacqueline Cook, COO of Vendasta.com)
Mar 20, 2022
In this paid partnership with Vendasta.com, Tod speaks with Jacqueline Cook, COO of Vendasta, about how their platform helps agencies provide more complete service to their customers.
Vendasta is the secret identity behind more than 60,000 agencies serving millions of small businesses globally. We provide a one-stop-shop of curated solutions to help businesses move to digital and ecommerce. From a Marketplace of 250+ products designed to meet the needs of your clients as they arise to sales intelligence software, outsourced fulfillment, and an all-in-one platform that handles selling and billing, we’ve your back covered so you can focus on being a superhero for your business community.
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Meta Calls the Kettle Black
Mar 18, 2022
How will the switch to Google Analytics 4 affect your search ranking?... Snapchat restricts apps building on its developer platform... TikTok expands its Stories feature... And Google might be bringing back a feature it killed off years ago...
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Why Does Mark Zuckerberg Hate Shoes?
Mar 17, 2022
The best top-of-funnel audiences in Spring 2022… Meta picks its first brand safety measurement partner... NBCU offers advertisers a new tool to target viewers across its entire streaming audience... Snap adds another way for marketers to utilize AR... And Snap wants you to add its new AR certification to your resume.
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Facebook Surrenders to TikTok
Mar 16, 2022
How Apple's Privacy Protection feature is affecting your email campaigns... Adobe hops on the AR bandwagon with a new shopping tool... A sneaky Amazon tactic used to churn cancellations... And Google has a new Forms API...
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The New Ad Placement We Weren’t Supposed To See
Mar 15, 2022
How your brand can get more reach with Pinterest's Idea Pins... The mystery of disappearing Google Reviews... More ad agencies are ceasing operations in Russia... Even marketing resumes are pivoting to video... Advertising through desktop could be coming to an operating system near you...
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TikTok Tips from Listeners
Mar 14, 2022
How much do Google Reviews impact your ranking? Tips from listeners on launching your brand's first TikToks and Reels... WordPress releases a security update that fixes a nasty potential exploit... Instagram finally updates their livestreaming platform to include the one brand safety tool we all wanted...
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Yelp’s 100 Million Stale Reviews
Mar 12, 2022
Almost half of Yelp's reviews are outdated... Google and Meta's "Jedi Blue" ad deal is under scrutiny in Europe... How Google plans to surface more short-form video in search results... Is your brand ready to build its own AR game? Twitter is making it easier for users to escape the algorithm…
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The TrollBot That Embarrassed Brands on IWD
Mar 11, 2022
A restaurant takes Google to court saying the search giant stole its customers... Pinterest rolls out a huge upgrade in its commerce abilities... The Twitter account that may make you think twice about bragging about your brand's commitment to women... Yext's CEO leaves after disappointing numbers... Are cinema ads the next great media buy? LinkedIn's "Future of Skills" tools... A new Google marketing conference...
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Your Dream Instagram Placement is Here
Mar 10, 2022
Instagram tests the ad placement we all want... Twitter finally joins the commerce club, in a somewhat muted way... You may be shocked to learn how much of a cut the ad intermediaries make... Is Google ignoring content in accordions?
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The Risk of "Pay What You Want" Pricing
Mar 09, 2022
The right way to use "pay-what-you-want" pricing. Facebook's new Desktop design is (predictably) terrible. How a file sharing service is up for Oscar contention. Can Google's new anti-harassment tool help your brand? Instagram offers a way to give credit. Amazon's new Clubhouse clone. Is it too late?
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Podcast Panic
Mar 08, 2022
Is this the sign of YouTube in panic? The company straight-up bribing podcast producers to 'please make video versions too!' Plus: A new display ad placement is in testing... Canadian creatives are well paid, so why aren't they happy about their work?
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How to Help Digital Marketers in Ukraine
Mar 05, 2022
More marketing platforms withhold services from Russia... How time can reverse the negative effect of ad fatigue... Google Analytics has a new and more personalized home page... How you can hire Ukrainian digital marketers...
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The Ad Written By TikTok Users
Mar 04, 2022
One brand turns its entire ad creative over to the Internet... Is the Ukraine war affecting your ad campaigns? TikTok really wants a bigger slice of the brand partnership pie... Meta is shamed into creating new enforcement alerts... Is it the end of the 25-54 demographic?...
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Meta is Bad at Math.
Mar 03, 2022
A surprise admission of failure from Amazon... Practicing brand safety during a war... Ad budgets continue to shift to OTT... The most-viewed page on Facebook has been banned.
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When War and Stock Imagery Meet
Mar 02, 2022
The new podcast format that borrows from the programmatic ad world... The stock image bank of the Ukraine war... Why you should care about an agency conglomerate's revenue numbers... How digital killed the "We Won't Be Undersold" promise...
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Today in Meta Marketing?
Mar 01, 2022
The weekend hack that sent content managers scrambling... A big acquisition for LinkedIn... Are mid-rolls finally coming to TikTok videos?... Amazon gets some big competition... More ad platforms crack down on Russia... everyone wants to be Meta.
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How the Ukraine Invasion May Affect E-Commerce
Feb 26, 2022
Russia's aggression in Ukraine may spell more problems for the global supply chain... can having a cute logo save your brand in the time of crisis?... TikTok reveals the best hashtags to use for specific verticals... and meet the Tinder Swindler of the agency world.
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TikTok Drops the PuckTikTok Drops the Puck
Feb 25, 2022
Better conversion tracking is coming to Google Ads... YouTube adds stronger Shorts analytics... TikTok continues to focus on exclusive content deals... LinkedIn's plans to compete with Spotify...
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Nobody Cares About Zuck’s Metaverse
Feb 24, 2022
Your slow shipping may soon drag your SEO down… Another privacy-aware ad tracking solution is launched… Is TikTok on the verge of going all “Quibi” on us? The numbers are in and nobody cares about Zuck’s Metaverse…
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Reels Hits the Major Leagues with a New Ad Placement
Feb 23, 2022
Facebook's answer to TikTok just got a major enhancement media buyers will like... How will Google handle your web site's infinite-loading pages... Microsoft dives deeper into AI-based ad campaigns... Twitter's working on a way to opt your brand out of off-topic threads...
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EXTRA: Building a Marketing Team (with CMOx founder Casey Stanton)
Feb 19, 2022
As you advance in your career, at some point you'll be building a team — whether you're a marketing director and you need 2 or 3 people to help support you, or you're the CMO and you need to manage and hire dozens of people.
How do you build out a marketing team, especially in this age of remote work?
On this special edition, Tod speaks with Casey Stanton. After working in a marketing agency for almost a decade, and a stint as a University professor of marketing, Casey founded CMOx — premiere fractional CMO education and support company.
Learn more about them at https://BecomeCMO.com
This is a paid partnership between CMOx and this podcast.
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The Fruit Basket That Nearly Up-Ended the PPC Industry
Feb 19, 2022
The court ruling is in in a long running case that threatened Google's entire keyword-based ad system. Plus: Five trends for metaverse marketers... Is a kid's video game the next big marketing platform? LinkedIn cozies up to freelancers...
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Spotify Desperately Wants to Own the Entire Podcast Ecosystem
Feb 18, 2022
Spotify doubles down on podcasting — and that's probably not great news for the industry... Google brings Stories to Data Studio... TikTok, for a change, steals from Facebook... while YouTube puts more pressure on the popular app... the big Amazon war is over... You can now pull business calls into your CRM platform...
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Clickbait Doesn't Work — and Hasn't for 13 Years
Feb 17, 2022
Clickbait hasn't worked since 2009 — so why do content managers still rely on the practice? Google shares its plan to cut ad tracking from Android mobile apps. Why are holograms making a comeback as a promotional tool? Brand safety in the podcast world.
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Huge Meta Bug — Those Sales You See May Not Be Real
Feb 16, 2022
A huge bug on Meta's ad platform is massively over-reporting purchases... App marketers will soon get better performance... Google says they're not mass-denying ads... Four steps to increase your conversion rate...
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The Mid-Roll Ad Format Everyone is Watching Closely
Feb 15, 2022
Google automates even more of your ad campaigns... Is your brand name feminine enough? Will viewers reject Snapchat's new mid-roll ads? Instagram's new feature will be welcomed by social media managers... The QR code that crashed a crypto site.
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Why Google Analytics is on Europe's Naughty List
Feb 12, 2022
Europe keeps fighting big data — now, it's going after Google Analytics. Behind the TikTok trend of food mashups. Is paper the next big thing in advertising? Performance Max campaigns might force you to use computer-generated videos. Instagram plays catchup with livestreamed commerce.
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Dong Dong is the Future of AI Commerce
Feb 11, 2022
The future of AI commerce is Dong Dong... YouTube outlines its plans for this year... Why more than half of marketing agencies did major restructuring in the last year... Some solid numbers from Twitter... New tools for B2B marketers on LinkedIn... and the AI tool making Russian scammers rethink their careers.
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The New (and Terrible) Trend of "Drop Servicing"
Feb 10, 2022
That designer you hired on a gig marketplace isn't who you think they are... we have the top in-demand marketing skills this year from LinkedIn... What is "memory marketing" and how can you exploit it?... Instagram adds some brand safety tools...
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Facebook Threatens to Leave Europe
Feb 09, 2022
Will Facebook and Instagram be blocked in Europe?... Small business owners may soon be able to drop the Stripe dongles... Does selling on two online sites hurt your sales?... A depressing study finds non-caucasian marketers are paid way less than their white counterparts... How frequent page-title changes affect your SEO... and more.
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What's a Little Data Loss Between Friends?
Feb 08, 2022
We have an answer to what caused the nasty bug at Shopify... Five reasons your email campaign sucks... How will the latest Twitter change affect your engagement?... A nice upgrade to ad buying on Reddit...
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What Science Says the "Perfect" Instagram Image Looks Like
Feb 04, 2022
Is there a formula for the "perfect" composition of an Instagram image that will get your brand more engagement?
Dr. Gijs Overgoor of the Rochester Institute of Technology set out to discover that formula.
In this sample of a Premium weekend edition, Tod spoke with Dr. Overgoor about his findings.
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Creative... at the Speed of Ryan Reynolds
Feb 03, 2022
How will 'fastvertising' change the agency business... Facebook's user numbers are troubling... Is the end of consent banners coming?... Instagram doubles down on Reels... Twitter discovers blogging... and more.
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Will This Emoji — 😈 — Hurt Your SEO?
Feb 02, 2022
Does using emojis hurt your search ranking? The surprising effect of a McLoyalty program. The insider scoop of how Google's newest campaign type is performing. The legal risk of using Google fonts. New targeting for Reddit ads.
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Hacking Facebook's Ad Policies for Fun and Profit
Feb 01, 2022
Getting around Facebook's ban on "before and after" ads... Microsoft gets cozier with Google's site tools... The scary warning message that's showing up on Facebook's ad platform... Google is changing more title tags again — way more than you think... Performance Max data is coming to Data Studio... and more.
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Save a Little Prayer (and Media Spend) for... Tumblr?!
Feb 01, 2022
Pinterest's new augmented reality comes with a big promise for conversion uplift... Facebook loses #1 position for app marketing effectiveness — we'll tell you who the new #1 is... A new way to track audio consumers... Tumblr wants you to remember it exists... Wix integrates a new SEO tool.
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"Genetic Predisposition" — The Next Facebook Targeting Option?
Jan 29, 2022
The next challenge for ecommerce sellers? A wave of returns. Plus: Will you soon be able to use "genetic predisposition" as ad targeting criteria? Wordpress takes a big leap forward. One of the world's biggest advertisers finds that spending more does indeed make them more. A bug at Google could be causing your search position to drop...
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The Secret of the "Micro-Yes"
Jan 28, 2022
The case for adding MORE steps to your form... A fashion brand is paying a huge fine for something you might also be doing... A Google change might surface some unwanted reviews... Why you shouldn't sweat your disavow list... Will Performance Max one day be the only campaign type Google offers?
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What is Going On With Facebook Attribution?!
Jan 27, 2022
It's getting worse — attribution in your Facebook analytics are disappearing. Also: Twitter upgrades its pixel, TikTok catches up on quick-loading mobile landing pages, Snapchat's new augmented reality can be powered by your product catalog, Meta restructures its agency program...
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FLoC Off.
Jan 26, 2022
Google takes another whack at a replacement for the third-party cookie. The EU passes landmark legislation that you're not going to like. TikTok is poised to jump ahead of YouTube. The reason you're suddenly seeing emoji in Google ads.
Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.
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Has Generation Z Killed Super Bowl Advertising?
Jan 25, 2022
Documents unsealed and now we know why Google is in hot water over its ads strategy. Will this year see the rise of the independent digital agency? TikTok offers some brand safety for the risk-averse marketing directors among us. Has Generation Z killed Super Bowl ads? And Google sends another product to the Google Graveyard.
Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.
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The Annihilation of Interest Targeting Has Begun
Jan 22, 2022
Missing some targeting interests? Yes you are. And more than you think. Plus: Best practices for Local SEO. Amazon gets further into bricks-and-mortar. TikTok is experimenting with Paid Subscriptions. Instagram wants to ban your account even if you don't violate policy.
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Save Now, Pay Later: The GoFundMe of Retail Shopping
Jan 21, 2022
The big tech platforms have spoken out about the anti-targeting legislation being considered in the U.S. and they are not happy about it. Also: Buy Now Pay Later hits some stumbling blocks... Is Save Now Pay Later the next big thing? New Experiments for Google Ads. New free courses for LinkedIn marketing. How are your brand's plans for Galentine's Day coming along?
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How Targeting a Female Audience Could Result in a $5000 Fine
Jan 20, 2022
Will new legislation being considered by American lawmakers kill off audience targeting as we know it? The results are in and Apple's recent changes are destroying email campaigns. TikTok offers up some helpful insights for planning your next viral video, and integrates Stories into the main Feed.
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Why is This CEO is Apologizing To Dogs?
Jan 19, 2022
Causation or Correlation? Is there a connection between the soaring inflation we've seen and consumer brand loyalty? Also: Walmart goes NFT. A lesson in testing your creative on dogs. An acquisition in the conversion optimization space. It was a record year for Spam, and I don't mean the email kind.
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Beware the Phantom Digital Agency
Jan 18, 2022
Did you just lose that RFP to a phantom agency? A big Shopify bug is giving product managers headaches. Influencers are already in the metaverse — but who'll control the ethical guidelines of virtual selling? Expert advice on running Facebook ads this quarter. The perils of overstating your business hours on Google.
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Weekend Edition: Best Practices for Marketing Budgets
Jan 15, 2022
We all have to do it eventually — develop a year-long marketing budget. There are lots of approaches (do we budget based on a percentage of revenue? or a fixed amount?), but what are the best practices for this important process?
In this paid partnership series with CMOx, Tod speaks with Casey Stanton about best practices for marketing budgets.
MORE INFO: http://becomecmo.com
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(1)
Jan 15, 2022
Did Facebook and Google collude to kill a competing ad platform? Strange numbers are appearing in Shopify stores. What happens when you remove Accelerated Mobile Pages from your web site. A case study on one of TikTok's most successful advertisers.
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Instagram is the Only Jewel Left in Meta's Crown
Jan 14, 2022
The surprising effect this holiday season's 6 billion out-of-stock messages had on e-commerce revenue. Is Instagram the only refuge from Meta's overpriced ads — and if so for how long? Also: Consumers wish you would tweet more. Details on a new privacy-respecting video ad platform. YouTube analytics get richer. Snapchat's app gets fancier.
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Mark Zuckerberg Hates Ovaries.
Jan 13, 2022
Meta is blocking ads for women's health... the lawsuit that could change how media buyers interact with Facebook... Finally, Yoast gets keywords tracking... Twitter's present to content marketers... and more.
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Step 1: Strap VR Headsets to Cows. Step 2: Profit.
Jan 12, 2022
A Facebook labour dispute might be delaying your ad campaigns. Google is trying to catch up on manual actions. Instagram's new feature is great for control freaks — I mean "brand managers." Microsoft rolls out new ad features. And more.
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Do Outbound Links Actually Do Anything for Your SEO Any More?
Jan 11, 2022
Metaverse? Try Meta-yahn. Consumers seem uninterested, but will the streaming platform losses be your media buying gains? Also: We settle once and for all whether outbound links really do anything for SEO any more. TikTok shares new data on the value of influencer marketing campaigns. Will the new Video Tweet Reply feature boost your brand's Twitter engagement?
Does your brand need a podcast? Let us help: https://engageQ.com/podcastsMetaverse? Try Meta-yahn. Consumers seem uninterested, but will the streaming platform losses be your media buying gains? Also: We settle once and for all whether outbound links really do anything for SEO any more. TikTok shares new data on the value of influencer marketing campaigns. Will the new Video Tweet Reply feature boost your brand's Twitter engagement?
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The Google Ad Error Message Nobody Wanted to See
Jan 08, 2022
A terrifying error message on Google Ads' platform is causing nightmares for marketers... will machine learning eventually control everything about our Facebook ads? Andrew Foxwell weighs in... A Wordpress vulnerability so bad the platform is telling its users to upgrade immediately... Instagram video ads finally can be longer.
Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.
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The Instagram Feature We've All Been Waiting For Is Here (Sort Of)
Jan 07, 2022
Facebook is testing a new video feature... Google's small change could mean huge visibility for your products... LinkedIn's live audio: Better late than never... Microsoft launches an SEO-focused Wordpress plugin.
Check out today's sponsor: Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.
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A Pandemic of Product Returns?
Jan 05, 2022
Is your lack of stock hurting your SEO? What are consumers doing with their holiday gifts now? Why returning them, of course. UGC gets tantalizingly close to taking over TV. As does TikTok.
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Do You Like This Podcast 0%, 15%, or 22%?
Jan 05, 2022
15, 20, or 25%? What tip option should you give your customers? Science tells us the answer. Plus: Most people think your email newsletter is manipulative. Twitter Spaces are shrinking. Another new ad platform launches with millions of targetable consumers. And why a beer company is apologizing for a holiday tweet that was anything but family-friendly.
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Because... Who Wants Fruit? Amirite?!
Dec 23, 2021
Super Saturday has come and gone, and the numbers did not look good. TikTok's new livestreaming app hits a legal roadbump. A big bug on a big platform may have affected conversion reporting.
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See You Wednesday!
Dec 21, 2021
A quick programming note: As we get closer to the holidays, news tends to slow down a bit — today's a good example... not a lot going on, so we're going to pool today's and tomorrow's stories into a single episode tomorrow (that's Wednesday).
We'll bring you stories on a TikTok dispute that might affect your live-streaming plans, and some advice on slowing down this trend of using your marketing channels in near-real-time to respond to news events. Plus whatever breaks between now and tomorrow afternoon.
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Did You Just Hack Your Brand's Own Website for SEO Juice?
Dec 21, 2021
The market for backlinks is getting criminal... Marketers are unimpressed by the third-party cookie replacements... Has Google finally solved the biggest problem with local SEO? And YouTube's updates are a welcome addition for brand managers on the go.
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Weekend Edition: Annual Planning for the Marketing Executive
Dec 18, 2021
As we inch closer to Q1 2022, many of us are putting the finishing touches on our annual marketing plan. Whether you're a CMO, VP, or Marketing Director, this document is a critical one for you to help craft.
In this paid partnership series with CMOx, Tod speaks with Casey Stanton about all the components of annual planning in a marketing context.
MORE INFO: http://becomecmo.com
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The Facebook + TikTok 'Partnership'. God Help Us All.
Dec 18, 2021
TikTok licenses some content from, of all platforms, Facebook. Also: Snapchat says its ROI is particularly good for CPG brands. Your next food delivery might come from a social media platform.
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Will The Internet's Huge Security Hole Hurt Your SEO?
Dec 17, 2021
Finally some good news for retailers. How does the Internet's biggest security hole affect your SEO? A huge change to TikTok's For You feed. And who's the next big player in email marketing? Apparently Mark Zuckerberg!
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hello friend i am the bestest seo find you best position #1 rank
Dec 16, 2021
Is the buying season already over? A warning about SEO consultants. Why Instagram isn't talking about its latest user numbers. How using emotional language could increase your clickthrough rate. TikTok says it's figured out why your CPAs are higher — and it's all Shopify's fault [premium feed].
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The Days of "Would You Please Review Our Store?" Are Over
Dec 15, 2021
Is Google blocking reviews from your in-store customers? Also: Not even a day after Instagram adds it, Pinterest now has Reply With Video... Where's the money going? Online video and social media. And Walmart puts commerce right into its video player.
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TikTok's Best Feature for Engagement is Now On Instagram
Dec 14, 2021
Facebook executives find the grass isn't greener on the other side... Instagram "borrows" one of TikTok's best features for engagement... Why you have until July to get your web site mobile-friendly... YouTube's automated geotags are good news for local businesses.
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Goodbye Alexa. We Hardly Knew You.
Dec 11, 2021
Finally, Facebook adds live chat support — but you don't qualify for it. Also: One of the OG SEO tools is being killed off. Why digital ad buyers are more willing to accept poorer results for brand safety. A WordPress bug potentially exposes a million web sites to hackers.
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Loosening Up Facebook: Will its Oversight Board Force Policy Changes?
Dec 10, 2021
Honesty or illusion: How will YOU present your out-of-stock notices to buyers? Also: What does the latest Facebook Oversight Board ruling mean for content marketers. The most common questions people are asking on Google (that you can answer). Apple's next in line for the metaverse.
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Is Your Corporate Social Responsibility Program Actually Hurting Sales? (Spoiler: Maybe, Yeah.)
Dec 09, 2021
How do corporate social responsibility programs affect your actual sales? Some of the first data on that is out now, and we have the study author with us. Also: Has Google given up on part of Core Web Metrics? Augmented reality marketing takes a step forward. How do arm muscles affect shopping cart values?
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TikTok's Secret Content Algorithm: Lk+Cmt+Ptime+Pcount
Dec 08, 2021
The Colonel's secret recipe is out — TikTok's addictive content algorithm has been leaked. Also: You talk too much, and that's killing your conversion rate. How does changing your name affect your blog posts' Google ranking? What every business can learn from Facebook Marketplace.
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It Will Always Be 🤣
Dec 07, 2021
If YouTube's copyright takedowns are so unfair, why is nobody disputing them anymore? How the growing trend of in-house agencies is changing the business. The most important PPC trends to know about for next year.
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The "Partner Permissions" Change Facebook Isn't Talking About
Dec 04, 2021
38 likes. That's the new target — but on which platform? I'll tell you. Also: The magic eight-ball doesn't have a good feeling about support queue times for Google Ads. How to fix a nasty Facebook permissions bug that's preventing some agencies and freelancers from working. And your invitation to our new weekly Zoom hangouts.
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Why Your Product Reviews Ranking Might Change
Dec 03, 2021
Meta loosens up a controversial ad policy, Google's new algorithm might affect your product reviews, why discounting during this holiday season may be a sign of poor brand health, a peek into trending creative on Facebook, AND MORE.
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Get Those Release Forms Warmed Up...
Dec 02, 2021
YouTube lets marketers peer into some previously secret data... new Twitter rules may keep your company's lawyers busy... are B2B marketers next in line for the creator economy?... Google's ad platform gains some rich competitor insights...
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Will the Metaverse Give Us All a Fresh Start?
Dec 01, 2021
More data is good data, says Facebook. Will the metaverse give us a clean start in consent? The state of vaccinations at agencies. TikTok adds a nice brand-tagging feature. And today's the day we spill the beans on the big change happening to this very podcast tomorrow.
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Who Killed Black Friday?
Nov 29, 2021
The tragic data behind Black Friday. Even Twitter's founder is leaving Twitter! Where art thou mobile-first indexing? Are consumers ready to shop in person? And TikTok takes the next steps in its growing eCommerce venture!
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Weekend Edition: Get Your Digital Certifications Through Jelly Academy
Nov 27, 2021
Jelly Academy is an educational program that presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.
MORE INFO AND SIGN UP: https://b.link/jellyacademy
This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing and will be able to immediately implement learned concepts in social media, digital ads, public relations, and content marketing.
In this course, trainees will learn:
Why every company should have a digital marketing strategy
How to identify the pain points in their own company’s strategy
Why it matters to have a target audience (Ideal Buyer), and how to identify them
How to identify the most effective ways to reach this target audience
How to set SMART Marketing goals, and quantify results to measure success
MORE INFO AND SIGN UP: https://b.link/jellyacademy
COURSE STRUCTURE:
Our complete Digital Marketing Training program consists of six sessions:
Session 1: Social Media
Session 2: SEO
Session 3: Google Ads
Session 4: Facebook + Instagram Ads
Session 5: Google Analytics
Session 6: Public Relations
This was not a paid placement, but we may earn affiliate commissions for registrations.
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Black Friday Special: Social Commerce from the Trenches
Nov 26, 2021
A special episode today — I'm speaking with Lauren Petrullo, owner of the Mongoose Media agency. We're diving deep into the growing trends of social commerce and livestreaming.
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Why Does Google Want You To Get Bad Reviews?
Nov 25, 2021
Are good reviews hurting your Google ranking? Check your accounts Google might have refunded you some money! Even non social media platforms are trying to be like TikTok! And why is Walmart selling cocaine propaganda from a child’s toy?
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Will January 25th be the End of WordPress Themes?
Nov 24, 2021
Is it the beginning of the end for WordPress themes? The hack that exposed thousands of brand web sites is growing. How is the broken supply chain affecting delivery times? Some welcome news for people who run ads on Google or post YouTube videos. And forget TikTok — the cool kids are on OnlyFans!
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Why is Lush Washing Away Its Social Media Sins?
Nov 23, 2021
The big brand giving up social media — but this time, for good? Also Snapchat's drive to make marketing augmented continues... B2B marketers now get better tools on LinkedIn... The latest platform to copy TikTok... and Instagram finally makes the change content managers have all wanted.
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#podcast #episode #hashtagstrategy #listen #isthisenough?
Nov 22, 2021
Why your Instagram hashtag strategy is probably wrong... Facebook loosens its tie on a very contentious ad policy... What is the ideal length of a blog post for SEO... Another huge platform jumps aboard livestreamed commerce.... And TikTok's big screen moment.
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Facebook's Change Will Slash Your Organic Reach. (Again.)
Nov 19, 2021
Facebook's new test will take even more of a chunk out of your already puny organic reach. The popular web format that's on its way out. The march toward a cashierless future continues. And why Spotify is the North Korea of the podcast world.
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Facebook's New Brand Safety Controls: Too Little, Too Late?
Nov 18, 2021
Will Facebook's tiny new labels boost your holiday sales? We have the first look at Spotify's self-service ads platform. Google adds demand forecasting to your arsenal. TikTok's shot-by-shot recommendation of the perfect short video. And we want to promote your marketing tool — for free!
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Why Does This 20-Second YouTube Video Have 200M Views?
Nov 17, 2021
Batten down the hatches — a new Google update is rolling out. Snapchat has some new toys for media buyers. Facebook totally isn't doing anything shady with its new security feature. YouTube community building may get easier. A big Instagram frustration has been fixed.
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Want Better Google Ads? Be Good. (And Spend a Lot.)
Nov 16, 2021
Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to cover this) the connection between marketing and NFTs.
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When the Ad Platform Bids Against You
Nov 15, 2021
Why is one of the world's largest brands running ads for other companies — and why are those companies hating it? Also: Facebook rolls out more ways to sell your product, Snapchat get sued for Apple's decision, TikTok's latest numbers may all but force you onto the platform, and the best SEO advice: Go bold or go home.
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How to Become a Fractional CMO
Nov 13, 2021
What is a Fractional CMO?
In this special weekend edition, Tod speaks with Casey Stanton of CMOx on the topic of how you can transition or bolster your career to becoming a fractional CMO.
Casey spent almost a decade agency-side, then had stint as a professor of marketing at Tulane University. Today, he runs the premiere fractional CMO education and support company, CMOx. You can learn more at BecomeCMO.com
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The Disturbingly Low-Effort Path to Millions of Facebook Views
Nov 12, 2021
A huge study on clickthrough rates finds consumers are clicking less. Instagram gets ready to pay for your Reels. The most-viewed posts on Facebook are shockingly low-effort. And how to take up more real estate for your brand on Twitter — without paying a penny.
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Google Giveth; Facebook Taketh Away. Let Us Pray.
Nov 10, 2021
While Google Ads Giveth, Facebook Taketh Away. What is the marketing connection between Boomers and leather skirts? YouTube's solution to disliked videos — take away the dislike button. And agency executives say this has actually been a pretty good year.
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The Blame Game: Will Your Brand Be the Supply-Chain "Bad Guy"?
Nov 09, 2021
Bing's new feature might be good for shoppers, but is it good for you? Also: Do consumers blame your brand for the supply chain issues? Twitter Fleets live again... Why media buyers should be less patient with underperforming interests... and oh god I never should have installed Farmville.
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Who's Not Jumping From the USS Facebook? You (Probably)
Nov 08, 2021
If there's a Facebook exodus, why are marketers staying? Those AI-Generated Blog Posts May Get the Thumbs Up from Google Soon. Snapchat Goes Full Body with its Augmented Reality, Buy-Now-Pay-Later is in the Hot Seat. And Trolls Are Going to Love Twitter's New Feature.
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Surprising Losses Continue Among Popular Platforms
Nov 05, 2021
A big platform continues to shed users... Is Wayfair's new digital ad campaign decent or desperate?... What does Gen Z really want from your marketing?... And Facebook Groups are slowly becoming subreddits.
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An Ad-Free Version of Facebook?!
Nov 04, 2021
Is it finally here — a version of Facebook without ads? Also: You'll be able to do much more with a tweet soon, YouTube borrows from — well, guess who, Pinterest's suggestions for holiday selling, and a change to Google My Business.
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How Does Facebook's New Profiles Test Affect Your Reach?
Nov 03, 2021
What is a person, exactly, and how will Facebook count its new Multiple Profiles test? Also: A strange change to how Google ranks your videos... Yet another big brand jumps on the livestreaming bandwagon... and I am about to PayPal you $100.
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A Deep Dive Into Google's 'Performance Max' Campaigns
Nov 02, 2021
Welcome to the era of the six-week learning phase — we'll break down everything Google had to announce today around its new Performance Max campaigns... Plus: Facebook tries to claw that sweet, sweet first-party data back... A big ads platform gets Tag Manager integration... and it's another episode of Who's Copying Who?
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Scrooge Comes Early for Small Merchants
Nov 01, 2021
New ways to manage your Google conversions... Why the supply chain issues are going to hit the smaller players hardest... Pinterest joins the liveshopping trend... How well do you know your customers? Less well than you think... and the case of the blue checkmark that wasn't.
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You're (Probably) Doing Creative-Testing All Wrong
Oct 29, 2021
The secret to one DTC brand's huge improvements in their ad campaigns is something you could be doing, but probably aren't. Also: Everyone is having issues getting product in-stock, but that isn't slowing down buyers. Google adds new merchant features. And how to forecast future demand in the PPC auction.
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It's So Meta
Oct 28, 2021
Facebook has a new name. How an old brand is trying to attract younger customers. Can media buyers capitalize on the potential of connected TV? And is there a trust gap between Amazon and the digital marketing industry?
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Meet the Influencer Behind the $2B Livestream Sale
Oct 27, 2021
In the battle between Instagram and TikTok — has Zuckerberg taken the lead? Also: All that work you did for Core Web Vitals — did it matter? TikTok has some new ways to share content... LinkedIn offers you a side hustle... and how one influencer sold nearly $2B in product in a single day.
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The Q in Q3 Stands for "Quite Good, Thank You
Oct 26, 2021
The numbers are out and all the platforms are doing just fine, thankyouverymuch! Also, the fight for young users on social media. Amazon adds a lot more placements for your ad campaigns. And some good news for people who market mobile apps.
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When 1/4 is Bigger Than 1/3
Oct 25, 2021
Who cares if your boss thinks your content is high-quality — what does Google think?! Also: Did YouTube change its algorithm? How to exploit LinkedIn's code for increased reach... a big upgrade for BigCommerce... Apple's tracking restrictions just got worse... and what is math anyway?!
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SPECIAL: Black Friday and Your Google Ads
Oct 23, 2021
A special long Weekend Edition for you — a deep-dive conversation with Google Ads consultant Jyll Saskin Gales — https://jyll.ca
Jyll spent six years at Google helping large brands with their Google Ad strategies. These days, she runs a busy consultancy doing comprehensive ad account audits for businesses of all sizes, and does one-on-one or small group Google Ads coaching, in particular for Facebook Ads experts. Her TikTok account is a must-follow — her account is @the_google_pro.
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Everybody Hates Tim (Cook)
Oct 22, 2021
Facebook tries to make up with marketers... Instagram has good news for those of you interested in influencer marketing... Google's final answer about author ranking... Reddit offers a tonne of trends for the holiday season... and — I can't believe I'm going to say this — we have a Facebook group now.
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TikTok Ain't the Junior Platform Any More
Oct 21, 2021
TikTok's ad platform is getting stronger... YouTube's change might increase your video views... Another retailer starts selling its first-party data... New chat features from Facebook your company probably isn't using... and PayPal has its acquisition eyes set on a huge social platform.
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Get Your Google Ads Questions Answered Live
Oct 20, 2021
Google Search is getting more volatile — what does that mean for your ranking? Pinterest is getting more... well, TikTok'ey... Instagram adds some welcome new metrics... WhatsApp Collections... and advice on how your PPC needs to change this quarter from a Google ads veteran.
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Nobody Believes You, Tim Cook!
Oct 19, 2021
Hey guys, guess how Apple's ad business is doing now that they're keeping all the data for themselves? Also today: What's next for YouTube, Google's scheme to delete all ads from search, a GDPR integration for Microsoft ads, and the real question is why aren't you buying podcast ads?!
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TV and Text Messaging: Back to the OG Platforms
Oct 18, 2021
The OG platforms are back, baby — but how are marketers going to use TV ads and text messaging? Also: The IAB wants you to stop being so clever, why Snapchat and TikTok still trail the pack, and Facebook on how tastemakers are made, and how influence is earned.
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Are Bookmarks a Google Search Ranking Factor?
Oct 15, 2021
The $43,000 fines may be coming if you're doing influencer marketing wrong... one more brand ditches the mega ad platforms and builds its own... a helpful holiday guide to plan Q4... and why is LinkedIn leaving the world's biggest market?
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Twitter is the Next TikTok. Discuss.
Oct 14, 2021
The next TikTok is Twitter?! The growing marketing platform being ignored by B2B. If morality won't stop Facebook's algorithms, maybe legislation will. And congratulations — your company's web site is now on page 1 of Google.
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The Rise of the Scripted Influencer
Oct 13, 2021
Your next hire might be fictional... How to market products during a supply chain disruption... Twitter's new Sponsored Replies placement... Reddit tries to bring lurkers out of the dark... and more big moves in the livestreamed e-commerce space.
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The Return of the Reverse-Chronological Home Feed
Oct 12, 2021
Facebook is going to get you more reach — here's why you'll hate that.... Also: LinkedIn wants you to blocklist the blacklist... what questions to ask your next marketing hire.... And more placements a plenty!
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Why Irish Eyes Aren't Smiling
Oct 08, 2021
The Facebook bugs continue... Why TikTok wants to compete with Amazon... A change to Google Shopping... and why social platforms may make Irish eyes stop smiling.
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The Looming Death of the Single-Emoji DM
Oct 06, 2021
Put down that gin; the Facebook crash ain't over yet.... Pinterest adds some enticing new formats for product marketers... Snapchat's new contest could give your brand more exposure... and how to scale and optimize your Facebook ad campaigns — in a world without cookies.
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The Facebook Aftermath: How Your Ad Campaigns Are Affected
Oct 05, 2021
One day later, and marketers are picking up the pieces from the massive Facebook outage. Also: How did Google handle it when Facebook's web site dropped off the face of the Earth? How much will you make next year? The best places to get SEO customers. And Instagram finally kills off its most confusing feature.
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The Crash Heard Around the World
Oct 04, 2021
It was the crash heard around the world — but what does the massive Facebook platform outage mean for marketers? Also: Google's new plan to entice your web visitors over to your competitors... YouTube moves your buyers off TV... The New Key to Targeting... and Black Friday starts noooowwwwwww!!!!
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4,600 Research Studies vs. 1 TikTok'er
Sep 24, 2021
There's a reason your brand's Instagram Stories ads are glitching out... New data shows TikTok's strength in brand awareness... Why did Google stop delivering ads this week?... And the shocking result one viral video is having on academia..
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You Suck (and 20 Other Reasons Facebook Isn't Showing Your Content)
Sep 23, 2021
There are 21 reasons why your Facebook post is not being distributed — we have the list... Are your CPMs up? Blame Tim Cook says one study... TikTok offers some advice on selling products on their app... and a new social media testing tool might help your content get wider reach.
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Facebook: "We Can't See 15% of Your Conversions"
Sep 22, 2021
15%. That's how many conversions you're not seeing in Facebook's ads manager... Google releases some tips on improving your campaigns... How to put your product catalog on television in two clicks... and real story behind the van that went viral over the weekend
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How Long Will Digital Agency Offices Stay Empty?
Sep 21, 2021
Do they stay or do they go back? The question agencies are facing now.... Why you might be doing LinkedIn posts all wrong... Which platform has more staying power for consumer trends... and you might want to sit down for this: Facebook will be removing even more data from marketers.
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The Secret Recipes of Social Algorithms
Sep 20, 2021
YouTube joins the list of platforms leaking their own secret recipes... the myth of Facebook's 50-event Learning Phase... Are Twitter Fleets on their way back?... And Amazon bans hundreds of merchants.
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Don't Underestimate a Man With a Plan, and a Beer in One Hand.
Sep 17, 2021
Twitter's new monetization features are bombing... IKEA's plans to change how retail is done... The hashtag that TikTok is apologizing for... and how to develop an ad when you only have 90 seconds and one take.
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Why You May Need to Start a WhatsApp Account Soon
Sep 16, 2021
New business tools from Facebook are launching... they're changing how audience targeting works... Google thinks the solution to everything is more ads automation... Brand loyalty is taking a big hit... and how to prepare for Apple's next big removal of marketing data.
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How DTC Brands Are Handling the Cookiepocalypse
Sep 15, 2021
The new normal: How to compete in a world without data... Reddit and Nextdoor do some catching up... How one social platform's algorithm forced a political party to go negative... and has Google backed off its sweeping changes to Title tags?
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Facebook Want to Give Your Business Cash (Fee: 1%)
Sep 14, 2021
LinkedIn wants you to drop your company's blog... Instagram's solution to original content: "repurpose things"... How Facebook's quiet debt-collection program can give your business cash... and bye bye eggplant, we've got a biting lip now!
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What's Up Guys, Smash That Like Button on This Podcast!!!!!!!!
Sep 13, 2021
The "secret program" celebrities use to bypass Facebook moderation... The new "Smash that Like Button"... How does lead form placement affect your SEO?... and guess who's copying TikTok now?
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[REPOST] Everything Is Made Up, and the Points Don't Matter
Sep 11, 2021
Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mind... and the new Microsoft ad score which means literally nothing.
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Everything Is Made Up, and the Points Don't Matter
Sep 10, 2021
Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mind... and the new Microsoft ad score which means literally nothing.
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Facebook's New "Stories" Aren't Stories At All. (Or Original.)
Sep 09, 2021
The new AIDA: Facebook-style... Microsoft's new ad placement looks awfully familiar... The Buy-Now-Pay-Later space just got a lot more interesting.... And YouTube's announcement today could be good news for your content marketing team.
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Facebook Comments Just Got Dangerous
Sep 08, 2021
Hope you're monitoring your Facebook comments because they could land you in court... The final chapter in the case of the re-written title tags... How much does it cost to buy a podcast ad... And Twitter takes on Facebook Groups.
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It's All About the Bordens, Baby! 💵
Sep 07, 2021
Are you getting gouged by that influencer you hired?... Why are the biggest e-commerce platforms also the slowest?... Nobody is using your Brand Standards document... and what happens when AI goes rogue? Facebook shuts everything down.
Closing song: "Canada's Really Big" by The Arrogant Worms. (Used with permission.)
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Go Home, Google. You're Drunk.
Sep 03, 2021
Why being promoted to the C-suite may not be your best career move... Reddit adds a new placement, but will the community rise up against it?... How to change the content indexed in a search engine instantly.... And the industry reacts to Google's continued march toward fully automated campaigns.
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DEEP-DIVE: Google Ads with Jyll Saskin Gales
Sep 02, 2021
A special episode: We go deep inside Google Ads with one of North America's leading consultants in the space and learn about the new targeting capabilities, how to improve a campaign that's going off the rails, how to even know if it's going off the rails, and the biggest mistakes you might be making with your PPC.
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The Anti-Troll Switch We All Deserve
Sep 01, 2021
Flip this switch and the trolls are gone... Instagram bets big on livestreamed e-commerce... An influencer marketplace coming to your third-party tool of choice... and I hate Samsung.
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'Buy Now Pay Later' Gets a Huge Vote of Confidence
Aug 31, 2021
If you're not offering Buy Now Pay Later, now might be the time... big promises for Connected TV... that Google data you're missing, yeah it's gone forever... and TikTok says its users are more focused than those of other platforms.
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Computer... Enhance!
Aug 30, 2021
We can't rely on blurring people out of ad campaigns any more... TikTok makes it easier to buy ads... The right way to send a copyright takedown notice... And the first study's out of just how often Google is changing Title tags...
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Facebook: The Land of the Make-Believe ROAS
Aug 27, 2021
Don't break out the gin just yet — those sales you're seeing are a figment of Facebook's imagination... Snapchat doubles down on augmented reality... Twitter's new monetization feature launches... and when imitation is the best form of marketing.
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The GDPR is Dead. Long Live the GDPR.
Aug 26, 2021
It's time to level up your Instagram caption game... Walmart brings first-party data to, well, third parties... TikTok's long videos are getting longer... and when photo releases go wrong.
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The Case of the Re-Written Title Tags... Solved!
Aug 25, 2021
We finally know why Google was re-writing title tags — and the answer is stranger than you think... Also: You'll soon be able to sell directly on TikTok... Spotify's shoehorning of itself into podcasting is not going well... 122 days until Christmas, so you know what that means... and where exactly do your Google My Business posts go anyway?!
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Huge Google Shopping Bug Hitting Merchants Hard
Aug 24, 2021
What's causing a 90% drop in Shopping impressions? TikTok readies its Augmented Reality debut... And a surprise decision by Facebook you might actually like!
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The End of the Swipe Up
Aug 23, 2021
Instagram swipes left on the swipe-up... What tighter brand integration with influencers looks like in the retail sector... Will agencies ever recover from the staffing crisis?... And the case of the re-written title tags continues!
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Meet "MER": Your Next Favourite Marketing Metric
Aug 20, 2021
A clever way to change conversion values automatically... The social platform so popular an entire radio station is now dedicated to it... How to measure your campaigns with less and less data... and the exodus of Facebook senior executives continues.
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The Case of the Rewritten Tags, Part II</strong>
<small>Aug 19, 2021</small>
<div class="addReadMore showlesscontent"><p>You thought competing against Amazon was hard now?... Also: Why Live Audio might be part of your next marketing plan... A surprise redesign of one of the world's biggest web sites... and Facebook's continued panic about TikTok plays out in the most predictable way.</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank">https://<strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• Ads as low as $20! </strong>See <a href="http://todayindigital.com/ads?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">https://b.link/pod-expert</a></p><p><strong>JOIN OUR COMMUNITY!</strong></p><p>- Reddit: <a href="http://todayindigital.com/reddit?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/reddit</a></p><p>- Slack: <a href="http://todayindigital.com/slack?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/slack</a></p><p>- Discord: <a href="http://todayindigital.com/discord?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/discord</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Please tweet about us! <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">https://b.link/pod-tweet</a></p><p>- Rate and review us: <a href="http://todayindigital.com/rateus?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/rateus</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">https://b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">https://b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">https://b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">https://b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (</em><a href="https://b.link/pod-todsite" rel="noreferrer" target="_blank">https://<em>b.link/pod-todsite</em></a><em>) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (</em><a href="https://b.link/pod-engageq" rel="noreferrer" target="_blank">https://<em>b.link/pod-engageq</em></a><em>). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook Link Posts are Dead</strong>
<small>Aug 18, 2021</small>
<div class="addReadMore showlesscontent"><p>Why Facebook's latest report might have you throwing out your social content strategy... PLUS: Pinterest applies its AI to hair, it's time you put chapters in your YouTube videos, and a nice Google update for people who split their time between home and the office.</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank">https://<strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• Ads as low as $20! </strong>See <a href="http://todayindigital.com/ads?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">https://b.link/pod-expert</a></p><p><strong>JOIN OUR COMMUNITY!</strong></p><p>- Reddit: <a href="http://todayindigital.com/reddit?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/reddit</a></p><p>- Slack: <a href="http://todayindigital.com/slack?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/slack</a></p><p>- Discord: <a href="http://todayindigital.com/discord?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/discord</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Please tweet about us! <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">https://b.link/pod-tweet</a></p><p>- Rate and review us: <a href="http://todayindigital.com/rateus?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/rateus</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">https://b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">https://b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">https://b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">https://b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (</em><a href="https://b.link/pod-todsite" rel="noreferrer" target="_blank">https://<em>b.link/pod-todsite</em></a><em>) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (</em><a href="https://b.link/pod-engageq" rel="noreferrer" target="_blank">https://<em>b.link/pod-engageq</em></a><em>). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Is Today's Google Bug Actually a Leaked Feature?</strong>
<small>Aug 17, 2021</small>
<div class="addReadMore showlesscontent"><p>A strange bug on Google could be changing how you're listed... One of the biggest e-commerce platforms plagued by a huge security hole... proof that everything is going to a subscription-model... the magnetic stripe is dead.</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank">https://<strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• Ads as low as $20! </strong>See <a href="http://todayindigital.com/ads?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">https://b.link/pod-expert</a></p><p><strong>JOIN OUR COMMUNITY!</strong></p><p>- Reddit: <a href="http://todayindigital.com/reddit?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/reddit</a></p><p>- Slack: <a href="http://todayindigital.com/slack?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/slack</a></p><p>- Discord: <a href="http://todayindigital.com/discord?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/discord</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Please tweet about us! <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">https://b.link/pod-tweet</a></p><p>- Rate and review us: <a href="http://todayindigital.com/rateus?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">https://todayindigital.com/rateus</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">https://b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">https://b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">https://b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">https://b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (</em><a href="https://b.link/pod-todsite" rel="noreferrer" target="_blank">https://<em>b.link/pod-todsite</em></a><em>) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (</em><a href="https://b.link/pod-engageq" rel="noreferrer" target="_blank">https://<em>b.link/pod-engageq</em></a><em>). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>How American Politics May Hurt Your Holiday Online Sales</strong>
<small>Aug 16, 2021</small>
<div class="addReadMore showlesscontent"><p>American politics may be to blame for poor online sales... Twitter turns verification back on — oh wait, no cancel that, it's off again... TikTok integrates two helpful platforms into their ads suite, and YouTube's analytics just got a touch better.</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• Ads as low as $20! See </strong><a href="http://todayindigital.com/ads?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank"><strong>todayindigital.com/ads</strong></a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN OUR COMMUNITY!</strong></p><p>- Reddit: <a href="http://todayindigital.com/reddit?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/reddit</a></p><p>- Slack: <a href="http://todayindigital.com/slack?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/slack</a></p><p>- Discord: <a href="http://todayindigital.com/discord?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/discord</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Please tweet about us! <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">b.link/pod-tweet</a></p><p>- Rate and review us: <a href="http://todayindigital.com/rateus?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/rateus</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Et tu, Reddit? 😪</strong>
<small>Aug 13, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook really does not want you knowing how Instagram works... Another TikTok clone on a most unlikely platform... Google introduces a new ad format for us media buyers... and why is one of the most successful e-commerce brands bleeding cash?</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• Ads as low as $20! See </strong><a href="http://todayindigital.com/ads?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank"><strong>todayindigital.com/ads</strong></a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN OUR COMMUNITY!</strong></p><p>- Reddit: <a href="http://todayindigital.com/reddit?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/reddit</a></p><p>- Slack: <a href="http://todayindigital.com/slack?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/slack</a></p><p>- Discord: <a href="http://todayindigital.com/discord?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/discord</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Please tweet about us! <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">b.link/pod-tweet</a></p><p>- Rate and review us: <a href="http://todayindigital.com/rateus?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/rateus</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>{meta tag="triple-my-traffic-please" when="now"}</strong>
<small>Aug 12, 2021</small>
<div class="addReadMore showlesscontent"><p>This one bit of code could triple your web traffic... Will Reddit make up your next media buy?... The podcast industry continues to be thrown curves by Apple, and regulators may kill a huge Facebook deal.</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• Ads as low as $20! See </strong><a href="http://todayindigital.com/ads?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank"><strong>todayindigital.com/ads</strong></a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN OUR COMMUNITY!</strong></p><p>- Reddit: <a href="http://todayindigital.com/reddit?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/reddit</a></p><p>- Slack: <a href="http://todayindigital.com/slack?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/slack</a></p><p>- Discord: <a href="http://todayindigital.com/discord?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/discord</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Please tweet about us! <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">b.link/pod-tweet</a></p><p>- Rate and review us: <a href="http://todayindigital.com/rateus?utm_campaign=podcast_episode_notes" rel="noreferrer" target="_blank">todayindigital.com/rateus</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>🚨 Late Arrivals! 🚨</strong>
<small>Aug 11, 2021</small>
<div class="addReadMore showlesscontent"><p>How did the world's first real test of omnichannel marketing go? Not well... Also: New shipping fees added to holiday purchases could hurt your online sales... Building your own branded mobile app is easier (and pricier)... and why is everyone mad at Twitter today?</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• Ads as low as $20! See </strong><a href="https://b.link/pod-ads" rel="noreferrer" target="_blank"><strong>b.link/pod-ads</strong></a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Please tweet about us! <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">b.link/pod-tweet</a></p><p>- Rate and review us: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>"Plz give us our money back. kthxbai."</strong>
<small>Aug 10, 2021</small>
<div class="addReadMore showlesscontent"><p>YouTube comes out swinging... B2B firms plan to buy more ads — in particular, display ads... Twitter will soon let you "de-follow" a troll... and why are people reporting their brand's web pages suddenly dropping in and out of Google's search index?</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• Ads as low as $20! See </strong><a href="https://b.link/pod-ads" rel="noreferrer" target="_blank"><strong>b.link/pod-ads</strong></a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Please tweet about us! <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">b.link/pod-tweet</a></p><p>- Rate and review us: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Algorithm Made Me Buy It</strong>
<small>Aug 09, 2021</small>
<div class="addReadMore showlesscontent"><p>The new Agency of Record — is it real? Instagram's finally testing the ad placement so many of us want. LinkedIn offers a better way to close B2B deals. And YouTube's algorithm totally made me buy it.</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• Ads as low as $20! See </strong><a href="https://b.link/pod-ads" rel="noreferrer" target="_blank"><strong>b.link/pod-ads</strong></a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Please tweet about us! <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">b.link/pod-tweet</a></p><p>- Rate and review us: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Want 60% More Conversions? Check Your Thumb.</strong>
<small>Aug 06, 2021</small>
<div class="addReadMore showlesscontent"><p>The dramatic effect one simple change to your web site menu can have on your sales... turns out Core Web Vitals is more important than Google let on... The new scam that's getting Instagram accounts shut down... and why some service businesses are being booted off Maps.</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• Ads as low as $20! See </strong><a href="https://b.link/pod-ads" rel="noreferrer" target="_blank"><strong>b.link/pod-ads</strong></a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Please tweet about us! <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">b.link/pod-tweet</a></p><p>- Rate and review us: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>45% of iOS 14.5 Users Have Consented to Ad Tracking (!)</strong>
<small>Aug 05, 2021</small>
<div class="addReadMore showlesscontent"><p>TikTok confirms its test of the Stories ad placement — but with a twist... A clever brand activation has people crying chicken... it's time to update your brand's Wordpress site... and how to market a podcast when your show's host is dead.</p><p><br/></p><p><strong>Enjoying the show? PLEASE TWEET ABOUT US: </strong><a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank"><strong>b.link/pod-tweet</strong></a></p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• </strong>Ads as low as $20! See <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Tweet about us: <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">b.link/pod-tweet</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em>https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Surprises from the 'Reels' Content Algorithm Breakdown</strong>
<small>Aug 04, 2021</small>
<div class="addReadMore showlesscontent"><p>Can you buy your disabled Facebook account back?... TikTok's new addition is less about content and more about ad placement options... What do B2B buyers really want? And the exodus of Facebook executives continues.</p><p><br/></p><p><strong>Enjoying the show? PLEASE TWEET ABOUT US: </strong><a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank"><strong>b.link/pod-tweet</strong></a></p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• </strong>Ads as low as $20! See <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Tweet about us: <a href="https://b.link/pod-tweet" rel="noreferrer" target="_blank">b.link/pod-tweet</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Listen to This Podcast in Four Equal Installments</strong>
<small>Aug 03, 2021</small>
<div class="addReadMore showlesscontent"><p>How to buy your way to the guaranteed top of the search results... Instagram's loss is Reddit's gain... LinkedIn buys its way deeper into the Creator Economy... and we're no strangers to love... you know the rules and so do I.</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• </strong>Ads as low as $20! See <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why Did Pinterest Lose Millions of Users?</strong>
<small>Jul 30, 2021</small>
<div class="addReadMore showlesscontent"><p>Why did Pinterest lose millions of users last quarter? Here's a hint: They might not be the only ones to be in that predicament. Also: TikTok wants to send your marketing campaigns to the past... data nerds will love Snapchat's new tool... and the peculiar connection between bad tech predictions and the podcast ad business.</p><p><br/></p><p><strong><em>• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• </strong>Ads as low as $20! See <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook Ad Prices Are Getting More Expensive. A Lot More.</strong>
<small>Jul 29, 2021</small>
<div class="addReadMore showlesscontent"><p>Will this new proposal keep your email campaigns safe? Google has some nifty new ad tools for you visual thinkers... How to hack Snapchat's newest recommendation engine... and yes, Facebook ads are getting way more expensive.</p><p><br/></p><p><strong><em>• Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• </strong>Ads as low as $20! See <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Case of the Disappearing Facebook Audiences</strong>
<small>Jul 28, 2021</small>
<div class="addReadMore showlesscontent"><p>TikTok rolls out new tools for livestreamed e-commerce... Twitter starts testing a Product Shelf... How to claim your business in Apple Maps... and you're not going to believe how much money Google is making from its ads business now.</p><p><br/></p><p><strong><em>• Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• </strong>Ads as low as $20! See <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Targeting Options Nobody Wanted to See</strong>
<small>Jul 27, 2021</small>
<div class="addReadMore showlesscontent"><p>Bad news for marketers targeting young people... Google is passing the fees onto you... Instagram shocks everybody by copying more TikTok features... We may know why podcast listenership took a hit last month... and does today's announcement mean NFTs are real now?</p><p><br/></p><p><strong><em>• Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• </strong>Ads as low as $20! See <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>﹤rel=best_podcast_ever＞</strong>
<small>Jul 26, 2021</small>
<div class="addReadMore showlesscontent"><p>How this weekend's Google change could get you tossed out of the search listings... Facebook clarifies the time period used for modeled conversions... New tools for connected-TV ads... and Goodbye Target ROAS — we hardly knew you.</p><p><br/></p><p><strong><em>• Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• </strong>Ads as low as $20! See <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Learn Why You Are Receiving This Podcast</strong>
<small>Jul 23, 2021</small>
<div class="addReadMore showlesscontent"><p>A nice update to Google may help your competitive SEO research... Instagram doubles its data... YouTube starts testing what may be its future... TikTok's making it easier for you to sponsor influencers... and how much does each click on Google cost now? The answer from a Google Ads pro.</p><p><br/></p><p><strong><em>• Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>GET YOUR WORD OUT:</strong></p><p><strong>• </strong>Ads as low as $20! See <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>• Be a guest expert: <a href="https://b.link/pod-expert" rel="noreferrer" target="_blank">b.link/pod-expert</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>SPECIAL: Secrets from a Facebook Ad Support Rep</strong>
<small>Jul 21, 2021</small>
<div class="addReadMore showlesscontent"><p>As you may know, I'm on a mini- family holiday this week, so in lieu of a regular episode, we're playing this. A couple of months ago, I interviewed a real Facebook ad support rep. One of the people you are on the other end of a chat window with when things go south.</p><p>This was not a Facebook-sanctioned interview, so we agreed to keep this person's identity confidential — we did, however, independently confirm that he is who he says he is, and does what he says he does.</p><p>I thought it was an eye-opening look behind the magic curtain there, and I hope you enjoy it too.</p><p>The next episode of this podcast will be Friday, when we do an extended episode that will cover all the digital marketing news of this week.</p><p><br/></p><p><strong><em>• Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a> </p><p><strong>ADVERTISING:</strong></p><p>As low as $20. Info at <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em>https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Your Favourite New Metric: The Rage Click</strong>
<small>Jul 20, 2021</small>
<div class="addReadMore showlesscontent"><p>Twitter's change today isn't going over well... how does being on a shared server affect your brand's SEO?... The digital campaign Toyota's doing, now that they're backing away from the Olympics... and introducing the metric I think we can all get behind: The Rage Click.</p><p><br/></p><p><strong><em>• Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>ADVERTISING:</strong></p><p>As low as $20. Info at <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Amazon's Solution to Fake Reviews: Shoot the Messenger.</strong>
<small>Jul 19, 2021</small>
<div class="addReadMore showlesscontent"><p>Amazon strong-arms Apple to take down an app helping in the fight against fake reviews.... TikTok says its format drives more emotional response — and that translates to sales... Vimeo drops its video marketing toolset into an unlikely place... and YouTube's changes seem a tiny bit defensive.</p><p><br/></p><p><strong><em>• Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>ADVERTISING:</strong></p><p>As low as $20. Info at <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Weekend Edition: Social Snowball</strong>
<small>Jul 17, 2021</small>
<div class="addReadMore showlesscontent"><p>Social Snowball is a platform that converts all of your customers into motivated affiliates. But it's not just "another" affiliate platform. </p><p>When a new customer purchases from your Shopify store, they are automatically created an affiliate account and given materials to promote their custom discount code right from the thank you page.</p><p>Your newly turned affiliate will receive an email to log into their account and collect their funds immediately after they get their first referral purchase.</p><p>The customers referred from your affiliates also become affiliates and share their codes, creating a rapidly expanding network of micro influencers all over the world working hard to bring you new customers!</p><p><em>This episode is a paid partnership with </em><a href="https://socialsnowball.io/" rel="noreferrer" target="_blank"><em>SocialSnowball.io</em></a><em>.</em></p><p>--- </p><p><strong>Want to reach thousands of digital marketing decision-makers with your own Weekend Edition? See the options at </strong><a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank"><strong>http://todayindigital.com/ads</strong></a></p><p>--- </p><p><em>• Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><em>b.link/pod-newsletter</em></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a> </p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em>https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Facebookization of Reddit Has Begun</strong>
<small>Jul 16, 2021</small>
<div class="addReadMore showlesscontent"><p>A critical security hole is affecting millions of Wordpress sites... TikTok beefs up its influencer marketing tools.... Reddit's new algorithm is suspiciously Facebook-like... and what's that?! YouTube's adding what to your videos?</p><p><br/></p><p><strong><em>• Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook: "We're Totally Not Doing Brain Implants. No, Really."</strong>
<small>Jul 15, 2021</small>
<div class="addReadMore showlesscontent"><p>A big change to Facebook ad campaigns — this time, one you'll like! Also: Twitter's surprise announcement. How Instagram Reels ads perform. TikTok hits a huge milestone. And Google's got marketing data for you — for free.</p><p><br/></p><p><strong><em>• Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Our Slice of Pie is Shrinking</strong>
<small>Jul 14, 2021</small>
<div class="addReadMore showlesscontent"><p>Less money, mo' problems... Facebook's "Hey Us Too!" billion-dollar pledge... The new and very compelling video ads coming... and a simple Twitter update may have brand safety managers breathing easier today...</p><p><br/></p><p><strong><em>• Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Long Live The Bend And Snap</strong>
<small>Jul 13, 2021</small>
<div class="addReadMore showlesscontent"><p>It's official — YouTube has come out swinging for TikTok... The in-mall activation with a social platform that might bring people back to shopping centres... Oh my god you guys: a welcome Google upgrade for non-Google users... and This is Harvard not a stripper bar.</p><p><br/></p><p><strong><em>• Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: <a href="https://b.link/listenerzoom" rel="noreferrer" target="_blank">b.link/listenerzoom</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>TikTok Takes Television</strong>
<small>Jul 12, 2021</small>
<div class="addReadMore showlesscontent"><p>One more place you can be certified — and this one might be worth the effort... Reddit looks for ad dollars down under... How much can you make by switching your career to work in SEO... and TikTok is destined for the big screen. Well, bigger screens.</p><p><br/></p><p><strong><em>• Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><em>• </em>Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: <a href="https://b.link/tidm-zoom" rel="noreferrer" target="_blank">https://b.link/tidm-zoom</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Strange New World of "Phygital" Ad Campaigns</strong>
<small>Jul 09, 2021</small>
<div class="addReadMore showlesscontent"><p>Your next ad campaign might be "phygital"... a shift in how podcasts are consumed... Instagram's new tools might keep your brand safe from brigading attacks... and Twitter Spaces just got a big new client.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Audio Ads That Listen To You</strong>
<small>Jul 08, 2021</small>
<div class="addReadMore showlesscontent"><p>The surprising number of people who have opted in to iOS app tracking... A clever integration between e-commerce and credit cards... Why TikTok's entry into HR is actually brilliant... Facebook loses a senior executive — oh, and part of their policy documents... and Twitter's new brand awareness feature is pissing off a lot of consumers.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>How Do Augmented Reality Campaigns Affect Your CRO?</strong>
<small>Jul 07, 2021</small>
<div class="addReadMore showlesscontent"><p>Does including Augmented Reality increase your conversion rate? Microsoft's newest ad format has a terrible name but gorgeous look... Why are leading fashion brands deleting their social media accounts.... Can brands play in the Cameo space? And Trump sues every major social media platform for something something free speech.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Really, Though... Are Reciprocal Links Bad for Your SEO?</strong>
<small>Jul 06, 2021</small>
<div class="addReadMore showlesscontent"><p>How will the latest European law affect your influencer campaigns? Twitter's new idea might cause you to close some of your brand's Twitter accounts... some welcome changes to Microsoft's ads platform... Are reciprocal links the enemy of SEO?... And the new social platform that took 20 minutes to hack.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>You Can Now Rent TikTok's Insanely Good Algorithm</strong>
<small>Jul 05, 2021</small>
<div class="addReadMore showlesscontent"><p>You can now rent TikTok's insanely good algorithm... Pinterest bans an entire category of ad campaigns... Snapchat's music library just got a big boost.... The fanciest Brand Lift Studies yet... and when a digital app moves into the real-world.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Are Exclusion Lists Our Only Hope Now?</strong>
<small>Jun 30, 2021</small>
<div class="addReadMore showlesscontent"><p>How do you target people without cookies? By excluding them from targeting.... Also: The newest ad placement that users aren't going to like... Clubhouse accidentally leaks a feature... private LinkedIn user data is out in the wild — again... and today's episode of What's Facebook Copying Now?</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Creating a TikTok UGC Ad... Without Creative</strong>
<small>Jun 29, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook is off the anti-trust hook — but Instagram isn't... Spotify opens podcast ads up more widely... PayPal will charge you more to collect payments from customers.... And the mobile app that tricked ad agency people into giving up their Facebook credentials.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Hope You Weren't Counting On That Campaign Data...</strong>
<small>Jun 28, 2021</small>
<div class="addReadMore showlesscontent"><p>Just when you thought you were getting used to missing data from your paid campaigns... Also: Google retires a popular ad format... A browser plugin says it can keep your brand voice on track... Facebook's latest entry in Daddy Knows Best... and why is Domino's bringing back the campaign that cost them $78 million in punitive damages?</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Instagram Has Completely Lost Its Mind</strong>
<small>Jun 25, 2021</small>
<div class="addReadMore showlesscontent"><p>Twitter adds a new campaign objective.... Amazon adds some new podcast tech.... Instagram adds a function they have elsewhere but not all functionality, only some parts, and only for some formats, not including the pieces that are in that third place, because Facebook is a totally coordinated and professionally operated company.... And an entire country is now investigating fake reviews.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Third-Party Cookies: "We're Not Dead Yet!"</strong>
<small>Jun 24, 2021</small>
<div class="addReadMore showlesscontent"><p>The cookiepocalypse is on hold! Snapchat's clever digital campaign goes real-world. Your next employer is already spying on you. And — did I read this right?! Facebook CPMs are down?</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>"Is This Still Available?"</strong>
<small>Jun 23, 2021</small>
<div class="addReadMore showlesscontent"><p>Instagram adds a feature exactly nobody asked for.... Your product catalog might start showing up in Facebook's classified ads... Pinterest identifies five new consumer personas for the post-pandemic generation... and YouTube makes it easier to create video ads.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>DEEP DIVE: How YouTube Ranks Your Videos</strong>
<small>Jun 22, 2021</small>
<div class="addReadMore showlesscontent"><p>Today — a special episode detailing the YouTube content discovery and search algorithm. This came from YouTube's excellent "Creator Insider" channel.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why Google Sometimes Ranks Plagiarized Content Higher</strong>
<small>Jun 21, 2021</small>
<div class="addReadMore showlesscontent"><p>Why Google sometimes ranks plagiarized content higher... TikTok's new feature sounds familiar... L'Oreal's plans for influencer marketing... Shopify gives you more control over your store, as long as you don't mess it up, and creating Google Ads for clients and colleagues should get a lot simpler soon.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Integration Test Podcast Feed #1</strong>
<small>Jun 18, 2021</small>
<div class="addReadMore showlesscontent"><p>A big bug with a popular Facebook ad placement is causing grief among media buyers.... Customer retention on social media is about speed... Why Google search results are different on desktop and mobile... And it's been a bad week for someone at HBO.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Manual Placements: [__] Instagram Reels</strong>
<small>Jun 17, 2021</small>
<div class="addReadMore showlesscontent"><p>That budget you're testing on TikTok? Yeah, Instagram's calling. They'd really like that money instead. Also, Facebook gets ready to roll out podcasting on its platform, YouTube pulls up its Shorts, your CEO ain't impressed with your latest report, and Amazon says one thing, but does another.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Your New Reality: VIRTUAL Ads</strong>
<small>Jun 16, 2021</small>
<div class="addReadMore showlesscontent"><p>We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you back campaign data... Spotify's Clubhouse clone is out... Google's big algorithm update has started to roll out.. And Amazon is running out of people.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>And You Thought You Hated "Modeled Conversions" Now...</strong>
<small>Jun 15, 2021</small>
<div class="addReadMore showlesscontent"><p>Hey, you enjoying Facebook's new modeled conversions? Yeah, me neither. Guess what they're going to be expanding? Also: Your business can now accept crypto payments... the AI that can change the price of your products in real-time... Twitter's idea for a new brand safety tool.... And Facebook tried out its new Clubhouse clone today. How'd it go? Not well.</p><p><br/></p><p><strong><em>Get each episode as a daily email newsletter (with images, videos, and links) — </em></strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em>https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Was This Popular SEO Tool a Scam All Along?</strong>
<small>Jun 14, 2021</small>
<div class="addReadMore showlesscontent"><p>The Facebook audiences you must create now — before they go away in two weeks... the SEO tool that may have been a scam all along... Add another jurisdiction to Privacy Laws Wikipedia page... how Volvo is letting people test-drive their cars without their cars... and will Facebook's new cropping tool be racist?</p><p><br/></p><p><em>• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — </em><a href="https://b.link/pod-adfree" rel="noreferrer" target="_blank"><strong><em>b.link/pod-adfree</em></strong></a></p><p><em>• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Weekend Edition: Agorapulse Deep Dive</strong>
<small>Jun 12, 2021</small>
<div class="addReadMore showlesscontent"><p>Jacob Hilpertshauser from Agorapulse joins Tod on this special weekend edition, where they talk about Agorapulse's publishing, engagement, and reporting toolsets.</p><p><br/></p><p>Agorapulse: https://agorapulse.com</p><p>Pricing: https://www.agorapulse.com/pricing/</p><p><br/></p><p>Disclosure: Agorapulse did not pay for inclusion in this episode. We did this as a thank you to their team spending a lot of time helping us evaluate their product for our agency's use.</p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Inside Facebook's New (and Actually Useful) AI Tool</strong>
<small>Jun 11, 2021</small>
<div class="addReadMore showlesscontent"><p>I can't believe I'm about to say this — but Facebook has created an AI tool that's actually not terrible. Also: Google Analytics adds a new feature to its platform: Guessing. And finally some clarity on the Google Partner program.</p><p><br/></p><p><em>• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — </em><a href="https://b.link/pod-adfree" rel="noreferrer" target="_blank"><strong><em>b.link/pod-adfree</em></strong></a></p><p><em>• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>A String of Zeros</strong>
<small>Jun 10, 2021</small>
<div class="addReadMore showlesscontent"><p>Android devices are the latest to lock up ad tracking... the Facebook ad placement you can't afford... Why Zuckerberg is betting big on measuring your customers' biometric data... And a Canadian media icon relaunches on social media.</p><p><br/></p><p><em>• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — </em><a href="https://b.link/pod-adfree" rel="noreferrer" target="_blank"><strong><em>b.link/pod-adfree</em></strong></a></p><p><em>• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>"The Truth Is Most of Your Followers Won’t See What You Share..."</strong>
<small>Jun 09, 2021</small>
<div class="addReadMore showlesscontent"><p>A deep dive into the Instagram algorithms... More shakeups at Facebook could mean more instability for its ads platform... WooCommerce users can now push their products directly to Google's Shopping platform... It's time to start planning for your holiday campaigns... and the U.S. war against TikTok is apparently over.</p><p><br/></p><p><em>• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — </em><a href="https://b.link/pod-adfree" rel="noreferrer" target="_blank"><strong><em>b.link/pod-adfree</em></strong></a></p><p><em>• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why Livestreaming Must Be In Your Marketing Plan Today</strong>
<small>Jun 08, 2021</small>
<div class="addReadMore showlesscontent"><p>Instagram adds affiliate marketing... Wordpress's next version may help your SEO... The world is going live — are your marketing campaigns ready? And details on our first ever Twitter space!</p><p><br/></p><p><em>• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — </em><a href="https://b.link/pod-adfree" rel="noreferrer" target="_blank"><strong><em>b.link/pod-adfree</em></strong></a></p><p><em>• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>We Should Have Seen It Coming.</strong>
<small>Jun 07, 2021</small>
<div class="addReadMore showlesscontent"><p>Apple doubles down on the war against marketing data... Google is forced to play nice by French regulators... Pinterest's new commerce-enabled shopping lists.... The clever but unlikely digital marketing partnership between a food condiment and a mobile app ... and a big warning: Do not activate Facebook's New Page Experience if you have any plans to go back to the old page design.</p><p><br/></p><p><em>• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — </em><a href="https://b.link/pod-adfree" rel="noreferrer" target="_blank"><strong><em>b.link/pod-adfree</em></strong></a></p><p><em>• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Meet The Google Reviews That Won't Die</strong>
<small>Jun 04, 2021</small>
<div class="addReadMore showlesscontent"><p>The Google reviews that won't die... some great news for brands who use Instagram influencers... How HBO got the consent of thousands of people to text them ads every day... Why does TikTok want to store your faceprint now?... And what's next for one the biggest SEO tools now that it just got bought out?</p><p><br/></p><p><em>• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — </em><a href="https://b.link/pod-adfree" rel="noreferrer" target="_blank"><strong><em>b.link/pod-adfree</em></strong></a></p><p><em>• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Your Marketing Job is Safer Than It's Ever Been</strong>
<small>Jun 03, 2021</small>
<div class="addReadMore showlesscontent"><p>You made the right career choice — the need for marketers is skyrocketing... Twitter's new pay-for-support plan... WhatsApp gets some welcome improvements to brand accounts... How TikTok users got around an ad ban... and your prayers have been answered with Facebook's newest post type.</p><p><br/></p><p><em>• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — </em><a href="https://b.link/pod-adfree" rel="noreferrer" target="_blank"><strong><em>b.link/pod-adfree</em></strong></a></p><p><em>• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>INSTAGRAM DMs ARE FINALLY IN THE API! 🎉🍾</strong>
<small>Jun 02, 2021</small>
<div class="addReadMore showlesscontent"><p>Perhaps the biggest single item on the wishlists of people who manage social media accounts has arrived. Also: Instagram makes a big change to its Stories algorithm, Google rolls out a major search update, Twitter tests Fleets ads, and the voice recognition tool you should not use.</p><p><br/></p><p><em>• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — </em><a href="https://b.link/pod-adfree" rel="noreferrer" target="_blank"><strong><em>b.link/pod-adfree</em></strong></a></p><p><em>• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>H0w You're Site M1ght Get Dropppd from Go0gle</strong>
<small>Jun 01, 2021</small>
<div class="addReadMore showlesscontent"><p>That typo on your web site might get you dropped by Google... Microsoft pumps out a whack of changes to its ads platform... How the pandemic has affected closing B2B deals... and Stripe's new one-click payment links.</p><p><br/></p><p><em>• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — </em><a href="https://b.link/pod-adfree" rel="noreferrer" target="_blank"><strong><em>b.link/pod-adfree</em></strong></a></p><p><em>• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — </em><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong><em>b.link/pod-newsletter</em></strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em>https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Is Google's "Honeymoon Period" Real?</strong>
<small>May 31, 2021</small>
<div class="addReadMore showlesscontent"><p>How to detect and fix ad fatigue... Facebook adds a nice feature for video users... Reels ads are coming to more countries... and Clubhouse ain't dead — yet.</p><p><br/></p><p>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at <a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank">b.link/pod-newsletter</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Google: AR + Commerce + Healthcare = Profit?</strong>
<small>May 28, 2021</small>
<div class="addReadMore showlesscontent"><p>Microsoft has the edge on web shopping... Twitter's about to roll out its monthly subscription plan... Some social platform updates... and Instagram Reels go to desktop.</p><p><br/></p><p>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at <a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank">b.link/pod-newsletter</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Microsoft Wants You To Run Google Ads</strong>
<small>May 27, 2021</small>
<div class="addReadMore showlesscontent"><p>Microsoft wants you to run Google ads.... Shocking new data shows just how influential TikTok videos can be in purchase decisions.... Meet the digital marketer who broke Reddit this week... and it was a big day at Google — all the changes on this, their annual marketing day.</p><p><br/></p><p>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at <a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank">b.link/pod-newsletter</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>0.5%</strong>
<small>May 26, 2021</small>
<div class="addReadMore showlesscontent"><p>They promised millions to equality — so how many brands delivered? Here comes the next wave, called c-commerce, Instagram jumps onto the product drops trend, you do not need to pull AMP from your site, and the new voice everyone on TikTok is talking about.</p><p><strong>BE.LIVE $60 unlimited lifetime deal: </strong><a href="http://b.link/livedeal" rel="noreferrer" target="_blank"><strong>http://b.link/livedeal</strong></a></p><p><br/></p><p>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at <a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank">b.link/pod-newsletter</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Does Google Hate This Headline?</strong>
<small>May 25, 2021</small>
<div class="addReadMore showlesscontent"><p>Brands keep getting woke, but consumers aren't buying it. LinkedIn adds two new ad types B2B marketers will love. Why Augmented Reality is the future of ecommerce. The opaque box that is Core Web Vitals. And the U.S. state that has banned banning.</p><p><strong>BE.LIVE $60 unlimited lifetime deal: </strong><a href="http://b.link/livedeal" rel="noreferrer" target="_blank"><strong>http://b.link/livedeal</strong></a></p><p><br/></p><p>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at <a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank">b.link/pod-newsletter</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>How Facebook's Ad Review Process Actually Works</strong>
<small>May 21, 2021</small>
<div class="addReadMore showlesscontent"><p>The clever way TikTok is helping marketers stay brand-safe... Is Google giving up on AMP?... Snapchat finally rolls out Brand Profiles... Is Twitter's new Spaces feature another nail in Clubhouse's coffin?... and the deal of the century for marketers who livestream.</p><p><strong>BE.LIVE $60 unlimited lifetime deal: </strong><a href="http://b.link/livedeal" rel="noreferrer" target="_blank"><strong>http://b.link/livedeal</strong></a></p><p><br/></p><p>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at <a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank">b.link/pod-newsletter</a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Ad Campaign You Can't Tell Your Mom About</strong>
<small>May 20, 2021</small>
<div class="addReadMore showlesscontent"><p>The big change to Google Maps that might affect local businesses... Meet the new Snapchat mini-stores.... Apple adds an unlikely affiliate program... Why your next mobile ad campaign will be on Desktop... and the ad campaign you can't tell your mother about.</p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>1-800-DARK-PATTERN</strong>
<small>May 19, 2021</small>
<div class="addReadMore showlesscontent"><p>Google strengthens its e-commerce offerings, how to sell products from a screenshot, the new tip line for dark patterns, the future of Google Search, and Starbucks wants to monetize your dog's TikTok videos.</p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook Bets Big on Ecomm-Integrated Live Shows</strong>
<small>May 18, 2021</small>
<div class="addReadMore showlesscontent"><p>It's finally here — Facebook group comment moderation via third-party tools. But there's a catch. Actually, there's several. Also: Pinterest drops Story Pins for, well, let's face it, a TikTok format... YouTube is planning some solid enhancement for brands that publish videos... the transformation of a brand's product-focus marketing to content.... And most SEO pros are ready for Core Web Vitals. Are you?</p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Will the Rise of the CCO Kill the Digital Agency?</strong>
<small>May 17, 2021</small>
<div class="addReadMore showlesscontent"><p>The big shift in corporate boardrooms that's threatening digital agencies... Google's aggressive plan to get more people trained on its platform... Will in-person shopping ever come back? And is Clubhouse collapsing?</p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Weekend Surprise: The Start of Podcasting</strong>
<small>May 15, 2021</small>
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<strong>Instagram Has No Idea What Digital Marketers Want. Discuss.</strong>
<small>May 14, 2021</small>
<div class="addReadMore showlesscontent"><p>Big moves in the single technology pretty much everyone is counting on for the future of product marketing.... The latest platform to jump on board the livestreaming trend could be a gamechanger... and — I know this'll shock you, but Instagram is busy working on a feature nobody will use.</p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Are Marketing Pop-Ups Hurting Your SEO? (Spoiler: Probably)</strong>
<small>May 13, 2021</small>
<div class="addReadMore showlesscontent"><p>That pop-up on your web site is probably hurting your SEO... Google has yet another solution to the cookie-pocalypse... Reddit bets big on brands... The marketing livestream we can file under "At least they tried,"... and did you feel that? Was that another Google update?</p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>"Hey! Lesbian!"</strong>
<small>May 12, 2021</small>
<div class="addReadMore showlesscontent"><p>Is the next B2B platform going to be TikTok? The brilliant Facebook ad campaign that Facebook is NOT happy about... YouTube fills a long-standing gap in its analytics... and another industry lands on Google's naughty list.</p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why "Best Time to Post" Studies Are Nonsense You Should Ignore</strong>
<small>May 11, 2021</small>
<div class="addReadMore showlesscontent"><p>Another Best Time to Post study to ignore... Finally, call-tracking data in Google... Sirius creates a powerhouse audio ad business, Instagram's small but important tweak to bios, and the worst-kept secret in the search engine industry.</p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why Google Search Doesn't Like Large "Hero" Images</strong>
<small>May 10, 2021</small>
<div class="addReadMore showlesscontent"><p>Why is that beautiful theme you just installed on your web site hurting your Google ranking? We now know how many people are staying opted-out from ad tracking on Apple device... And a simple way to make sure your web site is accessible.</p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>They Grow Up So Fast These Days 👶🏻</strong>
<small>May 07, 2021</small>
<div class="addReadMore showlesscontent"><p>TikTok wants you to know it's not just for kids now... Twitch's answer to that: "Oh yeah, us too!"... Twitter adds another monetization feature... an outstanding course on Facebook ad optimization is out.... And I knew the day would come at some point — today, a story about Carole Baskin.</p><p><strong>Andrew Foxwell's course on Facebook ad optimization: </strong><a href="https://b.link/facebookcourses" rel="noreferrer" target="_blank"><strong>https://b.link/facebookcourses</strong></a></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Tiny Icon, Big Moves</strong>
<small>May 06, 2021</small>
<div class="addReadMore showlesscontent"><p>Is that new Wordpress plugin causing you to drop in Google's listings? YouTube is betting big on Shorts. Twitter has new options for media buyers. Snapchat wants to get more AR in the hands of digital marketers. And a small upgrade for your store's Google My Business profile might bring in more foot traffic.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="https://b.link/pod-newsletter" rel="noreferrer" target="_blank"><strong>b.link/pod-newsletter</strong></a></p><p><br/></p><p><strong>ADVERTISING:</strong></p><p>- Ads: <a href="https://b.link/pod-ads" rel="noreferrer" target="_blank">b.link/pod-ads</a></p><p>- Classifieds: <a href="https://b.link/pod-classifieds" rel="noreferrer" target="_blank">b.link/pod-classifieds</a></p><p>- Brand Takeovers: <a href="https://b.link/pod-takeover" rel="noreferrer" target="_blank">b.link/pod-takeover</a></p><p><br/></p><p><strong>JOIN THE COMMUNITY:</strong></p><p>- Slack: <a href="https://b.link/pod-slack" rel="noreferrer" target="_blank">b.link/pod-slack</a></p><p>- Discord: <a href="https://b.link/pod-discord" rel="noreferrer" target="_blank">b.link/pod-discord</a></p><p>- Podcast Perks: <a href="https://b.link/pod-perks" rel="noreferrer" target="_blank">b.link/pod-perks</a></p><p><br/></p><p><strong>ENJOYING THE SHOW?</strong></p><p>- Rate and review: <a href="https://b.link/pod-rate" rel="noreferrer" target="_blank">b.link/pod-rate</a></p><p>- Leave a voicemail: <a href="https://b.link/pod-voicemail" rel="noreferrer" target="_blank">b.link/pod-voicemail</a></p><p><br/></p><p><strong>FOLLOW TOD:</strong></p><p>- Twitter: <a href="https://b.link/pod-twitter" rel="noreferrer" target="_blank">b.link/pod-twitter</a></p><p>- LinkedIn: <a href="https://b.link/pod-linkedin" rel="noreferrer" target="_blank">b.link/pod-linkedin</a></p><p>- TikTok: <a href="https://b.link/pod-tiktok" rel="noreferrer" target="_blank">b.link/pod-tiktok</a></p><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> (b.link/pod-todsite) and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em> (b.link/pod-engageq). Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook... Start Your Photocopiers!</strong>
<small>May 05, 2021</small>
<div class="addReadMore showlesscontent"><p>Twitter's new podcast might shed some light on its inner workings... TikTok bolsters its geo-targeting... YouTube's got an interesting second-screen ad product... and the decision's in: Is Trump coming back to Facebook?</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>Advertising: <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></p><p>Join the Community: <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></p><p>Enjoying the show? <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">Rate and review</a> us!</p><p>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a></p><p><a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Podcast Perks</a></p><p><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></p><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Video Platform Culture Wars</strong>
<small>May 04, 2021</small>
<div class="addReadMore showlesscontent"><p>Microsoft says it has a soul and wants to teach you how to have one too... which platforms are most digital marketers confident they can measure ROI?... Twitter plans to strip ads from sites you visit... and Facebook has no idea what irony means.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>That's All Very Nice, Jack. Now Where's Our Edit Button?</strong>
<small>May 03, 2021</small>
<div class="addReadMore showlesscontent"><p>Twitter pushes Spaces out to almost everyone... the race to provide first-party data solutions is on... Google has good news for PPC advertisers... and Wordpress saves the Internet.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Amazon Court Ruling Could Affect Your Online Store</strong>
<small>Apr 30, 2021</small>
<div class="addReadMore showlesscontent"><p>Twitter's numbers are looking good. Amazon's accountant's are also happy. Its lawyer, on the other hand, are not. YouTube is accused of playing dirty in negotiations. And TikTok plucks a new CEO out of their Chinese headquarters.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Which Facebook Ad Drove Sales? You May Never Know.</strong>
<small>Apr 29, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook ads are costing more these days. Livestreaming is set to revolutionize e-commerce. Pinterest has an eye on what themes your next campaign should touch on. WhatsApp finally gets its own ads functionality. And an API change from Google could claw back some missing iOS data.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The New and Improved Verizon Super-Target-O-Matic 2000</strong>
<small>Apr 28, 2021</small>
<div class="addReadMore showlesscontent"><p>YouTube says video views of its TikTok clone are way up — so why are those results disingenuous? Also, Google's ad sales make a strong recovery, what form of videos are businesses using the least? Why, the most effective form, of course. TikTok wants your Lead Gen campaigns. And Verizon introduces its solution to a world without third-party data.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Ending song: "</em><a href="https://www.youtube.com/watch?v=YNAsdUUwGP4" rel="noreferrer" target="_blank"><em>Ed Balls: The Song</em></a><em>" by the Gregory Brothers.</em></p><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Is This the Real ROAS? Is This Just Fantasy?</strong>
<small>Apr 27, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook ROAS is up today — in some cases, way up. But as Queen said: "Is this the real life? Is this just fantasy?" Also: American regulators are coming after the social algorithms... Amazon reverses a long-standing policy that affected third-party sellers... The newest audio ad format is really long... and Nerf bats it out of the park with their TikTok promotion.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Ask a Real Facebook Ad Rep Anything You Want</strong>
<small>Apr 23, 2021</small>
<div class="addReadMore showlesscontent"><p>On the eve of Apple's tracking changes, TikTok is creating an entirely new ad campaign format just for iOS users... Some advice on how to increase how many people opt-in to be tracked... Snapchat's numbers are shockingly good... and your chance to ask a real Facebook ad rep anything you want.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p><strong>SPECIAL OFFER: Seven days free: </strong><a href="https://todayindigital.substack.com/subscribe?coupon=c1232acc" rel="noreferrer" target="_blank"><strong>https://todayindigital.substack.com/subscribe?coupon=c1232acc</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>A Potentially Huge Change to the Facebook Algorithm</strong>
<small>Apr 22, 2021</small>
<div class="addReadMore showlesscontent"><p>What Facebook's algorithm update means for your organic content... Amazon moves into another bricks-and-mortar category... Why has influencer marketing jumped to the top spot in digital ad spend.... The U.S. government investigates shady online marketing practices.... And Twitter's change to profiles could mean more sales for you.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p><strong>SPECIAL OFFER: Seven days free: </strong><a href="https://todayindigital.substack.com/subscribe?coupon=c1232acc" rel="noreferrer" target="_blank"><strong>https://todayindigital.substack.com/subscribe?coupon=c1232acc</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>T minus Six Days. (Tick... Tick... Tick...)</strong>
<small>Apr 21, 2021</small>
<div class="addReadMore showlesscontent"><p>Six days and counting. Apple's change to app tracking is on its way. Are you ready? Also, does Google reduce your rank in search if you don't buy ads? That's what one court case is claiming. Microsoft fires a huge shot across the bow of Facebook Ads. And the love affair between Pinterest and Shopify keeps smouldering.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p><strong>SPECIAL OFFER: Seven days free: </strong><a href="https://todayindigital.substack.com/subscribe?coupon=c1232acc" rel="noreferrer" target="_blank"><strong>https://todayindigital.substack.com/subscribe?coupon=c1232acc</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>YouTube's "Greenlight" Sponsorships May Be a Game-Changer</strong>
<small>Apr 20, 2021</small>
<div class="addReadMore showlesscontent"><p>YouTube's newest sponsorship option could be a game-changer... how has COVID affected email marketing... Google clamps down on another industry.... Apple will soon charge money for some podcasts.... And inside a popular TikTok influencer campaign.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Google’s "[Exact Match]" = Kinda Generally Similar (You Know, More or Less)</strong>
<small>Apr 19, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook pulls yet another analytics tool used by marketers... The biggest challenge yet to Google's new cookie-replacement... Core Web Vitals is delayed... Podcasts come to the world's largest social network.... And when is an Exact Match not "exact"? When it's a Google ad campaign.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook To Remove Audience Insights. Please. Stop.</strong>
<small>Apr 16, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook Giveth, and Facebook Taketh Away… Behind the scenes at Pepsi’s remarkable digital transformation, why your online store is scaring off people in their early 20s, and Google adds more brand safety tools.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook Sure Has a Weird Way of “Helping” Small Businesses</strong>
<small>Apr 15, 2021</small>
<div class="addReadMore showlesscontent"><p>The study that will tell us if machine-learning was a mistake all along… Facebook’s idea of helping your business is to send people to your competitors… What is behind the mass exodus of Shopify’s most senior executives… Has Triller given up being the TikTok killer…. And Google introduces new technology to its consent mode — the time-honoured technique of guessing.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>LEAKED: TikTok’s Plans for E-Commerce</strong>
<small>Apr 14, 2021</small>
<div class="addReadMore showlesscontent"><p>A new alliance between two huge marketing data providers…. Instagram engagement levels off…. Here we go with the hiding Likes again… and an easier way to update your Google business profile.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The New Marketing Formula: Bacon + Clubhouse + ASMR</strong>
<small>Apr 13, 2021</small>
<div class="addReadMore showlesscontent"><p>Where are the good CPMs? On YouTube — when you don’t use any video in your ads. Also: TikTok’s demographics are broadening, a clever marketing campaign on Clubhouse merges three trends, and how subscription fatigue may end up helping digital media buyers.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Google Needs a Better Undo Button</strong>
<small>Apr 12, 2021</small>
<div class="addReadMore showlesscontent"><p>The biggest threat to digital agencies may be their clients… Why a privacy-focused browser is now waiting for Google’s permission… Buffer adds Facebook engagement… And an update to Core Web Vitals is good news for some web sites.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The IDFA Apocalypse May Not Be As Bad As We Thought</strong>
<small>Apr 09, 2021</small>
<div class="addReadMore showlesscontent"><p>Early numbers suggest the IDFA apocalypse may not be as bad as we thought… gender-equality progress is being made in CMO roles… and what Facebook is blaming for the system-wide crash yesterday afternoon.</p><p><br/></p><p>“Tubberware” clip from “<a href="https://www.youtube.com/watch?v=DASP9Z_cTK4" rel="noreferrer" target="_blank">Full Blown Artistic - Sal & Chris Present: Hey Babe! - EP 10</a>”</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Social Platform Spending is Going Up — Way Up</strong>
<small>Apr 08, 2021</small>
<div class="addReadMore showlesscontent"><p>If you sell any products on your website, today’s Google update was a big one… Twitter makes things simpler for media buyers… Snapchat dives even deeper into augmented reality e-commerce… and now we know: Facebook has no sense of humour. </p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Beer Company + Twitter API = Awesome</strong>
<small>Apr 07, 2021</small>
<div class="addReadMore showlesscontent"><p>Amazon’s ad business is much bigger than you ever thought… Why Google will keep reviews up even if an employee writes it… Reddit launches a resource site for digital marketers… Facebook’s clone of Clubhouse is now in the wild… and the top gifts B2B companies sent their clients.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why Are So Many Businesses Moving to Independence, USA?!</strong>
<small>Apr 06, 2021</small>
<div class="addReadMore showlesscontent"><p>Microsoft wants your Google ads — and just made it easier to switch… How has COVID changed your customer personas?... TikTok’s new agency deal is a kind of influencer buddy program for brands… Pinterest makes its first expansion into Latin America… and why are so many businesses moving to a small town in Kansas?</p><p><br/></p><p><strong>How’s this episode’s audio quality? Tell me at </strong><a href="https://b.link/audioquality" rel="noreferrer" target="_blank"><strong>https://b.link/audioquality</strong></a></p><p><br/></p><p>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at <a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">TodayInDigital.com/newsletter</a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>What’s Working Now in Facebook Ads</strong>
<small>Apr 05, 2021</small>
<div class="addReadMore showlesscontent"><p>A major Supreme Court ruling will have effects on the digital marketing space, Pinterest goes B2B, TikTok is rolling out a web-based editor for marketers who prefer working on desktop, has Spotify overtaken Apple in the podcast war? And YouTube says it’s okay to swear now.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook Is Deleting Its Analytics Tool [Not a Joke]</strong>
<small>Apr 01, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook says it will close its Analytics tool, and nobody’s sure why…. Getty Images buys the popular free image site Unsplash… Digital ad sales will reach a new record milestone this year…. And, I’m sorry, Google — WHY are you sending people to our competitors again?</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Llama Drama</strong>
<small>Apr 01, 2021</small>
<div class="addReadMore showlesscontent"><p>The Lands End clothing brand has banned alpaca fleece... is Alberta Canada the next hotspot for raising llamas?... a rare black alpaca born in Scotland is what everyone’s talking about there… and reunited! The travelling llama has finally found its home again.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Great News for People Who Manage Facebook Pages</strong>
<small>Mar 31, 2021</small>
<div class="addReadMore showlesscontent"><p>Social media managers will love Facebook’s new change to commenting… Twitter beefs up its ads platform… YouTube rolls back a popular video discovery tool… Add one more platform to the pile of Clubhouse clones… and why the REAL comedy around April Fools Day happens on April 2nd.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>I, For One, Welcome Our New Clubhouse Overlords</strong>
<small>Mar 30, 2021</small>
<div class="addReadMore showlesscontent"><p>Instagram expands IGTV ads, how much senior marketers plan to change their media spend this year, Facebook’s program for laid-off ad agency people is in more countries now, and the clever Earth Day campaign you wish you’d have thought of first!</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>It's a Hat. It is Literally a Hat.</strong>
<small>Mar 29, 2021</small>
<div class="addReadMore showlesscontent"><p>Why is Google sending your leads to other companies? Twitter is close to launching a big change in how you post a tweet.... Reddit opens a sales office in Canada.... YouTube is totally not copying TikTok, guys… and TikTok copies YouTube?!</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><ul><li><strong>Podcast Perks:</strong> <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank">Exclusive Deals for Listeners</a></li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><strong>Join the Community:</strong> <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Slack </a>or <a href="http://b.link/mydiscord" rel="noreferrer" target="_blank">Discord</a></li><li><strong>Enjoying the show?</strong> Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><strong>Follow Tod:</strong> <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>We Are All Truman Now.</strong>
<small>Mar 26, 2021</small>
<div class="addReadMore showlesscontent"><p>A new study says use Carousels if you want to boost your Instagram stats… there’s a new tax on digital advertising… almost nobody is going back to the office after this work-from-home year… is Clubhouse already played out… and why Rating and Reviewing actually does nothing for podcasts.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>From TikTok to Tictuk.</strong>
<small>Mar 25, 2021</small>
<div class="addReadMore showlesscontent"><p>Pizza Hut buys Tictuk (not TikTok), a new study says Google is keeping 2/3rds of searches for itself, Snapchat is creating a Duets feature, the Wix platform adds an incredible new integration, and why most consumers think you should be more active in social issues.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook’s Outage Today Reached Far and Wide</strong>
<small>Mar 19, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook’s entire platform crashes, and your ad campaigns may have been affected. The Watch Party is going away. YouTube has a new feature for digital marketers who obsess over community size. And — in case this short podcast isn’t short enough — how you can now get a daily 60-second summary of each of these shows.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Everything’s Turning TikTok</strong>
<small>Mar 18, 2021</small>
<div class="addReadMore showlesscontent"><p>Spotlight, Reels, Shorts — they’re all coming for TikTok. Twitter’s betting its UI on Spaces. Facebook finally gets serious about security. And here come the deepfake marketing campaigns! </p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook’s New Thing Might Do Something to Help With…. Uh… Things.</strong>
<small>Mar 17, 2021</small>
<div class="addReadMore showlesscontent"><p>Your engagement levels suck? You’re not alone… Google’s new reputation management tool lauches… Facebook’s director of agencies tries and fails to announce a new advertising option… and how a 40-second TikTok video paid for an entire studio set. In fact, MY 40-second TikTok video.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>TODAY’S LINKS:</p><ul><li><a href="https://www.socialinsider.io/blog/social-media-industry-benchmarks/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Engagement Study</a></li><li><a href="https://www.searchenginejournal.com/google-answers-advertisers-floc-questions/399260/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Google Answers Advertisers’ Burning Questions About FLoC</a></li><li><a href="https://www.marketingdive.com/news/how-to-avoid-clout-chasing-accusations-in-influencer-marketing/596852/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">How to avoid 'clout-chasing' accusations in influencer marketing</a></li></ul><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>You Probably Don’t Know Your LTV Metric. (But Should.)</strong>
<small>Mar 16, 2021</small>
<div class="addReadMore showlesscontent"><p>Why is Google revealing the locations of home-based businesses? Facebook is copying yet another app. You’re not the only one who doesn’t know your brand’s customer lifetime value. And how to get basically Canva’s enterprise plan without paying a monthly fee.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Secret Word is: "Memphis."</strong>
<small>Mar 15, 2021</small>
<div class="addReadMore showlesscontent"><p>Meet the new dynamic ad — one with static assets… some welcome updates to YouTube’s analytics… Your Facebook’s pixel might be broken today… and the funniest apology that Twitter has ever had to put out.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@digitalmarketingsecrets" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook Has No Idea What “Improved” Means Any More</strong>
<small>Mar 12, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook says it’s improved reporting (by crippling it)… Core Web Vitals might give you a Google ranking boost after all… People might soon be littering your company profile with photos…. And we’re looking for a guest host!</p><p><br/></p><p><strong>We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to </strong><a href="http://todayindigital.com/host" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/host</strong></a></p><p><br/></p><p><em>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </em><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><em>TodayInDigital.com/newsletter</em></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>A Porn Star and a Nun Walk Into a Business Show</strong>
<small>Mar 11, 2021</small>
<div class="addReadMore showlesscontent"><p>Twitter borrows a page from Facebook… Reddit doesn’t want to be at the kids’ table any more… Google’s courses could get you a degree in a half-year, and the most unique business show on the Internet.</p><p><br/></p><p><strong>We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to </strong><a href="http://todayindigital.com/host" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/host</strong></a></p><p><br/></p><p><em>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </em><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><em>TodayInDigital.com/newsletter</em></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>[Insert Peacock Joke Here: _______________]</strong>
<small>Mar 10, 2021</small>
<div class="addReadMore showlesscontent"><p>A big change to a mobile app may bring bad news to podcasters, it’s Round Two for Walmart’s live-shopping TikTok show, Wordpress’s new upgrade could help your Google ranking, and the clever new ad format for streaming video.</p><p><br/></p><p><strong>We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to </strong><a href="http://todayindigital.com/host" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/host</strong></a></p><p><br/></p><p><em>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </em><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><em>TodayInDigital.com/newsletter</em></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Your Ad Was Denied. Reason: [A HAT]</strong>
<small>Mar 05, 2021</small>
<div class="addReadMore showlesscontent"><p>Meet the unbranded longform ad that could be taking over podcasts soon… It’s not a Twitter edit button, but it’s close… The new Wordpress update will keep you on Google’s good side… and Facebook has some bad news for brands in the social issue space.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>No, America, Doctors Do Not Review Google’s Content.</strong>
<small>Mar 04, 2021</small>
<div class="addReadMore showlesscontent"><p>A new search engine may soon be vying for your media budget… Ikea’s clever use of Instagram Stories… Snapchat Goes After Local Advertisers… and the Google Ads feature we all wanted is here.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Two Words Consumers Want You To Say</strong>
<small>Mar 03, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook lifts a controversial advertising ban… big moves in the digital television ad space… TikTok is going to television… Pinterest’s new placement is equal parts encompassing and expensive… and Twitter may be removing some content from your web site.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why Is Bob Ross (Who Is Dead) Pitching a Soft Drink?</strong>
<small>Mar 02, 2021</small>
<div class="addReadMore showlesscontent"><p>Twitter teases commerce-enabled tweets... Google’s peculiar decision around sitemaps…. Meet Taco Bell’s new AI marketing technology… How American drug stores using COVID to grow their marketing databases… and why Amazon quietly changed its mobile app’s icon yesterday.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Argument Against Being ‘Woke’ in Your Marketing</strong>
<small>Mar 01, 2021</small>
<div class="addReadMore showlesscontent"><p>Twitter’s answer to Clubhouse may be coming sooner than anyone thought… Instagram proudly announces a new feature that nobody asked for… you can now schedule your TikTok content… and cleaning your content marketing of cultural appropriation.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>How I Added 50% TikTok Following Overnight (No, Really.)</strong>
<small>Feb 26, 2021</small>
<div class="addReadMore showlesscontent"><p>A clever candy promotion ties personalities to playlists… is the next great marketing opportunity already on your phone? More people buying online means more bricks and mortar businesses failing… and how I increased by TikTok following by 50% literally overnight. The method is shockingly simple.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Facebook Ad Denial Bots are Here to Stay</strong>
<small>Feb 25, 2021</small>
<div class="addReadMore showlesscontent"><p>Don’t expect those Facebook ad-denial bots to go away… Pepsi’s next-level ad personalization… Google cancels a popular ad format… Spotify launches a new ads platform… and Snapchat’s recent audience numbers are mind-boggling.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Long Titles Are Good For SEO, But Are They Good for Podcast Episodes Too, Like This Unnecessarily Long Episode Title (Apologies If This Breaks Your Podcast App)?</strong>
<small>Feb 24, 2021</small>
<div class="addReadMore showlesscontent"><p>Today: Ignore the standard advice — long page titles might actually help your search ranking. Also: TikTok advertising comes to Canada. Hackers are breaking into Quickbooks files. Agencies get a break on Google’s partner program. And some welcome upgrades for merchants who use Square.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li>NEW! <a href="https://todayindigital.com/perks" rel="noreferrer" target="_blank"><strong>Podcast Perks</strong></a><strong>:</strong> Exclusive Deals for Listeners</li><li><strong>Advertising:</strong> <a href="http://todayindigital.com/promote" rel="noreferrer" target="_blank">Perks</a> (free!) • <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>So We’re Hacking PDF Contracts Now? Cool, Cool.</strong>
<small>Feb 23, 2021</small>
<div class="addReadMore showlesscontent"><p>Hackers can change your PDF contracts after they’ve been signed… some new data on how long it takes the average firm to reply to an RFP… Facebook Shops rolls out in two more countries… And how to get Lead Gen Forms on LinkedIn without paying for an ad campaign. </p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li>Reach Marketers: <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>UGC is Cheap and Fast. Why Isn’t Everyone Doing It?</strong>
<small>Feb 22, 2021</small>
<div class="addReadMore showlesscontent"><p>A huge exploit in one of the most popular web site plugins could give a hacker access to your Dashboard… Google Ads beefs up its attribution reports… If User-Generated Content is so cheap and easy to get, why aren’t all brands doing it? And how to use a free tool from Google to increase your web site speed.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li>Reach Marketers: <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why is Microsoft Changing Ad Campaigns Without Permission?</strong>
<small>Feb 19, 2021</small>
<div class="addReadMore showlesscontent"><p>Microsoft may be creating campaigns and spending your money without you knowing about it… LinkedIn is working on a freelance marketplace, YouTube adds a nice new analytics tool, and the podcast ad industry continues to consolidate.</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Please <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li>Reach Marketers: <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Immersive-Marketing Lessons from a Failed Video Game</strong>
<small>Feb 18, 2021</small>
<div class="addReadMore showlesscontent"><p>What can a 20-year-old video game teach us about immersive marketing? Were Facebook’s ad reach numbers ever accurate?! The surprising finding about repurposing your video content. And will 2021 be the year of livestream commerce?</p><p><br/></p><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>MORE:</p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Enjoying the show? Plese <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">rate and review</a> us!</li><li>Reach Marketers: <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> (daily digital marketing tips)</li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Mark Zuckerberg Hates Australians.</strong>
<small>Feb 17, 2021</small>
<div class="addReadMore showlesscontent"><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>Facebook locks Australian news out… Social media influencers now have a big union behind them… the most unlikely location for a digital content studio… France forces Google to change its business ratings system… and the “I’m Not a Cat” lawyer gets another round of 15-minutes of fame.</p><p><br/></p><p><strong>Enjoying the show? Please consider </strong><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>rating and reviewing</strong></a><strong> us!</strong></p><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Reach Marketers: <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Digital Advertising Taxes Are Here. What Now?</strong>
<small>Feb 16, 2021</small>
<div class="addReadMore showlesscontent"><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>It’s finally here — America’s first tax on digital advertising. What does it mean for your marketing budget? Also: Hate them all you like, but those irritating jingles work. Stop words aren’t a thing in SEO any more. A Vimeo launches an easy GIF maker. And why is Clubhouse feeding user data to Chinese servers?</p><p><br/></p><p><strong>Enjoying the show? Please consider </strong><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>rating and reviewing</strong></a><strong> us!</strong></p><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Reach Marketers: <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook’s Worst Idea Yet</strong>
<small>Feb 12, 2021</small>
<div class="addReadMore showlesscontent"><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>Facebook wants to make policy decisions for other social media platforms… Microsoft’s says its new PPC bidding may bump your conversions up… Google business messaging hits the desktop… and Pinterest’s nearly as popular as TikTok now.</p><p><br/></p><p><strong>Enjoying the show? Please consider </strong><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>rating and reviewing</strong></a><strong> us!</strong></p><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li>Reach Marketers: <a href="https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf" rel="noreferrer" target="_blank">Ads</a> • <a href="https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260" rel="noreferrer" target="_blank">Classifieds</a> • <a href="https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28" rel="noreferrer" target="_blank">Brand Takeovers</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Meet Google’s New Algorithm Update</strong>
<small>Feb 11, 2021</small>
<div class="addReadMore showlesscontent"><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>Google’s new algorithm update is poised to be among its biggest changes ever… Facebook is working on a Clubhouse clone… Why has Instagram changed its Like button?... and getting your images to rank higher in the search engines.</p><p><br/></p><p><strong>Enjoying the show? Please consider </strong><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>rating and reviewing</strong></a><strong> us!</strong></p><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Advertising and Classifieds</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>This Law Firm Serves Terrible Chicken</strong>
<small>Feb 10, 2021</small>
<div class="addReadMore showlesscontent"><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>What happens when you sue a customer for leaving a bad review? Will your brand’s content be caught up in Facebook’s algorithmic changes? An update on the future of TikTok. And Pinterest’s clever addition could help out content marketers.</p><p><br/></p><p><strong>Enjoying the show? Please consider </strong><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>rating and reviewing</strong></a><strong> us!</strong></p><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Advertising and Classifieds</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>“I’m Here Live. I’m Not a Cat.”</strong>
<small>Feb 09, 2021</small>
<div class="addReadMore showlesscontent"><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>A new e-commerce tool from Facebook claims it’ll improve your conversions by 75%... What happens to your brand’s Google ranking when you remove comments from your company’s blog… Instagram changes its algorithm to lock out TikTok uploads… and here’s why you should definitely know how to turn those AR filters off in Zoom.</p><p><br/></p><p><strong>Enjoying the show? Please consider </strong><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>rating and reviewing</strong></a><strong> us!</strong></p><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Advertising and Classifieds</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>“I Mean, Exclusivity Was An Option…”</strong>
<small>Feb 08, 2021</small>
<div class="addReadMore showlesscontent"><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>Surprising insights from 22 million social media posts... TikTok moves quickly on e-commerce functionality, why authority is the key to ranking higher in Google, and what happens when two brands accidentally use the same stock video in their Superbowl ads.</p><p><br/></p><p><strong>Enjoying the show? Please consider </strong><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>rating and reviewing</strong></a><strong> us!</strong></p><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Advertising and Classifieds</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>WEEKEND EDITION: Facebook Ads and iOS14 (with Jon Loomer)</strong>
<small>Feb 06, 2021</small>
<div class="addReadMore showlesscontent"><p>On this special weekend edition, Jon Loomer (<a href="http://jonloomer.com/" rel="noreferrer" target="_blank">http://jonloomer.com/</a>) joins me for a deep dive into Apple's forthcoming changes to ad tracking. Learn how YOUR ad campaigns and reporting will change.</p><p><br/></p><ul><li><a href="https://www.jonloomer.com/facebook-ads-ios14/" rel="noreferrer" target="_blank">Jon's "Facebook Ads and iOS14" course</a></li><li><a href="https://www.jonloomer.com/btb/" rel="noreferrer" target="_blank">Jon's "Beyond the Boost" program</a></li><li><a href="https://www.jonloomer.com/phc/" rel="noreferrer" target="_blank">Jon's "Power Hitter's Club" membership program</a></li></ul><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">Enjoying the Show? Rate/Review Us!</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li>More: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Ads / Classifieds</a> • <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">Transcripts</a> • <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Meet the New Digital Kingmakers of Superbowl Marketing</strong>
<small>Feb 05, 2021</small>
<div class="addReadMore showlesscontent"><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>Amazon upgrades its affiliate tools. Why Google is rewriting text on your web pages. Snapchat’s clone of TikTok is killing it. And why your next campaign should probably include a sprinkling of Pinterest.</p><p><br/></p><p><strong>Enjoying the show? Please consider </strong><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>rating and reviewing</strong></a><strong> us!</strong></p><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Advertising and Classifieds</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><strong><em>Today in Digital Marketing is hosted by </em></strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Future of Google Ads: No Keywords?!</strong>
<small>Feb 04, 2021</small>
<div class="addReadMore showlesscontent"><p><strong>Get the entire show content, with links and images, as a daily email newsletter! Subscribe at </strong><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/newsletter</strong></a></p><p><br/></p><p>Potentially huge changes ahead for your Google Ad campaigns… Twitter pulls a popular marketing research tool… Google Analytics drops support for YouTube… and the clever QR code campaign in this weekend’s Superbowl that doesn’t use any QR codes.</p><p><br/></p><p><strong>Enjoying the show? Please consider </strong><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>rating and reviewing</strong></a><strong> us!</strong></p><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li><a href="http://todayindigital.com/newsletter" rel="noreferrer" target="_blank">Get this as a daily email newsletter</a></li><li><a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Advertising and Classifieds</a></li><li><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Is Facebook’s Biggest API Gap Closing?</strong>
<small>Feb 03, 2021</small>
<div class="addReadMore showlesscontent"><p>Social media community managers rejoice! One of the biggest gaps in Facebook’s API is closing. Also, Twitter says don’t panic about Apple’s ad tracking changes. Amazon’s revenue from ad sales are much bigger than you ever thought. Adobe makes common PDF actions free. And this week in "What’s Instagram Copying Now?"</p><p><br/></p><p><strong>About the Podcast:</strong></p><ul><li><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">Enjoying the Show? Rate/Review Us!</a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li>More: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Ads / Classifieds</a> • <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">Transcripts</a> • <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p><strong>More Info on the Stories Covered:</strong></p><ul><li><a href="https://www.socialmediatoday.com/news/twitter-offers-recommendations-to-help-advertisers-prepare-for-coming-idfa/594477/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Twitter and IDFA</a></li><li><a href="https://www.marketingdive.com/news/amazon-ad-revenue-growth-surges-past-other-segments-as-bezos-exits-ceo-role/594425/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Amazon Quarterlies</a></li><li><a href="https://www.marketingdive.com/news/googles-revenue-rises-to-record-on-recovery-in-ad-spending/594399/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Google Quarterlies</a></li><li><a href="https://www.seroundtable.com/google-my-business-guidelines-co-working-spaces-30863.html?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Google My Business and Co-Working Spaces</a></li><li><a href="https://blog.google/web-creators/new-web-stories-wordpress-animations-and-ads/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Web Stories Update</a></li><li><a href="https://wersm.com/adobe-brings-many-useful-features-to-acrobat-on-the-web/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Adobe PDF Changes</a></li><li><a href="https://chartable.com/blog/2020-year-in-review?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Two New Podcasts a Minute</a></li><li><a href="https://techcrunch.com/2021/02/03/instagram-confirms-its-working-on-a-vertical-stories-feed/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Instagram Stories - Swipe Up</a></li></ul><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Future of Third-Party Cookies? Educated Guesses.</strong>
<small>Feb 02, 2021</small>
<div class="addReadMore showlesscontent"><p>Google announces its plan to replace the third-party cookie. That plan: Educated Guesses. Plus: Agorapulse’s new pricing pulls functionality out of its lowest-priced tier. Twitter’s calendar could come in handy for social media content managers. And did you just accidentally delete an Instagram post? Now, a way to bring it back from the dead.</p><p><br/></p><p>About the Podcast:</p><ul><li><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>Enjoying the Show? Rate/Review Us!</strong></a></li><li><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></li><li>More: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Ads / Classifieds</a> • <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">Transcripts</a> • <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></li><li>Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></li></ul><p><br/></p><p>More Info on the Stories Covered:</p><ul><li><a href="https://www.cnn.com/2021/02/02/tech/amazon-earnings-bezos/index.html?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Jeff Bezos Stepping Down as Amazon CEO</a></li><li><a href="https://www.marketingdive.com/news/how-googles-third-party-cookie-alternative-will-affect-marketers/594228/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Google’s Answer to Third-Party Cookies</a></li><li><a href="https://www.agorapulse.com/pricing?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Agorapulse Pricing Goes Up</a></li><li><a href="https://business.twitter.com/en/resources/twitter-marketing-calendar.html?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Twitter Social Media Calendar</a></li></ul><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Things Are About to Get Creepy (and Ridiculously Effective?)</strong>
<small>Feb 01, 2021</small>
<div class="addReadMore showlesscontent"><p>Instagram removes a popular tactic of social media community managers… here’s why your brand’s web site suddenly got a lot of traffic today, Spotify’s new patent is equal parts creepy and potentially ground-breaking in terms of marketing, and TikTok cozies up to agencies. Wait, no, scratch that. Just one agency. </p><p><br/></p><p><strong> • </strong><a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>Enjoying the Show? Rate/Review Us!</strong></a></p><p><strong> • </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>Join Our Free Slack Community</strong></a></p><p><br/></p><p> • About Us: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Ads / Classifieds</a> • <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">Transcripts</a> • <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></p><p> • Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></p><p><br/></p><p>More Info on the Stories Covered:</p><ul><li><a href="https://www.musicbusinessworldwide.com/spotifys-latest-invention-will-determine-your-emotional-state-from-your-speech-and-suggest-music-based-on-it/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Spotify Patents Speech Recognition Tech</a> (<a href="https://www.musicbusinessworldwide.com/files/2021/01/SPOT-Patent.pdf" rel="noreferrer" target="_blank">Patent PDF here</a>)</li><li><a href="https://www.socialmediatoday.com/news/instagram-moves-to-stop-people-sharing-feed-posts-within-stories/594255/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Instagram Testing No More Shared Feed Posts In Stories</a></li><li><a href="https://neilpatel.com/blog/how-to-remove-referral-spam-in-your-google-analytics" rel="noreferrer" target="_blank">Filtering Referral Spam</a></li><li><a href="https://www.searchenginejournal.com/google-all-core-web-vitals-must-be-met-for-ranking-boost/394358/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">All Core Web Vitals Must Be Met For Ranking Boost</a></li><li><a href="https://www.jonloomer.com/facebook-ads-ios14/" rel="noreferrer" target="_blank">Jon Loomer’s “Facebook Ads and iOS 14” Course</a></li><li><a href="https://adsonair.withgoogle.com/events/helping-partners-prepare-for-apples-att-policy-updates" rel="noreferrer" target="_blank">Google’s Course on Apple’s iOS Changes to Tracking</a></li><li><a href="https://www.socialmediatoday.com/news/facebook-tests-new-topic-exclusions-for-advertisers-within-news-feeds/594310/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Facebook Ad Category Exclusions</a></li><li><a href="https://www.socialmediatoday.com/news/tiktok-announces-new-partnership-with-wpp/594301/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">TikTok and WPP</a></li><li><a href="https://www.searchenginejournal.com/google-embedded-videos-have-same-seo-value-as-uploaded-content/394216/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Quiz Answer: Embedded Videos and SEO</a></li></ul><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>When Your Digital Marketing Campaign Goes Too Far</strong>
<small>Jan 29, 2021</small>
<div class="addReadMore showlesscontent"><p>How far is too far when you’re planning a digital marketing stunt? Why removing Shopify’s footer text might help your store end up higher in the search engines. And recovering from a web site hack — advice from Google on restoring your ranking.</p><p><br/></p><p> • <a href="https://newsroom.pinterest.com/en/Pinterest-introduces-following-streams?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Pinterest Story Pins Following Streams</a></p><p> • <a href="https://www.marketingdive.com/news/pringles-brings-video-game-zombie-to-life-in-twitch-livestream/594176/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Twitch Stunt</a></p><p> • <a href="https://www.joeyoungblood.com/shopify-tips/how-to-remove-powered-by-shopify-link-from-footer/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Removing Shopify Text</a></p><p> • <a href="https://www.searchenginejournal.com/googles-john-mueller-on-cleaning-up-hacked-pages/394076/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">Recovering Google Juice from a Web Hack</a></p><p> • <a href="https://todayindigital.com/survey" rel="noreferrer" target="_blank"><strong>Take the Podcast Survey and Win $50</strong></a></p><p> • <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">Enjoying the Show? Rate/Review Us!</a></p><p> • <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">Join Our Free Slack Community</a></p><p> • About Us: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">Ads / Classifieds</a> • <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">Transcripts</a> • <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">Leave a Voicemail</a></p><p> • Follow Tod: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter</a> • <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">TikTok</a> • <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">Twitch</a></p><p><br/></p><p><em>Today in Digital Marketing is hosted by </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Tod Maffin</em></a><em> and produced by </em><a href="https://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ digital</em></a><em>. Subscribe at</em><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><em> https://TodayInDigital.com</em></a><em> or wherever you get your podcasts. (Theme music by </em><a href="http://markblevis.com/" rel="noreferrer" target="_blank"><em>Mark Blevis</em></a><em>. All other music licensed by Source Audio.)</em></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>“Say Hello to My Little Friend!”</strong>
<small>Jan 28, 2021</small>
<div class="addReadMore showlesscontent"><p>We’re getting closer to that big change to iPhone apps that has Mark Zuckerberg fuming… how has the pandemic affected local search in Google Maps…. Walmart is gunning for Amazon’s ad revenue… and the bizarre Instagram hashtag contest one brand is running.</p><p><br/></p><p><strong><em>➡ LISTENER SURVEY: </em></strong><a href="http://todayindigital.com/survey" rel="noreferrer" target="_blank"><strong><em>http://todayindigital.com/survey</em></strong></a></p><p><em>➡ Review the show: </em><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><em>https://RateThisPodcast.com/today</em></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">bit.ly/tidm</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>All The Cool Kids Want Stories</strong>
<small>Jan 27, 2021</small>
<div class="addReadMore showlesscontent"><p>It’s all coming back — digital media spend showing signs of returning to normal. Instagram Stories sees a HUGE increase in advertiser interest. A big rebranding in the digital experience space. And why is Google emailing people asking them to verify sites that they have no connection to?</p><p><br/></p><p><strong><em>➡ LISTENER SURVEY: </em></strong><a href="http://todayindigital.com/survey" rel="noreferrer" target="_blank"><strong><em>http://todayindigital.com/survey</em></strong></a></p><p><em>➡ Review the show: </em><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><em>https://RateThisPodcast.com/today</em></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">bit.ly/tidm</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>“Enhance!”</strong>
<small>Jan 26, 2021</small>
<div class="addReadMore showlesscontent"><p>Buffer adds engagement tools — again. Your next search result could come back in AR… How to repurpose your content without being penalized by Google, and why you should ignore studies about the best time to post on social media.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">bit.ly/tidm</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>What’s the Big Deal About “Internet”?</strong>
<small>Jan 25, 2021</small>
<div class="addReadMore showlesscontent"><p>Google finally admits — it hates pop-ups as much as you do. Plus: How to do an SEO Content Gap Analysis… where to find audio ad inspiration, LinkedIn gets granular, and two-and-a-half-weeks and counting: The big Facebook reporting bug is STILL not fixed.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">bit.ly/tidm</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Reasons Your Brand Should Stop Blogging</strong>
<small>Jan 22, 2021</small>
<div class="addReadMore showlesscontent"><p>Should your brand have a blog? Some compelling arguments for NOT blogging every week. Plus: What will the Australian media buying world look like if Google makes good on its threat to straight-up leave the country. Buffer’s mobile app gets some nice upgrades. And TikTok video production for digital marketers who’ve never made a TikTok video before.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">bit.ly/tidm</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Organic Content Marketing on… Spotify?!</strong>
<small>Jan 21, 2021</small>
<div class="addReadMore showlesscontent"><p>Is it the end of the line for influencer marketing? A clever organic content program being run on… Spotify. More proof that Facebook reps have no idea what they’re doing. And Twitter deals a smack to YouTube’s face.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">bit.ly/tidm</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Stories, Fleets, Shorts, Clips… Can’t We All Just Get Along?!</strong>
<small>Jan 20, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook ad campaigns stop spending with major Ad Manager bugs reported. Pinterest jumps on board the Stories bandwagon. And how one song by the Grateful Dead became the start of a revolution in audio storytelling and digital marketing.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">bit.ly/tidm</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why Do 87% of Ad Accounts Have Fraudulent Clicks?</strong>
<small>Jan 19, 2021</small>
<div class="addReadMore showlesscontent"><p>Pinterest’s new ad product could save you lots of time setting up campaigns… some shocking numbers on how many ad clicks are just straight-up fake, YouTube’s answer to TikTok videos… TikTok’s answer to Q&A videos…. And this tiny change to Google Sheets may be the reason your office’s data nerd is smiling a lot today.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">bit.ly/tidm</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Jumping Through Facebook Support Hoops</strong>
<small>Jan 18, 2021</small>
<div class="addReadMore showlesscontent"><p>One marketer’s horror story of getting locked out of his Facebook brand page — and the steps he took to get back in… within 48 hours. Plus: What Google says about those paid links in guest blog posts. How to advertise on the second-biggest search engine in the world. And an update on my project to give sequence-email-spammers a taste of their own medicine.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: See episode notes at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Social Platform That Finally Toppled Facebook</strong>
<small>Jan 15, 2021</small>
<div class="addReadMore showlesscontent"><p>You knew it was big — but now, it’s bigger than Facebook. So why can’t you run ads there? Plus: YouTube moves even closer toward e-commerce integration, browser plugins are not always your friend, and meet the guy who is two password attempts away from the worst year of his life.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: See episode notes at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Is It Possible? Facebook Ads Do Nothing?!</strong>
<small>Jan 14, 2021</small>
<div class="addReadMore showlesscontent"><p>Is it true? Have we been blinded all along and never realized that Facebook ads actually do nothing? Plus: going digital for a very in-person marketing tactic. A new ads platform will test the balance between effective targeting and user privacy. And how much money would Donald Trump make on Twitter if he were a social media influencer?</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: See episode notes at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com</a></li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Special: How Will Apple’s IDFA Changes Affect Digital Marketing</strong>
<small>Jan 13, 2021</small>
<div class="addReadMore showlesscontent"><p>Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll need to adapt our future digital marketing programs.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">http://bit.ly/tidm</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Forget 1st and 3rd Party Data. Meet SECOND-Party Data.</strong>
<small>Jan 12, 2021</small>
<div class="addReadMore showlesscontent"><p>In the looming battle between first-party data and third-party data, won’t somebody think of the middle-child: The second-party data? Yelp may label your location a COVID-risk. Agorapulse is about to raise its prices. The former head of Facebook ads has a new job. And how one small Internet provider’s oddball reaction to American politics may be messing up your social advertising reach.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Ads and Classifieds: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Sources and Transcripts: <a href="http://bit.ly/tidm" rel="noreferrer" target="_blank">http://bit.ly/tidm</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why You’re Missing Comments on Your Ad Campaigns: Our Investigation into Third Party Platforms</strong>
<small>Jan 12, 2021</small>
<div class="addReadMore showlesscontent"><p>It’s one of the most common Facebook ad types. And there’s a very good chance you are not seeing any comments on it. Today, our investigation into why most third-party social media tools can’t see these comments, and why most aren’t telling you.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>When Your Brand Must Pick a Side</strong>
<small>Jan 08, 2021</small>
<div class="addReadMore showlesscontent"><p>What do you post on your social channels when world events demand that your brand picks a side? Also: The shockingly convincing augmented reality feature coming this year. Google has a present for you data nerds. And WhatsApp is NOT doing what everyone says it’s doing.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Social Influencer Campaigns Under Fire</strong>
<small>Jan 07, 2021</small>
<div class="addReadMore showlesscontent"><p>Why is Canada’s largest airline sending social media influencers out to vacation during stay-at-home orders? There’s a new Google algorithm and it may soon change where your brand lands in the search index. And all the fallout from yesterday’s chaos in America.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook Removes the Like Button. (Wait, What?!)</strong>
<small>Jan 06, 2021</small>
<div class="addReadMore showlesscontent"><p>Facebook bids goodbye to the Like button on Facebook brand pages…. This digital marketing tactic killed it this holiday season, and you’ll never guess which one it was (sorry, I’m a little undercaffeinated today)… and the first salvos fired in the newest battle between privacy advocates and digital advertisers, this time: It’s the Podcast industry under fire.</p><p><br/></p><p><strong><em>➡ Review the show: </em></strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong><em>https://RateThisPodcast.com/today</em></strong></a></p><p><em>➡ Join our free Slack community: </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Hi Again. Maybe You Haven’t Received My Email?</strong>
<small>Jan 05, 2021</small>
<div class="addReadMore showlesscontent"><p>It’s not just Facebook that’s going to suffer from Apple’s looming change to ad tracking… yet another huge acquisition in the podcast space — this time, by an unlikely buyer… How well did the user-generated TikTok musical do? And if Shopify is in second place for the biggest e-commerce platform with only 3% market share, who’s number 1? And how do they have 40% share?</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Welcome to 2021. May All Your CPMs be Below Benchmark.</strong>
<small>Jan 04, 2021</small>
<div class="addReadMore showlesscontent"><p>Good news for Facebook GROUP admins and — wait for it... probably bad news for us Facebook Advertisers. A huge acquisition in the podcast space. Google employees form a union. Why is the head of one of the world’s largest e-commerce companies missing? And three myths about getting into YouTube’s trending section — busted!</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>2021 — We Are SO READY For You</strong>
<small>Dec 23, 2020</small>
<div class="addReadMore showlesscontent"><p>Another option for advertising may be opening up soon — and the audience is huge. Will the United Kingdom require you to disclose when a photo your brand posts has been altered? One of the largest video marketing platforms is set to go public. And if you felt like an underachiever in 2020, wait until you hear about Ryan Kaji. You’re gonna hate your life even more.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Boycott? What Boycott?</strong>
<small>Dec 18, 2020</small>
<div class="addReadMore showlesscontent"><p>It’s been a weird year, one mostly marked by declines in lots of metrics — but one channel is up. Way up. Also: Twitter comes up with a bad idea, a popular Wordpress plugin has a massive security hole, and one brand that boycotted Facebook ads is back.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Doofus.</strong>
<small>Dec 17, 2020</small>
<div class="addReadMore showlesscontent"><p>Instagram giveth and Instagram taketh away. Adobe’s big social media addition is a little underwhelming. Twitter goes back to the old days. And LinkedIn reports a bug that may have big consequences for your brand’s reputation.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Huge Changes Coming to Facebook Ads</strong>
<small>Dec 16, 2020</small>
<div class="addReadMore showlesscontent"><p>Breakdowns, gone. Attribution windows, restricted. Real-time reporting, deleted. These are just a few of the massive changes to the Facebook ad platform coming early next year — and you have Apple to blame for it. Today, we breakdown the details as digital marketers around the world struggle to make sense of what’s to come.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Please Click The X Clearly Visible In This Box: 🔲</strong>
<small>Dec 15, 2020</small>
<div class="addReadMore showlesscontent"><p>TikTok goes to the big screen. An easy way to find out the hints Googlers have told us about search performance. And the Facebook bug of the day: You can no longer delete interests from ad campaigns.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>SPOILER: It’s Yellow and Grey, folks.</strong>
<small>Dec 14, 2020</small>
<div class="addReadMore showlesscontent"><p>The whole world is going TikTok including a most unlikely platform… more placements are on the way… Microsoft adds an important tool to its platform — and it’s free… and what are the copywriters at Pantone smoking and how do I get some?</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why Can’t Twitter Keep Things Alive?</strong>
<small>Dec 11, 2020</small>
<div class="addReadMore showlesscontent"><p>T minus five days until your third-party social media tool is forced into big changes… Why is Burger King handing over control of its Instagram account to its competitors? Twitter is shutting things down left, right, and centre… and LinkedIn has good news for those who administer their company’s pages.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Melinda Really Wants You to Click That Link</strong>
<small>Dec 10, 2020</small>
<div class="addReadMore showlesscontent"><p>Instagram fires a shot across TikTok’s bow… Why is Facebook sending you dozens of receipts for the same ad campaign… You could go to prison for a mistake your intern makes… and the terrifying email scam currently targeting marketing agencies.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Shots Fired.</strong>
<small>Dec 09, 2020</small>
<div class="addReadMore showlesscontent"><p>The first salvo in the attempt to break up Facebook is underway. Why hiding your web pages from Google won’t keep you from getting penalized. There’s a new placement available for your Facebook ads. And how one very bad word rocketed a post straight to the top of Reddit this year.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Will This Podcasst Titel Rank Highr?</strong>
<small>Dec 08, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook rolls out a new e-commerce feature just in time for the holidays… but — is it all it’s cracked up to be? A glaring security hole in a popular web site plugin exposed a half million web sites to danger. And ho is exactly is Richard Socher and why does he want to compete with Google?</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Confidential: ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛</strong>
<small>Dec 07, 2020</small>
<div class="addReadMore showlesscontent"><p>Ever tried to hide confidential information by pixelating it? There’s a new program that will see right through those. Also, YouTube busts the most common myths around its search algorithm…. Lead ads on Google can now send that data to pretty much any of your existing tools… and the deadline for TikTok has passed. What next for the popular but beleaguered platform?</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li><strong>Source links and full transcripts: </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Something Fishy is Happening with Messenger</strong>
<small>Dec 04, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook is taking away a big chunk of Messenger for marketers who use third-party tools… Twitter’s change to their ads platform may mean stronger mid-funnel results… There’s yet another post type your content manager will need to create, and this one’s a BIG one…. And you didn’t really need to create that Facebook Messenger ad campaign today, did you?</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Are Shipping Services On The Verge of Collapse?</strong>
<small>Dec 03, 2020</small>
<div class="addReadMore showlesscontent"><p>Don’t be surprised if your the delivery company your brand uses starts refusing to pick your packages up…. Facebook adds some nice enhancements for car dealerships…. A big Google Core update is rolling out today… and what do you do when you have a loyalty program of 100 million people? You start an ad platform, of course.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The One With the Boings In It</strong>
<small>Dec 02, 2020</small>
<div class="addReadMore showlesscontent"><p>Google’s latest move means you probably need to install their Business app on your phone… TikTok and Instagram both test some pretty significant changes to their platforms… has someone cracked open Spotify’s exclusive podcast feeds?.... and the dumpster fire that is the Facebook ads platform burns even hotter today.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"></a><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>In Google’s World, Green Is Blue</strong>
<small>Dec 01, 2020</small>
<div class="addReadMore showlesscontent"><p>The global ad industry suffers its biggest drop in decades… the head of Facebook’s ads platform doesn’t want to hear from you… Which platform will crop the images in your ad campaigns automatically — maybe without you knowing it?… and Google releases a shockingly good documentary about… itself.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong>Today in Digital Marketing is hosted by Tod Maffin (</strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>https://TodMaffin.com</strong></a><strong>) and produced by engageQ digital (</strong><a href="https://engageq.com/" rel="noreferrer" target="_blank"><strong>https://engageQ.com</strong></a><strong>). Subscribe at</strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong> https://TodayInDigital.com</strong></a><strong> or wherever you get your podcasts.</strong></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>English Be Hard</strong>
<small>Nov 30, 2020</small>
<div class="addReadMore showlesscontent"><p>Another platform has entered the vertical stories arena — the same week it suffers the effects of an apparent data breach. Podcast listening is up, but not nearly as much as one industry news site claims it is. There’s a bigger, better Crawl Report inside Search Console. And Google upgrades its PDF parser to be more… well, actually usable.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Did We Say Refunds? We Meant “Ad Credits.”</strong>
<small>Nov 27, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook’s out of control account banning bots are starting to be noticed by big media… You may be owed some credit back on your latest ad campaign — but you’re not going to like how little it is…. And want to rank your brand’s site higher in Google? Why not just program a bot!</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Everything Went to Hell Today and It’s All Amazon’s Fault</strong>
<small>Nov 25, 2020</small>
<div class="addReadMore showlesscontent"><p>There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business. And Twitter might take away your blue checkmark.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook’s New Algorithm Looks for “Good” in the World</strong>
<small>Nov 24, 2020</small>
<div class="addReadMore showlesscontent"><p>Snapchat has a million dollars to give you — all you need to do: Use its TikTok clone… Buffer adds a long-missing channel to its analytics product… Twitter’s going to start handing out blue checkmarks again… And good news for you Google Workspace people who work with partners that are Microsoft shops.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Google Sued Over “Fake” Reviews</strong>
<small>Nov 23, 2020</small>
<div class="addReadMore showlesscontent"><p>Social media comments on Black Friday posts are up… WAY up…. How do you get negative reviews made by a fake person off your Google profile? One car salesman’s taking Google to COURT to try. Some nice updates to Snapchat’s campaign offerings… Google Ads’s desktop app gets an upgrade… and Twitter is not having a good Fleet week.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>[SECURE]</strong>
<small>Nov 20, 2020</small>
<div class="addReadMore showlesscontent"><p>You’ve got more options now for Instagram influencer campaigns…. What younger podcast listeners want in the shows they subscribe to… Google Ads has a new insights panel that may actually be useful… Microsoft gives you yet another reason to upgrade your web site… and Snapchat Buys TikTok.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Face Coverings: Show Them in Ads or Not?</strong>
<small>Nov 19, 2020</small>
<div class="addReadMore showlesscontent"><p>In your next online video ad, should you reference the pandemic? We have some numbers. Microsoft adds a new support channel for digital marketers. A possible gig for those of you in the SEO space. And I think I didn’t screw up the livestream today.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>A thick jungle canopy and a dark body of water.</strong>
<small>Nov 18, 2020</small>
<div class="addReadMore showlesscontent"><p>Google may be changing your campaign without your permission. YouTube may soon place ads on your brand’s videos, also without your permission. You can buy TV ads through a portal now. Facebook apparently has a new Relaxed Moderation flag for brand assets. And the top trending colour for 2021 reads like a bad LSD trip.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Watch me produce this live at </em></strong><a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank"><strong><em>twitch.tv/todmaffin</em></strong></a><strong><em> (about 12-3 PT weekdays)</em></strong></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Twitter’s “Fleets” Are Off to a Bad Start</strong>
<small>Nov 17, 2020</small>
<div class="addReadMore showlesscontent"><p>YouTube wants you to try its new ad placement… consumers want you to pay better attention to how you handle their data…. Google wants you to be smarter about how your campaigns compete in the market… And Facebook wants you to send more cease and desist notices.</p><p><br/></p><p><em>Get a $100 ad credit toward your first LinkedIn ad campaign at </em><a href="http://linkedin.com/digital" rel="noreferrer" target="_blank"><em>http://linkedin.com/digital</em></a></p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Leave a voicemail: </em></strong><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/voicemail</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><p>https://vurbl.com/station/4uJQqksEaxQ/</p><p>https://vurbl.com/station/4m0BITGzGvb/</p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Pocketing a Smurf Monkey for LOLz and Elo</strong>
<small>Nov 16, 2020</small>
<div class="addReadMore showlesscontent"><p>Are your leads disappearing from your inbox before you can get to them? Google wants you to back off being so damned specific with your keywords. How will Facebook’s new moderation system affect reviews of ad campaigns? And Honda goes digital for its car reveal: On a most unlikely platform.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Leave a voicemail: </em></strong><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/voicemail</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Doctor is In 🏥</strong>
<small>Nov 13, 2020</small>
<div class="addReadMore showlesscontent"><p>Why are the best-performing ads on TikTok those where the subject’s face is far away? A new Mac operating system is out — what does that mean for the marketing and design tools you use every day. Some excellent tips on how to use WhatsApp to sell more things. Why #DeleteFacebook is trending again today. And the Doctor is In — your chance to get your burning digital marketing question answered by an expert.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><strong><em>➡ Leave a voicemail: </em></strong><a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/voicemail</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Spoiler: That Wasn’t Insurance You Just Bought.</strong>
<small>Nov 12, 2020</small>
<div class="addReadMore showlesscontent"><p>Your next source of product sales could soon come from WhatsApp… Snapchat will certify you on its ads platform for free… a clever marketing campaign provides insurance that’s not actually insurance… Twitter Stories are almost here… and yes, Google My Business has some issues today.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Meet Your Favourite New Marketing Metric</strong>
<small>Nov 10, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook has found a new way to make digital marketers’ lives miserable. Do you know Bing’s algorithm? Because Bing doesn’t. What effect has COVID-19 had on B2B marketing? We bust some myths around YouTube’s recommendation engine. And the world has a new marketing metric you’ll like — one invented by Pinterest.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The End of the Single-Day Sale Event?</strong>
<small>Nov 09, 2020</small>
<div class="addReadMore showlesscontent"><p>Has the pandemic killed the single-day sale event? Facebook’s new feature is good news for DTC marketers. Netflix tries its hand at good old-fashioned TV. And the reason I’m climbing two flights of stairs every hour now.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook’s Ads Platform is Falling to Pieces</strong>
<small>Nov 06, 2020</small>
<div class="addReadMore showlesscontent"><p>Mass chaos among Facebook advertisers as the platform starts handing out huge numbers of erroneous account bans… How are hundreds of Google My Business profiles being hijacked and is YOUR brand’s profile at risk? What happened when two digital marketing tools moved away from the consumer space? Spoiler: They became profitable. And Microsoft just made it a lot easier to target people who are likely to buy things during Black Friday.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>How to Jump the TikTok Algorithm Queue</strong>
<small>Nov 05, 2020</small>
<div class="addReadMore showlesscontent"><p>Your brand’s web site is ranking higher in Google — then why is your traffic and click-through rate DOWN? Google’s new holiday guide has some solid advice for e-commerce managers, your podcast download stats may look different, and the pop culture history behind a new effect being tested on Facebook organic posts.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>AI Wrote This Podcast Title</strong>
<small>Nov 04, 2020</small>
<div class="addReadMore showlesscontent"><p>Now that the American election day is behind us, did California adopt that bill that would restrict how digital marketing is done? How can artificial intelligence drive more conversions for your email campaigns? And Instagram is working on a big change — but — social media community manager — you’re actually going to love this one.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Schooner Tuna: The Tuna With a Heart. 🍣</strong>
<small>Nov 03, 2020</small>
<div class="addReadMore showlesscontent"><p>Microsoft adds some fairly customizable ad extensions, LinkedIn’s new company engagement report is out, the clever new way hackers are compromising your brand’s web site, Facebook removes the ability to see breakdowns.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook Drops Location-Tagging, Because Of Course They Did.</strong>
<small>Nov 02, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook drops support for location-tagging… Instagram temporarily pulls one of its discovery features and that might spell reduced web visits for you… a big change to Google Ads campaigns…. TikTok’s latest reprieve comes from an unlikely source… and which digital platform had its first recorded DROP in ad revenues last quarter?</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>SPECIAL: How Spotify is Changing the Podcast Ad Industry</strong>
<small>Oct 30, 2020</small>
<div class="addReadMore showlesscontent"><p>In this special extended episode, Brian Barlatta from the Sounds Profitable newsletter discusses how the ad industry is being forced to adapt with Spotify's changes to podcast tech.</p><p><br/></p><p>Subscribe free to Sounds Profitable at <a href="https://soundsprofitable.com/" rel="noreferrer" target="_blank">SoundsProfitable.com</a></p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Secret Candy Machine, Revealed 🎃</strong>
<small>Oct 29, 2020</small>
<div class="addReadMore showlesscontent"><p>An inside look at how Google determines if your web content is trustworthy… getting data from Twitter just keeps getting more expensive… Mailchimp may kick you off its service if it doesn’t like the content of your emails… and, I know this will shock you, but guys — there’s a bug in Facebook’s ads platform. I know right? Who knew?</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Leave a voicemail at <a href="http://todayindigital.com/voicemail" rel="noreferrer" target="_blank">TodayInDigital.com/voicemail</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p><strong><em>Today in Digital Marketing</em> is produced by </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Magic Frequency is 5.5. Tell No-one. 🤫</strong>
<small>Oct 28, 2020</small>
<div class="addReadMore showlesscontent"><p>How many ad impressions are TOO many? Will we all need to learn Apple SEO soon? Agorapulse and Google Ads both make some nice tweaks to their platforms. And the new metric we all needed for 2020 is here: Rage Clicks.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Facebook Ads’ “First Time Impression Ratio” Problem</strong>
<small>Oct 27, 2020</small>
<div class="addReadMore showlesscontent"><p>Why is Facebook showing your ad to the same people over and over again? A huge development for people who sell things online… Pinterest and Instagram both add announce welcome platform upgrades… and an inside look at the American military’s social media negative-response strategy.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Marketing Campaign You Wish You’d Thought Of</strong>
<small>Oct 26, 2020</small>
<div class="addReadMore showlesscontent"><p>What happens when you remove the Facebook Comments from your company’s blog? Less toxicity and less time spent on site. Why a change to Chipotle’s mobile app is tapping into the hearts of younger diners… The marketing campaign we all wish we’d have thought of… and it’s the ridiculous Facebook ad denial of the day.</p><p><br/></p><p><strong><em>➡ Join our free Slack community! </em></strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong><em>TodayInDigital.com/slack</em></strong></a></p><p><br/></p><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>9rlqcsUg1wxnhT9uDC9X</p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Next Great Ad Placement: Airpods?!</strong>
<small>Oct 23, 2020</small>
<div class="addReadMore showlesscontent"><p><strong>The next big ad placement could be Airpods…. A decision by the Trump administration will have far-reaching effects for local businesses who want to use radio to advertise... Spotify launches a live show that’s customized to each user… and Facebook takes away yet another thing that digital marketers have relied on. But don’t worry. They’ve made a podcast. About resiliency.</strong></p><p><br/></p><p><em>➡ Join our Slack community! </em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em>TodayInDigital.com/slack</em></a></p><p><br/></p><p><em>➡ Tod’s local Nanaimo podcast: </em><a href="https://nanaimochronicles.com/" rel="noreferrer" target="_blank"><em>NanaimoChronicles.com</em></a></p><h3><br/></h3><h3><strong>HELP SPREAD THE WORD:</strong></h3><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><h3><br/></h3><h3><strong>ABOUT THE PODCAST:</strong></h3><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Source links and full transcripts: <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><h3><br/></h3><h3><strong>TOD’S SOCIAL MEDIA:</strong></h3><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why Did ROAS Drop During Amazon's Biggest Day?</strong>
<small>Oct 22, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook adds both features and fees to its e-commerce platform… Yes, Twitter’s ad platform changed a little yesterday… If Amazon’s Prime Day was so successful, why was Return on Ad Spend down… and a reminder: T-Minus two days before Facebook and Instagram embedded posts may break your brand’s web site.</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>🚨 Facebook is Turning ON Campaigns You’ve Turned OFF</strong>
<small>Oct 21, 2020</small>
<div class="addReadMore showlesscontent"><p>Check your Facebook ad campaigns closely — because it seems Facebook’s bots are messing with them again…. Snapchat may not get the headlines, but they’re still getting the eyeballs… How will the antitrust lawsuit against Google affect your Google ad campaigns… and, if these 1500 British people are anything to go by, we’re all doomed, friends.</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Problem with Facebook’s Email to (Some) Advertisers</strong>
<small>Oct 20, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook says the price of ads are about to drop…. Some updates from LinkedIn’s new live events platform that marketers will love… Sprout Social adds integration with Glassdoor… and the digital ad industry gets another spanking from the European Union.</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>I Could Talk All Day With You, If You Want To.</strong>
<small>Oct 19, 2020</small>
<div class="addReadMore showlesscontent"><p>Hashtags are back, baby, and this time they’re superpowered… does one slow page on your brand’s web site affect the Google ranking on your WHOLE site?... Instagram’s new feature for influencers may be good news for some brands…. And it’s coming, soon… Instagram DMs in your third-party platform of choice.</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Old Facebook UI is Back! (for Page Admins)</strong>
<small>Oct 16, 2020</small>
<div class="addReadMore showlesscontent"><p>Hope you’re keeping your business’s wait times in check, because Google’s about to disclose how fast you serve customers… There appears to be a secret back-door to getting the old Facebook design back, and I’ll show you how to find it… the record labels have started coming after podcasts… and why did Wix today disclose a password breach more than two years after it happened?</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Why Google May Delete Your Web Site in Five Months</strong>
<small>Oct 15, 2020</small>
<div class="addReadMore showlesscontent"><p>Forget mobile-first indexing, it’s mobile-ONLY indexing… and Google may delete your brand’s web site from its index in a matter of months if you’re not compliant… A new Wordpress feature might give your company’s content more reach, but is it the RIGHT thing to do?... Ipsos identify five important trends you should know about going into a pandemic-laden holiday season… and your spreadsheet is going to get smarter soon.</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>What a Sex Toy Blogger Can Teach You About Content Marketing</strong>
<small>Oct 14, 2020</small>
<div class="addReadMore showlesscontent"><p>There’s a new Google Analytics out, and if you spend your days thinking about the customer lifecycle, you’re gonna love it… Wendy’s clever Twitter campaign tied retweets to discounts… You can now use music in your podcasts if you’re hosted on Anchor — and you’re willing to lose 93% of your audience… and why the best advice you’ll receive this year on content marketing will come from a sex-toy blogger.</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><p><br/></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>You’re #1! (Well, you’re actually #6.)</strong>
<small>Oct 13, 2020</small>
<div class="addReadMore showlesscontent"><p>YouTube is quietly asking top creators to help it build a product catalog for future direct sales… some good news about your job prospects as a digital marketer… why you should consider deleting any disapproved ad campaigns from your Facebook ads manager… new brand options for Amazon ads… and more behind the scenes on the monetization of this podcast: this time — the first programmatic campaign is approved.</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>It’s Thanksgiving Weekend! (No, it really is.)</strong>
<small>Oct 09, 2020</small>
<div class="addReadMore showlesscontent"><p>Microsoft plans to point people AWAY from your product pages. Or maybe route people TO them. It all depends on your product’s pricing. Plus, Instagram finally adds the one thing missing the most from Reels… Yelp plans to call out racist businesses… and your Google My Profile may be giving wrong information to customers about how busy you are.</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The End of the Retweet?</strong>
<small>Oct 08, 2020</small>
<div class="addReadMore showlesscontent"><p>Is Twitter getting rid of retweets?… Facebook says about the removal of the 28-day attribution window: “Naw, bro, we were just kidding!”... Microsoft’s new platform will let you manage pretty much everything — including your brand’s Facebook and Google campaigns… and vertical Stories are heading to a most unlikely home.</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Classified Ads: <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">TodayInDigital.com/classifieds</a> </li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Hootsuite Has Lost Its Soul</strong>
<small>Oct 07, 2020</small>
<div class="addReadMore showlesscontent"><p>Hootsuite fires an employee who spoke out about its contract with a controversial U.S. government agency, big news for big brands who use big data, why is Canada’s public broadcaster getting out of the podcast business, Google wants you to tell better stories, and just when you thought SEPTEMBER was bad for Facebook ad performance...</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><p><br/></p><p><br/></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>🎶 I’m a Can of Soup</strong>
<small>Oct 06, 2020</small>
<div class="addReadMore showlesscontent"><p>Google introduces call display for your Google My Business calls… a U.S. Supreme Court case could dramatically shift the ownership structures of TV stations… One big platform throws its weight behind Web Stories… and the TikTok duet that got duetted and duetted and may have become one of the single most impressive pieces of amateur musical theatre in history.</p><p><br/></p><p><strong>Join our Slack community! </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p><br/></p><p><strong>Not subscribed yet? Subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>A Spreadsheet Is Not a Database</strong>
<small>Oct 05, 2020</small>
<div class="addReadMore showlesscontent"><p>Is that cookie disclosure banner on your web site pulling you down in Google rankings? Instagram gets closer to e-commerce integration in its TikTok clone… The largest growing demographic of podcast listeners are teenagers… and how a single Excel spreadsheet is all that anybody is talking about in the U.K. today.</p><p><br/></p><p><em>Brought to you today by the Keep Optimising podcast: </em><a href="https://keepoptimising.com/" rel="noreferrer" target="_blank"><em>KeepOptimising.com</em></a></p><p><br/></p><p><strong>Not subscribed yet? Get direct subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li><strong>Our Slack community: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></li><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>When Image Cropping Goes Horribly Wrong</strong>
<small>Oct 02, 2020</small>
<div class="addReadMore showlesscontent"><p>One big advertiser is driving up the prices of ads on Facebook. And I promise — you will not guess which company that is. Also, Google adds some nice new tools to its online spreadsheet, Twitter apologizes for the way it’s been cropping your images, and changes to Facebook Groups means you may have a very powerful new placement at your disposal.</p><p><br/></p><p><em>Brought to you today by the Keep Optimising podcast: </em><a href="https://keepoptimising.com/" rel="noreferrer" target="_blank"><em>KeepOptimising.com</em></a></p><p><br/></p><p><strong>Not subscribed yet? Get direct subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li><strong>Our Slack community: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></li><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Idiot Sandwich</strong>
<small>Oct 01, 2020</small>
<div class="addReadMore showlesscontent"><p>YouTube’s new AI bots may break your brand’s web site… Are you optimizing for PAA SEO? The surprising places social media influencers are showing up… and why Gordon Ramsay is absolutely killing it on the most unlikely of social networks.</p><p><br/></p><p><em>Brought to you today by the Keep Optimising podcast: </em><a href="https://keepoptimising.com/" rel="noreferrer" target="_blank"><em>KeepOptimising.com</em></a></p><p><br/></p><p><strong>Not subscribed yet? Get direct subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><ul><li>Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</li><li>Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </li></ul><p><br/></p><p>ABOUT THE PODCAST:</p><ul><li><strong>Our Slack community: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></li><li>Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </li><li>Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></li><li>Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </li><li>Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </li><li>Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</li></ul><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><ul><li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></li><li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></li><li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></li><li>TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffi</a></li><li>Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (game livestreaming)</li></ul><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>How a Lawsuit About a Video Game May Affect Your UGC Strategy</strong>
<small>Sep 30, 2020</small>
<div class="addReadMore showlesscontent"><p>Has your digital agency run afoul of a new Trump administration order? How a lawsuit over a video game might affect your social media strategy. Google will give you a full user experience audit — of your competitors… and how good will this new web analytics tool be when it promises it won’t track your web site visitors.</p><p><br/></p><p><em>Brought to you today by the Keep Optimising podcast: </em><a href="https://keepoptimising.com/" rel="noreferrer" target="_blank"><em>KeepOptimising.com</em></a></p><p><br/></p><p><strong>Not subscribed yet? Get direct subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><p>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</p><p>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a></p><p><br/></p><p>ABOUT THE PODCAST:</p><p><strong> • Our Slack community: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></p><p>• Advertising: <a href="https://redcircle.com/brands" rel="noreferrer" target="_blank">RedCircle.com/brands</a> and <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a></p><p>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a></p><p>• Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a></p><p>• Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</p><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><p>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> </p><p>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> </p><p>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </p><p>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a></p><p>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (video game livestreaming)</p><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a></p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Facebook Feature Nobody Asked For</strong>
<small>Sep 29, 2020</small>
<div class="addReadMore showlesscontent"><p>Microsoft’s ads platform will keep your ads off from bad web sites… More details on the looming elimination of Facebook’s 28-day attribution windows… Twitter’s new accessibility project will add one more task to your digital marketing To Do list… and why there is a full two-second gap of dead-air in today’s episode.</p><p><br/></p><p><strong>Not subscribed yet? Get direct subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><p> • Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</p><p> • Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </p><p><br/></p><p>ABOUT THE PODCAST:</p><p><strong> • Our Slack community: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p> • Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </p><p> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a> </p><p> • Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><p> • Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </p><p> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</p><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><p> • Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> </p><p> • LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> </p><p> • Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </p><p> • TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a> </p><p> • Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> (video game livestreaming)</p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>Oh god. Not the coffee machines.</strong>
<small>Sep 28, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook’s latest change could mean you won’t be able to see conversion data on your campaigns… Apple’s latest acquisition is all about those sweet sweet podcast advertising dollars… Platforms with inflammatory content are hurting the performance of your ad campaigns… and hackers have found a way in to the single most important weapon in a digital marketer’s arsenal.</p><p><br/></p><p><strong>Not subscribed yet? Get direct subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a> </p><p><br/></p><p>HELP SPREAD THE WORD:</p><p> • Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</p><p> • Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> </p><p><br/></p><p>ABOUT THE PODCAST:</p><p><strong> • Our Slack community: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p><p> • Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </p><p> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a> </p><p> • Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><p> • Email list: <a href="http://todayindigital.com/email" rel="noreferrer" target="_blank">TodayInDigital.com/email</a> </p><p> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</p><p><br/></p><p>TOD’S SOCIAL MEDIA:</p><p> • Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> </p><p> • LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> </p><p> • Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> </p><p> • TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a> </p><p> • Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a> </p><p><br/></p><p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> </p><br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>The Custom Audience You Should Be Using</strong>
<small>Sep 25, 2020</small>
<div class="addReadMore showlesscontent"><p>They tried to compete with Buzzfeed, and they lost… Facebook adds content plugins to Ads Manager… the custom audience you’re NOT using but probably should try… Google adds more pandemic-friendly labels for your product ads… and is the Ring company trying to pull one over on all of us?</p>
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<strong>Zuckerberg... You Still With Me, Bro?</strong>
<small>Sep 24, 2020</small>
<div class="addReadMore showlesscontent"><p>In the alternate universe we’re all living in now, one marketer has found that using an insane amount of text in Facebook ads actually drives better results now… Hootsuite is having a very bad day… Reddit adds some nice protections for brands that are a little risk-sensitive… Please welcome the newest member of the vertical Stories club… and LinkedIn adds some surprisingly useful upgrades.</p>
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<strong>Why Cinema Ads May Be In Your Next Media Spend</strong>
<small>Sep 23, 2020</small>
<div class="addReadMore showlesscontent"><p>The places you’re buying ads are NOT the places where consumers want you to be... Google confirms that reviews mean everything to local SEO… Amazon puts another restriction on advertising on its platform — and this one might get them into trouble with the regulators… and the single tweet that might become known as the cheapest, simplest, and most effective political ad in the history of the world.</p>
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<strong>OMG THEY’RE ACTUALLY DOING IT</strong>
<small>Sep 22, 2020</small>
<div class="addReadMore showlesscontent"><p>Three small announcements you WANTED to hear from Facebook, and one big one you didn’t... TikTok and Oracle give a masterclass in how to screw up a simple p.r. Announcement… and Mailchimp turns to artificial intelligence to power the next generation of its platform.</p>
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<strong>🎵 Do You Remember... How the Stars Stole the Night Away?</strong>
<small>Sep 21, 2020</small>
<div class="addReadMore showlesscontent"><p>Does hosting your brand’s web site on a shared server negatively affect your Google position? Facebook adds new intellectual property protection for brands…. Amazon adds a whole new placement — and it’s a big one… And you blew it. Your brand could have owned today — every year, you could have owned this day. But you don’t. Because you blew it.</p>
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<strong>Will Your Web Pages Break on October 24th?</strong>
<small>Sep 18, 2020</small>
<div class="addReadMore showlesscontent"><p>34 days and counting before millions of web pages are due to break — all because of a change being made by Facebook… Google will now let publishers place first-party cookies on their brand’s site… Neilson unveils a massive database of marketing benchmarks to help you understand how well YOUR digital campaigns are doing…. And the TikTok drama train continues today.</p>
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<strong>#Mel_Is_Having_A_Very_Bad_Day</strong>
<small>Sep 17, 2020</small>
<div class="addReadMore showlesscontent"><p>We’re starting to understand just how many keywords are being dropped from Google Ads reports… Facebook launches a whole new platform for managing your business — I know, I know… YouTube makes one of the most significant upgrades to its targeting in its history… and an update from the digital marketer in our Slack community who’s been locked out of her Facebook account for weeks now.</p>
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<p>HELP SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> <br/>ABOUT THE PODCAST:<br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a> <br/>• Our Slack community: <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">TodayInDigital.com/slack<br/></a> • Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> <br/>• Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a></p>
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<strong>🎂 = 1</strong>
<small>Sep 16, 2020</small>
<div class="addReadMore showlesscontent"><p>A new feature on Facebook could get more brands into doing Live broadcasts… both Amazon and Apple announce BIG bets they’ve placed on podcasting… and does having the keywords you want to rank for in your domain name help or hurt your listing. What Google says is different than what most people believe.</p>
<p><strong>MY FUNDRAISER FOR ADDICTIONS TREATMENT: </strong><a href="http://bit.ly/todrun" rel="noreferrer" target="_blank"><strong>http://bit.ly/todrun</strong></a><strong><br/>Not subscribed yet? Get direct subscribe links at </strong><a href="https://todayindigital.com/" rel="noreferrer" target="_blank"><strong>TodayInDigital.com</strong></a></p>
<p>HELP SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> <br/>ABOUT THE PODCAST:<br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a> <br/>• Our Slack community: <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">TodayInDigital.com/slack</a></p>
<p>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> <br/>• Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a></p>
<p>Source links and full transcripts at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a></p>
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<strong>Split-Test Your ORGANIC Posts (!)</strong>
<small>Sep 15, 2020</small>
<div class="addReadMore showlesscontent"><p>The one marketing tactic that consumers say will bring them BACK to your bricks-and-mortar store… Instagram is thinking about letting links in captions be tappable — for a price… Facebook’s quick new ad format has one potentially big tradeoff… and I have the proof, friends, that humanity is going to hell.<strong><br/>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong><br/></a><strong>SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> <br/><strong>ABOUT THE PODCAST:</strong><br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a><br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> <br/>• Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a></p>
<p>Source links are in the transcript (visit <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> and click today’s episode).</p>
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<strong>The Greatest Bait-and-Switch in Business History?</strong>
<small>Sep 14, 2020</small>
<div class="addReadMore showlesscontent"><p>Did TikTok just pull the greatest bait and switch in business history? YouTube has an exciting new metric (god, what has my life become). And Facebook’s auto-bans are becoming so frequent that hackers are now copying them.<strong><br/>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong><br/></a><strong>SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> <br/><strong>ABOUT THE PODCAST:</strong><br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> <br/>• Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a></p>
<p>Source links are in the transcript (visit <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> and click today’s episode).</p>
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<strong>When Lawyers Try to Write Marketing Emails</strong>
<small>Sep 11, 2020</small>
<div class="addReadMore showlesscontent"><p>Podcasts borrow inspiration from programmatic ad technology... Yes, that was a scary email you got from YouTube. No, you don’t have to worry about it. How to reposition your brand’s content to be more friendly to voice assistants… and the final word from Google: Does having lots of words on all your brand’s web pages help or hurt your company’s search engine ranking?<strong><br/>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong><br/></a><strong>SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> <br/><strong>ABOUT THE PODCAST:</strong><br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> <br/>• Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a></p>
<p>Source links are in the transcript (visit <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> and click today’s episode).</p>
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<strong>🎵 The Whole World’s a Blur When You Waste Time With Me</strong>
<small>Sep 10, 2020</small>
<div class="addReadMore showlesscontent"><p>And you thought the GDPR was bad. Wait until you hear what Europe just told Facebook to do. The most downloaded social media app last month was the most beleaguered. Adding the latest label to your brand’s Google listing may be more about politics than promotion. And the data’s in — if you want your Brand Awareness campaign to work, show your ads to more young people.<br/><strong><br/>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong><br/></a><strong>SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> <br/><strong>ABOUT THE PODCAST:</strong><br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> <br/>• Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a></p>
<p>Source links are in the transcript (visit <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> and click today’s episode).</p>
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<strong>Facebook to Restrict How Many Ads You Can Run</strong>
<small>Sep 09, 2020</small>
<div class="addReadMore showlesscontent"><p><strong>Spotify is burning up the podcast charts, in all the wrong ways… Facebook’s putting ads on sites that never asked for ads… How Pinterest’s algorithm changes could affect your brand’s content strategy… and the World Health Organization paying an influencer to talk up contact tracing… an influencer that is completely computer-generated.<br/>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong><br/></a><strong>SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">RateThisPodcast.com/today</a> <br/><strong>ABOUT THE PODCAST:</strong><br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> <br/>• Theme music: Mark Blevis (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">/tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a></p>
<p>Source links are in the transcript (visit <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">TodayInDigital.com</a> and click today’s episode).</p>
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<strong>The One File That Can De-List Your Site from Google</strong>
<small>Sep 08, 2020</small>
<div class="addReadMore showlesscontent"><p>Microsoft’s new tool could help keep you from making the one change that can completely screw up your brand’s web site… a big security warning for those of you who use Wordpress… and here’s what happens when you fire your SEO company — and they don’t like it. Spoiler: It’s not good.<strong><br/>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>http://TodayInDigital.com/slack</strong><br/></a>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">http://bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">http://RateThisPodcast.com/today</a> <br/>ABOUT THE PODCAST:<br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">http://TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a> <br/>• Theme music: Mark Blevis (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">http://tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">http://twitch.tv/todmaffin</a> <br/>• Tod’s Twitter list of digmktg sources: <a href="https://twitter.com/i/lists/1182697350948503553" rel="noreferrer" target="_blank">https://twitter.com/i/lists/1182697350948503553</a></p>
<p>Source links are in the transcript (visit <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://todayindigital.com</a> and click today’s episode).</p>
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<strong>Everybody Hates Google</strong>
<small>Sep 04, 2020</small>
<div class="addReadMore showlesscontent"><p>More details on the change to Google Ads that many digital marketers are saying will have a staggeringly negative effect on their campaigns… Meanwhile, Microsoft’s ad platform adds perhaps its biggest upgrade ever — one that you B2B marketers will love… TikTok opens the door to a whole bunch of third-party digital management platforms, all while Snapchat just had one of its best months ever. And a warning if you’re running ad campaigns this weekend… you may want to hit the Pause button before you close your laptop for the weekend.</p>
<p><strong>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>http://TodayInDigital.com/slack</strong><br/></a>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">http://bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">http://RateThisPodcast.com/today</a></p>
<p>ABOUT THE PODCAST:<br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a><br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">http://TodayInDigital.com/ads</a><br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a><br/>• Theme music: Mark Blevis (all other music licensed by Source Audio)</p>
<p>TOD’S SOCIAL MEDIA:<br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a><br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a><br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a><br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">http://tiktok.com/@todmaffin</a><br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">http://twitch.tv/todmaffin</a></p>
<p><strong>Sources and links referenced in this show can be found in the transcript — visit </strong><a href="http://todayindigital.com/" rel="noreferrer" target="_blank"><strong>http://todayindigital.com</strong></a><strong> and click today’s episode.</strong></p>
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<strong>(not provided)</strong>
<small>Sep 02, 2020</small>
<div class="addReadMore showlesscontent"><p>Google hates you and to prove it, they’ve taken away one of the single most helpful parts of their ads dashboard…. Meanwhile, LinkedIn adds some nice new features for people who administer their company’s page… and I swear I’m going to make this a daily feature — it’s the Facebook Ad Platform Bug of the Day! Hold onto your hats, friends. This one’s a doozy.<br/><strong>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>http://TodayInDigital.com/slack</strong><br/></a>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">http://bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">http://RateThisPodcast.com/today</a> <br/>ABOUT THE PODCAST:<br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">http://TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a> <br/>• Theme music: Mark Blevis (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">http://tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">http://twitch.tv/todmaffin</a></p>
<p>SOURCES:</p>
<ol>
<li>Shopify SEO: <a href="https://www.contentkingapp.com/academy/shopify-seo/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.contentkingapp.com/academy/shopify-seo/?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://support.google.com/adspolicy/answer/10014384?hl=en&ref_topic=29265&utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://support.google.com/adspolicy/answer/10014384?hl=en&ref_topic=29265&utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://www.seroundtable.com/google-ads-search-terms-report-hiding-30046.html?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-ads-search-terms-report-hiding-30046.html?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://www.socialmediatoday.com/news/google-adds-new-ad-tools-for-retailers-ahead-of-the-holiday-push/584546/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/google-adds-new-ad-tools-for-retailers-ahead-of-the-holiday-push/584546/?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://marketingland.com/linkedin-lets-page-owners-view-sort-learn-more-about-their-followers-281293?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://marketingland.com/linkedin-lets-page-owners-view-sort-learn-more-about-their-followers-281293?utm_campaign=TodayInDigital.com</a></li>
</ol>
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<strong>Why My Zoom Background is of Iceland</strong>
<small>Sep 01, 2020</small>
<div class="addReadMore showlesscontent"><p>While TikTok is poised to announce its buyer, it also announces a significant expansion into direct e-commerce… Wordpress fixes the bug that broke millions of brand web sites… Google says it will start applying a tax to advertising in some countries… and a clever digital campaign from a beer company that’s centered on the Zoom video meeting app.<strong><br/>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>http://TodayInDigital.com/slack</strong><br/></a>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">http://bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">http://RateThisPodcast.com/today</a> <br/>ABOUT THE PODCAST:<br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">http://TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a> <br/>• Theme music: Mark Blevis (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">http://tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">http://twitch.tv/todmaffin</a></p>
<p>SOURCES:</p>
<ol>
<li>PodcastPage: <a href="https://podcastpage.io/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://podcastpage.io/?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://www.theverge.com/2020/8/31/21408539/tiktok-teespring-merchandise-apparel-commerce-monetization?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.theverge.com/2020/8/31/21408539/tiktok-teespring-merchandise-apparel-commerce-monetization?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://www.seroundtable.com/google-my-business-attributes-desktop-labels-30040.html?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-my-business-attributes-desktop-labels-30040.html?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://www.marketingdive.com/news/coors-light-turns-favorite-video-chat-backgrounds-into-real-vacations/584441/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/coors-light-turns-favorite-video-chat-backgrounds-into-real-vacations/584441/?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://wersm.com/netflix-opens-up-some-of-its-content-to-free-viewing/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://wersm.com/netflix-opens-up-some-of-its-content-to-free-viewing/?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://www.searchenginejournal.com/pinterest-tests-product-ratings-best-seller-labels-more/379472/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/pinterest-tests-product-ratings-best-seller-labels-more/379472/?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://www.searchenginejournal.com/wordpress-5-5-1-maintenance-release/379486/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/wordpress-5-5-1-maintenance-release/379486/?utm_campaign=TodayInDigital.com</a></li>
</ol>
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<strong>Here’s Your CTA: [LISTEN NOW]</strong>
<small>Aug 31, 2020</small>
<div class="addReadMore showlesscontent"><p>Here come the world’s first voice coupons. Also: California takes a hardline on marketers who run afoul of its new privacy legislation… Yes, Google text ads are gone (at least for some people)... and the one simple change to your Instagram content strategy that will get you more engagement. <br/>JOIN OUR SLACK COMMUNITY!<br/>• Click: <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">http://TodayInDigital.com/slack<br/></a>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">http://bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">http://RateThisPodcast.com/today</a> <br/>ABOUT THE PODCAST:<br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">http://TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a> <br/>• Theme music: Mark Blevis (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">http://tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">http://twitch.tv/todmaffin</a></p>
<p>SOURCES:</p>
<p><a href="https://www.agorapulse.com/social-media-lab/facebook-link-ads-cta/amp/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.agorapulse.com/social-media-lab/facebook-link-ads-cta/amp/?utm_campaign=TodayInDigital.com</a></p>
<p><a href="https://www.cnn.com/2020/08/30/tech/internet-outage-cloudflare/index.html" rel="noreferrer" target="_blank">https://www.cnn.com/2020/08/30/tech/internet-outage-cloudflare/index.html</a></p>
<p><a href="https://www.mediapost.com/publications/article/355245/most-consumers-will-not-shop-in-stores-this-black.html?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/355245/most-consumers-will-not-shop-in-stores-this-black.html?utm_campaign=TodayInDigital.com</a></p>
<p><a href="https://streetfightmag.com/2020/08/31/california-attorney-general-targets-low-hanging-fruit-for-ccpa-non-compliance/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://streetfightmag.com/2020/08/31/california-attorney-general-targets-low-hanging-fruit-for-ccpa-non-compliance/?utm_campaign=TodayInDigital.com</a></p>
<p><a href="https://www.marketingdive.com/news/unilever-target-partner-for-voice-powered-ads-on-peacock/584395/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/unilever-target-partner-for-voice-powered-ads-on-peacock/584395/?utm_campaign=TodayInDigital.com</a></p>
<p><a href="https://www.searchenginejournal.com/instagram-carousels/379311/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/instagram-carousels/379311/?utm_campaign=TodayInDigital.com</a></p>
<p><a href="https://www.searchenginejournal.com/updated-adsense-reporting/379321/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/updated-adsense-reporting/379321/?utm_campaign=TodayInDigital.com</a></p>
<p><a href="https://searchengineland.com/is-google-prepping-to-phase-out-etas-339964?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://searchengineland.com/is-google-prepping-to-phase-out-etas-339964?utm_campaign=TodayInDigital.com</a></p>
<p><a href="https://about.ads.microsoft.com/en-us/blog/post/august-2020/asset-performance-ratings-responsive-search-ads?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://about.ads.microsoft.com/en-us/blog/post/august-2020/asset-performance-ratings-responsive-search-ads?utm_campaign=TodayInDigital.com</a></p>
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<strong>The Facebook Engineering Comedy Hour</strong>
<small>Aug 28, 2020</small>
<div class="addReadMore showlesscontent"><p>The busy back-to-school marketing season isn’t so busy this year, and that could spell savings in your ad budgets… digital marketers are NOT abandoning their martech tools in this time of reduced budgets…. And we mark the day — today — when Facebook’s Ad Platform status page is pure comedy.<br/><strong>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>http://TodayInDigital.com/slack</strong><strong><br/></strong><br/></a>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">http://bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">http://RateThisPodcast.com/today</a> <br/>ABOUT THE PODCAST:<br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">http://TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a> <br/>• Theme music: Mark Blevis (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">http://tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">http://twitch.tv/todmaffin</a></p>
<p><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://marketingland.com/marketers-expect-slight-cut-to-martech-budgets-but-new-platforms-still-the-focus-281219?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank"><strong>https://marketingland.com/marketers-expect-slight-cut-to-martech-budgets-but-new-platforms-still-the-focus-281219?utm_campaign=TodayInDigital.com</strong></a></li>
<li><a href="https://www.marketingdive.com/news/kantar-back-to-school-advertising-drops-70-on-national-tv/584306/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank"><strong>https://www.marketingdive.com/news/kantar-back-to-school-advertising-drops-70-on-national-tv/584306/?utm_campaign=TodayInDigital.com</strong></a></li>
<li><a href="https://podcasts.apple.com/us/podcast/search-off-the-record/id1512522198" rel="noreferrer" target="_blank"><strong>https://podcasts.apple.com/us/podcast/search-off-the-record/id1512522198</strong></a></li>
<li><a href="https://status.fb.com/ads" rel="noreferrer" target="_blank"><strong>https://status.fb.com/ads</strong></a></li>
</ol>
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<strong>“Lindsey, Come Here and Listen to This!”</strong>
<small>Aug 27, 2020</small>
<div class="addReadMore showlesscontent"><p>Apple wants YOUR ad dollars… Google’s new Cost per Lead bid option changes the local services game… Traditional radio and TV are NOT doing well… and why is a 20-second clip of Meghan Trainor singing the future of digital collaboration?<br/><strong>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><strong>http://TodayInDigital.com/slack</strong><br/></a><strong>SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">http://bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="http://ratethispodcast.com/today" rel="noreferrer" target="_blank">http://RateThisPodcast.com/today</a> <br/><strong>ABOUT THE PODCAST:</strong><br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">http://TodayInDigital.com/ads</a> <br/>• Transcripts: See each episode at <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a> <br/>• Theme music: Mark Blevis (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">http://tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">http://twitch.tv/todmaffin</a></p>
<p><strong>SOURCES:</strong></p>
<ol>
<li>https://www.cnbc.com/2020/08/27/tiktok-ceo-kevin-mayer-to-leave-the-company.html?utm_campaign=TodayInDigital.com</li>
<li>https://www.coywolf.news/seo/apple-search-engine/?utm_campaign=TodayInDigital.com</li>
<li>https://www.bloomberg.com/news/articles/2020-08-26/apple-plans-augmented-reality-content-to-boost-tv-video-service?utm_campaign=TodayInDigital.com</li>
<li>https://developers.google.com/search/docs/data-types/home-activities?utm_campaign=TodayInDigital.com</li>
<li>https://www.bloomberg.com/news/articles/2020-08-27/walmart-joins-microsoft-in-pursuit-of-deal-to-purchase-tiktok?utm_campaign=TodayInDigital.com</li>
<li>https://www.macrumors.com/2020/08/26/apple-maps-new-ratings-places-of-interest/?utm_campaign=TodayInDigital.com</li>
<li>https://www.cbc.ca/news/entertainment/canadian-stations-closure-1.5700298?utm_campaign=TodayInDigital.com</li>
<li>https://blog.amp.dev/2020/08/27/success-with-wordpress-powered-by-amp/?utm_campaign=TodayInDigital.com</li>
<li>https://wersm.com/spotify-is-working-on-a-virtual-concerts-feature/?utm_campaign=TodayInDigital.com</li>
</ol>
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<strong>Is the End Near for Facebook’s Audience Network?</strong>
<small>Aug 26, 2020</small>
<div class="addReadMore showlesscontent"><p>Apple’s new iPhone OS is going to kill Facebook’s Audience Network placement. TikTok finally reveals exactly how many people watch its videos. Some surprising trends in consumer behaviour using Google My Business. And say goodbye to one of the world’s longest running marketing taglines.</p>
<p><strong>JOIN OUR SLACK COMMUNITY!</strong><br/><strong>• Click: </strong><a href="http://TodayInDigital.com/slack" rel="noreferrer" target="_blank"><strong>TodayInDigital.com/slack</strong></a></p>
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<p>ABOUT THE PODCAST:<br/>• Produced by: <a href="http://engageQ.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• Advertising: <a href="http://TodayInDigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a><br/>• Transcripts: <a href="http://TodayInDigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts</a><br/>• Theme music: <a href="http://www.markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)</p>
<p>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageQ.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a></p>
<p>SOURCES:</p>
<ol>
<li><a href="https://streetfightmag.com/2020/08/24/google-my-business-search-and-engagement-trends-define-the-next-normal/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://streetfightmag.com/2020/08/24/google-my-business-search-and-engagement-trends-define-the-next-normal/?utm_campaign=TodayInDigital.com</a> </li>
<li><a href="https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com </a></li>
<li><a href="https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2020/43381/how-committed-are-big-advertisers-to-content-marketing?utm_campaign=TodayInDigital.com </a></li>
<li><a href="https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.labnol.org/core-web-vitals-200819?utm_campaign=TodayInDigital.com </a></li>
<li>https://www.bloomberg.com/news/articles/2020-08-26/facebook-says-apple-s-changes-to-ios-will-dramatically-hurt-ads?srnd=technology-vp&sref=yBaTdxlg&utm_campaign=TodayInDigital.com </li>
<li>https://www.marketingdive.com/news/cvs-pharmacy-launches-ad-network-for-in-store-online-campaigns/584060/?utm_campaign=TodayInDigital.com </li>
<li>https://www.socialmediatoday.com/news/facebook-develops-ai-that-can-help-choreograph-dance-moves-to-any-music/584053/?utm_campaign=TodayInDigital.com </li>
<li>https://www.marketingdive.com/news/forrester-brands-must-integrate-dtc-wholesale-retail-teams-as-digital-com/584083/?utm_campaign=TodayInDigital.com</li>
<li>https://ads-developers.googleblog.com/2020/08/announcing-v202008-of-google-ad-manager.html?utm_campaign=TodayInDigital.com</li>
<li>https://www.marketingdive.com/news/kfc-drops-finger-lickin-slogan-around-the-globe-as-hygiene-concerns-pers/584096/?utm_campaign=TodayInDigital.com</li>
<li><a href="https://9to5google.com/2020/08/24/google-discover-short-videos/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://9to5google.com/2020/08/24/google-discover-short-videos/?utm_campaign=TodayInDigital.com</a></li>
</ol>
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<strong>Aug 24 — I BEG YOU. STOP USING THIS MUSIC. (Ep 221)</strong>
<small>Aug 24, 2020</small>
<div class="addReadMore showlesscontent"><p>Here are the three reasons a Google engineer says your brand’s web site lost ranking. TikTok is set to move firmly into the e-commerce space. Facebook adds a handful of little upgrades to its ads platform. And it wasn’t just you — the web videoconferencing tool of the year suffers a huge crash.</p>
<p><em><strong>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong></em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em><strong>http://TodayInDigital.com/slack</strong></em></a></p>
<p>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>ABOUT THE PODCAST:<br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li><a href="https://www.cnn.com/2020/08/24/us/zoom-outage-worldwide-trnd/index.html?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.cnn.com/2020/08/24/us/zoom-outage-worldwide-trnd/index.html?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-develops-ai-that-can-help-choreograph-dance-moves-to-any-music/584053/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-develops-ai-that-can-help-choreograph-dance-moves-to-any-music/584053/?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://streetfightmag.com/2020/08/24/google-my-business-search-and-engagement-trends-define-the-next-normal/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://streetfightmag.com/2020/08/24/google-my-business-search-and-engagement-trends-define-the-next-normal/?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://go.within.co/retail-pulse/?utm_campaign=TodayInDigital.com" rel="noreferrer" target="_blank">https://go.within.co/retail-pulse/?utm_campaign=TodayInDigital.com</a></li>
<li><a href="https://twitter.com/AkvileDeFazio/status/1297916793084772352" rel="noreferrer" target="_blank">https://twitter.com/AkvileDeFazio/status/1297916793084772352</a></li>
<li><a href="https://twitter.com/CoryDobbin/status/1297928097258524675" rel="noreferrer" target="_blank">https://twitter.com/CoryDobbin/status/1297928097258524675</a></li>
</ol>
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<strong>Aug 21 — Fake Skyscrapers and Your Facebook Page (Ep 220)</strong>
<small>Aug 21, 2020</small>
<div class="addReadMore showlesscontent"><p>What does a fake skyscraper have to do with YOUR brand’s presence on Facebook? Why are hundreds of video game streamers mad at Burger King this morning? How do you get a formerly dead page BACK into Google’s index? And @feedly offers Twitter discovery for a reasonable price.</p>
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<p>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>ABOUT THE PODCAST:<br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li><a href="https://kotaku.com/microsoft-flight-simulator-s-melbourne-monolith-was-cre-1844795290" rel="noreferrer" target="_blank">https://kotaku.com/microsoft-flight-simulator-s-melbourne-monolith-was-cre-1844795290</a></li>
<li><a href="https://kotaku.com/streamers-furious-after-ad-company-uses-twitch-donation-1844793252" rel="noreferrer" target="_blank">https://kotaku.com/streamers-furious-after-ad-company-uses-twitch-donation-1844793252</a></li>
<li><a href="https://www.seroundtable.com/google-swapping-404-urls-29987.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-swapping-404-urls-29987.html</a></li>
<li><a href="https://www.seroundtable.com/squarespace-adds-search-console-reports-29990.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/squarespace-adds-search-console-reports-29990.html</a></li>
<li><a href="https://twitter.com/DanPriceSeattle/status/1296519368336011265" rel="noreferrer" target="_blank">https://twitter.com/DanPriceSeattle/status/1296519368336011265</a></li>
<li><a href="https://www.bloomberg.com/news/articles/2020-08-21/facebook-s-chief-marketing-officer-to-depart-after-two-years?sref=dZ65CIng" rel="noreferrer" target="_blank">https://www.bloomberg.com/news/articles/2020-08-21/facebook-s-chief-marketing-officer-to-depart-after-two-years?sref=dZ65CIng</a></li>
</ol>
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<strong>Aug 20 — Donald Trump is Destroying Your ROAS (Ep 219)</strong>
<small>Aug 20, 2020</small>
<div class="addReadMore showlesscontent"><p>Yes, your CPMs are up. And you can blame Donald Trump for that. Snapchat cozies up to local bricks and mortar marketers. Some of Twitter’s newest features are starting to make it out to the marketing platforms we all use. And Microsoft is the latest company to try its hand at automated digital ad recommendations. Don’t expect a lot.</p>
<p><em><strong>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong></em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em><strong>http://TodayInDigital.com/slack</strong></em></a></p>
<p>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>ABOUT THE PODCAST:<br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li><a href="https://sproutsocial.com/insights/release/" rel="noreferrer" target="_blank">https://sproutsocial.com/insights/release/</a></li>
<li><a href="https://www.nytimes.com/2020/08/15/us/politics/trump-campaign-ads-dnc.html#click=https://t.co/8GByDjJYid" rel="noreferrer" target="_blank">https://www.nytimes.com/2020/08/15/us/politics/trump-campaign-ads-dnc.html#click=https://t.co/8GByDjJYid</a></li>
<li><a href="https://www.mediapost.com/publications/article/354936/ka-boom-target-adds-share-posts-record-sales.html" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/354936/ka-boom-target-adds-share-posts-record-sales.html</a></li>
<li><a href="https://about.ads.microsoft.com/en-us/blog/post/august-2020/editor-updates-recommendations-and-campaign-level-associations" rel="noreferrer" target="_blank">https://about.ads.microsoft.com/en-us/blog/post/august-2020/editor-updates-recommendations-and-campaign-level-associations</a></li>
<li><a href="https://streetfightmag.com/2020/08/20/snapchats-promote-local-place-the-deeper-dive/" rel="noreferrer" target="_blank">https://streetfightmag.com/2020/08/20/snapchats-promote-local-place-the-deeper-dive/</a></li>
</ol>
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<strong>Aug 19 — Ryan Reynolds is Having a Very Bad Day (Ep 218)</strong>
<small>Aug 19, 2020</small>
<div class="addReadMore showlesscontent"><p>The QR code is back, baby. Google gives real estate agents some very bad news. Why is Facebook not letting you see your brand’s reviews? And the latest episode of “Oh god… WHAT did you tweet on our brand’s account?”</p>
<p><em><strong>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong></em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em><strong>http://TodayInDigital.com/slack</strong></em></a></p>
<p>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>ABOUT THE PODCAST:<br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li><a href="https://sproutsocial.com/insights/release/" rel="noreferrer" target="_blank">https://sproutsocial.com/insights/release/</a></li>
<li><a href="https://kotaku.com/e3-apologizes-after-sexist-tweet-gets-ratioed-1844768191" rel="noreferrer" target="_blank">https://kotaku.com/e3-apologizes-after-sexist-tweet-gets-ratioed-1844768191</a></li>
<li><a href="https://www.axios.com/snapchat-content-off-app-f9cb731a-ea1e-4767-8a8e-a2be018ce370.html" rel="noreferrer" target="_blank">https://www.axios.com/snapchat-content-off-app-f9cb731a-ea1e-4767-8a8e-a2be018ce370.html</a></li>
<li><a href="https://reputation.com/resources/blog/facebook-struggles-to-manage-transition-in-ratings-recommendations/" rel="noreferrer" target="_blank">https://reputation.com/resources/blog/facebook-struggles-to-manage-transition-in-ratings-recommendations/</a></li>
<li><a href="https://www.socialmediatoday.com/news/tiktok-collaborates-with-amazon-to-enable-tiktok-controls-via-alexa-voice-a/583761/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/tiktok-collaborates-with-amazon-to-enable-tiktok-controls-via-alexa-voice-a/583761/</a></li>
<li><a href="https://quoraadsupport.zendesk.com/hc/en-us/articles/360047828772" rel="noreferrer" target="_blank">https://quoraadsupport.zendesk.com/hc/en-us/articles/360047828772</a></li>
<li><a href="https://thenextweb.com/plugged/2020/08/19/instagram-rolls-out-qr-codes-to-let-you-follow-accounts-quickly/" rel="noreferrer" target="_blank">https://thenextweb.com/plugged/2020/08/19/instagram-rolls-out-qr-codes-to-let-you-follow-accounts-quickly/</a></li>
<li><a href="https://support.google.com/adspolicy/answer/9997418" rel="noreferrer" target="_blank">https://support.google.com/adspolicy/answer/9997418</a></li>
<li><a href="https://about.ads.microsoft.com/en-us/blog/post/august-2020/microsoft-audience-ads-now-expanding-to-new-markets" rel="noreferrer" target="_blank">https://about.ads.microsoft.com/en-us/blog/post/august-2020/microsoft-audience-ads-now-expanding-to-new-markets</a></li>
<li><a href="https://www.seroundtable.com/google-my-business-performance-metrics-29974.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-my-business-performance-metrics-29974.html</a></li>
</ol>
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<strong>Aug 18 — All Your Beer Memes Are Belong to Us (Ep 217)</strong>
<small>Aug 19, 2020</small>
<div class="addReadMore showlesscontent"><p>Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC.</p>
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<strong>Aug 17 — Podcast Speed: FAST (Ep 216)</strong>
<small>Aug 17, 2020</small>
<div class="addReadMore showlesscontent"><p>Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC.</p>
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<p>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>ABOUT THE PODCAST:<br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li><a href="https://streetfightmag.com/2020/08/17/a-more-granular-look-at-what-kinds-of-data-consumers-are-happy-to-disclose/" rel="noreferrer" target="_blank">https://streetfightmag.com/2020/08/17/a-more-granular-look-at-what-kinds-of-data-consumers-are-happy-to-disclose/</a></li>
<li><a href="https://www.searchenginejournal.com/instagram-is-fighting-off-fake-accounts-with-id-checks/377667/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/instagram-is-fighting-off-fake-accounts-with-id-checks/377667/</a></li>
<li><a href="https://www.seroundtable.com/google-search-console-insights-beta-29959.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-search-console-insights-beta-29959.html</a></li>
<li><a href="https://support.google.com/google-ads/answer/10013084?linkId=97365261" rel="noreferrer" target="_blank">https://support.google.com/google-ads/answer/10013084?linkId=97365261</a></li>
<li><a href="https://www.searchenginejournal.com/google-to-remain-default-search-engine-on-firefox/377658/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-to-remain-default-search-engine-on-firefox/377658/</a></li>
<li><a href="https://techcrunch.com/2020/08/14/facebook-tests-tiktok-style-video-format-on-its-main-app-in-india/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/08/14/facebook-tests-tiktok-style-video-format-on-its-main-app-in-india/</a></li>
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<strong>Aug 14 — SPECIAL: The Digital Marketing Ombudsman (Ep 215)</strong>
<small>Aug 14, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook opens a new revenue channel for your brand, and throws Apple under the bus at the same time… Bing’s product search gets smarter with local results… Snapchat opens its doors to TikTok?!... and the first episode of the digital marketing ombudsman.</p>
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<p>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>ABOUT THE PODCAST:<br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/snapchat-adds-lenses-inspired-by-tiktok-dance-trends-to-boost-exposure-for/583499/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchat-adds-lenses-inspired-by-tiktok-dance-trends-to-boost-exposure-for/583499/</a></li>
<li><a href="https://tiktoktutorials.uk/" rel="noreferrer" target="_blank">https://tiktoktutorials.uk/</a></li>
<li><a href="https://unethical.marketing/" rel="noreferrer" target="_blank">https://unethical.marketing/</a></li>
<li><a href="https://blogs.bing.com/search/2020_08/Bing-shopping-Nearby-product-search" rel="noreferrer" target="_blank">https://blogs.bing.com/search/2020_08/Bing-shopping-Nearby-product-search</a></li>
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<strong>Aug 13 — British Grannies Who Like Chuck Norris (Ep 214)</strong>
<small>Aug 13, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook removes more than a thousand ad targeting categories because something something efficiency? Plus: CPMs are on the rise again… Your web site is slower than you think… And how to win back the formerly brand-loyal customers who left you during the pandemic lockdowns.</p>
<p><em><strong>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong></em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em><strong>http://todayindigital.com/slack</strong></em></a></p>
<p>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>ABOUT THE PODCAST:<br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ul>
<li><a href="https://www.theverge.com/2020/8/12/21364644/twitter-api-v2-new-access-tiers-developer-portal-support-developers" rel="noreferrer" target="_blank">https://www.theverge.com/2020/8/12/21364644/twitter-api-v2-new-access-tiers-developer-portal-support-developers</a></li>
<li><a href="https://www.marketingdive.com/news/what-covid-19-did-to-customer-loyalty/583469/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/what-covid-19-did-to-customer-loyalty/583469/</a></li>
<li><a href="https://marketingland.com/release-notes-intercom-brings-new-features-to-the-customer-conversation-280987" rel="noreferrer" target="_blank">https://marketingland.com/release-notes-intercom-brings-new-features-to-the-customer-conversation-280987</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/</a></li>
<li><a href="https://www.searchenginejournal.com/core-web-vitals-benchmarks/377324/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/core-web-vitals-benchmarks/377324/</a></li>
<li><a href="https://www.socialmediatoday.com/news/tiktok-adds-new-option-to-insert-text-headings-onto-video-thumbnails/583419/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/tiktok-adds-new-option-to-insert-text-headings-onto-video-thumbnails/583419/</a></li>
<li><a href="https://go.within.co/retail-pulse/" rel="noreferrer" target="_blank">https://go.within.co/retail-pulse/</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-adds-new-alerts-and-lead-management-options-to-sales-navigator/583427/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-adds-new-alerts-and-lead-management-options-to-sales-navigator/583427/</a></li>
</ul>
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<strong>Aug 12 — Two words: Blockbuster Video (Ep 213)</strong>
<small>Aug 12, 2020</small>
<div class="addReadMore showlesscontent"><p>A huge update for Wordpress that could improve your brand’s Google ranking… Pinterest adds to its AR marketing platform, announces a big video partnership, and gets sued… and one of the best experiential marketing campaigns of the year from — you ready for this? Blockbuster Video.</p>
<p><em><strong>JOIN OUR SLACK COMMUNITY!<br/>• Click: </strong></em><a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank"><em><strong>http://todayindigital.com/slack</strong></em></a></p>
<p>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>ABOUT THE PODCAST:<br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<p><a href="https://summit.agorapulse.com/" rel="noreferrer" target="_blank">https://summit.agorapulse.com/</a></p>
<p><a href="https://techcrunch.com/2020/08/11/scribd-acquires-slideshare/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/08/11/scribd-acquires-slideshare/</a></p>
<p><a href="https://vimeo.com/blog/post/pinterest-video-maker-vimeo-create/" rel="noreferrer" target="_blank">https://vimeo.com/blog/post/pinterest-video-maker-vimeo-create/</a></p>
<p><a href="https://www.socialmediatoday.com/news/giphy-adds-custom-meeting-background-creator-for-animated-virtual-meeting-b/583337/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/giphy-adds-custom-meeting-background-creator-for-animated-virtual-meeting-b/583337/</a></p>
<p><a href="https://twitter.com/MattNavarra/status/1293179148844720130" rel="noreferrer" target="_blank">https://twitter.com/MattNavarra/status/1293179148844720130</a></p>
<p><a href="https://wersm.com/the-worlds-last-blockbuster-location-is-now-an-airbnb/" rel="noreferrer" target="_blank">https://wersm.com/the-worlds-last-blockbuster-location-is-now-an-airbnb/</a></p>
<p><a href="https://www.searchenginejournal.com/wordpress-5-5/377245/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/wordpress-5-5/377245/</a></p>
<p><a href="https://www.seroundtable.com/google-merchant-center-product-exclude-country-attribute-29931.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-merchant-center-product-exclude-country-attribute-29931.html</a></p>
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<strong>Aug 11 — The Facebook Announcement We Didn’t Want (Ep 212)</strong>
<small>Aug 11, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook is doubling down in the use of AI to make content decisions... Twitter tweet restrictions are now available, people who market news content aren’t going to like what Apple’s planning... The jury is NOT out yet on whether guest blog posts work… Was that a huge algorithm update to Google yesterday?</p>
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<ul>
<li><a href="https://about.fb.com/news/2020/08/how-we-review-content/" rel="noreferrer" target="_blank">https://about.fb.com/news/2020/08/how-we-review-content/</a></li>
<li><a href="https://techcrunch.com/2020/08/11/twitter-now-lets-everyone-limit-replies-to-their-tweets/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/08/11/twitter-now-lets-everyone-limit-replies-to-their-tweets/</a></li>
<li><a href="https://www.macrumors.com/2020/08/10/apple-news-plus-ios-14-web-links/" rel="noreferrer" target="_blank">https://www.macrumors.com/2020/08/10/apple-news-plus-ios-14-web-links/</a></li>
<li><a href="https://twitter.com/randfish/status/1292874876034756608" rel="noreferrer" target="_blank">https://twitter.com/randfish/status/1292874876034756608</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-how-to-make-best-use-of-its-platform/583250/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-how-to-make-best-use-of-its-platform/583250/</a></li>
<li><a href="https://www.seroundtable.com/google-virtual-webmaster-conference-is-sold-out-29925.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-virtual-webmaster-conference-is-sold-out-29925.html</a></li>
<li><a href="https://www.cnn.com/2020/08/10/business/amazon-malls-sears-jcpenney-simon-property/index.html" rel="noreferrer" target="_blank">https://www.cnn.com/2020/08/10/business/amazon-malls-sears-jcpenney-simon-property/index.html</a></li>
</ul>
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<strong>Aug 10 — How to Run Ads in Facebook Groups (Ep 211)</strong>
<small>Aug 10, 2020</small>
<div class="addReadMore showlesscontent"><p>Twitter partially changes its mind on the inability to Edit Tweets… You can now run ad campaigns inside Facebook Groups…. Google’s popular SEO conference is now free and you can attend from home… And we compare the 404 error pages of Joe Biden and Donald Trump. Here’s a hint: One’s really rude, and the other has public health advice.</p>
<p>JOIN OUR SLACK COMMUNITY!<br/>• Click: <a href="http://todayindigital.com/slack" rel="noreferrer" target="_blank">http://todayindigital.com/slack</a></p>
<p>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>ABOUT THE PODCAST:<br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li><a href="https://www.marketingdive.com/news/you-mr-jones-buys-influencer-marketing-agency-collectively/583163/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/you-mr-jones-buys-influencer-marketing-agency-collectively/583163/</a></li>
<li><a href="https://9to5google.com/2020/08/07/youtube-new-video-emails/" rel="noreferrer" target="_blank">https://9to5google.com/2020/08/07/youtube-new-video-emails/</a></li>
<li><a href="https://wersm.com/twitok-twitter-enters-talk-to-acquire-tiktok/" rel="noreferrer" target="_blank">https://wersm.com/twitok-twitter-enters-talk-to-acquire-tiktok/</a></li>
<li><a href="https://www.seroundtable.com/google-guest-blog-post-links-have-zero-value-29916.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-guest-blog-post-links-have-zero-value-29916.html</a></li>
<li><a href="https://www.youtube.com/watch?v=ZA9fcQJqAh0" rel="noreferrer" target="_blank">https://www.youtube.com/watch?v=ZA9fcQJqAh0</a></li>
<li><a href="https://events.withgoogle.com/virtual-webmaster-unconference/" rel="noreferrer" target="_blank">https://events.withgoogle.com/virtual-webmaster-unconference/</a></li>
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<strong>Aug 7 — Why Does Facebook Hate Its Advertisers? (Ep 210)</strong>
<small>Aug 07, 2020</small>
<div class="addReadMore showlesscontent"><p>An easier way to advertise on podcasts… Has Google changed its mind on what makes you rank higher? Some bad news for people in the affiliate marketing space. And it’s official: Facebook hates digital marketers.</p>
<p>Today’s episode is sponsored by <a href="http://podcorn.com/" rel="noreferrer" target="_blank">Podcorn.com</a></p>
<p><strong>SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a><strong>ABOUT THE PODCAST:</strong><br/>• Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com<strong><br/></strong></a>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a>• Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts<br/></a>• Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://wersm.com/tiktok-is-launching-its-first-tv-app-on-amazon-fire-tv/" rel="noreferrer" target="_blank">https://wersm.com/tiktok-is-launching-its-first-tv-app-on-amazon-fire-tv/</a></li>
<li><a href="https://www.socialmediatoday.com/news/google-expands-audio-advertising-options-to-help-brands-tap-into-increased/583086/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/google-expands-audio-advertising-options-to-help-brands-tap-into-increased/583086/</a></li>
<li><a href="https://www.searchenginejournal.com/google-martin-splitt-meta-description/376829/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-martin-splitt-meta-description/376829/</a></li>
</ol>
<p><em>Lightning Round Sources:</em></p>
<ol>
<li><a href="https://webmasters.googleblog.com/2020/08/search-console-api-announcements.html" rel="noreferrer" target="_blank">https://webmasters.googleblog.com/2020/08/search-console-api-announcements.html</a></li>
<li><a href="https://www.onlinetoolsexpert.com/walmart-cuts-affiliate-rates-on-many-categories/" rel="noreferrer" target="_blank">https://www.onlinetoolsexpert.com/walmart-cuts-affiliate-rates-on-many-categories/</a></li>
<li><a href="https://web.dev/content-visibility/" rel="noreferrer" target="_blank">https://web.dev/content-visibility/</a></li>
<li><a href="https://www.marketingdive.com/news/forrester-influencer-campaign-volume-slipped-3-during-pandemic/583077/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/forrester-influencer-campaign-volume-slipped-3-during-pandemic/583077/</a></li>
</ol>
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<strong>Aug 6 — “Boosting” or Ads Manager: Which Is Better? (Ep 209)</strong>
<small>Aug 06, 2020</small>
<div class="addReadMore showlesscontent"><p>You COULD boost that post. Or you could manually set it up in Ads Manager. Will there be much of a difference in the results? There sure will. Also: Bing adds some reporting, Google adds lead forms to YouTube ads, and the one Facebook Ads tip that could save you thousands of dollars.</p>
<p><strong>Today’s episode is sponsored by </strong><a href="http://podcorn.com/" rel="noreferrer" target="_blank"><strong>Podcorn.com</strong></a></p>
<p>SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>ABOUT THE PODCAST:<br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li>Mobile-First Indexing info: <a href="https://www.youtube.com/watch?v=TTUzxHdx2jY" rel="noreferrer" target="_blank">https://www.youtube.com/watch?v=TTUzxHdx2jY</a></li>
<li><a href="https://www.agorapulse.com/social-media-lab/facebook-boost/" rel="noreferrer" target="_blank">https://www.agorapulse.com/social-media-lab/facebook-boost/</a></li>
<li><a href="https://www.seroundtable.com/bing-webmaster-tools-image-video-reporting-29898.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/bing-webmaster-tools-image-video-reporting-29898.html</a></li>
<li><a href="https://www.jonloomer.com/2020/08/05/create-facebook-ads-that-initiate-a-phone-call" rel="noreferrer" target="_blank">https://www.jonloomer.com/2020/08/05/create-facebook-ads-that-initiate-a-phone-call</a></li>
<li><a href="https://www.socialmediatoday.com/news/youtube-updates-video-analytics-adds-quick-stories-insights-in-the-app/583008/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/youtube-updates-video-analytics-adds-quick-stories-insights-in-the-app/583008/</a></li>
<li><a href="https://www.seroundtable.com/google-how-fast-a-site-loads-29901.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-how-fast-a-site-loads-29901.html</a></li>
<li><a href="https://thenextweb.com/neural/2020/08/06/study-instagrams-algorithm-favored-trump-over-biden/" rel="noreferrer" target="_blank">https://thenextweb.com/neural/2020/08/06/study-instagrams-algorithm-favored-trump-over-biden/</a></li>
<li><a href="https://www.searchenginejournal.com/pagerank-predict-nhl-playoffs/375125/?utm_source=sej-feed" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/pagerank-predict-nhl-playoffs/375125/?utm_source=sej-feed</a></li>
</ol>
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<strong>Aug 5 — Instagram Reels: A Digital Marketer’s Guide (Ep 208)</strong>
<small>Aug 05, 2020</small>
<div class="addReadMore showlesscontent"><p>It’s here — Facebook’s answer to TikTok. Will Instagram Reels make it into the hearts and minds of young consumers? Also: Google changes its mind on the impact of negative reviews, the strangest brand extension you’ve ever heard of, the hugely popular ad platform I guarantee you’re not on.</p>
<p><strong>HELP SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a><strong>ABOUT THE PODCAST:</strong><br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/snapchat-updates-audience-reach-insights-with-regional-audience-counts/582901/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchat-updates-audience-reach-insights-with-regional-audience-counts/582901/</a></li>
<li><a href="https://www.mediapost.com/publications/article/354399/calmly-happily-animal-crossing-integrates-toil.html" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/354399/calmly-happily-animal-crossing-integrates-toil.html</a></li>
<li><a href="https://www.seroundtable.com/google-lot-negative-reviews-can-hurt-your-site-29893.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-lot-negative-reviews-can-hurt-your-site-29893.html</a></li>
<li><a href="https://about.fb.com/news/2020/08/introducing-instagram-reels/" rel="noreferrer" target="_blank">https://about.fb.com/news/2020/08/introducing-instagram-reels/</a></li>
<li><a href="https://www.marketingdive.com/news/kraft-pushes-mac-cheese-as-pandemic-breakfast-to-reach-busy-parents/582924/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/kraft-pushes-mac-cheese-as-pandemic-breakfast-to-reach-busy-parents/582924/</a></li>
</ol>
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<strong>Aug 4: How a Microsoft-Owned TikTok Would Change Digital Marketing (Ep 207)</strong>
<small>Aug 04, 2020</small>
<div class="addReadMore showlesscontent"><p>Google Ads partners with Zapier to keep your target lists updated… how a Microsoft-owned TikTok will affect YOUR future ad campaigns… Facebook’s web chat plugin gets a welcome upgrade… Would YOU pay Twitter $5 a month to have more control over your brand’s tweets?... And in case you were curious, yes, Yelp is still evil.</p>
<p><strong>Today’s episode is sponsored by </strong><a href="http://Podcorn.com/" rel="noreferrer" target="_blank"><strong>Podcorn.com</strong></a></p>
<p><strong>HELP SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today</a><br/><strong>ABOUT THE PODCAST:<br/>• Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong></a><br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads</a><br/>• Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts</a><br/>• Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:<br/></strong>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a><br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin </a></p>
<p>SOURCES:</p>
<ol>
<li>http://www.clixmarketing.com/blog/2020/08/03/google-ads-launches-call-recording-fe</li>
<li>https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.htmlature/</li>
<li>https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.html</li>
<li>https://twitter.com/MattNavarra/status/1290440904579448838/photo/1</li>
<li>https://support.google.com/google-ads/answer/9954560</li>
<li>https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.html</li>
<li>https://9to5mac.com/2020/07/30/facebook-raises-concerns-that-ios-14-could-harm-its-ad-business/</li>
<li>https://twitter.com/jlmosebach/status/1289294304100274177</li>
<li>https://twitter.com/jlmosebach/status/1289294304100274177</li>
<li>https://support.google.com/google-ads/answer/10004851</li>
<li>https://www.bloomberg.com/news/articles/2020-08-01/apple-buys-startup-to-turn-iphones-into-payment-terminals</li>
<li>https://support.google.com/google-ads/answer/10007783</li>
<li>https://developers.google.com/search/docs/data-types/estimated-salary</li>
<li>https://techcrunch.com/2020/08/04/messenger-launches-a-new-chat-plugin-for-business-websites-to-reach-non-facebook-customers/</li>
<li>https://blog.medium.com/a-more-expressive-medium-483e567b19ff</li>
</ol>
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<strong>206: Is Your Brand’s Dormant Instagram Account Perma-dead?</strong>
<small>Jul 31, 2020</small>
<div class="addReadMore showlesscontent"><p>On today’s show:<br/>• Another reason to take Google Reviews even MORE seriously<br/>• BuzzFeed becomes an e-commerce platform<br/>• And is there an algorithmic penalty to being quiet?</p>
<p><strong>Today’s episode is brought to you by “Home Tour” from </strong><a href="http://glasshouseguide.com/" rel="noreferrer" target="_blank"><strong>Glass House Guide</strong></a><strong>.<br/>Closing music by </strong><a href="http://gerrybarnummusic.com/" rel="noreferrer" target="_blank"><strong>Gerry Barnum</strong></a><strong>.</strong></p>
<p><strong>HELP SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a><strong>ABOUT THE PODCAST:</strong><br/><strong> • Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://www.agorapulse.com/social-media-lab/resuscitating-dead-instagram-accounts/" rel="noreferrer" target="_blank">https://www.agorapulse.com/social-media-lab/resuscitating-dead-instagram-accounts/</a></li>
<li><a href="https://www.blog.google/products/maps/better-local-recommendations-google-maps/" rel="noreferrer" target="_blank">https://www.blog.google/products/maps/better-local-recommendations-google-maps/</a></li>
<li><a href="https://www.blog.google/outreach-initiatives/small-business/supporting-black-business-owners/" rel="noreferrer" target="_blank">https://www.blog.google/outreach-initiatives/small-business/supporting-black-business-owners/</a></li>
<li><a href="https://www.marketingdive.com/news/google-ad-revenue-falls-1st-decline-in-26-year-history/582661/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/google-ad-revenue-falls-1st-decline-in-26-year-history/582661/</a></li>
<li><a href="https://www.wsj.com/articles/buzzfeed-starts-selling-products-directly-to-consumers-11596136660" rel="noreferrer" target="_blank">https://www.wsj.com/articles/buzzfeed-starts-selling-products-directly-to-consumers-11596136660</a></li>
</ol>
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<strong>205: 🍰 The Cake Is a Lie</strong>
<small>Jul 30, 2020</small>
<div class="addReadMore showlesscontent"><p>On today’s show:<br/>• How much effect do review sites have on YOUR brand’s Google position?<br/>• Shopify wants your e-commerce store to be faster<br/>• Spotify wants you to share specific podcast moments...<br/>• And Bing just wants you to take it seriously.<strong><br/>HELP SPREAD THE WORD:<br/></strong> • Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/><strong><br/></strong></a><strong>ABOUT THE PODCAST:<br/>• Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:<br/></strong> • Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://developers.facebook.com/support/bugs/725672004880144/" rel="noreferrer" target="_blank">https://developers.facebook.com/support/bugs/725672004880144/</a></li>
<li><a href="https://twitter.com/jmwind/status/1288570577096237058" rel="noreferrer" target="_blank">https://twitter.com/jmwind/status/1288570577096237058</a></li>
<li><a href="https://www.theverge.com/2020/7/29/21346490/spotify-visual-quote-michelle-obama-podcast" rel="noreferrer" target="_blank">https://www.theverge.com/2020/7/29/21346490/spotify-visual-quote-michelle-obama-podcast</a></li>
<li><a href="https://www.seroundtable.com/bing-webmaster-tools-new-url-inspection-tool-29860.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/bing-webmaster-tools-new-url-inspection-tool-29860.html</a></li>
<li><a href="https://www.marketingdive.com/news/walmart-fortifies-fledgling-ad-platform-with-omnichannel-analytics-offering/582610/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/walmart-fortifies-fledgling-ad-platform-with-omnichannel-analytics-offering/582610/</a></li>
<li><a href="https://wersm.com/ask-sam-is-walmarts-new-own-voice-assistant/" rel="noreferrer" target="_blank">https://wersm.com/ask-sam-is-walmarts-new-own-voice-assistant/</a></li>
<li><a href="https://www.seroundtable.com/google-updates-google-ads-policies-29856.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-updates-google-ads-policies-29856.html</a></li>
<li><a href="https://www.seroundtable.com/google-negative-review-sites-search-ranking-29858.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-negative-review-sites-search-ranking-29858.html</a></li>
</ol>
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<strong>204: Because GeoCities.</strong>
<small>Jul 29, 2020</small>
<div class="addReadMore showlesscontent"><p>On today’s show:<br/>• Your brand might now be eligible to be endorsed by Google<br/>• An update on a new Wordpress plugin — spoiler: it’s bad news<br/>• Sprout Social adds approval workflows for replies<br/>• Facebook’s latest inspiration: GeoCities and Myspace. God help us all.<br/><strong>HELP SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<strong><br/></strong></a><strong>ABOUT THE PODCAST:<br/>• Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://searchengineland.com/facebooks-default-limited-data-use-period-ends-aug-1-how-to-stay-ccpa-compliant-338406" rel="noreferrer" target="_blank">https://searchengineland.com/facebooks-default-limited-data-use-period-ends-aug-1-how-to-stay-ccpa-compliant-338406</a></li>
<li><a href="https://ads.google.com/localservices/signup/eligibility" rel="noreferrer" target="_blank">https://ads.google.com/localservices/signup/eligibility</a></li>
<li><a href="https://www.searchenginejournal.com/bing-url-submissions-wordpress-plugin-experiencing-issues/376015/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/bing-url-submissions-wordpress-plugin-experiencing-issues/376015/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-releases-new-web-collage-app-via-its-experimental-npe-team/582466/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-releases-new-web-collage-app-via-its-experimental-npe-team/582466/</a> <br/><a href="https://www.facebook.com/groups/3583899854962501/about/" rel="noreferrer" target="_blank">https://www.facebook.com/groups/3583899854962501/about/</a></li>
<li><a href="https://twitter.com/MarkDiStef/status/1288433219109638149" rel="noreferrer" target="_blank">https://twitter.com/MarkDiStef/status/1288433219109638149</a></li>
</ol>
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<strong>203: Does Facebook Even WANT Our Money?! 😡</strong>
<small>Jul 28, 2020</small>
<div class="addReadMore showlesscontent"><p>Digital agencies are pivoting because of the pandemic and they’re pivoting to video… Facebook has a nice upgrade for brands that are thinking of doing live classes…. And a new look to some important real estate in Google — a look that might boost your product sales.<br/>HELP SPREAD THE WORD:<br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<strong><br/></strong></a>ABOUT THE PODCAST:<strong><br/>• Produced by: </strong><a href="http://engageq.com/" rel="noreferrer" target="_blank"><strong>engageQ.com</strong><strong><br/></strong></a> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li><a href="https://twitter.com/KovachR/status/1288040439321448449" rel="noreferrer" target="_blank">https://twitter.com/KovachR/status/1288040439321448449</a></li>
<li><a href="https://www.seroundtable.com/google-local-pack-carousel-with-products-29837.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-local-pack-carousel-with-products-29837.html</a></li>
<li><a href="https://www.searchenginejournal.com/how-quickly-should-page-load/375799/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/how-quickly-should-page-load/375799/</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-setting-your-business-up-for-recovery-post/582379/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-setting-your-business-up-for-recovery-post/582379/</a></li>
<li><a href="https://agorapulse.releasenotes.io/release/xzpGP-power-reports-add-on" rel="noreferrer" target="_blank">https://agorapulse.releasenotes.io/release/xzpGP-power-reports-add-on</a></li>
<li><a href="https://wersm.com/you-can-now-go-live-on-facebook-from-messenger-rooms/" rel="noreferrer" target="_blank">https://wersm.com/you-can-now-go-live-on-facebook-from-messenger-rooms/</a></li>
<li><a href="https://www.marketingdive.com/news/62-of-agencies-will-ramp-up-video-production-after-readjusting-to-wfh-dema/582291/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/62-of-agencies-will-ramp-up-video-production-after-readjusting-to-wfh-dema/582291/</a></li>
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<strong>202: Your Next Ad Campaign: Masks or No Masks? 😷</strong>
<small>Jul 27, 2020</small>
<div class="addReadMore showlesscontent"><p>Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like a rock? Interactive television shopping gets smarter. The Facebook ad boycott may have been bigger than ANYONE thought. And is the AMP format dead? </p>
<p><em>Welcome to everyone coming over from the TechMeme Ride Home! 😊</em><br/><strong>HELP SPREAD THE WORD:<br/></strong> • Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a><strong>ABOUT THE PODCAST:<br/></strong> • Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com<br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:<br/></strong> • Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://www.semrush.com/sensor/?category=&date=2020-07-24&db=US" rel="noreferrer" target="_blank">https://www.semrush.com/sensor/?category=&db=US&date=2020-07-24</a></li>
<li><a href="https://www.marketingdive.com/news/dunkin-creates-new-chief-digital-officer-role-as-it-doubles-down-on-tech/582278/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/dunkin-creates-new-chief-digital-officer-role-as-it-doubles-down-on-tech/582278/</a></li>
<li><a href="https://www.marketingdive.com/news/45-of-consumers-have-changed-brand-preferences-during-pandemic-study-find/582310/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/45-of-consumers-have-changed-brand-preferences-during-pandemic-study-find/582310/</a></li>
<li><a href="https://www.marketingdive.com/news/nbcus-syfy-channel-to-host-shoppable-tv-special/582261/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/nbcus-syfy-channel-to-host-shoppable-tv-special/582261/</a></li>
<li><a href="https://searchengineland.com/saying-adieu-to-amp-you-might-be-giving-up-rankings-and-revenue-338242" rel="noreferrer" target="_blank">https://searchengineland.com/saying-adieu-to-amp-you-might-be-giving-up-rankings-and-revenue-338242</a></li>
<li><a href="https://www.socialmediatoday.com/news/microsoft-taps-into-the-popularity-of-snapchat-lenses-for-major-new-xbox-ca/582302/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/microsoft-taps-into-the-popularity-of-snapchat-lenses-for-major-new-xbox-ca/582302/</a></li>
<li><a href="https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/</a></li>
<li><a href="https://www.searchenginejournal.com/digiday-reveals-56-of-advertisers-paused-facebook-spend-in-july/375763/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/digiday-reveals-56-of-advertisers-paused-facebook-spend-in-july/375763/</a></li>
<li><a href="https://www.seroundtable.com/google-expanding-the-rich-results-test-tool-29836.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-expanding-the-rich-results-test-tool-29836.html</a></li>
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<strong>201: When Zuck Gets Drunk on the Cheap Gin</strong>
<small>Jul 24, 2020</small>
<div class="addReadMore showlesscontent"><p>Today: Why your audience may be talking to your ads in the very near future, an optimistic forecast for marketers who buy digital TV ads, all the data you can eat, and the unlikely but profitable alliance between Spotify and a banana company.<br/><strong>HELP SPREAD THE WORD:</strong><br/>• Tweet It: <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a><strong>ABOUT THE PODCAST:</strong><br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">TodayInDigital.com/ads<br/></a> • Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a> • Produced by: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com<br/></a> • Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a> (all other music licensed by Source Audio)<br/><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a><strong>SOURCES:</strong></p>
<ol>
<li><a href="http://info.spotx.tv/ctv-is-for-everyone-viewership-report" rel="noreferrer" target="_blank">http://info.spotx.tv/ctv-is-for-everyone-viewership-report</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-most-shared-posts-on-its-platform/582138/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-most-shared-posts-on-its-platform/582138/</a></li>
<li><a href="https://www.mediapost.com/publications/article/353992/just-say-yes-pandoras-interactive-ads-will-tel.html" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/353992/just-say-yes-pandoras-interactive-ads-will-tel.html</a></li>
<li><a href="https://www.mediapost.com/publications/article/354017/analyst-tv-may-not-recover-its-pre-pandemic-viewe.html?edition=119220" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/354017/analyst-tv-may-not-recover-its-pre-pandemic-viewe.html?edition=119220</a></li>
<li><a href="https://www.mediapost.com/publications/article/353959/marketers-ask-for-programmatic-log-files-openx-fu.html?edition=119212" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/353959/marketers-ask-for-programmatic-log-files-openx-fu.html?edition=119212</a></li>
<li><a href="https://www.mediapost.com/publications/article/353966/cnns-facebook-watch-go-there-show-nears-1-billi.html?edition=119210" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/353966/cnns-facebook-watch-go-there-show-nears-1-billi.html?edition=119210</a></li>
<li><a href="https://www.mediapost.com/publications/article/350837/chiquita-adds-scannable-spotify-codes-to-bananas.html?edition=118230" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/350837/chiquita-adds-scannable-spotify-codes-to-bananas.html?edition=118230</a></li>
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<strong>200: The End of Likes on Facebook Brand Pages?</strong>
<small>Jul 23, 2020</small>
<div class="addReadMore showlesscontent"><p>Great news for e-commerce marketers who sell on Google Shopping… Facebook is testing removing the ability to Like a Brand Page… TikTok adds a new interactive brand experience tool for marketers… why you probably shouldn’t use the next big Wordpress feature…. And a clever social media campaign based around three small lines.<br/>HELP SPREAD THE WORD:<br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a> • Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>ABOUT THE PODCAST:<br/>• Advertising: <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a>• Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">TodayInDigital.com/scripts <br/></a>• Theme music: <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis<br/></a>• Other music licensed by Source Audio<br/>TOD’S SOCIAL MEDIA:<br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="http://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="http://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>SOURCES:</p>
<ol>
<li><a href="https://support.google.com/merchants/answer/9977875" rel="noreferrer" target="_blank">https://support.google.com/merchants/answer/9977875</a></li>
<li><a href="https://www.businesswire.com/news/home/20200722005975/en/New-York-Times-Company-Acquires-Serial-Productions" rel="noreferrer" target="_blank">https://www.businesswire.com/news/home/20200722005975/en/New-York -Times-Company-Acquires-Serial-Productions</a></li>
<li><a href="https://go.quoraforbusiness.com/lead-gen-forms.html" rel="noreferrer" target="_blank">https://go.quoraforbusiness.com/lead-gen-forms.html</a></li>
<li><a href="https://techcrunch.com/2020/07/22/twitter-admits-hackers-accessed-dms-of-dozens-of-high-profile-accounts/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/22/twitter-admits-hackers-accessed-dms-of-dozens-of-high-profile-accounts/</a></li>
<li><a href="https://www.searchenginejournal.com/wordpress-5-5-xml-sitemap-news/375374/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/wordpress-5-5-xml-sitemap-news/375374/</a></li>
<li><a href="https://wersm.com/facebook-tests-a-new-design-for-pages-without-the-like-count/" rel="noreferrer" target="_blank">https://wersm.com/facebook-tests-a-new-design-for-pages-without-the-like-count/</a></li>
<li><a href="https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/</a></li>
<li><a href="https://www.socialmediatoday.com/news/tiktok-adds-gamified-brand-effect-templates-to-help-businesses-create-mor/582145/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/tiktok-adds-gamified-brand-effect-templates-to-help-businesses-create-mor/582145/</a></li>
<li><a href="https://techcrunch.com/2020/07/23/after-ad-revenue-drop-twitter-tells-investors-its-eyeing-subscription-options/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/23/after-ad-revenue-drop-twitter-tells-investors-its-eyeing-subscription-options/</a></li>
<li><a href="https://techcrunch.com/2020/07/23/tiktok-creator-fund-200-million-us/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/23/tiktok-creator-fund-200-million-us/</a></li>
</ol>
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<strong>199: Short or Long? How Much Copy Converts Better?</strong>
<small>Jul 22, 2020</small>
<div class="addReadMore showlesscontent"><p>Today: Google gives webmasters a brief reprieve from a dangerously looming deadline... good news for brands that invested into Snapchat marketing… new Facebook training will show you how to adjust your content strategy based on pixel data… Google will endorse your business for just $50.... and another blow to TikTok. Is the end coming?<br/><em>Today in Digital Marketing is produced by </em><a href="https://engageQ.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="https://engageQ.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a><em><br/></em><br/><strong>Help Spread the Word!</strong><br/> • Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today</a><br/> • Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong> Advertise on This Podcast </strong><br/>Learn more at <a href="https://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads </a><br/><strong> Tod’s Social Media</strong><br/>• Tod’s web site: <a href="https://TodMaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a><br/> • Tod’s agency: <a href="https://engageQ.com/" rel="noreferrer" target="_blank">engageQ.com </a><br/> • LinkedIn: <a href="https://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin </a><br/>• Twitter: <a href="https://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin </a><br/>• Instagram: <a href="https://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin </a><br/>• Facebook: <a href="https://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin </a><br/>• TikTok: <a href="https://tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin </a><br/> • Twitch: <a href="https://twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a><br/> • Xbox Gamertag: Radio#9573 <br/><strong>Music</strong><br/> Theme music by <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a>. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio and Epidemic Sound.<br/><strong> Transcripts</strong><br/> Episode Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">http://todayindigital.com/scripts</a><br/><strong>Sources</strong></p>
<ol>
<li>https://unbounce.com/conversion-benchmark-report/#about_this_report</li>
<li>https://www.marketingdive.com/news/coca-cola-plans-to-boost-marketing-as-lockdowns-ease-and-sales-drop-28/582060/</li>
<li>https://www.seroundtable.com/google-mobile-first-indexing-deadline-march-2021-29815.html</li>
<li>https://webmasters.googleblog.com/2020/07/prepare-for-mobile-first-indexing-with.html</li>
<li>https://www.socialmediatoday.com/news/snapchat-adds-9-million-more-daily-active-users-in-q2-reports-17-increase/582068/</li>
<li>https://www.facebook.com/business/news/summer-of-support-business-commerce/#</li>
<li>https://wersm.com/netflix-is-testing-a-new-mobile-only-subscription-in-india/</li>
<li>https://www.socialmediatoday.com/news/us-bans-tiktok-on-all-government-issued-devices-due-to-concerns-around-conn/582042/</li>
<li>https://www.socialmediatoday.com/news/linkedin-to-cut-6-of-global-workforce-due-to-impacts-of-covid-19/582035/</li>
</ol>
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<strong>198: Immoral, Obscene, and Vulgar.</strong>
<small>Jul 21, 2020</small>
<div class="addReadMore showlesscontent"><p><strong>Today: The Facebook ad boycott is bigger than we thought… how to get your brand’s web site content in the search engine the second it goes live… Pinterest may subsidize your ad campaigns… and guess which country is pissed at TikTok now?</strong></p>
<p>Today’s episode is brought to you by <a href="http://trendhackers.co/" rel="noreferrer" target="_blank">Trendhackers.co</a></p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertise on This Podcast</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>Tod’s Social Media</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a><br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a><br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573</p>
<p><strong>Music</strong><br/>Theme music by <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a>. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.</p>
<p><strong>Transcripts<br/></strong>Episode Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">http://todayindigital.com/scripts</a></p>
<p><strong>Sources</strong></p>
<ol>
<li><a href="https://www.searchenginejournal.com/bing-url-submissions-wordpress-plugin/375137/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/bing-url-submissions-wordpress-plugin/375137/</a></li>
<li><a href="https://techcrunch.com/2020/07/21/instagram-is-testing-a-personal-fundraiser-feature/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/21/instagram-is-testing-a-personal-fundraiser-feature/</a></li>
<li><a href="https://www.marketingdive.com/news/walmart-mcdonalds-quietly-pause-ads-on-facebook-amid-boycott-study-says/582009/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/walmart-mcdonalds-quietly-pause-ads-on-facebook-amid-boycott-study-says/582009/</a></li>
<li><a href="https://wersm.com/pinterest-launches-chefs-at-home-initiative/" rel="noreferrer" target="_blank">https://wersm.com/pinterest-launches-chefs-at-home-initiative/</a></li>
<li><a href="https://techcrunch.com/2020/07/21/pakistan-issues-final-warning-to-tiktok-and-blocks-bigo-app-over-immoral-obscene-and-vulgar-content/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/21/pakistan-issues-final-warning-to-tiktok-and-blocks-bigo-app-over-immoral-obscene-and-vulgar-content/</a></li>
<li><a href="https://www.searchenginejournal.com/google-search-site-command-is-broken/375149/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-search-site-command-is-broken/375149/</a></li>
</ol>
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<strong>197: Google Maps Has a Terrible Spam Problem</strong>
<small>Jul 20, 2020</small>
<div class="addReadMore showlesscontent"><p>Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services industry. Plus: Snapchat launches its first Mini app. TikTok gets caught up in a 5G fight. And — it’s not just you…. Search Console data is lagging big-time. Again.</p>
<p>Today’s episode is brought to you by <a href="http://trendhackers.co/" rel="noreferrer" target="_blank">Trendhackers.co</a></p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>Tod’s Social Media</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573</p>
<p><strong>Music</strong><br/>Theme music by <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a>. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.</p>
<p><strong>Transcripts<br/></strong>Episode Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">http://todayindigital.com/scripts</a></p>
<p><strong>Sources</strong></p>
<ol>
<li><a href="https://wersm.com/google-is-banning-ads-on-covid-19-conspiracy-theory-websites/" rel="noreferrer" target="_blank">https://wersm.com/google-is-banning-ads-on-covid-19-conspiracy-theory-websites/</a></li>
<li><a href="https://www.seroundtable.com/google-partners-rewards-is-back-notification-29798.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-partners-rewards-is-back-notification-29798.html</a></li>
<li><a href="https://docs.marketo.com/display/public/DOCS/Release+Notes%3A+July+%2720" rel="noreferrer" target="_blank">https://docs.marketo.com/display/public/DOCS/Release+Notes%3A+July+%2720</a></li>
<li><a href="https://www.seroundtable.com/google-local-algorithm-weighs-business-names-too-highly-29795.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-local-algorithm-weighs-business-names-too-highly-29795.html</a></li>
<li><a href="https://twitter.com/Marie_Haynes/status/1285184427568640001" rel="noreferrer" target="_blank">https://twitter.com/Marie_Haynes/status/1285184427568640001</a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchat-launches-meditation-tool-from-headspace-the-first-of-its-new-mini/581939/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchat-launches-meditation-tool-from-headspace-the-first-of-its-new-mini/581939/</a></li>
</ol>
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<strong>196: What The Hell Is With the Donut?! 🍩</strong>
<small>Jul 17, 2020</small>
<div class="addReadMore showlesscontent"><p>A new entrant in the livestreaming game could mean a fully branded experience for your viewers… the surprising effect one very common web page design element has on your Google ranking… you can now run your ads on Hulu WITHOUT a million dollar budget… and the new Twitter features coming to the third-party tool YOU use.</p>
<ul>
<li><strong>Closing music by Cosmosaurus. Find them on </strong><a href="https://cosmosaurus.bandcamp.com/releases" rel="noreferrer" target="_blank"><strong>Bandcamp</strong></a><strong>, </strong><a href="https://www.facebook.com/cosmosaurusband/" rel="noreferrer" target="_blank"><strong>Facebook</strong></a><a href="https://open.spotify.com/artist/4vsdRcbvccVCq4ZW6n11se?si=6ARWROSLQt6h-q4gT7ZwoA" rel="noreferrer" target="_blank"><strong>Spotify</strong></a><strong>, OR </strong><a href="https://www.youtube.com/channel/UCUWMWRUAdI70ArLJEhmIPlA/videos" rel="noreferrer" target="_blank"><strong>YouTube</strong></a><strong>.</strong></li>
<li>Today’s episode is brought to you by <a href="http://trendhackers.co/" rel="noreferrer" target="_blank">Trendhackers.co</a></li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>Tod’s Social Media</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a><br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a><br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573</p>
<p><strong>Music</strong><br/>Theme music by <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a>. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.</p>
<p><strong>Transcripts<br/></strong>Episode Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">http://todayindigital.com/scripts</a></p>
<p><strong>Sources</strong></p>
<ol>
<li><a href="https://www.cnbc.com/2020/07/15/hulu-launches-self-serve-ad-platform-for-small-businesses.html" rel="noreferrer" target="_blank">https://www.cnbc.com/2020/07/15/hulu-launches-self-serve-ad-platform-for-small-businesses.html</a></li>
<li><a href="https://techcrunch.com/2020/07/16/twitter-introduces-a-new-fully-rebuilt-developer-api-launching-next-week/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/16/twitter-introduces-a-new-fully-rebuilt-developer-api-launching-next-week/</a></li>
<li><a href="https://www.tubefilter.com/2020/07/16/amazon-white-label-streaming-service-twitch-technology/" rel="noreferrer" target="_blank">https://www.tubefilter.com/2020/07/16/amazon-white-label-streaming-service-twitch-technology/</a></li>
<li><a href="https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-bringing-content-out-of-tabs/" rel="noreferrer" target="_blank">https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-bringing-content-out-of-tabs/</a></li>
<li><a href="https://twitter.com/TwitterSupport/status/1283843494461624320" rel="noreferrer" target="_blank">https://twitter.com/TwitterSupport/status/1283843494461624320</a></li>
</ol>
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<strong>195: Protecting Your Brand from the Next Twitpocalypse</strong>
<small>Jul 16, 2020</small>
<div class="addReadMore showlesscontent"><p>One day after the Twipocaplyse — what we know about how the global hack happened AND how you can protect YOUR brand’s account. Also: Instagram is rushing its TikTok clone out… Google wants to create your ads FOR you… And one of the oldest social media tools gets a big facelift.</p>
<p><strong>Today’s episode is brought to you by </strong><a href="http://trendhackers.co/" rel="noreferrer" target="_blank"><strong>Trendhackers.co</strong></a></p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>Tod’s Social Media</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573</p>
<p><strong>Music</strong><br/>Theme music by <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a>. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.</p>
<p><strong>Transcripts<br/></strong>Episode Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">http://todayindigital.com/scripts</a></p>
<p><strong>Sources</strong></p>
<ol>
<li><a href="https://www.vice.com/en_us/article/jgxd3d/twitter-insider-access-panel-account-hacks-biden-uber-bezos" rel="noreferrer" target="_blank">https://www.vice.com/en_us/article/jgxd3d/twitter-insider-access-panel-account-hacks-biden-uber-bezos</a></li>
<li><a href="https://techcrunch.com/2020/07/16/instagram-confirms-its-tiktok-rival-reels-will-launch-in-the-us-in-early-august/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/16/instagram-confirms-its-tiktok-rival-reels-will-launch-in-the-us-in-early-august/</a></li>
<li><a href="https://www.cnbc.com/2020/07/16/michelle-obama-podcast-exclusive-to-spotify-begins-july-29.html" rel="noreferrer" target="_blank">https://www.cnbc.com/2020/07/16/michelle-obama-podcast-exclusive-to-spotify-begins-july-29.html</a></li>
<li><a href="https://techcrunch.com/2020/07/16/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/16/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay/</a></li>
<li><a href="https://www.marketingdive.com/news/country-time-offers-stimulus-checks-to-closed-lemonade-stand-owners/581642/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/country-time-offers-stimulus-checks-to-closed-lemonade-stand-owners/581642/</a></li>
<li><a href="https://inthecloud.withgoogle.com/nextgen-gmail" rel="noreferrer" target="_blank">https://inthecloud.withgoogle.com/nextgen-gmail</a></li>
<li><a href="https://support.google.com/google-ads/answer/9975738" rel="noreferrer" target="_blank">https://support.google.com/google-ads/answer/9975738</a></li>
<li><a href="https://www.countrytimebailout.com/" rel="noreferrer" target="_blank">https://www.countrytimebailout.com/</a></li>
</ol>
---
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<strong>194: 🚨BREAKING: The Biggest Hack in Twitter’s History?</strong>
<small>Jul 15, 2020</small>
<div class="addReadMore showlesscontent"><p>Details on one of the biggest widespread Twitter hacks in history. Also: One web site wants to give you millions of free brand impressions —and you’ll probably say no.... Google Ads launches some nice new dynamic text options… Snapchat tests Brand profiles… And how to get much more real estate for your images on Google.</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>Tod’s Social Media</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573</p>
<p><strong>Music</strong><br/>Theme music by <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a>. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.</p>
<p><strong>Transcripts</strong><strong><br/></strong>Episode Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">http://todayindigital.com/scripts</a></p>
<p><strong>Sources</strong></p>
<p><a href="https://techcrunch.com/2020/07/14/facebook-to-launch-officially-licensed-music-videos-in-the-u-s-next-month/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/14/facebook-to-launch-officially-licensed-music-videos-in-the-u-s-next-month/</a></p>
<p><a href="https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/" rel="noreferrer" target="_blank">https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/</a></p>
<p><a href="https://www.semrush.com/agencies/" rel="noreferrer" target="_blank">https://www.semrush.com/agencies/</a></p>
<p><a href="https://techcrunch.com/2020/07/14/spotify-debuts-new-podcast-top-charts-across-26-markets/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/14/spotify-debuts-new-podcast-top-charts-across-26-markets/</a></p>
<p><a href="https://wersm.com/youtube-launches-new-analytics-for-artists-dashboard/" rel="noreferrer" target="_blank">https://wersm.com/youtube-launches-new-analytics-for-artists-dashboard/</a></p>
<p><a href="https://www.searchenginejournal.com/google-discover-large-images-2/374555/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-discover-large-images-2/374555/</a></p>
<p><a href="https://www.pornhub.com/bigpackage" rel="noreferrer" target="_blank">https://www.pornhub.com/bigpackage</a></p>
<p><a href="https://www.marketingdive.com/news/cheez-it-snapd-ties-snack-rewards-program-to-binge-watching-on-amazon/581668/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/cheez-it-snapd-ties-snack-rewards-program-to-binge-watching-on-amazon/581668/</a></p>
<p><a href="https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/</a></p>
<p><a href="https://wersm.com/reddit-image-galleries-multiple-images-and-gifs-in-one-post/" rel="noreferrer" target="_blank">https://wersm.com/reddit-image-galleries-multiple-images-and-gifs-in-one-post/</a></p>
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<strong>193: Cinq Pamplemousses, S’il Vous Plaît 🇫🇷</strong>
<small>Jul 14, 2020</small>
<div class="addReadMore showlesscontent"><p>A huge crash at Facebook is causing headaches for social media managers around the world… How much does adding Services to your Google My Business profile affect your search ranking… Behind the scenes at an Amazon review-scam operation… and how to write content that Google will like: The solution is in three easy letters.</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>Tod’s Social Media</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573</p>
<p><strong>Music</strong><br/>Theme music by <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a>. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.</p>
<p><strong>Transcripts<br/></strong>Episode Transcripts: <a href="http://todayindigital.com/scripts" rel="noreferrer" target="_blank">http://todayindigital.com/scripts</a></p>
<p><strong>Sources</strong></p>
<ol>
<li><a href="https://onezero.medium.com/my-bizarre-stint-as-an-amazon-reviewer-for-hire-260bd6f7a8fa" rel="noreferrer" target="_blank">https://onezero.medium.com/my-bizarre-stint-as-an-amazon-reviewer-for-hire-260bd6f7a8fa</a></li>
<li><a href="https://techcrunch.com/2020/07/13/snapchat-tests-tiktok-style-navigation-for-exploring-public-content/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/13/snapchat-tests-tiktok-style-navigation-for-exploring-public-content/</a></li>
<li><a href="https://www.agorapulse.com/agency-program" rel="noreferrer" target="_blank">https://www.agorapulse.com/agency-program</a></li>
<li><a href="https://www.socialmediatoday.com/news/byte-the-second-coming-of-vine-is-seeing-a-surge-in-downloads-amid-debate/581458/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/byte-the-second-coming-of-vine-is-seeing-a-surge-in-downloads-amid-debate/581458/</a></li>
<li><a href="https://www.marketingdive.com/news/majority-of-consumers-wont-return-to-economic-activities-for-1-month-or-lo/581548/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/majority-of-consumers-wont-return-to-economic-activities-for-1-month-or-lo/581548/</a></li>
<li><a href="https://www.searchenginejournal.com/writing-google-core-algorithm-user-intent-seo/374113/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/writing-google-core-algorithm-user-intent-seo/374113/</a></li>
</ol>
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<strong>192: Google Can Predict Your Sales (Also: 💋 the 🐟)</strong>
<small>Jul 13, 2020</small>
<div class="addReadMore showlesscontent"><p>Google can predict your future sales — or so it says. Is the Facebook ads boycott working? YouTube gives a big boost to brands who do livestreams. And a couple of interesting new entrants in the augmented reality marketing space.</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>Tod’s Social Media</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573</p>
<p><strong>Music</strong><br/>Theme music by <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a>. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.</p>
<p><strong>Sources</strong></p>
<ol>
<li><a href="https://wersm.com/google-swirl-3d-ad-format-is-now-available-globally/" rel="noreferrer" target="_blank">https://wersm.com/google-swirl-3d-ad-format-is-now-available-globally/</a></li>
<li><a href="https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/" rel="noreferrer" target="_blank">https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/</a></li>
<li><a href="https://wersm.com/nike-japan-lets-you-color-your-own-sneakers-with-ar/" rel="noreferrer" target="_blank">https://wersm.com/nike-japan-lets-you-color-your-own-sneakers-with-ar/</a></li>
<li><a href="https://www.marketingdive.com/news/facebook-considers-political-ad-ban-through-november/581465/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/facebook-considers-political-ad-ban-through-november/581465/</a></li>
<li><a href="https://www.searchenginejournal.com/youtube-continues-testing-immersive-product-experiences/374177/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/youtube-continues-testing-immersive-product-experiences/374177/</a></li>
<li><a href="https://www.searchenginejournal.com/pinterest-algorithm/374416/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/pinterest-algorithm/374416/</a></li>
</ol>
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<strong>191: WARNING 🚨 You Will Be Rickrolled In This Episode</strong>
<small>Jul 10, 2020</small>
<div class="addReadMore showlesscontent"><p>How many consumers will turn off ads now that Instagram’s letting them… A small bug yesterday at TikTok turned into a huge deal to the tin-hat crowd… A new YouTube metric helps creators understand their revenue better… and the intellectual property takedown notice that was totally worth the legal risk.</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Closing music by Kendall Patrick — </strong><a href="http://www.kendallpatrick.com/" rel="noreferrer" target="_blank"><strong>kendallpatrick.com</strong></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>Tod’s Social Media</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573</p>
<p><strong>Music</strong><br/>Theme music by <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a>. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.</p>
<p><strong>Sources</strong></p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/instagram-provides-new-options-to-manage-how-igtv-previews-appear-in-the-ma/581355/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagram-provides-new-options-to-manage-how-igtv-previews-appear-in-the-ma/581355/</a></li>
<li><a href="https://support.google.com/youtube/answer/9314357" rel="noreferrer" target="_blank">https://support.google.com/youtube/answer/9314357</a></li>
<li><a href="https://techcrunch.com/2020/07/09/tiktok-likes-and-views-are-broken-as-community-worries-over-potential-u-s-ban/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/09/tiktok-likes-and-views-are-broken-as-community-worries-over-potential-u-s-ban/</a></li>
</ol>
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<strong>190: Dude. You Forgot the Organics.</strong>
<small>Jul 09, 2020</small>
<div class="addReadMore showlesscontent"><p>Some new Google Ad features coming to the platform YOU use soon… how a grocery store chain plans to broadcast customized audio ads in its stores… The podcast craze reaches even bigger companies… and some new free courses on community management from Facebook.</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
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<p><strong>Music Licensing</strong><br/>Theme music by <a href="http://markblevis.com/" rel="noreferrer" target="_blank">Mark Blevis</a>. All other mechanical, master, synchronization and public performance music rights licensed by Source Audio.</p>
<p><strong>Sources</strong></p>
<ol>
<li><a href="https://ads-developers.googleblog.com/2020/07/announcing-v4-of-google-ads-api-beta.html" rel="noreferrer" target="_blank">https://ads-developers.googleblog.com/2020/07/announcing-v4-of-google-ads-api-beta.html</a></li>
<li><a href="https://www.cnbc.com/2020/07/08/amazon-sellers-in-the-us-will-have-to-list-their-names-and-addresses.html" rel="noreferrer" target="_blank">https://www.cnbc.com/2020/07/08/amazon-sellers-in-the-us-will-have-to-list-their-names-and-addresses.html</a></li>
<li><a href="https://www.marketingdive.com/news/kroger-to-launch-targeted-audio-ads-in-store/581317/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/kroger-to-launch-targeted-audio-ads-in-store/581317/</a></li>
<li><a href="https://www.marketingdive.com/news/kraft-heinz-offers-peek-behind-packaged-foods-curtain-in-1st-podcast-series/581314/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/kraft-heinz-offers-peek-behind-packaged-foods-curtain-in-1st-podcast-series/581314/</a></li>
<li><a href="https://www.facebook.com/business/news/free-online-course-for-community-managers/" rel="noreferrer" target="_blank">https://www.facebook.com/business/news/free-online-course-for-community-managers/#</a></li>
</ol>
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<strong>189: You’ll Love This Episode, [𝗚𝗲𝗻𝗱𝗲𝗿] Person in Their [𝗔𝗴𝗲]s!</strong>
<small>Jul 08, 2020</small>
<div class="addReadMore showlesscontent"><p>Today — Different people? Different creative. Makes sense. But now, one company has figured out how to apply that to ORGANIC content… We should have more inventory for YouTube ads soon… How does changing the web link in your Google My Business profile affect your search engine ranking… and why you absolutely should start using the new feature that Instagram rolled out globally today.</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573</p>
<p><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://techcrunch.com/2020/07/07/instagram-swaps-out-its-activity-tab-for-shop-in-new-global-test/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/07/instagram-swaps-out-its-activity-tab-for-shop-in-new-global-test/</a></li>
<li><a href="https://twitter.com/vishalshahis/status/1280587053281861632" rel="noreferrer" target="_blank">https://twitter.com/vishalshahis/status/1280587053281861632</a></li>
<li><a href="https://www.sterlingsky.ca/does-the-url-you-link-to-in-google-my-business-impact-ranking-in-the-local-pack/" rel="noreferrer" target="_blank">https://www.sterlingsky.ca/does-the-url-you-link-to-in-google-my-business-impact-ranking-in-the-local-pack/</a></li>
<li><a href="https://techcrunch.com/2020/07/07/adobe-ai-for-content-creators/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/07/07/adobe-ai-for-content-creators/</a></li>
<li><a href="https://www.searchenginejournal.com/tiktok-launches-self-serve-advertising-platform-globally/373876/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/tiktok-launches-self-serve-advertising-platform-globally/373876/</a></li>
</ol>
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<strong>188: SPECIAL: How the CCPA Affects Your Brand</strong>
<small>Jul 07, 2020</small>
<div class="addReadMore showlesscontent"><p>A special edition today: Everything you need to know about the California Consumer Privacy Act. Simon Poulton (<a href="https://twitter.com/SPoulton" rel="noreferrer" target="_blank">@SPoulton</a>) from <a href="https://www.wpromote.com/" rel="noreferrer" target="_blank">WPromote</a> joins Tod for an in-depth discussion about this legislation and how it affects your brand.</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a><br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a><br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573</p>
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<strong>187: All Your Source Code Are Belong To Us</strong>
<small>Jul 06, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook finally adds custom metrics directly in the Ads Manager dashboard… YouTube explains why your brand’s most popular videos get the lowest engagement… If you’re not using structured data on your brand’s web site yet, this new but important tweak by Google may convince you to… and will India’s proposed legislation force Facebook and Google out of the country?</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573<br/><strong>SOURCES:</strong></p>
<ul>
<li><a href="https://www.socialmediatoday.com/news/youtube-explains-some-common-algorithm-and-video-distribution-queries/581002/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/youtube-explains-some-common-algorithm-and-video-distribution-queries/581002/</a></li>
<li><a href="https://wersm.com/instagram-to-launch-reels-in-india-following-tiktok-ban/" rel="noreferrer" target="_blank">https://wersm.com/instagram-to-launch-reels-in-india-following-tiktok-ban/</a></li>
<li><a href="https://www.searchenginejournal.com/google-thumbnail-images-in-serps/373783/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-thumbnail-images-in-serps/373783/</a></li>
<li><a href="https://www.searchenginejournal.com/india-proposes-access-to-google-and-amazon-algorithms/373761/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/india-proposes-access-to-google-and-amazon-algorithms/373761/</a></li>
<li><a href="https://twitter.com/zachmstuck/status/1280178182520528897" rel="noreferrer" target="_blank">https://twitter.com/zachmstuck/status/1280178182520528897</a></li>
</ul>
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<strong>186: Plenty of Room at the Hotel California</strong>
<small>Jul 03, 2020</small>
<div class="addReadMore showlesscontent"><p>So you checked your Facebook ad manager and, wait a minute… why are the metrics from an entire state just missing? You’re not alone. Thousands of digital marketers woke up this morning to a huge gap in their numbers, and it’s all thanks to a new American law that may have LEGAL ramifications for your brand.</p>
<p>Closing music by Arbutus Roots. <a href="https://open.spotify.com/artist/75StWmN0vk5f0sIRCi0sx8?si=uwIriIALTVyA-SfiRUIydg" rel="noreferrer" target="_blank">Check them out on Spotify</a> or at <a href="https://www.facebook.com/arbutusroots/" rel="noreferrer" target="_blank">facebook.com/arbutusroots</a></p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin<br/></a>• Xbox Gamertag: Radio#9573<br/><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://searchengineland.com/facebook-ccpa-compliance-challenges-limited-data-use-337170" rel="noreferrer" target="_blank">https://searchengineland.com/facebook-ccpa-compliance-challenges-limited-data-use-337170</a></li>
<li><a href="https://www.socialmediatoday.com/news/twitters-working-on-a-new-collaborative-option-for-fleets/581005/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/twitters-working-on-a-new-collaborative-option-for-fleets/581005/</a></li>
<li><a href="https://webmasters.googleblog.com/2020/07/how-spam-reports-are-used-at-google.html?m=1" rel="noreferrer" target="_blank">https://webmasters.googleblog.com/2020/07/how-spam-reports-are-used-at-google.html?m=1</a></li>
</ol>
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<strong>185: Meet John Smith, Serial Cart Abandoner</strong>
<small>Jul 02, 2020</small>
<div class="addReadMore showlesscontent"><p>Today: Who is John Smith and why is he messing up your web site analytics? If your brand’s web site is jumpy, Google plans to penalize you… Facebook shuts down its TikTok clone but that DOESN’T mean they’re out of the game… and how much of an impact is this month’s ad boycott of Facebook going to have? Probably not much.</p>
<p>Closing music by The Arrogant Worms. Visit them at <a href="https://www.arrogantworms.com/" rel="noreferrer" target="_blank">arrogantworms.com</a> or <a href="https://open.spotify.com/artist/3o7cN4B2dPVXUONgxTZWWx?si=ZhZBTE_SS--7QS23MFzztg" rel="noreferrer" target="_blank">check them out on Spotify</a>. Music used <a href="https://twitter.com/todmaffin/status/1278053809818722304" rel="noreferrer" target="_blank">with permission</a>.</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a><br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a><br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Twitch: <a href="https://www.twitch.tv/todmaffin" rel="noreferrer" target="_blank">twitch.tv/todmaffin</a><a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank"><br/></a>• Xbox Gamertag: Radio#9573<br/><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://searchengineland.com/wsj-googlebot-can-add-products-to-shopping-carts-337098" rel="noreferrer" target="_blank">https://searchengineland.com/wsj-googlebot-can-add-products-to-shopping-carts-337098</a></li>
<li><a href="https://fortiguard.com/zeroday/FG-VD-20-063" rel="noreferrer" target="_blank">https://fortiguard.com/zeroday/FG-VD-20-063</a></li>
<li><a href="https://wersm.com/facebook-will-shut-down-lasso-its-tiktok-clone/" rel="noreferrer" target="_blank">https://wersm.com/facebook-will-shut-down-lasso-its-tiktok-clone/</a></li>
<li><a href="https://www.seroundtable.com/google-cls-measures-lifecycle-page-29710.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-cls-measures-lifecycle-page-29710.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-adds-new-analytics-tools-for-company-pages-new-process-to-limit-p/580946/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-adds-new-analytics-tools-for-company-pages-new-process-to-limit-p/580946/</a></li>
<li><a href="https://www.socialmediatoday.com/news/google-adds-auto-generated-smart-replies-to-youtube-studio/580931/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/google-adds-auto-generated-smart-replies-to-youtube-studio/580931/</a></li>
<li><a href="https://marketingland.com/ad-fraud-prevention-firm-cheq-enters-ppc-market-280277" rel="noreferrer" target="_blank">https://marketingland.com/ad-fraud-prevention-firm-cheq-enters-ppc-market-280277</a></li>
<li><a href="https://www.marketingdive.com/news/report-nike-drops-digital-media-agency-razorfish/580955/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/report-nike-drops-digital-media-agency-razorfish/580955/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/</a></li>
</ol>
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<strong>184: Oh Canada! 🇨🇦</strong>
<small>Jun 30, 2020</small>
<div class="addReadMore showlesscontent"><p>Christmas comes early to e-commerce brands, and you can thank Covid-19 for that… how a change to Facebook’s algorithm might affect your company’s blog… Were you right to ignore the smart speaker marketing push? And why has TikTok shut down in one of its biggest markets?</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach 1,000 Digital Marketers</strong><br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads<br/></a><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<br/></a>• Xbox Gamertag: Radio#9573<br/><strong>SOURCES:</strong></p>
<ol>
<li>Starburst ad: <a href="https://www.youtube.com/watch?v=vNpkBfFMers" rel="noreferrer" target="_blank">https://www.youtube.com/watch?v=vNpkBfFMers</a></li>
<li>Starburst behind the scenes: <a href="https://www.youtube.com/watch?v=lzQIzVzzr-U" rel="noreferrer" target="_blank">https://www.youtube.com/watch?v=lzQIzVzzr-U</a></li>
<li><a href="https://www.youtube.com/watch?v=vNpkBfFMers" rel="noreferrer" target="_blank">https://www.youtube.com/watch?v=vNpkBfFMers</a></li>
<li><a href="https://techcrunch.com/2020/06/30/facebook-original-reporting/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/30/facebook-original-reporting/</a></li>
<li><a href="https://wersm.com/india-bans-tiktok-and-59-other-chinese-owned-apps/" rel="noreferrer" target="_blank">https://wersm.com/india-bans-tiktok-and-59-other-chinese-owned-apps/</a></li>
<li><a href="https://marketingland.com/usage-of-voice-has-plateaued-for-now-280241" rel="noreferrer" target="_blank">https://marketingland.com/usage-of-voice-has-plateaued-for-now-280241</a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchat-launches-new-shoppable-ar-try-on-campaign-with-gucci-shoes/580762/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchat-launches-new-shoppable-ar-try-on-campaign-with-gucci-shoes/580762/</a></li>
<li><a href="https://www.mediapost.com/publications/article/353118/starburst-plays-vertical-video-to-launch-verticall.html" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/353118/starburst-plays-vertical-video-to-launch-verticall.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/pinterest-reports-significant-increases-in-christmas-searches-as-users-seek/580771/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/pinterest-reports-significant-increases-in-christmas-searches-as-users-seek/580771/</a></li>
</ol>
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<strong>183: Are Stock Photos Bringing Your Google Rank Down?</strong>
<small>Jun 29, 2020</small>
<div class="addReadMore showlesscontent"><p>T-minus two days before the big Facebook ad boycott. Is YOUR brand ready? Plus: What LinkedIn thinks should be your company’s next blog post… Google is GIVING AWAY e-commerce listings… and we decrypt the mystery of the garage door companies currently spamming Google Maps.</p>
<p><strong>Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on </strong><a href="http://www.swanson.com/" rel="noreferrer" target="_blank"><strong>swanson.com</strong></a><strong>.</strong></p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p>Help Spread the Word!<br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today</a><br/>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</p>
<p>Advertising: Reach 1,000 Digital Marketers<br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads</a></p>
<p>TOD’S SOCIAL MEDIA:<br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a><br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a><br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy</a><br/>• Xbox Gamertag: Radio#9573</p>
<p>SOURCES:</p>
<ol>
<li><a href="https://twitter.com/joyannehawkins" rel="noreferrer" target="_blank">https://twitter.com/joyannehawkins</a> of <a href="https://www.sterlingsky.ca/" rel="noreferrer" target="_blank">sterlingsky.ca</a></li>
<li><a href="https://www.marketingdive.com/news/coca-cola-hershey-and-levis-join-facebook-ad-boycott-as-list-tops-90-bran/580678/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/coca-cola-hershey-and-levis-join-facebook-ad-boycott-as-list-tops-90-bran/580678/</a></li>
<li><a href="https://www.seroundtable.com/google-garage-door-spam-fix-29687.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-garage-door-spam-fix-29687.html</a></li>
<li><a href="https://business.linkedin.com/marketing-solutions/blog/marketing-for-tech-companies/2020/what-s-next-for-tech--key-trends-shaping-the-future-of-our-moder" rel="noreferrer" target="_blank">https://business.linkedin.com/marketing-solutions/blog/marketing-for-tech-companies/2020/what-s-next-for-tech--key-trends-shaping-the-future-of-our-moder</a></li>
<li><a href="https://www.searchenginejournal.com/stock-photography-and-seo/373153/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/stock-photography-and-seo/373153/</a></li>
<li><a href="https://www.socialmediatoday.com/news/youtubes-working-on-a-new-analytics-overview-summary-to-help-creators-maxi/580671/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/youtubes-working-on-a-new-analytics-overview-summary-to-help-creators-maxi/580671/</a></li>
</ol>
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<strong>182: How Will The Facebook Ad Boycott Affect Your Brand?</strong>
<small>Jun 26, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook is scrambling to contain the damage being done by a planned July boycott of all Facebook and Instagram advertising. Now, one of the planet’s biggest brands says they’re in too — and not just for July… for the rest of the year. It forced Zuckerberg out to make a sort of non-announcement, but this whole boycott thing may have implications for YOUR brand too.</p>
<p><strong>Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on </strong><a href="http://www.swanson.com/" rel="noreferrer" target="_blank"><strong>swanson.com</strong></a><strong>.</strong></p>
<p>Closing theme music by Pacific Colours. <a href="https://open.spotify.com/artist/2flU5rzQWr4hBvHEvNslYJ?si=m35llLoTQr65fnhCSZyP3g" rel="noreferrer" target="_blank">Check them out on Spotify.</a></p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p>Help Spread the Word!<br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today</a><br/>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</p>
<p>Advertising: Reach 1,000 Digital Marketers<br/>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads</a></p>
<p>TOD’S SOCIAL MEDIA:<br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a><br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a><br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy</a><br/>• Xbox Gamertag: Radio#9573</p>
<p>SOURCES:</p>
<p><a href="https://techcrunch.com/2020/06/25/youtubes-latest-experiment-is-a-tiktok-rival-focused-on-15-second-videos/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/25/youtubes-latest-experiment-is-a-tiktok-rival-focused-on-15-second-videos/</a></p>
<p><a href="https://securelist.com/web-skimming-with-google-analytics/97414/" rel="noreferrer" target="_blank">https://securelist.com/web-skimming-with-google-analytics/97414/</a></p>
<p><a href="https://agorapulse.releasenotes.io/release/hrNHn-revised-reports-on-the-agorapulse-mobile-app" rel="noreferrer" target="_blank">https://agorapulse.releasenotes.io/release/hrNHn-revised-reports-on-the-agorapulse-mobile-app</a></p>
<p><a href="https://www.mediapost.com/publications/article/353020/slip-in-podcast-audiences-during-pandemic-seems-ju.html" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/353020/slip-in-podcast-audiences-during-pandemic-seems-ju.html</a></p>
<p><a href="https://www.msn.com/en-us/finance/companies/unilever-will-halt-us-ads-on-facebook-twitter-through-2020/ar-BB160SL2" rel="noreferrer" target="_blank">https://www.msn.com/en-us/finance/companies/unilever-will-halt-us-ads-on-facebook-twitter-through-2020/ar-BB160SL2</a></p>
<p><a href="https://searchengineland.com/bing-brings-visual-search-to-product-ads-336653" rel="noreferrer" target="_blank">https://searchengineland.com/bing-brings-visual-search-to-product-ads-336653</a></p>
<p><a href="https://www.forbes.com/sites/qai/2020/06/26/verizon-joins-growing-list-of-brands-in-facebook-ad-boycott/#36bc4fab3d7f" rel="noreferrer" target="_blank">https://www.forbes.com/sites/qai/2020/06/26/verizon-joins-growing-list-of-brands-in-facebook-ad-boycott/#36bc4fab3d7f</a></p>
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<strong>181: Google Shuts Down Two Digital Marketing Services</strong>
<small>Jun 25, 2020</small>
<div class="addReadMore showlesscontent"><p>Instagram gets closer to building a TikTok clone in its main mobile app… YouTube makes creating videos a bit easier… Facebook will gladly host your online course or performance — for, you know, a 30% cut…. And FIVE Google things today including the closure to TWO services that digital marketers use.</p>
<p><strong>Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on </strong><a href="http://www.swanson.com/" rel="noreferrer" target="_blank"><strong>swanson.com</strong></a><strong>.</strong></p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
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<p>Advertising: Reach 1,000 Digital Marketers</p>
<p>Learn more at <a href="http://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads</a></p>
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<p>TOD’S SOCIAL MEDIA:</p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a></p>
<p>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a></p>
<p>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a></p>
<p>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a></p>
<p>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a></p>
<p>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a></p>
<p>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a></p>
<p>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy</a></p>
<p>• Xbox Gamertag: Radio#9573</p>
<p><br/></p>
<p>SOURCES:</p>
<p><a href="https://www.facebook.com/marismith/posts/10157209167390009" rel="noreferrer" target="_blank">https://www.facebook.com/marismith/posts/10157209167390009</a></p>
<p><a href="https://support.google.com/youtube/thread/18138167?hl=en" rel="noreferrer" target="_blank">https://support.google.com/youtube/thread/18138167?hl=en</a></p>
<p><a href="https://searchengineland.com/google-to-shutter-calljoy-virtual-agent-for-smbs-on-july-22-336518" rel="noreferrer" target="_blank">https://searchengineland.com/google-to-shutter-calljoy-virtual-agent-for-smbs-on-july-22-336518</a></p>
<p><a href="https://wersm.com/youtube-introduces-brandconnect-a-platform-for-creators-and-brands-to-collaborate/" rel="noreferrer" target="_blank">https://wersm.com/youtube-introduces-brandconnect-a-platform-for-creators-and-brands-to-collaborate/</a></p>
<p><a href="https://www.marketingdive.com/news/brands-blocking-ads-on-black-lives-matter-related-keywords-draws-criticism/580524/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/brands-blocking-ads-on-black-lives-matter-related-keywords-draws-criticism/580524/</a></p>
<p><a href="https://www.mobilemarketer.com/news/tiktok-unveils-global-platform-for-marketers-brand-scan-ar-ads/580497/" rel="noreferrer" target="_blank">https://www.mobilemarketer.com/news/tiktok-unveils-global-platform-for-marketers-brand-scan-ar-ads/580497/</a></p>
<p><a href="https://www.seroundtable.com/google-to-sunset-google-partners-acceleration-program-29675.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-to-sunset-google-partners-acceleration-program-29675.html</a></p>
<p><a href="https://www.seroundtable.com/new-google-ads-tools-29673.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/new-google-ads-tools-29673.html</a></p>
<p><a href="https://wersm.com/instagram-brings-its-tiktok-clone-reels-to-more-countries/" rel="noreferrer" target="_blank">https://wersm.com/instagram-brings-its-tiktok-clone-reels-to-more-countries/</a></p>
<p><a href="https://www.searchenginejournal.com/google-my-business-adds-4-new-attributes/372893/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-my-business-adds-4-new-attributes/372893/</a></p>
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<strong>180: Twitter Has Good News and Bad News For Marketers</strong>
<small>Jun 24, 2020</small>
<div class="addReadMore showlesscontent"><p>More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses.</p>
<p><strong>ENTER THE CONTEST FOR CRELLO<br/>Click </strong><a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank"><strong>bit.ly/tweet-tidm</strong></a><strong>, then tweet the message that pops up. 😊</strong></p>
<p>Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on <a href="http://www.swanson.com/" rel="noreferrer" target="_blank">swanson.com</a>.</p>
<p><em>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit </em><a href="http://www.engageq.com/contact/" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p>Help Spread the Word!<br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today</a><br/>• Click <a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish</p>
<p>Advertising: Reach 1,000 Digital Marketers<br/>Learn more at <a href="https://todayindigital.com/ads" rel="noreferrer" target="_blank">todayindigital.com/ads</a></p>
<p>TOD’S SOCIAL MEDIA:<br/>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a><br/>• Tod’s agency: <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="https://ca.linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• Facebook: <a href="https://www.facebook.com/tmaffin/" rel="noreferrer" target="_blank">facebook.com/tmaffin</a><br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin?lang=en" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy</a><br/>• Xbox Gamertag: Radio#9573</p>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/twitter-pushes-more-ads-into-feeds-improves-responsiveness-of-algorithm/580400/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/twitter-pushes-more-ads-into-feeds-improves-responsiveness-of-algorithm/580400/</a></li>
<li><a href="https://www.cnbc.com/2020/06/22/google-ad-revenue-will-drop-this-year-emarketer-says.html" rel="noreferrer" target="_blank">https://www.cnbc.com/2020/06/22/google-ad-revenue-will-drop-this-year-emarketer-says.html</a></li>
<li><a href="https://techcrunch.com/2020/06/23/instagram-expands-shopping-to-more-businesses-including-creators-selling-their-merch/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/23/instagram-expands-shopping-to-more-businesses-including-creators-selling-their-merch/</a></li>
<li><a href="https://www.marketingprofs.com/charts/2020/43071/covid-19s-impact-on-digital-agencies-revenue-and-leads" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2020/43071/covid-19s-impact-on-digital-agencies-revenue-and-leads</a></li>
<li><a href="https://www.semrush.com/sensor/?category=&date=2020-06-23&db=US" rel="noreferrer" target="_blank">https://www.semrush.com/sensor/?category=&db=US&date=2020-06-23</a></li>
<li><a href="https://www.seroundtable.com/google-posts-disallows-political-social-rants-29670.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-posts-disallows-political-social-rants-29670.html</a></li>
<li><a href="https://searchengineland.com/feeds-deep-linking-app-install-campaigns-336434" rel="noreferrer" target="_blank">https://searchengineland.com/feeds-deep-linking-app-install-campaigns-336434</a></li>
<li><a href="https://twitter.com/MordyOberstein/status/1275361248146833413" rel="noreferrer" target="_blank">https://twitter.com/MordyOberstein/status/1275361248146833413</a></li>
<li><a href="https://www.nytimes.com/2020/06/23/business/media/facebook-ad-boycott.html" rel="noreferrer" target="_blank">https://www.nytimes.com/2020/06/23/business/media/facebook-ad-boycott.html</a></li>
</ol>
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<strong>179: Empowering or Exploitative?</strong>
<small>Jun 23, 2020</small>
<div class="addReadMore showlesscontent"><p>A new study on marketing webinars…. Google is testing a strange addition to business search listings… Did brands go OVERBOARD when it came to their support of the Black Lives Matter movement… and Facebook will now let you advertise on its platform - without a Facebook account.</p>
<p><strong>ENTER THE CONTEST FOR CRELLO<br/>Click </strong>http://<a href="http://bit.ly/tweet-tidm" rel="noreferrer" target="_blank"><strong>bit.ly/tweet-tidm</strong></a><strong>, then tweet the message that pops up. 😊</strong></p>
<p>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit http://engageQ.com/contact</p>
<p>Help Spread the Word!<br/>• Rate/Review Us: http://ratethispodcast.com/today<br/>• Click http://bit.ly/tweet-tidm to preview a tweet you can publish</p>
<p>Advertising: Reach ~1,000 Digital Marketers<br/>• Classifieds — http://todayindigital.com/classifieds<br/>• Mid-Rolls — http://todayindigital.com/advertising</p>
<p>TOD’S SOCIAL MEDIA:<br/>• Tod’s web site: http://TodMaffin.com<br/>• Tod’s agency: http://engageQ.com<br/>• LinkedIn: http://linkedin.com/in/todmaffin<br/>• Twitter: http://twitter.com/todmaffin<br/>• Instagram: http://instagram.com/todmaffin<br/>• Facebook: http://facebook.com/tmaffin<br/>• TikTok: http://tiktok.com/@todmaffin<br/>• Mixer: http://mixer.com/HappyRadioGuy<br/>• Xbox Gamertag: Radio#9573</p>
<p>SOURCES:</p>
<p>https://www.marketingprofs.com/charts/2020/43058/the-state-of-webinars-length-engagement-and-feature-trends-infographic</p>
<p>https://wersm.com/new-instagram-advertisers-will-not-need-a-facebook-account/</p>
<p>https://www.marketingdive.com/news/mcdonalds-pg-wade-into-danger-zone-with-black-lives-matters-ads-study/580328/</p>
<p>https://www.mobilemarketer.com/news/north-face-patagonia-rei-boycott-facebook-after-calls-from-civil-rights-g/580222/</p>
<p>https://www.socialmediatoday.com/news/tiktok-adds-new-features-for-pride-announces-new-initiatives-to-support-th/580307/</p>
<p>https://www.androidpolice.com/2020/06/22/google-shopping-teardown-hints-at-upcoming-dark-mode-and-ar-previews/</p>
<p>https://www.localsearchforum.com/threads/near-other-business-showing-in-3-pack.56455/#post-167422</p>
<p>https://twitter.com/GoogleAds/status/1275506162620907520</p>
<p><br/></p>
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<strong>178: Facebook Buys a Big Part of Microsoft</strong>
<small>Jun 22, 2020</small>
<div class="addReadMore showlesscontent"><p>A new way to target people likely to BUY things from you on Facebook… Spotify’s clever new ad format might help you drive more sales… How to get all the features of Canva FOR FREE… and Microsoft’s HUGE NEWS: The sell-off of their video game streaming platform Mixer to Facebook. It’s a stunning move that DOES have implications for digital marketers, and thousands of streamers who are just learning about it now.</p>
<p><strong>ENTER THE CONTEST FOR CRELLO<br/></strong><strong>Click </strong><a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank"><strong>bit.ly/tweet-tidm</strong></a><strong>, then tweet the message that pops up. 😊</strong></p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em><em><br/></em></a>Help Spread the Word!<br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>Advertising: Reach ~1,000 Digital Marketers<br/>• Classifieds — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<br/></a>TOD’S SOCIAL MEDIA:</p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<br/></a>• Xbox Gamertag: Radio#9573<br/>SOURCES:</p>
<p><a href="https://www.socialmediatoday.com/news/microsoft-announces-shutdown-of-mixer-gaming-platform-merges-mixer-users-i/580293/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/microsoft-announces-shutdown-of-mixer-gaming-platform-merges-mixer-users-i/580293/</a></p>
<p><a href="https://www.marketingdive.com/news/marketers-invested-in-digital-tools-were-quicker-to-pivot-when-pandemic-hit/580235/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/marketers-invested-in-digital-tools-were-quicker-to-pivot-when-pandemic-hit/580235/</a></p>
<p><a href="https://www.socialmediatoday.com/news/linkedin-expands-roll-out-of-linkedin-stories-to-australia/580224/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-expands-roll-out-of-linkedin-stories-to-australia/580224/</a></p>
<p><a href="https://www.socialmediatoday.com/news/civil-rights-groups-call-on-advertisers-to-pause-facebook-ad-spend-in-july/580207/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/civil-rights-groups-call-on-advertisers-to-pause-facebook-ad-spend-in-july/580207/</a></p>
<p><a href="https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch" rel="noreferrer" target="_blank">https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch</a></p>
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<strong>177: Is Google the Next Pinterest?</strong>
<small>Jun 19, 2020</small>
<div class="addReadMore showlesscontent"><p>Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google Maps… for free.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em><em><strong><br/></strong></em></a><strong>Help Spread the Word!</strong><br/>• Rate/Review Us: <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach ~1,000 Digital Marketers</strong><br/>• Classifieds — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<br/></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<br/></a>• Xbox Gamertag: Radio#9573<br/><strong>SOURCES:</strong></p>
<p><a href="https://www.blog.google/products/ads/new-ways-to-drive-action/" rel="noreferrer" target="_blank">https://www.blog.google/products/ads/new-ways-to-drive-action/</a></p>
<p><a href="https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you" rel="noreferrer" target="_blank">https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you</a></p>
<p><a href="https://9to5mac.com/2020/06/18/exclusive-ios-14-to-include-overhauled-podcasts-app-with-for-you-bonus-content-more/" rel="noreferrer" target="_blank">https://9to5mac.com/2020/06/18/exclusive-ios-14-to-include-overhauled-podcasts-app-with-for-you-bonus-content-more/</a></p>
<p><a href="https://www.uplers.com/wp-content/themes/uplers/assets/pdf/The-Impact-of-COVID-19-on-Digital-Agencies-A-Survey-Report.pdf" rel="noreferrer" target="_blank">https://www.uplers.com/wp-content/themes/uplers/assets/pdf/The-Impact-of-COVID-19-on-Digital-Agencies-A-Survey-Report.pdf</a></p>
<p><a href="https://techcrunch.com/2020/06/18/googles-latest-experiment-is-keen-an-automated-machine-learning-based-version-of-pinterest/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/18/googles-latest-experiment-is-keen-an-automated-machine-learning-based-version-of-pinterest/</a></p>
<p><a href="https://www.seroundtable.com/google-search-ranking-algorithm-shuffles-thursday-29646.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-search-ranking-algorithm-shuffles-thursday-29646.html</a></p>
<p><a href="https://www.seroundtable.com/google-ads-covid-19-credits-29645.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-ads-covid-19-credits-29645.html</a></p>
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<strong>176: Finally… Links in Instagram Captions (Sort Of)</strong>
<small>Jun 18, 2020</small>
<div class="addReadMore showlesscontent"><p>Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google Maps… for free.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em><em><strong><br/></strong></em></a><strong>Help Spread the Word!</strong><br/>• Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">ratethispodcast.com/today<br/></a>• Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/><strong>Advertising: Reach ~1,000 Digital Marketers</strong><br/>• Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<br/></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<br/></a>• Xbox Gamertag: Radio#9573<br/><strong>SOURCES:</strong></p>
<p><a href="https://techcrunch.com/2020/06/18/flipboard-storyboards/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/18/flipboard-storyboards/</a></p>
<p><a href="https://support.google.com/google-ads/answer/9934637" rel="noreferrer" target="_blank">https://support.google.com/google-ads/answer/9934637</a></p>
<p><a href="https://www.blog.google/products/ads/helping-businesses-and-nonprofits-recover/#:~:text=Helping%20consumers%20connect%20with%20businesses?utm_source=tldrmarketing.com&utm_medium=referral" rel="noreferrer" target="_blank">https://www.blog.google/products/ads/helping-businesses-and-nonprofits-recover/#:~:text=Helping%20consumers%20connect%20with%20businesses</a></p>
<p><a href="https://support.google.com/google-ads/answer/7549288?hl=en" rel="noreferrer" target="_blank">https://support.google.com/google-ads/answer/7549288?hl=en</a></p>
<p><a href="https://adstudio.spotify.com/self-serve-sound-on-video-ads" rel="noreferrer" target="_blank">https://adstudio.spotify.com/self-serve-sound-on-video-ads</a></p>
<p><a href="https://www.socialmediatoday.com/news/instagram-tests-shopping-tags-in-post-captions/580063/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagram-tests-shopping-tags-in-post-captions/580063/</a></p>
<p><a href="https://www.socialmediatoday.com/news/facebook-expands-fan-subscriptions-for-gaming-streamers-adds-in-stream-ad/580054/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-expands-fan-subscriptions-for-gaming-streamers-adds-in-stream-ad/580054/</a></p>
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<strong>175: You Won’t Believe What Google Is Banning Now!</strong>
<small>Jun 17, 2020</small>
<div class="addReadMore showlesscontent"><p>Many direct to consumer advertisers reporting numbers from their Facebook ad campaigns are just abysmal. Also today: targeting parents may become easier, advertising about social issues harder, consumer attention on YouTube worse, and I’m sorry, WHAT platform is overtaking Twitter when it comes to where people get their news from? You won’t believe what the totally not clickbaity answer is.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em><em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<p><a href="https://browsermedia.agency/blog/top-100-digital-marketing-influencers-2020" rel="noreferrer" target="_blank"><strong>https://browsermedia.agency/blog/top-100-digital-marketing-influencers-2020</strong></a></p>
<p><a href="https://twitter.com/MattNavarra/status/1272831666361417728" rel="noreferrer" target="_blank">https://twitter.com/MattNavarra/status/1272831666361417728</a></p>
<p><a href="https://wersm.com/photoshop-now-uses-advanced-ai-to-create-a-mask-around-hair/" rel="noreferrer" target="_blank">https://wersm.com/photoshop-now-uses-advanced-ai-to-create-a-mask-around-hair/</a></p>
<p><a href="https://techcrunch.com/2020/06/16/facebook-turn-off-political-ads-voting-info-center" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/16/facebook-turn-off-political-ads-voting-info-center</a></p>
<p><a href="https://www.searchenginejournal.com/instagram-to-surpass-twitter-as-a-popular-news-source/372254/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/instagram-to-surpass-twitter-as-a-popular-news-source/372254/</a></p>
<p><a href="https://techcrunch.com/2020/06/17/unbounce-funding/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/17/unbounce-funding/</a></p>
<p><a href="https://www.socialmediatoday.com/news/facebook-adds-new-options-for-parenting-groups/579944/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-new-options-for-parenting-groups/579944/</a></p>
<p><a href="https://www.socialmediatoday.com/news/twitter-launches-audio-clips-in-tweets-on-ios/580036/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/twitter-launches-audio-clips-in-tweets-on-ios/580036/</a></p>
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<strong>174: Is Google Revealing Too Much About Your Business?</strong>
<small>Jun 16, 2020</small>
<div class="addReadMore showlesscontent"><p>Google appears to be scraping web sites and Facebook pages to discover the real names of some business owners, and then putting those names right on that business’s Google My Business profile. Whether you want it or not. If that’s something that concerns you, you’re not alone, and you may be one of the many marketers who are checking their OWN profile today.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em><em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<p>VidYou dynamic video tool: <a href="https://bit.ly/appsumo47" rel="noreferrer" target="_blank">https://bit.ly/appsumo47</a> (referral link)</p>
<p><a href="https://searchengineland.com/black-lives-matter-and-brand-safety-its-more-complicated-than-keywords-335881" rel="noreferrer" target="_blank">https://searchengineland.com/black-lives-matter-and-brand-safety-its-more-complicated-than-keywords-335881</a></p>
<p><a href="https://www.searchenginejournal.com/google-guest-posting-for-links-warning/372115/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-guest-posting-for-links-warning/372115/</a></p>
<p><a href="https://twitter.com/tomwaddington8/status/1271428812476219392" rel="noreferrer" target="_blank">https://twitter.com/tomwaddington8/status/1271428812476219392</a></p>
<p><a href="https://forbusiness.snapchat.com/blog/master-ads-manager-with-snap-focus" rel="noreferrer" target="_blank">https://forbusiness.snapchat.com/blog/master-ads-manager-with-snap-focus</a></p>
<p><a href="https://wersm.com/google-helps-advertisers-discover-and-secure-streaming-content-ad-inventory/" rel="noreferrer" target="_blank">https://wersm.com/google-helps-advertisers-discover-and-secure-streaming-content-ad-inventory/</a></p>
<p><a href="https://support.google.com/adspolicy/answer/9900017?hl=en&ref_topic=29265%3Futm_source%3Dtldrmarketing.com&utm_medium=referral" rel="noreferrer" target="_blank">https://support.google.com/adspolicy/answer/9900017?hl=en&ref_topic=29265</a></p>
<p><a href="https://corporate.walmart.com/newsroom/2020/06/15/walmart-expands-its-ecommerce-marketplace-to-more-small-businesses" rel="noreferrer" target="_blank">https://corporate.walmart.com/newsroom/2020/06/15/walmart-expands-its-ecommerce-marketplace-to-more-small-businesses</a></p>
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<strong>173: Which of These Two Lines is Longer: I or |</strong>
<small>Jun 15, 2020</small>
<div class="addReadMore showlesscontent"><p>It’s perhaps one of the worst kinds of mistakes you can make as a digital marketer. Believing you had more results than you actually did. And Facebook today admitting that last week, they did that to ALL of us — double-counting many of the most important metrics we rely on.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em><em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<p><a href="https://marketingland.com/how-using-neuroscience-can-help-capture-customer-sentiment-and-predict-future-behavior-279918" rel="noreferrer" target="_blank">https://marketingland.com/how-using-neuroscience-can-help-capture-customer-sentiment-and-predict-future-behavior-279918</a></p>
<p><a href="https://www.marketingdive.com/news/global-ad-marketplace-to-drop-7-this-year-rebound-next-year-magna-says/579778/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/global-ad-marketplace-to-drop-7-this-year-rebound-next-year-magna-says/579778/</a></p>
<p><a href="https://wersm.com/you-can-now-upload-custom-backgrounds-to-your-microsoft-teams-video-calls/" rel="noreferrer" target="_blank">https://wersm.com/you-can-now-upload-custom-backgrounds-to-your-microsoft-teams-video-calls/</a></p>
<p><a href="https://www.facebook.com/business/news/good-questions-real-answers-how-does-facebook-use-machine-learning-to-deliver-ads/" rel="noreferrer" target="_blank">https://www.facebook.com/business/news/good-questions-real-answers-how-does-facebook-use-machine-learning-to-deliver-ads/#</a></p>
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<strong>172: The Myth of the 51% Majority</strong>
<small>Jun 12, 2020</small>
<div class="addReadMore showlesscontent"><p>Google added something product marketers will appreciate… there’s new brand experience format available on Snapchat… Seems to be a lot of bugs out there today… and a warning: Not all marketing surveys are trustworthy.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em><em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<p><a href="https://www.seroundtable.com/google-counterfeit-goods-takedown-29595.html?utm_medium=referral&utm_source=tldrmarketing.com" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-counterfeit-goods-takedown-29595.html</a></p>
<p><a href="https://www.yotpo.com/blog/survey-consumers-want-texts/" rel="noreferrer" target="_blank">https://www.yotpo.com/blog/survey-consumers-want-texts/</a></p>
<p><a href="https://wersm.com/snapchat-introduces-minis-third-party-apps-that-live-inside-chat/" rel="noreferrer" target="_blank">https://wersm.com/snapchat-introduces-minis-third-party-apps-that-live-inside-chat/</a></p>
<p><a href="https://support.google.com/youtube/thread/52951454?hl=en" rel="noreferrer" target="_blank">https://support.google.com/youtube/thread/52951454?hl=en</a></p>
<p><a href="https://www.androidpolice.com/2020/06/11/redditor-discovers-insanely-simple-url-trick-to-remove-ads-from-any-youtube-video/?utm_campaign=buffer&utm_content=buffer26ced&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.androidpolice.com/2020/06/11/redditor-discovers-insanely-simple-url-trick-to-remove-ads-from-any-youtube-video</a></p>
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<strong>171: This Podcast is Sick.</strong>
<small>Jun 11, 2020</small>
<div class="addReadMore showlesscontent"><p>Some big changes to ad campaigns over on Google — especially if you are in certain categories. I know you thought you knew the restrictions to your ads, well.. Things are getting even MORE restrictive, and that’s causing a lot of digital marketers to scramble and check in on their active campaigns.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em><em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<p><a href="https://www.theq.live/" rel="noreferrer" target="_blank">https://www.theq.live/</a></p>
<p><a href="https://www.searchenginejournal.com/youtube-customize-channel/371774/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/youtube-customize-channel/371774/</a></p>
<p><a href="https://www.marketingdive.com/news/big-advertisers-demand-delay-to-tv-upfronts-broader-media-buying-changes/579623/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/big-advertisers-demand-delay-to-tv-upfronts-broader-media-buying-changes/579623/</a></p>
<p><a href="https://techcrunch.com/2020/06/11/twitter-reactions/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/11/twitter-reactions/</a></p>
<p><a href="https://techcrunch.com/2020/06/11/snapchat-redesigns-its-app-with-new-action-bar/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/11/snapchat-redesigns-its-app-with-new-action-bar/</a></p>
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<strong>170: Metrics and Morality</strong>
<small>Jun 10, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook is finding itself at the heart of a number of controversies these days, not the least of which is whether to leave the U.S. president’s posts up. But now, some digital marketers are saying enough is enough, and they’re pulling ALL ad spend from Facebook, leaving many other agencies to consider doing the same.</p>
<p><strong>TAKE THE POLL: </strong><a href="https://twitter.com/todmaffin/status/1270779964829298688" rel="noreferrer" target="_blank"><strong>https://twitter.com/todmaffin/status/1270779964829298688</strong></a></p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em><em><br/></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<p><a href="https://www.nytimes.com/2020/06/09/business/media/facebook-advertisers-trump-zuckerberg.html" rel="noreferrer" target="_blank">https://www.nytimes.com/2020/06/09/business/media/facebook-advertisers-trump-zuckerberg.html</a></p>
<p><a href="https://www.marketingprofs.com/charts/2020/43031/how-covid-19-affected-email-benchmarks-in-19-industries-in-spring-2020" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2020/43031/how-covid-19-affected-email-benchmarks-in-19-industries-in-spring-2020</a></p>
<p><a href="https://www.mariehaynes.com/john-mueller-podcast-transcription/" rel="noreferrer" target="_blank">https://www.mariehaynes.com/john-mueller-podcast-transcription/</a></p>
<p><a href="https://www.seroundtable.com/temporarily-closed-status-on-google-my-business-29589.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/temporarily-closed-status-on-google-my-business-29589.html</a></p>
<p><a href="https://www.socialmediatoday.com/news/short-form-video-app-zynn-has-been-removed-from-the-google-play-store/579522/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/short-form-video-app-zynn-has-been-removed-from-the-google-play-store/579522/</a></p>
<p><a href="https://searchengineland.com/bing-webmaster-tools-new-site-scan-feature-finds-seo-issues-335600?utm_medium=referral&utm_source=tldrmarketing.com" rel="noreferrer" target="_blank">https://searchengineland.com/bing-webmaster-tools-new-site-scan-feature-finds-seo-issues-335600</a></p>
<p><a href="https://www.wired.com/story/zynn-hot-new-video-app-stolen-content" rel="noreferrer" target="_blank">https://www.wired.com/story/zynn-hot-new-video-app-stolen-content</a></p>
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<strong>169: It’s Time. Delete Your Grey Account.</strong>
<small>Jun 09, 2020</small>
<div class="addReadMore showlesscontent"><p>It might be one of the most requested features that digital marketers have had for Facebook in years. And now, that feature is rolling out. But… it’s probably forcing a lot of managers like you to clean up their grey accounts today.</p>
<p>Today’s episode is sponsored by <a href="http://ladder.sport/" rel="noreferrer" target="_blank">Ladder.Sport</a></p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a><a href="http://ladder.sport/" rel="noreferrer" target="_blank"><em><br/></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<p><a href="https://wersm.com/businesses-can-now-add-more-hours-to-google-my-business/" rel="noreferrer" target="_blank">https://wersm.com/businesses-can-now-add-more-hours-to-google-my-business/</a></p>
<p><a href="https://www.searchenginejournal.com/pinterest-shows-shoppable-pins-in-visual-search-results/371629/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/pinterest-shows-shoppable-pins-in-visual-search-results/371629/</a></p>
<p><a href="https://www.marketingprofs.com/charts/2020/43021/median-landing-page-conversion-rates-for-16-industries" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2020/43021/median-landing-page-conversion-rates-for-16-industries</a></p>
<p><a href="https://techcrunch.com/2020/06/09/businesses-on-facebook-can-now-respond-to-customers-in-messenger/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/09/businesses-on-facebook-can-now-respond-to-customers-in-messenger/</a></p>
<p><a href="https://www.mobilemarketer.com/news/marketers-pay-higher-ad-rates-for-social-video-as-demand-picks-bac/579421/" rel="noreferrer" target="_blank">https://www.mobilemarketer.com/news/marketers-pay-higher-ad-rates-for-social-video-as-demand-picks-bac/579421/</a></p>
<p><a href="https://www.marketingdive.com/news/roku-teams-with-kroger-to-integrate-shopper-data-and-streaming-tv-ads/579440/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/roku-teams-with-kroger-to-integrate-shopper-data-and-streaming-tv-ads/579440/</a></p>
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<strong>168: Can We Legally Use Embedded Instagram Posts or Not?!</strong>
<small>Jun 08, 2020</small>
<div class="addReadMore showlesscontent"><p>So which is it anyway? Do we have the right to use embedded Instagram images on our brand’s web site? After all, that UGC can make for some compelling mid-funnel content. But now, Instagram’s made a statement on the matter that is confusing the hell out of a LOT of brand managers, today.</p>
<p><em><strong>Today in Digital Marketing is produced by </strong></em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em><strong>engageQ.com</strong></em></a><em><strong>. Can we help you with YOUR brand’s digital marketing and social media? Email </strong></em><em><strong>info@engageQ.com</strong></em><em><strong> or visit </strong></em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em><strong>engageQ.com/contact</strong></em><em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<p><a href="https://techcrunch.com/2020/06/08/twitter-to-launch-a-revamped-verification-system-with-publicly-documented-guidelines/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/08/twitter-to-launch-a-revamped-verification-system-with-publicly-documented-guidelines/</a></p>
<p><a href="https://wersm.com/you-probably-need-permission-before-embedding-instagram-posts/" rel="noreferrer" target="_blank">https://wersm.com/you-probably-need-permission-before-embedding-instagram-posts/</a></p>
<p><a href="https://www.marketingdive.com/news/disney-expands-luminate-ad-sales-offering-to-hulu-for-1st-time/579348/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/disney-expands-luminate-ad-sales-offering-to-hulu-for-1st-time/579348/</a></p>
<p><a href="https://www.searchenginejournal.com/duckduckgo-questioned-by-authorities-over-google-antitrust-investigation/371389/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/duckduckgo-questioned-by-authorities-over-google-antitrust-investigation/371389/</a></p>
<p><a href="https://www.marketingdive.com/news/coca-cola-eyes-streaming-real-time-content-production-in-marketing-restart/579274/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/coca-cola-eyes-streaming-real-time-content-production-in-marketing-restart/579274/</a></p>
<p><a href="https://twitter.com/MattNavarra/status/1269742722769997830" rel="noreferrer" target="_blank">https://twitter.com/MattNavarra/status/1269742722769997830</a></p>
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<strong>167: Why Marketers LOVE Programmatic Ads</strong>
<small>Jun 05, 2020</small>
<div class="addReadMore showlesscontent"><p>Instagram’s latest test could prove useful for e-commerce brands... A case for why marketers should use customer data platforms... A new survey finds programmatic advertising usage is rising... And, why you shouldn’t ignore the role co-citation and co-occurrence play in SEO.<br/>Help Spread the Word!</p>
<p>• Review this podcast at ratethispodcast.com/today</p>
<p>• Click bit.ly/tweet-tidm to preview a tweet you can publish</p>
<p>Advertising: Reach ~1,000 Digital Marketers</p>
<p>• Classifieds ($20) — todayindigital.com/classifieds</p>
<p>• Mid-Rolls — todayindigital.com/advertising</p>
<p><br/>TOD’S SOCIAL MEDIA:</p>
<p>• Tod’s web site: TodMaffin.com</p>
<p>• Tod’s agency: engageQ.com</p>
<p>• LinkedIn: linkedin.com/in/todmaffin</p>
<p>• Twitter: twitter.com/todmaffin</p>
<p>• Instagram: instagram.com/todmaffin</p>
<p>• Facebook: facebook.com/tmaffin</p>
<p>• TikTok: tiktok.com/@todmaffin</p>
<p>• Mixer: mixer.com/HappyRadioGuy</p>
<p>• Xbox Gamertag: Radio#9573</p>
<p><br/>SOURCES:</p>
<p><a href="https://www.socialmediatoday.com/news/instagram-tests-new-format-for-recommended-content-listings-below-the-all/579256/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagram-tests-new-format-for-recommended-content-listings-below-the-all/579256/</a></p>
<p><a href="https://marketingland.com/how-a-cdp-can-help-reduce-ad-spend-drive-revenue-and-build-trust-with-customers-279775" rel="noreferrer" target="_blank">https://marketingland.com/how-a-cdp-can-help-reduce-ad-spend-drive-revenue-and-build-trust-with-customers-279775</a></p>
<p><a href="https://www.marketingdive.com/news/66-of-marketers-expect-to-increase-programmatic-ad-spending-survey-finds/579191/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/66-of-marketers-expect-to-increase-programmatic-ad-spending-survey-finds/579191/</a></p>
<p><a href="https://www.searchenginejournal.com/co-citation-co-occurrence-how-important-are-they-for-seo-today/370620/?ver=370620X2" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/co-citation-co-occurrence-how-important-are-they-for-seo-today/370620/?ver=370620X2</a></p>
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<strong>166: A Glimmer of Digital Hope</strong>
<small>Jun 04, 2020</small>
<div class="addReadMore showlesscontent"><p>Digital advertising’s post-COVID future looks better than expected... YouTube is helping creators drive merch sales... Google Ads is testing a tool that might save you a lot of headaches... And, chances are you’ve fallen for at least one of these adtech myths.<br/>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact<br/></p>
<p>Help Spread the Word!</p>
<p>• Review this podcast at ratethispodcast.com/today</p>
<p>• Click bit.ly/tweet-tidm to preview a tweet you can publish</p>
<p>Advertising: Reach ~1,000 Digital Marketers</p>
<p>• Classifieds ($20) — todayindigital.com/classifieds</p>
<p>• Mid-Rolls — todayindigital.com/advertising<br/></p>
<p>TOD’S SOCIAL MEDIA:</p>
<p>• Tod’s web site: TodMaffin.com</p>
<p>• Tod’s agency: engageQ.com</p>
<p>• LinkedIn: linkedin.com/in/todmaffin</p>
<p>• Twitter: twitter.com/todmaffin</p>
<p>• Instagram: instagram.com/todmaffin</p>
<p>• Facebook: facebook.com/tmaffin</p>
<p>• TikTok: tiktok.com/@todmaffin</p>
<p>• Mixer: mixer.com/HappyRadioGuy</p>
<p>• Xbox Gamertag: Radio#9573<br/></p>
<p>SOURCES:<br/><a href="https://advanced-television.com/2020/06/04/forecast-european-digital-ads-down-only-5-5-in-2020/" rel="noreferrer" target="_blank">https://advanced-television.com/2020/06/04/forecast-european-digital-ads-down-only-5-5-in-2020/</a></p>
<p><a href="https://www.socialmediatoday.com/news/youtube-adds-new-analytics-report-alerts-for-merchandise-sales-within-live/579162/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/youtube-adds-new-analytics-report-alerts-for-merchandise-sales-within-live/579162/</a></p>
<p><a href="https://www.searchenginejournal.com/diagnose-google-ads-performance-changes-faster-with-explanations/371291/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/diagnose-google-ads-performance-changes-faster-with-explanations/371291/</a></p>
<p><a href="https://support.google.com/google-ads/answer/9911637" rel="noreferrer" target="_blank">https://support.google.com/google-ads/answer/9911637</a></p>
<p><a href="https://support.google.com/google-ads/answer/9000655" rel="noreferrer" target="_blank">https://support.google.com/google-ads/answer/9000655</a></p>
<p><a href="https://www.forbes.com/sites/augustinefou/2020/06/04/are-marketers-wasting-money-on-adtech-myths/amp/" rel="noreferrer" target="_blank">https://www.forbes.com/sites/augustinefou/2020/06/04/are-marketers-wasting-money-on-adtech-myths/amp/</a></p>
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<strong>165: Managing COVID Messaging Burnout</strong>
<small>Jun 03, 2020</small>
<div class="addReadMore showlesscontent"><p>A PSA from Google to website owners... A new Facebook feature helps users hide their history... Snapchat’s Dynamic Ads go global... And, why you might want to rethink your brand’s COVID messaging.</p>
<p><br/>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact</p>
<p><br/>Help Spread the Word!</p>
<p>• Review this podcast at ratethispodcast.com/today</p>
<p>• Click bit.ly/tweet-tidm to preview a tweet you can publish</p>
<p>Advertising: Reach ~1,000 Digital Marketers</p>
<p>• Classifieds ($20) — todayindigital.com/classifieds</p>
<p>• Mid-Rolls — todayindigital.com/advertising</p>
<p>TOD’S SOCIAL MEDIA:</p>
<p>• Tod’s web site: TodMaffin.com</p>
<p>• Tod’s agency: engageQ.com</p>
<p>• LinkedIn: linkedin.com/in/todmaffin</p>
<p>• Twitter: twitter.com/todmaffin</p>
<p>• Instagram: instagram.com/todmaffin</p>
<p>• Facebook: facebook.com/tmaffin</p>
<p>• TikTok: tiktok.com/@todmaffin</p>
<p>• Mixer: mixer.com/HappyRadioGuy</p>
<p>• Xbox Gamertag: Radio#9573</p>
<p><br/>SOURCES:<br/><a href="https://www.searchenginejournal.com/google-is-currently-experience-indexing-problems/371137/?ver=371137X2" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-is-currently-experience-indexing-problems/371137/?ver=371137X2</a></p>
<p><a href="https://techcrunch.com/2020/06/03/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/03/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide/</a></p>
<p><a href="https://wersm.com/this-new-facebook-feature-helps-clean-up-your-past/" rel="noreferrer" target="_blank">https://wersm.com/this-new-facebook-feature-helps-clean-up-your-past/</a></p>
<p><a href="https://marketingland.com/your-customers-arent-interested-in-your-covid-messaging-anymore-what-now-279711" rel="noreferrer" target="_blank">https://marketingland.com/your-customers-arent-interested-in-your-covid-messaging-anymore-what-now-279711</a></p>
<p><a href="https://www.prweek.com/article/1682400/gci-health-harris-poll-finds-clear-desire-non-covid-related-content" rel="noreferrer" target="_blank">https://www.prweek.com/article/1682400/gci-health-harris-poll-finds-clear-desire-non-covid-related-content</a></p>
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<strong>164: A Hashtag, a PSA, and a Mystery</strong>
<small>Jun 02, 2020</small>
<div class="addReadMore showlesscontent"><p>A new hashtag has taken Instagram by storm... A PSA to update your iPhone — and why... LinkedIn just gave advertisers more options... And, a Google ranking mystery is solved!</p>
<p><br/></p>
<p>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact</p>
<p><br/></p>
<p>Help Spread the Word!</p>
<p>• Review this podcast at ratethispodcast.com/today</p>
<p>• Click bit.ly/tweet-tidm to preview a tweet you can publish</p>
<p>Advertising: Reach ~1,000 Digital Marketers</p>
<p>• Classifieds ($20) — todayindigital.com/classifieds</p>
<p>• Mid-Rolls — todayindigital.com/advertising</p>
<p>TOD’S SOCIAL MEDIA:</p>
<p>• Tod’s web site: TodMaffin.com</p>
<p>• Tod’s agency: engageQ.com</p>
<p>• LinkedIn: linkedin.com/in/todmaffin</p>
<p>• Twitter: twitter.com/todmaffin</p>
<p>• Instagram: instagram.com/todmaffin</p>
<p>• Facebook: facebook.com/tmaffin</p>
<p>• TikTok: tiktok.com/@todmaffin</p>
<p>• Mixer: mixer.com/HappyRadioGuy</p>
<p>• Xbox Gamertag: Radio#9573</p>
<p><br/></p>
<p>SOURCES:<br/><a href="https://twitter.com/instagram/status/1267859718917120001" rel="noreferrer" target="_blank">https://twitter.com/instagram/status/1267859718917120001</a></p>
<p><a href="https://techcrunch.com/2020/06/02/tech-companies-mark-blackout-tuesday/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/02/tech-companies-mark-blackout-tuesday/</a></p>
<p><a href="https://twitter.com/TwitterSupport/status/1267105441278033920" rel="noreferrer" target="_blank">https://twitter.com/TwitterSupport/status/1267105441278033920</a></p>
<p><a href="https://wersm.com/update-your-iphone-to-ios-13-5-1-now/" rel="noreferrer" target="_blank">https://wersm.com/update-your-iphone-to-ios-13-5-1-now/</a></p>
<p><a href="https://www.socialmediatoday.com/news/facebook-adds-option-to-send-marketing-emails-via-pages-app/579003/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-option-to-send-marketing-emails-via-pages-app/579003/</a></p>
<p><a href="https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/</a></p>
<p><a href="https://searchengineland.com/google-local-ranking-changes-in-early-may-thank-a-bug-335452" rel="noreferrer" target="_blank">https://searchengineland.com/google-local-ranking-changes-in-early-may-thank-a-bug-335452</a></p>
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<strong>163: Brands and #BlackLivesMatter</strong>
<small>Jun 01, 2020</small>
<div class="addReadMore showlesscontent"><p>Big brands speak out about the Black Lives Matter movement... Facebook is running a new ID check on select profiles... YouTube’s new feature might make boring videos bearable... And, are Instagram Stories on their way to overtaking your feed?<br/>Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact</p>
<p><br/></p>
<p>Help Spread the Word!</p>
<p>• Review this podcast at ratethispodcast.com/today</p>
<p>• Click bit.ly/tweet-tidm to preview a tweet you can publish</p>
<p>Advertising: Reach ~1,000 Digital Marketers</p>
<p>• Classifieds ($20) — todayindigital.com/classifieds</p>
<p>• Mid-Rolls — todayindigital.com/advertising</p>
<p><br/></p>
<p>TOD’S SOCIAL MEDIA:</p>
<p>• Tod’s web site: TodMaffin.com</p>
<p>• Tod’s agency: engageQ.com</p>
<p>• LinkedIn: linkedin.com/in/todmaffin</p>
<p>• Twitter: twitter.com/todmaffin</p>
<p>• Instagram: instagram.com/todmaffin</p>
<p>• Facebook: facebook.com/tmaffin</p>
<p>• TikTok: tiktok.com/@todmaffin</p>
<p>• Mixer: mixer.com/HappyRadioGuy</p>
<p>• Xbox Gamertag: Radio#9573</p>
<p><br/></p>
<p>SOURCES:</p>
<p>https://www.socialmediatoday.com/news/how-social-platforms-are-responding-to-the-blacklivesmatter-protests-acros/578908/</p>
<p>https://www.nytimes.com/2020/05/31/business/media/companies-marketing-black-lives-matter-george-floyd.html</p>
<p>https://www.socialmediatoday.com/news/youtube-rolls-out-video-chapters-to-all-creators/578811/</p>
<p>https://techcrunch.com/2020/05/28/youtube-introduces-video-chapters-to-make-it-easier-to-navigate-through-longer-videos/</p>
<p>https://about.fb.com/news/2020/05/id-verification-high-reach-profiles/</p>
<p>https://www.socialmediatoday.com/news/facebook-expands-verification-requirements-to-profiles-with-large-audiences/578802/</p>
<p>https://www.socialmediatoday.com/news/instagram-is-testing-a-double-story-stories-feed-with-some-users/578819/=</p>
<p>https://business.instagram.com/</p>
<p><br/></p>
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<strong>162: Trump’s Twitter Fight is YOUR Problem Now</strong>
<small>May 29, 2020</small>
<div class="addReadMore showlesscontent"><p>Trump’s fight with Twitter may have a DIRECT impact on YOUR marketing work… Details on Google’s next big algorithm update… Facebook tries to push into the live-events space… And it’s another round of “Which One of These Three Features Has Twitter Rolled Out”</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em><em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://www.searchenginejournal.com/executive-order-weaken-cda-230/370809/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/executive-order-weaken-cda-230/370809/</a></li>
<li><a href="https://www.marketingdive.com/news/comcast-splits-ownership-of-targeted-ad-platform-with-charter-viacomcbs-as/578856/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/comcast-splits-ownership-of-targeted-ad-platform-with-charter-viacomcbs-as/578856/</a></li>
<li><a href="https://www.marketingdive.com/news/record-digital-ad-revenue-preceded-slowest-quarter-in-a-decade-iab-finds/578781/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/record-digital-ad-revenue-preceded-slowest-quarter-in-a-decade-iab-finds/578781/</a></li>
<li><a href="https://www.seroundtable.com/google-page-experience-update-29529.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-page-experience-update-29529.html</a></li>
<li><a href="https://techcrunch.com/2020/05/29/facebook-takes-on-twitter-with-venue-a-second-screen-companion-for-live-events/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/05/29/facebook-takes-on-twitter-with-venue-a-second-screen-companion-for-live-events/</a></li>
<li><a href="https://agorapulse.releasenotes.io/release/G5rxx-bulk-inbox-actions-and-unified-calendar-for-all" rel="noreferrer" target="_blank">https://agorapulse.releasenotes.io/release/G5rxx-bulk-inbox-actions-and-unified-calendar-for-all</a></li>
</ol>
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<strong>161: What’s that App Called Again? You Know The One...</strong>
<small>May 28, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook Marketplace opens up to brands… We have a new Instagram ad placement… CMOs are becoming more diverse, as a group… and the Spark AR Studio gets some suspiciously TikTok-like features.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a><a href="http://ladder.sport/" rel="noreferrer" target="_blank"><em><br/></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://wersm.com/instagram-starts-rolling-out-igtv-ads/" rel="noreferrer" target="_blank">https://wersm.com/instagram-starts-rolling-out-igtv-ads/</a></li>
<li><a href="https://www.marketingdive.com/news/cmos-became-a-more-diverse-group-in-2019-study-says/578739/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/cmos-became-a-more-diverse-group-in-2019-study-says/578739/</a></li>
<li><a href="https://www.marketingdive.com/news/criteos-self-service-platform-places-ads-across-retailer-e-commerce-sites/578721/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/criteos-self-service-platform-places-ads-across-retailer-e-commerce-sites/578721/</a></li>
<li><a href="https://www.socialmediatoday.com/news/the-rise-of-new-short-form-video-app-zynn-could-spell-trouble-for-tiktok/578733/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/the-rise-of-new-short-form-video-app-zynn-could-spell-trouble-for-tiktok/578733/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-adds-new-ar-tools-for-creators-including-music-activated-effects/578726/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-new-ar-tools-for-creators-including-music-activated-effects/578726/</a></li>
<li><a href="https://marketingland.com/facebook-marketplace-is-open-for-businesses-selling-new-products-279643" rel="noreferrer" target="_blank">https://marketingland.com/facebook-marketplace-is-open-for-businesses-selling-new-products-279643</a></li>
</ol>
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<strong>160: The End of Instagram Influencers?</strong>
<small>May 27, 2020</small>
<div class="addReadMore showlesscontent"><p>Google launches very Facebook’ish ads… How to eliminate people unlikely to buy from you from your Facebook audience set… Are Instagram influencers on their way out?... And is there such a thing as an SEO-friendly FONT?</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a><a href="http://ladder.sport/" rel="noreferrer" target="_blank"><em><br/></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://www.marketingprofs.com/charts/2020/42970/would-people-rather-watch-an-ad-or-share-their-email-address" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2020/42970/would-people-rather-watch-an-ad-or-share-their-email-address</a></li>
<li><a href="https://www.searchenginejournal.com/google-rolls-out-3-new-attributes-for-gmb-listings/370581/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-rolls-out-3-new-attributes-for-gmb-listings/370581/</a></li>
<li><a href="https://www.seroundtable.com/seo-friendly-fonts-google-29514.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/seo-friendly-fonts-google-29514.html</a></li>
<li><a href="https://www.jonloomer.com/2020/05/26/create-facebook-pixel-event-for-time-spent/" rel="noreferrer" target="_blank">https://www.jonloomer.com/2020/05/26/create-facebook-pixel-event-for-time-spent/</a></li>
<li><a href="https://www.searchenginejournal.com/google-announces-3-day-digital-conference-starting-june-30/370492/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-announces-3-day-digital-conference-starting-june-30/370492/</a></li>
<li><a href="https://www.adweek.com/brand-marketing/why-instagram-influencers-are-being-swapped-out-for-more-authentic-tiktok-creators" rel="noreferrer" target="_blank">https://www.adweek.com/brand-marketing/why-instagram-influencers-are-being-swapped-out-for-more-authentic-tiktok-creators</a></li>
<li><a href="https://searchengineland.com/google-is-coming-for-facebook-budgets-with-discovery-ads-now-available-globally-335160" rel="noreferrer" target="_blank">https://searchengineland.com/google-is-coming-for-facebook-budgets-with-discovery-ads-now-available-globally-335160</a></li>
</ol>
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<strong>159: Why Is Google Rewriting Your Metadata?!</strong>
<small>May 26, 2020</small>
<div class="addReadMore showlesscontent"><p>Amazon fights the loss of third-party cookies with first-party podcasts, retail ecommerce marketers just got some big love from Google Ads, why Google is rewriting those meta-descriptions you’ve slaved over, and TikTok’s new location function will spell more work for social media community managers.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Today’s episode is sponsored by: </strong><a href="http://ladder.sport/" rel="noreferrer" target="_blank"><strong>http://ladder.sport</strong><em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://www.searchenginejournal.com/amazon-news-sports-podcasting/370476/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/amazon-news-sports-podcasting/370476/</a></li>
<li><a href="https://www.searchenginejournal.com/google-ads-incorporates-retail-category-reporting/370470/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-ads-incorporates-retail-category-reporting/370470/</a></li>
<li><a href="https://www.searchenginejournal.com/why-google-rewrites-meta-descriptions/370452/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/why-google-rewrites-meta-descriptions/370452/</a></li>
<li><a href="https://marketingland.com/blogging-for-shopify-a-unique-seo-approach-279593" rel="noreferrer" target="_blank">https://marketingland.com/blogging-for-shopify-a-unique-seo-approach-279593</a></li>
<li><a href="https://www.marketingdive.com/news/59-of-ad-agency-employees-working-longer-during-pandemic-study-says/578557/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/59-of-ad-agency-employees-working-longer-during-pandemic-study-says/578557/</a></li>
<li><a href="https://www.facebook.com/business/news/new-courses-to-bring-your-business-online/" rel="noreferrer" target="_blank">https://www.facebook.com/business/news/new-courses-to-bring-your-business-online/</a></li>
<li><a href="https://www.bbc.com/news/technology-52808177" rel="noreferrer" target="_blank">https://www.bbc.com/news/technology-52808177</a></li>
</ol>
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<strong>158: Ready Player One</strong>
<small>May 22, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook’s special app just for digital marketers actually DOES something now… a new Reddit-based project aims to help people in the online advertising space… and Google phases out a popular ad format.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Today’s episode is sponsored by </strong><a href="https://medianegotiator.net/" rel="noreferrer" target="_blank"><strong>MediaNegotiator.US</strong></a><em><strong><br/></strong></em><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/facebook-adds-post-creation-capacity-to-creator-studio-app/578481/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-post-creation-capacity-to-creator-studio-app/578481/</a></li>
<li><a href="https://www.radvertisingschool.com/" rel="noreferrer" target="_blank">https://www.radvertisingschool.com/</a></li>
<li><a href="https://searchengineland.com/google-to-sunset-gallery-ads-beta-focus-on-image-extensions-334781" rel="noreferrer" target="_blank">https://searchengineland.com/google-to-sunset-gallery-ads-beta-focus-on-image-extensions-334781</a></li>
</ol>
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Send in a voice message: https://anchor.fm/todayindigital/message<br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>157: The Lovers, The Dreamers, and Me. 🌈</strong>
<small>May 21, 2020</small>
<div class="addReadMore showlesscontent"><p>Facebook and Instagram Stories come to desktop, Twitter’s stories continue rolling out around the world, a case study of which bid option performs best on Facebook, and some nice changes to their Ads Manager app on mobile.</p>
<p><em>Today in Digital Marketing is produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p>Today’s episode is sponsored by: <a href="http://medianegotiator.us/" rel="noreferrer" target="_blank">MediaNegotiator.US<em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/facebook-clarifies-guidelines-around-music-usage-in-video-posts/578357/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-clarifies-guidelines-around-music-usage-in-video-posts/578357/</a></li>
<li><a href="http://resizing.app/" rel="noreferrer" target="_blank">http://Resizing.app</a></li>
<li><a href="https://jasonburlin.com/why-should-you-use-bid-cost-caps-in-your-facebook-campaigns/" rel="noreferrer" target="_blank">https://jasonburlin.com/why-should-you-use-bid-cost-caps-in-your-facebook-campaigns/</a></li>
<li><a href="https://twitter.com/CoryDobbin/status/1244338599547547649" rel="noreferrer" target="_blank">https://twitter.com/CoryDobbin/status/1244338599547547649</a></li>
<li><a href="https://twitter.com/CoryDobbin/status/1227996935736438787" rel="noreferrer" target="_blank">https://twitter.com/CoryDobbin/status/1227996935736438787</a></li>
</ol>
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<strong>156: TikTok’s Ad Algorithm Revealed</strong>
<small>May 20, 2020</small>
<div class="addReadMore showlesscontent"><p>We learn a bit more about how TikTok places ads… Facebook expands its test of mid-roll video ads… Does your brand have a policy for when “no reply” tweets come available?... Bing adds real-time index inclusion… and more.</p>
<p><em>Produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p>Today’s episode is sponsored by: <a href="http://medianegotiator.us/" rel="noreferrer" target="_blank">MediaNegotiator.US<em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="https://todayindigital.com/classifieds" rel="noreferrer" target="_blank">todayindigital.com/classifieds<br/></a>• Mid-Rolls — <a href="https://todayindigital.com/advertising" rel="noreferrer" target="_blank">todayindigital.com/advertising<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ul>
<li><a href="https://digiday.com/media/how-tiktok-ranks-ads" rel="noreferrer" target="_blank">https://digiday.com/media/how-tiktok-ranks-ads</a></li>
<li><a href="https://www.seroundtable.com/bing-webmaster-tools-migrates-new-29482.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/bing-webmaster-tools-migrates-new-29482.html</a></li>
<li><a href="https://twitter.com/OvercastFM/status/1263122624760229892" rel="noreferrer" target="_blank">https://twitter.com/OvercastFM/status/1263122624760229892</a></li>
<li><a href="https://blog.twitter.com/en_us/topics/product/2020/testing-new-conversation-settings.html" rel="noreferrer" target="_blank">https://blog.twitter.com/en_us/topics/product/2020/testing-new-conversation-settings.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-expands-test-of-skippable-mid-roll-ads-in-videos/578279/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-expands-test-of-skippable-mid-roll-ads-in-videos/578279/</a></li>
<li><a href="https://twitter.com/BidenInsultBot" rel="noreferrer" target="_blank">https://twitter.com/BidenInsultBot</a></li>
</ul>
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<strong>155: Time to Revamp Your Pandemic-Themed Ads</strong>
<small>May 19, 2020</small>
<div class="addReadMore showlesscontent"><p>In today’s episode — Facebook launches a fully integrated in-app shopping experience… YouTube’s new video catalog offers some enticing new categories and brand safety controls, a new discovery tool from Pinterest may be good news for fashion marketers, and consumers getting reeeeeeeeally tired of your COVID-19 ad.</p>
<p>Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact</p>
<p><strong>Help Spread the Word!</strong><br/>• Review this podcast at ratethispodcast.com/today<br/>• Click bit.ly/tweet-tidm to preview a tweet you can publish</p>
<p><strong>Advertising: Reach ~1,000 Digital Marketers</strong><br/>• Classifieds ($20) — todayindigital.com/classifieds<br/>• Mid-Rolls — todayindigital.com/advertising</p>
<p><strong>TOD’S SOCIAL MEDIA:</strong><br/>• Tod’s web site: TodMaffin.com <br/>• Tod’s agency: engageQ.com <br/>• LinkedIn: linkedin.com/in/todmaffin <br/>• Twitter: twitter.com/todmaffin <br/>• Instagram: instagram.com/todmaffin <br/>• Facebook: facebook.com/tmaffin <br/>• TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy<br/>• Xbox Gamertag: Radio#9573</p>
<p><strong>SOURCES:</strong></p>
<ol>
<li>https://about.fb.com/news/2020/05/introducing-facebook-shops/ </li>
<li>https://newsroom.pinterest.com/en/post/pinterest-launches-curated-shopping-spotlights</li>
<li>https://www.marketingdive.com/news/youtube-advertisers-get-access-to-streaming-tv-under-new-youtube-select-off/578220/</li>
<li>https://www.acemetrix.com/insights/blog/is-a-sense-of-sameness-plaguing-covid-19-ads/</li>
<li>https://blog.chromium.org/2020/05/resource-heavy-ads-in-chrome.html?m=1</li>
<li>https://www.blog.google/products/ads/introducing-youtube-select/</li>
<li>https://www.searchenginejournal.com/google-ads-shortens-business-identity-verification-time/369092/</li>
<li>https://www.seroundtable.com/google-discover-search-console-reporting-bug-29478.html</li>
<li>https://techcrunch.com/2020/05/18/disney-kevin-mayer-tiktok-ceo/</li>
</ol>
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<strong>154: Special Episode: B2B Digital Marketing in a Post-Pandemic World</strong>
<small>May 18, 2020</small>
<div class="addReadMore showlesscontent"><p>It's a stat holiday here in British Columbia, so in lieu of a regular show, here's the full conversation I had this week with Mark Emond. Mark is CEO of <a href="http://www.DemandSpring.com/" rel="noreferrer" target="_blank">DemandSpring.com</a>.</p>
<p>Also be sure to read his great piece in MarketingProfs.com called "<a href="https://www.marketingprofs.com/articles/2020/42856/b2b-marketing-after-covid-19-what-changes-and-what-doesnt" rel="noreferrer" target="_blank">B2B Marketing After COVID-19: What Changes and What Doesn't?</a>"</p>
<p>--</p>
<p><em>Produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!</strong><strong><br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">engageQ.com/classifieds<br/></a>• Mid-Rolls — <a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank">engageQ.com/podcastads<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573</p>
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<strong>153: Facebook Just Paid $400 Million for Your Thoughts</strong>
<small>May 15, 2020</small>
<div class="addReadMore showlesscontent"><p>In today’s episode — the real reason Faceook bought GIPHY. Plus, how is consumer behaviour shifting now that we’re in the next phase of the pandemic? Your brand’s Instagram Live broadcasts can now live forever… And the future of digital marketing in the B2B space.</p>
<p><em>Produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media? Email </em><em>info@engageQ.com</em><em> or visit </em><a href="http://engageq.com/contact" rel="noreferrer" target="_blank"><em>engageQ.com/contact</em></a></p>
<p><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">engageQ.com/classifieds<br/></a>• Mid-Rolls — <a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank">engageQ.com/podcastads<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a><br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a><br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a><br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a><br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a><br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a><br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a><br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://www.mobilemarketer.com/news/facebook-acquires-giphy-image-sharing-platform-for-reported-400m/578060/" rel="noreferrer" target="_blank">https://www.mobilemarketer.com/news/facebook-acquires-giphy-image-sharing-platform-for-reported-400m/578060/</a></li>
<li><a href="https://www.kantar.com/Campaigns/Covid-19-Barometer" rel="noreferrer" target="_blank">https://www.kantar.com/Campaigns/Covid-19-Barometer</a></li>
<li><a href="https://www.marketingdive.com/news/3-pandemic-related-behaviors-will-stick-as-consumer-anxiety-subsides-kanta/578025/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/3-pandemic-related-behaviors-will-stick-as-consumer-anxiety-subsides-kanta/578025/</a></li>
<li><a href="https://www.mediapost.com/publications/article/351442/ice-breakers-says-mint-before-you-mask-mms-so.html" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/351442/ice-breakers-says-mint-before-you-mask-mms-so.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/instagram-officially-launches-option-to-share-instagram-live-broadcasts-to/577995/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagram-officially-launches-option-to-share-instagram-live-broadcasts-to/577995/</a></li>
<li><a href="https://techcrunch.com/2020/05/15/us-video-game-sales-have-record-quarter-as-consumers-stay-at-home/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/05/15/us-video-game-sales-have-record-quarter-as-consumers-stay-at-home/</a></li>
<li><a href="https://techcrunch.com/2020/05/14/why-did-apple-buy-nextvr/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/05/14/why-did-apple-buy-nextvr/</a></li>
<li><a href="https://twitter.com/JonErlichman/status/1258860648903172096" rel="noreferrer" target="_blank">https://twitter.com/JonErlichman/status/1258860648903172096</a></li>
</ol>
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<strong>152: Blitneey Speers</strong>
<small>May 14, 2020</small>
<div class="addReadMore showlesscontent"><p><em>Produced by </em><a href="http://engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em>. Can we help you with YOUR brand’s digital marketing and social media?</em></p>
<p><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">engageQ.com/classifieds<br/></a>• Mid-Rolls — <a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank">engageQ.com/podcastads<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/google-adds-new-option-to-group-and-color-code-tabs-in-chrome/577915/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/google-adds-new-option-to-group-and-color-code-tabs-in-chrome/577915/</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-now-factors-dwell-time-into-content-distribution-algorithm-whic/577839" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-now-factors-dwell-time-into-content-distribution-algorithm-whic/577839</a></li>
<li><a href="https://www.socialmediatoday.com/news/youtubes-new-audience-activity-insights-are-now-available-to-all-creators/577923" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/youtubes-new-audience-activity-insights-are-now-available-to-all-creators/577923</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-rolls-out-new-updates-for-sales-navigator-including-detailed-link/577909" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-rolls-out-new-updates-for-sales-navigator-including-detailed-link/577909</a></li>
<li><a href="https://www.marketingdive.com/news/mcdonalds-will-boost-us-marketing-100m-as-dining-rooms-reopen/577927/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/mcdonalds-will-boost-us-marketing-100m-as-dining-rooms-reopen/577927/</a></li>
<li><a href="https://www.seroundtable.com/google-my-business-reviews-backfilling-now-29451.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-my-business-reviews-backfilling-now-29451.html</a></li>
<li><a href="https://archive.google.com/jobs/britney.html" rel="noreferrer" target="_blank">https://archive.google.com/jobs/britney.html</a></li>
<li><a href="https://twitter.com/liahaberman/status/1261004966832959488" rel="noreferrer" target="_blank">https://twitter.com/liahaberman/status/1261004966832959488</a></li>
</ol>
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<strong>151: The Campaign That Ran $100 Cost-PER-COMMENT</strong>
<small>May 13, 2020</small>
<div class="addReadMore showlesscontent"><p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? </em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a></p>
<p>Today’s episode is sponsored by <a href="http://www.tresta.com/" rel="noreferrer" target="_blank">Tresta.com</a>. Business calling, texting and call management in an easy to use app.<em><strong><br/></strong></em><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/></strong><a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank"><strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://status.fb.com/ads/" rel="noreferrer" target="_blank">https://status.fb.com/ads/</a></li>
<li><a href="https://www.agorapulse.com/social-media-lab/boosting-facebook-live-video-replays/" rel="noreferrer" target="_blank">https://www.agorapulse.com/social-media-lab/boosting-facebook-live-video-replays/</a></li>
<li><a href="https://marketingland.com/retailers-can-now-link-their-paypal-and-google-merchant-center-accounts-279386" rel="noreferrer" target="_blank">https://marketingland.com/retailers-can-now-link-their-paypal-and-google-merchant-center-accounts-279386</a></li>
<li><a href="https://www.seroundtable.com/google-link-buying-analogy-aliexpress-29443.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-link-buying-analogy-aliexpress-29443.html</a></li>
<li><a href="https://www.marketingdive.com/news/companies-behavior-mid-pandemic-influences-future-brand-loyalty-survey-fi/577849/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/companies-behavior-mid-pandemic-influences-future-brand-loyalty-survey-fi/577849/</a></li>
<li><a href="https://www.reuters.com/article/us-france-tech-regulation-idUSKBN22P2JU" rel="noreferrer" target="_blank">https://www.reuters.com/article/us-france-tech-regulation-idUSKBN22P2JU</a></li>
</ol>
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<strong>150: How to Stop CBO Ad Sets (Without Stopping CBO Ad Sets)</strong>
<small>May 12, 2020</small>
<div class="addReadMore showlesscontent"><p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? </em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a></p>
<p>Today’s episode is sponsored by <a href="https://ladder.sport/" rel="noreferrer" target="_blank">Ladder.sport<em><strong><br/></strong></em></a><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">engageQ.com/classifieds<br/></a>• Mid-Rolls — <a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank">engageQ.com/podcastads<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://www.marketingprofs.com/charts/2020/42890/eight-common-campaign-management-mistakes-agencies-make" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2020/42890/eight-common-campaign-management-mistakes-agencies-make</a></li>
<li><a href="https://wersm.com/you-can-now-add-polls-to-your-linkedin-posts/" rel="noreferrer" target="_blank">https://wersm.com/you-can-now-add-polls-to-your-linkedin-posts/</a></li>
<li><a href="https://www.fooddive.com/news/why-pepsico-launched-2-new-direct-to-consumer-sites/577676/" rel="noreferrer" target="_blank">https://www.fooddive.com/news/why-pepsico-launched-2-new-direct-to-consumer-sites/577676/</a></li>
<li><a href="https://www.seroundtable.com/google-temporarily-closed-29438.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-temporarily-closed-29438.html</a></li>
<li><a href="https://grow.google/intl/ALL_au/" rel="noreferrer" target="_blank">https://grow.google/intl/ALL_au/</a></li>
<li><a href="https://twitter.com/Pamela_Lund/status/1260256544341413893" rel="noreferrer" target="_blank">https://twitter.com/Pamela_Lund/status/1260256544341413893</a></li>
<li><a href="https://about.instagram.com/blog/announcements/continuing-our-work-to-fight-online-bullying" rel="noreferrer" target="_blank">https://about.instagram.com/blog/announcements/continuing-our-work-to-fight-online-bullying</a></li>
<li><a href="https://www.businessinsider.com/facebook-rolling-out-new-targeting-options-for-premium-video-2020-5?IR=T&r=US&utm_campaign=buffer&utm_content=buffere898a&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.businessinsider.com/facebook-rolling-out-new-targeting-options-for-premium-video-2020-5</a></li>
<li><a href="https://theofficeslack.com/" rel="noreferrer" target="_blank">https://theofficeslack.com/</a></li>
</ol>
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<strong>149: TikTok Removes…. MUSIC?!?!!</strong>
<small>May 11, 2020</small>
<div class="addReadMore showlesscontent"><p>Welcome Product Hunters!</p>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? </em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em> <br/></em><a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank"><strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://techcrunch.com/2020/05/11/facebook-and-instagram-ad-new-features-to-help-you-find-and-support-local-businesses/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/05/11/facebook-and-instagram-ad-new-features-to-help-you-find-and-support-local-businesses/</a></li>
<li><a href="https://www.blog.google/products/ads/local-inventory-ads-curbside-pickup/" rel="noreferrer" target="_blank">https://www.blog.google/products/ads/local-inventory-ads-curbside-pickup/</a></li>
<li><a href="https://docs.google.com/forms/d/e/1FAIpQLSfaPFtHtIbz24hCE4x6OZZkNtXDKlIlWHhhQpY6y6X5Yf5d5w/viewform" rel="noreferrer" target="_blank">https://docs.google.com/forms/d/e/1FAIpQLSfaPFtHtIbz24hCE4x6OZZkNtXDKlIlWHhhQpY6y6X5Yf5d5w/viewform</a></li>
<li><a href="https://www.searchenginejournal.com/video-timestamp-results-google-search/364020/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/video-timestamp-results-google-search/364020/</a></li>
<li><a href="https://twitter.com/Marie_Haynes/status/1259887876025786370" rel="noreferrer" target="_blank">https://twitter.com/Marie_Haynes/status/1259887876025786370</a></li>
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<strong>148: Is That a New Ad Format In Your Pocket, Or… ?</strong>
<small>May 08, 2020</small>
<div class="addReadMore showlesscontent"><p>Welcome Product Hunters! ❤️ This is Friday's episode. Monday's comes out at 5pm ET / 2pm PT — so be sure to Subscribe so you don't miss the very latest.</p>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? </em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>engageQ.com</em></a><em> <br/></em><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573</p>
<p><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://mspoweruser.com/instagram-direct-message-forward/?utm_campaign=buffer&utm_content=bufferab723&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://mspoweruser.com/instagram-direct-message-forward</a></li>
<li><a href="https://digiday.com/media/tiktok-is-coming-after-snapchat-with-a-new-augmented-reality-ad-format" rel="noreferrer" target="_blank">https://digiday.com/media/tiktok-is-coming-after-snapchat-with-a-new-augmented-reality-ad-format</a></li>
<li><a href="https://www.searchenginejournal.com/youtube-expands-ad-formats-for-tv-screens/367030/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/youtube-expands-ad-formats-for-tv-screens/367030/</a></li>
<li><a href="https://www.seroundtable.com/google-search-console-international-targeting-29420.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-search-console-international-targeting-29420.html</a></li>
<li><a href="https://www.reddit.com/r/TechSEO/comments/gegv8k/does_search_consoles_target_audience_in_has_any/" rel="noreferrer" target="_blank">https://www.reddit.com/r/TechSEO/comments/gegv8k/does_search_consoles_target_audience_in_has_any/</a></li>
<li><a href="https://searchengineland.com/googles-got-a-new-shopping-ad-test-and-its-a-weird-one-334420" rel="noreferrer" target="_blank">https://searchengineland.com/googles-got-a-new-shopping-ad-test-and-its-a-weird-one-334420</a></li>
</ol>
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<strong>147: What We Learned About SEO From Yesterday’s LinkedIn Blackout</strong>
<small>May 07, 2020</small>
<div class="addReadMore showlesscontent"><p><em><strong>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? </strong></em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>engageQ.com</strong></em></a><em><strong> <br/></strong></em><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classifieds ($20) — <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">engageQ.com/classifieds<br/></a>• Mid-Rolls — <a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank">engageQ.com/podcastads<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://www.marketingdive.com/news/consumers-tire-of-covid-19-related-ads-survey-finds/577551/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/consumers-tire-of-covid-19-related-ads-survey-finds/577551/</a></li>
<li><a href="https://www.seroundtable.com/linkedin-google-return-29413.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/linkedin-google-return-29413.html</a></li>
<li><a href="https://newsroom.pinterest.com/en/post/pinterest-launches-shopify-app-for-easy-merchant-access-to-catalogs" rel="noreferrer" target="_blank">https://newsroom.pinterest.com/en/post/pinterest-launches-shopify-app-for-easy-merchant-access-to-catalogs</a></li>
<li><a href="https://www.blog.google/outreach-initiatives/small-business/understanding-rising-consumer-interests-covid-19/" rel="noreferrer" target="_blank">https://www.blog.google/outreach-initiatives/small-business/understanding-rising-consumer-interests-covid-19/</a></li>
<li><a href="https://www.searchenginejournal.com/elementor-pro-critical-vulnerability/366828/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/elementor-pro-critical-vulnerability/366828/</a></li>
<li><a href="https://www.blog.google/products/ads/youtube-streaming-trends-features/" rel="noreferrer" target="_blank">https://www.blog.google/products/ads/youtube-streaming-trends-features/</a></li>
<li><a href="https://www.rom.on.ca/en/rom-at-home/covid-19-giving-bats-a-bad-rep" rel="noreferrer" target="_blank">https://www.rom.on.ca/en/rom-at-home/covid-19-giving-bats-a-bad-rep</a></li>
</ol>
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<strong>146: Nausea on the Google See-Saw</strong>
<small>May 06, 2020</small>
<div class="addReadMore showlesscontent"><p>Thanks to <a href="http://www.Tresta.com/" rel="noreferrer" target="_blank">Tresta.com</a> for sponsoring today's episode. Business calling, texting and call management in an easy to use app.</p>
<p><em><strong>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? </strong></em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em><strong> <br/></strong></em><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">https://bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classified Ads (only $20) — <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">http://engageQ.com/classifieds<br/></a>• 30-/60-second Mid-Rolls — <a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank">http://engageQ.com/podcastads<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://www.marketingdive.com/news/rokus-ad-platform-launches-with-drizly-experian-intuit-turbotax-and-lexu/577457/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/rokus-ad-platform-launches-with-drizly-experian-intuit-turbotax-and-lexu/577457/</a></li>
<li><a href="https://sproutsocial.com/insights/leverage-google-my-business-from-sprout/" rel="noreferrer" target="_blank">https://sproutsocial.com/insights/leverage-google-my-business-from-sprout/</a></li>
<li><a href="https://www.seroundtable.com/linkedin-removed-google-index-29408.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/linkedin-removed-google-index-29408.html</a></li>
<li><a href="https://www.seroundtable.com/impacted-google-may-2020-core-update-29410.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/impacted-google-may-2020-core-update-29410.html</a></li>
<li><a href="https://www.seroundtable.com/linkedin-removed-google-index-29408.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/linkedin-removed-google-index-29408.html</a></li>
<li><a href="https://marketingland.com/shopify-launches-post-covid-pos-yelp-rolls-out-omnichannel-tools-for-smbs-279252" rel="noreferrer" target="_blank">https://marketingland.com/shopify-launches-post-covid-pos-yelp-rolls-out-omnichannel-tools-for-smbs-279252</a></li>
</ol>
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<strong>145: Did You Drop Off Google’s Page One Too?</strong>
<small>May 05, 2020</small>
<div class="addReadMore showlesscontent"><p><em><strong>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? </strong></em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em><strong> <br/></strong></em><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong><strong><br/></strong></a><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">https://bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classified Ads (only $20) — <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">http://engageQ.com/classifieds<br/></a>• 30-/60-second Mid-Rolls — <a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank">http://engageQ.com/podcastads<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy<strong><br/></strong></a>• Xbox Gamertag: Radio#9573<strong><br/>SOURCES:</strong></p>
<ol>
<li><a href="https://searchengineland.com/advertisers-signal-glimmers-of-optimism-334107" rel="noreferrer" target="_blank">https://searchengineland.com/advertisers-signal-glimmers-of-optimism-334107</a></li>
<li><a href="https://www.marketingdive.com/news/gen-z-wants-fun-exciting-ads-amid-pandemic-boredom-survey-says/577339/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/gen-z-wants-fun-exciting-ads-amid-pandemic-boredom-survey-says/577339/</a></li>
<li><a href="https://sproutsocial.com/insights/data/index/" rel="noreferrer" target="_blank">https://sproutsocial.com/insights/data/index/</a></li>
<li><a href="https://www.seroundtable.com/google-may-2020-core-update-live-29403.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-may-2020-core-update-live-29403.html</a></li>
<li><a href="https://www.searchenginejournal.com/google-smart-shopping-beta-testing-new-customer-only-goal/366210/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-smart-shopping-beta-testing-new-customer-only-goal/366210/</a></li>
<li><a href="https://www.theverge.com/2020/5/5/21247871/google-podcasts-listener-data-update?utm_campaign=theverge&utm_content=chorus&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.theverge.com/2020/5/5/21247871/google-podcasts-listener-data-update</a></li>
</ol>
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<strong>144: Why You Should Stop Saying ‘Unprecedented’ in Your Marketing</strong>
<small>May 04, 2020</small>
<div class="addReadMore showlesscontent"><p>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ.com
Help Spread the Word!
• Review this podcast at https://ratethispodcast.com/today
• Click https://bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classified Ads (only $20) — http://engageQ.com/classifieds
• 30-/60-second Mid-Rolls — http://engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: http://TodMaffin.com
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• Facebook: http://facebook.com/tmaffin
• TikTok: https://www.tiktok.com/@todmaffin
• Mixer: https://mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.seroundtable.com/google-question-hub-screen-shots-29395.html
https://www.seroundtable.com/google-ads-blocks-5-000-ads-per-minute-29394.html
https://sproutsocial.com/insights/introducing-dropbox-integration/
https://techcrunch.com/2020/05/04/yelp-virtual-services/
https://searchengineland.com/google-may-2020-core-update-rolling-out-today-334128
QUIZ MUSIC: Kevin MacLeod CC BY 3.0
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<strong>143: “You talk too fast. Sit up straighter. Stop saying Um.”</strong>
<small>May 01, 2020</small>
<div class="addReadMore showlesscontent"><p><em><strong>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? </strong></em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em><strong> <br/></strong></em><strong>Help Spread the Word!<br/></strong>• <strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a><strong><br/></strong><strong>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">https://bit.ly/tweet-tidm</a> to preview a tweet you can publish<strong><br/>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classified Ads (only $20) — <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">http://engageQ.com/classifieds<br/></a>• 30-/60-second Mid-Rolls — <a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank">http://engageQ.com/podcastads<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy<strong><br/></strong></a><strong>SOURCES:</strong></p>
<ol>
<li><a href="https://www.seroundtable.com/site-go-down-google-deindex-urls-in-two-days-29385.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/site-go-down-google-deindex-urls-in-two-days-29385.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-begins-to-re-open-moderation-centers-as-concerning-content-gains-m/577158/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-begins-to-re-open-moderation-centers-as-concerning-content-gains-m/577158/</a></li>
<li><a href="https://www.socialmediatoday.com/news/levis-uses-pinterests-advanced-style-matching-to-create-customized-brand/577155/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/levis-uses-pinterests-advanced-style-matching-to-create-customized-brand/577155/</a></li>
<li><a href="https://www.searchenginejournal.com/wordpress-vulnerabilities-update/365482/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/wordpress-vulnerabilities-update/365482/</a></li>
<li><a href="https://www.socialmediatoday.com/news/tiktok-adds-new-adjust-clips-video-editing-feature/577153/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/tiktok-adds-new-adjust-clips-video-editing-feature/577153/</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-adds-new-video-intro-and-interview-assessment-tools-to-improve-dig/577150/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-adds-new-video-intro-and-interview-assessment-tools-to-improve-dig/577150/</a></li>
<li><a href="https://searchengineland.com/have-we-hit-bottom-yet-what-new-earnings-reports-say-about-covids-impact-on-digital-advertising-333978?utm_campaign=socialflow&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://searchengineland.com/have-we-hit-bottom-yet-what-new-earnings-reports-say-about-covids-impact-on-digital-advertising-333978</a></li>
</ol>
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<strong>142: New YouTube and TikTok Ad Placements</strong>
<small>Apr 30, 2020</small>
<div class="addReadMore showlesscontent"><p><em><strong>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? </strong></em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em><strong> <br/></strong></em><strong>Help Spread the Word!<br/>• </strong>Click <a href="https://bit.ly/tweet-tidm" rel="noreferrer" target="_blank">https://bit.ly/tweet-tidm</a> to preview a tweet you can publish<br/>• Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today<strong><br/></strong></a><strong>Advertising: Reach ~1,000 Digital Marketers<br/>• </strong>Classified Ads (only $20) — <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">http://engageQ.com/classifieds<br/></a>• 30-/60-second Mid-Rolls — <a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank">http://engageQ.com/podcastads<strong><br/></strong></a><strong>TOD’S SOCIAL MEDIA:</strong></p>
<p>• Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a> <br/>• Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> <br/>• LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> <br/>• Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> <br/>• Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a> <br/>• Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a> <br/>• TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a> <br/>• Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy<strong><br/></strong></a><strong>SOURCES:</strong></p>
<ul>
<li><a href="https://www.socialmediatoday.com/news/linkedins-up-to-690-million-members-reports-26-growth-in-user-sessions/577067/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedins-up-to-690-million-members-reports-26-growth-in-user-sessions/577067/</a></li>
<li><a href="https://www.socialmediatoday.com/news/youtubes-running-a-new-test-that-will-provide-more-info-on-products-featur/577059/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/youtubes-running-a-new-test-that-will-provide-more-info-on-products-featur/577059/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-closes-in-on-new-milestone-of-3-billion-total-users-across-its-pla/577048/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-closes-in-on-new-milestone-of-3-billion-total-users-across-its-pla/577048/</a></li>
<li><a href="https://techcrunch.com/2020/04/29/tiktok-tops-2-billion-downloads/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/04/29/tiktok-tops-2-billion-downloads/</a></li>
<li><a href="https://digiday.com/marketing/tiktok-is-testing-a-shop-now-button-for-influencer-videos/?utm_campaign=buffer&utm_content=buffere03bb&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://digiday.com/marketing/tiktok-is-testing-a-shop-now-button-for-influencer-videos</a></li>
</ul>
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<strong>141: togethertogethertogethertogethertogethertogether</strong>
<small>Apr 29, 2020</small>
<div class="addReadMore showlesscontent"><p>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
Ads are coming to Facebook Live broadcasts
Google is considering delaying Mobile-First indexing
The SPEED of your brand’s web site isn’t as big a deal to Google as we thought
Facebook brings back one of its most popular features
And, oh to be a copywriter in the age of the pandemic
Reach ~1,000 Digital Marketers Here
Classified Ads (only $20) — http://engageQ.com/classifieds
30-/60-second Mid-Rolls — http://engageQ.com/podcastads
Help Spread the Word!
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.searchenginewatch.com/2020/04/29/google-trends-in-covid-19-times-and-how-to-use-them-in-content/
https://marketingland.com/facebook-expands-test-for-in-stream-ads-on-live-279127
https://www.marketingdive.com/news/google-ad-revenue-rises-10-masking-slowdown-from-pandemic/576965/
https://www.theverge.com/2020/4/29/21240509/google-meet-video-conferencing-free-gmail
https://variety.com/2020/music/news/facebook-paid-livestreams-for-musicians-1234591767/
https://wersm.com/facebook-brings-back-its-live-with-video-feature/
https://www.seroundtable.com/google-delay-mobile-first-indexing-29370.html
https://marketingland.com/microsoft-advertising-ui-whats-new-so-far-279124
https://www.seroundtable.com/google-site-speed-small-ranking-factor-29368.html
---
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<strong>140: This Checkmark Costs $1 Million: ✅ (And hello Product Hunters!)</strong>
<small>Apr 28, 2020</small>
<div class="addReadMore showlesscontent"><p><strong>CAN YOU HELP?<br/>Vote this podcast up on Product Hunt today!<br/>Visit </strong><a href="https://bit.ly/podcast_ph" rel="noreferrer" target="_blank"><strong>https://bit.ly/podcast_ph</strong></a><strong> then click the “Upvote” button.<br/>Thank you! ❤️</strong></p>
<p>On today's show:</p>
<ul>
<li>A new ad placement on Snapchat that will be hard to ignore</li>
<li>A way for you to virtually attend a real marketing conference for free</li>
<li>Google isn’t showing you everything you think it is</li>
<li>Missing some search console data? Yes you are.</li>
<li>And, wait… TikTok is SELLING blue checkmark badges to marketers now?</li>
</ul>
<p>Help spread the word!</p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>Or click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. </em><a href="http://www.engageQ.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p><strong>TOD’S SOCIAL MEDIA:</strong></p>
<ul>
<li>Tod’s web site: <a href="http://TodMaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a> </li>
<li>Tod’s agency: <a href="http://engageQ.com/" rel="noreferrer" target="_blank">http://engageQ.com</a> </li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a> </li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a> </li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a> </li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a> </li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a> </li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p><strong>STORY SOURCES:</strong></p>
<ol>
<li><a href="https://www.searchenginejournal.com/snap-launches-first-commercial-option-on-snapchat-shows/364890/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/snap-launches-first-commercial-option-on-snapchat-shows/364890/</a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchat-launches-new-premium-ad-options-adds-vertical-video-conversion-to/576858/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchat-launches-new-premium-ad-options-adds-vertical-video-conversion-to/576858/</a> </li>
<li><a href="https://www.marketingdive.com/news/local-ad-revenue-forecast-contracts-106-due-to-coronavirus-study-says/576881/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/local-ad-revenue-forecast-contracts-106-due-to-coronavirus-study-says/576881/</a></li>
<li><a href="https://www.seroundtable.com/google-search-console-reports-tracking-fewer-pages-29362.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-search-console-reports-tracking-fewer-pages-29362.html</a></li>
<li><a href="https://techcrunch.com/2020/04/28/shopify-launches-shop-a-new-mobile-shopping-app/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/04/28/shopify-launches-shop-a-new-mobile-shopping-app/</a></li>
<li><a href="https://wersm.com/trello-expands-admin-permissions-for-free-board-members/" rel="noreferrer" target="_blank">https://wersm.com/trello-expands-admin-permissions-for-free-board-members/</a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchat-publishes-new-research-into-how-snapchatters-are-adapting-to-covid/576853/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchat-publishes-new-research-into-how-snapchatters-are-adapting-to-covid/576853/</a></li>
<li>https://marketingland.com/35-discover-martech-sessions-available-now-on-demand-279102</li>
<li>https://techcrunch.com/2020/04/28/spotify-owned-anchor-can-now-turn-your-video-chats-into-podcasts/ </li>
<li>https://www.mobilemarketer.com/news/sprinklr-adds-tiktok-to-customer-experience-platform</li>
</ol>
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<strong>139: How Has COVID-19 Changed Social Media Engagement?</strong>
<small>Apr 27, 2020</small>
<div class="addReadMore showlesscontent"><p>Today, a special episode: Sprout Social's research on how COVID-19 has changed how consumers engage with brands on social media.</p>
<p><strong>Advertise on the Podcast</strong></p>
<ul>
<li>Classified Ads (only $20) — <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">http://engageQ.com/classifieds</a></li>
<li>30-second Mid-Rolls — <a href="http://www.engageq.com/podcastads/" rel="noreferrer" target="_blank">http://www.engageq.com/podcastads</a></li>
</ul>
<p><strong>Help spread the word!</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>Or click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCE:</p>
<ol>
<li><a href="https://sproutsocial.com/insights/covid19-social-media-changes/" rel="noreferrer" target="_blank">https://sproutsocial.com/insights/covid19-social-media-changes/</a></li>
</ol>
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<strong>138: I’m sorry, HOW did you know I’m pregnant?!</strong>
<small>Apr 24, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook removes a controversial targeting interest</li>
<li>Will we filthy marketers soon be able to target people based… on their medical condition?</li>
<li>LinkedIn might be a little broken</li>
<li>And QR codes are back, baby!</li>
</ul>
<p><strong>Classified Ads: Reach 1,000+ digital marketers</strong></p>
<ul>
<li>Visit <a href="http://engageq.com/classifieds" rel="noreferrer" target="_blank">http://engageQ.com/classifieds</a> — only $20 per episode</li>
</ul>
<p><strong>Help spread the word!</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>Or click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.marketingdive.com/news/report-cvs-forms-digital-ad-network/576694/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/report-cvs-forms-digital-ad-network/576694/</a></li>
<li><a href="https://wersm.com/can-you-catch-this-burger-king-qr-code/" rel="noreferrer" target="_blank">https://wersm.com/can-you-catch-this-burger-king-qr-code/</a></li>
<li><a href="https://techcrunch.com/2020/04/23/facebook-pulls-pseudoscience-from-its-list-of-targeted-ad-categories/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/04/23/facebook-pulls-pseudoscience-from-its-list-of-targeted-ad-categories/</a></li>
<li><a href="https://www.androidpolice.com/2020/04/24/youtube-collapse-comment-section-video-pages/?utm_campaign=buffer&utm_content=buffercf409&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.androidpolice.com/2020/04/24/youtube-collapse-comment-section-video-pages/</a></li>
<li><a href="https://twitter.com/MattNavarra/status/1253632827083677697" rel="noreferrer" target="_blank">https://twitter.com/MattNavarra/status/1253632827083677697</a></li>
</ol>
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<strong>137: WARNING: Episode Contains High Levels of Cringe</strong>
<small>Apr 23, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>The pandemic is going to change your brand messaging for longer than you think</li>
<li>A BIG change coming to Google Ads</li>
<li>Will TikTok’s video upload ability kill the platform?</li>
<li>And a reminder: The Internet never forgets.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>Or click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.marketingdive.com/news/coronavirus-reshapes-consumer-habits-creating-4-new-segments-report-finds/576633/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/coronavirus-reshapes-consumer-habits-creating-4-new-segments-report-finds/576633/</a></li>
<li><a href="https://www.blog.google/products/ads/advertiser-identity-verification-for-transparency/" rel="noreferrer" target="_blank">https://www.blog.google/products/ads/advertiser-identity-verification-for-transparency/</a></li>
<li><a href="https://www.socialmediatoday.com/news/youtube-announces-new-celebrity-fronted-originals-to-maximize-lockdown-vie/576589/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/youtube-announces-new-celebrity-fronted-originals-to-maximize-lockdown-vie/576589/</a></li>
</ol>
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<strong>136: [PODCAST HOST BASED IN CANADA]</strong>
<small>Apr 22, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Everything’s coming up TikTok. So… how’s Snapchat doing?</li>
<li>What Instagram’s cofounders have been working on since they left Facebook</li>
<li>And the clever hack to make the CTA Button in your Facebook ad say ANYTHING you want it to.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>Or click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://clickthrough.marketing/facebook-custom-cta-buttons-ads/" rel="noreferrer" target="_blank">https://clickthrough.marketing/facebook-custom-cta-buttons-ads/</a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchat-posts-increases-in-both-users-and-revenue-in-q1-2020-report/576493/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchat-posts-increases-in-both-users-and-revenue-in-q1-2020-report/576493/</a></li>
<li><a href="https://wersm.com/the-co-founders-of-instagram-reunited-to-build-a-covid19-tracker/" rel="noreferrer" target="_blank">https://wersm.com/the-co-founders-of-instagram-reunited-to-build-a-covid19-tracker/</a></li>
</ol>
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<strong>135: I Obviously Don’t Know Anything About Oil.</strong>
<small>Apr 21, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Google makes its Product Listings FREE</li>
<li>Pinterest latest trends report has some good ideas if you’re desperate for pandemic-appropriate content</li>
<li>And Facebook cancels its biggest planned change to its ad platform</li>
</ul>
<p><strong>This episode is brought to you by </strong><a href="http://www.tresta.com/" rel="noreferrer" target="_blank"><strong>Tresta.com</strong></a></p>
<p>Search for the SOCIAL ANIMAL deal on Appsumo at <a href="http://bit.ly/todsumo" rel="noreferrer" target="_blank">http://bit.ly/todsumo</a> [affiliate link]</p>
<p>Can you help spread the word?</p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>Or click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li>SOCIAL ANIMAL deal on Appsumo: <a href="http://bit.ly/todsumo" rel="noreferrer" target="_blank">http://bit.ly/todsumo</a> [affiliate link]</li>
<li><a href="https://marketingland.com/amid-the-economic-gloom-some-hopeful-indicators-emerge-for-marketers-278918" rel="noreferrer" target="_blank">https://marketingland.com/amid-the-economic-gloom-some-hopeful-indicators-emerge-for-marketers-278918</a></li>
<li><a href="https://www.searchenginejournal.com/google-makes-it-free-to-sell-products-in-search-results/363390/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-makes-it-free-to-sell-products-in-search-results/363390/</a></li>
<li><a href="https://www.socialmediatoday.com/news/pinterest-search-trends-during-covid-19-infographic/576332/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/pinterest-search-trends-during-covid-19-infographic/576332/</a></li>
</ol>
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<strong>134: Has Buffer Killed Its “Reply” Product? (Answer: Yup)</strong>
<small>Apr 20, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Why You Can’t Trust YouTube’s Newest Metric</li>
<li>Google is handing out free ads. Does YOUR brand qualify?</li>
<li>Quora revamps it ads manager<br/></li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>Or click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy<br/></a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.searchenginejournal.com/youtube-to-show-creators-what-time-of-day-their-audience-in-online/362624/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/youtube-to-show-creators-what-time-of-day-their-audience-in-online/362624/</a></li>
<li><a href="https://wersm.com/adapting-your-facebook-ad-measurement-strategy-during-the-covid-19-crisis/" rel="noreferrer" target="_blank">https://wersm.com/adapting-your-facebook-ad-measurement-strategy-during-the-covid-19-crisis/</a></li>
<li><a href="https://www.searchenginejournal.com/quora-revamps-ad-manager-interface/362904/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/quora-revamps-ad-manager-interface/362904/</a></li>
<li><a href="https://www.searchenginejournal.com/google-ads-releases-details-around-the-340m-credit-for-smbs/363062/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-ads-releases-details-around-the-340m-credit-for-smbs/363062/<br/></a></li>
</ol>
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<strong>133: Campaign Review Delays Will be the New Normal for a While</strong>
<small>Apr 17, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Your brand should soon be able to livestream on your Instagram AND Facebook Page — at the same time</li>
<li>There’s a new Reaction Emoji for COVID-19</li>
<li>And we have some news on when ad campaign review times might be back to normal… and you’re not gonna like it.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>Or click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/instagrams-working-on-an-option-to-simulcast-instagram-live-streams-to-fac/576236/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagrams-working-on-an-option-to-simulcast-instagram-live-streams-to-fac/576236/</a></li>
<li><a href="https://techcrunch.com/2020/04/17/facebook-adds-new-care-emoji-reactions-on-its-main-app-and-in-messenger/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/04/17/facebook-adds-new-care-emoji-reactions-on-its-main-app-and-in-messenger/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-outlines-plan-to-return-employees-to-work-cancels-planned-physica/576235/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-outlines-plan-to-return-employees-to-work-cancels-planned-physica/576235/</a></li>
</ol>
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<strong>132: An Important Court Ruling about User-Generated Content</strong>
<small>Apr 16, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Most digital agencies say they’ll be fine after the pandemic</li>
<li>Learn more about the ad campaigns your competitors are running</li>
<li>Are we about to see the end of 24-hour expiring Stories?</li>
<li>And a massive change to how brands are advertising… on YouTube</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>Or click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/court-rules-that-embedding-photographers-instagram-content-doesnt-infring/576138/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/court-rules-that-embedding-photographers-instagram-content-doesnt-infring/576138/</a></li>
<li><a href="https://www.orbitmedia.com/blog/coronavirus-agency-impact/" rel="noreferrer" target="_blank">https://www.orbitmedia.com/blog/coronavirus-agency-impact/</a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchat-launches-new-covid-19-business-resource-center-to-assist-marketers/576153/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchat-launches-new-covid-19-business-resource-center-to-assist-marketers/576153/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-adds-new-metrics-to-its-ad-library-listings-to-improve-transparenc/576152/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-new-metrics-to-its-ad-library-listings-to-improve-transparenc/576152/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-is-testing-longer-lasting-stories-with-an-option-to-keep-stories/576149/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-is-testing-longer-lasting-stories-with-an-option-to-keep-stories/576149/</a></li>
<li><a href="https://www.searchenginejournal.com/youtubes-struggle-soaring-views-declining-revenue/361918/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/youtubes-struggle-soaring-views-declining-revenue/361918/</a></li>
</ol>
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<strong>131: Facebook Ads Are Ridiculously Cheap Right Now</strong>
<small>Apr 15, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>New stickers from Instagram to help small businesses</li>
<li>Give your naughty Facebook group members longer time-outs</li>
<li>Where will you get the best ad results on Facebook: Mobile or Desktop?</li>
<li>And YouTube working on a nice feature that may have SEO implications</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://sproutsocial.com/insights/release/" rel="noreferrer" target="_blank">https://sproutsocial.com/insights/release/</a></li>
<li><a href="https://www.agorapulse.com/social-media-lab/facebook-mobile-ads-vs-desktop-ads/" rel="noreferrer" target="_blank">https://www.agorapulse.com/social-media-lab/facebook-mobile-ads-vs-desktop-ads/</a></li>
<li><a href="https://revealbot.com/blog/facebook-advertising-costs" rel="noreferrer" target="_blank">https://revealbot.com/blog/facebook-advertising-costs</a></li>
<li><a href="https://www.socialmediatoday.com/news/youtube-tests-video-chapters-to-skip-through-to-relevant-sections-in-a-vi/576048/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/youtube-tests-video-chapters-to-skip-through-to-relevant-sections-in-a-vi/576048/</a></li>
<li><a href="https://wersm.com/new-instagram-stickers-to-help-small-businesses-survive-the-pandemic/" rel="noreferrer" target="_blank">https://wersm.com/new-instagram-stickers-to-help-small-businesses-survive-the-pandemic/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-adds-new-options-to-mute-group-members-for-longer-periods-of-time/576043/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-new-options-to-mute-group-members-for-longer-periods-of-time/576043/</a></li>
<li><a href="https://www.searchenginejournal.com/google-is-launching-a-new-video-series-to-replace-its-in-person-conferences/361760/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-is-launching-a-new-video-series-to-replace-its-in-person-conferences/361760/</a></li>
</ol>
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<strong>130: What Consumers Want to See in Ads During a Pandemic</strong>
<small>Apr 14, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>How consumers want YOUR brand messaging to change during the pandemic</li>
<li>YouTube releases a tool to make video ad creation EASIER</li>
<li>And Instagram Live gets a welcome upgrade</li>
</ul>
<p><strong>Today’s episode is sponsored by Tresta.com</strong></p>
<ul>
<li>Can you help spread the word?</li>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.marketingprofs.com/charts/2020/42714/advertising-during-the-covid-19-outbreak-what-audiences-want" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2020/42714/advertising-during-the-covid-19-outbreak-what-audiences-want</a></li>
<li><a href="https://www.marketingdive.com/news/publicis-ceo-says-ad-spending-fallout-from-coronavirus-could-dwarf-08-cris/575996/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/publicis-ceo-says-ad-spending-fallout-from-coronavirus-could-dwarf-08-cris/575996/</a></li>
<li><a href="https://www.blog.google/products/ads/youtube-video-builder/" rel="noreferrer" target="_blank">https://www.blog.google/products/ads/youtube-video-builder/</a></li>
<li><a href="https://services.google.com/fb/forms/videobuilderbeta/" rel="noreferrer" target="_blank">https://services.google.com/fb/forms/videobuilderbeta/</a></li>
<li><a href="https://wersm.com/reddit-makes-big-changes-to-its-political-ads-policy/" rel="noreferrer" target="_blank">https://wersm.com/reddit-makes-big-changes-to-its-political-ads-policy/</a></li>
<li><a href="https://www.socialmediatoday.com/news/instagram-live-streams-can-now-be-viewed-on-the-web/575949/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagram-live-streams-can-now-be-viewed-on-the-web/575949/</a></li>
<li><a href="https://wersm.com/no-new-emoji-in-2021-due-to-covid-19/" rel="noreferrer" target="_blank">https://wersm.com/no-new-emoji-in-2021-due-to-covid-19/</a></li>
</ol>
---
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<strong>129: Why I Rage-Quit Social Media Yesterday</strong>
<small>Apr 09, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Some good news for agencies that were about to be cut from Google’s partner program</li>
<li>The one ad placement on Facebook you’ve probably ignored for years is killing it right now</li>
<li>And Instagram makes DMs easier to reply to for brand managers… but STILL fail to implement the one thing we’re all actually asking for.</li>
</ul>
<p><strong>Today’s episode is sponsored by the </strong><a href="https://www.himalaya.com/self-improvement-podcasts/personal-revolution-with-allison-task-1573018" rel="noreferrer" target="_blank"><strong>Personal Revolution Podcast</strong></a><strong>. Use the code REVOLUTION to get your first month free.</strong></p>
<p>Can you help spread the word?</p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://wersm.com/google-stops-letting-its-employees-use-zoom/" rel="noreferrer" target="_blank">https://wersm.com/google-stops-letting-its-employees-use-zoom/</a></li>
<li><a href="https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/</a></li>
<li><a href="https://www.socialmediatoday.com/news/twitter-updates-data-sharing-policy-which-will-see-more-user-data-provided/575767/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/twitter-updates-data-sharing-policy-which-will-see-more-user-data-provided/575767/</a></li>
<li><a href="https://www.searchenginejournal.com/google-delays-launch-of-new-partners-program-to-2021/360272/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-delays-launch-of-new-partners-program-to-2021/360272/</a></li>
<li><a href="https://marketingland.com/google-pushes-out-google-ads-api-v1-sunset-date-278563" rel="noreferrer" target="_blank">https://marketingland.com/google-pushes-out-google-ads-api-v1-sunset-date-278563</a></li>
<li><a href="https://www.searchenginejournal.com/bing-introduces-new-ways-for-site-owners-to-control-their-search-snippets/360292/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/bing-introduces-new-ways-for-site-owners-to-control-their-search-snippets/360292/</a></li>
</ol>
---
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<strong>128: New Tools from Pinterest, LinkedIn, Spotify, and Agorapulse</strong>
<small>Apr 08, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>What will consumer behaviour look like three years AFTER the pandemic?</li>
<li>Agorapulse adds some nice new features</li>
<li>Spotify’s ads platform is expanding</li>
<li>And they ran a Facebook ad saying drinking bleach would cure you of COVID-19. Three guesses as to whether Facebook approved it.</li>
</ul>
<p><strong>Want to try more podcasts? Check out </strong><a href="http://www.thewalrus.ca/podcast" rel="noreferrer" target="_blank"><strong>http://www.TheWalrus.ca/podcast</strong></a></p>
<p>Can you help spread the word?</p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/pinterest-adds-new-shopping-tools-to-help-brands-capitalize-on-rising-ecomm/575644/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/pinterest-adds-new-shopping-tools-to-help-brands-capitalize-on-rising-ecomm/575644/</a></li>
<li><a href="https://adstudio.spotify.com/spotify-ad-studio-expands-into-new-global-markets" rel="noreferrer" target="_blank">https://adstudio.spotify.com/spotify-ad-studio-expands-into-new-global-markets</a></li>
<li><a href="https://kotaku.com/playing-borderlands-3-can-help-scientists-with-actual-r-1842736474" rel="noreferrer" target="_blank">https://kotaku.com/playing-borderlands-3-can-help-scientists-with-actual-r-1842736474</a></li>
<li><a href="https://techcrunch.com/2020/04/08/lacking-eyeballs-facebooks-ad-review-system-fails-to-spot-coronavirus-harm/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/04/08/lacking-eyeballs-facebooks-ad-review-system-fails-to-spot-coronavirus-harm/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-adds-new-tools-for-groups-to-help-ensure-members-are-getting-accur/575670/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-new-tools-for-groups-to-help-ensure-members-are-getting-accur/575670/</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-events-is-now-available-to-all-pages-to-assist-with-connectivity-a/575657/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-events-is-now-available-to-all-pages-to-assist-with-connectivity-a/575657/</a></li>
<li><a href="https://agorapulse.releasenotes.io/release/41m7T-youtube-publishing-and-image-resizer" rel="noreferrer" target="_blank">https://agorapulse.releasenotes.io/release/41m7T-youtube-publishing-and-image-resizer</a></li>
<li><a href="https://www.retaildive.com/news/the-consumer-after-covid-19/575634/" rel="noreferrer" target="_blank">https://www.retaildive.com/news/the-consumer-after-covid-19/575634/</a></li>
</ol>
---
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<strong>127: The Link Building Strategy You Need to Stop Doing</strong>
<small>Apr 07, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>How to get your Facebook ad campaign bumped to the front of the review queue</li>
<li>Your brand’s content is less likely to go viral on one of Facebook’s main platforms as of today</li>
<li>And the SEO strategy that you MIGHT be using, and which Google now says you should NOT be using</li>
</ul>
<p><strong>Special thanks to our sponsor for this episode: </strong><a href="http://www.Tresta.com/" rel="noreferrer" target="_blank"><strong>Tresta.com</strong></a><strong>: Business Communication. Simplified.</strong></p>
<p>Can you help spread the word?</p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://thenextweb.com/neural/2020/04/07/facebook-apologizes-after-ai-blocks-posts-about-diy-coronavirus-masks/" rel="noreferrer" target="_blank">https://thenextweb.com/neural/2020/04/07/facebook-apologizes-after-ai-blocks-posts-about-diy-coronavirus-masks/</a></li>
<li><a href="https://www.marketingprofs.com/charts/2020/42664/how-covid-19-is-affecting-media-consumption-and-online-behavior" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2020/42664/how-covid-19-is-affecting-media-consumption-and-online-behavior</a></li>
<li><a href="https://techcrunch.com/2020/04/07/whatsapp-rolls-out-new-limit-on-message-forwards/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/04/07/whatsapp-rolls-out-new-limit-on-message-forwards/</a></li>
<li><a href="https://www.searchenginejournal.com/google-on-web-2-0-link-strategy-spam/359896/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-on-web-2-0-link-strategy-spam/359896/</a></li>
</ol>
---
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<strong>126: Is Google’s Secret Algorithm About to be Revealed?</strong>
<small>Apr 06, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Will a court case expose Google’s highly confidential search algorithm?</li>
<li>We have a new marketing platform - and already, millions of eyes are on it it</li>
<li>Why Campaign Seasonality Adjustment should NOT be used during a pandemic</li>
<li>What is Tiered Influencer Marketing? And how is a rideshare company using it.</li>
</ul>
<p><strong>This episode is sponsored by the Personal Revolution Podcast. Download the Himalaya app in your app store, then use promo code REVOLUTION to get your first month free.</strong></p>
<p>Can you help spread the word?</p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.searchenginejournal.com/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo/359536/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo/359536/</a></li>
<li><a href="https://www.marketingdive.com/news/brands-build-community-online-quarantine/575340/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/brands-build-community-online-quarantine/575340/</a></li>
<li><a href="https://www.socialmediatoday.com/news/digital-data-tracking-and-privacy-the-future-implications-of-covid-19/575480/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/digital-data-tracking-and-privacy-the-future-implications-of-covid-19/575480/</a></li>
<li><a href="https://www.socialmediatoday.com/news/using-influencer-marketing-for-positive-change-a-conversation-with-lyft/575335/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/using-influencer-marketing-for-positive-change-a-conversation-with-lyft/575335/</a></li>
<li><a href="https://searchengineland.com/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations-332277?utm_campaign=socialflow&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://searchengineland.com/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations-332277</a></li>
</ol>
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<strong>125: What Your Brand Should Upload to YouTube During a Pandemic</strong>
<small>Apr 03, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>If your brand isn’t on YouTube right now, you might be missing out</li>
<li>Twitter makes more changes — changes that NOBODY asked for</li>
<li>All while Instagram rolls out a change to one of its most popular stickers literally overnight after ONE GUY suggested it.</li>
</ul>
<p><strong>This episode is sponsored by The Conversation Piece podcast from Walrus Podcasts. Check it out now at </strong><a href="https://thewalrus.ca/podcasts/" rel="noreferrer" target="_blank"><strong>thewalrus.ca/podcasts/</strong></a></p>
<p>Can you help spread the word?</p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.searchenginewatch.com/2020/04/03/consumers-go-to-youtube-for-uplifting-content-during-covid-19/" rel="noreferrer" target="_blank">https://www.searchenginewatch.com/2020/04/03/consumers-go-to-youtube-for-uplifting-content-during-covid-19/</a></li>
<li><a href="https://onezero.medium.com/instagram-turned-a-users-tweet-into-a-feature-overnight-ef2d224a07ee" rel="noreferrer" target="_blank">https://onezero.medium.com/instagram-turned-a-users-tweet-into-a-feature-overnight-ef2d224a07ee</a></li>
<li><a href="https://www.socialmediatoday.com/news/twitter-updates-explore-making-its-listings-more-location-specific/575424/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/twitter-updates-explore-making-its-listings-more-location-specific/575424/</a></li>
<li><a href="https://www.socialmediatoday.com/news/twitter-may-soon-change-its-lists-tab-to-channels-in-an-effort-to-boost/575422/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/twitter-may-soon-change-its-lists-tab-to-channels-in-an-effort-to-boost/575422/</a></li>
<li><a href="https://globalnews.ca/news/6768961/man-turns-104-recovers-coronavirus/" rel="noreferrer" target="_blank">https://globalnews.ca/news/6768961/man-turns-104-recovers-coronavirus/</a></li>
</ol>
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<strong>124: The Latest TikTok Clone? YouTube Shorts</strong>
<small>Apr 02, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Microsoft plays nice with users who have MULTIPLE ad accounts</li>
<li>SPROUT social rolls out a few nice upgrades</li>
<li>Google will now let you customize your brand’s COVID-19 announcement card on Google Maps</li>
<li>And yet ANOTHER example of why those “Best time to post” studies are nonsense.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://sproutsocial.com/insights/release/" rel="noreferrer" target="_blank">https://sproutsocial.com/insights/release/</a></li>
<li><a href="https://thenextweb.com/socialmedia/2020/04/02/social-media-interest-spiking-coronavirus-except-linkedin/" rel="noreferrer" target="_blank">https://thenextweb.com/socialmedia/2020/04/02/social-media-interest-spiking-coronavirus-except-linkedin/</a></li>
<li><a href="https://www.seroundtable.com/google-posts-with-covid-19-updates-29254.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-posts-with-covid-19-updates-29254.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-offers-free-job-posts-to-essential-services-amid-covid-19-pandemic/575341/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-offers-free-job-posts-to-essential-services-amid-covid-19-pandemic/575341/</a></li>
<li><a href="https://www.socialmediatoday.com/news/when-to-post-on-instagram-to-maximize-engagement-2020-data-infographic/575326/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/when-to-post-on-instagram-to-maximize-engagement-2020-data-infographic/575326/</a></li>
<li><a href="https://www.socialmediatoday.com/news/youtube-is-working-on-a-tiktok-like-tool-to-fend-off-rising-video-competiti/575332/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/youtube-is-working-on-a-tiktok-like-tool-to-fend-off-rising-video-competiti/575332/</a></li>
<li><a href="https://adespresso.com/blog/facebook-ads-during-covid-19-crisis-case-study/" rel="noreferrer" target="_blank">https://adespresso.com/blog/facebook-ads-during-covid-19-crisis-case-study/</a></li>
<li><a href="https://www.searchenginejournal.com/microsoft-ads-redesign-adds-features/358068/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/microsoft-ads-redesign-adds-features/358068/</a></li>
</ol>
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<strong>123: Square or Wide? Which Performs Better?</strong>
<small>Apr 01, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Square or Wide? Which image performs better on Twitter?</li>
<li>Slack adds support for a competitor of theirs</li>
<li>Chief Marketing Officers — not bullish about the near future</li>
<li>And how one brand adapted April Fools Day brilliantly, in light of the pandemic.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.agorapulse.com/social-media-lab/twitter-image-ads-size/" rel="noreferrer" target="_blank">https://www.agorapulse.com/social-media-lab/twitter-image-ads-size/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-adds-new-video-features-including-series-and-updates-to-bulk-up/575250/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-new-video-features-including-series-and-updates-to-bulk-up/575250/</a></li>
<li><a href="https://www.marketingdive.com/news/gartner-65-of-cmos-are-preparing-for-budget-cuts/575268/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/gartner-65-of-cmos-are-preparing-for-budget-cuts/575268/</a></li>
<li><a href="https://wersm.com/how-to-place-microsoft-teams-calls-directly-from-your-slack-chat/" rel="noreferrer" target="_blank">https://wersm.com/how-to-place-microsoft-teams-calls-directly-from-your-slack-chat/</a></li>
<li><a href="https://marketingland.com/google-adds-public-health-emergency-to-inappropriate-content-ads-policy-278366" rel="noreferrer" target="_blank">https://marketingland.com/google-adds-public-health-emergency-to-inappropriate-content-ads-policy-278366</a></li>
<li><a href="https://kotaku.com/k-pop-stars-april-fools-joke-pretending-to-have-corona-1842609156" rel="noreferrer" target="_blank">https://kotaku.com/k-pop-stars-april-fools-joke-pretending-to-have-corona-1842609156</a></li>
<li><a href="https://www.mobilemarketer.com/news/t-mobile-urges-gratitude-for-helpers-on-april-fools-day/575254/" rel="noreferrer" target="_blank">https://www.mobilemarketer.com/news/t-mobile-urges-gratitude-for-helpers-on-april-fools-day/575254/</a></li>
<li><a href="https://developers.google.com/search/docs/data-types/special-announcements" rel="noreferrer" target="_blank">https://developers.google.com/search/docs/data-types/special-announcements</a></li>
</ol>
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<strong>122: Kiss Your Google Ads Rep Goodbye</strong>
<small>Mar 31, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Google is taking away human account managers from most agencies</li>
<li>Facebook expands its ad experiment options</li>
<li>Instagram considering letting you live-stream with more than one guest at a time</li>
<li>And are those Snapchat Stories… in ANOTHER app? Yep.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/facebooks-testing-a-new-covid-19-themed-reaction-emoji/575152/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebooks-testing-a-new-covid-19-themed-reaction-emoji/575152/</a></li>
<li><a href="https://wersm.com/facebook-adds-new-experiments-section-in-ads-manager/" rel="noreferrer" target="_blank">https://wersm.com/facebook-adds-new-experiments-section-in-ads-manager/</a></li>
<li><a href="https://www.socialmediatoday.com/news/instagram-is-considering-an-option-to-add-more-than-one-guest-into-an-insta/575077/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagram-is-considering-an-option-to-add-more-than-one-guest-into-an-insta/575077/</a></li>
<li><a href="https://techcrunch.com/2020/03/30/facebook-removes-bolsonaro-video/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/03/30/facebook-removes-bolsonaro-video/</a></li>
<li><a href="https://www.searchenginejournal.com/google-ads-pulls-plug-on-dedicated-support-for-many-premier-partners-starting-april-1/358348/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-ads-pulls-plug-on-dedicated-support-for-many-premier-partners-starting-april-1/358348/</a></li>
<li><a href="https://wersm.com/snapchat-begins-allowing-for-stories-to-be-integrated-into-apps/" rel="noreferrer" target="_blank">https://wersm.com/snapchat-begins-allowing-for-stories-to-be-integrated-into-apps/</a></li>
</ol>
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<strong>121: You May Be Getting FREE Google Ads Soon</strong>
<small>Mar 30, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>The United Nations wants you to make public health ads for it</li>
<li>Google is giving out free ad credit</li>
<li>Facebook makes its Facebook Live product more open</li>
<li>And what is the perfect tone to hit with your ads these days? An ad from Jack Daniels nails it.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://wersm.com/are-you-a-creative-the-u-n-needs-your-help/" rel="noreferrer" target="_blank">https://wersm.com/are-you-a-creative-the-u-n-needs-your-help/</a></li>
<li><a href="https://wersm.com/facebook-live-is-getting-a-bunch-of-new-features/" rel="noreferrer" target="_blank">https://wersm.com/facebook-live-is-getting-a-bunch-of-new-features/</a></li>
<li><a href="https://wersm.com/google-announces-340-million-in-ads-credits-available-to-all-smbs/" rel="noreferrer" target="_blank">https://wersm.com/google-announces-340-million-in-ads-credits-available-to-all-smbs/</a></li>
<li><a href="https://www.searchenginejournal.com/youtube-ad-revenues-creative-output-may-grow-during-coronavirus/357844/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/youtube-ad-revenues-creative-output-may-grow-during-coronavirus/357844/</a></li>
<li><a href="https://www.marketingdive.com/news/iab-mission-based-marketing-jumps-42-amid-coronavirus/575079/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/iab-mission-based-marketing-jumps-42-amid-coronavirus/575079/</a></li>
<li><a href="https://www.youtube.com/watch?v=nmVRFui61U4" rel="noreferrer" target="_blank">https://www.youtube.com/watch?v=nmVRFui61U4</a></li>
</ol>
---
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<strong>120: Staying In Google When Your Business is Shut Down</strong>
<small>Mar 27, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>How to change your Google Ad campaigns amidst COVID-19</li>
<li>Will there soon be TWO links in bio on Instagram?</li>
<li>TikTok’s new daily show might provide inspiration for your OWN content program during the pandemic</li>
<li>And, for the time, Apple allows free trials of one of their biggest software packages</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://support.google.com/business/answer/9798848" rel="noreferrer" target="_blank">https://support.google.com/business/answer/9798848</a></li>
<li><a href="https://developers.google.com/search/docs/guides/pause-online-business" rel="noreferrer" target="_blank">https://developers.google.com/search/docs/guides/pause-online-business</a></li>
<li><a href="https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-promote-the-sale-of-gift-cards-via-your/574982/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-promote-the-sale-of-gift-cards-via-your/574982/</a></li>
<li><a href="https://www.socialmediatoday.com/news/tiktok-launches-celebrity-hosted-daily-live-streams-to-entertain-users-ami/574970/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/tiktok-launches-celebrity-hosted-daily-live-streams-to-entertain-users-ami/574970/</a></li>
<li><a href="https://www.theverge.com/2020/3/26/21196321/apple-final-cut-pro-logic-pro-x-90-day-free-trial-coronavirus?utm_campaign=buffer&utm_content=buffer32b95&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.theverge.com/2020/3/26/21196321/apple-final-cut-pro-logic-pro-x-90-day-free-trial-coronavirus?utm_content=buffer32b95&utm_medium=social&utm_source=twitter&utm_campaign=buffer</a></li>
</ol>
---
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<strong>119: Unpopular Opinion: Now Is a GOOD Time to Advertise Online</strong>
<small>Mar 26, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Big updates to Pinterest’s marketing platform</li>
<li>Some welcome additions to YouTube’s analytics</li>
<li>Yes, your web site traffic from Google is declining.</li>
<li>Four reasons why now is a GOOD time to advertise your brand online</li>
<li>And how do you market a region when nobody can travel there?</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES</p>
<ol>
<li><a href="https://newsroom.pinterest.com/en/post/verified-merchant-program" rel="noreferrer" target="_blank">https://newsroom.pinterest.com/en/post/verified-merchant-program</a></li>
<li><a href="https://www.seroundtable.com/organic-search-traffic-declines-due-to-covid-19-29216.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/organic-search-traffic-declines-due-to-covid-19-29216.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-has-taken-a-harder-stance-against-covid-19-misinformation-so-why/574895/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-has-taken-a-harder-stance-against-covid-19-misinformation-so-why/574895/</a></li>
<li><a href="https://www.socialmediatoday.com/news/4-reasons-why-facebook-ads-are-critical-for-your-business-during-covid-19/574635/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/4-reasons-why-facebook-ads-are-critical-for-your-business-during-covid-19/574635/</a></li>
<li><a href="https://www.mediapost.com/publications/article/349031/pure-michigan-offers-virtual-travel-during-shelter.html" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/349031/pure-michigan-offers-virtual-travel-during-shelter.html</a></li>
<li><a href="https://www.forbes.com/sites/maddieberg/2020/03/26/no-netflix-is-not-spoiling-its-own-shows-to-fight-coronavirus-but-these-ad-guys-are/#6db39565774f" rel="noreferrer" target="_blank">https://www.forbes.com/sites/maddieberg/2020/03/26/no-netflix-is-not-spoiling-its-own-shows-to-fight-coronavirus-but-these-ad-guys-are/#6db39565774f</a></li>
<li><a href="https://www.searchenginejournal.com/youtube-updates-for-creators-improved-analytics-for-live-streams-more/357286/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/youtube-updates-for-creators-improved-analytics-for-live-streams-more/357286/</a></li>
</ol>
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<strong>118: SPECIAL EPISODE: How is COVID-19 Changing Social Media?</strong>
<small>Mar 25, 2020</small>
<div class="addReadMore showlesscontent"><p>A special edition today, summarizing the report from Social Bakers regarding the Coronavirus’ impact on social media. Get the full report at <a href="https://www.socialbakers.com/blog/covid-19-is-changing-behavior-on-social-media-for-both-brands-and-users" rel="noreferrer" target="_blank">socialbakers.com/blog/covid-19-is-changing-behavior-on-social-media-for-both-brands-and-users</a> Give them a follow at <a href="https://twitter.com/socialbakers" rel="noreferrer" target="_blank">https://twitter.com/socialbakers</a></p>
<ul>
<li><strong>Can you help spread the word?</strong></li>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
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<strong>117: Uh, wrong button there, Reverend...</strong>
<small>Mar 24, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Pinterest pushes up launch of a new discover feature</li>
<li>Twitter’s busy, but financially unstable</li>
<li>Reddit launches a new tool that could get more engagement for your brand</li>
<li>And Priest + Livestream = Hilarity</li>
</ul>
<p><strong>Today’s sponsor is Tresta. Start your free 30-day trial today at </strong><a href="http://tresta.com/today" rel="noreferrer" target="_blank"><strong>tresta.com/today</strong></a></p>
<p>Can you help spread the word?</p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.searchenginejournal.com/google-ads-improves-asset-reporting-for-app-campaigns-with-4-new-updates/356932/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-ads-improves-asset-reporting-for-app-campaigns-with-4-new-updates/356932/</a></li>
<li><a href="https://newsroom.pinterest.com/en/post/introducing-the-today-tab-for-daily-inspiration" rel="noreferrer" target="_blank">https://newsroom.pinterest.com/en/post/introducing-the-today-tab-for-daily-inspiration</a></li>
<li><a href="https://www.marketingdive.com/news/olympics-postponement-brings-confusion-to-an-already-nervous-ad-industry/574727/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/olympics-postponement-brings-confusion-to-an-already-nervous-ad-industry/574727/</a></li>
<li><a href="https://wersm.com/kitchen-quarantine-instagram-cooking-classes-with-michelin-starred-chef-massimo-bottura/" rel="noreferrer" target="_blank">https://wersm.com/kitchen-quarantine-instagram-cooking-classes-with-michelin-starred-chef-massimo-bottura/</a></li>
<li><a href="https://www.socialmediatoday.com/news/twitter-says-user-numbers-are-up-amid-covid-19-lockdowns-but-warns-of-reve/574719/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/twitter-says-user-numbers-are-up-amid-covid-19-lockdowns-but-warns-of-reve/574719/</a></li>
<li><a href="https://www.socialmediatoday.com/news/reddit-launches-polls-providing-another-way-for-redditors-to-engage-with-c/574643/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/reddit-launches-polls-providing-another-way-for-redditors-to-engage-with-c/574643/</a></li>
</ol>
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<strong>116: Strange Days, Indeed (and bonus episode of INSIDE)</strong>
<small>Mar 23, 2020</small>
<div class="addReadMore showlesscontent"><p>This episode contains a sample episode of my new (temporary) podcast project: "INSIDE: Voices from Quarantine". You can subscribe at <a href="http://anchor.fm/nanaimo" rel="noreferrer" target="_blank">http://anchor.fm/nanaimo</a></p>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
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<strong>Production suspended for the time being.</strong>
<small>Mar 16, 2020</small>
<div class="addReadMore showlesscontent"><p>Hi friends, we're just swamped here at my agency helping our clients navigate this COVID-19 thing so, for the time being, I am suspending production on the podcast. I'll be back once this whole thing is less chaotic. Please stay well, friends.</p>
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<strong>115: Finally! We Can Edit Tweets! (Sort of.)</strong>
<small>Mar 12, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>It’s here! An Edit Tweet button. Sort of.</li>
<li>A much simpler way to make your ads augmented reality</li>
<li>Instagram’s upcoming feature could help you build your brand’s IGTV library a lot faster</li>
<li>And the surprising history behind the Coronavirus song heating up TikTok</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://marketingland.com/snapchat-debuts-lens-web-builder-to-create-ar-campaigns-in-minutes-277473" rel="noreferrer" target="_blank">https://marketingland.com/snapchat-debuts-lens-web-builder-to-create-ar-campaigns-in-minutes-277473</a></li>
<li><a href="https://marketingland.com/coronavirus-and-e-commerce-its-complicated-277480" rel="noreferrer" target="_blank">https://marketingland.com/coronavirus-and-e-commerce-its-complicated-277480</a></li>
<li><a href="https://wersm.com/linkedin-helps-you-stay-informed-and-connected-during-the-coronavirus-pandemic/" rel="noreferrer" target="_blank">https://wersm.com/linkedin-helps-you-stay-informed-and-connected-during-the-coronavirus-pandemic/</a></li>
<li><a href="https://techcrunch.com/2020/03/12/new-twitter-client-brizzly-lets-you-edit-and-auto-delete-your-tweets/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/03/12/new-twitter-client-brizzly-lets-you-edit-and-auto-delete-your-tweets/</a></li>
<li><a href="https://www.seroundtable.com/google-webmaster-conferences-postponed-29145.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-webmaster-conferences-postponed-29145.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-re-share-live-videos-to-igtv/573967/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-re-share-live-videos-to-igtv/573967/</a></li>
<li><a href="https://www.searchenginejournal.com/twitter-suggests-appropriate-ways-for-brands-to-tweet-about-covid-19/354550/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/twitter-suggests-appropriate-ways-for-brands-to-tweet-about-covid-19/354550/</a></li>
</ol>
---
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<strong>114: Everything Is Down ⬇</strong>
<small>Mar 11, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Has Facebook removed an important part of their ad denial appeals process?</li>
<li>The Coronavirus could spell VERY bad news for Facebook and Google</li>
<li>TikTok throws open its doors to content moderation experts</li>
<li>And when is a Click not a Click. An important look at the most important metric you might be getting wrong.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.rivaliq.com/blog/social-media-industry-benchmark-report/" rel="noreferrer" target="_blank">https://www.rivaliq.com/blog/social-media-industry-benchmark-report/</a></li>
<li><a href="https://www.searchenginejournal.com/google-facebook-ban-ads-for-face-masks-as-coronavirus-spreads/354402/#close" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-facebook-ban-ads-for-face-masks-as-coronavirus-spreads/354402/#close</a></li>
<li><a href="https://www.facebook.com/business/boost/resource" rel="noreferrer" target="_blank">https://www.facebook.com/business/boost/resource</a></li>
<li><a href="https://techcrunch.com/2020/03/11/tiktok-to-open-a-transparency-center-where-outside-experts-can-examine-its-moderation-practices/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/03/11/tiktok-to-open-a-transparency-center-where-outside-experts-can-examine-its-moderation-practices/</a></li>
<li><a href="https://www.marketingdive.com/news/hershey-coors-pull-ads-to-avoid-coronavirus-insensitivities/573927/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/hershey-coors-pull-ads-to-avoid-coronavirus-insensitivities/573927/</a></li>
</ol>
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<strong>113: THIS IS A TITLE FOR A PODCAST EPISODE (💰sponsored)</strong>
<small>Mar 10, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Which costs more? Twitter ads or Instagram ads?</li>
<li>H1 tags are a thing of the past</li>
<li>And Google Ads adds some nice tools</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.marketingdive.com/news/wingstop-pays-fans-to-be-walking-billboards/573797/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/wingstop-pays-fans-to-be-walking-billboards/573797/</a></li>
<li><a href="https://www.agorapulse.com/social-media-lab/twitter-cpc-instagram-cpc/" rel="noreferrer" target="_blank">https://www.agorapulse.com/social-media-lab/twitter-cpc-instagram-cpc/</a></li>
<li><a href="https://support.google.com/google-ads/answer/9763450" rel="noreferrer" target="_blank">https://support.google.com/google-ads/answer/9763450</a></li>
<li><a href="https://www.searchenginejournal.com/headings-vs-formatted-text-effectiveness-seo/353246/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/headings-vs-formatted-text-effectiveness-seo/353246/</a></li>
</ol>
---
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<strong>112: How to Trend Worldwide on Reddit — In Just Seconds!</strong>
<small>Mar 09, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>TikTok now has FREE calls-to-action on your brand’s videos, but there’s a catch</li>
<li>Google Ads makes some welcome changes to attribution reporting</li>
<li>A roundup of Coronavirus news as it relates to digital marketing</li>
<li>And I’m going to tell you how to go Trending on Reddit in SECONDS.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://techcrunch.com/2020/03/09/facebook-to-instagram-cross-posting/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/03/09/facebook-to-instagram-cross-posting/</a></li>
<li><a href="https://marketingland.com/reddits-new-trending-takeover-ad-unit-lets-brands-appear-on-top-of-popular-feed-search-tab-277260" rel="noreferrer" target="_blank">https://marketingland.com/reddits-new-trending-takeover-ad-unit-lets-brands-appear-on-top-of-popular-feed-search-tab-277260</a></li>
<li><a href="https://www.iconfinder.com/p/coronavirus-awareness-icons" rel="noreferrer" target="_blank">https://www.iconfinder.com/p/coronavirus-awareness-icons</a></li>
<li><a href="https://www.marketingdive.com/news/ai-rejected-by-a-growing-number-of-marketers-study-says/573709/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/ai-rejected-by-a-growing-number-of-marketers-study-says/573709/</a></li>
<li><a href="https://www.seroundtable.com/google-covid-19-business-hours-listings-29122.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-covid-19-business-hours-listings-29122.html</a></li>
<li><a href="https://www.searchenginejournal.com/covid-19-seo-conferences/353678/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/covid-19-seo-conferences/353678/</a></li>
<li><a href="https://wersm.com/google-ads-gets-a-new-look-for-attribution-reports/" rel="noreferrer" target="_blank">https://wersm.com/google-ads-gets-a-new-look-for-attribution-reports/</a></li>
</ol>
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<strong>BONUS: The Bizarre True Story Behind "Mana Mana"</strong>
<small>Mar 07, 2020</small>
<div class="addReadMore showlesscontent"><p><strong>Hi friends — this bonus weekend episode has </strong><em><strong>absolutely nothing</strong></em><strong> to do with digital marketing. So, either enjoy or feel free to delete. I'll be back Monday with the regular digital marketing news.</strong></p>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
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<strong>111: Why is Bart Simpson Lurking Your Brand’s Instagram?!</strong>
<small>Mar 06, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Have a mobile-only site? Prepare to drop out of Google.</li>
<li>The best time to post on Instagram is a lie</li>
<li>Your next ad placement might be in a push notification</li>
<li>And why is Bart Simpson looking at your Instagram Stories?</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.theverge.com/2020/3/4/21165087/ios-apple-push-notification-advertising-marketing-now-allowed-app-store" rel="noreferrer" target="_blank">https://www.theverge.com/2020/3/4/21165087/ios-apple-push-notification-advertising-marketing-now-allowed-app-store</a></li>
<li><a href="https://www.jeffbullas.com/best-time-to-post-on-instagram" rel="noreferrer" target="_blank">https://www.jeffbullas.com/best-time-to-post-on-instagram</a></li>
<li><a href="https://webmasters.googleblog.com/2020/03/announcing-mobile-first-indexing-for.html" rel="noreferrer" target="_blank">https://webmasters.googleblog.com/2020/03/announcing-mobile-first-indexing-for.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-launches-messenger-for-macos-in-selected-markets/573605/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-launches-messenger-for-macos-in-selected-markets/573605/</a></li>
<li><a href="https://www.socialmediatoday.com/news/instagrams-testing-the-capability-to-restrict-multiple-accounts-at-once/573580/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagrams-testing-the-capability-to-restrict-multiple-accounts-at-once/573580/</a></li>
<li><a href="https://www.buzzfeednews.com/article/davidmack/nancy-cartwright-bart-simpson-instagram-stories" rel="noreferrer" target="_blank">https://www.buzzfeednews.com/article/davidmack/nancy-cartwright-bart-simpson-instagram-stories</a></li>
</ol>
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<strong>110: Stop Everything and Check Your Facebook Pixel Events</strong>
<small>Mar 05, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Your Facebook conversions might be MUCH higher than you think</li>
<li>Hootsuite Launches a Premium Listening Platform…. At least I THINK they have?</li>
<li>YouTube launches a very helpful new measurement tool</li>
<li>And guess who’s copying their competitors and putting other people’s ideas into THEIR app? Here’s a hint…. It rhymes with Minsterblam.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/instagrams-testing-a-new-video-response-option-for-igtv/573407/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagrams-testing-a-new-video-response-option-for-igtv/573407/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-stories-and-youtube-are-both-seeing-rapid-growth-in-2020-infograp/573354/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-stories-and-youtube-are-both-seeing-rapid-growth-in-2020-infograp/573354/</a></li>
<li><a href="https://www.searchenginejournal.com/youtube-analytics-compare-metrics/353100/#close" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/youtube-analytics-compare-metrics/353100/#close</a></li>
<li><a href="https://wersm.com/hootsuite-teams-up-with-brandwatch-for-a-new-social-listening-power-tool/" rel="noreferrer" target="_blank">https://wersm.com/hootsuite-teams-up-with-brandwatch-for-a-new-social-listening-power-tool/</a></li>
<li><a href="https://www.searchenginejournal.com/google-only-worry-about-sitemaps-if-your-site-meets-this-criteria/353290/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-only-worry-about-sitemaps-if-your-site-meets-this-criteria/353290/</a></li>
</ol>
<p>Game show music by Kevin MacLeod CC BY 3.0</p>
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<strong>109: Twitter’s new Stories are out. And they’re called...</strong>
<small>Mar 04, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Who is fact checking Facebook’s fact checkers?</li>
<li>Twitter’s got Stories now… only they’re not called Stories</li>
<li>CBO is on hold</li>
<li>And a new Instagram sticker might help you blow out your next product launch</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<ul>
<li>TOD’S SOCIAL MEDIA:</li>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://sproutsocial.com/insights/release/" rel="noreferrer" target="_blank">https://sproutsocial.com/insights/release/</a></li>
<li><a href="https://www.realeye.io/eyetracker/" rel="noreferrer" target="_blank">https://www.realeye.io/eyetracker/</a></li>
<li><a href="https://techcrunch.com/2020/03/04/twitter-starts-testing-its-own-version-of-stories-called-fleets-which-disappear-after-24-hours/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/03/04/twitter-starts-testing-its-own-version-of-stories-called-fleets-which-disappear-after-24-hours/</a></li>
<li><a href="https://techcrunch.com/2020/03/03/trump-coronavirus-hoax-fact-check/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/03/03/trump-coronavirus-hoax-fact-check/</a></li>
<li><a href="https://wersm.com/google-rolls-out-free-access-to-advanced-hangouts-meet-features/" rel="noreferrer" target="_blank">https://wersm.com/google-rolls-out-free-access-to-advanced-hangouts-meet-features/</a></li>
<li><a href="https://wersm.com/peak-dystopia-face-recognition-respirator-masks/" rel="noreferrer" target="_blank">https://wersm.com/peak-dystopia-face-recognition-respirator-masks/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-updates-its-response-to-the-coronavirus-outbreak-including-free-a/573445/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-updates-its-response-to-the-coronavirus-outbreak-including-free-a/573445/</a></li>
</ol>
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<strong>108: When Good Recommendations Go Bad</strong>
<small>Mar 03, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Will Google’s new Ads recommendations be any good?</li>
<li>TikTok bulks up its analytics</li>
<li>Don’t you forget about Bing</li>
<li>And a new LinkedIn filter might get you more job applicants</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<ul>
<li>TOD’S SOCIAL MEDIA:</li>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/tiktok-adds-new-analytics-element-to-creator-marketplace/573269/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/tiktok-adds-new-analytics-element-to-creator-marketplace/573269/</a></li>
<li><a href="https://www.seroundtable.com/bing-bug-blocking-pages-29093.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/bing-bug-blocking-pages-29093.html</a></li>
<li><a href="https://www.searchenginejournal.com/google-ads-mobile-app-updated-with-new-features-and-dark-mode/353032/#close" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-ads-mobile-app-updated-with-new-features-and-dark-mode/353032/#close</a></li>
<li><a href="https://wersm.com/linkedin-rolls-out-fair-chance-job-filter-to-help-job-hunters-who-have-criminal-records/" rel="noreferrer" target="_blank">https://wersm.com/linkedin-rolls-out-fair-chance-job-filter-to-help-job-hunters-who-have-criminal-records/</a></li>
<li><a href="https://twitter.com/litterstflorian/status/1234598595061522434" rel="noreferrer" target="_blank">https://twitter.com/litterstflorian/status/1234598595061522434</a></li>
</ol>
---
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<strong>107: Hey LinkedIn. Do You Even WANT Advertisers?!</strong>
<small>Mar 02, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Byte tries to get a chomp on TikTok’s audience</li>
<li>Twitter could be in for some big changes soon</li>
<li>Sprout Social simplifies content publishing</li>
<li>And LinkedIn is STILL way too expensive to advertise on</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://wersm.com/byte-will-pay-up-to-250000-for-good-videos/" rel="noreferrer" target="_blank">https://wersm.com/byte-will-pay-up-to-250000-for-good-videos/</a></li>
<li><a href="https://wersm.com/world-health-organization-joins-tiktok-to-fight-coronavirus-misinformation/" rel="noreferrer" target="_blank">https://wersm.com/world-health-organization-joins-tiktok-to-fight-coronavirus-misinformation/</a></li>
<li><a href="https://techcrunch.com/2020/03/02/activist-investors-want-to-crank-up-the-twitter-revenue-machine/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/03/02/activist-investors-want-to-crank-up-the-twitter-revenue-machine/</a></li>
</ol>
---
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<strong>106: {following}</strong>
<small>Feb 28, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Ding dong, the bots are dead.</li>
<li>TikTok’s growth may level off soon.</li>
<li>A new potential way for your brand to thumbstop on Facebook</li>
<li>And my plea to the world — your keyboard’s F key is NOT your friend</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://venturebeat.com/2020/02/28/facebooks-3d-photos-feature-now-gives-any-image-simulated-depth" rel="noreferrer" target="_blank">https://venturebeat.com/2020/02/28/facebooks-3d-photos-feature-now-gives-any-image-simulated-depth</a></li>
<li><a href="https://www.emarketer.com/content/tiktok-to-surpass-50-million-users-in-us-by-2021?utm_campaign=buffer&utm_content=buffer12d12&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.emarketer.com/content/tiktok-to-surpass-50-million-users-in-us-by-2021</a></li>
<li><a href="https://techcrunch.com/2020/02/28/messenger-removes-discover/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/02/28/messenger-removes-discover/</a></li>
</ol>
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<strong>105: Jen, Stop Pouring My Beer Down the Sink!</strong>
<small>Feb 27, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>How to get 5 billion views on TikTok</li>
<li>The one platform we thought was immune from Stories is no longer immune</li>
<li>How do you market your product when it’s the same name of a global virus</li>
<li>And YouTube considers opening up advertising on specific channels</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://marketingland.com/facebook-blocks-mobile-app-advertisers-from-using-device-level-data-276555" rel="noreferrer" target="_blank">https://marketingland.com/facebook-blocks-mobile-app-advertisers-from-using-device-level-data-276555</a></li>
<li><a href="https://www.mediapost.com/publications/article/347685/little-caesars-super-bowl-messaging-garners-49b-t.html" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/347685/little-caesars-super-bowl-messaging-garners-49b-t.html</a></li>
<li><a href="https://www.conviva.com/research/conviva-tiktok-guide/" rel="noreferrer" target="_blank">https://www.conviva.com/research/conviva-tiktok-guide/</a></li>
<li><a href="https://www.socialmediatoday.com/news/toy-makers-are-now-working-with-popular-youtubers-a-sign-of-the-times/573062/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/toy-makers-are-now-working-with-popular-youtubers-a-sign-of-the-times/573062/</a></li>
<li><a href="https://status.fb.com/ads/" rel="noreferrer" target="_blank">https://status.fb.com/ads/</a></li>
<li><a href="https://twitter.com/mrslother/status/1232940403852111873?s=20" rel="noreferrer" target="_blank">https://twitter.com/mrslother/status/1232940403852111873?s=20</a></li>
<li><a href="https://www.theverge.com/2020/2/27/21156289/youtube-ads-creators-demonetization-brands-adpocalypse-alternative-monetization-sponsorship?utm_campaign=buffer&utm_content=buffer34858&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.theverge.com/2020/2/27/21156289/youtube-ads-creators-demonetization-brands-adpocalypse-alternative-monetization-sponsorship</a></li>
<li><a href="https://www.adweek.com/digital/linkedin-begins-internal-testing-of-its-version-of-the-stories-format/" rel="noreferrer" target="_blank">https://www.adweek.com/digital/linkedin-begins-internal-testing-of-its-version-of-the-stories-format/</a></li>
</ol>
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<strong>104: 3.4k 👍🏻 476 💬</strong>
<small>Feb 26, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Does Social Proof on a Facebook Ad REALLY make it better? You might be surprised.</li>
<li>Soon, we should be able to use Hide Replies in our third party tools</li>
<li>And Once again for the people in the back… Stop Using Guest Posts</li>
<li>A bit of a shorter episode today, as we’ve got a couple of big client deadlines looming this week at my agency.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://adespresso.com/blog/facebook-ad-performance-social-proof-experiment/" rel="noreferrer" target="_blank">https://adespresso.com/blog/facebook-ad-performance-social-proof-experiment/</a></li>
<li><a href="https://www.searchenginejournal.com/guest-post-manual-actions/351692/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/guest-post-manual-actions/351692/</a></li>
<li><a href="https://techcrunch.com/2020/02/26/twitter-opens-its-hide-replies-feature-to-developers/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/02/26/twitter-opens-its-hide-replies-feature-to-developers/</a></li>
<li><a href="https://www.bigbrothercanada.ca/houseguests/carol-rosher/" rel="noreferrer" target="_blank">https://www.bigbrothercanada.ca/houseguests/carol-rosher/</a></li>
</ol>
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<strong>103: TikTok Porn?!</strong>
<small>Feb 25, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Vimeo's video creation tool is mediocre and its pricing is disappointing</li>
<li>Twitter explains why you should stop using hashtags</li>
<li>Google can help alert you to your brand going viral</li>
<li>A charity is using Twitter’s new Hide Replies feature in a devastatingly effective way</li>
<li>And TikTok Porn? Oh yes, friend, oh yes.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://vimeo.com/blog/post/vimeo-create-make-videos-mobile-desktop/" rel="noreferrer" target="_blank">https://vimeo.com/blog/post/vimeo-create-make-videos-mobile-desktop/</a></li>
<li><a href="https://www.searchenginejournal.com/google-search-console-sending-email-alerts-for-spikes-in-search-traffic/351112/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-search-console-sending-email-alerts-for-spikes-in-search-traffic/351112/</a></li>
<li><a href="https://venturebeat.com/2020/02/25/youporn-launches-tiktok-inspired-video-app-that-learns-when-you-swipe/" rel="noreferrer" target="_blank">https://venturebeat.com/2020/02/25/youporn-launches-tiktok-inspired-video-app-that-learns-when-you-swipe/</a></li>
<li><a href="https://www.socialmediatoday.com/news/twitter-shares-some-simple-tweet-copy-tips-to-improve-campaign-performance/572849/?utm_campaign=buffer&utm_content=buffer84604&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/twitter-shares-some-simple-tweet-copy-tips-to-improve-campaign-performance/572849</a></li>
<li>https://twitter.com/SolaceWomensAid/status/1232004949942423558</li>
</ol>
---
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<strong>102: Facebook’s New App for Brand Managers is Stupid</strong>
<small>Feb 24, 2020</small>
<div class="addReadMore showlesscontent"><p><strong>Looking for the link to BrandMentions? —> </strong><a href="http://bit.ly/todsumo" rel="noreferrer" target="_blank"><strong>http://bit.ly/todsumo</strong></a>(affiliate link)</p>
<ul>
<li>How to get a brand monitoring service for pennies on the dollar</li>
<li>Google is exposing some sensitive WhatsApp data</li>
<li>Soon, it’ll be easier to use pictures you JUST FIND on Google Images</li>
<li>And TikTok banned by another government agency… but not for the reason you think.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li>BrandMentions deal: <a href="http://bit.ly/todsumo" rel="noreferrer" target="_blank">http://bit.ly/todsumo</a> (affiliate link)</li>
<li><a href="https://techcrunch.com/2020/02/24/facebooks-creator-studio-gains-a-mobile-companion/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/02/24/facebooks-creator-studio-gains-a-mobile-companion/</a></li>
<li><a href="https://www.seroundtable.com/google-license-metadata-29048.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-license-metadata-29048.html</a></li>
<li><a href="https://www.searchenginejournal.com/google-other-search-engines-found-indexing-links-to-private-whatsapp-groups/350724/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-other-search-engines-found-indexing-links-to-private-whatsapp-groups/350724/</a></li>
</ol>
---
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<strong>101: Oh, California…. 😬</strong>
<small>Feb 21, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Check your Facebook retargeting because it might be stalled out</li>
<li>Twitter’s latest bug could expose your brand to some embarrassment</li>
<li>The opportunity to place ads alongside video game streams is bigger than you think</li>
<li>And guess who just bought all of YouTube’s ad inventory?</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.mobilemarketer.com/news/twitch-will-boost-monthly-users-14-to-375m-this-year-emarketer-predicts/572698/" rel="noreferrer" target="_blank">https://www.mobilemarketer.com/news/twitch-will-boost-monthly-users-14-to-375m-this-year-emarketer-predicts/572698/</a></li>
<li><a href="https://www.bloomberg.com/news/articles/2020-02-21/donald-trump-youtube-ads-will-dominate-election-day" rel="noreferrer" target="_blank">https://www.bloomberg.com/news/articles/2020-02-21/donald-trump-youtube-ads-will-dominate-election-day</a></li>
</ol>
---
Send in a voice message: https://anchor.fm/todayindigital/message<br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<strong>100: ONE HUNDRED EPISODES (and counting) 😊</strong>
<small>Feb 20, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Another day, another Facebook ads bug</li>
<li>Snapchat adds Swipe Up to Call… but will any of their users actually use it?</li>
<li>Photoshop adds some tools which you should ignore</li>
<li>And T-10 days before Google starts IGNORING your NoFollow tags</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://techcrunch.com/2020/02/20/twitter-adds-a-button-so-you-can-thread-your-shower-thoughts/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/02/20/twitter-adds-a-button-so-you-can-thread-your-shower-thoughts/</a></li>
<li><a href="https://wersm.com/snapchat-introduces-swipe-up-to-call-ad-format-in-the-us/" rel="noreferrer" target="_blank">https://wersm.com/snapchat-introduces-swipe-up-to-call-ad-format-in-the-us/</a></li>
<li><a href="https://wersm.com/adobe-celebrates-photoshops-30th-birthday-adds-new-features/" rel="noreferrer" target="_blank">https://wersm.com/adobe-celebrates-photoshops-30th-birthday-adds-new-features/</a></li>
<li><a href="https://www.searchenginejournal.com/nofollow-crawl-indexing-update/349994/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/nofollow-crawl-indexing-update/349994/</a></li>
</ol>
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<strong>99: Stories Finally Coming to Twitter?</strong>
<small>Feb 19, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Twitter joins the Stories party</li>
<li>Canadians can finally hear music</li>
<li>Google Ads turns on automatic sharing</li>
<li>And one social media influencer pranks her community — in glorious fashion.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.bloomberg.com/amp/news/articles/2020-02-18/twitter-buys-chroma-labs-startup-founded-by-facebook-veterans?__twitter_impression=true&utm_campaign=buffer&utm_content=bufferf3763&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.bloomberg.com/amp/news/articles/2020-02-18/twitter-buys-chroma-labs-startup-founded-by-facebook-veterans</a></li>
<li><a href="https://support.google.com/google-ads/answer/9659479" rel="noreferrer" target="_blank">https://support.google.com/google-ads/answer/9659479</a></li>
<li><a href="https://www.standard.co.uk/insider/living/youtuber-fakes-luxury-bali-holiday-with-photoshoot-in-ikea-a4364756.html?utm_campaign=buffer&utm_content=bufferf1904&utm_medium=social&utm_source=twitter#Echobox=1582028214" rel="noreferrer" target="_blank">https://www.standard.co.uk/insider/living/youtuber-fakes-luxury-bali-holiday-with-photoshoot-in-ikea-a4364756.html</a></li>
<li><a href="https://techcrunch.com/2020/02/19/tiktok-introduces-parental-controls-with-new-family-safety-mode-feature-launching-first-in-u-k/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/02/19/tiktok-introduces-parental-controls-with-new-family-safety-mode-feature-launching-first-in-u-k/</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedins-shutting-down-its-sales-navigator-gmail-extension/572478/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedins-shutting-down-its-sales-navigator-gmail-extension/572478/</a></li>
<li><a href="https://www.richmond-news.com/facebook-instagram-users-in-canada-can-finally-use-music-clips-with-stories-1.24079572?utm_campaign=buffer&utm_content=bufferaf747&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.richmond-news.com/facebook-instagram-users-in-canada-can-finally-use-music-clips-with-stories-1.24079572</a></li>
</ol>
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<strong>98: Will Users Be Able to Opt-OUT of Facebook’s Algorithm Soon?</strong>
<small>Feb 18, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Wait… we can jam more into H1 tags?!</li>
<li>Is Facebook backing off their algorithm?</li>
<li>Facebook says memes are bad, but lying? That’s fine.</li>
<li>And did your ad account get shut down on the weekend? You’re not alone.</li>
</ul>
<p>Can you help spread the word?</p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@todmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.socialmediatoday.com/news/facebook-implements-new-rules-on-the-use-of-memes-by-political-candidates/572381/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-implements-new-rules-on-the-use-of-memes-by-political-candidates/572381/</a></li>
<li><a href="https://techcrunch.com/2020/02/18/facebook-tabbed-news-feed-seen/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/02/18/facebook-tabbed-news-feed-seen/</a></li>
<li><a href="https://wersm.com/this-ai-twitter-filter-will-keep-unwanted-dick-pics-out-of-your-dms/" rel="noreferrer" target="_blank">https://wersm.com/this-ai-twitter-filter-will-keep-unwanted-dick-pics-out-of-your-dms/</a></li>
<li><a href="https://www.seroundtable.com/google-clarifies-new-partner-program-performance-requirements-29018.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-clarifies-new-partner-program-performance-requirements-29018.html</a></li>
<li><a href="https://www.seroundtable.com/google-adsense-ransom-extortion-emails-29015.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-adsense-ransom-extortion-emails-29015.html</a></li>
<li><a href="https://www.seroundtable.com/google-text-in-an-image-alt-attribute-h1-29007.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-text-in-an-image-alt-attribute-h1-29007.html</a></li>
</ol>
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<strong>97: 🎵 Renegade Renegade Renegade Renegade</strong>
<small>Feb 14, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook is apparently out of original ideas</li>
<li>Why aren’t we marketing more on Alexa?</li>
<li>Getting the culture right on TikTok</li>
<li>And your biggest e-commerce competitor might spend less time in meetings, and more time in Algebra 11.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>TikTok: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">https://www.tiktok.com/@todmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://marketingland.com/more-than-200-million-smart-speakers-have-been-sold-why-arent-they-a-marketing-channel-276012" rel="noreferrer" target="_blank">https://marketingland.com/more-than-200-million-smart-speakers-have-been-sold-why-arent-they-a-marketing-channel-276012</a></li>
<li><a href="https://www.seroundtable.com/google-my-business-email-notifications-for-deletion-of-reviews-29001.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-my-business-email-notifications-for-deletion-of-reviews-29001.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-launches-new-pinterest-like-app-via-its-experimental-npe-team/572320/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-launches-new-pinterest-like-app-via-its-experimental-npe-team/572320/</a></li>
<li><a href="https://www.nytimes.com/2020/02/13/style/the-original-renegade.html" rel="noreferrer" target="_blank">https://www.nytimes.com/2020/02/13/style/the-original-renegade.html</a></li>
<li><a href="https://www.inputmag.com/features/teens-are-turning-instagram-into-their-own-ebay-thrift-shop?utm_campaign=buffer&utm_content=bufferd2af0&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.inputmag.com/features/teens-are-turning-instagram-into-their-own-ebay-thrift-shop</a></li>
</ol>
---
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<strong>96: 🍸 Your Social Media Manager Needs a Stiff Drink.</strong>
<small>Feb 13, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Agorapulse adds a nice feature for agencies, but there’s a catch</li>
<li>Google will be making it harder to maintain your Partner status soon</li>
<li>And Facebook adds some tools for Groups, but not the ONE TOOL we all actually need</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://agorapulse.releasenotes.io/release/VtQa2-shared-calendar-for-easy-content-approval-collaboration" rel="noreferrer" target="_blank">https://agorapulse.releasenotes.io/release/VtQa2-shared-calendar-for-easy-content-approval-collaboration</a></li>
<li><a href="https://wersm.com/google-is-making-it-harder-for-companies-to-become-google-partners/" rel="noreferrer" target="_blank">https://wersm.com/google-is-making-it-harder-for-companies-to-become-google-partners/</a></li>
<li><a href="https://www.seroundtable.com/google-ads-annotations-change-history-report-28993.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-ads-annotations-change-history-report-28993.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-tests-moderator-activity-insights-to-provide-transparency-on-group/572239/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-tests-moderator-activity-insights-to-provide-transparency-on-group/572239/</a></li>
</ol>
---
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<strong>95: It’s a Bird, It’s a Plane, It’s Facebook?!</strong>
<small>Feb 12, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Will the next TV show you watch be in vertical format?</li>
<li>A powerful YouTube discovery tool launches - but it ain’t cheap</li>
<li>WhatsApp is way, way bigger than you think</li>
<li>And Facebook plans to launch a satellite into orbit next month, in a move that is totally not creepy, amirite?</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.mobilemarketer.com/news/instagram-overtakes-facebook-in-audience-of-top-50-brands-study-says/572153/?utm_campaign=buffer&utm_content=buffera0263&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.mobilemarketer.com/news/instagram-overtakes-facebook-in-audience-of-top-50-brands-study-says/572153</a></li>
<li><a href="https://www.prnewswire.com/news-releases/instagram-now-attracts-a-larger-audience-than-facebook-among-top-brands-according-to-new-report-from-socialbakers-301002920.html" rel="noreferrer" target="_blank">https://www.prnewswire.com/news-releases/instagram-now-attracts-a-larger-audience-than-facebook-among-top-brands-according-to-new-report-from-socialbakers-301002920.html</a></li>
<li><a href="https://wersm.com/whatsapp-now-has-2-billion-users/" rel="noreferrer" target="_blank">https://wersm.com/whatsapp-now-has-2-billion-users/</a></li>
<li><a href="https://www.socialmediatoday.com/news/content-analysis-app-buzzsumo-adds-youtube-insights/572141/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/content-analysis-app-buzzsumo-adds-youtube-insights/572141/</a></li>
<li><a href="https://wersm.com/get-a-free-whopper-when-you-bring-in-a-photo-of-your-ex/" rel="noreferrer" target="_blank">https://wersm.com/get-a-free-whopper-when-you-bring-in-a-photo-of-your-ex/</a></li>
<li><a href="https://buffer.com/resources/buffer-shopify-integration" rel="noreferrer" target="_blank">https://buffer.com/resources/buffer-shopify-integration</a></li>
<li><a href="https://www.businessinsider.com/facebook-filings-athena-satellite-project-still-ongoing-planning-launch-2020-1" rel="noreferrer" target="_blank">https://www.businessinsider.com/facebook-filings-athena-satellite-project-still-ongoing-planning-launch-2020-1</a></li>
</ol>
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<strong>94: 🦄 Unicorns, I love them. ❤️</strong>
<small>Feb 11, 2020</small>
<div class="addReadMore showlesscontent"><p><strong>Can you help spread the word?</strong></p>
<ul>
<li><strong>Review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.tubefilter.com/2016/08/15/best-fiends-ad-budget-youtube-influencers/" rel="noreferrer" target="_blank">https://www.tubefilter.com/2016/08/15/best-fiends-ad-budget-youtube-influencers/</a></li>
<li><a href="https://marketingland.com/soapbox-are-ad-blockers-breaking-the-foundations-of-digital-marketing-275753" rel="noreferrer" target="_blank">https://marketingland.com/soapbox-are-ad-blockers-breaking-the-foundations-of-digital-marketing-275753</a></li>
<li><a href="https://www.seroundtable.com/google-local-algorithm-update-28982.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-local-algorithm-update-28982.html</a></li>
<li><a href="https://www.searchenginejournal.com/word-count-for-seo/348164/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/word-count-for-seo/348164/</a></li>
</ol>
---
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<strong>93: Go Home, Quora. You're Drunk.</strong>
<small>Feb 10, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>A strange bug at Google My Business</li>
<li>Some nice changes coming to Shopping campaigns on Bing</li>
<li>How will Instagram’s new revenue share affect YOUR marketing efforts</li>
<li>And Netflix has finally added the ONE THING we all have wanted... all along</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em><strong>Today in Digital Marketing is brought to you by engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://marketingland.com/facebook-buys-ar-startup-building-a-11-digital-map-of-the-physical-world-275676" rel="noreferrer" target="_blank">https://marketingland.com/facebook-buys-ar-startup-building-a-11-digital-map-of-the-physical-world-275676</a></li>
<li><a href="https://digiday.com/marketing/absence-third-party-cookies-publishers-building-walled-gardens/" rel="noreferrer" target="_blank">https://digiday.com/marketing/absence-third-party-cookies-publishers-building-walled-gardens/</a></li>
<li><a href="https://www.seroundtable.com/google-increases-amp-custom-css-limit-28972.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-increases-amp-custom-css-limit-28972.html</a></li>
<li><a href="https://wersm.com/quora-now-helps-you-better-measure-and-attribute-conversions/" rel="noreferrer" target="_blank">https://wersm.com/quora-now-helps-you-better-measure-and-attribute-conversions/</a></li>
<li><a href="https://www.socialmediatoday.com/news/instagram-is-testing-a-new-trimming-tool-for-instagram-stories-clips/571963/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagram-is-testing-a-new-trimming-tool-for-instagram-stories-clips/571963/</a></li>
<li><a href="https://searchengineland.com/how-to-use-googles-new-price-competitiveness-report-in-merchant-center-328924" rel="noreferrer" target="_blank">https://searchengineland.com/how-to-use-googles-new-price-competitiveness-report-in-merchant-center-328924</a></li>
</ol>
---
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<figcaption>
<strong>You Can't Automate Telling Your Brand Story</strong>
<small>Feb 07, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>A strange bug at Google My Business</li>
<li>Some nice changes coming to Shopping campaigns on Bing</li>
<li>How will Instagram’s new revenue share affect YOUR marketing efforts</li>
<li>And Netflix has finally added the ONE THING we all have wanted... all along</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em><strong>Today in Digital Marketing is brought to you by engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.searchenginejournal.com/better-product-group-management-scripts-more-microsoft-shopping-campaigns/347300/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/better-product-group-management-scripts-more-microsoft-shopping-campaigns/347300/</a></li>
<li><a href="https://www.marketingdive.com/news/56-of-marketers-think-ai-will-negatively-impact-branding-in-2020-study-sa/571901/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/56-of-marketers-think-ai-will-negatively-impact-branding-in-2020-study-sa/571901/</a></li>
<li><a href="https://www.seroundtable.com/bing-webmaster-tools-sitemap-diagnosis-tool-28966.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/bing-webmaster-tools-sitemap-diagnosis-tool-28966.html</a></li>
<li><a href="https://www.seroundtable.com/google-posts-being-rejected-28963.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-posts-being-rejected-28963.html</a></li>
<li><a href="https://techcrunch.com/2020/02/06/igtv-ads/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/02/06/igtv-ads/</a></li>
<li><a href="https://gizmodo.com/at-long-last-our-netflix-autoplay-nightmare-is-over-1841499223" rel="noreferrer" target="_blank">https://gizmodo.com/at-long-last-our-netflix-autoplay-nightmare-is-over-1841499223</a></li>
</ol>
---
Send in a voice message: https://anchor.fm/todayindigital/message<br/>Our Sponsors:<br/>* Get 15% off your next gift at uncommongoods.com/TODAY.<br/>Privacy & Opt-Out: <a href="https://redcircle.com/privacy" rel="noreferrer" target="_blank">https://redcircle.com/privacy</a></div>
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<span class="episodes-timer">
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<figcaption>
<strong>Finally... Pixels in Facebook Groups! (Sort of.)</strong>
<small>Feb 06, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Here’s how you can pixel and advertise to people in Facebook Groups!</li>
<li>Google Shopping ads have a new placement — one that’s huge</li>
<li>Bing went down, Google’s buggy, Spotify upgrades, and TikTok moves more of itself to the desktop</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em><strong>Today in Digital Marketing is brought to you by engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://techcrunch.com/2020/02/06/reddit-partners-with-tagboard-to-bring-its-content-to-tv-broadcasts/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/02/06/reddit-partners-with-tagboard-to-bring-its-content-to-tv-broadcasts/</a></li>
<li><a href="https://marketingland.com/twitter-says-ad-tech-and-product-updates-will-improve-direct-response-advertising-275554" rel="noreferrer" target="_blank">https://marketingland.com/twitter-says-ad-tech-and-product-updates-will-improve-direct-response-advertising-275554</a></li>
<li><a href="https://www.searchenginejournal.com/google-is-expanding-shopping-ads-to-gmail/347306/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-is-expanding-shopping-ads-to-gmail/347306/</a></li>
<li><a href="https://www.seroundtable.com/google-search-testing-new-open-design-28961.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-search-testing-new-open-design-28961.html</a></li>
<li><a href="https://www.searchenginejournal.com/pixel-facebook-group-members/344486/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/pixel-facebook-group-members/344486/</a></li>
</ol>
---
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<a target="_blank" href="/download-episode?url=https://audio4.redcircle.com/episodes/7fb0337a-5905-451f-ac58-fa5be3852c5b/stream.mp3&filename=Finally... Pixels in Facebook Groups! (Sort of.)" class="download"></a>
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<figcaption>
<strong>Bye Bye, Mid-Rolls ☹️</strong>
<small>Feb 06, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Snapchat has some catching up to do</li>
<li>Facebook will now let you send price drop alerts to customers in Messenger</li>
<li>LinkedIn now lets you spy on the ads your competitors are running</li>
<li>And Twitter finally adds the one feature digital marketing managers have been asking for — for years<br/></li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em><strong>Today in Digital Marketing is brought to you by engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy<br/></a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://marketingland.com/chromes-coming-changes-to-video-ad-blocking-could-impact-youtube-275480" rel="noreferrer" target="_blank">https://marketingland.com/chromes-coming-changes-to-video-ad-blocking-could-impact-youtube-275480</a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchat-q4-19-revenue-increases-44-yoy-but-rising-costs-remain-a-concer/571729/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchat-q4-19-revenue-increases-44-yoy-but-rising-costs-remain-a-concer/571729/</a></li>
<li><a href="https://digiday.com/media/facebook-plans-shut-facebook-audience-networks-mobile-web-arm/?fbclid=IwAR1799wLmH7alPDBTVfFdoSQgJZCt-n35a4NQ3ZHn57LUOmWU50gAkrGAcI" rel="noreferrer" target="_blank">https://digiday.com/media/facebook-plans-shut-facebook-audience-networks-mobile-web-arm</a></li>
<li><a href="https://www.technologyreview.com/f/615143/google-ai-deepfakes-manipulated-images-jigsaw-assembler/?utm_campaign=buffer&utm_content=bufferaaa64&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.technologyreview.com/f/615143/google-ai-deepfakes-manipulated-images-jigsaw-assembler/<br/></a></li>
</ol>
---
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<a target="_blank" href="/download-episode?url=https://audio4.redcircle.com/episodes/8cadd13f-135d-43cb-956f-bd646dd7ca92/stream.mp3&filename=Bye Bye, Mid-Rolls ☹️" class="download"></a>
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<strong>Last night, I had the strangest dream.</strong>
<small>Feb 04, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>How does overlaid text on your Instagram images affect your reach?</li>
<li>YouTube is killing it in ad revenue</li>
<li>A couple of things you should check if you use Google’s search console or Google My Business</li>
<li>And a nice new addition for large teams in Sprout Social</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em><strong>Today in Digital Marketing is brought to you by engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.theverge.com/2020/2/3/21120037/justin-bieber-yummy-tiktok-viral-old-town-road-youtube-david-dobrik?utm_campaign=buffer&utm_content=bufferfc522&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.theverge.com/2020/2/3/21120037/justin-bieber-yummy-tiktok-viral-old-town-road-youtube-david-dobrik</a></li>
<li><a href="https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/" rel="noreferrer" target="_blank">https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/</a></li>
<li><a href="https://www.marketingdive.com/news/google-parent-reveals-youtube-ad-revenue-of-15b/571622/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/google-parent-reveals-youtube-ad-revenue-of-15b/571622/</a></li>
<li><a href="https://wersm.com/check-if-you-need-to-re-verify-your-site-in-search-console/" rel="noreferrer" target="_blank">https://wersm.com/check-if-you-need-to-re-verify-your-site-in-search-console/</a></li>
<li><a href="https://www.seroundtable.com/google-my-business-unpublished-business-profile-will-be-deleted-28943.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-my-business-unpublished-business-profile-will-be-deleted-28943.html</a></li>
</ol>
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<strong>CaN cAsE-senSiTiVE uRLs hUrT yOuR gOoGLe RaNkiNG?</strong>
<small>Feb 03, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Does case-sensitivity matter on your brand’s web page?</li>
<li>Google may be showing photos of your business that you DON’T want out there</li>
<li>How does your brand dip its toes into the TikTok waters</li>
<li>And a security leak at a major landing page provider may have exposed confidential data.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em><strong>Today in Digital Marketing is brought to you by engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://twitter.com/vanschneider/status/1224037023687815169" rel="noreferrer" target="_blank">https://twitter.com/vanschneider/status/1224037023687815169</a></li>
<li><a href="https://marketingland.com/tiktok-101-a-primer-for-brands-274974" rel="noreferrer" target="_blank">https://marketingland.com/tiktok-101-a-primer-for-brands-274974</a></li>
<li><a href="https://www.searchenginejournal.com/url-capitalization-seo/343369/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/url-capitalization-seo/343369/</a></li>
<li><a href="https://www.seroundtable.com/google-my-business-local-listings-massive-photos-28934.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-my-business-local-listings-massive-photos-28934.html</a></li>
</ol>
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<strong>This Episod...... [SEE MORE]</strong>
<small>Jan 31, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>How much will a TikTok influencer cost you? Maybe less than you think.</li>
<li>Amazon reveals its plans for brands BEYOND e-commerce</li>
<li>Snapchat launches a new feature some people think could be huge</li>
<li>And LinkedIn just keeps growing</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em><strong>Today in Digital Marketing is brought to you by engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.searchenginejournal.com/heres-how-much-brands-are-paying-for-sponsored-content-on-tiktok-youtube/346290/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/heres-how-much-brands-are-paying-for-sponsored-content-on-tiktok-youtube/346290/</a></li>
<li><a href="https://www.marketingdive.com/news/amazons-ad-sales-surge-41-to-record-48b/571467/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/amazons-ad-sales-surge-41-to-record-48b/571467/</a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-reaches-675-million-members-continues-to-see-record-levels-of-en/571435/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-reaches-675-million-members-continues-to-see-record-levels-of-en/571435/</a></li>
<li><a href="https://www.facebook.com/groups/260047361566554/permalink/472616740309614/" rel="noreferrer" target="_blank">https://www.facebook.com/groups/260047361566554/permalink/472616740309614/</a></li>
<li><a href="https://twitter.com/wmharris101/status/1222880735972995072" rel="noreferrer" target="_blank">https://twitter.com/wmharris101/status/1222880735972995072</a></li>
</ol>
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<strong>Facebook Has a B*tthole Problem</strong>
<small>Jan 30, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook has more advertisers than ever. So why did its share price fall?</li>
<li>Google drops a campaign setting that a lot of us use</li>
<li>Microsoft adds some nice AI-based text ads</li>
<li>And are chatbots coming back?</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em><strong>Today in Digital Marketing is brought to you by engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://thenextweb.com/artificial-intelligence/2020/01/30/facebook-refused-to-remove-a-business-page-dedicated-to-a-womans-butthole/" rel="noreferrer" target="_blank">https://thenextweb.com/artificial-intelligence/2020/01/30/facebook-refused-to-remove-a-business-page-dedicated-to-a-womans-butthole/</a></li>
<li><a href="https://techcrunch.com/2020/01/30/social-captain-instagram-passwords/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/01/30/social-captain-instagram-passwords/</a></li>
<li><a href="https://www.mobilemarketer.com/news/facebooks-ad-revenue-rises-25-to-record-207b/571362/" rel="noreferrer" target="_blank">https://www.mobilemarketer.com/news/facebooks-ad-revenue-rises-25-to-record-207b/571362/</a></li>
<li><a href="https://www.seroundtable.com/all-google-ads-standard-delivery-28917.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/all-google-ads-standard-delivery-28917.html</a></li>
<li><a href="https://thenextweb.com/tech/2020/01/30/unicode-consortium-added-transgender-flag-emoji-gender-inclusive-designs/" rel="noreferrer" target="_blank">https://thenextweb.com/tech/2020/01/30/unicode-consortium-added-transgender-flag-emoji-gender-inclusive-designs/</a></li>
<li><a href="https://www.socialmediatoday.com/news/google-is-working-on-chatbots-which-can-engage-in-a-more-genuine-human-con/571354/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/google-is-working-on-chatbots-which-can-engage-in-a-more-genuine-human-con/571354/</a></li>
</ol>
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<strong>Will Location Marketing Save Us from the Cookiepocalypse?</strong>
<small>Jan 29, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Google just can’t make up its mind on how to compete with TikTok</li>
<li>Will location marketing rescue us from the coming cookie-pocalyse?</li>
<li>One of the web’s biggest players drops dramatically in Google traffic</li>
<li>And a HUGE hole discovered in one of the most popular Wordpress frameworks</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em><strong>Today in Digital Marketing is brought to you by engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://wersm.com/byte-spam-bot-problem/" rel="noreferrer" target="_blank">https://wersm.com/byte-spam-bot-problem/</a></li>
<li><a href="https://marketingland.com/marketers-should-be-able-to-get-more-than-60-location-opt-ins-if-they-follow-best-practices-275128" rel="noreferrer" target="_blank">https://marketingland.com/marketers-should-be-able-to-get-more-than-60-location-opt-ins-if-they-follow-best-practices-275128</a></li>
<li><a href="https://www.seroundtable.com/forbes-google-search-traffic-28912.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/forbes-google-search-traffic-28912.html</a></li>
<li><a href="https://www.searchenginejournal.com/elementor-page-builder-vulnerability/345738/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/elementor-page-builder-vulnerability/345738/</a></li>
<li><a href="https://techcrunch.com/2020/01/29/googles-area-120-launches-tangi-a-short-form-video-app-focused-on-creativity-and-diy/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/01/29/googles-area-120-launches-tangi-a-short-form-video-app-focused-on-creativity-and-diy/</a></li>
</ol>
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<strong>Here Come the TikTok Journalists</strong>
<small>Jan 28, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Vine is back, baby! And it’s… underwhelming.</li>
<li>Your Google ads are getting more clicks… here’s why you DON’T want that</li>
<li>Pinterest launches augmented reality — a little late, but they’ll be a big player</li>
<li>And LinkedIn makes its employee advocacy functionality free.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><em><strong>Today in Digital Marketing is brought to you by engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.searchenginejournal.com/google-makes-it-possible-to-temporarily-remove-sites-from-search-results/345688/#close" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-makes-it-possible-to-temporarily-remove-sites-from-search-results/345688/#close</a></li>
<li><a href="https://www.marketingdive.com/news/planters-halts-ripeanut-campaign-after-kobe-bryants-death/571202/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/planters-halts-ripeanut-campaign-after-kobe-bryants-death/571202/</a></li>
<li><a href="https://www.marketingdive.com/news/google-reconsiders-paid-search-redesign-amid-criticism/571110/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/google-reconsiders-paid-search-redesign-amid-criticism/571110/</a></li>
<li><a href="https://techcrunch.com/2020/01/28/pinterest-launches-virtual-makeup-try-on-feature-starting-with-lipstick/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/01/28/pinterest-launches-virtual-makeup-try-on-feature-starting-with-lipstick/</a></li>
<li><a href="https://wersm.com/linkedin-brings-elevate-and-company-pages-together/" rel="noreferrer" target="_blank">https://wersm.com/linkedin-brings-elevate-and-company-pages-together/</a></li>
<li><a href="https://boards.greenhouse.io/buzzfeed/jobs/2059003?gh_jid=2059003" rel="noreferrer" target="_blank">https://boards.greenhouse.io/buzzfeed/jobs/2059003?gh_jid=2059003</a></li>
</ol>
---
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<strong>Jack Dorsey Will Break Your Heart 💔</strong>
<small>Jan 16, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook backs away from place ads on Whatsapp</li>
<li>Microsoft drops an important search results metric</li>
<li>Google thinks it has a better way to showcase and sell YOUR products</li>
<li>And some news on the single biggest change to Twitter you’ve probably ever wanted</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.seroundtable.com/microsoft-advertising-to-sunset-average-position-28843.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/microsoft-advertising-to-sunset-average-position-28843.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/twitter-confirms-that-it-wont-be-adding-an-edit-option-anytime-soon/570523/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/twitter-confirms-that-it-wont-be-adding-an-edit-option-anytime-soon/570523/</a></li>
<li><a href="https://www.wsj.com/articles/whatsapp-backs-off-controversial-plan-to-sell-ads-11579207682?mod=e2twd" rel="noreferrer" target="_blank">https://www.wsj.com/articles/whatsapp-backs-off-controversial-plan-to-sell-ads-11579207682?mod=e2twd</a></li>
<li><a href="https://www.searchenginejournal.com/google-introduces-a-new-shopping-section-in-search-results/343649/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-introduces-a-new-shopping-section-in-search-results/343649/</a></li>
</ol>
---
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<strong>Two Years... and Counting... ☹️</strong>
<small>Jan 15, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>A big change to Google Chrome may impact your ad campaigns</li>
<li>Facebook’s changing its Ads UI again, and this time… it’s terrible</li>
<li>And LinkedIn goes Live!</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.marketingdive.com/news/google-plans-to-drop-support-of-ad-tracking-technology/570451/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/google-plans-to-drop-support-of-ad-tracking-technology/570451/</a></li>
<li><a href="https://www.socialmediatoday.com/news/linkedin-adds-live-streaming-for-company-pages-and-new-invite-to-follow-o/570458/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/linkedin-adds-live-streaming-for-company-pages-and-new-invite-to-follow-o/570458/</a></li>
<li><a href="https://www.searchenginejournal.com/youtube-organic-visibility-google-serps/341419/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/youtube-organic-visibility-google-serps/341419/</a></li>
<li><a href="https://www.seroundtable.com/google-my-business-provider-28837.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-my-business-provider-28837.html</a></li>
<li><a href="https://www.socialmediatoday.com/news/instagram-is-working-on-a-new-maps-sticker-for-instagram-stories/570433/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagram-is-working-on-a-new-maps-sticker-for-instagram-stories/570433/</a></li>
<li><a href="https://www.searchenginejournal.com/pinterest-overtakes-snapchat-in-popularity-among-us-users/343517/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/pinterest-overtakes-snapchat-in-popularity-among-us-users/343517/</a></li>
</ol>
---
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<strong>Yesterday's Google Update Was... a Doozy 😕</strong>
<small>Jan 14, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Google’s core update yesterday brought high volatility</li>
<li>A new tool will reveal how changing your bid strategy would affect your campaigns</li>
<li>Instagram completely missed the ball on DMs</li>
<li>And what do CONSUMERS think about hiding Likes on social media?</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.seroundtable.com/google-january-2020-core-update-28832.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-january-2020-core-update-28832.html</a></li>
<li><a href="https://www.marketingdive.com/news/alaska-airlines-ties-airfare-discounts-to-northern-lights/570365/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/alaska-airlines-ties-airfare-discounts-to-northern-lights/570365/</a></li>
<li><a href="https://www.searchenginejournal.com/google-changes-the-look-of-paid-and-organic-search-results-on-desktop/343443/#close" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-changes-the-look-of-paid-and-organic-search-results-on-desktop/343443/#close</a></li>
<li><a href="https://techcrunch.com/2020/01/14/instagram-web-messaging/?guccounter=1&guce_referrer=aHR0cHM6Ly9mZWVkbHkuY29tL2kvY29sbGVjdGlvbi9jb250ZW50L3VzZXIvYjhkYmExZTctNDE3ZS00MTA4LTljYzYtYzY5NzI4YjllZjM2L2NhdGVnb3J5LzA0OWQ0YTAxLTk0MTQtNGVjNC1hZTE1LWE1ZmFkZTI4NmViYw&guce_referrer_sig=AQAAAGujHXoheuMC5UyBERDkM7qapIy4EAkxvInniZZxKWtscoDDD0muI-Fnt-n4sHl_94LSlulJxalUKr980_i87ZtKM3muJPUZnLAyrtEJTO_TS1fAU6rbAikpzlyF5NUlAOIksNdGcr3P4i9l0QnUIOut7-MRJ9EhEszQqqNEhZLe" rel="noreferrer" target="_blank">https://techcrunch.com/2020/01/14/instagram-web-messaging/</a></li>
<li><a href="https://wersm.com/google-ads-bid-simulator-target-roas-bid-strategy/" rel="noreferrer" target="_blank">https://wersm.com/google-ads-bid-simulator-target-roas-bid-strategy/</a></li>
<li><a href="https://marketingland.com/brightcove-launches-all-in-one-video-campaign-app-274276" rel="noreferrer" target="_blank">https://marketingland.com/brightcove-launches-all-in-one-video-campaign-app-274276</a></li>
<li><a href="https://www.marketingprofs.com/charts/2020/42270/do-consumers-think-instagram-should-hide-likes" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2020/42270/do-consumers-think-instagram-should-hide-likes</a></li>
</ol>
---
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<strong>Your Ads Will Cost More... and You're Gonna LIKE It, Mister!</strong>
<small>Jan 13, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>You’re gonna pay more for ads — and you’re gonna like it!</li>
<li>Good news for B2B marketers</li>
<li>Google puts a face on their search ads</li>
<li>And surprise! Microsoft has two new tools for marketers</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://searchengineland.com/google-january-2020-core-update-begins-rolling-out-327501?utm_campaign=socialflow&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://searchengineland.com/google-january-2020-core-update-begins-rolling-out-327501</a></li>
<li><a href="https://marketingland.com/linkedin-user-rate-to-grow-faster-than-expected-through-2023-274203" rel="noreferrer" target="_blank">https://marketingland.com/linkedin-user-rate-to-grow-faster-than-expected-through-2023-274203</a></li>
<li><a href="https://www.marketingdive.com/news/microsoft-introduces-new-ad-tools-for-retailers-at-nrf/570289/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/microsoft-introduces-new-ad-tools-for-retailers-at-nrf/570289/</a></li>
<li><a href="https://www.seroundtable.com/google-links-http-https-equally-28823.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-links-http-https-equally-28823.html</a></li>
<li><a href="https://www.ft.com/content/e1e6baf6-34ba-11ea-a6d3-9a26f8c3cba4?utm_campaign=buffer&utm_content=buffer33e5b&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.ft.com/content/e1e6baf6-34ba-11ea-a6d3-9a26f8c3cba4</a></li>
<li><a href="https://www.seroundtable.com/google-screened-ads-photos-28822.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-screened-ads-photos-28822.html</a></li>
<li><a href="https://wersm.com/instagram-adds-three-new-boomerang-modes/" rel="noreferrer" target="_blank">https://wersm.com/instagram-adds-three-new-boomerang-modes/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebooks-updated-desktop-layout-is-now-appearing-for-more-users/570246/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebooks-updated-desktop-layout-is-now-appearing-for-more-users/570246/</a></li>
</ol>
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<strong>Does 'Digital Engagement' Belong in the C-Suite?</strong>
<small>Jan 10, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook doubles down on Groups</li>
<li>The world’s first gender-specific podcast network has launched</li>
<li>And now people you EXCLUDE from seeing your ads can see them if they want to.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>Tod’s agency: <a href="http://engageq.com/" rel="noreferrer" target="_blank">http://engageQ.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
<li>Mixer: <a href="https://mixer.com/HappyRadioGuy" rel="noreferrer" target="_blank">https://mixer.com/HappyRadioGuy</a></li>
</ul>
<p>SOURCES:</p>
<ol>
<li><a href="https://www.restaurantdive.com/news/mcdonalds-creates-new-tech-executive-role-digital-engagement-team/570065/" rel="noreferrer" target="_blank">https://www.restaurantdive.com/news/mcdonalds-creates-new-tech-executive-role-digital-engagement-team/570065/</a></li>
<li><a href="https://www.marketingdive.com/news/pg-sponsors-launch-of-seneca-womens-female-focused-podcast-network/570197/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/pg-sponsors-launch-of-seneca-womens-female-focused-podcast-network/570197/</a></li>
<li><a href="https://www.socialmediatoday.com/news/zuckerberg-outlines-five-key-areas-of-focus-for-facebook-moving-forward/570176/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/zuckerberg-outlines-five-key-areas-of-focus-for-facebook-moving-forward/570176/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-adds-new-page-management-history-tab-in-page-tools/570171/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-new-page-management-history-tab-in-page-tools/570171/</a></li>
<li><a href="https://marketingland.com/facebook-to-roll-out-new-user-controls-centered-on-custom-audience-list-data-274026" rel="noreferrer" target="_blank">https://marketingland.com/facebook-to-roll-out-new-user-controls-centered-on-custom-audience-list-data-274026</a></li>
</ol>
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<strong>Stop. Blocking. Complainers.</strong>
<small>Jan 09, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Are you one of the 40% of brands who BLOCK people who complain about you on Twitter?</li>
<li>You probably need a marketing strategy for smart speakers now</li>
<li>Instagram opens up verification</li>
<li>And why are 20% of conversions NOT being reported from iOS?</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at https://ratethispodcast.com/today</li>
<li>AND/OR click https://ctt.ac/o713H to preview a tweet you can publish</li>
</ul>
<p> <strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital</strong></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.</em></p>
<p>TOD’S SOCIAL MEDIA:</p>
<ul>
<li>Tod’s web site: http://TodMaffin.com </li>
<li>Tod’s agency: http://engageQ.com </li>
<li>LinkedIn: http://linkedin.com/in/todmaffin </li>
<li>Twitter: http://twitter.com/todmaffin </li>
<li>Instagram: http://instagram.com/todmaffin </li>
<li>Facebook: http://facebook.com/tmaffin </li>
<li>Mixer: https://mixer.com/HappyRadioGuy</li>
</ul>
<p>SOURCES:</p>
<ol>
<li>https://support.sproutsocial.com/hc/en-us/articles/360038048552-Reporting-Updates-January-2020 </li>
<li>https://www.bing.com/bp/gettingstarted </li>
<li>https://www.socialmediatoday.com/news/tiktok-adds-new-rules-to-ban-harmful-misinformation-in-the-app/570064/</li>
<li>https://www.socialmediatoday.com/news/whos-complaining-and-what-are-the-most-common-reasons-for-calling-out-bus/570076/ </li>
<li>https://www.socialmediatoday.com/news/facebook-will-crackdown-on-fake-review-sellers-following-push-from-uk-regul/570074/</li>
<li>https://marketingland.com/spotify-podcast-ads-can-now-track-impressions-reach-and-audience-data-273937</li>
<li>https://marketingland.com/mailchimp-claims-over-60-share-of-email-industry-in-latest-report-273926</li>
<li>https://wersm.com/how-to-get-verified-on-facebook-and-instagram/</li>
<li>https://marketingland.com/roughly-1-in-4-u-s-adults-now-owns-a-smart-speaker-according-to-new-report-273994</li>
<li>https://www.retaildive.com/news/lululemon-names-nike-veteran-first-ever-chief-brand-officer/570133/</li>
<li>https://marketingland.com/hubspot-adds-abm-attribution-reporting-and-machine-learning-a-b-tests-to-enterprise-offering-273960</li>
</ol>
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<strong>A HUGE Change to Twitter is Coming</strong>
<small>Jan 08, 2020</small>
<div class="addReadMore showlesscontent"><p><em>NOTE: In this episode, I mention that the full script is in these notes. Turns out, there’s a character limit, so that’s not happening after all. ☹️</em></p>
<ul>
<li>The biggest change to Twitter since its launch</li>
<li>A great walkthrough of Facebook’s learning phase from Jon Loomer</li>
<li>Good news for digital marketers in CREATIVE roles</li>
<li>And handle all your brand engagement… through Slack?!</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>Links to Tod's social media:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin</a></li>
</ul>
<p>Sources:</p>
<ul>
<li>https://www.theverge.com/2020/1/8/21056856/twitter-replies-limit-option-compose-screen-beta-app-features-new-ces-2020</li>
<li>https://www.businessinsider.com/teen-vogue-story-on-facebook-prompts-sponsored-content-questions-vanishes-2020-1</li>
<li>https://www.socialmediatoday.com/news/facebook-sets-deadlines-for-advertisers-to-comply-with-new-requirements-for/569968/</li>
<li>https://www.foxwelldigital.com/courses/cbo-all-you-need-to-know</li>
<li>https://www.jonloomer.com/2020/01/08/facebook-ads-learning-phase/</li>
<li>https://www.marketingprofs.com/charts/2020/42269/marketing-jobs-firms-hiring-plans-for-the-first-half-of-2020<br/></li>
</ul>
---
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<strong>🎶 Things That Make You Go Hmmmm 🎶</strong>
<small>Jan 07, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Twitter is set to shut its analytics site down</li>
<li>Facebook bans deepfake videos… but of course there’s a catch</li>
<li>What should we call single-set ad campaigns?</li>
<li>And Amazon’s algorithm is just getting creepy now.</li>
</ul>
<p><strong>Can you help spread the word?</strong></p>
<ul>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>Links to Tod's social media:</p>
<ul>
<li>Tod’s web site: <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">http://TodMaffin.com</a></li>
<li>LinkedIn: <a href="http://linkedin.com/in/todmaffin" rel="noreferrer" target="_blank">http://linkedin.com/in/todmaffin</a></li>
<li>Twitter: <a href="http://twitter.com/todmaffin" rel="noreferrer" target="_blank">http://twitter.com/todmaffin</a></li>
<li>Instagram: <a href="http://instagram.com/todmaffin" rel="noreferrer" target="_blank">http://instagram.com/todmaffin</a></li>
<li>Facebook: <a href="http://facebook.com/tmaffin" rel="noreferrer" target="_blank">http://facebook.com/tmaffin<br/></a></li>
</ul>
<p>Sources:</p>
<ol>
<li><a href="https://www.cbc.ca/news/technology/facebook-deepfakes-ban-1.5417306?cmp=rss" rel="noreferrer" target="_blank"><em>https://www.cbc.ca/news/technology/facebook-deepfakes-ban-1.5417306?cmp=rss</em></a></li>
<li><a href="https://www.seroundtable.com/google-search-console-crawl-stats-report-delay-28795.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-search-console-crawl-stats-report-delay-28795.html</a></li>
<li><a href="https://techcrunch.com/2020/01/06/douyin-tiktok-app-in-china-hits-400-million-daily-active-users/" rel="noreferrer" target="_blank">https://techcrunch.com/2020/01/06/douyin-tiktok-app-in-china-hits-400-million-daily-active-users/</a></li>
</ol>
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<strong>That Web Site is Ugly As Sin. (And It's 100% Deliberate.)</strong>
<small>Jan 06, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Twitter launches a brand new ad placement</li>
<li>It’s D-day for children’s brands on YouTube</li>
<li>Yes, Instagram’s growth rate is on the decline</li>
<li>And don’t mock that horribly designed web site. It might just be killing it in conversions.</li>
</ul>
<p><strong>-----</strong></p>
<p><strong>Can you help spread the word?</strong></p>
<ol>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>AND/OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ol>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ul>
<li><a href="https://www.seroundtable.com/medium-google-traffic-loss-28788.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/medium-google-traffic-loss-28788.html</a></li>
<li><a href="https://www.searchenginejournal.com/do-ugly-sites-sell/342203/#close" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/do-ugly-sites-sell/342203/#close</a></li>
<li><a href="https://www.searchenginejournal.com/elegant-themes-vulnerability/342079/#close" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/elegant-themes-vulnerability/342079/#close</a></li>
<li><a href="https://blog.twitter.com/en_us/topics/product/2020/twitter-announces-promoted-trend-spotlight-goes-global.html?utm_campaign=buffer&utm_content=bufferf2d8e&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://blog.twitter.com/en_us/topics/product/2020/twitter-announces-promoted-trend-spotlight-goes-global.html</a></li>
<li><a href="https://wersm.com/facebook-updates-instant-articles-with-new-features/" rel="noreferrer" target="_blank">https://wersm.com/facebook-updates-instant-articles-with-new-features/</a></li>
<li><a href="https://www.theverge.com/2020/1/6/21051465/youtube-coppa-children-content-gaming-toys-monetization-ads?utm_campaign=buffer&utm_content=bufferd0e44&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.theverge.com/2020/1/6/21051465/youtube-coppa-children-content-gaming-toys-monetization-ads</a></li>
<li><a href="https://reddit.statuspage.io/incidents/4wjdbl6r6sgs" rel="noreferrer" target="_blank">https://reddit.statuspage.io/incidents/4wjdbl6r6sgs</a></li>
<li><a href="https://www.socialmediatoday.com/news/instagrams-user-growth-is-slowing-according-to-a-new-report-from-emarkete/569794/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/instagrams-user-growth-is-slowing-according-to-a-new-report-from-emarkete/569794/</a></li>
<li><a href="https://searchengineland.com/microsoft-advertising-launches-sweepstakes-for-advertisers-327181?utm_campaign=socialflow&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://searchengineland.com/microsoft-advertising-launches-sweepstakes-for-advertisers-327181</a></li>
</ul>
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<strong>"Alexa, Create More Long Tail Keywords Please."</strong>
<small>Jan 03, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook ads manager gets another placement — a HUGE one</li>
<li>How will Siri and Alexa affect your brand’s SEO strategy</li>
<li>TikTok SAYS OMG, we totally didn’t mean to create a DeepFakes feature in our app</li>
<li>And an important update on the Poop emoji.</li>
</ul>
<p><strong>-----</strong></p>
<p>Help spread the word!</p>
<ol>
<li>Review this podcast at <a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank">https://ratethispodcast.com/today</a></li>
<li>OR click <a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank">https://ctt.ac/o713H</a> to preview a tweet you can publish</li>
</ol>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ul>
<li><a href="https://metro.co.uk/2020/01/02/whatsapp-adverts-coming-2020-people-threatened-delete-accounts-11992103/?utm_campaign=buffer&utm_content=buffer0b533&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank"><em>https://metro.co.uk/2020/01/02/whatsapp-adverts-coming-2020-people-threatened-delete-accounts-11992103/</em></a></li>
<li><a href="https://www.searchenginewatch.com/2020/01/03/voice-search-impact-seo-in-2020/" rel="noreferrer" target="_blank"><em>https://www.searchenginewatch.com/2020/01/03/voice-search-impact-seo-in-2020/</em></a></li>
<li><a href="https://techcrunch.com/2020/01/03/tiktok-deepfakes-face-swap/" rel="noreferrer" target="_blank"><em>https://techcrunch.com/2020/01/03/tiktok-deepfakes-face-swap/</em></a></li>
<li><a href="https://www.seroundtable.com/google-voice-search-optimization-fad-28778.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-voice-search-optimization-fad-28778.html</em></a></li>
</ul>
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<strong>Google's Huge New Year Update... Didn't Actually Happen</strong>
<small>Jan 02, 2020</small>
<div class="addReadMore showlesscontent"><ul>
<li>GOOGLE makes it easier for your brand to collect reviews</li>
<li>Did Google push out a HUGE algorithm update on New Year’s Eve?</li>
<li>A reminder to get your SEO information from Google, not from SEO providers</li>
<li>And Burger King punks McDonalds in glorious fashion.</li>
</ul>
<p><strong>-----</strong></p>
<p><strong>Help spread the word! Please review this podcast at </strong><a href="https://ratethispodcast.com/today" rel="noreferrer" target="_blank"><strong>https://ratethispodcast.com/today</strong></a><strong> — thank you!</strong></p>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ul>
<li><a href="https://wersm.com/how-to-deal-with-copyright-claims-with-youtube-studio/" rel="noreferrer" target="_blank"><em>https://wersm.com/how-to-deal-with-copyright-claims-with-youtube-studio/</em></a></li>
<li><a href="https://www.seroundtable.com/google-new-years-search-algorithm-update-28774.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-new-years-search-algorithm-update-28774.html</em></a></li>
<li><a href="https://www.seroundtable.com/google-get-more-reviews-button-28770.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-get-more-reviews-button-28770.html</em></a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchats-coming-bitmoji-tv-will-feature-your-bitmoji-character-in-an-an/569640/" rel="noreferrer" target="_blank"><em>https://www.socialmediatoday.com/news/snapchats-coming-bitmoji-tv-will-feature-your-bitmoji-character-in-an-an/569640/</em></a></li>
<li><a href="https://www.seroundtable.com/google-again-linking-out-to-high-authority-sites-seo-28754.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-again-linking-out-to-high-authority-sites-seo-28754.html</em></a></li>
<li><a href="https://marketingland.com/spotify-latest-platform-to-halt-political-ads-273317" rel="noreferrer" target="_blank"><em>https://marketingland.com/spotify-latest-platform-to-halt-political-ads-273317</em></a></li>
<li><a href="https://wersm.com/burger-king-hid-a-big-mac-behind-every-whopper-ad-this-year/" rel="noreferrer" target="_blank"><em>https://wersm.com/burger-king-hid-a-big-mac-behind-every-whopper-ad-this-year/</em></a></li>
</ul>
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<strong>Guess Who's Set to Dominate Influencer Marketing? (Hint: F___book)</strong>
<small>Dec 19, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook tracks you even with Location Services off and that’s a good thing?</li>
<li>Ad platforms OTHER than the Big Two are starting to round up the wagons</li>
<li>Facebook’s new Instagram influencer database is a bigger deal than it looks</li>
<li>And if your ads aren’t producing the sales they did LAST week — there’s a reason for it, and it’s not your fault.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ol>
<li><a href="https://www.buzzfeednews.com/article/alexkantrowitz/after-years-of-scandal-facebooks-unhealthy-obsession-with?utm_campaign=buffer&utm_content=bufferebd44&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank"><em>https://www.buzzfeednews.com/article/alexkantrowitz/after-years-of-scandal-facebooks-unhealthy-obsession-with</em></a></li>
<li><a href="https://ww.9to5mac.com/2019/12/18/facebook-accesses-your-location/?utm_campaign=buffer&utm_content=buffer4f346&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank"><em>https://ww.9to5mac.com/2019/12/18/facebook-accesses-your-location</em></a></li>
<li><a href="https://metro.co.uk/2019/12/17/lauren-goodger-leads-reality-stars-caught-camera-willing-flog-lethal-cyanide-diet-drink-insta-followers-11923849/?utm_campaign=buffer&utm_content=bufferfa6bf&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank"><em>https://metro.co.uk/2019/12/17/lauren-goodger-leads-reality-stars-caught-camera-willing-flog-lethal-cyanide-diet-drink-insta-followers-11923849</em></a></li>
<li><a href="https://www.marketingdive.com/news/rubicon-project-telaria-merge-to-seize-on-booming-ctv-space/569425/" rel="noreferrer" target="_blank"><em>https://www.marketingdive.com/news/rubicon-project-telaria-merge-to-seize-on-booming-ctv-space/569425/</em></a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-expands-brand-collabs-manager-to-include-instagram-creators/569365/" rel="noreferrer" target="_blank"><em>https://www.socialmediatoday.com/news/facebook-expands-brand-collabs-manager-to-include-instagram-creators/569365/</em></a></li>
<li><a href="https://twitter.com/herrmanndigital/status/1207339243665674241" rel="noreferrer" target="_blank"><em>https://twitter.com/herrmanndigital/status/1207339243665674241</em></a></li>
</ol>
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<strong>Add "Google Cameos" to Your Brand's Next Video Strategy</strong>
<small>Dec 18, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Why your next video strategy may include something called Google Cameos</li>
<li>What costs more? Clicks on Facebook or Clicks on Twitter?</li>
<li>Instagram is set to add even more restrictions to promotions</li>
<li>And Snapchat gets… shall we call it… “inspired” by TikTok?</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ol>
<li><a href="https://www.marketingprofs.com/charts/2019/42227/b2b-marketers-plans-for-2020-spend-objective-and-strategy-trends" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2019/42227/b2b-marketers-plans-for-2020-spend-objective-and-strategy-trends</a></li>
<li><a href="https://www.seroundtable.com/google-invites-google-cameos-28703.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-invites-google-cameos-28703.html</a></li>
<li><a href="https://www.seroundtable.com/blocking-googlebot-news-bug-28702.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/blocking-googlebot-news-bug-28702.html</a></li>
<li><a href="https://www.seroundtable.com/blocking-googlebot-news-bug-28702.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/blocking-googlebot-news-bug-28702.html</a></li>
<li><a href="https://www.searchenginejournal.com/instagram-stories-can-now-include-more-than-one-photo/340809/#close" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/instagram-stories-can-now-include-more-than-one-photo/340809/#close</a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchat-launches-new-interactive-ad-format-new-competitive-game-features/569269/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/snapchat-launches-new-interactive-ad-format-new-competitive-game-features/569269/</a></li>
<li><a href="https://wersm.com/how-to-create-facebook-augmented-reality-ads/" rel="noreferrer" target="_blank">https://wersm.com/how-to-create-facebook-augmented-reality-ads/</a></li>
<li><a href="https://www.searchenginejournal.com/instagram-has-new-rules-for-publishing-branded-content/340933/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/instagram-has-new-rules-for-publishing-branded-content/340933/</a></li>
</ol>
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<strong>Solid Updates to Facebook Live and LinkedIn Groups</strong>
<small>Dec 17, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook’s Live Video service just got a solid update</li>
<li>LinkedIn Groups also got some nice new features</li>
<li>And the top five most downloaded apps for the last decade was dominated by… guess who?</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
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<strong>That's a Nice Lookalike You've Got There. Be a Shame if Something Happened to It...</strong>
<small>Dec 17, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>I know you WANT to, but don’t you dare touch that lookalike audience</li>
<li>A couple of year-end content ideas for those of you on Snapchat</li>
<li>Twitter just gave a whole lot of PR people a huge headache</li>
<li>And two killer Facebook ad campaign tactics from Jon Loomer, including how to geotarget people who are in one specific building</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ol>
<li>Jon Loomer: <a href="https://powerhittersclub.com/" rel="noreferrer" target="_blank">https://powerhittersclub.com/</a></li>
<li><a href="https://www.vice.com/en_us/article/4aggmw/twitter-bug-private-lists" rel="noreferrer" target="_blank"><em>https://www.vice.com/en_us/article/4aggmw/twitter-bug-private-lists</em></a></li>
<li><a href="https://support.snapchat.com/en-US/news/year-end-story-news" rel="noreferrer" target="_blank"><em>https://support.snapchat.com/en-US/news/year-end-story-news</em></a></li>
<li><a href="https://www.linkedin.com/jobs/view/1644546649/?fbclid=IwAR0WdjEDguGLGn6zM2aYjYk0yGue_aRg0LgBvCsNr0u1-25cEBV-h2pwNlk" rel="noreferrer" target="_blank"><em>https://www.linkedin.com/jobs/view/1644546649/?fbclid=IwAR0WdjEDguGLGn6zM2aYjYk0yGue_aRg0LgBvCsNr0u1-25cEBV-h2pwNlk</em></a></li>
<li><a href="https://buffer.com/resources/best-instagram-stories" rel="noreferrer" target="_blank"><em>https://buffer.com/resources/best-instagram-stories</em></a></li>
<li><a href="https://marketingland.com/stock-photo-service-unsplash-launches-image-based-advertising-for-brands-272854" rel="noreferrer" target="_blank"><em>https://marketingland.com/stock-photo-service-unsplash-launches-image-based-advertising-for-brands-272854</em></a></li>
<li><a href="https://www.marketingdive.com/news/report-amazon-cuts-dataxus-access-to-fire-tv-inventory/569126/" rel="noreferrer" target="_blank"><em>https://www.marketingdive.com/news/report-amazon-cuts-dataxus-access-to-fire-tv-inventory/569126/</em></a></li>
<li><a href="https://www.seroundtable.com/google-improve-content-web-site-28687.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-improve-content-web-site-28687.html</em></a></li>
<li><a href="https://www.socialmediaexaminer.com/how-to-get-approved-instagram-shopping-product-tags/" rel="noreferrer" target="_blank"><em>https://www.socialmediaexaminer.com/how-to-get-approved-instagram-shopping-product-tags/</em></a></li>
</ol>
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<strong>Is Your Platform Not Showing Incoming Facebook PMs?</strong>
<small>Dec 13, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Here comes the “While Binge-Watching” targeting option</li>
<li>Here’s the WORST possible time to tweet your news release out</li>
<li>Finally, Swipe Up to CALL ads are coming</li>
<li>And the new digital ad format that literally listens to you.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ol>
<li><a href="https://www.mobilemarketer.com/news/disney-accused-of-telling-influencers-to-avoid-frozen-2-ad-disclosures/569024/" rel="noreferrer" target="_blank"><em>https://www.mobilemarketer.com/news/disney-accused-of-telling-influencers-to-avoid-frozen-2-ad-disclosures/569024/</em></a></li>
<li><a href="https://www.marketingdive.com/news/kellogg-makers-mark-test-hulus-new-ad-format-that-rewards-binge-watching/569032/" rel="noreferrer" target="_blank"><em>https://www.marketingdive.com/news/kellogg-makers-mark-test-hulus-new-ad-format-that-rewards-binge-watching/569032/</em></a></li>
<li><a href="https://www.searchenginejournal.com/wordpress-announces-gutenberg-7-1-its-big/340097/" rel="noreferrer" target="_blank"><em>https://www.searchenginejournal.com/wordpress-announces-gutenberg-7-1-its-big/340097/</em></a></li>
<li><a href="https://www.socialmediatoday.com/news/snapchat-adds-swipe-up-to-call-ad-option-in-the-middle-east/568978/" rel="noreferrer" target="_blank"><em>https://www.socialmediatoday.com/news/snapchat-adds-swipe-up-to-call-ad-option-in-the-middle-east/568978/</em></a></li>
<li><a href="https://www.mediapost.com/publications/article/344541/brands-should-mind-timing-when-sending-releases.html" rel="noreferrer" target="_blank"><em>https://www.mediapost.com/publications/article/344541/brands-should-mind-timing-when-sending-releases.html</em></a></li>
<li><a href="https://marketingland.com/pandora-is-asking-users-to-say-yes-to-interactive-audio-ads-272738" rel="noreferrer" target="_blank"><em>https://marketingland.com/pandora-is-asking-users-to-say-yes-to-interactive-audio-ads-272738</em></a></li>
</ol>
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<strong>Wait... Does the 'Link in Comments' Trick Actually Work?!</strong>
<small>Dec 12, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Will the “link in the comments” trick get your post de-ranked?</li>
<li>Facebook releases its brand collaboration tool</li>
<li>What is hybrid-messaging and why do people say it’s going to be big in 2020?</li>
<li>And my thoughts about third-party platform transparency of what they do and DO NOT support</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ol>
<li><a href="https://wersm.com/are-you-ready-for-the-instagram-photo-booth/" rel="noreferrer" target="_blank">https://wersm.com/are-you-ready-for-the-instagram-photo-booth/</a></li>
<li>Hootsuite report: <a href="https://p.widencdn.net/y1dqcb/2020_Trends_Report" rel="noreferrer" target="_blank">https://p.widencdn.net/y1dqcb/2020_Trends_Report</a></li>
</ol>
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<strong>How the BBC Added 10,000 Followers EVERY DAY</strong>
<small>Dec 11, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>They added 10,000 new followers a day — without a penny in ad spend. Here’s how they did it.</li>
<li>If you’re outsourcing your content creation, you’re not alone</li>
<li>Facebook continues its theme of “We know best, just let us decide how to run your ads”</li>
<li>And Google proves… people here in Canada… apparently… are nuts.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ol>
<li><a href="https://techcrunch.com/2019/12/11/twitter-will-now-preserve-jpeg-quality-for-photo-uploads-on-web/" rel="noreferrer" target="_blank">https://techcrunch.com/2019/12/11/twitter-will-now-preserve-jpeg-quality-for-photo-uploads-on-web/</a></li>
<li><a href="https://twitter.com/TwitterSupport/status/1204828405881081856" rel="noreferrer" target="_blank">https://twitter.com/TwitterSupport/status/1204828405881081856</a></li>
<li><a href="https://www.facebook.com/journalismproject/bbc-news-instagram?utm_campaign=buffer&utm_content=buffer39adc&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.facebook.com/journalismproject/bbc-news-instagram</a></li>
<li><a href="https://nakedsecurity.sophos.com/2012/12/03/john-mcafee-location-exif/" rel="noreferrer" target="_blank">https://nakedsecurity.sophos.com/2012/12/03/john-mcafee-location-exif/</a></li>
</ol>
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<strong>ShareKit.io — Change any link's social media preview</strong>
<small>Dec 10, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>How do you get your closed Facebook AD account re-opened? In at least one case, apparently by BRIBING an employee there</li>
<li>A primer on last-action attribution — what it is and why you shouldn’t trust it</li>
<li>Facebook launches its new Creative Hub — it’s very pretty and kind of non-functional</li>
<li>And I’ve found a really solid tool that will help you find your next Influencer partner on TikTok</li>
</ul>
<p><strong>This episode is sponsored by </strong><a href="http://sharekit.io/today" rel="noreferrer" target="_blank"><strong>ShareKit.io</strong></a></p>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ul>
<li><a href="https://marketingland.com/pro-tip-why-you-should-stop-using-last-click-attribution-in-google-ads-272598" rel="noreferrer" target="_blank">https://marketingland.com/pro-tip-why-you-should-stop-using-last-click-attribution-in-google-ads-272598</a></li>
<li><a href="https://www.agorapulse.com/social-media-lab/reddit-ads-facebook/" rel="noreferrer" target="_blank">https://www.agorapulse.com/social-media-lab/reddit-ads-facebook/</a></li>
<li><a href="https://www.mobilemarketer.com/news/pinterest-debuts-trends-tool-to-help-track-top-searches/568763/" rel="noreferrer" target="_blank">https://www.mobilemarketer.com/news/pinterest-debuts-trends-tool-to-help-track-top-searches/568763/</a></li>
<li><a href="https://news.sky.com/story/researchers-fear-catastrophe-as-political-ads-disappear-from-facebook-library-11882988" rel="noreferrer" target="_blank">https://news.sky.com/story/researchers-fear-catastrophe-as-political-ads-disappear-from-facebook-library-11882988</a></li>
<li><a href="https://www.buzzfeednews.com/article/craigsilverman/facebook-fired-employee-bribed-ads-inc" rel="noreferrer" target="_blank">https://www.buzzfeednews.com/article/craigsilverman/facebook-fired-employee-bribed-ads-inc</a></li>
</ul>
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<strong>Using Dynamic Content Ads? You'd Better Sit Down For This.</strong>
<small>Dec 09, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>We learn the REAL reason Instagram is hiding Likes — and it has nothing to do with the mental health of its users</li>
<li>Canva gets ready to launch a video product</li>
<li>TikTok releases its top videos for 2019 list — cowboys and skeletons got robbed</li>
<li>And how much do you have to spend to get good results on Facebook’s Dynamic creative ads? You’re not gonna like the answer.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital</strong></p>
<p>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.</p>
<p><strong>Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of http://TodayInDigital.com</p>
<p>Sources:</p>
<ul>
<li>https://newsroom.tiktok.com/en-us/tiktok-top-100-2019</li>
</ul>
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<strong>Is the Era of Personalized Marketing Already Over?</strong>
<small>Dec 06, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Have most digital marketers have given up on personalization?</li>
<li>Four primary content marketing trends you should know about going into 2020</li>
<li>Google tries its hand at machine-learning-based ads recommendations</li>
<li>And the reason you lost YouTube subscribers today</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://todayindigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a></p>
<p>Sources:</p>
<ul>
<li><a href="https://wersm.com/the-pantone-color-institute-announces-its-color-of-the-year-2020/" rel="noreferrer" target="_blank">https://wersm.com/the-pantone-color-institute-announces-its-color-of-the-year-2020/</a></li>
<li><a href="https://www.socialmediatoday.com/news/your-youtube-subscriber-numbers-could-take-a-hit-this-week/568562/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/your-youtube-subscriber-numbers-could-take-a-hit-this-week/568562/</a></li>
<li><a href="https://wersm.com/top-content-trends-from-storyblocks-2020-trends-guide/" rel="noreferrer" target="_blank">https://wersm.com/top-content-trends-from-storyblocks-2020-trends-guide/</a></li>
<li><a href="https://blog.pacific-content.com/podcast-episodes-got-shorter-in-2019-69e1f3b6c82f" rel="noreferrer" target="_blank"><em>https://blog.pacific-content.com/podcast-episodes-got-shorter-in-2019-69e1f3b6c82f</em></a></li>
<li><a href="https://www.marketingdive.com/news/will-personalizations-role-in-marketing-shrink-as-challenges-grow/568607/" rel="noreferrer" target="_blank"><em>https://www.marketingdive.com/news/will-personalizations-role-in-marketing-shrink-as-challenges-grow/568607/</em></a></li>
<li><a href="https://www.seroundtable.com/google-tests-package-tracking-directly-in-search-28644.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-tests-package-tracking-directly-in-search-28644.html</em></a></li>
<li><a href="https://www.seroundtable.com/google-ads-explanations-beta-28643.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-ads-explanations-beta-28643.html</em></a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-adds-suggested-moderator-recommendations-to-assist-in-group-mana/568570/" rel="noreferrer" target="_blank"><em>https://www.socialmediatoday.com/news/facebook-adds-suggested-moderator-recommendations-to-assist-in-group-mana/568570/</em></a></li>
</ul>
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<span class="episodes-timer">
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<strong>Broad or Lookalike: Which is Better?</strong>
<small>Dec 05, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook is suing advertisers over deceptive practices</li>
<li>A nice addition for those of you who are face-deep in Search Console every day</li>
<li>Better check your Instagram to make sure their latest change doesn’t cut your DMs off</li>
<li>And the journey so far to put one ad — just one — on this very podcast.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Links to Tod's social media at at the bottom of <a href="http://TodayInDigital.com/" rel="noreferrer" target="_blank">http://TodayInDigital.com</a> </p>
<p>Sources:</p>
<ul>
<li><a href="https://marketingland.com/quora-testing-lead-gen-forms-for-advertisers-272266" rel="noreferrer" target="_blank">https://marketingland.com/quora-testing-lead-gen-forms-for-advertisers-272266</a></li>
<li><a href="https://www.seroundtable.com/google-my-business-reviews-rated-highly-for-tags-28637.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-my-business-reviews-rated-highly-for-tags-28637.html</em></a></li>
<li><a href="https://www.seroundtable.com/google-search-console-updates-messaging-interface-28634.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-search-console-updates-messaging-interface-28634.html</em></a></li>
<li><a href="https://www.socialmediatoday.com/news/instagram-adds-age-checks-for-new-accounts-new-options-to-restrict-messagi/568469/" rel="noreferrer" target="_blank"><em>https://www.socialmediatoday.com/news/instagram-adds-age-checks-for-new-accounts-new-options-to-restrict-messagi/568469/</em></a></li>
<li><a href="https://adespresso.com/blog/broad-audiences-vs-lookalikes-which-work-best-for-facebook-advertising-1000-experiment/" rel="noreferrer" target="_blank"><em>https://adespresso.com/blog/broad-audiences-vs-lookalikes-which-work-best-for-facebook-advertising-1000-experiment/</em></a></li>
</ul>
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<strong>How to Rent Your Pixel for Fun and Profit</strong>
<small>Dec 04, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Now, you can syphon pixel data from brands in your market space</li>
<li>Facebook ratchets up its ad enforcement</li>
<li>Twitter widens availability of brand lift surveys</li>
<li>Reddit’s on fire, in all the right ways</li>
<li>And the tactic SEO pros say is most effective is why your email box is full of whiney emails</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Find Tod here: <a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><strong>Twitter</strong></a> •<a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"> <strong>LinkedIn</strong></a> • <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><strong>Instagram</strong></a> •<a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"> <strong>Facebook</strong></a> •<a href="http://todmaffin.com/" rel="noreferrer" target="_blank"> <strong>Web Site</strong></a> • Email tod@engageQ.com</p>
<p>Sources:</p>
<ul>
<li><a href="https://techcrunch.com/2019/12/04/reddits-monthly-active-user-base-grew-30-to-reach-430m-in-2019/" rel="noreferrer" target="_blank">https://techcrunch.com/2019/12/04/reddits-monthly-active-user-base-grew-30-to-reach-430m-in-2019/</a></li>
<li><a href="https://techcrunch.com/2019/12/03/google-photos-adds-a-chat-feature-to-its-app/amp/?__twitter_impression=true&utm_campaign=buffer&utm_content=buffer45a47&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://techcrunch.com/2019/12/03/google-photos-adds-a-chat-feature-to-its-app/amp/?utm_content=buffer45a47&utm_medium=social&utm_source=twitter&utm_campaign=buffer&__twitter_impression=true</a></li>
<li><a href="https://www.marketingprofs.com/charts/2019/42143/the-most-effective-link-building-strategies-according-to-seo-experts" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2019/42143/the-most-effective-link-building-strategies-according-to-seo-experts</a></li>
<li><a href="https://www.semrush.com/blog/link-building-strategies-professionals-choose/" rel="noreferrer" target="_blank">https://www.semrush.com/blog/link-building-strategies-professionals-choose/</a></li>
<li><a href="https://www.socialmediatoday.com/news/google-releases-listing-of-top-ten-gif-trends-of-2019/568374/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/google-releases-listing-of-top-ten-gif-trends-of-2019/568374/</a></li>
<li><a href="https://www.socialmediatoday.com/news/twitter-expands-access-to-brand-survey-tools-to-help-brands-understand-ad-e/568368/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/twitter-expands-access-to-brand-survey-tools-to-help-brands-understand-ad-e/568368/</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-adds-new-measures-to-enforce-targeting-restrictions-on-potentially/568367/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-adds-new-measures-to-enforce-targeting-restrictions-on-potentially/568367/</a></li>
</ul>
---
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<strong>Wait, what?! Michael Bloomberg owns TicToc?!</strong>
<small>Dec 03, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Instagram’s likes are back — and Instagram’s not going to like that</li>
<li>MORE global brands put digital marketers in the C-suite</li>
<li>Some clever custom audiences you should be EXCLUDING from your next campaign</li>
<li>And surprise — Michael Bloomberg owns Tic-Toc?!</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Find Tod here: <a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><strong>Twitter</strong></a> •<a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"> <strong>LinkedIn</strong></a> • <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><strong>Instagram</strong></a> •<a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"> <strong>Facebook</strong></a> •<a href="http://todmaffin.com/" rel="noreferrer" target="_blank"> <strong>Web Site</strong></a> • Email tod@engageQ.com</p>
<p>Sources:</p>
<ul>
<li><a href="https://chrome.google.com/webstore/detail/the-return-of-the-likes/djfggogjickolkmoijohpgmojangelni" rel="noreferrer" target="_blank">https://chrome.google.com/webstore/detail/the-return-of-the-likes/djfggogjickolkmoijohpgmojangelni</a></li>
<li><a href="https://www.prnewswire.com/news-releases/listenfirst-launches-cross-platform-branded-content-analysis-suite-300968223.html" rel="noreferrer" target="_blank">https://www.prnewswire.com/news-releases/listenfirst-launches-cross-platform-branded-content-analysis-suite-300968223.html</a></li>
<li><a href="https://marketingland.com/podcorn-launches-self-serve-podcast-advertising-platform-272081" rel="noreferrer" target="_blank">https://marketingland.com/podcorn-launches-self-serve-podcast-advertising-platform-272081</a></li>
<li><a href="https://business.twitter.com/content/dam/business-twitter/resources/marketing-calendar-2020/US-CAN-Twitter-marketing-calendar-2020.pdf" rel="noreferrer" target="_blank">https://business.twitter.com/content/dam/business-twitter/resources/marketing-calendar-2020/US-CAN-Twitter-marketing-calendar-2020.pdf</a></li>
<li><a href="https://www.autonews.com/Assets/pdf/MillenialsWhitePaper_Final.pdf" rel="noreferrer" target="_blank">https://www.autonews.com/Assets/pdf/MillenialsWhitePaper_Final.pdf</a></li>
<li><a href="https://downloads.ctfassets.net/inb32lme5009/45YeutyxZLA4JwIJdkG0ch/f7efa9a4ef15b4b0b3036198420ddb76/Final_AutoVerticalPlaybook_112219_Spreads.pdf" rel="noreferrer" target="_blank">https://downloads.ctfassets.net/inb32lme5009/45YeutyxZLA4JwIJdkG0ch/f7efa9a4ef15b4b0b3036198420ddb76/Final_AutoVerticalPlaybook_112219_Spreads.pdf</a></li>
<li><a href="https://marketingland.com/5-audiences-you-should-exclude-from-your-ppc-campaigns-272061" rel="noreferrer" target="_blank">https://marketingland.com/5-audiences-you-should-exclude-from-your-ppc-campaigns-272061</a></li>
<li><a href="https://www.socialmediatoday.com/news/pinterest-outlines-rising-pin-trends-in-latest-report-infographic-4/568274/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/pinterest-outlines-rising-pin-trends-in-latest-report-infographic-4/568274/</a></li>
</ul>
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<strong>How Robots That Call You 'Assface' Are The Future of Digital Marketing</strong>
<small>Dec 02, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>NOW do you believe mobile is important?!</li>
<li>How Google’s zero-click strategy is affecting your brand</li>
<li>Who’s on Snapchat? Boomers, that’s who!</li>
<li>And that top performing influencer isn’t what you think she is.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><strong>Like this podcast? Click </strong><a href="https://ctt.ac/o713H" rel="noreferrer" target="_blank"><strong>https://ctt.ac/o713H</strong></a><strong> to preview a tweet you can send out to your followers.</strong></p>
<p>Find Tod here: <a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><strong>Twitter</strong></a> •<a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"> <strong>LinkedIn</strong></a> • <a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><strong>Instagram</strong></a> •<a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"> <strong>Facebook</strong></a> •<a href="http://todmaffin.com/" rel="noreferrer" target="_blank"> <strong>Web Site</strong></a> • Email tod@engageQ.com</p>
<p>Sources:</p>
<ul>
<li><a href="https://www.pcgamer.com/does-fallout-4s-codsworth-know-your-name-check-this-list/" rel="noreferrer" target="_blank">https://www.pcgamer.com/does-fallout-4s-codsworth-know-your-name-check-this-list/</a></li>
<li><a href="https://www.marketingdive.com/news/t-mobile-boosts-customer-acquisitions-400-with-personalized-videos/568222/" rel="noreferrer" target="_blank">https://www.marketingdive.com/news/t-mobile-boosts-customer-acquisitions-400-with-personalized-videos/568222/</a></li>
<li><a href="https://www.retaildive.com/news/the-winners-and-losers-of-black-friday-2019/568214/" rel="noreferrer" target="_blank">https://www.retaildive.com/news/the-winners-and-losers-of-black-friday-2019/568214/</a></li>
<li><a href="https://www.theverge.com/2019/11/27/20985721/google-photos-tagging-manual-people-face-pictures" rel="noreferrer" target="_blank">https://www.theverge.com/2019/11/27/20985721/google-photos-tagging-manual-people-face-pictures</a></li>
<li><a href="https://www.jonloomer.com/2019/12/01/facebook-ads-automatic-translation" rel="noreferrer" target="_blank"><em>https://www.jonloomer.com/2019/12/01/facebook-ads-automatic-translation</em></a></li>
<li><a href="https://hootsuite.com/whats-new" rel="noreferrer" target="_blank"><em>https://hootsuite.com/whats-new</em></a></li>
<li><a href="https://wersm.com/report-virtual-influencers-get-nearly-3-times-better-engagement-rate-than-real-influencers/" rel="noreferrer" target="_blank"><em>https://wersm.com/report-virtual-influencers-get-nearly-3-times-better-engagement-rate-than-real-influencers/</em></a></li>
</ul>
---
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<strong>Thanks for nothing, Facebook.</strong>
<small>Nov 28, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook crashes. Big time.</li>
<li>TikTok under fire</li>
<li>Social ad buying is bigger than analysts expected</li>
<li>And Twitter backs down</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>Find Tod here: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a><em> • Email </em><em>tod@engageQ.com</em></p>
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<strong>How the Instagram Explore Algorithm Works</strong>
<small>Nov 26, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Some new numbers on the market penetration of both TikTok and Snapchat</li>
<li>A dive into the algorithm of Instagram’s Explore tab</li>
<li>Pinterest ecommerce — better late than never</li>
<li>Those Twitter account names you’re squatting so people don’t do anything stupid with them MAY be expiring soon.</li>
<li>And today is pretty much your last day to get your Black Friday ads approved by Facebook</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>Find Tod here: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a><em> • Email </em><em>tod@engageQ.com</em></p>
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<strong>"Yeah, uh, about those conversions we said you had...." 🤥</strong>
<small>Nov 25, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>TikTok goes after Instagram’s e-commerce features</li>
<li>Turns out advertising Reddit may not be such a bad idea after all</li>
<li>Why the SEO tactics you’re using may cause your links to get banned</li>
<li>And Google says “Ooops — you may not have had as many sales as we told you you had.”</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>Find Tod here: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a><em> • Email </em><em>tod@engageQ.com</em></p>
<p><em>Sources:</em></p>
<p><a href="https://wersm.com/tiktok-starts-testing-shopping-cart-social-commerce-feature/" rel="noreferrer" target="_blank"><em>https://wersm.com/tiktok-starts-testing-shopping-cart-social-commerce-feature/</em><em><br/></em></a><a href="https://www.searchenginejournal.com/google-ads-to-provide-more-data-on-the-performance-of-smart-bidding/337065/#close" rel="noreferrer" target="_blank"><em>https://www.searchenginejournal.com/google-ads-to-provide-more-data-on-the-performance-of-smart-bidding/337065/#close</em></a><em> <br/></em><a href="https://www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/" rel="noreferrer" target="_blank"><em>https://www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/</em></a><em> <br/></em><a href="https://www.seroundtable.com/google-ads-fixes-overreported-conversion-bug-28583.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-ads-fixes-overreported-conversion-bug-28583.html</em></a><em><br/></em><a href="https://www.agorapulse.com/social-media-lab/reddit-ads-facebook/" rel="noreferrer" target="_blank"><em>https://www.agorapulse.com/social-media-lab/reddit-ads-facebook/</em></a></p>
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<strong>YouTube is the new Edgelord!!!!!!</strong>
<small>Nov 22, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>YouTube is the new edgelord</li>
<li>Twitter finally fixes their authentication quagmire</li>
<li>It’s been a bad week for SOMEBODY at Google</li>
<li>And some Black Friday advice — whether you’re in e-commerce or not</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>Find Tod here: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a><em> • Email </em><em>tod@engageQ.com</em></p>
<p><em>Sources:</em></p>
<ul>
<li><a href="https://www.theverge.com/2019/11/22/20977436/twitter-2fa-phone-number-authentication-app-security-key" rel="noreferrer" target="_blank"><em>https://www.theverge.com/2019/11/22/20977436/twitter-2fa-phone-number-authentication-app-security-key</em></a></li>
<li><a href="https://www.socialmediatoday.com/news/youtubes-ceo-provides-an-update-on-monetization-tools-copystrikes-and-con/567860/" rel="noreferrer" target="_blank"><em>https://www.socialmediatoday.com/news/youtubes-ceo-provides-an-update-on-monetization-tools-copystrikes-and-con/567860/</em></a></li>
<li><a href="https://www.mediapost.com/publications/article/343664/" rel="noreferrer" target="_blank"><em>https://www.mediapost.com/publications/article/343664/</em></a></li>
<li><a href="https://www.seroundtable.com/google-max-image-preview-none-bug-28575.html" rel="noreferrer" target="_blank"><em>https://www.seroundtable.com/google-max-image-preview-none-bug-28575.html</em></a></li>
<li><a href="http://www.storebar.app/" rel="noreferrer" target="_blank"><em>http://www.StoreBar.app</em></a></li>
</ul>
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<strong>Only Pay for Your Ad When Someone Visits Your Store</strong>
<small>Nov 21, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>A new pricing model comes out — paying per physical store visit</li>
<li>Facebook now has a bug status page for Ads Manager. And the page… has a bug.</li>
<li>A NIFTY script that’ll keep your Shopify inventory in line with your product ads</li>
<li>TripAdvisor is the latest to launch their own ad platform</li>
<li>And Google fixes recipes. Thank God.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>Find Tod here: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a><em> • Email </em><em>tod@engageQ.com</em></p>
<p><em>Script code mentioned in today’s episode: </em><a href="https://marketingland.com/pause-out-of-stock-products-with-this-google-ads-script-271580" rel="noreferrer" target="_blank"><em>https://marketingland.com/pause-out-of-stock-products-with-this-google-ads-script-271580</em></a></p>
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<strong>Have You Been Calculating ROAS Wrong?</strong>
<small>Nov 20, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Some potentially good news about social ad prices heading into Black Friday</li>
<li>A brilliant way to keep bad customers out of your targeting groups</li>
<li>Is improper attribution the single biggest issue for our industry right now?</li>
<li>And an excerpt from the <a href="https://www.ecommerceinfluence.com/what-is-a-good-return-on-ad-spend/" rel="noreferrer" target="_blank">Ecommerce Influence podcast</a> about calculating ROAS — the RIGHT way.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>Find Tod here: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a><em> • Email </em><em>tod@engageQ.com</em></p>
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<strong>Facebook Scares the Crap Out of Social Media Managers</strong>
<small>Nov 19, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>One huge brand removes tracking pixels entirely from their site</li>
<li>Why you shouldn’t trust Facebook’s suggested post times</li>
<li>Snapchat now allows much longer video ads</li>
<li>And learn from the big mistake we made at MY agency this morning</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>Find Tod here: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a><em> • Email </em><em>tod@engageQ.com</em></p>
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<strong>Are All Your FB/IG Stories About to Be Cropped?</strong>
<small>Nov 18, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Google tries its hand at social media again, if only barely</li>
<li>Facebook’s change to vertical videos will impact a LOT of marketers</li>
<li>Is TikTok about to change its name?</li>
<li>A warning for those of you using Facebook’s dynamic ads</li>
</ul>
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<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>Find Tod here: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a><em> • Email </em><em>tod@engageQ.com</em></p>
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<strong>New Groupings, New Placements, and New Ads Platform</strong>
<small>Nov 15, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Twitter changes its mind on blocking cause-related ads</li>
<li>A nice update to Creator Studio for agencies or multiple-location brands</li>
<li>A new placement looks like it’s coming to Facebook ad</li>
<li>And a roundup of this week’s changes to the Facebook Ads manager</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by </em><em><strong>engageQ digital</strong></em><em>. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>Find Tod here: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a><em> • Email </em><em>tod@engageQ.com</em></p>
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<strong>Facebook knows best. I SAID, FACEBOOK KNOWS BEST!!</strong>
<small>Nov 14, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook might be removing your ads’ link descriptions</li>
<li>Yes, your Return on Ad Spend metric is down. Everyone’s is.</li>
<li>Adobe rolls out a real-time and cross-channel data platform</li>
<li>It’s beginning to look a lot like I should be an Instagram influencer</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>Find Tod here: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a><em> • Email </em><em>tod@engageQ.com</em></p>
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<strong>Which Video Format Performs Best — Square? Vertical? Wide? We have the answer.</strong>
<small>Nov 13, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>YouTube wants to know how kid-friendly you are</li>
<li>Which video formats perform best on Facebook? We have the answer</li>
<li>A nice new feature from LinkedIn if your brand uses any kind of CRM</li>
<li>And a cool little tool that will get you a transcript from online videos — for FREE</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>Facebook Pulls One of the Best Ad Formats Around 😡</strong>
<small>Nov 12, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook’s ads manager crashes</li>
<li>Instagram is positioning itself against TikTok</li>
<li>Google will narc on your brand’s web site</li>
<li>And Facebook pulls one of the best ad formats in existence, because of course they did</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
<p>Some sources:</p>
<ul>
<li><a href="https://www.theverge.com/2019/11/12/20960916/instagram-facebook-tiktok-clone-tool-scenes-clips-jane-wong?utm_campaign=buffer&utm_content=buffer5010b&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.theverge.com/2019/11/12/20960916/instagram-facebook-tiktok-clone-tool-scenes-clips-jane-wong?utm_content=buffer5010b&utm_medium=social&utm_source=twitter&utm_campaign=buffer<br/></a></li>
<li><a href="https://thenextweb.com/apple/2017/10/26/iphone-camera-permissions-google-ios/" rel="noreferrer" target="_blank">https://thenextweb.com/apple/2017/10/26/iphone-camera-permissions-google-ios/<br/></a></li>
<li><a href="https://techcrunch.com/2019/11/12/instagram-reels/" rel="noreferrer" target="_blank">https://techcrunch.com/2019/11/12/instagram-reels/<br/></a></li>
<li><a href="https://blog.chromium.org/2019/11/moving-towards-faster-web.html" rel="noreferrer" target="_blank">https://blog.chromium.org/2019/11/moving-towards-faster-web.html<br/></a></li>
<li><a href="https://techcrunch.com/2019/11/12/wordpress-com-sites-can-now-accept-subscriptions-with-new-recurring-payments-feature/?utm_campaign=buffer&utm_content=buffer620b2&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://techcrunch.com/2019/11/12/wordpress-com-sites-can-now-accept-subscriptions-with-new-recurring-payments-feature/?utm_content=buffer620b2&utm_medium=social&utm_source=twitter&utm_campaign=buffer<br/></a></li>
<li><a href="https://searchengineland.com/google-expands-local-campaigns-inventory-bopis-offers-for-shopping-campaigns-324912?utm_campaign=socialflow&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://searchengineland.com/google-expands-local-campaigns-inventory-bopis-offers-for-shopping-campaigns-324912?utm_source=twitter&utm_campaign=socialflow&utm_medium=social<br/></a></li>
<li><a href="https://mashable.com/article/youtube-new-terms-of-service-no-longer-commercially-viable/?utm_campaign=buffer&utm_content=buffer4bd65&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://mashable.com/article/youtube-new-terms-of-service-no-longer-commercially-viable/?utm_content=buffer4bd65&utm_medium=social&utm_source=twitter&utm_campaign=buffer<br/></a></li>
</ul>
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<strong>A New Way to Spy on Your Competitors' Ad Targeting</strong>
<small>Nov 07, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Catalog ads in What’sApp</li>
<li>Facebook’s new campaign recommendations aren’t really helpful at all</li>
<li>A new way to see the targeting your competitors are using</li>
<li>And your annual reminder to NOT screw up November 11th</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
<p>Some sources:</p>
<ul>
<li><a href="https://support.google.com/google-ads/answer/9612141" rel="noreferrer" target="_blank">https://support.google.com/google-ads/answer/9612141</a></li>
<li><a href="https://marketingland.com/whatsapp-rolls-out-smb-product-catalogs-to-support-local-discovery-and-commerce-270824?utm_campaign=socialflow&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://marketingland.com/whatsapp-rolls-out-smb-product-catalogs-to-support-local-discovery-and-commerce-270824?utm_source=twitter&utm_medium=social&utm_campaign=socialflow</a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-expands-access-to-brand-collabs-manager-adds-new-insights-to-crea/566765/?utm_campaign=buffer&utm_content=buffer517d9&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-expands-access-to-brand-collabs-manager-adds-new-insights-to-crea/566765/?utm_content=buffer517d9&utm_medium=social&utm_source=twitter&utm_campaign=buffer</a></li>
<li><a href="https://www.facebook.com/fmp/agencies/tools?selected_tool=RECOMMENDATIONS" rel="noreferrer" target="_blank">https://www.facebook.com/fmp/agencies/tools?selected_tool=RECOMMENDATIONS</a></li>
<li><a href="https://www.facebook.com/fmp/agencies/planning-buying-decks" rel="noreferrer" target="_blank">https://www.facebook.com/fmp/agencies/planning-buying-decks</a></li>
</ul>
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<strong>Play Stupid Games, Win Stupid Prizes</strong>
<small>Nov 06, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Ad Recall lift studies — now, without a huge budget. But there’s a catch.</li>
<li>YouTube launches Shopping ads just in time for the holiday season</li>
<li>Ads in Google Images are now a thing, because of course they are</li>
<li>The stupid marketing blunder of the day is by an Instagram influencer… you know you love to hear about those, you horrible person you</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
<p>Sources:</p>
<ul>
<li>https://www.androidpolice.com/2019/10/30/google-pulls-ads-from-podcast-addict-app-because-adult-podcasts-exist/</li>
<li>https://brobible.com/culture/article/instagram-model-destroy-statue-more-folllowers/</li>
<li>https://www.marketingdive.com/news/shopping-ads-land-on-youtube-reflecting-videos-role-for-consumers/566715</li>
<li>https://www.seroundtable.com/google-search-console-speed-reports-api-28489.html</li>
<li>https://www.socialmediatoday.com/news/snapchat-releases-latest-update-of-trending-topics-on-the-platform-infogra-16/566671/</li>
<li>https://www.socialmediatoday.com/news/pinterest-outlines-rising-pin-trends-in-latest-report-infographic-3/566667/<br/></li>
</ul>
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<strong>Oh, You're Gonna Get CBO, Buster!</strong>
<small>Nov 05, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Instagram is locking brands out of their accounts. Again.</li>
<li>Facebook plans to limit how many ads you can run at one time.</li>
<li>Some nice tips on getting more YouTube views using its new Timestamp feature</li>
<li>And why you should get a bit of historical context before you launch a promotion named after an actual massacre.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
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<strong>Facebook ad competition is ⬆UP... but costs are ⬇ DOWN?!</strong>
<small>Nov 01, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>More competition for Facebook ads — but ad costs are... DOWN?</li>
<li>Facebook shuffles around its video metrics</li>
<li>Google’s new all-in-one Wordpress console</li>
<li>And how do you REPAIR your Facebook page’s algorithmic performance</li>
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<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
<p>Sources:</p>
<ul>
<li><a href="https://searchengineland.com/google-launches-site-kit-plugin-for-wordpress-324372?utm_campaign=socialflow&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://searchengineland.com/google-launches-site-kit-plugin-for-wordpress-324372?utm_medium=social&utm_source=twitter&utm_campaign=socialflow<br/></a></li>
<li><a href="https://marketingland.com/facebook-ad-impressions-rise-driven-by-news-feed-instagram-stories-and-feed-ads-270309" rel="noreferrer" target="_blank">https://marketingland.com/facebook-ad-impressions-rise-driven-by-news-feed-instagram-stories-and-feed-ads-270309<br/></a></li>
<li><a href="https://www.socialmediatoday.com/news/facebook-announces-changes-to-ad-metrics-including-removal-of-10-second-vi/566382/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/facebook-announces-changes-to-ad-metrics-including-removal-of-10-second-vi/566382/<br/></a></li>
</ul>
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<strong>Instagram hates you.</strong>
<small>Oct 31, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Instagram’s having a temper tantrum — again</li>
<li>Snapchat updates its bid recommendations</li>
<li>VR isn’t catching on as fast as Zuckerberg thought it would</li>
<li>And some nice updates for brands who use Click to Messenger ads</li>
</ul>
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<strong>RIP CMOs</strong>
<small>Oct 30, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Muted colour palettes are all the rage</li>
<li>TikTok’s ads platform is feeling growing pains</li>
<li>And if your Facebook Return on Ad Spend is down… we may have the answer why.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
<p>Sources:</p>
<ul>
<li><a href="https://marketingland.com/forrester-predictions-for-cmo-role-are-dire-but-there-is-hope-for-current-cmos-270254" rel="noreferrer" target="_blank">https://marketingland.com/forrester-predictions-for-cmo-role-are-dire-but-there-is-hope-for-current-cmos-270254<br/></a></li>
<li><a href="https://marketingland.com/tapclicks-acquires-client-reporting-platform-megalytic-270257" rel="noreferrer" target="_blank">https://marketingland.com/tapclicks-acquires-client-reporting-platform-megalytic-270257<br/></a></li>
<li><a href="https://www.marketingprofs.com/charts/2019/41962/the-2019-holiday-shopping-season-spend-timing-and-channel-trends" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2019/41962/the-2019-holiday-shopping-season-spend-timing-and-channel-trends<br/></a></li>
<li><a href="https://www.seroundtable.com/nytimes-google-bert-28451.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/nytimes-google-bert-28451.html<br/></a></li>
<li><a href="https://www.socialmediatoday.com/news/8-new-graphic-design-trends-for-2020-infographic/566095/" rel="noreferrer" target="_blank">https://www.socialmediatoday.com/news/8-new-graphic-design-trends-for-2020-infographic/566095/<br/></a></li>
<li><a href="https://www.searchenginejournal.com/google-ads-changes-how-placements-data-is-displayed-in-reports-editor/332901/#close" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-ads-changes-how-placements-data-is-displayed-in-reports-editor/332901/#close<br/></a></li>
<li><a href="https://digiday.com/marketing/tiktok-popularity-rises-buyers-say-ad-team-needs-grow-keep/?DM2=774550&utm_campaign=digidaydis&utm_content=191023&utm_medium=email&utm_source=daily" rel="noreferrer" target="_blank">https://digiday.com/marketing/tiktok-popularity-rises-buyers-say-ad-team-needs-grow-keep/?utm_medium=email&utm_campaign=digidaydis&utm_source=daily&DM2=774550&utm_content=191023<br/></a></li>
<li><a href="https://twitter.com/andrewfoxwell/status/1189198280141524992" rel="noreferrer" target="_blank">https://twitter.com/andrewfoxwell/status/1189198280141524992<br/></a></li>
<li><a href="https://www.theverge.com/2019/10/30/20939665/snapchat-augmented-reality-drawing-lens-ar-bar?utm_campaign=buffer&utm_content=bufferd6c3e&utm_medium=social&utm_source=twitter" rel="noreferrer" target="_blank">https://www.theverge.com/2019/10/30/20939665/snapchat-augmented-reality-drawing-lens-ar-bar?utm_content=bufferd6c3e&utm_medium=social&utm_source=twitter&utm_campaign=buffer<br/></a></li>
</ul>
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<strong>What Top-Performing Email Marketers Are Doing (That You're Not)</strong>
<small>Oct 29, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Facebook moves into the medical space and I am both creeped out AND excited</li>
<li>Etsy goes very low-tech to help drive online holiday sales</li>
<li>What you SHOULD be doing to increase your email campaigns' open rates</li>
<li>And Google's big new update not affecting YOU? You'd better check because your reporting tools may be leading you astray.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"> <strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"> <em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"> <em><strong>contact form</strong></em></a><em>.</em></p>
<p><em>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"> <em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"> <em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"> <em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"> <em><strong>Web Site</strong></em></a></p>
<p>Sources:</p>
<ul>
<li><a href="https://marketingland.com/shopify-reports-45-revenue-growth-more-than-one-million-merchants-on-the-platform-in-q3-270196" rel="noreferrer" target="_blank">https://marketingland.com/shopify-reports-45-revenue-growth-more-than-one-million-merchants-on-the-platform-in-q3-270196</a></li>
<li><a href="https://www.mediapost.com/publications/article/342604/etsy-offers-hotline-to-humanize-gift-giving.html" rel="noreferrer" target="_blank">https://www.mediapost.com/publications/article/342604/etsy-offers-hotline-to-humanize-gift-giving.html</a></li>
<li><a href="https://www.marketingprofs.com/charts/2019/41945/the-email-tactics-used-by-senders-with-high-open-rates" rel="noreferrer" target="_blank">https://www.marketingprofs.com/charts/2019/41945/the-email-tactics-used-by-senders-with-high-open-rates</a></li>
<li><a href="https://www.mobilemarketer.com/news/google-ad-sales-climb-17-to-record-339b-on-automated-bidding-muscle/566014/" rel="noreferrer" target="_blank">https://www.mobilemarketer.com/news/google-ad-sales-climb-17-to-record-339b-on-automated-bidding-muscle/566014/</a></li>
<li><a href="https://www.episerver.com/learn/guides/report-survey-reveals-2019-holiday-online-shopping-trends/" rel="noreferrer" target="_blank">https://www.episerver.com/learn/guides/report-survey-reveals-2019-holiday-online-shopping-trends/</a></li>
<li><a href="https://www.seroundtable.com/google-bert-update-felt-small-but-was-big-28444.html" rel="noreferrer" target="_blank">https://www.seroundtable.com/google-bert-update-felt-small-but-was-big-28444.html</a></li>
<li><a href="https://www.searchenginejournal.com/google-highlights-restaurants-that-earned-local-favorite-status/332555/" rel="noreferrer" target="_blank">https://www.searchenginejournal.com/google-highlights-restaurants-that-earned-local-favorite-status/332555/</a></li>
</ul>
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<strong>🍆 🍑 = 📵</strong>
<small>Oct 28, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Keep those comments coming from your users, Or Instagram might have to shun you</li>
<li>When are people most receptive to a call-to-action? A new study has the answer.</li>
<li>And kiss your eggplant and peach emoji. Oh no, don’t kiss them. In fact, don’t to ANYTHING sexual to them.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>TikTok is Way, Way Bigger Than You Think</strong>
<small>Oct 24, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Twitter stock crashes today — all because of a bug on their Ads Platform</li>
<li>Google launches a special web series for people just starting out in SEO</li>
<li>Some new features coming to Tweetdeck, if you use that</li>
<li>And Google removes your ability to see who wrote some of your brand’s reviews.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>Oh, What a Difference 0.1 Stars Makes</strong>
<small>Oct 23, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>A clever YouTube series coming that Gen-X and Boomers may identify with</li>
<li>Even more people are tuning into podcasts. Normal people now. Not just the audio nerds.</li>
<li>Snapchat’s down but not out. All while a new clone of TikTok emerges. God help us all.</li>
<li>And some helpful changes to Mailchimp that will let you segment your audiences easier.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>Are Instagram Carousel Posts Driving Your Metrics Down?</strong>
<small>Oct 22, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Do Instagram carousel posts still drive your metrics DOWN? We have some new data.</li>
<li>The AMP format moves to email, and it could usher in higher email engagement rates</li>
<li>Another day, another new ad format from Google.</li>
<li>And is Facebook recommending your competitors ON YOUR BRAND PAGE?</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p>Use the hashtag #TiDM to discuss what you hear on today's episode, or add this to your Alexa Flash Briefing.</p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>Is Facebook About to Screw Up Lookalike Audiences?</strong>
<small>Oct 21, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Is Facebook about to screw up Lookalike Audiences?</li>
<li>A smart new marketing tool for musicians who are on YouTube</li>
<li>What happens when you post TOO MUCH in your brand’s own Facebook Group?</li>
<li>And how to avoid TikTok shadowbans</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p>Use the hashtag #TiDM to send hate mail about the hip-hop lightening round. 😉</p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
<p><br/></p>
<p>Hip Hop Beat Loop used under license</p>
<ul>
<li>Audio ID: 45144305</li>
<li>Copyright : Soundbounce</li>
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<strong>Google Ads Finally Fixes Its Huge Reporting Problem</strong>
<small>Oct 18, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Google finally fixes its attribution window reporting</li>
<li>Facebook rolls out Search ads… but there’s a catch. Actually, there are two catches.</li>
<li>Episode 497 of “The FTC Doesn’t Understand Twitter"</li>
<li>And truly the funniest story I’ve heard all month — that involves Yahoo Groups and the British Telephone Network.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p>Use the hashtag #TiDM to discuss what you hear on today's episode.</p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
<p><br/>Music in today’s show:<br/>Title: Happy Happy Game Show<br/>Source: <a href="https://www.youtube.com/watch?v=z6nc9IkQfcc" rel="noreferrer" target="_blank">https://www.youtube.com/watch?v=z6nc9IkQfcc</a><br/>Music: Kevin MacLeod<br/>License: CC BY 3.0 (http://goo.gl/BlcHZR)</p>
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<strong>Another One Bytes The Dust</strong>
<small>Oct 17, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Your Facebook Page’s organic impressions are about to drop</li>
<li>Snapchat is testing Dynamic Ads</li>
<li>A new way to control how your brand’s web site appears in Google.</li>
<li>And another early web site heads off to the great server in the sky.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p>Use the hashtag #TiDM to discuss what you hear on today's episode.</p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>Goodbye, Grey Checkmark. We Hardly Knew You.</strong>
<small>Oct 16, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Kiss your pretty Facebook Verified badge goodbye</li>
<li>YouTube is ending support for third-party pixels — what that means for YOUR campaigns</li>
<li>And TikTok is gunning HARD for Facebook now</li>
<li>Plus a whole lot more. It was a busy day.</li>
</ul>
<p><strong>The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p>Use the hashtag #TiDM to discuss what you hear on today's episode.</p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>Reddit and Snapchat sitting in a tree — C-O-P-Y-I-N-G</strong>
<small>Oct 15, 2019</small>
<div class="addReadMore showlesscontent"><ul>
<li>Some really nice new Google ad formats just in time for the holidays</li>
<li>Pinterest’s new Feed Customization feature may spell increased engagement for brands</li>
<li>Spotify has a great idea that taps into their API to make… T-shirts?!</li>
<li>And Reddit and Snapchat sitting in a tree — COPYING.</li>
</ul>
<p><strong>The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p>Use the hashtag #TiDM to discuss what you hear on today's episode.</p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>This Script Will Fix Your Most Common Google Ads Mistakes</strong>
<small>Oct 11, 2019</small>
<div class="addReadMore showlesscontent"><p>On the show:</p>
<ul>
<li>This little script may save you thousands of dollars in mistaken Google Ads spending</li>
<li>One of the strongest brand video hosting platforms just got stronger</li>
<li>Don’t worry… that weird error Facebook’s ads platform was giving you today? Wasn’t just you.</li>
<li>And is Instagram’s new app for young people BOMBING?</li>
</ul>
<p><strong>The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at </strong><a href="https://www.patreon.com/todayindigital" rel="noreferrer" target="_blank">https://www.patreon.com/todayindigital</a> <br/><em>NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes.</em></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> • </em><a href="https://www.instagram.com/todmaffin/" rel="noreferrer" target="_blank"><em><strong>Instagram</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>Come on. Quora?! COME ON....</strong>
<small>Oct 10, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>Big changes to Facebook’s e-commerce abilities… did you know they even had any?</li>
<li>Don’t worry if you haven’t verified your Google My Business page</li>
<li>Quora adds some honestly-very basic ad targeting… surprised they didn’t have that before</li>
<li>And Zuckerberg — enough with the stories!</li>
</ul>
<p>Here’s what you missed… today, in digital marketing.</p>
<p><strong>The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a><strong><br/></strong><em>NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes.</em></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>Are Instagram DMs coming to the Desktop? 🤞🏻</strong>
<small>Oct 09, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>Instagram DMs may be coming to the desktop soon!</li>
<li>YouTube finally overtakes Netflix in the hearts and minds of teens</li>
<li>You can now book your YouTube campaigns months in advance</li>
<li>Big and welcome changes to the Facebook Messenger platform</li>
<li>And third party social media tools STILL don’t negatively affect your reach</li>
</ul>
<p><strong>The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a><strong><br/></strong><em>NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes.</em></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>Social Media Killed the Newspaper Star</strong>
<small>Oct 08, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>It happened folks. Social media overtakes print media in ad spending</li>
<li>Facebook rolls out Messenger objectives in Stories</li>
<li>Google updates its automatic ad placements</li>
<li>And some nice reports to help your VIDEOS place higher in Google</li>
</ul>
<p><strong>The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a><strong><br/></strong><em>NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes.</em></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>Don't Believe the (Mobile) Hype</strong>
<small>Oct 07, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>Is TikTok starting to piss off its top influencers?</li>
<li>Turns out mobile conversions are NOT all the rage</li>
<li>Google confirms that backlinks do not expire — sort of</li>
<li>And oh my, what chaos a single NOINDEX tag can bring</li>
</ul>
<p><strong>The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at</strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.</em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em><strong>http://www.engageQ.com</strong></em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em><strong>tod@engageQ.com</strong></em><em> or use this</em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em><strong>contact form</strong></em></a><em>.<br/>• More about Tod:</em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em><strong>Twitter @todmaffin</strong></em></a><em> •</em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em><strong>LinkedIn</strong></em></a><em> •</em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em><strong>Facebook</strong></em></a><em> •</em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em><strong>Web Site</strong></em></a></p>
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<strong>A Deep Dive Into the TikTok Algorithm</strong>
<small>Oct 04, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>Want your brand on TikTok? We break down its algorithm today</li>
<li>Instagram is opening the door a little more to AR ads</li>
<li>How do you get on the Instagram Explore feed? Hubspot has a couple of nice tactics.</li>
<li>And these two clickbait companies merged and you won’t BELIEVE what happened next!!!!!</li>
</ul>
<p><strong>The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at </strong><a href="http://patreon.com/todayindigital" rel="noreferrer" target="_blank"><strong>http://patreon.com/todayindigital</strong></a></p>
<p><em>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. </em><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><em>http://www.engageQ.com</em></a><em> or call 1-855-863-6233.</em></p>
<p><em>• Connect with Tod: </em><em>tod@engageQ.com</em><em> or use this </em><a href="http://todmaffin.com/contact" rel="noreferrer" target="_blank"><em>contact form</em></a><em>.<br/>• More about Tod: </em><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><em>Twitter @todmaffin</em></a><em> • </em><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><em>LinkedIn</em></a><em> • </em><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><em>Facebook</em></a><em> • </em><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><em>Web Site</em></a></p>
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<strong>Filled with Sadness and Disgust? Fantastic! 👍🏻</strong>
<small>Oct 03, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>Now you can schedule Instagram Stories from the Desktop! At least if you use Buffer.</li>
<li>Facebook’s launched yet another app trying to get the teen market back</li>
<li>I found a nice little app that claims to let you A/B test your YouTube videos</li>
<li>And surprising research about the effect of negative emotions on your ads</li>
</ul>
<p><strong>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. </strong><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><strong>http://www.engageQ.com</strong></a><strong> or call 1-855-863-6233.</strong></p>
<p><strong>More about Tod: </strong><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><strong>Twitter @todmaffin</strong></a><strong> • </strong><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong> • </strong><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><strong>Facebook</strong></a><strong> • </strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>Web Site</strong></a></p>
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<strong>Hacking the LinkedIn News Feed (Legally)</strong>
<small>Oct 02, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>You may be looking a little harder to find your Twitter DMs soon</li>
<li>Some nice tips on cracking LinkedIn’s news feed algorithm</li>
<li>Facebook is pulling Instant Experiences from Lead ads</li>
<li>And is Periscope starting to fall apart at the seams?</li>
</ul>
<p><strong>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. </strong><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><strong>http://www.engageQ.com</strong></a><strong> or call 1-855-863-6233.</strong></p>
<p><strong>More about Tod: </strong><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><strong>Twitter @todmaffin</strong></a><strong> • </strong><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong> • </strong><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><strong>Facebook</strong></a><strong> • </strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>Web Site</strong></a></p>
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<strong>The Solution to Crashing Influencer Results? 🤖 ROBOTS!!</strong>
<small>Oct 01, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>There’s no list of words you can’t use in a YouTube title right? Wrong.</li>
<li>I know this won’t shock anyone, but Facebook is testing a TikTok clone</li>
<li>Buyer beware on those lifetime deal sites like AppSumo</li>
<li>A huge bug on Shopify sites was preventing some people from checking out</li>
<li>And what are the ethics around hiring computer-generated influencers</li>
</ul>
<p>Here’s what you missed… today, in digital marketing.</p>
<p><strong>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. </strong><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><strong>http://www.engageQ.com</strong></a><strong> or call 1-855-863-6233.</strong></p>
<p><strong>More about Tod: </strong><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><strong>Twitter @todmaffin</strong></a><strong> • </strong><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong> • </strong><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><strong>Facebook</strong></a><strong> • </strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>Web Site</strong></a></p>
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<strong>H1 tags are really important! Naw, just kidding.</strong>
<small>Sep 30, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>Ready the cannons! Instagram’s starting to fire its e-commerce weapons.</li>
<li>Brand managers who have to sort through thousands of YouTube comments are getting some good news</li>
<li>Some nice new additions to the Google Ads back-end</li>
<li>And remember last week when I told you AppSumo was the bomb? Well, that bomb may have exploded. And not in a good way.</li>
<li>That “Hide Replies” feature on Twitter may be something you DON’T want to use for your brand’s account</li>
<li>And Google says “Don’t fret the H1 tags. Turns out, they’re not that important after all.”</li>
</ul>
<p><strong>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. </strong><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><strong>http://www.engageQ.com</strong></a><strong> or call 1-855-863-6233.</strong></p>
<p><strong>More about Tod: </strong><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><strong>Twitter @todmaffin</strong></a><strong> • </strong><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong> • </strong><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><strong>Facebook</strong></a><strong> • </strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>Web Site</strong></a></p>
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<strong>How DARE You!</strong>
<small>Sep 27, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>A sneak peek at how Facebook plans to lure young consumers back to its platform</li>
<li>The Russians are coming!</li>
<li>Tik Tok’s getting enough attention that people are starting analytics platforms for it</li>
<li>An unlimited email marketing platform for $50. One time. (<a href="http://bit.ly/yesappsumo" rel="noreferrer" target="_blank">http://bit.ly/yesappsumo</a> — affiliate link)</li>
<li>And holy moly is GIPHY fast on the animated GIFs.</li>
</ul>
<p>Here’s what you missed… today, in digital marketing.</p>
<p>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">http://www.engageQ.com</a> or call 1-855-863-6233.</p>
<p>More about Tod: <a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank">Twitter @todmaffin</a> • <a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank">LinkedIn</a> • <a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank">Facebook</a> • <a href="http://todmaffin.com/" rel="noreferrer" target="_blank">Web Site</a></p>
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<strong>Did Facebook deliver your ads to the WRONG audiences? Yeah, maybe.</strong>
<small>Sep 26, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>What happens to reach when you don’t post ANY caption on your Instagram posts?</li>
<li>A big glitch on Facebook’s ads platform may have sent ads delivering to the wrong audiences</li>
<li>Facebook is testing delivering dynamic cropped images</li>
<li>Facebook’s “no like counts for you!” test is underway</li>
<li>Google says don’t worry about sites that hotlink images from you.<br/></li>
</ul>
<p>Here’s what you missed… today, in digital marketing.</p>
<p><em><strong>Today in Digital Marketing</strong></em><strong> is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. </strong><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><strong>http://www.engageQ.com</strong></a><strong> or call 1-855-863-6233.</strong></p>
<p><strong>More about Tod: </strong><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><strong>Twitter @todmaffin</strong></a><strong> • </strong><a href="https://www.linkedin.com/in/todmaffin/" rel="noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong> • </strong><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><strong>Facebook</strong></a><strong> • </strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>Web Site</strong></a></p>
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<strong>We're All Just Sims In Mark Zuckerberg's Eyes</strong>
<small>Sep 25, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>This year, people expect LESS from your brand on social media!</li>
<li>Facebook adds "Learning Limited" column to reporting</li>
<li>Reddit gets a big update in its ads offerings</li>
<li>Google will let you customize how you appear in snippets</li>
<li>How's your site ranking since yesterday's Google dance? Probably just fine.</li>
<li>And what’s the future of Facebook ads? We may have gotten a peek this morning.</li>
<li>Agorapulse adds bulk editing</li>
<li>RevealBot now supports Facebook's custom metrics</li>
<li>Great article about TikTok in the New Yorker magazine</li>
<li>Have you checked out Facebook Ads' Inspect tool? You should.</li>
</ul>
<p>Here’s what you missed… today, in digital marketing.</p>
<p><strong>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. </strong><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><strong>http://www.engageQ.com</strong></a><strong> or call 1-855-863-6233.</strong></p>
<p><strong>More about Tod: </strong><a href="http://www.twitter.com/todmaffin" rel="noreferrer" target="_blank"><strong>Twitter @todmaffin</strong></a><strong> • </strong><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><strong>My Agency</strong></a><strong> • </strong><a href="http://www.facebook.com/tmaffin" rel="noreferrer" target="_blank"><strong>Facebook Page</strong></a><strong> • </strong><a href="http://todmaffin.com/" rel="noreferrer" target="_blank"><strong>Web Site</strong></a></p>
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<strong>Go home, Twitter. You're drunk.</strong>
<small>Sep 24, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>Better check your brand’s position in Google today</li>
<li>Facebook adds real-time product catalog updating</li>
<li>Twitter once again proves it can’t be a decent ad platform</li>
<li>Bye Kik. We hardly knew ya.</li>
<li>And... introducing... the lightening round!</li>
</ul>
<p>Here’s what you missed… today, in digital marketing.</p>
<p><strong>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. </strong><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><strong>http://www.engageQ.com</strong></a><strong> or call 1-855-863-6233.</strong></p>
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<strong>Has iOS 13 Screwed Up Google Analytics?</strong>
<small>Sep 23, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>Your Google Analytics data may be all screwed up. And it seems to be Apple’s fault.</li>
<li>YouTube tries its hand at AI-based ad optimization</li>
<li>That influencer you hired? Are you sure they’re they ACTUAL person you MEANT to hire?</li>
<li>And Facebook is killing off Stories. Sort of.</li>
</ul>
<p>Here’s what you missed… today, in digital marketing.</p>
<p><strong>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. </strong><a href="http://www.engageq.com/" rel="noreferrer" target="_blank"><strong>http://www.engageQ.com</strong></a><strong> or call 1-855-863-6233.</strong></p>
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<strong>I'm Sorry, They're Watching Stories... WHERE?!</strong>
<small>Sep 20, 2019</small>
<div class="addReadMore showlesscontent"><p>On today’s show:</p>
<ul>
<li>Stories are everywhere. But which platform do USERS prefer? You’re not going to believe it</li>
<li>Snapchat offers up an ads database ripe for your competitive snooping</li>
<li>And how to get more Email Opens now that email use is seriously on the decline</li>
</ul>
<p>Here’s what you missed… today, in digital marketing.</p>
<p>Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. <a href="http://www.engageq.com/" rel="noreferrer" target="_blank">http://www.engageQ.com</a> or call 1-855-863-6233.</p>
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<strong>Conversions are down. It's not your fault.</strong>
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