Show notes
Delighted to welcome you back to Part Two of my in-depth chat with the visionary behind the Caballero coffee farms, Moises Herrera. This episode holds an extra special treat as we are also joined by Moises' wife, Marysabel Caballero, a third-generation coffee farmer and a vital pillar of the Caballero enterprise.
In this episode, we retrace the steps that Marysabel and Moises took when they first embarked on their coffee journey. We explore their passionate resolve that saw them through a trying period in the early 2000s, where they nearly lost their farm and business.
Join us as we discuss their ascension to the coveted 'Cup of Excellence,' and analyse how this recognition has transformed their business and made a broader impact on the world of coffee. Learn straight from them the immeasurable value they place on hard work and loyalty, not only as the cornerstones of business success but as key ingredients to a fulfilling life.
During our conversation, the couple paints a vibrant picture of their business ethics, sharing the profound importance they place on relationships - with customers and farmworkers alike. They offer an intimate look into their daily operations, their diverse coffee offerings, their meticulous processing methods, and their incessant strive to elevate their craft every passing year. We also learn about their philosophy that the way forward for their farms are deeply embedded in its rich past.
Packed with enlightening narratives and insights, this episode is an intriguing story of the hard work and visionary thinking that animate the Caballero family's coffee farms.
You can learn more about the Caballero farm, on our website here.
Music by my uncle Jens Wendelboe.
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