Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

Follow us on Tik Tok:

Follow Alessia on Instagram!

Episode #499: Higher Self Habits with Alessia Citro Oct 22, 2024

“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?”

That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be.

In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a belief bridge that you can succeed to actualizing that belief using her 5-step Framework for Building Higher-Self Habits.

This episode’s rundown:

[00:00] Intro
[00:42] 5-Step Holiday Sales Masterclass
[02:03] Introducing Alicia
[04:05] Holiday Content Marketing Bundle
[04:59] From Big Tech Corporate Dropout to Self-Made Entrepreneur
[11:37] Finding Consistency by Developing Habits: Leaving the boom and bust cycle
[13:26] Giving birth to a book: the pregnancy of book writing
[15:46] Reaching your Higher Self: Creating a New Identity
[19:21] A 5-step framework for Building Higher-Self Habits
[22:45] Mitigating Negative Thought Patterns and Maximizing your Potential
[32:01] Being Open to Becoming More
[34:26] Self-Publishing Your Own book
[36:32] Finding balance in business: Creativity, Chaos, Order, and Integration
[43:02] Designing Habits that Work: A.C.T.S
[48:58] Make your own Audiobook
[49:45] Join the JMC Holiday Sales Challenges

Here are the resources mentioned in the show:

Buy Alessia’s Book: Higher Self Habits

Get the Holiday Sales Machine Marketing + Holiday Content Bundle

5-Step Holiday Sales Masterclass

Join our JMC Holiday Sales Challenges TODAY!

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Join the Holiday Sales Challenge

Episode 498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion Oct 15, 2024

Marketing is hard work. It takes a lot of time and energy to acquire a new customer.

And while we wish every customer would become a repeat customer, many just buy once and are never seen again.

So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned?

I’m talking about increasing your Average Order Value (AOV).

In today’s episode - I share with you 5 Ways to increase your AOV and make a lot more money with only a bit more work.

This episode’s rundown:

[00:00] My big move!
[02:18] Strategies to increase your Average Order Value (AOV)
[03:34] Get our Holiday Marketing and Content Bundle with insane FREE bonuses
[05:31] Hummingbird Rising: Your setback is your comeback
[08:12] Sell 20% more product to each customer on average
[11:08] Create a win-win between you and the customer
[14:29] Add value and charge more without increasing costs *much*
[16:11] Give a shopping experience
[18:20] Get your customers to buy now and fall in love with the item
[20:23] Make it easy on yourself - let us help you
[21:22] Give us feedback and spread the word!

Here are the resources mentioned in the show:

The Holiday Sales Machine Marketing + Content Bundle

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive TikTok

Follow us on TikTok:

Follow @TracyMatthewsNY on TikTok

Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition Oct 08, 2024

If I could solve one business problem for you - what would it be?

That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems.

Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems. In this jam-packed hour you’ll hear questions and answers for:

How to make buying from you so easy that your customers can’t help themselves
Give your customers an experience they will remember and come back for again and again
Turn your most loyal customers into brand ambassadors and affiliates
What to automate and outsource - and what to do yourself
And much, much more.

Solutions Given:

[00:00] Recapping our latest live mastermind event
[2:09] The JMC: learn Holiday Promotion Strategies and get accountability
[3:08] The 5-Step Holiday Sales Playbook: get the same playbook I use to train my top-tier brands
[04:19, 29:36] Marketing in hard times: how to sell ethically when your customers may be struggling financially
[08:08, 28:16, 48:39] More than just a customer: what to do to make your customers feel special
[10:05, 23:15] Serving your customers: sell more by making it easy
[13:00] Email marketing: what happens if my customers unsubscribe?
[15:50] CRM: how do I keep track of all my customers’ life events (like anniversaries)?
[20:41, 27:33] Automating personalized recommendations: show your customers just what they want to see without spending all your time doing it
[31:05, 54:40] Affiliates, ambassadors, and loyalty programs: how to set up and manage them
[40:23, 47:38] Automating, Outsourcing, and Migrating: which parts of your business you should handle, which parts you should use technology for, and what you should outsource. Also, how to switch from one platform to another with minimal headaches.
[42:30] AI marketing: can I use AI to attract my ideal customers?
[50:57] Legal: Can I “poach” customers from other platforms?
[58:55] Holiday Content Creation Strategy: 30-day marketing & revenue challenges to make this holiday season your highest grossing ever!
[59:37] What’s working right now to give you great results this Holiday Season

Here are the resources mentioned in the show:

Join the 30-Day Holiday Sales Challenge

5-Step Holiday Sales Playbook Masterclass

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

5-Step Holiday Sales Playbook Masterclass

Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now Oct 02, 2024

I know you’re probably swamped this time of year with the holidays right around the corner.

It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with.

Don’t worry - I’ve got your back!

In today’s Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year.

This episode’s rundown:

[00:00] Get my 5-step holiday sales playbook masterclass - for free
[04:16] Join my upcoming masterminds for 6-7-figure business owners
[06:19] Develop your holiday content strategy using my 5-step Holiday Planning process
[06:41] Identify your vision and turn it into goals
[08:59] Create a strategy that supports your vision
[10:39] Break down your strategy into tactics
[12:21] Execute your RGAs - Hannah’s story
[14:25] Break free from your limiting beliefs with a sales mindset
[19:21] Going all in: 7-figures in the rural midwest - Lindsey’s Story
[22:27] You’re invited to join the 30-day Holiday Sales Challenge in the JMC

Here are the resources mentioned in the show:

30-Day Holiday Marketing Challenge in the Jewelry Marketing Collective

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Save your seat for Callan’s FREE AI Masterclass!

Episode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner Sep 24, 2024

Managing a business can take so much time.

Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like.

Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity.

And if you put into practice her advice - you’ll find yourself getting back hours if not whole days every week.

This episode’s rundown:

[00:00] Intro & introducing Callan Faulkner
[04:35] Using AI to make businesses efficient
[09:26] AI for web search (hint: do the polar OPPOSITE of Google search)
[14:05] Don’t get mistaken for AI: use Claude - the most human-sounding AI model
[16:54] Research with confidence: use Perplexity
[20:01] Write pitches for PR using Claude
[23:24] Why you should spend time training AI (it’s not that hard once you know what “training” really means)
[25:31] Make your own CLIFF notes - Notebook LM - reads your pick of 50 books in seconds
[28:15] The best way to learn AI to streamline your business
[35:26] Latest Updates and Big Changes

Here are the resources mentioned in the show:

Join JMC's 30-day Holiday Marketing Strategy Challenge for October

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Phil’s website - Creative Launch

Episode #494: How to Create User Generated Content Viral Videos With Phil Vilk Sep 17, 2024

“I feel like I spend more time on content creation than making Jewelry.”

If that line resonated with you - you’re not alone.

Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content.

I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation.

In this episode, you’ll learn:

[0:00] Latest news and announcements
[03:23] How Phil went from hating agencies to starting one himself
[06:44] What should the customer say to create the best testimonial?
[08:38] The ethics and legality of incentivizing customers for testimonials.
[09:40] How much should you budget to pay for customer reviews?
[12:49] Using JotForm to get the videos, display terms & conditions, and turn reviewers into affiliates
[15:00] The 7 elements of a good customer testimonial (including the 1 thing that should Never be in a testimonial)
[16:54] Optimal length for a user-generated video
[17:41] How do you prep someone to do an unboxing video?
[19:02] Editing testimonial videos & compilations
[22:07] Scoring customer testimonials and determining compensation
[24:05] Advertising strategies if you don’t have the budget to hire an agency
[27:14] What it’s like to work with Phil & how to connect with him

Here are the resources mentioned in the show:

Follow Phil on Instagram

Laying the Foundation - Enroll now (final cohort)

Magnetic Marketing Masterclass - Watch on Demand for free

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #493: How 5 Designers Grew to High Sale Months – Must Listen Sep 12, 2024

How much ROI can you get in ONE year by investing in yourself?

Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right.

What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results.

The panel discussion rundown:

[0:00] [News & Announcements / Intro]
[4:58] Meet the Panelists and discover the biggest mindset hurdle they overcame
[17:12] Erin’s journey from $18k a year to $19k in one month
[22:36] Wanda’s business restructuring over the past year and finding clarity about her dream clients
[26:00] Lara Miller - breaking through her block, gaining confidence in her pricing, and rebranding her business
[30:21] Dawn - her side of the story coaching Laura through her block and her philosophy on coaching
[34:45] Laura Stamper - Making back $10k in business investment by end of Q1 - realizing her limitations, outsourcing her weaknesses and playing to her strengths.
[42:33] Lindsey - from $13k / year to six figures in 4 years
[47:35] Panel Question: “Did you have any hesitations about joining Laying the Foundation - and what would you say to someone who is on the fence?”
[1:04:31] Invitation to join LTF - and how to contact me with any questions you may have.

Here are the resources mentioned in the show:

Ask Tracy A Question About LTF

Magnetic Marketing Masterclass

Guest (Instagram)

Website

Erin Kandoll

Twisted Ginger Jewelry

Lindsey Kirk

Lindsey the Ladysmith

Laura Stamper

Laura Stamper Designs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Magnetic Marketing Masterclass

Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season Sep 10, 2024

Make this your highest revenue holiday season ever!

It may only be September - but the holidays are almost here.

And for Jewelers - this is our busiest time of the year.

Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry.

In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book.

The rundown:

[0:00] Latest News and Announcements
[1:25] Introduction: Become a magnetic marketer who draws your ideal clients in
[3:24] Understanding a Jewelry customer’s desire and why you need to connect with them on a personal level
[08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead
[9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING
[14:19] Transform your gemstones into timeless memories and unforgettable experiences
[20:58] Different customers reside on different social platforms - where to go to find the customers you want
[22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage
[25:28] Conclusion: Putting it all together

Here are the resources mentioned in the show:

VIP Upgrade

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

4-Step Magnetic Marketing System Masterclass

Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele Sep 04, 2024

Would you have the courage to change cities to follow your dream?

Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that.

Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better.

And today - she shares why she made such a brave choice.

In this episode, we cover:

[00:00] Latest News & Announcements
[01:50] Breaking Free: From the Corporate World to Painting
[05:37] Nicole’s Creative Process
[07:27] Painting with Metal
[09:21] The Big Move: Changing cities to find a community
[11:29] All or nothing: Upgrading to VIP
[14:02] Almost backing out - seeing a Sign to continue
[18:51] 1-1 mentorship: receiving clarity & focus
[20:54] Finding & Charging Dream Clients
[22:50] Developing the businesswoman mindset
[23:59] Making a connection and finding a community
[26:47] Nicole’s advice to new business owners about Laying the Foundation

Here are the resources mentioned in the show:

Follow Nicole on Instagram!

Nicole’s Website

VIP Upgrade

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Jewelry Brand Makeover Bootcamp

Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude Aug 29, 2024

Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss.

Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old.

In this episode, we cover:

[0:00] Jewelry Brand Makeover Bootcamp
[1:35] Introducing Marion Gaude
[3:38] Escaping her “Golden Prison” to reconnecting with her childhood
[11:01] Sourcing gemstones from India
[12:52] From Inspiration to Completed Collection
[16:09] Showcasing Jewelry on the Today’s Show during the Olympics
[25:34] Partnering with Le Bon Marchet
[27:21] Why did Marion take Laying the Foundation (LTF)?
[31:11] What was Marion’s favorite part of LTF?
[32:43] How did she justify the investment?
[34:07] Marion’s advice to listeners considering Laying the Foundation.

Here are the resources mentioned in the show:

Follow Marion on Instagram!

Check out Marion’s Jewelry Brand Atelier Siméon

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Laura Stamper on Instagram!

Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper Aug 27, 2024

What would you do if you lost everything?

That happened to today’s guest Laura Stamper.

In just 3 months - she lost everything. Her husband, her house, and her art studio.

But Laura didn’t let that stop her.

She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year.

And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.

[0:00] Latest News and Announcements
[1:43] Who is Laura?
[4:55] How Laura lost everything
[12:07] Overcoming indecision and turning her life around
[16:05] The case for selling wholesale: hourly rate
[19:07] Investing in her business: 3x ROI in just one year
[23:06] The biggest factor to growing her business: email marketing
[27:58] What’s it like working with the coaches at Flourish & Thrive?
[31:57] What are the biggest changes coaching made for your business?
[34:02] Specific sales growth quarter-by-quarter
[35:20] Laura’s advice to YOU

Here are the resources mentioned in the show:

Laura Stamper’s Website

Sign up for the Jewelry Brand Makeover Bootcamp

Laying the Foundation VIP

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think! Aug 22, 2024

Do you ever feel like the wrong people are buying from you?

Many of my students come to me with a vision of their dream customer.

The problem?

The only people buying their Jewelry are outside their target demographic.

And worse - this misalignment results in low sales.

These students don’t understand why their marketing seems to be attracting the wrong people.

In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.

In this episode, I cover:

[0:00] Latest News and Announcements
[5:32] Identifying your ideal client
[14:10] Why most Jewelry lines repel your dream client - and which attract them
[18:16] Aligning your brand’s story & messaging to your ideal customer
[21:27] The social media strategies that discourage engagement - and what to do instead
[26:04] Picking photography models that resonate with your dream customer
[29:05] Email marketing strategies that nurture email leads to conversion

Here are the resources mentioned in the show:

Jewelry Brand Makeover Bootcamp (September 3-6, 2024)

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Sunstone Permanent Jewelry Welders

Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell Aug 15, 2024

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself?

In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment.

In this episode, you’ll learn:

[0:00] Latest News & Announcements
[6:10] Ashley’s Journey to Selling Permanent Jewelry
[11:51] What are the obstacles?
[16:08] Repeat customers & adding value
[19:15] Getting started
[20:03] Marketing permanent jewelry
[20:50] Differentiating yourself
[22:45] Justifying your pricing
[24:10] Offering warranties
[26:30] Getting Positive Online Reviews

Here are the resources mentioned in the show:

The Babe Standard

Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)

Episode #486: Key Takeaways From Powerhouse Women + My Mastermind Weekend Aug 14, 2024

One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own.

I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners.

In today’s episode - I share my key takeaways from a mastermind I attended last week.

This episode’s rundown:

[0:00] Latest News & Announcements
[4:15] Getting in the room with powerful people
[14:28] Clarity & Stillness
[16:19]] Unfrazzling your business
[17:44] Deciding to Transform
[20:24] Seasons of Business
[22:39] The 6 Pillars of Wealth
[24:27] Don’t let the “no’s” keep you from knowing
[28:08] The power of being with powerful people

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Book a Session with Paula

Episode #485: Unmask Yourself With Paula Owen Aug 07, 2024

Do you feel like you wear a mask as you go through life?

In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on…

And help take them off.

She does this in a process she calls - appropriately enough - unmasking.

If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss!

In this episode:

[0:00] Latest News & Announcements
[4:00] Introducing Paula
[5:00] How Tracy & Paula met & Unblocking compliments
[7:50] Tracy’s Masks
[12:42] When Paula discovered her gift
[21:14] Spiritual Shorthand
[23:18] Childhood & Self-Forgiveness
[27:05] Tracy’s Real-time Unmasking
[31:21] How Unmaking Changes Photography
[34:43] Unmask Yourself

Here are the resources mentioned in the show:

Follow Paula on Instagram!

5-step Jewelry Sales Playbook

Buy my book: The Desired Brand Effect

Desired Brand Effect Mastermind Retreat

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Pre-order the Light Work Book

Episode #484: Light Work in Action: How Spiritual Principles Transform Your Business with Jessica Zweig Aug 02, 2024

Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World

It’s easy to get lost in the daily business grind.

But isn’t there more to business than that?

In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work.

This episode’s rundown:

[0:00] Announcements and Introducing Jessica
[5:25] Tracy & Jessica vibe together
[7:28] How Jessica built and sold her business
[14:06] Why Jessica wrote her new book
[18:54] Spiritual Principles for Leadership
[23:45] Your Invitation to unlock your Light
[25:45] Feminine Leadership
[32:34] Your most important takeaway

Here are the resources mentioned in the show:

Follow Jessica Zweig on Instagram

Free Masterclass: The Five-step Jewelry Sales Playbook

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Free Masterclass: The Five-step Jewelry Sales Playbook

Episode #483: How to Optimize Your IG Bio Pinned Posts to Grow Your Sales Jul 30, 2024

Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads.

In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust.

And the best part is - once you’ve set up your IG bio - it works for you 24/7!

In this episode, I cover:

[0:00] F&TA: Latest News and Upcoming Events
[2:54] Your IG Bio - an often wasted space
[5:14] The 3 pinned posts your IG Bio needs
[5:55] Pinned post #1: Introducing yourself
[10:19] Pinned post #2: Providing value and getting leads
[12:22] Pinned post #3: Building Trust

Here are the resources mentioned in the show:

The Jewelry Marketing Collective (Open for enrollment)

Desired Brand Mastermind Retreat

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Free Masterclass: The Five-step Jewelry Sales Playbook

Episode #482: How to Use Etsy To Acquire New Customers with Monica Little Jul 25, 2024

If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy.

Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars.

And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:

[0:56] Monica’s story: from 9-5 to successful business owner and later coach
[3:41] Why Etsy is an excellent source of supplementary income
[5:38] Getting started and standing out
[8:22] Avoiding common mistakes
[11:53] Getting found: Product naming
[15:13] Building Trust: Reviews
[17:25] Developing a Profitable Ad Strategy
[24:00] Converting Etsy Shoppers into Loyal Customers

Here are the resources mentioned in the show:

Monica Little's Website

Follow Monica Little on Instagram!

Follow Monica Little On Facebook!

The Jewelry Marketing Collective (Open for enrollment)

Desired Brand Mastermind Retreat

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Free Masterclass: The Five-step Jewelry Sales Playbook

Episode #481: Rising Fine Metal Costs? Here's How to Handle Pricing! Jul 18, 2024

Are rising metal costs driving your profits into the ground? Are you tired of losing sales to customers shocked at your new prices?

In 2008, I had to close my business because expenses were rising faster than I could adapt. So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again.

In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market.

In this episode, we go over:

[3:41] How 2008 prepared me for today
[5:30] The economic reasons why precious metals price spike
[11:40] Ways to adjust your prices to account for the rising cost of materials
[13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers
[15:47] Diversifying your product line to reduce material costs while keeping value
[17:34] Optimizing your supply chain to secure better deals
[18:31] Elevating your value proposition so customers recognize other sources of value
[19:32] Reducing or removing non-essential business and personal expenses

Here are the resources mentioned in the show:

The Jewelry Marketing Collective (Early Bird Sale)

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #480: The Fear That You're Avoiding Jul 09, 2024

“Fear was running the show - not me”

That was the realization I had last week as I went on a journey of self-discovery.

I had been thinking about “expansion” and what the word meant for me and my business.

And as I thought about it - all my deepest fears came welling up to the surface.

I reached out to some people I trusted most - and they came through for me.

They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you.

In this episode, you’ll discover:

[00:48] Why playing not to lose is keeping you from winning
[1:28] How mindset is crucial to my success - and the success of every famous person I know
[2:19] How “expansion” brought up my deepest and darkest fears - and the advice I got from those closest to me
[4:20] How feeling my greatest fears brought peace and acceptance
[5:20] The 3 stages of fear
[6:34] The 4 steps for overcoming fear - and the first is clarity
[11:54] How undealt with fear is actually running the show - not you

If you’ve ever experienced fear so strong you didn’t know what to do or how to get through it - whether in business or in your personal life…

This is an episode you won’t want to miss!

So get to listening!

Here are the resources mentioned in the show:

My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

My free resource 101 Ways to Make Daily Jewelry Sales in Your Business.

Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #479: Here's what I would do to make daily sales if I had to start a jewelry business from scratch... Jul 02, 2024

I’m often asked - “what would YOU do if you had to start your jewelry business over again?”

In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch.

In this episode, I cover:

Why I quit my retail job at Nordstrom to start a Jewelry company
What I did to go from achieving nothing each day to generating $50k in sales in just 6 months.
What to do when you’re sitting down to get work done - but don’t have a deadline to work towards.
Who I’d reach out to first to make sales if I were just starting again
Ways to sell items that aren’t even listed on your website
A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes!
How often I think you should email your list and why frequent marketing actually brings in more sales.
I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not.
I talk about the law of attraction and how energetics affect your success.
I recommend activities that I’ve found very helpful in cultivating a success mindset.
I talk about how to set up a funnel to generate automatic sales.
I share how one of my friend’s business took off while mine stagnated- and how doing what she did saved me from burnout, boosted my revenue, and led to me creating Flourish and Thrive Academy.
I show you where much of the value of your business really comes from - and it might not be where you think it is!

Here are the resources mentioned in the show:

My free resource 101 Ways to Make Daily Jewelry Sales in Your Business.

Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

The Instagram Live video link for my discussion with Chelsea

Shopify free trial

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Mediary Marketing website

Episode #478: Everything You Need to Know About TikTok Shop with Susan George Jun 27, 2024

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.

In this episode you’ll discover:

Susan’s journey from a professional musician to a social media brand strategy expert
How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby
Why Susan switched from Instagram to TikTok when developing her personal brand
Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket”
Why people are switching to TikTok from Google when searching for information
Why Instagram and Facebook give you less reach for more money.
How TikTok gives you more control over your own success than any other platform
TikTok’s plan to serve as a better alternative to Amazon
How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers.
How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy
How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms.
How TikTok can automatically connect you with the right influencers who can make the most sales impact.
Why influencers are incentivized to produce only positive product publicity.
TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand.
How TikTok is doing the hard work of reducing your competition for you.

This one's a good one!

Here are the resources mentioned in the show:

Susan's Instagram

Mediary Marketing Instagram

The Viral Collection

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

'The Desired Brand Effect' Book

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass

Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today! Jun 20, 2024

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:

How to know in a snapshot if your brand is cohesive or not.
Why being good at sales doesn’t mean good at branding
How customers’ expectations change with where they are - and where you need to put your jewelry to sell.
The importance of your Jewelry screaming “YOU”!
Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.
The essential skill for any jewelry maker or designer - and how to develop it

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode 477: How to Connect On Instagram [and Social] With Your Dream Clients Jun 11, 2024

Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales.

Tune in to discover:

Why it’s not enough to know basic facts about your ideal customers - and what else you need to know
How to sell to men looking to buy jewelry for their wives
The right “vibe” your Instagram needs to attract your dream customers
What information to remove from your Instagram Bio that might be wasting space and unknowingly turning your customers away
How to take photos that match your brand without needing expensive equipment or expertise.
How to get your Instagram to show up in Google Search
How to increase engagement and simultaneously boost your posts in the algorithm
What’s more important to your social media strategy than how many times you post a week
How to generate ideas for reels that align with your customers’ needs and your business’s brand
The goldmine of content that you are probably sitting on without even realizing it!
Which types of the up to 5 hashtags you should use for each post
What automations are killing your relationship with your customers - and how to change them to make them effective and welcoming

xo Tracy

Here are the resources mentioned in the show: www.flourishthriveacademy.com/timelessbrand

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode 476: The Energetics of Daily Sales Jun 04, 2024

Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share:

How I got invited to speak right when I was looking to get in front of more people
The story of a hummingbird - and how it predicted success in my business.
The relationship sickness and disease have with a person’s goals.
How letting my friend pay for dinner transformed my mindset.
Why I no longer play-down compliments.

I'll share actionable insights on:

Alignment and Manifestation
Receiving and taking action
Betting on oneself: the power of personal growth and education

Let’s get started!

While you’re at it, check out our Jewelry Business Owners Growth Guide and Laying The Foundation program.

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Sabrina on Instagram!

Episode 475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer May 28, 2024

Sabrina Nussbaumer is a woman with a hell of a backstory.

In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.

In this inspiring episode, you’ll hear about…

…How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design…

…Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges…

…How Sabrina got clear on her branding, content and launch strategy for a new phase in her business…

Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day.

Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer.

Here are the resources mentioned in the show:

SNJD Boutique

The Halstead Grant

Train Your Customers to Buy From You Online

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

The E-Myth Revisited by Michael Gerber

Episode 474: It’s My Birthday! A Dramatic Reading of the First Chapter of My Book May 21, 2024

It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago.

Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner.

In this episode, I share the story of how my life and business transformed into the incredible reality I have today. If I could give every jewelry designer a gift, this lesson would be it.

So tune in to hear me read the first chapter of my book, The Desired Brand Effect, to hear about:

…The moment in my first business when I realized I had NO money left over after delivering a $100,000 order (and what happened next)...

…The book that blew my mind about the problems in my business and helped me see how to transform my maker mindset to become the leader of my business…

…Why becoming the chief visionary officer (CVO) of your business can help you get great at turning your dreams into reality instead of continuing as a maker struggling to bring your vision to life…

…And how I went from being a broke designer to having my work stocked in over 350 stores around the world (with celebrities like Halle Berry and Charlize Theron loving on my work).

If you’ve been struggling to make a sustainable living from your jewelry designs, if you’re burned out, scared of your numbers or just know it’s time to take your business to the next level, this one’s for you.

And if you can find the courage to act on what you hear, by the time your own birthday rolls around next year, maybe you’ll be telling an incredible transformation story of your own.

Listen to episode #474 of Thrive by Design to get your all-access pass to It’s My Birthday! A Dramatic Reading of the First Chapter of My Book.

The greatest birthday gift you could give me today is to go and listen to this episode.

My life’s purpose is to help creatives like you to start thriving in their art, and it truly lights me up to hear it when someone starts making a change after hearing this story.

xo, Tracy

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Lindsey the Ladysmith on Instagram!

Episode 473: She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk May 14, 2024

When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads.

She knew that in spite of her feeling of panic, it was time to take her jewelry business to the next level.

After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided it was time to close the store and double down on her website (lucky for her, because the pandemic hit just a few weeks later).

Lindsey had been a fan of Thrive by Design since the podcast launched back in 2015, and when she and her husband decided he would go back to school, she came looking for support in playing full-out to build her online sales.

.

She enrolled in Laying the Foundation, and I am so excited to share her story with you today. Lindsey is a bad-ass implementer and has some amazing insights to share about how her business has grown to the point that she’s been able to support her husband while he’s back studying full-time.

In this episode, you’ll hear:

The crazy numbers that Lindsey started seeing in her business as soon as she started working through the LTF material…

The 3 key concepts from LTF that changed everything for Lindsey’s business (and the mindset shift that has helped her increase her business over 50% in the past year)...

The amazing social media campaign that helped Lindsey hit a key goal in her business and how sharing her love of dogs has bonded her community to her even more…

We also talk about why the structure of Laying the Foundation was so effective for her, changing the narrative of your inner voice, and how her business turned out to be the lifeboat she and her husband needed (instead of taking a backseat to his work).

Listen to episode #473 of Thrive by Design to get your all-access pass to She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk.

Don’t miss this beautiful conversation with Lindsey the Ladysmith.

Here are the resources mentioned in the show:

Gem City College

Atlanta Texas Area Spay & Neuter Project

Thrive by Design Podcast

Marie Forleo

The Humane Society

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Laying the Foundation program

Episode 472: 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week May 09, 2024

We’ve got to talk about the state of social media content for jewelry businesses…

Because a lot of jewelry designers are just totally missing the mark here.

It’s boring, pushy, cringe, or some combination of all three.

And I hate having to say that, because it’s not their fault.

Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create social media content for our jewelry businesses — just as much as it is to create the jewelry itself.

Great content creates your desired brand effect — it attracts ideal, high-quality clients to your business, it makes you stand out in a crowded marketplace, and it helps you sell.

It’s probably the most powerful tool at your disposal if you’re serious about growing your business online.

That’s why I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. It’s a super hands-on system to help you build a content plan for your jewelry business (more about that in the PS of this email).

First though, on this week’s Thrive by Design episode: I’m sharing 5 do-it-now practical tips for creating content that is going to make your audience fall in love with you and your jewelry:

How to create a content plan that WORKS
The topics you need to nail down to start getting really consistent with your content
How to make content that works for each specific platform
The single most important factor in creating content that grabs people’s attention
The unbeatable way to attract the right customers to your brand

This topic is so important to the success of every jewelry business, so this episode is extremely practical. I’m giving you real examples of the content to create, when to create it, and how to cut through all the noise on social, so that you can start to take control of your brand online.

You deserve to have a jewelry business that’s thriving online. If you’re still figuring out how to make that happen, listen to episode #472 of Thrive by Design to get your all-access pass to 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week.

xo, Tracy

PS: I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour.

It’s an even deeper look at what we cover in today’s episode — I’m going to walk you through a simple step by step process (with visuals!) on how to make money-making social media content that stands out, attracts high-paying customers in a fraction of the time most people spend on it.

If you know that the content and social media strategy for your jewelry business needs some TLC, this one’s for you. Click here to register for the master class: flourishthriveacademy.com/contentworkshop

Here are the resources mentioned in the show:

Erin Kandoll’s ‘Dreams Coming True’ video

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode 471: How Your Health Impacts Your Success with Tina Anderson May 07, 2024

When you’re healthy as an entrepreneur and business owner, it shows.

Your energy is on point. You’re focused and in flow. You’re happier, more productive, and more creative. But when our health takes a hit, our business suffers too. When you’re feeling sick or sore, your motivation and clarity take a dive too.

That’s why keeping yourself healthy and vibrant is a huge win when you are designing your jewelry and building your business.

Today, my dear friend Tina Anderson is on the Thrive by Design podcast, sharing her incredible expertise on the gut-brain connection.

Tina is the CEO of Just Thrive, an incredible supplement company that has changed my life.

(I’ll spare you the TMI version, but let’s just say my digestive system is MUCH happier since I started taking their probiotic a few years ago.)

Gut health is not the topic that usually springs to mind when people think about growing their business or optimizing their daily routine… but it has a huge influence behind the scenes on how you feel and perform every day.

That’s why, in this episode, we talk about…

Why gut health is about so much more than getting rid of the uncomfortable symptoms most people think of
Why taking care of your gut health goes way beyond having a happy digestive system and can transform your mood and mental health
How business owners and entrepreneurs can boost their immunity and daily performance by optimizing your gut health
How to figure out if your gut is unhealthy and what to do about it
The baby steps entrepreneurs can take to really support our health

If you’re struggling with brain fog, digestive troubles, fatigue, skin issues, this episode could be a game-changer for you.

Don’t miss this fascinating deep-dive conversation.

xo, Tracy

PS: Tina has generously offered all Thrive by Design listeners 20% off a 90-day bottle of Just Thrive Probiotic and Just Calm. Check out www.flourishthriveacademy.com/justthrive and use the code TBD (as in, Thrive by Design) at checkout.

Here are the resources mentioned in the show:

Just Thrive

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Supercharge Your Online Sales Challenge

Episode 470B: How to Know When You’re Done — And What to Do Next Apr 25, 2024

What are you done with?

To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — How to Double Your Sales in Half the Time, and How to Know When You’re Done — And What to Do Next.

Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change.

Asking what I was done with in my own ‘rock bottom’ moment back in 2008 started me on the journey to the life and business I have today.

I was 40, and in total shock after the recession crashed my business overnight, taking my confidence with it. The guy I’d been dating for 3 years ghosted me. I went on vacation with two girlfriends to Nicaragua and couldn’t afford to do everything they wanted to do, and then on top of it all I got stung by a stingray at the beach one day.

Ugh.

I’d had enough. I was so done being broke, being taken for granted, being afraid.

On that trip I realized that I had no choice but to start doing things differently.

I invested in coaching so I could get super clear about what I wanted from my business.

I quit dating people who didn’t truly care about me so I could make space for someone who did.

I stopped taking custom orders from people who were not going to pay me and focused everything on building an online platform for the people who would.

And in a few months, everything was different.

If you are so ready for everything to be different, I have an invitation for you.

Next week we are launching our last live season of Train Your Customers to Buy from You Online. We are closing enrollment on Monday 29th April, and classes begin Tuesday 30th.

If you’ve been on the fence about applying to TYC, this is your sign.

If you’re done missing time with your family, scrambling to make ends meet, and bending over backwards to make your business work, it’s time to make a change.

Be done with all that.

Listen to episode #470 and #470B of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time and How to Tell When You’re Done.

Then come back here and click here to apply to TYC: https://www.flourishthriveacademy.com/tyc/

Don’t miss this. This is your chance to make a real, lasting change that could be transformational for your life and business.

Here are the resources mentioned in the show:

Train Your Customers to Buy from You Online

Erika Lyremark on Instagram

The Daily Whip

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Train Your Customers to Buy from You Online program

Episode 470: How to Double Your Online Sales in Half the Time Apr 23, 2024

Today’s show is all about doubling your online sales, with a few simple strategies that always work.

But before we get to that, a quick message:

If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th.

TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell.

If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place.

Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — click here to find out more.

Now, back to the episode:

Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth.

One student, who will remin nameless, said this after she learned these strategies in one of our programs:

“I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.”

If you’re focused on being of service, you can get amazing results with the sales strategies we cover today:

Two slam-dunk strategies for increasing average order value on your website if you’re selling on a platform like Shopify (and the apps you can use to set them up automatically)

One thing you can do to significantly increase the sales coming in from in-person shows (it’s highly personalized and you can customize it in a bunch of creative ways)

How to invite people to buy from you again when they come to you via social media (hint: it works so well because it comes from a place of mindfulness and intention)

I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away.

This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner.

Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time.

Here are the resources mentioned in the show:

How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections

Episode #467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less with Chelsea Farmer

Episode #468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) with Alex Boxall

Episode #396: How Live Selling Transformed Her Online Jewelry Sales

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Erin on Instagram!

Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It! Apr 16, 2024

Is your jewelry business really just an expensive hobby right now?

If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you.

Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family.

She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program.

She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before.

In this incredible episode, Erin shares:

The one simple step she implemented as soon as the program started that kickstarted her new sales journey
The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC)
How Erin prices her jewelry (and why she can charge over four figures for a single piece these days)
The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them)

We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business.

I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story.

Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll.

Here are the resources mentioned in the show:

F&TA Bootcamp

Laying the Foundation

Train Your Customers to Buy from You Online

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Antoinette on Instagram!Your PRANA

Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth Apr 09, 2024

There are times in your jewelry business where you might have to take a hard pivot to get what you really want.

That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business.

When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares:

The conversation with the TYC coaches that gave her the confidence to try selling online and through wholesale
How she sold out ALL her products within the first two hours of a three-day show and then pivoted the ongoing demand into a crazy pre-order list
Getting her pieces into airports, art galleries and councils even though her process doesn’t follow a specific timeline
The crucial marketing strategies that are driving Antoinette’s online success

And there’s more (you know I love to go deep with my podcast guests) — how Antoinette decided that TYC was right for her (and not “just another coaching program”), and the inner shift that made her decide to turn down her dream retail location after moving online.

We also talk about building her confidence with pricing and negotiating with wholesale customers, and how Antoinette is now showing up in her business every day more authentically, more creatively and with more calm.

With the incredible results Antoinette got from TYC, we knew we had to have more of her in our world.

That’s why she’s going to be one of the student mentors on the program when it kicks off again on April 23rd. Yep — she’s going to be there to support our students who are making the shift towards selling online, getting out of the grind of live events, and figuring out how to thrive by design in their own business.

If you know already that TYC would change everything for you, like it did for Antoinette, earlybird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our other coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out — this is an awesome opportunity to save yourself a bunch of money while training your customers to buy from you online over and over and over again.

And if you want a taste of what to expect from the program, our free Supercharge Your Sales Challenge kicks off on April 15th. We’ll be challenging you to get into action and start making money in real time. If that sounds like the kind of push you need right now, you can sign up at www.flourishthriveacademy.com/supercharge.

Don’t miss this beautiful episode. It’s full of joy and I’m so psyched to share Antoinette’s journey with you.

Xo, Tracy

Here are the resources mentioned in the show:

Supercharge Your Online Sales Challenge

Train Your Customers to Buy from You Online

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Alex on Instagram - https://www.instagram.com/alexkathlyn/

Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) Apr 02, 2024

When was the last time you added 50, 100 or 200 new subscribers to your email list?

It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales.

And if you have no idea how you would pull those kinds of numbers at a live event, buckle up.

Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last Train Your Customers to Buy From You Online program https://www.flourishthriveacademy.com/tyc/. In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like:

Having so many people at her next live event that people had to come back the second day because her booth was too packed the first day…
How she added 200 people to both her email list and her SMS list
The must-have new offer that sold over 150 units…
Why her sales were up 191% compared to the same event a year earlier…

Alex also shares how TYC coach Andrea helped her figure out what to do with her 700,000 monthly views on Pinterest, the big personal transformation she experienced during TYC, and how she finally figured out the magic strategy for growing her business (and what it is!).

It’s incredible what just a few tweaks to your in-person sales strategy can do for your online business, and that’s why we are opening the Train Your Customers to Buy from You Online program https://www.flourishthriveacademy.com/tyc/ again in just a few weeks.

Early bird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out. https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com

And if you’re not sure if TYC is right for you just yet, check out the Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 15th (and it’s free!), so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge.

Don’t miss this episode. If you’re serious about growing your subscriber list, boosting your sales and getting out of the live event grind, this one’s for you.

Xo, Tracy

Here are the resources mentioned in the show:

Alex Kathlyn Accessories Website - https://www.shopaka.ca/

Join Us for Train Your Customers to Buy Online - https://www.flourishthriveacademy.com/tyc/

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716 to review the show on Apple podcast or your favorite platform - https://pod.link/1050430716
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show - https://pod.link/1050430716 wherever you listen to podcasts and on Apple Podcast https://podcasts.apple.com/us/podcast/thrive-by-design-business-and-marketing-strategy-for/id1050430716 for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram - https://www.instagram.com/flourish_thrive/

Follow @TracyMatthewsNY Instagram - http://instragram.com/tracymatthewsny

Follow Flourish & Thrive Facebook - https://www.facebook.com/FlourishThriveAcademy

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok - https://www.tiktok.com/@flourish_thrive

Follow @TracyMatthewsNY on Tik Tok - https://www.tiktok.com/@tracymatthewsny

Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less Mar 26, 2024

What would life be like if 80% of your customers came back to buy from your website again… and again… and again?

It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it.

Here’s a sneak peek of what we cover:

Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection
4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back
Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet
Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods)
How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand)

This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good.

If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge.

We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge.

This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/

Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!

xo, Tracy

Here are the resources mentioned in the show:

Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/

HorseFeathers Gifts - https://horsefeathersgifts.com/

‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/

Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge

Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/

Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

1. Click here https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716 to review the show

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram - https://www.instagram.com/flourish_thrive/

Follow @TracyMatthewsNY Instagram - http://instragram.com/tracymatthewsny

Follow Flourish & Thrive Facebook - https://www.facebook.com/FlourishThriveAcademy

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok - https://www.tiktok.com/@flourish_thrive

Follow @TracyMatthewsNY on Tik Tok - https://www.tiktok.com/@tracymatthewsny

Episode 466: What's Working in 2024 to Increase Your Website Traffic Mar 19, 2024

Want the best 2024 strategies to drive more traffic to your website and sell more online?

I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts).

I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics!

I talk about:

What you need to monitor constantly (so you don’t lose sales)
How to increase your conversion rate up to 30%
Using AI to enhance sales and customer service
More of the most effective ways to skyrocket sales!

Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers!

Join me on Thrive by Design for podcast episode 466!

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Learn More About Train Your Customers To Buy From You Online

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week Mar 12, 2024

How do you life-proof, recession-proof, and algorithm-proof your jewelry business?

Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales.

If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people.

I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!

I talk about:

Driving sales to your website in your sleep
Training your customers to buy from you online
Why you need to give customers a reason to shop from you online or you’re wasting your time and energy
More strategies to ensure your business isn’t “fragile”!

I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!

Join me on Thrive by Design for podcast episode 465!

Here are the resources mentioned in the show:

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Hidden Path Creative’s Website

Episode 464: How to Increase Your Perceived Value With Packaging Design Mar 07, 2024

Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?

To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design!

I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.

We talk about:

Why 72% of people buy because of packaging
Creating recognition and memorability with an unforgettable unboxing experience
Building brand awareness on a budget
More amazing tips to use your product’s packaging as a sales tool!

Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!

Join me on Thrive by Design for podcast episode 464!

Here are the resources mentioned in the show:

Hidden Path Creative’s Instagram

The Ultimate Product Party

Book a free Discovery Call

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode 463: The Enneagram And Your Business with Hillarie Kay Feb 29, 2024

How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success?

If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment!

I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive.

We talk about:

Deep diving inside yourself to work out kinks
Creating your dream team
Ditching burnout and decision fatigue
More ways this assessment will bring you ease and flow!

She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable.

Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business!

Join me on Thrive by Design for podcast episode 463!

Here are the resources mentioned in the show:

The Art of Growth’s Free Enneagram Test

Book a Discovery Call

The Enneagram Insitute’s RHETI Test

Hillarie Kay’s Instagram

Hillarie Kay’s Website

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers Feb 22, 2024

What if you’re not attracting the right customers?

If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in.

Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them.

In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand.

I talk about:

Misconceptions and mistakes that make messaging miss the mark
The secret to magnetizing repeat customers
Real reasons people buy (and why to stop competing on price)
More strategies to stop scrolls and skyrocket sales!

If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be!

Join me on Thrive by Design for podcast episode 462!

Here are the resources mentioned in the show:

Book a Discovery Call

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

The Ultimate Product Party

Episode #461 The Power of In-Person Events for Small Business Feb 15, 2024

Today we’re talking about the power of live events and how impactful they are for growing your small business!

For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made!

That’s how some of my best connections and friendships were formed!

I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business.

In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners.

We talk about:

Why this space is the first of its kind for product-based businesses.
Why you need to meet people in person (+ how to avoid getting left behind).
Why getting out of your comfort zone is crucial for your biz’s growth.
More gold on why in-person events are going to change your life!

I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled!

Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you!

Join me on Thrive by Design for podcast episode 461!

Here are the resources mentioned in the show:

Strategy Audit

Kitty Meow Boutique

Allison Carter Celebrates

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Ethical Metalsmiths Website

Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths Feb 08, 2024

We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing!

This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization.

I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy.

In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand!

We talk about:

Consumer behavior and why responsibly sourcing is a must.
How to gain resources, mentorship, vendors, and best practices.
How to join the activism.
More important info on creating a biz that loves the earth!

If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a member because they’re awesome.

Listen in for a candid talk on how to build a business that’s in alignment with your values of doing good to the earth and having a clear line of the supply chain!

Join me on Thrive by Design for podcast episode 460!

Here are the resources mentioned in the show:

Ethical Metalsmiths Instagram

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon Jan 30, 2024

Are you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers?

Then today is for you!

If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode.

Prepare to meet total badass, Estelle Vernon - a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul.

We talk about:

Being a jewelry fairy godmother.
Providing exceptional service that brings dream clients back.
Doubling her sales in one year.
More tips on making fewer mistakes and charging your worth!

In her seventies, she runs a wildly successful business that enables her to take a lot of time off while still fully expressing her creative flow.

Learn tips on how Estelle absolutely crushes it with her jewelry business and how she built a business that’s aligned most with what matters to her!

Join me on Thrive by Design for podcast episode 459!

Here are the resources mentioned in the show:

Estelle’s Website

Estelle’s Instagram

Estelle’s Facebook

Diamond Insiders

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch Jan 30, 2024

What if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap?

If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business!

The mother of a special needs son, a Reiki healer, and an energy worker, she built this jewelry business as a passion and is a graduate of our Laying The Foundation Program.

We talk about:

How she skyrocketed her social media following from 1,000 to nearly 30,000 in one year (without paid ads).
How she grew her sales by 5 times in a year.
The question you need to keep asking your audience.
More tips on pushing past limits and allowing yourself to be seen!

Once scared to be seen, she now runs an impressive, extremely successful biz and has retired her husband who now homeschools their special needs son.

Don’t miss today’s episode to learn life-changing advice for achieving mindblowing sales and creating the business of your dreams!

Join me on Thrive by Design for podcast episode 458!

Here are the resources mentioned in the show:

Nicole’s Website

Nicole’s Instagram

Nicole’s Facebook

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive Tik Tok01

Follow us on Tik Tok:

The ZERO to 6 Figure Jewelry Business Roadmap Masterclass

Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman Jan 25, 2024

Want to know how to quickly scale your jewelry hobby into a wildly profitable business and take it to that next level (even if you want to work part-time)?

If you’re ready to make a big impact this year while prioritizing what’s important in your life, then listen to this episode!

I’m interviewing Audrey Allman, who started her jewelry business after her sister died because her sister loved jewelry and she wanted to carry on that legacy.

We talk about:

The easiest customers to sell to.
Her top strategy for an insane 49% customer return rate.
The free, mindblowing tool she uses to magnetize clients to her website.
More tips on keeping clients around who love and adore you!

Learn how she’s grown her business in leaps and bounds by pushing past her fears and investing in her growth…and how that’s enabled her to make her money back within 2 weeks after every class she’s signed up for!

Join me on Thrive by Design for podcast episode 457!

Here are the resources mentioned in the show:

Audrey’s Website

Audrey’s Instagram

Audrey’s TikTok

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

The ZERO to 6 Figure Jewelry Business Roadmap Masterclass

EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea Jan 23, 2024

Today’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income!

Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figures, and beyond (especially if you just want to work part-time)!

If you’re someone who is thinking about starting a jewelry business, you want to develop a robust side hustle, or you’re ready to go big or go home (which, funny enough - you can do ALL this from home), then you are going to LOVE this episode!

I’m interviewing two of my favorite people in the world who are also two of our killer coaches here at Flourish and Thrive, Dawn DiGesare and Chelsea Farmer!

We talk about:

3 things key to the success of your side hustle.
Why visual branding is crucial.
How Chelsea has an epic 89.9% return customer rate.
More amazingness that will boom your side hustle biz!

These two women are remarkable not only in their businesses and in what they’ve created for themselves with their jewelry brands but they’re going above and beyond to support you so you can build your dream business and income on your terms!

Tune in to learn what growing a successful 5 or 6-figure side hustle actually looks like.

Join me on Thrive by Design for podcast episode 456!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald Jan 18, 2024

Do you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time?

If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview!

In the latest episode of the Thrive by Design Podcast, I’m chatting with a very special guest, Blythe MacDonald, who walks you through how she’s more than doubled her sales in the last year while being a full-time stay-at-home single mom.

The founder of Monarch & Magpie, she creates cruelty-free upcycled jewelry for conscious consumers, and she’s able to donate 3% of her profits to a charity that’s nominated by her community of buyers and followers!

We talk about:

The secret to scheduling it all in.
Top tips for massive transformation.
Yoda-like advice for pushing past fear.
More golden nuggets on how to accomplish BIG things with limited time!

On top of that, if you’re trying to raise young kids while building your business, you’re going to be incredibly inspired today, because it shows that anything is possible for you!

Let’s dive into this amazingly uplifting episode - it’s going to light a fire in you!

Join me on Thrive by Design for podcast episode 455!

Here are the resources mentioned in the show:

Blythe’s Instagram

Blythe’s Facebook

Blythe’s TikTok

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee Jan 16, 2024

Want to know how a new mom built a massively successful jewelry business during “nap time”?

If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time.

I totally get that…

But what if you could build your business during naptime…or in just an hour or two a day?

That’s why I’m interviewing my special guest today, Paige Barbee, a busy mom with a retail store called Paige Barbee Jewelry in Nashville, Tennessee, who is making waves in the jewelry world.

We chat about how she:

More than doubled her total sales last year while working less.
Increased her online sales by more than 35%.
Sends emails that work wonders to get people to buy from her.
Uses marketing strategies that have produced dynamite results!

A graduate of our Laying The Foundation Program, Paige prides herself on designing jewelry that has meaning for the wearer and shares how she’s made an incredible impact and income while working less (and how you can too)!

Let’s dive in - I can’t wait for you to soak up her unbelievably inspiring insight and tips!

Join me on Thrive by Design for podcast episode 454!

Here are the resources mentioned in the show:

Paige’s YouTube

Paige’s Instagram

Paige’s Website

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Ellie on Instagram!

Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett Jan 11, 2024

In the latest episode of the Thrive by Design Podcast, I chat with business owner Ellie about how she transformed her business from foundling to flourishing with our free bootcamps and courses!

Despite a traumatic brain injury, she’s become a powerful force and catapulted her business into success. If you’ve ever wondered what concrete steps you should take to make your business flourish (without spending money), then stay tuned!

We’ll chat about how she:

Gained resources that worked when other options didn’t.
Found guidance that spurred real results.
Why the Facebook group gave her a huge edge
More inspiration and tips to take your jewelry business to the next level!

I’m so excited for you to meet someone who, despite so many obstacles, has persevered and made her dream business a reality. Tune in now to gather inspiration and wisdom!

Want the full scoop? Listen to Thrive by Design podcast episode 431 now!

Here are the resources mentioned in the show:

Sonder Adornment LLC

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry Brand Jan 10, 2024

Want to know the 14 key milestones you need to grow a successful, sustainable business past that 6-figure marker?

The thing is, these milestones will help you uplevel your business and start the year off with a bang no matter what size your business or your goals are.

Whether you want to have several 7-figure businesses, a 6-figure business, or make a couple of hundred or thousand dollars a month to help take your family on vacation or send your kids to school, I got you!

I talk about:

Tips to avoid getting audited by the IRS.
How to make sales every single week.
How to create a brand that magnetizes dream clients.
And other milestones vital to being wildly successful.

This super short episode gives you a high-level picture of things you should be looking at as you’re scaling - so nothing slips through the cracks.

Join me and grab a notepad to write down these milestones that will make a world of difference in your business (I promise)!

Join me on Thrive by Design for podcast episode 453!

Here are the resources mentioned in the show:

The Collective Mastermind

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024 Jan 02, 2024

Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again?

The new year is just a great time to create a fresh start and uplevel everything in your business!

In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting.

I talk about:

How to make your product pop (and why you might not be charging enough).
How to revamp your messaging (and get some of my go-to tools for free).
How to create a brand personality with pizzazz (and why faceless brands are dying).
More ways to position yourself to stand out from other jewelry businesses!

I get that you might be time-strapped and don’t have a lot of time to work on this - so here are time-savvy ways to make your brand makeover for 2024 incredibly impactful!

Join me as I dive into 5 fun ways to stand out in a saturated jewelry market and create a desired brand!

Join me on Thrive by Design for podcast episode 452!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #451: Building Unbreakable Wealth With Mike Brown Dec 28, 2023

Is your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue?

I love talking about things that are holding you back from becoming wildly successful!

In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pilot, and the founder of Unbreakable Wealth.

We talk about:

The number one thing stopping you from taking your wealth to the next level.
The four magic numbers that will make or break your success.
How to heal your relationship with money and stop feeling so stressed all the time.
More tips on how to build unbreakable wealth!

He tells you how to change the habits preventing you from creating wealth in your life and how to bridge the gap between wealth and freedom!

Join us to learn financial strategies to break free from your limitations and how to accelerate your wealth-building journey!

Join me on Thrive by Design for podcast episode 451!

Here are the resources mentioned in the show:

Mike’s Instagram

Mike’s Website

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

The Jewelry Business Owner’s Growth Guide

Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business Dec 21, 2023

Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business

Want my 5 steps to manifest your dream jewelry business and make it happen in 2024?

In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet!

I talk about:

How to be confident you’re taking the right steps to get to your goals.
How to remove the things that are subconsciously keeping you from what you want.
My envisioning process that’s been proven to work.
Everything you should do right now to reach your next level next year!

No matter where you’re at, here’s how to create the business of your dreams in 2024. (Hint: It all starts with setting your intention and understanding where you want to go.)

Join me on Thrive by Design for podcast episode 450 as I talk about the exact process that I used to manifest a million-dollar company and my relationship!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

The Jewelry Business Owner’s Growth Guide

Episode #449: Using Failure As Fuel For Growth with Brad Pedersen Dec 19, 2023

Let’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy.

What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next?

In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective, especially if you need hope and encouragement.

We talk about:

How to become more powerful no matter what you’re facing.
Why you need struggles (that’s right).
How to get your confidence back and move past shame.
More ways to turn your problems into success!

After walking through the fire and coming out even more successful on the other side, he talks about how he overcame going through bankruptcy and, more importantly, how he dealt with the emotions that come with it.

The author of a book called Startup Santa, an award-winning entrepreneur, an angel investor, and an all-around badass, Brad uncovers how to navigate challenges in your business and continue growing year after year.

Listen to episode #449 of Thrive by Design - Using Failure As Fuel For Growth with Brad Pedersen.

Join us to learn how to use your beliefs, struggles, and failures as a launch pad for something so much bigger!

Join me on Thrive by Design for podcast episode 449!

Here are the resources mentioned in the show:

Brad’s Book

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #448: How to Build More Confidence as an Artist with Miriam Schulman Dec 14, 2023

Ready to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business?

Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck!

In the latest episode of the Thrive by Design Podcast, I chat with Miriam Schulman who is the brilliant author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity - and she tells you exactly what’s holding you back and how to change that today.

Her Passion to Profit Framework gives you the strategy to become wildly profitable in selling your offerings - without waiting any longer.

Miriam makes everything crystal clear so you stop procrastinating and start taking the steps to grow and uplevel your dream biz today.

Join us to learn the five elements that will make you amazingly successful as an artpreneur!

Join me on Thrive by Design for podcast episode 448!

Here are the resources mentioned in the show:

Miriam’s Website

Miriam’s Instagram

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key Dec 07, 2023

Did you know that if you believe it, you can achieve it?

In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today, Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing.

Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicament does not determine your destiny”.

Lia shows you how to always find the light within yourself and how all things are possible. She’s living proof of shattering glass ceilings as she built a wildly successful business that’s been featured on QVC, Oprah’s Favorite Things, and so many more places!

We talk about:

The secrets of connecting to your customers and selling on a whole new level.
How to overcome adversity and not let your circumstances determine your future.
How to get yourself out of a funk and find joy when you’re not feeling it.
More inspiration you’re going to love!

You are going to love her.

Join me as I talk with one of the most joyful people that I’ve ever spoken to! Her words of wisdom and advice on how to persevere with joy will forever change your perspective (and business)!

Join me on Thrive by Design for podcast episode 447!

Here are the resources mentioned in the show:

Lia’s Website

Lia’s Personal Instagram

Lia’s Business Instagram

The Collective Mastermind

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #446: Publicity and Your Jewelry Brand with Renee Warren Nov 30, 2023

Are you ready to think outside of the box and discover different ways to get in front of your target audience with public relations?

I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business.

Here’s the thing - the way that we get exposure for our jewelry brands has changed and the old-school way of pitching print magazines is not really a thing anymore.

PR these days is a lot more about your experiences and how you're getting in front of the right audience with the people that you’re either talking to or connecting with who are promoting your brand.

That’s why Renee dives into how you can do this and some of her favorite ways for jewelry business owners to get into the press!

Renee is awesome not only because of her life-changing expertise but also because she is a busy mom who is doing a lot of things in the world and making an impact, so the wisdom she shares is incredibly important for any busy woman who wants to get her business in front of more people.

She’s here to help you build confidence and authority and gain the industry recognition and media exposure that you deserve!

You’re going to love this episode!

Join me on Thrive by Design for podcast episode 446!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

The Collective → A Mastermind for High-Achieving Jewelry Business Owners Who Are Up to Big Things

Episode #445: The Power of a Mastermind Group Nov 28, 2023

Did you know that masterminding will change your business and life forever?

Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level.

In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know and coached) to create more wealth, a more profitable business, and more freedom.

We talk about:

How I took one of my past businesses from $300k in revenue to a 7+ figure brand in 3 years.
How mentorship helps you stay the course and make more money than ever before.
Why not investing in myself during my first business was a HUGE mistake.
More ways in which mentorships uplevel your life and business!

Fast forward to today, and I look at investment in mentorship as an investment in my future and business’s growth…

Because my first mentorship turned out to be one of the best decisions of my life. It was a profound experience that opened my eyes to all of the possibilities of what I could potentially do.

So join me as I dive into why masterminds are so incredibly powerful and how they will give you tools you might not even realize you need!

Join me on Thrive by Design for podcast episode 445!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

My Inner Circle Mastermind

Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth Nov 21, 2023

Today is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract.

Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball.

Do you know what I’m talking about?

The thing is, we’re human, and sometimes bad things happen to good people who are doing everything right.

As a business owner, you’re going to face challenges every single week in your business, and there will be times when you come up with negative self-talk because of the hardships you’re facing (we all struggle with it).

In the latest episode of the Thrive by Design Podcast, that’s exactly why I talk about how to put a spin on gratitude and be grateful for everything that’s happening to you - even when it’s not so fun at the time.

Because, even though it definitely doesn’t feel like it, your obstacles are taking you to the next level in your business and growth.

So how do you transform that crappy energy into a positive vibe or feeling of gratitude?

I’m excited to share some tangible advice on how to embrace challenges as a path to growth!

Join me on Thrive by Design for podcast episode 444!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #442 Bonus: Breathwork Meditation With Zach Rehder Nov 16, 2023

Today my friend Zach Rehder is giving you an on-demand tool to use whenever you need a little grounding for yourself and your business!

In this bonus episode of the Thrive by Design Podcast, Zach walks us through a beautiful breathwork meditation!

Be sure to keep this short and simple session on hand for when you ever need to step back and take a few minutes to relax and reset!

It helps you:

Hone in on an area of your life or business you’d like to change right now
Let go of control and open space to let in healing
Let go of stress, burdens, and overwhelm you’re carrying
Focus on what your business is inviting you to feel

I recommended that you do this at a place where you can let go of everything for a few moments and even close your eyes - so not while you’re focusing on something else that needs your attention.

Join me on Thrive by Design for podcast episode 442’s bonus!

Here are the resources mentioned in the show:

Zach’s Website

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #443: 5 Must-Read Money Mindset Books Nov 09, 2023

In today’s episode, we’re switching things up! We dive into an incredibly important topic - how every business owner needs to uplevel their mindset when it comes to money, once they hit their next level of growth.

The thing is, we all have a glass ceiling that we eventually hit. When we hit an upper limit, we sometimes do things to self-sabotage or something explodes in our life and our business. That’s why mindset work is vital. Every one of us will face times when we need to break through our glass ceilings to get to the next level.

This is so close to my heart because this topic has been coming up a lot lately in our community. So many are struggling with their mindset around money, and it’s literally keeping them from growing.

As I thought about this, I started looking at the goldmine of books in my Audible library on money mindset. So today is all about inviting you to binge-read them with me right now! I promise they’ll help you grow in ways you never thought possible and change the whole way you approach making and thinking about money.

I can’t wait for you to join me as I dive into the top 5 amazing money mindset books that have changed my life!

Join me on Thrive by Design for podcast episode 443!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #442: How to Be a Better Friend to Your Business with Zach Rehder Nov 08, 2023

What do you do when you’re out of alignment with your biz and trying to get it to do something it’s not meant to do?

In the latest episode of the Thrive by Design Podcast, I chat with my dear friend, Zach Rehder, who is a breathwork facilitator, intuitive healer, and an amazing soul who works with deep trauma. He’s helped me through some of the hardest moments of my life when I was in a deep state of burnout.

Understanding how to navigate when you’re at odds with your business and caught in the middle of a toxic relationship with it will make or break your business and goals!

We talk about:

What you need to change before you can show up differently.
How treating your business like a tool is holding you back.
Why you should embrace discomfort as often as possible.
More wisdom that saved my own business!

Today’s episode is incredible because Zach walks you through the very same process that he put me through! Get ready to become BFFs with your business so that you can do the things that you’re supposed to do with it.

If you’re considering burning your business down, listen to this episode as soon as possible - it will change everything. Chances are that you just need to change a few things or show up differently!

Join us if you’re overwhelmed and burnt out with your business, or even if you’re unsure where to take it next. I know from firsthand experience that his wisdom will change your life!

Join me on Thrive by Design for podcast episode 442!

Here are the resources mentioned in the show:

Zach’s Website

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #441: 7 Key Takeaways From My Momentum + Mastermind Retreat Oct 31, 2023

Ready to create financial freedom, flexibility, wealth, and space in your life to do those things you want to do?

In the latest episode of Thrive by Design Podcast, I talk about the takeaways from my Momentum + Mastermind Retreat. These takeaways created a huge shift in me over this weekend. I feel very relaxed and grounded - like anything is possible and opportunities just keep flowing in!

These are life-changing for you as well if you’re up to big things and ready to grow, scale, optimize your business, live your best life, and do all things.

I talk about:

Why resistance forces out abundance.
How we find magic when we deal with the hard stuff.
One of the most powerful tools in abundance and manifestation that I use.
More takeaways to truly change your life and business!

If you’re ready to fully embrace the highly creative person you are and really get to the next level in your business, make time for today’s episode because I promise you we are unearthing golden game-changers for you.

Join me as I uncover where the magic really lies! Let’s align your business with your personal goals so that you’re living your dream life!

Join me on Thrive by Design for podcast episode 441!

Here are the resources mentioned in the show:

Inner Circle Mastermind

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #440: Style Magnetism: Elevate Your Brand and Build Trust With Your Signature Style with Chellie Carlson Oct 25, 2023

Are you ready to create style magnetism for your brand?

In the latest episode of the Thrive by Design Podcast, I chat with Chellie Carlson - a transformational wardrobe stylist who revolutionizes your closest and confidence so you can reveal your most aligned and empowered self!

We dive into how to play a bigger game and stop hiding behind what you currently have.

She hones in on how to show up in the world, attract your perfect customers, and up-level as a business owner, entrepreneur, and someone who is doing great things.

We talk about:

How to build trust through your wardrobe.
Why dressing better enables you to make more money.
How to dress for the life you want to create.
More tips for building a wardrobe that teaches others how to treat you!

Today is all about what you need to shift in order to elevate and how to dress your brand and magnetize your clients with your style! Is it time to show up differently to your customers and step into the life you want to live?

I can’t wait to deep-dive into releasing things that may be keeping you small so you can rise into a higher vibration and your next level!

Join me on Thrive by Design for podcast episode 440!

Here are the resources mentioned in the show:

Chellie’s Instagram

Chellie’s Website

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Episode #439: How to Use AI Without Getting Sued For Plagiarism and Copyright Infringement Oct 17, 2023

Do you know how to protect yourself when using AI (and how to protect your work from others using AI)?

In the latest episode of the Thrive by Design Podcast, I chat with my good friend Lisa Fraley, a legal coach. She talks about how to steer clear of the plagiarism, stealing, and copyright and trademark infringement accusations that are happening around AI and tools such as ChatGPT right now.

She gives crucial, need-to-know tips on protecting yourself and your business!

We talk about:

How to protect yourself from getting sued.
How to protect your own work from others trying to take ownership of it.
The key to ethically creating content on AI.
More tips to keep you from being sued or having your work stolen.

Don’t put off watching today’s episode because protecting yourself from getting sued isn’t something you want to put off learning about, trust me! None of us want to unknowingly plagiarize something, borrow someone’s copyright, or use a trademark that we’re not supposed to and as a result risk getting sued!

Learn the steps you should be taking right now to stay safe and be smart when selling jewelry and other products online!

Join me on Thrive by Design for podcast episode 439!

Here are the resources mentioned in the show:

Lisa Fraley’s Website

Lisa Fraley’s Instagram

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Auguste’s Smartphone Jewelry Photography Bootcamp

Episode 438: How to Take Incredible Branded Photography With Your Smartphone with Auguste Chocianaite Oct 11, 2023

Want to use amazing branded photographs to take your business to the next level, regardless of where you’re at?

In the latest episode of the Thrive by Design Podcast, I chat with Auguste Chocianaite - a wildly successful jewelry brand photographer who shares how to start attracting higher-paying customers with amazing branded photography!

The best part? She gives step-by-step easy tips on how to do beautiful jewelry photography yourself and save money!

We talk about:

The key components of every jewelry photograph to make it sell.
Photography red flags that chase away customers!
One of her secrets to increasing sales conversions by 34%!
More easy tips to make your branding pop!

Today’s episode is huge because if the images you’re taking of your jewelry don’t have a branding backbone, you can’t create photographs that sell your jewelry to your clients.

I’m so excited for you to soak up game-changing wisdom and techniques for taking your jewelry business to the six or seven-figure route!

Join me on Thrive by Design for podcast episode 438!

Here are the resources mentioned in the show:

Free Strategy Audit

Auguste Chocianaite’s Website

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

EP437: How to Partner with a Manufacturer to Grow Your Jewelry Company with Jennifer Carey Oct 05, 2023

Join us in this episode of Thrive by Design as we dive into the inspiring journey of Jennifer Carey, a fourth-generation jewelry maker and valued member of the Flourish & Thrive community.

Jennifer and her husband used to craft beautiful jewelry pieces from their garage, hustling day and night to meet demand. But the handmade jewelry grind took its toll, leading to unexpected challenges when Jen fell ill, and they had to close shop. The good news? This story has a happy twist!

Jennifer is now part of Riyalto, where she helps jewelry designers tap into the manufacturing powerhouses used by industry giants like Tiffany and David Yurman. With Riyalto, smaller brands and makers benefit from lower pricing and minimums, opening new doors for their creativity.

We'll explore why it's so tough for designers to let go of the manufacturing process and how Riyalto bridges the gap. When you're handcrafting everything, time becomes a limitation, and it's challenging to find help that fits your needs. That's where Riyalto comes in as your jewelry-making ally.

Think of Riyalto as your jewelry manufacturing matchmaker. Jennifer, with her background in the jewelry business, understands the struggles faced by smaller brands that don't require massive quantities. The common misconception that you need a huge order volume is shattered with Riyalto's help.

Their technology-driven platform provides transparency throughout the manufacturing process, so you're never left in the dark. When you partner with Riyalto, you gain a dedicated team, complete with an account manager or jewelry professional. They handle all communication with CAD designers, merchandisers, and buyers, ensuring your project's success.

Don't let time or skill constraints hold you back from reaching new heights in your jewelry business. This episode is a must-listen if you're hungry for growth. You don't have to navigate the journey alone – tune in now and explore how Riyalto can empower your creative vision!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Apply for Laying the Foundation

Episode 436: What Every Jewelry Brand Needs to Know About Instagram SEO Sep 28, 2023

Discover the hidden potential of Instagram SEO! Join us for episode 436 of the Thrive by Design podcast as we dive into the world of SEO, shedding light on its transformative role in expanding your reach and growing your audience, particularly on Instagram.

Explore the uncharted territory of Instagram SEO, where we unravel its significance in boosting visibility and discoverability through the platform's search bar. It's not just about Google anymore. Instagram SEO's ranking factors, including relevance, user activity, and search results, are paramount for engagement and growth.

In this eye-opening episode you’ll discover how to enhance your discoverability on Instagram, harness Instagram's advanced settings for SEO and tap into the art of crafting winning captions to captivate your audienc

When you invest time in researching keywords and devising an SEO-focused content strategy, your audience, email list, and sales will skyrocket!

Tune in to podcast episode 436 today to learn how to leverage the power of SEO and elevate your jewelry company's visibility on Instagram.

Your journey to social media success starts now!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Stephanie on Instagram!

Episode 435: How She Prepared For and Won the 7500K Halstead Grant for Her Jewelry Business with Stephanie Howell Sep 26, 2023

Join us for an inspiring podcast episode with Stephanie Howell, the founder of S Howell Studios. Stephanie's jewelry creations are inspired by the beauty of the natural world, encouraging us to find wonder in life's simplest moments.

Stephanie's journey into jewelry-making began in college, and her love for the craft eventually led her to launch her own jewelry business. Today, she shares her story of how she used the knowledge gained from Flourish & Thrive Academy's Laying the Foundation program and the Thrive by Design podcast to secure the prestigious Halstead Grant, even after her third attempt.

Discover how Stephanie's pursuit of success in her jewelry business led her to seek out valuable resources like the Thrive by Design podcast and Laying the Foundation. She learned the importance of structuring her business to align with her life goals, including achieving a balance between financial freedom and time.

Stephanie's journey to winning the Halstead Grant spanned three attempts, with each round teaching her valuable lessons. She used feedback from Halstead to make improvements and ultimately secured the grant in 2023. The key to her success came from everything she learned in Laying the Foundation, coupled with guidance from mentors and peers.

Stephanie emphasizes that Laying the Foundation played a crucial role in her journey, helping her identify her ideal client, craft a brand story, and develop a strategic approach to her business. Without this foundation, she likens her business to a house without a solid structure.

As a parting word of advice, Stephanie encourages fellow designers to invest in their education, stay organized, and not let financial concerns hold them back from pursuing their dreams. She believes that the knowledge gained from programs like Laying the Foundation is an invaluable investment that pays off quickly.

Stephanie Howell's journey from a jewelry enthusiast to a Halstead Grant winner is a testament to the power of education, determination, and a solid foundation. Her success story serves as an inspiring reminder that with the right knowledge and support, any dream is within reach. Tune in to this episode for more insights and inspiration.

Here are the resources mentioned in the show:

Apply for Laying the Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Checkout Kristine’s Website

Episode 434: Jewelry with Impact: Creating a Legacy Jewelry Brand with Kristine Jenson Sep 21, 2023

Do you want to create a legacy brand that magnetizes dream clients and touches lives all over the world?

In the latest episode of the Thrive by Design Podcast, I chat with Kristine Jenson, a very special jewelry business owner, who shares her powerful story. Her breathtaking brand celebrates nature’s beauty, shares the legacy of her beloved niece, and impacts people around the world.

Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your brand.

We talk about:

How to make a cohesive brand that booms.
How stopping trying to please everyone will work wonders.
How she sold 90 pieces of jewelry in a few hours.
More tips about how to quantum-leap your growth, like her!

Kristine shares tips on how she got her dream customers to start buying a lot more from her, increased her return customer rate by 76%, and so much more!

If you want to build a captivating brand that ignites other lives and spreads a message with purpose, don’t miss this episode!

Tune in now to Thrive by Design for podcast episode 434!

Here are the resources mentioned in the show:

Devon’s Legacy

Follow Jenson Natural Jewelry on Instagram

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Rickson on Instagram

Episode 433: From Burnout to Bliss: How She Reinvigorated Her Passion After 17 Years with Rickson Sharkey Sep 19, 2023

Is burnout keeping you from success, joy, and fulfillment?

In the latest episode of the Thrive by Design Podcast, I chat with Rickson Sharkey - a seasoned and talented jewelry designer who shares about how she went from stuck in burnout to flourishing and thriving more than ever - financially, mentally, and personally.

Her tips about getting back into a space of bliss and alignment are absolute gold.

We talk about:

How to find joy in your business again, because then the real magic happens.
What you need to release in order to move forward with momentum.
How she sparked the magic that led to her first 5-figure sale.
More tips about how to not build your business the hard way!

You’ll learn something we all need to hear - how to propel yourself past a really difficult time and step out of your own way so you can create a business and life you’re in love with.

I know this episode will provide you with more clarity about what you really need to do to reignite your spark and run towards your dreams at full force!

Join me on Thrive by Design for podcast episode 433!

Here are the resources mentioned in the show:

Checkout Rickson’s Website

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Double Your Audience Bootcamp

Episode 432: How to Step Up and Play a Bigger Game This Holiday Season Sep 14, 2023

In the latest episode of the Thrive by Design Podcast, I chat about stepping up and stepping out in your jewelry business. It’s time to gain beautiful momentum and play big this holiday season.

Today’s episode is gold because I dive into amazing takeaways from a powerhouse women’s event that I recently went to. It’s time to stop excuses and self-sabotage and start expanding your audience, getting more visibility, and growing your sales.

We’ll chat about:

How to stop hiding behind your business.
Becoming aware if your actions are taking you towards your goal (or away from).
How “nos” are your superpower to become unstoppable.
More transformative tips to play a bigger game (than ever before).

I’m thrilled to share incredible tips, tools, and my own realizations from brilliant speakers dedicated to helping you step up and play it big instead of play it safe.

What to learn more about my biggest takeaways that I’m implementing in my own business?

Listen to Thrive by Design podcast episode 432 now!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Double Your Audience Bootcamp

Ep 430: 7 Ways to Increase Your Exposure + Visibility for Jewelry Brands Sep 07, 2023

With the holidays right around the corner, it’s vital to understand how to help more of your dream clients find you. Here’s 7 different ways to increase your visibility and attract a bigger audience.

So if you want to magnetize more people to your brand, make sure that you don’t miss today’s episode! We dive into getting your business more visible and becoming even more profitable.

These are the tip of the iceberg of juicy tips that we touch on. Start implementing them as soon as possible!

We discussed:

How to Be Savvy With Your Social Media Learn how to get even more of your content in front of people and create a stronger community of dream followers.

How to Create Wildly Effective Brand to Brand Collaborations Understand the different powerful partnerships you can form that will keep giving.

How to Get Media and Publicity Get your brand more visibility and validity in the eyes of your perfect customers.

Four More Specific Strategies Get in front of more people and gain traction - right now.

Want all the juicy deets? Tune into Thrive by Design podcast episode 430 now!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

EP 429: How Do I Market My High End Jewelry to My Target Audience? Aug 31, 2023

What do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry?

If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how.

You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can find people who can afford her high end pieces.

We discussed…

Get in front of people with money and discover how to open new doors and create opportunities for yourself.
Do market research on your competitors so you can hone in on exactly who is looking for what you offer.
Find opportunities to host trunk shows and popups at the right events and in front of the right audience. Stop wasting your time on tactics that don’t work.
And so much more!

Ready to seriously change the way you approach marketing your high end products by focusing only on what works? Tune into Thrive by Design podcast episode #429 now!

Here are the resources mentioned in the show:

Desiredbrandeffect.com/chapterone

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Emy Oikawa on Instagram!

Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers? Aug 24, 2023

In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products.

She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person?

In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering.

We’ll chat about how to:

Know if you have only one dream client or need to market to many.
Be cautious about overdoing it with your offerings.
Avoid overcomplicating different avatars.
More juicy tips on how to market multiple products to your dream client/clients!

You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question about how many dream clients her assorted offerings should have is an essential one to analyze.

Want the full scoop? Tune into Thrive by Design podcast episode 428 now!

Here are the resources mentioned in the show:

Get Chapter One of The Desired Brand Effect Book

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Angeli Yara on Instagram!

Ep 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences? Aug 17, 2023

Ever wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website.

You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups.

We discussed…

How to Segment Your Email List Like a Pro Discover the power of tailored content by creating separate email lists for each audience. We'll talk about the importance of list segmentation, making every customer feel uniquely valued.

How to Craft Your Website with Precision Why it is essential to design dedicated sections for each audience and create crystal-clear subpages. Learn how clarity elevates the user experience, guiding visitors seamlessly to their desired destinations.

How to Show Up on Instagram with Brilliance Master the art of dual profiles—one for each audience. My strategy involves creating content that resonates with both audiences and savvy cross-promotion. Build strong connections and remember clarity trumps confusion.

How to Prioritize User Experience Invest in a pro designer with experience in personal branding. They'll ensure your website effortlessly showcases your offerings and captures your brand essence.

And so much more!!

Want the full scoop? Tune into Thrive by Design podcast episode 427 now!

Here are the resources mentioned in the show:

Get Chapter One of The Desired Brand Effect Book

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Apply for Train Your Customers to Buy Online

EP426: 5 Ways to Use ChatGPT and Other AI Tools For Social Media Growth with Blair Kaplan Venables Aug 10, 2023

If you've been curious about harnessing the potential of AI to enhance your connections and speed up content creation, you're in for a treat with this episode!

Join me as I sit down with Blair Kaplan Venables, the founder of Blair Kaplan Communications and the Global Resilience Project.

Back in 2008, when she was just 23 years old, Blair took a daring leap, leaving her job at Lululemon to venture into the world of entrepreneurship. During a time when social media marketing was still in its infancy, Blair saw the potential for her public relations business, paving the way for an extraordinary journey ahead.

Fast forward 15 years, and Blair continues to blaze a trail, guiding her entrepreneur clients to become thought leaders and leading experts using social media as a platform. Through her group and 1:1 coaching, she empowers them to elevate their social media skills, craft compelling stories, and establish themselves as authoritative voices in the online sphere.

As the world embraces AI, Blair recognizes its incredible power in content creation. During our conversation on episode 426 Blair shares her favorite AI tools, including Chat GPT, and provides 5 invaluable tips on effectively using AI for social media and blog content creation.

Don't miss out on this amazing episode with Blair Kaplan Venables, where she shares her expertise and experiences on how to leverage the power of AI to craft compelling content and build authentic connections with your audience!

Here are the resources mentioned in the show:

Follow Blair Kaplan Venables on Instagram!

Blair Kaplan Communications

The Global Resilience Project

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Apply here for Train Your Customers to Buy Online

EP425: How 4 Designers Hit BIG Goals in Just 90 Days Aug 03, 2023

In Episode 425 of the Thrive by Design podcast, we have the pleasure of introducing four extraordinary jewelry designers who have achieved remarkable success within just 90 days after joining us for Train Your Customers to Buy Online 12-week sales accelerator.

You’ll meet Erin Kandoll from Twisted Ginger Jewelry, Karla Hackman from Karla Hackman Designs, Elizabeth Cline from Shop Dreamers of Dreams and Hannah Kim from By Hannah Design.

These four designers share a common goal—to achieve unprecedented growth in their online sales. They’re all part of our Flourish & Thrive community and recently graduated from the Train Your Customers to Buy Online (TYC) 12-week sales accelerator.

In this episode, we dive deep into their journeys, the challenges they faced, and the transformative impact TYC had on their lives and businesses.

Each of them will open up about what was working for them and where they needed help to take their online sales to new heights. You'll hear firsthand accounts of how TYC's unique approach helped them overcome overwhelm, stay focused, and drive remarkable results.

So, get ready to be inspired by the stories of Erin, Karla, Elizabeth, and Hannah as they share their triumphs and how they harnessed the coaching and mentorship they found in TYC to reshape their businesses.

Whether it's leveraging email and SMS lists, mastering live selling on Instagram, optimizing websites, or adopting a visionary mindset, these designers have discovered the keys to unlocking success in the jewelry industry.

Tune in now to hear their authentic and honest journeys, and witness how they turned their dreams into reality with TYC!

Here are the resources mentioned in the show:

Follow Erin Kandoll on Instagram!

Follow Karla Hackman on Instagram!

Follow Elizabeth Cline on Instagram!

Follow Hannah Kim on Instagram!

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Alex on Instagram!

EP424: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) Aug 01, 2023

In this captivating episode of the Thrive by Design podcast, we sit down with the brilliant jewelry designer Alex Boxall, the creative force behind Alex Kathlyn Accessories. Join us as we explore Alex's inspiring journey, from childhood creativity to building her online business and embracing newfound confidence.

Rediscovering Her Passion and Navigating Challenges

Alex's love for crafting jewelry began early in life, making friendship bracelets and wire-wrapped rings for her mom. When she launched her brand, Alexandra Kathlyn Accessories, in 2014, it was born out of necessity after facing job uncertainties in a small town with limited opportunities.

An Unintentional Hiatus

Alex dedicated herself to growing her business from 2014 to 2018, using in-person shows as her primary channel and supplementing with online sales. However, after becoming a new mom, she realized she couldn't give her best to both roles. Scaling back her business to part-time allowed her to focus on her family. Then, life threw her a curveball with the pandemic, leading to an unintentional three-year hiatus.

Elevating Her Online Business with Flourish & Thrive Academy

Determined to succeed, Alex joined Flourish & Thrive Academy's transformative program, Train Your Customers to Buy Online. This pivotal decision marked a turning point in her journey, propelling her to take bold and consistent action toward her goals.

Armed with the strategies she learned in TYC, Alex attended a two-day market, using her newfound confidence to ask people to join her VIP List. Her results were astounding:

Added 200 new email and SMS subscribers to her list
Saw a remarkable 191% increase in sales compared to the previous year
Created a compelling new offer and sold over 150 units

TYC's magic lies in its actionable approach and accountability, encouraging designers to stop procrastinating and take consistent action.

If you’re feeling inspired by Alex's journey, I promise you’re going to be even more inspired when you listen to this episode. Tune in now for insights and wisdom from an exceptional jewelry designer on her path to massive success.

Here are the resources mentioned in the show:

Alex Kathlyn Accessories Website

Join Us for Train Your Customers to Buy Online

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Prickly Cactus Jewels on Instagram!

EP423: Transforming Your Creative Funk Into Your Best Year Ever with Donnette Roberts Jul 27, 2023

Have you ever found yourself stuck in a creative funk with your jewelry business? We've all been there! As creative entrepreneurs, rough patches of overwhelm and burnout can hit us unexpectedly, leaving us wondering how to keep the business going.

In Episode 423 of the Thrive by Design podcast, get ready for an inspiring story that'll hit home for many of you. Join us as we dive into the journey of jewelry designer Donnette Roberts from Prickly Cactus Jewels. She faced burnout despite having a successful end-of-year show and considered giving up. But instead of throwing in the towel, she harnessed her analytics skills and joined us for our 12-week accelerator program: Train Your Customers to Shop Online (TYC)

If you're feeling down about your business, like Donnette, her story might just be the inspiration you need to keep going! Discover how she transformed her creative funk into a thriving business with the help of TYC. Donnette's results were mind-blowing, with her online sales soaring by 112%, her average order amount increasing by 50%, and her returning customer rate improving by 33%.

So grab your headphones and tune in to Episode 423 of Thrive by Design to learn how to overcome burnout and reignite your passion for your jewelry business. You won't want to miss this one!

Here are the resources mentioned in the show:

Links:

Prickly Cactus Jewels Website

NEW Masterclass: 6 Strategies to Scale Your Online Sales in 2023

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Erin Kandoll on Instagram!

EP422: She’s on Track to Triple Her Sales This Year – Here’s How She Did It! with Erin Kandoll Jul 25, 2023

Have you ever felt like you hit rock bottom with your jewelry business, questioning whether your passion for creating beautiful pieces is destined to remain just an expensive hobby? On today’s episode of Thrive by Design, You’ll meet Erin Kandoll of Twisted Ginger Jewelry, who has a story that proves success often blooms from the darkest moments.

In this special episode, we dive deep into Erin's incredible journey – from selling all her tools and supplies to reigniting her passion and becoming a thriving jewelry entrepreneur, on track to triple her sales this year!

Erin's path to healing and solace started after a deeply traumatic event, where she found refuge in the gentle glow of silver and the dance of a torch. Over the past ten years, she's honed her craft as a self-taught silversmith, pouring her heart into this captivating art form.

But it was the moment she discovered the Thrive by Design Podcast that everything changed. Listening to our episodes ignited a spark within her, and she knew it was time to figure it out and turn her craft into a thriving business.

Joining Flourish & Thrive Academy for the Jewelry Brand Makeover Bootcamp and Laying the Foundation was the turning point for Erin. With newfound knowledge and guidance, she embarked on a journey to establish a legitimate online presence and build her brand.

The transformation didn't end there! Erin's journey continued with Flourish & Thrive Academy's Train Your Customer to Buy Online 12-week Accelerator (TYC). Little did she know that this decision would skyrocket her sales, and her success took off like a tumbleweed, going faster than she could keep up!

In Episode 422, Erin shares some remarkable milestones with us, from creating her website and securing wholesale orders to surpassing her entire previous year's online sales in just three months – and that's just the beginning!

Building a solid foundation for her business, Erin is now gearing up to triple her sales this year! With a new studio on the horizon and a passion that fuels her drive, she's unstoppable.

So, if you've ever felt like giving up on your jewelry dreams, listen to Episode 422 and let Erin's journey inspire you to turn your passion into a thriving business. Your dreams are within reach – embrace the journey, and let the magic unfold!

Here are the resources mentioned in the show:

Twisted Ginger Jewelry

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow Rael Cohen on Instagram!

EP421: The Power of Intention + Massive Action Helped This Jewelry Designer Sell $17K in Just 3 Days Rael Cohen Jul 20, 2023

Ever wondered if it's truly possible to manifest your dream business and create the life you've always desired? Well, get ready for some mind-blowing inspiration because I have fantastic news for you - it's ABSOLUTELY within your reach!

In this episode of the Thrive by Design podcast, I had the pleasure of chatting with the incredible Rael Cohen of Rael Cohen Jewelry. Not only is she a jewelry genius, but she's also a graduate of our TYC program.

Rael is living proof of the power of mindset and manifestation practices. With her unwavering belief in these practices, she has achieved nothing short of extraordinary results.

Rael put her manifestation practice into action by following the strategies we teach in TYC. And as a result, she manifested an event with over 12,000 dream clients in attendance, resulting in a jaw-dropping $17,000 in just three days!

But Rael's journey is far from over. She's on an unstoppable mission to grow her jewelry business to multiple 6 figures. With plans to move to Sante Fe, hire an amazing team, and create a fulfilling life for herself, she's well on her way to achieving her dreams.

If you’re ready to manifest your dream business and create a life beyond your wildest dreams? Tune into episode 421 and discover how Rael…

Aligned her energy to attract the right opportunities and customers
Manifested her best in-person show and sold $17,000 in three days
Added over 100 people to her email list
Found comfort and support in our incredible community to make big things happen in her business and her life

Tune in now, and unleash your true potential!

Here are the resources mentioned in the show:

Rael Cohen Jewelry

Supercharge Your Online Sales Challenge

Train Your Customers (TYC)

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Join the Supercharge Your Online Sales 3 Day Challenge

EP420: 5 Ways to Increase Instagram Engagement Without Running Ads Jul 18, 2023

Unlock the secrets to a thriving online jewelry business on the Thrive by Design Podcast! Join host Tracy Matthews in Episode 420 as she shares how to maximize engagement on Instagram without spending a dime.

Discover 5 killer strategies to turn your Instagram scrollers into raving fans and loyal customers. From leveraging Instagram Stories to engaging with ideal profiles, Tracy's golden tips will have your Instagram presence sizzling like never before.

We've seen quite the rollercoaster ride over the past couple of years. The pandemic brought a digital revolution, with more and more businesses shifting their focus online. But finally, people are back to in-person shows and festivals, which is amazing.

But here's the thing - if you're someone who's looking to create a thriving, leveraged business model that doesn't necessarily tie you to a physical location, then paying attention to your online sales is an absolute must!

Don't miss out on this tailor-made episode to supercharge your online presence and make the most of Instagram without running ads. Tune in now for your path to success!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

EP419: New Social App Update: Instagram's Threads App Jul 13, 2023

Threads is all the buzz lately! 100 million new users join in just the first week, which is crazy!

You have to ask yourself (because who really needs yet another social media platform):

Is it worth your time?
Is it just another time suck?
How can you leverage it for your business?

The jury is still out, but for now, I’d say give it a try and just have fun experimenting.

Will Threads replace Twitter?

Or will it go the way of Clubhouse? Remember during the pandemic lockdown, when Clubhouse was everyone’s favorite shiny new toy? We were all isolated and stuck at home, so what else was there to do? But nowadays, is anyone even still using it? Not me.

I’m still experimenting and playing around with Threads to decide for myself how it might fit into an overall marketing strategy. What I’ve sensed so far is that it's not political or journalistic (like Twitter). It's actually more like the early days of Facebook when you’d post a random status.

Why Join Threads Now?

If you're thinking about joining the Threads app and want to grow a big following, it’s best to jump on now before it gets overcrowded. I've been posting on both of my accounts daily (tracymatthewsny and flourish_thrive), just one or two things here and there, trying to get a feel for the app and how I might leverage it going forward.

Listen to Episode 419 and decide for yourself!

For now, the jury is still out as to whether Threads is a game-changer when it comes to promoting your jewelry business and connecting with your audience.

Meanwhile, I hope you enjoy this lighthearted episode and then just experiment, play and have fun!

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Xo, Tracy

EP 418: You're Perfectly Flawesome with Kristina Mand-Lahkiani Jul 11, 2023

In the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome.

Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life.

How we learn to be self-critical

From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this…

You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’

This is a common paradigm in society, that reinforces our pattern of always looking for what’s wrong and then trying to fix it. But there’s another, less popular paradigm called the green marker technique.

In this scenario, the teacher takes your essay and highlights everything you did really well, gives it back to you, and says, ‘Work on your strengths, and that's how you will succeed.’ Our society typically doesn’t work this way, but imagine if it did.

Reinforcing Our Beliefs

There is scientific evidence that if you believe in something, you're going to notice the evidence of that belief. The reticular activating system in your brain filters out the stimuli because you can't register everything. So instead, you notice what you focus on. And that's how our beliefs get reinforced.

In addition to learning how to be self-aware, Kristina talks about:

The impact of our beliefs and how they shape our reality
The importance of self-awareness and its role in personal growth
The dark side of personal development
The key skills for self-love: honesty, kindness, and courage
The dangers of narcissism and spiritual bypassing
And so much more!

If you’re like many artists and jewelry designers and you struggle with self-criticism, today’s episode is a must-listen. I guarantee you'll find it relatable and inspiring.

Embrace your flawsome self and dive into the powerful conversation about self-love. Trust me, you're going to love it!

Here are the resources mentioned in the show:

Becoming Flawesome Book

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Follow @Flourish_Thrive on Instagram: https://www.instagram.com/flourish_thrive/

EP418: You're Perfectly Flawesome with Kristina Mand-Lahkiani Jul 11, 2023

In the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome.

Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life.

How we learn to be self-critical

From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this…

You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’

This is a common paradigm in society, that reinforces our pattern of always looking for what’s wrong and then trying to fix it. But there’s another, less popular paradigm called the green marker technique.

In this scenario, the teacher takes your essay and highlights everything you did really well, gives it back to you, and says, ‘Work on your strengths, and that's how you will succeed.’ Our society typically doesn’t work this way, but imagine if it did.

Reinforcing Our Beliefs

There is scientific evidence that if you believe in something, you're going to notice the evidence of that belief. The reticular activating system in your brain filters out the stimuli because you can't register everything. So instead, you notice what you focus on. And that's how our beliefs get reinforced.

In addition to learning how to be self-aware, Kristina talks about:

The impact of our beliefs and how they shape our reality
The importance of self-awareness and its role in personal growth
The dark side of personal development
The key skills for self-love: honesty, kindness, and courage
The dangers of narcissism and spiritual bypassing
And so much more!

If you’re like many artists and jewelry designers and you struggle with self-criticism, today’s episode is a must-listen. I guarantee you'll find it relatable and inspiring.

Embrace your flawsome self and dive into the powerful conversation about self-love. Trust me, you're going to love it!

Here are the resources mentioned in the show:

💎Becoming Flawesome Book: https://www.amazon.com/Becoming-Flawesome-Living-Imperfectly-Authentic/dp/1401974341

💎Supercharge Your Online Jewelry Sales 3-Day Challenge: https://www.flourishthriveacademy.com/supercharge-challenge/

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here (https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716) to review the show on Apple podcast or your favorite platform (https://pod.link/1050430716)

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @TracyMatthewsNY Instagram: http://instragram.com/tracymatthewsny

Follow Flourish & Thrive Facebook: https://www.facebook.com/FlourishThriveAcademy

Follow us on TikTok:

Follow @Flourish_Thrive Tik Tok: https://www.tiktok.com/@flourish_thrive

Follow @TracyMatthewsNY on Tik Tok: https://www.tiktok.com/@tracymatthewsny

EP417: Anniversary Episode: Become Your Best Salesperson Jul 05, 2023

When you started your journey as a jewelry maker, you probably didn't anticipate the need to become a professional marketer as well. But here's the reality: if you're not actively marketing, it can be challenging to grow your business and engage your target audience.

Today we’re celebrating the 11th Anniversary of Flourish & Thrive and sharing practical tips to simplify your marketing efforts, allowing you to focus on what you do best… creating stunning pieces of jewelry.

Listen to Episode 417 of the Thrive by Design to learn how to Become Your Best Salesperson with these tips…

Tip #1: Create Monthly Templates for Your Marketing Calendar

To ease the overwhelm of creating new content and ensure marketing consistency develop monthly templates.

Tip #2: Harness the Power of AI Tools

While I would not use AI to write your copy or content, you can leverage AI tools to speed up your marketing.

Tip #3: Simplify Your Marketing with a Virtual Assistant

If you’re struggling to keep up with your marketing, consider hiring a marketing VA to create blog posts and emails, as well as handle content planning, social media management, and engagement.

Bonus Tip: NEW!! Jewelry Marketing Club

Imagine having ready-made marketing materials delivered to you every month! Amazing, right? We're excited to announce our upcoming membership that offers "done for you" jewelry business marketing. Each month, you'll receive email templates, a marketing calendar, social media captions, customizable hooks, content ideas, trending reels, and even SMS templates.

Marketing your jewelry business doesn't have to be overwhelming or time-consuming. By implementing these tips, you can simplify your marketing efforts and gain back valuable time to focus on creating and being the visionary of your company.

Embrace simplicity and efficiency, allowing your jewelry to shine and your business to grow and thrive.

Here are the resources mentioned in the show:

Train Your Customers Waitlist

Jewelry Marketing Club

Supercharge Your Online Sales Challenge

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Email List Building Guide

EP416: 11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media Jun 27, 2023

Ready to leverage the power of social media platforms like Instagram to supercharge your email list growth? Don't worry, I won't leave you hanging if Instagram isn't your cup of tea—I've got a couple of other ideas up my sleeve too!

Imagine the possibilities... social media has the incredible ability to connect you with people you might never have crossed paths with otherwise. It's like having a backstage pass to reach a whole new audience, and that's exactly what we're going to dive into today.

So, whether you're a social media pro or just dipping your toes into the digital world, Episode 416 of the Thrive by Design podcast has got you covered.

We're going to explore 11 easy-to-implement strategies that won't cost you a dime but will deliver maximum results. Get ready to grow your email list using the power of social media without breaking the bank!

The Power of Email for Growing your Jewelry Business

Email can be a game-changer for growing your jewelry business. Here's the deal: when it comes to using social media to build your email list, engaging content is the name of the game. Gone are the days of posting a random image with a vague description and then disappearing into the digital abyss. It's time to get strategic and think about your social media presence in terms of growing that coveted email list.

In Podcast Episode 416 You’ll Learn 11 FREE Strategies to Build Your List with Social, like:

Using strong calls to action in your bio or profile
Offering exclusive discounts, contests and giveaways
Using links in Instagram stories
Creating quizzes to engage and gather email addresses
Collaborating with influencers
Cross-promoting with parallel brands
Inviting new followers to your list
And so much more!

With the 11 strategies and email best practices that I share in this episode, your list will continue to grow and serve as a powerful tool for your jewelry business.

So, keep asking for subscribers, keep engaging, and watch your relationships and sales flourish!

Here are the resources mentioned in the show:

Summer Reading List

Alex Camacho

Meghan Boehm

Follow Amy Porterfield on Instagram!

EP415: How to Prepare to Give Your Two Weeks Notice with Amy Porterfield Jun 22, 2023

Are you tired of the nine-to-five grind? Do you yearn for the freedom and fulfillment that comes with running your own business? If you've ever considered quitting your day job to pursue your jewelry business full time, then you're in for a treat.

In Episode 415 of the Thrive by Design podcast I’m interviewing Amy Porterfield, an ex-corporate girl turned online marketing expert, author of the New York Times bestselling book Two Weeks Notice, and CEO of a multimillion-dollar business.

In her new book, Two Weeks Notice Amy shares her journey from the corporate world to building a multimillion-dollar business. It’s an inspiring story with a fresh perspective on transitioning from a “job” into entrepreneurship.

Leaving Your 9-5 Job Takes Courage More Than Confidence

Leaving the security of a nine-to-five job can be daunting, but Amy advises relying on courage rather than waiting for confidence to kick in. Confidence comes with experience eventually, but you may not have that at first. So intead take the leap of faith and trust in your abilities.

Building Your Runway is Part of Your Exit Plan

Transitioning from your 9-5 day job to entrepreneurship will go more smoothly with some planning. Amy shared her three-step runway approach to help you leave your day job with integrity and confidence:

Choose your exit date: Write down the specific date you plan to leave your job. Display it prominently where you’ll see it. Then each day, ask yourself what actions you can take to move you closer to leaving.
Prepare Financially: Examine your finances, identify ways to cut expenses, and start building a nest egg. It doesn’t have to be huge, but some financial security will ease the transition and provide peace of mind.
Start a side hustle: Develop a starter idea or project that allows you to dip your toes into entrepreneurship while still working your day job. This will build your confidence and help you gain valuable experience before taking the plunge.

The Power of Clarity Around Your Dream Client

Amy emphasizes that finding your niche doesn't exclude others who may benefit from your offerings; instead, it helps you cut through the noise in the crowded online marketplace and attract the right people who resonate with your message.

Embracing Your Freedom

The worst days as an entrepreneur are still better than the best days in a nine-to-five job because of the freedom and autonomy it brings. Being your own boss allows you to design your life according to your dreams and values.

If you've been considering quitting your nine-to-five job to focus on building and growing your jewelry business, you’ll love this episode.

Have a listen, take the leap, and start creating the life you've always envisioned!

Here are the resources mentioned in the show:

Two Weeks Notice Book

An Inside Look at a 7-Figure Jewelry Brand - On Demand Masterclass

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram - https://www.instagram.com/flourish_thrive/

Follow @TracyMatthewsNY Instagram - http://instragram.com/tracymatthewsny

Follow Flourish & Thrive Facebook - https://www.facebook.com/FlourishThriveAcademy

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok - https://www.tiktok.com/@flourish_thrive

Follow @TracyMatthewsNY on Tik Tok - https://www.tiktok.com/@tracymatthewsny

EP414: Grow Your Jewelry Business 3x Faster When You Buy Back Your Time with Dan Martell Jun 15, 2023

Growing up in a dysfunctional environment with an alcoholic mother, ADHD, drug abuse, foster care, and prison, best-selling author of Buy Back Your Time, Dan Martell, has an incredible and inspirational story not to be missed.

Despite feeling broken, Dan’s life took a positive turn when a prison guard named Brian expressed belief in him…

“I don’t know what you’re doing here, man; you don’t belong here,” Brian said.

This sparked a tiny seed of self-worth and eventually led Dan to a rehab center called Portage, where he rebuilt relationships, overcame addiction, and built and sold several multi-million dollar software companies.

Be The Best Version of Yourself and Share Your Stories With the World

Dan’s own story includes failures and setbacks but also mentors who provided guidance and support. It hasn’t been all success every step of the way. Dan started several businesses, faced several failures, and licked his wounds before achieving success.

In Podcast Episode 414, Dan shares…

His approach to time management and focusing on essential business tasks.
The importance of embracing vulnerability and leveraging our stories to serve others.
How delegation plays a crucial role in freeing up time and achieving success.
The 10-80-10 rule, where you provide initial creative input (10%), delegate the bulk of the work (80%), and add final touches (10%)
How you can produce exceptional results in business when you utilize the skills of others and focus on your strengths.
How he uses the principles he writes about in his book to create more space for travel and adventure with his family.
And so much more!

Focus on What Truly Matters

Dan’s purpose for writing Buy Back Your Time was to empower entrepreneurs to create more, delegate effectively, and lead with passion and a focus on what truly matters in life

Dan’s journey is one of the most impactful and powerful stories you’ll ever read.

I hope you enjoy this amazing episode!

Here are the resources mentioned in the show:

Dan Martell on Instagram

Buy Back Your Time Book

Flourish & Thrive’s Summer Reading List

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Order Tough Titties and Bonuses!

Episode 413: Summer Reading List For Jewelry Business Owners – 2023 Edition Jun 13, 2023

Can you feel that?

It's the warm embrace of summer wrapping around us, bringing with it a welcome slowdown for most jewelry business owners, unless you're one of the amazing souls bustling away at art shows and festivals.

High-fives if that’s you!

Either way, now's the perfect time to kick back, relax, and dive into some captivating summer reads before the holiday season rolls around.

In Podcast Episode 413, I’m sharing my thoughtfully curated summer reading list to inspire and rejuvenate you.

You’ll learn what’s inside these amazing books and why I recommend (and love) them for you this summer…

Tough Titties by Laura Belgray - Laura’s hilarious memoir is a coming-of-age story that explores the idea of living your best life even when you feel like the effing worst.
Buy Back Your Time by Dan Martell - Dan dives deep into the importance of focusing on high-leveraged tasks and efficiently delegating the rest to avoid burnout.
Two Weeks Notice by Amy Porterfield - Amy’s step-by-step guide empowers you to find the courage to quit your job, make more money, work where you want, and change the world.
The Desired Brand Effect by Tracy Matthews - Based on the Desired Brand Effect methodology it’s specifically written for jewelry business owners who are eager to grow and scale their companies successfully.
Cash Confident by Melissa Houston - Melissa unveils the core pillars every small business owner needs to pay attention to, emphasizing the importance of keeping a close eye on your numbers.

I hope you grab one or all of the books on my recommended summer reading list. Prepare to feel inspired and to tackle every business hurdle that comes your way this season and beyond.

Here are the resources mentioned in the show:

Desired Brand Effect Book: https://desiredbrandeffect.com/

Tough Titties Book: https://www.talkingshrimp.com/book

Buy Back Your Time Book: https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X

Two Weeks Notice Book: https://www.amazon.com/Two-Weeks-Notice-Courage-Change/dp/1401969879

Cash Confident Book: https://www.amazon.com/Cash-Confident-Entrepreneurs-Creating-Profitable/dp/1637586361

On demand masterclass: An Inside Look at a 7-Figure Jewelry Brand: https://www.flourishthriveacademy.com/7figures

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

Find us on your favorite social channels:

Follow on Instagram: https://instagram.com/tracymatthewsny

Follow Tracy on Instagram: https://instagram.com/Flourish_Thrive

Follow us on Tik Tok: https://www.tiktok.com/@flourish_thrive

Follow Tracy on TikTok: https://www.tiktok.com/@tracymatthewsny

Follow us on Facebook: https://www.facebook.com/FlourishThriveAcademy

Episode 412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray Jun 08, 2023

Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray

If you don’t already know Laura (ummm…hello?), then you should! She's an amazing copywriter, writer, and master storyteller, and she’s flippin’ hilarious.

Laura has been a dear friend of mine for six or seven years and has been on the Thrive by Design podcast before, but today is extra special because she’s treating us to an inside look at her new book, Tough Titties, which releases on June 13th!

Tough Titties Author Laura Belgray is a Gifted Storyteller

Laura has an innate ability to share real-life stories in a way that makes us feel connected and tucked inside her world, not just an outside observer. She finds humor in everyday moments, which she skillfully crafts into easy-to-consume stories that are engaging and entertaining. This is her true gift.

In EP412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray, Laura dished about…

Searching for book themes like the late-bloomer theme and the not-doing-life-the-way you're-supposed-to theme and the coming-of-age-as-a-dork-in-New-York theme
Her favorite chapters in Tough Titties including, “He’s Never Going to Leave Her” about her lying, cheating narcissistic pathological married salsa instructor, or the titular chapter about her late-blooming-B-turned-DD-cup boobs
How she met her husband Steven, who cooks cleans and decorates (and yeah, he's straight)
Why her stubbornness cost her a multi-6 figure book deal, but allowed her to write the book she wanted to write
And so much more!

Why Tough Titties is the Best Summer Read of 2023

The writing is incredibly compelling, and there’s an arc to it. Laura’s storytelling mastery captures your attention, so you can’t wait to see where’s it going or what’s going to happen, “Is she going to find her thing? Is she ever going to find love or grow up to become an actual adult? And the spoiler? Not really.”

Even though Tough Titties is not a self-help book, it does insight some wisdom and inspiration. “I think if you've ever felt behind in your life for your career, it's going to make you feel a lot better. If you feel like you could use a little permission to be more of yourself. It will give you that.”

Here are the resources mentioned in the show:

Follow Laura Belgray on Instagram!

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Book a Discovery Call to learn about our Momentum Program

EP411: 5 ways to grow your business during the slow summer months Jun 01, 2023

One of the reasons jewelry business founders feel frustrated during a slow season is that they're focused on a lack of sales instead of shifting their focus to how they can make the most of the slow summer months to grow their businesses.

In Podcast Episode 411, I'll share 5 tips to maximize your slower months for greater impact and efficiency in your business...

Catch up on learning: Revisit courses, join a new program like Momentum or Laying the Foundation, binge your favorite podcasts, and catch up on business books.
Work on those big projects: Develop systems, create your production manual, hire a marketing VA or automate processes to streamline your operations.
Work on your marketing: Optimize your email sequences, switch to a new email service provider or CRM if needed, and design a new lead magnet pdf or quiz
Prepare for the holiday season: Design a new collection, create inventory for the holidays, and map out your plans for in-person shows and special promotions
Take a well-deserved break: Take a staycation, work on your mindset, and recharge your energy to avoid burnout and stay motivated for the busy holiday season.

The best course of action for the slow summer months, or whenever business is slow for you, is to take action with intention. Sitting and stressing is not the best use of your time.

So instead, listen to Episode #411 and catch up on learning, work on important projects, plan your marketing, prepare for the holidays, and take a break. These actions will set you up for success and growth in your business.

Here are the resources mentioned in the show:

Learn more about Laying the Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

EP410: Creating a Clear Vision for the Future of Your Jewelry Business May 25, 2023

Creating a Clear Vision for the Future of Your Jewelry Business

Do you have a clear vision for your business? If not, it's time to shift your focus from just making and selling to strategic planning.

A clear vision improves communication with your audience, motivates your team, and fuels your business's growth.

The first step to creating your vision is to get clear about what you desire from life and business, including your goals, personal aspirations, spirituality, and finances. This transformative process aligns your beliefs, motivates you, and sets you up for success.

In Podcast Episode 410, I'll guide you through an exercise to create a powerful vision for your business…

What are your Business Goals? Consider company culture, support systems, impact on the world, customer base, revenue, and profitability.

What are your Personal Goals? Think about health, relationships, social life, vacations, and lifestyle.

Is Spirituality a Priority? Incorporate mindfulness practices like journaling, meditation, breathwork, and stress management.
How are your Finances? Consider your income, savings, profit margins, and investment opportunities that will help your money grow.
And much more…

This episode is incredibly eye-opening for identifying where you might be stuck, whether you’ve hit a business plateau, and how to move past it to have the business you’ve always dreamed of.

Here are the resources mentioned in the show:

Book a Discovery Call to learn about our Momentum Program

Book: Vivid Vision by Cameron Herold

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

The Ultimate Marketing and Social Media VA Hiring Template for Jewelry Business Owners

EP409: The 3 Crucial Steps Every Jewelry Business Owner Needs to Scale May 18, 2023

One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they're trying to create.

Without a vision, plan, or roadmap, it’s nearly impossible to get where you’re going and achieve those big goals that lead to success.

Regardless of your business vision, whether it’s scaling to a thriving multiple 7 figure company, growing a 100K per year business, or simply building something that supports you and your family and pays you well, you must apply 3 crucial steps to achieve your vision.

In Podcast Episode 409, I’ll reveal the 3 crucial steps every jewelry business owner needs to scale, including…

💎Why having a vision supported by proper planning is crucial to scaling your jewelry business

💎How deciding what’s important to you helps you grow, scale, and remain profitable

💎Why systems, tools, and automation are necessary to create more efficiency

💎What things to systematize for maximum impact and profitability

💎When and what positions to outsource or hire for to support your vision

Here are the resources mentioned in the show:

💍An Inside Look at a 7-Figure Jewelry Brand Masterclass: https://www.flourishthriveacademy.com/7-figure-jewelry-brand-eg/

💍Book a Discovery Call to learn about our Momentum Program: https://www.flourishthriveacademy.com/discoverycall/

💍Book: Vivid Vision by Cameron Herold: https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X

💍The Ultimate Social Media + Marketing VA Hiring Template: https://www.flourishthriveacademy.com/jewelry-business-hiring-template/

Find us on your favorite social channels:

Follow on Instagram: https://instagram.com/tracymatthewsny

Follow Tracy on Instagram: https://instagram.com/Flourish_Thrive

Follow us on Tik Tok: https://www.tiktok.com/@flourish_thrive

Follow Tracy on Tik Tok: https://www.tiktok.com/@tracymatthewsny

Follow us on Facebook: https://www.facebook.com/FlourishThriveAcademy

EP408: How to Work With a #2 To Scale Your Business May 16, 2023

If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving forward.

They know they “should” be hiring, but they put it off because they’re unsure how to hire a great team member or which activities to let a number two take ownership of.

This is a common stumbling block which is why I’m so excited to have Carla Garro and Sam Wunschell of Lita Seaglass on the Thrive by Design podcast. They generously shared how working as a team has helped the company double in size and revenue.

In Podcast EP#408, we go in-depth about hiring the right team for growth…

Making sure that you know your strengths so that you can hire people who complement you

Hiring a second in command who is the polar opposite of the creative visionary
Keeping an open mind about what you want and how you like to communicate to find the right person for each role
Training your team to self-direct and to feel confident in making decisions without worrying about making mistakes
And so much more…

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

Xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners

EP407: How to Feel Cash Confident in Your Jewelry Business May 11, 2023

There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets.

That didn’t bode well for me as I eventually declared bankruptcy for my first business.

While I wouldn’t wish my experience on anyone, I did learn (the hard way) the importance of looking at and understanding my numbers.

That’s why I’m so excited to have Melissa Houston on the Thrive by Design podcast today. Melissa is one of our Momentum coaches, the founder of She Means Profit, and the author of the new book Cash Confident. She teaches business owners how to ditch all of their money stories to become cash confident and grow a profitable business.

In Podcast EP#407: How to Feel Cash Confident in Your Jewelry Business Melissa shares her 5-Step Financial Framework for a Profitable Business and also…

How our money stories are emotionally charged
Why the fear of money is deeply rooted but also irrational
How to run your business profitably by understanding your financial statements
Why monthly and yearly planning is so important
The smartest way to invest in your business
And much more!

Here are the resources mentioned in the show:

Grab a Copy of Melissa’s book: Cash Confident, including her bonus workbook

Book a Discovery Call to learn about our Momentum Program, where you’ll get insights from other coaching experts like Melissa.

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

Xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok: