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    Software How-To

    The Women in Tech Show: A Technical Podcast

    A podcast about what we work on, not what it feels like to be a woman in tech.
    Hosted by Edaena Salinas, Software Engineer at Microsoft.
    Website: wit.fm

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    Latest Episodes:
    Entrepreneurship (Brea Starmer) Jul 08, 2020
    Show notes

    https://media.blubrry.com/thewomenintechshow/wintshow.files.wordpress.com/2020/07/s1e4-brea-starmer.mp3 Subscribe: Apple Podcasts | Spotify | Android Flexible work environments provide an opportunity to be more inclusive to other people. Brea Starmer, Founder of Lions and Tigers, talked about building a company with a flexible work environment as a priority. We talked about how to maintain the company culture and sense of community and some of the challenges. Brea also talked about her trajectory in marketing in tech, and insights and learnings from early in her career. Brea Starmer Transcript [00:00:00] ES:I’m Edaena Salinas, Software Engineer and host of The Women in Tech Show a podcast about what we work on, not what it feels like to be a woman in tech. For more information about the show go to wit.fm. Flexible work environments provide an opportunity to be more inclusive to other people. Brea Starmer, Founder of Lions and Tigers, talked about building a company with a flexible work environment as a priority. We talked about how to maintain the company culture and sense of community and some of the challenges. Brea also talked about her trajectory in marketing in tech, and insights and learnings from early in her career at Microsoft and in consulting. Before we move on with the interview, I’m really excited to announce that Season 1 of the Five Minute Mentor Podcast is now available This is a podcast where you’ll get advice from prominent people in tech, authors, journalists, artists, and more. You can find more information about the show by going to mentors.fm. Thank you. [00:01:11] BS:Thank you. So happy to be here. [00:01:13] ES:We’re going to talk about various topics of your trajectory. You’re an entrepreneur, you’re the founder of Lions and Tigers. Before we get into that, I want to talk a bit about your upbringing. I read both of your parents were self taught entrepreneurs. Your father owned a popular bar in West Seattle, your mom was a marketing executive and consultant, among other things. You are also an entrepreneur. Looking back to your upbringing. Were there things that you learn from your parents self taught entrepreneurial lifestyle? [00:01:50] BS:For sure. You know, being an entrepreneur is sometimes very scary. It can be an intimidating thing to even say, even to own the title entrepreneur. It’s such an interesting hat to wear. And I watched my dad, own some retail establishments, have a career in logistics and then go into real estate and so traveled through a couple of different industries having some success and some failures. I watched my mom stay in one industry and really accelerate her career by doing so. I definitely learned a few lessons out of that. Certainly the kind of grit and resilience required to sort of withstand those highs and lows in this lifestyle. I watched my parents kind of navigate that, and neither of them have college degrees. My dad was a college dropout and my mom barely tried, but they both sort of despite like not having what people would traditionally consider the credentials, displayed a level of courage that I felt was really inspirational and they probably would never describe it that way. I mean, they would just probably describe it as like they needed to pay our mortgage. And so for them it was about need. But as I reflect back on some of the lessons I took from them, certainly their ability to just like courageously move through some of those decisions, has affected my ability to be a bit audacious. So those are a couple of things I took from them at an early age. [00:03:1] ES:And you did go to college and you graduated. You studied specifically communication and marketing. One of your first jobs out of school was at Microsoft, as a Marketing Manager. And later as a marketing program manager. What were some of the highlights of your experience of working at such a big tech company, specifically in the marketing division? [00:03:44] BS:Oh, man, so when I was a college senior, I had a plan. I was planning, okay, I want to work for either Nordstrom, Starbucks or Microsoft, these big Seattle employers. And so I kind of had this whole campaign to try to land a job at one of those large stops. And I remember I was getting near the end of my senior year. And so I was getting a little nervous because I hadn’t gotten any offers yet from either any of those companies and got referred to Microsoft and met a hiring manager there and went through an interview process and I remember getting the offer, and it was the happiest day I can really ever describe because I went to Washington State University, and not many Kooks were being hired into Microsoft, just, you know, it wasn’t really known for tech, it was just kind of a hard college to enter into Microsoft from it wasn’t a source school. And so I felt really lucky to have gotten one of these really coveted spots. And so when I was hired, I was part of a college hire program at Microsoft that that was the first year that they had it. And what happened was, Microsoft realized that as a company, all of it was starting to age, the workforce was aging. And so they wanted to bring in some younger talent and so they hired like, 250 of us right out of college and they put us in these really big jobs like these, you know, Marketing Manager jobs up next to peers who were much older than us. And then they supplemented our first year with some really in depth training. So Duke and Harvard created some curriculum just for us. And so we kind of got this little like mini MBA style training. And so to launch a career at Microsoft, you know, with that kind of support was such a game changer and a foundation for me to build upon, that I’m still grateful for To this day, and I feel a debt owed to Microsoft, because of that investment in me. So I was really set up for success. I also had some really beautiful mentors that emerged during that time in my life, because being right out of school, you just like, I didn’t know anything I didn’t know, you know, how to communicate effectively. I didn’t know how to advocate for myself. I didn’t know how to approach annual reviews. And so to learn all of that on the job with some really, really gifted mentors is again, something That has really set me up for a career of success. [00:06:03] ES:What are some of the ways in which those mentors would help you? Was it a lot of explicit coaching and tips? Or was it just the fact that you are being exposed to working with this very experienced people that you’re observing and how they work, how they interact? [00:06:19] BS:Both. I mean, when you’re a new employee, you need help in every aspect. You’re really trying to figure out what level of authority, what voice, how to structure an email to get what you need out of people influencing without authority. So all of those moments where I really needed specific coaching, I found, you know, to have lots and lots of people who would sign up for that. Additionally, again, as I look back now, as now I’m a working mother, I realized my very first manager and my first mentor, Stacy and Deanna, both of them were the first models I saw in a workplace of working mothers and being able to have really impactful careers while also raising families at home. And I didn’t know at the time because I wasn’t yet thinking about family planning. But those role models early in my career also informed some of my values around work life integration. And so I had a number of moments that I just went through some really rapid learning during my time at Microsoft, [00:07:18] ES:After your time at Microsoft, you move to a consulting company, and you worked a lot on helping the company grow and drive change around this. Can you talk about some of the things that you did at the time and kind of what that consists of working in consulting and, you know, different space than what you were doing previously? [00:07:39] BS:Absolutely, I should definitely I kind of addressed my decision to leave Microsoft to because the idea of leaving this job in this community that had given so much to me to go to a company that was not just brand new, but like this wasn’t even a company at and so to leave the sort of security I remember having to like give up my business cards from Microsoft and how hard that was. And I remember having to print my resignation letter and how hard that was. And so to leave that, that safety was just a really scary moment, especially early in my career. But I did, I felt this entrepreneur calling, and I just I knew that I needed to go have this experience as early on as I could. And so this wonderful gentleman, Jeff invested in me and said, Hey, could you be my first employee, you know, I’d like to start this business. And so when I got there, he had a couple of folks who were kind of 1099 contractors in the business, and he would wire them money, you know, once a week, and there was no infrastructure in place, we didn’t have a brand. And so the idea was that I was going to come on and start selling the business as a business developer. And when I got there, it was really clear that the work that we really needed to do was to essentially build the infrastructure of a startup. And so I got to have really every job there I ran payroll, I was on like, irs.gov, googling how to pay taxes, you know, we really had to figure out honestly on the job, how to set up a business from scratch, we put in benefits, we put in payroll, I had to learn about 401Ks and all the matches, we had to think about employee recruitment and retention. So I mean, I truly was immersed in this business and in every function that this business had, and I was so fortunate that we were really in the right place at the right time. And that business saw tremendous growth and success. So in the four years that I was there, we were able to ramp up to about 120 consultants and about $16 million of revenue since I’ve left they’ve you know, more than doubled that so they still are on a wonderful trajectory, but to be a part of the early stages of a business like that, and to have so much autonomy to make those decisions. Man, that is just a gift that I will you know, I have taken with me for sure as I’ve continued this like entrepreneurship journey, [00:09:52] ES:How did you navigate jumping on new areas? I’m guessing some of this you didn’t have prior experiences. [00:10:00] BS:Oh, yeah, I had no experience. None. I mean, that’s why I was like, are you sure you want to hire me?But I guess, you know, he’s like, No, you seem good enough. So, no, I mean, we kind of matched a lot in terms of what we saw as a vision for this thing. But yeah, I mean, I certainly stumbled a lot. And you know, we hired a number of consultants to help me figure out some of those tough challenges. Remember, the first time we ran payroll, and I was trying to figure out how to withhold taxes in the ADP payroll system. So we had to hire a woman to come in and sit with me for a couple of hours while I ran our first payroll. And so you know, just I definitely made a ton of mistakes in those early years. But it was a really gracious culture. And so everyone was kind of along for the ride. Well, we went through those early bumps. [00:10:43] ES:After working in this early stage consulting company, you worked in a different consulting company. And just in general, you’re working with clients at both these consulting companies. Some of them are big tech company clients. Can you talk about some of the important skills that you learn through your career working with clients and building and nurturing relationships and selling products? [00:11:14] BS:Sure, you know, I’ve worked in a variety of different business models. I’ve done startups, small businesses, digital marketing agencies, staffing firm, since sort of a management consultancy, if you were to kind of bucket the things that I’ve done. And across all of those experiences, no matter if it was a team of less than 50, or a fortune 50 company, one of the things that I have found to be true and all of those experiences is that humans run businesses. They’re the ones who buy they’re the ones who work hard to fulfill on promises. And so human centricity has been a core value that has really sat with me as I’ve traveled through those experiences. Alongside that, one of the more practical ways that that shows up is that I think that setting proper expectations is a critical component to success in each one of those relationships and engagements. And by that, I mean, you know, when I was selling versus when I was servicing versus when I was building product in each of those settings, helping people understand what you’re trying to achieve, and what is to come next has been a skill that’s taken me a long time to hone but has been something that has really helped people come along to not just want to say yes to what I’m trying to build, but to turn them into mentors and sponsors, as I’ve kind of like building out a vision. So those are a couple of things that have traveled with me and show up today in my work. [00:12:40] ES:Have there been particular resources or ways in which you learn this? I know earlier, you talked about the importance of mentors and then working with highly experienced people so that you can learn from them. Are there other things that you found useful, like perhaps some books that you read? [00:12:58] BS:I think that it kind of depends on your life. learning style. So for me, I really value conversations, I love to talk ideas out, like me with another person in a whiteboard in a room, it feels like you know, like, that’s my playground. That’s where I really love to learn. And so along the way, I’ve had a number of people. So I would say that terms of mentors, it hasn’t been these like long enduring relationships where I’ve had a mentor that has seen me through all of these different moments of change. For me, it’s shown up in these sort of micro moments of, I need to make this next change, or I’m considering this next skill I need to learn. And so I’ve tended to seek out a thought leader or a mentor in that particular moment to try to make that next decision. So that’s really how that’s shown up for me. There hasn’t been sort of like one aha book. It has been these like these really next critical decisions that I’ve wanted to unlock alongside another human who’s been there or that perhaps as a peer or as an advisor that I can use to make that next decision. [00:13:58] ES:Earlier you mentioned that You made a lot of mistakes throughout your career and that leads to growth and building new skills. Is there something that stands out like a mistake or maybe an opportunity that taught you a really valuable lesson, looking back. [00:14:17] BS:In the times that I’ve been a part of high scale experiences or high growth experiences. In my early career, I think I was a bit unclear on my either my “why”, or the professional values that I wanted to use to make decisions. as I’ve gotten older and a few more gray hairs. I now have a better compass for making decisions. But, you know, I’ll give you some examples. When we were growing staffing firm. Part of the energy that happens there is that every time you staff someone into a role, you’re giving someone new a job, and there’s a lot of joy that comes with giving out jobs for a living, but what happens when you do that too quickly. Is that you tend to lose track of the people who you’ve placed originally. And so I think what I learned there was that I looked back and felt like I wasn’t building the kind of deep relationships that if I really am honest with myself, that’s the kind of experiences in life that I wish to have is these more quality, longer term deep relationships. And so I took away from that experience to say, you know, perhaps growth or scale at speed isn’t always the most desirable thing. It’s definitely something I’ve considered as I’m now scaling my own busine…

    Full show notes at the publisher

    User Research (Sarah Hall) Jun 30, 2020
    Show notes

    https://media.blubrry.com/thewomenintechshow/wintshow.files.wordpress.com/2020/06/s1e3-sarah-hall.mp3 Subscribe: Apple Podcasts | Spotify | Android Building software involves understanding our users. This helps us build better software and consider new things. Sarah Hall, Lead User Researcher at Crunchyroll, explained how insights from users can drive product development. We talked about different types of user research, and various examples of how a product can improve from this. Sarah also talked about the role of a Lead User Researcher and important skills for the job. Sarah Hall Transcript [00:00:00] ES: I’m Edaena Salinas, Software Engineer and host of The Women in Tech Show a podcast about what we work on, not what it feels like to be a woman in tech. For more information about the show go to wit.fm. Building software involves understanding our users. This helps us build better software and consider new things. Sarah Hall, Lead User Researcher at Crunchyroll, explained how insights from users can drive product development. We talked about different types of user research, and various examples of how a product can improve from this. Sarah also talked about the role of a Lead User Researcher and important skills for the job. Before we move on with the interview, I’m really excited to announce that Season 1 of the Five Minute Mentor Podcast is now available This is a podcast where you’ll get advice from prominent people in tech, authors, journalists, artists, and more. You can find more information about the show by going to mentors.fm. Thank you. Sarah Hall, lead user researcher from Crunchyroll is joining us today. Welcome to The Women in Tech Show. [00:01:16] SH: Thank you. I’m so excited to be here, it’s really good podcast. [00:01:20] ES: Thank you. I’m excited to have you on the show too. Today we’re going to talk a lot about user researching, user experience. First, I want to begin talking a little bit about Crunchyroll. This is a leading company for distributing anime and manga. Can you explain in more detail what Crunchyroll is about? Sure. [00:01:42] SH: Well, Crunchyroll is part of the bigger Warner media family. And it’s actually the world’s most popular anime brand. We have the biggest anime library, and we’re translated into eight languages across 200 countries. And we have something like 60 million registered users. And I like to think that we’re a bit more than just a streaming service. It’s more of like a global community. We offer our fans like a 360 experience that includes games. We make our own shows and movies from our studio. We have merchandise, we do live events, we have a huge convention every year. It’s really a fan community. But yeah, also a video streaming service dedicated to anime. [00:02:25] ES: So it sounds like what you’re saying is very focused on specific kind of content, right? In the anime space. [00:02:34] SH: It is. Yeah. [00:02:35] ES: Okay. Before we get a little bit more into user research, can you just talk about some of the main functionality of the platform? [00:02:45] SH: Sure. So yeah, we have over 1000 titles, 3000 episodes of anime, but then we also have a bunch of cool community stuff like we have forums and chats where you can go talk about the show and find other people that like the same stuff is you. We have a localized to different countries so that you can get really specific to your region. We have stores, like I said, we do things like anime awards, so you can vote each year on your favorite shows, there’s a bunch of event information, you can see original stuff, we actually have Crunchyroll games, some that we make ourselves some that we partner with others for. So it’s really a big kind of fan site in a way where you can get all of your favorite shows, but then you find everybody else who likes them too. And you can really connect with people all over the world. [00:03:36] ES: So you’re highlighting this community aspect is very important. And there’s different ways people can interact, forums, chats, get recommendations vote for awards. [00:03:47] SH: Yeah. [00:03:48] ES: Now that we have that context, you specifically work as a lead user researcher. In your opinion, and from your experience, what does User Research consists of, what is it? [00:04:02] SH: I think fundamentally, user research is understanding the motivations and behaviors of a user so that we can help them solve their problems and achieve their goals. And then my role specifically, I lead user research within a much broader and bigger data and Insights Team. And so we actually work incredibly close with the analytics half of our team to triangulate observational and self reported data. With these larger trends that we see in viewership data viewership data could just be like everyone watching a particular show, or, this show, it appeals mostly to girls, or, and so then in user research, we do stuff like interviews and focus groups and surveys. And we put all that data together. And this type of integration helps us capture a more holistic picture of the user. [00:04:51] ES: So that sounds a little bit related to the behavior component because you mentioned two main components of user research are looking at motivations and behaviors. So I heard you list several behaviors. What would be an example of a motivation in the context of the product you work on, which is Crunchyroll. [00:05:10] SH: The motivation is maybe like the desire to escape. Like, say you’re a college student, and I don’t know, you’re working on really complicated math problems all day, which might not be your favorite. And you just want like a brain break at the end of the day. And so you’re looking into maybe a particular anime genre like fantasy to let you sort of escape into another universe at the end of your day. And so that’s a motivation, but it can also be really baseline like, hey, my friend recommended this show. I’m looking for it on the site, and your motivation is just trying to find what you want. [00:05:45] ES: Can you talk about the different areas of user research? [00:05:50] SH: Sure. Well, I think it breaks down into the quantitative and the qualitative. Quantitative tells us what is happening. So, like I mentioned, if we see a big trend of like, oh, Dragonball Z is super popular, or oh, it seems like only people under 25 watch this particular show. And so you can get that kind of stuff from like viewership data or surveys or A/B testing or intercept surveys. But then the qualitative gives you the answer, it gives you the why. So we see these big trends, but, why are they happening? Why do only boys like the show are under 25? Or why is this show so popular? or Why does everyone seem to be having this particular stumble or problem on the website? And that’s where things like focus groups and interviewing and field research really come in handy to answer you can follow up and really round out those answers of like, why is this trend happening? And then there’s stuff like usability testing, and I feel like that is actually a nice mix of both. Because if you give someone a test, like say you’re showing them a new design and you ask them oh try and add this to your watch lists are your queue, and they stumble. Or you can count how many seconds it takes them to complete that task or how many, you know, incorrect places, they click on their path trying to achieve that task. But then afterwards, you can ask them why, like, why did you assume that you needed to click here to go there? And so you get that nice mix of both, which actually gives you the answer. I don’t think you can have one without the other. [00:07:25] ES: What would be an example of a product decision that was driven by an insight that you got from user research or that the team as a whole got. [00:7:35] SH: User research drives all kinds of product decisions, like how to bundle our subscription tiers, what different features are people willing to pay more or less for but I think a more interesting one that we’ve actually been working on this week revolves around our Hime, our mascot, so she’s a gingka with is a anthropomorphize version of inanimate object or concept. In our case, she’s the live version of our company. She’s a cute little fox spirit. And so we’ve been doing a ton of research these last few weeks just trying to figure out where people want to see her. Like, if they see an error message, are they happier to see her face next to it? Does that make that a more pleasurable experience for them? Do they want to see her introduce videos? Do they want to see her recommendations? And so I think it’s a particularly, maybe more fun than normal way that user research is driving some product decisions and design decisions, at least lately for us. And we really inviting users kind of steer the ship on this one and tell us exactly how much they want of her and where they want to her and how they want to see her and what she should be like. And so it’s really cool, because it’s a very user generated kind of organic process, I think. [00:08:53] ES: For something like this, do you do both quantitative and qualitative types research? [00:09:01] SH: Yeah, we did a surveys, we did an in-app survey. So everyone that came to our homepage was just asked quickly, if they knew her, and if they knew her what they thought about her. We did some survey research showing people different designs, and some that just had her in some that didn’t have her and we didn’t point her out explicitly. And then ask people which page was more compelling. We also in some focus groups brought her up and had people give their thoughts on her. And people actually have a lot of, really, passionate thoughts on her, and how she should be used. Also at conventions. we did some interviews where she came up as well. It’s the nice mix and that kind of painted us a clear picture of just how we should employ her in our designs. [00:09:47] ES: How do you decide what things to investigate in the “why”, in the qualitative? Because I imagine not everything that is measured, gets to have a dedicated focus group and additional interviewing, right? Because that costs more money. Is there usually a process that you go through to the terming? Oh, this, we should have a focus group for this. [00:10:12] SH: Absolutely. So we almost always start out with the quantitative. And it almost always starts out with just the data that we see on our own site. So I mentioned we’re global company. And so we’ve been seeing that our popularity and more so than just even Crunchyroll, anime’s popularity in Mexico and Brazil and Bhutan markets in general is just skyrocketing. Anime is getting so popular. And so we could see that in the quantitative detail of like, oh, Mexico City alone watches so much anime on our site. So maybe we should go down and talk to them. So for example, we went down to Mexico, Mexico City in February for some exploratory research to follow up on some of these big trends we’ve been seeing. We wanted to get a deeper understanding of our Mexican anime audience members, so we kind of saw it in the data that there’s this huge market we saw where they were quantitative. And then we did a big survey before we went to try and identify some trends like where do they buy anime? Where do they hang out? What do they want? How is it different than American markets? And then once we got down there, we followed up with a bunch of qualitative stuff we did ethnography is we did a focus group we even did some usability testing, but mostly we just spent a great deal of time in people’s homes. interviewing them. We walked around areas where anime fans hang out like anime theater showings comic bookstores, this place called Frikiplaza, which is this amazing six story building with has floors for video games. It has anime merch, it has anime inspired food vendors, tables for like card games like Magic the Gathering. It is definitely somewhere I would have hung out a lot when I was younger had it existed in America. It was really fun. But yeah, but by like immersing ourselves in their worlds, we could really explore these trends that we had seen first and the data on a deeper level. And I feel like it added so much depth to what we already had, like seen what they had said in all these surveys. So that’s a way that it pairs really nicely, I think with each other. But yeah, I don’t think we would know what to look for first, if we didn’t go with hard data to lead us. [00:12:30] ES: I’m really excited about that. That your having an effort, especially because I’m from Mexico. So I appreciate companies, you know, making an effort in understanding other cultures and then improving the product based on that. I was watching anime at Crunchyroll I appreciated the Spanish subtitles. [00:12:49] SH: Nice. [00:12:50] ES: Yeah. [00:12:50] SH: Oh, that’s exciting. Yeah, we’re actually our team is supposed to be in Brazil next month, but COVID has sort of shut down our plans. But yeah, we’re really lucky at our company, we have regional leads in each country. And so we really can go explore other cultures, because we have these people that are from there that are also, you know, huge anime fans and stuff and understand the business that can really like scout locations for us and translate for us and just, I don’t know, be our gateway into all of these different worlds. And I feel it brings us together so much more as a 360 company and a global community. [00:13:26] ES: Exactly. Especially because yeah, you observe you are global community, so might as well make an effort to understand your global users. [00:13:34] SH: Absolutely. [00:13:35] ES: I want to talk a little bit now about the Lead User Research role, which is your current role. What would you say are some of the things that you do as a Lead User Researcher? [00:13:48] SH: As a Lead User Researcher, I lead my team and I help them design the best ways to collect data. But then also one of the trickier parts is, how to pull out insights from that data and then make those insights actionable. Because it’s one thing to gain a little knowledge, it’s another to translate it into something that other teams and the rest of the company can actually move on. And then I think it’s also very important to disseminate that knowledge. Half the battle is just getting up in front of people and trying to be persuasive and being like, this is what we’ve seen. This is what our recommendation is, this is why this is important. This is the evidence to back that up and to really push and lead the team in those efforts. And then I think maybe the last part would be mentorship. I think it’s important, especially because user research is such a new field to really act as a mentor and help those that are just starting out and coming up to learn kind of best practices and methods and stuff like that. And that’s one reason why me and a colleague created the San Francisco User Research Group. I started more in academia. And when I switched over to user research, I worked for a series of small startups. And I was the only one, I was the only user researcher embedded on a design team or working under a PM or whatever. And I just, I felt I had to figure everything else out on my own. And that can be kind of tricky. And so I think it’s really important to get a group of professionals together, especially when a lot of us are siloed on design teams, or kind of by ourselves and smaller companies. So you can share best practices and methods and really help each other just establish really strong practices. [00:15:43] ES: One of the things that you mentioned earlier on was the importance of being persuasive, and you’re talking a lot about using data and how that can help. Throughout your career, have there been other things that have helped you improve in how persuasive you can be [00:16:00] SH: Yes, I think I had to get a lot better at public speaking, I feel like coming…

    Full show notes at the publisher

    Biotechnology and Water Pollution (María Isabel Amorín) Jun 23, 2020
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    https://media.blubrry.com/thewomenintechshow/wintshow.files.wordpress.com/2020/06/s1e2-maria-isabel-amorin-1.mp3 Subscribe: Apple Podcasts | Spotify | Android The fashion industry is one of the biggest polluters on the planet. María Isabel Amorín, Founder and CEO of INDEQUI, explained the different types of pollution generated by these industries. We talked in detail about water pollution and about an affordable filter that she built to clean the water. Maria Isabel also explained the challenges of building a company in Guatemala and her path to raising funds. In 2019, María Isabel was recognized by the MIT Technology Review as an innovator in biotechnology. María Isabel Amorín Transcript [00:00:00] ES: I’m Edaena Salinas, Software Engineer and host of The Women in Tech Show a podcast about what we work on, not what it feels like to be a woman in tech. For more information about the show go to wit.fm. The fashion and textile industries are one of the biggest polluters on the planet. María Isabel Amorín, founder and CEO of INDEQUI explained the different types of pollution generated by these industries. We talked in detail about water pollution and about an affordable filter that she built to clean this water. María Isabel also explained the challenges of building a company in Guatemala and her path to raising funds. In 2019, María Isabel was recognized by the MIT Technology Review as an innovator in biotechnology. Before we move on with the interview, I’m really excited to announce that Season 1 of the 5 Minute Mentor Podcast is now available This is a podcast where you’ll get advice from prominent people in tech, authors, journalists, artists, and more. You can find more information about the show by going to mentors.fm. Thank you. [00:01:23] ES: María Isabel Amorín, welcome to The Women in Tech Show. [00:01:27] MA: Thank you so much. [00:01:28] ES: I’m excited to talk to you today. And some of the things we’re going to be talking about are building solutions to help the environment. In particular, you’ve been exploring solutions to tackle pollution generated by textile factories. Can you give some background on textile factories like what they do and, kind of why they exist? [00:01:54] MA: The textile industry is this economic activity that has the objective of the production of the fibers, yarn, and making clothing and textile that you can use for your personal or technical or industrial purposes. So, it’s a complex production that includes several steps to cover all the entire production cycle. From the raw materials, the production of the raw material that can even be natural or synthetic one, and then to the production of the final product that could be the fabric or clothing. [00:02:33] ES: As you’ve been investigating this industry and building solutions to tackle pollution in the environment. Can you talk about some of the impact that you’ve seen textile factories have in the environment. [00:02:49] MA: Yes, all these textile industry and the fashion industry is one of the major polluting industries in the world. Since the production of the raw materials, the energy that you need to spin in them into fibers also requires a lot of water, uses of chemicals, including pesticides for the growing of the raw material, such as the cotton. On a global scale, the textile industry uses between 6 to 9 trillion liters of water each year just for the public dyeing. So it’s a very polluting industry. [00:03:28] ES: Wow. Yeah, that’s quite impactful. And in more detail, you’re mentioning impact in different areas like the energy, you know, to manufacture the fibers. Also, you’re saying pesticides. When I was researching for this, I saw you’ve been focusing a lot in the issue with the contaminated water. Can you talk about usually what are some kind of contaminants in the water and then what happens to the water, typically. [00:03:59] MA: Yes. For example, it all depends on the type of the fiber, but in the dyeing process for cotton for example, that is the most common fiber that is used for making clothing and textiles, the dyeing process often needs a large amount of water and also you have to put there a lot of chemicals, a lot of salt. And the main problem is the process is quite inefficient, the fixation rate is about only 70%. So, you have 30% of the dye that, it will go to the water. And you need to use the salts to change the charge of the fiber. So, in cotton, the cotton is made from cellulose, and cellulose are glucose bond together. And they have hydroxyl groups that are negative charged and the reactive dye is also negative charge. So, it can’t bond there, so it’s a really inefficient process. And that means that many of the dye will go to the water after all the washing. [00:05:11] ES: So you’re talking right now specifically about the particles involved. And you’ve been talking about charge, like the cotton is formed, it consists of glucose bonds, and then they’re negative charged. And then you’re trying to mix cotton with the dye which is also negative charge. Is this analogous to trying to put together two magnets from the same side? [00:05:39] MA: Yes, that’s how it would work. [00:05:41] ES: So people have a visual idea what the industry is trying to do. They’re trying to mix dye with cotton, they’re both negative. So it’s really hard to stick them together, which is one of the reasons why you were saying there’s a lot of wasted dye? [00:05:55] MA: Yes. [00:05:55] ES: And, when you’ve been investigating this, what are some of the things that you’ve seen happens to this contaminated water. Where does it end up? What do people do with it? [00:06:08] MA: Yes, there is a widely used phrase that among the designers, and they say that you can know the color of the fashion next season by the color of the rivers in China. And they use this phrase all the time. So that’s what is happening in developing countries where the most of the production takes place, often, we don’t have a strict environmental legislation. So the way the water is often discharged untreated to the water bodies. In China, it’s estimated that 70% of all the water bodies are contaminated by the textile industry. [00:06:50] ES: So, this is specifically what you’ve been working on. You’re trying to reduce this pollution in the contaminated water. Can you talk a little bit about what it would take to, you know, filter and clean this water at a high level? [00:07:09] MA: Yes, there are traditional methods for the remediation of waste water contaminated with dyes and includes electrochemical reactions, chemical press also reverse osmosis. However, these metals have several limitations such as the high operating costs, the low efficiency, production of byproducts and this makes them difficult to acquire in a small scale and in the developing countries, not only in Guatemala also Mexico, Bangladesh, India, there are many textile artisans. The production is made in small scale fabric companies. So, they can’t afford these metals, they can’t afford a reverse osmosis chemical press. So, we were working on providing them a solution to treat this wastewater in a more affordable and more easy way to treat it. [00:08:07] ES: I was reading that you thought of the solution while you were in school taking classes about polymers. For people that don’t know polymers, what are some main characteristics of polymers. What are they? [00:08:21] MA: Yeah. So, a polymer is a large molecule, it’s composed of many repeated units that are bound together. Poly means many and mer means part, so it’s a large molecule of many parts. And polymers can be scientific ones like plastics, that plastics or polymers and also there are natural ones that are, they’re biopolymers. So the biopolymers is a polymer that is produced on living organisms. They can be present on the biomass and we can extract them from there. [00:09:01] ES: What are some living organisms where you saw the polymers present? [00:09:06] MA: Yes, for example, in plants, in trees, the cellulose is also a polymer. And the chitin that is the main product that I am using it, the chitin is present in some fungi in the exoskeleton of crustaceans and also insects. [00:09:27] ES: Yes. So you’re using crustaceans specifically prawn shells, right? [00:09:27] MA: Right. [00:09:28] ES: What is a reason why you decided to use this versus plants or trees? So what is it about prawn shells? [00:09:44] MA: Okay, yes. It’s because in this a crustacean shells contains three primary chemicals. There is the calcium carbonate, the chitin and protein. The chitin is a polymer that is the second most abundant natural biopolymer and can be transformed into chitosan, and this chitosan, so they chitin is the acetylated polymer and you made up the acetylation. And you get the chitosan and this chitosan has a lot of applications and a lot of properties due to the positive charge that is in all the chain. [00:10:26] ES: So we’re talking about, you’re in school taking classes about polymers, this large molecule with repeated units together. And then you’re mentioning how they occur synthetically like plastic but also in nature, like plants and trees, and specifically focusing down on prawn shells. Where do the polymers come into play when trying to build a solution to reduce contaminated water? What is their role in this? [00:10:59] MA: The positive changes that are on the chain, they can act as a flocculant, it’s the process of the agglomeration of all these particles. So, in wastewater in general, the organic matter has in the surface negative charge, and also as I said before the dyes are negative. So, they can link together to absorb the dye and also to make these agglomeration and to act as a flocculant. [00:11:33] ES: Once you first are thinking about, this idea in the properties of the contaminated water, the negative charge, and then you see the polymers have a positive charge. What are some of the things that happen next, before you start exploring an idea, do you run experiments or do you read more? Can you talk about that process of coming up with an idea and then try to build it. [00:11:58] MA: Yes, I think there is a big gap in the lab experiments and then trying to transfer the technology to the industrial sector, you have to make a lot of running experiments with the real wastewater. And that was the thing that I developed during the pilot project because I have run experiments with different dyes, and calculating the efficiency of with every dye in a separate way. And then when I collect the wastewater samples of the industrial process, the pH was different. They were mixing all the dyes so it was a complex project to try to figure it out if you can change the pH to get more efficiently or what happened with the salt, and everything is different when you want to apply it on an industry the thing that you develop on the lab. So we started working since, all the lab experiments in the lab, to then transfer the technology and go into the real industries and working with the artisans and to really develop a technology that could be used in the industrial sector. [00:13:23] ES: And you’re based in Guatemala. [00:13:26] MA: Yes. [00:13:26] ES: Particularly looking at this, providing a affordable solution to artisans that cannot afford other ways of cleaning the water. Can you talk a little bit about the panorama in Guatemala, the textile industry artisan made, just to give some context? [00:13:47] MA: Yes. In Guatemala, the textile industry is really important it represents the 20% of the product that the country export. However, according to an environmental audit, the 40% of the companies didn’t want to respond to the question what treatment is given to the dye in the wastewater. 10% they say they incinerate the waste. That’s a common practice to incinerate and we are only transporting the problem to the air. [00:14:20] ES: Yeah like you’re not dumping in the water you’re burning it but then the air is contaminated. [00:14:25] MA: Yes, and even 30% they only discharge these into the water body with no treatment. And this situation is alarming because we have a lot of polluted water bodies the Platanitos Rivers, Alomar River are always contaminated with different dyes. [00:14:47] ES: What about in terms of the sea life or the seafood industry? Because, you’re using crustacean shells for the polymer used for the filter for the water? [00:14:59] MA: Yes. Also in all the world, the shrimp and the prawn shells are globally, they dump these waste in the landfill or even into the sea. In developed countries, they it’s also costly. It’s so costly that I met some owner of a seafood company in Brussels, and he told me that they produce the product, and then they transport it to a Latin American country to peel it because it was cheaper. And also in that way, they don’t have to deal with the waste. And it’s what is happening here, 40% of the skeleton of the prawns is an inedible portions, so therefore is not exportable. So these 40% of the total weight of a shrimp is waste. And is discarded into landfill, so rivers, and is also an environmental risk due to the age of fracture of organic matter. [00:15:58] ES: Got it. So you’re making use of that waste, the crustacean shells, to build your solution to clean the waste from the textile industries and you’ve founded a company around it. It’s called INDEQUI. Can you talk a bit about the company, its focus. [00:16:17] MA: Yes. So I founded that company, that it means chemical research development, because I realized that there is a great need in the industry to develop research and development. Many times in other countries, they do partnerships with the academia and this is not happening here. The industries don’t want to invest in laboratories or to hire scientists. And also they are not working together with universities and research institutes. So it’s an opportunity to offer them research and development to make solutions for them. And it has been difficult because when you have to work with chemistry you have to invest in expensive laboratory, the facilities and also to the reactive and the chemical reagents and expensive equipment, but you can also make agreement with industries and also with academia. So that is why I founded this INDEQUI, this company. And CrustaTec is the brand of the polymer and the filter that we develop. [00:17:32] ES: Got it. I was reading about your journey in this, and founding a company, you’re in Guatemala, and that you encounter difficulty trying to raise funding locally. Can you talk about some of the things you encountered? [00:17:48] MA: Yes, it had been difficult. They don’t want to invest in science. I think it’s a problem that science and research, they are seen as the entertainment of the scientists. Many times the result of their research remains in the scientific articles, in thesis, and society doesn’t see a science as something important to invest. So it had been very difficult. I think technologies and apps gain more in those projects than in science. [00:18:23] ES: So you think part of it could be this cultural shift might be needed, where science can become a priority, you know, to improve the local society, right? [00:18:34] MA: Yes, to really put the results of the research available to the society and that, maybe they change their mind that science is important. [00:18:46] ES: Another thing I found interesting is so eventually you were able to raise some funds internationally. And you found the organization that could provide you funds through social media which was Young Water Solutions. Can you talk about how you found them or what your social media experience is. [00:19:07] MA: Yeah, so I saw this post on Facebook for Young Water Solutions. They had a call for applications for these Young Water Solutions fellowship that they develop each year. And this organization is an NGO that aims to develop and support the potential…

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    Abie Award Series: Evolutionary Software Architecture (Rebecca Parsons) Jun 16, 2020
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    https://media.blubrry.com/thewomenintechshow/wintshow.files.wordpress.com/2020/06/s1e1-rebecca-parsons.mp3 Subscribe: Apple Podcasts | Spotify | Android Rebecca Parsons has been working in technology for over 30 years. Throughout her career, some of the things she’s worked on are system architectures, software design patterns, distributed systems and best practices. Having started programming at 13 years old, she has seen significant technological transformations. In this episode we talked about the evolution of technology and how that leads to changes in how we develop software. Rebecca is currently the CTO of ThoughtWorks. In 2018 she was the recipient of the Technical Leadership Abie Award. Abie Awards are presented by AnitaB.org, a global nonprofit with a goal of reaching 50/50 gender equity in tech by 2025. Abie awards honor and celebrate women who have led technical innovations and made a notable impact on business or society through technology. This episode is part of a series of shows that highlight the work of previous Abie Award Winners. For more information about the Abie Awards, go to anitab.org Rebecca Parsons, CTO of ThoughtWorks Transcript [00:00:12] ES: I’m Edaena Salinas, Software Engineer and host of The Women in Tech Show, a podcast about what we work on, not what it feels like to be a woman in tech, for more information about the show, go to wit.fm Rebecca Parsons has been working in technology for over 30 years. Throughout her career, some of the things she’s worked on are system architectures, software design patterns, distributed systems and best practices. Having started programming at 13 years old, she has seen significant technological transformations. In this episode we talked about the evolution of technology and how that leads to changes in how we develop software. Rebecca is currently the CTO of ThoughtWorks. In 2018 she was the recipient of the Technical Leadership Abie Award. Abie Awards are presented by AnitaB.org, a global nonprofit with a goal of reaching 50/50 gender equity in tech by 2025. Abie awards honor and celebrate women who have led technical innovations and made a notable impact on business or society through technology. This episode is part of a series of shows that highlight the work of previous Abie Award Winners. Before we move on with the interview. I’m really excited to announce that season 1 of the 5 Minute Mentor podcast is available. This is a podcast where you’ll get advice from prominent people in tech, authors, journalists, artists and more. For more information about the show, go to mentors.fm. Thank you. [00:01:47] ES: Rebecca Parsons, welcome to The Women in Tech Show. [00:01:51] RP: Thank you for having me. [00:01:52] ES: You started coding at 13 years old. Can you talk about your introduction to coding? [00:01:58] RP: I was at an algebra class, and we had just switched school districts, and there was some uncertainty about whether the grades I’d gotten in math, in my old school district, were actually relevant or not. If you will. And so I had actually learned all of the things my freshman algebra teacher was trying to teach me, back actually in the 5th grade. And so he realized that very quickly and at the time he was taking a course at the local University in programming and PL/1, and so he bought another copy of the textbook and he gave it to me and said “I will run your programs for you”, for whatever reason, and I never have learned why, but our school had a keypunch machine, and so he gave me a key to the keypunch room. So I just started working my way through the book and he ran my programs for me at the University when he ran his. And that’s how I learned to program, and I just,I fell in love with it. I thought it was fantastic. [00:02:58] ES: And, what time was this, roughly? [00:03:00] RP: Early to mid 70s [00:03:03] ES: OK. And you’re highlighting a lot that he was running your programs for you because you couldn’t do it yourself, right? It was more about you program, and then you take the program to the machine, right? [00:03:12] RP: Exactly. It was done on punch cards so it had to be taken to the University and the operator had to feed the cards into the mainframe computer at the University and it would generate a print out. So it was a very very slow feedback loop. [00:03:26] ES: And throughout your career you’ve tried new things and even helped define and adopt new approaches to problems. One of the examples that I saw is your work in evolutionary architecture. But before we dive into what that is, we need to understand how we got there by looking at how technology has evolved and how it has changed software architecture. So I want to begin with a quote that I’ve heard you say multiple times from Ralph Johnson, a computer scientist, and he said “Software Architecture is about the important stuff. Whatever that is.” Can you explain what this means? [00:04:05] RP: Well, when you look at different kinds of organizations, there are going to be different aspects of architecture that are more or less important for the success of that particular organization or for the success of that particular computer system within that organization. And one of the examples that I like to use, of around the year 2000 I worked on a trading system. And when people hear trading system they think high throughput, low latency, everything’s gotta move fast, performance is critical. But this particular trading system at that organization in their wildest dreams, they figured they might do 100, perhaps 200 transactions in a day, not in a minute, not in a second. In a day, but each transaction was worth billions and billions of dollars, and that was in the year 2000. Now, if I would have looked at that trading system and built it in a way that corresponded to the normal architectural characteristics of a quote, unquote typical trading system, well, it wouldn’t have been right. Similarly, there are systems out there where security of particular kinds of information just isn’t that important. But on the other hand, if it’s a medical record system, if it’s something that’s holding personally identifiable information or your financial data. Security is a huge component of it. So what this is basically saying is, your architecture needs to take into account what are the architectural characteristics that most determine success. And some of the other ones, you can just ignore because they’re just not that important. [00:05:54] ES: Got it. I want to understand now, how we got to a point where we’re using and talking about evolutionary architectures. In your 2018 keynote at Grace Hopper Celebration, you mentioned that when you were just starting out you had mainframe computers and no databases and that things were very simple back then. What did architecture mean for systems during this time. [00:06:21] RP: Well people rarely talked about architecture because there was a dominant model, what I described, mainframes, and they had file systems then. They didn’t even have what we would consider a database today. And so there just weren’t that many choices even at that time though, you did have systems save from Digital Equipment Corporation, the mini computer, and so you did have slightly different architectures. But if you looked at it from either the hardware perspective or really the software perspective, time sharing systems were not that common, and the way people thought about programs, you know they were, everything really was a monolith back then, and so software architecture, hardware architecture, none of those things, you just didn’t have that many degrees of freedom, and so you didn’t have that many choices to make. And in fact, when I went to Graduate School, even when you said computer architecture, what that meant really was the architecture of the chip, how computers were physically put together. People really didn’t talk about architecture in relation to software or the way systems you know code communicated with each other. That just wasn’t as big of an issue at that time. Just, as I said, because there were so few choices that it wasn’t necessarily an interesting discipline to talk about. [00:07:42] ES: So after mainframes, like you’re mentioning, there were, you know very few paradigms, and people weren’t really thinking about it in terms of silver architecture. What came right after mainframes when we started to think more about this software component and software architecture? [00:08:00] RP: Well, I would say the big shift really happened with client server, which was roughly in the 90s. Even before then, you did still have distributed applications you did have. You were starting to see more interesting networking going on. People were starting to use different networking protocols to allow different types of computers to talk to each other, but I think from a software architecture perspective the real revolution came with client server when you had the client PCs. I’m talking to the big back-end server and that’s when people really started thinking about OK, what processing should go where in these business applications and one of the things that is really still true today, although the difference is shrinking, is really the disconnect between scientific computing and business computing an in business computing, say in the 80s, people were looking at the large relational databases. How do I solve problems like that? The scientific community was looking at protein folding to do more what they called rational drug design, and trying to design new drugs to solve problems. Climate modeling, reservoir modeling was happening in the oil and gas industry when they were trying to figure out how to get more resources out of a particular well. And so really, during that time you had people thinking about scientific computing, which in many ways was more architecturally complex. And then you had more business computing, which the big revolution. As I said, was the advent of client server. And when on the business computing side, we started thinking more and more about what kinds of things could run on a PC. What kinds of things? How should we think more about the interaction between the user and the computer program? We got much more flexible user interfaces during that time, and so that was really the next big shift if you will, from a software architecture perspective. [00:10:02] ES: And would these shifts go hand in hand with changes in the hardware and the equipment from the time, would you say? [00:10:10] RP: Well, it was really enabled by the personal computer, because before then, the devices most people used to interact with the computer was basically just a normal terminal. We used to call them green screens, although not all of them even more green in their print, but we call them green screens. Even at that time, you know, there were still these complex graphics workstations use for things like chip design, and things of that nature. But primarily, if people were accessing a computer, they were accessing it through one of these very simple green screens. Once the PC came along, you had much more power on the interface device. And so you could make forms and you could do interactions and display information in ways that you really couldn’t do before. I mean, there was actually something called ASCII art. People would draw pictures with the kinds of characters that you would put on a screen because you didn’t have the ability to display things in anything close to a photorealistic way. But once we got personal computers, you could start doing more with graphs and all of that. [00:11:22] ES: In other talks that you’ve given around this topic for you mentioned, that there was a time when we were just trying to plan ahead and even try to think of, you know, architectures in terms of “would it still work in two years or five years?”. Can you talk about the way in which people were approaching software architecture during that period of, you know, planning a lot? [00:11:47] RP: Well, it really comes back to the pace of change of Business and Technology relative to the timescales, IT departments we’re looking at to create some software systems. And when you look at the early applications that people wrote on the systems, they were accounts payable systems or accounts receivable systems or a very simple address book. And there isn’t a whole lot in the world that’s going to change how accounting works, how you post to a general ledger, and, you know, dual entry bookkeeping and all of those things. The rules were very well understood and very stable and technology. While it was improving significantly, it wasn’t expanding the category of pieces of software that a traditional business would use. relational databases coming on the scene was a really big deal. But for a long period of time, in business computation, you had people running databases and people writing COBOL programs and the business requirements of those were relatively stable because they were addressing problems that really weren’t changing that much. When you look at both the software and the hardware stack these days, well, you have web frameworks, and you have graphics frameworks, and you have persistence frameworks, and you have different kinds of libraries for different protocols and different systems wanting to communicate and and XML parsing going on. And they’re all of these different pieces of these frameworks of our software stack. And those just continually change. And so, one of the standard lines when Neil and I give our joint talk on this, this is one of Neil’s lines, regardless of the audience, you know, I will bet you 100 in whatever the local currency is. So, $100, if we’re speaking in the US, if you can guarantee me what the name is of the JavaScript framework that you will be using in two years, and of course, everybody in the audience laughs. And, you know, the punch line, is that’s you can’t tell me because it probably hasn’t even been written yet. Well, back when I started, you might get a new release of the system software once a year or something, but you weren’t having the radical changes and the introduction of new capabilities. We didn’t have anything like Docker or Kubernetes, Mesos, any of those things, you know, and just the fallout in, you know, the container ecosystem and the container orchestration ecosystem, you know, things move quickly now. And so trying to say, I’m going to tell you, absolutely, what the technology stack is going to look like for an application I build in two years, well, that’s nonsensical. And yet, when I started, you could legitimately talk about a five year roadmap. And sometimes even a 10 year roadmap would at least be indicative. Those concepts when you’re talking now about technology, they make no sense and it’s because of the increased diversity of tools that we’re using the increasing complexity and capabilities that we have in our technology stack, and how rapidly they’re evolving. And, it also depends on the fact that we’re addressing problems now where the expectations of what the software will do, will change. Just think about how people’s expectations and how they’re going to communicate with their bank changed when people started using iPhones. Now, all of a sudden, they, all of these banks had to figure out a completely different way of dealing with our customers. And those kinds of changes are happening more and more rapidly. So business requirements are changing faster, and technology is changing faster. And with both of those, it simply makes that level of two and five year planning irrelevant. [00:15:46] ES: Got it, which is one of the core ideas behind evolutionary architecture right to be able to respond to changes like this like new tools, new platforms, new tech analogies, right? [00:16:01] RP: Exactly. And I would say it’s really inspired from two perspectives. One is the approach to extreme programming…

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    Abie Award Series: Anthropology in Tech, and Mass Surveillance (Genevieve Bell) May 05, 2020
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    https://media.blubrry.com/thewomenintechshow/wintshow.files.wordpress.com/2020/05/188-genevieve-bell.mp3

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    Understanding how people use technology across cultures around the world gives us valuable insights. Genevieve Bell, Anthropologist and Distinguished professor at The Australian National University, talked about her work in anthropology and technology. Genevieve has been working in technology since the 1990s. We talked about her time working in silicon valley, particularly at Intel, where she was studying how different groups of people were using technology. Later on, we talked about how technology and mass surveillance are being used to fight COVID-19. Genevieve explained solutions we’re seeing in around the world and the trade-offs.

    In 2013 Genevieve was the recipient of the Women of Vision Abie Award for Leadership. Abie Awards are presented by AnitaB.org, a global nonprofit with a goal of reaching 50/50 gender equity in tech by 2025. Abie awards honor and celebrate women who have led technical innovations and made a notable impact on business or society through technology. This episode is part of a series of show that highlight the work of previous Abie Award Winners.

    For more information about the Abie Awards, go to anitab.org

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    Tech and Journalism (Yasmin Alameddine) Apr 28, 2020
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    https://media.blubrry.com/thewomenintechshow/wintshow.files.wordpress.com/2020/04/187-yasmin-alameddine.mp3

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    Advancements in technology have enabled us to share information much faster. We can start a blog, share information on social media, or create a podcast. Yasmin Alameddine, Founder and Host of the Witty Podcast explained why and how she started the show. We talked about the challenges and the things she learned from this. We also talked about data journalism and the intersection between technology and journalism. Yasmin studied Communication at Cornell University and is currently pursuing a Masters degree in Journalism at Columbia University.

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    Yasmin Alameddine, Founder and Host of Witty Podcast

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    Research, AI, and Crowdsourcing (Catherine Havasi) Apr 21, 2020
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    https://media.blubrry.com/thewomenintechshow/wintshow.files.wordpress.com/2020/04/186-catherine-havasi.mp3

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    Throughout the decades we’ve seen numerous advances in artificial intelligence. In the late 1990s, Catherine Havasi invented crowdsourcing for artificial intelligence. This made it possible for a vast amount of data to be collected and used for the Open Mind Common Sense project at MIT. A project with a goal of teaching computers what we consider as common sense. Catherine Havasi is a Research Scientist that specializes in artificial intelligence. We talked about her work in this area. She also explained the intersection between research and the enterprise.

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    Mental Wellness in Tech (Beth Anne Katz) Apr 14, 2020
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    https://media.blubrry.com/thewomenintechshow/wintshow.files.wordpress.com/2020/04/185-beth-anne-katz.mp3

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    A workplace can become a safe space for employees in many different ways. One of them is by enabling conversations around mental wellness. Beth Anne Katz, Program Manager at Microsoft talked about her struggle with depression and the importance of an accepting work environment. We talked about mental wellness and things that a workplace can do to be more welcoming. Beth Anne also talked about her initiatives to raise awareness around mental health, one of them is the podcast Katzbe Fights Depression.

    Note: If you would like to connect with a crisis counselor in the united states, you can text HOME to 741741. Thank you.

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    Beth Anne Katz, Program Manager at Microsoft

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    Tackling Migration in Mexico (Marcela Torres) Mar 31, 2020
    Show notes

    https://media.blubrry.com/thewomenintechshow/wintshow.files.wordpress.com/2020/03/183-marcela-torres.mp3

    Subscribe: Apple Podcasts | Spotify | Android

    Providing opportunities to migrants can help them integrate to society and add value. In 2017 Marcela Torres founded Hola Code, a startup with a goal to integrate migrants in Mexico by teaching them software engineering skills. With these skills, they’ll have access to more jobs and opportunities. Marcela explained the challenges that migrants face and how they tackled them. We also talked about the tech scene in Mexico and in other parts of Latin America.

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    Marcela Torres, Founder of Hola Code

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    Abie Award Series: Accessible Technology (Jhillika Kumar) Mar 24, 2020
    Show notes

    https://media.blubrry.com/thewomenintechshow/wintshow.files.wordpress.com/2020/03/184-jhillika-kumar.mp3

    Subscribe: Apple Podcasts | Spotify | Android

    Designing technology with accessibility in mind is about making sure that your product can be used by a wide range of individuals. This includes people that have disabilities such as visual, speech, motor, among others. Jhillika Kumar, creator of Mentra talked about why she and her team built a hiring platform for people with autism. Jhillika explained the challenges people with autism face when looking for a job and how technology can help solve them. We also talked about her experience building a company while studying at Georgia Tech.

    In 2019 Jhillika was the recipient of the Student of Vision Abie Award. Abie Awards are presented by AnitaB.org, a global nonprofit with a goal of reaching 50/50 gender equity in tech by 2025. Abie awards honor and celebrate women who have led technical innovations and made a notable impact on business or society through technology. This episode is part of a series of shows that highlight the work of previous Abie Award Winners.

    For more information about the Abie Awards, go to anitab.org

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    Jhillika Kumar, creator of Mentra

    @techwomenshow

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