Stay ConnectedThe Will Clarke Podcast is a weekly show where Will sits down with likeminded creatives, artists and industry people from the world of Music, Food & Art. Discussing their winding journeys that got them to where they are today.
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Podcast Overview: In this conversation, Will Clarke and Yanis aka Dr. Dubplate discuss the evolution of the UK dance music scene, the influence of iconic venues like Plastic People, and the challenges faced by smaller venues in the current climate. Yanis shares his journey in music, the founding of his record label EC2A, and the innovative strategies he employed to build a community and support emerging artists. The discussion highlights the importance of grassroots culture in music and the impact of commercialism on the industry. In this engaging conversation, Yanis and Will Clarke explore the evolving landscape of the music industry, focusing on the importance of community, the resurgence of vinyl, and the innovations in music distribution. They discuss the pressures artists face in the digital age, the significance of supporting local economies, and the
need for genuine connections between fans and artists. The conversation emphasizes the importance of passion, persistence, and the value of tangible music experiences in a streaming-dominated world.
Who Is Dr Dubplate: Be it viral moments during DJ sets or breaking down barriers for the new generation with his label ec2a, Dr Dubplate and the UK’s new underground run closely alongside one another. Dr Dubplate’s entry into dance music came as a teenager. Heavily influenced by his father – then manager of London institution Plastic People – he grew up absorbing Afrobeat, Rare Groove, House and Funk. Working the cloakroom on Thursday nights at Plastic People he was exposed to residencies and performances from some of the most esteemed artists – Theo Parrish, Four Tet and Floating Points to name a few- which paved the way for an education in and appreciation of UK Sound system and club culture. Dr Dubplate’s DJ stripes were earned in Bristol, as promoter and resident for party series Piff where he played alongside artists such as Mall Grab, DJ Seinfeld and Hodge. In 2020 he established ec2a – a more personal project referencing his inspiration and upbringing. Emerging during the height of the new UK Garage scene, Yanis’s debut as Dr Dubplate soon followed. With label and DJ projects running side by side, a following quickly formed, leading to bookings up and down the country when clubs re-opened, and a breakthrough year in 2021. A memorable headline B2B set with Interplanetary Criminal for Keep Hush, at their sold out summer festival, catapulted him into the eyes and ears of post-pandemic clubbers as did an ec2a Fabric RM3 takeover later that year. With a rich musical upbringing, it’s no coincidence that Dr Dubplate’s sets reflect his character; a positive, multi-genre taste with gun fingers as part of the blueprint and treating his crowds to everything from Gil Scott Heron to Kwengface, Dubstep to UK Funky and Trap.
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Podcast Overview: In this engaging conversation, Will Clarke and Louisa discuss their experiences with rave cruises, the evolution of self-worth in the music industry, and the challenges posed by streaming platforms like Spotify. They delve into the impact of digital streaming on artists, the value of music in a digital age, and the role of AI in music production. Personal anecdotes highlight the emotional connection to music and the importance of valuing artistic labor. In this conversation, Will Clarke and Louisa delve into the economic realities faced by artists in the music industry, particularly in relation to streaming royalties and the impact of platforms like Spotify. They discuss the importance of valuing art and the challenges artists face in making a sustainable living. The conversation also touches on the role of sponsorship, cultural relevance, and the need for artists to connect meaningfully with their audience through merchandising and branding. In this conversation, Will Clarke and Louisa discuss the intricacies of navigating the music industry as artists, emphasizing the importance of connection through platforms like podcasts. They explore the evolving definition of success, the challenges of transitioning from DJing to live performances, and the significance of setting personal metrics for success. Louisa shares her insights on embracing vulnerability, the joy of the creative process, and the realities of touring with a live band. They conclude with valuable advice for aspiring artists, highlighting the need for clarity in intentions and the importance of enjoying the journey.
Who Is Louisahhh: New York bred, Paris based performer, DJ, producer. Co-founder of RAAR. Thrilled to be alive.
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Podcast Overview: In this engaging conversation, Cloonee shares his experiences transitioning from a British artist to a prominent figure in the American music scene. He discusses the challenges of maintaining a healthy lifestyle while on tour, the evolution of DJing, and the pressures of producing successful music. Cloonee reflects on his journey, the importance of intuition in seizing opportunities, and the gradual grind that leads to success in the music industry. In this conversation, Cloonee shares insights into his creative process for the hit track 'Sip and Yak', discussing the spontaneous nature of his music production and the role of social media in shaping modern music careers. He reflects on his journey post-COVID, the importance of taking time to appreciate his achievements, and his aspirations for the future, including building a sustainable life beyond music. Additionally, Cloonee talks about his fashion brand, highlighting the rewarding experience of seeing fans wear his designs. In this conversation, Cloonee and Will Clarke delve into the intricacies of merchandising and branding within the music industry. They discuss their personal experiences with merchandise, the evolution of Cloonee's brand Hellbent, and the challenges of building a fashion brand from scratch. The conversation also touches on future goals for events and the importance of self-reliance and authenticity in the music industry. Cloonee shares valuable advice for aspiring artists, emphasizing the need to trust one's instincts and focus on personal growth rather than comparisons with others.
Who Is Cloonee: Since his breakthrough in 2019 following ‘The Ciggie’ on Solid Grooves Raw and his first Beatport #1 ‘Be Good To Me’ on Big Beat, plus material on Solardo’s Sola, Elrow, Lee Foss’ Repopulate Mars, and more, Cloonee has been on an ever-escalating ascent towards the top of tech house’s global elites
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Podcast Overview: In this conversation, Will Clarke and Rose Ryot delve into the evolution of Rose Ryot from the previous project Born Dirty, discussing the challenges faced in the music industry, the pressure of maintaining an artistic identity amidst commercial expectations, and the importance of cultural responsibility in music. They explore the complexities of trust in collaboration, the necessity of releasing music, and the balance between personal and professional life. The dialogue emphasizes the need for artists to stay true to their vision while navigating the commercial landscape of the music industry. In this engaging conversation, Rose Ryot and Will Clarke explore the evolution of music production, the cultural implications of DJing, and the challenges faced in live performances. They discuss the saturation of the music industry, the importance of community and collectives, and the balance between artistic integrity and commercial success. The dialogue reflects on the past and present of music culture, emphasizing the need for genuine connections among artists and the significance of quality in music creation.
Who Is Rose Ryot: Introducing "Rose Ryot" –where electronic beats meet a world of diverse musical influences, a sonic journey crafted by French singer-songwriter, composer, and music producer Mika Abadie. Rose Ryot is a burgeoning project that promises to bring depth to the electronic landscape. More than just a project, Rose Ryot is an immersive experience. Whether presented as a semi-live DJ set or a full band performance, the intention is clear –to envelop listeners in a world where warmth, emotion, and depth reign supreme. With Rose Ryot, Mika invites you to embark on a sonic journey that transcends boundaries, leaving an indelible mark on the soul.
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Podcast Overview: In this conversation, Will Clarke interviews Alex Jukes, the director of Jukebox PR, about the evolution of music PR, the importance of engaging content, and the shifting landscape of club and festival culture. They discuss how PR has transitioned from traditional media to digital platforms, the significance of social media in artist promotion, and the current trends in electronic music. Alex shares insights on how artists can effectively create content and the relevance of DJ promo in today's music industry. In this conversation, Will Clarke and Alex Jukes delve into the evolving landscape of music promotion, emphasizing the importance of professional PR services and tailored marketing strategies. They discuss the innovative concept of 'tribes' in music promotion, the significance of community pages, and the role of superfans in an artist's growth. The conversation also touches on the impact of social media, the necessity of creating genuine connections with fans, and the future trends in the music industry, particularly in relation to community engagement and the balance between personal branding and music promotion.
Who Is Alex Jukes: PR, Marketing and influencer expert. Director of Jukebox, The Tribes, Jukebox 3.0. Investor in start ups and great ideas.
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Podcast Overview: In this conversation, Will Clarke and Gabriela (Sinca) discuss the evolving landscape of the music industry, particularly in relation to the impact of AI on music creation, the role of artists, and the challenges posed by social media. They explore the uncertainty artists face in the current environment, the importance of authenticity, and the need for artists to adapt to new business models while building a community and emotional connection with their fans. In this engaging conversation, Will Clarke and Gabriela Sinca delve into the evolving landscape of the music industry, emphasizing the importance of fan engagement, the role of luck, and the necessity of building a strong network and brand. They discuss the changing image of DJs, the significance of quality music, and the hard work required to succeed. The conversation also touches on the future of streaming and the need for artists to adapt their business models to thrive in a competitive environment.
Who Is Sinca: Hailing from Montréal, Sinca brings a unique blend of her French-Canadian and Peruvian roots into her music, crafting an experience that resonates globally. Establishing herself as a rising star, she made her mark on the international circuit through recognition from influential labels such as Bedrock, Anjunadeep, All Day I Dream, Days Like Nights, and more. With a distinctive style nestled between house, progressive and melodic techno, Sinca's sets create unforgettable moments in diverse settings, in both intimate and expansive spaces. Her musical journey has left an indelible mark on iconic venues and festivals, including Coachella (Do Lab), Brooklyn Mirage, Stereo, Electric Island, Burning Man, Papaya Playa Project, Do Not Sit, Anjunadeep Explorations, and more. Sharing stages with industry titans like John Digweed, Lee Burridge, Sasha, Kölsch, Patrice Baümel, and Eli & Fur, Sinca is solidifying her presence in the global music scene. Selected as one of the top 20 artists to watch in 2024 by Dancing Astronaut, Sinca's journey is a testament to her creativity and musical skill. As she explores new musical territories, keep a keen eye on her, for she is destined to leave a lasting impact.
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Podcast Overview: In this engaging conversation, Will Clarke and Junior Sanchez explore the evolution of the music industry, the challenges of transitioning from DJing to live performances, and the importance of authenticity in an era dominated by social media. They reflect on their early careers, the significance of building relationships in the industry, and the changing landscape of music marketing. The discussion highlights the struggles and rewards of being a musician today, emphasizing the need for genuine passion and connection with audiences. In this conversation, Will Clarke and Junior Sanchez discuss the evolving landscape of DJing and club culture, reflecting on the challenges of achieving fame in the industry today. They share nostalgic memories of New York's vibrant nightlife in the 90s, highlighting the melting pot of cultures that defined the scene. The discussion also touches on the significant impact of 9/11 on nightlife and how the music industry has changed over the years, particularly in terms of taste and authenticity. In this conversation, Will Clarke and Junior Sanchez delve into the current state of the music industry, discussing the infiltration of weak music, the challenges of expressing honest opinions, and the role of gatekeepers who are disconnected from the culture. They explore the impact of social media on authenticity, the rise of AI in music production, and the future of artists in an evolving landscape. The dialogue reflects a deep passion for music and a commitment to maintaining authenticity amidst changing trends.
Who Is Jr Sanchez: Techno/ Hard Techno Dj and producer from Bogotá, Colombia. Co-founder of Doom Bogotá. Host of Doom Selections Podcasts.
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Podcast Overview: In this engaging conversation, Archie Hamilton and Will Clarke explore the challenges and joys of balancing parenthood with a demanding music career. They discuss the evolution of music production, the impact of success on artistic expression, and the rise of the minimal scene in London. The duo reflects on the transformation of club culture, the importance of evolving musical styles, and the significance of building a unique artistic identity. They also emphasize the value of creating a community through music events, highlighting the collaborative nature of the industry. In this conversation, Will Clarke and Archie Hamilton delve into the intricacies of the music industry, discussing the importance of building connections, effective communication, and navigating crew dynamics. They explore the challenges of event planning and the evolution of party brands, particularly in Ibiza. The duo reflects on the role of figureheads in music brands and the impact of social media on artist careers, emphasizing the need for authenticity and creativity in a rapidly changing landscape. In this conversation, Will Clarke and Archie Hamilton delve into the complexities of the music industry, discussing the challenges artists face in a saturated market, the impact of AI on music creation, and the evolving landscape of music marketing. They explore the significance of social media platforms like TikTok, the future of album releases, and the importance of effective marketing strategies in ensuring an artist's success. The discussion highlights the need for artists to adapt to changing trends while maintaining their unique creative identities.
Who Is Archie Hamilton: Archie Hamilton has seen a remarkable rise through the ranks of the house and techno world, becoming one of the most respected artists in the genre. Working across many facets of electronic music, Archie was an early originator of a new European sound, with his unique take on minimal house and techno: his signature sound of rugged basslines and ethereal atmospherics has established itself firmly in the minds of clubbers around the world.
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Podcast Overview: In this engaging conversation, Will Clarke and Elohim explore the depths of creativity, mental health, and authenticity in the music industry. They discuss the significance of Elohim's name, the journey of creating music, and the importance of consistency in both life and art. The dialogue delves into the challenges artists face regarding success, relationships, and the impact of their work on mental health. Elohim shares her experiences of navigating the industry, the meaning of her art, and her aspirations for future performances that prioritize authenticity and connection.
Who is Elohim: Elohim is a Los Angeles-based singer, songwriter, and producer who crafts hook-savvy, hip-hop influenced electropop. She ermerged in the latter half of the 2010s with a mysterious public image and moody tracks like "Xanax" and "Sleepy Eyes." She made her name with two consecutive self-titled releases, a 2016 EP and a 2018 full-length, as well as collaborations with artists like Skrillex, Quinn XCII, and Whethan. Beginning 2021, Elohim released a series of self-examining EPs called Journey to the Center of Myself, the fourth of which arrived in early 2022. The 2023 Walker & Royce and Glass Petals collaboration, "Stop Time," was followed by more solo work including the 2024 single "Tiny Human."
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Podcast Overview: In this engaging conversation, Kevin Knapp shares his journey from living in Berlin to returning to America, discussing the evolution of his music career, the changing landscape of the music market, and the importance of adapting to new sounds. He reflects on his experiences with the Dirtybird family, the challenges of understanding his worth as an artist, and the personal growth he has undergone through sobriety and therapy. Kevin emphasizes the cyclical nature of music and the necessity of reinvention in an artist's career. In this conversation, Will Clarke and Kevin Knapp explore the themes of therapy, self-discovery, and the balance between personal growth and professional aspirations. They discuss the importance of therapy in processing emotions, the journey of finding balance in life, and the purpose behind creating music. Kevin shares insights into his upcoming projects and the creative process, emphasizing the significance of appreciating achievements while striving for more.
Who Is Kevin Knapp: There are few DJs who have as much passion and dedication to this industry as Kevin Knapp. He’s a constant pioneer of the sounds crowds yearn for through his own individual production style and his proclivity for vocal contributions. His stand out vocals turned our heads back in 2012 proclaiming “My Beat Will Control You" with Audiojack and his first Hot Creations cut ”The Drums” alongside A&R head Richy Ahmed in 2013 is still owning dance floors to this day. As of recent, his track “Drug Birds” out of Sola was heavily supported by UK mainstays Hannah Wants and Huxley. 2018 was a big year as Kevin’s collab “Your Mind” with Shiba San was released with Repopulate Mars and swept across dancefloors. Kevin has taken every opportunity to continue his craft leading him from San Francisco to the capital of Techno: Berlin.
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