Stay ConnectedThe Will Clarke Podcast is a weekly show where Will sits down with likeminded creatives, artists and industry people from the world of Music, Food & Art. Discussing their winding journeys that got them to where they are today.
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Copyright: © 2024 Will Clarke
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Fleur Shore posted a reel every single day for five months. Then one video from Destino hit 12 million views, added 250,000 followers in two weeks, doubled her fees overnight, and brought a wave of hate and accusations she never saw coming.
We get into what virality actually did to her career and her head, why female DJs get it worse online, the industry whispers that she'd bought it all, losing her manager and her best friend three weeks apart and having to choose sink or swim, the mushroom trip that sparked her For Sure clothing brand, why she builds new avenues before the plateau hits, running Undergrowth, prank calling butchers, and the three wheeler.
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This episode is sponsored by the following:
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Hayla sits down with Will Clarke for a deep conversation about building a real artist career beyond being known as the voice on some of dance music’s biggest records.
In this episode, Hayla talks about the challenge of stepping out as a live vocalist in electronic music, creating her own world as an artist, the importance of fashion and visual identity, and how her sold-out solo shows helped her realise this could become something much bigger.
She also opens up about writing her new album, why the music feels more personal than ever, how “Escape” changed the direction of her career, and the pressure artists feel to chase trends instead of trusting their own voice.
A proper conversation about confidence, self-expression, live music, songwriting, identity, and what it really takes to build something that lasts.
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Hosted on Acast. See acast.com/privacy for more information.
This episode is sponsored by the following:
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intellijend - use code WILL for 30% off Lifetime Subscription https://go.intellijend.com/will-clarke
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Franky Wah returns to the podcast for a deep conversation about building a real career in electronic music, the pressure of chasing viral moments, Ibiza residencies, burnout, live shows, DJ culture, social media, radio, and why slow growth often creates the strongest foundations.
We talk about the difference between having a big moment and building something that lasts, why artists need to stay true to themselves, how the industry has changed with TikTok and content culture, and what it really takes to balance touring, studio time, family, health, and ambition.
Franky also opens up about walking away from Ibiza at the right time, preparing his first proper album, the importance of grassroots venues, and why real fans will always matter more than hype.
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Dave Alcock joins Will Clarke to break down the real business behind DJ careers, touring, agents, promoters, fees, community, social media and what it actually takes to build a long-term artist career in 2026.
They talk about why talent alone is no longer enough, why artists need to own their audience, how agents decide who to sign, why touring costs are becoming harder to manage, and why the “middle class” of DJs is under more pressure than ever.
Dave also shares stories from working with artists like David Morales, Kerri Chandler, DJ Jazzy Jeff, Claude VonStroke and more, while giving a rare behind-the-scenes look at how the live music business really works.
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Option4 joins Will Clarke for a deep conversation on what it really takes to build a lasting music scene.
From helping shape Denver’s electronic music culture, to understanding the difference between a promoter and a buyer, this episode gets into the realities of booking artists, building community, scaling events, and keeping dance music alive from the ground up.
They talk about why promoters need to care, why artists should invest more in fans than expensive production, how real community is built, why ticket prices matter, and why the future of independent artists could be stronger than ever.
This is a conversation about scenes, fans, artists, promoters, record labels, and the power of putting people first.
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Sam Divine joins Will Clarke for one of the most honest conversations we’ve had on the podcast.
Sam opens up about her early days in Ibiza, the reality of being a female DJ in house music, 20 years of touring, burnout, grief, addiction, rehab, sobriety, faith and rebuilding her life from the inside out.
This conversation goes deep into the parts of dance music people rarely talk about: the pressure to keep going, the hidden cost of touring, the normalisation of alcohol and drugs, the financial reality of being an artist, and what happens when the lifestyle that once gave you freedom starts to take something from you.
Sam also talks about her new chapter, her 555 concept, returning to grassroots clubs, falling back in love with DJing, and why this next era of her career feels more authentic than ever.
This is a conversation about music, survival, friendship, Ibiza, recovery and remembering why we started in the first place.
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J.Worra joins Will Clarke for a raw conversation about the real emotional and business side of building a career in dance music.
They talk about major label deals, self-releasing music, starting her own label Dialogue, the pressure to chase tastemakers, comparison, social media, success, touring, creative burnout and why the music industry can make artists doubt the very thing that got them here.
A proper honest one for any artist trying to build something that actually lasts.
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Baauer joins Will Clarke for a deep conversation about life after Harlem Shake, the strange reality of going viral, rebuilding an artist career, staying creative, Twitch streaming, sampling culture, record labels, money, touring, social media, and why doing things purely for success rarely works.
This is a raw look at what happens when a record becomes bigger than the artist behind it, and how Baauer has found new ways to create, connect and stay inspired.
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Patrick Moxey is the founder of Payday Records, Ultra Records and Helix Records, and has played a major role in shaping hip hop, dance music and the modern record label system.
In this episode, we talk about the early days of New York warehouse parties, starting Payday Records, working with Pete Tong, signing Jay-Z, building Ultra Records, selling labels, launching Helix, TikTok, publishing, bad record deals, artist development and why record labels still matter in a world where 800,000 songs are released every week.
A proper music industry deep dive.
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Chris Avantgarde joins Will Clarke for a deep conversation about the reality behind building a career in electronic music.
From growing up in Germany and sending demos on CDs, to working with Scooter, writing music for sync, landing major TV placements, working with Anyma and Afterlife, and dealing with anxiety, therapy, touring, money, ego and self-worth.
This episode goes far beyond music production. It’s about the mental game of being an artist, why success does not fix everything, how the music industry can destroy people’s mental health, and why staying true to yourself might be the only way to survive it.
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