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    Arts

    The Wedding Biz – Behind the Scenes of the Wedding Business

    Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character, passions, and secrets to their success. Andy’s powerful, yet casual and comfortable interview style gives you access to the authentic story each of these incredible industry leaders has to share. The Wedding Biz podcast is your opportunity to really get to know the amazing personalities that endlessly elevate the world of weddings and special events.

    Advertise
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    Latest Episodes:
    309 REVISIT DAVID MONN PART 2: Acumen in the Business of Events Nov 25, 2020
    Show notes

    In this episode of the Wedding Biz, Andy brings back David Monn for part 2 of their conversation. David's clients include social leaders from around the world. He is known for events like The Met's Costume Institute Gala, and the 100th Anniversary of the Plaza Hotel, to name a few. He is also a contributing editor to Departures Magazine and has been featured in numerous luxury and lifestyle publications.

    Listen as David breaks down how he planned the Met's Gala, how he used the senses, time of year, and locations to make the event one of a kind. He discusses how having discipline and order at a function allows it to flow, and why the band or DJ should know how to read the energy of the group.

    David's wisdom knows no bounds. You can't help but learn from listening to him talk about corporate events being about messaging the brand and learning his perspective on how to most effectively work with fundraisers.

    He talks about the three main things he feels are given us in life and how thankful he is for them. The event industry is not something you get into because you need a job, you do it because you can't see yourself doing anything else.

    This is a fantastic conversation, with stellar stories and invaluable information. We have been waiting for this episode since July, when Part 1 was released, so get ready to be blown away yet again.

    Show Highlights:

    [03:03] Andy welcomes David back to continue their conversation.

    [03:55] David speaks about aligning the senses, the time of year, and the location when planning an event.

    [06:28] He stresses to clients, "Don't let your idea of something hold hostage the foundation of what is already there."

    [08:30] He tells us the formula he used to plan the Met's Costume Institute Gala in great detail.

    [13:40] David states that having order during an event is about discipline and making sure each phase is managed well.

    [17:35] Why is taking people from a dance floor back to a table, then from the table back to the dance floor challenging?

    [19:01] How important is it for the talent to be able to read the energy of the group?

    [21:18] David believes a bridal couple they should have a proper send-off as they did in bygone years.

    [23:48] He explains why his approach to fundraising galas, corporate events, and social events is different from anything else he does.

    [27:37] Listen as David gives examples of non-profit events he has planned and the programs he works with.

    [32:12] Corporate events are about messaging the brand.

    [34:32] He speaks about the business aspect of what he does and how he makes sure to be cognizant of the client's budget.

    [38:57] David explains that clients have a hard time telling you what their spend threshold is.

    [43:58] How do you set up your company to go on without you? Do you have the business structure set up to make that happen?

    [49:19] David says there are three things in life that God gives us: blessings, opportunity, and free will.

    [50:22] The event industry is not something you get into because you need a job; it must be your passion.

    [51:14] David's final thoughts on events, how many people an event gives work to, and how many mouths they feed.

    LINKS & RESOURCES

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Title Sponsor: This episode is sponsored by Kushner Entertainment

    www.KushnerEntertainment.com

    David Monn

    David on the Wedding Biz Part 1

    David Monn

    David@david_monn

    Instagram | Twitter | Pinterest

    David@davidmonnllc

    Facebook | Youtube | Linkedin

    Mentioned during the interview:

    The Arts Connection

    Animal Medical Center

    The Mets Costume Institute Gala

    The Plaza Hotel

    Departures, a Luxury Magazine


    308 REVISIT DAVID MONN PART 1: Aligning the Senses To Create The Ultimate Event Nov 23, 2020
    Show notes

    Join David Monn and Andy as they travel down memory lane to discover the events and steps that led David to develop a unique sense of design in the event industry. Join Andy and David as they travel down memory lane to discover the events and steps that led him to develop a unique sense of design in the event industry. David's unique ability to align the senses to create the most effective event tapestry is what sets him apart from his fellow planners and designers.

    David's fascinating career trajectory involved finally realizing his calling was in event planning and design. His use of authenticity, scale, and attention to detail along with igniting the senses of smell, sound, and sight have made him an industry leader and one of the most highly sought-after event planners/designers in the world. His goal is to craft an event that shares your true story and personality, not the fantasy that you've created for yourself.

    His years in the corporate environment prepared him by giving insights into the mechanics of running a business and putting him in contact with some of the most influential fashion designers of the 20th century. Their mentorship and his creativity are the backbones of his business.

    Listen in to learn how lighting design defines an event, why packing light and carrying on your luggage is so freeing, and how to leverage your relationships to create a thriving business. David shares valuable and personal insights into the creation of his business, so this conversation is not one you want to miss.

    Show Highlights:

    [02:13] - David and Andy chat about the details of how he creates events while spending time at David's home.

    [05:37] - No matter the size or importance of the event, David works to engage the senses of smell, sound, and sight to imprint the event on the memory of all involved.

    [06:21] - Growing up in a large family, in a small town, with a sense of protection and order instilled by his father, heavily impacts his process.

    [11:34] - His father refused to take out loans to pay for his education at Parson's School of Design, so David created a backup plan.

    [14:58] - After moving up through the ranks of a garment manufacturing company, he made his way to the New York office of the company as an executive assistant.

    [21:08] - David helped a friend decorate her apartment and this led to his next client and his next for interior design, while still working in merchandising.

    [24:09] - What did he learn from his mentors Oscar De La Renta and Bill Glass?

    [28:32] - "Light in a space is everything and is why it feels the way it feels."

    [38:32] - How does light design work with outdoor events and the change in natural light?

    [40:32] - David comments on a quote by Thomas Edison about the renewing feeling of being in and working in a garden and the role nature plays in his events.

    [43:21] - When everything is in sync there is something magical about the event.

    [47:24] - David shares his process for creating each type of event he brings to life through authenticity, scale, and detail.

    [57:48] - David has curated several huge events and shares some fascinating stories.

    [1:03:50] - The artistic side of the business is probably 20%, the other 80% is running the business, which David learned in his corporate positions.

    [1:11:19] - How does David structure his pricing for such individualized events?

    [1:14:18] - Learn David's best tips and advice as well as what he would include in a masterclass.

    LINKS & RESOURCES

    The Wedding Biz

    The Wedding Biz

    The Wedding Biz on Instagram

    The Wedding Biz on Facebook

    @theweddingbiz

    David Monn

    David Monn, LLC

    David Monn on Instagram

    David Monn on Facebook

    David Monn on Twitter @david_monn

    David Monn on YouTube

    David Monn on LinkedIn

    David Monn on Pinterest

    Mentioned By David

    Parson's School of Design

    The Plaza Hotel

    Oscar De La Renta

    Bill Blass

    Robert Isabell

    Colin Cowie Lifestyle

    Colin's interviews on The Wedding Biz:

    Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences

    Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences

    Ron Ben Israel

    Ron's interview on The Wedding Biz


    307 A Conversation With DAVID BEAHM & CHRISTINA MATTEUCCI Nov 18, 2020
    Show notes

    "I believe there are no better problem solvers in the world than special event professionals." Andy is excited to have David Beahm and Christina Matteucci back on the show. David is a popular event designer based in New York City, working worldwide, and Christina is crucial to David's business as she is his Executive Director. Both have been on the show multiple times and are informative and enjoyable each and every time.

    "We are all on different ships in the same storm." David and Christina discuss how they handle the unrest in our country and what they are each doing to stay grounded. They believe that you have to follow what the universe has set before you and look at the opportunities around you to serve your community and help anyone you can.

    They share how they are keeping business alive and bringing in revenue, Christina has been coaching, and they have been helping their legacy clients with decorating for the holidays. They believe that the outlook for the events industry in the future is bright. It might be different, but no one adapts better than special event professionals.

    Don't forget to listen to Andy's other podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or visiting www.themusicmakers.com.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute.

    Show Highlights:

    • [01:17] Welcome back to the show, David and Christina!
    • [02:29] David shares how he is handling the unrest our country is under and how he stays grounded.
    • [04:41] Christina speaks about the emotional rollercoaster and how she is handling it by taking care of her community with baked goods.
    • [07:43] David believes you have to say, this is what this is right now, and we can't control everything.
    • [10:37] Christina discusses following what the universe has set before you and look at the opportunities around you.
    • [13:40] Christina shares how they are staying busy and bringing in revenue during this crisis.
    • [15:09] Being asked to coach is something Christina is grateful for that keeps her busy and helps her financially.
    • [16:21] David talks about checking in with his legacy clients and getting some decorating business during the holiday season.
    • [18:07] Are you feeling a sense of hope with the change in the administration?
    • [19:20] Christina believes that the barrier for reentry will be accurate and available, rapid testing.
    • [21:36] David discusses what he thinks events will look like once the event industry gets going again.
    • [22:46] Christina is excited to watch the ingenuity that comes out of this.
    • [24:34] "I can't wait just to be able to hug people again."
    • [25:31] David believes many people aren't used to living at working at this level of depletion.
    • [26:47] David says that "we are all on different ships in the same storm."
    • [27:44] Thank you both for being on the show!

    Find David and Christina:

    David Beahm Experiences

    David Beahm Episode 3 on The Wedding Biz

    David Beahm Episode 238 on The Wedding Biz

    @davidbeahm

    Instagram | Facebook | LinkedIn

    Christina Matteucci Episode 188 on The Wedding Biz

    Christina Matteucci Episode 214 on The Wedding Biz

    @teuccimama

    Instagram | Twitter | Facebook

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Title Sponsor: This episode is sponsored by Kushner Entertainment

    www.KushnerEntertainment.com


    306 MONTE DURHAM: Service with Passion and Grace Nov 16, 2020
    Show notes

    "The biggest success for me with dealing with clients is that I have never forgotten that I am the hired help." Andy has Monte Durham as his guest on this episode of The Wedding Biz with the audio portion of a video interview he conducted on Zoom for the WeddingMBA Conference that just occurred. Andy first interviewed Monte back in April on episode 250, and it's a pleasure to have him back for a follow-up interview.

    Monte is a hugely successful fashion expert and one of the stars of TLC's Say Yes to the Dress, Atlanta, where he had been the fashion director at Bridals by Lori, the south's premier bridal salon.

    Monte says that he hasn't slowed down since the pandemic; he is still going 110%, which has kept him motivated. Monte shares stories of the wallpaper and pictures on the new salon walls and how he saved money by buying some furnishings from flea markets and refinishing them himself.

    Listen as Monte shares some stories of difficult clients and how he handled the situations. Monte believes that bundling products and services will help wedding professionals come back strong and says he never forgets that he is the hired help. Monte also speaks about what he is looking forward to, once the pandemic is over, and some new exciting things that are on the horizon for his career.

    Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show: If you are so inspired: contribute.

    Show Highlights:

    [02:03] Welcome back to the show, Monte!

    [02:58] Monte shares how he is handling the pandemic personally.

    [04:16] Monte says that the pandemic has made him realize how driven and passionate he is.

    [05:07] Monte discusses what he is doing with his days and how he handles everything professionally.

    [07:33] Monte speaks about the open house for his new salon.

    [09:07] Monte shares suggestions for people dealing with tough times in business.

    [10:42] Monte describes what is on the walls of his salon and the stories they tell.

    [15:34] Monte shares how he believes that wedding professionals can price their services and products, once we are out of the crisis, by bundling.

    [18:43] Monte talks about why clients can become difficult and how he handles them.

    [21:25] He shares a story about when a client cursed him out.

    [23:14] Monte discusses how wedding dresses come in different sizes, and he speaks of an issue he had with a client that didn't think he knew what he was talking about.

    [25:06] Monte says the biggest success for him with clients is that he has never forgotten that he is the hired help.

    [25:40] What are you looking forward to in the future? What is coming up for you?

    [27:28] Monte speaks about going to Ohio to do the Marry Me Military event with the USO.

    [29:44] Monte, thank you so much for being on the show!

    RESOURCES

    Find Monte

    Monte Durham

    Monte Durham Episode 250 on The Wedding Biz

    Salon Monte

    @montedurham

    Facebook | Twitter

    @therealmontedurham

    Instagram

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment

    www.KushnerEntertainment.com


    305 THE NEXT LEVEL: ALEJANDRA POUPEL discusses ROB VAN HELDEN, Perfect Simplicity and Floral Design for Royalty Nov 11, 2020
    Show notes

    Andy's guest co-host today is Alejandra Poupel from Alejandra Poupel Events out of Paris, catering to an international clientele including Chinese, Middle Eastern, Russian and American, all of whom have different expectations based on their cultural perspective. Listen as they discuss Rob's idea of perfect simplicity, how he likes the natural beauty of flowers, and the royal events he has done, plus much more on this episode of The Next Level.

    Rob is the owner of Rob Van Helden Floral Design Limited, out of London. His previous clientele includes Nelson Mandela, Joe Malone, Elton John, and Royal weddings and events including Princess Beatrice, Princess Eugenie, and Princess Margaret's 70th birthday.

    Alejandra discusses how Rob respects the flower's beauty, his use of props when he designs arrangements for events, and the Royal events he's done and how beautiful they always are. Alejandra also shares the one thing in Rob's interview that surprised and pleased her the most.

    Listen as Alejandra shares how she is handling the pandemic personally and professionally and how the industry as a whole is coming together to support each other and lend a hand when needed.

    Don't forget to listen to Andy's other podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or visiting www.themusicmakers.com.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute.

    Show Highlights:

    • [01:05] Welcome to the show, Alejandra!
    • [02:05] Alejandra discusses how humble Rob is and how he expresses his brand.
    • [03:12] Alejandra shares how much Rob respects flowers and why he uses the term 'perfect simplicity.'
    • [04:04] Listen as Alejandra speaks about his use of props when he designs.
    • [06:31] Alejandra discusses the Royal events Rob has done and how beautiful his work was.
    • [09:08] Was there anything in Rob's interview that surprised you?
    • [10:55] Alejandra talks about Rob delivering his arrangements during the pandemic and how, as an industry, they are coming together for support.
    • [13:16] Alejandra speaks about how she is handling the pandemic on a personal level.
    • [14:16] How has the pandemic affected your business, and how you connect with your employees?
    • [17:41] Thank you so much for being on the show!

    This Week's Guest Co-Host, Alejandra Poupel of Alejandra Poupel Events

    Alejandra Poupel

    Alejandra Poupel Episode 221 on The Wedding Biz

    @alejandrapoupelevents

    Instagram | Facebook | Pinterest

    Find Rob

    Rob Van Helden Floral Design Limited

    @rvhfloraldesign

    Instagram | Facebook | Twitter

    RVH Prop Hire

    @rvhprophire

    Instagram | Facebook

    @rvhhome

    Instagram | HayKo.TV

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Title Sponsor: This episode is sponsored by Kushner Entertainment

    www.KushnerEntertainment.com


    304 ROB VAN HELDEN: Perfect Simplicity and Floral Design for Royalty Nov 09, 2020
    Show notes

    "I personally believe that flowers speak for themselves." Listen as Andy and his guest Rob Van Helden discuss 'perfect simplicity' and what he means by that. Rob also talks about starting a business out of the back of a car with his sister Patrice and how through word of mouth they were able to grow, plus much more on this episode of The Wedding Biz.

    Rob is the owner of Rob Van Helden Floral Design Limited out of London. His previous clientele include Nelson Mandela, Joe Malone, Elton John, the Beckham's World Cup party, Alfred Dunhill and James Bond film premiers, and Royal weddings and events including Princess Beatrice, Princess Eugenie, and Princess Margaret's 70th birthday among others.

    Rob shares why he likes to work with a lot of just one type of flower, how instrumental props are in the design, and setting the theme. Rob shares his process when he works with clients. And he speaks about taking his clients to the flower market with him so they can see firsthand what he has in mind for the design and experience their responses.

    Listen, as Rob describes the flower arrangements he designed for his own wedding and some of the biggest challenges he has faced at an event. Rob shares how he is handling the pandemic personally and professionally, and that success to him is having happy clients.

    Do you need some tips on handling stress during this crazy year? Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips.

    Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show: If you are so inspired: contribute.

    Show Highlights:

    [02:00] Welcome to the show, Rob!

    [03:08] Rob shares growing up in a small village in Holland and his journey to where he is now.

    [06:03] Rob speaks about finding out he has a knack for floral design.

    [07:16] Rob discusses starting a business with his sister Patrice in the back of a car.

    [09:13] He shares why he believes in the term perfect simplicity.

    [09:47] Why do you like to work with a lot of one type of flower?

    [10:53] Rob discusses why he believes props are instrumental in the design and setting of the theme.

    [13:52] He has natural conversations with his clients, sends them a proposal, and takes them on a trip to the flower market to show them what he has in mind.

    [17:27] What are some of the biggest challenges you have had during a wedding?

    [18:24] Rob describes what he designed for his wedding in 2007.

    [21:02] Rob shares some Royal weddings and events he has designed flowers for.

    [23:41] What events have you done for Sir Elton John over the years?

    [24:22] Rob discusses how he creates the right display for hotels and their venues.

    [25:23] Rob shares how he is handling the pandemic personally and professionally.

    [27:53] Rob speaks about what he has learned about himself during this crisis.

    [30:10] Andy and Rob share that everyone is in this together and how they connect with the people they work with on events.

    [32:04] Success to Rob means happy clients and getting letters from clients sharing how much they loved his design.

    [33:20] Thank you for being on the show!

    RESOURCES

    Find Rob

    Rob Van Helden Floral Design Limited

    @rvhfloraldesign

    Instagram | Facebook | Twitter

    RVH Prop Hire

    @rvhprophire

    Instagram | Facebook

    @rvhhome

    Instagram | HayKo.TV

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment

    www.KushnerEntertainment.com

    Mentioned

    Monte Durham Episode 250 on The Wedding Biz


    303 A Conversation With: CHRISTIAN OTH Nov 02, 2020
    Show notes

    On this episode of The Wedding Biz, Andy is having a conversation with Christian Oth. Listen as he discusses how he is dealing with the pandemic both personally and professionally, why he charges an upcharge for new contracts and a non-refundable percentage if a client postpones. Christian also shares what he is doing now, including his newest workshops

    Christian is an internationally renowned photographer. His experience in fashion, photojournalism, portraiture, advertising, and still life combines into an editorial style that makes Christian truly one of a kind. American Photo named him one of the world's ten best photographers, and his work has appeared in top fashion and wedding publications.

    Listen as Christian shares what he is doing to stay grounded and in shape, since the pandemic began, and how it has affected him personally. Professionally, the pandemic has led to cancellations and postponements. However, he has been able to stay busy with Commercial and Advertising Photography.

    Christian speaks about staying in touch with his clients and working with them to reschedule one-on-one. He talks about adding an upcharge to new contracts to help cover the cost and how he is now running a leaner and meaner company with a strong core team of employees and outsourcing what he can. Christian has also launched a workshop on photography and is looking forward to adding more specialized courses and, eventually, a business course to learn how to run a photography business.

    Do you wish you could be a fly on the wall and listen to music industry pros? Then listen to Andy's new podcast, The Music Makers. It's behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone's podcast app or by going to www.themusicmakers.com.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show: If you are so inspired: contribute.

    Show Highlights:

    [02:51] Welcome back to the show, Christian!

    [03:03] Christian speaks about how he uses video when doing calls because it is easier to connect with people.

    [05:10] Christian shares that the last major job he did before the world shut down was a wedding in Egypt.

    [07:57] Christian discusses leaving New York City for the Hamptons at the beginning of the pandemic.

    [10:32] He speaks about returning to the city in April and riding a bike to help stay grounded and in shape.

    [13:22] Christian talks about spending a lot of time biking with his son.

    [15:29] Christian discusses the postponements and cancellations caused by the pandemic.

    [17:45] Advertising photography is something Christian has always done, so he has been able to stay busy.

    [19:13] Christian speaks about how he is keeping in contact with his clients as this crisis drags on.

    [20:45] Christian discusses adding an upcharge on new contracts and how he pays the photographers on his team.

    [22:42] Christian says that he runs his business lean and mean and has created a really strong core team and outsourced the rest.

    [24:39] He shares that he has wanted to add workshops for a long time and launched them on October 26th.

    [26:55] Christian speaks about what they will cover in the classes and what you need to bring to photoshoots.

    [29:11] Next, he will have more specialized courses and then courses on the business side of being a photographer.

    [30:31] Christian looks forward to traveling again once this crisis is over.

    [31:16] Thank you for being on the show!

    RESOURCES

    Find Christian:

    Christian Oth Studio

    The Academy by Christian Oth

    Oth Media Group

    25 South Studio

    Christian Oth Episode 74 on The Wedding Biz

    Christian Oth Episode 223 on The Wedding Biz

    @christianothstudio

    Instagram | Facebook | Pinterest

    @christianoth

    Instagram | Twitter

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment

    www.KushnerEntertainment.com


    302 THE NEXT LEVEL: KIM WISELEY discusses JOY PROCTOR The Essence of Design Oct 28, 2020
    Show notes

    Andy's guest co-host today is Kim Wiseley, Founder and Creative Director of Flutter Magazine, and she recently created a new sister company called The Floral Pantry.

    Listen as they discuss Joy's outlook on how the design relates to the location, the inclusive proposal she gives her clients, plus much more on this episode of The Next Level.

    Today, Andy and Kim talk about Joy Proctor of Joy Proctor Design, a full-service design house. She has been named amongst the top in the world and a leader in the industry by Harper's Bazaar and Brides. Joy has designed well over 400 weddings worldwide and does photo styling, creative direction, and production for clients.

    Kim and Andy speak about why the location plays a big role in how Joy designs an event, how she walks through the area with her clients to see what excites them and uses that to inspire what she designs. Kim also discusses Joy's proposals, which includes everything from what the guests are wearing to the flowers and lighting.

    Kim shares how she met Joy and some editorial projects they have worked on together. She describes their Hearts of Flutter retreats, that they created together, and how the people who attend become like family after the experience because of their bonds. Andy speaks about Joy putting herself in front of issues like racial bias and other inequalities because she isn't afraid to speak out.

    Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute.

    Show Highlights:

    • [01:15] Welcome to the show, Kim!
    • [01:27] Kim discusses the new company and why she created it.
    • [03:57] Kim speaks about Joy's outlook on the design being related to the event's location.
    • [05:02] Joy takes what makes her clients excited to inspire her design for the event.
    • [05:41] Kim talks about Joy's proposals for an event and what they includes.
    • [09:13] Kim discusses working with Joy on editorial styling projects and how they met.
    • [11:10] Kim shares a project she and Joy worked on together called The Astrology Guide.
    • [12:22] The Hearts of Flutter tours are retreats that Joy and Kim created to travel with like-minded women.
    • [15:15] Kim speaks about having to push this year's trip back because of the pandemic.
    • [16:47] Thank you for being on the show!

    This Week's Guest Co-Host, Kim Wiseley, Founder and Creative Director of Flutter Magazine.

    Flutter Magazine

    The Floral Pantry

    @fluttermag

    Instagram | Twitter | Facebook

    @the_floral_pantry

    Instagram

    Find Joy:

    Joy Proctor

    @joyproctor

    Instagram

    @joyproctordesign

    Facebook | Pinterest

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!


    301 JOY PROCTOR: The Essence of Design Oct 26, 2020
    Show notes

    "An event designer is the equivalent of an interior designer." Andy's guest on the show is Joy Proctor of Joy Proctor Design, a full-service design house. Listen as they discuss what led Joy to make that analogy, how her childhood influenced her career path, why she transitioned from a planner to a designer, plus so much more on this episode of The Wedding Biz.

    Joy considers herself a wedding designer and stylist and has been named amongst the top wedding planners in the world and a leader in the industry by Harpers Bazaar and Brides. Joy has designed well over 400 weddings worldwide and does photo styling, creative direction, and production for clients, including Bella Belle Shoes, ALTR Created Diamonds, Bel Aire Bridal, Flutter Magazine more.

    Listen, as Joy shares her process of extrapolating the essence of design, her client's desire in the location they want, and how walking through the venue with the client allows her to visualize her design. Joy also discusses what is included in her thirty to fifty-page design proposal she gives her clients.

    Joy speaks about the work she does with editorial campaigns, her product collaborations, and the Hearts of Flutter Tours she organizes. Joy also gives us some insight into her recent social media posts on social justice movements and why she decided this was the time to get involved. And finally, she talks about she's handling the effects of the pandemic.

    Do you need some tips on handling stress during this crazy year? Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show: If you are so inspired: contribute.

    Show Highlights:

    [02:03] Welcome to the show, Joy!

    [02:45] Joy shares some stories from her childhood that influenced the career she has today.

    [05:07] Joy discusses why she believes that designing weddings is equivalent to being an interior designer.

    [06:56] How did you transition from being known as a planner to having your name recognized as a designer?

    [09:48] Joy shares her process of extrapolating the essence of the design, her client's desire, and the location they want.

    [11:15] Verbal communication and walking through the space with the client is huge when Joy is visualizing the design.

    [12:15] What does your thirty to fifty-page design proposal include?

    [13:35] Joy describes a wedding she designed for a couple in France.

    [16:13] Joy shares what the visual for the reception looked like.

    [17:35] She speaks about what she looks for when working with creative partners.

    [22:10] Joy discusses an over-the-top challenge she had to handle at an event.

    [25:23] Joy shares that during this event, rain caused the power to go out.

    [28:06] She speaks about the work she does with editorials and campaigns.

    [29:46] What is your process for setting up product collaborations?

    [31:52] Joy discusses how she goes after the companies she wants to collaborate with.

    [33:30] Joy talks about the Hearts of Flutter Tours, curated creative retreats, and intimate bespoke journeys around the world.

    [36:06] She speaks about the social justice movements she supports on her social media feed, like Black Lives Matter.

    [37:47] Joy started an initiative called Say Their Names Memorial.

    [39:09] How are you dealing with the pandemic on a professional and personal level?

    [42:51] Thank you for being on the show!

    RESOURCES

    Find Joy:

    Joy Proctor

    @joyproctor

    Instagram

    @joyproctordesign

    Facebook | Pinterest |

    Say Their Names Memorials

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!


    300 NANCY SHAFFER: The Live Events Coalition, Board President & Director Oct 21, 2020
    Show notes

    Andy is bringing us a very important interview pertinent right now in the weddings and events industry. The Live Events Coalition is a volunteer-run nonprofit organization created in response to the COVID-19 pandemic and it's devastating impact on the live events industry to provide advocacy, resources, and a network that connects and supports businesses, contractors, and the general event industry workforce. It established a national Facebook group that wants to connect, share stories, opportunities, or just support the live event's mission, with its members now reaching 23,000.

    Nancy Shaffer is the Founder and CEO of Bravo Events and the Board President and Director of the Live Events Coalition. Listen as Nancy discusses how the Coalition got started, what the Coalition is doing to advocate for and support the live events industry, and what is specifically being discussed and done for the industry as a whole.

    Nancy shares ways that people can become a member, start a localized chapter, and/or volunteer. Over 12 million people are being deeply and adversely affected in the live events industry, and Nancy and the Coalition want you to know that you are not alone. They are fighting for you every day.

    Don't forget to listen to Andy's other podcast, The Music Makers. It's behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone's podcast app or by going to www.themusicmakers.com.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show: If you are so inspired: contribute.

    Show Highlights:

    [01:53] Welcome to the show, Nancy!

    [02:23] Nancy shares how her own company has evolved since the pandemic.

    [04:10] Listen as Nancy speaks about how the Coalition got started.

    [07:05] Nancy was assigned to be the point of contact to work with the Live Events Coalition.

    [07:38] Nancy shares the two-fold mission of the Live Events Coalition.

    [08:43] What is the Coalition doing to advocate for and support the live events industry?

    [10:53] Nancy discusses how the industry of over 12 million people is being hit in multiple ways.

    [11:46] What is specifically being talked about and done for the industry as a whole?

    [12:42] Nancy shares the five things that the Coalition is advocating for.

    [16:07] Listen as Nancy speaks about what people can do if they want to start a localized group.

    [18:47] Besides starting a chapter, becoming a member of the Live Events Coalition is another way you can support the cause.

    [20:00] If you want to volunteer, a box will pop-up when you become a member of the Coalition on the site.

    [21:30] Nancy's final words are, remember you are not alone. We are fighting.

    [22:33] Thank you for being on the show!

    RESOURCES

    Find the Live Events Coalition

    Website

    Get Involved

    Donate

    @liveeventscoalition

    Facebook | Twitter | Instagram

    Find Nancy

    Nancy Shaffer

    Bravo Events

    @bravoeventsdc

    Facebook | Instagram | LinkedIn

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment

    www.KushnerEntertainment.com


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