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    Arts

    The Wedding Biz – Behind the Scenes of the Wedding Business

    Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character, passions, and secrets to their success. Andy’s powerful, yet casual and comfortable interview style gives you access to the authentic story each of these incredible industry leaders has to share. The Wedding Biz podcast is your opportunity to really get to know the amazing personalities that endlessly elevate the world of weddings and special events.

    Advertise
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    Latest Episodes:
    381 LAURYN PRATTES: Staying Relevant in a Saturated Market Sep 20, 2021
    Show notes

    Joining Andy today is a good friend of his, Lauryn Prattes of Lauryn Prattes Events. Lauryn is one of the top planners in the country as per Martha Stewart Weddings' assessment, and she has also been recognized by numerous other publications as being one of the top planners in the Washington, D.C. metropolitan area. Andy is not only a friend of Lauryn's but has also worked with her and her team, so he can speak to their high level of professionalism, commitment, and creativity!

    Lauryn and Andy chat about a vast array of topics in this episode of The Wedding Biz, including how Lauryn got started in this industry and eventually started her own business, how she tends to run her business, how she came to discover her personal style, her usual process with her clients, how she handles destination weddings, her philosophy around pricing, how she went about building an impressive social media following, how she finds a balance between her personal life and her professional life, and so much more!

    Andy really enjoyed his conversation with Lauryn in this episode and hopes that you will enjoy tuning in and listening to it! He encourages you to share this interview with three good friends who might also enjoy it. He would also be grateful if you were to leave a review of the podcast wherever you listen to it as it helps people find it!

    Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show! If you are so inspired, contribute!

    Time Stamps

    [1:20] – We learn that today's guest is Lauryn Prattes of Lauryn Prattes Events.

    [2:43] – Lauryn reflects on her childhood and how her love for fashion and creativity started.

    [4:33] – Lauryn reveals that her internship after college was with the bridal market.

    [6:45] – Lauryn talks about her time working with The Bridal Bar.

    [8:32] – We discover whether or not going out on her own and starting her own business was scary for Lauryn.

    [10:20] – We learn that Lauryn at first worked in retail so that she could afford to turn down potential clients that didn't mesh with her vision.

    [11:44] – Lauryn discusses textures and details and what they mean to her.

    [13:52] – Lauryn delineates her procedural process with bringing clients on board.

    [16:48] – There are, Lauryn argues, trends in the wedding industry just like there are fashion trends.

    [19:29] – Lauryn explains the logistics of planning a destination wedding.

    [22:48] – Lauryn talks about language barriers in other countries.

    [23:56] – We learn about some of Lauryn's biggest challenges, such as road closures, and how she overcame them.

    [25:45] – Lauryn comments on how she balances the artistic side of what she does with the artistic side of it.

    [27:58] – Lauryn enthuses over the importance of social media and what benefits it has for her.

    [30:25] – We hear about how Lauryn approaches her pricing strategy.

    [32:45] – Lauryn asserts that there is always the possibility of being replaced in her industry which is why relevance is crucial.

    [34:24] – Lauryn discloses what her biggest struggle currently is.

    [35:35] – Lauryn admits that she has a tough time balancing her business life with her personal life.

    [39:16] – Andy reveals where we can find Lauryn online.

    Find Lauryn:

    Lauryn's Website

    Lauryn's Instagram Page

    Lauryn's Facebook Page

    On Clubhouse, follow Andy @andykushner and join his club "The Wedding Biz" to get additional content and to get direct access to Andy.

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    The Wedding Biz Network

    The Music Makers

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment & PartySlate.


    380 COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn't Know They Wanted Sep 13, 2021
    Show notes

    Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode's returning guest has enjoyed quite the career so far. Colin Cowie has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as Dinner After Dark: Sexy, Sumptuous Supper Soirees, Colin Cowie Chic: The Guide to Life as It Should Be, and Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration.

    Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin's new book, The Gold Standard: Giving Your Customers What They Didn't Know They Wanted, which is Colin's eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more!

    Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his previous episodes with Colin and to also check out his new book The Gold Standard: Giving Your Customers What They Didn't Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen!

    Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show! If you are so inspired, contribute!

    Time Stamps

    [0:44] – Andy reveals that Colin Cowie is today's guest!

    [3:03] – Colin explains why he decided to write his new book The Gold Standard.

    [5:59] – Colin expounds upon his belief that customer service is the new luxury.

    [7:05] – We learn how to deliver to customers what they didn't realize they wanted.

    [9:36] – Colin gives examples of how to build relationships with clients.

    [10:58] – Colin affirms that you need to make sure that your employees have an emotional connection with you.

    [13:30] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture.

    [14:07] – Colin emphasizes how crucial teamwork and communication are.

    [17:29] – Andy and Colin agree that creating and owning your brand is important.

    [20:13] – We are persuaded of the importance of including everyone in meetings, even receptionists.

    [22:58] – Colin asserts how important protocols are to him.

    [25:52] – We discover that Colin is always updating protocols based on new things that are learned.

    [27:36] – Colin gives an example of great customer service provided by a pilot.

    [30:35] – We learn how we can get customers to keep coming back to us.

    [33:02] – Colin provides insight on failure and both its inevitability and its importance.

    [34:20] – Colin reveals what about the future excites him.

    [36:34] – Andy shares where online we can find Colin.

    RESOURCES

    Colin Cowie – Dinner After Dark: Sexy, Sumptuous Supper SoireesColin Cowie – Colin Cowie Chic: The Guide to Life as It Should BeColin Cowie – Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your CelebrationColin Cowie - The Gold Standard: Giving Your Customers What They Didn't Know They WantedThe Wedding Biz - Episode 128 REVISIT: Colin Cowie: Part 1 Creating Groundbreaking Luxury ExperiencesThe Wedding Biz - Episode 135 Colin Cowie: Part 2 Creating Groundbreaking Luxury ExperiencesThe Wedding Biz - Episode 267 A Conversation With: Colin CowieRyan Holiday – The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

    Find Colin:

    Colin's WebsiteColin's Instagram PageColin Cowie Lifestyle - Instagram PageColin Cowie Lifestyle - Facebook PageColin's Twitter Page

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    The Wedding Biz Network

    The Music Makers

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment.


    379 JACK EZON: Bespoke Travel & A Risk-Taking Entrepreneur Aug 30, 2021
    Show notes

    Andy chats today with Jack Ezon, C.E.O. and managing partner of EMBARK Beyond! EMBARK Beyond is a luxury lifestyle partnership that specializes in bespoke travel experiences, and they have the ability to access royal palaces, private homes, luxury yachts, global landmarks, and so much more! Negotiating hotel, air, and other components related to travel, EMBARK Beyond acts as a full concierge service in order to develop the perfect itinerary!

    Jack talks about some of the things that he and his company have been asked to do – some of them being pretty colorful and illegal in certain countries – and reveals where his wanderlust originates. He also reflects on how he started as an attorney in commercial financing but knew that he wanted to be a travel agent, especially since he hated being a lawyer and didn't like the corporate world.

    Jack also discusses failure and having to overcome fear and take measured risks in order to grow, and he enthusiastically touches upon the concept of loyalty and what it means to him in regards to the relationship between his company and his clients. He offers some really touching examples of times that EMBARK Beyond did truly wonderful things for its clients, and he affirms how important it is to him to protect his brand both personally and professionally.

    Andy and Jack also have a conversation about the COVID-19 pandemic and crises in general, and Jack reflects on the struggle of having been at the front of a travel company in the midst of a pandemic, revealing how he overcame the crisis and came out stronger than ever. This conversation with Jack Ezon made for such a fun interview for Andy, especially with Jack being so open and willing to discuss just about anything and everything! He encourages you to share this interview with three good friends who might also enjoy it!

    Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show! If you are so inspired, contribute!

    Time Stamps

    [0:44] – Today's interview is with Jack Ezon of EMBARK Beyond.

    [2:10] – Jack explains his willingness to do anything as long as it's legal and ethical.

    [3:21] – Jack reveals where his passion for travel comes from.

    [5:31] – Jack reflects on how the transition between careers went for him.

    [7:27] – We discover how Jack personally dealt with such a major loss of money when he was younger.

    [10:25] – Jack talks about 9/11 having ended an opportunity for him but having led to other opportunities.

    [11:53] – We learn how and why Jack started EMBARK Beyond.

    [13:27] – Jack explains how EMBARK Beyond takes risks and doesn't fear failure.

    [15:23] – Failures, Jack emphasizes, are opportunities to grow.

    [16:13] – Jack gives an example of a failure from his past that he overcame and explains how he overcame it.

    [20:30] – Jack discusses the standards of his company's philosophy.

    [22:33] – Jack details a specific example of an emotionally meaningful situation that they created for a client.

    [24:56] – Jack argues that building loyalty is about connecting to your clients and listening to them.

    [26:08] – We hear about further examples of meaningful trips that EMBARK Beyond planned.

    [27:52] – The most stressful part of Jack's job, he reveals, is maintaining his reputation.

    [29:08] – We discover how the COVID-19 pandemic has affected Jack and EMBARK Beyond.

    [31:46] – Jack discusses his favorite travel destination and what excites him most about the future.

    [33:58] – Andy reveals where to find Jack online.

    RESOURCES

    Ryan Holiday - The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

    Find Jack:

    EMBARK Beyond – Website

    EMBARK Beyond - Instagram Page

    EMBARK Beyond - Facebook Page

    On Clubhouse, follow Andy @andykushner and join his club "The Wedding Biz" to get additional content and to get direct access to Andy.

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    The Wedding Biz Network

    The Music Makers

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment.


    378 REVISIT MINDY RICE of MINDY RICE DESIGN: Creating Feelings Instead of Just Events Aug 23, 2021
    Show notes

    When we think about wedding and event floral designs, our imagination is often limited to bouquets and centerpieces. Today, I am talking to one of the premier event designers in the world. She sees flowers and foliage as a way to create lasting memories of events your guests will never forget. Mindy Rice, of Mindy Rice Design, is a native Californian with a creative lineage. Growing up, Mindy was taught how to think like a designer. Never feeling confined by the "rules" wedding floral arrangements like to follow, Mindy seemed to fall into the wedding business after designing events for the corporate world.

    What makes Mindy unique is how she encourages her clients to step into their most daring self. She turns dreams into reality—no Pinterest board copy-cat ideas here! Today, Mindy is going to walk us through her process, from the exciting ideation stages to actually executing her most memorable pieces. She will share stories of how she has transformed a simple barn into a Redwood wonderland. Mindy will describe her favorite pieces, and how she uses color and perspective to transform any event space. Mindy's goal is to create unique elements for each event that guests will really remember. She is not afraid to take a risk because she knows the risky pieces will always pay off. Every bloom and bough is placed thoughtfully so that guests will feel something long after the last toast and dance.

    "Everybody has two personalities—who they really are, and who they dare themselves to be." ~Mindy Rice

    Today is not just about flowers and spectacle! Mindy and I will chat about what it means to own our own business, and how we can successfully balance our creative endeavors with family life. The event design business sometimes feels as though it could take over everything! Mindy embraces the life she's been given and chooses jobs that will both fulfill her creatively and best support her family. Mindy is inspiring in so many ways, and I know she is going to transform the way you've always thought about flowers. Expect the unexpected when Mindy is around!

    Show Highlights:

    • Mindy's family has always been creative, and she uses that history to infuse design into her floral arrangements.
    • Mindy's first job was raising show rabbits!
    • High school wasn't Mindy's thing, so she quickly entered design school.
    • Hear all about some of Mindy's less successful design ventures.
    • Experience the amazing transformation of a simple barn into an enchanted wonderland.
    • Mindy explains her process of working with a client to translate their dreams into a perfect event.
    • Mindy wants her clients to be free to choose what they love, and dare to be a little different from the Pinterest trends.
    • Build client trust through visuals and pictures.
    • Mindy designs using color and proportion.
    • Hear the inspiring story about how Mindy made her passion into a business.
    • We discuss the common pitfalls of creative business owners: delegating to a team.
    • Mindy is still learning the balance between family life and operating her business.
    • Mindy and I share our favorite moments in this life we live and the business we love.

    Connect with Mindy:

    Mindy Rice Design [Website]

    Mindy Rice Design [Instagram]

    Mindy Rice Design [Pinterest]


    377 SUNNA YASSIN & MOLLIE JONES-HENNES: Staying Relevant in an Everchanging Industry Aug 16, 2021
    Show notes

    Andy hopes that you will tune in to this episode of The Wedding Biz as he talks with Sunna Yassin and Mollie Jones-Hennes of Bash Please. Named top planners by Brides, Harper's BAZAAR, and Martha Stewart Weddings, they are a full service creative event production company with studios out of Los Angeles and San Francisco. They are here to talk about what it takes to create an enjoyable and successful partnership, their social media strategy, their pricing philosophy, how they manage the business side of things, and so much more!

    Sunna and Mollie reveal how they came together as partners, explaining that it happened very organically. They touch upon how they handle the business and financial side of the business in addition to the creative side as well as how they maintain balance between work and their personal lives, emphasizing the importance of finding time for self-care. They also discuss how they feel about virtual meetings and how they stay relevant in an industry that is always changing. The industry changes every six months or so, and Sunna and Mollie credit their relevance with the unique way that they interact with their current clients, resulting in word-of-mouth. Andy had a great time talking with Sunna and Mollie of Bash Please and encourages you to share this interview with three good friends who might get something out of it too!

    Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show! If you are so inspired, contribute!

    Time Stamps

    [0:44] – Today's guests are Sunna Yassin and Mollie Jones-Hennes of Bash Please.

    [1:50] – We learn about the pivotal moment in Sunna's life that veered her toward her current career.

    [3:08] – Mollie reflects on her childhood and college years and how they affected her career path.

    [4:50] – Discover how Sunna and Mollie formed their partnership.

    [7:03] – Sunna reflects on whether or not there was any trepidation about partnering.

    [8:52] – Mollie reveals that she more so handles the business side of things whereas Sunna handles the more creative side of things.

    [10:12] – We learn how Mollie felt when she made the transition into partnership with Sunna.

    [11:54] – We learn what makes Mollie's and Sunna's partnership unique.

    [13:20] – For the most part, as they elaborate upon, both Mollie and Sunna are present at meetings with clients.

    [15:10] – Sunna and Mollie talk about how they feel about virtual meetings.

    [19:20] – Sunna and Mollie describe an upcoming event as an example of what they normally do.

    [22:23] – Andy shifts the conversation toward the business side of things.

    [23:09] – We learn that the experience that both Sunna and Mollie had prior to their partnership ended up being invaluable to it.

    [24:37] – Mollie and Sunna touch upon what aspect of the job is the most challenging and stressful.

    [26:48] – We discover Mollie's and Sunna's pricing philosophy.

    [28:17] – Sunna and Mollie explain how they stay relevant in an industry that is always changing.

    [31:08] – Mollie and Sunna elaborate upon their social media strategy and how they remain successful on social media.

    [33:04] – We receive some advice regarding partnering.

    [35:42] – Andy reveals how to find Sunna and Mollie online.

    Find Sunna and Mollie:

    Bash Please - Website

    Bash Please - Instagram Page

    Bash Please - Facebook Page

    On Clubhouse, follow Andy @andykushner and join his club "The Wedding Biz" to get additional content and to get direct access to Andy.

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    The Wedding Biz Network

    The Music Makers

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment & PartySlate.


    376 REVISIT THE TRAVEL SIBLINGS: Experiential Destination Travel Aug 09, 2021
    Show notes

    When you think of experiencing personalized and experiential destination weddings, you most likely need to be thinking of Harlan and Kara, The Travel Siblings. This duo has been designing private and intimate events and luxury travel experiences around the globe for years through their affiliation with the Elite Division of Travel Leaders - Tzell Travel Group and were recently recognized by Conde Nast as the "Best Agents for Destination Weddings".

    The pair found their love for travel when Harlan was working as a traveling opera singer as a young teen. He would often bring his younger sister Kara on a few getaways in between tours. There, they both fell in love with the art of luxurious travel, fine dining, and unique global experiences. These moments informed and influenced the pair's business of offering unforgettable luxury travel experiences uniquely catered to their clients whom wish to wed at a magical destinations.

    Today, Andy, Harlan, and Kara share a fun and lively talk about how the sibling's upbringing shaped their passions and careers, and how they manage to work together creatively and professionally. The three also chat about how they create experiences out of each destination, some of their favorite and most wild honeymoon and wedding stories to date, and what the best part of their job really is to them. This luxurious and decadent episode will have you ready to book your own destination wedding with the one and only Harlan and Kara. Listen to their full episode right here.

    Links
    • The Travel Siblings
    • The Travel Siblings [Facebook]
    • The Travel Siblings [Twitter]
    • The Travel Siblings [Instagram]
    • The Registry at Bloomingdales

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    The Wedding Biz Network

    The Music Makers

    Support The Wedding Biz by clicking here.


    375 DAVE CALZARETTA: Fighting the Fear of Missing Out and Making Your Own Luck Aug 02, 2021
    Show notes

    Listen in to Andy's conversation with Dave Calzaretta, the founder and president of Magnificent Events & Entertainment! Magnificent Events & Entertainment was founded in 2000 and has since established an impeccable reputation out of Chicago, Illinois (and also now Scottsdale, Arizona), and it is considered an international booking and event expert company.

    Dave always had a love for music, especially after fostering a unique friendship with The Temptations at a young age, but he majored in accounting because he was told that he should choose something practical. He reveals how he landed the career that he now has in the events and wedding market, however, and reveals what it was like to make the jump from the corporate world to a career in music and events.

    Motivated by a fear of missing out, Dave explains, he became an entrepreneur because he didn't want a 9-5 office job but instead wanted to live a more whimsical lifestyle. He discusses negotiation and how it's about gathering what's important on both sides of a transaction. He also reflects on the COVID-19 pandemic and how it has affected his career and his business over the last year or so. Andy has been wanting to have Dave on the show for a while and appreciates his connection and friendship with Dave. He's so happy to have had this chance to talk with him on the show!

    Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show! If you are so inspired, contribute!

    Time Stamps

    [1:12] – Andy reveals that this episode's interviewee is Dave Calzaretta, founder and president of Magnificent Events & Entertainment.

    [2:31] – Dave reflects on a time at fourteen years old when his father took him to see The Temptations.

    [5:08] – Dave talks about how he majored in accounting despite his love for music.

    [7:50] – Dave explains what it was like to make the leap from the corporate world to the music world.

    [9:25] – Having an accounting degree, Dave shares, made him comfortable with the gap between careers.

    [11:33] – We discover how Dave balances business and art.

    [14:07] – Dave looks back at the early days of the COVID-19 pandemic and how it affected his career.

    [16:43] – We learn how Dave's career doesn't have a shelf life anymore and he can continue to do this into his sixties.

    [18:06] – Dave talks about his office in Chicago and how he manages it post-pandemic.

    [21:08] – Dave describes his family situation.

    [23:50] – The biggest challenge that the industry faces, Dave asserts, is the waves of people who value price over quality.

    [27:01] – Andy expounds upon the challenge of explaining why you're worth your price to prospective clients.

    [28:26] – We hear Dave reflect on how difficult it is to reach prospective clients via video.

    [31:49] – Dave discusses negotiation and how a lot of musicians don't recognize their own value.

    [34:21] – Dave shares his thoughts about current emerging trends and talents.

    [38:21] – Andy reveals where Dave can be found online.

    RESOURCES

    Andy's Top 10 Event Luminary Tips For Dealing With Stress

    Dua Lipa - "Levitating"

    Kylie Minogue - "Magic"

    Find Dave:

    Magnificent Events - Website

    Magnificent Events - Facebook Page

    Magnificent.Events - Instagram Page

    On Clubhouse, follow Andy @andykushner and join his club "The Wedding Biz" to get additional content and to get direct access to Andy.

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    The Wedding Biz Network

    The Music Makers

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment & PartySlate.


    374 REVISIT MICHELLE RAGO: Weddings Around the Globe Jul 26, 2021
    Show notes

    Michelle Rago has always had wanderlust flowing through her veins. It's what has inspired her to build her massively successful career as a wedding and event destination producer and expert. She's now one of the most sought-after destination event planners in the world, in large part because of her vision, relationship building skills, and meticulous attention to every possible detail. Her love for travel and experiencing new cultures came from a study abroad trip in Greece when she was just 15. Ever since, she's been exploring new ways to bring stunning events and weddings to the most inspiring and beautiful locations around the globe.

    Today, Andy and Michelle chat about the steps she took to growing her passions and her business, and some of the major epiphanies and milestones she realized along the way. The pair also dive into how she untangles the vastly intricate puzzles of destination weddings, her process of making an event come to fruition, and some of her favorite and most satisfying events to date. This week's episode taps into the idea that following what your heart desires can truly lead to a career full of personal and professional achievements. Check out the full episode now.

    Links
    • Michelle Rago [Michelle Rago Destinations]
    • Michelle Rago [Instagram]
    • Michelle Rago [Facebook]
    • Michelle Rago [Twitter]

    373 JULIE NOVACK: Optimizing Your Digital Footprint Jul 19, 2021
    Show notes

    Join Andy in this episode as he chats with Julie Novack, C.E.O. and co-founder of PartySlate, a photo-rich website (that, in fact, just recently hit a million photos) where leading event professionals share their work, build their brand, and drive leads. Before founding Party Slate, Julie held executive positions at top-tier digital agencies such as Razorfish, Vibes, and Agency.com. With over twenty years of digital marketing experience, Julie has helped some of the biggest brands in the world. Longtime listeners of The Wedding Biz may actually remember Julie having been on the show before as she has been on a number of occasions such as in episode 121.

    Julie is here in this episode to talk about how to optimize your digital footprint. She discusses how to do that with your website, blog, social media, backlinks (which she describes as very similar to PR), third-party platforms, etc. She talks about what she calls a homepage handshake and why it is so crucial on your website since no one should have to do a whole lot of investigating to find out what you actually do, and she comments on blogs and how they can help you build authority. Julie also encourages listeners to spend at least one hour making their LinkedIn profiles represent them and their companies and to be sure to have at least 500 contacts on LinkedIn. In closing, Julie puts particular emphasis on the importance of networking and building strong online connections with other people and with other companies.

    Only so much of Julie's vast knowledge on this subject can be shared in twenty minutes, but this is such a fantastic summary and overview, and Andy strongly encourages listeners to not only go back and listen to this episode a second time to take notes but to also go back and listen to Julie's earlier episodes of The Wedding Biz, especially episode 121. Be sure to subscribe to the podcast so that you never miss an episode, and if you can think of at least three good friends who would benefit from listening, share it with them! Andy would also appreciate a positive review wherever you listen to the podcast and for you to go back and listen to some of the interviews in his back catalogue, especially if you're a new listener having just recently come on board!

    Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show! If you are so inspired, contribute!

    Time Stamps

    [0:43] – Andy reveals that this episode's guest is Julie Novack, C.E.O. and co-founder of PartySlate.

    [2:12] – Julie starts by talking about how to improve your digital presence via websites.

    [3:46] – Julie presents the possibility that about 80% of websites miss what she calls the homepage handshake.

    [5:03] – Julie offers her general opinion on blogs.

    [5:40] – We are provided with an example of how a blog entry could be helpful.

    [7:10] – Julie touches upon the importance of marketing yourself on social media, especially Instagram, Facebook, and LinkedIn.

    [8:53] – Julie addresses the difference in importance between having a personal profile and a business profile on LinkedIn.

    [9:35] – We are strongly encouraged to occasionally post content on LinkedIn and are told why.

    [10:36] – Julie encourages us to have at least 500 contacts on LinkedIn.

    [13:00] – Julie explains the difference between content SEO and technical SEO.

    [14:32] – We learn what backlinks are and why they are important.

    [16:08] – With third-party platforms, Julie explains that they tend to be polarizing and why.

    [19:08] – Julie sums up by encouraging us to think about our online connections and how they can help us.

    [22:23] – Andy gives Party Slate's contact information.

    RESOURCES

    The Wedding Biz - Episode 121 Julie Novack: PartySlate & Building A Venture-Capital Backed Business

    Find Julie:

    julie@partyslate.com

    PartySlate – Website

    PartySlate - Instagram Page

    PartySlate - Facebook Page

    On Clubhouse, follow Andy @andykushner and join his club "The Wedding Biz" to get additional content and to get direct access to Andy.

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    The Wedding Biz Network

    The Music Makers

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment & PartySlate.


    372 NSBWEP: The National Society of Black Wedding and Event Professionals Jul 12, 2021
    Show notes

    NSBWEP stands for the National Society of Black Wedding and Event Professionals and was created in the summer of 2019. Since the inception of the association, they now have over 135+ Black-owned businesses that represent the industry from the East Coast to the West Coast to include the Caribbean. Membership is based on each business owner passing mandatory credentials and having an exemplary business performance. By the end of 2022, the association is on track to include 300+ businesses! NSBWEP serves as a foundation for its members to build hope, opportunity, community, and more while creating change makers to thrive in this dynamic environment!

    In this episode of the podcast, Andy chats with Tara Melvin (founder and Creative Director of Perfect Planning Events and founder and President of NSBWEP), Brian Green (Chief Event Architect and creative visionary of By Brian Green LLC and Chairman of the Board of NSBWEP), and Marc Wilson (founder and creative director of The Style Marc and Vice President and founding member of NSBWEP). Tara – who has been in the wedding and events planning industry for nearly two decades - reveals that the NSBWEP arose out of the racial turmoil that we saw last year in 2020 such as the renewed wave of the Black Lives Matter movement and the death of George Floyd. She talks about the fact that the percentage of Black wedding event professionals being represented tends to be less than 1%, which made her want to create a space for more representation.

    Marc, who has been in the business for twenty-five years, personally felt that lack of representation in the industry which has made community so important to him in this organization. Tara, Brian, and Marc also talk about the educational programs that they have put in place and share the organization's goals in the future, such as how they want to expand their influence from twenty-three states to forty states and to Canada and even Europe. Andy is so excited about what NSBWEP is doing and respects and admires their mission so much. Be sure to subscribe to the podcast so that you never miss an episode, and if you can think of at least three good friends who would benefit from listening to the podcast, share it with them! Andy would also appreciate a positive review wherever you listen to the podcast!

    Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

    SUPPORTING THE WEDDING BIZ

    Become a patron and support Andy and the show! If you are so inspired, contribute!

    Time Stamps

    [0:56] – Andy announces the guests of this episode – Tara Melvin, Brian Green, and Marc Wilson of NSBWEP.

    [2:53] – Tara explains how the NSBWEP came about.

    [5:21] – Tara reflects on how she had to give a lot of strategic thought to who she would bring on to help her bring about NSBWEP.

    [6:32] – Brian reveals that NSBWEP is still the only wedding and events planning organization with the mission statement of representing Black wedding and event professionals.

    [7:25] – Marc touches upon community and how important it is to him.

    [9:15] – Tara shares some of NSBWEP's biggest accomplishments.

    [12:11] – We learn more about NSBWEP's mission and initiatives in place for the future.

    [13:02] – We hear about some of the industry icons that are allied with NSBWEP.

    [14:09] – Tara asserts that NSBWEP is for all Black wedding and event professionals regardless of how big or small their businesses are or where their businesses are located.

    [16:38] – We discover how we can learn more about and/or become members of NSBWEP.

    [18:06] – Andy offers more specifics about how to find NSBWEP online.

    RESOURCES Perfect Planning Events - Website

    By Brian Green LLC - WebsiteThe Style Marc - Website

    Find NSBWEP:

    NSBWEP - WebsiteNSBWEP - Instagram PageNSBWEP - LinkedIn ProfileNSBWEP - Facebook PageNSBWEP - Twitter Page

    On Clubhouse, follow Andy @andykushner and join his club "The Wedding Biz" to get additional content and to get direct access to Andy.

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    The Wedding Biz Network

    The Music Makers

    Support The Wedding Biz by clicking here.

    Title Sponsor: This episode is sponsored by Kushner Entertainment & PartySlate.


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