The Wedding Biz &#8211; Behind the Scenes of the Wedding Business

Heidi Thompson – Clone Your Best Clients

Find Heidi:

Evolve Your Wedding Business - Website

Heidi's Instagram Page

Book More Weddings Summit - Website

Wedding Business CEO Summit - Website

The Evolve Your Wedding Business Podcast

The Wedding Business Collective - Website (Enter THEWEDDINGBIZ for a free two-week trial!)

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Title Sponsor: This episode is sponsored by Kushner Entertainment.

409 JENNIFER STEIN: Moving Forward and Lessons Learned from the COVID-19 Pandemic Apr 18, 2022

Show notes

Andy's guest today is Jennifer Stein, co-founder and editor-in-chief of Destination I Do Magazine, a magazine that can be found on newsstands in all fifty states as well as twelve countries. The magazine can also be found online along with a daily blog, and Jennifer also has her own podcast. She has over two decades of experience in business and publishing, and she was even recognized as one of the top 35 entrepreneurs under 35 by Arizona Republic!

Jennifer shares her thoughts on how the past two years of the COVID-19 pandemic have felt and how that time has changed her, how her business and domestic destination weddings in general have changed since the pandemic, and some of the staffing issues that have arisen because of it. She also discusses the anxiety that many of us feel around international events and what would happen if one were to get stuck in an international country due to a positive COVID test, and she and Andy talk about why travel protection is therefore important. Jennifer remains hopeful for the future, however, believing that we have already seen the worst of COVID and that we're nearing the end of it.

Andy had such a good time catching up with Jennifer and hopes that you enjoy his conversation with her. If you can think of at least three good friends who might benefit from and enjoy this episode of The Wedding Biz, be sure to share it with them! Andy would also be appreciative if you were to leave a top review wherever you listen to the podcast, especially since it really helps the show!

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:33] – Andy reveals that today's guest is Jennifer Stein of Destination I Do Magzine.

[1:49] – Jennifer shares her opening thoughts on the COVID-19 pandemic.

[2:51] – Jennifer reflects on how she has changed because of the pandemic.

[5:47] – Andy and Jennifer discuss setting boundaries.

[7:34] – Discover how Jennifer's perspective on her business has changed.

[10:36] – Jennifer discusses how she is not reactionary.

[13:00] – Jennifer reveals how domestic destination weddings are going now.

[17:34] – Andy and Jennifer discuss some of the current supply and staffing issues.

[19:57] – Jennifer offers a possible solution to the current challenges.

[22:20] – Andy returns the conversation to international travel.

[23:26] – Jennifer shares her feelings on the anxiety surrounding international travel.

[26:27] – Jennifer offers some closing thoughts on the fear around international travel.

[29:31] – Jennifer shares that she is hopeful about the future of COVID.

[31:07] – Andy reveals where we can find Jennifer online.

RESOURCES

Flowers Are in Short Supply Around the World. Here's How It Happened. - The New York Times The Wedding Biz Episode 400 DANIELA BRAGA: A Professional Model's Dream Wedding

Find Jennifer:

Destination I Do - Website Destination I Do - Blog Destination I Do - Podcast Destination I Do - Facebook Page Destination I Do - Instagram Page Destination I Do - Twitter Page Destination I Do - Pinterest Page

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Paul's Wedding Photography Website Paul's Commercial Website Paul's Instagram Page

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Title Sponsor: This episode is sponsored by Kushner Entertainment.

408 PAUL MORSE: From the White House to White Gowns Apr 11, 2022

Show notes

Today's guest spot goes to Paul Morse, who chats with Andy about his career as a professional photographer! Paul is of Paul Morse Studios based in New Orleans, and his talent and unique style have earned him the trust of presidents, world leaders, Fortune 500 companies, and numerous bridal couples. He enjoyed a successful photojournalism career with the Los Angeles Times and then served as a White House photographer documenting the lives of President George W. Bush and his family as well as President Barack Obama's inauguration ceremonies.

Paul walks us through when he first realized that he had a pull toward photography and why he first got into it, touching upon his first few jobs. (Incredibly, even though he has had several jobs, he has always had a career in photography!) He reflects on his time with the Los Angeles Times, his position as Deputy Director of Photography at the White House, and how he came to be interested in wedding photography. He also touches upon his strengths as a photographer, how he tends to tackle challenges (using a specific example of a time when he used rain to his advantage), how he feels about film vs. digital, how he approaches things like framing and lighting, what his greatest challenge is, and so much more!

Andy is so appreciative of Paul's time and had such a great time talking with him, and he hopes that you enjoy listening to the conversation! If you can think of at least three good friends who might benefit from and enjoy this chat with Paul, be sure to share it with them! Andy would also be appreciative if you were to leave a top review wherever you listen to the podcast!

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:47] – We learn that today's guest is photographer Paul Morse.

[2:03] – Paul reveals when he first felt a strong pull toward photography.

[3:49] – Paul reflects on his transition after working for the Los Angeles Times.

[4:50] – Discover how Paul came to be involved in wedding photography.

[6:17] – Paul discusses G.W. Bush's presidency and what he learned photographing him.

[8:13] – Paul touches upon the humanity that he captured in his presidential photography.

[10:20] – Andy points to a specific photo of Paul's featuring four presidents joking together.

[12:04] – Paul shares what he believes to be his strengths as a photographer.

[13:34] – We hear about how Paul encourages vulnerability in his subjects.

[16:30] – Paul reflects on a time that he used the rain to his advantage.

[18:19] – Paul walks us through the initial process with his clients.

[20:03] – We learn how Paul feels about film vs. digital.

[22:20] – Paul discusses how he approaches things like framing and lighting.

[23:47] – Paul shares his thoughts about the current social media age.

[25:30] – Paul admits that he still struggles with insecurity.

[28:08] – We discover what gear Paul uses now.

[29:31] – Andy reveals where we can find Paul online.

Find Paul:

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Title Sponsor: This episode is sponsored by Kushner Entertainment and PartySlate.

407 REVISIT CINDY NOVOTNY: Mastering Motivation Apr 04, 2022

Show notes

As anyone knows, sometimes we need a little motivation, a push in the right direction. Maybe we're not as focused as we need to be and just need someone to motivate us to reach our potential.

Cindy Novotny is with us today, and she's here to give some of her signature "straight talk" advice. Listen in and find out why you should embrace public speaking, set goals, and stay focused on what you want out of your life.

An icon in the hospitality industry, Cindy Novotny is the original founder of MCA and is an internationally renowned leader in sales, leadership and customer service. She has been recognized by the American Society of Training and Development as one of the most powerful, innovative and passionate speakers in the industry. Cindy has become a "radical mentor" for thousands of executives around the world. Her ability to close the "gap" with senior executives and line employees has made MCA a leader in many industries.

406 SHARON SEVER: Head Designer for Galia Lahav - Worldwide Couture and High Fashion Design Mar 28, 2022

Show notes

Joining Andy today is Sharon Sever, Head Designer for Galia Lahav. Galia Lahav has established itself as one of the leading couture fashion houses, with garments characterized by their high-end fabrications, meticulous sewing techniques, and their unique technology to make each piece meet exact measurements even from overseas. They have flagship stores in major cities all over the world and are a part of 70 retailers including the most exclusive and luxurious. You can read more about the company on their website and see some of their amazing collections.

As a dedicated student, Sharon left his family and hometown in Ashdod, Israel, to pursue his dreams of becoming a fashion designer in one of the world's most recognized in the artform - Paris. A graduate from the Paris American Academy, Sharon also apprenticed with fashion icons, including Christian Lacroix, Pierre Balmain, Carven, Balenciaga, and some of the other leading Parisian fashion houses. In this episode, in fact, Sharon shares how he was able to become an intern and the story illustrates how driven Sharon is in pursuing his passions. Now, and for the last 30+ years, Sharon has been working with Galia Lahav, who has been a mentor of his since he was a child.

Today, Sharon not only shares his background, but also inspires listeners to pursue their own passions. He demonstrates through his will power and dedication to his craft that it is worth it all and more.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[2:26] - Sharon shares his background and how he found a passion for fashion.

[4:01] - After serving in the military, Sharon went to school and pursued his passion.

[6:08] - Sharon has had the opportunity to work with high profile designers through internships.

[8:00] - He knew he wanted to work in couture and bring high fashion to Israel.

[9:37] - Brides are more willing to try elaborate creations for their wedding.

[11:45] - Sharon recognized early on that couture and high fashion wasn't just for the red carpet.

[14:08] - When designing, Sharon can visualize the perfect bride and wedding down to every detail.

[15:48] - Connecting with clients is personally important to Sharon.

[16:40] - What is Sharon's inspiration for each collection?

[20:18] - Covid-19 has changed how Sharon works with clients.

[22:23] - Through a special technology they have developed, Sharon's company offers couture design virtually.

[24:38] - Sharon describes the most challenging element in designing for a bride.

[25:58] - Following his feelings is important to Sharon.

[26:49] - Even with his expertise, Sharon admits that there's always pressure.

[29:02] - Social media has brought more focus on every detail.

[32:01] - Sharon's advice is to go for the things you are passionate about and be yourself.

[33:36] - Sharon describes what he sees as the future for Galia Lahav and his work.

Find Galia Lahav:Galia Lahav on Instagram GL Brides on Instagram Galia Lahav Website

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Zola - Website Zola - Instagram Page Zola - Facebook Page Zola - Twitter Page Zola - TikTok Page

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Title Sponsor: This episode is sponsored by Party Slate.

405 SHAN-LYN MA: CEO of Zola and How Her Company Has Experienced Explosive Growth Mar 21, 2022

Show notes

Shan-Lyn Ma, the CEO and co-founder of Zola, joins Andy in this episode of The Wedding Biz to discuss her business and her career! Launched in 2013, Zola is the wedding company reinventing the wedding planning and registry experience by combining compassionate customer service along with modern technology. The company has been named one of the Wall Street Journal's top 25 tech companies to watch as well as one of Fast Company's most innovative companies!

A first-generation immigrant two times over, Shan discusses her childhood and what her interests were as she was growing up and how she learned that she had to work really hard in order to accomplish her dreams. She touches upon former jobs prior to founding Zola and what she learned from them and also how Zola came to be and what about weddings attracted her. Having co-founded Zola with Nobu Nakaguchi, she also touches upon how she and Nobu divide responsibilities and who is in charge of what, the smart technology that Zola makes use of, what kinds of services that Zola offers, how the COVID-19 pandemic affected Zola, what is on the horizon for the company, and so much more!

Andy had such a blast chatting with Shan-Lyn and hopes that you enjoy listening as well! If you can think of three good friends who might benefit from and enjoy this episode of the podcast, be sure to share it with them! Andy would also be appreciative if you were to leave a top review wherever you listen to the podcast!

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:43] – Andy reveals that this episode's guest is Shan-Lyn Ma of Zola.

[1:37] – We learn about some of Shan-Lyn's education and regional background.

[4:15] – Shan shares that she had wanted to be an entrepreneur for most of her life.

[5:51] – Shan touches upon some of her biggest lessons learned from past jobs.

[8:01] – We discover how Zola came about.

[10:56] – Shan-Lyn reflects on when she realized that Zola was going to be successful.

[13:00] – Andy and Shan discuss entrepreneurs being able to tolerate taking risks.

[15:01] – Shan explains how she divides responsibilities with her partner Nobu Nakaguchi.

[18:47] – Shan discusses the smart technology that Zola implements.

[21:33] – We learn about whether or not potential wedding vendors are vetted.

[22:32] – Shan-Lyn makes a case for how Zola stands out from other wedding companies.

[24:09] – Shan reflects on how and why Zola has grown so explosively since 2013.

[26:17] – Shan discusses how the COVID-19 pandemic affected Zola.

[28:49] – We hear how the pandemic had some positive impacts on Zola.

[30:33] – Shan talks about a new platform offered that offers home products.

[33:13] – Learn about what wedding trends Shan-Lyn has been seeing in 2022.

[34:51] – Shan-Lyn projects toward Zola's future and its goals.

[36:30] – Shan offers some final thoughts.

[37:37] – Find out where to find Shan-Lyn online.

Find Zola:

Follow The Wedding Biz on Social:

Brides - Website Brides - Facebook Page Brides - Instagram Page Brides - Pinterest Page Brides - Twitter Page Brides - TikTok Page Brides - The Royals Issue featuring India Hicks Brides - The Minted + Brides Collection Brides - The Biggest Wedding Trends To Expect in 2022 Brides - A Diversity Pledge From Brides: Our Commitment to Anti-Racism

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

404 ANNA PRICE OLSON: Editorial Director, Brides Mar 14, 2022

Show notes

Chatting with Andy in this episode of The Wedding Biz is Anna Price Olson! Anna is the editorial director of Brides and acts as the brand lead for the publication. Anna discusses how she got started in the industry, how the COVID-19 pandemic has affected the industry (with not all of it actually being bad), what the state of the market is like right now, some of the exciting trends that Anna and her publication are seeing, how planners and couples can have the best chance at getting their wedding story covered in Brides, and how planners and photographers can get on the best-of lists!

Anna also reveals what got her into the wedding industry and how one of the positive aspects of the pandemic has been people allowing themselves to break rules more and have more unique, personalized weddings. Andy has been aware of Anna's name for a while and keeps up with Brides, so he is really grateful for Anna's time and enjoyed having her on the podcast. Be sure to check out both Brides' and Anna's social media pages and also be sure to share this interview with good friends and colleagues who might benefit from and enjoy it and to leave a top review of the podcast wherever you listen!

Are you looking to boost your sales or get more clients? Check out the Create Your Most Profitable Marketing Strategy course from marketing expert, Melissa Forziat. If you feel disorganized or overwhelmed with your marketing, if you feel like you're leaving money on the table, or if you just want to get more word of mouth going for your business, this online course is perfect for you. Andy only works with sponsors whose work he's thoroughly checked out, so he knows that with Melissa's guidance, you will create your road map and answer questions like where to market your business, what systems to create, and how to follow-up with every client or potential client in your pipeline. As we all know, weddings are about relationships, and marketing your wedding business should be about relationships too.

A course as detailed as this would usually be priced in the thousands, but to make it accessible to small businesses, Melissa is making it available for only $247. PLUS, as a listener of The Wedding Biz, you can use promo code WEDDINGBIZ to get 10% off, so if you are ready to go to the next level in your business, sign up for the course today!

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:00] – This episode is brought to you by Melissa Forziat Events & Marketing.

[0:49] – Andy announces this episode's guest to be Anna Price Olson of Brides.

[1:46] – We learn where Anna's passion for the wedding industry came from.

[2:51] – Anna describes what she does for Brides.

[3:51] – Anna touches upon how COVID has impacted the wedding industry.

[5:29] – We discover how Anna sees the market currently.

[8:27] – Anna points out that more unique weddings are a plus side of the pandemic.

[9:38] – Anna lists some of the trends that she is seeing in the wedding industry.

[11:59] – Anna argues that hometown weddings can still be like destination weddings.

[13:50] – Anna talks about Brides' targeted demographics.

[15:10] – We hear about some interesting statistics about Brides and the wedding industry.

[16:13] – Anna reveals how she feels about the immediacy of being in a digital world.

[17:36] – Learn what Brides looks for in submissions.

[19:39] – Anna explains what the criteria are for getting on Brides' Best-of lists.

[22:14] – Anna predicts that the trend of personalization is going to continue.

[23:13] – We discover where Brides might be headed in the near future.

[24:45] – Andy shares where we can find Anna and Brides online.

RESOURCES

Find Anna:

Anna's Instagram Page Anna's Pinterest Page Anna's Twitter Page Anna's TikTok Page

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