The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence

146| 5 Storytelling Videos That Build Trust and Attract Clients Apr 16, 2025

Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people, they're not buying from you? We're solving all three of those problems in this episode.

I'm giving you 5 YouTube video ideas to help you start telling stories so that your ideal viewer sees themself in your business and wants to work with you.

And to make it easy for you- I'm giving you a Client Attracting Video Ideas Checklist to download right here.

That way you can start planning your next five videos right away.

Want accountability and feedback to help you grow your channel and business faster? Learn more about my group coaching program This Is YouTube School here.

145| 10 Reasons Creators Don't Grow on YouTube (and How to Fix Them) Apr 10, 2025

Is your YouTube channel growing at a snail's pace? Are you confused why you can't get people to buy from your videos?

You might be making one or more of the 10 YouTube mistakes I'm covering today. Grab a pen and paper or your notes ap cause I'm dishing out the stuff that will move the needle on your channel and your business.

Want me to help you grow your channel and buisness faster?

Check out my Group Coaching program This Is YouTube School here.

Find my on YouTube here.

144| How to make sure your YouTube channel is clear and niche Apr 05, 2025

In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online.

I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them!

Want to make money with YouTube? Check out my group coaching program: https://thisisvirginiakerr.com/this-is-youtube-school

143| This YouTube Strategy 3x'd My Channel in 1 Month Mar 27, 2025

In this episode, I'm breaking down how I transitioned from Instagram to YouTube.

If you're tired of daily posting, platform changes and burnout from Instagram, I'm giving you the exact steps I used to move my marketing to YouTube and start getting new clients every week.

You'll learn strategies to make a smooth transition, and the tools you need to grow a profitable YouTube channel.

Learn more about This Is YouTube School: https://thisisvirginiakerr.com/this-is-youtube-school

142| Don't edit? Film your YouTube videos like this. Mar 22, 2025

Editiing is what holds most people back from making YouTube videos. If that's you, this episode will give you practical filming tips so you can start growing your YouTube channel and growing your buisness with YouTube.

Want to learn more about This Is YouTube School click here.

Our next challenge in the program starts Monday 3/24.

Each day we meet for a live training, and I give feedback on the assignment from the day before.

141| Why I Quit Instagram with Over 200K Followers Mar 15, 2025

I'm breaking down 5 reasons you need to quit Instagram if you're a buisness owner plus I'm giving you my simple strategy I use now to run my 6 figure business with YouTube.

This is also a video- you can watch here.

Want to get weekly video tips in under 3 mintues? Click here.

Want to grow your YouTube channel and transform it in 30 days? Learn how here.

140| Over 40? Film YouTube videos like this. Mar 10, 2025

Starting a YouTube channel is stressful but you can remove a lot of that stress with these 10 Recording hacks.

I used these same Youtube tricks when I started my channel at 45 and still use them 5 years later.

Also this is a video, so if you'd like to watch the podcast video you'll find it here.

139| 10 things I quit at 50 to be happier Feb 18, 2025

I'm sharing how I reinvented my life at 50. Here are 10 things I quit after 50 to be more at peace.

If you'd like to watch this podcast you can find it on YouTube at Virginia Kerr The Podcast.

138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking Apr 24, 2024

Crafting your video skills helps you on and off camera. It impacts both your business and your personal life.

Bet you never thought it was that deep did you? I didn't. But I've learned more about me, become more confident, and a much better communicator because of what I've learned with video.

My guest today is an example of that, too. Jenny Waters is a member of my program This Is Video School. In this episode, she shares how the course not only helped her build her business, it helped her in other areas of her life. You'll also hear why she continues to participate in the program's Reels Challenges even though she's taken all the lessons inside the program.

You can find Jenny at @JennyWatersWellness both on Instagram and YouTube.

Friday April 26th is the last day to save $100 on lifetime access to This Is Video School. For more information click https://thisisvirginiakerr.com/this-is-video-school.

137| Get More Sales with Video: The 3 Strategies You Need Now Apr 22, 2024

If you are having a hard time getting sales from your videos- chances are you are missing at least one of these strategies....but most people are missing all three.

The great thing is -they're not hard and you can start using them right now.

These are just a small sample of what you can get in my program This Is Video School. My spring special starts today (April 22nd) and ends Friday (April 26th.)

Save $100 on lifetime access by clicking https://thisisvirginiakerr.com/this-is-video-school

136| Uncomplicate Your Social Media Content and Start Growing Again! Apr 15, 2024

I'm breaking down how I went from losing 100s of followers a day on Instagram to gaining more than 10 thousand in less than a month-- not by going viral-- but by simplifying my content and my strategy.

I'm breaking down exactly what I did and how you can use my exact same strategy.

Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day.

Go to https://thisisvirginiakerr.com/this-is-video-school

Want to hear exaclty what you can expect inside This Is Video School? Listen to my limited series podcast. Go to

https://podcasts.apple.com/us/podcast/this-is-video-school/id1651642922 or

https://open.spotify.com/episode/1MCTCMHmwSc5RhQhootoGN?si=HMzucidbQxSGG2FsXavV_w

135| Talking on Video Masterclass: From scripting to editing! Apr 09, 2024

Do talking videos stress you out? Having a hard time writing scripts for them? Maybe it takes way too long to record talking reels.

I'm giving you hacks and hooks so you can take the fear out of talking on camera, know what to say and make them 10 times faster!

Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day.

Go to https://thisisvirginiakerr.com/this-is-video-school

Want to hear exaclty what you can expect inside This Is Video School? Listen to my limited series podcast. Go to

https://podcasts.apple.com/us/podcast/this-is-video-school/id1651642922 or

https://open.spotify.com/episode/1MCTCMHmwSc5RhQhootoGN?si=HMzucidbQxSGG2FsXavV_w

134| Increase Your Views and Engagement with 3 Simple Storytelling Techniques Mar 27, 2024

Get ready to level up your Instagram reels with three simple but powerful storytelling techniques.

In this episode you're getting everything you need to start using these strategies in your very next Reel!

Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day.

Go to https://thisisvirginiakerr.com/this-is-video-school

Want to hear exaclty what you can expect inside This Is Video School? Listen to my limited series podcast. Go to

https://podcasts.apple.com/us/podcast/this-is-video-school/id1651642922 or

https://open.spotify.com/episode/1MCTCMHmwSc5RhQhootoGN?si=HMzucidbQxSGG2FsXavV_w

133| Discovering Your Video Style: Answer these 5 questions Mar 20, 2024

Everyone's video style is different. And if you don't figure out which style is right for you and your business...you can be losing views, followers and clients.

In this episode, I'm going over the 5 questions your need to ask yourself to discover the best video style for you video marketing.

I'm also giving you video ideas and hacks to save time recording and editing.

Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day.

Go to https://thisisvirginiakerr.com/this-is-video-school

Want to hear exaclty what you can expect inside This Is Video School? Listen to my limited series podcast. Go to

https://podcasts.apple.com/us/podcast/this-is-video-school/id1651642922 or

https://open.spotify.com/episode/1MCTCMHmwSc5RhQhootoGN?si=HMzucidbQxSGG2FsXavV_w

132| How to Grow on Instagram in 2024| Use this simple formula Mar 06, 2024

In this episode, I'm giving you a simple formula to help you optimize your Instagram bio and content to bring in more followers.

Whether you're starting over, starting for the first time or changing directions, this episode will share the exact strategies to grow to 10k or even 100k followers in 2024.

Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day.

Go to https://thisisvirginiakerr.com/this-is-video-school

Want to hear exaclty what you can expect inside This Is Video School? Listen to my limited series podcast. Go to

https://podcasts.apple.com/us/podcast/this-is-video-school/id1651642922 or

https://open.spotify.com/episode/1MCTCMHmwSc5RhQhootoGN?si=HMzucidbQxSGG2FsXavV_w

131| Time to Niche Down: 3 ways to stand out in your industry Feb 23, 2024

You've heard of niching down on who you serve in your business...but we're talking about why you need to niche down on YOU.

If your industry's saturated and you feel like everything to say has been said and you just look like another person doing what you do - this episode is for you.

Get ready for strategy and specfic video ideas you can do right NOW to help you become more memorable and get more clients.

Message me on Instagram and let me know what you think @thisisvirginiakerr

Want to learn more about my Video School program? Listen to this limited series podcast that walks you through what you can expect. Click here for Apple and here for Spotify

You can find more about my video gear and programs at thisisvirigniakerr.com

130| The Algorithm Changed: The 3 Instagram growth strategies you need to start now Feb 15, 2024

Yes, you may have noticed your Instagram reels reach and views are down- but have you seen the new insights Instagram just made available?

I've been testing different types of content and using these new insights to analyze Reels and was surprised by what I discovered!

I'm explaining the new Instagram insights so you can look at yours to find out what's working and what's not working. Plus how you can find where people are trying to follow you but Instagram won't let them!

We're also looking at why what used to get views and followers on Instagram isn't working anymore and the three growth strategies you need to start using.

It's all in this week's podcast episode!

129| Steal Your Competitors' Ideas Without Copying Jan 25, 2024

There is a right way and a wrong way to steal your competition's content. But once you master the right way, you will see your views and engagement increase and you will have tons of new ideas!

Today I'm breaking down exaclty how to steal ideas and dissect successful Instagram Reels so you can instantly improve your Reels content and results.

Last day to save $100 on lifetime access to This Is Video School. Learn more at https://thisisvirginiakerr.com/this-is-video-school

Listen to The This Is Video School Podcast here.

128| Too Many Reels Ideas?: 3 Hacks to Simplify Your Content Jan 22, 2024

Are you having a hard time collecting your Reels ideas, organizing them and actually putting them into content?

In this episode I'm giving you a system to help you plan your content and structure your Reels so you not only know what to talk about- you know how to set up your Reels for success.

Want to learn more about This Is Video School? Click here

Listen to my limited series podcast about This Is Video School here.

127| Is Instagram Really Worth Your Time? The 3 Questions You Need to Ask Yourself Jan 12, 2024

Do you really need to continue Instagram to have a successful business online? Do you need to buy into all the "rules" of posting reels and showing up everyday for your followers?

In this episode we are talking about different strategies to build an online business and I'm giving you the three questions you need to ask yourself before planning your content strategy for the year.

Let me know what you discovered after answering these questions. Message me on Instagram at https://www.instagram.com/thisisvirginiakerr/

126| 10 Ways to Guarantee Your Reels Will FAIL in 2024 Jan 04, 2024

You can't set out to hit your business and marketing goals without avoiding 10 major pitfalls.

In this episode, I'm breaking down 10 sure fire ways to tank your Reels in 2024 so you can get off to a good start and know exactly how to use your Reels to grow your business this year.

Let me know your goals and if you want to be one of the handful I'm intereviewing this year message me on Instagram https://www.instagram.com/thisisvirginiakerr/

125| When the State of The World Affects the State of Your Mind Dec 01, 2023

Is the chaos in the world preventing you from creating content? Are you having trouble focusing on your business because of current events? Maybe you just feel strange getting online acting like everything is fine when you know it's not.

I've been struggling with this and I want to share what I've been doing to refocus.

If you'd like to continue the conversation, message me on Instagram https://www.instagram.com/thisisvirginiakerr/

124| The Content You Need to Increase Engagement Sep 29, 2023

Have you noticed the content that used to work for you doesn't seem to get the comments and shares it once did? Maybe you have always had low engagement and never figured out why.

It's simple. If you don't stand out in your industry. If your content is forgettable or if you never even grab people's attention in the first place...you will always have low engagement.

Remember- views don't pay the bills- costumers do- but if you cant get people to feel anything enough to engage- they're not buying.

In this episode, I'm breaking down content ideas that will boost engagement and sales with tons of examples.

Want to learn more about my Mastermind This Is YouTube School? Click here. Save $200 on our next round that starts October 4th.

123| Why My Simple Sales Model Makes MONEY Jul 06, 2023

I'm sharing my simple sales model and how simple growing your online business can really be.

Doing less and having a bigger outcome is possible. You don't have to show up everywhere to grow your audience.

You can do one thing really well..and that one thing can be what grows your profitable online business.

Listen in as I walk you through this simple sales model.

See ya there,

Virginia

Next Steps:

Check out This Is YouTube School the mastermind

Check out This Is Video School the online course

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

122| Overcome the 4 Reasons You Haven't Started Your YouTube Channel Yet Jun 30, 2023

In today's episode I go over the 4 reasons you haven't started your YouTube Chanel yet and how to overcome them.

You'll hear how these reasons might be keeping you from true exponential growth.

Plus, How you can conquer these fears, excuses and obstacles so you can let go of what's standing in the way of generating more leads and growing your business.

The most loyal audiences are built with long form content like YouTube. Real success happens when you SERVE not sell.

If you're ready to launch your YouTube channel with me and a group of go getter business owners, check out This Is YouTube School.

Last day to join is Friday July 7th unless the class fills up first.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

121| The #1 Way to Convert Your Followers Jun 23, 2023

If you're relying on short form video to build your buisness- you're in trouble. The social media world has changed. I'm not saying you should abandon short form video...I'm saying you are missing out on a lot of money if you don't tweak your strategy.

In this episode, I'm breaking down how you can do just that and start using the number one way to convert your followers into customers.

Want to launch a YouTube Channel with me? My YouTube Mastermind just opened! Join This Is YouTube School before it fills up. Click here to learn more and grab your spot!

120| "Video is My Marketing Now!" Student Spotlight Lindsey Myers May 10, 2023

Are you ready to take your video to the next level? Lindsey Myers used to be in your shoes. Struggling with how to edit, how to structure a Reel so it gets views and most importantly- how to show up as the real Lindsey. She didn't want to do trends or act like someone she wasn't.

But after taking This Is Video School (my video program) and implementing the powerful strategies..her Instagram and TikTok accounts exploded and she now sees money coming in just from showing up on video.

In this episode, Lindsey the owner of Created Colorful shares how she uses video to convert followers into clients using simple steps anyone with an online buisness and video can do.

Plus she's giving us great tips on choosing the right colors to wear on video!

P.S. Don't miss out on my two day Spring Special. You can save $100 on lifetime access when you join This Is VIdeo School May 9th and 10th

Click here to join This Is Video School!

Check out Lindsey on Instagram @CreatedColorful here.

119| Proven Strategy to Keep You From Running Out of Video Ideas: 5 Ways to Bullet Proof Your Content System May 05, 2023

Creating content is fun until you run out of what to talk about. And the more videos you make- the more times you run into this UNLESS you have a solid system and strategy to help you repurpose ideas and scripts.

Today we're getting you that system with 5 simple ways to tweak your content creation system.

Wanna check out This Is Video School- THE PODCAST? It breaks down exaclty what you can expect inside the program.

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

118| Why Is Everyone Jumping on The New App Clapper? Apr 06, 2023

I've been testing content on a new platfrom- actually it's not new. Just new to most people.

It's called Clapper. And I'm LOVING IT.

In this epsiode I'm telling you why it's different. Why I like it. And why you should go check it out. :)

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

117| It's Time to Change Social Media: We can't live in fear if we want to make a difference Mar 29, 2023

If we want social media to be a tool to make a REAL difference in the world, if we want to make Instagram more authentic, if we want to give people hope- we have to commit to sharing real life in our content.

I know- sounds like I'm telling you to go outside your niche. I am. Kind of.

In this episode, I'm telling you how I'm commiting to add real life to my content and starting to share my faith.

Something I've been afraid to do. Still am. But I'm doing it anyway.

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

116| Never Run Out of Content Ideas: Your Bulletproof Content Plan Mar 17, 2023

If coming up with video content ideas is a problem for you. If you are tired of talking about the same topics. If you thing your content is boring...

Get ready to take notes- I'm giving you the exact content system I teach in my program This Is Video School. You'll be able to plan your content for a month or more after you listen to this.

Let's go!

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

115|Planning Your Video Content: Here's my weekly schedule and system Mar 10, 2023

Finding Instagram, YouTube and podcast content can be overwhelming. Then you gotta make time to create the ideas and post them.

It's so much work!

BUT I found a way to take one idea and plan my entire week's worth of content around it.

That's what I'm unveiling in this podcast. My content planning, creating and posting system for the week.

Let's go!

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

114| The Number 1 Reason Your Reels Aren't Growing Your Instagram Account Feb 03, 2023

It's time we have the talk. As in, the real reason your Reels aren't getting you the views and followers you think you deserve.

We can talk niche and keywords all day but the number one reason comes from one engagement signal that matters more than all the others.

This is part of the recent changes on Instagram, but the good news is- when you figure this out you'll improve your video content on all social media platforms.

I'm explaining how to analyze your reels and start creating reels that reach people who aren't follwing you so you can grow your account in 2023!

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

113| Content Ideas to Post When Life Gets Hard Jan 27, 2023

One of the hardest parts of social media and marketing is showing up for your audience when life is not going well behind the scenes.

You feel fake, you feel uninspired, you feel ridiculous.

I have found three types of content that help me connect with my audience and slowly get back in the groove of posting. They're simple..because if they weren't you wouldn't do them and they woulnd't work.

Not always easy but for sure simple. Take care of you. Let me know if this episode is helpful :)

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

112| Stop Being FAKE on Camera: 5 Secrets to Being the Real You on Video Jan 12, 2023

Do you feel robotic on video? Like a over produced version of yourself?

It's something I've struggled with on Reels and I finally figured out what was causing me to look so FAKE.

I'm sharing 5 techniques and formats that have helped me bring the relaxed, genuine version of me to video.

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

111| 5 Ways to Reinvent Your Identity on Social Media Jan 05, 2023

How do you reinvent yourself on social media? How do you pivot the way you connect with your audience and change your brand voice in your videos?

If your engagment is tanking, your conversions are flat or you just don't like the content you're creating anymore- you may need to reinvent your identity on social media.

Today we're going to find out if that's you. And if it is- I'm walking you through the 5 ways to reinvent your idenitiy on socila media.

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

110| 10 Content Changes I'm Making In 2023 Dec 28, 2022

New Year! New Strategy! What's not new...VIDEO IS KING. Short Form Video will only get bigger. BUT a lot is changing too. Today I'm breaking down the 10 content changes I'm making in 2023 to make more money, save more time and get more real!

Join the Video Creator Newsletter HERE.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

109| This Tip Will Get People to Watch Your Reel Dec 15, 2022

Welcome back to This Is Virginia Kerr- The Podcast!

This small tweak will get your Ideal Person to stop and watch your reel!

Plus you can listen to LIVE coaching inside my program This Is Video School.

Join THIS IS VIDEO SCHOOL HERE

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

108| Get More Sales with Video! 8 Easy Ways to Boost Your Conversions Dec 07, 2022

Wish you could make more money with your social media videos? You know video is the best and fastest way to get people to know, like and trust you but for some reason your Reels and other videos aren't converting people into customer and clients.

I have discovered 8 easy ways to get more sales with your video content--I'm sharing them with you!

Getting more sales is not only helping your business - it's also creating more opportunities to create super fans who will tell their friends about the results they got with your service and products! That's what creates a super surge in growth!!

See you soon!

Virginia

SAVE $100 ON LIFETIME ACCESS TO THIS IS VIDEO SCHOOL HERE

THIS SPECIAL IS ONLY GOOD ON DECEMEBER 8TH AND 9TH

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

107| Stand Out From Your Competition By Adding These 5 Elements to Your Video Nov 29, 2022

Do you look like everybody else doing what you do? Feel like you have nothing different to offer? Or maybe you just don't know how to show how you're different?

It's easy to buy that lie when you consume a bunch of your competitors videos and forget what sets you apart.

But the truth is you ARE different- you just need ot know where to find what makes you different and how to add that to your videos.

And that's exactly what I'm explaining how to do in this episode. I'm giving you five elements you can add to your videos right now to help position you as an authority, stand out and attract your ideal followers. You're also getting examples and specific steps to make it happen.

Get ready!

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

To learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

106| How to Use Original Video Content to Build Your Business on Instagram with Hafsa Saleem: This Is Video School Student Success Story Nov 14, 2022

When you look at the Reels page does it feel like you have to make Reels with trending sounds to be seen? Does it seem like only certain types of industries are doing well on Instagram? Are you tired of looking for the latest trends and sounds to create your content?

None of that is needed to build an audience and business on social media and Hafsa Saleem is here to prove it. She built a 6 figure online business in less than two years using original video content.

In this episode, she's sharing how she did it and how she stays so consistent while running now TWO buisnesses and managing a farm!

Check out Hafsa's Instagram https://www.instagram.com/homesteadhafsa/ and https://www.instagram.com/itshafsasaleem/

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

To learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

105| The 5 Elements Your Content Has to Have to Create Loyal Customers and Super Fans Nov 08, 2022

If you're checking off all the content boxes and not making the kind of money you want to be making....then you're missing one or more of the 5 must have elements. And no I'm not just talking about content strategy. I'm talking about what needs to be in your videos and messaging if you want people to come back for more and tell their friends about you.

Today I'm breaking down these 5 must have elements and giving you real life and real people examples to explain how you can add these elements to your video content.

Plus I just opened up applications for 1:1 coaching! It's for a limited time so apply here if you'd like me to help you with your video content strategy, on camera delivery, scripting and editing.

To apply for a 1:1 Coaching Package visit https://virginiakerr.typeform.com/to/amm1kb.

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

To learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

104| 4 Video Styles To Position Yourself As An Expert Nov 01, 2022

What kind of expert are you and do you know how to position yourself as an authority in your field?

When you know these four expert types and video styles you can come up with more and better content.

And the best part is these video styles can be used on any video platform. Because it's the kind of video content that works anywhere!

Wanna check out This Is Video School- THE PODCAST?

Listen to it on Apple here.

Listen to it on Spotify here.

To learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

103| 8 Steps to Finding Your Creativity Again Oct 24, 2022

How's your creativity doing? Thriving? Floundering? Nowhere to be found?

Creating content is hard enough on its own but it feels impossible when you can't find ideas or you've lost your creativity altogether.

I put together an 8 step plan to help you find your creativity and discover new fresh styles of video content.

It's the same plan I used to get back posting after I took over a month long break and went through a dark time.

You don't have to use all 8 but I know you'll find a new outlook on your content if you use some of them :)

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

102| 6 Simple Editing Hacks to Get More Views Oct 18, 2022

Can't figure out how to get more views? How to get more people watching your video longer?

Yes, the algorithm plays a part in our views but that doesn't mean you can't get it to push it out to more people. The algorithm doesn't like or dislike a video..it just gets triggered and sends your video out to more people when it's watched longer.

So if you can figure out how to get more people to watch longer, then you'll trigger the algorithm!

Today I'm giving you 6 simple editing hacks that anyone can do so you can get more views.

You're also getting resources and instructions- so be sure to take notes!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

101| Why Instagram Makes Us Feel Bad and What to Do About It Oct 10, 2022

How is your emotional relationship with Instagram? Does it make you feel good after you've been on it? Or do you feel worse?

Do you enjoy posting or dread it?

Our brains were wired to focus on negative things to protect us. But our reptile brains aren't doing us any favors when it comes to social media. We compare ourselves and pay attention to what we don't have if we aren't careful.

Today we're talking with Carli from Clutter Free Carli. She recently hit over 100k followers and it didn't feel good. It felt the exact opposite. We're breaking down why that is and what we can do about plus getting a few decluttering tips to help us reduce stress in our homes and in our heads.

Go check out Carli at https://www.instagram.com/clutterfreecarli/

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

100| This Is Depression Oct 03, 2022

Do you feel overwhelmed? Anxious? Blah?

For the last several weeks I've been feeling all of the above and then some. And then I realized..I'm not burnt out- I'm depressed.

Today I'm sharing what happened, signs of depression and how we can prevent depression as well as how to get back on our feet after it.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

99| How to Get Out of a Content Funk Sep 02, 2022

Is creating video content a chore for you right now? You don't enjoy it like you once did.

You can't stand the videos you're creating? And that's a problem because you need to post consistently to build your audience and build your business right?

Yes and no. Sometimes we have to slow down to rev back up again.

I know I do and I am right now. I am in a content funk and coming out of it by doing some things you may now expect.

Want to fall back in love with your contnet and the creation process?

Listen to this..I go into what I'm doing personally and then I give you specific ways to create your content so it's reaching the right people and growing your audience and business- while you're having fun!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

98| Her Sales Exploded After She Did This with Instagram Reels: Student Success Story with Karen Lien Aug 26, 2022

Do you feel like you are in a content rut? All your videos feel and look the same? You haven't grown your following in months?

That was Karen Lien. She was frustrated with how little she was growing on Instagram. But it all changed when she added this simple element to her Instagram reels.

No trending audio, no super fast edits..she didn't even keep them under 15 seconds. So what did she do to grow her account by more than 80k in three weeks and explode her sales?

You're about to hear all about it.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

You can check out Karen on Instagram at https://www.instagram.com/50isthenew50blog/

Let's connect on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

97| Why You Need to Start A YouTube Channel Aug 19, 2022

If the Instagram updates and changes have you frustrated. If you are seeing a dip in engagement and sales- It's all the more reason to consider starting a YouTube Channel.

No it doen't mean you have to spend all day every day on there. Or that you have to add more stress to your business. It really is the gift that keeps on giving.

I'm breaking down all the benefits of having a YouTube Channel and how to get started in today's episode. It's a juicy one for sure!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

96| 5 Reasons You're Not Attracting Your Ideal Person Aug 10, 2022

Attracting the wrong person is more than frustrating...it's a waste of your time. You need the right people or you won't get sales..or you will get people who aren't a good fit for you and your business.

Coming up with an avatar and creating content in your niche does not mean you are gauranteed to attract your Ideal Person. You need a strategy and you need to know how to grab them at the beginning of your video.

I'm breaking down the 5 reasons people don't attract they're Ideal Person and why they don't convert people into followers and customers.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

95| 7 Ways to Tell a Story on Instagram Reels Aug 05, 2022

You may not think you have a story to tell...but the truth is you have stories- you just don't know how to tell them.

You need to know which stories to tell and how to tell them, if you want to stand out, be remembered and connect with your Ideal Person with your Instagram reels.

In this episode, I'm breaking downt the three types of stories you need to tell and the 7 ways you can tell them on Reels.

Grab a pen and paper because you're about to get a lot of Reels ideas that you can start using right now!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

94| How He Gets Clients and Stands Out with Reels: Student Spotlight Jul 27, 2022

Want ideas to standout, grow your audeince and get clients messaging you just from your videos?

That's what video is doing for this realtor from Michigan.

Mark Shaftner was using video before he joined This Is Video School but he wasn't using storytelling and he wasn't getting clients.

Now he can make a compelling Reel from idea to posting in less than 30 minutes and gets clients from Reels he posted months ago!

This episode gives you Reels ideas and breaks down what you can expect from my course This Is Video School.

Also, July 27th and 28th SAVE $100 on lifetime access to This Is Video School. Just in time to join our next Reels Challenge that starts August 1st!

This special is only for 2 days! Check out This is Video School by visiting https://thisisvirginiakerr.com/this-is-video-school

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

93|Increase Your Reach with Instagram & TikTok's New SEO Jul 22, 2022

Lots of changes are happening on Instagram and TikTok...and these are GOOD changes. Changes that can help you get discovered by more people in your target audience.

The two platforms are getting in on search. Meaning they are competing with Google when it comes to SEO and search engines.

In this episode I'm breaking down how you can take advantage of this by simply tweaking a few things in your videos to not only rank in search results, but grab your Ideal Person's attention.

These are easy changes you can make right now!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

92| How to Find Ideas and Create Videos Your Ideal Person Will Love Jul 15, 2022

Creating videos on a consistent basis can be daunting if you don't have a system to find new ideas and you don't know what kind of videos your Ideal person likes to watch.

Without a content ideas system, you won't post on a regular basis. And if you don't post the right kind of videos, your Ideal Person won't watch. That hurts views, growth and sales.

That's exactly why I created this. In this episode, you're getting three solid ways to come up with ideas in your niche and three video styles that will help you not only get your Ideal Person watching- it will get them to remember you.

Grab a pen and paper and let's get you a system!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

91| Cracking Instagram's New Algorithm and Why It's Now Harder to Grow Jul 08, 2022

Say goodbye to Instagram as you knew it. As in as you knew it just a few months ago.

I'm breaking down the new Instagram algorithms- yes there are several- and I'm explaining why you're seeing a drop in views, engagement and followers.

I'm also giving you ways to attract your Ideal Person and use some of Instagram's new features to help you keep them coming back for more of your content.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

90|Storytelling with Reels: Student Success Story Jul 01, 2022

Running out of reels ideas? Curious how to use storytelling in video to grow your business?

We're talking with This Is Video School member Revital. She helps parents and teachers engage with children through storytelling. But wasn't clear on how to use Reels to attract her ideal audience and build her business on Instagram with Reels.

In this episode we discuss the power of storytelling and the different types of storytelling you can use to attract, connect and convert with Reels.

Check out Revital on Instagram at https://www.instagram.com/storytelling_forchildren/

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

89| Time Saving Video Hacks to Keep You Consistent Jun 24, 2022

Is your video content creation taking you way too much time? Does it stress you out having to come up with ideas and how to turn them into a Reel?

It's frustrating. And it can cause you to be less consistent if it takes too long.

Help is one the way! I'm sharing my video shortcuts I've used for years to help me plan ahead and stay consistent.

These are hacks you can turn around and use right now!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

88| Stand Out and Get More Sales By Adding THIS to Your Videos Jun 17, 2022

If you want people to remember you, to want your services and products over your competition's - then you have to connect with them on a deeper level.

You have to start sharing your process in your videos. But you can't just share The How. You also need to share The Who.

Your discoveries, beliefs, mistakes, memorable moments.

In this episode, I'm breaking down how to find video content on any given day to connect with your audience, stay consistent and increase sales.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

87| Video Strategies to Build Your Audience with Instagram’s NEW Updates Jun 10, 2022

You were just getting used to posting Reels and now they’re making brand new changes to the Reels features and there’s a new feed that will totally change the look and feel of your Instagram experience.

The changes feel never ending. Frustrating.

It’s hard enough keeping up with your business and content but now you have to try and keep up with the updates too. Not to mention all these changes are affecting the number of views you get on your content and your account.

Don’t worry because I’m breaking it down so you know exactly what to post to get your content seen by more people and how to adjust your posting strategy so you continue to grow your audience and business on Instagram despite all the changes.

You can use this very posting schedule each week!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

86| Stop Posting Out of Fear: Why I Quit Social Media For A Month Jun 03, 2022

Posting out of fear is scarcity marketing. It's posting just to post. Posting because you're afraid if you don't, you'll be forgotten. It's posting for your ego and not your ideal person. In today’s podcast episode, I’m sharing why I took a break from social media for an entire month. You’ll hear what led up to me taking the break, the signs that you need to take a break and what I’m doing differently now because of that break. I was going to wait to tell you this. But I think updating you along the way as I implement these changes will be more helpful. Take this summer to learn how to make the most of your time. Because posting out of fear isn’t good for your mind, family or your business.

To grab my FREE Convert Followers Into Customers with Video Training visit https://this-is-virginia-kerr.mykajabi.com/followers-to-customers

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

85| She 10Xed Her Business with Video!| This Is Video School Student Spotlight with Jasmine Mays May 27, 2022

Meet a graduate of This is Video School who is on Instagram absolutely killing it- gym owner, fitness expert and my friend Jasmine Mays. With her exuberance and enthusiasm it’s no surprise that she always had what it took to be a successful entrepreneur in the digital space, and I’m thrilled that I was able to help her explode her following and her business using the program I’ve created. On this latest episode we chat about:

Her experiences in This is Video School
The differences between my program and others
Effective ways to create consistent content
How to attract the “right” followers

It was a ball to sit down and discuss This is Video School with a former student and gain that perspective, as well as to see the amazing strides it’s helped Jasmine make in her life and her business.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Find Jasmine Mays on Instagram @JasmineMays

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

84| Video Equipment on a $100 Budget May 20, 2022

Do you think that in order to create videos that people want to watch- videos that look spectacular and show you in your best light you have to spend a fortune? Well, think again, because you don’t need to go broke to get the gear you need to create easy and quality videos that help grow your business and your audience. On this episode of This is Virginia Kerr, The Podcast I go more into:

Video Tips that are absolutely free
The things you truly need to buy
How to get them in an affordable way

A professional look will go a long way in adding to your following and adding credibility to you as a business owner. This can feel intimidating, especially if you feel like you’re going to have to spend an entire paycheck to achieve the goal. Rest assured, if you put what I talk about to use you’ll be making affordable, budget-friendly videos that look fantastic without breaking the bank.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

83| How to Create a Vlog on Reels and Tiktok May 13, 2022

Let’s talk about vlogs, and; no I’m not talking about an hour-long scripted production on YouTube. If you want to do that, that’s cool but vlogs don’t have to be lengthy or hard to churn out. I’m here today with the vlog tips you need to produce engaging and relatable vlog content for Reels and TikToks. In this episode I’ll cover:

How to best use vlogs for Reels and TikTok
How to find the narrative in everyday activities

Vlogs will give your audience a quick peek into your daily life, and help them see you as relatable. This is especially helpful since lately more genuine and original content is, for lack of a better word, trending. Your audience doesn’t want to see you playing a character, they want to see how you incorporate what you offer into your daily life in a real way. (Or a “reel way”, sorry I had to).

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

82| How to Avoid Burnout May 06, 2022

If there’s one thing I see time and again, it’s those of us who use social media as a business validating our lives based on our followers and burning ourselves out when we feel like we’re losing followers. If you’re experiencing a dip in engagement, it could be life trying to tell you that you need to take a break. In this episode we’ll talk more about:

How breaks are a good thing
Your business will be fine if you rest
Social media is not real life

It’s important to remember that as important as your business is, it’s nowhere near as important as the real relationships in your life with your real family and friends. If you find yourself more stressed than usual, or withdrawing into your work, I’d argue that it’s even more of a sign that you need to take a break and rejuvenate not only your creative mindset but also reinforce the relationships in your life that truly matter.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

81| Find Your Style by Testing Your Content Apr 29, 2022

Testing content changes will make you a better creator. Feedback from the changes you try will help inform your strategy to ensure that you are growing with your audience. Conversely, if the feedback you get is negative, it’s a nice confirmation that your current strategies are working and that they still resonate with your audience. In this episode we’ll talk more about:

The benefits of testing different social media techniques
What happened when I changed up my posts

Nothing keeps your content fresh quite like branching out and trying something new. Even if it flops, at least now you know for sure what works for you and your clients and what doesn’t serve you.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

80| You're Not Shadowbanned, It's Your Content Apr 22, 2022

If you are struggling to grow your account on Instagram, it’s most likely that you’re posting bad content. You’re not shadowbanned. Instagram doesn’t have your picture hanging in the office taped to a dartboard. It’s your content. But don’t worry, this is fixable. You just have to own the mistakes you were making and get a better Reel strategy going forward. That’s why in the latest episode of This is Virginia Kerr, The Podcast I talk about:

The most common mistakes I see in Reels
How to overcome them to grow your account

All this to say, you have more control than you think you do. Sure, there is an algorithm that has a small influence on who views what. But for the most part, it’s up to you; if you adjust the Reels you make and do your best to ensure they are free from the mistakes I discuss, I know you’ll have more success with your viewership.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

79| This Major Marketing Mistake Hurts Your Views and Your Brand Apr 15, 2022

If you spend all your time answering the same questions as everyone else you’re going to run into a couple of problems; relying on market research only goes so far in helping you connect to your audience. You’re going to blend in with the other person who do what you do. What sets you apart is how you’re different, and the different strategies you use to make your content pop. In this episode of This is Virginia Kerr, the Podcast we’ll take a closer look at

The pitfalls of relying too much on market research
Alternatives to help you stand out
Other ways to connect with your audience

As an expert it’s your job to give your audience what they want to a degree, balanced with what you know they need. This will make them curious about working with you, and it will also show them that you have been where they are. This will suggest to them that your journey has made you the best resource around and now you have answers to questions they didn’t even think to ask.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

78| Why Trendy Reels Aren't the Best Way to Grow on Instagram Apr 08, 2022

How much have you actually grown in the last 3 months? Because if you only post trendy Reels, you could be hurting your account. Sure trends are popular. But if you only do trends it’s easy for your content to get lost and blend in with everyone else’s. That’s why you need to learn how to create original content that grabs people’s attention and gets them to remember you. In the latest episode of This Is Virginia Kerr the Podcast, we’ll talk more about:

Why trends aren’t great for account growth
What to focus on instead

Trends are fun. And it’s not bad to do them. But if you’re only posting trends…you’re hurting your brand and your business. When you only post trends, you prevent yourself from finding your own style and building a strong connection with your audience.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Don’t miss out! Join me for a FREE training and learn how to convert followers into customers. https://this-is-virginia-kerr.mykajabi.com/followers-to-customers

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

77| Is Collaborating With Your Competitors a Good Idea? Apr 01, 2022

Letting the fear of competition win out over the power of collaboration is one of the worst things you can do for your business. Instead of a scarcity mindset when it comes to clients, why not embrace the fact that there’s enough business for everyone, and collaborate with like-minded people AND grow your own reach? In this episode I talk more about:

The benefits of collaboration
Different strategies you incorporate collaboration in your overall strategy

There are so many ways to utilize the power of collaboration and have fun at the same time. You could do a skit or Q&A, or do a trend or transition compilation with multiple influencers. The options are endless as long as you have done your research and have made sure that you’re comfortable with the others you’re endorsing and taking the lead in terms of the content you produce.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

76| Get Noticed Through Storytelling Mar 25, 2022

What’s the right balance between storytelling and educational content?

You don’t want your content to be all about you…but you want make sure you’re part of your content so they relate to you and remember you.

That means making it about your ideal person while telling stories about you.

Storytelling is what will help you standout and be remembered. In this episode of This is Virginia Kerr, The Podcast, I go over:

Effective ways to utilize storytelling in your branding
Things to avoid when sharing bits about your personal life

Every post is a chance to reinforce your offer and create connection with your audience, but storytelling is especially effective in this regard. The more you insert bits of yourself throughout, the easier it will feel, and I think you’ll be surprised how much it helps your staying power.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

75| What's Not Working on Your Instagram Account? Here's How to Find Out Mar 18, 2022

To know if your content is reaching new audiences and connecting with current ones, you need to examine the analytics of your content as well as your profile itself. It can be hard to even know where to start, so that’s why in this latest episode of This is Virginia Kerr, The Podcast we go into:

What your instagram profile should look like/contain
More into how the algorithm works for stories
Stats to look for to help you analyze your content results

Consistently posting will go a long way in maintaining your audience and finding new followers, but only if you make sure it’s doing what you need it to do. Evaluation and evolution of strategies based on the stats is a vital component of your brand strategy as you grow your business. Don’t take anything personally, and remember that even if your content isn’t working the way you want it to, it will. You just have to adjust.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

74| Secrets to Looking Natural and More Interesting on Video Mar 11, 2022

Are you totally fine with sales and marketing until you hear that little click of the camera as it starts to record? The second you’re rolling do you feel like your soul leaves your body and you forget how to form coherent sentences? And your hands! What the heck do you do with your hands? This is Virginia Kerr, the Podcast to the rescue! In episode 74 I talk about:

Ways to improve your on screen performance
How to feel more comfortable and confident on camera

Some of it is just getting the practice under your belt, but anything I can do to smooth out that process is a win in my book! That’s why I present you with abstract concepts of improving your confidence as well as physical things you can do to help yourself get better on camera.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

73| Video Strategies that Convert Mar 04, 2022

Nothing kills creativity and motivation quite like pressure to crank out content. That’s where a content strategy comes in to save the day. The key here is to create consistent AND quality content, you need to know your audience and remember to post for them; let them inform your content, not trends, bells, or whistles. In this episode we talk more about:

Posting for your audience and not an algorithm
Strategies to ensure a balance between consistency and overwhelming your audience

Even some light planning can help make sure you stay consistent in reaching your audience without posting for the sake of posting SOMETHING. No one likes feeling pressured or desperate, and the tips I share on the latest podcast episode will help alleviate the chance of burnout.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

72| From 0 to 10k in a Month on Instagram with Video! Student Success Story with Jan Ditchfield Feb 25, 2022

Especially if you’re over a certain age, Instagram can feel like a members-only club of 20 somethings all running around with their giant smoothies and 47 snake plants. Young people love their trends, and why wouldn’t they? A lot of their social media usage is purely for entertainment/garnering popularity among their viewers. Trends are great for that.

What they are NOT great for, is converting your audience into customers. On this episode of This is Virginia Kerr, the Podcast, we discuss ways to incorporate social media into your small business in ways that make it work for YOU, with special guest Jan Ditchfield. We break down:

Common mistakes people make on the gram
Ways to strategically release content to convert your audience

Cause making reels about the aesthetic of your morning routine probably won’t sell your product…

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

And if you’re interested in Jan’s abilities to transform your small business, check her out here:

Jan Ditchfield

Website: http://www.janditchfield.co

Instagram: https://instagram.com/janditchfield.co

71| How to Make TikTok Work FOR You, Not AGAINST You Feb 18, 2022

TikTok tries, it really does. And it actually has things that other platforms lack. Do I love it like I used to? Nope. But I can admit that are some things it just does *better*. That’s why on this episode I go more into:

More positive aspects of TikTok
How I protect myself while I use it

In terms of your brand and content, TikTok is a useful tool. The problem is when you start relying on it as a source of self-confidence or start listening to the trolls. Because the app is showing your videos to a broader audience, while you’d think this was a benefit, it also means that unintended views can yield some pretty hurtful backlash.

I found a way to make TikTok work FOR me without losing sleep over it (I was literally losing sleep over it).

I can’t make the call for you and your family, but hopefully this episode will help you make an informed decision that has taken all aspects of TikTok into account.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

70| I May Be Leaving TikTok Feb 11, 2022

TikTok. You know it, you love it, you spend hours scrolling on it…should you delete it? But then what would get you through the unending workday/parenthood/existential dread?

Also, don’t I literally run a program that offers video coaching to help you grow your brand? Indeed I do, but not at the expense of security, safety, or brain development. That’s why on this episode we’ll take a closer look at:

Some of the reasons TikTok is a risky app to indulge in
Things to anticipate if you continue using the app

I can’t make the decision for you, but I’m a firm believer that it should be YOUR choice. And I think that choice should be informed by every element of the issue at hand.

If you feel like you can be disciplined and careful, don’t completely discount TikTok as a resource to expand your brand. Heck, I’m still on there, and in the next episode we’ll explore the positives associated with the app.

I want to help you make the best decision for you and your family, doing whatever it takes to keep you healthy and safe.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

69| Low Views? It's Not You, It's Your Audience Feb 04, 2022

What exactly are transitions?

They’re creative edits that grab people’s attention and keep them watching your video longer.

We’re talking about the best ways to use transitions!

We’re also talking about trends. Should you use them! What’s the best way to use them so you stand out?

Not all trends work for all people.

Today I’m giving you ideas on how to use trends and get creative with them.

In this episode we’ll go over:

Ways to use video transitions in impactful ways
How to incorporate trends in a way that reflects your truth

The key is to post content that shows the real you and helps you connect with your ideal person.

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

68| Are You Too Late for Video? Jan 28, 2022

Is everybody making videos but you?

With all the content out there, it’s easy to feel that way. Like there’s no room for anything new from you. You should just give up now, take up knitting, and settle in for a quiet, Reel-less life, right? Wrong. In this episode we’re going to talk more about how:

Why now is the time to start using video
How your perspective is what sets you apart
What to focus on so you can start the right way

I know how discouraging it can feel to watch someone say what you want to say and get all the likes and follows. But that could be you too! You just have to make the videos and put yourself out there.

I know it feels risky and redundant, but it’s not. Your voice needs to be heard. People will connect with you and your experiences. All you have to do is be you.

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

67| Video Strategies for Busy Boring People Jan 21, 2022

Think you’re “too boring” to create video content? Or that it's too time-consuming, or that you’ll be horrible at it? None of this is true and I’m telling you why in the latest episode of This is Virginia Kerr, the Podcast, so we can put these lies to rest, once and for all. We’ll cover:

The most common excuses about using video
How to overcome those excuses
How to find inspiration and tap into the Real You on camera

I know video is intimidating. That’s why I’m here.

To show you turnkey- fun ways to reach your ideal person. That’s how you grow your audience. That’s how you convert followers into customers.

Tune into the full episode for more tips on creating videos that feel true to you.

If you listened and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

66| My Video Mistakes: What I'd Do Differently If I Started Today Jan 14, 2022

If you’re afraid of posting video on Instagram, this one's for you. I dreaded making video content for social media when I started.

I was lost and intimidated. I posted random stuff on Instagram and only trends and silly videos on TikTok. This was not the way to build my business with video. To do that, I was going to have to get real and actually speak on camera. In this episode we’ll talk more about:

Things I’ve learned along the way
Tips and tricks to help you create consistent videos
Letting go of fear/embracing your true self on camera

While video can be scary- it gets easier the more and more you do it. And it will explode your business when done the right way!

Learn from my mistakes and come out with a game plan for your video creation.

Tune into the full episode for more tips on creating videos that feel true to you/that your audience can connect with.

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

65| Increase Your Reach and Engagement with My 2022 Posting Strategy Jan 07, 2022

How do you get views on Instagram?

Maybe you’re just starting out on Instagram. Or maybe you’ve noticed your views have taken a dip post-holidays (this is very common, don’t panic). How do you fix it so you reach more people?

We’ll go into all this and more in this episode of This is Virginia Kerr.

I’m taking a deep dive into:

How Instagram actually works in terms of the algorithm
Techniques to make your content stand out while retaining your sanity

A steady combination of planning and putting purpose behind your posts will get you producing compelling content without getting burnt out.

Batching when you’re able to and/or scheduling dedicated times to post can go a long way. Shaking it up in terms of the types of posts you're creating (lives, reels, stories, etc) will help you convert your followers into fans and eventually customers!

Tune in to the full episode for more tips on creating content to expand your reach on Instagram.

And, as always, don’t forget that your story and personality are what set you apart from everyone else in your industry. Don’t hold yourself back from sharing these gifts with the world!

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

64| LIVE COACHING! Set Up Your Video Strategy and Goals for the New Year! Nov 12, 2021

Are you posting random videos? Posting videos like everyone else hoping you'll get good results too? The people crushing their business goals online..aren't posting just Reels. And they certainly aren't posting random videos.

I'm breaking down exactly what your videos need to do to make you money. And I 'm doing it by sharing a training inside my program This Is Video School. Use this information to set up your goals and strategy for the New Year so you are productive, take action and get the results your want!

And if you want to join us for our next challenge that starts Monday November 15th and save money before the price goes up in January- Click the link in my bio on Instagram @thisisvirginiakerr or click the link here. See you soon!

63| Secrets to Being Confident on Camera Nov 09, 2021

Looking and feeling confident on camera can be accomplished quickly when you know what you need to do and how you need to think. When you understand something you are already less afraid of it. Knowledge and action will conquer your fear..but you need both.

I am giving you what you need so you can instantly look and feel more confident on video.

And if you want more strategy and accountability so you can get seen and get paid with video, grab my program This Is Video School. Today is the last day to save $100 on lifetime access. This is my only holiday special for this year and the regular price goes up January 1. You won't beat this offer. Click here or grab the link on Instagram in my bio.

62| Stop Overthinking Your Video with My Baby Step Plan Nov 08, 2021

Does video scare you? Do you overthink it? Run out of ideas? Worry that you'll look dumb and people will talk about you? I was that person too! I came up with a step by step plan to help me overcome my fear and get on Instagram stories, LIVE, Reels and Instagram video (formally known as IGTV.) I used it to get on TikTok and YouTube too! I am giving you my exact plan today!!

I'm also giving you my holiday special on my program This Is Video School!!! If you liked this episode you will love having lifetime access to my course where I breakdown branding, editing, video creation and strategy. If you use this method you will never run out of content ideas to attract and convert your ideal customer again! Click here to save $100 on lifetime access and join before we start our next Reels challenge inside the course on November 15th! See you inside!

61| Attract the Right People with This Brand Strategy Oct 29, 2021

You brand isn't just about who you are. It's also about who you are not. Today we're walking through how to identify what make you different and how to express is with your video marketing.

You want to weed out the people who aren't for you and your business and the best way to do that is to straight up tell them you are not for them. You want to eliminate your competition- show off how you are NOT like them. Let's get into it so you can stand out and make money with your video!

Oh- side note. I got this from a carousel post I created for Instagram..We'll talk about repurposing content too. SUH WEET!!!!

60| Wanna Stand Out Online? Do This! Oct 23, 2021

We are diving into what gets people noticed and remembered on social media. This type of content and branding means less time creating content and more people coming to see your content.

If you're ready to get remembered and get a simple system that will help you always have something to post- get ready! This is how you do it.

And if you want to learn how to master this check out my program This Is Video School. Warning: It is not your every day Reels course. It's a video marketing course to hep you master your message, your video and your storytelling on all platforms.

59| Stop Relying on Reels to Build Your Business Oct 15, 2021

Instagram Reels are hot right now, but only using Reels is not a good video marketing strategy. We are breaking down what types of videos you need to be posting to grow your business. We will also talk about the different types of platforms and how some are better than others for business. And how you can repurpose your videos and make more money with them!

If you are overwhelmed and frustrated that your videos aren't converting people into customers, this episode is for you!!!

And if you want more of this strategy and to learn exactly what to say, how to say it and how to create videos in a short amount of time..check out This Is Video School. My program that helps you master video in just a few weeks.

58| Instagram Changes and Crashes: What Do We Do Now? Oct 08, 2021

We’re breaking down the new changes on Instagram, the lessons we can learn from last weeks Instagram's crash and how we need to tweak our online video strategy for the new year. We’re all feeling angst on so many levels with the changes online but mostly OFF LINE. We can't live on autopilot. We need to be aware of what's taking our time and whether it deserves that time and energy. How are we going to show up for the people in our lives and for the RIGHT people!? How are we going to scale a profitable business with video without going insane in the process?!? Hang on! I feel a shift happening and I can't wait to experience it with you!

57| Testing Your Videos Apr 01, 2021

Yes video can be scary. Frustrating. Overwhelming. But when you see each video as an experiment. As a test. It gets easier and you get better at much more quickly. Today I am sharing how I tested my way from no video on social media...all the way to becoming a video coach and cranking out video on multiple platforms every day. I'm also sharing how I am currently testing a concept and you can steal my strategy to use on your next test. Also, the next Reels Challenge starts Monday April 5th inside my course This Is Video School. You don't want to miss it!!! And you save $100 if you join now before the price goes up on Monday.

56| Your Reels Insights Mar 24, 2021

Here's how to breakdown your Instagram Reels to figure out what's working and what's not working. I'm taking you into a Q and A session with the members of my course This Is Video School.

You'll hear how to get people back to your account with Reels and how to analyze a Reel to see why it was successful or why it wasn't successful.

We also talk about Reels cover images and why you need them. Grab my FREE Reels Cover Templates so you always have an image ready to go!

55| Results from My 30 Day Reels Challenge Jan 20, 2021

What happens when you post 30 Reels in 30 days...you learn a lot. Here's a break down of the lessons I learned. While I did gain 10,000 new followers by posting every day for 30 days I also learned what people like and what they don't like. I discuss what worked and what did not work in this live training I did inside my video course This is Video School.

54| Your Reels Strategy Plan Jan 12, 2021

Reels can grow your audience but you want to grow your audience with the followers who want and need your services and products. This is a Reels training I did in my Real Reels Challenge Facebook Group. You will learn exactly how to plan and prepare your Reels so you can start creating them now and attract the right people too your account. This is also a sample of what my video course This Is Video School is all about. And this week only you can save $100 on lifetime access to the course.

53| Our Biggest Gifts From 2020 Dec 29, 2020

This year was overwhelming, unexpected, heartbreaking and straight up hard but it wasn't a fail. It wasn't a loss. It wasn't a total disappointment. We cannot go into 2021 without recognizing the gifts of 2020. This is a breakdown of my 10 greatest lessons from 2020 and how to use them to set you up for a successful 2021.

52| Burnout: How To Keep Going When You Don’t Feel Like It Dec 23, 2020

It's the week of Christmas and the stress and daily grind can wreck a person if they're not careful. This episode is a real and raw confession and plan. You are not alone. You need a strategy, a break and fresh outlook. This breaks them all down for you.

51| How to Get More Engagement LIVE VIDEO COACHING Dec 15, 2020

If you are having a hard time getting engagement on your videos or figuring out how to put your personality in the videos while making them valuable..this will break it down for you. Listen in to this LIVE video strategy session with one of the members of This Is Video School.

50| LIVE VIDEO COACHING: Tools to Better Plan Your Videos Dec 08, 2020

If you feel all over the place with your videos and that they aren't helping you grow your audience, this episode is for you. You can listen in as I help Santa figure out a video marketing strategy to get the message out about his one on one virtual visits. We dive into specific ways he can crank out videos to grow his audience and book more sessions by Christmas. We also talk about tricks to helping him look more personable on camera. If you listen and want to learn more about booking a session with your child visit Santaonscreen.com

49| Answering Your Reels Questions Dec 01, 2020

How do you make a Reel? What content should you put in a Reel? Why should you use Reels in the first place for your business? We are going all in on Instagram Reels and how you can use it to grow your audience and grow your business. I'm giving you my strategy that helped me grow my Instagram account by more than 30,000 followers with Instagram Reels.

48| 5 MUST DO Steps Before You Hit Record on Your Next Video Nov 18, 2020

Many people think their videos don't get watched because they have a small audience, they don't have the right equipment or a weak on camera presence. But the biggest mistake they make is NOT strategically planning their video before they hit record. This is my 5 Step Strategy to growing an audience and converting followers into clients with my videos. It's how I grew my Instagram account by 30K followers in less than three months and grew two TikTok accounts to well over 275k followers each and now make a 5 figure monthly income from videos. You will need to be ready to take massive notes for this one. Let's go!

47| How to Stand Out with Your Video Nov 11, 2020

Learn how to get noticed on social media so you can achieve that end of the year business goal. When it comes to standing out on video there are a handful of ways that will help people notice you more. This episode shares them.

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