The Urban Farm Podcast with Greg Peterson

Latest Episodes:

504: John Lagoudakis on Business Side of Urban Farms. Dec 24, 2019

Show notes

Developing lead generation without giving up the farm.

In This Podcast: An online presence is important for any farmer or person in agriculture to share their products and knowledge. This episode's guest, John Lagoudakis, professionally coaches businesses on reaching their audience. Here, he gives Urban Farmers tips on how to build their business using online strategies. Learn about the benefits of a website, the best way to use social media, and how to capture future customer's attention using consistent, free content and genuine interaction.

John is one of Australia’s leading Internet marketers. It all started back in 2007, when he stumbled across affiliate marketing and  within two years was able to go from $0 online, to being one of Clickbank’s top 100 affiliates worldwide.

He’s been featured in the New York Times bestseller ‘Get Rich Click’, has authored several books, and been the host of a long-running Internet marketing podcast. Today, John helps businesses create lead generation campaigns on Facebook and Google that get results fast.

Visit https://www.urbanfarm.org/2019/12/24/504-john-lagoudakis/ for the show notes on this episode, and access to our full podcast library!

504: John Lagoudakis on Business Side of Urban Farms.

503: Tiffany Panaccione on The Basil Project. Dec 21, 2019

Show notes

Taking the initial steps to starting her own farm.

In This Podcast: Returning guest, Tiffany Panaccione, is back for an update on her new basil farm. She discusses some of her early learnings on preparing greenhouse plants for a garden, when to plant outside of your area's planting calendar, how she protects against pests, and theories on a mysterious overnight digger. Also, listen in for her experience attending the Earthship Academy, some of her mentors as she starts her farm, and why basil holds a special place in her heart.

Tiff is a Phoenix native with a gypsy soul. Her self-healing journey has sailed her around the world and right back home to her roots. With a strong craving and an inner calling to go deep within herself and simultaneously the dirt, she is now listening, learning, discovering, and planning to cultivate the gifts of the Sonoran Desert. After all, she wonders… is it really worth doing the “hard work” if it isn’t your heart’s work? 

Visit https://www.urbanfarm.org/2019/12/21/503-tiffany-panaccione/ for the show notes on this episode, and access to our full podcast library!

503: Tiffany Panaccione on The Basil Project.

Bonus Episode 32: Seed Saving Class November 2019 (502.5) Dec 17, 2019

Show notes

Bonus Episode 32: Seed Saving Class November 2019.

In This Bonus Podcast: This special seed saving chat covers Bill McDorman's learning and experiences after attending the 8th Session of the Governing Body International Treaty on Plant Genetic Resource for Food and Agriculture in Rome, Italy.

This is a recording of the November 2019 episode of a live Seed Saving Class discussing the global seed situation, plant patents, advanced methods for creating new plants, why seed saving is more important than ever, and so much more.

Bill McDorman is Executive Director of Rocky Mountain Seed Alliance, Ketchum, Idaho. He got his start in the bio-regional seed movement while in college in 1979 when he helped start Garden City Seeds. In 1984, Bill started Seeds Trust/High Altitude Gardens, a mail-order seed company he ran successfully until it sold in 2013.

Visit https://www.urbanfarm.org/2019/12/17/bonus32/ for the show notes on this bonus episode, and access to our full podcast library!

502: Allie Borovik on Networking Small Yard Farms Dec 14, 2019

Show notes

Building a community of farms, one yard at a time.

In This Podcast: How do you farm in a city without a large plot of land? Allie Borovik, the creator of Neighborfood, is learning how to do just that in Austin, TX. Using Fleet Farming and Curtis Stone for inspiration, she has devised a business model that allows her to produce and harvest food for local chefs and restaurants without purchasing her own land. Listen in to learn her method of yard farming, the benefit to her landowners, and how she builds her inventory of yards and produce.

Allie was born in Houston, TX and raised in Memphis, TN - not on farms, but always around food. She spent her college years in New York City playing volleyball and studying politics, food, and public health. In 2017, she fell in love with farming at the Farmer Training Program in Burlington, VT. A year later she was growing vegetables and some animals at Stone Barns Center for Food and Agriculture outside of NYC. Just this past spring, Allie moved to Austin, TX to start Neighborfood, a neighborhood-based network of small yard farms. Currently, she has three yards in production and is selling her produce to restaurants and markets around the city. Allie started Neighborfood as a way to feed people, build communities, and combat climate change.

Visit https://www.urbanfarm.org/2019/12/14/502-allie-borovik-on-networking-small-yard-farms/ for the show notes on this episode, and access to our full podcast library!

502: Allie Borovik on Networking Small Yard Farms

501: Sonja Overhiser on Eating More Plants Dec 10, 2019

Show notes

Learning how to cook with vegetables.

In This Podcast: Shortly after getting married, Sonja Overhiser and her husband, Alex, did a 180 from fast and frozen food to eating a home-cooked, mostly  whole food plant-based  diet. She shares what motivated them to learn to cook as well as her efforts to teach others through an award-winning food blog, cookbook, and popular newsletter. There are so many social, mental, and physical benefits to plant-forward diets and she gives examples of how the shift in cooking has changed their life.

Sonja is the writer behind the award-winning food blog A Couple Cooks and author of the book Pretty Simple Cooking, named a best vegetarian cookbook by Epicurious and Food & Wine. Along with her husband Alex, the couple has a worldwide following for their vegetarian and plant-based recipes. She's also author of a recipe series with Washington Post Food called Voraciously: Plant Powered, on how to cook more plant-forward meals. Featured everywhere from the TODAY Show to Bon Appetit, Sonja is a national advocate for healthy and sustainable eating to improve our health, communities, and planet.

Visit https://www.urbanfarm.org/2019/12/10/501-sonja-overhiser/ for the show notes on this episode, and access to our full podcast library!

501: Sonja Overhiser on Eating more plants.

500: John Lee Dumas on Lighting Your Life on Fire. Dec 07, 2019

Show notes

Moving others to take the leap towards inspiration.

In This Podcast: We normally focus on inspiring urban farming, but for our 500th episode, we wanted to educate on one way you can turn your urban farming passion into a business. John Lee Dumas is the creator of Podcasters Paradise, a school that teaches how to start and run a successful podcast. JLD tried several careers before he found his perfect fit, and he discusses what led him to podcasting, managing a business, how to create energy for action, and some of his hurdles along the way.

Our guest today is not all that involved with the food movement, he is more in the inspiration movement.  I began listening to him in 2014 and was so inspired by his bright personality and incredible guests that I joined Podcasters Paradise - the podcasting school that he and his partner Kate run.  This led me to launch the Urban Farm Podcast in the fall of 2015.  Using their  techniques and  strategies, we now have a global reach, 50,000 downloads a month, AND hundreds of episodes educating and inspiring others to be part of their food system.  So, in celebration of our 500th episode I have asked JLD to be my guest today.

John Lee Dumas, or JLD as he is known by his  listeners, is the host of Entrepreneurs on Fire, an award-winning podcast where he interviews inspiring entrepreneurs who are truly ON FIRE. With over 2000 episodes, 1 million+ listens a month, and seven-figures of annual revenue, he is just getting started.

Visit https://www.urbanfarm.org/2019/12/07/500-john-lee-dumas/ for the show notes on this episode, and access to our full podcast library!

Disclosure: This interview mentions affiliate links. If you choose to purchase affiliate items or courses, The Urban Farm will earn a small commission at no cost to you. This helps us to continue giving you great content for FREE and we appreciate the support. We believe in all the affiliate programs we suggest. See our Disclosure Policy (www.urbanfarm.org/disclosure) for more details.

500: John Lee Dumas on Lighting your Life on Fire.

499: Benjamin Vidmar on Growing Food at the Pole. Dec 03, 2019

Show notes

Creating a circular food system in the arctic extremes.

In This Podcast: Dropping everything and moving to the northernmost city in the world might be what some people would call ‘extreme’, yet Chef Benjamin Vidmar did that and is going even further by working towards a zero-waste food system for the city. He shares how this project uses permaculture in a city that imports its food and exports its waste, and how he has garnered the city leaders’ support. Listen in to see how you can help.

Benjamin is an Eco-chef and Foodie from Cleveland, Ohio with over 20 years of international experience. After working for 18 years as a professional chef in the United States, Asia, and Scandinavia, he visited Svalbard, Norway for the first time in 2007 and instantly fell in love with the Arctic. After several years as the head chef at Svalbard Pub, he felt called to interrupt and innovate a food system that simply wasn’t working.

In 2015 he created Polar Permaculture to help restore sustainable systems in the “northern most” town in the world. Today, Polar Permaculture produces farm fresh, nutritious vegetables, microgreens, and sprouts for the local community with a sustainable, circular system in mind. Their intent is to produce enough food for the entire town of Longyearbyen and process all of the community’s organic and biological waste.

Visit https://www.urbanfarm.org/2019/12/03/499-benjamin-vidmar/ for the show notes on this episode, and access to our full podcast library!

499: Benjamin Vidmar on Growing Food at the Pole.

498: Jaime Pawelek on Pollinator-Friendly Habitats Nov 30, 2019

Show notes

Encouraging landscapes and gardens with plants favorited by native bees.

In This Podcast: We've heard about bees on previous podcasts, but Jaime Pawelek, a taxonomist who identifies bees and unnamed species, is sure to teach you something new! We go outside of the typical honey, carpenter, and mason bee discussion and into some unique varieties like a sweat bee. Jamie shares details on how bees collect pollen and nectar, their motivation, seasonal needs, and environmental needs to bring these pollinators to your garden. Learn more on how to plant garden bees!

Jaime is the owner of Wild Bee Garden Design and has been studying native bees for nearly 15 years. She graduated from UC Berkeley with a degree in Conservation and Resource Studies in 2008. At the university, she worked in the Urban Bee Lab with Dr. Gordon Frankie for several years where she learned about the close relationships of bees and plants by observing their interactions all across California.

With the information she learned, and started designing gardens full of native and drought tolerant plants for homeowners and businesses to help them create valuable pollinator habitats. She currently works as a taxonomist identifying bees for various researchers around the country.

Visit https://www.urbanfarm.org/2019/11/30/498-jaime-pawelek/ for the show notes on this episode, and access to our full podcast library!

498: Jaime Pawelek on Pollinator-Friendly Habitats

497: Scott Brown on Chicken Feed Co-ops Nov 26, 2019

Show notes

Providing organic, non-GMO, and soy-free chicken feed to local backyard farmers.

In This Podcast: Even if you don't own chickens, if you've ever considered the difference that eating organic makes, this podcast on Chicken Feed Co-ops is for you! Learn why Scott Brown is passionate about finding reasonably priced organic feed for his hens and how his plight created a community co-op. Most importantly, he shares some of the science and studies on GMO's, soy, and organic foods. Through bioaccumulation, our food's food is our food and he puts a whole new spin on eating well.

Scott is just a guy who started a chicken feed co-op to save money on eggs. He organized Phoenix Organic Feed, Flour and Grain, as a local buying club to get organic chicken feed at reasonable prices. Plus as an added bonus he can specify which ingredients go into the premium USDA certified organic feeds, grains, and flours.

Phoenix Organic Feed, Flour and Grain is a local supplier of organic, non-GMO chicken feed serving Phoenix and Tucson.

Visit https://www.urbanfarm.org/2019/11/26/497-scott-brown/ for the show notes on this episode, and access to our full podcast library!

497: Scott Brown on Chicken Feed Co-ops

496: Jacob Pechenik on Home Grown Salads Nov 23, 2019

Show notes

Making growing healthy food at home fast, easy, and fun.

In This Podcast: The idea of growing 20% of your own food at home can be intimidating, but Jason Pechenik found a way to make it attainable, affordable, and fool-proof. He shares how his hydroponic Farm Stand saves water, energy, shortens time to harvest, and extends growing seasons. The most amazing part of the program is the plant suggestions by zip code and continuous coaching and reminders to add water and nutrients. Listen in for a promo code and free app that helps all food growers!

Jacob is a passionate entrepreneur who has built a career around questioning and improving industry status quos. After graduating from MIT with a BS in Chemical Engineering he founded and led an early web-based B2B supply chain platform, a peer-to-peer derivatives trading platform, and a film finance and production company with over 30 film credits.

But when expecting their first child, Jacob became acutely aware of limitations in our food system, and they were inspired to look into possible solutions. This passion led them to found The Farm Project, a Public Benefit Corporation whose mission is to transform our food system by engaging and empowering consumers.

With Jacob as Founder and CEO, The Farm Project launched the hit web series “Your Food’s Roots” in partnership with ATTN: in 2017. And in the spring of 2019, the company launched Lettuce Grow, an initiative that empowers everyone to grow 20% of their own food at home.  

Visit https://www.urbanfarm.org/2019/11/23/496-jacob-pechenik/ for the show notes on this episode, and access to our full podcast library!

496: Jacob Pechenik on Home Grown Salads

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