The Tom Ferry Podcast Experience

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/

-Our free guide to simplifying social media

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Eliminating Confirmation Bias | Mindset Monday Nov 06, 2023

If you’re running plays that aren’t working or justifying habits that aren’t serving you, why? The most likely explanation is confirmation bias. Your biases control the stories you tell yourself about what you can do, are willing to do, and are afraid of. In this Mindset Monday, we’re going to make a serious inquiry into what your biases are, then explore a better, truer story to tell yourself.

Heroic Action in Life & Real Estate | Tom Ferry Podcast Experience Nov 01, 2023

What comes to mind when you think of heroic action? For me, it’s Levi
Rodgers.

It’s not just the fact that he nearly died in combat while serving in the Green
Berets. And it’s not just that he went from being a wounded veteran in a new
city to running the largest real estate team it’s ever seen.
What makes Levi a man of heroic action is not just one thing – it’s his lifetime
dedication to acting on the largest scale possible to serve as many people as
he can. In my book, that is the definition of a hero.
For this episode of the podcast, I’m sharing a clip from my recent Success
Summit where Levi talks about his life of heroic action. It’s a story of
discipline, battle, rising and falling from the highest levels only to rise again.
By the end, I don’t see how you could not be inspired to find the hero inside
yourself.

When Your Back’s Against the Wall | Mindset Monday Oct 30, 2023

Can you remember a time when your back was against the wall? We’ve all been there, but once we finally find our way out of those situations, we tend to forget about them. This is a mistake. In this episode of Mindset Monday, we’re digging back to those times when you had to tap into your inner reserves of strength. You’ll be amazed by what you find.

The Story of the Greatest Real Estate Transaction Ever | Tom Ferry Podcast Experience Oct 25, 2023

Have you heard the story of the greatest real estate transaction of all time? Not only is it an incredible story, but it says a lot about the kinds of opportunities you might be missing in this market.

For this episode of the podcast, I’m sharing a clip from our recent Success Summit where Greg Schwartz, the CEO of TOMO, tells you the story of the greatest estate transaction of all time, and then explains how you can use its lessons in your own business. In less than 10 minutes, you’ll get a total mindset shift on the nature of leads and learn about an opportunity to create your own listings.

If you’ve been feeling put out by this tough market, this is exactly the story you need to hear. So watch or listen now.

The Enduring Power of Real Estate Print Marketing Oct 23, 2023

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!)

In this episode of This Week in Marketing, Jason Pantana talks with the President of Reminder Media, Luke Acree, about the underappreciated power of real estate print marketing. Jason and Luke are talking about the best high-level strategies and detailed tactics for getting more engagement from your postcards and magazines, including the best frequency for sending and how to parlay your mailers into relationships.

This episode is an absolute must-watch for any agents interested in omnichannel or real estate print marketing, so be sure to watch or listen right here.

Discomfort WORKS | Mindset Monday Oct 23, 2023

Want to make 2024 the best year of your life? Start by getting uncomfortable. Human beings spend a remarkable amount of time and energy attempting to avoid discomfort. But why? I’d argue that intentionally making yourself uncomfortable is the only way to break through to the results you desire, and that’s what we’re discussing in this Mindset Monday.

Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience Oct 18, 2023

You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.

The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.

Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including:

The difference between branding and marketing
Why focusing on demographics distracts from the big picture
How to find your brand purpose, values, and story
How to grab your audience’s emotions in your marketing

This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.

Crafting Your Personal Real Estate Brand on Social Media | This Week in Marketing Oct 16, 2023

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.

Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn:

The platforms to leverage
The best ways to tell stories with your content
How to make sure everything you post comes back to serve you over the long haul
And much more!

If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today.

In this episode, they discuss…

0:00 – Introducing Shannon Gillette

1:25 – Building a brand in an unconventional way

4:29 – The decision to become an influencer

6:35 – Leveraging the media of the day

9:46 – Platforms to leverage

12:49 – Shannon’s advice on branding

14:42 – High-level strategies

17:55 – How to do the research

20:20 – The basics and benefits of a brand

A “$100k” Strategy | Mindset Monday Oct 16, 2023

Have you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year.

We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Keep in mind, this is just ONE of the proven plays out of the workbook and it only takes a few minutes to do, but if you do it, I promise you’ll get some cash rolling in.

You’re welcome.

How YOU Can Fix the Real Estate Market | Tom Ferry Podcast Experience Oct 11, 2023

Superman isn’t coming to fix the real estate market; that’s just a fact. The only people who can fix the real estate market are informed, hard-working real estate agents and the clients they serve. And that’s not just coming from me – it’s coming from real estate legend Steve Harney, the founder of Keeping Current Matters.

For this week’s podcast, I felt the need to share a clip from my recent Success Summit that should be required viewing for every agent. Steve Harney is answering some of the most pressing questions facing our industry today, including:

What’s going to happen with mortgage rates?
Is the market going to crash?
How can we eliminate consumer fear?
What can we do to fix the real estate market?

And much more.

If you want to know EXACTLY what you need to be saying to your client right now, it’s all right here in this episode of the podcast. Be sure to watch, then follow his advice to begin fixing the market today.

Branding Strategies for the Agent of the Future | This Week in Marketing Oct 09, 2023

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards.

History shows that when everyone else is pulling their advertising budgets, the companies who double down are the ones who shoot to the top. That means NOW is your moment to seize your marketplace and establish an undefeatable brand.

In this episode of This Week in Marketing, Jason Pantana shows you some of the most important ideas from our coaches and coaching members that will help you establish that “Agent of the Future” brand all buyers and sellers crave.

If you’re not the agent of the future, you’re the agent of the past, so I’d suggest you watch this episode now and start speeding forward.

In this episode, Jason discusses…

0:00 – Branding your ground

6:03 – Postcards

7:02 – A tip from Apple

8:30 – YT commercials

10:04 – Connect to all the senses

12:30 – Leveraging SEO and GBP

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Need more help with your real estate marketing? Start here:

-MarketingPRO: Cracking the Social Code

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/socialmedia-mistakes-offer/

-Our free guide to fixing common social media mistakes

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Measurement Over Time | Mindset Monday Oct 09, 2023

We as business owners can have a funny way of viewing time. Everyone is hungry for immediate results, so we measure our potential and growth in terms of what we can accomplish in one or two years. But what if you expand your view to see further into both the past and the future? What did you build, and what are you building over time? That’s what we’re doing together on this Mindset Monday.

10 Marketing Channels That Appreciate in Value Over Time | This Week in Marketing Oct 02, 2023

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling.

While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to keep reaping benefits for months or even years to come – and I know how much care you put into your content. That’s why on this episode of This Week in Marketing, Jason Pantana shows you 10 marketing channels that appreciate in value over time.

We’re thinking about the long game in this one. Watch or listen now and start earning a lot more mileage out of your efforts.

In this episode, Jason discusses…

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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And if you’re serious about building your social media presence, be sure to check out:

-MarketingPRO: Cracking the Social Code with Jason Pantana

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/youtube-charisma-offer/

-Our free guide to mastering YouTube

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

On Your Deathbed | Mindset Monday Oct 02, 2023

When you’re at the end of your life looking back, what will you think about the way you’re living your life right now? This is thought to live by because it completely changes the scope of things. I have a couple of ideas on how you’ll wish you lived, and I share them with you in this Mindset Monday.

Real Estate Q&A: Expert Coaches Solving Agent Problems | Tom Ferry Podcast Experience Sep 27, 2023

You won’t find a more insightful real estate Q&A ANYWHERE than at the Success Summit. Thousands of agents of all different levels, from the newbies who just got their licenses to the titans running multi-million-dollar enterprises, come every year to have their most burning questions answered.

We’re now in a time where agents are confused; they’re scared and need answers more than ever. That’s why for this episode of the Tom Ferry Podcast Experience, I want to share the real estate Q&A that agents need to hear today. We have real agents just like you asking the questions, and master coaches Jason Pantana and Jeff Mays giving the answers.

No matter who you are or what you’ve been struggling with, you’re not alone – and I bet you one of the agents in this segment asks something similar. So watch it through as Jason and Jeff rattle off their wisdom in this mind-blowing real estate Q&A.

9 Jaw-Dropping AI Tools for Real Estate Agents | This Week in Marketing Sep 25, 2023

The best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even been possible before, one where you can innovate and blow away the competition with creativity instead of just marketing dollars.

We’re in an AI world, and the agent who is ahead of the game will be the one who wins. On this episode of This Week in Marketing, Jason Pantana helps you become that creative tech powerhouse by showing you nine jaw-dropping AI tools for real estate agents. These tools will help you:

Edit and format videos effortlessly
Add special effects and features
Automate and integrate your systems
And MUCH MUCH MORE

And these aren’t just AI tools for real estate agents – they’re for any entrepreneur looking to scale their productivity, output, and content quality. Watch or listen, right here.

Finish This Year Strong | Mindset Monday Sep 25, 2023

It’s not even October yet, which means that you have more than a 90-day cycle to not only finish the year strong but also set yourself up for success in the coming year. What you do right now can completely transform everything that came before it. In this Mindset Monday, I’ll tell you what it takes to finish strong.

The Crazy, Inspiring Real Estate Journey of a Top Broker | Tom Ferry Podcast Experience Sep 20, 2023

This episode of the podcast is 25 years in the making. That’s how long I’ve known Keven Stirdivant – since he was a cocky 16-year-old kid asking for a job. Keven’s real estate journey is a crazy one, full of ups and downs, but what you’ll gain from hearing it is a crazy level of inspiration as you learn how a shift in mindset brought him to the top of his market.

You’ll hear his inspiring story of losing everything when his father went to prison, being backed into a corner when he had his first child, working his way up in my company, and starting KASE Real Estate. Keven’s real estate journey is a testament to the fact that you are not a product of your environment; you’re a product of your goals and mindset.

If you’ve just begun your own real estate journey – or even if you’re just lost in life and considering the possibility of real estate – this is an episode you need to watch.

4 Must-Make Adjustments to Your Weekly Email Newsletter Sep 18, 2023

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers.

But in order for that to happen, it has to actually make it into the inboxes of all your contacts. To ensure that happens, Jason Pantana shares his top four adjustments to your weekly email newsletter on This Week in Marketing. When you make these adjustments, you’ll not only get more people hooked on your content but also have more of them engaging with it!

If you’re running a weekly email newsletter (or thinking about it) this really is a MUST-WATCH episode. Check it out here.

In this episode, Jason discusses…

0:00 – No canned content

1:41 – No. 1: Scrollable

3:18 – No. 2: Clickable

6:30 – No. 3: Attributable

9:09 – No. 4: Predictable

Plan for Resistance | Mindset Monday Sep 18, 2023

You want change? You want a better life? Expect resistance. Better yet, plan for it, because great change does not come without resistance. In this Mindset Monday, I’ll show you how to handle the two types of resistance you need to plan for.

And if you REALLY want to create change and join a community to help you conquer every obstacle, both internal and external, I’m excited to introduce you to a new challenge all our coaching members are taking on. It’s called “100k in 100 Days,” and it’s even greater than it sounds. Because everyone who commits to transforming their business by the end of the year gains access to a playbook that Jimmy Mackin and I personally put together. Inside, you’ll find everything you need to run the campaigns, beat the resistance, and make the money you desire.

We’d love to have you on board for this. Because if you’re guaranteed to add $100,000 to your pipeline in the next three and a half months, what do you have to lose?

The 7 Most Common Real Estate Questions – ANSWERED | Tom Ferry Podcast Experience Sep 13, 2023

What are the most common real estate questions that agents ask me and my coaches?

They change every year. A large part of my job as a coach is to answer questions, so I’ve gotten into the habit of writing down every question that anyone asks me, whether it’s about the market, client interactions, today’s best marketing strategies, Ai, or anything else.

A few days before Summit, I take this list of a thousand or so questions, study it, and then synthesize it down to what people are REALLY asking. It turns out that when I boil it down, there are only really seven most common real estate questions that agents are asking.

In this clip from the recent Success Summit, I’m not only going to tell you what they are, but I’ll give you my answers to all seven of them. This is something special I felt that every agent needed to hear, so be sure to watch or listen.

What 2 Decades Means to Me | Mindset Monday Sep 11, 2023

Twenty years is a lot of memories. When I look back on all that time and what it means to me, I can’t help but feel profoundly grateful. Normally on Mindset Monday, I’d give you advice or encouragement, but this week, I want to talk about what all of you in the community have given me over the last two decades.

The 3 Hyperlocal S Factors of Social Media Video Performance | This Week in Marketing Sep 11, 2023

Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell.

To help you push your real estate video content to the right audience, Jason Pantana has three critical “S Factors” of social media video performance. In this episode of This Week in Marketing, Jason walks you through how to make your content more Searchable, Streamable, and Shareable, boosting your viewership and the engagement you get from it.

Every real estate agent who is killing it on TikTok or Instagram has these S Factors locked down, whether they know it or not. So, I’d recommend you watch or listen to what Jason has to say, then watch your social media video performance skyrocket.

In this episode, Jason discusses…

0:00 – Finding the right audience

2:16 – Interaction equals visibility

5:45 – Searchable

9:30 – 1-2-3-NEW

13:51 – Shareable

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Better digital marketing starts here:

-The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -

-The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/

-Jason’s comprehensive MarketingPRO courses https://www.tomferry.com/marketingpro/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

How to Install Unstoppable Confidence & Get More Listings | Tom Ferry Podcast Experience Sep 06, 2023

If you want to get more listings, you first need to install unstoppable confidence in your mind and your actions. You can’t instill it over time; you need to install it today.

There is a cycle that creates fearless action EVERY TIME and I’ve been using it for the past two decades. For all the real estate agents out there who want to generate more listings, make more money, and feel better about themselves, THIS is the way to do it.

In this clip from my recent Success Summit, I share with you the steps to install unstoppable confidence and the things you need to do to leverage it into taking more real estate listings.

Unstoppable confidence and more transactions start here, so watch or listen now.

Somebody Will Step Up | Mindset Monday Sep 04, 2023

When I hear real estate agents saying there are no opportunities in the market, I say that’s a self-pitying mindset. The fact is, there is a MASSIVE amount of commission dollars to be had this year. It just might not be you who gets them… unless… In this Mindset Monday, we’re going to get very clear on who is going to step up and succeed in today’s market.

The Recruiting Code: Best Recruiting Practices for RE Teams | Tom Ferry Podcast Experience Aug 30, 2023

It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.

Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved.

On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.

If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.

In this episode, we discuss…

0:00 – Get clear on your avatar

3:35 – Process for identifying talent

9:06 – Onboarding and training

12:31 – Challenges Chris & Emily faced

17:45 – About Humanize

21:36 – Best lead sources for talent

30:00 – Selling value without overselling

35:45 – Growth without attrition

41:35 – Worst recruiting mistakes

47:00 – Summing it up

This Week in Marketing’s Best Social Media Strategies | 2023 Aug 28, 2023

Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you're looking for content ideas, implementation strategies, or how to drive business through DM conversations – Jason has covered it all.

That’s why for this episode, Jason has selected some highlight moments from the last year covering the best social media strategies for real estate agents to begin using now. Whatever it is you need, Jason and his Rockstar agent guests are breaking it down for you.

Watch or listen now, then share in the comments which social media strategies you’re going to implement in your business!

In this episode, you’ll learn:

0:00 - The best strategies for real estate social media

1:20 - Five parts of your Instagram bio

2:25 - YouTube vs. Instagram

6:10 - Instagram for prospecting

9:31 - Three categories of video

12:32 - Spotlight voiceovers

14:56 - 5 videos for maximum mileage

The 20/1 Real Estate Rule | Mindset Monday Aug 28, 2023

If you want to succeed in your business, make money, and live the life you desire, it all comes down to the number of appointments you go on. Appointments are the lifeblood of our business. But how many conversations do you need to have to get just one appointment? Across all my clients, there’s one number that comes up, and it might be the secret to success. That’s what I’m talking about on this Mindset Monday.

Exposure = Confidence | Mindset Monday Aug 21, 2023

Why is it that two people can enter the same career on the same trajectory and one flourishes while the other remains stagnant? It’s often a matter of exposure. One was exposed to the wisdom, guidance, or inspiration they needed, while the other was left on their own. In this episode of Mindset Monday, we’re talking about how you can get the exposure you need to charge forward.

The Best Ai for Real Estate Agents to Scale their Businesses| Tom Ferry Podcast Experience Aug 16, 2023

Plainly said, Ai for real estate agents is a miracle. It’s your way of getting a lot more done in a lot less time.

Take Mark Pattison for example. He’s running a monster team (PorchLight Realty – 68 agents) while also starting a liquor brand, a coffee brand, and several other businesses. There aren’t enough hours in the day to manage everything he’s responsible for… That’s why he leverages an impressive Ai tech stack to supercharge his productivity and act as if there were several of him.

In this episode of the podcast, I talk with Mark about the best Ai for real estate agents trying to scale their businesses more efficiently. You’ll learn the applications you should be using and the best ways to use them.

The best Ai for real estate agents is just a click away. Watch or listen right here.

6 Channels for Winning More Agent-to-Agent Referrals | This Week in Marketing Aug 14, 2023

If you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way.

You know that in real estate, relationships are everything. This is especially true when it comes to agent-to-agent referrals. So how do you find and foster these money-making agent-to-agent relationships? In this episode of This Week in Marketing, Jason Pantana shows you six channels for doing just that.

He’ll help you build a network of like-minded agents who are happy to send business your way and who you can do the same for. This is how everyone wins.

Just watch or listen, then start earning some agent-to-agent referrals!

In this episode, Jason discusses…

0:55 – A disclaimer on agent-to-agent referrals

1:33 – Social media

5:50 – Conference events

9:10 – Brand/brokerage/boards

11:04 – Networks & masterminds

13:03 – Agent targeting

18:20 – CTAs

And if you’re really serious about building a super lucrative network for agent-to-agent referrals, there is one place better than any other for starting those relationships… It’s a place where thousands of the most serious agents from around the world are gathering to sharpen their skills, brainstorm ideas, and network with other agents.

It’s the 20th annual Success Summit, happening in Dallas, TX, and via Livestream, August 22-24. This year’s theme is “The Path Forward” for a reason – and it’s not about traveling that path alone.

https://www.tomferry.com/summit/

Strength is in the Struggle | Mindset Monday Aug 14, 2023

Imagine if your life was so easy that you never failed at anything… Imagine that all your deals closed perfectly without any effort and you could just sustain that for years… Would you feel strong? Would you feel inspired? Challenge is a gift, and in this episode of Mindset Monday I’ll show you the mindset adjustment you need to embrace it.

A Real Estate Action Plan for Getting on Track | Tom Ferry Podcast Experience Aug 09, 2023

You need a real estate action plan if something isn’t working in your business. Change doesn’t come from wishful thinking or running the same old plays. It comes from calculated thoughts and an intentional mindset – and that requires a plan.

In this episode of the Tom Ferry Podcast Experience, I have mega-successful team leader and coach Doug Edrington to help you build your real estate action plan for getting back on track when you feel like you’re floundering. As someone who has been in the business for 18 years and is set to do 500 transactions this year, he knows how to correct course when things go wrong.

We’re talking about some of the most important aspects of your business to focus on, the mindset adjustments that create stability, and how to get out of procrastination and into momentum.

If you’ve been running plays without results, quit it. Do this instead. Just watch or listen here and build your real estate action plan today.

9 Google Business Profile Ranking Cheat Codes | This Week in Marketing Aug 07, 2023

Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work.

Getting “found” and “preferred” more often by Google requires intentional effort.

And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking.

A word of warning: The advice in this episode gets a little complex at times, but if it wasn’t worthwhile, we wouldn’t be talking about it. So if you have marketing support, a web developer you work with, or an IT person on your team, you’ll probably want to ask them to watch this with you.

And then when you implement what you learned, you can watch your Google search rankings soar!

In this episode, Jason discusses:

2:07 – Cheat code 1: Harnessing Categories and Services

6:52 – Cheat code 2: On-Page SEO Essentials

13:08 – Cheat code 3: Optimize Your NAP

14:20 – Cheat code 4: Including Your Location

15:20 – Cheat code 5: Establishing Location Authority

16:00 – Cheat code 6: Harmonizing External Business Listings

17:07 – Cheat code 7: Developing Service-Specific Web Pages

19:02 – Cheat code 8: Capitalizing on Keyword-Rich Reviews

21:04 - Cheat code 9: Outthinking the Search Engines to Get Found More Often

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Better digital marketing starts here:

-The 20th Anniversary Success Summit

-The Sales & Marketing Edge locations nearest to you

-Jason’s comprehensive MarketingPRO courses

https://pages.tomferry.com/free-real-estate-training-videos/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

Finding Inspiration | Mindset Monday Aug 07, 2023

Finding inspiration isn’t hard if you know where to look – and where to NOT look. You have to know where to go because inspiration is what will carry you through those moments when you’re not motivated and don’t know what to do. Don’t wait for it to come; go get it yourself. I’ll show you where in this Mindset Monday.

Surviving a Real Estate Team Implosion | Tom Ferry Podcast Experience Aug 02, 2023

A real estate team is like a scientific chemistry experiment. You’re combining a bunch of different elements to try to create a beautiful result. But sometimes the chemicals might react in a way you didn’t expect and explode.

When this happens, your survival depends on the precautions you set in place, and that’s what we’re talking about on this episode of the Tom Ferry Podcast Experience. I have two awesome real estate team leaders Daniel Dixon and Meredith Fogle, who have been through quite a few implosions and explosions themselves – some of them intentional.

If you’re running a real estate team, this one is for you, especially if you haven’t experienced an implosion yet.

Navigating Privacy & Tracking in Digital Marketing | This Week in Marketing Jul 31, 2023

Tracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are disappearng today.

On the on hand, this is a good thing for protecting our privacy. But on the other, data tracking in digital marketing is how we were able to make our content truly effective. Is there a happy medium of the two that everyone can be happy with?

Jason Pantana and his guest on This Week in Marketing, Audience.co CEO Jesse Stein, say there definitely is. All you have to do is know the right strategies for navigating the landscape. In this episode, they discuss the changes to data tracking in digital marketing you need to know about and solutions for getting even better results and a more finely targeted audience.

Real estate marketers, this one is for all of you. Watch or listen here.

In this episode, they discuss…

2:00 – About Jesse

5:00 – Transparency framework

10:25 – Value vs. spamming

16:38 – What to do with your list

20:45 – Physical solutions

24:32 – Vertical video

28:24 – Amazing permission marketing

31:56 – Closing thoughts

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Better digital marketing starts here:

-The 20th Anniversary Success Summit

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/weekly-email-offer/

-Our free guide to sending weekly emails

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

You Know What to Do | Mindset Monday Jul 31, 2023

If you’re a real estate agent who follows my channels and hears what I have to say, you know what you need to do in your business. I believe that you already know what will solve the issues you’re having. So if you KNOW what to do and nothing is happening, what’s the problem? I bet you know the answer to that too. I sure do. It’s what we’re talking about in this Mindset Monday.

Digital Real Estate Events for Recruiting & Referrals | Tom Ferry Podcast Experience Jul 26, 2023

Digital real estate events are HOT right now – trust me, I do a lot of them. And one of the best things about them is that you can customize your events to suit your goals.

Mary Bartos uses digital real estate events for more than just attracting leads. In scaling her team, events have played a vital role in her recruiting process. And in this episode of the podcast, I talk with Mary about how she’s leveraging platforms like Zoom to host webinars that are pulling in both referrals and new agents, all without the hefty costs of traditional in-person events.

She’ll show you exactly what to do at every stage – pre, during, and post – of your digital real estate events. Just watch or listen, right here.

Crafting a Killer Instagram Bio for Generating Leads! | This Week in Marketing Jul 24, 2023

Let’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like you, trust you, and take the next step toward working with you.

In this episode of This Week in Marketing, Jason Pantana shows you how to craft a wildly compelling Instagram bio for generating leads. He takes you line by line through the process of structuring a bio that gets leads hooked and naturally encourages them to continue the process of making a connection with you.

With only 150 characters, every single one of them counts for generating leads. So watch or listen, right here, and start optimizing your Instagram bio.

Massive Breakthrough | Mindset Monday Jul 24, 2023

This is the life you have. You can do anything you want with it. And if there are going to be natural struggles no matter what, why wouldn’t you go for something insanely big? There are two things that lead to a massive breakthrough. You only need one of them, and in this Mindset Monday, I’m going to show you what they are and how to create the right one.

Getting the Listing Appointment in a Low Inventory Market | Tom Ferry Podcast Experience Jul 19, 2023

In a low inventory market, getting the listing appointment can be almost as challenging as closing the deal. We’re in such a competitive space that real estate agents are getting shut down before they even have a chance to show what they’re capable of.

Have you reached out to a withdrawn or expired listing and heard that they’re staying put because they’re waiting for the market to change?

If you have, I’m sitting with three MEGA Rockstars who between them are set to close 500 listings by the end of this year: Scott Reynolds and his top listing agent, Kathleen Pogany, and Carolyn Young. And on this episode of the Tom Ferry Podcast Experience, they’ll show you the scripts that are working for getting the listing appointment in a super competitive environment.

A low inventory market shouldn’t stop you – it doesn’t stop them. So watch or listen right here to learn what getting the listing appointment is all about.

10 Genius Hacks to Upgrade Your Email Marketing | This Week in Marketing Jul 17, 2023

There are a lot of reasons to upgrade your email marketing strategy…

For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be.

In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more loyal subscribers, and ultimately more business.

This is a technical episode that’s essentially a mini course in effective email marketing. So watch it through, then be sure to test out some of the tools Jason recommends, such as https://www.omnisend.com/subject-line-tester/

And if you’re seeing results from what he shares here and want to get MASSIVE exposure from your email marketing, be sure to check out Jason’s full course, “MarketingPRO: Inbox Hero” at:

In this episode, Jason discusses…

0:00 – Upgrade your email marketing

2:40 – No. 1: Subject line

7:38 – No. 2: Preview text

9:35 – No. 3: Sender name

13:02 – No. 4: Personalization

16:48 – No. 5: Mobile optimization

19:10 – No. 6: Nested CTAs

20:48 – No. 7: Integrate videos

21:38 – No. 8: Everything “clickable”

24:42 – No. 9: Authentication

27:48 – No. 10: Automated welcome message

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Need more help with your real estate marketing? Start here:

-The 20th Anniversary Success Summit

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/weekly-email-offer/

-Our free guide to sending weekly emails

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

First Step to Closing Loops | Mindset Monday Jul 17, 2023

Are there things you know you should have finished but you keep putting them off? The bad news is it’s only going to get harder, because the more open loops you have, the more your performance suffers. In this Mindset Monday, I show you the first step to closing those loops. Hint: it’s a question and you may already know it, but that doesn’t make it any less powerful.

The Recruiting Calls that Team Leaders Need to Make | Tom Ferry Podcast Experience Jul 12, 2023

If you’re running a team or planning to, the calls you need to be making are recruiting calls. Because if you’re serious about scaling your business and serving more people, your agents are your clients – and other agents are your prospects.

Lisa Chinatti was already a super successful team leader at the beginning of this year, but something I said at our past Elite Retreat event struck her. She realized that she wasn’t immune from making her calls every day. The difference between her and her team was that she needed to be making recruiting calls. Just a few months later, she’s gone from 72 agents to 115 onboarded.

In this episode of the podcast, I talk with Lisa about why leaders need to be making recruiting calls to agents, what they should say on the phone, and what it takes to create a sustainable business in today’s market.

If you’re a team leader looking to establish a sustainable business in today’s market, what Lisa has to say is crucial to your team’s growth, so watch or listen, right here.

The 7 Unwritten Rules of Real Estate Marketing | This Week in Marketing Jul 10, 2023

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads).

And if you don’t follow them? Well, I guess you could just call that experimenting.

In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, because once you understand them, they’re a lot easier to follow.

And it’s important to keep in mind that these are the rules of REAL ESTATE marketing – not just any old type of marketing. They’re not quite the same. So, if you’re in this industry, this is a set of rules you should be living by.

In this episode, Jason discusses…

0:00 – The rules of real estate marketing

2:00 – What is the purpose of marketing?

5:00 – Three lead-generating offers

8:48 – Multichannel Magic

10:23 – No secret agents

12:48 – Metrics to pay attention to

15:42 – Relationships

18:00 – Social proof

20:40 – What do you sell?

You know the rules. Now gain the skills:

-MarketingPRO: Cracking the Social Code

-The 20th Anniversary Success Summit

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/

-Our free guide to working your social media

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

From Content to Contract: The Real Estate Process | Tom Ferry Podcast Experience Jul 05, 2023

As a real estate agent, getting signed contracts is the goal. Producing lots and lots of video content is the way to do it.

That’s right… Content is the key to getting signed contracts at a larger scale – not just a way of gaining popularity. To prove it, I have two Rockstar content creators, Jen Dillard and Chris Kwon, who will show you their video content strategies for attracting and closing more and more clients, even as nationwide transactions have slowed down.

If Jen and Chris don’t inspire you to quit resisting and start producing video, then I don’t know what do to for you. But if you want to know the strategies that work, watch or listen right here.

Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing Jul 03, 2023

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should.

Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by implementing the right tactics.

Watch or listen to this episode, and then I want to see you R&D some of these postcard plays!

In this episode, they discuss…

0:00 – Postcard marketing for success

1:50 – Targeted marketing

5:14 – All about the message

7:42 – High-level strategy

13:00 – Before engaging in a geographic farm

17:42 – Finding inspiration

23:42 – Tactical sending

28:15 – What not to include on a postcard

31:04 – Things you can do now

Halftime Huddle | Mindset Monday Jul 03, 2023

182 days… That’s what we have between now and the finish line. Regardless of how you did in the first two quarters, now is the time to buckle down and run the plays that will reach your goals, because there is still time. In this Mindset Monday, I’m talking about what you’re going to do in the next two 90-day cycles to finish the year strong.

Move With Confidence | Mindset Monday Jun 30, 2023

Ever feel like your confidence has taken a dip and you don’t know how to get it back? The answer may be easier than you think, and you already have everything you need. It’s all about the way you carry yourself – the way you move. And in this Mindset Monday, I’m going to tell you the movements that help you get your swagger back.

Launch to Leverage: Multiply Every Real Estate Listing | Tom Ferry Podcast Experience Jun 28, 2023

When the inventory is this scarce, you need to multiply every real estate listing you have. And by that, I mean leveraging one listing into opportunities for many more.

This week, I’m continuing my conversation with Jeff Mays and Jason Pantana with a hyper-focus on how to multiply every real estate listing by launching it in the right way.

To do this, we’re covering:

The best time to launch a listing
How to market your Open House for optimal success
Turning your database into raving fans
And more!

Watch or listen to this episode now, so when you get your next listing, you’re ready to multiply it into a whole bunch more.

TWiM_074How to Conquer Fear of the Camera on Social Media Video | This Week in Marketing Jun 26, 2023

What stops you from making videos? I’m willing to bet it’s fear of the camera.

Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding agents back from their highest potential. Because today, social media demands more content of you than ever before.

In this short clip from our Elite Retreat event, Jason shared the most important mindset shift you can make to get out of your head and conquer your fear of the camera.

If you feel any sort of camera shyness or resistance toward making videos, this is advice you need! Watch or listen, right here.

In this episode, Jason discusses…

0:00 – Three Stages of Content Overwhelm

3:58 – Postcards vs. Video

5:38 – What stops you?

7:20 – How to conquer fear of the camera

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Serious about dominating on social media? Start here:

-MarketingPRO: Cracking the Social Code

-The 20th Anniversary Success Summit

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/instagram-reels-offer/

-Our free guide to Instagram Reels

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Winners Always Do This... | Mindset Monday Jun 26, 2023

What do winners always do that makes them winners? It’s not knowing the right answers every time. I’ll give you a little hint… it’s about flexibility and one particular word that fortifies their mindset every time they use it. Find out what it is in this Mindset Monday.

Regaining Confidence and Certainty in Today’s Market | Tom Ferry Podcast Experience Jun 21, 2023

As a real estate agent, confidence and certainty are everything. They’re not only what you feel after you close a deal but what’s required for you to land the deal in the first place.

Right now, in our industry, there is a confidence and certainty crisis… I’m talking with agents who are feeling so displaced, so lost, and frankly so depressed that they’re considering giving up. And if you know me, you know how seriously I take that.

For those who feel that way, this episode of the Tom Ferry Podcast Experience is for you. I brought on two of my top people, Sales & Marketing Edge dream team Jeff Mays and Jason Pantana, to help you regain your confidence and certainty by showing you the first steps you need to make to get back on track.

Today’s market might be hard, but there are plays that still work in it. These are some of them. So watch or listen and then give them a try.

Top 10 Real Estate Marketing Musts for New Agents | This Week in Marketing Jun 19, 2023

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues?

That’s the question that Jason Pantana is answering in this episode of This Week in Marketing!

In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience.

And what if you’re not a new agent? These are “musts” for agents at any level of experience – and you better be watching if the new kid on the block can use them to beat you out.

So no matter your level of experience, be sure to watch or listen, right here.

In this episode, Jason discusses…

0:00 – Marketing must-nots

3:28 – Marketing Must No. 1: Weekly newsletter

8:24 – Marketing Must No. 2: Market report

9:40 – Marketing Must No. 3: Local spotlight

13:08 – Marketing Must No. 4: Networking group

13:47 – Marketing Must No. 5: Request reviews

15:25 – Marketing Must No. 6: CMAs for your sphere

16:14 – Marketing Must No. 7: Personal brand

18:37 – Marketing Must No. 8: Network your face off

19:43 – Marketing Must No. 9: Open houses

22:53 – Marketing Must No. 10: Work the APC neighbors

24:13 – Move the needle

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Serious about making this the summer that transforms your business? Start here:

-MarketingPRO: Cracking the Social Code

-The 20th Anniversary Success Summit

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/db-community-offer/

-Our free guide to working your database

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Sustainable Enthusiasm | Mindset Monday Jun 19, 2023

If you want to succeed big, you’re going to fail. It’s part of the process. The problem with failure is that people let it kill their enthusiasm. It takes sustainable enthusiasm to push through those necessary failures and triumph in the end. And cultivating sustainable enthusiasm is what we’re talking about in this Mindset Monday.

The Greatest Competitive Advantage | Summit Keynote Speaker Shawn Achor Jun 14, 2023

What is the greatest competitive advantage in modern economy?

Seems like a loaded question, doesn’t it? But if you ask Shawn Achor, one of today’s leading researchers in the field of positive psychology, the answer is very simple – happiness.

That’s right… Turns out that starting with happiness might just be the key to unlocking your greatest competitive advantage, making you more productive, influential, and successful.

So, how do you unlock happiness before achieving your desired success? That’s what we’re unpacking not only in this episode of the Tom Ferry Podcast Experience, but also at this year’s Success Summit! That’s right… I’m super excited to announce that Shawn will be our keynote speaker at the 20th anniversary Summit in Dallas, August 22-24!

On this episode, Shawn provides the perfect introduction by sharing with me two behavioral changes and one specific mindset shift that you need to make to open your life up to optimism and joy.

Watch, listen, and start these mental exercises now to fully prepare yourself for when you arrive in Dallas! If you don’t have your ticket yet, grab it today.

Annual Equity Review: The Supercharged Real Estate CMA | This Week in Marketing Jun 12, 2023

If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of the best ways to provide a ton of value, showcase your expertise, and get your database leads actually excited to make a move. So why aren’t more agents doing them?

In this episode of This Week in Marketing, Jason Pantana talks with lead generation master David Caldwell about how agents today are putting too much money and emphasis on bottom-of-funnel leads while neglecting the goldmine of their database. They’re diving deep into Annual Equity Reviews, how they differ from real estate CMAs, and why you should be having them.

If you’re not taking advantage of your database or the lead generation superpower of the Annual Equity Review, this is an episode I seriously suggest you watch right now.

In this episode, they discuss…

0:00 – Creating productivity

2:13 – Bottom-of-funnel leads vs. database

5:12 – Repeat & referral

7:30 – Lack of consistency

9:50 – Annual Equity Review: the better real estate CMA

15:07 – Delivering certainty

16:48 – The referral coefficient

21:00 – Reach out to David

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Serious about tapping into your database leads? Start here:

-MarketingPRO: Inbox Hero

-The 20th Anniversary Success Summit

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/annual-equity-offer/

-Our free guide to Annual Equity Reviews

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Commit or Quit | Mindset Monday Jun 12, 2023

We’re in a new real estate market. It’s either going to excel you to greatness or it’s going to destroy you.

To be completely honest, right now I’m not sure everyone is cut out for it. The question is… are you? That’s what this episode of Mindset Monday is dedicated to helping you find out.

I’m going to tell you exactly what you need to be doing to put that fire back in your belly which is going to separate you from the agents who are struggling right now.

The fact is, real estate agents are leaving the industry at a rapid pace, but those who use this time wisely are the ones who will stand at the top of their markets for years to come. That’s what this year’s 20th anniversary Success Summit is specifically designed to help you do, and that’s why we’re calling it “The Path Forward” – because it’s about YOUR future.

We’re giving away more than we ever have before, so if you’re SERIOUSLY COMMITTED to surviving and thriving in this market, make sure to get your tickets soon:

8 Traits of the Best Real Estate Agents in the World | Tom Ferry Podcast Experience Jun 07, 2023

What’s the difference between the best real estate agents in the world and the rest of the real estate agents in the world?

Is it how much money they make and the influence they hold over their communities?

Well, that’s part of it… But before any of that, there are eight things that the best real estate agents in the world all have in common which got them to where they are now.

For this week’s podcast, I want to share with you a clip from last year’s Success Summit where I take the audience through these eight traits so they can begin to develop them too. Because if success leaves, clues, then why would you not follow them? And if you’re seriously interested in following the trail of success, you don’t want to miss our 20th-anniversary Summit happening this August in Dallas!

Watch or listen right here, then leave a comment telling me which of these traits you need to work on developing.

When You Get Squeezed | Mindset Monday Jun 05, 2023

The world is going to squeeze you. Interest rates, home prices, everything else on top of that… It’s always something. But how do you react when you feel the squeeze? The answer to that is what makes the difference. In this Mindset Monday, I’m going to show you a better way to react when you feel the squeeze begin to tighten.

4 Power Moves for Your Summer Real Estate Takeover | This Week in Marketing Jun 05, 2023

What is a summer real estate takeover?

Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent…

While everyone else is going on vacation and bringing their marketing with them, you have the chance to sweep in and sweep up the business by doubling down on the most effective marketing.

In this episode of This Week in Marketing, Jason Pantana shows you the four power moves of an effective summer real estate takeover. And it doesn’t mean you have to be working all the time! When you run these moves correctly, you can hit the beach while your marketing continues to hit new leads.

Click the link to get started on your summer real estate marketing plan!

Understanding Home Prices and Homeowner Motivations | Tom Ferry Podcast Experience May 31, 2023

Today's market requires more from agents than just understanding home prices.

You need to understand why home prices are rising in some areas and dropping in others, and what it means for the people who still need to move. It’s all about finding correlations in the story so you can be the agent who creates your own inventory instead of waiting for it to appear.

On this episode of the Tom Ferry Podcast Experience, I’m talking with the King of Real Estate Data, Keeping Current Matters Founder Steve Harney, about understanding home prices in today’s national market and how they influence the actions of homeowners.

You’ll learn:

The real estate cycles that influence the mindset of the market
The factors that determine home prices and mortgages
Your solution to a lack of inventory
What motivates homeowners to sell or stay
And a lot more!

This is an information-packed episode, so be sure to watch or listen here.

Real Estate Fame Assets: Your Ticket to Brand Recognition | This Week in Marketing May 29, 2023

Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking to work with the BEST, gaining notoriety is your path to getting rich.

That’s what Jason Pantana is talking about in this episode of This Week in Marketing: real estate fame assets, what they are, how you can find yours, and how to use to them boost your brand recognition. You’re going to hear how some of the best agents in the industry have boosted their personal celebrity and leveraged it into building monster businesses.

If you’re interested in being the most influential agent around, it starts with finding your real estate fame assets, and that starts by watching or listening, right here. Don’t forget to leave a YouTube comment with what your best fame asset is.

In this episode, Jason discusses…

0:00 – It’s all about influence

4:57 – Push vs. Pull

6:05 – Trust in advertising

8:51 – What do you sell?

13:22 – Real estate fame assets

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

And if you’re serious about building your social media presence, be sure to check out:

-MarketingPRO: Cracking the Social Code

-The 20th Anniversary Success Summit

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/youtube-charisma-offer/

-Our free guide to capturing your charisma on YouTube

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

What Do You Want? | Mindset Monday May 29, 2023

What do you want? A lot of things, I bet. We all want to make more money, be in better health, and have happier relationships… But those can be vague desires. Because when you really want something – like really, truly crave it – it lights a fire that can’t be stopped. In this episode of Mindset Monday, I’m going to show you how to light that fire to get what you really want.

Tom Ferry’s Best 6-Minute Advice for Real Estate Agents| Tom Ferry Podcast Experience May 24, 2023

People ask me all the time what my best advice for real estate agents is in today’s market.

In this short episode of the podcast, I’m going to share it with you, and you might not like the answer, but it is what it is.

It’s only six minutes, so if you’re a real estate agent, now’s a good time to watch it.

Real Estate Micro Farming: The Gateway to Consumer Trust | This Week in Marketing May 22, 2023

What is real estate micro farming?

When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it to a micro level – and that means real estate micro farming.

In this episode of This Week in Marketing, Jason Pantana breaks down a style of geo farming that too few agents know about. Real estate micro farming is about lasering in on one specific section of your geo farm with ads and trust-building content that establishes you as the listing agent of choice.

Jason is covering how to adapt your content and marketing strategies to your micro farm and obtain permission to establish relationships.

So, looking to get more listings? Watch this episode and then get micro farming!

In this episode we discuss…

0:00 – About real estate micro farming

2:46 – A customer list

4:40 – Purchasing data

6:20 – Permission marketing

7:20 – Geotargeting

9:28 – Social media advertising

12:30 – Events

14:20 – Content

16:45 – It’s about branding

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

And if you’re serious about building your social media presence, be sure to check out:

-MarketingPRO: Google Business Boss with Jason Pantana

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/agent-tools/geo-farming-offer/

-Our free guide to geo farming

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Struggle & Success | Mindset Monday May 22, 2023

Have you ever heard the saying that nothing worthwhile comes easy? As someone who studies success, I can tell you that it’s true. With the market as it is right now, many agents are struggling. But if that’s you… “struggling” doesn’t have to mean “suffering.” I’ll show you why in this Mindset Monday.

Kirsten Jordan Shares 3 Rules for Managing Your Life | Tom Ferry Podcast Experience May 17, 2023

In this episode of the podcast, I’m talking with superstar Kirsten Jordan about three rules for managing your life at work and at home.

Real estate agents have busy lives… Kirsten Jordan has an INSANELY busy life. Between running a mega real estate business across multiple NYC burrows, raising three kids, having a husband who commutes to Europe often, and being on a little show called “Million Dollar Listing,” you’d expect her to say there aren’t enough hours in the day.

And yet she doesn’t… Because she’s found the structure and systems that actually work to free up more time in both her work and personal lives. Kirsten is going to share with you three rules for managing your life in and out of the office.

So, if you’re ever feeling stressed, burned out, or find yourself making excuses, this is an episode you won’t want to miss.

Warming Up Cold Contacts from Your Real Estate Database | This Week in Marketing May 15, 2023

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business.

Your database is a goldmine. Every real estate agent knows that. But what happens when you haven’t touched base in a long time? It’s embarrassing to just come around looking for something again, isn’t it?

There are effective ways to warm up your cold real estate database contacts, and that’s what Jason Pantana is covering in This Week in Marketing. He’s going to show you how to move your database contacts from the outer circle to the middle circle and finally back into the inner circle.

If you’ve let any relationships slide over the years, this episode is exactly what you need to win them back. Click to watch now, then it’s time to dive into your database contacts!

In this episode, we discuss…

0:00 – The No. 1 source of business

5:06 – Organize and pick your contacts

8:34 – Creating awareness

10:32 – Middle circle invitations

13:30 – Getting to the inner circle

Be a Shot Caller | Mindset Monday May 15, 2023

Do you want to be a shot caller? Sounds like a pretty cool thing to be, doesn’t it? Becoming a shot caller in your environment and in your life isn’t nearly as difficult as people make it out to be. It’s just about taking shots, for good or for bad. In this Mindset Monday, I’m going to tell you the simplest and most effective way to do just that.

Brilliant Investment & Tax Advice for Realtors | Tom Ferry Podcast Experience May 10, 2023

You don’t need to be a real estate agent to want to know how to save on taxes, invest in real estate, prepare for retirement, and better manage your money…

But if you are a real estate agent and want to know how to do all those things, then this very information-packed episode of the Tom Ferry Podcast Experience is for you. I’m talking with tax attorney and investor Toby Mathis about how to save on taxes and much more, including:

The best business structure to file
The benefits of investing vs. saving
1031 exchanges
Passive capital gains
Finding investment deals

This is an episode you’ll want to take notes on and then send to whoever does your taxes. When tax season rolls around, check in with that person to make sure they watched it and are able to check off everything on the list.

And if you’re looking for some hands-on tax and investment advice from some of the best advisors in the business, check out this link to sign up for a Free Consultation with Anderson Advisors! This 45-minute call will cover everything you need to know about tax savings and asset protection on your investments – a $750 value!

Starting DM Conversations with Social Media Leads | This Week in Marketing May 08, 2023

In this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations.

Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for:

Creating conversation-starting content
Identifying the client avatar of your social media leads
Finding the best call to action
And turning prospects into clients with DM conversations

This is an episode for any real estate agent looking for a step-by-step system for building their audience, creating engagement through DM conversations, and ultimately converting social media leads. Be sure to watch it now!

And if you’re serious about building your social media presence, be sure to check out:

-MarketingPRO: Cracking the Social Code with Jason Pantana

-The Sales & Marketing Edge locations nearest to you