The Sugar Show

Latest Episodes:

AMP Up Your Sugaring Retail Sales with YOUR Brand! May 23, 2021

Show notes

Now more than ever, it is important to take advantage of opportunities to expand your streams of revenue. Join the SugarMama and Peter Marchese, Managing Partner of AMP Medical Products, to discuss how sugar pros can AMP up their retail sales with medical-grade products!
You may not have realized that private-label, medical-grade pre and post care product lines are within reach for your sugaring and aesthetic business. AMP Medical Products is an easy, efficient, and cost-friendly way to implement high quality products that you can provide and ship to your clients wherever they are. Having a professional assortment of products, complete with your branding, helps you become the go-to sugar pro in your area... making you more money and expanding your brand! Sweet!

NEED MORE SUGAR INSPIRATION?
Get your Sugaring Business found and network with the sugaring industry by joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!
Join us on the ‘gram: @love2sugar

Did you enjoy this Sweet Episode? Be sure to hit SUBSRIBE + leave a REVIEW and tell us why! Thank you for joining us on this sugar journey.

Quotes:

“If COVID taught us anything this last year, it is how you can have additional streams of revenue that can really help you increase that rev that comes in and increase what you’re offering to your clients.” (02:50- 03:03)

“To have your brand represented really just takes that professionalism up 10 notches and it makes you the go-to-person in your area.” (16:07- 16:20)

“Having the ability to have really high-quality ingredients in these products is really, really critical.” (24:01- 24:07)

Links:
Check out AMP Aesthetics on their website and use the code SUGAR20 to not only get 20% your first purchase but to also waive your label set up fee!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What to Know About a Trademark for Your Business May 16, 2021

Show notes

Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? We want to help estheticians, cosmetologists, sugaring professionals and beauty babes feel confident knowing that the brand they are building is available and protected, so you can sleep at night knowing that you don’t have to be afraid of a cease and desist letter.
In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss the importance of doing due diligence on your brand before you spend years building it. You’ll learn why the trademark research is a crucial first step, and things to watch out for when you are starting your trademark journey.
NEED MORE SUGAR INSPIRATION?
Get your Sugaring Business found and network with the sugaring industry by joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!
To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!
Join us on the ‘gram: @love2sugar

Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why! Thank you for joining us on this sugar journey.
Quotes:
“Applying for a trademark is the best way to make sure that your brand is available and not stepping on anybody else's toes. So yes, it costs money to file this application. But it's a win win either way, because either you know that it's available and you're protecting it, or you're learning that it's not available.” (15:03)

“Trademarks help you create a powerful brand” (17:36)
“The most valuable part of what you can pay a trademark attorney to do for you, is not the application. It's running a strong search, and then being strategic on how to fill out the application based on that search.” (25:08)

Links:
For access to Joey’s FREE COURSE click here.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Are You Struggling to Learn to Sugar? Tips to Master Your Sugaring Technique Apr 11, 2021

Show notes

If that little ball of lemon, sugar, and water has got you frustrated...listen up, this episode is for YOU!
First off... Don't Give Up!
I was a terrible student of sugaring. My brain just didnt connect with my hand to get the mold OR the flick right. I would practice just like my trainer showed me (with no videos at the time to take home with me!). No matter how hard I pushed I just couldnt get that ball of sugar off someone's skin, let alone remove hair!
In this episode, you will not only hear some of my confessions but the tips and tricks I learned along the way to MASTER this technique. I know you can do it too!
NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!
To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!
Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Are you a Sugaring Detective? How to Ask the Right Questions in the Treatment Room Mar 28, 2021

Show notes

Are you asking all the right questions when your client comes in for their sugaring treatment? Do you know the kinds of questions you should be asking?
Spend some time with the SugarMama as she dives into the kinds of information you need to be getting from your sugaring clients... to understand exactly WHY they are having the outcomes they are having with their skincare. Hair removal doesnt have to be painful or confusing for your clients because they have YOU as their Go To for Sugaring!
NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!
To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!
Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Luxury Add-Ons for Face Sugaring Treatments with Shelley Hancock Mar 14, 2021

Show notes

Welcome one of my longtime inspirations and educators in this beauty industry, Shelley Hancock! Shelley has been affectionately named "The Gadget Gal" by her clients and students because she has made it her mission to provide you with top quality equipment and service for your skincare treatment room. With 33 years in the business, Shelley is an esthetician, former day spa owner, and not the passionate distributor of skincare equipment. This "Machine Queen" is determined to spread quality education on getting instant results with gadgets and comes to the episode today to share add-ons you can use in your sugaring treatments.
In this episode you will learn about 3 addons, the Eye Rejuvenator, The Essence Sheet Mask, and the MiTama for upsells that will deliver results for your clients. And we all know results mean more sales for you!
You can find more information on Shelley and these powerful add-on at her website!
NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!
To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!
Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Are You the GoTo Sugaring Professional in your Area? with Maxine Drake Feb 28, 2021

Show notes

Are you truly THE GO-TO Sugaring Pro in your town? If not, what's holding you back?
Our guest, Maxine Drake, founder of Esthetician Beauty Academy, the Beauty Business Summit, and creator of the Esthetician Inner Circle...joins us in this episode to help you answer the burning question of how to be THE ONE clients seek out to Sugar them.
How do you KNOW if you are truly THE BEST?
Is your Marketing truly getting your work out?
What holds you back from really becoming THE choice for sugar in your area?
How can Introverts bust out of their shell and market their true skills?
Its time to change the narrative and say "I AM going to get better at my skills and marketing so I WILL be THE CHOICE in my town for sugaring!" Time to truly be #sweetandstrong20201
For more information on Maxine's programs check out her website, as well as her programs and the Esthetician Business Academy!
NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!
To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!
Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Getting and Keeping New Sugar Clients with Wik Verma, Million Dollar Esthetician Feb 07, 2021

Show notes

This is a JAM PACKED episode with rapid fire knowledge bombs to help you build your sugaring business. Shannon and Wik fill almost an entire hour with uninterrupted marketing ideas for Sugaring professionals and actionable steps to not only get new clients but keep them coming back for more!
Wik is an expert in helping beauty business owners create wealth. His passionate style and inspirational attitude are infectious!
We invite you to join the Facebook group Marketing Ideas for Estheticians to become inspired in your beauty career!
NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!
To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!
Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Knowing Your Beauty Business Numbers with Kenesha Coleman Jan 24, 2021

Show notes

Kenesha Coleman, The Beauty CPA is back with another jam packed episode where she drops the knowledge bombs!

In this episode, we go over:

Episode #3 Knowing your Beauty Business’ Numbers

The importance of knowing your business’ numbers
1. Be aware of the financial health of your business
2. Make sound business decisions
3. Use the numbers as a tool to strategically grow
It all starts with Bookkeeping
1. You can’t manage what you don’t track
2. What is bookkeeping?
Knowing the “story” behind your business’ numbers
1. Don’t do bookkeeping for the sake of bookkeeping, know the “story” behind what the numbers are telling you
2. Are you profitable?
  1. Gross margin - service or product profitability?
  2. Profit margin - overall business profitability?
3. Business Performance
  1. How did you perform this month compared to last month?
4. Progress toward the financial goal?
  1. How did we perform compared to the budget?
  2. Are we progressing toward our financial goals?
    1. Course correct on things going wrong
    2. Lean in when things are going right!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!
To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!
Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What Does Sweet & Strong Actually Mean in 2021? Jan 06, 2021

Show notes

Welcome to Season 3!

Thousands of downloads and happy listeners have taken a listen to our little podcast! I am honored to be a part of this sugaring industry and inspire you on your journey! Last year was a doozy, wasn't it? Well, this year, we are gonna get Sweet & Strong...its not just a cute slogan...the words will hold such power for 2021!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

The Mental Side of Sugaring PLUS Bonus! Dec 20, 2020

Show notes

Spend some time with your host, Shannon the SugarMama where she dives into the mental side of being a sugaring professional. In this episode, she guides you through understanding that once you shut that treatment room door, sugaring is more than just your technique it encompasses all of the senses for your clients. Clients tend to open up and dump their emotions into the room...and YOU need to know how to not absorb those emotions.

Shannon helps you to understand how to create not only a safe and calm space for your clients...but for YOUR mental state as well. The senses matter to US!!!

Take this time to stop and start your day of service with some calming breaths...to take your vibration from all around the room to focus on you.

When you can center your thoughts and focus on what is in front of you, you can fully be present for your clients and your business.

In between clients, it will benefit you SO MUCH MORE to take a moment to ground EVERY TIME. A few moments will change the entire pace of your day.

You will feel better.

Your clients will FEEL you feel better and grounded.

Anything your clients need, facial, sugar, lashes...YOU are going to be calm, focused, and positive and will get it in return.

For those who have taken the time to listen to this podcast, I have created an audio recording for you to download...to reset yourself before you invite your next client into your room. Before you dust on that powder, put on that nitrile glove, or slide that sugar out of the jar…

This gift is for you...and will directly benefit not only those around you...but I promise you will see a shift in your business success as well.

Sugar and Soul Serenity Audio File

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

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