Michelle Younkman, Executive Director of Christian Music Broadcasters (CMB), discusses the organization's mission to empower radio stations to reach more people for Jesus.
CMB focuses on helping radio stations understand and adapt to the changing landscape of technology and digital media. They also have a unique international reach, with stations from various countries participating in their events.
Michelle shares her personal journey to CMB and the challenges she faced in balancing work and family. She also discusses the launch of CMB+ (Plus) and the importance of staying up to date with radio trends.
The conversation covers various topics related to Christian music radio, including the net promoter score, the importance of community, connecting with listeners through events and cruises, CMB University, mentoring, and the challenges and rewards of working in the music industry.
The conversation concludes with a discussion on the impact of CMB University and the future of Christian music radio.
Takeaways
- CMB focuses on helping radio stations understand and adapt to the changing landscape of technology and digital media.
- Michelle Younkman shares her personal journey to CMB and the challenges she faced in balancing work and family.
- CMB University is an important initiative that invests in the future of the music industry by providing education and mentorship opportunities for students.
- Interview techniques and mentoring play a crucial role in developing talent and creating meaningful connections in the industry.
- Working in the music industry can be challenging but also rewarding, with opportunities to make a positive impact.
Chapters
00:00 Introduction to CMB
01:01 CMB's Mission and Vision
02:00 Focus on Technology and Digital Transformation
03:20 CMB's Unique Position in the Market
04:21 International Reach of CMB
06:16 Learning from International Counterparts
07:38 The Global Impact of CMB
07:50 Michelle's Journey to CMB
09:00 Discovering Christian Music
13:06 Balancing Work and Family
16:08 Joining CMB
19:56 Transitioning to CMB
20:40 Navigating Imposter Syndrome
22:02 The Launch of CMB Plus
29:03 Reevaluating the CMB Plus Strategy
37:51 Staying Up to Date with Radio Trends
41:39 The Net Promoter Score for Christian Music Radio
44:06 The Importance of Community in Christian Music Radio
45:04 Connecting with Listeners through Events and Cruises
46:30 Radio as a One-Stop Shop for Faith-Based Content
47:34 CMB University: Investing in the Future of the Music Industry
50:45 Interview Techniques and Mentoring at CMB University
55:05 The Challenges and Rewards of Working in the Music Industry
57:43 The Impact of CMB University and the Future of Christian Music Radio
---
Support this podcast:
https://podcasters.spotify.com/pod/show/springboardmusic/support
Our TOPPODCAST Picks 
Stay Connected
