The Sports Media Podcast

Latest Episodes:

March Madness tips off, MLB takes over Japan and the USGA heads to market Mar 20, 2025

Show notes

On the pod this week, with March Madness upon us, co-hosts Austin Karp and Mollie Cahillane dive deep into Selection Show and conference tournament numbers and their expectations for the men’s and women's basketball tournaments. The duo also look into the latest around MLB, with Cubs and Dodgers drawing mammoth TV numbers in Japan and more teams getting local streaming solutions. Later in the show, SBJ golf writer Josh Carpenter drops in to discuss what's whether Rory’s win at The Players sets a good tone for things to come, what’s next for USGA rights and how TGL's viewership fared in Season 1.

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A dive into college hoops audience numbers, looking at where might MLB look to fill the ESPN media rights gap after 2025 and CBS college basketball analyst Wally Szczerbiak dishes on March Madness and his cameo on “Arli$$.” Mar 13, 2025

Show notes

On the pod this week, co-hosts Austin Karp and Mollie Cahillane are joined by CBS’s Wally Szczerbiak for an inside look at his preparations for March Madness and what he thinks about tourney expansion. The duo also breaks down men’s & women’s college basketball viewership, look at ESPN retaining some of its top on-air talent and what could be next for MLB when their media rights deal with ESPN wraps up at the end of this season.

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WME Sports agent Josh Levy, NASCAR’s Tim Clark and IndyCar gets off to a good start on Fox Mar 06, 2025

Show notes

On this week’s pod, Austin Karp and Mollie Cahillane look at IndyCar’s debut on Fox and debate all things hoops. Later in the show, NASCAR’s Tim Clark chats about all the new ways NASCAR is trying to reach fans. Finally, WME Sports broadcasting agent Josh Levy talks about what the market is like for TV talent, especially with new digital platforms adding more sports properties.

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ESPN’s Randy Scott and Gary Striewski, Octagon’s William Mao and breaking down the 4 Nations Face-Off Feb 27, 2025

Show notes

On the pod this week, co-hosts Austin Karp and Mollie Cahillane are joined by Octagon SVP/Global Media Rights William Mao to talk about numbers around the 4 Nations Face-Off and NBA All-Star weekend, as well the latest on the Pac-12 media rights situation and ESPN’s decision to move on from F1 and MLB. Later in the show, “SportsCenter” anchors Randy Scott and Gary Striewski talk about their new digital show coming to Disney+.

Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry.

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“Court of Gold” director Jake Rogal, Box-to-Box’s Paul Martin and dropping the gloves on Presidents Day weekend viewership Feb 20, 2025

Show notes

After a big weekend for sports over the long Presidents Day Weekend, Mollie and Austin take you inside some of the tentpole events. The duo gives a full breakdown of viewership on NBA All-Star Weekend, the NHL’s 4 Nations Face-Off and NASCAR’s Daytona 500. Also, Box to Box Films’ Paul Martin breaks down the Apple TV+ docuseries recapping the 2024 MLS season and “Court of Gold” director Jake Rogal joins to discuss the new doc om Netflix centered around four national basketball teams from the Paris Olympics.

Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry.

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ESPN’s Brian Windhorst, Overtime’s Dan Porter, putting a bow on Super Bowl LIX and a Daytona 500 preview Feb 13, 2025

Show notes

On this week’s pod, co-hosts Austin Karp and Mollie Cahillane discuss the record-breaking Super Bowl viewership and how Fox was able to get the record even with a lopsided score. Karp is then joined by ESPN senior NBA writer Brian Windhorst to get us set for All-Star weekend. Later, Overtime co-founder Dan Porter chats with Cahillane about what is in store for the Gen Z-centric organization. Finally, SBJ’s Adam Stern pops in to get us set for the Daytona 500.

Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry.

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Fox Sport’s Eric Shanks, the NFL’s Hans Schroeder and taking in the Luka-AD trade. Feb 06, 2025

Show notes

Happy Super Bowl week and laissez les bons temps rouler! On the pod this week, co-hosts Austin Karp and Mollie Cahillane break down the latest in sports media. The duo discuss Super Bowl LIX expectations, the impact of the Luka Doncic-Anthony Davis trade on the media landscape and more. Later in the pod, Fox Sports CEO and Executive Producer Eric Shanks stops by the pod to discuss his network’s plan as the Chiefs chase history, the Eagles soar toward redemption and the Taylor Swift effect. Then, Ben Fischer joins from the Big Easy with his reaction to Roger Goodell’s Super Bowl press conference, which included revelations of regular talks with Tom Brady. Finally, NFL Media EVP & COO Hans Schroeder joins the show to share how the league is approaching streaming and what’s next for The Shield.

Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry.

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X Games CEO Jeremy Bloom, record AFC Championship viewership, big ad revenue for Super Bowl LIX and where UFC and F1 media rights might land in 2025 Jan 30, 2025

Show notes

On this week’s pod, co-hosts Austin Karp and Mollie Cahillane dive into the record-breaking viewership numbers for the Bills-Chiefs AFC Championship and how the demand for Super Bowl ad spots has sent revenue levels through the roof for Fox. Later, the duo is joined by X Games CEO Jeremy Bloom for an inside look at his first time running the show and his thoughts on Coach Prime at his alma mater, Colorado.

Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry.

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Bank of America’s Jessica Reif Ehrlich, National Research Group’s Jay Kaufman and the highs and lows of CFP National Championship game viewership Jan 23, 2025

Show notes

On this week’s pod, co-hosts Austin Karp and Mollie Cahillane look into the CFP National Championship game’s surprising numbers and what may be next for the expanded tournament. The duo is then joined by Bank of America’s lead media analyst Jessica Reif Ehrlich to talk about how Wall Street is seeing Netflix’s place in the sports landscape and how ESPN’s Flagship project fits in. Later in the show, Jay Kaufman of NRG drops in to provide deep insight into sports media consumption data and patterns. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

ESPN’s Burke Magnus, HS&E’s David Levy and Venu’s failure to launch Jan 16, 2025

Show notes

On the pod this week, co-hosts Austin Karp and Mollie Cahillane take a deep dive into the NFL Wild Card viewership results, Venu Sports’ demise and DirecTV’s new “MySports” streaming offering. Later in the pod, ESPN President of Content Burke Magnus joins the duo to discuss the start of TGL, the network’s efforts to cover the events around the Sugar Bowl and how close they are to locking up Stephen A. Smith. Finally, Horizon Sports & Experiences co-CEO and former head of Turner Sports David Levy stops by to talk about his group’s involvement in Unrivaled, while also reflecting on the NBA moving away from TNT next season.

Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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