The Six Figure Photography Podcast With Ben Hartley

Latest Episodes:

SFPP 138: The Art Of Pinning Featuring Carolina Guzik Feb 19, 2020

Show notes

Carolina Guzik has been a wedding + lifestyle photographer for 10 years, during this time she has learned a lot about marketing and how to run a successful business.

Because of her love for all things marketing, Carolina created The Tog Republic, her goal is to share with you her marketing knowledge, so you too can have a business that you love + supports your lifestyle!

In today’s episode, you’ll learn

Why it’s easier than ever to make a huge impact on your business with Pinterest
How Pinterest completely different from Instagram and Facebook (and why that’s a good thing)
How to go from practically zero views to thousands in a single day
3 specific actions you can do in one day to improve your Pinterest strategy

Resources Mentioned
SFP Mastermind Group – sixfigurephotography.com/mastermind
The Tog Republic Podcast – thetogrepublic.com/podcastpage
The Art Of Pinning Class – thetogrepublic.com/pinterest

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

The post SFPP 138: The Art Of Pinning Featuring Carolina Guzik appeared first on Six Figure Photography.

SFPP 137: How To Break Into The Senior Photography Market With Sean Brown Feb 12, 2020

Show notes

Sean Brown is a high school senior photographer who never thought he would be a photographer.

After going to college with the intention of being a cardiologist, he gave it all up to pursue his dream of having the freedom to live the life he wanted through photography and hasn’t looked back.

Sean has been named as one of the Top 100 High School Senior Photographers in the nation by Senior Style Guide Magazine and one of the Top 25 Up & Coming Senior Photographers by The Twelfth Year and Modern Teen Style Magazine.

He has been asked to speak at conferences around the country and loves helping other photographers build their dream photography business by giving them the tools that are necessary to take it to the next level.

In today’s episode, you’ll learn

The importance of relationships with schools
How to navigate the student/parent dynamic
The difference between a test shoot, model call and style shoot
Why all of your test shoots should be of Juniors rather than Seniors
What does a full-service experience look like
How to separate your brand from every other senior photographer

Resources Mentioned
SFP Mastermind Group – sixfigurephotography.com/mastermind

Website – seanbrownproductions.com

Instagram – instagram.com/seanbrownproductions

Youtube – youtube.com/c/seanbrownproductions

Free Download – How to Break Into Senior Photography Starter Kit

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

The post SFPP 137: How To Break Into The Senior Photography Market With Sean Brown appeared first on Six Figure Photography.

SFPP 136: Do You Really Need A Photography Studio? Feb 07, 2020

Show notes

In today’s episode, Ben Adams joins me to discuss the pros and cons of having your own studio space.

Resources Mentioned
https://sixfigurephotography.com/mastermind

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

The post SFPP 136: Do You Really Need A Photography Studio? appeared first on Six Figure Photography.

SFPP 135: How To Answer The 3 Most Common Sales Objections Jan 29, 2020

Show notes

In today’s episode, I’m going to talk about how to handle the 3 MOST COMMON objections you’ll hear as a photographer.

Resources Mentioned
https://sixfigurephotography.com/mastermind

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

The post SFPP 135: How To Answer The 3 Most Common Sales Objections appeared first on Six Figure Photography.

SFPP 133: Why Your Leads Are Ghosting You (and how to stop it from happening) Dec 19, 2019

Show notes

In this episode, we’re going to discuss the steps you can take to reduce ghosting from leads.

Resources Mentioned
SixFigurePhotography.com/Mastermind

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

The post SFPP 133: Why Your Leads Are Ghosting You (and how to stop it from happening) appeared first on Six Figure Photography.

SFPP 132: What To Do When Business Is Slow Dec 04, 2019

Show notes

Earlier in the week, I asked the Six Figure Photography Facebook group what topics I should record an episode on…

The clear winner was:

“Best game plan to grow your business in the slow season?”

In this episode, I dive into what you should be doing during the slow times to continue to move forward with your business.

Resources Mentioned
SixFigurePhotography.com/Mastermind

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

The post SFPP 132: What To Do When Business Is Slow appeared first on Six Figure Photography.

SFPP 131: SEM Marketing For Photographers Featuring Deirdre Andrews Nov 13, 2019

Show notes

Deirdre Andrews joins me on the show today!

In this episode, Deirdre and I talk all about SEM marketing and how it can help you book more clients.

You’ll learn:

What SEM is and how it differs from Facebook Ads
The dire importance of local traffic
How retargeting actually works (and how to use it to increase your bookings)
How to finesse your ad campaigns to make them more effective

Resources Mentioned
SixFigurePhotography.com/Mastermind
Define Marketing Cheat Sheet
Google Ads Workshop

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

The post SFPP 131: SEM Marketing For Photographers Featuring Deirdre Andrews appeared first on Six Figure Photography.

SFPP 130: How To Write Great Copy For Your Photography Website Featuring Rachel Greiman Nov 06, 2019

Show notes

Rachel Greiman is a professional copywriter and photographer.

After years of doing them separately, she realized they went together like cookies and breakfast.

In this episode, Rachel and I talk all about copywriting and why the words you show your clients are just as important as your images.

You’ll learn:

What is a story loop, and how do you can leverage it on your website
Why your words are just as important as your images
How to identify and develop your unique value proposition
The four questions to ask past clients that will tell you exactly what your copywriting should be
How to create consistency across your entire website

Resources Mentioned
greenchairstories.com – Use code SIXFIGURE15 for 15% off!

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

The post SFPP 130: How To Write Great Copy For Your Photography Website Featuring Rachel Greiman appeared first on Six Figure Photography.

SFPP 129: How To Become An Elopement Photographer Featuring Maddie Mae Oct 30, 2019

Show notes

This week’s guest is Maddie Mae!

Maddie started shooting when she was 17 years old and for the past 10 years has built up her photography brand, Adventure Instead, to over 100 elopements per year and employs three full-time photographers (who only shoot elopements).

Today, Maddie is focused on helping other photographers find fulfillment by stepping into the world of elopements themselves.

In this episode, Maddie and I talk about

The difference between traditional big weddings and elopements
The 3 things you must be aware of before you book your first elopement
Why you should charge just as much (if not MORE) for elopements
Why Maddie believes in all-day & multi-day elopement coverage
How you can be an elopement photographer (even if you live in non-destination location)

Resources Mentioned
Adventure Instead

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.

The post SFPP 129: How To Become An Elopement Photographer Featuring Maddie Mae appeared first on Six Figure Photography.

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