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    Education

    The Signal

    With more than 500,000 downloads, The Signal is the podcast for higher education’s innovative leaders.

    Hosted by Jeff Dillon, The Signal cuts through the noise of the “status quo” to bring you the strategic intelligence needed to reshape how institutions recruit, support, and retain students. Every Friday, we sit down with the practitioners and technology builders who are actively defining the next decade of campus life.

    Why Higher Ed Leaders Listen:
    In one of the most consequential periods for academia, we move past the hype to focus on Human-Centered Innovation. Our episodes feature deep-dive interviews with guest experts focusing on the “real work” of institutional evolution.

    Core Topics & AI Strategy:

    * Artificial Intelligence: Practical AI adoption, governance, and the “Human in the Loop” mindset.

    * Enrollment Marketing: Modern recruitment strategies and GEO (Generative Engine Optimization).

    * Student Success: Data-driven retention, mental health, and digital engagement.

    * Institutional Transformation: Navigating digital transformation with a focus on workforce readiness and AVPs reimagining student care.

    Whether you are a C-suite leader, IT Director, or Faculty member, join our community of 100,000+ professionals and subscribe to The Signal Newsletter at EdTechConnect.com to stay ahead of the curve.

    Advertise

    Copyright: © 2024 - 2025

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Ep. 26 - Kim Verstandig: Advancing University Fundraising in the Digital Age Mar 14, 2025
    Show notes

    Join us for a conversation with Kimberly Verstandig, Vice President for Fundraising and Senior Strategist at Mackey Strategies, as she shares her wealth of experience in higher education advancement.

    In this episode, Kimberly takes us through her journey into the world of fundraising, highlighting the transformative role technology has played in reshaping donor engagement and institutional advancement.

    From navigating the complexities of CRM systems to striking the delicate balance between technology and personal connection, Kimberly offers practical advice on how to foster meaningful donor relationships. She emphasizes the critical role of personalization in communications and reflects on lessons learned from both successes and failures in advancement technology.

    Insights & Takeaways

    • Philanthropy is fundamentally about personal engagement.
    • Technology has dramatically changed the landscape of advancement.
    • CRMs are essential tools for effective fundraising.
    • Balancing technology with personal touch is crucial in donor relations.
    • Personalization in communication can significantly impact donor engagement.
    • Institutions need to take a holistic approach to technology.
    • Understanding the specific needs of your institution is key when choosing a CRM.
    • The relationship between IT and advancement has evolved over time.
    • Success in advancement often requires a blend of technology and human interaction.
    • Continuous learning and adaptation are necessary in the ever-evolving tech landscape.

    Conversation Rundown

    (00:00) The Journey into Fundraising

    (04:37) The Impact of Technology on Advancement

    (07:02) Navigating CRM Challenges in Higher Education

    (09:31) The Challenges of finding the Best Tool

    (12:29) the Importance of Partners and Consultants to Help Decision Making

    (14:31) Balancing Technology and Personal Touch in Donor Relations

    (20:03) Successes and Flops in Advancement Technology

    (23:09) Choosing the Right CRM for Advancement

    Dig Deeper

    Kimberly Verstandig LinkedIn

    https://www.linkedin.com/in/kimberly-verstandig-78b852b/

    Mackey Strategies

    https://mackeystrategies.com/

    And find EdTech Connect here:

    Web: https://edtechconnect.com/

    Explore More on EdTech Connect

    For more insights on innovative teaching strategies, the role of technology in education, and the future of learning, visit EdTech Connect. Subscribe to stay updated on the latest trends and conversations in educational technology or visit https://edtechconnect.com.


    Ep. 25 - Maya Demishkevich: Insights into Search, SEO and Social Media for Higher Ed Mar 07, 2025
    Show notes

    In this episode, we sit down with Maya Demishkovich, a seasoned higher education marketing strategist, to explore the rapidly changing world of digital marketing and student engagement. Maya shares her expertise on how students search for information today and why it’s critical for colleges and universities to optimize their websites for search engines to stay competitive.

    From the power of social media in recruitment and retention to the unique challenges faced by community colleges, Maya offers actionable strategies for institutions looking to enhance their digital presence. She also delves into the essential skills future marketers will need to thrive in the higher education space, providing a roadmap for staying ahead in an ever-evolving landscape.

    Whether you’re a marketing professional in higher ed or simply curious about the intersection of technology and student engagement, this episode is packed with practical advice and forward-thinking insights. Tune in to learn how to effectively connect with today’s students and future-proof your institution’s marketing strategies.

    Insights & Takeaways

    • Maya's journey into Higher Ed marketing was shaped by her personal experiences as an international student.
    • Students prefer to search for information directly on Google rather than browsing college websites.
    • Optimizing websites for search engines is crucial for both prospective and current students.
    • Social media serves as a discovery tool, while search engines are used for retrieving specific information.
    • Community colleges face challenges due to limited resources and a lack of understanding of marketing's strategic role.
    • Maya's College Crusader aims to support community colleges with digital strategy and social media.
    • Using data analytics is essential for understanding student behavior and improving marketing efforts.
    • AI tools are becoming increasingly important in how students find information online.
    • Experimentation and curiosity are vital skills for future Higher Ed marketers.
    • Colleges should prioritize optimizing their websites and using social media effectively for engagement

    Conversation Rundown

    (00:00) Introduction to Higher Ed Marketing

    (03:44) Understanding Student Search Behavior

    (08:23) Optimizing Websites for Student Needs

    (16:58) The Role of Social Media in Higher Ed

    (23:11) Challenges for Community Colleges

    (26:26) Skills for Future Higher Ed Marketers

    Dig Deeper

    Elevate Your Social Media Game

    https://mycollegecrusader.com/

    Social Media Calculator

    http://mycollegecrusader.com/social-media-calculator

    Hidden Gems Podcast

    https://mycollegecrusader.com/hiddent-gem-podcast-community-colleges/

    Find Maya Demishkovich here:

    LinkedIn

    https://www.linkedin.com/in/mayademishkevich/

    Carroll Community College

    https://www.carrollcc.edu/

    Explore More on EdTech Connect

    For more insights on innovative teaching strategies, the role of technology in education, and the future of learning, visit EdTech Connect. Subscribe to stay updated on the latest trends and conversations in educational technology or visit https://edtechconnect.com.


    Ep. 24 - Cheryl Broom: Mastering Digital Marketing in Higher Education Feb 28, 2025
    Show notes

    In this episode, Jeff Dillon sits down with Cheryl Broom, a leader in higher education marketing, to explore the rapidly evolving landscape of marketing strategies within academia. Cheryl delves into how colleges and universities are adapting to new trends, the transformative role of technology and AI, and the critical importance of personalization in engaging today’s students.

    From the challenges of integrating digital marketing tools to the barriers hindering AI adoption, Cheryl offers a wealth of knowledge on how institutions can optimize their enrollment strategies through effective communication and innovative approaches.

    The conversation also looks ahead, discussing what the future holds for higher education marketing and how institutions can stay ahead in an increasingly competitive environment.

    Takeaways

    • Cheryl Broom emphasizes the importance of community college marketing.
    • The shift from print to digital marketing has been significant in higher education.
    • AI is being used to enhance marketing strategies and improve efficiency.
    • Personalization in marketing is crucial for engaging potential students.
    • Many colleges struggle with bureaucratic hurdles that hinder innovation.
    • Targeted marketing strategies yield better enrollment results.
    • TikTok can be effective for brand building but may not drive immediate enrollment.
    • Automation and CRM systems are underutilized in many colleges.
    • Implementation and planning are key to successful marketing strategies.
    • Chasing shiny objects can lead to inconsistent marketing efforts.

    Chapters

    (00:00) Introduction

    (02:27) The Birth of Graduate Communications

    (05:09) Evolution of Marketing in Higher Education

    (08:44) Leveraging AI in Marketing Strategies

    (11:30) Barriers to AI Adoption in Higher Ed

    (13:07) Optimizing Enrollment Through Targeted Marketing

    (18:15) The Role of TikTok in Higher Ed Marketing

    (19:48) Automation and CRM in Higher Ed

    (20:40) The Importance of Implementation of Systems in Marketing Strategies

    (25:46) Outdated Marketing Strategies to Abandon

    (27:30) Future Predictions for Higher Ed Marketing

    Find Cheryl Broom here:

    LinkedIn

    https://www.linkedin.com/in/cherylbroom/

    Graduate Communications

    https://gradcomm.com/

    And find EdTech Connect here:

    Web:https://edtechconnect.com/


    Ep. 23 - Joel Goodman: The Future of Higher Ed Digital Strategy Feb 21, 2025
    Show notes

    Joel Goodman, founder of Bravery Media, discusses his journey in higher education marketing, the evolution of digital strategies, and the importance of user experience and content in driving enrollment.

    He emphasizes the need for higher ed institutions to understand the value of their websites and the role of AI in enhancing marketing efforts. Joel also highlights the challenges faced by higher ed websites, including performance issues and the need for a content audit. The discussion concludes with insights on the future of AI in higher ed and the importance of focusing on prospective students' needs.

    Insights & Takeaways

    • Joel Goodman has over 15 years of experience in higher ed marketing.
    • Bravery Media focuses on human-centric designs to improve digital experiences.
    • The evolution of higher ed has been gradual, with many challenges persisting.
    • Leadership in higher ed is beginning to recognize the value of websites.
    • Content strategy often leans too heavily on branding rather than information.
    • Fast-loading websites significantly impact conversion rates.
    • AI tools are often overhyped and not always effective in higher ed.
    • The human touch in admissions is a key differentiator for institutions.
    • Higher ed websites often serve as dumping grounds for information.
    • A full content audit is essential for improving user experience.

    Conversation Rundown

    00:00 Introduction to Joel Goodman and Bravery Media

    02:44 Joel's Journey in Higher Ed Marketing

    05:31 The Evolution of Higher Ed and Digital Strategies

    07:17 Understanding the Value of Content and Websites

    10:21 Challenges of Higher Ed Websites and Performance

    13:45 Search, SEO and AI Tools

    18:07 AI's Role in Higher Ed Marketing

    20:25 The Future of AI in Higher Ed

    29:03 Key Takeaways and Closing Thoughts

    Dig Deeper

    LinkedIn
    https://www.linkedin.com/in/joelgoodman/

    Bravery Media on EdTech Connect
    https://edtechconnect.com/service/bravery-media/41/
    Bravery Media website
    https://bravery.co/

    And find EdTech Connect here:

    https://edtechconnect.com/


    Ep. 22 - Pete Mackey: Mastering Strategic Communications in Higher Education Feb 14, 2025
    Show notes

    In this episode, Jeff Dillon interviews Pete Mackey, PhD, founder and CEO of Mackey Strategies, exploring the intersection of strategic communications and technology in higher education.

    They discuss the evolution of Mackey Strategies, the integration of technology in communication strategies, the role of AI, crisis communication, and the ethical implications of AI in the field. The conversation emphasizes the importance of digital governance and the need for training in technology for emerging leaders in communication.

    Takeaways

    • Mackey Strategies focuses on integrating technology into communication strategies.
    • Technology is essential for effective communication in higher education.
    • AI can enhance personalization in communication efforts.
    • Crisis communication requires a well-defined strategy and practice.
    • Digital governance is crucial for managing technology in institutions.
    • AI's capabilities are advancing rapidly, impacting communication roles.
    • Training programs for technology use are essential for communication leaders.
    • Ethical considerations around AI usage are becoming increasingly important.
    • Institutions must adapt to technological advancements to remain effective.

    Chapters

    (00:00) Introduction to Strategic Communications

    (02:18) The Genesis of Mackey Strategies

    (05:28) Examples of Mackey Strategies Integrating Technology in Communications for Clients

    (07:56) Essential Tools for Higher Ed Communication

    (10:31) Crisis Communication Strategies

    (12:51) The Evolution of Content Management Systems

    (15:21) AI's Impact on Personalization and Communication

    (23:58) Preparing for Technological Advancements

    (22:37) Leadership Development and Technology Training

    (26:19) Ethics of AI in Communication

    (29:58) Conclusion and Future Outlook

    Find Pete Mackey here:

    LinkedIn

    https://www.linkedin.com/in/petemackey/

    Mackey Strategies

    https://mackeystrategies.com/

    And find EdTech Connect here:

    Web:https://edtechconnect.com/


    Ep. 21 - Eric Smith: Bridging Cybersecurity & Digital Innovation in Higher Education Feb 07, 2025
    Show notes

    In this conversation, Eric Smith, Vice President of Technical Services Delivery at Fortify Data, discusses the evolving landscape of cybersecurity in higher education.

    He shares insights from his extensive experience across various industries, emphasizing the unique challenges faced by higher ed institutions.

    The discussion covers Fortify Data's mission to provide continuous risk assessment and threat intelligence, the importance of understanding vulnerabilities, and the need for effective budgeting and awareness in cybersecurity strategies.

    Eric also highlights the significance of continuous penetration testing and shares success stories from clients who have improved their cybersecurity posture.

    Takeaways

    • Eric Smith has nearly 30 years of experience in cybersecurity.
    • Fortify Data focuses on continuous risk assessment for higher ed.
    • Higher education institutions face unique cybersecurity challenges.
    • Ransomware and phishing remain significant threats in higher ed.
    • Continuous penetration testing provides ongoing security insights.
    • Higher ed lacks the financial resources of other sectors.
    • Awareness of vulnerabilities is crucial for effective cybersecurity.
    • Metrics and scores help measure cybersecurity success.
    • GLBA compliance is essential for universities accepting federal funds.
    • Budgeting for cybersecurity often increases after a breach.

    Chapters

    (00:00) Introduction to Cybersecurity and Eric Smith's Background

    08:02 Understanding Threats: Ransomware and Phishing in Higher Ed

    09:16 Why Higher Ed is a Target for Cyber Attacks

    18:00 Success Stories and Lessons Learned in Higher Ed Cybersecurity

    22:57 Final Thoughts and Advice for Universities

    Find Eric Smith here:

    LinkedIn

    https://www.linkedin.com/in/jericsmith/

    FortifyData

    https://fortifydata.com/industries/higher-education/

    And find EdTech Connect here:

    Web:https://edtechconnect.com/


    Ep. 20 - Jenae Cohn: AI, Technology and the Human Connection Jan 31, 2025
    Show notes

    In this conversation, Dr. Jenae Cohn discusses her extensive experience at the intersection of higher education and technology, focusing on the challenges and opportunities presented by digital reading and generative AI.

    She emphasizes the importance of adapting teaching methods to meet the needs of students who engage with texts in diverse ways, particularly in the context of AI's growing presence in education.

    Dr. Cohn also addresses ethical concerns, equity in access to AI tools, and the necessity of maintaining human connections in an increasingly AI-driven educational landscape. She concludes with advice for university leaders on adopting AI thoughtfully and critically.

    Take Aways

    • Digital technology has transformed how we consume information.
    • Students often read and write on screens, necessitating new teaching strategies.
    • Generative AI should address specific problems in education, not just be adopted for its own sake.
    • AI-generated textbooks may not solve the real issues in student engagement.
    • Faculty need to navigate the complexities of AI in the classroom.
    • Ethical concerns around data privacy and surveillance are paramount with AI tools.

    TakeawaysEquity in access to AI tools is a significant challenge for institutions.

    • Maintaining human connection is crucial in an AI-driven educational environment.
    • University leaders should adopt AI with a mindset of continued learning and inquiry.
    • A thoughtful approach to AI adoption is essential to avoid negative consequences.

    Chapters

    00:00 Introduction to Dr. Jenae Cohn

    03:27 Generative AI in Education: Opportunities and Challenges

    08:41 Integrating AI into the Classroom

    12:17 Faculty Resistance and Acceptance of AI

    14:18 Ethical Considerations of AI in Education

    17:26 Equity and Access to AI Tools

    20:54 Maintaining the Human Connection

    26:31 Advice for University Leaders on AI Adoption

    Recommended Reading:

    https://refusinggenai.wordpress.com/

    Find Dr Jenae Cohn here:

    LinkedIn

    https://www.linkedin.com/in/jenae-cohn/

    UC Berkley

    https://www.berkeley.edu/

    And her books:

    Skim, Dive, Surface: Teaching Digital Reading

    https://www.amazon.com/Skim-Dive-Surface-Teaching-Education/dp/1952271045/

    Design for Learning: User Experience in Online Teaching and Learning

    https://www.amazon.com/Design-Learning-Experience-Online-Teaching-ebook/dp/B0C9261296/

    And find EdTech Connect here:

    Web:https://edtechconnect.com/


    Ep. 19 - Jeff Saville: Tech Wisdom Beyond University Walls Jan 24, 2025
    Show notes

    Jeff Saville discusses his journey in workforce development and career services, emphasizing the importance of empowering students through innovative programs and technology. He shares insights on leveraging AI and other tools to enhance career readiness and the challenges faced by higher education institutions in adapting to the rapidly changing job market. The discussion also covers practical advice for students seeking jobs and the future of education in the context of technological advancements. Takeaways

    • Jeff Saville's passion for empowering individuals began with his entrepreneurial background.
    • NAU Venture Studios aims to incubate student-led solutions to real-world problems.
    • Technology plays a crucial role in enhancing workforce development initiatives.
    • AI agents can help students stay informed about job opportunities.
    • Focusing on student experience is essential for higher education institutions.
    • Building prototypes can help drive innovation in career services.
    • LinkedIn is a powerful tool for networking and job searching.
    • There is a widening gap between higher education and industry needs.
    • AI can streamline administrative tasks in educational institutions.
    • The future of education will be shaped by technology and student-centered approaches.

    Chapters 00:00Introduction to Jeff Saville and His Journey 05:47Leveraging Technology for Workforce Initiatives 11:53Building a Prototype for Career Development 17:55Advice for Navigating Higher Education Challenges 24:00The Role of AI in Higher Education 30:02Closing Thoughts and Future Predictions Links NAU: https://nau.edu Jeff Saville LinkedIn: https://www.linkedin.com/in/jeffsaville1/


    Ep. 18 - Teri Abbo-Sutherland: Micro Credentials: Navigating the Future of Work Jan 17, 2025
    Show notes

    Teri Abbo-Sutherland, Director of Executive Programs Oakland University, is rewriting the rules of professional development. Her breakthrough insights argue that micro credentials—bite-sized, skill-specific certifications—are becoming the new currency of career advancement.

    Traditional four-year degrees are no longer enough, Sutherland contends. In an age of accelerating technological change, professionals must continuously retool their skills or risk becoming professionally obsolete. Digital badges and micro credentials offer a nimble alternative: targeted learning that can be quickly acquired and immediately applied.

    For tech workers especially, these compact credentials serve as dynamic proof of expertise, allowing individuals to signal their most current capabilities to employers. They represent more than paper qualifications—they're real-time indicators of a professional's commitment to staying relevant.

    Sutherland challenges corporate leaders to embrace this new learning ecosystem, arguing that organizations must foster cultures of continuous innovation and skill development. Her message is clear: In today's job market, adaptability isn't just an asset—it's a survival strategy.

    Takeaways

    • Micro credentials are essential for staying relevant in technology.
    • Upskilling is crucial as skills can become obsolete quickly.
    • Corporate training budgets often cut professional development first.
    • Micro credentials can lead to specialized skills and career advancement.
    • Employers should recognize the value of experience in their workforce.
    • A toolkit can help employers integrate micro credentials into talent management.
    • Understanding employee motivation is key to effective upskilling.
    • Higher education is rapidly adopting micro credentialing solutions.
    • Digital badges can serve as public resumes on platforms like LinkedIn.
    • Leadership buy-in is critical for fostering a culture of innovation.

    Chapters

    (00:00) Introduction to Micro Credentials and Digital Badges

    (07:16) Toolkit for Employers: Enhancing Talent Management

    (13:52) Bundling Micro Credentials for Career Advancement

    (19:30) Key Takeaways on Micro Credentials

    Links

    Executive Education Programs at Oakland University

    https://www.oakland.edu/business/graduate-executive-programs/executive-education-programs/

    Teri Abbo-Sutherland on LinkedIn

    https://www.linkedin.com/in/teri-abbo-sutherland-7225bb9/

    International Council for Open & Distance Education: https://www.icde.org/knowledge-centre

    EdTech Connect: https://edtechconnect.com/


    Ep. 17 - Nick Burrell: Exploring AI and Content Quality Jan 10, 2025
    Show notes

    In this episode, Jeff Dillon is joined by Nick Burrell, VP of Strategic Partnerships at ZogoTech, a company specializing in data analytics solutions designed to empower higher education.

    With a wealth of expertise in educational technology and artificial intelligence, Nick shares his insights on the evolving role of AI in education, particularly in content management and student engagement. He discusses his journey from working in college financial aid offices to his current role at ZogoTech, and how his experience has shaped his understanding of the challenges and opportunities in education.

    Nick dives into how AI is transforming student engagement and institutional growth, and explains how content quality directly impacts the effectiveness of AI tools. He also reflects on the importance of digital governance, the need for accurate and reliable content management, and the role of AI in providing personalized responses to students.

    He also shares his thoughts on the future of AI in education, including the need for institutions to be "AI-ready" and the importance of strategic planning and policy development in preparing for an AI-driven future. Whether you're an educator, administrator, or edtech professional, Nick's insights on the intersection of AI and education are sure to inform and inspire.

    Takeaways
    • AI is transforming student engagement and institutional growth.
    • Content quality directly impacts the effectiveness of AI tools.
    • Institutions must prioritize accurate and reliable content management.
    • Digital governance is essential for effective content oversight.
    • AI tools should be integrated with existing systems for personalized responses.
    • A thorough website audit is crucial for maintaining content accuracy.
    • Collaboration with subject matter experts can enhance content management.
    • AI adoption requires a foundational understanding of institutional needs.
    • The website should be treated as a dynamic knowledge base.
    • Preparing for AI involves strategic planning and policy development.
    Chapters 00:00 Introduction to AI in Education 05:40 Content Quality and AI Tools 11:47 Ensuring Accurate and Reliable Content 17:07 Digital Governance in Content Management 30:03 Preparing for an AI-Ready Campus Links Nick on LinkedIn: https://www.linkedin.com/in/nicholas-burrell-9a2025b3/ Zototech on EdTech Connect: https://edtechconnect.com/software/organizational-effectiveness/zogotech/1387/?resultIds=1387 Zogotech Website: https://zogotech.com/

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