The Shake Up

Latest Episodes:

How Brex Cash Almost Emptied Out The Company ATM Nov 23, 2021

Look, launching your first product is tough. Of course. But as someone somewhere might’ve once said: It’s the second product that can kill you.

Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. And the company’s second product, Brex Cash, was met with high customer (and investor) expectations. But after a series of pushed releases and a bunch of missing tools, Henrique started questioning everything.

Henrique talks about how he made the decisions to keep pushing the launch of the product, how he rethought the definition of success, and ultimately, pulled it all off.

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The Shake Up

HubSpot Podcast Network

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For Glow Recipe It’s All About Health and Heritage Nov 16, 2021

Watermelon Masks. Shark Tank. A brand color palette that, if used for that new interior design project you’ve been keen on, would have all your neighbors seething with jealousy.

But it’s the pivot from K-beauty curation to creation that sets apart Glow Recipe. Co-founders Sarah Lee & Christine Chang talk about how they used their industry expertise and Glow Gang community to develop their own original line of products.

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The Shake Up

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Co-Creating With Customers: A Winning Recipe At Daily Harvest Nov 09, 2021

Don’t call ’em a food delivery kit. Daily Harvest, as Rachel Drori (Founder & CEO) says, they’re a modern CPG company. And Rachel’s built a network of farmers, fresh-frozen ingredients, and delivery systems across the U.S.

Not bad. But when you hear how she’s also co-creating all Daily Harvest products with her customers? Well, that’s a real <chef’s kiss>

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The Shake Up

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How Did Square Defeat Amazon (in the calmest standoff in digital payments history)?! Nov 02, 2021

When Amazon decides to clone your product, it’s the stuff of nightmares. Most folks on the receiving end tremble in their CEO boots. And honestly, so did Jim McKelvey (Co-Founder, Square).

Of all the possible strategies, Jim found himself doing something different. Something that could cost him and his company everything. Jim decided to do nothing at all. And here’s the thing: It worked.

Learn how exactly Square defeated Amazon in what can only be described as the calmest standoff in digital payments history.

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The Shake Up

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The Better Way To Peak Performance, With BetterUp Founder Alexi Robichaux Oct 05, 2021

In the current (and probably permanent) Zoom culture, it seems that ‘learning by osmosis’ is barely a thing anymore, and coaching is more critical than ever. Plus, burnout is knocking at the door for even the best professionals, impacting productivity, company culture, and overall quality of life.

We talk with BetterUp Co-founder and CEO, Alexi Robichaux, on why it doesn't have to be this way. Tune in to hear all about the moment BetterUp was born, Alexi's thoughts on innovation, what it takes to do something big in the world, extreme ownership, and so much more.

Wise words from the episode:

“Innovation doesn’t just slip out… it’s a ton of front line hand-to-hand combat with market forces with nay-sayers, with your own internal doubts and struggles”. - Alexi Robichaux

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The Shake Up

HubSpot Podcast Network

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How Classy is Shaking Up The Two-Trillion Dollar Giving Sector Sep 28, 2021

With only 10% of charitable donations happening online, there's an enormous bridge to build between donors and worthy causes. That's exactly what SAAS company, Classy, is all about.

We talk with Soraya Alexander (COO of Classy) to learn how Classy is meeting the need for a trustworthy and satisfying donor experience. From improving donor retention for non-profits to helping connect Millennials with the causes they care about, you don’t want to miss out.

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The Shake Up

HubSpot Podcast Network

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From Hot Dogs to HubSpot, Why It’s Always Been About The Hustle Sep 21, 2021

Sam Parr (Founder, The Hustle & Host, ‘My First Million’) knows how to build a business. Whether it’s Sam’s Southern Hot Dogs carts or a media company like The Hustle, he approaches traditional industries in untraditional ways.

Sam sits down to talk about how he created a newsletter read by XX people, viral marketed his way to early social success, and why you (likely) shouldn’t bother with college. Don’t worry: There’s plenty of hot takes to go around.

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The Shake Up

HubSpot Podcast Network

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How to Reduce Friction and Leverage AI like Checkr Sep 14, 2021

Checkr, a winner of Fast Company's 2021 World Changing Ideas Awards, is reducing friction in the hiring process while helping companies avoid bias through AI. And co-founder & CEO Daniel Yaniesse has just the racing metaphor for you.

From fragmented data to missing APIs, Daniel walks us through all the ways companies can not only reduce friction for customers but help genuinely change their lives for the better.

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The Shake Up

HubSpot Podcast Network

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Step Away from Hands-On Development and Step Into Leadership like Hopin Sep 07, 2021

Johnny Boufarhat (Founder & CEO, Hopin) wasn’t always ready to be a leader. As the pandemic began shutting down virtual events, Hopin quickly became the best solution on the market. That meant acquisitions, fast growth, and new responsibilities.

But the product wasn’t ready. And Johnny could no longer be hands-on building. He needed to step into his role as leader of a rapidly scaling, fully remote company.

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The Shake Up

HubSpot Podcast Network

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How Roku Is Moving Beyond the 30 Sec. Ad Spot Aug 31, 2021

Let's play imagination for a minute: You're on your couch, streaming your favorite TV show. Work was, well, a day. And you just want to watch the latest housewives or international dating show. And just when things are getting heated, it happens. An ad break.

If you're watching on Roku, then that might all be changing soon. Roku Brand Studio is redefining advertising by helping brands co-create with creatives for original content. And leading the charge at Roku is Dan Robbins.

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The Shake Up

HubSpot Podcast Network

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Why the Launch of Brex Cash Nearly Cost the Company Everything Aug 24, 2021

Launching your first product is hard. But the second one? It can make or break your company.

Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. But as the company grew, their second product Brex Cash was met with weightier investor and customer expectations, missing tools, and one giant question mark over Henrique's head.

Henrique talks about how he made the decisions around why he kept pushing the launch of the product, how he measured for success, and ultimately, pulled it all off.

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The Shake Up

HubSpot Podcast Network

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How Glow Recipe Moved from K-Beauty Curation to Creation Aug 17, 2021

You might know Glow Recipe for their watermelon mask. Or maybe you saw Glow Recipe on Shark Tank. What you might've missed was their seamless shift from K-beauty curation in Sephora to K-beauty inspired creation all their own.

Co-founders Sarah Lee & Christine Chang sit down to talk about how they use their industry expertise and Glow Gang community to inform how they develop their own original products.

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The Shake Up

HubSpot Podcast Network

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How Algorithms Feed Customer Creation at Daily Harvest Aug 10, 2021

Rachel Drori (Founder & CEO of Daily Harvest) has built a network for farmers to bring fresh-frozen products to consumers across the U.S. And she's co-creating with customers through the use of algorithms -- developing right down to the personalized flavor profiles of Daily Harvest users.

We talk with Rachel about what is Daily Harvest -- walking us through her initial pitch meetings to her recent hires in data and algorithms.

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The Shake Up

HubSpot Podcast Network

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How to Beat Your Competition Like Square Beat Amazon Aug 03, 2021

When Jim McKelvey started Square, he wanted to help small business with digital payments. And his idea for how to help these companies was good. So good, in fact, that Amazon created a clone product (and undercut Square's pricing).

We learn how Jim not only defeated Amazon but grew Square into one of the largest digital payments companies.

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The Shake Up

HubSpot Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices

Introducing... The Shake Up Jul 14, 2021

The Shake Up explores the decisions that dared to be different and the leaders who are shaking up their industries. Hosted by Alexis Gay (Comedian, formerly Biz Ops, Patreon) & Brianne Kimmel (Founder, Worklife VC). New episodes each week starting August 3rd.

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