The Savvy Seller with Kristen Doyle

122. Is Offering Services the Right Move for You? Nov 19, 2024

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Are you a digital product creator who wants to diversify your income? If so, offering services could be the right move for you! Not only is offering services a quick way to increase your monthly revenue, but it’s also a great way to connect with new people.
Offering services often allows for higher pricing than your digital resources and it gives you a chance to use your skills in new ways. But, being a service provider also comes with a unique set of challenges. In today’s episode, I’m sharing the benefits of offering services, my best advice for which service to start with first, how to know if you’re ready, and key things to consider before offering services.
With the skills you have, there are likely several services you could offer others! You can start small and build your offerings from there. If this conversation got you excited about the possibility of offering services, share it with a friend who is also considering this addition to their business!

01:39 - Why you might want to consider adding services to your business

03:40 - Is offering services the right move for you?

05:16 - How working with clients is different than selling digital products

07:54 - Deciding how to structure your service offerings

11:47 - Five practical things to consider if you’re set on offering services

Links & Resources:

Show Notes: https://kristendoyle.co/episode122

Check out my Everything Page at https://kristendoyle.co/everything

121. How to Run Your Business on Limited Time Nov 12, 2024

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Running a business is only one of the many hats we wear. We have families, hobbies, and sometimes even second jobs. It’s safe to say that we could all use a few more hours in the day to get everything done! If you’ve ever found yourself overwhelmed with your business tasks and limited time to tackle them, today’s episode is just for you.
We’re diving into strategies for keeping your business on track, even when you’re working with just a few hours each day or week! It’s all about knowing what to focus on, planning your day wisely, and utilizing automation to save precious time and energy.
I’ll share how to determine what season your business is in, tips for what to concentrate on, and advice for making the most of your limited hours. In the end, it’s not really about how many hours you have to work. It’s about how you use those hours. It is possible to move your business forward without burning yourself out!
02:13 - Identifying whether you’re in a creating, updating, or marketing season of business

05:55 - Strategies for making the most of your limited time

09:40 - Examples of how I set up evergreen marketing on email and social media

13:33 - The importance of boundaries when you have limited time for your business
Links & Resources:

Show Notes: https://kristendoyle.co/episode121

Check out my Everything Page at https://kristendoyle.co/everything

120. The 20-Minute Newsletter Strategy That Converts with Liz Wilcox Nov 05, 2024

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Are those weekly emails you’re sending to your list connecting with your subscribers and driving sales? Or, are you someone who is avoiding email all together because you just don’t know what to say? If this sounds like you, you’re in the right place!
Liz Wilcox, the Fresh Princess of email marketing, is here to help make email marketing feel easy! When it comes to your email marketing roadblocks, we’re covering it all. Liz shares her approach to simplifying email marketing with her 20-minute newsletter strategy. I’ve tried it myself, and trust me...it works!

You’ll also hear about Liz’s email staircase and tips for easily and consistently selling your offers via email. With Liz’s newsletter strategy, you can feel confident about writing authentically and hitting send on those weekly emails. Don’t forget to check out her Email Marketing Membership where she gives you weekly email templates!

02:29 - Liz breaks down her 20-minute newsletter strategy framework

10:21 - The difference between being interesting and being relatable

15:33 - Converting subscribers into customers with Liz’s email staircase

17:10 - How you can soft sell with a super signature

23:38 - Rethinking what you put in your “from” line and tips for subject lines

33:27 - Liz’s advice for you if you’re feeling overwhelmed with email marketing

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Show notes: https://kristendoyle.co/episode120

Check out my Everything Page at https://kristendoyle.co/everything

119. Pixels 101: What's a Pixel & Do You Even Need One? Oct 29, 2024

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As an online business owner, you’ve likely heard of pixels, and may even have one set up on your website. But you may have questions like what is a pixel, really? Do you even need one? Aren’t they an invasion of privacy? Let’s talk about it!
Pixels are like little data collectors that track visitor behavior and send information to other platforms such as Facebook or Pinterest. You can use them to better understand how your ads and other content are performing. Over time they can collect more data and help you refine your strategies.
I’m sharing more about exactly how pixels work inside this episode. Plus I’ll guide you through the installation process, explain when using a pixel is beneficial for your business strategy (and when it’s not!), and how to know if your pixel is set up correctly.
Do you have a specific topic that you’d like to hear me cover on The Savvy Seller? Fill out this form and if just might be featured in an upcoming episode!

01:07 - What is a pixel?

03:08 - The difference between Google Analytics and a Facebook/Pinterest pixel

05:16 - What happens when you add a pixel to your website

06:22 - How to install a pixel and how to ensure it’s working correctly

08:10 - FAQs about pixels

Links & Resources:

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Show Notes: https://kristendoyle.co/episode119

Check out my Everything Page at https://kristendoyle.co/everything

118. Let’s Get (and Keep) Your Funnel Converting [Funnel Series] Oct 22, 2024

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The time has come for our last episode in the Funnel Series! So far in the series, we’ve discussed what a funnel is, choosing the right product for your funnel, simple steps for conversion, writing sales emails, and launching your funnel. Now it’s time to deep dive into keeping your funnel converting over time!
Even with an evergreen funnel, launching is only the beginning. What happens when sales aren’t flowing as expected? Or what if sales suddenly drop off? These are all common challenges that all entrepreneurs face. So, let’s talk about how to fine-tune your funnel for long-term success.
I’m sharing my best advice from how to track key metrics like conversion rates and email open rates to making strategic adjustments and knowing when to refresh your funnel. By maintaining a proactive approach, you can prevent small issues from escalating and keep your funnel converting!

02:25 - Key metrics to keep an eye on once your sales funnel is live (and how to track them!)

04:08 - How to use your data to keep your sales funnel converting

05:44 - What to do if your sales pages isn’t converting and/or your emails aren’t being opened

08:14 - Tips for noticing when it’s time to refresh parts of your funnel

09:39 - My recommendation for how often to check in and update your funnel

Links & Resources:

Listen to the Funnel Series:

Show Notes: https://kristendoyle.co/episode118

Check out my Everything Page at https://kristendoyle.co/everything

117. Launching Your Funnel Without the Stress [Funnel Series] Oct 15, 2024

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Do you have digital products ready to hit the market but you want to avoid the stress of exhausting launch cycles? If you’re raising your hand, this episode is for you. I’m sharing all about launching your funnel - evergreen style!

You’ll learn the benefits of evergreen funnels, how to set them up for success, and strategies to keep traffic coming year round after initially launching your funnel. Plus, I’m giving my best tips for creating excitement around your launch and maintaining momentum over time.

There’s a lot of details that come with launching your funnel, but if you set it up right, it will be so worth it. Ready to say goodbye to the hustle of open cart, closed cart launches? I can’t wait for you to launch your funnel and see consistent sales without the burnout!

01:42 - What an evergreen funnel is and why they are great for you and your buyers

02:38 - How to make sure everything is running smoothly before launching your funnel

06:24 - Tips for launching your funnel with excitement (but without the stress!)

07:59 - One of my favorite early bird bonuses that helps customers act quickly

9:56 - Four ways to send traffic to your funnel on a regular basis

Links & Resources:

Show Notes: https://kristendoyle.co/episode117

Check out my Everything Page at https://kristendoyle.co/everything

116. How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole Kepic [Funnel Series] Oct 08, 2024

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We’ve been talking about funnels for the past few weeks on the podcast, and one of the most important parts of a funnel are emails! Your emails give your audience opportunities to get to know you, see you as an authority figure, and learn more about your offerings. If the thought of writing sales emails completely stresses you out, you aren’t alone.

It can feel intimidating to write sales emails that people actually want to read. You might feel too salsey or even avoid talking about your offers altogether! Our guest, Nicole Kepic, is here to help. Nicole is an expert copywriter with a talent for crafting sales emails that feel more like friendly invitations than hard pitches.

Nicole and I talk about structuring effective email sequences, injecting personality into your content, leveraging urgency without overwhelming your subscribers, and more. This episode is packed with actionable strategies to help you craft emails that not only sell but also resonate with your audience.

03:19 - The role that emails play in the sales funnel process
04:53 - Themes for each of your emails that should go in your welcome sequence
14:26 - Advice for writing sales emails that feel genuine
17:47 - How to balance offering value and selling in your emails
21:07 - Tips for writing an effective call-to-action
27:20 - What to do with your subscribers once they’ve gone through your welcome sequence

Links & Resources:

Show Notes: https://kristendoyle.co/episode116

Check out my Everything Page at https://kristendoyle.co/everything

115. 3 Simple Steps for a Sales Funnel That Converts [Funnel Series] Oct 01, 2024

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We’re in the middle of our funnel series, so if you haven’t already listened to episode 113 and episode 114, be sure to check those out! So far in the series, we’ve talked about what a sales funnel is and how to choose the right product for your first (or next) funnel. Now it’s time to map out exactly what your sales funnel will look like.
In today’s conversation, I’m walking you through three simple steps to a sales funnel that converts. We’ll look at what resource or offer will get people to enter your funnel, emails to include in your funnel, and a plan for your sales page. I’ll even give you several ideas for what to include on your sales page to build trust and maximize conversion.
If you’re worried about what kind of tech is involved in setting up a sales funnel that converts, I’ve got you. I’ll share my top recommendations for tech tools. With these three steps, you’ll be turning browsers into customers in no time! If you want to chat about your funnel progress, send me a message on Instagram @kristendoyle.co. I’d love to hear from you!
01:21 - A quick refresher on what a sales funnel is

02:16 - Explaining the three parts to any sales funnel that converts

03:12 - Which kinds of emails to include in your funnel

06:15 - Actionable tips for creating an effective sales page

12:15 - My favorite tech tools you’ll need when building a sales funnel that converts
Links & Resources:

Show Notes: https://kristendoyle.co/episode115

Some links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Check out my Everything Page at https://kristendoyle.co/everything

114. How to Pick the Right Product for a Sales Funnel [Funnel Series] Sep 24, 2024

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Last week in episode 113, we covered the basics when it comes to sales funnels. Now that you know what a funnel is, why you should have them in your business, and different types of funnels, let’s go a little deeper!
Today we’re discussing an important piece of the puzzle - choosing the right product for a sales funnel. If you’ve been in business for a while, chances are you have several products or offers available that you could sell to your audience. But which one is the best fit for your first funnel? This is an important decision and I’m here to help!
In this episode, I’ll give you three main criteria you can use to choose your product for a sales funnel. Selecting the right product for the right funnel makes it easy for potential buyers to say YES and purchase from you! Whether you choose a mini-course, simple template, or printable bundle, using this criteria as your guide will help you land on a product that resonates best with your audience.

02:10 - What makes a product an “easy yes” for customers?
03:52 - Choosing a product connects to other offers you have
05:08 - Why you need to consider the sales history of the product or offer you’re putting into a sales funnel
06:01 - One specific product that always gives people a quick win
07:33 - What to do this week to build customer excitement
Links & Resources:

Show Notes: https://kristendoyle.co/episode114

Check out my Everything Page at https://kristendoyle.co/everything

113. The Non-Scary Guide to Funnels for Digital Product Sellers [Funnel Series] Sep 17, 2024

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Let’s talk about a topic that might sound intimidating at first: funnels. While they may sound scary, if you’re a digital product or course creator, funnels can be a game-changer for your business. The best part? They can make you sales without the hustle.

When you think of funnels, you probably think of overwhelming tech setup and never-ending email sequences. However, lots of funnels can be quite simple and are a powerful way to turn browsers into paying customers. Plus, they can be customized to fit where you are in your business.

Consider this episode your guide to funnels, whether you’re just getting started or ready to set up a more advanced funnel. I’m breaking down six different types of funnels all designed to make you work smarter, not harder!

01:19 - A simple explanation of what a funnel is (it’s not as scary as you think!)

02:33 - Why you should bother with setting up funnels

04:13 - Six types of funnels perfect for digital product sellers

06:10 - How to get a boost in income during slow periods

09:05 - The one funnel that is a must-have!
Links & Resources:

Show Notes: https://kristendoyle.co/episode113

Check out my Everything Page at https://kristendoyle.co/everything

112. When Hiring Doesn't Work Out: Ending It the Right Way [Hiring Series] Sep 10, 2024

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Hiring help for your business is exciting and has the potential to change your business for the better. But with hiring comes the inevitable…firing. Hiring and firing go hand in hand and if you haven’t yet had to end a contract with a contractor or an employee, it’s likely to happen at some point!

Terminating a contract and ending a working relationship is not fun, but it doesn’t have to be painful. I’ve had several experiences with ending contracts and I’ve learned from each one. Inside this episode, I’ll share the signs that it might be time to move on, how to protect your business when you need to let go of someone, what to pay attention to in a contract before taking action, and how to send that dreaded termination email.

Ending a contract is my least favorite thing about having a team, but having a clear process in place makes it so much easier! Following these steps will allow you to end things on a positive note and hopefully make the next best hire. Be sure to share this episode with a business friend who might need it!

🚨 Disclaimer: I am not an attorney and this is not legal advice. You should always consult a legal professional and ensure you’re following employment laws in your area before taking action.
03:16 - How to know when it’s time to let go of a contractor or employee

04:59 - One important thing to do before deciding to fire

07:10 - Steps to take once you’ve decided it’s time to end a contract

11:36 - The process of ending a contract in a way that protects your business

15:43 - What to do after you have ended a contract that will make it easier for you next time

Links & Resources:

Show Notes: https://kristendoyle.co/episode112

Check out my Everything Page at https://kristendoyle.co/everything

111. Is Hiring Even Worth It? Let’s Talk ROI and KPIs with Hallie Sherman [Hiring Series] Sep 03, 2024

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Ever worry if the time and money that you put into hiring will really pay off? In today's episode, we are diving deep into the world of hiring and team management for business growth. I am joined by seasoned entrepreneur Hallie Sherman to unpack the critical importance of setting Key Performance Indicators (KPIs) for all team members, no matter their roles.
Hallie shares her journey from recognizing the need to hire help while managing a full-time job to executing strategic hires—starting with an editor, then a product photographer, and eventually a ghostwriter. Together, we explore the complexities of the hiring process, from determining tasks worth delegating based on effective hourly rates to ensuring hired help aligns with your long-term business vision.
Whether you're wrestling with the decision to expand your team or looking to enhance your current hiring strategy, this episode is packed with actionable insights. Expect tips on managing contractors, establishing clear boundaries and deadlines, and maintaining high standards of customer satisfaction.
02:19 - Hallie’s first few roles that she hired for
06:57 - How to know which roles to fill when it comes to tying it to the ROI
09:06 - How to manage the people that we hire and how to know if they are doing a good job or not
16:57 - Setting boundaries and clear expectations
22:18 - Tools to help track performance and productivity
24:56 - The importance of every single person on the team having SOPs
26:59 - What to do in situations where a team member is not meeting their KPIs
Links & Resources:

Show Notes: https://kristendoyle.co/episode111

Check out my Everything Page at https://kristendoyle.co/everything

110. Personality vs. Skills: How to Hire the Right Person for Your Small Team [Hiring Series] Aug 27, 2024

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One of the most challenging aspects of growing a successful business is hiring. Have you ever brought someone on board who looked great on paper but just didn't fit in with your team? This episode explores why hiring the right person goes beyond merely ticking off skill set boxes and why personality often trumps expertise.
I share some of my personal experiences, the importance of initiative, problem-solving abilities, and integrity, and how starting with short-term projects can save you a lot of headaches in the long run. We also discuss when you must prioritize skills over personality, particularly for expert roles, and provide practical tips on using test projects during the hiring process.
01:19 - Qualities you cannot teach to people

05:14 - When to prioritize skill set over personality

07:29 - Start with a test project

10:51 - Sometimes, we need to make exceptions

12:17 - What comes next after hiring someone?
Links & Resources:

Show Notes: https://kristendoyle.co/episode110

Check out my Everything Page at https://kristendoyle.co/everything

109. 4 Signs It’s Time to Hire Help in Your Business [Hiring Series] Aug 20, 2024

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Today, we're tackling a topic that many business owners struggle with, and that's knowing when it's time to hire help. If you've ever felt overwhelmed by to-do lists, burnout, or missed deadlines, this episode is for you. We'll discuss key signs that indicate it's time to bring additional team members on board to sustain and grow your business.
We'll also dive into the financial and strategic readiness required for hiring, and how to determine which tasks to delegate. Plus, get actionable tips on how to analyze your tasks and identify areas where hiring can make a significant impact. Tune in to gain clarity on the hiring process and take steps toward building a more efficient and scalable business.
01:16 - The different types of team members that you could hire
03:11 - When are you ready to hire and the money you will need to consider
05:47 - How to know if your business is ready for additional help
08:28 - What to hire out for
10:46 - Ready to scale your business?
Links & Resources:

Show Notes: https://kristendoyle.co/episode109

Check out my Everything Page at https://kristendoyle.co/everything

108. 7 Reasons Your Site Is Slow & How to Improve Website Speed Aug 13, 2024

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Today, we are tackling a crucial topic that impacts your website's success: speed. If your site's loading time is dragging, it isn't just frustrating for visitors; it can hurt your Google rankings and sales.
In this episode, I'll uncover the 7 most common culprits behind slow websites and share actionable tips to boost your site's speed. We're covering everything from choosing the right hosting and optimizing images to using caching plugins and cleaning up your code. Plus, I'll explain how a content delivery network (CDN) can make a world of difference.
02:29 - Quality hosting is crucial for website speed and uptime
09:25 - Caching plugins improves website loading speed
11:02 - Keep only necessary WordPress plugins and update regularly
14:00 - Database maintenance, backup, and content delivery network
Links & Resources:

Show Notes: https://kristendoyle.co/episode108

Check out my Everything Page at https://kristendoyle.co/everything

107. We’re Just Savvy: What to Know About Our Exciting Name Change! Aug 06, 2024

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Hey, y'all! Today's episode is packed with exciting updates and practical insights. First off, you'll notice the podcast has a shiny new name—The Savvy Seller. I'll dive into the reasons behind this change and what it means for our community. I'm sharing my biggest takeaways from this year's TPT Forward Conference, including a motivational boost that completely rejuvenated my spirit.
We'll also explore actionable steps to expand your digital product business beyond TPT, from building your own website to setting up automated sales systems. Whether you're a teacher, speech pathologist, or graphic artist, there's something here for everyone. So stick around for some hustle-free strategies to grow your online business!

01:28 - My experience at the TPT Forward conference
05:45 - My advice on in-person events
06:28 - Why we are now Savvy Sellers
08:13 - What is NOT changing on the podcast
10:18 - Do not solely depend on one platform
13:08 - My favorite tools
Links & Resources:

Show Notes: https://kristendoyle.co/episode107

Check out my Everything Page at https://kristendoyle.co/everything

Exciting things to come! Jul 03, 2024

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Hey, y'all! It's Kristen here with a quick announcement. This summer, I'm fully embracing the summer break mindset to spend quality time with my family and tackle some exciting work travels. With my calendar busier than ever, The Savvy Teacher Seller podcast will be taking a short hiatus for the rest of July.
But fear not! We'll be back in August with brand new episodes and some thrilling content you won't want to miss.
Also, if you're attending the TPT conference in San Diego, don't forget to drop by my session and say hi! Have a fantastic summer, and see you in August.
Until then, you can catch up on previous episode of The Savvy Teacher Seller at https://kristendoyle.co/tsts-podcast!

Check out my Everything Page at https://kristendoyle.co/everything

106. Navigating Pricing Changes During Inflation Jul 02, 2024

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Today, we're diving into a crucial topic that's on everyone's mind: inflation and its impact on pricing for online businesses. We tackle the unique challenges faced by digital creators, who may not be affected by rising production costs like traditional businesses but still feel the pinch through increased software, marketing expenses, and service provider rates.
I provide strategies for assessing and adjusting your pricing to maintain a healthy profit margin and support your family amid rising living costs. From bundling and unbundling products to offering tiered pricing and payment plans, these are practical tips for navigating this tricky landscape while keeping your customers' financial constraints in mind. Whether selling digital products or providing services, this episode is packed with actionable insights to help you make informed pricing decisions.
02:22 - places where you might be seeing inflation affecting you
04:43 - business baseline costs and profit margin
05:22 - four pricing strategies
08:46 - tips for increasing prices to help compensate for inflation
Links & Resources:

Show Notes: https://kristendoyle.co/episode106

Check out my Everything Page at https://kristendoyle.co/everything

105. The Top 8 Moves That Made a Big Impact on My Business Jun 25, 2024

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I'm super excited about this episode because it's packed with value. Based on feedback from our listener survey, many of you have been curious about the key moves that have significantly impacted my business growth. So, I'm sharing the top 8 strategies that have made the biggest difference for me.

From outsourcing tasks I'm not great at and joining entrepreneurial groups to mastering SEO and building an engaged email list—I'm covering practical tips and mindset shifts that have propelled my business to consistent six-figure success.

01:57 - stopping the things I'm not good at
05:17 - getting involved in groups of entrepreneurs in my niche
08:06 - getting into groups of entrepreneurs outside my own niche
11:04 - learning and implementing SEO
12:08 - building and nurturing my email list
13:41 - learning to use my data to drive my business decisions instead of my feelings
15:14 - using a project management tool consistently
17:14 - working on my mindset
Links & Resources:

Show Notes: https://kristendoyle.co/episode105

Check out my Everything Page at https://kristendoyle.co/everything

104. 11 Best WooCommerce Plugins: What to Install and What to Skip Jun 18, 2024

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Welcome back to another episode of The Savvy Teacher Seller! In this episode, we're diving into the world of WooCommerce plugins. With so many options out there, it’s easy to feel overwhelmed and wonder which plugins are truly necessary for your online store. I'm here to clear up that confusion by sharing my top recommendations for plugins that can significantly enhance your WooCommerce store, from improving customer experience to automating processes.

I'm also highlighting some popular plugins that might not be worth your time. Whether you're aiming to streamline your checkout process, boost your marketing efforts, or simply make managing your shop easier, you’ll find something valuable in today's discussion. So, let’s get started and discover how to make your WooCommerce store better than ever!

02:09 - Autocomplete WooCommerce orders
03:39 - ConvertKit for WooCommerce & other email platform plugins
05:10 - Custom Product Tabs for WooCommerce
05:48 - CartFlows
06:55 - FiboSearch
07:37 - Free Downloads WooCommerce
08:32 - JetSmart Filters
09:31 - Kadence WooCommerce Email Designer
11:01 - Products and Order Export for WooCommerce
11:41 - Woo Product Bundles
12:27 - WooCommerce Cart Abandonment Recovery
12:54 - Why you should be selective about what plugins you add to your website
16:34 - Unnecessary plugins

The free plugins mentioned can be found in the WordPress repository by going to Plugins -> Add New and searching the exact name I shared.
Links & Resources:

Show Notes: https://kristendoyle.co/episode104
Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.

Check out my Everything Page at https://kristendoyle.co/everything

103. 24 Best Free & Low-Cost Tools for Online Entrepreneurs Jun 11, 2024

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As business owners, we are always looking for ways to make our lives easier. In this episode, I'm providing you with a list of 24 free and low-cost tools for online entrepreneurs.
From boosting productivity to improving writing and communication and streamlining tasks, I cover it all. Join us as we explore the tools that will make your life easier without breaking the bank.
Tune in to discover essential tools for productivity, team communication, time tracking, project management, video calls, writing and editing, SEO, marketing, automation, and security that won't break the bank.
01:24 - Google Suite
02:18 - Slack
03:10 - Toggl
03:38 - Pomofocus
04:34 - Airtable
05:33 - Notion, Asana, and ClickUp
07:22 - Zoom
08:02 - Google Meet
08:15 - Fathom AI
08:58 - Calendly
09:27 - Grammarly & Hemingway Editor
10:31 - Loom & Tango
11:49 - Google Analytics
12:33 - Google Search Console
12:58 - Rank Math SEO
13:44 - Ubersuggest
14:24 - ConvertKit
16:32 - Meta Business Suite
17:10 - Zapier
17:37 - 1Password
Links & Resources:

Show Notes: https://kristendoyle.co/episode103
Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.

Check out my Everything Page at https://kristendoyle.co/everything

102. Easy Ways to Improve Your Product Descriptions Jun 04, 2024

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Whether you're a TPT seller or any other digital product creator, nailing the product description is key to attracting and converting the right customers. In this episode, I'm sharing the importance of writing effective product descriptions to improve your online sales.
You'll hear six easy tips to enhance product descriptions, emphasizing the significance of clear language, highlighting key features and benefits, including specific details and keywords, addressing customer questions, and using a personal tone. I want to encourage you to focus on why customers should care about your products and provide actionable steps for refining your product descriptions to boost sales and conversion rates.
01:31 - Using clear and simple language
03:02 - Highlighting key features of your product
05:55 - Potential questions that customers might have about your product
06:39 - Writing your descriptions like you're talking directly to your customer
Links & Resources:

Show Notes: https://kristendoyle.co/episode102

Check out my Everything Page at https://kristendoyle.co/everything

101. 3 Ways to Boost Sales without Social Media May 28, 2024

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Today, we're diving into three ways you can boost sales without relying on social media. We'll explore three powerhouse strategies that focus on optimizing your product visibility, creating compelling long-form content, and nurturing a robust email list.
Whether you're selling on TPT, Etsy, or your own website, these tools will help you enhance your SEO, establish your expertise, and maintain engaging relationships with your customers, all while driving consistent traffic to your store.
01:16 - Using product SEO to get more sales
03:27 - Using long-form content
05:32 - My favorite way of creating long-form content: podcasting
06:26 - Creating long-form videos
07:27 - The most powerful tool in your marketing arsenal is your email list
Links & Resources:

Show Notes: https://kristendoyle.co/episode101

Check out my Everything Page at https://kristendoyle.co/everything

100. A Peek Behind the Scenes, 100 Episodes Later May 21, 2024

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This is a very special episode because we have made it to episode 100!! In some ways, it feels like just yesterday I was recording the very first episodes of this podcast, and in others, it feels like I've been podcasting forever.
Today, I'm super excited to take you behind the scenes of this little show. We are going to chat about why I started the podcast and how the content has evolved over 100 episodes to cover not just selling on TPT but really all aspects of running an online business. And we'll even dive into my actual recording setup. Plus, I'll share some about how I plan out content and how we manage production.
Whether you've been listening faithfully from the start or you just recently joined this fabulous podcast community, this episode is for anyone who's ever been curious about what goes on behind the scenes. So, grab your favorite drink, settle in, and let's get this celebration started.
01:33 - The why behind the podcast
03:16 - The focus of The Savvy Teacher Seller
04:38 - Behind the scenes of how I record
06:12 - Coming up with content ideas and content creation
09:57 - Podcast production
Links & Resources:

Affiliate link for my podcast equipment - https://amzn.to/3y6dUKJ
Follow me on Instagram @kristendoyle.co
Join my private Facebook community: Savvy Teacher Sellers
More resources for growing your TPT business
Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode100

Check out my Everything Page at https://kristendoyle.co/everything

99. Overcoming Imposter Syndrome with Mikey Sivert May 14, 2024

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I have to tell you, when it comes to growing my business, one of the most impactful things that I have done is work on improving my own mindset. And that is maybe a funny thing to say because it's not something super easy to quantify.
You can't look at the data on a spreadsheet and see how things have changed. But I promise you, when I started focusing on managing my own mindset and putting into place some of the strategies that Mikey Sivert and I talk about in today's episode, I saw such a change in the way I treat my business, the risks I'm willing to take, the way that I branch out and try new things, and all of that boils down to things that end up fueling my business and helping me to grow.
02:22 - How Mikey’s passion for helping others with overcoming imposter syndrome began
05:21 - The importance of mindset in the overall success of our businesses as entrepreneurs
11:23 - Defining imposter syndrome and signs you might see in your own lives
13:36 - How failure is one of the best tools to defeat imposter syndrome
17:56 - Strategies and techniques to help people overcome their imposter syndrome
Links & Resources:

Mindset Masters Membership - Listeners can get 20% off an annual membership with the code SAVVY24 OR by using this link: https://mikeysivert.thrivecart.com/tpt-mindset/?coupon=SAVVY24
Opt-In: Affirmations for TPT Sellers
Follow Mikey on Instagram @centeredteachersellers
Episode 76, How To Work On Your Business, Not Just In It: A Chat With Laura Kåmark
Follow me on Instagram @kristendoyle.co
Join my private Facebook community: Savvy Teacher Sellers
More resources for growing your TPT business
Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode99

Check out my Everything Page at https://kristendoyle.co/everything

98. 7 Design Mistakes to Avoid When You Make Your Own Website Pages May 07, 2024

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Ever caught yourself juggling with font types or suffocating your layout with text and images? We've all been there, and it's time to streamline your brand online. Whether you're making your own website from scratch or just sprucing up a few sections, understand that functionality is just the beginning. We're peeling back the layers of design mistakes today to ensure your website isn't just operable—it's visually pleasing, too.
We cover mistakes such as ignoring the use of white space, using low-quality images, the need for clear and simple navigation menus without excessive drop-downs, and creating a brand board for reference.
01:51 - inconsistent branding
03:00 - overusing fonts and colors
04:21 - lack of visual hierarchy
05:09 - do not ignore whitespace
06:01 - low-quality images
07:49 - complicated navigation
08:42 - pre-design themes
09:43 - turning website mistakes into wins
Links & Resources:

Show Notes: https://kristendoyle.co/episode98

Check out my Everything Page at https://kristendoyle.co/everything

97. Essential Website Elements Every Online Business Needs Apr 30, 2024

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Is your website set up for optimal conversion? In today’s episode, we're unveiling the critical website elements that will transform browsers into buyers and ensure your site shines with professionalism.

Whether you're crafting a brand-new online presence or refining your current digital storefront, these insider tips are your roadmap to elevated engagement and impressive conversions.

By the end of this episode, you’ll be equipped to perform a website makeover that could lead to a significant uptick in your business. And don't forget, for those still navigating the website waters, I’ve got resources ready for you to start on the right foot.
01:36 - Let’s talk copy
02:29 - Using call-to-action buttons
03:22 - Why you need social proof
04:18 - High quality photos
05:13 - Your About page
05:42 - Email opt-ins
06:19 - Website load times and speed
Links & Resources:

Show Notes: https://kristendoyle.co/episode97

Check out my Everything Page at https://kristendoyle.co/everything

96. 5 Common Website Mistakes & How to Fix Them Apr 23, 2024

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Do you ever wonder if you have what you really need on your website? We hear so many different things from so many different people that we don't know what is right or wrong. Well, get ready because today, we're tackling the top five homepage mistakes that are keeping your website from truly shining and explaining exactly how to fix them.
With a blend of my 12 years of TPT experience and 9 years as a web designer, I'm guiding you through transforming a confusing homepage with clear, strategic calls to action and avoiding overwhelming your audience with too many choices. We're also stripping away those distracting external links and refocusing the spotlight on your visitors' needs rather than a self-centric narrative.
Plus, don't miss out on essential SEO tips to ensure your marvelous site isn't the internet's best-kept secret. So, whether you're ready for a full website overhaul or just looking for minor tweaks, today's episode is the treasure map to a homepage that engages and converts.
01:51 - Identify the one action that you want visitors to take
02:40 - Do not give information overload
05:33 - Allowing visitors to leave your website
07:36 - The homepage is not about you
08:03 - Practical homepage tips
09:37 - Social proof
09:56 - Neglecting SEO
Links & Resources:

Show Notes: https://kristendoyle.co/episode96

Check out my Everything Page at https://kristendoyle.co/everything

95. Pricing on TPT: Is It Time to Change That Price? Apr 16, 2024

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In this episode of the Savvy Teacher Seller podcast, I'm delving into the intricacies of pricing strategies for TPT products. It is important to be flexible with prices, and I give personal examples where slight adjustments can lead to significant increases in earnings. Prices are not fixed, and I encourage sellers to experiment with price changes, giving the potential for positive outcomes.
I'm discussing the ideal timing for adjusting prices, as well as the recommended baseline price to avoid transaction fees and enhance perceived product value. I also go into the significance of data analysis, particularly focusing on conversion rates as key indicators for price modifications. I caution you that when lowering prices, we need to first objectively evaluate your products for potential improvements before resorting to price reductions.
02:18 - When to adjust your pricing on TPT
04:06 - How to use data for pricing
05:34 - Best practices for price changes
07:14 - Simplifying price analysis
08:35 - Action steps and recommendations
Links & Resources:

Show Notes: https://kristendoyle.co/episode95

Check out my Everything Page at https://kristendoyle.co/everything

94. Work-Life Balance Tips from the Trenches Apr 09, 2024

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How do entrepreneurs approach finding a healthy work-life balance? This can be a struggle for many of us. Finding the time to do both work and have a personal life tends to run together, which can cause stress and burnout.
Today, I am sharing some tips from some amazing women who are in the trenches with us. This group of entrepreneurial guests share their valuable insights and strategies for achieving a healthy work-life balance. From time management techniques to self-care practices and the importance of flexibility, these experienced sellers offer a diverse range of tips that are sure to resonate with educators and entrepreneurs alike.
Join us as we dive into these real-world tips and learn how they can help you find your own balance in work and life.
00:00 - Finding work-life balance - advice from peers
05:24 - Balancing work, family, and business
08:44 - The importance of self-care
12:21 - Entrepreneurs need diverse interests for productivity
13:38 - Focusing on personal hobbies
17:01- Implement one tip for better work-life balance
Links & Resources:

Show Notes: https://kristendoyle.co/episode94

Check out my Everything Page at https://kristendoyle.co/everything

93. Quick Wins for SEO - Finding Your Best Opportunities Apr 02, 2024

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In a perfect world, all of our website content would live at the top of Google’s search results. After all, the higher we are in search, the more traffic we get to our websites from our ideal customers who are looking for what we have to offer!
While there’s not an overnight hack to becoming number one in search, there are things you can do to achieve quick SEO wins and start moving up in Google’s search ranks. Today I’m walking you through how to utilize a free tool called Google Search Console to find the best opportunities for improving your SEO.
Do you want to learn more about how you can use Google Search Console and Google Analytics for your website? Sign up for my Google Tools Masterclass where I’ll walk you through everything. You’ll even receive a custom dashboard to make it easy to track and analyze your data. Use code PODCAST to grab it for 50% off through April 15,2024.

01:59 -Four metrics to look at inside Google Search Console that will give you quick SEO wins

04:17 -How to find the best opportunities to move up in search results

06:08 - What to look at in order to determine which keywords to better optimize on your site

07:24 - Evaluating your posts to ensure they’re serving your business

9:15 - Learn more about using Google Console for quick SEO wins.
Show Notes: https://kristendoyle.co/episode93
Links & Resources:

Check out my Everything Page at https://kristendoyle.co/everything

92. Sustainable Growth: Build Your Business Without Burning Out Mar 26, 2024

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Achieving sustainable business growth without burning out is a delicate dance. As entrepreneurs, we are hard-wired for growth and thrive on seeing our business succeed. While it’s great to have ambition, this nonstop drive can quickly lead to burnout and resentment.
I’m speaking from experience and know what it feels like to always want more, more, more. However, over the years, I’ve learned that busyness and burnout is not a badge of honor. Today I have some very practical strategies that you can use to set limits, avoid overwhelm, and still see sustainable business growth.
Together, let's prioritize guilt-free self-care and strike that elusive balance between business expansion and personal well-being. After listening, take a minute to choose one of these strategies to add to your routine!
02:53 -The power of saying “no” and how to decline opportunities in a way that will still allow for future collaborations
07:17 -What to consider about delegation, and examples of tasks that you may want to outsource
11:56 - Automations that can help accomplish sustainable business growth
13:41 - Why you need to prioritize yourself (and what that actually looks like!)
Links & Resources:

Show Notes: https://kristendoyle.co/episode92

Check out my Everything Page at https://kristendoyle.co/everything

91. Is It Time to Transition From the Classroom? Naomi Meredith Shares Her Experience Mar 19, 2024

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Have you ever thought about making the transition from the classroom and going all in on your business? Taking this leap can feel scary and comes with some risk, but if you’re prepared, it has the potential to pay off in so many ways!
Our guest today, Naomi Meredith, is a K-5 STEM coach who supports elementary teachers. When she saw success with her TPT store and additional revenue streams, she knew it would be difficult to continue scaling without stepping away from the classroom.
Naomi has officially been out of her classroom role for several months now and is here to share her experience. You’ll hear about her decision to transition from the classroom, the emotions that came with that, how she prepared for this change, and best advice for anyone ready to do the same.
04:48 - How Naomi first got started with her TPT store and when she realized she wanted to go all in on her business
12:48 - Important steps that Naomi took to get ready to transition from the classroom
19:20 - The changes that she has seen in her work/life balance since going full-time with her business
23:05 - Naomi shares whether or not she’s had any doubts or regrets about her transition from the classroom
32:48 - Advice for anyone who is thinking of making the transition from the classroom and becoming a full-time entrepreneur
Links & Resources:

Show Notes: https://kristendoyle.co/episode91

Check out my Everything Page at https://kristendoyle.co/everything

90. Don't Quit Marketing; Automate it! (How I Put My Social Media on Autopilot) Mar 12, 2024

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Committing to posting on social media consistently can take a lot of time and it’s hard to know if it’s worth it. So should you suck it up and do it anyway, or outsource it to someone else? Well, it turns out there’s another option! I found that it’s possible to automate social media posts with a couple of really powerful tools.
Today I’m sharing how I automate social media posts using SmarterQueue and ManyChat. These tools have helped me stay visible on social media, grow my email list, and increase link traffic without having to be present on social media 24/7.
01:21 - Why I decided to automate social media posts instead of quitting altogether
05:18 - What sets Smarter Queue apart from other social media schedulers and how I use it to recycle posts on a set schedule
09:58 - Things to keep in mind when choosing your posting times
12:53 - How I’m using Many Chat to boost engagement and send DMs on autopilot
19:19 - Action steps to take today if you’re ready to automate social media posts
Links & Resources:

Show Notes: https://kristendoyle.co/episode90

Check out my Everything Page at https://kristendoyle.co/everything

89. Getting Out of a Funk: Tips From Sellers Mar 05, 2024

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Are you feeling off or just struggling with getting out of a funk? You're not alone! I know exactly how it feels. A few weeks ago, I struggled to feel motivated and get things done for business. I shared my struggle with my email list and received so much insight and encouragement, so I wanted to pass on the advice to support you.
We all experience seasons where things are more complex; it is an inevitable part of life. But the key is to know how to get out of the funk before you get in it. This episode is perfect for you if you're in the trenches of life and business now or need a safety net for the future! No matter where you fall, you'll walk away feeling encouraged and equipped with new ideas.
In this episode, you'll hear a little behind the scenes of my struggles, the advice I received from my incredible email list to get out of a funk, the ideas I have personally implemented in my life, the most important recurring themes from all of the email responses, and the power of having fellow entrepreneurs in your circle.

02:05 - The backstory of how this episode came about and where the tips are from

03:33 - How to use different planning and productivity tools when getting out of a funk

05:20 - The symptoms of seasonal affective disorder and solutions to combat it

06:47- The importance of taking time away to care for yourself and some tough love

10:56 - How to use in-person and virtual coworking opportunities to get things done

15:00 - The value of being able to share your struggles with entrepreneur friends

Resources:

Show Notes: https://kristendoyle.co/episode89

Check out my Everything Page at https://kristendoyle.co/everything

88. Website Branding Goes Way Beyond Your Logo Feb 27, 2024

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What's the first thing that comes to mind when you think of website branding? It's probably your logo, colors, and fonts, but the truth is branding goes way beyond those two things! This episode will clarify what branding is and how to ensure your brand is clear and consistent.

Branding is your unique identity; it makes you recognizable to your audience across all your marketing channels. When you have your branding nailed down, it elevates your professionalism and builds trust with your audience. These minor tweaks can take your branding to the next level.

In this episode, I'm sharing what branding is, how to choose the best colors and fonts for your website branding, my tips for the types of images and graphics to use your website, the importance of having a consistent brand voice, and a fun way to incorporate your brand voice on your website.

01:15 - The most common misconception around branding

03:11 - An example of how branding can make you stand out from the crowd

03:39 - How to choose the right colors, fonts, and images for your website branding

06:53 - The power of consistency with your branding across all platforms

07:24 - The importance of establishing a brand voice that is authentic to you

Resources:

Show Notes: https://kristendoyle.co/episode88

Check out my Everything Page at https://kristendoyle.co/everything

87. 9 Things I Wish I'd Known Before My First Website Feb 20, 2024

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Whether you are DIY-ing your website, you're working with a designer, or you're wondering if your existing website is up to par, this episode will give you tons of insight into setting yourself up for long-term success. I'm sharing the nine things I wish I had known before creating my first website.

We all know how important it is to have a website for our businesses to build your brand, drive your audience to valuable content, and give you a place to build trust with your current and potential customers. But it's so easy to only focus on creating a pretty website and not even consider how it will perform in the long term.

In this episode, I'm sharing the value of having a clear vision and how it can impact your website's success, how to choose the right website platform and the different options available, the critical reasons to keep your website host and domain host separate, and the value of high-quality content and SEO on your website.
01:22 - The importance of having a clear vision before starting to create a website
03:15 - The difference between the most common website platforms and my top recommendations
11:32 - The key to maintaining flexibility and control over your website
13:52 - The significant role your hosting provider plays in your website's success
17:57 - What is the Caveman test, and how to make sure your website passes

Resources:

Show Notes: https://kristendoyle.co/episode87

Check out my Everything Page at https://kristendoyle.co/everything

86. SEO-Friendly Content: Writing for Humans, Optimizing for Algorithms Feb 13, 2024

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When you create content using keywords, does it feel weird and unnatural? This is prevalent in the TPT world because most need to understand how SEO works. But I have good news for you: there's a way to make it effective and natural! As a TPT Seller specializing in SEO, I will give you a simple, no-nonsense approach to creating SEO-friendly content.
It doesn't matter if you are just getting started with SEO or have been at it for years; these tips will help you simplify your process and achieve better results! When you apply these tips, your content creation efforts will be able to benefit your business for years without constantly creating content! The process takes time, but the benefits are worth the effort.
In today's episode, you'll learn what SEO is and why it's so essential as a TPT Seller. Plus I'll share how to create SEO-friendly content that sounds natural, the best length of content for the teacher seller community, common mistakes TPT sellers make when writing their content, and the best tools to optimize your SEO content.
01:05 - A quick rundown of what SEO is and why it's important
01:45 - The first step to writing SEO-friendly content
02:22 - How to find SEO keywords as a TPT Seller
05:00 - When to utilize AI tools in your content creation process

Resources:

Show Notes: https://kristendoyle.co/episode86

Check out my Everything Page at https://kristendoyle.co/everything

85. How Boom Cards Can Help AI-Proof Your Teaching Business with Rachel Lynette and Cassi Noack Feb 06, 2024

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Are you looking for a fun, new way to diversify and AI-proof your teaching business? This solution probably differs from what you would expect; this outside-the-box method has allowed our guests to diversify their income and see incredible growth.

Today's guests are the fabulous duo Rachel Lynette and Cassi Noack of Minds in Bloom. Rachel has been part of the TPT world since the beginning, and they have seen a lot of success by focusing their time and energy on boom cards. Whether you are new to digital resources or just looking for a new way to diversify your income, you'll walk away with some fresh ideas and tips you can implement.

In today's episode, we discuss boom cards, the many unique features available on Boom, how you can AI-proof your teaching business using boom cards, how this method will allow you to reach a different teacher audience while maintaining your current TPT income, and the best advice for getting started with boom cards in your business.

02:44 - Rachel shares her journey to help grow Boom

03:48 - What are boom cards and how teachers can use them in the classroom

08:38 - The importance of having a diversified income stream as a teacher seller

13:29 - All of the details on Boom’s Premier Publisher Program

25:33 - How using Boom for your resources can AI-proof your teaching business

37:38 - Rachel and Cassi share their advice for getting started with Boom

Resources:

Show Notes: https://kristendoyle.co/episode85

Check out my Everything Page at https://kristendoyle.co/everything

84. Course Creation Secrets: Planning, Marketing, Automating and More with Brittany Blackwell Jan 30, 2024

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Are you a teacher seller looking to create more impact outside the TPT world? I’m back with another episode of the diversifying series covering course creation. You’ll get a feel for how this addition could fit into your business and how you can create an impact on teachers beyond products!

Today’s guest is Brittany Blackwell. She is an award-winning special educator, the voice behind the Resilient Teacher Podcast, and a course creator. Brittany went from sharing helpful teaching tips on TikTok to selling on TPT, and she has since added course creation as another income stream from a desire to create a more significant impact in the lives of teachers.

In the episode, Brittany shares her journey to becoming a coach creator for teachers, her mission to help teachers combat burnout, how she chooses what courses to create, the importance of simplifying the course content, and the power of automating our course creation process.

01:16 - Brittany shares her story from TikTok Tips to Course Creation
03:58 - How she chooses the perfect course topic for her audience’s needs
09:10 - The power of simplifying your course content
12:10 - Ways to automate parts of the course creation process
17:45 - How to market and get your course out there
22:39 - Brittany’s extensive advice for anyone thinking about creating their course

Resources:

Show Notes: https://kristendoyle.co/episode84

Check out my Everything Page at https://kristendoyle.co/everything

83. Mastering the Art of Selling to School Districts with Dawn Vinas Jan 23, 2024

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Have you ever thought about branching into professional development or wondered how to get your foot in the door to selling to school districts? Today’s episode will give you all the information you need and show you another option for diversifying your income.

Today’s guest, Dawn Vinas, has over 30 years of experience in education and shares how she went from being a social studies teacher to creating a business dedicated to improving social studies instruction in multiple school districts. Dawn shares her journey from TPT to selling to school districts and everything in between.
In this episode, Dawn shares how she built credibility in her niche and has consistent traffic to her website, the process of getting in front of administrators and curriculum coordinators, the difference between selling to teachers vs. selling to school districts and her advice for TPT Sellers looking to get started.
01:47 - Dawn shares her journey from selling on TPT to Selling to School Districts

07:14 - How Dawn built credibility in her niche and gets consistent traffic to her website

09:33 - The process of getting in front of administrators and curriculum coordinators

19:36 - The difference between selling to teachers vs. selling to school districts

21:56 - Dawn shares about her membership model and the lessons she learned

28:52 - The best advice for TPT Sellers getting started with selling to school districts

Resources:

Show Notes: https://kristendoyle.co/episode83

Check out my Everything Page at https://kristendoyle.co/everything

82. Lisa Fink’s Strategies for Differentiating Products for TPT and Etsy Jan 16, 2024

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We are continuing our series on diversifying with a conversation about branching out and selling on Etsy. This episode will provide a unique approach to using Etsy and TPT to diversify your income as a Teacher Seller.

Today's guest is Lisa Fink. She is a puzzle enthusiast and a seven-figure business owner who's made a significant impact and grown her business on both Etsy and TPT. Lisa's journey is about thinking outside the box and creating unique products.

In this episode, you'll hear Lisa share what urged her to diversify her TPT income, the most significant differences between selling on Etsy vs. TPT, how she changes her marketing strategy for her Etsy audience, her advice for teacher sellers starting on Etsy, and why mindset is crucial when diversifying products.

02:01 - Lisa shares what led her to begin diversifying her TPT income

07:21 - The most significant difference between selling on TPT vs. Etsy

18:00 - How she changes her marketing strategy for her Etsy audience

25:58 - Her best advice for teacher sellers starting on Etsy

Resources:

Show Notes: https://kristendoyle.co/episode82

Check out my Everything Page at https://kristendoyle.co/everything

81. How Sara Marye Started a Thriving Teacher Membership to Diversify Her Income Jan 09, 2024

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Are you ready to diversify your income as a teacher seller? One great way to create a new revenue stream is to start a membership. Whether you're wondering if the membership path is for you or are already planning your own, this episode will give you the answers you're looking for!

Today's guest is Sara Marye of The Stellar Teacher Company. She is a longtime TPT seller who decided to branch out to diversify her income several years ago and add a membership to her business. She has learned a lot of lessons along the way and is here to share her best advice for starting and growing your membership.

In this episode, Sara shares what led her to want to diversify her income, how she structures her thriving membership, the key to balancing her growing membership and her TPT business, the greatest challenges she faced over the four years building her membership, and what she would change if she had to start over again.

01:44 - Sara shares why she decided to diversify her income and start her membership

08:58 - How Sara structures her Stellar Literacy Collective membership

27:35 - The key to balancing your membership and TPT business

32:14 - Sara shares the greatest challenges she faced when diversifying her income

35:04 - The changes she would make if she had to start over

Resources:

Show Notes: https://kristendoyle.co/episode81

Check out my Everything Page at https://kristendoyle.co/everything

80. Diversifying your TPT Business Without Jeopardizing the Golden Goose Jan 02, 2024

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Over the last year, I’ve received many questions about how to diversify your TPT business. Diversification can seem like a big business word, but it just means not putting all your eggs in one basket.
Before discussing diversifying, I want to be clear that diversifying aims not to replace your TPT income but to add additional income streams to your business. We never want to jeopardize our Golden Goose (aka your TPT store!) to start a new income stream.
In today’s episode, you’ll learn why diversification is so important in business, the three different types of diversification, how to ensure you never jeopardize the golden goose, and the various options for diversifying your TPT business.
Stay tuned for future episodes in the diversification series to hear from TPT Sellers who successfully diversify their TPT business while protecting their Golden Goose.
02:29 - Why diversification is so important in business
03:51 - The three different types of diversification
05:34 - How to ensure you never jeopardize your golden goose
08:25 - The different options for diversifying your TPT business

Resources:

Show Notes: https://kristendoyle.co/episode80

Check out my Everything Page at https://kristendoyle.co/everything

79. A Tough Love Pep Talk As We Go Into 2024 Dec 26, 2023

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It's hard to believe 2023 is coming to an end already, and I know it has been quite the roller coaster ride for many of us in the TPT seller community. We must learn to ride the waves and continue with resilience on the business ownership journey.

As the year ends, it's been the perfect time to reflect on all the lessons we've all learned and where we're heading in 2024. This last episode of 2023 is about gaining perspective, staying strong, and being the savvy teacher sellers I know we all are.

Today, we will talk about some of the significant issues faced this year in the TPT Seller community, how to respond to these issues as business owners, the power of focusing on the changes in our control, and the tough love pep talk as you head into 2024.

02:22 - The significant issues we have faced in the TPT Seller Community

14:43 - The mindset shift required as business owners

16:09 - Letting go of what's out of our control and focusing on what we can change

17:31 - How to take action and adapt in your TPT store

26:00 - The tough love pep talk you need to enter the new year with a clear mind

Resources:

Show Notes: https://kristendoyle.co/episode79

Check out my Everything Page at https://kristendoyle.co/everything

78. How to Use AI in Your TPT Marketing and Still Be Authentically YOU with Brittany Long Dec 19, 2023

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Where do you stand when using AI for your TPT business? Maybe you’ve tried it and got frustrated or thought it took your personality out of your content. No matter how you feel about AI, today’s episode will give you a new way to use it without losing your voice!

Our guest today, Brittany Long, is the queen of the evergreen, the genius behind The AI Copy Club, and a former award-winning educator. Brittany understands the TPT world and gives her best tips to use AI for TPT sellers to better market their resources and save time without losing their voice.
In this episode, Brittany shares what led her to dive into the world of AI, how to use your teaching experience to get the most out of AI tools, the best ways to use AI in your TPT business, how to use AI tools effectively to get your desired results and save time.
01:46 - Brittany shares what led her to dive into the world of AI

03:15 - How to apply your teaching experience when using AI

05:12 - The best ways to use AI in your TPT seller business

12:56 - The step-by-step method to create content using AI

17:57 -Tips for making AI content sound like you

Resources:

Connect with Brittany:

Show Notes: https://kristendoyle.co/episode78

Check out my Everything Page at https://kristendoyle.co/everything

77. Tools of the Trade: My Favorite Things for Savvy Teacher Sellers Dec 12, 2023

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As TPT sellers, it's all about finding tools to help us work smarter, not harder. Today, I'm borrowing an idea from the iconic Oprah! I'm sharing all of my favorite things as a teacher-seller.
You'll learn about the tools of the trade I use daily, including physical products, apps, tools that keep me productive and save me time, and other podcasts that you should be listening to as you grow your business.
There is something for everyone in this episode and it's just in time to create your holiday wishlist!
01:31 - My favorite physical goods for my Teacher Seller Business
08:03 - Productivity apps and tools to stay organized and productive
12:31 - All of my favorites for your website
16:07 - Podcasts recommendations for TPT Sellers and Entrepreneurs
Some of the links mentioned are affiliate links which helps to support this podcast at no additional cost to you.
Physical goods:

Apps & tools:

Website Stuff:

Hosting - BigScoots
SEO plugin - RankMath
Image Compression - Imagify

Podcasts Recommendations:

School of Sellers with Erin Waters
Podcasting for Educators with Sara Whittaker
Chill and Prosper with DDT
Do the Brave Thing with Kate Doster
Get Your Hopes Up with Christy Wright

Listener favorites:

Show Notes:https://kristendoyle.co/episode77

Check out my Everything Page at https://kristendoyle.co/everything

76. How to Work ON Your Business, Not Just IN It: A Chat with Laura Kåmark Dec 05, 2023

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As TPT Sellers, overcoming the cycle of only working in your business but not on it can be challenging. One way to shift to focusing on working on your business is to implement CEO weeks.
Our guest today, Laura Kåmark, was tired of feeling overwhelmed trying to do everything in her business and decided she needed to make a change. She created time to dedicate to these tasks using her CEO Weeks strategy.
In today’s episode, Laura and I share this process with you and how you can implement some of these same systems in your TPT business. We are covering topics we are all prone to avoid, including social media, email marketing, data analysis, and the tools we use to make it all faster and easier.
03:13 - Laura shares what a CEO Week and why she created it

07:23 - What types of tasks to do during CEO Week

10:25 - How to utilize evergreen nurture sequence in your TPT business

17:00 - Taking time to analyze your business data to make informed decisions

21:41 - Strategies for content planning during CEO time

Resources:

Connect with Laura:

Show Notes: https://kristendoyle.co/episode76

Check out my Everything Page at https://kristendoyle.co/everything

75. Course Platforms Comparison Nov 28, 2023

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As TPT sellers, we are always looking for what's next in business, and the next step often involves creating courses or memberships. These next steps allow you to diversify your income while serving the same audience. But how do you choose which course platform will be best for you?

I had the same question when going down the course creation path. Luckily, I did the hard work for you and tried them all. This allowed me to learn the ins and outs of each course platform, and now I get to share it with you before you begin.

In today's episode, you will compare the TPT community's three most popular course platforms. I am sharing all the pros and cons in the most important categories, including cost, user experience, affiliate marketing options, sales and marketing, customization, and so much more!

01:55 - The difference between Kajabi and Thrivecart Learn

04:34 - The affordability of each course platform

08:48 - All the ins and outs of marketing and scalability

03:30 - Options for selling on all three platforms

22:18 - My top pick for the course platform as a TPT seller

Resources:

Show Notes: https://kristendoyle.co/episode75

Check out my Everything Page at https://kristendoyle.co/everything

74. Working Smarter, Not Harder: Embracing Flow in Your Business with Tiffany Marie Nov 21, 2023

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Are you tired of burning the candle from both ends? As TPT sellers, juggling many roles is common, and finding flow as an entrepreneur can be challenging. One way to find flow in your business is to learn how to work with your body and cycle instead of against it.
Our guest, Tiffany Souhrada, is a productivity mentor, tech strategist, and certified period coach. Her mission is to tackle the taboo and bring more flow into our lives as entrepreneurs. She helps her clients channel the strengths of each phase of their cycle and embrace the consistency that technology and automation can bring to their business.
Today, she shares with us the story behind what led her to become a period coach, how the fluctuations of our cycles impact our energy, why things sometimes feel complicated and sometimes feel effortless, and how we can use these phases to our advantage.

02:00 - Tiffany shares how she got into Period Coaching

04:02 - The best question to ask yourself when you’re struggling to find flow in your business

07:04 - How to tap into this idea of phases of your cycle when you’re cycle is irregular

08:22 - The four phases of our cycle and how we can use these phases as entrepreneurs

15:51 - How to use the phases when planning your calendar to embrace your natural flow

Resources:

Connect with Tiffany:

Visit her Website
Instagram: @tiffanymariestudio
Facebook: www.facebook.com/tiffanymariestudio

Show Notes: https://kristendoyle.co/episode74

Check out my Everything Page at https://kristendoyle.co/everything

73. Don't Miss Out: You Need an Email Welcome Sequence Nov 14, 2023

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There are a few things in my business that I can look back and say, “I wish I did that sooner”. One of those things is writing an email welcome sequence. A welcome sequence, otherwise known as a nurture sequence, introduces your business, builds trust, sets clear expectations, and offers your audience quick wins.
Once I created my email welcome sequence, I saw more email replies, more clicks, and more sales for things that I promote in my emails. This transformation showed me how important it is to show your new subscribers some extra love when they first sign up for your list.
Tune in to hear the importance of email welcome sequences, how to set one up, what to include, and more. I hope it helps you discover the power of a welcome sequence so that you can welcome your subscribers with open arms and keep them coming back for more!
01:18 - Five reasons that your email welcome sequence is so important and benefits that it can bring to your business
04:02 - Specific tips for creating your email welcome sequence
08:53 - What exactly goes into writing your welcome sequence, including exact topics you can use for each email!
14:32 - Where you can find a helpful plug and play email welcome sequence that will make this process feel easy
Resources:

Show Notes: https://kristendoyle.co/episode73

Check out my Everything Page at https://kristendoyle.co/everything

72. What is a Funnel? A Simple Guide for TPT Sellers Nov 07, 2023

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You probably hear the word “funnel” thrown around a lot in the online business space. It might even be one of those terms that you feel like you’re supposed to understand, but you actually have no idea what it means.
So, what is a funnel anyway? To put it simply, a funnel is a path that we use to guide potential customers through that converts them from browsers (or scrollers!) to buyers. I’ll explain more about what a funnel is, how it can benefit your TPT store, and how to create a funnel that feels warm and inviting in today’s episode.
02:30 - The components, or stages, of a funnel
04:30 - Big benefits of a funnel and how to start out simple
06:40 - Three quick tips for your funnel emails and a common mistake I see sellers make
08:35 - Using your funnel to guide people to the right resource without being pushy

Resources:

Show Notes: https://kristendoyle.co/episode72

Check out my Everything Page at https://kristendoyle.co/everything

71. Zombie Resources: Bringing the Dead Back to Life Oct 31, 2023

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🧟‍♀️ We’re getting into the Halloween spirit today by taking a close look at your zombie resources on TPT. If you’re wondering what a zombie resource is, they’re those resources that were once popular but are now outdated and collecting cobwebs inside your store. It’s time to bring them back to life!
I’m sharing reasons why some of your resources may “go zombie” and how to assess whether a resource is even worth reviving. Plus, you’ll gain valuable tips and tricks for refreshing the design, updating information, and making resources evergreen.
Don’t let your hard work on old products go to waste. Tune in to hear how to resurrect those zombie resources and boost your sales! Don’t forget to share your transformations with me on Instagram @kristendoyle.co.
01:45 - Why TPT resources “go zombie” in the first place
03:01 - How to use your TPT dashboard to identify your zombie resources
04:06 - What to consider when deciding if a product is worth bringing back to life or not
06:05 - Tips for getting your zombie resources to move back up your top-seller list
10:43 - My favorite way to market a revived resource without being salesy
Resources:

Show Notes: https://kristendoyle.co/episode71

Check out my Everything Page at https://kristendoyle.co/everything

70. What You Need to Know About Website Accessibility and ADA Compliance Oct 24, 2023

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I recently had a listener share a story about someone they knew who faced a lawsuit due to their website not meeting ADA compliance standards. It quickly reminded me of how crucial it is for all business owners to ensure their websites are accessible to everyone.
This listener story is why I’ll be breaking down exactly what ADA compliance is and practical tips on how to make your website accessible. While achieving 100% ADA compliance may be a challenge, every step you take toward accessibility makes your content more inclusive and helps you reach a wider audience.
Add this to the long list of things we must be aware of as teacher sellers, right? Be sure to check the links below to learn the official ADA guidelines, how to check your website for compliance, and more.
01:56 - What is ADA compliance and why is it so important?
04:42 - How you can check to see if your website meets ADA compliance requirements
08:07 - Two reasons why you need to be using a text alternative for all of your images
11:34 - Avoiding automatic media play on your website
Resources:

Show Notes: https://kristendoyle.co/episode70

Check out my Everything Page at https://kristendoyle.co/everything

69. How Ashley Rossi Found Success in the SLP Niche (And Her Advice for This Tough TPT Season) Oct 17, 2023

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As TPT sellers, finding ways to make your store stand out from others is important. One way to do this is to find a niche you specialize in. Or, even better, find a niche within your niche, like our guest Ashley Rossi!
Ashley has found great success in her SLP niche on TPT, focusing on a literacy-based approach to speech therapy. Today she shares her story with us, including how she organically grew her audience over the years and serves them with valuable content.
With the current challenges affecting the TPT community, including declining sales, Ashley shares her insights on how to navigate these tough times and continue building lasting success as a TPT seller. Although many of us are going into panic mode, there are things you can focus on to save your sanity and continue seeing sales.
04:13 - How Ashley makes herself stand out in the SLP niche on TPT

07:40 - Strategies that had worked for Ashley to grow an engaged audience

12:42 - Ways that Ashley has used SEO to increase her sales

16:40 - Practical tips for dealing with challenging seasons on TPT

20:25 - Following your data to make decisions in your business

26:23 - Advice for someone just starting out as a TPT seller (and how outsourcing has been a game-changer!)
Resources:

Connect with Ashley:

Show Notes: https://kristendoyle.co/episode69

Check out my Everything Page at https://kristendoyle.co/everything

68. Your TPT Product Creation Checklist Oct 10, 2023

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If you’ve ever felt stuck or unsure about how to approach creating a new product, this episode is for you. I’ve put together a TPT product creation checklist that will help you streamline your product creation process and ultimately boost your sales.

We’ll cover the importance of market research, creating a product outline, design and layout, SEO, quality control, pricing strategies, and more. Plus, I’ll share what to look for when it’s time to re-evaluate your product after it’s gone live…because we all know this is a continuous process!

01:04 - Why you need to do market research, and what to look for during the process

04:47 - My go-to tools for creating high-quality TPT products

07:30 - What to consider when making decisions about pricing your product
08:47 - Tips for planning a new product launch that will build buzz and give you a boost in SEO

Resources:

Show Notes: https://kristendoyle.co/episode68

Check out my Everything Page at https://kristendoyle.co/everything

67. 8 Ways to Get More Eyes on Your TPT Products Oct 03, 2023

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Let’s go ahead and address the obvious. TPT sales are down right now for a lot of sellers. But guess what? Your hands are not tied. There are things we can do to increase sales. We just may need to get a little creative with our strategies in order to get more eyes on your TPT products.
I have eight strategies to share with you today that will help you amp up the traffic coming to your store. Even if you’re a veteran seller and feel like you’ve tried all the things, I’ll bet that there will be at least a couple of strategies in this list that you haven’t yet considered.
01:04 - Getting strategic about your freebies
04:42 - What an ambassador program is and how it can help you get more eyes on your TPT products
09:25 - Why you may want to consider running retargeting ads
12:22 - A fun way to use gamification to drive people to your TPT store
Resources:

Show Notes: https://kristendoyle.co/episode67

Check out my Everything Page at https://kristendoyle.co/everything

66. 5 Reasons Your TPT Product Isn't Converting & How to Fix Them Sep 26, 2023

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Let’s look at a roadblock that every TPT seller has faced at some point - when those products in our stores just aren’t converting. We’ve all looked at our dashboards wondering why a great resource isn’t selling as well as it should be.
I’m sharing the top five reasons your TPT product isn’t converting and providing you with straightforward fixes to turn things around. From bad-quality thumbnails to missing previews and ineffective product descriptions, we’ll address it all. Plus, you’ll gain tips on utilizing social proof to build trust with potential buyers.
Get ready to learn how to turn your products into conversion machines and boost your TPT sales! After listening, start implementing these strategies right away. Choose a product that isn’t converting as well as you think it should be, and give it an overhaul using these strategies.
01:07 - Why bad-quality thumbnails are a top reason why your TPT product isn’t converting, and how to improve them
04:05 - How important thumbnails are and mistakes I see people make with thumbnail creation
06:04 - My top tips for writing a compelling product description
08:03 - Why social proof matters and places to put social proof in your listings
10:12 - Determining if price point plays a factor in why your TPT product isn’t converting
Resources:

Show Notes: https://kristendoyle.co/episode66

Check out my Everything Page at https://kristendoyle.co/everything

65. Boost Blog Post Traffic With This Simple SEO Strategy Plan Sep 19, 2023

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You may have found that it’s often a better use of your time to optimize and update your current TPT listings rather than constantly cranking out new resources. Well, the same is true for your existing blog posts. If you have an SEO strategy plan, updating old blog posts can bring in traffic faster than creating new ones.
If you have no idea where to start when it comes to implementing an SEO strategy, you’re in the right place. I have a step-by-step process to help you identify which blog posts need some SEO love and how to make the necessary updates.
By implementing these small changes, you’ll be amazed at the big difference they can make in driving traffic to your site. While SEO shouldn’t be your sole marketing strategy, it is a passive way to attract more of your ideal customers to your content. Ready to give your blog posts a traffic boost?
02:06 - Why you should connect your website to Google Search Console and how to use it
06:00 - 4 simple updates that you can make to your old blog posts and the SEO strategy behind them
07:53 - My best tips for improving your meta descriptions
09:24 - What to do after implementing this SEO strategy plan
Resources:

Show Notes: https://kristendoyle.co/episode65

Check out my Everything Page at https://kristendoyle.co/everything

64. TPT Feedback: The Good, the Bad, and the... Constructive? Sep 12, 2023

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Have you ever seen a new review pop up for one of your resources and felt an anxious knot in your stomach? With TPT feedback comes a roller coaster of emotions. When the reviews are positive, it’s the best feeling in the world. But when you see those negative reviews, it’s the total opposite.
The truth is, getting reviews (whether they are negative or positive) is a part of our business that we have to deal with. Sometimes it has absolutely nothing to do with our actual resources, and sometimes it can provide us with constructive feedback. Today we’re going to explore how to navigate this TPT feedback from how to process it, whether or not to respond to it, and everything in between.
1:14 - Why you should expect negative TPT feedback

3:12 - Strategies to implement for processing TPT feedback without taking it personally

7:09 - Examples of “out there” negative feedback that other sellers have received

9:49 - Answering the question, should I reply to negative TPT feedback or ignore it?

13:51 - How positive testimonials on any product can be a very powerful tool, and ways to leverage them
Resources:

Show Notes: https://kristendoyle.co/episode64

Check out my Everything Page at https://kristendoyle.co/everything

63. Refuel & Refocus: Navigating TPT Seller Burnout and Slumps Sep 05, 2023

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It’s no secret that it’s a tough season on TPT right now. For many of us, sales are way down and that can quickly lead to feelings of frustration, stress, and TPT seller burnout. Trust me, I am experiencing the effects of this as well, with my own sales down.
However, I’m here to provide you with strategies and insights to help you stay motivated and navigate through these difficult times. While our store earnings might not be ideal right now, that doesn’t mean it’s time to throw in the towel.
There are practical things we can do that are in our control, and our mindset plays a big role in our ability to move forward in business. So, take a deep breath and join me as we tackle the challenges of TPT seller burnout and slumps together.
01:25 - A transparent update on where my TPT sales are compared to last year
02:48 - Why you need to remember WHO you are serving and impacting with your resources
07:03 - A reminder to focus on what you can control (and examples of what these things are!)
10:42 - How to know if you’re experiencing TPT seller burnout and what to do if you’re feeling this way
14:33 - A tip about revisiting your goals
Resources:

Show Notes: https://kristendoyle.co/episode63

Check out my Everything Page at https://kristendoyle.co/everything

62. IP 101: Copyright & Trademark for TPT Sellers Aug 29, 2023

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As teacher authors, most of us are ‘accidental entrepreneurs’ and did not have any experience in business before creating our TPT stores. That’s why we are always learning about how we can not only scale our business, but also protect it.
Today we’re delving into arguably one of the most important things that we should have an understanding of: copyright & trademark for TPT sellers. You’ll hear all about how to navigate the world of intellectual property so that you have the tools to protect your TPT business and avoid issues down the road.
Disclaimer: I am not an attorney and this episode is not legal advice. Instead, I am sharing information drawn from my own research and experiences as a TPT seller based in the United States.
02:40 - Defining copyright & trademark for TPT sellers
06:26 - What to know about copyright and trademark infringement
08:33 - The major law that affects us as TPT sellers
12:44 - How we can protect our own businesses so that we’re not infringing on resources
Resources:

Show Notes: https://kristendoyle.co/episode62

Check out my Everything Page at https://kristendoyle.co/everything

61. 4 More Product Creation Mistakes TPT Sellers Make Aug 22, 2023

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As a TPT seller, I know you’re constantly looking for ways to improve your product creation strategies. Sometimes learning from our mistakes can be the best way to move forward and scale our sales.
Last week, in episode 60, I shared a big mistake that sellers often make when creating TPT products. This week, you’ll hear four more product creation mistakes that you’ll want to avoid in the future. I can speak from experience when I say that avoiding these pitfalls will set you up for success in the competitive marketplace.
From steering clear on trends that may fade out quickly, to identifying gaps in the market, these tips will allow you to focus on creating TPT products that are high-quality and what your audience actually needs.
00:50 - Mistake #1: Jumping on super trendy ideas when creating TPT products
02:40- Mistake #2: Diving headfirst into “the red ocean”
06:17 - Mistake #3: Cranking out quantity over quality
07:49 - Mistake #4: Competing with yourself by creating too many of the EXACT same thing
10:51 - How to take action and avoid making these mistakes in the future
Resources:

Show Notes: https://kristendoyle.co/episode61

Check out my Everything Page at https://kristendoyle.co/everything

60. The TPT Product Creation Mistake That's Slowing You Down Aug 15, 2023

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There’s always a cost when it comes to TPT product creation, whether that’s your money or your time. So let’s avoid getting stuck on the same details time and time again that drag out our projects WAY longer than they need to be.
You know how it goes. You’re searching for new fonts, colors, and clipart for every new product that you create. Suddenly hours have passed by and you’ve made zero progress on actually getting the product created.
Little by little, these time wasters really chip away at your productivity - and your wallet depending on the clipart and fonts you’re buying. Today I’m sharing one simple solution that can change the game for you and speed up your TPT product creation once and for all.
01:02 - Why your current TPT product creation process could be hurting you and your buyers
03:25 - The simple solution to the TPT product creation mistake that’s slowing you down
04:59 - Challenging the idea that the branding on your TPT products needs to match your website branding
08:05 - What to consider when choosing the right clipart
10:04 - The main elements to include in your brand board
Resources:

Show Notes: https://kristendoyle.co/episode60

Check out my Everything Page at https://kristendoyle.co/everything

59. Prioritizing for Profit: The Top 3 Tasks for Busy TPT Sellers Aug 08, 2023

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How do you even begin to prioritize everything that is on your to-do list as a busy TPT seller? You want to grow your sales but only have so many hours in the day…so where do you focus your energy?
I’m taking the guesswork out of everything and telling you EXACTLY how to prioritize your TPT tasks based on where you are in your seller journey. Whether you’re just starting out or are a seasoned TPT seller with a full catalog of resources, I’ve got you covered.
Depending on your level of seller experience, your recommended priorities could be building a brand that stands out from the crowd, taking a deep dive into your sales data, or refining and updating your existing products. Tune in to hear how to zone in on the right tasks, ignore others, and transform your TPT seller journey.
3:27 - Your top three priorities if you’re a newer TPT seller
5:54 - What makes a resource ‘high quality’
10:03 - Your top three priorities if you’re a veteran seller
12:36 - What to do if you’re not getting enough traffic to your existing products
15:10 - Why buyers may be clicking on someone else’s resource instead of yours
Resources:

Show Notes: https://kristendoyle.co/episode59

Check out my Everything Page at https://kristendoyle.co/everything

58. Quit Stalling and Post the Product Already! Aug 01, 2023

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Have you ever struggled with perfectionism when it comes to creating TPT products? For many sellers, getting started with products isn’t the problem. It’s actually finishing them and posting them in our store.
According to a poll that I posted on Instagram, the majority of you hit a roadblock when it’s time to create the preview and thumbnails.
Today I’m sharing my best advice on how to embrace the “done is better than perfect” mindset when it comes to creating TPT products, and how to save time and mental energy during this process. It’s time to quit stalling and post those products!
01:47 - Finding your confidence so that you can overcome your perfectionism
05:00 - What you can do to build momentum in order to finish creating TPT products and get them posted
06:52 - The importance of eye-catching previews and my favorite tool for creating them
09:26 - A resource that will help you create your previews, covers, and thumbnails
Resources:

Show Notes: https://kristendoyle.co/episode58

Check out my Everything Page at https://kristendoyle.co/everything

57. 7 Mindset Shifts That Separate Top TPT Sellers From the Rest Jul 25, 2023

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What separates the top TPT sellers from the average TPT sellers? You might be surprised to hear that it all comes down to mindset! To take your business to the next level, critical mindset shifts have to be made.
Many TPT sellers are very different from other entrepreneurs because they often fall into the "accidental entrepreneur" category. Because of this, it’s common for teacher sellers to have mindset roadblocks that hold them back from becoming one of the top TPT sellers.
In today's episode, I am sharing the lessons I've learned along my journey, the seven critical mindset shifts you can make to succeed as a top TPT seller, and how you can apply these shifts to your TPT business.
02:02 - How to transition from a teacher mindset to a business mindset
03:46 - The difference between abundance mindset vs scarcity mindset
06:41 - The top TPT sellers avoid the comparison game
08:39 - How to embrace negative feedback and failures as learning opportunities
10:34 - Adopting a long-term mindset and planning for sustained success
For all resources, head to the show notes: https://kristendoyle.co/episode57

Check out my Everything Page at https://kristendoyle.co/everything

56. Should You Start a Podcast for Your Teacher Seller Business? with Sara Whittaker Jul 17, 2023

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Have you ever wondered if starting a podcast would add value to your business? You might be unsure about what of tech is involved, what kind of time investment it will be, and whether or not it’s even worth it. In today’s episode, we’re giving you all the details of what to consider when it comes to determining if podcasting is right for you!
Our guest, Sara Whittaker, is a teacher turned podcast strategist and the host of the Podcasting for Educators podcast. She helps teachers and TPT sellers start and leverage podcasting to grow their businesses and connect deeper with their audience.
Tune in to hear us dig into the benefits of podcasting as a TPT seller, how to know whether or not it's the right move for you at this time, what you need to get started, and Sara's practical first steps for getting started.

02:21 - The most common reasons that people decide to start podcasting

09:13 - The most significant benefits of starting a podcast as a Teacher or TPT Seller

11:44 - Two questions to get clear on before committing to a podcast

17:29 - Essential items and programs needed to get your podcast started
For all resources, head to the show notes: https://kristendoyle.co/episode56

Check out my Everything Page at https://kristendoyle.co/everything

55. How it Started vs. How It's Going: Celebrating One Year of The Savvy Teacher Seller Jul 11, 2023

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It’s time for a very special episode to celebrate the one-year anniversary of The Savvy Teacher Seller! 🥳 I thought it would be fun to mix it up and have my podcast manager, Sara Whittaker, from Podcasting for Educators, at the microphone to interview me for a change.
I am pulling back the curtain on how the podcast idea first came to me and what it’s been like over the last year of releasing weekly episodes! I’m spilling the good, challenging, and everything in between.
In today’s first-anniversary celebration episode, I will be looking back on when I first had the idea to start a podcast. Plus I’ll share the most significant benefits podcasting has brought to my business along with the struggles through my first year as a podcaster, and my best advice for anyone who is considering starting their podcast.
02:15 - The story behind starting The Savvy Teacher Seller Podcast
06:59 - All the feelings that came with releasing the podcast to the world
09:46 - The fears of running out of new content ideas for the podcast
12:07 - How podcasting is the ultimate tool for creating authentic connections with others
14:20 - The most significant challenges from the first year of podcasting
For all resources, head to the show notes: https://kristendoyle.co/episode55

Check out my Everything Page at https://kristendoyle.co/everything

54. Surviving the Domino Effects of a Facebook Hack with Marcy Bernethy Jul 04, 2023

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Have you ever wondered how Facebook hacks happen and how you can reclaim your Facebook account if it gets hacked? Today’s guest is sharing her first-hand experience to help us prevent and prepare for this unfortunate possibility.
One of my best TPT friends, Marcy Bernethy, joins me to talk about how she survived a five-month process of recovering her Facebook after being hacked. Marcy experienced one of the worst hacks her hacking team has ever handled.
In today’s episode, Marcy shares her story about how her Facebook account was hacked, the journey to gain access back to her account over five months, and her best advice to prevent hacks from happening in our TPT businesses.
01:57 - Marcy shares her experience with having her Facebook hacked
16:43 - The five-month journey to recover her Facebook account
26:20 - Who social media insurance is for, and how it protects business owners
35:46 - The valuable support Marcy hired to help her get back into her Facebook
For all resources, head to the show notes: https://kristendoyle.co/episode54

Check out my Everything Page at https://kristendoyle.co/everything

53. Elevate Your TPT Product Descriptions with Copywriting Tips from Nicole Kepic Jun 27, 2023

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As TPT Sellers, a large part of our business is writing copy, from blog posts to emails to TPT product descriptions. Our copy is often the reason why customers decide to purchase our resources and yet many teacher sellers feel they need more confidence with this skill. Luckily I know someone who can help us improve in this area (and maybe even enjoy copywriting a little bit!).
Our guest today is Nicole Kepic, and she is a copywriter who specializes in fun, feel-good copy. One of her many superpowers is writing copy that doesn't come off harsh and super “salsey”, and she’s spilling her best copywriting tips with us!
In today's episode, Nicole shares how to incorporate our audience's pain points into our TPT product descriptions, the tricks to not sounding salesy in your copy, how to integrate powerful testimonials into your copy to showcase your expertise, and her top tips for writing copy in a way that connects with your audience.
05:47 - How to incorporate pain points effectively in your TPT product descriptions

13:17 - Replacing harsh sales tactics with empathy and authority

15:20 - How to incorporate powerful testimonials into your copy

19:56 - Tips for writing a copy that connects with your specific audience
For all resources, head to the show notes: https://kristendoyle.co/episode53

Check out my Everything Page at https://kristendoyle.co/everything

52. Gear Up Now for Back to School Success on TPT Jun 20, 2023

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What’s the best way to set yourself up for success at the start of the new school year? It’s to put your back-to-school TPT strategy in place and begin preparing during the summer!
Many of you just finished teaching and started your summer break, and you want to relax (as you should!). But now is the time to start getting things ready for back-to-school season in your store. This will help you maximize your sales in one of the busiest times for TPT sellers and reduce the stress of the back-to-school season once summer is over.
In today’s episode, I am diving into how to plan for the back-to-school season this summer, the best way to analyze your sales data, how to do a product checkup on your TPT top sellers, and the best strategies for creating product bundles for your TPT back to school strategy.
00:43 - Why is it so essential to implement your TPT back-to-school strategy during the summer?

02:50 - The power of analyzing your sales data and high-performing TPT products

04:35 - How to conduct product checkup on your best-selling products

07:35 - Using bundles in your back-to-school TPT strategy
For all resources, head to the show notes: https://kristendoyle.co/episode52

Check out my Everything Page at https://kristendoyle.co/everything

51. How Teacher Sellers can Save on Taxes with Barbara Schreihans [Money Series] Jun 13, 2023

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We are continuing our Money Series with a commonly requested topic from TPT sellers: how to save on taxes! This topic can be scary and overwhelming, but we all know taxes are a big deal as business owners.

My personal tax superhero, Barbara Schreihans, joins me to discuss all things tax planning and savings. Her mission is to help business owners like us save a boatload in taxes while also growing our profits. Barbara is sharing her best advice and tips to help take the pressure off regarding business taxes.

In this episode, Barbara shares what we must consider when choosing our business structure for better tax benefits, the most commonly missed deductions by business owners, and how we can prepare for next year’s tax season.

02:24 - The differences between sole proprietorship, LLC, and S Corporations

06:53 - What are the most commonly missed tax deductions

11:22 - How to determine if your photoshoot expenses are a legitimate business expense

12:41 - The best retirement accounts to use for tax savings as a business owner

14:58 - Most common mistakes made by TPT Sellers when it comes to taxes

For all resources, head to the show notes: https://kristendoyle.co/episode51

Check out my Everything Page at https://kristendoyle.co/everything

50. TPT Forward: Is It Worth Attending and How Do I Get the Most Out of It? Jun 06, 2023

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Are you still deciding if you should attend this year's TPT conference? Many struggle to determine because they aren't sure if it will be worth their time and investment.

As an avid TPT conference attendee, I have learned and found value in every conference! There are a few options for attending the TPT conference and essential things to remember when deciding what's best for you!

In today's episode, I'm sharing how to decide if attending a conference is the best choice for you, The benefits and drawbacks of attending in-person vs. virtually, my top tips on how to make the most of the conference experience, and the best way to create long-lasting friendships when attending in person.

01:00 - How to decide if you should attend the TPT Conference

05:09 - The Pros and Cons of attending in-person vs. virtually

07:06 - Tips to get the most out of your conference experience

09:17 - How to go about connecting with other TPT Sellers at the conference

For all resources, head to the show notes: https://kristendoyle.co/episode50

Check out my Everything Page at https://kristendoyle.co/everything

49. Protecting your Website: 7 Easy Steps to Prevent Hacks May 30, 2023

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One thing many TPT sellers need to prepare for is protecting their websites in order to prevent hacks. It's easy to assume nobody would try to hack your "small business”. But it is happening more and more lately, especially in the teacher-seller community.

Fortunately, there are a lot of things that can be done to try and prevent hacks. It is not only crucial for protecting your valuable assets but also for protecting your customers and their data if you have a shop on your website.

In today's episode, I'm sharing the best steps you can take today to secure your site and how to build a strong foundation when it comes to user accounts and website access. Plus, you’ll hear the importance of auditing your plugins and themes to prevent hackers from getting into your site, and the number one way to prepare yourself for the worst.

01:49 - How to build a strong foundation for user accounts

05:13 - The importance of choosing a reliable host for your website

07:39 - Why do you need to audit your current website plugins and themes

13:25 - The best way to prepare yourself for the worst-case scenario

For all resources, head to the show notes: https://kristendoyle.co/episode49

Check out my Everything Page at https://kristendoyle.co/everything

48. Managing Your Business Finances [Money Series] May 23, 2023

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Do you cringe when it comes to managing your business finances? Most TPT Sellers struggle in this area because it’s something they’ve never had to do before starting a business, and it might feel a bit scary.

It doesn’t matter if you’re just starting your business or a veteran seller. This episode will clear up any confusion and lay a solid foundation to start feeling confident with your TPT finances.

To continue our money series, I am diving into the importance of keeping your business finances separated from your personal, how to set up and maintain your business budget, and the importance of keeping your finances organized to stay profitable. Be sure to check out the first episode in this series to hear more about managing your money!

01:15 - The importance of separating your personal and business finances

03:56 - How to use a budget to get your business finances in order

06:20 - Guidelines for what to pay yourself and how much to save for taxes

09:02 - My top recommendation for tools to use for business bookkeeping

11:30 - Why you should always keep money in your business account
Get one month of bookkeeping free with Bench Accounting - affiliate link
For all resources, head to the show notes: https://kristendoyle.co/episode48

Check out my Everything Page at https://kristendoyle.co/everything

47. Managing your Money as a TPT Seller [Money Series] May 16, 2023

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Do you ever feel like you can't afford something you want to invest in for your business, or do you need help to make ends meet with your TPT income and teaching salary? You're not alone! This episode will break it down for you.

When you think about your business finances, your first thought is probably wondering how much to spend on ads or how much you should pay yourself. But the first step to achieving financial success is actually to get your personal finances in order before tackling your business finances.

In today's episode, we are kicking off our money series by getting your personal finances under control. I'm diving into why it's critical to tackle your personal finances first, how to create a budget that prepares you for the high and low seasons, how to tackle paying off debt, and when is the best time to start investing for the future.

00:39 - The first step to financial success in your business

03:10 - How to create a budget to prepare for all seasons in your business

06:59 - The importance of paying off debt first

08:35 - When to start investing your money for retirement and future goals

For all resources, head to the show notes: https://kristendoyle.co/episode47

Check out my Everything Page at https://kristendoyle.co/everything

46. Unleash the Power of TPT Data to Drive Your Sales with Jarrett Vaucher May 09, 2023

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I'm bringing back a guest speaker by popular request! Jarrett Vaucher is joining me for the second time on the podcast. We are covering the most critical topics regarding using TPT Data to make decisions.
Our guest Jarrett created Your Data Playbook, which helps TPT sellers understand and use our data to drive strategy and results for growing our TPT stores. He loves helping TPT sellers understand how to use data as a strategic tool to develop and optimize their stores.
In today's episode, we discuss specific ways to use your TPT data to drive your decision-making and increase your sales. Jarrett explains how to price TPT items using data-driven decisions and shares all about the brand-new Your Data Playbook keyword research tool for TPT Data!
02:50 - Jarret shares how to use TPT data to increase sales and make data-driven decisions
06:38 - How to know when to raise your TPT product's prices and when to make adjustments to your existing products
15:47 - The opportunity to implement seasonal pricing within your TPT Store
25:12 - Your Data Playbook’s brand new Keyword research tool and how we can use it to grow our TPT businesses
Check out Your Data Playbook - affiliate link

For all resources, head to the show notes: https://kristendoyle.co/episode46

Check out my Everything Page at https://kristendoyle.co/everything

45. 5 TPT SEO Myths That Are Wasting Your Time May 02, 2023

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Do you need help knowing what to believe regarding all the TPT SEO Myths? It can be hard to differentiate which SEO practices will help as a TPT seller and which will only waste your time and energy!

SEO is my area of expertise, and I'm here to debunk some of the most common myths circulating the TPT world and break down what you need to know about each. We don't need to waste more time on unnecessary SEO tactics that won't benefit your TPT store.

In this episode, I'm debunking five common TPT SEO myths, sharing why these tactics will not improve your TPT SEO, and how to avoid these common mistakes as a TPT seller. After this episode, you will confidently know which myths to ignore and save yourself time!

00:58 - The effect of adding keywords to file names

03:39 - What does changing the metadata on your PDF files actually do?

04:46 - The truth about TPT Store categories and SEO Keywords

06:24 - Best practices for changing your product titles on TPT
For all resources, head to the show notes: https://kristendoyle.co/episode45

Check out my Everything Page at https://kristendoyle.co/everything

44. Time Management for TPT Sellers: Your Key to Juggling it All Apr 25, 2023

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As a TPT Seller, the right time management tips can make or break your daily success in juggling all the hats you wear. It's critical to have simple ways to save time in your business because we could all use more hours in the day.

To successfully juggle it all, you must have planned ahead of time to make the most of the time you have, and I'm sharing the exact time-saving hacks I use in my own business to get more done!

In this episode, I'm sharing my top four tips for saving time as a busy TPT seller, how to apply these tips based on your specific business season, and how to make the most of the time you have.

00:58 - The importance of focusing on needle-moving tasks

02:37 - How to evaluate which marketing strategies are creating the most ROI

04:42 - Using moments of waiting to complete simple tasks during busy days

05:12 - How to put templates and SOPs in place to save time and mental energy

For all resources, head to the show notes: https://kristendoyle.co/episode44

Check out my Everything Page at https://kristendoyle.co/everything

43. Why Pinterest is Still Relevant for TPT Sellers Today with Kate Ahl Apr 18, 2023

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Have you wondered if Pinterest is even worth your time as a TPT Seller? This episode will cover all you need to know about how Pinterest works in 2023!

Today’s guest is Kate Ahl, the owner of Simple Pin Media, and she has nearly ten years of supporting clients with Pinterest for their businesses. Kate loves teaching others how to add Pinterest to their marketing strategy to see long-term growth without feeling overwhelmed.
In today’s episode, Kate shares why Pinterest is worth our time in 2023, how to approach your marketing efforts as a TPT seller on Pinterest, the mindset shift needed to see success when using Pinterest, and what you need to know about the need to create new pins.
02:16 - Kate shares how she got started with Pinterest Marketing

04:17 - Why Pinterest is worth your time in 2023 as a marketing tool

9:35 - Tips for using Pinterest to see results as a TPT Seller

15:45 - What you need to know about creating fresh pins

17:47 - The mindset shift needed when approaching Pinterest as a marketing tool
20:56 - Everything you need to know about Pinterest Ads
For all resources, head to the show notes: https://kristendoyle.co/episode43

Check out my Everything Page at https://kristendoyle.co/everything

42. Adding Lead Magnets to Your Site and Managing Multiple Lead Magnets [Email Series] Apr 11, 2023

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Do you need help with managing multiple lead magnets in your TPT business? I'm sharing a four-step process for managing multiple email opt-ins for your list.
Most teacher sellers have more lead magnets than other types of online business owners. As you may have already figured out, it can very quickly become overwhelming to try and balance them all. In today’s episode, I’ve got you covered with a four-step process to help you manage multiple lead magnets effectively.
Plus, we'll dive into why generic email marketing advice just doesn’t cut it for teacher sellers and how to prioritize which lead magnets to promote so you can focus on the ones that will give you the best return on investment. Tune in to take control of your multiple lead magnets and streamline your email marketing strategy! 🚀

01:20 - Why typical email marketing advice isn’t ideal for teacher sellers

02:05 - How to evaluate and determine your most effective lead magnets

04:07 - The purpose of identifying your primary focus for your lead magnets

05:09 - The difference between primary and secondary lead magnets
For all resources, head to the show notes: https://kristendoyle.co/episode42
Get the free email marketing episode playlist: https://kristendoyle.co/free-email-marketing-playlist/

Check out my Everything Page at https://kristendoyle.co/everything

41. From Writer's Block to Inbox Gold: Email Marketing with Kate Doster [Email Series] Apr 04, 2023

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Are you tired of staring at a blank screen with a blinking cursor when it's time to write your emails? I've got you covered with this episode as we dive into how to take your email marketing to the next level.
Today's guest is Kate Doster, the creator of the Love Your List 2.0 Email Marketing Mega Course and an all-around email marketing expert! Kate's approach is different from the usual "bro-tactics". Instead, her approach focuses on building trust and connection with her email list subscribers.
In our conversation, Kate shares her best advice for beating writer's block, building an authentic connection and trust with your audience, converting your subscribers into paying customers, and learning how to apply your real-life teaching experience to your emails.
04:07 - How to know what to write in your email marketing content
10:58 - Tips for building trust and creating authentic connections with email subscribers
17:44 - Kate shares her best tips for beating writer’s block when it comes to email marketing
24:00 - How to get email subscribers to convert into paying customers
32:15 - Kate answers my rapid-fire email marketing questions
For all resources, head to the show notes: https://kristendoyle.co/episode41
Get the email marketing episode playlist: https://kristendoyle.co/free-email-marketing-playlist/

Check out my Everything Page at https://kristendoyle.co/everything

40. Start an Email List in 3 Steps [Email Series] Mar 28, 2023

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Are you ready to start an email list for your TPT business but need help figuring out where to start? I'm breaking it down into three simple steps to start without feeling overwhelmed!

As we all know, social media algorithms are constantly changing, and TPT needs to give us a way to contact our buyers. Creating an email list is essential for having a way to reach our audiences.

In today's episode, we are diving into the three simple steps for starting your email list, how to choose your email marketing provider, how to select your opt-in lead magnet, the best ways to promote your lead magnet, and a step-by-step walkthrough of getting your opt-in to your email list.
00:40 - The Power of email marketing as a TPT Seller

01:28 - What to look for when choosing email providers

04:34 - How to build a lead magnet that attracts the right audience

06:01 - The best ways to share your lead magnet to grow your email list

07:44 - How to deliver your lead magnet to subscribers using ConvertKit and Flodesk

For all resources, head to the show notes: https://kristendoyle.co/episode40
Get the email marketing episode playlist: https://kristendoyle.co/free-email-marketing-playlist/

Check out my Everything Page at https://kristendoyle.co/everything

39. Spring Cleaning for Your Website Mar 21, 2023

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In many ways, as a TPT Seller, your website acts as your digital classroom. Just like our real classrooms, we need to dedicate time to giving it a thorough cleaning. What better time to do this than the season of renewal…spring! So, let’s do some spring cleaning, website style, and get our websites organized and decluttered.
To keep your space tidy and your visitors engaged, you need to keep it fresh, organized, and up to date. By taking action in advance, you can be confident that your website and your visitors are safe.
In this episode, I'll cover everything you need to know about website spring cleaning, from decluttering to organizing, and even checking up on your website's security. After following these simple steps, you'll be off to a fresh start!
01:11 - The importance of decluttering your website to improve your website's load time and boost security
02:29 - How to use URL redirections when deleting old content and webpages
04:51 - The biggest culprit for confusing navigation on most TPT websites
06:02 - How to keep your website's security effective and up to date
Sign up for my WordPress Care Plan.

For all resources, head to the show notes: https://kristendoyle.co/episode39

Check out my Everything Page at https://kristendoyle.co/everything

38. Formatting Blog Posts for Better SEO & Readability Mar 14, 2023

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As TPT Sellers, the ultimate goal is to attract more visitors and potential customers to our website, but how can we do it? By learning to use SEO best practices with our blog formatting strategy!
When using good SEO, it’s like waving a magic wand to get more people to visit your website or your blog posts on their own, just from a search. Without it, your website is like a needle in a haystack…hard to find, and easy to forget!
In today’s episode, you’ll learn all about why SEO is critical to your visibility, the six steps for formatting your blog posts for better SEO and readability, how to find the right keywords for your content, and the most important factor of getting your content seen by potential customers.
01:32 - How to capture visitor's attention in 2023
02:31 - The critical steps of outlining your blog posts for SEO purposes
04:28 - Tools to find relevant keywords to use in your blog formatting
06:45 - What makes a blog post engaging and captivating
07:27 - Tips when using AI tools in your blog writing process
Join SEO for Teacher Authors
For all resources, head to the show notes: https://kristendoyle.co/episode38

Check out my Everything Page at https://kristendoyle.co/everything

37. Lynda Williams' Journey to TPT Success with Website and TPT SEO Mar 07, 2023

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How can working on TPT SEO grow your teacher seller business and your website traffic? Our guest Linda Williams is sharing how even someone who isn't a digital native can excel when tweaking key components of her SEO practices.
Today's guest is Linda Williams, the owner of Teaching Science with Linda R Williams. Linda has been a teacher for over 34 years, and she's been selling science resources on TPT since 2013. Linda has grown her TPT business by learning and implementing SEO strategies.
In today's episode, Linda shares what she learned from taking SEO for Teacher Authors, how she's using SEO to grow her TPT business and her website traffic, what she is doing to optimize her products on TPT, how to optimize your website and the benefits that she's seen from improving her SEO over the years.
02:53 - Linda shares how she uses SEO for her TPT business and website
04:11 - The changes you can make to improve TPT SEO
11:37 - How to approach SEO for Google and your website traffic
13:31 - The go-to SEO plugins for WordPress blogs
21:44 - Answering the big question - Where’s the best place to drive traffic to as a TPT seller?
SEO for Teacher Authors
For all resources, head to the show notes: https://kristendoyle.co/episode37

Check out my Everything Page at https://kristendoyle.co/everything

Bonus Episode: My Thoughts on IXL Acquiring TPT Mar 03, 2023

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In this bonus episode of the Savvy Teacher Seller podcast, I'm getting real about the recent acquisition of TeachersPayTeachers by IXL and how it's been causing stress within the teacher seller community (myself included). As a fellow teacher seller, I understand how unsettling this news can be, but I want to provide some reassurance and perspective on the situation.

We talk about the three possible scenarios that may arise from the acquisition, and share our thoughts on how we can best cope with the changes that may come. Tune in for some honest conversation and practical advice on how to navigate this uncertain time as a teacher seller.

➡ Press release about IXL acquiring TPT
➡ TPT Forum thread about the acquisition with Amy's comment sharing words from IXL's CEO
➡ Register for the TPT Town Hall on Monday 3/6
Join the Profit Booster Bootcamp - happening March 12-15 with a welcome party on March 11!

Check out my Everything Page at https://kristendoyle.co/everything

36. The Top 3 Data Points to Track in Your TPT Dashboard Feb 28, 2023

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How can you make sense of your TPT dashboard and use the information to increase your earnings? There are certain data points that you should be focusing on, and I’m breaking them down for you inside this episode.
This data can make or break your TPT business, so it's time to stop resisting the numbers and learn how to use the information to make the best data-driven decisions! There are three metrics in particular that I'm zoning in on today. You'll also hear how to adjust your strategies based on your metrics, and the most essential way to evaluate your TPT business’ progress.
After listening to today's episode, you'll know exactly what to focus on when reviewing your TPT data. Your action step for this week is to review your TPT Dashboard, focusing on these 3 data points. Identifying where you can make improvements is the first step towards making exciting changes in your business. You never know...you just might find that analyzing your data can be fun!
00:47 - The purpose of page views and data changes to look out for
03:08 - How to understand your TPT conversion rate
05:49 - The essential metric to understand when making TPT decisions
07:09 - How to use your TPT metrics to make data-driven decisions
Register for the Profit Booster Bootcamp!
For all resources, head to the show notes: https://kristendoyle.co/episode36

Check out my Everything Page at https://kristendoyle.co/everything

35. Teacher Seller Story: How Melissa Martinez Scales Her Store Working Only a Few Hours a Day Feb 21, 2023

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Are you constantly running out of time, trying to juggle motherhood and your TPT business? You're not alone! But, the good news is that it's possible to achieve a balance that you feel good about, and today's episode is about how one teacher seller is making it all happen.
Today's guest is Melissa Martinez, the owner of That One Cheerful Classroom. Melissa started as an upper elementary teacher and is now a work-from-home mom, but only works a few hours a day. When she started taking her TPT store more seriously, she learned a lot about using her data to drive decision-making and leverage SEO to grow her sales.
It can be challenging to balance your time between TPT and caring for your kids or between TPT and working full-time as a teacher! But Melissa shares how she can grow her business, be a present mom, and only work 2-3 hours per day.
In this episode, you'll hear Melissa share how she fell into TPT, what made her leap into her TPT business full-time, and how she learned to use her audience's feedback to inform her business decisions.
01:50 - Melissa’s journey from teacher to full-time TPT seller and stay-at-home mom
05:58 - How she prioritizes her time as a teacher seller with limited time
07:45 - The power of tapping into your audience to know where to focus your efforts
21:41 - The most significant benefits of taking the Profit Booster Bootcamp four times
For all resources, head to the show notes: https://kristendoyle.co/episode35

Check out my Everything Page at https://kristendoyle.co/everything

34. Teacher Seller Story: How Keira Lebrón uses Data & SEO to Grow Her Spanish TPT Store Feb 14, 2023

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We all know how important data and SEO are to our business growth, but it's always fascinating to hear firsthand how a fellow teacher seller is finding success! Our guest Keira is sharing how she utilizes her TPT store data to grow her Spanish TPT store.

The best part of Keira's journey is that she has seen massive growth by focusing on her existing products rather than constantly creating many new ones. Keira Lebrón has been selling on TPT since 2017, supporting middle and high school Spanish language arts teachers. She has found what works best for growth and how to cater to two different audiences.

In today's episode, Keira shares how she uses data to improve her existing products, how to use the more important data metrics to grow on TPT, and how she's been able to increase her sales with her strategies, all while she is a full time public high school teacher.

2:06 - Keira shares how she got started with TPT

5:34 - How Keira's investments in her education helped her grow

7:22 - The most important metrics to look at when analyzing your TPT store data

12:58 - How to approach SEO when targeting multiple TPT audiences in various languages

17:54 - Finding the balance between SEO friendly and being authentic to your audience

For all resources, head to the show notes: https://kristendoyle.co/episode34

Check out my Everything Page at https://kristendoyle.co/everything

33. PDFs, JPEGs, & Videos, oh my! Which Type of Preview is Best for Your TPT Products? Feb 07, 2023

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Do you need help choosing which TPT preview is best for your products? Why are previews so important, and how much time should you put into them? These are common questions among TPT sellers, for a good reason!
As you've probably heard, your product preview is one of the most important parts of your listings. Data shows that customers are 60% more likely to purchase a product with a TPT preview than without, and that's not even factoring in using the optimal type.
I'm diving into the three types of TPT preview options, how to determine which option is the best fit for each product in your store, and examples of resources for all three types.
After listening to today's episode, you'll know the importance of using TPT previews and how to choose the best option. Your action step for this week is to ensure your current resources have previews and are the best preview type for that item.
00:36 - Why TPT previews are an essential element of your product listings
01:17 - The three types of TPT previews
01:40 - What video previews are, and when they should be used
03:31 - When to use PDF previews and best practices when using them
05:12 - How to use single image previews effectively and when to avoid them
For all resources, head to the show notes: https://kristendoyle.co/episode33

Check out my Everything Page at https://kristendoyle.co/everything

32: Lessons Learned from Factory Resetting My MacBook Jan 31, 2023

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What's your worst nightmare as a TPT seller? Losing everything on your computer is probably at the top of your list! I learned the hard way when I had to factory reset my Macbook, and I'm here to share my lessons.
This mishap was a seriously stressful experience, with many moving pieces. But it also taught me some valuable lessons I want to share with you to help you avoid this in the future!
By putting these best practices in place now, you'll never have to stress about the nightmare of the factory reset and risk losing all of your TPT business materials.
1:16 - What led me to factory reset my Macbook
3:32 - The importance of regularly backing up your computer and utilizing cloud storage
6:19 - How to keep your computer decluttered and organized
10:29 - The power of being proactive to avoid factory resetting your computer
For all resources, head to the show notes: https://kristendoyle.co/episode32

Check out my Everything Page at https://kristendoyle.co/everything

31. 20 Chrome Extensions for Teacher Sellers Jan 24, 2023

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Are you tired of wasting time and feeling like there's not enough hours in the day to get everything done? I'm raising my hand with you! That's why today I’m sharing my Top 20 Google Chrome extensions for TPT sellers (and really any online entrepreneurs).

Believe it or not, something as simple as a Chrome extension can really help you save time, increase productivity, and generally make your TPT life so much easier. And we can all use as much "easy" as we can get!

Now, push play and discover the best Chrome extensions for TPT sellers so that you can start working smarter, instead of harder, in your TPT business.

00:43 - The purpose of Google Chrome Extensions for TPT sellers

1:26 - My top 20 Google Chrome extensions for Teacher Sellers

7:47 - Project Management Chrome Extension Options

11:47 - My top tip for implementing Google Chrome Extensions into your TPT business
For all resources, head to the show notes: https://kristendoyle.co/episode31

Check out my Everything Page at https://kristendoyle.co/everything

30. How to Use Chrome's Multiple Profiles as a Teacher Seller Jan 17, 2023

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Do you need help to keep your personal and business life separated? Today I am talking about a super helpful tool that can help you streamline and organize your business and personal life, and that is using the Chrome multiple profiles available in the Google Chrome browser.
If you are like many teacher sellers, you probably use Google Chrome as your go-to web browser for both personal and professional purposes. If you don't, I highly recommend trying it out. No matter which browser you use, projects can quickly get overwhelming when juggling multiple tasks in any capacity!
By implementing multiple chrome profiles, you can easily access all the different tabs, extensions, and passwords you have to manage for each specific business area. My Chrome profiles saved me a ton of time and headache this month when I factory reset my computer.
You'll learn what Chrome profiles are, how to access them, how to implement them into your TPT business and personal life, and how I've used them to save time and energy in my own life.
1:27 What is a Chrome Profile?
2:07 How to set up and use multiple Chrome profiles
3:01 Things to consider when sharing Chrome profile with others
3:33 The process of switching between your multiple Chrome profiles
6:43 Recommendation for using Chrome profiles as a TPT business owner
For all resources, head to the show notes: https://kristendoyle.co/episode30

Check out my Everything Page at https://kristendoyle.co/everything

29. 3 Free AI Tools for Digital Creators & How to Use Them Jan 10, 2023

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What's something that all of us teacher sellers have in common? We're busy, busy, busy! If you love learning new ways to streamline your business and save you time, then I have a feeling you'll be all ears for today's episode. I'm sharing all about how you can use AI, or artificial intelligence, to get more done in less time.
Many of these AI tools are beginning to gain traction, and for good reason. They can be used to help with customer service, social media content, podcasting, TPT product listings, blog posts, and more. In fact, you might be surprised to know that I used AI to help generate this very podcast episode!
I'm zoning in on three specific AI tools for teacher sellers. You'll hear what they do really well, where there are gaps, and what to know before getting started.
3:30 Four things that AI tools for teacher sellers can do really well
7:44 A Chat GPT trick to use for achieving the right tone in your copy
8:15 The big thing that I'm rating AI tools as "just okay" at (for now, at least!)
10:37 Areas where AI tools still need a lot of improvement
11:20 Negative SEO effects of using AI, and my recommendation to overcome them
For all resources, head to the show notes: https://kristendoyle.co/episode29

Check out my Everything Page at https://kristendoyle.co/everything

28. 23 TPT Seller Tips for 2023 Jan 03, 2023

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This is our first episode of 2023, and we're kicking things off with a collection of 23 TPT seller tips. This list includes some of my best pieces of advice, as well as words of wisdom straight from the mouths of teacher sellers like you.
These TPT seller tips are for both new and veteran teachers, and include a lot of things that I wish I knew from the very beginning of my seller journey. They range from the importance of taking holidays off, to how to know when to unfollow certain TPT sellers on social media, to why you should start an email list, and everything in between.
You'll even hear two tips from my own children that definitely apply to our businesses! I hope this list gives you the inspiration you need to get out there and make 2023 your best year yet.
After listening, I challenge you to choose two of these TPT seller tips to put into motion right away. What will your action steps be? Send me a message on Instagram @kristendoyle.co to let me know so that I can cheer you on!
1:40 Why you should set social media boundaries, and how to do that
4:27 A tip for what you can do now to help with any future hires you make in your business
7:42 Helpful TPT seller tips from fellow teacher authors
11:15 The importance of finishing your resources, and what you can do to make that easier
13:31 Why you should invest in your business, and the two types of things to invest in
17:07 What it means to diversify your income, and ideas for how you can do that
For all resources, head to the show notes: https://kristendoyle.co/episode28

Check out my Everything Page at https://kristendoyle.co/everything

27. Google Drive & Gmail Organization Tips to Help You Start Fresh in 2023 with Dara Sklar Dec 27, 2022

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When you open your gmail inbox, do you feel an immediate rush of overwhelm? Would you be embarrassed for someone to see the inside of your Google Drive? If you answered yes, then today's episode just might change your life!
I often describe my inbox as a dumpster fire. Even when I take the time to get it organized, and get rid of unwanted emails, I can never seem to actually keep it that way. I know that so many other teacher sellers feel the same way. That's why I was so excited to have today's guest, Dara Sklar, on the podcast. Dara is here to help us take on our Google Drive and Gmail organization.
You're going to love all the tips that Dara shares in today's episode because they are simple and will save you so much time in the future.
6:04 What you need to know about Gmail organization, including how to get your inbox to zero in minutes
12:50 One suggestion for TPT sellers to decrease the comparison game and have less junk in your inbox
22:14 Dara’s best tips for keeping your Google Drive organized (and your files safe!)
27:50 Why it’s more important to name a file than to have a perfect virtual filing system
38:49 How to prioritize where to start, and what to focus on, with your Google Drive and Gmail organization
41:10 Rapid fire Q&A for Dara
For all resources, head to the show notes: https://kristendoyle.co/episode27

Check out my Everything Page at https://kristendoyle.co/everything

26. TPT Store Audit with Erin Waters from School of Sellers Dec 20, 2022

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Do you ever wish that you could get honest feedback about your TPT store from an experienced teacher seller? A store audit may be just what you need! You'll get to learn exactly what a store audit looks like in today's special episode.
This is a unique episode because it's originally from the School of Sellers podcast, hosted by Erin Waters. It's a store audit that Erin did for TPT seller, Jennifer Darrell from La Profesora Inspiradora. Erin and I used to do live store audits together on Clubhouse, and we always had so much fun taking a close look at someone's store and giving them helpful feedback.
It's so important to ensure that your store is cohesive, true to you, and representative of what you want to be known for. Erin is looking at these things and more during this store audit. Her and Jennifer talk about decisions that go into updating products, how elements such as colors and fonts can make a big impact on listings, and how to attract the right-fit buyers.
5:35 Erin does a walkthrough of Jennifer’s branding to kick off the store audit
11:40 An important way to stand out among competitors on TpT
13:25 Jennifer and Erin talk through whether you should spend more of your time updating and optimizing or creating new projects
19:54 Reflecting on whether or not your TpT store is representative of what you want to be known for
24:00 Erin clicks through one of Jennifer’s product to audit the customer’s journey
For all resources, head to the show notes: https://kristendoyle.co/episode26

Check out my Everything Page at https://kristendoyle.co/everything

25. Creating a Top Notch Customer Experience [Selling on Your Site Series] Dec 13, 2022

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Today's episode is part three in our "selling on your site" podcast series. In episode 23, I shared what to consider before taking the leap in opening your website store. Then, in episode 24, Katherine Tucker joined me for a discussion all about the ins and outs of sales tax for teacher sellers.
Now that you know about starting your website store, and how to handle sales tax, let's move on to the next big question of, How do you create an amazing customer experience in your website store?
When selling on your own site, one of the most important things to consider is how you can be sure that customers feel comfortable purchasing from you. When you have a website store, you don't have the reputation of a well-known marketplace that buyers already know and trust. You're asking people to get out their credit cards, so let's do everything possible to set up your site in a way that makes browsers confident about hitting that purchase button.
2:57 What you can do to make the browsing and searching experience incredible for your buyer when they arrive on your site
5:04 The importance of making it super easy for a buyer to find their cart, and having a crystal clear checkout page
9:40 Two things that buyers need after purchasing, and how to achieve this easily
12:50 My recommendations on where to host your downloadable files
15:48 How to handle FAQs and support
Sign up for a VIP design day here!

For all resources, head to the show notes: https://kristendoyle.co/episode25

Check out my Everything Page at https://kristendoyle.co/everything

24. Sales Taxes for Teacher Sellers with Katherine Tucker [Selling on Your Site Series] Dec 06, 2022

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More and more teacher sellers are beginning to expand their offerings by opening website stores, selling physical products, or creating courses and memberships. If you fall into this category, there’s a very important topic that you need to know about - sales tax for teacher sellers.
We need to know the ins and outs of sales tax so that we can ensure we’re doing what’s necessary to keep our business in compliance with the laws around sales tax. This can be kind of a scary topic, so I’ve brought in sales tax expert, Katherine Tucker.
Katherine Tucker is giving us all kinds of crucial information on sales tax for teacher sellers. She’s diving into all the important details like when we should start worrying about sales tax, what to do if we find that we need to be collecting sales tax, and most importantly…what in the world do we do if we discover that we should have started collecting sales tax a long time ago?
3:40 When teacher authors need to start worrying about sales tax
6:20 What Nexus is, and what it means for you as a teacher seller
11:39 What to do if you find out that you have Nexus in your state, plus tools you can use to stay sales tax compliance
21:52 Advice on what to do if you already have a store, course, or membership and haven’t been doing anything with sales tax yet
24:10 The first step you should be taking if you want to open up a website store and are concerned about sales tax
For all resources, head to the show notes: https://kristendoyle.co/episode24

Check out my Everything Page at https://kristendoyle.co/everything

23. 6 Things to Consider Before Opening a Website Store [Selling On Your Site] Nov 29, 2022

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Have you ever considered opening a website store as a way to diversify your income and sell your resources somewhere other than TPT? This has been a hot topic among teacher sellers lately, and for good reason! Opening a store on your own website can be a super smart business strategy, and one that many sellers have found success with.
However, there are lots of things to consider before taking the leap on opening your website store. You have to think about things like the tech, the ongoing maintenance, and how to actually get customers onto your site. I want to make sure that you have all the information you need before taking this step. That's why today marks the beginning of a new series all about selling on your site.
This episode will walk you through six important things to consider before opening your website store. After listening you'll have a better idea of whether or not it's something you want to take on at this time. If you already have a website store, I'm sharing some important things for you to know as well!
Be sure to come back for the next episode in this series, where Katherine Tucker will share all about what teacher authors need to know about sales tax when it comes to a website store.
1:04 How to know if you’re ready to start your website store (it may not be what you think!)
3:30 What kind of ongoing maintenance to expect for your shop
4:36 One huge difference between selling on your site and on TPT
6:29 3 ways to consistently drive traffic to your own website store
8:46 Top things to make decisions about when you get started on your website store
For the transcript, resources, and show notes, head here: https://kristendoyle.co/episode23

Check out my Everything Page at https://kristendoyle.co/everything

22. Choosing the Best Opt In Freebie for Email List Building [Email Series] Nov 22, 2022

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The last couple of episodes have been a part of a special email marketing series, and today marks the third and final episode in this series!
In case you missed the first two, episode 20 was all about making the most of your email marketing, and episode 21 focused on the difference between a free resource library and individual opt-ins. By now we know the why of email marketing, and the importance of email list building, so let’s dive a little deeper into the how.
Inside the finale of this email marketing series, I’m answering a question that I know is a popular one in the TPT seller community - How do you go about choosing the right opt in freebie?
Creating the right opt in freebie takes a lot of thought and consideration. For example, you don’t want to create a generic opt-in that almost anyone could use. Instead, you want to create one that will attract your ideal customers. This is a big mistake I’ve made in the past (among others!).
Luckily, I’ve made these mistakes so that you don’t have to. I’m sharing my best tips for how to choose an opt-in freebie that attracts your ideal email subscribers, and ideally, future customers!
1:05 The difference between primary opt ins vs. secondary opt ins
2:25 Three mistakes that I’ve made during the stages of my email list building
6:02 The importance of making your opt in freebies relevant to your primary niche
6:35 Why limiting who your freebie is for will be better for your email list in the long run
For the transcript and show notes, head here: https://kristendoyle.co/episode22

Check out my Everything Page at https://kristendoyle.co/everything

21. Free Resource Library vs. Individual Opt-ins [Email Series] Nov 15, 2022

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There are lots of effective ways to build your email list, but what’s the best way for you? Two of the top list-building methods are to use a free resource library or to create an individual opt in.
If you’re wondering which of the two you should go with, the truth is, there are pros and cons to each of these strategies! You are the only one who can decide which fits your business needs the best. 🙌🏼
While I can’t choose for you, I’m here to guide you through the decision making process. In part two of our email marketing series, I’m sharing the pluses and minuses of a free resource library and individual free opt ins.
Regardless of which road you take, they both lead to the same destination…more email subscribers. Once you have people on your email list, you’ll be able to nurture them, support them, and gain their trust - which can ultimately lead to more sales.
If you’re enjoying this email marketing series, be sure to check out the next episode where you’ll learn all about choosing your primary opt in freebie for your audience.
00:55 The purpose and benefits of email marketing
2:19 What a free resource library is vs. individual free opt-ins
4:03 Pros and cons for having a free resource library
6:52 Pros and cons for using individual opt-ins
10:54 My recommendation of what to use if you’re focused on email marketing and business growth
Grab my Free Resource Library Template for Elementor!
For the transcript and show notes, head here: https://kristendoyle.co/episode21

Check out my Everything Page at https://kristendoyle.co/everything

20. Making the Most of Your Email Marketing with Melissa Seideman [Email Series] Nov 08, 2022

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How confident are you in your email marketing methods? If you’ve been a TPT seller for awhile, then you’ve likely heard about how important email marketing really is. It’s a platform that can be leveraged to build relationships with your ideal customers, and ultimately increase your sales. To put it simply, email should be at the top of your list of marketing priorities.
Sometimes, however, we aren’t utilizing it as much as we could be and it just feels like yet another thing that you have to do each week. Or maybe, you’re so overwhelmed by it that you aren’t using it at all. Melissa Seideman is here today to turn things around and help you finally find success with email marketing.
Melissa is an expert in email marketing for teacher authors and is answering your burning questions like, How often should you email your list? Is it okay to have multiple links in the same email? What’s a good way to leverage a sudden influx of subscribers on your list?
And of course I’m asking Melissa the big question - How do you get subscribers to actually open your emails and click on your links?!
This conversation is full of so many helpful takeaways. By the end, you just may find yourself excited to go write that next email! Tune in next week for part 2 of our email series.
2:44 What sellers should be looking for when choosing an email platform, plus Melissa’s top recommendations
7:07 Recommendations for sellers who want to start an email list but don’t have a website
8:24 Melissa’s best tips on effective email marketing for teacher authors
11:08 How to convert emails into sales [Melissa’s rule of 3]
14:50 What to write in your emails when you feel like you have nothing to say
19:44 Melissa answers rapid fire questions from teacher sellers like you!
For the transcript and show notes, head here: https://kristendoyle.co/episode20

Check out my Everything Page at https://kristendoyle.co/everything

19. Let's Talk Facebook Ads for TPT Sellers with Amanda Kuchlenz Nov 01, 2022

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If you know me, then you know that I am all about growing your business with passive income strategies and organic marketing, such as SEO. However, there’s an exception to every rule! Running Facebook ads are my exception.
My friend and marketing strategist, Amanda Kuchlenz, joins me today to do a deep dive into Facebook ads for TPT sellers. Whether you’ve run ads before, or you have yet to take that step, you’re going to love this conversation because she covers tips for both. Amanda has a special way of simplifying Facebook ads no matter your experience level or budget!
As TPT sellers, we have a leg up when it comes to Facebook ads compared to other niches in the online space. Specifically, we typically don’t have to spend much money to get a great return! You can use Facebook ads to drive traffic straight to your TPT products, to build your email list (even if you don’t have a website!), or to simply to build awareness around you and your brand. Amanda will go into each of these in today’s episode.
3:15 Why TPT sellers should be running Facebook ads to your stores

5:26 How much less Facebook ads for TPT sellers cost compared to other niches

6:28 The types of campaigns that TPT sellers should be using

10:28 Amanda’s best tips for running Facebook ads for TPT sellers (for beginner and advanced sellers!)

15:46 How a lead page ad is different than other ads, and how much you can expect to spend

23:48 The types of TPT products that are best to run ads to
For the transcript and show notes, head here: https://kristendoyle.co/episode19

Check out my Everything Page at https://kristendoyle.co/everything

18. How to Maintain Your WordPress Website Oct 25, 2022

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Are you a teacher seller with a WordPress website? If you are, or are thinking about creating one, I’ve got some important advice for you! Launching a website is a lot of work, and I don’t want you to ever experience the total panic that will ensue if something happens to it.
The scary reality is that lots of unfortunate things can happen to your website that we want to avoid. It could be a beautiful blog post that completely disappears, or a plugin that stops working, or even worse…being hacked! This is why it’s so important that you keep up with proper WordPress website maintenance.
There are many things that you can do to ensure that security is in place and your site is running smoothly day to day. Tune in to this episode of The Savvy Teacher Seller to hear four things that you should be doing for your WordPress website maintenance to avoid any future website emergencies.
If WordPress website maintenance feels super overwhelming to you, or you’re just short on time, you can check out my Worry-Free WordPress Care Plans.

1:08: Why backing up your website every single day is number one on my checklist for WordPress website maintenance

3:09 My recommendation to run updates every week (and the why behind it!)

7:25 Top tips for keeping your website secure, including usernames to avoid

10:40 The importance of having a good quality security plugin

11:30 How to set up downtime monitoring
For a free checklist, transcript, and show notes, head here: https://kristendoyle.co/episode18

Check out my Everything Page at https://kristendoyle.co/everything

17. 3 Signs You Need to Update Your TPT Product… Now! Oct 18, 2022

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If you have been a TPT seller for some time now, then you probably have lots of products that have been in your store for quite awhile. As nice as it would be to create a product one time and never have to touch it again, we all know that’s not the case. If you find yourself wondering whether or not it’s time to update your TPT product, you’ll gain some clarity in today’s episode.

I’ll share three clear signs that you need to update your TPT product ASAP, plus the recommendations I have for making these updates. There are specific things that you can do now to avoid having to constantly make updates in the future.

I’ll bet that you already have some products that come to mind…like the one that make you cringes when you get a notification that someone has purchased it because you know it's so outdated. 😬

Here are your three signs that a product need a glow up:

The product doesn’t have a preview
The product is using trends that are out of date
The sales of a product have decreased

0:40 Why it’s so important that you have a preview for every single product
2:28 What to include in your product previews
3:28 Why you need to ditch the chevron now!
7:00 How you can freshen up your outdated resources
8:24 What you can do today to take action and update your TPT product
For the transcript and show notes, head here: https://kristendoyle.co/episode17

Check out my Everything Page at https://kristendoyle.co/everything

16. Using SEO to Drive Traffic to Your Store & Blog with Jessica Davault Oct 11, 2022

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Your identity goes beyond being a TPT seller. You are teachers, spouses, parents, siblings, and friends. Balancing all of these roles in addition to being a business owner can feel like an impossible task. One thing is for sure. Time is not something that you seem to have an abundance of!
The things that you choose to spend your limited time on is what can make all the difference in your business growth. When it comes to increasing sales in your TPT store, the key is getting more of the right eyes on your resources. The key to doing that even when you’re short on time? Search engine optimization.
Our guest today, Jessica Davault, knows all about using SEO to drive traffic to both her blog and her TPT store. She made a promise to herself that she would only put her precious time and energy towards implementing marketing strategies that will have long-term value…and she found just that with SEO.
Jessica saw results quickly after taking my course, SEO for Teacher Authors. Her blog has grown significantly, and as a result, more traffic is coming to her TPT store. One of the things she loves most about her SEO knowledge is how empowered it makes her feel to understand the “why” behind this strategy.
If you love hearing real numbers like I do, then you’re going to love this conversation with Jessica because she gives us exact numbers in terms of her monthly income growth over one year. Jessica shares all the details about exactly how she is using SEO to drive traffic to her blog and store. Plus, she’s answering a question that I know many of us have…will people still buy your resources if you give away helpful strategy in your blog posts for free?
4:30 How limited time has affected what Jessica focuses on in her business

9:55 Jessica's experience with SEO for Teacher Authors

14:26 Specific results That Jessica has seen from leveraging SEO

21:34 Why your SEO plugin isn’t the end all be all for how you rank in search results

23:23 How to get people from your blog to your TPT products

Learn more about SEO for Teacher Authors: https://seoforteacherauthors.com/
For the transcript and show notes, head here: https://kristendoyle.co/episode16

Check out my Everything Page at https://kristendoyle.co/everything

15. The Power of TPT SEO & Niching Down with Arlene Meckes Oct 04, 2022

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There are lots of options for strategies to market and grow your business, and sometimes it’s difficult to know where to put your time and energy. You want to focus on the things that will actually move your business forward, and it probably comes as no surprise when I tell you that leveraging SEO is one of those things that absolutely will pay off. But don’t just take it from me!

Today I have Arlene Meckes on The Savvy Teacher Seller to share her experience with TPT SEO. Before she discovered SEO, she was putting all of her energy towards product creation. As teacher sellers, you know how that usually plays out, right?

You spend so much time creating and perfecting your resources that when it comes time to list your resource on TPT, you want to quickly throw up a title and description and be done with it. However, in the end, that process is not serving you. If you aren’t optimizing your product listings for search, then how will you get enough eyes on what you’re selling?

When Arlene took my online course, SEO for Teacher Authors, and learned the ins and outs of TPT SEO, everything changed for her. Now her products are showing up in TPT and Google search. As a result, she has made 5x more income in the span of just one year!

If you’re ready to see this kind of change in your store by implementing TPT SEO, be sure to check out SEO for Teacher Authors.

1:23 How Arlene started her store, Twins and Teaching, and how having a specific niche has helped her

5:30 Why Arlene began to focus on TPT SEO, and the changes that she’s seen in her store since taking SEO for Teacher Authors

9:16 Some of the results that Arlene has gotten from working on TPT SEO

11:53 A suggestion on where to start for those of you who are just beginning to work on your SEO

14:04 The importance of focusing on a keyword in your product title vs. something fun and cutesy

Learn more about SEO for Teacher Authors: https://seoforteacherauthors.com/
For the transcript and show notes, head here: https://kristendoyle.co/episode15

Check out my Everything Page at https://kristendoyle.co/everything

14. Selling on TPT Without Social Media Sep 27, 2022

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Where are my introverted teacher sellers? I know there’s many of you out there, and as a result, you may find social media to be extremely draining.

It can be a lot of pressure to run a business that relies on sales, and selling on TPT is no exception. We tend to feel like we have to be cranking out content 24/7 on Instagram in order to bring in new customers. While creating reels, and showing up on Instagram stories every single day may be something that you love, for many sellers it’s quite the opposite.

There’s hope out there for all of us, though! Today I’m talking to someone who has cracked the code on how to be successful at selling on TPT without using social media as a marketing tool. She’s an introvert who has learned to put her energy towards parts of her business that are within her control and that consistently brings in new sales.

Pav took my online course, SEO for Teacher Authors, in 2020. She began putting these SEO strategies in place on her blog and inside her TPT store. Pav is sharing the results she has experienced since making these changes, and how she is now successfully selling on TPT without the pressure of Instagram!

3:10 Pav’s initial experience with pushing her limits on Instagram vs. how she uses it now

7:35 How Pav is driving people to her store (no social media required!)

10:50 Pav shares her results with working intentionally on improving her SEO

17:27 A reminder to focus on what you can control in order to get the best ROI when you’re selling on TPT

For the transcript and show notes, head here: https://kristendoyle.co/episode14

Check out my Everything Page at https://kristendoyle.co/everything

13. From Accidental Entrepreneur to Growing Intentionally with Caroline St. Amour Sep 20, 2022

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TPT sellers, raise your hand if you’ve ever referred to yourself as an "accidental entrepreneur". So many of us can relate to this phrase because most of us didn’t start our TPT stores thinking it would turn into a real business that brings in consistent income.

Maybe you started out because you were a customer on TPT and realized, hey, I can do this! So you decided to start creating resources that would help teachers and students while also making a little extra money to pay for your Starbucks. The next thing you know, you have hundreds of resources in your store, and a legitimate business on your hands.

Our guest today, Caroline St. Amour, is a fellow accidental entrepreneur. She started her TPT store after realizing that there were absolutely no resources for French teachers. When Caroline first opened her store about ten years ago, things were a lot different. With the teacher seller space being much less crowded than it is now, resources sold without needing to worry about things like detailed descriptions, well-designed covers, and pdf previews.

As time went on, Caroline realized that she needed to make some intentional changes in order to grow her business. She took my Profit Booster Bootcamp and learned about how important it was to optimize her product listings. Once she took what she learned and applied it, her views and conversions skyrocketed.

If you want to learn more about my next round of the Profit Booster Bootcamp, where you can learn to get results like Caroline did, you can get all the details here.

3:05 How Caroline first found accidental success with her TPT store

8:35 What Caroline has realized that she should have been doing all along in her TPT store.

9:52 The results that she has seen since she began optimizing her products

16:17 Tips for how to prioritize all the updates to your products

Learn more about my TPT Profit Booster Bootcamp: https://profitboosterbootcamp.com/

For the transcript and show notes, head here: https://kristendoyle.co/episode13

Check out my Everything Page at https://kristendoyle.co/everything

12. 5 Ways to Increase Your TPT Conversion Rate Sep 13, 2022

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If you know me then you know that I could talk about SEO, and how to leverage it for your business, all day long. However, there’s something else that teacher sellers like you really need to be doing in order to maximize your results and boost your sales. Can you guess what it is?

It’s optimizing your product listings for better TPT conversion rates!

You see, SEO will bring traffic to your product listings, but that alone won’t increase your sales. We need to actually convert those browsers into customers.

It comes down to this simple (but super important) equation: Page Views x Conversion Rate x Price = Your Sales. This is why SEO and optimizing your product listings work hand in hand.

So, if you're unsure if you have products that need to be updated for a better TPT conversion rate, where do you start? First, you need to take your emotion out of the equation and look at the product objectively. Then, answer the five questions that I'm sharing in this episode in order to determine whether or not a product needs to be updated. Once you answer these questions, you will have a plan for making your updates so that you can increase your TPT conversion rate as soon as possible.

1:26 The 3 factors you need to look at if you want to increase your sales

2:08 What the average TPT conversation rate is

3:25 5 questions you can ask yourself when it comes to looking at your products to decide which things need to be updated

7:12 Which should you work on first: product listing optimization or SEO optimization?
Sign up for The TPT Profit Booster Bootcamp: https://profitboosterbootcamp.com/

For the transcript, show notes, and a printable version of the 5 questions mentioned, head here: https://kristendoyle.co/episode12

Check out my Everything Page at https://kristendoyle.co/everything

11. How to Deal with Search Algorithm Changes Sep 06, 2022

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You’ve heard me talk again and again about the importance of SEO, and for good reason! A solid SEO strategy can boost you to the top of search results for your resources and products whether you’re on Google, TPT, Amazon, Etsy, or YouTube. The key is understanding the search algorithm for the platform you’re on.

Frustration often occurs when algorithm changes pop up, which has been happening a lot this year on both Google and TPT. As TPT sellers, I know a lot of you are worried about how these changes could affect your business.

With Google and TPT both being the leaders in their industries it’s good to be in the know, so that you can make any necessary tweaks. Thankfully you’ve got SEO nerds like me to help you navigate these algorithm changes! 🤣

In this episode of The Savvy Teacher Seller, I’m diving into why platforms make algorithm changes, what “black hat SEO” is, how you can always make the best experience for your customers and readers by using proven SEO practices, and how to bounce back from negative results of search algorithm changes.

1:01 The true purpose of a search engine, whether it’s Google or TPT

3:46 Why search algorithms change, and how we know an algorithm is changing

4:54 How you can keep algorithm changes from affecting your business too much

7:36 What to do if algorithm changes are negatively affecting your business, and when to expect results
Get on the waitlist for my course, SEO for Teacher Authors.
Register for the TPT Seller Virtual Meetup on September 17, 2022.

For the transcript and show notes, head here: https://kristendoyle.co/episode11

Check out my Everything Page at https://kristendoyle.co/everything

10. WordPress Plugins You Shouldn't Install Aug 30, 2022

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On episode 9 of The Savvy Teacher Seller, I shared my top 5 plugins that you should have on your WordPress site. Yes, certain plugins are a must when it comes to adding functionality to your website. However, the problems begin when you are using too many plugins, or the wrong ones!

Sometimes I work on a client’s website and see that they have 50+ active plugins, and most of them just aren’t necessary. It’s time to Marie Kondo your plugins and get rid of the ones that are not serving you.

I’ll make it easy for you by sharing the WordPress plugins not to install, so that you can delete them as soon as today. You’ll also find that some of your current plugins can do more than you think they can!

If this episode helped you identify which WordPress plugins not to install, and you’ve made a plan for cleaning them up, I want to hear from you! You can send me a message on Instagram @kristendoyle.co.

1:11 The problems that occur when there’s too many plugins, and what to think about before adding any new plugins to your site

3:46 Top WordPress plugins not to install

6:25 Plugins with duplicate functionality

10:17 Various functions that your page builder can do that you don’t need an additional plugin for

11:58 Today’s action step to start getting rid of unnecessary plugins without losing content

For the transcript and show notes, head here: https://kristendoyle.co/episode10.

Check out my Everything Page at https://kristendoyle.co/everything

9. 5 Must-Have Plugins for Every WordPress Site Aug 23, 2022

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One of the most frequently asked questions that I get from TPT sellers is, what are the must-have WordPress plugins that I should have for my website? If you’ve had the same question, then today is your lucky day because I’m answering it in this episode, as well as why the right plugins are so important!

If you have a WordPress website for your teacher seller business, then it’s important to know that you want to keep your site as lightweight as possible. This will ensure that your site runs quickly, and trust me, site speed matters! Did you know that if it takes 10-15 seconds for a page to load on your site, people are almost 200% more likely to leave your site?

So how do you ensure that your WordPress site is functional, while still being lightweight? That’s where plugins come in. Installing the right plugins is crucial, and there’s a few must-have plugins I believe every site should have. Tune in to hear my top 5 must-have WordPress plugins for every site.

If you’d like these plugins installed for you, you can sign up for my WordPress Care Plan!

Be sure to check out next week’s episode to hear which plugins you don’t need, and should get rid of.

0:49 What a plugin actually is

2:13 The 5 types of must-have WordPress plugins every site should have, and specific recommendations

3:38 Why RankMath is one of my must-have WordPress plugins over Yoast for SEO

11:08 Your action step today to ensure you have must-have WordPress plugins installed

For the transcript and show notes, head here: https://kristendoyle.co/episode9.

Check out my Everything Page at https://kristendoyle.co/everything

8. What's Going on with Google Analytics 4? Aug 16, 2022

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Have you heard the buzz around Google Analytics 4? If not, I'm here to fill you in about the recent announcement that was made.

In short, the tracking code that most of our websites use to track analytics is being shut down. Everyone will be required to use the new Google Analytics 4 tracking to track their website data beginning July 1, 2023. Depending on when you're reading this, that date may seem far away. However, there are specific things I recommend that you do now to prepare for this change.

If terms like Google Analytics, tracking, and code sounds like another language to you, I've got you covered. I'm going to walk you through exactly what to do so that you don't lose all of your Google Analytics data when July 2023 rolls around. If you prefer to have me take care of this Google Analytics 4 update for you, head here!

1:03 Why you need Google Analytics for your teacher seller business

3:41 A simple explanation of Universal Analytics vs. Google Analytics 4

5:02 Why I’m recommending that you keep both versions of Google Analytics for now

7:31 Your action step to take today to ensure you have Google Analytics 4 installed

For the transcript and show notes, head here: https://kristendoyle.co/episode8.

Check out my Everything Page at https://kristendoyle.co/everything

7. Boost Your Sales with Featured Testimonials on TPT Aug 09, 2022

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As teacher sellers, we know that things are constantly changing and evolving. One of the latest updates is featured testimonials on TPT. If you’re a words of affirmation girl like I am, you’re going to love this!

Since I’ve been part of the beta for these featured testimonials, I’ve had the opportunity to play around with this new feature for the past few weeks and want to share my thoughts (and excitement) with you.

Featured testimonials on TPT brings a lot of new opportunity for even more conversions on your product listings. In this episode, I’m filling you in on the top things to consider when using featured testimonials so that you can leverage them in the best way possible!

One of the more underrated benefits of these featured testimonials is that it reminds us, as sellers, to focus on the positive reviews we’ve received on our products. If you have a favorite product review that you're highlighting in your store, share it with me on Instagram @kristendoyle.co!

1:08 The criteria used in order to pull good reviews to put in the featured testimonials on TPT

4:43 My recommendations on how to best use featured testimonials on TPT

9:09 One way to track how featured testimonials are affecting your sales and conversion rates

9:42 Your action step for this episode to help you get started with utilizing featured testimonials on TPT in the most effective way

For the transcript and show notes, head here: https://kristendoyle.co/episode7

Check out my Everything Page at https://kristendoyle.co/everything

6. Let's Talk TPT Data with Jarrett Vaucher Aug 02, 2022

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Ya’ll are in for a treat today because this is my very first guest episode! Better yet, we’re talking to someone who loves TPT data just as much as I do.
Jarrett Vaucher is on the show to chat about why TPT data is so incredibly important for growth in your business. When you get into the habit of being intentional about tracking your data, it will allow you to make data-driven decisions that will really move the needle in your business over time. In fact, optimizing what you already have in your store based on TPT data can make a much greater impact than adding new products!
If you are someone who doesn’t pay much attention to your numbers, I think this episode will convince you to start. The truth is, without looking at your TPT data, you have no solid understanding of what’s working in your store and what’s not.
Whether you already track your TPT data closely and consistently or not, you'll walk away with something new to try. Jarrett offers so much helpful advice on the reasoning behind collecting your TPT data, which data you should even be looking at, what to do after gathering data, and his best tips for low traffic sellers. You'll also hear our opinion on raising and/or lowering your prices and why you should be using less competitive keywords on TPT.

3:25 Why Jarrett is so passionate about looking at data for TPT businesses

6:54 The top 3 data points you should be tracking as a TPT seller, and how to know which action to take based on that data

10:27 Why previews are so impactful, and why you should be looking at them closely if you have an underperforming conversion rate

13:25 What to do if you have a low conversion rate, but already have a preview

18:12 Common misnomers around TPT data

20:30 Jarrett answers rapid fire listener questions submitted by teacher sellers like you

For the transcript and show notes, head here: https://kristendoyle.co/episode6

Check out my Everything Page at https://kristendoyle.co/everything

5. 3 Things to do in Your Store Before the TPT Sale Jul 26, 2022

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Time to get ready for back to school season already? Whether we like it or not, it’s right around the corner, and may have even already arrived for some of you!

This means that the back to school rush and TPT sale is coming soon. Let’s go ahead and get our stores ready now so that this season can be a profitable one for your business. If you're unsure of where to start, I'm going to tell you exactly what to do in your store before the TPT sale.

I know how busy you are, so the three main tips I’m going to give you today will be quick, but super effective. In fact, I challenge you to implement what I teach in 30 minutes or less (yes, seriously!).

If you use the advice shared in this episode to prep your store for the sitewide TPT sale, be sure to tag me on Instagram @kristendoyle.co so that I can celebrate you!

1:45 How to look at product titles to ensure it’s using currently trending search terms

2:36 Which specific type of feedback is most effective to use in your product descriptions, and can boost your sales during the TPT sale

5:25 What to do before you lower your price on products that have low conversion rates

8:12 Your action step to take today to prepare your store before the TPT sale

Resources Mentioned:

For the transcript and show notes, head here: https://kristendoyle.co/episode5

Check out my Everything Page at https://kristendoyle.co/everything

4. Using the TPT Note to Followers Jul 19, 2022

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Do you use the TPT note to followers? Like so many other teacher sellers, maybe you feel like there’s no point because it seems like no one opens them anyway.

I used to think the same thing. However, I’ve started using it more consistently and I’m happy to report that it’s paying off in my store! The results aren’t always immediate, but they are there. Not only is it leading to more product sales, but also to new subscribers on my email list.

If you’re wondering how I’ve gotten these results, and how I track the ROI of TPT note to followers, then stick around. I’m filling you in on what works…from how often to send your TPT note to followers, to what you should avoid sending in your notes to followers, and more.
Don’t forget to take what you learn and apply it to your TPT store. If what you try doesn’t convert the first time, then tweak your process and try again until you find what works best with your specific audience.

00:50 Why you may have so many unread note to followers

3:30 What you should (and shouldn’t) be sending to your followers

7:00 Exactly how I know that the TPT note to followers is an effective marketing strategy for my business (and how you can too!)

8:45 You action step for today, and what to do if you get stuck

Resources Mentioned:

For the transcript and show notes, head here: https://kristendoyle.co/episode4

Check out my Everything Page at https://kristendoyle.co/everything

3. Your About Page is Not About You Jul 12, 2022

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If you have a website for your teacher seller business, then you likely have an about page. The big question is, are you using that page in the most effective way? See, lots of people make their about page all about them, but the reality is that your about page is not actually about you!

If this sounds backwards, I totally get it. It's an "about page", so why wouldn't it be about you? Well, because it's actually about the why and how that you're helping the person who is reading the about page.

Your about page is valuable real estate on your website because it's yet another place that people can go to find out if you know what you're talking and whether or not they can trust you. Don't worry, there's still a time and place to share some relatable personal information about yourself on this page as well!

In this episode, I'm giving you my 5-part framework that you can use as a template to build an effective about page. If you're a TPT seller and you don't have a website yet, you'll want this framework as well because this information also applies to the "my profile" tab in your TPT store!

After listening, go take a look at your about page, determine which pieces of the framework you have in place, and add the parts that you’re missing. This one step can make a big difference!

0:50 2 main mistakes that TPT sellers make when it comes to their about page

2:58 The true purpose of your about page

4:00 My 5 part framework for an effective about page

8:50 The one thing people forget to do at the end of their about page

Resources Mentioned:

For the transcript and show notes, head here: https://kristendoyle.co/episode3

Check out my Everything Page at https://kristendoyle.co/everything

2. My Top 3 SEO Tips for TPT Sellers Jul 12, 2022

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As a TPT seller, do you feel like you have to do all the things in order to keep your sales up? The need to constantly crank out content on Instagram, Facebook, and Pinterest is overwhelming to say the least. I used to feel like that too. I thought it was the only way that I had a chance at scaling my business, and it ultimately led to feelings of burn out and resentment towards my business.

But then something shifted. I started looking at my data and found that most of my sales were coming from TPT search. Hello passive income! I realized that the key to more passive income was determining where my products ranked in search.

Now that I know how to look at my data, and leverage SEO, my sales have skyrocketed...even without creating tons of new products. Are you ready to hear my favorite SEO tips so that you can learn how to do the same?

2:50 What search engine optimization really is & which two search engines to focus on as TPT sellers
3:33 My top 3 SEO tips for TPT sellers
5:55 How to search for the right keyword in TPT
7:30 One big mistake I see TPT sellers make
8:50 Your action step to take today after hearing my SEO tips

Resources Mentioned:

For the transcript and show notes, head here: https://kristendoyle.co/episode2

Check out my Everything Page at https://kristendoyle.co/everything

1. From Teacher to Entrepreneur: The Story of a 10 Year TPT Seller Jul 12, 2022

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Welcome to the very first episode of The Savvy Teacher Seller! To kick things off, I'm sharing the spark notes version of how I went from a classroom teacher to entrepreneur. As a TPT seller, web designer, and SEO coach, I now have three sustainable 6-figure businesses that I love.

If you're anything like me, there’s a good chance that you started your TPT store with the idea that you could just post resources and they would sell on auto-pilot while you were teaching, traveling, or sleeping! It turns out that it's not that easy. Now that TPT has more and more competition, we have to do a little more work in order to see the growth that we really want.

Ten years of experience as a TPT seller mixed with lots of SEO knowledge means that I have figured out how to make more sales without being tied to a laptop 24/7. Now I'm here to share these strategies with you!

Time Stamps:

1:05 Get to know me!
3:06 Why I decided to transition from a teacher to entrepreneur by starting a TPT store
4:25 Learn the secret to growing a TPT business without working more
5:47 3 things I’m really good at that will shape the content of this show
8:07 Podcast launch giveaway details

Show Notes: https://kristendoyle.co/episode1

Check out my Everything Page at https://kristendoyle.co/everything

Welcome to The Savvy Teacher Seller with Kristen Doyle! Jun 08, 2022

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Hey y’all! Welcome to The Savvy Teacher Seller. I’m Kristen Doyle, an elementary teacher turned TpT seller and web designer. This podcast will be the place where I share my best tips that will help teacher authors like you grow your business in the most efficient and effective way possible. Join me each week as I cover all aspects of running a TpT business like strategic planning, improving your product listings, TpT seller website tips…and of course, my favorite, leveraging SEO to sell more of your products!

Send me a message on Instagram @kristendoyle.co and let me know what you would like to hear on the show, and don’t forget to hit the follow or subscribe button so that you never miss an episode!
Learn more at kristendoyle.co.

Check out my Everything Page at https://kristendoyle.co/everything

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