The Savvy Musician Show

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Latest Episodes:

How to Run a Successful Facebook Group for Your Music Brand - SMS025 Oct 22, 2018

Show notes

Welcome to the Savvy Musicians Show! This is the podcast that will help you get your music and career to where you have always dreamed it could be. In this episode, we are dealing with a fundamental part of running your brand in the current climate and that is how to utilize a particular area of social media, namely Facebook Groups. Things have changed over the years across social media platforms and the current system and algorithm on Facebook have resulted in a downturn for the use of Pages due to lack of reach and natural growth.

This has led many businesses to turn to groups as a way to build community, connection and ultimately revenue. We chat about naming your Group, the ins and outs of running it, content selection, moderation and much more. The episode rounds out on the topic of turning group members or groupies into customers and ultimately making money. So join us for the first episode of this series and get your music brand growing and blossoming today!

Key Points From This Episode:

The move away from Pages towards Groups on Facebook.
Why should you have a Facebook Group for your music brand?
The algorithmic changes that Facebook has implemented recently.
The real purpose of starting a group on Facebook.
Naming your Facebook Group around the culture of your music brand.
How to run, limit and contribute to your Facebook Group.
Laying out rules and making sure members see them.
What to post and how to select content.
The exciting new ‘watch party’ feature for Groups.
Allowing others to post and moderately these.
Turning groupies into customers, email lists and funnels.
And much more!

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program — http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Mark Zuckerberg — https://www.facebook.com/zuck

George Bryant — https://www.linkedin.com/in/gebryant

The Lord of the Rings — https://www.tolkien.co.uk/product-category/the-lord-of-the-rings/

Enya — https://enya.com/

Buffer — https://buffer.com/

Meet Edgar — https://meetedgar.com/

How I’m Using Spotify Ads for a 6-Figure Album Launch - SMS024 Oct 08, 2018

Show notes

If you’re a musician who has been looking for clarity on how to approach Spotify, this episode is for you. Listen as Leah creates a Spotify Ad and highlights the features the platform offers artists to market their music.

Important Things To Remember

- If you want to target multiple countries, you’ll need to purchase multiple ads.

- Different audiences are on different platforms.

- Always try to focus your ad to a granular audience.

- Record your own audio for you ad. Put some energy into it!

- Utilize Facebook Pixels by directing people to your website.

Revisit the Highlights

01:00 - Submitting a Song To A Playlist

02:30 - The Goal of Streaming Sites

04:00 - Spotify Targeting

05:40 - Spending Minimum

06:25 - Building the Ad

08:15 - Targeting Your Audience

14:15 - Making an Audio File for Your Ad

17:15 - Directing People to your Website

87K in One Month, Pt. 2 - SMS023 Sep 24, 2018

Show notes

Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K. In this episode Leah continues to break down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.Important Things to Remember- When someone wants a product, they feel like they need it.

- Remember the 5 Calendar phases.

- You don’t have a launch day, you have a launch month.

- Use Google Sheets and Airtable to keep you organized.

- Make sure someone takes ownership of each task.

- Pick a platform with a clean mobile experience.

Revisit the Highlights

03:12 - Creating a Need

09:34 - The 5 Calendars

17:20 - Observations

25:00 - Delegation

87K In One Month, Pt. 1 - SMS022 Sep 10, 2018

Show notes

87K in 1 months - Part 1 SMS022

Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K. In this episode Leah breaks down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.

IMPORTANT THINGS TO REMEMBER

When choosing a platform, make sure they accept Paypal.
Create scarcity by providing limited edition items.
Make it all about the fan
Make sure your platform supports Facebook Pixels

REVISIT THE HIGHLIGHTS

09:09 - Why This Campaign Was Different11:24 - The Purpose of Funding. 12:25 - Giving Less Options22:23 - Informing your Fanbase.32:20 - Facebook Pixels

How Health and Fitness Affect Your Music Goals - SMS021 Jul 23, 2018

Show notes

How Health and Fitness Affect Your Music Goals - SMS021

When you study the habits of successful people, you’ll notice there are a few habits they all seem to share. One of those habits is a lifestyle that focuses on mental and physical health. In this episode Leah talks about how pursuing health can teach us lessons that will extend into the way that we approach our business and our music careers.

Important things to remember

Statistically, successful people are health conscious people.

Your instincts run counter to achieving fatigue.

Progress doesn’t happen until you feel like you are ready to give up.
Even olympic athletes have coaches.

Revisit the highlights

02:10 - Health Habits of Millionaires

04:36 - Mental Challenges in Health and Business.

07:19 - Meaningful Resistance

15:12 - Reactions to Fatigue

17:39 - Pushing through Pain18:30 - Coaching Call SMA

Finding Your Voice with Brett Manning, Pt. 2 - SMS020 Jul 09, 2018

Show notes

Brett is one of the worlds most sought after vocal coaches, largely because of his uncanny ability to “see with his ears,” and instantly invent exercises that get astounding results. His client list contains winners of the world’s most prestigious vocal awards, including the Doves, the CMA Awards, and yes, the Grammys. In Part 2 of this interview, Brett and Leah talk about the difference between amateurs and professionals. Important Things to Remember

Amateurs take tips. Pros train with a plan.
If you want to be paid more, you need to increase your skill.
You find the notes through flow, not force.
Expose. Involve. Upgrade.
Amateurs practice just until they get it right. Pros practice until they never get it wrong.
First is mechanics, then muscle memory, then music.

Revisit the Highlights

01:00 - Why Coaching Matters05:00 - Having A Business Mindset07:13 - Focus on What Matters. 12:21 - The Importance of Singing like Yourself. 15:20 - Three Overlapping Circles that Guide Your Training. 20:40 - Getting Permission from your Audience.23:00 - When You Don’t Have A Coach.24:14 - Quick Vocal Tip30:44 - Building Trust with Your Audience.34:04 - Singing is Mental37:17 - Finding Results.

Finding Your Voice with Brett Manning, Pt. 1 - SMS019 Jun 25, 2018

Show notes

Pt 1: Finding Your Voice with Brett Manning

In Part 1 of this interview, Leah and Brett talk about what it really take to be consistently great singer.

Important Things to Remember

Motivation is crap. Drive is unstoppable.
The resistance that tries to stop you is the things that strengthens you.
If you have to strain to hit a note, you won’t get it right.
Positive thinking is not effective without a plan.
If you never lose you are never getting better.
The more technique you have, the more loose and reckless you can be.
A competitive singer is trying to find a song to show off their voice. An artist is trying to find their voice to show off a song.

Revisit the Highlights

03:32 - Developing Your Brand as a Singer. 05:45 - Humility is the Key to Learning. 13:22 - The Drive to Conquer Your Mountain. 20:20 - Common Lies about Vocalists. 28:23 - Finding Meaningful Victories. 28:45 - Leveling up Your Skill Set. 37:56 - Being Dangerously Interesting, not Technically Interesting.41:37 - What it Means To Sing with Soul

When Your Music Ads Become Profitable with Brian Judy - SMS018 Jun 11, 2018

Show notes

When Your Music Ads Become Profitable with Brian Judy

Brian Judy is the man behind behind Delta-S. He makes dark electronic music that focuses on storytelling and character building. He has found that the best way to find your audience and create moving music is to embrace what makes you unique.

Things to remember

You only know what to do if you know who you are.
Be confident in what you make, what it represents and why people should listen.
Music is meant for other people and to impact the world.
Identify what you music is about, make it excellent, then identify your audience.

Revisit the highlights:

03:50 - How to Stand Out07:00 - Break though with Facebook ads08:53 - Finding your Niche10:11 - Collaborating with Fans12:00 - How Superfans Change You13:35 - Music is not for ourselves15:35 - Tools that help stay organized

Selling Your Music Confidently with Ben McGarvey - SMS017 May 29, 2018

Show notes

Ben McGarvey makes Folktronic music under the name Minute Taker. His music career started out the traditional way - playing shows and flirting with record labels. After joining the Savvy Musician Academy, he learned how to build his career online. Now he’s selling records and seeing his online engagement grow. In this interview Leah and Ben talk about focusing ads, data mining, the necessity of marketing and how marketing can build your confidence.

Important things to remember:

Ask your fans who they think your music is inspired by and use that information to target your ads.
Data mining helps you read your audience's mind so that you can build the perfect ad.
Perseverance and research is the key to success.

Revisit the highlights:

00:20 - Minute Taker

04:20 - The Goal is to Share It

07:21 - Social Media Growth

11:00 - Superfan System

12:38 - Data Mining

18:22 - Focusing your marketing.

What is Branding & How to Stay Motivated with CJ Ortiz - SMS016 May 14, 2018

Show notes

Metal Motivation with CJ Ortiz

For nearly 20 years, CJ Ortiz has been consulting individuals and organizations on achieving, improving, communicating, and packaging their visions. Metal Motivation is about maximizing all that you are, and all that you can do, for a purpose greater than yourself and doing it with a metal mindset.

Important Things To Remember:

- Branding is idea driven. It’s when ideas take form.

- To stay motivated, stay focused on your motive.

- It’s not enough to be talented. You need to be relentless if you want to reach and sustain your success.

- Differentiate or Die

- Most people fail because they don’t stick to the fundamentals.

Revisit the Highlights:

05:29 - Branding

07:50 - How To Get Motivated.

13:39 - Developing Self Control.

19:05 - The Old Music industry Is Dead.

36:24 - Understanding Social Media