The Safety Consultant Podcast

Latest Episodes:

My Public Apology Dec 21, 2020

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In this episode, Sheldon comes clean about something that has been on his chest regarding his behavior during this past US presidential election season.

Intermittent Silence and Meditation with Dr. Krishna Bhatta Dec 14, 2020

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In this week's episode, Sheldon interviews Dr. Krishna Bhatta about his mediatation app Relaxx and his book Journey from Life to Life: Acheiving Higher Purpose. Krishna Bhatta, MD, FRCS is an author, surgeon and an inventor, currently practicing as chief of urology at Northern Light Eastern Maine Medical Center in Bangor, Maine. Dr. Bhatta began his life in a small Indian village, attended Patna Medical College in India, continued his education in the UK, and completed his research & medical training at Massachusetts General Hospital in Boston.

Dr. Bhatta is equal parts practical and spiritual; he speaks and writes on meditation and spiritual topics, and frequently travels across the globe to meditate at holy sites and speak with luminaries from various spiritual traditions.

You need an email marketing system....Today! Dec 07, 2020

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In this episode, Sheldon says you need an email marketing system, today. He will go over the features one at a time to help you see what he mean • unlimited sends, o This means that there are no limits to how many emails in a month you can send. Some services will cap you at a set amount. • email scheduling, o You can create an email and then send it at a later date. This way you will be able to set up your messages on one day for the week, month, bi-monthly, whatever. • triggered automation by reader actions, o When someone clicks on a link in the email, you can use that action to target specific email to match their interest. L use this to send messages for subscribers that are interested in a specific class or podcast. The system will perform an action that would be “if this link is clicked”, then start this automatic message sequence. • easy email editing and tagging, o You can add text, pictures and links to the email very easily. It’s just like typing in a Word document. • Smart pages o You can have a page for people to sign up for your email or even give a free download without having you own website. The system will send the download after the person signed up for the newsletter. • autoresponders, o This feature is how you can make a series of emails to go out at different days to continue conversations with someone. You can do targeted messages over several days to promote a course, podcast, or anything. • even automatically creating draft emails from any of your existing RSS feeds. o If you have a YouTube channel or a podcast, then there is a RSS feed that gets broadcasted when you share something on that service. The email system will pick up the RSS feed and once a week create an automatic email for you to look over and send to your people. Email marketing should begin before you have a product or service. It’s a way to keep people updated on the most recent thing that you do. A smart email system will do something with the emails to raise engagement in the audience. They must first know you, then they will like you, lastly they will trust you. So after you build trust it becomes easier to sell your product or service to help them. Hope this helps you understand the process a little better. There are many email service companies, but not many do everything I just explained. I’ve been trying to find and offer my audience better resources as of late and I do have a wonderful company, If you’re ready to collect those names and emails from potential clients.

Host your own webinars and courses for supplemental income Nov 30, 2020

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In this episode, Sheldon goes over the importance of doing your own webinars and courses as opposed to being a contract instructor. Supplemental income is the only way to reduce the ebb and flow of income during the consulting cycle.

Construction vs. Maintenance for OSHA Compliance Nov 23, 2020

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In this episode, Sheldon goes over the legal definitions for Construction and Maintenance for OSHA compliance. This distinction is a difficult one, but very important for choosing the correct Code of Federal Regulations.

Private FB vs. Business LinkedIn Nov 16, 2020

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In this week's episode, Sheldon speaks about the dilemma of having business people on your Facebook. He talks about thoughts on having business and pleasure separate with Facebook and LinkedIn.

BBS and HOP My Thoughts Nov 09, 2020

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In this week's episode, Sheldon goes over the 5 principles of HOP and BBS. He then reveals which he prefers and why.

Election and Healthcare Episode with Ken Primus Nov 02, 2020

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In this episode, Sheldon talks with his older brother, Ken Primus, about the healthcare administration industry and how to market your consulting business to skilled care facilities. They also speak about COVID-19's effect on the healthcare industry. Then Sheldon and Ken give some thoughts about what to expect with election results for regulations.

Kathy Trahan, CEO and President of Alliance Safety Council Part 2 Oct 29, 2020

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In this week's episode, Sheldon continues his conversation with Kathy Trahan of Alliance Safety Council. They speak about the corporate culture of Alliance, the COSS program, and how safety consultants and trainers can promote themselves to safety councils.

Kathy Trahan, President and CEO of Alliance Safety Council Part 1 Oct 26, 2020

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In this week's episode, Sheldon speaks to Kathy Trahan, the President and CEO of the Alliance Safety Council. This is part 1 of 2 episodes with Kathy. We learn about her life before the safety council, being in production as an instrumentation tech, and her passion for the business. Tip of the Week: Get your self prepared for when opportunity hit.

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