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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

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    Latest Episodes:
    Can Reju Solve The Outdoor Industry's Sustainability Problem? May 30, 2025
    Show notes

    Today on the show Colin is joined by the CEO of Reju, Patrik Frisk.

    Started in 2023, Reju is a "textile regeneration company" that is trying to create a circular system for polyester by taking existing polyester garments and turning them back into reusable polyester components that apparel brands can then make into new garments.

    On today's episode Patrik talks about the mission of the brand, the challenges they face, and the need for these kinds of innovative solutions to solve our textile waste problem.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Judging The Health Of Outdoor Media Plus: Everest FKT's & Pickleball Corner! May 28, 2025
    Show notes

    Today Colin is joined by outdoor journalist and host of Open Container Doug Schnitzspahn to talk about a couple of stories to come out of the outdoor community before taking a look at the current health of outdoor media. Here's today's docket!

    • Everest season comes to a close with multiple FKT attempts. (05:39)
    • Pickleball Corner returns because campgrounds are now building pickleball courts. Colin will offer his opinion after the blood stops gushing from his eyes. (12:15)
    • Is our outdoor media scene healthy? Colin and Doug take stock of the health of outdoor print, digital, and podcasts. (19:06)

    Lastly for The Parting Shot, Colin reminds everyone heading to a trade show that you don't need to dress like you're about to go on an adventure. (44:17)

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The Rock Fight's Top 5 Outdoor Apparel Brands! May 26, 2025
    Show notes

    We've made you wait long enough! We've finally made it to the conclusion to 2025's 'Top 5 Brand' episodes and we saved the biggest category for last. After ranking the top 5 footwear, gear, and accessories, today we're listing the Top 5 Outdoor Apparel brands!

    While completely subjective, the mission is simple: determine the top 5 outdoor apparel brands of the moment. Colin is joined by Shawnté Salabert, Producer Dave, and Eoin Comerford to pick a brand from the following categories:

    • Emerging/Small Brands
    • Snow/Surf
    • Lifestyle/Athleisure
    • Euro/International
    • North America Core Outdoor

    Will you agree with the final list? Maybe? Maybe Not. But this is a list for all time! Or at least until The Rock Fight runs back this gimmick in 2026.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    MEC Got Acquired... Now What? Plus: A Win For Public Lands! May 23, 2025
    Show notes

    After months of rumors and speculation, on May 16th MEC finally announced that they have indeed been acquired. One of the group that has purchased MEC from Kingswood Capital Management is also their Chief Merchandising Officer, Chris Speyer.

    Today on the show Chris sits down with Colin and Eoin Comerford to talk about MEC's new ownership group, where the brand is and where it's going. (04:00)

    Then Colin is joined by Tania Lown-Hecht from the Outdoor Alliance who has an update on the plan to sell off hundreds of thousands of acres of public lands in Utah and Nevada. Spoiler alert: It's actually good news! (38:00)

    Click here to keep the pressure on congress!

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The Discovery Of 100,000 New Mountains? Plus: Outdoor Pop Culture Watch! May 21, 2025
    Show notes

    Today on The Rock Fight Colin and Shawnté dig into some stories to come out of the outdoor adventure community. On the docket:

    100,000 new mountains were discovered below the ocean's surface. No one tell Killian Jornet. We don't want him to drown trying to run all of them in a single day. (07:14)

    One person died and 3 others went to the hospital due to excessive heat during a recent trail half marathon and we're really hoping no one gets blamed for this. (11:20)

    Outdoor Pop Culture Watch! Colin & Shawnté react to the following recently released trailers (17:00):

    • The North Face Presents: Trango
    • The North
    • You VS Wild Season 8

    Lastly for The Parting Shot, Colin reacts to news that skiing visitation numbers were up this year and hope isn't how people are discovering the outdoors.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Dick's Acquires Footlocker: What Does It Mean For The Outdoor Industry? May 19, 2025
    Show notes

    Today on The Rock Fight we dig into last week's news that Dick's Sporting Goods has acquired Foot Locker. Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford to discuss and answer the following questions:

    • How does this acquisition play into Dick's long term strategy? (06:45)
    • How has the market reacted to the acquisition? (19:25)
    • What will be the fallout to footwear brands? (23:28)
    • How will this acquisiton impact the broader outdoor industry? (28:07)

    Lastly Colin wraps up the show with The Parting Shot with a tip for any of our older listeners!

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The 2025 Outdoor Town Draft! May 16, 2025
    Show notes

    Why make a list of the best outdoor towns when you can draft them instead?!

    Today on the show Colin is joined by outdoor author and journalist, Shawnté Salabert, and the host of Open Container, Doug Schnitzspahn to draft the best outdoor towns in the US!

    Round by round they'll draft outdoorsy locales from all across the United States. In the end they'll each have a list for you the listener to vote on and determine who has the best team of outdoor towns for 2025! (Voting will begin on Monday May 19th on www.rockfight.co!)

    Listen to see if your favorite outdoor town made the cut!

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Why Do People Keep Petting Bison? Plus: Billboards Trolls & ThredUp On The Rise May 14, 2025
    Show notes

    Today on The Rock Fight Colin & outdoor author and journalist Shawnté Salabert the following topics:

    • MLFNOW on MyOutdoorTV! Yes, we also thought it said what you thought it said, but don't worry the link is completely SFW. (06:07)
    • Resale platform ThredUp raised its sales and earnings targets for the year after a strong first quarter. Secondhand FTW! (10:30)
    • 300 billboards in 40 different cities around the country have been put up highlighting national parks in the area and the tagline “Now With Reduced Staff, Made Possible by D.O.G.E.” We appreciate a good troll around here. (16:09)
    • It's time for a new segment we call WHY DO PEOPLE?! This week we look at Why Do People Continue To Pet Bison? Why? Why do people?! (21:25)
    • Lastly for The Parting Shot, Shawnté points out a different way that women are marginalized in the outdoors. (34:58)

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The Tariff Rollbacks Explained & A Public Lands Call To Action May 13, 2025
    Show notes

    Today on the show we have updates on two topics that have dominated the outdoor industry discourse over the past few months.

    First Tania Lown-Hecht from the Outdoor Alliance sits down with Colin to talk about the congressional midnight vote that happened last week that is threatening thousands of acres of public land in Nevada & Utah. (01:19)

    (We need the Rock Fight Army to show up and make their voices heard!

    Click here to send the message that selling this land would be the wrong move. Every voice is needed right now no matter where you live but for those of you in the following states, your lawmakers are especially important on this issue: Montana, Colorado, Utah, Arkansas, Nevada, Idaho, New Mexico.)

    Then outdoor industry insider and consigliere to The Rock Fight, Eoin "The Captain" Comerford, drops in to react to the latest update to our tariff situation. On Monday news broke that the US lowering its tariff on goods from China from 145% to 30% and China lowering its levy on US goods from 125% to 10%. That may sound like great news, but as Eoin points out during our conversation there is more to unpack. (13:11)

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The Self-Inflicted Wound Hall Of Fame! Plus: Takeaways From REI's Annual Member Meeting May 12, 2025
    Show notes

    Welcome to Monday's on The Rock Fight your home for the best outdoor industry discourse! There are two big topics on the docket today.

    First! After checking in on the recently released Outdoor Retailer floor plan (04:59), Colin, Producer Dave, and Outdoor Industry Insider Eoin Comerford go through the key takeaways from the annual REI members meeting that went down last week.

    Here are the topics they hit along with time codes if you want to skip around:

    • Takeaways from the earnings report including a look at revenue, merchandise/inventory, and payroll. (10:28)
    • The impact and go forward options after REI's board failed to get three seats filled thanks to efforts by REI's union. (21:10)
    • What's the brand vibe? Taking a look at the erosion of of goodwill when it comes to REI and how does all of this information impact the broader outdoor industry. (24:19)

    Second! Colin, Producer Dave, and Eoin present the inaugural inductees into the Self-Inflicted Wound Hall Of Fame. The history of the outdoor industry is loaded with numerous brand boners, some of which make you stop and ponder, "how did that happen?!"

    Today we present three hall of fame worthy examples and suggest how the outdoor industry can avoid such blunders in the future. (30:13)

    The 2025 Self-Inflicted Wound Inductees are:

    • Lulu's See Thru's. Presented by Colin True. (35:45)
    • Backcountry Sues Everyone. Presented by Eoin Comerford. (40:04)
    • The Higg Index Debacle. Presented by Producer Dave. (45:02)

    Lastly, for The Parting Shot, Eoin wants REI to stop gaslighting us and it's a totally fair request. (53:33)

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


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