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The Reflex Blue Show : A Graphic Design Podcast — Arts
The Reflex Blue Show : A Graphic Design Podcast

Focusing on design, and the hosts’ love of pop culture, The Reflex Blue Show gives you a look into the topics of graphic design by two people working in the industry. The Reflex Blue Show with Donovan Beery is hosted by 36Point.com

Latest Episodes:

Carl Gerhards: The Reflex Blue Show #246 — Carl Gerhards: The Reflex Blue Show #246 Aug 11, 2023
Show notes

Carl Gerhards was at the HOW Design Live conference in Nashville to talk about the rebrand, I mean, ‘the next generation of the Pepsi logo‘. It’s rare to have such a large company make a shift in their identity in today’s age and get a lot of positive feedback from the design community, which this one deserves. To my surprise, this was mostly handled in-house. It was fun to talk with someone about what is involved in a rebrand of this scale – the Pepsi brand alone has around 300 SKUs for packaging in the the US, and around 2,000 worldwide.

We also talk about their t-shirt operation in the exhibit hall at HOW Design Live, as well as if you hang around after the show, the news that the new Pepsi blue is none other than, you guessed it, Reflex Blue! And we talk about growing an in house team, like the PepsiCo Design + Innovation one Carl is at.

Since I have been podcasting, starting with the Be A Design Cast in 2005 to the Reflex Blue Show of today, we always had a little thing of who we’d love to talk with about design, and honestly, I’ve spoken with more people on that list than I ever imagined I would, but one of the few missing ones was someone who worked on the brand we seem to discuss as much as any other over the years, Mountain Dew. We have spent many episodes talking about new flavors, have had multiple taste tests, and probably have a slide or two about it in most of the presentations we have given, but have never actually spoken to someone about what it’s like to work as a designer for the brand itself. When I saw Carl was speaking at HOW Design Live this year, he was the first person on my list because of this. So yes, we talk about designing for Mountain Dew.

Enjoy.

The post Carl Gerhards: The Reflex Blue Show #246 appeared first on 36 Point.

Download — Carl Gerhards: The Reflex Blue Show #246 Aug 11, 2023
Show notes

Carl Gerhards was at the HOW Design Live conference in Nashville to talk about the rebrand, I mean, ‘the next generation of the Pepsi logo‘. It’s rare to have such a large company make a shift in their identity in today’s age and get a lot of positive feedback from the design community, which this one deserves. To my surprise, this was mostly handled in-house. It was fun to talk with someone about what is involved in a rebrand of this scale – the Pepsi brand alone has around 300 SKUs for packaging in the the US, and around 2,000 worldwide.

We also talk about their t-shirt operation in the exhibit hall at HOW Design Live, as well as if you hang around after the show, the news that the new Pepsi blue is none other than, you guessed it, Reflex Blue! And we talk about growing an in house team, like the PepsiCo Design + Innovation one Carl is at.

Since I have been podcasting, starting with the Be A Design Cast in 2005 to the Reflex Blue Show of today, we always had a little thing of who we’d love to talk with about design, and honestly, I’ve spoken with more people on that list than I ever imagined I would, but one of the few missing ones was someone who worked on the brand we seem to discuss as much as any other over the years, Mountain Dew. We have spent many episodes talking about new flavors, have had multiple taste tests, and probably have a slide or two about it in most of the presentations we have given, but have never actually spoken to someone about what it’s like to work as a designer for the brand itself. When I saw Carl was speaking at HOW Design Live this year, he was the first person on my list because of this. So yes, we talk about designing for Mountain Dew.

Enjoy.

The post Carl Gerhards: The Reflex Blue Show #246 appeared first on 36 Point.

Shayna Kulik: The Reflex Blue Show #245 — Shayna Kulik: The Reflex Blue Show #245 Aug 04, 2023
Show notes

Shayna Kulik was at the HOW Design Live conference in Nashville this year to talk about how art and culture affect pattern and color. Just a look around any room immediately makes me realize how many patterns I see during a day, and how many I have probably not even noticed, so it was great to be able to talk to a pattern visionary like Shayna to help me understand this aspect of design that I often neglect, but shouldn’t.

We also talk about Shayna being on the board of The Color Association, a group that I didn’t really know existed, but if I give it any thought, a group that I should have known about, and how they use trends and forecasting to figure out how to design color pallets for products that won’t be in existence for another two years. I mean, have noticed that when I buy a shirt, the shoes from a different company somehow coordinate with it, and that only happens by chance every now and then, so of course there is a place to go to make sure the red you use in two years will be the red someone else is using.

We also talk a bit about the difference between the patterns we see, and patterns as in repetition of something happening more than once, as well as where patterns may end up next.

We may be around two months since HOW, but we still have three more podcasts yet to release from the event, so stay tuned. After that, I have already recorded another show remotely, as well as three shows with the keynote speakers at the 2023 OnBrand Conference in Omaha before wrapping up Season 16.

Enjoy.

The post Shayna Kulik: The Reflex Blue Show #245 appeared first on 36 Point.

Download — Shayna Kulik: The Reflex Blue Show #245 Aug 04, 2023
Show notes

Shayna Kulik was at the HOW Design Live conference in Nashville this year to talk about how art and culture affect pattern and color. Just a look around any room immediately makes me realize how many patterns I see during a day, and how many I have probably not even noticed, so it was great to be able to talk to a pattern visionary like Shayna to help me understand this aspect of design that I often neglect, but shouldn’t.

We also talk about Shayna being on the board of The Color Association, a group that I didn’t really know existed, but if I give it any thought, a group that I should have known about, and how they use trends and forecasting to figure out how to design color pallets for products that won’t be in existence for another two years. I mean, have noticed that when I buy a shirt, the shoes from a different company somehow coordinate with it, and that only happens by chance every now and then, so of course there is a place to go to make sure the red you use in two years will be the red someone else is using.

We also talk a bit about the difference between the patterns we see, and patterns as in repetition of something happening more than once, as well as where patterns may end up next.

We may be around two months since HOW, but we still have three more podcasts yet to release from the event, so stay tuned. After that, I have already recorded another show remotely, as well as three shows with the keynote speakers at the 2023 OnBrand Conference in Omaha before wrapping up Season 16.

Enjoy.

The post Shayna Kulik: The Reflex Blue Show #245 appeared first on 36 Point.

Ben Greengrass & Jessie McGuire: The Reflex Blue Show #244 — Ben Greengrass & Jessie McGuire: The Reflex Blue Show #244 Jul 19, 2023
Show notes

Ben Greengrass and Jessie McGuire of ThoughtMatter seemed to be everywhere at this year’s HOW Design Live conference in Nashville. They gave a talk titled, “Creative Bravery: The Importance of Friendship, Humanity and Embracing Vulnerability to Break Creative Boundaries”; ran a booth at the exhibit hall; and ThoughtMatter even sponsored the lunch for the HOW Women Lead conference the day before HOW Design Live officially kicked off.

We talk about all of this, as well as doing socially impactful work like they did for Misfits Market; diversity in the field of Design, and how to promote it; and more.

We also spend a bit of time talking about how to network as a student or recent graduate. Ideally, everyone in the profession would all get that perfect internship that would introduce them to everyone in the industry, and then have it turn into a full-time job. Fortunately, this is not the only way to get experience in graphic design, and it’s not the only way to meet others in the field. Networking sometimes simply means you talk with another creative person, share ideas, and hopefully learn something, even if you never meet again – and even if what you talk about has nothing to do with graphic design at all. I love hearing of companies who find a way to give back, and find a way to get creatives to start talking to each other, and ThoughtMatter has started an event, AfterTHOUGHT, that does just that. If only I lived new New York City… but these things happen elsewhere, you just have to find them, or start them yourself.

Enjoy.

The post Ben Greengrass & Jessie McGuire: The Reflex Blue Show #244 appeared first on 36 Point.

Download — Ben Greengrass & Jessie McGuire: The Reflex Blue Show #244 Jul 19, 2023
Show notes

Ben Greengrass and Jessie McGuire of ThoughtMatter seemed to be everywhere at this year’s HOW Design Live conference in Nashville. They gave a talk titled, “Creative Bravery: The Importance of Friendship, Humanity and Embracing Vulnerability to Break Creative Boundaries”; ran a booth at the exhibit hall; and ThoughtMatter even sponsored the lunch for the HOW Women Lead conference the day before HOW Design Live officially kicked off.

We talk about all of this, as well as doing socially impactful work like they did for Misfits Market; diversity in the field of Design, and how to promote it; and more.

We also spend a bit of time talking about how to network as a student or recent graduate. Ideally, everyone in the profession would all get that perfect internship that would introduce them to everyone in the industry, and then have it turn into a full-time job. Fortunately, this is not the only way to get experience in graphic design, and it’s not the only way to meet others in the field. Networking sometimes simply means you talk with another creative person, share ideas, and hopefully learn something, even if you never meet again – and even if what you talk about has nothing to do with graphic design at all. I love hearing of companies who find a way to give back, and find a way to get creatives to start talking to each other, and ThoughtMatter has started an event, AfterTHOUGHT, that does just that. If only I lived new New York City… but these things happen elsewhere, you just have to find them, or start them yourself.

Enjoy.

The post Ben Greengrass & Jessie McGuire: The Reflex Blue Show #244 appeared first on 36 Point.

Alice Waterman & Rebecca Williams: The Reflex Blue Show #243 — Alice Waterman & Rebecca Williams: The Reflex Blue Show #243 Jul 14, 2023
Show notes

One of the Highlights of last years’ (2022) HOW Design Live event in Boston, for me anyway, was the chance to sit in the Oscar Meyer Wienermobile, and to speak with one of the Hotdoggers. But, as part of what makes a Wienermobile sighting so exciting is the rarity, it was not meant to happen again in 2023 (I do speak in this episode about also seeing it again in the fall of 2022 while at a Scouting Event with my daughter though).

One of the many great aspects of HOW Design Live is that they constantly bring in new speakers who do surprise, and the 2023 Conference in Nashville did just that. BrandOpus (the agency that showcased their work for Oscar Meyer, and the reason for the Wienermobile) did return, but this time with Alice Waterman and Rebecca Williams to discuss their work in rebranding all things Jell-O. And in the exhibit hall were boxes upon boxes of the brand new Sparkling Jell-O, a collaboration with AHA Sparkling Water. I do plan to make a batch still, but this requires a second ingredient I need to purchase first, so it may be another month or two…

I speak with Alice Waterman and Rebecca Williams about BrandOpus, rebranding Jell-O, Oscar Meyer and the Wienermobile, the Gaylord Opryland Resort & Convention Center that was the home of this year’s HOW Design Live, and more.

Probably should have also asked about the Wienermobile’s new name as the Frankmobile, but all of the old Jell-O recipes we discussed was a lot of fun.

Enjoy.

The post Alice Waterman & Rebecca Williams: The Reflex Blue Show #243 appeared first on 36 Point.

Download — Alice Waterman & Rebecca Williams: The Reflex Blue Show #243 Jul 14, 2023
Show notes

One of the Highlights of last years’ (2022) HOW Design Live event in Boston, for me anyway, was the chance to sit in the Oscar Meyer Wienermobile, and to speak with one of the Hotdoggers. But, as part of what makes a Wienermobile sighting so exciting is the rarity, it was not meant to happen again in 2023 (I do speak in this episode about also seeing it again in the fall of 2022 while at a Scouting Event with my daughter though).

One of the many great aspects of HOW Design Live is that they constantly bring in new speakers who do surprise, and the 2023 Conference in Nashville did just that. BrandOpus (the agency that showcased their work for Oscar Meyer, and the reason for the Wienermobile) did return, but this time with Alice Waterman and Rebecca Williams to discuss their work in rebranding all things Jell-O. And in the exhibit hall were boxes upon boxes of the brand new Sparkling Jell-O, a collaboration with AHA Sparkling Water. I do plan to make a batch still, but this requires a second ingredient I need to purchase first, so it may be another month or two…

I speak with Alice Waterman and Rebecca Williams about BrandOpus, rebranding Jell-O, Oscar Meyer and the Wienermobile, the Gaylord Opryland Resort & Convention Center that was the home of this year’s HOW Design Live, and more.

Probably should have also asked about the Wienermobile’s new name as the Frankmobile, but all of the old Jell-O recipes we discussed was a lot of fun.

Enjoy.

The post Alice Waterman & Rebecca Williams: The Reflex Blue Show #243 appeared first on 36 Point.

Bill Gardner: The Reflex Blue Show #242 — Bill Gardner: The Reflex Blue Show #242 Jul 05, 2023
Show notes

Bill Gardner once again gave his Logo Trend Report live at HOW Design Live in Nashville (his 21st! logo trend report). The energy he brings on stage is unmatched. Because of my recording schedule this year, I walked into his talk with a full ten seconds left, but even still, the room was packed – once you get Bill talking about logos, his love and expertise become contagiou, and it becomes near impossible to leave early. Just like when he perfoms magic, you want to watch and listen to Bill Gardner for hours.

We talk about the reasons for a rebrand, what a rebrand really is (or can, I mean, should be), and as usual, LogoLounge. We also talk about the upcoming LogoLounge 14 book, running a design competition, and more. Somewhere along the way, I realized when it comes to designers, we want to hear about LogoLounge, as it’s what we are most familiar with, but Bill spends most of his time running his own company, Gardner Design, so I wanted to be sure discuss this as well.

Enjoy.

The post Bill Gardner: The Reflex Blue Show #242 appeared first on 36 Point.

Download — Bill Gardner: The Reflex Blue Show #242 Jul 05, 2023
Show notes

Bill Gardner once again gave his Logo Trend Report live at HOW Design Live in Nashville (his 21st! logo trend report). The energy he brings on stage is unmatched. Because of my recording schedule this year, I walked into his talk with a full ten seconds left, but even still, the room was packed – once you get Bill talking about logos, his love and expertise become contagiou, and it becomes near impossible to leave early. Just like when he perfoms magic, you want to watch and listen to Bill Gardner for hours.

We talk about the reasons for a rebrand, what a rebrand really is (or can, I mean, should be), and as usual, LogoLounge. We also talk about the upcoming LogoLounge 14 book, running a design competition, and more. Somewhere along the way, I realized when it comes to designers, we want to hear about LogoLounge, as it’s what we are most familiar with, but Bill spends most of his time running his own company, Gardner Design, so I wanted to be sure discuss this as well.

Enjoy.

The post Bill Gardner: The Reflex Blue Show #242 appeared first on 36 Point.

Jenn Lederer: The Reflex Blue Show #241 — Jenn Lederer: The Reflex Blue Show #241 Jun 29, 2023
Show notes

Jenn Lederer (Comedian/Keynote Speaker), was at HOW Design Live in Nashville giving a talk/workshop titled “Perfect Pitch – HOW To Talk About What You Do”. We talk about her path into comedy, being a keynote speaker, how to talk about yourself while sounding human, and more.

Enjoy.

The post Jenn Lederer: The Reflex Blue Show #241 appeared first on 36 Point.

Download — Jenn Lederer: The Reflex Blue Show #241 Jun 29, 2023
Show notes

Jenn Lederer (Comedian/Keynote Speaker), was at HOW Design Live in Nashville giving a talk/workshop titled “Perfect Pitch – HOW To Talk About What You Do”. We talk about her path into comedy, being a keynote speaker, how to talk about yourself while sounding human, and more.

Enjoy.

The post Jenn Lederer: The Reflex Blue Show #241 appeared first on 36 Point.

HOW Design Live 2023, Conference Recap 3 of 3 : Steve Gibbs, Shayna Kulik, Karen Larson, Jamie Saunders, Keith Smith — HOW Design Live 2023, Conference Recap 3 of 3 : Steve Gibbs, Shayna Kulik, Karen Larson, Jamie Saunders, Keith Smith Jun 16, 2023
Show notes

Steve Gibbs, Shayna Kulik, Karen Larson, Jamie Saunders, and Keith Smith discuss the final day of 2023’s HOW Design Live in Nashville, Tennessee.

There is always that weird time about a week out from HOW Design Live where you feel that it was just yesterday with all of the motivation, learning, and adventure you are still processing, and yet I also feel like it happened months ago. Until next yea

Enjoy.

The post HOW Design Live 2023, Conference Recap 3 of 3 : Steve Gibbs, Shayna Kulik, Karen Larson, Jamie Saunders, Keith Smith appeared first on 36 Point.

Download — HOW Design Live 2023, Conference Recap 3 of 3 : Steve Gibbs, Shayna Kulik, Karen Larson, Jamie Saunders, Keith Smith Jun 16, 2023
Show notes

Steve Gibbs, Shayna Kulik, Karen Larson, Jamie Saunders, and Keith Smith discuss the final day of 2023’s HOW Design Live in Nashville, Tennessee.

There is always that weird time about a week out from HOW Design Live where you feel that it was just yesterday with all of the motivation, learning, and adventure you are still processing, and yet I also feel like it happened months ago. Until next yea

Enjoy.

The post HOW Design Live 2023, Conference Recap 3 of 3 : Steve Gibbs, Shayna Kulik, Karen Larson, Jamie Saunders, Keith Smith appeared first on 36 Point.

HOW Design Live 2023, Conference Recap 2 of 3 : Bill Gardner, Stephen Gates, Emily Mills, Jessica Neblett, Jenny Reed, Stefan Sagmeister — HOW Design Live 2023, Conference Recap 2 of 3 : Bill Gardner, Stephen Gates, Emily Mills, Jessica Neblett, Jenny Reed, Stefan Sagmeister Jun 15, 2023
Show notes

Bill Gardner, Stephen Gates, Emily Mills, Jessica Neblett, Jenny Reed, and Stefan Sagmeister discuss the second day of 2023’s HOW Design Live in Nashville, Tennessee.

I last spoke to Stefan Sagmeister in Boston about Environment Design, so I had to ask how the carpet at the Gaylord Opryland Resort & Convention Center was seen. As always, he is insightful and honest, something that has always shown in his work.

Enjoy.

The post HOW Design Live 2023, Conference Recap 2 of 3 : Bill Gardner, Stephen Gates, Emily Mills, Jessica Neblett, Jenny Reed, Stefan Sagmeister appeared first on 36 Point.

Download — HOW Design Live 2023, Conference Recap 2 of 3 : Bill Gardner, Stephen Gates, Emily Mills, Jessica Neblett, Jenny Reed, Stefan Sagmeister Jun 15, 2023
Show notes

Bill Gardner, Stephen Gates, Emily Mills, Jessica Neblett, Jenny Reed, and Stefan Sagmeister discuss the second day of 2023’s HOW Design Live in Nashville, Tennessee.

I last spoke to Stefan Sagmeister in Boston about Environment Design, so I had to ask how the carpet at the Gaylord Opryland Resort & Convention Center was seen. As always, he is insightful and honest, something that has always shown in his work.

Enjoy.

The post HOW Design Live 2023, Conference Recap 2 of 3 : Bill Gardner, Stephen Gates, Emily Mills, Jessica Neblett, Jenny Reed, Stefan Sagmeister appeared first on 36 Point.

HOW Design Live 2023, Conference Recap 1 of 3 : Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, Calvin Ng — HOW Design Live 2023, Conference Recap 1 of 3 : Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, Calvin Ng Jun 14, 2023
Show notes

Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, and Calvin Ng discuss the first day of 2023’s HOW Design Live in Nashville, Tennessee.

This HOW had an energy I missed. It was great to see such a large gathering of designers in one place, and to also have the opportunity to explore a new town. Truthfully, I did not really make it off of the Gaylord Opryland Resort & Convention Center, but the place felt like its own town, so I’ll count it. After my three daily recaps from HOW Design Live, I will be releasing a total of eight other podcasts I recorded while there over the next few months. Thanks again to HOW Design Live for a great event, and once again bringing in a great host of speakers to inspire until next year.

Enjoy.

The post HOW Design Live 2023, Conference Recap 1 of 3 : Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, Calvin Ng appeared first on 36 Point.

Download — HOW Design Live 2023, Conference Recap 1 of 3 : Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, Calvin Ng Jun 14, 2023
Show notes

Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, and Calvin Ng discuss the first day of 2023’s HOW Design Live in Nashville, Tennessee.

This HOW had an energy I missed. It was great to see such a large gathering of designers in one place, and to also have the opportunity to explore a new town. Truthfully, I did not really make it off of the Gaylord Opryland Resort & Convention Center, but the place felt like its own town, so I’ll count it. After my three daily recaps from HOW Design Live, I will be releasing a total of eight other podcasts I recorded while there over the next few months. Thanks again to HOW Design Live for a great event, and once again bringing in a great host of speakers to inspire until next year.

Enjoy.

The post HOW Design Live 2023, Conference Recap 1 of 3 : Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, Calvin Ng appeared first on 36 Point.

Desmond LaVelle & Jennifer Martindale: The Reflex Blue Show #240 — Desmond LaVelle & Jennifer Martindale: The Reflex Blue Show #240 Apr 03, 2023
Show notes

Desmond LaVelle and Jennifer Martindale were the keynote speaker of AAF Nebraska‘s Meet the pros this year. Well, unlike most years where each keynote speaks over one of the two lunches, they simply did a back-to-back, or as they called it, a double header. As always, the event was great, and I always highly recommend it to all students within a few hours of Omaha.

Since we were at a student event, of course we discuss student advice, as well as getting that first job. As the SVP of Marketing for the Chicago Cubs, Jennifer talks about working in the sports industry, and as the biggest khaki expert I have ever met through his work with Dockers, Desmond introduces me to the term ‘pocket bags’, and my life is already better for it.

We also talk about Desmonds new book, The French Word for Murder, seeing Rowdy Roddy Piper in Omaha, and more.

Enjoy.

The post Desmond LaVelle & Jennifer Martindale: The Reflex Blue Show #240 appeared first on 36 Point.

Download — Desmond LaVelle & Jennifer Martindale: The Reflex Blue Show #240 Apr 03, 2023
Show notes

Desmond LaVelle and Jennifer Martindale were the keynote speaker of AAF Nebraska‘s Meet the pros this year. Well, unlike most years where each keynote speaks over one of the two lunches, they simply did a back-to-back, or as they called it, a double header. As always, the event was great, and I always highly recommend it to all students within a few hours of Omaha.

Since we were at a student event, of course we discuss student advice, as well as getting that first job. As the SVP of Marketing for the Chicago Cubs, Jennifer talks about working in the sports industry, and as the biggest khaki expert I have ever met through his work with Dockers, Desmond introduces me to the term ‘pocket bags’, and my life is already better for it.

We also talk about Desmonds new book, The French Word for Murder, seeing Rowdy Roddy Piper in Omaha, and more.

Enjoy.

The post Desmond LaVelle & Jennifer Martindale: The Reflex Blue Show #240 appeared first on 36 Point.

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