The beginning of the year is when many people try to create (and stick to) healthier routines. According to IHRSA, gym membership usually spikes 4 percent points in January, accounting for 12% of all new annual memberships.
Another significant number to consider: about 50% of new gym members are lost by six months.
There are several reasons people quit their gym memberships—some you can’t control.
But your team can certainly control some things. For example, creating an inclusive environment, supporting the achievement of patrons’ fitness goals, and providing excellent customer service experiences.
And, of course, making sure the facility is clean and well-maintained. People want to exercise in a clean facility with machines that work. Dirty, unsanitary workout spaces with unmaintained equipment will cost memberships.
The extra effort of creating positive experiences for partons pays off, because retaining memberships are much more profitable than seeking new ones.
In this episode of the Productive Parks 5-Minute Podcast, we discuss why it’s important to maintain a gym and some tasks to include for a better, safer recreation facility.
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The Productive Parks 5-Minute Podcast is for busy professionals working to change the game in the Parks and Recreation field. If you liked this episode, please check out more of our park and recreation maintenance podcasts or view some articles on our blog (https://productiveparks.com/blog).
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