The Pro Church Tools Show with Brady Shearer

Latest Episodes:

185 - Instagram Stories Production Secrets with Brandon Canning Oct 24, 2017

Show notes

http://prochurchtools.com/185 - Brandon is the creative mind behind Storytape's unique Instagram stories. He shares his gear and tips in this session of the podcast.

What's In This Session?

An intro to creating produced Instagram Stories (15:22)
Dealing with the 24-hour expiration factor of Instagram Stories (17:16)
Our Instagram Stories camera rig (21:48)
Production workflow for Instagram Stories (28:09)
Why quick cuts are the key to compelling Stories (33:50)
How to master camera-motion transitions (38:51)
Editing and export settings for better Instagram Stories (43:12)
Pro tips & tricks for Instagram Stories (47:18)

Show Notes & Resources Mentioned

3 Instant Takeaways

Enjoy the process of creating. Be honest with yourself - you're never going to go back 20 years from now and rematch yourself making your morning cup of coffee, and that's okay. Instead let the fact that your story will expire inspire your creativity everyday. How can this day be turned into a fun or beautiful story worth sharing? Challenge yourself enjoy the process.
Work with what you have. Whether it's what you're doing that day, or the gear you're using - don't try to force it to be something it's not. Let your creativity find the ways to make the most of it.
Break it up. With Instagram stories being such short clips of time, if a single clip of footage in your story is more than a few seconds long it can seem to drag on. By keeping clips and transitions short, you can maintain high energy throughout your story.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/becoming-communi…urch-napa-valley/.

Apple Ditches Church Apps, FB Groups vs Pages & Search Engine Optimization | #AskBrady Episode 38 Oct 21, 2017

Show notes

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

#TIMESTAMPS: 1:07 - What is the best way to give at a 5 to 1 ratio of the amount of times we ask something of people on social media? 8:11 - Should we get a SEO consultation for our website, or should we keep the basic concepts of SEO in the back of our heads and redesign our website based on that? 12:35 - Is it better to have a Facebook group or a Facebook page? 15:59 - Where should our video announcements live after Sunday? Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

Updating A Church Building with New Hope Christian Center: Coaching Edition #018 Oct 19, 2017

Show notes

New Hope Christian Center is almost 40 years old and it shows. With it's 90s themed decor their church building is in desperate need of an update. Brady chats with their executive pastor, Adam, about how to make their building look less dated.

Meet The Church Being Coached

Church Name: New Hope Christian Center
Church Location: Waterloo, Indiana
Church Age: 37 years
Church Size: 400
On the coaching call: Adam Diehl - Executive Pastor

Show Notes & Resources Mentioned

3 Instant Takeaways

Understand why you're wanting to change something. Before painting your sanctuary black because "everybody else is doing it" make sure you understand the reason behind it and whether it's a good fit for the vision of your church.
Be simple. Making simple design choices - like monochromatic colour schemes and minimalistic decor - can help create a complementary look. Adding more variables, such as extra colours, creates more pieces you need to be able to pull together, and the more of a chance you'll have that they don't work together.
Aim for cohesion. Whatever colour and decor scheme that you decide on, be sure to continue that throughout the building rather than having a sanctuary that looks completely different than your foyer and so on. You want your building to tell a single story, and for each room to look like it belongs to the whole. Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/updating-church-building-new-hope-christian-center-coaching-edition-018/

184 - My Church Building Burned To The Ground with Nathan VonMinden Oct 17, 2017

Show notes

http://prochurchtools.com/184 - Bad things happen, but what about when they happen to your church? Nathan shares the story of how his church handled it when their building burned down.

What's In This Session?

What happens when your church building burns to the ground (10:20)
Managing your emotional response to a catastrophe (14:03)
Planning an impromptu service for thousands of people when your gear is gone (16:40)
Dealing with insurance when your church loses everything (20:26)
Lessons for rebuilding from nothing (30:27)
The 3-pronged approach to managing volunteers (32:34)
Can a disastrous event cure apathy or indifference in a congregation? (36:35)
Big tips for church filmmaking (41:00)

Show Notes & Resources Mentioned

3 Instant Takeaways

Unexpected circumstances can force you to think outside the box and be creative. This applies to the problem solving needed to fix the immediate situation, but it also can help you get creative with underlying issues, like Gracepoint's decision to try something new with their stage placement.
Be humble. Most people like being self reliant and independent, but when trouble hits be willing to ask for help and let people know what you need.
Be realistic. Any time there are major changes - even if they're caused by an unexpected disaster - there will be people who decide to leave. Remember to be realistic in times of transition. Realistic about your congregation and where they're at, and realistic about the resources you will need to move forward.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp184/.

Promoting Mission Trips, Indesign Substitute & Churches With Long Names | #AskBrady Episode 37 Oct 14, 2017

Show notes

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

#TIMESTAMPS:

1:03 - How would you recommend promoting mission trips? We want to hear the stories but not every person who goes on a trip is a excellent speaker.
5:08 - How might you create a top-level event to promote a greeting ministry?
14:26 - Any suggestions for software and how to manage templates to help non-designers?
19:12 - What would you suggest to do for a logo of a church that has a really long name?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

Seizing The 167 with New Harvest Chicago: Coaching Edition #017 Oct 12, 2017

Show notes

New Harvest Chicago knows that seizing the 167 hours outside of their Sunday service is integral to growing their church, but they're unsure what they should focus on first. Brady sits down with Eric, their service producer, to put a plan in place.

183 - The 3-Part Sermon Snippet Strategy with Alejandro Reyes Oct 10, 2017

Show notes

http://prochurchtools.com/183 - A large portion of a pastor's week is spent working on their sermon. Alejandro joins us to talk about how to repurpose the content to reach beyond Sunday.

What's In This Session?

Why you need to become a practitioner (10:19)
How to accelerate your digital engagement (12:16)
The 3-Part Sermon Snippet Strategy (General Overview) (14:11)
The #1 reason why 76% of people choose to go church (16:49)
The unfair advantage your church has over other industries & institutions (18:55)
Low-hanging fruit for repurposing your church's Sunday service content (20:26)
The power of scheduling a week's worth of social content in one hour (27:33)

Show Notes & Resources Mentioned

3 Instant Takeaways

Attending church for the first time is extremely daunting. Use social media as a way to build trust with people before they even step through your door. The more people feel like they know you, the more willing they will be to step outside of their comfort zone and attend for the first time.
Social media is a peek into your church. Although modelling your social media posts after other churches can seem like a great place to start (and it can be!) it is important to use your own content - images, quotes, sermon clips etc. Using content that is authentic to you allows people to grasp who you are.
Recap. One easy way to repurpose your Sunday sermon is to do a Monday recap on Facebook live. In just a couple of minutes recap the big idea from your service the day before.

Find the full transcript at https://prochurchtools.com/pcp183/.

From Promotions To Primary Emails, Best Gimbals & Purging Your Email List | #AskBrady Episode 36 Oct 07, 2017

Show notes

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

#TIMESTAMPS: 1:40 - What is your favorite sort of stabilizer gimbal? 6:24 - How much of a drill sergeant should I be about church fonts and different ministries using different fonts? 14:33 - Is it a good idea to purge your email list of anyone who hasn't opened any emails in the past year? 21:06 - How do I get our emails from going into peoples Promotions and into their Primary? Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

Service Video & Photography with Charlotte Assembly of God: Coaching Edition #016 Oct 05, 2017

Show notes

Charlotte Assembly of God is struggling with finding balance with their in service video and photography. If they capture the screen correctly, the exposure of their pastor is incorrect and vice versa.

Brady sits down with a couple members from their team to discuss potential fixes.

182 - The Ultimate Church Brand Discovery Process with Barbara Corneiro Oct 03, 2017

Show notes

http://prochurchtools.com/182 - Everything you do and say as an organization is crafting a brand. So what is your church trying to say to the world? And are you succeeding? Barbara discusses the brand discovery process.

What's In This Session?

Don't worry - we're all just winging it (10:53)
Finding the intersection between form and function (15:22)
The 3 types of questions you need to ask to make a creative project successful (18:35)
Identifying your church's target audience (and why pastor's hate this question) (22:58)
Moving beyond empty mission statements (26:43)
2 favorite questions to ask during the discovery process (30:55)
Developing a persona avatar for your church (33:45)

Show Notes & Resources Mentioned

3 Instant Takeaways

You are a pioneer. The world of church comm. and social is so new and we're all discovering it together. If you are endeavouring to tackle this digital world - be encouraged! You are not alone. We are all working together.
Define what makes your church unique. Go beyond broad terms like Christian or your denomination and instead focus on the details that set you apart. This will help you reach out to people who are searching for your unique brand of Christian community.
Ask people what it's like to be on the other side. You can only see from your own perspective, which leaves blindspots for your church when it comes to people with life experiences that are different than yours. Whether it's people who are new visitors, a different age, sex, race etc. the best way to learn about the way your church is perceived by them is to ask the people who live in those perspectives.

Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/pcp182/.

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