The Pro Church Tools Show with Brady Shearer

Latest Episodes:

5 Mistakes Brady Shearer Made As A Media Director | Ep. #100 May 03, 2018

Show notes

Before founding Pro Church Tools Brady worked in his local church as a media director. He shares a handful of his biggest mistakes and how you can learn from them.

What's In This Session?

#1: Stock photos on our website homepage (2:28)
#2: Mobile app (3:28)
#3: Green screen for video announcements (4:46)
#4: Watermelon disaster post on Facebook (6:07)
#5: No compass; no "why" (7:27)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-mistakes-brady-shearer-made-media-director-ep-100/.

My 7 Best Performing Email Subject Lines Of 2018 | Ep. #099 May 02, 2018

Show notes

Email is still, in our opinion, the second most important platform for your church to be using on digital. Brady shares 7 of his best performing subject lines from this year.

What's In This Session?

Example #1: Embarrassing (39.47% open rate) [CURIOSITY] (2:49)
Example #2: [Blank subject line] (33.51% open rate) [CURIOSITY] (4:01)
Example #3: Pastors are too old (33.9% open rate) [CONTROVERSY] (4:41)
Example #4: 7 things Millennials don't care about in your church (37.3% open rate - 10.83% click rate) [LIST] (5:46)
Example #5: A gift from me to you (34.85% open rate) [FREEBIE] (6:49)
Example #6: The easiest lighting setup I've ever used (32.82% open rate) [EASY] (7:05)
Example #7: How to 27X your organic reach on Facebook (30.11% open rate) [HOW-TO] (8:20)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-best-performing-email-subject-lines-2018-ep-099/.

7 Important Church Statistics For 2018 | Ep. #098 May 01, 2018

Show notes

Brady shares seven statistics from Barna's Trends 2018 trends that he found particularly interesting in regards to church attendance and where Christians are currently.

What's In This Session?

1: 2 out of every 3 Christians admit to experiencing a season or spiritual doubt (1:59)
2: More than a quarter of Christians still find themselves doubting (2:26)
3: 38% of Americans are active churchgoers; 43% are unchurched; 34% is dechurched (3:51)
4: Only 9% of churchgoers attend a church of 1,000 or more (4:18)
5: 40% of churchgoers attend a church of 100 or fewer (4:58)
6: More than half of all American adults (58%) wish they read the Bible more often (6:28)
7: The ideal form of Bible study is 59% "discussion with friends or peers" and just 32% for "sermon or lecture" (6:28)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-important-church-statistics-2018-ep-098/.

How Churches Can Reach Millennials Using Podcasts | Ep. #097 Apr 30, 2018

Show notes

Brady discusses the surprising statistic that almost 50% of Millennials listen to podcasts, and how your church can make the most of this medium.

What's In This Session?

Podcast statistics (0:34)
Brady & Alex's experience with podcasts (1:10)
Idea #1: Q & A podcast (4:03)
Idea #2: Conversational podcast (5:34)
Idea #3: Short & off-the-cuff (6:53)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/churches-can-reach-millennials-using-podcasts-ep-097/.

How To Develop A Morning Routine | Ep. #096 Apr 28, 2018

Show notes

Brady has always had a morning routine, but over the last couple months has made some changes. He shares why this routine is so valuable, and both he hand Alex share what their morning routines look like.

What's In This Session?

The importance of investing in yourself (0:18)
10 minutes of mindfulness meditation in silence (2:08)
Read: Personal development book & the Bible (3:24)
Journal: Goals, learnings, gratitudes & prayers (4:16)
Alex's experiences (7:44)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/develop-morning-routine-ep-096/.

Advanced Church Communications Tip: Preemptively Responding To Objections | Ep. #095 Apr 27, 2018

Show notes

Brady discusses a copywriting tip that you can use to help drive more next steps at your church. The key to this is to respond to objections preemptively.

What's In This Session?

Advanced copywriting & communication tip (0:24)
Common objections (2:01)
Fix #1: Confront the objection (2:50)
Fix #2: Confront the rejection (4:31)
Fix #3: Confront the alternative (6:17)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/advanced-church-communications-tip-preemptively-responding-objections-ep-095/.

How To Finally See Real Change In Your Church | Ep. #094 Apr 26, 2018

Show notes

In the past couple weeks Brady has been researching change, and how to make long term positive choices. He shares some thoughts on how to create lasting change in your church.

What's In This Session?

Humans are predisposed to reject change (0:49)
Necessity is the single biggest driver of change (1:51)
Brady's work experience (3:59)
Nucleus (4:28)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/finally-see-real-change-church-ep-094/.

What To Expect When Launching A Church Facebook Group | Ep. #093 Apr 25, 2018

Show notes

Alex discusses how he is using Facebook groups in his church, the hesitation he felt before starting one, and the results he started seeing within the first 24 hours.

What's In This Session?

2018 algorithm change (0:29)
"Facebook was built to bring people closer together" (0:45)
Why Alex was originally hesitant (2:05)
The first 24 hours (3:38)
One or multiple groups? (4:44)
A review (7:22)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/expect-launching-church-facebook-group-ep-093/.

1 Phrase Your Church Should Stop Using (And What To Say Instead) | Ep. #092 Apr 24, 2018

Show notes

Communication is tough, but even small changes can move the needle forward. Brady discusses a commonly used phrase in church announcements and why we should stop using it.

What's In This Session?

Small changes can move the needle forward (0:56)
"Don't miss it!" (1:31)
Reason #1: Consequences (2:06)
Reason #2: Laziness (3:33)
Alternative: "See you there!" (6:15)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-phrase-church-stop-using-say-instead-ep-092/.

5 New Digital Tools We're Using In 2018 | Ep. #091 Apr 23, 2018

Show notes

Brady and Alex share some digital tools we have begun to use on a regular basis at Pro Church Tools and how they can be helpful for you and your church.

What's In This Session?

Grammarly(0:31)
ahrefs(1:57)
Linktr.ee(3:32)
Smart URL (5:38)
Skyroam(7:51)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-new-digital-tools-using-2018-ep-091/.

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