The Pro Church Tools Show with Brady Shearer

Latest Episodes:

How To Go From Zero To 500K Followers On TikTok In 6 Months Nov 26, 2019

Show notes

Today we'll be sharing with you a real-life TikTok success story. Alex Wilson has amassed hundreds of thousands of followers as a Christian creator on TikTok in just a few months even though he started with zero following. And in this episode, we'll interview Alex as he shares everything he's learned about organic growth on TikTok.

***VISIT THE FULL POST HERE:

https://prochurchtools.com/how-to-go-from-zero-to-500k-followers-on-tiktok-in-6-months/

LISTEN & SUBSCRIBE to the audio podcast version of The Pro Church Tools Show here:

http://prochurchpodcast.com

SHOW NOTES:

Who is Alex Dion Wilson? (01:34)

The "before TikTok" grind. (02:50)

What are you doing that is so different from others? (08:45)

What is the average length for your TikTok videos? (12:00)

Incorporating sounds and music on TikTok? (15:00)

Alex Wilson's camera gear? (18:45)

Stopping the scroll on TikTok. (19:10)

Mistakes to avoid on TikTok. (24:35)

How his TikTok followers are responding. (34:45)

TOP 5 (42:55)

Q&A (58:45)

Is TikTok Safe For Your Church? Nov 21, 2019

Show notes

There's a new social platform emerging right now called TikTok. And the big question that many churches are asking themselves right now is - "Is this platform safe?" So, let's talk about it.

***VISIT THE FULL POST HERE: https://prochurchtools.com/is-tiktok-safe-for-your-church/

Why Your Church Slogan Isn't Good Enough Nov 19, 2019

Show notes

Today we're going to outline the case for why your church needs a better church slogan. Because your slogan isn't just a set of arbitrary words. It's meant to inform your leadership's decision making and help bring your faith community closer together. So in this episode, we'll contrast good church slogans versus less-than-good church slogans and give you the actionable tools you need to craft a better slogan for your church.

***VISIT THE FULL POST HERE:

https://prochurchtools.com/why-your-church-slogan-isnt-good-enough/

LISTEN & SUBSCRIBE to the audio podcast version of The Pro Church Tools Show here:

http://prochurchpodcast.com

SHOW NOTES:

What is a slogan? (4:30)

Why is it important? (10:20)

How to craft a great slogan? (13:45)

How we apply these same principles to Nucleus? (25:50)

BIG ANNOUNCEMENT (40:05)

TOP 5 (49:45)

Q&A (1:07:35)

The Anatomy Of A Steven Furtick Sermon [Elevation Church Breakdown] Nov 12, 2019

Show notes

Today we're going to break down the communication techniques of Steven Furtick. Furtick is one of the most listened-to preachers in the world and that's because he is an extremely talented communicator. So let's talk about the specifics - the frameworks, devices, and constructs Furtick uses in his messages.

***VISIT THE FULL POST HERE:

https://prochurchtools.com/the-anatomy-of-a-steven-furtick-sermon-elevation-church-breakdown/

LISTEN & SUBSCRIBE to the audio podcast version of The Pro Church Tools Show here:

http://prochurchpodcast.com

SHOW NOTES:

Part 1: The vision of Elevation Church (12:45)

Part 2: The 5-part opening framework (18:40)

Prayer Example (27:10)

Part 3: The Preacher's Paradox (30:20)

TOP 5 (45:50)

Q&A (1:00:45)

How Does The TikTok Algorithm Work? [5 Secrets You Need To Know] Nov 05, 2019

Show notes

Today on The Pro Church Tools Show you'll learn exactly how the TikTok algorithm works. And when we say *exactly* we mean it. Because our friends at Life.Church called us up after they met with a TikTok engineer and they spilled the beans on how videos get ranked on TikTok. And by the end of this episode, your church will know what it needs to do to get started with TikTok on the right foot - and how to improve the chances of your videos going viral.

***VISIT THE FULL POST HERE: https://prochurchtools.com/how-does-the-tiktok-algorithm-work-5-secrets-you-need-to-know/

SHOW NOTES:

#1: It's unusual to get this type of insight into a social media algorithm (2:30)

#2: What about those who say you shouldn't be on TikTok because it's not safe for kids? (4:00)

#3: TikTok starts with algorithms instead of friends (6:40)

#4: Each video gets pushed out to a small batch of users and then based on the results, it moves the medium batch test, gets a video integrity rating, large batch goes for about four days if it reaches that spot, then an account review team looks at the content and decides does this need to go super viral on FYP or expire (14:00)

#5: Each account has an authority ranking (17:45)

#6: Delayed Explosion (23:50)

#7: Limit your accounts login to one cell phone (28:00)

#8: Element of verticality (28:00)

#9: Life.Church thinks they're probably going to go off-brand with this platform - and they already have permission to do that (29:30)

Top 5 (37:00)

Q&A (54:50)

7 Proven Church Newsletter Ideas That Really Work Oct 17, 2019

Show notes

In my experience, the most overlooked and misunderstood digital communication platform that churches use is email. That's right. Not Instagram or Facebook - email. So in this episode, you'll learn everything you need to know about crafting an email strategy at your church that works and spurs on more next steps and life change across your entire church.

***VISIT THE FULL POST HERE:

https://prochurchtools.com/7-proven-church-newsletter-ideas-that-really-work/

SHOW NOTES:

#1: Amplify your best social content (5:10)

#2: Amplify your most listened to sermon (8:00)

#3: Amplify your most important next step (14:40)

#4: Plain text emails (18:00)

#5: Add a P.S. (20:30)

#6: Subject line is everything (21:20)

#7: Consistency with time and day (22:00)

5 Troubling Signs That Instagram Is Declining Oct 15, 2019

Show notes

For the last several months, I've been seeing the signs. Instagram organic reach is dropping and the decline is considerable. It's happening in the feed, but it's even happening on IG Stories as well. So in this episode, we'll take a closer look at this Instagram decline and what it means for your church going forward.

***VISIT THE FULL POST HERE:

https://prochurchtools.com/5-troubling-signs-that-instagram-is-declining-2/

SHOW NOTES:

#1: Instagram engagement rates are down considerably (1:10)

#2: IG Stories engagement down considerably (5:50)

#3: No major new features in last 30-60 days; Aug-Sep 2019 (8:40)

#4: Manicured aesthetic is done (9:40)

#5: IG working on a TikTok copy called 'Clips' (14:15)

What should you do? (17:05)

5 Leadership Reminders I Have Written On My Wall Oct 10, 2019

Show notes

In my home office, every wall is painted with chalkboard paint. And on one of those office walls is a series of five different leadership quotes written in chalk. For me, these are the five biggest lessons I'm trying to learn currently when it comes to leading my team and so I like to look at them regularly. But I also want to share them with you - not as virtues I've fully internalized - but as the principles I'm aiming for. So in this episode, I'll take you inside my home office and into my own leadership journey as I share with you what each of these five leadership objectives are.

***VISIT THE FULL POST HERE: https://prochurchtools.com/5-leadership-reminders-i-have-written-on-my-wall/

SHOW NOTES:

#1: "This is a small problem compared to the bigger problems I hope to face." (4:45)

#2: "Everyone wants to be KNOWN and NEEDED." (7:15)

#3: "Talk to yourself more than you listen to yourself." (10:10)

#4: "Wherever I am is the big time." (12:00)

#5: "Stay sweet." (15:20)

3 Public Speaking Mechanisms To Keep Your Audience's Attention Oct 08, 2019

Show notes

A challenge for every single church and every single church leader is that Sunday is only a few days away - which means another sermon. Another gathering. Another moment where we as church leaders need to speak in front of others. And if you don't have a framework to fall-back on for this, you'll likely struggle to come up with new ideas. So in this episode, you'll learn three public speaking mechanisms to keep your church's attention - said differently, you'll learn how to talk and never be boring.

***VISIT THE FULL POST HERE: https://prochurchtools.com/3-public-speaking-mechanisms-to-keep-your-audiences-attention/

Show Notes:

One of my biggest struggles as a content creator is shared by many church leaders as well... (0:40)

We need a framework for how to put together our talks (2:20)

Story/Stats/Steps (4:10)

Make it personal; make it provable; make it practical (4:45)

7 Ways To Maximize Year-End Giving At Church In 2019 Oct 03, 2019

Show notes

Because of Christmas bonuses, tax deadlines, and general holiday generosity, a huge portion of church giving comes in the final months of each year. But just because folks are willing to give, doesn't mean they'll automatically follow-through. It's still incumbent upon your church to provide every opportunity for generosity and to inspire your church to these next steps. So follow along, and by the end of this episode, you'll have a framework that your church can follow to maximize year-end giving.

***VISIT THE FULL POST HERE: https://prochurchtools.com/7-ways-to-maximize-year-end-giving-at-church-in-2019/

Show Notes: