The PR Breakdown with Molly McPherson

The PR Hits, Misses, and Face Plants You Missed This Week Dec 09, 2025

This week’s episode gives you a front row seat to my Friday live sessions, where culture, crisis, and community collide in the best possible way. Think of it as a sampler plate of reputational highs and lows. Some hits. Some misses. A few absolute disasters. And plenty of sharp commentary from the people who show up ready to spar.

We dug into the stories bubbling across media, politics, entertainment, and news.

Here’s what we got into:

• The tightening screws around Pete Hegseth and the trip wires Trump keeps casually laying in public.
• Signal Gate, and why the smallest digital habits always tell the biggest story.
• The American Eagle campaign, Pantone’s baffling color of the year, and the new era of rage bait.
• Spotify Wrapped’s identity crisis, including why the app suddenly thinks everyone is eighty.
• The Lizzo Substack pivot and why her cancellation narrative leaves out the part that actually mattered.
• The Belichick and Jordan Hudson saga that refuses to stop producing plot twists.
• Erica Kirk’s full rebrand tour and what happens when an influencer decides to shed the bling.
• The royal chaos machine that somehow keeps spinning even when no one is asking it to.
• The early contenders for 2025’s best and worst crises, including a few names the audience threw in with real enthusiasm.

If you want the unfiltered version, join us live next Friday. Right now, the streams run through Substack, but soon you’ll be able to watch on YouTube, Instagram, and Facebook. The room always warms up fast. The opinions never stay polite for long.

Until then, pay attention to what people actually react to, not what the talking points tell you. That’s where the truth hides.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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The Essay That Split a Kennedy Dynasty: What Tatiana Schlossberg Revealed Dec 02, 2025

A close look at Tatiana Schlossberg's viral New Yorker essay, A Battle with My Blood. It is an emotional piece that blends grief, legacy, and quiet fury, and it signals a deeper shift inside the Kennedy family. The episode walks through the layers of the essay and the choices behind it. From the shock of Schlossberg's leukemia diagnosis, to the way she describes the strained healthcare system, to her understated but unmistakable criticism of Robert F. Kennedy Jr., this story becomes both a personal account and a moral document. This episode explores why the timing mattered, why the family dynamics matter, and why this essay reshapes the public conversation around RFK Jr. as Olivia Nuzzi's forthcoming book adds another external blow. The episode closes with a look at the media cycle, the political stakes, and the long arc of the Kennedy legacy.

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Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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Trump, Summers, Spacey, and Markle: Who Owned It and Who Faked It Nov 26, 2025

This week’s episode dives into a crowded lineup of public figures who all managed to confuse PR maneuvering with actual accountability: President Trump’s “quiet piggy” moment on Air Force One and the broader pattern behind his attacks on women in the press, Larry Summers’ fog-filled non-apology after his Epstein emails resurfaced, Pope Leo XIV’s straightforward call for human dignity contrasted with a White House response that dodged the moral point entirely, Kevin Spacey’s nightclub comeback performance and his ongoing attempt to swap personal suffering for responsibility, and Meghan Markle’s Harper’s Bazaar profile, complete with an Upper East Side house manager announcing “Meghan, Duchess of Sussex” to an empty room. It’s a week full of case studies in what happens when leaders and celebrities choose optics over truth, and why audiences, voters, and stakeholders are paying closer attention to who names their missteps and who tries to PR their way out of them.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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Michael Wolff’s Messy Attempt to Explain Why He Was Helping Epstein Nov 19, 2025

This episode starts with a line that should make anyone in communications sit up a little straighter. Michael Wolff, a bestselling Trump biographer and longtime access journalist, emailed Jeffrey Epstein with strategic advice about how Epstein could handle questions about Donald Trump. Not expose him. Not confront him. Advise him.

And now, those emails are a crisis in themselves.

Today’s episode focuses on the messaging behind Wolff’s interactions with Epstein. Not the salacious details, not the conspiracy theories, not the internet rabbit holes. We’re talking about messaging, influence, framing, and the ethical gray zones revealed in more than 20,000 Epstein-related documents released by the House Oversight Committee.

To break this down, we look closely at a long on-air conversation from The Daily Beast’s emergency podcast episode featuring Wolff and host Joanna Coles. She pressed him hard. He tried to explain, defend, and reframe. And what he said on that podcast is, frankly, a crisis-communication case study in real time.

In this episode:

• How Wolff’s emails show him acting less like a journalist and more like a strategist
• The moment Wolff tells Epstein how to "let Trump hang himself"
• Why Wolff’s "I was the lone truth-teller" explanation is classic crisis reframing
• The ethical tension between ingratiation and complicity
• Why these emails matter for media credibility at a moment when Pew Research shows public trust is scraping the floor
• How Wolff’s relationship with Epstein may have shaped four Trump books
• The danger of access journalism becoming influence management
• Why everyone else in Epstein’s orbit is silent, and Wolff is the only one talking
• The deeper question: what happens when the people tasked with revealing power start acting like they’re part of it?

This episode is about messaging and the moral tradeoffs behind it.
It’s about the ugly truth of proximity to power.
And it’s about what happens when a journalist crosses the line from observing a crisis...into participating in one.

Links Mentioned:
• The Daily Beast interview with Michael Wolff and Joanna Coles
• Pew Research Center: "Americans’ Views of the News Media

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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PR in the Age of GEO: How to Make Sure AI Gets Your Story Right Nov 12, 2025

You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job.

GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced.

In this episode, Muck Rack’s CEO and Co-Founder, Greg Gallant, joins me to explain how GEO is reshaping public relations. He walks through how Muck Rack evolved from the early social media boom to the frontlines of AI-driven communications. We dig into how data and generative tools can help communicators strengthen media relationships, measure real impact, and stay relevant in an industry that is changing fast.

We talk about:

How PR missed the SEO wave and what GEO means for catching up
Why journalists and AI platforms are now gatekeepers of reputation
What Muck Rack’s new Generative Pulse feature reveals about how AI “reads” the news

If you work in PR, communications, or reputation management, this is not a someday conversation. It is happening right now.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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The Anatomy of a Royal Fallout: The PR Behind the Prince Andrew Statement Nov 05, 2025

This episode goes behind the polished words of Buckingham Palace to unpack the public relations machinery that managed the downfall of Prince Andrew.

In October 2025, King Charles III formally removed all of Andrew’s titles and evicted him from his Windsor residence.
On the surface, it looked like accountability.
But beneath the royal phrasing lay a carefully timed communications plan.

We’ll walk through the anatomy of that plan: how one resurfaced email reignited the scandal, how two precisely timed statements reframed it,
and how the Palace’s language turned a personal disgrace into an institutional act of duty.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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PR Meets Politics: Cheryl Hines Learns the Kennedy Spin Oct 29, 2025

When your marriage becomes a media strategy, what do you say—and what do you not say?

In this episode, Molly McPherson breaks down Cheryl Hines’ carefully crafted response to rumors surrounding her husband, RFK Jr., and journalist Olivia Nuzzi. Fresh off her appearance on the Katie Miller Podcast, Hines offered a masterclass in polished PR talk, leaning on trust, communication, and a dash of Kennedy-style deflection.

But was it authenticity or choreography?

Molly dissects:

The Kennedy family’s long history of narrative control
How Hines framed her marriage as a story of trust and composure
What her phrasing reveals about modern political spouse PR
The difference between personal grace and public messaging
Why sometimes the smartest media move is saying less (with confidence)

Tune in for an unfiltered look at how Hollywood charm meets political spin—and what it teaches us about image, loyalty, and the art of public denial.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

If Your Group Chat Praises Hitler, You Don’t Have a PR Problem, You Have a You Problem Oct 22, 2025

When Politico dropped nearly 3,000 pages of leaked Telegram messages from the Young Republican National Federation, it revealed a disturbing culture behind closed doors. In this episode, Molly McPherson unpacks why private chats are never really private, how weak apologies deepen a crisis, and what this scandal teaches every leader about accountability, ethics, and reputation in the digital age.

Key Discussion Points:

The leaked Telegram chat that destroyed the Young Republican National Federation’s credibility
Why “kids will be kids” is not a defense when adults hold positions of power
The myth of online privacy and how “anonymous” messages are always traceable
How a values gap—what an organization says publicly vs. what it allows privately—leads to crisis
Dissecting the failed apologies that followed the leak
Molly’s five “PR truths” for digital-age leadership:
The difference between genuine accountability and PR spin

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

From Panic to Power: The 90-Second Rule for Handling Haters Oct 15, 2025

When the internet comes for you, your instinct is to fight back or disappear. Neither helps. In this episode, Molly breaks down her simple, proven 90-second rule for handling online hate without losing your cool or your credibility.

You’ll learn:

Why outrage online is a revolving door (and why it’s never really about you).
How to recognize when your brain has flipped into fight-or-flight mode—and what to do about it.
The golden rule of when not to apologize (and where to respond instead).
How to move from panic to power in less time than it takes to make a cup of coffee.

If you’ve ever dealt with critics, trolls, or just plain mean people online, this one’s for you.

Bonus: Want to learn how to respond to any crisis with confidence?

Join Molly’s free live training: The First Hour: How to Respond to Any Crisis Before It Spirals

You’ll discover:

The 3 critical steps every communicator must take in the first hour of a crisis.
The biggest mistakes that tank trust (and how to avoid them).
How to draft a holding statement in minutes instead of hours.

Spots are limited—grab yours now HERE.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

When Sports and Scandal Collide: Inside the Biggest Controversies and Comebacks Oct 08, 2025

In this episode, Molly sits down with Jim Rocco and Thom Weidlich, co-authors of Sports Crisis Communications: Cases and Controversies, to explore how the worlds of sports and crisis PR collide. From Tiger Woods’ redemption arc to Aaron Rodgers’ vaccine controversy and Brett Favre’s legal troubles, this candid conversation dissects how athletes, teams, and brands handle scandal when the spotlight turns harsh.

The trio also dives into how social media, fan loyalty, and corporate interests shape the playbook for managing reputation in modern sports. Whether it’s Tom Brady’s conflict of interest, the NFL’s uneasy dance with gambling, or the Dodgers’ Pride Night flip-flop, this episode pulls back the curtain on how power, money, and morality intersect on and off the field.

In this episode:

Tiger Woods’ image makeover: from scandal to super-dad
How Aaron Rodgers’ “immunized” comment tested State Farm’s crisis strategy
Brett Favre, welfare funds, and the price of silence in litigation PR
The NFL’s resilience (and denial) through scandal after scandal
When betting meets ball: why gambling is the next big PR minefield
The Dodgers’ Pride Night controversy and the danger of corporate flip-flopping
What brands can learn from Dick’s Sporting Goods’ values-based stand
Why vulnerability (and a good apology) can save an athlete’s reputation
Tom Brady’s latest “conflict of interest” and the ethics of sports media
Advice for rising athletes and a few words of wisdom for Bill Belichick

Key takeaway:
Reputation is built long before the crisis hits. Whether you’re a star athlete or a CEO, your credibility bank determines how hard you fall, and how fast you recover.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Behind the Scenes of Greg Floyd’s Interview: Son Admits Killing Parents on Camera Oct 01, 2025

This episode of The PR Breakdown examines a viral crime case out of Albany, New York, that drew national attention when a suspect confessed on camera to killing and burying his parents. Guest Greg Floyd, veteran journalist and anchor, recounts how the investigation evolved from a financial-crimes lead into a homicide revelation, and reflects on the ethics, accountability, and human weight behind the interview.

In this episode:

How the case surfaced and escalated from a backyard dig to a double homicide
The email that led to an on-camera interview and an unexpected confession
Techniques for guiding high-stakes interviews without sensationalism

Watch/Read:

Watch the Molly McPherson and Greg Floyd conversation on YouTube.
Interviews and coverage on CBS 6 Albany’s YouTube and website
- Full video: Man confesses to killing his parents during news interview, arrested in front of station
- Full video: Lorenz Kraus speaks from jail after confession to parents' murder

Live & Archive:

Substack Live: Friday, Oct 3 at 12:45pm ET — Greg Floyd joins for an extended Q&A.
Substack members will have access to the archived live conversation after the event.

Content note: This episode discusses homicide and may be distressing for some listeners.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Breaking Down the Media Statements: Kimmel, Trump, Tylenols Counterpunch Sep 24, 2025

When three statements drop within the same hour, it’s not just news, it’s a case study.

Disney walks back Jimmy Kimmel’s suspension with a vague, deflective release.
Donald Trump grabs headlines in the Roosevelt Room, suggesting Tylenol in pregnancy raises autism risk — without evidence.
Tylenol fires back fast with a direct, science-based denial.

In this episode, dissecting how each statement was crafted, what it reveals about the motives behind it, and why credibility — not spin — decides who wins the narrative.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

When Words Become Weapons: Speech, Consequences, and the Charlie Kirk Fallout Sep 17, 2025

Outrage isn’t random anymore, it’s a playbook. In the wake of Charlie Kirk’s assassination, what started as shock turned into a communication crisis that exposed how words can either shape narratives or ignite division.

Here’s the problem: in 2025, speech doesn’t live in a vacuum. Every comment, post, and soundbite ricochets through algorithms, institutions, and public opinion. And when words turn into weapons, the fallout is swift—firings, censures, and reputational scars.

This episode explores:

Nancy Mace’s explosive remarks and how her pivot from tragedy to blame became a masterclass in political narrative-building.
The response from institutions like NASDAQ, Ole Miss, and the Washington Post as they enforced “zero tolerance” speech policies.
The Pentagon’s crackdown on service members’ posts—and the chilling gray area between personal opinion and professional consequence.
Why communicators must recognize that every word carries weight, every platform is a stage, and every policy has teeth.
The fine line between accountability and overreach—and what fairness actually looks like in a polarized digital age.

The September takeaway? Speech has consequences. Some create clarity. Others create chaos. The difference lies in whether words are used to connect or to divide.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

From Phillies Ball Snatch to US Open Hat Grab: Outrage, Backlash, and Blowback Explained Sep 10, 2025

Outrage isn’t new, but the way it plays out in 2025 feels like a full-time industry. This week, it’s Phillies fans brawling over a foul ball, a CEO swiping a signed hat at the US Open, Bruce Willis’ family facing judgment in a Diane Sawyer interview, and American Eagle cashing in on controversy with its headline-grabbing campaign.

Here’s the problem: every headline slaps the same word on these stories—backlash. But backlash and blowback aren’t the same thing. If you don’t know the difference, you’re missing the real story.

In this episode:

The Phillies “Ball Snatch” dad who turned a viral mess into a lesson in staying calm.
The US Open “Hat Grab” CEO who folded fast—and why it saved his business.
Bruce Willis’ family’s media strategy, turning online judgment into strategic storytelling.
American Eagle’s outrage marketing proves that some brands script backlash into their budget.
Why the age of the public apology is over—and what leaders are doing instead.

The September takeaway? Backlash reveals character. Blowback reveals strategy. And knowing which one you’re seeing could be the difference between chaos and control.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

What Was Said at the Mic: Press Conference Analysis After the Annunciation Catholic School Shooting Sep 03, 2025

A shooting inside a Minneapolis church during a back-to-school Mass left two children dead and several others injured. The Annunciation Catholic School community was shattered. The country watched. And almost immediately, public officials and school leaders stood in front of microphones, tasked with speaking into heartbreak.

In this episode, examining what was said—and how it was said—during the press conferences that followed.

Joining the conversation with Molly is Greg Floyd, evening anchor and investigative reporter at WRGB-TV in Albany. A six-time Emmy winner with multiple Edward R. Murrow Awards, Greg brings deep experience in live coverage, newsroom leadership, and the complexity of reporting local stories with national weight.

Together, we break down the structure, tone, and delivery of each speaker—from elected officials to faith leaders—and explore what communicators can learn from how these moments were handled.

What We Cover:

The context behind the headlines: children, a church, and the first week of school
Mayor Jacob Frey’s restrained approach, and why one line (“These children were praying”) shaped the narrative
Police Chief Brian O’Hara’s directness, structure, and use of the repeated-question technique
Principal Matt DeBoer’s calm, clarity, and emotional authority—including a powerful reflection on older students protecting younger ones
The possible public misstep by Archbishop Bernard Hebda, and the risk of correcting others in a crisis moment
How local media elevated the story’s tone, and why Twin Cities press markets matter in national perception
The visual language of crisis: from rolled-up sleeves to school-branded t-shirts
Why the absence of scripts—and the presence of emotion—can carry more weight than any prepared statement

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The First Mistake That Will Sink You in a Crisis Aug 27, 2025

The Breakdown:

The first move most people make in a crisis is often the one that causes the most damage. It happens when emotion outruns strategy, and the brain mistakes public pressure for personal danger. The result is impulsive action, usually in the form of a rushed post, a scrambled statement, or a desperate attempt to make the backlash go away. But the real problem isn’t public. It’s neurological.

This episode explains why the body’s threat response takes over during high-stakes moments, and how that hijack shuts down the very part of the brain responsible for leadership, regulation, and long-term thinking. It’s not about judgment. It’s about biology.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

How Taylor Swift Turned New Heights Into a Smart PR Play Aug 20, 2025

Taylor Swift didn’t just pop onto her boyfriend’s New Heights podcast for fun. She executed a masterclass in brand strategy. With over 16 million views and endless headlines, her first-ever appearance alongside Travis and Jason Kelce wasn’t casual. It was calculated.

In this episode of The PR Breakdown with Molly McPherson, a look at the strategy behind the appearance. Why it mattered, what Swift accomplished, and how it ties into her broader narrative of album rollouts, relationship optics, and reputation management.

What You’ll Hear About in This Episode

The Optics: Why Swift’s on-camera presence, couple dynamics, and emotional stories humanized her brand at just the right time.
Message Control: How choosing New Heights over legacy media gave her total control of the conversation.
Redirection Strategy: How this appearance quietly shifted headlines away from Blake Lively’s legal mess and back onto Swift’s album.
Cross-Brand Boost: Why this was just as beneficial for the Kelsey brand as it was for Swift.
The Long Game: How this single appearance sets up Taylor’s reputation, her relationship, and her album narrative for the months ahead.

Why This Episode Matters
Swift’s appearance is a case study in modern communication—blending personal storytelling, platform control, reputation management, and viral timing. It’s the kind of move every communicator, marketer, and leader should pay attention to.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

South Park's Savage Trump Administration Takedown Aug 13, 2025

This week’s PR Breakdown isn’t about a corporate crisis or a press release gone wrong. It’s about satire — and the way it forces a reaction.

In the latest season of South Park, Matt Stone and Trey Parker have turned their aim on the Trump administration, DHS Secretary Kristi Noem, and the culture of punditry. It’s not subtle. It’s not sanitized. And it’s definitely not for the thin-skinned.

The second episode, “Got a Nut,” skewers both sides of the aisle while delivering a masterclass in what happens when satire hits a nerve. The White House called the show “irrelevant” — a statement that instantly proved the opposite. Noem leaned into the joke publicly, then undercut herself in interviews. And Charlie Kirk tried to be in on the humor while still nursing the sting.

Here’s what I cover in this episode:

Why this season of South Park is landing harder than most political commentary
The specific targets in Episode 2, and the satirical tactics behind them
How public figures misplay their responses to being parodied
Why defensiveness is the loudest admission of relevance
The crisis takeaway: When satire calls you out, your response matters more than the joke

Satire works because it holds up a mirror. In PR, what you do next decides whether people see the reflection as truth or just a caricature.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Strategic Timing of Justin Timberlake's Lyme Disease Revelation Aug 06, 2025

Justin Timberlake ended his tour and dropped a bombshell on Instagram—he’s been battling Lyme disease. The post was emotional, reflective, and full of gratitude. But was it also a PR move?

In this episode of The PR Breakdown, examining the timing, language, and strategy behind Timberlake’s statement and why it dropped when it did. This isn’t about questioning the diagnosis. It’s about asking the right questions, like why fans were left disappointed for months and only got an explanation after the final show.

In this episode:

The fan backlash that built up across Europe
Why the statement reads polished but not personal
What it omits and why that matters
The PR blueprint behind celebrity health reveals
How Justin Bieber ran the same play in 2020
Timberlake’s pattern of silence and reinvention

You can believe the pain and still question the play. Especially when the timing is perfect and the message lands just right.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Why Gwyneth’s Viral Ad Won’t Save Astronomer Jul 30, 2025

After NPR called me to weigh in on the Coldplay concert scandal and Astronomer’s new viral ad starring Gwyneth Paltrow, a listener to the time to email to call me a “fussbucket.”

You know what? I’ll take it.

Because here’s the thing: clever marketing isn’t a substitute for accountability. In this epsiode ofThe PR Breakdown, I explain why Astronomer’s ad (produced by Ryan Reynolds’ Maximum Effort and fronted by Gwyneth Paltrow) is a classic case of PR deflection wrapped in celebrity glitter.

This episode unpacks:

Why the real problem was never the kiss—it was the CEO-HR power dynamic
The danger of turning ethical breaches into punchlines
How Maximum Effort’s fastvertising campaign misread the assignment
What leadership accountability actually sounds like (hint: not “we’ve become a household name”)

Want to learn what separates a temporary distraction from a lasting reputation hit? This episode is for you.

Mentioned in the episode:

- "5 PR Lessons from the Coldplay Concert That Took Down a CEO" - Molly McPherson, Substack (July, 23, 2025)

- "The Coldplay Concert Scandal That Took Down a CEO" - PR Breakdown podcast (July 23, 2025)

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Coldplay Concert Scandal That Took Down a CEO Jul 23, 2025

Seventy thousand five hundred twenty-one.

That’s how many news stories included Andy Byron’s name after one juicy Jumbotron moment at a Coldplay concert. In this episode of The PR Breakdown, dissecting how a viral moment spiraled into a corporate PR disaster that exposed a CEO, an HR chief, and a total breakdown in communication control.

What made this story explode? Not just the video, but the silence that followed a hoax.

Molly breaks down the viral ingredients:

A real-life HR entanglement caught on camera
Fake apologies and fake wife statements
A tech company scrambling to fact-check a fake statement
And a resignation that came too late to stop the damage

It’s a live case study in digital PR failure, and a warning for anyone who thinks “it will pass" is a good crisis response strategy in 2025.

Mentioned in the episode:

"Astronomer finally releases a statement." - @MollyBMcPherson, TikTok, July 17, 2025
"When national television outlets ask for comment before the Novocaine wears off." - @MollyBMcPherson, TikTok, July 16, 2025
"TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco." - @MollyBMcPherson, TikTok, July 16, 2025
TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco - Fox News, July 19, 2025
"Tell-tale signs for spotting a fake press or media statement.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Flood Warning Failures: The Texas Tragedy Jul 16, 2025

When the flood came, the warnings didn’t. In this episode, a deadly cascade of communication breakdowns and the consequences of delay. At least 129 people are dead, with dozens still missing, after historic flash flooding swept through central Texas. The timeline reveals a gap between federal alerts and local action. Lives were lost in those hours.

We examine what went wrong, why the local warning system never materialized despite years of requests, and how messaging from state and national leaders continues to fail the public in real-time. From delayed sirens to political deflections, this is a story about infrastructure, accountability, and the high cost of silence.

Plus: the Camp Mystic aftermath, FEMA’s delayed deployment, the governor’s football analogy, and the backlash to a viral video that reframed the tragedy through race and privilege.

The floodwaters receded. The questions haven’t.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The PR Trap of July: Scandals, Silence, and the Setup for September Jul 09, 2025

July appears quiet. It isn’t.

This episode outlines why summer is a high-risk period for reputation management. With newsroom staffing reduced and audience attention low, deeper stories start brewing. Reporters have more time. Leadership is often distracted. That’s when reputational cracks start to widen.

The timing is rarely accidental. Many of the biggest PR crises in recent years—from Lizzo’s lawsuit to Drew Barrymore’s strike backlash—began simmering in July and erupted by September.

What’s covered:

How reduced oversight and lower engagement create space for reputational damage
The patterns behind summer stories that spiral
Case examples including Diddy, Cuomo, Barrymore, Lizzo, Fallon, Baldoni, and Lively
The role of social media in sustaining backlash
Why July is a critical window for transparency, not silence

Also featured: a breakdown of how MuckRack supports proactive monitoring and sentiment tracking.

Referenced Stories:

Sean Combs trial
Andrew Cuomo's primary upset
Lizzo legal fallout
Writers strike flashpoints
Celebrity missteps and media strategy

Key takeaway:
July is not the time to disappear. For anyone managing a sensitive narrative, this is the moment to speak before being spoken about.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

When Journalists Become the Story: Who Really Controls the Narrative? Jul 02, 2025

In this live edition of The PR Breakdown, Molly McPherson is joined by Warren Weeks and John Perenak, the hosts of the Reputation Town podcast, to explore the widening gap between journalism and public trust. The conversation centers on CNN’s Jake Tapper and his new book with Alex Thompson, Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again.
Is this book a mea culpa? A career pivot? Or a strategic move to rebuild credibility?

The reputation strategy behind Tapper’s timing
Whether journalists should profit from stories they once protected
How media control is shifting from legacy outlets to podcasters and independent creators
Why access journalism is losing public trust
The pressure journalists face when reporting truth conflicts with institutional loyalty

This episode is not just about one book or one anchor. It’s about the changing role of journalism, the rise of independent media, and the challenge of earning trust in today’s media environment.
If you work in communications, follow the news closely, or just want to understand what’s really happening behind the headlines, this conversation is for you.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Tyler Perry Allegations: Why 'Scam' Claims Make Everything Worse Jun 25, 2025

Tyler Perry is facing a $260 million sexual harassment lawsuit from actor Derek Dixon—and his legal team wasted no time calling it a “scam” and “shakedown.” That move may work in court. It won’t hold up in the court of public opinion.

In this episode, I break down:

How aggressive legal statements create reputational damage
Why pattern recognition is the biggest risk to Perry’s brand
The Christian Keyes video circulating online and its unspoken implications
What Perry’s team should have said instead—and why it matters

From the “Lizzo Effect” to the gap between legal and reputation risk, this is a classic case of what happens when a billion-dollar brand forgets that beloved status is earned—and easily revoked.

Strategic Takeaway: Defensive desperation destroys trust faster than the allegation itself.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

PR Wars: Trump vs. No Kings Jun 18, 2025

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Defamation as a Crisis Strategy: What the Blake Lively–Justin Baldoni Case Reveals Jun 11, 2025

A $400 million defamation lawsuit, a full dismissal from a federal judge, and reputations still in question. This week, we’re breaking down the legal loss—and PR fallout—of It Ends With Us director Justin Baldoni’s case against Blake Lively, Ryan Reynolds, and their team. Spoiler: no one comes out clean.

This episode goes beyond the legal headline to unpack what really happens when public figures weaponize defamation law to manage backlash. We cover:

Why most defamation suits fail
What the law protects—and what it doesn’t
The reputational risks of suing to “fix” a story
And what Blake Lively’s post-verdict statement didn’t say out loud

If you’ve ever asked, “Should I sue for defamation?”—this episode is your answer. (And I’ve got a resource for you if you’re still not sure.)

Mentioned in the episode:

Should You Sue for Defamation? (Fillable Decision Tree for paid subscribers): PRBreakdown.Media
Social Media Hints At Reasons Behind 'It Ends With Us' Cast Rift, Forbes.com (Aug. 12, 2024) Molly McPherson

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Betrayals, Backpedals, and Broadcast Blowups: This Week in Reputation Damage Jun 04, 2025

This week delivered a crash course in reputational damage. From a celebrity divorce to a DOGE(Y) dodge, and newsroom blowback, this episode highlights five real-time PR failures that exposed deeper internal fractures.

Mentioned in this episode:

Hugh Jackman & Deborra-Lee Furness: When a “conscious uncoupling” narrative veers into betrayal
Jeff Bezos & Lauren Sánchez: The media quote provided about their pre-wedding press tour. Previous episode for context: (Houston, Gayle King and Crew Have a Problem: Blue Origins PR Free Fall)
Elon Musk: His pivot away from Trump raises eyebrows.
Jake Tapper: CNN’s anchor (and one crisis communicator) faces the heat from the release of Original Sin.
Delta Airlines: A viral in-flight moment that struck the wrong chord.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Original Sin: The Five Communication Sins That Created the Biden Cover-Up May 28, 2025

Jake Tapper’s new book Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again is making headlines; not just for what’s in it. The backlash, the omissions, the PR fallout—it’s all part of a larger failure in messaging that started long before the first leak.

In this episode, I’m breaking down the five communication sins at the core of the Biden cover-up. It’s not about politics. It’s about power, spin, and what happens when leaders forget that concealment is not strategy.

You’ll hear:

The five sins: from silencing to muting the messenger
The Tapper media tour misfire
Why crisis spin can’t beat truth—even with a teleprompter
How these same mistakes show up in boardrooms, campaigns, and C-suites

This isn’t about politics or who you voted for. It’s about what not to do when people are watching...and when they’re not.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Reputation Cliff: Why Some Celebrities Never Recover: Featuring the Sean Combs Trial and My NBC News Interview May 21, 2025

This episode examines the sharp edge of celebrity scandal and why some reputations teeter over the cliff while others, against the odds, manage a comeback. With Sean Combs (Diddy) serving as the case study, this episode reveals PR moves public figure make when they are close to the edge of the “reputation cliff.”

Comparing a trio of notorious comebacks and collapses—Robert Downey Jr., Tiger Woods, Ellen DeGeneres—the episode shares how two made it through the crisis while one fell victim to it.

In this episode:

The three signals a brand or person is beyond repair
Why apologies and silence aren’t equal
The harsh truth about when it's too little, too late.

Sources:

How allegations can impact Combs' Reputation, NBC News, May 14, 2025
Brands! Take a Stand! But Do So With Caution, You.Gov, Deepa Bhatia - December 18th, 2018
Poll: Tiger Woods Hits a Record Low, NY Post, 2009

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

What No One Tells New Grads About Crisis Communication (And Life) May 14, 2025

Last week, my daughter graduated from Loyola University Chicago. After years of watching her build a life—on the field, on the sidelines, in the center of the action—she’s stepping into the real world. And like so many graduates right now, she’s walking in with drive, uncertainty, and a digital footprint that started long before her first job offer.

This episode is a message to her—and to every graduate who needs a little direction that’s not sugarcoated. It’s a life list. The same one I’ve given my own kids (sometimes more than once). The same one I use with clients in crisis.

In this episode:

The top three questions students (and parents) ask me after every keynote
Why your degree matters less than how well you can read a room
The habits and mindsets that actually keep reputations intact
What to say in your first “I don’t know what to do” moment at work
And the one thing every Gen Z grad needs to hear—especially those shaped by the pandemic years

This is not motivational filler. It’s a real list for the real world. Send it to your grad. Save it for your kid. Or come back to it when your own clarity runs low.
Read the entire list here on my PR Breakdown Substack: What No One Tells New Grads About Crisis Communication (And Life)

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Bill Belichick’s Girlfriend Has Main Character Energy and It’s Breaking His Brand May 07, 2025

Bill Belichick has always been a master of control—on the field, in the press, and with his own narrative. But this episode examines how that carefully crafted reputation is unraveling, not because of a fumbled statement, but due to the outsize influence of his much-younger girlfriend, Jordan Hudson.

A viral CBS interview, public statements blaming the media, and confusion about her expanding “professional” role—all illustrate a pattern where the desire to squash uncomfortable questions only fuels more curiosity and suspicion for the current UNC football coach.

Using the latest PR missteps as a case study, the episode spotlights the danger of losing control over the story to someone whose only real credential is main character energy. When boundary issues and amateur crisis management collide, even New England legends risk getting steamrolled by bad optics. The tension between protecting privacy and inviting chaos gets put under the spotlight, challenging listeners to recognize when a message stops being strategy and starts becoming farce.

In this episode:

The real cost of outsourcing reputation management to someone with minimal experience and maximum influence
Why blaming the media—and the audience—always backfires, no matter how famous you are
How losing internal boundaries blurs personal and professional roles, turning even legacy brands into tabloid fodder

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

When Silence Backfires: Belichick, Blake & the Draft Day Meltdown Apr 30, 2025

A football legend avoids the one question everyone’s asking. A Hollywood power couple frames advocacy through a lens that feels just a little too curated. And a trusted draft analyst unravels on-air when his favorite prospect freefalls. This episode covers three high-profile figures—Bill Belichick, Blake Lively, and Mel Kiper Jr.—each caught in a reputational storm of their own making.

The instinct to protect ego is understandable—but it’s also where most people go wrong. When public figures refuse to adapt or acknowledge the obvious, they don’t protect their image—they invite scrutiny. Whether it’s personal relationships, unresolved legal issues, or professional misfires, the damage isn’t just in the mistake. It’s in pretending the mistake doesn’t exist.

Silence isn't strategy—it’s speculation fuel
Doubling down rarely works when credibility’s at stake
The Streisand Effect is still undefeated

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

How Harvard Said No—and Made It Stick Apr 22, 2025

This episode examines Harvard University’s April 2025 letter rejecting sweeping demands from the Trump administration—an act of resistance that was principled, measured, and strategically precise.

The statement didn’t chase headlines or play defense. It outlined the stakes, drew a legal and ethical line, and delivered a message that stood on mission—not fear.

Listeners will hear a breakdown of how the letter was structured, why it worked, and what it signals for anyone responsible for high-stakes communication. The episode explores how transparency, when guided by values, creates reputational resilience—even under political and public pressure. Essential listening for leaders, communicators, and institutions preparing to face conflict—and determined to do it without flinching.

Key Themes:

Framing a public statement when the pressure is high
Avoiding vague language and moral compromise in moments of risk
Why clarity and conviction are more protective than silence
Lessons in structure, tone, and timing from Harvard’s strategy

Mentioned in this Episode:

How Legal Counsel Doomed Leadership At Harvard and UPenn, Molly McPherson (Forbes.com)
This Is Not Normal: What Harvard's Bold Statements Can Teach Every Leader, Molly McPherson (Substack.com | PRBreakdown.Media)
Your Guide to Writing a Bold Statement When the Stakes Are High, Molly McPherson (Substack.com | PRBreakdown.Media)

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Houston, Gayle King and Crew Have a Problem: Blue Origin’s PR Free Fall Apr 16, 2025

A rocket full of high-profile women launched into space, but the real spectacle might’ve been the PR machine that sent it there. From Katy Perry floating with a daisy to Oprah crying on the ground, every moment of Blue Origin’s all-women flight felt like it was choreographed to go viral. It looked empowering on the surface, but the optics raised a bigger question: when the narrative feels off, who gets to push back—and how?

This episode is a smart, strategic walkthrough of how to correct the record without igniting a firestorm. Using a therapist-backed framework from relationship expert Dr. Abby Medcalf, this breakdown lays out the emotional and tactical roadmap to tell someone they’re wrong in a way they’ll actually hear. Because calling out the spin doesn’t have to burn everything down—if you know how to land the message.

What You'll Learn:

The three-step framework for correcting someone without causing a blow-up
Why even seasoned communicators get stuck defending bad stories
How to separate honest feedback from ego-driven pushback

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Behind the Music: Unraveling 'The White Lotus' Composer's Dramatic Exit Apr 09, 2025

In this episode the spotlight is on the unexpected exit of Cristobal Tapia de Vere, the brilliant mind behind the haunting score from the hit HBO series, The White Lotus. This episode examines the emotional and professional tensions that simmer beneath the surface of creative collaborations. Shifts in tone and style aren't just about art—they're about personal identity and control. When those elements clash, trust and communication often become the collateral damage.

Gain insight into how personal grievances can mutate into public challenges, especially in high-stakes environments. This episode serves a lesson about defaulting to raw emotion in times of conflict while offering the key to maintaining strong, resilient relationships.

Key Takeaways:

Ego and Emotional Decisions: Personal emotions can heavily influence professional outcomes, especially in creative endeavors.
Private vs. Public Disputes: Addressing disagreements internally before they become public spats is crucial for maintaining professionalism.
Identity and Compromise: Balancing artistic integrity with audience expectations can lead to creative clashes and severed partnerships.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Inside the Messaging Meltdown of the Signal Chat: From Denial to Damage Control Apr 02, 2025

The SignalGate fallout isn’t just about an accidental group chat. It’s about the unraveling that happens when powerful people panic, deny, and deflect—all while trying to hold onto credibility in real time. This episode unpacks how a single journalist ended up in a military planning thread with top Trump officials, and why the aftermath says more about the communication breakdown inside the administration than it does about the strike itself. From strategic missteps to ethical high-wire acts, this one’s a case study in what not to do when a digital leak turns into a national headline.

There’s also a deeper layer at play: the psychological and political reasons behind denial, the misuse of secure platforms, and how blame is conveniently passed down the chain. For communicators and leaders, the fallout becomes a cautionary tale—a chance to stress-test your own crisis readiness and rethink what accountability should actually look like when power is on the line.

In this episode:

Why denial is a weak (but often used) PR strategy in high-stakes situations
The specific missteps that turned a comms error into a reputational mess
How secure communication isn’t just an IT issue—it’s a leadership one

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Strategically Vulnerable? Inside Meghan Markle’s Latest PR Move Mar 26, 2025

This episode explores the calculated timing and emotional storytelling behind Meghan Markle’s latest media rollout. With a new Netflix series and curated social media posts emerging alongside headlines about Prince Harry’s visa status, the episode lays out how strategic vulnerability is being used as a crisis communication tool—and why it might not be landing. The episode breaks down the disconnect between brand aspiration and emotional authenticity, and how perceived relatability doesn’t always translate to real connection.

Through the lens of self-disclosure theory and shifting favorability ratings, the episode also points out the risks of manufactured intimacy in the influencer era. Listeners are challenged to consider whether Markle’s approach reflects genuine strategy or reactive PR gloss. And, as always, the conversation expands into the personal: when life feels messy, is being selectively vulnerable helping—or just a way to dodge the harder truths?

In this episode:

Strategic vulnerability vs. authentic connection—what’s the difference?
Why Meghan’s content may be polished but still feels emotionally distant
A lesson from Ina Garten on how humility builds trust better than beige branding

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

From Fairytale to Firestorm: Disney's Snow White Under Scrutiny Mar 19, 2025

The controversy swirling around Disney’s live-action Snow White runs the gamut from casting backlash to political tension. Rachel Zegler’s modern spin on the iconic princess ignited debates over “wokeness,” while leaked photos of diverse actors playing dwarfs gave way to CGI stand-ins, triggering questions about authenticity. Meanwhile, Gal Gadot’s pro-Israel stance and Zegler’s pro-Palestine comments added extra fuel to the fire, turning a simple fairytale remake into a cultural flashpoint.

Disney’s cautious marketing approach suggests an attempt to manage the uproar, but critics wonder if transparency and proactive engagement might have quelled the blowback. The movie itself is drawing early praise, which raises the question: does good storytelling prevail over controversy, or do larger social debates overshadow the final product?

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Breaking Down the One Word Fueling This Week's Headlines Mar 12, 2025

In this episode, Molly McPherson takes you behind the scenes of crisis management, starting at SXSW. She reveals how this one single word came up in a week of speaking engagements. A word that can strip away layers of trust, ignite public outrage, and transform everyday moments into high-stakes dramas.

Listen to real-world examples that reveal this word—from the controversial campaign to save a beloved local beaver to the corporate shakeup at Target over shifting DEI commitments. Tune in for an incisive look at how one word is fueling headlines and reshaping public perception in today’s backlash-centric media landscape.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Behind the Oscar Curtain: Scandals and Apologies Mar 05, 2025

The 2025 Academy Awards weren’t just about golden statues—they were a golden opportunity to survive a PR crisis. From a rumored affair between two co-stars, resurfaced blackface performances to the growing debate over artificial intelligence in filmmaking, this year’s Oscars put the industry’s ethical dilemmas front and center.

How did major nominees handle the heat? Taking a closer look at how these Hollywood players navigated public backlash and owned—or avoided—their past decisions. These moments aren’t just about damage control; they’re reshaping how audiences view performance, ethics, and storytelling itself. So, can artistry exist without controversy in a world that’s always watching? Let’s unpack it in this episode.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Secret Trigger Behind Every Crisis Feb 26, 2025

This is the only thing you have to fear in a crisis. Listen as crisis and reputation strategist Molly McPherson explains what is at the heart of every crisis.

Recorded late on a Friday— moments after her meeting with a client in crisis— Molly checked out the national news headlines looking for a Friday news dump. She wanted to find the common theme between what she heard on that client call and what that headline story revealed.

She found it.

Learn what the secret trigger of every client crisis.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Invisible Machine Behind Celebrity Stories Feb 18, 2025

The Invisible Machine Behind Celebrity Stories
Overview
In this episode, Molly explores how celebrity stories are crafted and shaped behind the scenes, examining the key players and mechanisms that drive celebrity narratives in media.

Case Studies Discussed

Meghan Markle's Brand Relaunch
Taylor Swift/Blake Lively Situation
Ryan Reynolds & Blake Lively

Additional Resources Mentioned

Vanity Fair article "American Hustle" (February 2025 edition)
Previous episode (#299) on Taylor Swift distancing from Blake Lively
PR Breakdown Substack: prbreakdown.media

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Taylor Swift's PR Strategy: Distancing from Blake Lively Feb 12, 2025

In this episode of 'The PR Breakdown,' Molly delves into the intricate PR maneuvers and power plays behind the rift between Taylor Swift and Blake Lively. Taylor Swift reportedly feels used in the ongoing legal tussle between Blake Lively, Ryan Reynolds, and Justin Baldoni. The episode covers the strategic leak by Swift's team to distance her from the drama, involving lawsuits over defamation, sexual harassment, and privacy invasion. McPherson explains why timing and reputation management are crucial in such high-profile disputes, and predicts the impact of this crisis on the careers and personal lives of those involved.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Analyzing Power Dynamics: Trump, Reynolds, and Jay-Z Under the PR Microscope Feb 04, 2025

Dissecting the public relations and power dynamics involving three high-profile men who were in the news recently: Donald Trump, Ryan Reynolds, and Jay-Z. Let's take an impartial but critical look at Trump's controversial handling of a tragic plane crash and his divisive politics, Ryan Reynolds' suspected staged paparazzi event amid legal drama with Blake Lively and Justin Baldoni, and Jay-Z's recent PR moves amidst serious legal troubles coinciding with Beyonce's Grammy win.

The episode also covers various manipulative tactics seen in these cases and provides advice on recognizing and dealing with power imbalances in personal and professional relationships.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

From Voicemails to PR Moves: The Battle Between Lively, Baldoni, and Reynolds Jan 28, 2025

In this explosive episode, we delve into a Hollywood controversy grabbing headlines after a simple voicemail reignited the full-blown power struggle between Justin Baldoni, Blake Lively, and Ryan Reynolds. Molly reveals how Reynolds' carefully crafted public image might be cracking under the pressure of mounting allegations and legal battles between his wife and Justin Baldoni.

Listen to several key developments in this unfolding drama:

Reynolds' strategic public appearances and speeches suggest a calculated effort to maintain narrative control despite growing controversy
Blake Lively's position within her high-profile marriage comes under scrutiny as allegations of control and influence surface
Justin Baldoni emerges as an unlikely hero in this David vs. Goliath narrative, potentially transforming his career through the controversy
Parallels emerge between this real-world drama and themes from Colleen Hoover's fictional works, particularly regarding domestic dynamics
The implications of this scandal promise to reshape Hollywood's power structure and how celebrity PR crises are managed going forward

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Takeaways from Trump's Inaugural Address: Key Highlights You Can't Miss Jan 22, 2025

In this episode of The PR Breakdown, diving into Donald Trump’s second inaugural address and breaking down the PR strategies, rhetorical moves, and media messages woven throughout. From the decision to move the ceremony indoors to Trump’s subdued, teleprompter-driven delivery, the address was a masterclass in image-conscious storytelling. He leaned heavily into his narrative as the avenging hero, divinely chosen to save America—rhetoric that fires up his base but leaves communicators with plenty to dissect when it comes to the risks of divisive messaging.

Let's also get into the visuals—like Melania’s now-iconic hat and the up-close, tightly framed setting that gave the event a different vibe. Add in some eyebrow-raising claims (hello, "Manifest Destiny" and renaming the Gulf of Mexico), and we’ve got a lot to unpack about how these choices shape public perception. Love him or hate him, this address is full of lessons for anyone working to craft messages that stick. Let’s get into it!

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

L.A. Mayor Karen Bass is Bad in a Crisis. Here's Why Jan 15, 2025

The episode examines the mismanagement of communication during the recent LA wildfires, focusing on Mayor Karen Bass's absence during the crisis and the subsequent erosion of public trust. Key lessons in crisis communication emphasize the need for transparency, empathy, and accountability from leaders facing critical situations.
• Analysis of Mayor Bass's timeline during the wildfires
• Discussion on the impact of her international travel
• Examination of communication failures and trust erosion
• Connection made between budget cuts and fire response
• Overview of public reactions and online petitions for resignation
• Key lessons for leaders in crisis communication
• Importance of empathy and transparency in restoring trust

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Behind the Spin: Blake Lively, Justin Baldoni, and the High-Stakes PR Showdown Jan 08, 2025

Amid the glamorous yet ruthless world of Hollywood, Blake Lively and Justin Baldoni find themselves embroiled in a high-profile legal battle stemming from the adaptation of Colleen Hoover’s novel, “It Ends With Us.” The episode explores the tangled web of celebrity relations, PR strategies, and serious allegations of misconduct that threaten to overshadow their professional endeavors and alter the public's perception of both stars.
• Overview of the legal feud between Blake Lively and Justin Baldoni
• The role of social media in shaping public opinion
• Ryan Reynolds’ impactful presence in the narrative
• Analysis of the sexual harassment claims made by Lively
• Discussion on PR tactics and their ethical implications
• The fallout from the New York Times article detailing the smear campaign
• Exploring themes of power dynamics and accountability in Hollywood
• Reflection on whether lawsuits can salvage deteriorating reputations
Do you think lawsuits solve reputation problems? Will the reputation problems of Justin Baldoni and Blake Lively be solved by these lawsuits, or do they just pour gasoline on the fire?

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Year in Review: 2024's Disasters, Recoveries, and Lessons Learned Dec 18, 2024

They’re back and ready to dissect the year’s biggest communications fiascos. I’m joined by Warren Weeks and John Perenack, my Candian colleagues in crisis behind the Reputation Town podcast, to break down 2024’s most cringe-worthy PR disasters. We’re talking about brand meltdowns, public figures who just couldn’t keep it together, and major corporations fumbling their way through social backlash. From outrageous missteps to the frantic damage control that followed, you’ll hear why these moments matter—and how they’ve changed the game for everyone trying to stay ahead of the chaos.

This isn’t your standard highlight reel. We’re peeling back the layers and diving into what sparked each scandal, what really set people off, and how organizations tried (or failed) to make it right. It’s all about shining a light on what worked, what flopped, and what we should keep in mind for the future. Grab your headphones and get ready for an honest, insightful, and refreshingly down-to-earth look at the year’s most unforgettable PR train wrecks.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Breaking Down Jay-Z’s PR Strategy In His Statement Denying Allegations Dec 11, 2024

Is Jay-Z truly a victim? Or is this a masterful PR strategy?
This episode analyzes Jay-Z’s bold statement denying recent allegations and the strategy behind his fiery words. Hear how Jay-Z frames the accusations as absurd and meritless while directly aiming at attorney Tony Buzbee in a battle of wits and egos. It also looks at Beyonce’s PR strategy and speculates on how the couple might handle high-profile events like the Grammys. The episode includes exclusive clips from Molly’s recent interview with Access Hollywood.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Top 5 Controversies Surrounding Wicked Movie and Their PR Lesson Dec 04, 2024

When controversies swirl, smart PR can turn turbulence into triumph. In this episode, dive into how Universal Pictures and the Wicked team transformed five headline-grabbing challenges into opportunities to strengthen the film’s buzz and audience trust.

Scandals, Salaries & Strategy: From love triangles to pay gap rumors, discover how they tackled the drama with finesse.
Tweets, Trends & Two-Part Twists: See how a two-part release and resurfaced tweets were spun into narrative wins.
Crisis Lessons Worth Singing About: Uncover key strategies to engage stakeholders and turn outrage into standing ovations.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Silent vs. Vocal: Zach Bryan and Brianna LaPaglia's Breakup PR Battle Nov 27, 2024

The Zach Bryan and Brianna "Chicken Fry" LaPaglia breakup has become a masterclass in contrasting PR strategies, pitting traditional celebrity discretion against modern social media transparency. As country music star Bryan maintains careful control through cryptic messages and measured statements, Barstool Sports personality LaPaglia takes the opposite approach, sharing raw, emotional details about their relationship and its end.

Their public split crystallizes a pivotal moment in celebrity PR, where old-school privacy collides with new-age authenticity. The drama intensified with revelations about Bryan's presence on exclusive dating app Raya and LaPaglia's explosive claims about a potential non-disclosure agreement, sparking broader conversations about power dynamics in modern celebrity relationships.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

TikTok's Pajama Drama and Entitlement: A PR and Psychology Breakdown Nov 20, 2024

Molly breaks down the TikTok drama everyone is consumed with at the moment - two creators and their pajamas. Cecily and Samantha Bachman, whose launch of $98 holiday pajamas sparked intense public criticism and led to a problematic apology that only fueled further backlash.

Joining Molly is renowned relationship expert Dr. Abby Medcalf, who illuminates the fascinating connection between entitled behavior and ineffective communication. Together, they explore why people—from social media influencers to everyday individuals—often resort to defensive responses and excessive justifications when faced with criticism, and what this reveals about our modern social dynamics.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Perfect Mess: Martha Stewart's Documentary Damage Control Nov 12, 2024

Martha Stewart's Netflix documentary unpacks her biggest PR battles and delivers a masterclass in reputation repair. From that infamous CBS salad interview to the $45,000 ImClone stock trade that sent shockwaves through her empire, the documentary reveals the real story behind Martha's headlines. Learn how her lawyers' tight-lipped strategy backfired, why she stopped dating Anthony Hopkins, and how she's transformed her perfectionist reputation from a liability into an asset. Get the inside scoop on why this isn't just another celebrity documentary - it's a strategic PR move that proves sometimes the best defense is simply owning who you are.

Key moments:

The CBS interview that became a pre-meme meme
How James Comey turned a stock trade into a billion-dollar crisis
Martha's unfiltered take on her legal troubles
The Anthony Hopkins dating revelation
Behind-the-scenes footage showing classic Martha perfectionism

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Election PR Showdown: Campaign Predictions with the Guys from the Reputation Town Podcast Nov 05, 2024

It's a special episode featuring Molly's conversation with Canadian PR experts Warren Weeks and John Perenack from the Reputation Town podcast. Just days before the 2024 presidential election, they break down the most talked-about PR moves and media strategies shaping this historic race.

Episode Highlights

Analysis of Trump's McDonald's publicity stunt in Pennsylvania
The "garbage" rhetoric war between campaigns
Jeff Bezos and the Washington Post's controversial no-endorsement decision
Why traditional denial strategies are failing in the social media era
Rising distrust in mainstream media and its impact on campaign messaging
Our predictions for Election Day 2024

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Behind the Scenes with Dr. Abby: Celebrity Relationships, Loyalty, and Reputation in the Spotlight Oct 30, 2024

Behind the Scenes with Dr. Abby: Celebrity Relationships, Loyalty, and Reputation in the Spotlight

This week’s PR Breakdown Live episode on Patreon takes a deep dive into celebrity relationships, loyalty, and the challenges of managing public perception. With Dr. Abby Metcalf joining as a special guest, this lively discussion covers how fame and success impact high-profile relationships, what drives public reputation, and the complexities that unfold when loyalty and fame collide.

Episode Highlights:

Celebrity Relationships and Fame: Dr. Abby shares insights on why high-profile figures often face unique relationship challenges, covering famous couples such as:
- Patrick and Brittany Mahomes – How their relationship evolved from high school sweethearts to a branded partnership.
- Shaquille O’Neal and Snoop Dogg – Examples of loyalty in long-term relationships amidst public careers.
- Jon Bon Jovi – Insights on long-term celebrity marriages and why some last despite the spotlight.
Infidelity and Opportunity in Hollywood: A look into why fame often leads to temptation, featuring:
- Bruce Springsteen, Justin Hartley, Ethan Slater – When fame tests loyalty.
- Bill and Melinda Gates, Jeff Bezos and Lauren Sanchez – Dr. Abby discusses why many high-profile breakups happen later in life, touching on the concept of “gray divorce.”
Public Reputation and Redemption: A discussion on reputation management, with a focus on:
- Ellen DeGeneres – Molly’s take on Ellen’s career shifts, her latest Netflix special, and how handling public perception impacts her legacy.
Upcoming Masterclass on Managing Online Backlash: A sneak peek into the November 6th masterclass focused on handling backlash and protecting brand reputation, designed for communication profe

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The 3 Questions You MUST Ask Before Speaking to Any Reporter Oct 23, 2024

This episode of The PR Breakdown explores whether individuals and organizations should always respond to reporters' inquiries. She presents a nuanced view of media engagement, highlighting key considerations before agreeing to an interview. The episode outlines three critical questions to guide this decision.
The episode includes real-life anecdotes from Molly's work and stresses the importance of understanding the media landscape, preparing adequately, and sometimes choosing to decline media opportunities to safeguard one's brand.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Risks and Realities of a 100% Denial Strategy Oct 16, 2024

In this episode of The PR Breakdown, we take a deep dive into the high-stakes PR strategy of a "100% Denial." This approach has long been used by celebrities, politicians, and public figures when facing serious accusations. But is it still a smart move in today’s social media-driven world?

We explore multiple examples of how this strategy plays out and examine why some public figures—like Garth Brooks, Lizzo, Prince Andrew, and Lance Armstrong—chose the denial route. Is it a legal necessity, or does it invite more trouble down the line? Breaking down why total denial can create significant risks, especially in an age where accountability is amplified through the media and social platforms.

From legal consequences to reputational fallout, this episode highlights how a denial strategy can quickly backfire without care and empathy.

Mentioned in This Episode:

Garth Brooks' legal team’s denial strategy against sexual assault allegations
Lizzo's PR crisis over harassment and abuse claims by former dancers
Prince Andrew’s disastrous 2019 BBC interview about his connection to Jeffrey Epstein
Lance Armstrong’s decade-long denial of using performance-enhancing drugs
The risks of aligning solely with legal strategies in public crises

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Low Places, High Stakes: Garth Brooks’ PR Crisis Amid Assault Allegations Oct 09, 2024

In this episode of The PR Breakdown, digging into the PR crisis surrounding country music legend Garth Brooks. Two days before sexual assault allegations against him surfaced, Brooks posted a seemingly wholesome photo with his wife, Trisha Yearwood. Coincidence?
Maybe not.

Exploring how the couple is strategically handling the allegations in public, breaking down their moves and drawing parallels to familiar PR playbook tactics used by other high-profile figures. With serious accusations brought forward by a former makeup artist, Brooks' legal and PR teams are in full defense mode. The episode sheds light on the strategies of denial, diversion, and discreditation often used in such cases, questioning whether these methods will hold up in today’s environment of increased accountability.

Mentioned in the Episode:

Garth Brooks Instagram: Habitat for Humanity post
Garth Brooks Instagram: Las Vegas Concert
Trisha Yearwood's real estate listing.
Episode 282: Scandal Season: Why September Sparks Media, Celebrity, and Political Firestorms.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Scandal Season: Why September Sparks Media, Celebrity, and Political Firestorms Oct 02, 2024

September marks the beginning of scandal season, when politicians, celebrities, and the media heat up with controversy. In this episode, we break down the crisis communication tactics used by high-profile figures, focusing on New York City Mayor Eric Adams and his response to federal charges of bribery and fraud.

We take a closer look at Adams’ video statement and compare it to strategies used by former President Bill Clinton during the Monica Lewinsky scandal and former New York Governor Andrew Cuomo as he faced sexual harassment allegations. The language, optics, and emotional appeals in these public appearances reveal a shared crisis playbook: denial, deflection, and controlling the narrative through video.

Mentioned in this episode:

Breakdown of Eric Adams’ video response
Bill Clinton’s 11-word denial
Andrew Cuomo’s blend of denial and emotional appeal
Strategic timing of scandals in September and October

Whether you’re a PR professional or just fascinated by how public figures manage high-stakes scandals, this episode is packed with essential lessons in crisis management. Tune in to learn how these politicians use crisis communication to shape their public image—and their legacy.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

281: Scandal, Power, and Abuse: RFK Jr., Sean Combs, and Muhammad Al-Fayed Sep 25, 2024

What happens when high-profile figures like RFK Jr., Sean Combs, and Muhammad Al-Fayed find themselves at the center of public scandals? This episode unpacks the unsettling truths behind RFK Jr.'s sexting affair with political reporter Olivia Nuzzi, exploring how his wife Cheryl Hines' glamorous appearance at Milan Fashion Week might be a strategic distraction. We delve into the ethical implications of such behavior and the vital role transparency and accountability play in maintaining public trust.
We also turn our attention to Muhammad Al-Fayed and the accusations of abuse linked to his time as the owner of Harrods. By drawing comparisons to notorious figures like Jeffrey Epstein and Harvey Weinstein, we highlight the systemic abuse of power and the resultant legal and personal crises. Wrapping up, we provide essential lessons in reputation management, offering practical strategies to navigate similar PR challenges while stressing the importance of staying genuine and thoughtful. Whether you're in the PR industry or just intrigued by the complex lives of the powerful, this episode is packed with insights you won’t want to miss.
Mentioned in this episode:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

280: The Hidden Meanings Behind Kate Middleton's Cancer Journey Video Sep 18, 2024

In this episode of The PR Breakdown with Molly McPherson, Kate Middleton’s health update video is more than just an announcement. It’s a masterclass in PR, packed with hidden symbolism and subtle storytelling designed to reshape the public perception of the royal family.
Uncover ten key meanings behind the visuals, from Kate in the driver’s seat to the color blue, and explore how Kate and William are distancing themselves from Harry and Meghan as they face ongoing branding challenges.
Mentioned in this episode:

A Message from Catherine, The Princess of Wales | September 2024(YouTube.com)
Inside The Kate Middleton Crisis And The Silence At Kensington Palace (March 15, 2024, Molly McPherson, Forbes.com)
Princess Kate Video Was A New Move In The Royal PR Game: Did It Work? (March 21, 2024, Molly McPherson, Forbes.com)
Identifying the red flags usually spotted in a PR crisis. A royal case study. (tiktok.com/mollybmcpherson)
A look at kill notices after it was reported that several major news agencies recalled a photo of Catherine, Princess of Wales, and her kids distributed by Kensington Palace for UK Mother's Day. (tiktok.com/mollybmcpherson)

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

279: How Travis Kelce’s PR Team Turned A Fake Breakup Into A Win Sep 11, 2024

In this episode of The PR Breakdown, we'll delve into the fascinating world of celebrity PR and dissect one of the most strategic PR moves we've seen lately: the rumored breakup between Travis Kelce and Taylor Swift. However, as Molly suggests, things may not be as they seem.

Key Points Covered:

The Rumored Breakup: Before the Kansas City Chiefs season opener, rumors swirled about a leaked breakup contract between Travis Kelce and Taylor Swift. But Molly takes a closer look, questioning the timing and the authenticity of the supposed "leak."
PR Trial Balloon: Molly explains the concept of a PR trial balloon, theorizing that Kelce’s PR team orchestrated this fake breakup to gauge public reaction and generate media attention. By doing so, they secured a strategic win for Kelce's brand, the NFL, and Taylor Swift.
Social Media's Role: How platforms like TikTok fueled the fire, and how Swifties, known for their loyalty and passionate defense of Taylor, reacted to the news.
Behind the Scenes: Molly shares her personal experience of how she first heard about the breakup and her initial thoughts that this PR move had all the hallmarks of a carefully crafted stunt.
The PR Firm's Role: With insights into Fullscope PR, the agency handling Kelce’s public relations, Molly explores their history of crafting headlines and how the agency's co-founders may have leveraged this situation to keep their client front and center.
Impact on Icon Status: Molly discusses how PR isn't just about fame or money, it's about controlling the narrative and managing reputation—particularly for someone like Taylor Swift, who aims for iconic status.
What We Can Learn: The episode wraps up with Molly’s key takeaways on how a well-timed, well-executed PR strategy can turn a potential crisis into an opportunity.

Mentioned in the episode:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

278: Courting Public Favor: Jessica Biel & Justin Timberlake Sep 04, 2024

Courting Public Favor: Jessica Biel & Justin Timberlake

Summary:

In this episode of The PR Breakdown, analyzing the recent PR moves surrounding Jessica Biel and Justin Timberlake. Following Timberlake’s arrest for a DWI in June 2024, Biel made a rare public appearance with their son at the US Open. Was this just a family outing, or a carefully timed PR strategy to shift the public’s focus from Timberlake’s legal issues?

Looking into the key moments of their public image management, examining Biel's balancing act between family privacy and public visibility, Timberlake’s decision to address the DWI on stage during his tour, and the timing of these events. We'll connects the dots between these moves and offers key lessons on how timing and misdirection play crucial roles in public relations crises.

Learn why it’s important to own your narrative in times of crisis and how celebrities use strategic timing to manage public perception.

Key Takeaways:

The importance of timing in managing a PR crisis.
How public figures use personal moments to shift the narrative and regain control.
The intersection of transparency, timing, and audience connection in crisis communication.

Mentioned in This Episode:

Jessica Biel’s rare public outing with her son Silas.
Justin Timberlake’s June 2024 DWI arrest and his public response.
PR strategies like timing and misdirection that celebrities use to shape public perception.

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with friends who love digging into the strategies behind the headlines.

New Episodes Every Wednesday!

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

277: The Inside Scoop: The Day I Became a Boston Globe Headline Feb 07, 2024

‘Who’s holding those strings’: Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023
Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying.
In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story highlighting my work as a creator on TikTok. Judging by the comments that appeared alongside the story, I was a hit!
GoodBob

12/25/23 - 8:51PM

Congratulations to Molly on capitalizing on the ‘who could care less ‘ market - good for you!

Okay, maybe not.
This episode reveals the intricate balance of managing one's own public relations in the digital era, especially when personal and professional realms intersect.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

276: Before the Fame: Journalist Vanessa Grigoriadis on Taylor Swift's Early Years Jan 24, 2024

Journalist and host of the Infamous podcastt, Vanessa Grigoriadis joins Molly as they dive deep into the life, career, and public image of global pop star, Taylor Swift. Vanessa profiled Taylor Swift for Rolling Stone in 2009 right after the release of her second album, “Fearless.” Since then she has been following Taylor from country pop-start to a dominated figure in our culture.

In this episode of the "Allegedly" series, Vanessa and Molly discuss Taylor’s PR from her early days of running her own Myspace to her and Travis Kelce’s full-on PR push, this episode has no blank spaces.

Links:

Follow Vanessa Grigoriadis:

https://twitter.com/vanessagrigor

Vanessa’s Rolling Stone Profile on Taylor Swift:

https://www.rollingstone.com/music/music-country/the-very-pink-very-perfect-life-of-taylor-swift-107451/

Vanessa’s Podcast: Infamous:

https://podcasts.apple.com/us/podcast/infamous/id1652941051

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

275: Allegedly Series: Behind the Headlines Ben Affleck & Jennifer Lopez Jan 17, 2024

This is the inaugural episode of the Indestructible PR podcast series called, Allegedly. In this series, I take a critical look at the PR moves, media narratives, and survival tactics that celebrities use to circumvent a PR nightmare.
On my very first episode of the Allegedly series, we are talking all about Ben Affleck and Jennifer Lopez. From red-carpet appearances to playing the supporting role in each new venture, we break down the calculated decisions that the couple is making behind the scenes to *allegedly* keep up appearances. Joining me in this episode is relationship psychologist Dr. Abby Metcalf who might be able to offer some insight on where Bennifer 2.0 may be headed.
Mentioned in this episode:
A Quote from Ben Affleck's Howard Stern Show Interview (2021)
https://www.tmz.com/2021/12/15/ben-affleck-drinking-blame-jennifer-garner-trapped-marriage/
Ben Affleck's "addressing" his interview on The Howard Stern Show.
https://youtu.be/g2KKhmgelEw
Abby's podcast, Relationships Made Easy can be found wherever you listen to podcasts.
https://podcasts.apple.com/us/podcast/relationships-made-easy/id1406061656?mt=2
Learn more about Abby:
https://abbymedcalf.com/

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

274: The Future of Public Relations: A Conversation with PRSA's Michelle Egan Jan 09, 2024

An episode about the profession of public relations for the practitioners who make it one of the most exciting fields to work in. In this episode, a discussion about the future of the public relations industry with Michelle Egan, APR, Fellow PRSA, and Immediate Past Chair of PRSA. Boasting over three decades of communication experience, Michelle brings a substantial depth of understanding to the evolving PR landscape.
Our conversation covers the significant changes currently shaping the industry, delves into the critical role of PRSA in steering professionals through these dynamic times, and examines the strategic plans that are charting the path forward. This episode is a treasure trove of insights for anyone in the field of public relations, from those just starting their journey to seasoned veterans. Join us as we explore the future of PR, discussing how to effectively navigate the challenges and seize the opportunities within this ever-changing industry.
Learn more about the Public Relations Society of America (PRSA), the nation's leading professional organization serving the communications community.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

273: 2023's Unforgettable Celebrity Scandals: A Year in Review Jan 02, 2024

First episode for 2024!

Hey there, PR pros and dedicated listeners! You won't want to miss this special episode where I dive deep into the year that left jaws on the floor with never-ending celebrity drama and crisis. Let's hit the rewind button and explore the twists and turns of 2023's scandalous celeb behavior that kept publicists on their toes and the rest of us following along closely.
Here are your top five most popular episodes of the year. (Thank you, listeners!)

Top Five Episodes:

Episode 1: This episode was a favorite of mine as well.
Episode 2: All aboard.
Episode 3: Dissecting the PR Relationship Rumors
Episode 4: Apologies, denials, and online disasters.
Episode 5: An end-of-year favorite with two of my favorite media guys.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

272: Behind the Broadcast: Expert Tips for a Memorable Media Interview Dec 18, 2023

Let's go behind the scenes of broadcast television, where a former producer joins us to reveal the tricks of the trade. Our guest David McAlpine takes us inside the world of anchors, reporters, producers, and bookers to find out what it takes to be a successful guest on television. Learn how to present yourself confidently and effectively on air so that the reporter doesn't get the upper hand.
Also, analyzing and giving feedback on an interview with a CEO at the center of one of the most significant PR brand crises in history. This episode is a must-listen for anyone looking to master media interaction and shine in the spotlight.

Key Takeaways:

1. Mastering Media Preparation: Learn the essential strategies for prepping for media appearances. From crafting your story to adeptly navigating surprise questions, we'll guide you through the steps to confidently handle media engagements.
2. Navigating Interview Dynamics: Uncover the typical challenges encountered in interviews and how to effectively address them. We'll delve into the dynamics between interviewers and their subjects, offering advice on establishing a strong connection and keeping your cool in high-pressure situations.
3. Dressing Right for Media Engagements: Get valuable tips on selecting the perfect outfit for different media settings. We'll discuss the art of creating a television-friendly appearance and the significance of leaving a lasting positive impression on your hosts.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

271: 2023's Biggest Public Relations Fiascos: A Year in Review Dec 12, 2023

Prepare to step back in time to revisit the top PR fiascos of 2023. Diving into the recent and semi-recent mishaps of the year and their enduring impacts. Joining Molly this week to breakdown the top crises of the year are two seasoned media and PR pros - John Perenack and Warren Weeks. This episode covers everything from significant advertising blunders to historical corporate crises. It's a mix of the obvious stories you'd expect on this list as well as some surprises. We're discussing what went down, who got hit the hardest, and what it all means for their reputation and bottom line. This episode really digs into the nitty-gritty of PR and crisis management.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

270: Thin Ice: When Personal Conduct Comes Into Play - Navigating Crisis and Rumors in the Chicago Blackhawks Organization Dec 05, 2023

The Chicago Blackhawks are in the process of terminating Corey Perry's contract due to unacceptable conduct, as part of addressing broader questions about the organization's culture. This episode examines their approach to managing rumors and controversies, particularly those related to personal conduct. It highlights the importance of developing clear, timely, and empathetic communication strategies to uphold an organization's reputation. The episode analyzes Corey Perry's specific case to illustrate effective crisis management and consistent messaging, emphasizing the need for accountability and empathy. The focus is on balancing transparency with privacy and dignity in professional settings, offering insights into handling such sensitive situations in the field of crisis communication.
Mentioned in the episode: Become a member of the PR Confidential community on Patreon to access exclusive content, including a downloadable guide and bonus podcast on How to Communicate Private News from Your Organization While Protecting Sensitive Information.This resource focuses on navigating the delicate balance between transparency and confidentiality in organizational communication.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

269: The Fine Line Between Apology and Denial: A Case Study of Colleen Ballinger and Matt Rife Nov 28, 2023

Apologies, denials, and online disasters. Molly is breaking down the Matt Rife and Colleen Ballinger PR crisis.

This episode is all about perception management. As soon as the backlash starts, every subsequent step needs to be calculated. Often, this fine line between apology and denial can alter reputations and determine careers' trajectory in a blink.
These three key takeaways:
1. Exploring the anatomy of an apology, and what happens when it's done wrong, using Colleen Ballinger as our case study. Molly discusses how her previous behavior led to a backlash, how she responded to it, and how effective (or not) her response was.
2. Looking at "Bro humor" with Matt Rife. Molly dissects how he handled the backlash towards a controversial joke he threw out there and the marketing tactics he's using to survive it.
3. Understanding the differences in their responses - from Ballinger's rebranding strategy to Rife's doubling down. Who’s approach will work in the long run? There are predictions to be made and lessons to be learned.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

268: Taylor Swift and Travis Kelce: Dissecting the PR Relationship Rumors - My Definitive Take Nov 21, 2023

Taylor Swift and Travis Kelce: Dissecting the PR Relationship Rumors explores the theory that their relationship might be a strategic PR move (or not) by comparing it with previous relationships Swift has had, and discusses the mutual benefits and implications for both their careers.
The episode also explores:
1. The fascinating nature of PR relationships and how they serve as strategic moves in the celebrity world. Ever wondered why certain celeb relationships seem to pop up out of nowhere? Now you'll have an idea.

2. The NFL's attempts to woo the female demographic. Can a high-profile romantic link-up between Taylor Swift and a football star actually make the sport more attractive to women? It's a big question and this episode has a unique perspective.
3. Finally, after all the questions, comments, and dragging - is Taylor's relationship with Travis Kelce genuine, timed for maximum publicity, or just a clever strategic move to further their brands and divert media attention?
In my PR Confidential Patreon page: BONUS: Decoding the PR Dynamics: Taylor Swift, Travis Kelce, and the Rio Tragedy.
Episodes mentioned:
267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth
263: Celebrity Unplugged: Magazine Writer Vanessa Grigoriadis on Justin Bieber, Taylor Swift, & Justin Timberlake

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth Nov 14, 2023

Let's dive deep into the deceptive world of celebrity PR strategies, anonymous gossip, with special guest, the fascinating and hugely entertaining Kyle Marisa Roth- one of TikTok's favorite Blind Gossip creators.
Here are three things you can look forward to learning from this episode:
1. We're unraveling the mysteries of 'Blind Items', tackling how to verify and report on unconfirmed gossip, and exploring their influence on celebrity PR. As Kyle delves into her unique process, you'll pick up savvy techniques - who knows, you might even find yourself starting your own gossip investigations!
2. We're pulling back the curtain on celebrity PR relationships, examining real and fabricated relationships, and discussing how fan base dynamics can motivate business maneuvers. With insider insights from Kyle, you're about to know the PR game better than you ever imagined.
3. We're decoding the codes of celebritydom - from the PR strategies employed by big names like Sophie Turner and Taylor Swift to a surprising analysis of the NFL's marketing moves. Prepare to have your perspective on celebrity culture flipped upside down!
Behind the Headlines, the biggest takeaway from this episode: The world of public relations - be it for celebrities, sports leagues, or brands - is a lot murkier and more nuanced than it may seem. It's not just about the gossip or the headlines, but about the underlying narratives being woven and the chess pieces being moved to protect images, orchestrate outcomes, and ultimately sway public opinion.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

266: How to Write an Unforgettable Public Statement Honoring Someone's Life and Legacy Nov 07, 2023

In the latest episode, we explore the delicate art of crafting heartfelt tributes. Motivated by Matthew Perry's passing and the notable silence from the "Friends" cast, we delve into the significance of memorializing individuals and the impact of their legacy. The discussion includes the influence of eulogies and public statements, with insights and advice on how to respectfully honor a loved one through words. The episode offers guidance on gathering cherished memories, accentuating positive attributes, and conveying authentic sentiments, aiding listeners in the poignant and important journey of commemorating a life and solidifying a legacy.
Download Guides on Honoring Legacies: Master the art of writing touching eulogies and heartfelt public statements that pay fitting tribute to a life's impact and a colleague's memory.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

265: Setting the Record Straight: How Media Can Help You Move On From The Past Oct 31, 2023

In today's episode, Molly delves into the nuanced process of reclaiming your personal narrative in the aftermath of betrayal, without resorting to revenge tactics. Utilizing Britney Spears' memoir as a case study, Molly emphasizes how harnessing the power of social media platforms can be a double-edged sword. Done correctly, it allows you to share your perspective and control the story surrounding you, but improper use can perpetuate misunderstandings and escalate tensions.

Molly provides actionable steps and strategic advice on how to own your narrative responsibly. By understanding the implications and reach of different platforms, you can better craft your message to effectively communicate your truth. Molly’s insights make it clear that it is not just about what you say, but how and where you say it, that makes all the difference in how your story is understood and received.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

264: How to Get Your Story Right from the Start: Jada Pinkett Smith and the Cost of Inconsistent Storytelling Oct 24, 2023

In this episode of the Indestructible PR Podcast, we delve into two critical aspects of public communication that often trip up those in the spotlight.
First, we explore the case of Jada Pinkett Smith and her "Today" show interviews. Her inconsistent narrative about her marriage serves as a striking example of the potential repercussions of failing to align public statements with the truth. The episode offers a comprehensive look at the complexities of managing both a personal life and a public persona. It draws invaluable lessons on the importance of factual, consistent storytelling, particularly when under public scrutiny.
Building on that, the episode also features an in-depth discussion with an industry insider who recently spoke to The Wrap, a renowned Hollywood publication. This segment uncovers the weighty moral and ethical responsibilities celebrities carry when they comment on complex geopolitical matters. Through a personal experience involving the Israeli-Palestinian conflict, our guest reveals the dangers and pitfalls of speaking on topics one may not be entirely educated on. The conversation serves as a cautionary tale emphasizing the importance of due diligence before taking any public stances, especially on polarizing issues.
Together, these discussions provide actionable strategies and penetrating analyses that are useful not just for celebrities, but also for politicians, social media influencers, and business leaders. As all of these groups must navigate the perilous tightrope of public expectations while maintaining personal integrity, this episode serves as an essential guide for anyone interested in mastering the art of public communication.

Jada Pinkett Smith Interviews: The Cost Of Inconsistent Storytelling Molly McPherson, (202

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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263: Celebrity Unplugged: Magazine Writer Vanessa Grigoriadis on Justin Bieber, Taylor Swift, & Justin Timberlake Oct 17, 2023

Dive into the captivating world of celebrity journalism with renowned magazine writer Vanessa Grigoriadis. Get ready to go behind the scenes as Vanessa shares her experiences interviewing some of today's biggest stars, including Katy Perry, Justin Timberlake, Taylor Swift, and Lady Gaga. From the glitz and glamour to the challenges and controversies, this conversation is packed with juicy insights and fascinating stories from the world of celebrity culture.

Highlights from this episode include:

Vanessa's firsthand accounts of interviewing Katy Perry, Justin Timberlake, and Taylor Swift, and the fascinating dynamics behind the scenes.
Learn about the art of celebrity image management, from strategic PR tactics to the role of entourage members in shaping an artist's career.
The evolving landscape of celebrity journalism in the age of social media, and the new challenges and opportunities it presents for both celebrities and the media.

In our "Behind the Headlines" segment, the big takeaway from this episode is the delicate balance between maintaining control over one's public image and navigating the perils of internet scrutiny. As we explore the world of celebrity journalism with Vanessa Grigoriadis, we uncover the complexities of fame, reputation management, and the ever-changing media landscape. Join us as we peel back the curtain and reveal the fascinating truth behind the glossy magazine covers and star-studded interviews.
For more info on Vanessa Grigoriadis: http://www.vanessagrigoriadis.com
Listen to Vanessa's podcast, Infamous: Inside America's Biggest Scandals: https://podcasts.apple.com/us/podcast/infamous/id1652941051

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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262: Unraveling Internet Culture: A Conversation with Taylor Lorenz Oct 09, 2023

Taylor Lorenz discusses her new book 'Extremely Online' and delves into the untold story of fame, influence, and power on the Internet, exploring internet culture and societal impacts. Taylor unravels the complexities and trends of online communities, shares her research and experience, and explores the impact of internet culture on our society.
Highlights

The influence of content creators: Content creators have become a driving force in shaping online culture and influencing public opinion. They have the ability to amass large audiences and create content that resonates with their followers. Whether it's through vlogs, social media posts, or podcasts, content creators have the power to shape opinions, trends, and even political discourse.
Uncovering the darker side of internet culture: Taylor delves into the resurgence of misogyny online, tracing it back to events like Gamergate and the Amber Heard trial. Gain a deeper understanding of how manipulation, outrage, and targeted harassment have shaped the landscape of the internet.
The changes of social media platforms: Taylor discusses her perspective on the recent changes in social media platforms. She offers her insights on what is working well and how the regulations on some platforms are keeping the users off of them completely.

Behind the Headlines
In this episode, we peel back the curtain on internet culture and explore the untold stories of fame, influence, and power that have emerged on the internet. Taylor Lorenz takes us on a captivating journey, providing valuable insights into the ever-changing landscape of social media and the role of content creators in shaping public opinion. Prepare to be enlightened and amazed as we unravel the complexities of internet culture.
Mentioned in the Podcast
Extremely Online: The Untold Story of Fame,

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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261: Flipping the Script: How WGA Outmaneuvered Hollywood Studios in the Strike - A Conversation with Michael Jamin Oct 03, 2023

In this episode of the Indestructible PR Podcast with Molly McPherson, long-time TV writer and Writers' Guild of America (WGA) writer, Michael Jamin, takes us behind the scenes of the recent strike and shares insight that helped the WGA negotiate a new contract with Hollywood studios. Grab your headphones and get ready for some serious industry insider knowledge!

1. The Inside Story: Michael Jamin, a seasoned TV writer, shares fascinating insights about the challenges faced by newcomers in the business and reveals why sustaining a career is often more difficult than breaking into it. You'll discover the struggles aspiring writers face, including the difficulty of securing a second job after their initial gig. Get ready to gain a whole new perspective on the inner workings of Hollywood!

2. The Power of Social Media: Ever wonder how social media has changed the game for industries like entertainment? Jamin will shed light on how social media platforms can be used as effective tools for causes, as demonstrated by an unexpected group that caught the attention of an industry giant, the Alliance of Motion Picture and Television Producers (AMPTP). Get ready to be inspired by the possibilities of social media storytelling!

3. The Tactics and Playbooks: Strikes can be intense, and Jamin doesn't hold back in discussing the playbook pulled out by the studios during negotiations. He'll dissect the recent strike, revealing how the studios tried to maintain the status quo while the Writers Guild pushed for much-needed changes. This insider knowledge will give you a fresh perspective on the strategies and tactics employed by both sides during high-stakes negotiations.

Behind the Headlines
The WGA strike was a game-changer that showcased the power of unity and effective communication. This episode unravels the complexities of the strike negotiations, dives into t

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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260: Blind Gossip, Spin Tricks, and PR Ploys: The Murky Waters of Media Manipulation Sep 26, 2023

In this episode of the Indestructible PR Podcast with Molly McPherson, diving into the intriguing world of media manipulation and celebrity PR tactics.
The Power of Oprah: Despite her success as a businesswoman, Oprah Winfrey is still closely associated with her talk show roots. Discussing how Oprah's relatability and ability to connect with women made her show incredibly popular and how that has shaped her public image. But...what's behind the sudden interet in weight shaming and rapid weight loss?
Beyond the Headlines: Molly takes a deep dive into some timely and intriguing PR stories, such as the dispute between Sophie Turner and Joe Jonas over their children's residence. She discusses the release of court papers, the planting of stories, and the impact it has on Joe Jonas' public image. She also touches on a journalist's coverage of weight loss drugs and the surprising lack of attention on this topic in news outlets.
Don't miss out on Molly McPherson's expert analysis and insights as she unravels the complexities of media manipulation and PR ploys in this thought-provoking episode of the Indestructible PR Podcast. Stay tuned for more "Beyond the Headlines" stories and the next "indestructible PR tip" to help you navigate the ever-changing landscape of public relations.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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259: In the Hot Seat: Analyzing Fallon and NBC's Reactions to Damaging Exposé Sep 19, 2023

Delving into the aftermath of the damning Rolling Stone article that uncovered a hostile work environment at "The Tonight Show starring Jimmy Fallon." We analyze the responses of Fallon and NBC to this damaging exposure and navigate the intricate relationship between celebrity culture and workplace dynamics.
Unmasking the Toxicity: Molly explores the details of the Rolling Stone article, which paints a picture of a toxic work environment filled with bullying and intimidation. She examines the serious allegations made by past and present employees, shedding light on the distress and stress they experienced while working on the show.
Fallon and NBC's Responses: Molly dissects the responses from Fallon and the network, discussing how their reactions were perceived as disconnected from the seriousness of the issues raised. She examines the rumors surrounding Fallon and the struggles he may be facing, particularly in relation to substance abuse.
Impact on Brand and Trust: Molly delves into the consequences of such exposés on celebrities and media personalities. She discusses how the authenticity of public personas comes into question when their behavior behind the scenes is revealed. The erosion of viewer trust and the shattering of reputations are explored, highlighting the far-reaching impacts on careers and industries as a whole.
Beyond the Headlines: Concludes the episode by sharing her excitement about being at NBC for an interview and working on her podcast. She reflects on her visit to Access Hollywood, an NBC production, and the surreal experience of passing through The Tonight Show and interacting with its staff. Molly emphasizes the significance of building trust, even in the world of media and celebrity culture.
More on the Topic:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

258: Behind the Words: Unveiling the Spin and Subtext in the Jonas-Turner Divorce Sep 12, 2023

Join Molly in the PR Confidential community on Five: Don’t miss out on joining in the chats where we dissect this episode’s topic further and engage in intriguing discussions on various subjects of spin, aiming to uncover the truth behind the spin and subtext. Ask your questions - Molly will answer.
In this episode of the Indestructible PR Podcast with Molly McPherson, we venture "Behind the Words" to demystify the spin and subtext surrounding the recent Jonas-Turner divorce. The separation of Sophie Turner and Joe Jonas has captivated the public, with narratives weaving in different directions. Our deep dive takes a closer look at the language used in the initial statements, exploring potential discrepancies that may be influencing public perception. Join us as we analyze the crafted narratives, meticulously chosen words, and how the portrayal of events can sometimes overshadow the reality.
Episode Highlights:
Analyzing the Initial Statement: Understanding the implications and hidden messages behind the use of the phrase “and/or” in the statement that spurred the divorce.
Friday News Dump: A glimpse into the strategic maneuvers employed over weekends to prevent negative stories from gaining traction.
Dissecting Jonas' Narrative: A deep analysis of the language and narrative style adopted by Jonas' side, with a special focus on the portrayal of living “separate lives.”
Children "in the picture": Highlighting the critical considerations regarding the couple's children, privacy, and photo opportunities.
Spotting Orchestrated PR Moves: Peeling back the layers to uncover the real motivations behind each orchestrated PR move that shaped the current narrative.
Indestructible PR Tip: Stay tuned to receive an invaluable tip on building a robust reputation amid conflict and goss

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

257: Web of Fury: The Hidden Forces Fueling Online Anger and Viral Vengeance Sep 05, 2023

Why are social media platforms increasingly becoming the battleground for public apologies and brand backlashes? This episode sheds light on the psychology behind it all. Starting from the Bud Light fiasco in April to a TikTokker rant about a popular shoe brand from last week - discussing the reasons behind the rants.
Episode Highlights:
1. The Scandalous Shredding: Uncover the jaw-dropping story of a fashion label that sent millions of dollars worth of clothing to the shredder instead of donating it, leaving listeners questioning the motives behind this wasteful action.
2. Cancel Culture: Explore the phenomenon of cancel culture and its impact on both public figures and everyday individuals. An update on the reasons behind the backlash and providing actionable strategies to understand and navigate it if it happens to you.
3. Facing the Flames: Molly shares personal anecdotes and experiences about facing online criticism, offering valuable advice on effectively responding to trolls and engaging with individuals with genuine concerns or misunderstandings.
4. Cognitive Reframing and Apologies: Discover the importance of cognitive reframing in altering perceptions and reducing emotional attachment. Molly discusses the significance of issuing timely apologies and acknowledgment to prevent further retribution and build a safe and supportive community.
Beyond the Headlines: In this segment, Molly takes a deep dive into the behind-the-scenes world of PR and shares her recent experience with a TikTok firestorm. Gain valuable insights into the personalized algorithms of platforms like TikTok and learn how to address issues and minimize anger within your online community proactively.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

256: Meghan Markle: Decoding Recent Moves & PR Decisions Aug 29, 2023

In this episode of the Indestructible PR Podcast, host Molly McPherson delves into the recent moves and PR decisions of Meghan Markle. Molly shares her insights and analysis on the infamous Duchess, discussing her journey, challenges, and the lessons we can learn from her.

Highlights:

1. International Interview: Molly begins the episode by recounting her recent appearance on Australia's longest-running morning breakfast news program, the National Today Show. She talks about the nerves and tech issues that come with live interviews and shares her positive experience interacting with the hosts.

2. PR Missteps: The interview focused on Meghan Markle's PR decisions and perceived missteps. Molly addresses the notion that Meghan has made one bad PR decision after another and highlights the importance of maintaining a relatable and approachable narrative for public figures. She mentions incidents like the security incident and the end of Meghan and Harry's Spotify deal, which have contributed to the perception of inconsistency and vulnerability.

3. Power Move: Molly discusses Meghan Markle's recent move to talent agency WME and the significance of being connected to high-profile talent manager Ari Emanuel. She explains how this move can raise Meghan's profile and potentially pave the way for strategic opportunities. Molly also touches on Meghan's podcast endeavors and the challenges she faced in securing high-profile guests, making a case for why a different approach might suit her better.

Beyond the Headlines: One of the key takeaways from this episode is the impact of media scrutiny and social media judgment on public figures like Meghan Markle. Molly emphasizes the need for a coordinated PR strategy to counter these challenges and navigate the ever-evolving landscape of public perception.

Don't forget to subscribe to the "Indest

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

255: The Real Blind Side: The PR Battle Behind Michael Oher's Lawsuit Against the Tuohys Aug 22, 2023

This episode delves into a legal and PR showdown that's making headlines. The unfolding drama between NFL veteran Michael Oher and the two families famously depicted in the film "The Blind Side" takes center stage.
Episode Highlights:
The Blind Side Revisited
The episode begins by revisiting the heartwarming yet controversial film "The Blind Side" and its portrayal of the real-life story of Michael Oher. The core of the episode delves into the legal intricacies surrounding Michael Oher's lawsuit against the Tuohy family. The episode analyzes the claims, counterclaims, and potential consequences for both sides as they navigate this complex legal landscape.
Behind Closed Doors: PR Maneuvers and Media Strategies
A detailed exploration of the PR strategies employed by both parties emerges as they wage not only a legal battle but also a battle for public opinion. From crisis communication tactics to reputation management, the episode dissects each side's strategic moves to sway public sentiment in their favor.
Media and PR Lessons: From Crisis to Resilience
This segment draws parallels between the unfolding events and the broader realm of crisis communication. The episode raises questions about the PR lessons that can be gleaned from this case and how individuals and organizations can construct a reputation that withstands challenges in turbulent times.
Beyond the Headlines
As the episode concludes, reflections on the intricate legal battle and the interplay of PR strategies come to the forefront. Valuable insights are provided to empower listeners to confront their own PR challenges head-on and emerge stronger in the face of adversity.
Don't forget to subscribe to the "Indestructible PR Podcast with Molly McPherson" on your preferred podcast platform, and stay connected on social media for updates, insights, and more.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

254: Ne-Yo's Yo-Yo Apology: How to Balance Belief and the Backlash Aug 14, 2023

Ever thought about the tightrope walk public figures go through when expressing their personal beliefs? How a single statement can ignite a media firestorm, throwing them into a whirlwind of controversy? In this episode, digging into two intriguing instances: the aftermath of Ne-Yo's remarks on child-gendered transitions and the public relations quagmire that followed. Navigating the maze of misinformation, the fast-paced media frenzy, and the delicate dance between personal convictions and public opinion.
Then, examining another fascinating case involving Jamie Foxx. Remember that Instagram post that led to an uproar over perceived anti-Semitism? I'm putting it under the magnifying glass to understand how cultural sensitivities can be inadvertently inflamed in the digital age. I'm unpicking the nuances of how Foxx apologized and the delicate balance of authenticity and responsibility that celebrities must maintain.
Wrapping it up, I ponder the power of words and the significance of reflecting before expressing. Public platforms come with a heavy responsibility, and it's vital to be aware of the potential impact of our words. Join me on this revealing journey through misunderstandings, media mayhem and public apologies. As we loom over these PR disasters, we hope to unearth valuable lessons on empathy and respect in public discourse. Let's crack open this conversation and learn together!

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

253: Lizzo's Legal Troubles: Analyzing the PR & Legal Challenges Amidst Harassment Accusations with Emily D. Baker Aug 08, 2023

In the latest episode of the "Indestructible PR Podcast with Molly McPherson," the spotlight is cast on Lizzo. We're exploring the complex layers of her recent legal and reputation troubles. This in-depth analysis delves into allegations against the pop sensation, encompassing claims of coercion, weight-shaming, racial discrimination, and sexual harassment faced by her dancers.
With an expert perspective from internet's renowned legal analyst, Emily D. Baker, the episode dissects the contradiction between these allegations and Lizzo's public image, the nuances of the lawsuit, and the potential ramifications on her brand. The episode also emphasizes the importance of transparency in court proceedings and its role in shaping public perception. This podcast not only informs but equips listeners with tested PR strategies to navigate the tumultuous terrains of crisis management and brand reputation.
Mentioned in this episode:

- Emily D. Baker
- "Analyzing Lizzo's PR Crisis Management Response" TikTok @mollybmcpherson

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

252: Behind Closed Doors: Unraveling the PR Spin of Celebrity Affairs Jul 31, 2023

Ever wondered how celebrities handle allegations of infidelity and the intricate dance of public perception? This episode might just quench your curiosity. We journey through the scandalous world of celebrity affairs, from the rumored affair of Ariana Grande and Ethan Slater to infamous cases like Tiger Woods, Brad Pitt, and former New York Governor Eliot Spitzer (with an unexpected e connection to a popular social media influencer you may know from TikTok.) Discover how these celebrities, with the help of their PR teams, maneuver through these crises, attempt to salvage their reputations, and sometimes even utilize these incidents for personal gain.
Throughout this episode, we'll also examine the historical context of celebrity affairs as we step back to that monumental and controversial relationship between Brad Pitt and Angelina Jolie. Remember when they met on the set of "Mr. and Mrs. Smith" while Brad was still married to Jennifer Aniston? Based on a controversal interview, Pitt likely would prefer you didn't.
As we wrap up this episode, we leave you with a thought-provoking perspective on the world of celebrity affairs. Unmask the truth behind these scandals, understand the role of power, fame, reputation, and money in relationships, and consider the importance of public apology and atonement. Navigate the messy world of celebrity affairs with us and get a unique insight into the strategies employed to manage public perception. Remember, this episode is not an endorsement of infidelity, but an exploration of its PR spin in the celebrity world.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

251: A Realistic Picture of Disability Rights and Inclusion in Media and Marketing with Kelsey Lindell Jul 25, 2023

Picture this: A quarter of our population and forty percent of American families are affected by disability, yet its representation in media and advertising is a mere 1%. As we navigate the complex world of disability rights and inclusion, we are joined by a special guest who gives us a first-hand perspective. Meet Kelsey Lindell, a physically disabled woman who’s educating a million people about disability rights and ableism, while challenging misconceptions and stereotypes.
Disability isn't just about Paralympic champions. In our enlightening conversation with Kelsey, we dissect the common tendency to portray disabled people as inspiration for the non-disabled, while overlooking the reality of their everyday lives. We examine the commendable paradigm shift in brands like Nike featuring everyday disabled people in their ads, and the potential of disabled micro-influencers in creating a more inclusive narrative. We also delve into the powerful role influencers can play in advocating for disability inclusion and the shocking realities they can bring to light.
Lastly, we focus on the importance of celebrating diversity in all its forms, especially during events like Pride Month, and the role of influencers and brands in making it happen. The journey to inclusion is fraught with challenges, but the first step begins with awareness and understanding. So, join us as we unravel the true meaning of disability inclusion, and challenge ourselves to make a positive difference in the world. Because, as Kelsey says, there’s much more to disability than meets the eye.
Addtional Resources:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

250: Gaslighting in Media & Culture: From Jonah Hill to Pop Songs to the White House Jul 18, 2023

This episode explores the unsettling world of gaslighting in media, culture, politics, and personal relationships. White House briefings and actor Jonah Hill's leaked texts illustrate how manipulation and control shape narratives. We discuss a recent press briefing, allegations and irresponsible reporting surrounding a controversial incident. Additionally, we discuss damaging texts leaked by Jonah Hill's ex-girlfriend, which led to a viral revenge plot on social media. The topic of gaslighting will also be covered in terms of popular songs and in the political sphere.
You will learn how to recognize and combat gaslighting in your own life. Whether in personal or professional relationships, learn how to quell the desire to put someone on social media blast. Even though it is cathartic, it can also be very damaging to your reputation.
Mentioned in this episode:

- Molly's TikTok about Jonah Hill and Sarah Brady Part 1.
- Molly's TikTok about Jonah Hill and Sarah Brady Part 2.
- Gaslighting as a manipulation tactic

- Characteristics and motives of gaslighters

- Introduction to the concept of gaslighting and its impact on victims

- Addressing the controversy involving actor Jonah Hill's texts

- Connection between Olivia Rodrigo's song "Vampire" and gaslighting

- Messaging challenges related to cocaine in the White House

- Examples of gaslighting and manipulation in relationships

- Importance of not engaging in viral revenge

- Gaslighting in personal and professional relationships

- Social media discourse on the motives behind publicizing personal texts and

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

249: Point of No Return: Three Telling Signs of an Unrecoverable Public Relations Crisis Jul 11, 2023

What if the ticking time bomb of a public relations crisis was right under your nose and you didn't even recognize it? Our latest episode brings you face to face with the harsh realities of reputational damages and guides you through murky waters of irrecoverable PR disasters. This is a discussion on the subtle signs that hint at a PR crisis spiraling out of control, from public outcry going viral to your stakeholders making a quick exit. We dissect the challenging environment created by the #MeToo movement for those on the receiving end of accusations and shine a light on the red flags that mark the point of no return. We also examine real-life cases, including the legal challenges faced by individuals such as Colleen Ballinger, Ricky Martin, and Jonathan Majors.
Prepare for a deep dive into the world of crisis management as we stress the need for a team that can tackle legal hurdles while expertly handling PR strategies. We spill the beans on hiring a 'fixer' and discuss the crucial difference between a legal and a PR fixer. But that's not all - we also are going to arm you with the 'Own It, Explain It, Promise It' formula, a proactive approach to managing your reputation. No more fumbling in the dark, this episode is all about being prepared, proactive and primed to handle any PR crisis that comes your way.
Mentioned in This Episode:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

248: Colleen Ballinger's Miranda Sings: Behind the Headlines of this PR Crisis Jul 04, 2023

The following episode is a replay of Molly's live chat broadcast on YouTube on Thursday, June 29th at 12pm EDT.
Join us for a special replay of Molly's live chat, where she delves into the captivating world of Colleen Ballinger, the performer behind the beloved character Miranda Sings. In this engaging episode, Molly takes us on a journey through Colleen's background, her significant following, and the recent PR crisis that unfolded.

Starting with an introduction to Colleen Ballinger and her alter ego Miranda Sings, we explore her background as a trained performer and discuss the distinction between individuals who became famous on YouTube versus paid professionals. Our conversation then shifts to the magnitude of Colleen's following and the influence she holds over her young fan base, examining the attachment they have to her brand and the impact of having a large number of fans.

We explore the individuals involved in her content creation process and discuss how non-professional team members can complicate the response during a crisis, shedding light on the challenges faced by influencers and their support systems.

The episode takes a thought-provoking turn as we analyze the effects of fame on judgment and decision-making. We explore the concept of parasocial relationships, examining how they shape influencers' behavior and the impact they have on their audience. As we segue into the heart of the episode, we discuss the specific allegations against Colleen and the ensuing PR crisis. We delve into the association with grooming, explaining this predatory behavior and examining the media coverage and public response to the crisis.

One of the most intriguing aspects of this story is Colleen's unique response—a ukulele protest song. We dissect the decision behind this unconventional choice and its implications for her reputation and public perce

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

BONUS: Colleen Ballinger's Troubling Silence Before Picking Up the Ukulele Jul 02, 2023

An episode that explores the Colleen Ballinger PR crisis before she released the ukulele apology song.

In episode 248 of "Behind the Headlines," we delve into the gripping case of Colleen Ballinger, the renowned YouTube star known for her alter ego, Miranda Sings. As shocking grooming allegations against her surfaced, the response—or rather, lack thereof—by Colleen during her ongoing tour has left fans and the public intrigued.

Recorded just hours before Colleen Ballinger's unexpected official response, we unravel the complexities surrounding her decision to remain silent amidst a storm of controversy. Join us as we navigate the timneline of this PR crisis, dissecting the implications of her choice and exploring the public's response.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

247: Under Pressure: OceanGate's Titanic Struggles with Media and Public Perception Jun 27, 2023

The captivating story of the missing Titanic submersible and the PR crisis that ensued for OceanGate. We unravel the media coverage, public perception, and the different strategies employed by Ocean Gate, the US Coast Guard, and other agencies, as well as the roles of social media and notable figures like James Cameron in shaping the narrative. Learn how transparency, timely communication, and empathy were key components in managing this disaster.
We dive deep into the various media strategies used in crisis communication, analyzing how OceanGate and other organizations leveraged social media experts and the challenges they faced in releasing crucial information. We also discuss the involvement of brands like Boeing, University of Washington, Logitech, Blink 182, and The Simpsons in the story, and examine the impact of the press in the coverage. Plus, don't miss the incredible connection between the CEO's wife and the Titanic, her ancestors having been first-class passengers on the ill-fated ship!
Finally, we emphasize the importance of having an online platform dedicated to user-generated content, allowing communities to interact, ask questions, and engage with your audience. Listen in as we explore how such platforms serve viewers and listeners better, providing a unique opportunity for better engagement and insight. Join us for this insightful and gripping episode that not only explores the Titanic submersible disaster but also offers valuable lessons in public relations strategies and crisis management.
Topics covered in Episode 247 of Indestructible PR with Molly McPherson:

- Referring to James Cameron's interview and Cameron's anger towards CEO Stockton Rush

- Focus on money and wealth in ocean exploration

- Tragic ending to submersible 'Titan' used to see Titanic shipwreck

- Vessel had catastrophic implosion, killing all on board

- Tragic consequences of recent billionaire spac

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

246: Breaking the Paywall: A Free Membership Offering in the Cancel Culture Era Jun 20, 2023

What if you could connect with your audience and experts like never before? Discover the incredible new platform called Five that's backed by big names like Mark Zuckerberg, Jeff Bezos, and Bill Gates. I'm your host, Molly McPherson, and I'm thrilled to share how this game-changing app allows me to engage with my audience and answer your burning questions about public relations, crisis management, popular culture, news, and more. Join me in the Five community and let's dive into some valuable discussions!
But wait! There's more!
We're also tackling the complex world of cancel culture and crisis management, using Jessica Mulroney's recent return to Good Morning America as a prime example. Who gets to decide when someone is truly "canceled?" Explore different types of crises, from predictable events to those that spiral out of control in the blink of an eye. Learn how intense scrutiny from the press, online communities, or even strangers can lead to a loss of control over a narrative, ultimately sparking a crisis. Listen in as we navigate these challenging topics and share invaluable insights to help you become indestructible in your PR endeavors.
[00:01:36] Community engagement through Patreon on industry changes.

[00:04:35] Free membership removes content paywall pressure.

[00:08:40] Favorite content shared on Patreon platform.

[00:10:36] Brands and celebrities face constant crises.

[00:15:06] Unexpected events impact businesses and individuals.

[00:16:50] Scrutiny escalates quickly, reporter digs deeper.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

245: Crisis Control: Unraveling Breaking News Stories for Tips on Mastering Public Relations Blowback Jun 13, 2023

Last week was a big week for breaking news. From the departure of CEO Chris Licht to wildfires, last week was an example of the dynamic nature of breaking news. With technology and social media, headline news can now spread at unprecedented rates on a global scale. There is a spillover effect resulting from breaking news that companies and brands can utilize to identify threats regarding reputation during a public relation crisis.
Using the events that unfolded last week, gain insight into how breaking news creates views on social media and how this can potentially place a company’s reputation at risk. Learn about the three crucial threats to all companies and organizations and how to successfully navigate a PR crisis.
Throughout the episode, real-world examples of companies that have successfully managed public relations blowback are discussed, sharing valuable insights into their crisis management techniques and highlighting key learnings that can be applied to businesses of all sizes. Also covered is the interconnectedness between social media and breaking news, how to leverage social media to enhance a brand's reputation, the role of algorithms, and much more. Tune in and discover how to prepare for the next PR and social media crisis.

Key Points From This Episode:

The array of challenges to managing a company’s reputation.
How news impacts what is trending on social media.
Benefits and risks to a company that is leveraging social media.
What we can learn from CNN's recent public relations fiasco.
Differences between the reach of national and local news.
Ways in which social media influences news headlines.
Navigating the amplification of echo chambers.
Making sure your message is strong and can mitigate misinformation.
Preparing for the blowback from a business decision.
Discover how social media algorithms can

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

244: Lessons Learned: Promoting Pride Events and Merchandise – Insights from Target, Bud Light, Adidas, and the L.A. Dodgers Jun 06, 2023

What does it take for a brand to successfully navigate the delicate waters of LGBTQ+ marketing during Pride Month? Join us as we explore the challenges and rewards of inclusive marketing and branding, sharing various experiences from companies like Bud Light (messy) and Adidas (did anyone notice?) in their 2023 campaigns, we discuss the importance of having values and initiatives in place - and crisis communication plans - to avoid costly PR crises and the potential backlash from embracing this conversation.
We dive into the corporate responses to LGBTQ+ backlash and the resulting decline in sales, threats of violence, and boycotts. We debunk the false narrative that trans people are preying on children and ask whether companies are truly willing to stand up for their beliefs in today's national conversation. Don't miss this insightful episode as we uncover lessons in successful LGBTQ+ marketing through the power of authenticity, open dialogue, and a commitment to inclusivity.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

243: Unfiltered Inbox: Your Questions, My Replies May 30, 2023

The current level of discourse on social media has created a pretty strained environment for users (and that’s putting it mildly). Even a simple analysis can trigger intense responses from viewers, creating an inordinate amount of stress for creators. This week’s podcast examines the current level of pushback on social media and how it is affecting the online landscape. Hear about the latest headlines concerning Prince Harry and Meghan Markle and why posts about the couple always seem to elicit an excessive amount of critical feedback. Also covered is a first-hand account of the Indestructible PR® inbox, including audience questions, feedback, and insights into why certain stories get analyzed and others don’t. You’ll learn more about the process behind choosing topics for Indestructible PR® posts before hearing a series of actionable tips on how to go about searching for entry-level PR jobs, along with an update on an exciting Indestructible PR® Podcast milestone! Tune in for an unfiltered look at the Indestructible PR® inbox, listener insights, and thoughts on the current social media landscape.
Key Topics

The topic that generates the most critical feedback on Molly’s social media: Prince Harry and Meghan Markle.
A closer look at the intense level of pushback on social media.
How this type of pushback is resulting in an increasingly strained online environment.
Why the current social media landscape feels like Cancel Culture 3.0.
An overview of the media story around Harry and Meghan’s ‘near catastrophic’ car chase.
Molly’s take on this story and the media strategy that was used.
A rundown of Molly’s posts on this topic and their exceptionally high view counts.
Edward Bernays’ incisive quote on media manipulation and how it applies to this story.
Insight into what it is like to talk about Harry and Meghan in the world of social media.
Examples of th

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

242: Home Run for a Press Statement: LA Dodgers Welcome Back LGBTQ+ Group for Pride Night May 23, 2023

On this episode of Indestructible PR Podcast with Molly McPherson, the focus is on the challenge of regaining a lost reputation after a crisis. Molly discusses the importance of acknowledging mistakes and taking steps to prevent recurrence, highlighting the recent statement by the Los Angeles Dodgers as an example of a strong PR crisis response. The discussion centers around the importance of reconciling with groups affected by the crisis, offering sincere apologies, engaging in dialogue, and showing a commitment to healing relationships and rebuilding trust. Molly also examines the impact of exclusion on different communities and the importance of considering diverse perspectives in decision-making. Ultimately, the episode offers a valuable perspective on the rebuilding of a damaged reputation and the importance of reconciliation and accountability.
Mentioned in this Episode
- The importance of reconciling with a group before reconciling with the greater community, their supporters, and all stakeholders.

- The Los Angeles Dodgers recent statement where they reversed a decision regarding the Sisters of Perpetual Indulgence.

- The need to acknowledge feedback, offer sincere apologies, engage in dialogue, and show a commitment to healing relationships and rebuilding trust.

- The negative impact of exclusion and how it could have been avoided.

- The strong reactions people have towards various topics including narcissism, race, and discrimination.

- The emphasis on reconciliation, penance, and the need for apologies to be extended not only to the LGBTQ+ community but also to their friends and family.

- Pressure from the extreme segment of the Catholic Church, the Catholic League.

- The conflict between traditional baseball fans and the need to court younger generations and female fans.

- Feedback

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

241: Promoting Racial Sensitivity, Demoting Weaponized Misinformation, and Reflecting on My Recent Mistake on TikTok May 21, 2023

In this episode, discussing the growing importance of understanding racial insensitivity online. We discuss the recent car chase story involving Prince Harry and Meghan Markle, as well as the press accounts and possible long-play strategy behind their media statement. As well as how Meghan Markle's biracial identity impacts press coverage and public opinion, both positively and negatively. Additionally, the importance of taking responsibility for our words and content and to better understand the significance of educating ourselves and continually striving to be better allies and digital citizens. Finally, how weaponized misinformation on social media, coupled with the rise of social media vigilantes, presents a serious problem in today's digital landscape.

Topics covered in the podcast episode:

Prince Harry and Meghan Markle car chase
Positive and negative media coverage of Meghan Markle
The Royal family and their working relationship with the press
Examining the paparazzi's actions and intentions
Discussion about the polarizing effects of Meghan Markle's scrutiny
The impact of her biracial identity
Consequences of discussing certain topics, particularly related to race
Markle as a symbol of progress and also as a disruptor in the press
The issue of weaponized misinformation on social media and how it is being used to hurt people
Social media vigilantism
Agenda behind these attacks
The issue of being "canceled" on TikTok
Problematic situation on TikTok for the
Racism and racial insensitivity associated with the spread of misinformation
Negative consequences of spreading misinformation
Celebrating Juneteenth: Why organizations should have noted the day on social media
How to Talk Abou

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

240: Between Spin and Wag the Dog: Uncovering the Dark Arts of PR and Perception Management May 16, 2023

In today's episode, we delve deep into the realm of public relations (PR) and perception management. Step behind the curtain with us as we uncover the hidden strategies and tactics that PR professionals and Hollywood publicists employ to shape narratives and mold public opinion.

Join your host, Molly McPherson, as she ventures into the realm of crisis management, where PR professionals truly showcase their mettle. From high-profile scandals to corporate disasters, we examine real-life case studies and unveil the perception management strategies used to regain control and salvage reputations.

Throughout the episode, we emphasize the profound impact perception has on shaping public opinion. Explore how the power of perception can shape our reality, often blurring the lines between fact and fiction. Through thought-provoking discussions, we aim to unravel the complexities and ethical dilemmas faced by those working in PR and perception management.

Whether you're a pop culture enthusiast, a curious observer of media manipulation, or simply interested in understanding the forces that shape our perceptions, this episode will captivate your attention and broaden your understanding of the fascinating world of PR.
Key Points From This Episode:

What is the definition of "Wagging the dog?"
Molly's TikTok about the PR spin surrounding Kevin Costner's divorce: Part 1
Molly's TikTok about the PR spin surrounding Kevin Costner's divorce: Part 2
Ben Affleck and Jennifer Lopez's relationship strife: what's the PR spin?
Describing the positive and negative aspects to PR spin.
PR spin used

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

239: Beating the Bullies: 5 Expert Tips for How Organizations Can Thwart Online Attacks May 09, 2023

A digital intimidation campaign is only as effective as your fear of it. Franklin D. Roosevelt famously said that the only thing we have to fear is fear itself. How does that apply to Public Relations and strategic communications? Online attacks have become a pertinent problem for public relations clients but are not impossible to thwart. The best defense against an online attack is a strong offense, starting with your strong and trustworthy digital presence.
By monitoring online conversations, attacks can be prevented before they begin. Responding quickly and professionally goes a long way, and a loyal following holds the power to provide a meaningful line of defense. Along with crafting a strategic response, it can be appropriate to consider if there is any validity behind the reasons for the attack and to offer an authentic and transparent response. The only thing worth fearing in an intimidation attack is what might happen if you don’t respond at all. Consider these five strategies to guide your path.

Key Points From This Episode:

Why fear and intimidation are relevant concepts to the PR industry.
Where online attacks often stem from.
What a default approach to dealing with digital intimidation may consist of.
An alternative strategy to outflank and push back on negative feedback.
Examples of further reaching traction that might unfold if a campaign is successfully thwarted.
Why it is ill-advised to go against a well-meaning group that has a leg to stand on.
Who this advice is for: an organization under unfair attack.
The power of owning your own media, including social media.
How a strong online presence can help to establish credibility and a loyal following.
Monitoring online conversations to prevent an online attack.
Why it is important to respond quickly and professionally.
How influencers can h

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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238: The Art of Manufactured Outrage: How Celebrities and Brands Court Controversy for Buzz and Profit May 02, 2023

As seen on NBC News, exploring the phenomenon of manufactured outrage and how it is used by celebrities and brands to generate buzz and profit. Molly discusses her contribution to the broadcast news story about the business implications of this practice, as well as its impact on politics and culture.

We take a look at the intersection of celebrity, marketing, and social issues. We're back to Dylan Mulvaney and Bud Light, as well as a discussion on Meghan Trainor (rightfully) being lectured by teachers.

Key Points From This Episode:

Bud Light fallout intensifies over trans partnership (NBC News, April 26, 2023)
Meghan Trainor Apologizes After Criticizing Teachers (TikTok, April 23, 2023)

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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237: The Fallout: MillerKnoll and Clearlink's Pitiful Employee Town Halls Apr 25, 2023

Employee well-being should be at the forefront of every CEO’s mind, not only because it is the right thing to do from a humanistic perspective, but also because your reputation as a leader and the longevity of your company depends on it. Since the pandemic, employees are no longer willing to put up with being treated disrespectfully, and many customers are no longer willing to buy from companies who treat their employees in such a manner.
In this episode, you’ll hear about the tirades that the CEOs of MillerKnoll and Clearlink went on during their virtual town hall meetings, how these meetings turned into viral videos, and the damage they have done. A rallying cry and a demeaning rant are two completely different things, and as a leader in today’s incredibly interconnected world, it is imperative that you are mindful of how you speak to your team.

Key Points From This Episode:

What the role of a CEO entails.
Why some customers are boycotting MillerKnoll.
How the COVID-19 pandemic has changed the working world.
The question that sparked Andi Owen’s tirade during a company town hall meeting.
Problems with the way Andi Owen responded to the backlash against the video of her town hall meeting that went viral.
Why prioritizing employee wellbeing is essential to a company’s success.
Advice for holding a virtual town hall meeting.
The rant made by Clearlink’s CEO during their virtual town hall meeting.
Today’s Indestructible PR® tip: be mindful of what you say and how you treat your team!

Links Mentioned in Today’s Episode:

Replying to @mollyschief #greenscreen MillerKnoll’s Andi Owen had spoken. Sort of. The official response to the “pity city” viral emp

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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236: The Dalai Lama Responds: Analyzing the Intent Behind the PR Statement Apr 18, 2023

It’s not often that one of the world’s most admired spiritual leaders who describes himself as an advocate for warm-heartedness, compassion, forgiveness, tolerance, and self-discipline finds himself in the midst of a PR crisis.
A video filmed in February 2023 of the Dalai Lama asking a young boy to ‘suck’ his tongue went viral in April. Although some people have argued that there has been a cultural misunderstanding, the overwhelming majority of responses have been vehemently critical. In this episode, you will hear a line-by-line dissection of the very problematic public apology that the Dalai Lama made in the wake of the negative responses to the video.

Key Points From This Episode:

The video that led the Dalai Lama to receive a lot of negative attention in the media.
Who the Dalai Lama is and the values that he advocates for.
Controversial statements that the Dalai Lama has made in the past.
The argument in defense of the Dalai Lama’s actions in the video.
The overwhelming response that the video received.
How the Dalai Lama publicly responded to the outcry about the video.
Problems with the Dalai Lama’s public apology.
Unpacking the DARVO strategy.
Tactics that should always be avoided in public responses.
Advice on what to do if you are involved in an incident that goes viral.

Links Mentioned in Today’s Episode:

Dalai Lama apologizes after video asking boy to ‘suck my tongue’

Dalai Lama apologizes after video show him asking boy to ‘suck my tongue’

Dala

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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235: Turning Scandal into Opportunity: How Celebrities Can Leverage Their Time in the Spotlight Apr 11, 2023

In this episode, discussing how celebrities can turn scandal into opportunity and leverage their time in the spotlight to create positive change. We will explore different ways in which celebrities have used their platform to redeem themselves and make a positive impact on society.
Key Points From This Episode: The Anatomy of a Scandal

What are the different types of scandals that celebrities may find themselves in and how these scandals can affect their public image.
We will also explore how scandals can be a double-edged sword and how they can be turned into opportunities for growth and redemption.
Examples of celebrities who have turned scandal into opportunity
Discussed examples of celebrities who have successfully turned their scandals into opportunities for positive change: Gwyneth Paltrow, Meghan Markle, Prince Harry, and Ricky Martin.
Exploring how these celebrities were able to use their platform to redeem themselves and create a positive impact on society.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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234: Sorry, Not Sorry: Exploring How CEOs Apologize During Employee Layoffs Apr 04, 2023

Sweeping layoffs were big news in 2022, and this shows no sign of slowing down in 2023. From Amazon to Salesforce, Twitter, Google, and more, major tech companies are making large numbers of employees redundant. Recently, Meta announced that it would be cutting 10,000 jobs (or roughly 10% of its workforce) in response to what CEO Mark Zuckerberg describes as “challenging market conditions.”
While layoffs can be challenging and emotional for both the employees affected and the leaders of those companies, the language used by CEOs in their statements can make a major difference in how these dismissals are perceived.
This week’s podcast addresses the language commonly used by CEOs in their layoff announcements, the importance of displaying empathy and humanity, and which terms leaders should avoid. Also covered is a handy framework to follow when crafting a statement regarding any changes that impact the future of a company and those who work there. Ultimately, the more information CEOs can provide to explain layoffs and what steps the company is taking to mitigate the impact on employees, the better!
Thanks to social media, disgruntled employees are now able to tell the world how they feel about being laid off, whether fairly or unfairly, and it’s your job as a leader to mitigate those outcomes. People are paying attention, and as you’ll learn from this episode, CEOs should see this as an opportunity to show some humanity.
Key Points From This Episode:

Why displaying empathy and understanding for dismissed employees is important.
Terms to avoid, including redundancies or cutbacks.
Corporate pet names, blaming outward, and other insights from The Washington Post about “how tech CEOs talk when they lay off workers.”
Victim-blaming language that tech CEOs use in statements and memos regarding layoffs.
Accountability, apologies, and vulner

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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233: PR Distraction and the Power of Goop: How Gwyneth Paltrow Shifted the Focus Ahead of Her Ski Crash Trial Mar 28, 2023

The Academy Award-winning actress and Goop founder Gwyneth Paltrow recently made headlines for a comment she made on a podcast about her daily wellness routine. This episode explains how information taken out of context is often the biggest obstacle faced by PR professionals and how this controversy seems to be an example of this. It then uncovers the potential reason why Gwyneth may have made this particular comment in the first place.
Find out about Gwyneth Paltrow’s current legal battle for her role in a 2016 skiing crash and how her PR team may be trying to divert attention away from it. Listen in for a better understanding of how this relates to keywords and SEO, and how you can use this tactic too!

Key Points From This Episode:

Hear the viral clip of Gwyneth Paltrow on the podcast The Art of Being Well.
How the TikTok clip was taken out of context.
Why information taken out of context is often the biggest obstacle faced by PR professionals.
How this was a well-timed, strategically placed interview.
Other controversial statements that Gwyneth Paltrow has made in her career.
Gwyneth Paltrow’s Instagram story response to the controversy.
Why this seems to be an attempt to detract attention away from the story of her standing trial for a 2016 skiing crash.
Distraction as a tactic and how this relates to keywords and SEO.
The Indestructible PR® tip for the day about using this SEO tactic.

Links Mentioned in Today’s Episode:
#qwynethpaltrow shares her daily wellness routine on The Art Of Being Well
Listen and Subscribe on Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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232: Breaking Down the Pros and Cons of Using AI to Write Your Press Release Mar 21, 2023

As AI continues to advance and become more accessible, the question of using it to write press releases is becoming more relevant. After a tweet posted by Molly on the topic of using AI for this purpose received almost 19,000 views, this episode breaks down the pros and cons of doing this. You’ll learn about how these tools can be helpful to you and what safeguards you can use to limit the damage you can cause through them. You’ll also learn about the legal, copyright, and privacy implications of using them. The fact that the PR industry is rooted in truth raises ethical concerns about using AI to generate its content. This podcast explores both sides of the argument to help you decide whether AI is the right choice for you when you write your press releases.

Key Points From This Episode:

The viral tweet that inspired this episode’s topic on using AI to write press releases.
The fact that the tweet was written by AI and thoughts on the ethics of this.
The fact that the PR industry is rooted in truth and the ethical concerns of using AI to generate its content.
Some of the benefits of using AI to write press releases.
Some of the risks of using AI to write press releases.
Why you should consider your needs and goals when you choose whether or not to use AI to write a press release.
Some of the responses Molly got to her tweet.
The legalities of using ChatGPT to write your press releases.
Questions of privacy when it comes to the use of ChatGPT or AI.
The Indestructible PR® tip for the day about why you should never try to pass off AI content as original.

Links Mentioned in Today’s Episode:
Molly’s viral tweet about using AI to write press releases

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

231: The Social Dilemma 2.0: Navigating the Next Generation of the Social Media Crisis Mar 14, 2023

Social media has revolutionized the way we communicate, connect, and consume information, and will continue to do so. The world of social media is ever-changing and, as we enter the next generation of social media, we need to adapt and learn new ways to respond to social media crises. In this episode, you’ll learn about the ways in which social media is changing, with the predicted proliferation of deep fakes and the ever-increasing influence of bots.
You’ll discover how to determine the best platform to target and how to respond to a crisis, as well as the ultimate key to navigating social media. Tune in to find out the appropriate crisis response for the new bot-driven world.

Key Points From This Episode:

Today’s topic: How to navigate the next generation of the social media crisis.
The challenge of navigating the ever-changing world of social media.
Axios writer Eleanor Hawkins’ take on the evolution of social media crises.
The unique nature of social media crises on different channels.
The move to short-form video on all social media platforms.
How to determine how to respond to a crisis.
The proliferation of deep-fake technology.
The algorithm challenge and the influence of bots.
The future of the social media crisis and the appropriate crisis response for the bot-driven world.
How to determine the best platform to target.
The key to navigating social media: using it.

Keywords/Tags:

The social dilemma, social media crisis, bots, algorithms, deep-fake,

Links Mentioned in Today’s Episode:

The Social Dilemma Program

Axios: Global Twitter conversation around mis- and dis-information b

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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230: Dilbert Done: Creator Scott Adams Dropped After Racist Rant Mar 06, 2023

Context is everything.
February 22nd, 2023, cartoonist Scott Adams aired an episode of his nightly podcast that would turn his career on its head. The creator of the beloved character, Dilbert Done, surprised us all with the heavily racist remarks he made in the video entitled, “It’s Okay to Be White,” which very quickly went viral.
As a result, Scott Adams has been canceled, not only figuratively by society, but also literally through the loss of his newspaper contracts. Nobody is immune to the risk of losing their reputation or their livelihood through something that they post online, so let this episode be a lesson that you can use to protect yourself against being canceled like Scott Adams.

Key Points From This Episode:

Who is Scott Adams?
The Rasmussen poll that formed the basis of the video leading to Scott being canceled.
Why Scott’s video, “It’s Okay to Be White,” went viral.
The controversial nature of Rasmussen polls.
How Scott has responded to the uproar around his video.
Scott’s self-proclaimed political views.
The problem with Scott’s approach to airing his opinion.
Why context is everything.
Indestructible PR® tip: know your audience and know your medium.

Keywords/Tags:
Canceled, cancel culture, racism, Rasmussen poll, human behavior, context
Links Mentioned in Today’s Episode:
Dilbert by Scott Adams
Scott Adams Interview - It’s Okay to Be White
Tap water connoisseur on Twitter
Molly McPherson

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

229: When a Disliked Staff Member Causes PR Chaos: Don Lemon and CNN Feb 28, 2023

Recently, Don Lemon, co-anchor of CNN This Morning, went off script and made news by stating that presidential candidate Nikki Haley was past her prime at the age of 51. This episode covers the things you should do immediately when an employee causes a PR crisis of this nature. Hear the full exchange of exactly what was said by Don Lemon and how he doubled down on his mistake, before learning how CNN responded. Hear about the importance of acting quickly, the difference between an effective apology and a non-apology, whether or not your company may need to terminate the employment of that staff member, and additional things you may need to do to mitigate further damage to its reputation. The Indestructible PR® tip for the day includes a helpful resource that you may want to keep on hand for the event of a crisis like this one.

Key Points From This Episode:

The details of the PR crisis caused by Don Lemon on CNN This Morning.
Recent PR crises on other morning television news shows.
Cohosts Poppy Harlow and Kaitlan Collins’ responses to Don Lemon’s statement.
The full exchange of what Don Lemon said.
A breakdown of where he went wrong and how he continued to make it worse.
The things you should do immediately when an employee causes a PR crisis.
What CNN did directly following this incident.
The training that Don Lemon was forced to do.
The importance of a public statement.
Don Lemon’s initial apology and what was wrong with it.
Why your company may need to consider terminating the employment of that staff member.
The importance of transparency.
Additional things you may need to do to mitigate further damage to the company’s reputation.
The Indestructible PR® tip for the day about where you can find a helpful tool for handling a crisis like this.

Links Mentioned in Tod

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

228: Grieving for a Social Media Influencer: Exploring Parasocial Relationships on Reddit with Emily Rose Feb 21, 2023

The rise of social media influencers means it is easier than ever to form parasocial relationships with celebrities or online influencers. Although parasocial relationships are one-sided and don’t involve any contact in the real world, the death of someone whose life you have been closely following online can cause a visceral reaction.
In the case of Dave Hollis, his sudden death at the age of 47 sent a subreddit community of over 13,000 people into an emotional freefall. In this conversation with Emily Rose, digital creator and host of the It’s Become A Whole Thing podcast, you’ll hear about the dynamics of parasocial relationships, how celebrities leverage these types of relationships, and the coping mechanisms that people employ when the other side of a one-way relationship experiences a life event.

Key Points From This Episode:

The tragic event that shook a 13,000-person-strong Reddit community and how they expressed their grief.
The story of how Dave Hollis and his ex-wife Rachel Hollis turned their once rabid fans into disenfranchised ex-fans.
The abrupt emotional shift that often accompanies a person’s death.
The definition of a parasocial relationship.
The spectrum of celebrity-focused communities that can be found online.
Emily’s thoughts on the worst thing that can happen to a celebrity.
Examples of how celebrities leverage parasocial relationships to their advantage.
Reddit communities can be a double-edged sword - they can offer amazing support and resources, but also attract trolls who can make the experience unbearable.
Aspects of the Hollis brand that make them so relatable.

Links Mentioned in Today’s Episode:

Emily Rose on Instagram

It’s Become A Who

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

227: How to Write the Crisis Communication Plan You Need Right Now Feb 14, 2023

No matter the scale of your business, you need to have a strategy in place in case of a PR crisis. If someone takes it upon themselves to attack you on social media, or you experience an actual operations meltdown, you need to be prepared.
This episode tackles the ins and outs of creating an effective and comprehensive crisis communication plan to keep your business afloat if ever you find yourself in the line of fire. Discover what you need to ascertain before creating your crisis communication template, and what to include in the template itself. A post-crisis communication plan is equally as important, and in this episode, you’ll find out why. Tune in for an overview of how to communicate effectively in a crisis, reassuring stakeholders and the public alike.

Key Points From This Episode:

A CNN excerpt outlining Southwest Airlines’ operations crisis and subsequent crisis communication.
Why it’s essential for every business to have an effective and comprehensive crisis communication plan.
Why it’s important to identify and define what constitutes a crisis in your business.
The difference between disaster communication and a PR crisis.
What to include in your crisis communication template.
Identifying your stakeholders and crisis response team.
How to identify the most impactful social media channel for communicating with stakeholders.
The role of monitoring and evaluation in crisis management.
Strategies versus tactics.
What a post-crisis communication plan involves.
Sign up for the live Indestructible PR® workshop, "How to

Links Mentioned in Today’s Episode:

Why Southwest is melting down | CNN Business

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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226: PR Disaster: How A Woman's Stand Against Inappropriate Company Chat On TikTok Went Viral Feb 07, 2023

When Boston-based staff executive, Whitney Sharpe, outlined the actions she took to address her disturbing experience of sexual harassment on TikTok, she had no idea that it would become viral overnight and be viewed by over 14 million people. The original incident had taken place while on a work call with potential vendors, during which, Whitney captured a profoundly unprofessional incident. Thanks to the ill-advised (and highly consequential) misuse of the screen-share function, Whitney was exposed to a company chat wherein staff members had made crude sexual remarks about her. Whitney’s recent TikTok demonstrates how one company was completely unprepared to handle a massive vulnerability within their organization and the fallout that is taking place as a result. Hear about the company’s lack of response online, what was missing from their apology email, how to ensure that your company is prepared for this type of exposure, and the importance of honoring your values as a company.

Key Points From This Episode:

How Whitney Sharpe, a Boston-based executive at a large staffing firm, took a stand against sexual harassment and went viral on TikTok.
The inappropriate company chat that Whitney was exposed to.
How Whitney captured the interaction and went viral on TikTok.
What happens when an HR crisis collides with a PR crisis.
The key vulnerabilities that Whitney’s viral TikTok exposes within the company she is confronting.
The email Whitney received from the company in response to her complaint.
Why the email fell short and felt like an ‘insincere’ apology.
The company’s choice not to respond to Whitney’s viral TikTok.
The growing trend of companies not responding to public outcry.
How to ensure that your company is ready for this type of exposure.
Recommendations on the social media guidelines that companies should be

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

225: The Gwen Stefani Allure Interview: Public Relations Backlash Jan 30, 2023

Gwen Stefani recently made headlines after an interview with Allure magazine in which she claimed to be Japanese. The pop star received a lot of backlash for these comments and has been accused of cultural appropriation. The controversy raised a lot of questions about what it means to be respectful when engaging with other cultures.
This week’s episode unpacks the difference between cultural appropriation and cultural appreciation. In order to do this, it draws on the expertise of Melissa Vela-Williamson, an award-winning PR practitioner, national PR columnist, author, and podcast host, who has a rich and deep background in Diversity, Equity, & Inclusion and how this relates to communication. Tune in to find out whether Gwen is guilty of cultural appropriation or cultural appreciation and hear an important list of some of the dos and don’ts of multicultural practices for anyone in communication.

Key Points From This Episode:

What Gwen Stefani said about her Harajuku era in an Allure interview that caused such a backlash.
How Molly’s recent workshop with guest Melissa Vela-Williamson relates to the question of cultural appropriation.
The difference between the full context of the entire article and the pull-quote.
Molly’s definition of culture and how it relates to her work of drawing lessons from pop culture.
How Molly hopes that this episode will help people gain cultural competence.
Melissa’s definition of the difference between cultural appropriation and cultural appreciation.
Where Gwen Stefani falls in light of this definition.
A list of some of the dos and don’ts of cultural appreciation for those in communication.
How Gwen should have handled the question.
The Indestructible PR® Tip regarding cultural appropriation and awareness.

Links Mentioned in Today’s Episode:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

224: Analyzing the Apology Statement: the Andrew Callaghan example Jan 24, 2023

A powerful public relations strategy can help you recover from a crisis and build an indestructible reputation. Restoring your reputation after a serious allegation is a circumstance that everyone should be prepared for.
This week's episode uses the recent sexual misconduct allegations surrounding Andrew Callaghan as a real-world example of dealing with a crisis and analyzes his response from a PR lens. Hear about the allegations made against Andrew from TikToker Caroline Elise, his response to the allegations, and the outcome. This episode unpacks how he said it, why he said it, and how it was accepted by the public. Hear about writing apologies to the public and not your critics, the framework to navigate a public relations crisis, what not to do in a video response, and what an appropriate apology is.
Tune in to find out if Andrew’s response was suitable and if he will recover his career and reputation.

Key Points From The Episode:

Introduction to today’s topic, the allegations made, and the response.
The impact of video and why it is more powerful than words.
Outline of Caroline Elise’s allegations and the video she made.
Find out why the allegations made were so believable.
The steps to take when faced with serious allegations made against you.
Analysis of Andrew’s video response and apology.
The definition of a genuine and appropriate apology.
Important legal considerations regarding apologies in a PR crisis.
The Indestructible PR® Tip

Links Mentioned in Today’s Episode:

Andrew Callaghan on Instagram

Channel 5 with Andrew Callaghan

All Gas No Brakes with Andrew Callaghan

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

223: Who are the Biggest Golden Globe PR Losers of 2023? Jan 16, 2023

Today, the Golden Globes 2023 edition of the Indestructible PR® Podcast takes a look at the people and the brands that haven’t successfully overcome their PR crises of the past and examines what the ceremony reveals about their failings. Tune in to find out why these brands still haven’t recovered a year later and discover some helpful tips to avoid becoming a PR loser.

Key Points From This Episode:

Today’s topic: How the Golden Globes sheds light on the brands that haven’t successfully overcome their PR crises.
Why Will Smith was still the biggest PR loser of the night.
The backstory of what happened between Will Smith and Chris Rock last year.
What Will Smith should have done immediately after last year’s incident.
The current state of Will Smith and his brand and what this indicates about his PR response.
Why Will Smith’s video apology wasn’t enough.
Why the Hollywood Foreign Press Association was also a PR loser.
Tom Cruise as a PR loser and the backstory behind this.
The Indestructible PR® tip for the day about managing PR crises.

Links Mentioned in Today’s Episode:

Molly's TikTok about the Golden Globes

Molly McPherson

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audiobook Listen and Subscribe on Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

222: To Catch a Corporate Operative: The "Network News" Hit Piece Jan 09, 2023

Today’s podcast sheds light on a new dirty trick used by special interest groups and people who are activist-minded. It takes a look at an article by NPR, “She Was an ABC News Producer. She Also Was a Corporate Operative,” and reveals how Kristen Hentschel used her previous work experience as a journalist to challenge Toby Overdorf, a candidate for the Florida House of Representatives, while working as an advocate for a political consulting firm.
This episode covers a brief overview of the story, why you need to be aware of this dirty trick if you work in communication, media, news, or a leadership-related position, and what you should bear in mind if facing an activist-minded foe. A second twist follows...

Key Points From This Episode:

Insight into the article “She Was an ABC News Producer. She Also Was a Corporate Operative,” and why it’s relevant to listeners of this podcast.
A brief overview of the story.
How this story reveals a new tactical strategy used by activists.
The statement released by ABC denying that Kristen Hentschel worked for them.
The twist of Kristen Hentschel working as a journalist while simultaneously working as an advocate.
How this relates to a situation faced by one of Molly’s clients with an activist-minded foe.
An interesting twist relating to Kristin’s previous career as a journalist under a different name.
The Indestructible PR® tip for the day for identifying or dealing with fake or former journalists.

Links Mentioned in Today’s Episode:

"She was an ABC News producer. She also was a corporate operative"

Kristen Hentschel on LinkedIn

Molly McPhe

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

221: Top 10 Public Relations Crises of 2022 Jan 02, 2023

In this episode, discussing some of the worst PR crises that happened in 2022 based on an informal poll on Twitter.
It's no secret that 2022 was a year full of PR disasters. From celebrities getting caught up in scandals to brands making massive mistakes, here are some of the worst PR crises that happened last year.

Links Mentioned in Today’s Episode:

What are some of the worst PR crises that happened in 2022? - Twitter 12/27/22
The Top 10 PR Crises in 2022 - Tik Tok 1/2/2023
212: Why The Term Cancel Culture is Dangerous And How It Can Hurt Your Brand: Kanye West Explains

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts

Molly McPherson on Patreon

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

220: What is ChatGPT and Why Is Everyone Obsessed With It? Dec 27, 2022

ChatGPT is here and is making waves globally for its ability to generate human-like written text. This episode of the Indestructible PR® Podcast delves into some of the risks and benefits of using this new platform. It provides a bit of background into what ChatGPT is, how it works, and how it’s different from other IA programs. It also explains how it can be especially useful to those in communications and public relations before providing a list of some of the many things it can be used for, including content creation, language translation, copywriting, and others. You’ll learn what to consider if you are using ChatGPT for external communications and how to harness its benefits without jeopardizing your reputation.

Key Points From This Episode:

An introduction to what ChatGPT is and how it works.
What makes ChatGPT different from other IA programs.
The limitations of ChatGPT.
How it can be useful to you in terms of communications and public relations.
A list of the many things you can use it for including responding to customer inquiries, content creation, language translation, etc.
How this can be used by students to cheat and evade plagiarism.
What to consider if you are using Chat GPT for external communications.
The Indestructible PR® tip for the day regarding your reputation and ChatGPT.

Links Mentioned in Today’s Episode:

ChatGPT

Molly McPherson

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis

Indestructible: Reclaim Control and Respond with Confidence in a Med

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

219: How to Give a Good Answer to Any Question Dec 19, 2022

Everyone has been in a situation where they’re asked a question and don’t know how to answer it. Whether it be during an interview, a meeting, or a media interview, being able to provide clear, concise answers can make all the difference. Here are some tips to help you give good answers to any question:
Mastering the art of giving good answers takes time and practice; however following these tips should help ensure that no matter what type of question is put forth, you can confidently provide an effective response.
Links Mentioned in Today’s Episode:

Molly McPherson

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts

Molly McPherson on Patreon

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

218: Unethical Leadership in Action: The Tampa Police Chief Who Flashed a Badge Dec 12, 2022

After body cam footage emerged showing Mary O’Connor, the Police Chief of Tampa, Florida, trying to get out of a traffic violation by showing her badge and the internal affairs investigation that followed, she was ultimately forced to resign.
This episode takes a look at this incident to see what can be learned from a PR perspective, and breaks down three easy choices in ethical leadership that can save your reputation. Hear the entire body cam clip and learn what guilt sounds like, how guilty people behave, and how this sheds light on unethical leadership. Also covered is the statement that was released when the truth came out and how Mary tried to protect the lie instead of taking responsibility for her actions. Hear more about what it means to be an ethical leader in any organization and how to build an indestructible reputation.

Key Points From This Episode:

The traffic stop incident that resulted in Mary O’Connor’s resignation as Police Chief of Tampa, Florida.
What guilt sounds like and how this relates to a media interview.
How this sheds light on unethical leadership.
Assessing the ethical ramifications of her actions
A sense of relief, and insight into how guilty people behave.
The statement that was released when the truth came out and how she tried to protect the lie.
How the first statement tells you the intent of the person.
A previous incident and speculation that she may be driving under the influence of alcohol.
What it means to be an ethical leader and how this relates to an organization’s core values.
The Indestructible PR® tip for the day about taking responsibility.\

Links Mentioned in Today’s Episode:

YouTube: "#Tampa #Police Chief Resigns After Flashing Badge To Get Out Of Golf Cart Stop"

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

217: My Public Relations Strategy That Got Two Clients Out of Crises Dec 05, 2022

These days news happens in milliseconds and with the social media algorithms functioning the way they do, a negative comment can result in a disruption that can damage your public image in a very short space of time.
This episode takes a look at the public relations strategy that effectively got two of Molly’s clients out of crises. It breaks down the three elements of the 'Social Media Checklist' and covers why you need to consider the intent of the person attacking you or your brand, the different intentions someone may have for attacking you, and whether you should delete a post or reply to it.
You’ll learn what to consider when responding to a post like this, why you want to reply early, and why you should build your statements around key messaging. It also explains exactly how the Indestructible PR® response framework can be implemented into your response to make for an indestructible reputation.

Key Points From This Episode:

Patreon and other platforms where Molly engages with her followers.
A question from one of Molly’s Patreon subscribers about what Molly does behind the scenes.
How what Molly talks about on TikTok translates into her work.
The definition of a social media disruption and how this is different from a crisis.
The social media disruption checklist that Molly created for one of her clients.
How she applied this same checklist to the disruption faced by another client.
The three elements of the Social Media Checklist.
Why you need to consider the intent of the person attacking you before replying.
The different types of people who may attack or challenge you on social media.
Why Molly’s belief that you should never delete anything on social media has changed.
What to delete and what to respond to.
Other things to consider when responding to a post like this.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

216: The 3 Mistakes Most Spokespeople Make in their Media Interviews (and how to avoid them) Nov 29, 2022

If you say the wrong thing in front of the press, it could live online for years to come and greatly damage your reputation. This episode takes a look back at a previous podcast episode and webinar with media trainer extraordinaire Warren Weeks, where he broke down the three mistakes that most spokespeople make in media interviews, why these faux pas can be so damaging, and how to avoid them. From not treating an interview like it’s a conversation to identifying and avoiding the traps set by reporters, learn how to perfect the art of the media interview and protect your brand. Also covered are some helpful tips for the preparation of “quotable quotes” to ensure that you don’t just avoid saying the wrong thing, but also get the right message across.

Key Points From This Episode:

The challenges faced by spokespeople in media interviews and how they are based on fear.
The practice and patience required to craft the right messaging to protect yourself in a media interview.
Why you should never treat a media interview as a conversation and why people do this.
The awkward pause, what it is, and how journalists use this against spokespeople.
How to avoid falling into the trap of the awkward pause.
Why spokespeople often avoid repeating themselves and why they shouldn’t.
Why you shouldn’t repeat the reporter’s words in your answer and how to avoid this reflex.
The importance of discipline and control.
The Indestructible PR® Tip for the day regarding the preparation of “quotable quotes.”

Links Mentioned in Today’s Episode:

Warren Weeks

Media Training Toronto

Molly McPherson

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

215: It's (Not) The Most Wonderful Time of the Year For Layoffs Nov 22, 2022

How a leader handles layoffs can have a major impact on the future success and reputation of their company. This episode takes a look at some of the recent layoffs that have made the news before breaking down five tips on how to handle layoffs during this time of year. It unpacks how Mark Zuckerberg handled the Meta layoffs differently from how Elon Musk handled the Twitter layoffs and what we can learn from both these situations. From managing expectations to supporting your employees, and ongoing communication, this episode will help you to mitigate unnecessary distress and protect your reputation in the unfortunate event of corporate downsizing.

Key Points From This Episode:

Some of the companies that have been in the media for layoffs recently.
Why it’s so important to a company’s future success and reputation for its leader to handle a layoff well.
Today’s topic: How to handle layoffs during this time of year.
The difference between how Mark Zuckerberg handled the Meta layoffs and how Elon Musk handled the Twitter layoffs.
Why, as a leader, you should be clear about the situation upfront.
How to support both the employees who are being laid off and those who are staying.
Why this process should be followed whether you’re laying off many people or only a few.
The value of ongoing communication and updates.
How to manage expectations by answering questions.
The Indestructible PR® Tip for the day about framing the bad news.

Links Mentioned in Today’s Episode:

Molly's TikTok video about the Meta Layoffs

"Mark Zuckerberg Said He Cut Meta Jobs Better Than E

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

214: The Anger Algorithm: Why People Are Being Attacked Online and How to Protect Yourself Nov 14, 2022

This week’s podcast discusses the anger algorithm and why social media platforms favor aggression, enraged behavior, and the shaming of people. It looks at the 60 Minutes episode “Angry in America,” what it reveals about the combative ecosystem of social media, and why you should watch it if you are a business leader or someone involved in communication.
Our Indestructible PR Tip discusses how you might be able to hack the social media algorithm to stop the negative commentary.

Key Points From This Episode:

The 60 Minutes episode “Angry in America” and what it revealed about the social media algorithm.
Why you should watch it if you are a business leader or someone involved in communication.
The concept of shaming people online and how it relates to anger.
Why you should factor in that people may not watch the whole video.
Thoughts on when it’s okay to shame someone and when it is not.
The Indestructible PR tip for the day about hacking the algorithm.

Links Mentioned in Today’s Episode:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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213: How I Prepped for a Last-Minute TV Interview: 5 Tips For Going Live on Short Notice Nov 07, 2022

While you may think it’s unlikely that you will end up on a live television interview, with webinars, streaming, short-form videos, and other channels, there are so many opportunities for you to find yourself on screen.
This episode breaks down five tested prep tips for appearing on camera for a live interview on very short notice, from the perspective of someone who understands this experience well.
Hear about how Molly ended up on NOW Tonight with Joshua Johnson at short notice, and how she prepared herself for this. This podcast explains why you should keep it simple and interview with three talking points. It also covers how to dress, how to frame yourself, why you should smile, tips on how to overcome your nerves and everything you should keep in mind if interviewed on screen.

Key Points From This Episode:

Why this episode is relevant to you, even if you think you’re unlikely to be on a television interview.
How Molly ended up on NOW Tonight with Joshua Johnson at short notice.
Why you should keep it simple when prepping for an interview like this.
How to dress for a broadcast interview.
Why you should interview with three talking points.
Why you should always prepare and never wing an interview like this.
The importance of remembering to smile when you are on camera.
Why you should keep framing in mind if you’re being interviewed online.
The importance of thinking quickly on your feet.
A tip to overcome your nerves.
The Indestructible PR tip for the day about the one thing Molly forgot in her live interview.

Links Mentioned in Today’s Episode:

NOW Tonight with Joshua Johnson - Oct. 25 | NBC News NOW

Room Ra

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

212: Why The Term Cancel Culture Is Dangerous And How It Can Hurt Your Brand: Kanye West Explains Nov 01, 2022

Kanye West (better known simply as Ye) has always been a contentious figure, but after his latest string of racist and anti-Semitic remarks, major brands like Adidas are dropping their endorsements with the rapper.
This episode delves into this controversy to explain what happened, how Ye redefined the term 'cancel culture' and how the use of it can actually damage your brand. You’ll hear about Adidas’ termination of their partnership of Ye, as well as what they did wrong and what they did right, plus you’ll discover a possible strategic motivation behind Ye’s recent actions. You’ll also learn more about the ‘alt-right playbook’ that Ye seems to be following, and the elements of it that can be seen in his behavior, before hearing how he and the alt-right have attempted to weaponize cancel culture, and why you may never want to use the term in a defensive response again.

Key Points From This Episode:

The story behind the controversy surrounding Ye.
The statement released by Adidas and why it’s a good example of how to respond to a crisis.
Blowback Adidas has received for taking its time to sever its partnership with Ye.
Why silence is so damaging and what Adidas should have done in the interim.
Netflix’s decision not to drop Ye’s documentary, Jeen-Yuhs.
The idea that Ye is following a playbook that is commonly used by the alt-right.
How the alt-right is using this situation to further its cause.
Insight into the ‘alt-right playbook’ and what it entails, including deliberately offensive speech.
The preservation of ambiguity and Poe’s law as a tactic of the alt-right.

Links Mentioned in Today’s Episode:

Press release: 'Adidas Terminates Partnership With Ye Immed

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

211: The 3 Biggest Reasons for Hockey Canada's Crisis Oct 24, 2022

Please note this episode carries a trigger warning for sexual assault.

After a long series of other troubling accusations, including one by a woman sexually assaulted by eight hockey players, and cover-ups, secrecy, and poor leadership, the reputation of Hockey Canada is severely tarnished.
This week’s podcast breaks down the three reasons why the crisis has been so deadly for the brand and so devastating for the victims and the stakeholders. This episode sheds light on how long this crisis has been going on, some of the attempts to cover it up, and the lack of transparency on the part of Hockey Canada when it came to the media. Hear about how the problem of leadership not backing down fed the scandal and the additional crisis caused when the entire board stepped down at the same time. Listen in for some key takeaways to consider to prevent a future crisis at your organization.

Key Points From This Episode:

A clip from TSN Senior Correspondent Rick Westhead breaking the story about Hockey Canada. TW: For listeners who wish to avoid his account of an incident involving sexual assault, please skip audio between [00:17] and [00:44].
The framing of this story for the purpose of this podcast, and why it feels so American.
TW: For listeners who wish to avoid further details about the sexual assault, please skip audio from [05:24] to [08:00]
The masculine nature of the sport and the risky behavior that accompanies it.
Other Canadian PR crises from recent times.
Insight into how long this crisis has been going on and some attempts to cover it up.
The stepping down of President and CEO Scott Smith, as well as the entire board, and how it caused an additional crisis.
The problem of lack of transparency and the company’s silence towards the media.
How leaders not backing down fed the scandal.
The survey Hockey Canada s

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

210: 5 Things Not To Do in a Social Media Crisis Oct 18, 2022

You can unleash a full-blown PR crisis on social media with one bad move against someone with a social media platform.

To handle these situations, companies and brands need a plan.

Who didn't prepare for her social media crisis? Bethenny Frankel.

The "Real Housewives of New York City" alum has gained popularity on TikTok for her beauty product reviews and sometimes harsh criticism of other celebrities like Meghan Markel. However, when Frankel appeared to silence two creators on TikTok for critiquing her brand, users of the app took notice.

She effectively destroyed her reputation by sending legal notices to two TikTok creators who criticized her brand. First, for being a bully. Second, for botching her social media response.

Avoid these mistakes when dealing with a social media PR crisis.

Links Mentioned in Today’s Episode:
Molly McPherson's Bethenny Frankel reaction on TikTok #1
Molly McPherson's Bethenny Frankel reaction on TikTok #2
Molly McPherson on YouTube
Molly McPherson on Instagram
Molly McPherson on Twitter
Indestructible PR on Facebook
Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

209: PostcardMania CEO Speaks Out After Hurricane Ian Backlash Oct 10, 2022

This episode of the Indestructible PR Podcast looks at the public relations crisis created by Joy Gendusa, CEO of PostcardMania in Clearwater, Florida, when she claims she underestimated the severity of Hurricane Ian and insisted her staff continue to work through the storm.
This podcast unpacks exactly what was communicated in that Zoom meeting when Gendusa addressed her staff before the arrival of Hurricane Ian and the media crisis that resulted, before it delves into Gendusa’s response.
We cover why issuing a press release was wise, but also dissecting the not-so-wise moves in a corresponding YouTube video. Listen in to learn how to respond to a natural disaster, and not create one with your staff.
Key Points From This Episode:

How having a healthy amount of ego comes with the territory when it comes to being a CEO
What Joy Gendusa said in the Zoom call when she addressed her staff before the hurricane.
The difference between hype and legitimate danger.
Three reasons why this situation made headlines.
Why issuing a press release was a good move.
Mixed feelings about the setting of Gendusa’s video and why it should have been shot at the office.
What the hard edits in the video tell us about the subtext.
Questions related to the truth of some statements she made in the video.
The takeaway from this response is about the importance of owning up to your mistakes.
The Indestructible PR Tip

Press release: "PostcardMania CEO Speaks Out After Hurricane Ian, World Should be More Forgiving and Helpful”

YouTube Video: PostcardMania CEO Speaks Out After Hurricane

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

208: Hurricane Ian: How Social Media Has Changed the Way We Experience Disasters Oct 03, 2022

Anyone who lives in Florida will have heard a hurricane warning recently, well today’s episode is a hurricane content warning. At the time of this podcast’s recording, Hurricane Ian was close to making landfall. This episode looks at President and CEO of the Red Cross Gail McGovern’s warning to those in Florida, why some people did not heed her advice, and what social media has to do with the problem.
Discover why Hurricane Ian is the first social media hurricane and how both ordinary citizens and federal and local authorities are creating content around it. Tune in to hear a breakdown of three concerning social media trends related to the hurricane and people’s safety, as well as a warning and some key takeaways related to communication about crisis situations like this one.

Key Points From This Episode:

Today’s topic: Why people did not heed Gail McGovern’s warning to Floridians about Hurricane Ian and what social media has to do with this problem.
The current status of the hurricane at the time of this episode’s recording.
Three concerning social media trends related to Hurricane Ian and people’s safety.
Why Hurricane Ian is the first social media hurricane.
Thoughts on how federal and local officials are using social media.
The value of live video and why organizations need to use social media to reach people.
How younger generations use social media as a search engine.
The Indestructible PR tip for the day about remote workers in crisis situations.

Links Mentioned in Today’s Episode:
Molly's Hurricane Ian TikTok post
Molly McPherson
Molly McP

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

207: Adam Levine's PR Response: What Went Right and What Went Wrong Sep 26, 2022

In today's digital age, with the constant posting, sharing, and posts going viral, PR crises can spiral out of control in the blink of an eye.
This week’s Indestructible PR Podcast shares some key takeaways from how Adam Levine responded to his PR crisis in the aftermath of the video posted by Instagram model, Sumner Stroh.
You’ll learn more about the one big mistake he made, a mistake you never want repeated in a PR crisis. Also discussed are the details released by Sumner and the importance of going further to understand the why behind her actions. Don’t miss out, tune in now.

Key Points From This Episode:

• How a PR crisis can spiral out of control thanks to the digital age we live in.

• More about Levine’s response to the spilling of more sordid details of his personal life.

• Details released by Instagram model, Sumner Stroh.

• A closer look at his one, colossal, mistake.

• Why it’s important to understand the why behind the other person’s actions.

• Why showing remorse plays a role in handling a PR crisis.

• A look at the statement released by Adam Levine and his PR team.

• The grand takeaway from Levine’s post.

• The Indestructible PR tip.

Links Mentioned in Today’s Episode:

Sumner Stroh on TikTok

Molly McPherson

Molly McPherson on Twitter

Molly McPherson on TikTok

Molly McPherson on YouTube

Molly McPherson on Instagram

Indestructible PR on Facebook

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

206: How to Avoid Saying Something You'll Regret In Your Next Media Interview Sep 19, 2022

Recently, Rudy Giuliani, formerly known as ‘America's Mayor,' sat down for a media interview with Newsmax, and likely it did not go as intended.
One unprepared quote later, and the resulting gaff ended up all over social media. This type of thing can happen to anyone, and this week’s podcast looks at why this interview was such a train wreck. Tuning in, you’ll find out how Giuliani started off on the wrong foot, why the biggest mistake he made was treating a media interview like a conversation, and you’ll hear the soundbite of the shocking faux pas that rocked headlines as a viral pull quote.
This episode also includes five important things to consider to avoid saying something you’ll regret in a media interview, as well as tips on how to handle mistakes, difficult questions, and tough reporters! You won’t want to miss it.

Key Points From This Episode:

• Thoughts on the 21st anniversary of 9/11 and how much has changed.

• Rudy Giuliani, his unofficial title of 'America's Mayor,' and his subsequent downfall.

• The Newsmax interview with Giuliani and why it was such a train wreck.

• How a pull quote is different from a soundbite.

• The importance of preparing for a media interview.

• The soundbite where Giuliani got off on the wrong foot.

• Five things to consider to avoid saying something you’ll regret in your next media interview.

• Why conducting an interview 'off the cuff ' is one of the most dangerous things you can do.

• What to do if you make a mistake in an interview.

• Tips for answering difficult questions and dealing with tough reporters.

• The Indestructible PR tip.

Links Mentioned in Today’s Episode:

"Rudy Giuliani to Newsmax: US 'in More Danger' Than Before 9/11"

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

205: Why Olivia Wilde's Recent Talking Point Should Never Be Used as a Quote Sep 12, 2022

Today’s Indestructible PR podcast episode discusses the trending TikTok drama surrounding the Don’t Worry Darling Venice Film Festival premiere. Did Harry Styles spit on Chris Pine? Did Olivia and Harry break up? What’s the deal with Florence Pugh? As the cast of the upcoming American psychological thriller Don’t Worry Darling, directed by Olivia Wilde, hit the Venice Film Festival, they brought plenty of behind-the-scenes drama. Covered in this episode is Olivia’s statement at a press conference regarding the fallout with Miss Florence Pugh, the press junket, and more comments surrounding the drama. And as always, tune in for an indestructible PR tip at the end of the episode.

Key Points From This Episode:

Scene: Venice Film Festival. Topic of discussion: Olivia Wilde’s second directorial effort.
The crazy thing about the TikTok platform: mashing together public relations crisis management and pop culture.
A quick digression about Shia LaBeouf and his rebranding to Catholicism.
A deeper look at the press conference with Olivia Wilde.
A red flag: a quote or line that should never be used in a PR situation.
The cascading consequences of Olivia Wilde’s statement.
Looking at Flo’s diva behavior and how that’s working for her.
Is any PR really good PR?
Indestructible PR tip: Be prepared!

Links Mentioned in Today’s Episode:

Molly McPherson

Molly McPherson on Twitter

Molly McPherson on TikTok

Molly McPherson on YouTube

Molly McPherson on Instagram

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

204: Decoding the Recent Meghan Markle Profile in The Cut: What She Said; What She Likely Meant Sep 06, 2022

In a recent exclusive interview with The Cut, Meghan Markle opened up about her new life in California, the struggles of her past, and her plans for her future. This was partly done as part of a promotion effort for Meghan’s new podcast, Archetypes.
This week, we examine and decode this article to analyze what she said and what she meant. Hear how Meghan and Harry’s PR has perpetually let them down, why their campaigns always feel like plan Bs, and discover examples of their many PR missteps. This episode explains why this article feels like another plan B in trying to reshape their reputation, and breaks down some framing attempts in it and the agenda behind them.
Please note this episode carries a trigger warning for suicide and depression.

Key Points From This Episode:

• The Cut’s article about Meghan Markle and how it’s part of a promotion effort for her new podcast, Archetypes.

• Today’s topic: The major takeaway from how this article has been framed.

• Framing attempts in the article and the agenda behind them.

• Harry's suspicious absence from this profile and why this might be.

• The relatable aspects of Meghan and Harry’s lives versus the unrelatable aspects.

• The message she sends to the royal family and the tricky nature of navigating hypocrisy in media relations.

• TW: To avoid references to suicide, skip audio from 29:34 to 30:03.

• The key takeaway from this article and the message Meghan is sending to the royal family.

• The Indestructible PR tip for the day, relating to hypocrisy in media interviews.

Links Mentioned in Today’s Episode:

‘Meghan of Montecito She’s left the Firm behind. Harry’s found a polo team in Santa Barbara. The kids are doing great. Now she’s ready for her next act.’

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

203: Beloved CTV Anchor Lisa LaFlamme's Botched Firing by Bell Media Aug 30, 2022

Ageism, sexism, bad management, and incredibly poor messaging, today’s PR crisis has it all!
This week’s podcast focuses on Bell Media’s ousting of Lisa LaFlamme and her replacement by a younger male, shortly after the beloved CTV Anchor allowed herself to go gray.
Let's discuss Lisa’s PR masterpiece of a response video and Bell Media’s well-written but completely inadequate response statement. While a private company has the right to hire and fire whomever they choose, decisions like these affect the public, and if not handled correctly, this could be detrimental to a company’s continued support and ultimately their bottom line. This podcast looks at the importance of truth and transparency in a PR response, and when a statement should be replaced by an apology. Tune in to hear the statement Bell Media put out, why it was a bad statement, why it created such a blowback, and how the statement should have been written to avert a PR crisis.

Key Points From This Episode:

Today’s topic: the PR nightmare associated with Bell Media’s firing of CTV anchor Lisa LaFlamme and why their statement was inadequate.
Some previous examples of anchors being let go and the resulting PR crises.
The implications of how Lisa LaFlamme was fired shortly after allowing herself to go gray.
The problem of the lack of transparency on the part of Bell Media regarding why they fired Lisa.
Lisa LaFlamme’s video response and why it’s a PR masterpiece.
Why does a situation like this call for an apology, not a statement?
Who was hurt by Bell Media’s decision.
The biggest problem with Bell Media’s statement.
The legal implications of making an apology or accepting responsibility.
How an apology can help you regain trust, reduce liability, and be an effective business decision.
How Bell Media’s apology should have been written.
The Indestruc

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

202: Can Ezra Miller's Public Apology Save The Flash Movie? Aug 23, 2022

Movie actor Ezra Miller recently issued an apology for a series of legal issues and assault and abuse allegations, published as an exclusive in Variety Magazine. With the DC Comics film The Flash opening in theaters next summer, there's a lot riding on this apology.
This week’s episode takes a look at Ezra Miller’s apology to evaluate whether the elements of the perfect public apology are present in it. It also includes speculation on how Warner Bros. may be trying to approach the situation and what choices they may be considering. Tune in to learn from Ezra Miller’s apology and gain a better understanding of how to write the perfect response when faced with a crisis.

Key Points From This Episode:

• Today’s topic: Whether Ezra Miller’s apology is enough to save their reputation and the movie The Flash that they are associated with.

• The question of whether trust is at risk, and how to determine what to do if it is.

• An analysis of Ezra Miller’s (or Warner Bros.’) statement and whether the five elements of the perfect response are present.

• Why euphemisms shouldn’t be used in a statement like this.

• The vagueness of the term past behavior.

• Thoughts on Ben Affleck and Robert Downey Jr. and how they came back from similar situations.

• The Indestructible PR Tip

Keywords/Tags:

Links Mentioned in Today’s Episode:

Ezra Miller

‘The Flash’ Star Ezra Miller Seeking Treatment for ‘Complex Mental Health Issues’ (EXCLUSIVE)

The Flash

How to

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

201: 10 Tips for Public Speaking Without Fear Aug 16, 2022

Ever wondered how to deliver a knock-out public speaking performance?
Well, this episode of the Indestructible PR Podcast is all about 10 tips for overcoming fear and how, by doing this, you’ll be able to give a great speech. Molly uses her own public speaking experiences to give simple, meaningful, and applicable advice on how to feel confident and prepared.
From the power of constant practicing, feeling confident with your speaking material, understanding the audience and keeping them engaged, through to how to manage gestures, breathing, and filler words on stage, this episode covers it all. Keeping your nerves in check, tailoring your messages to meet the needs of your audience, and having the perfect visual resources have never seemed easier.

Links Mentioned in Today’s Episode:

Public Speaking Tip on TikTok

Molly McPherson

Molly McPherson on Twitter

Molly McPherson on TikTok

Molly McPherson on YouTube

Molly McPherson on Instagram

Indestructible PR on Facebook

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis

Indestructible: Reclaim Control and Respond with Confidence in a Media CrisisAudiobook

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

200: The Pull of Pop Culture with Emily Rose Aug 09, 2022

For all of social media’s ills, there’s an equal amount of things to love.
When I think of Emily Rose, I think of a light, fun, intellectual, critically thinking millennial who has deservedly exploded on TikTok. Not only that, she also has a wildly popular podcast called It’s Become a Whole Thing, and a book deal with Simon and Schuster!
As a social media influencer speaking on behalf of the hoi polloi, Emily is as much a crisis communicator as I am, and today she and I are diving into the world of Bennifer, Taylor Swift’s private jet story, what you need to know about Vanderpump Rules, and our differing opinions on Will Smith’s future. If pop culture is your “Superbowl,” trust me when I say you don’t want to miss this one!

Key Points From This Episode:

• What led Emily to the world of social media as a career path.

• Emily shares the evolution of her journey as a social media influencer.

• The (very exciting) book Emily will release next year.

• How to use Patreon.

• No Reddit?

• Bennifer’s public relationship; the focus of one of Emily’s first viral videos.

• The Taylor Swift private jet story (and why Emily is currently not speaking to her).

• Details coming out now about the Johnny Depp and Amber Heard case.

• The Vanderpump Rules symposium Emily created.

• What you need to know about Vanderpump Rules.

• Our differing opinions on Will Smith’s future.

• Indestructible PR tip.

Tweetables:

“TikTok is a response to the glossy perfection that we’ve all gotten pretty disenchanted with.” — Emily Rose [0:07:55]

“You don’t have to feel ashamed that you’re not always grateful and wanting to do sun salutations. You really can just let it all hang out and be your messy, petty self.” — Emily Rose [0:10:45]

“Everything in pop cu

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

199: How to Respond When Everyone Hates You: Instagram's Damage-Control Aug 02, 2022

Instagram has changed, and not everyone is happy about it.
This week on the Indestructible PR Podcast, we look at the video created by Head of Instagram Adam Mosseri in response to this crisis, and analyze the value of using video responses to deal with PR crises.
Tuning in, you’ll hear how Instagram has changed, why so many content creators have objected to this change, and how this has led to a crisis. We then break down Adam Mosseri’s video. We talk about the visual components and how they contribute to the message, before listening to the audio to hear how Adam includes each of the three steps of an effective PR response. To find out why making a video is such an effective way to create a PR response, and some of the things you should factor in as you do, listen in today!

Key Points From This Episode:

How Instagram has changed to be more like TikTok and many users are unhappy with this.
Some influencers who have complained about the platform and the crisis that has resulted.
The petition created by Tati Bruening to change Instagram back to how it was before.
How Adam Mosseri’s video is a PR response to a strategic choice.
The three steps of an effective PR response, and how Adam Mosseri includes each of them.
What you need to consider when you make a promise.
The audio of Adam Mosseri’s video.
Why making a video is such a good way to create a PR response and some things you should pay attention to as you do.
The indestructible PR tip for today: the quickest way to regain trust when you’ve lost it is by using video.

Tweetables:

“You’ve heard me talk about the effective PR response; step one: owing it, step two: explaining it, step three is promising it. Mosseri does this in his post.” — @MollyMcPherson [0:10:55]

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

198: Can You Tell Me How to Get (Out of a Crisis) Sesame Place Jul 26, 2022

Examining the recent incident at Sesame Place in Philadelphia. In a video that went viral, a performer dressed as the beloved Sesame Street character Rosita appears to snub two Black children after high-fiving other visitors to the park.
In this episode, we discuss what happened, how the park responded, why the initial response didn't work, and why they needed a second response to clean it up. We break down Sesame Place’s first official response and explain exactly what was wrong with it and what was missing from it, before learning about the Indestructible PR framework for writing an ideal response.
Key Points From This Episode:
• What happens in the video and why it went viral.
• Speculation as to who wrote this statement and what it tells us about their thinking.
• What was wrong with the statement, starting with strike one: they only responded on
Instagram.
• Why you should always consider what reasonable people will think.
• How the element of care was missing from this response.
• Why it’s so important to show care to the victims in the first 45 minutes.
• Why owning it is always step number one.
• Why you want to use the word “apologize” in a formal statement.
• The Indestructible PR tip for the day: If you have a victim that is activist-minded, never
dismiss them.
• How you can find more tips in Molly’s new book Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.
Tweetables:

“The first statement that was written was not a great statement. I don’t want to be the grammar police on this one but if there’s ever a time to get your writing right, this is the time.” — @MollyMcPherson[0:08:27]

“If you don’t

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

197: Listener Question: Crisis Leadership Among Incumbents and Successors Jul 19, 2022

Today, on the Indestructible PR podcast, we respond to a listener question about crisis leadership among incumbents and successors.
A listener wants to know if there are any key distinctions in the guidance for crisis communication by leaders who swept in after an incident (where no individuals associated with the crisis are still involved) versus crisis communication that comes from the leadership responsible at the time of the crisis.
Tuning in, you’ll hear a bit more information about how this question came about, why the specific details of the incident in question are not important, and why it makes for such a challenging situation. To find out what happens when the mess of prior leadership is left to be handled by the successor and how to salvage the trust of key stakeholders, tune in today!

Key Points From This Episode:

The listener email that inspired today’s topic.
Research that Molly did into the incident that the listener is referring to.
The clear demarcation between leadership in this situation and how this was the mess of prior leadership.
Why what you do with a crisis from incumbent leadership essentially doesn’t matter.
The importance of leadership showing care in a crisis in order to maintain trust.
Why trust is the single biggest predictor of how a crisis will resolve.
How you can leverage the new leader for their new ideas.
Why you should factor in the reasonable expectations of the stakeholders that matter to you.
Our Indestructible PR tip for the day.

Tweetables:
“If you do not show care from leadership, you’re going to lose something valuable, something [that is] indispensable in a crisis, and that is trust .” — @MollyMcPherson [0:04:45]
“[Trust] will remain

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

196: Words and Phrases to Avoid in an Official Apology Jul 12, 2022

We are going back to the 90s to look at a presidential apology to help us learn a PR lesson for today.
Learn the importance of apologizing for mistakes, why the right use of words is imperative, and why you need to action an apology rather than just hinting at one. We also dissect other public apologies to see who was successful in the their aapology and who botched it.

Key Points From This Episode:

Bill Clinton’s apology for the inappropriate relationship he had during his time of office.
Why mistakes require an apology nowadays and why not doing so or not doing so. effectively can damage the reputation of companies.
The importance of the right use of words in an apology.
We look at an example of a successful apology and an unsuccessful one.
The importance of actioning an apology rather than using words that merely imply one.
We dissect Bill Clinton’s regrettable public ‘apologies.'
Why your approach to an apology cannot be about you and what you feel.
We go through some words that should be avoided in apologies.
The dangers of the phrase “thoughts and prayers.”
We leave you with today’s Indestructible PR tip.

Tweetables:
“Apologies aren’t easy.” — @MollyMcPherson [0:03:06]
“[Good apologies] all comes down to words.” — @MollyMcPherson [0:03:14]
“‘I deeply regret the fact that…’ is not apologizing!” — @MollyMcPherson [0:08:54]
“In the event of the incident or the moment where you need to apologize, make sure that you do! And use the word ‘apologize.’” — @MollyMcPherson [0:14:14]

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

195: Why Your Customer Is Coming After You: Behind-The-Scenes From My Clients’ Pain Jul 05, 2022

An inside look at how a PR crisis manager helps a client with disenfranchised customers.
In this episode, we explore the triggers that make an unsatisfied customer seek retribution. We discuss the journey from victim to activist, and why campaigns are being branded as calls to action for other victims. Also discussed are the different stages of the victim-to-activist cycle and how companies can restore trust while maintaining their credibility.

Key Points From This Episode:

Today we will be discussing the change that is happening in the activism playbook.
Molly’s experience joining TikTok.
Why activism emerges from the victim to activism cycle.
Discussing the victim to activism cycle.
Why activism campaigns are branding their successes using a call to action to engage as a victim.
The different stages of the Lukaszewski victim cycle.
Why activists and victims love the idea of a forum.
How companies can handle victims' need for an apology.
Call to action: identify who the victim is, determine where they are in the victim cycle, and determine what you can do.
Today’s Indestructible PR tip: do what you need to do immediately to keep your credibility.

Tweetables:
“Every business has a victim. Every organization has a victim.” — @MollyMcPherson [0:05:49]
“What [victims] are looking for is the guilty party.” — @MollyMcPherson [0:11:51]
“That’s my call to you for this podcast: define who your victim might be, identify who your victim is, and determine what you’re going to do to fix it.” — @MollyMcPherson [0:18:00]
“A crisis waits for no one.” —

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

194: Ingredients in a Social Media Crisis: Daily Harvest’s Crumbling Credibility Jun 21, 2022

When there are victims involved in a crisis, they need to be shown compassion and assured that there will be no more victims.
In this episode of the Indestructible PR Podcast we discuss the good, the bad, and the ‘even worse’ of how Daily Harvest handled their food poisoning crisis.
Influencers took to TikTok to post about the gastrointestinal issues she experienced after consuming one of Daily Harvest’s products, the world of social media went up in arms and more victims came out of the woodwork.
We look into how Daily Harvest handled the crisis, why they were manipulative, how they made the crisis worse, and how they deceived their customers. We also discuss how the presence of a victim in a crisis changes it and raises the stakes for the company at fault. Tune in to hear all this and get another indestructible PR tip about victims in a crisis.

Key Points From This Episode:

Today’s topic of discussion: how Daily Harvest handled the online criticism they received when customers reported gastrointestinal issues after consuming one of their products.
Abigail Silverman’s experience with Daily Harvest and the health issues they caused.
How Daily Harvest handled the crisis – the playbook response.
We read a portion of Daily Harvest’s email response to the reports and explain why it’s manipulative.
Why Daily Harvest’s response to the crisis was more of a problem than the actual faulty product.
We read some Reddit feedback on the product.
How Daily Harvest is trying to cover the issue up and why it makes the crisis worse.
Why a victim changes a crisis and why you should ‘go to’ them and speak to healing.
Molly’s TikTok response about the Daily Harvest’s crisis.
The importance of considering the victim’s feelings.
Another mistake Daily Harvest made: deceptively hiding the problem by making the

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

193: Why Lizzo's Lyric Change is About Damn Good PR Jun 21, 2022

When music artist Lizzo released her new single ‘Grrls’ she was faced with backlash from the disabled community about a specific lyric used. Lizzo was labeled as an ableist, and fans of her work quickly pointed out why the word was so offensive and that it needed to change.
The steps that Lizzo took to rectify her mistake and how she turned the controversy around should become the new standard for all PR professionals to use in such situations.
In this episide we discuss the Lizzo lyric that got people upset and how she made it right. We explain the context of the word, why the word was so offensive, how she framed her response, why Lizzo's response should be the new standard, why older generations did not find it offensive, and much more.

Key Points From This Episode:

We start the show with context about the Lizzo lyric controversy.
Why people were so upset with the word that she used.
How Lizzo has set a new standard for dealing with offending people.
We hear what Lizzo’s response was to the criticism.
What you should never do when dealing with criticism: an off-the-cuff response.
A walkthrough of Lizzo’s reply and why it was appropriate.
The framework she based her response on and why it is so powerful.
An outline of the replies and support that Lizzo received.
The differences between older and younger generations finding the word offensive.
Reasons why this is not a cancel-culture moment.
We close the show with a takeaway indestructible tip for listeners.

Tweetables:
“That is how you do it. You write the statement and then you make the change.” — @MollyMcPherson [0:08:32]
“What she is doing is she’s showing that it is possible to re-examine words, phrases, and actions.”

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

192: A Week in Press Conferences: The Good and Not So Good with Warren Weeks Jun 15, 2022

Focusing on who you are speaking to and what they want to hear before stepping into the public eye can help prevent press conference mishaps.
Media trainer Warren Weeks to discuss Matthew McConaughey’s reaction to the Texas shootings and Jack Del Rio’s inappropriate political commentary. Tuning in you’ll hear why Matthew’s comments on the shootings resonated differently to those of other celebrities, how he justifies being a gun owner while advocating against gun violence, and what feels different about this particular shooting.
We also compare Matthew’s response to that of Meghan Markle’s and consider the possibility that he may want to run for office at some point. Next, we talk about Jack Del Rio’s political commentary and why you should always stay in your lane and train your spokespeople to prevent mishaps.

Key Points From This Episode:

• The changes in the media environment nowadays.

• Matthew McConaughey’s reaction to the shootings and why it’s resonating differently.

• Comparing Matthew’s action to Meghan Markle’s.

• How Matthew justifies being a gun owner and being against gun violence simultaneously.

• What feels different about this school shooting and its impact.

• The importance of staying in your lane.

• Discussing the disregard Jack Del Rio showed in his comments about politics.

• The importance of training your spokespeople and preparing for media confrontation.

• Talking about the possibility of Matthew McConaughey running for office.

Tweetables:

“There are more guns than people in the US.” — @warren_weeks [0:12:11]

“Media train your spokespeople.” —@warren_weeks [0:19:18]

“It’s about mindset and leader

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

191: How Bill Simmons Recovered from the Jalen Green Ding on the Ringer Podcast Jun 14, 2022

There is more to you than your worst moment.
This week we are joined by educator, speaker, and consultant Dan Farkas to discuss Bill Simmons’ Jalen Green blunder on his podcast, the Ringer Podcast. Tuning in, you will hear exactly what happened during the incident and what Dan thought of it. We also discuss how Bill and Jalen handled it and Dan’s opinion of Bill’s response. Next, we discuss the successful crisis management framework Bill followed and how that led to them both coming out on top.

Key Points From This Episode:

• Introducing the topic of today’s discussion: the Bill Simmons Jalen Green podcast incident.

• Dan reflects on whether the way hosts react to controversial issues is different from the past.

• Whether or not hosts are treading on thin ice when it comes to their opinions.

• Why unscripted moments can sometimes be the best moments.

• What Dan thinks about how Bill responded when Jalen called him out on his comment.

• The good crisis management framework Bill followed: acknowledgment and explanation.

• A story of how Dan has been on both sides of a process like this and how he responded to it.

• Today’s indestructible tip: what we can take away from this incident and what the lesson is.

Tweetables:

“Bill Simmons really – impacted the player more than I think he thought it did.” —@danfarkas[0:13:08]

“If you go through that Framework you can come out – looking like good guys!” — @MollyMcPherson[0:14:44]

“There’s more to you than your worst moment.” —@danfarkas[0:18:15]

Links Mentioned in Today’s Episode:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

190: The Patterns of Bad Planning in a Crisis: The Uvalde School District Police Response Jun 07, 2022

In any crisis, the first 48 hours are make-or-break. Things can quickly spiral out of control if you don't have a solid plan in place.
Police Chief Pedro Arredondo's failure to respond to the CNN crew when they stopped unannounced looked bad for the school district's chief of police. It was even worse when he dodged legitimate questions.

The patterns that lead to a crisis are discussed this week on the podcast.
Listen + Subscribe on Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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189: Should You Hide Your Grief? May 31, 2022

In our digital age, it’s hard to hide from the ugly side of life. Social media has allowed us all to bear witness to some of the most tragic moments in human history. From videos of natural disasters to intimate updates from people in the midst of personal crises, we are constantly barraged with images and stories that are hard to stomach.

Amidst this onslaught of sadness and suffering, it can be hard to know how to cope with our own grief.

How do we balance our need for solace with our desire not to impact our professional reputation? What should we do when we find ourselves grieving in public? In this episode, Molly explores some ways to handle grief in a way that is respectful both to ourselves and to others.
Mentioned on the podcast:

Listen + Subscribe on Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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188: How to Write an Opinion Piece for a Newspaper May 24, 2022

Have you noticed the benefits of writing an opinion piece for expressing yourself? Do you want to start writing an opinion piece but don’t know where to start? Then today’s episode of Indestructible is for you! The power of opinion pieces has grown rapidly in recent years, becoming a popular form of communication and expression.
In today’s show, we interview an expert on writing opinion pieces, Chad McLeod. Chad is the CEO of McLeod Communications, providing unmatched communications counsel and public relations strategies. Chad is also a seasoned veteran within the communications industry, with over 15 years of experience in public relations. Tune in to hear how you can start writing your first opinion piece with expert Chad McLeod.

Key Points From This Episode:

• Brief background about Chad’s professional background and his communications firm.

• The moment that Chad realized the power of opinion pieces.

• Chad explains what an opinion piece actually is and the standard length.

• The power and benefits of using an opinion piece to offer perspective.

• What the modern perspective is on opinion pieces and using it unique for Public Relations.

• Chad explains some of the basics of using opinion pieces for public relations.

• How Chad decides on a topic about an opinion piece for clients.

• When Chad has had to decide against using an opinion piece after it has been written.

• Advice that Chad has for people who want to write an opinion piece for the first time.

• The optimum length of an opinion piece to ensure you get published.

• Examples of alternative platforms to publish opinion pieces.

• The difference between an opinion piece and a letter to the editor.

• Outline of the basic steps to start writing an opinion piece.

• What is the suitable place for publishing

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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187: How To Explain A Public Blip In Your Career That Affects Your Reputation May 17, 2022

So you've had a misstep at some point in your career.
It made news, maybe it made the press or it just created news in your ecosystem? If you have ever made a poor choice on a job, off the job, were fired publicly, were involved in a sticky situation, or had a professional relationship that adversely affected your reputation or the reputation of your employer, this episode is for you!
in this epsiode we cover how to explain a public blip that impacts your professional reputation. Tuning in you’ll hear expert advice on how to deal with a blip by presenting the positive motivation that led to it, putting it in context, and preparing good references, while also not avoiding it or refusing to talk about it. You’ll also hear one final tip about a social media pitfall to avoid. One mistake doesn’t have to destroy your entire career, so tune in today to find out how to overcome it!

Key Points From This Episode:

An intro to today’s topic: How to explain a blip in your career that affects your reputation.
The blog post by Doug Lester on this topic and why Molly feels the need to discuss it.
Step one: Recall the positive motivation that led to your blip.
How this reinforces the positive aspects you have as a leader, employee, or candidate.
Step two: Don’t try to avoid talking about the blip.
Step three: Put your blip into context.
Why you need to put the context into your strengths.
Why you should think of the negative perception of your reputation as an exhale.
Step four: Make sure you have good references who know about the blip.
Tips on how to prepare your references to talk on your behalf.
How to get more help overcoming a career blip.
A final tip about a social media pitfall to avoid in the event of a blip.

Tweetables:
“You want to remind people how you got

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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186: How to Respond to Questions You Don’t Want to Answer: Bill Gates on the Today Show May 10, 2022

Making regrettable choices is inevitable for anyone but, when you're in the public eye, the stakes are higher and the risks are greater if you refuse to answer certain questions pertaining to your misdeeds. The purpose of today’s episode is not to help you respond when you are asked about divorce, infidelity, or being palsy with a convicted sex offender.
This episode is about strategy; the strategy you need to employ to answer the questions you don’t want to answer. In it, we discuss Microsoft Co-founder, Bill Gates, and the big PR push he has embarked on to clean up his reputation following his very public divorce, the allegations of extramarital affairs that led to that divorce, and his friendship with Jeffrey Epstein. We focus specifically on an interview that Gates did with Savannah Guthrie for the Today Show, examining his responses to the questions he didn’t want to answer, analyzing some of the verbal and non-verbal communication cues that give away how he truly felt, and outlining what we can learn from them.

Key Points From This Episode:

• Bill Gates’ PR push to clean up his reputation.

• Gates’ laudatory introduction on the Today Show and what we can read into it.

• Insight into Gates’ promotional tour; who, where, what, and when.

• How Gates’ body language betrays the message he tries to impart through his answers.

• Examining how he deflects when asked questions he doesn’t want to answer.

• The little tells that give away how you truly feel at the moment of a question.

• Some non-verbal communication cues that illustrate Gates’ discomfort.

• The importance of owning your mistake, explaining it, and making a promise.

• Why we believe Bill Gates did a sound job in the end, particularly when it comes to timing.

• Today’s Indestructible PR tip: if you have to respond to a questi

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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185: When Past Tweets Come Back to Haunt You: Tinx and Twitter May 03, 2022

The unfortunate circumstance of a social media storm is part of modern life on the internet. We have all seen the high-profile cases of cancellations and controversy that occur as a result of tweets and videos, and these may even extend to people we know more closely. So what can you do if you encounter such a problem, especially in light of old tweets and content, and the way the connected world has the potential to remember everything you have ever done? In today's episode, we consider this surprisingly important question and have a quick look at the example of Tinx and her recent episode and response. As usual, you can expect an actionable procedure to follow, as well as some helpful tips on how to avoid a difficult situation. Tune in to hear it all!

Key Points From This Episode:

• Some examples of high profile individuals facing backlash over old tweets.

• The online influencers who inspired this episode!

• Unpacking the situation involving Tinx and her behavior online.

• Examples of some of the troublesome content that Tinx posted.

• A walk-through of how Tinx took accountability, owned it, and contextualized her actions.

• Where Tinx's statement fell short: the final step of making a promise.

• What these examples teach us about our own social media use and activity.

• Helpful resources for cleaning up old tweets and potential problems.

• Today's indestructible tip: the step-by-step process to follow if something offensive comes to light.

Tweetables:

“Whether it’s tweeting something without fully thinking it through or posting a photo that later makes us cringe, we’ve all fallen victims to the hazards of not being careful online.” — @MollyMcPherson[0:00:52]

“There’s always the risk that y

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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184: Protest PR: The One Thing to Watch Out For When Someone Targets Your Business Apr 26, 2022

Social media has made it exponentially easier for activists to share their grievances and find like-minded individuals online to join their cause. In today’s episode, we take a look at the root cause of dissent, why it happens, and how you can respond.
Learn how to identify the typical activist who might target your business and what you can do about it. Remember that it’s not necessarily about ego or malice, but rather, a desire for control.
Tune in to learn more about what drives activists, how you should engage with them, and Molly’s Indestructible Tip for dealing with dissent!

Key Points From This Episode:

• Learn about the primary reason that customers dissent.

• How to identify and respond to the underlying cause of the dissent.

• The role of social media and technology in the rise of customer dissent.

• How social media allows customers to make complaints and air grievances.

• The profile of the typical activist targeting businesses.

• Why the key driver of activism is a desire for control.

• Molly’s indestructible tip for engaging with activists: don’t take it personally.

Tweetables:

“What you need to do is identify and respond to the underlying cause of the dissent. What is the root cause?” — @MollyMcPherson [0:01:57]

“The activist that I am talking about. These are the customers. The consumers, the members, the people. If you run a business or own the business, these are the people that you deal with.” — @MollyMcPherson [0:04:53]

“They want to be in control of what you do. They may want you out of your job, they may want your board of directors out of their seats, but what we know they want is to be in control.” —

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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183: Delete or Not Delete That Tweet Apr 19, 2022

Today’s topic is relevant to everyone who dares to engage in online dialogue, no matter our standing in the public eye. Using the ever-relevant example of ESPN’s Adam Schefter’s controversial tweet following the untimely passing of NFL quarterback, Dwayne Haskins, we tackle the great question: Delete or Not Delete That Tweet?
In this episode, you’ll discover the best way to repair the damage of an insensitive tweet, as well as how to avoid such an unfortunate circumstance altogether. Tune in to hear another one of Molly’s indestructible PR tips, this time for Twitter!

Key Points From This Episode:

• How an incorrect tweet can irreparably harm a reputation.

• The tweet that has ESPN’s Adam Schefter under scrutiny.

• The function of Twitter’s auto-block feature.

• The archival digging people tend to do following a controversial tweet.

• How Schefter dealt with the backlash.

• How to navigate the aftermath of an insensitive tweet and repair a soiled reputation.

• The importance of an apology.

• Molly’s indestructible PR tip for Twitter.

Tweetables:

“An incorrect tweet, whether posted on behalf of a company or on your own account can irreparably harm a reputation.” — @MollyMcPherson [0:01:36]

“What often happens when someone’s in the hot bright light of a mistake of their own doing, people not only get angry but they also start to dig.” — @MollyMcPherson [0:05:38]

“Nothing on Twitter has to stay on Twitter.” — @MollyMcPherson [0:09:37]

“When in doubt, delete or keep it in draft for a bit, see if the story changes, wait for the mood to shift. If it sti

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

182: Public Speaking Tips No One Ever Tells You Apr 05, 2022

There is no quicker way to make an impact on your reputation than standing on stage in front of a room of people staring at you, listening to your every word.
Here are the lesser known tips on public speaking to help set you up for success. Tune in to hear a series of practical tips from an experienced speaker who isn’t afraid to dish out the inside scoop. Learn how to get the best out of your relationship with the tech team, how to cover your bases with a rehearsal run-through, and what to put on the monitor at your feet. We talk about wardrobe faux pas, and how to choose an outfit that will make you feel comfortable while you look the part.

Key Points:

• A snippet from Molly’s introduction at a recent conference she spoke at.

• How she felt while the host was setting the stage for her to speak.

• What we will discuss during today’s conversation: public speaking tips nobody tells you about.

• Tip number one: listen to the tech people’s advice, but don’t let them run your presentation.

• Why she recommends having a backup deck with you in case of last minute changes.

• Tip number two: have a rehearsal run-through.

• Tip number three: don’t have bullets or anything you have to read on the monitor.

• Why it’s a great idea to have a buffer slide.

• Tip number four: don’t make your wardrobe a part of your talk.

• Tip number five: dress for the temperature.

• This week’s indestructible tip: have a person in the crowd who is going to manage your reputation.

Tweetables:

“You should have a backup deck with you. Sometimes in the transfer they could lose fonts, perhaps video, didn't make its way onto the deck, and you're going to have to make those last minute adjustments.” — @MollyMcPherson[0:06:10]

“Wear a wardrobe or pic

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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181: When Will Smith Slapped Chris Rock at the Oscars in Real Time Apr 04, 2022

By now most people will be somewhat familiar with the controversial events of the 2022 Oscars. Apart from the awards and winners, the incident in which Will Smith hit Chris Rock after a joke aimed at Jada Pinkett Smith, has clearly stolen the headlines and overshadowed the entire night.
The situation provides a great opportunity to look at how a crisis unfolds in real-time in the contemporary climate and the role of social and digital media in the process of public response. One of the main questions that arise, especially through the lens of PR, is around the short- and long-term effects that this will have on both of the actors' careers.
Tuning into this episode, you can expect a brief look at what actually happened, why it might have happened in the way that it did, what this will mean for those involved, and some thoughts on the best ways that the PR teams can help their clients respond.

Key Points From This Episode:

• A quick replay and recap of the event in question on Oscar night.

• The different strengths of TikTok, Twitter, and Instagram for posting content.

• Some of the responses and comments online to Will Smith's actions.

• A clip of Will Smith's acceptance speech after winning the Best Actor Oscar.

• Thoughts on the effects of the incident on Chris Rock's career and reputation.

• What this means for Will Smith going forward for the rest of award season, and his career.

• Putting the event in the context of the last two years and the Black Lives Matter movement.

• The PR teams that will be helping both actors with their responses.

• A theory on Will Smith's mindset going into the award show and how this played out.

• Final thoughts on the aftermath of Oscar night for the two actors.

• Today's Indestructible PR Tip: the dangers of out-of-control emotions, and the im

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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180: The Real Scoop on How to Get a Wikipedia Page Mar 28, 2022

Ever wondered what it takes to get your own Wikipedia page?
Here's the short answer: it's not as easy as you think.

In this episode, we get into the details about one of the most visited websites in the world and why outsourcing might be your best option for getting a Wikipedia page of your own.
Andrew Burnett, co-founder of Lumino Digital, talks about why many people struggle with the rules and guidelines for creating a Wikipedia page, as well as why many people are even eligible to have a Wikipedia page.

This week's episode:

Who are the people behind Wikipedia?
The wrong way to use Wikipedia
Sourcing: How does it work?

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

179: TikTok: Waste or Worth Your Time? Mar 21, 2022

Let's start here: TikTok is not for everyone.
One of the newer social media apps on the block is distracting, addictive, and potentially dangerous if you overshare information.
However, the app has some advantages over its competitors. TikTok is an easy-to-use tool with digestible video clips, making it a marketer's dream.
Listen to tikTok in 10 minutes (or close to it).
Follow me on TikTok.

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

178: Why Zelensky’s ‘Selfie Game’ is Helping Ukraine Win the PR War Against Russia Mar 14, 2022

President Zelensky knows how to work a medium to his advantage.
Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is winning the PR war against Russia by strategically sharing 'selfie' videos filmed from a smartphone.
In this episode, why the 'selfie' is a powerful weapon for anyone in battle.
Mention in the Episode

Molly McPherson on TikTok @mollybmcp
"I think I have found my favorite clip ever for media training." - @mollybmcp

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

177: Is it Okay to Post on Social Media During the Ukraine-Russia Conflict? Mar 07, 2022

Wondering if it's okay to keep marketing during times of unrest?
Social media is a helpful way to get a snapshot of the public's mood. And right now, it's safe to say that people feel uneasy watching the horrific scenes from Russia's attack on Ukraine. But it turns out, people are still interested in your products and services - they just need them delivered in a different way right now.
We know it's hard to stay positive watching, but that doesn't mean your business has to stop. In fact, we think it's more important than ever to keep delivering your message. People need hope, and you and your business can be the one to give it to them.
In this episode, how you can keep marketing during times of unrest.

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

176: How to Write a Royally Good Media Advisory Feb 28, 2022

When Buckingham Palace announced that Her Majesty the Queen had tested positive for Covid-19, the press was alerted to the news via media advisory.
Even if a media advisory isn't necessary for your organization, knowing how to handle it is always helpful for communicators.

In this episode, we'll discuss how to craft a media advisory: What is the point of writing an advisory and how to structure it.

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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175: How Rachel and Dave Hollis Destroyed Their Million-Dollar Brand Feb 21, 2022

What happens when self-help influencers can't seem to help themselves?
In the spring of 2020, Rachel Hollis announced her divorce from her husband of 14 years, Dave Hollis. Neither Hollis has yet to recover from the PR fallout triggered by that announcement.

From a viral bikini photo to a failed book tour that led to a two-hour manic rant, what transpired from a business and PR perspective that negatively impacted the joint Hollis brand?
In this episode, David Irwin, a marketing and social media expert from Toronto (via Ireland), joins the discussion about the unraveling of the Hollis brand, business, and marriage.

Mentioned in this episode:

Watch the Podcast Livestream on YouTube
#PRLunch Hour on Twitter Spaces. 12pm ET every Friday.
Girl, Wash Your Timeline (NY Times, 29 April 2021)
"They aren't scars ladies, they're stripes and you've earned them." - Facebook.com/Rachel Hollis
r/hollisUncensored
Rachel Hollis keynote at Rodan + Fields Conference (September 2018)
Rachel Hollis keynote at UK Arbonne (September 2018)

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

174: Sorry, Not sorry: How to Apologize for a Crisis of Your Own Doing Feb 14, 2022

When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology.
An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted can create an entirely new one.
This week we examine two recent apologies from Whoopi Goldberg and Joe Rogan for actions that caused ABC News and Spotify executives to issue official statements.
How did Goldberg and Rogan's comments help or harm their respective brands?
Communicators may learn something from the public's reaction to these two well-publicized apology announcements.

Mentioned in this episode:

Whoopi Goldberg's apology tweet.
Whoopi Goldberg's apology statement read on The View. (NBC's Today Show, 2/2/2002)
Joe Rogan's apology on Instagram.

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

173: How Jeff Zucker's Resignation from CNN Signals a Shift in Crisis Communications Feb 07, 2022

The news of Jeff Zucker resigning as the president of CNN after admitting not disclosing a romantic relationship with another senior executive at the network was certainly a bombshell. It was also a story with similarities to many of the crises we hear about that land on the front page.

This episode features an interesting element about Zucker's departure that points to a significant shift in crisis management. What is one red flag you need to be on the lookout for that indicates a potential crisis?

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

172: 3 Easy Ways to Finally Get Started on Your Diversity, Equity, and Inclusion Communications Jan 31, 2022

There's no question that diversity, equity, and inclusion (DEI) are important topics for communicators to share on behalf of their companies.
But where do you start?
In this episode we help you get started with your DEI communications. We will define what DEI means, cover some basics on how to get started and the benefits when you do.

Mentioned in this episode:

Join Indestructible Online for monthly communication trainings

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

171: 10 Words & Phrases to Banish in 2022 Jan 24, 2022

Do you use phrases you know are overwrought and overused?
Many people do, according to Lake Superior State University in Suite St. Marie, Michigan.
The university has released their annual list of banished words as a way to uphold, protect and support excellence in language by encouraging avoidance of overused words that are ineffective or irritating for readers.
Well said!

Mentioned in this episode:

Lake Superior State University Banishes Those and Other Familiar but Problematic Words and Terms for 2022

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

170: 5 Ingenious Ways Your Brand Can Respond to Social Media Bullies Jan 17, 2022

Do you work for a brand, company or organization that has been attacked online?
Social media has made bullying easier than ever before. In this episode of the Indestructible PR Podcast, we’ll discuss how social media bullies attack brands online and how you can turn their attacks into a net positive for your brand.
You will learn how the cyberbully attacks, why it is important to respond quickly when attacked, and some strategies that work well in turning negative attention into positive results.
We’ll also explore examples of companies who have turned their attackers into advocates through smart responses on social media. In this episode, you will gain valuable insight that will help protect your brand from future attacks by trolls or bullies online. It's time to get indestructible!
--

Need help preparing for a PR crisis?
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis Jan 10, 2022

Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic?

There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it.

My guest, Dusty Weis from Podcamp Media - a branded podcast production company - joins me to discuss tips for having a snarky Twitter account without damaging your brand.

Mentioned in this episode:

Need help preparing for a PR crisis?
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

168: What is the Actual Difference Between a PR Crisis and an Issue? Jan 03, 2022

A public relations crisis and a public relations issue are two very different things.
Many in senior leadership are unaware of this distinction, preventing their communication teams from planning properly.

In this episode, we define a public relations crisis. To help plan for any event, issue, incident, or crisis, you need to know the differences between them.

Listen + Subscribe on Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

167: Can a New Business Name Get Rid of an Old PR Crisis? Dec 27, 2021

When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.
On today's episode, we'll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected.

Mentioned in this episode:

--
Your next crisis will happen where everyone can see it -- on social media.

Discover how to plan ahead and get the crisis communication templates you need to have the right response at the right time. If you are a communicator in need of a crisis plan, you need to check out Indestructible Online.

Listen + Subscribe on Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven Dec 22, 2021

Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success.
Geofence advertising may offer an effective PR boost that’s more affordable than traditional forms of advertising. Jeff Swartz, the founder and CEO of Ethic Advertising Agency, shares how it works and why it could be the next big thing in PR campaigns today.

Mentioned in this episode:

9 Reasons Why Advertising Doesn't Work eBook

Listen + Subscribe on Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

166: 3 Media Interview Lessons from the Ben Affleck Interview with Howard Stern Dec 20, 2021

Actor, writer, and director Ben Affleck recently went on a promotion tour for his film The Tender Bar.

One line from Affleck's over two-hour interview with Howard Stern went viral, causing even bigger problems for him and the filmmakers.

To repair the damage caused by his comments regarding his ex-wife, Jennifer Garner, Affleck must spend the rest of the publicity tour in damage control mode.

In this episode, we discuss three key lessons for anyone preparing for an important media interview.

Mentioned in this episode:

Ben Affleck Addresses Response to Howard Stern Interview and Talks About Batman & George Clooney, Jimmy Kimmel Live, December 16, 2021
Ben Affleck on Dealing with Paparazzi and His Divorce From Jennifer Garner, The Howard Stern Show, December 14, 2021
Ben Affleck Tried to Drink Away the Pain. Now He’s Trying Honesty, New York Times, B. Barnes, Feb. 18, 2020, Updated July 27, 2021.

Need help preparing for a PR crisis?
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.

Listen + Subscribe on Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

165: How Real-Time Data Can Keep You in Control in a Crisis with Zack Condry Dec 13, 2021

The key to managing a digital crisis is to unlock the cause of the crisis in the first place. Critical data and information can be found in conversations and traffic on social media and websites.
Zack Condry, President of Everest Communications, knows how to interpret this information and strategize how to use it to manage the situation. He specializes in developing and executing digital communications strategies to help organizations tackle critical public affairs issues, major crises, regulatory obstacles, and reputation management challenges.
Zack shares his take on what happens in the background of a crisis. How the data and sentiment can help shape your response.
PLUS, he shares one Indestructible PR tip to help you stay in control during a crisis.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

164: Alec Baldwin's Sit-Down with ABC News: A Public Relations Post-Analysis Dec 07, 2021

The story of Alec Baldwin in the aftermath of the tragic shooting death of Halyana Hutchins on the set of the film "Rust" is worth following if you follow public relations and crisis communication.
From the first news stories from the Albequeque filmset to the "pop-up" press conference Baldwin held on a busy road in Vermont, we have been following Baldwin's media interactions over his involvement in the tragedy.
Baldwin's latest public relations strategies were revealed in his sitdown interview with ABC News anchor George Stephanopolus on 20/20.
Jody Fisher, a veteran PR guy and former radio reporter, joins Molly on the epsiode. In addition to his over 20 years of experience as a publicist in NYC and national markets, Jody is the Vice President of Public Relations at Austin Williams.
He has worked on both sides of the newsroom assignment desk. He recognizes a good story when he hears it - like Alec Baldwin's current situation.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

163: Is There Any Truth to the Saying, "All Publicity is Good Publicity?" Nov 29, 2021

The actor Jake Gyllenhall knows all too well that bad publicity may not be the best publicity when your name is trending because you broke up with a girlfriend more than ten years ago.
Having this ex-girlfriend record a song about the breakup and then upload a 10-minute video to YouTube is the sort of negative publicity that will never disappear. Especially if the video has over 17 million views.
The Irish poet and playwright Oscar Wilde once said, "The only thing worse than being talked about is not being talked about."
In this episode, determining whether this statement is true and which factors determine when negative publicity is too much for a brand to handle.
Mentioned in the episode:

PLUS, one Indestructible PR tip that keeps your reputation solid during the crisis.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

162: The 3 Mistakes Most Spokespeople Make in their Media Interviews (and how to avoid them). Nov 22, 2021

Media trainer Warren Weeks joined me in a webinar to discuss the top mistakes he sees many spokespeople make and how to fix them.
Our episode discusses how to overcome these common media interview challenges straight from the webinar.
Make sure you don't damage your reputation by saying the wrong thing during a nerve-wracking conversation that will likely live online for years to come.

Learn three techniques prepared speakers use during a media interview.
---

Listen + Subscribe on Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

161: The Biggest Media Interview Mistakes of the Month (and what we can learn from them). Nov 15, 2021

A media interview could lead to one of three outcomes:

You nail it.
You get through it.
Your poor performance creates its own crisis.

Knowing how to prepare for a media interview increases the likelihood of a positive outcome.

Listen to a few of the mistakes we found in recent media interviews and livestreams to learn how to succeed in your next media interview.

The guffaw that turned a serious message from a member of the U.S. Cabinet into a joke.
Don't call your own press conference on a whim on the side of the road, like Alec Baldwin.
Make sure the news you share on the Today Show is accurate and does not infringe on trademarks.

Mentioned in the Episode

---

Need help writing a crisis response for your organization?

Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization.

Listen + Subscribe on Stitcher or

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

160: The Best PR Response for a Rogue Employee Who Makes News Nov 08, 2021

If an employee causes a crisis for his employer due to actions that go viral, the company needs an immediate response.
Case in point, Southwest Airlines pilot, who used the phrase "Let's go, Brandon," a euphemism considered to be a vulgar phrase aimed at President Joe Biden, over the plane's PA system.
On this week's podcast, the best PR response for a rogue employee who makes bad news for your brand.
Learn the immediate steps communicators can take to manage reputation by dissociating the brand from the actions of the employee as quickly as possible.

The plan
The statement
The internal communications

PLUS, one Indestructible PR tip that keeps your reputation solid during the crisis.
-
-
-
Need help writing a crisis response for your organization?

This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused.
Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

159: How to Think Like a Journalist and Make Your PR Pitch Land with Kristi Piehl Nov 01, 2021

Making news for the wrong reasons is simple. Just screw up publicly, and you're on your way to going viral.
Bad news spreads fast, especially on social media.

To make a positive story newsworthy, you have to cut through a lot of noise to become a leading authority.
Discover how to make your story newsworthy and become famous the right way.

My guest on the podcast is former television journalist Kristi Piehl. She is the Founder & CEO of Media Minefield and the host of the Flip Your Script Podcast.

Kristi shares how to think like a journalist to make your PR pitch land.
Want to learn how to manage the bad news? Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

158: How to Respond Publicly to a Tragic Event of Your Own Doing: Ten Steps to Control the Narrative During a Crisis Oct 25, 2021

Here's what we know about the fatal shooting on the set of Alec Baldwin's movie set.

Alec Baldwin fired a prop gun that struck cinematographer Halyna Hutchins in the chest, and the director, Joel Souza, in the shoulder.
Baldwin is cooperating with the investigation and (as of now) in contact with Hutchins' family.
Earlier, some crew members reportedly walked off set over working conditions.
Alec Baldwin described the shooting as a "tragic accident."

What we don't know?
How will this tragedy affect Alec Baldwin's reputation?

This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused.
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.

Mentioned on the podcast:

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

157: Your Indestructible PR Tip for the Week is About Vaccinations Oct 18, 2021

Vaccines are on the minds of many businesses, especially small and midsize employers.
About two-thirds of small employers believe their employees should be vaccinated, and more than half receive questions about vaccinations.
If you want to learn how to communicate vaccination mandates externally, this episode is for you.
No politics.
No position.
Just one PR tip for when vaccine compliance is 100%.

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

156: 3 Effortless Tricks To Be a More Confident Speaker with Kerri Garbis Oct 11, 2021

It only takes a few moments for people to form an opinion about you when they see you speak in public.

If you nail it, your reputation is boosted.

Bungle it - your reputation is at stake.

If you want to appear confident on stage, you have to actually be confident in yourself. A challenge for nervous speakers. However, there are some tricks to help. Speaking coach Kerri Garbis discusses three effortless methods for capturing confidence on stage.
Mentioned on the podcast:

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

155: The First 48 Hours: Amtrak’s Effective Crisis Response After the Derailment Oct 04, 2021

In the week since an Amtrak train derailed in rural Montana, killing three people and injuring dozens more, federal investigators are still trying to determine what caused the derailment.

Despite the rarity of situations such as these, Amtrak needed a crisis plan to be ready at any moment.

In this episode, we explore the first 48 hours of Amtrak's response to the Empire Builder derailment near Joplin, Montana.

What communicators can learn from the rapid response of Amtrak and how they leveraged digital methods:

Media page on the website
CEO statement
What was included in the statement and what was missing?

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

154: Why Social Media Sleuthing Can Bring it All Down Quickly Sep 27, 2021

What happens when an army of people begins to dig to solve a mystery?
They quickly find answers.
The intense interest in the Gabby Petito missing case (now murder) also led to an intense interest in discovering why the case became such a sensational news story.
The answer: social media sleuthing
Young, social media-savvy women used TikTok, Instagram, and Facebook to desperately get to the bottom of what happened to the 22-year-old who documented her travels to state and national parks with her boyfriend / fiancé Brian Laundrie for their YouTube channel and Instagram.
The same desire to help find the Gabby Petito killer is also used to investigate any wrongdoing by a company, organization or leadership.
In this episode, connecting true crime obsession to why communicators must be a little obsessed with the online digging of their customers.
And why social media sleuthing can bring it all down quickly if you have something to hide.
Three ways to mitigate and control the chaos when people decide to start digging around about your organization.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

153: How to Backtrack When You Send the Wrong Email Sep 20, 2021

We've all done it.
The email is written.
The email is sent.
The email is WRONG.
Even though sending a mistake via email is a universal problem, the feeling of having an entire distribution list open that email and see your error will always feel like a kick in the gut.
But it doesn't have to. What if there was a way to turn that slip into an opportunity to make you look even better?
On the podcast, three quick and straightforward steps of recovery for backtracking when you sent the wrong email. In this post, I’ll highlight specific use cases to show you how to transform your mistake into an opportunity to earn the respect back from your email list.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

152: How to Successfully Manage a PR Backpedal: Mulaney, Hollis, Murdaugh, and OnlyFans Sep 14, 2021

In this episode, how to use the backpedal in a PR response - but only if you really need to.
Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in which a person's character is called into question or a perceived wrongdoing.
Listen to four examples from the last few weeks and the rating given for their reputation outcome: a thumbs up or thumbs down.
We'll look at the response tactic, as it refers to the restoration and renewal of their image.
Let's discuss how they rate on the use of the backpedal:

John Mulaney
Rachel Hollis
Alex Murdaugh
OnlyFans

Mentioned on the podcast

129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel Hollis

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

151: 10 Sure-Fire Ways to Appear Easygoing When You're Nervous Sep 06, 2021

From time to time, it is normal to be anxious when you are in front of a group of people.
Whether it's in a group of people gathered at a work conference social hour or speaking alone on stage, being able to calm yourself in the moment is often easier said than done.
If the body decides to show external signs of anxiety from being front to center, you need quick and simple tricks to calm it down.
On the podcast, useful and actionable tips that you can test next time you need to calm down quickly.
Including:

What to think.
What to drink.
What to do as soon as the anxiety sets in.

Mentioned on the podcast:

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

150: 10 Listening Tricks to Get the Most Out of Every Interview Aug 30, 2021

Interviewing someone for a news story, video, or podcast can be extremely stressful.
As an interviewer, part of your job - after you conducted your research - is knowing how to ask the right questions to get your source talking, while keeping them comfortable.
To do that, an interviewer needs to understand how to listen well. The trick is listening in a way that gets your subject talking and sharing.
Before you jot down your notes or hit record on the conversation with your source, use these 10 listening tricks to get the most out of your interview.
Including:

Make eye contact.
Be conversational.
Listen for what isn't being said.

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

149: How to Crush it on Twitter: 10 Ways to Build Authority and Thought Leadership Aug 24, 2021

Are you someone who thinks Twitter is a waste of time?
Or are you someone who understands the value of a social media platform with nearly 200 million active daily users, but feel the overwhlem of the site and don't know where to start?
This episode will help you adapt your conversations in a way that can strengthen your authority and influence as a thought leader by using Twitter beyond just likes and retweets.
In this episode, 10 ways to crush it on Twitter.

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

148: How to Win the Trust Jackpot with Jordan Berman Aug 17, 2021

According to guest Jordan Berman, leadership is about cultivating and maintaining the trust of others.
In this episode, exploring three winning leadership characteristics that are key-drivers in high-trust organizations. Berman calls it The Trust Trifecta:

All hail authenticity
Transparency lives here
Consistency is critical

Jordan Berman is a global corporate affairs executive and has worked with and trained hundreds of leaders, helping them lead with trust and impact. With expertise in reputation management, he effectively managed dozens of high-profile and highly-sensitive crises and issues. He is the author of the book, The Trust Trifecta.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

147: 3 Tactics Gov. Andrew Cuomo Used in His Resignation Remarks to Repair His Reputation Aug 11, 2021

It was inevitable.
On August 10, 2021, Gov. Andrew M. Cuomo announced he was stepping down from his position after an investigation found he sexually harassed 11 women.
Cuomo's announcement was his chance to respond directly to allegations of sexual harassment against him, and to covertly address his rep for being a bully and thug.
Governor Cuomo used his resignation speech to repair his reputation and legacy.
Did it work?
In this episode, discussing three strategic tactics Cuomo used in his 21-minute resignation speech to frame the resignation in HIS terms:

"I'm New York tough."
"The best way I can help now is if I step aside."
"Out of many, one..."

A PR case study on what worked for Gov. Cuomo and what did not, as well as a lesson in how to craft a well-meaning resignation letter or remarks.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

146: How to Tell the Painful Truth in a Crisis When You'd Rather Not with Mike McGill Aug 09, 2021

Have you ever had to work around an issue where your leadership did not want to own up to the truth?
We all know that sometimes, the truth can be ugly. There are many business situations where privacy and confidential issues need to protect the truth. But how do you manage it when you are a communicator stuck in the middle juggling the press and an angry public?
In this episode, we find out from Mike McGill how to get to the truth of the matter.
Our backstory? The Flint Water Crisis.
Mike McGill, owner of Water PIO, a communications firm serving the water and wastewater industries, shares three of his battle-tested tactics to help communicators create an environment for their leadership to feel confident about setting the record straight.
Before starting his company, McGill worked as a producer in CNN's Washington, D.C. bureau, producing shows including "Reliable Sources", "The Capital Gang", "Crossfire", and "Late Edition with Wolf Blitzer."

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

145: How to Be the Best Virtual Presenter Anyone Has Ever Seen with Karin Reed Aug 02, 2021

The abrupt shift to virtual meetings in March 2020 was traumatic for many companies and organizations that had to keep operations running while managing a new form of communication.
Instead of focusing on what worked best for meetings, they focused on what worked right now. What was lost in the rush to switch to virtual was the ability to communicate on the screen.
Now, more than a year after the pandemic cemented the virtual meeting, people are expected to understand the rules for running an acceptable virtual meeting.
Karin Reed provides practical, actionable best practices for virtual meetings, backed by meeting research that leads to more productive and effective virtual meetings.

Mentioned on the podcast:

Suddenly Virtual: Making Remote Meetings Work (By Karin Reed and Joseph A. Allen).
MAC Matte Creme Matifiante to knock down on the - ahem - dome shine.

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

144: How to Prepare for and Bounce Back from Disaster with Edward Segal Jul 26, 2021

A week doesn't go by where there isn't a splashy scandal or crisis situation that leads to a PR nightmare for an organization or brand.
This episode with veteran public relations expert Edward Segal is based on the premise: it's not a matter if a crisis will hit, it's WHEN.
Listen to anecdotes, stories and lessons on how to prepare for, create, manage and communicate in crisis situations.
In this episode, the 10 Rs of Crisis Management.

Mentioned on the podcast:

Colonial Pipeline paid ransom to hackers who infiltrated its system (CBS News).
Crisis Ahead (Book by Edward Segal).

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

143: How One Email Brutally Destroyed a Business Overnight: The Ava Lane Boutique TikTok Takedown Jul 19, 2021

When an email meant for one person goes to the wrong person. It can be a disaster. When that email goes viral because the unintended recipient shared it to TikTok -- it was a reputation teardown.
When a recent college graduate named Gracie Lorincz from Bloomfield Hills, Michigan, applied for a position as an ambassador for clothing boutique Ava Lane, she found out it was unlikely she'd get the job because the VP of the company replied in an email that she was "not that cute."

That email was intended for the owner of Ava Lane, the wife of the VP, Laura DeGrendel. Instead, it went back to Lorincz. What happened next was a TiKTok takedown.

In this episode, a timeline for this TikTok takedown. What to do when your business unintentionally goes viral in a very bad way.

1. The backstory behind the email

2. Ava Lane's poor PR response

3. How to manage a digital crisis.

Mentioned on the podcast:

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

142: Is it Time to Cancel ‘Cancel Culture?’ The Answer from USA Today's David Oliver Jul 12, 2021

Is it time to cancel the cancel culture once and for all?
Not really.
But it might be time to rethink what the term actually means.
Many people know the online shaming that happens when a person's past actions, affiliations or offensive social media posts return to haunt the reputation, but many disagree on the reason for it.
Is it a mob of spiteful Twitter users or people who want certain names held responsible for problematic behavior?
USA Today reporter David Oliver discusses his recent article about the online phenomenon, from examining the true origin of the term "cancel culture" to the current offenders.
Here are a few...
1. Where did the term 'cancel culture' originate? (5:05)
2. Chrissy Teigen's behavior (7:35)
3. How the political used the term. (15:13)
Mentioned on the podcast:
Why Cancel Culture Must Go and Accountability Culture Should Stay (Oliver, David. 30 June 2021)

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

141: How to be a Super-Likable Person That Everyone Will Want to Talk To Jul 05, 2021

A podcast listing 10 easy ways to become a super-likable person that people will want to talk to. Whether you are attending a conference, a meeting, or dinner, learn how to exude likability that will help you connect with people in a way they won't forget!
In this episode, we discuss how to be likable. Here are a few to get you started...

Start here - first tip. (2:05).
The eyes have it. (2:35).
How to remember names. (3:15).

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

140: 3 Powerful Ways to Include PR in Civic Engagement with Tonya McKenzie Jun 28, 2021

Coming out of a tumultuous year has meant changes in how organizations communicate to their audiences. It seems that there is greater need to understand what is behind the motives of companies. People not only ask, "What's in it for you?" They want to know what's in it for the community.
Together, civic engagement and PR can make good bedfellows when there is a cause in mind addressing a problem in a community.
What are the communication tactics behind a successful campaign that contribute to a common good? Our guest, Commissioner, Los Angeles County Commission of Human Relations, Tonya McKenize provides three ways all businesses can use a more civic-minded approach to their communications.
About the guest:
TONYA MCKENZIE, FOUNDER OF SAND AND SHORES

As the founder of Sand & Shores, Tonya McKenzie brings more than 20 years of experience in media relations, marketing, and client relations. Her non-profit experience includes being an Associate Executive Director, raising over a million dollars to open a new YMCA in Northern California, serving as an elected official as a Director for the Oakley Chamber of Commerce and leading a dynamic marketing team for a private club in Walnut Creek, CA. Tonya has also published a Real Estate Agent Magazine and chartered a graduate chapter of Zeta Phi Beta Sorority, Inc in Northern California. You can find Mrs. McKenzie highlighted in the book, “AMAZING MOMS: Parents of the 21st Century”

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

139: How to Make Pride Month Matter in Your Communications with Anthony Hayes Jun 21, 2021

June is Pride Month.
A time to acknowledge and celebrate the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community. But behind the jubilant events and rainbow flags, there is a community of people who want Pride to be a part of the conversation every month of the year.
Anthony Hayes has spent more than 15 years in communications, crisis and issue management, political and legislative campaigns. He founded The Hayes Initiative to apply his experience steering organizations’ public affairs and media relations to clients across business, politics, nonprofits, and philanthropy.
In this episode, Anthony shares insight for how brands and businesses can celebrate - and communicate - Pride!
Mentioned on the Podcast:
Ep: 116 What Executives Should Know About Speaking Out on Politics and Social Issues

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

138: How to Ease Discussions on Race, Racism and Other Complicated Topics with Jeffrey Blount Jun 15, 2021

As people strive to improve conversations about race and racism in this country, the environment for speaking about both seems to be constantly shifting. What is appropriate to say? What will offend? What is genuine? What is off-the-mark? These conversations are more important now than ever, which is why people need to feel confident when they speak up or ask questions about race and racism.
Mentioned on the Podcast:
Ep: 014 How to Talk About Racism Without Sounding Like a Racist with Jeffrey Blount
About Jeffrey Blount

Jeffrey is an award-winning author of three novels and an Emmy award-winning television director. During a 34-year career at NBC News, Jeffrey directed a decade of Meet the Press, The Today Show, NBC Nightly News, The Chris Matthews and other major special events from the Washington, D.C. news bureau.
He is an accomplished public speaker, commenting on issues of race, social justice and writing. Visit his website or follow him on Instagram, Twitter and Facebook.

Jeffrey’s newest book, The Emancipation of Evan Walls, was released in June 2018.

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

137: How to Score an SEO Advantage When Writing a Press Release with Rich Brooks Jun 07, 2021

A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in search engines.
Rich Brooks, founder of the digital marketing agency flyte new media in Portland, Maine, helps SMBs and non-profits increase their online visibility, drive more qualified traffic to their sites, and convert that traffic into leads and business. He is the host of the Agents of Change podcast and annual conference.
In this episode, Rich shares the steps you need to take when writing an SEO-friendly press release, and provides some tips on how to ensure that your journalists pick up the right keywords.
Listen + Subscribe Stitcher or Apple Podcasts
Need help creating the right message? Try Outwrite Editor to help improve your writing.
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

136: Learn How to Make Your Reputation So Powerful It Can't be Canceled by Anyone May 31, 2021

Are you someone who hesitates to talk about matters that matter to you because it is easier to stay quiet and avoid the backlash because you are responsible for other people's well-being?
Yeah? Well, me too.
I understand how it feels to be in a position of wanting to speak out when you sense there is an injustice - when something is not aligning with your core values. But caring for people who rely on you to stay stable may keep you quiet.
My book, Indestructible, was written to help people use the power of an online reputation to prevent and stop a media crisis. The same ideas apply to a person's personal reputation as well. After completing the book, I recognized I needed to follow my own advice.
There is nothing to fear in the 'cancel culture' if you lead with human decency. Stop letting others control how you communicate about yourself and your business by not being afraid to speak out.
This podcast episode is about the key to an indestructible reputation.
It's easy - don't let anyone bring it down and drag it through the mud. Maintaining your reputation means being ethical and honest in your interactions with people, both in business and in life.
Kindness, honesty and compassion - that's how to become truly indestructible.
Listen + Subscribe Stitcher or Apple Podcasts
Need help creating the right message? Try Outwrite Editor to help improve your writing.
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

135: The 10 Crisis Types Communicators Need to Know How to Handle May 24, 2021

The best way to manage a crisis is to prevent one.

The best way to prevent a crisis is to identify the types of crises that can affect your business.

In this episode, we cover the top 10 crisis types communicators need to know how to handle to lessen the damage or remove it altogether.

Each one has its own unique set of challenges and implications, but each type of crisis can create significant fallout if unprepared for properly.

Mentioned on the podcast:

Listen + Subscribe Stitcher or Apple Podcasts
Need help creating the right message? Try Outwrite Editor to help improve your writing.
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

134: An Insider's Guide to Pitching the Press with Christy Laverty May 17, 2021

Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do.
Regardless of the industry you work in or represent to the media, knowing how to effectively create a pitch for the media is the most critical step to success in PR and content marketing.
Guest Christy Laverty discusses the changes in news coverage from timing to Twitter.
Christy Laverty spent over 20 years as a media expert, but now works to help people pitch the media, sell a story, or get visibility. Her specialty is helping people leverage the power of the media to gain influence, serious business credibility and customers.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

133: The Best Police Media Relations Tips and Social Media Strategies with Julie Parker May 11, 2021

Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident.
Whether it's Twitter, Facebook or YouTube, social media is as valuable resource for many police departments as it is for traditional brands and businesses.
On the podcast, Julie Parker will share her strategies for how law enforcement can use social media to communicate directly with the public, as well as tips to improve a department's media relations.
Mentioned in the podcast:

2002 D.C. sniper attacks in Washington, D.C.
Minneapolis Police Department's handling of George Floyd
Boston Marathon bombing
Active shooter in Prince George's County
Duante Wright shooting in Brooklyn Park, Minnesota

Julie Parker is a recognized media consultant specializing in crisis communication, public relations, media coaching and social media training for national and local law enforcement agencies. As a former television reporter and police department media director, Julie uses her decades of experience to help law enforcement agencies and their personnel learn the bet strategies for using the media relations and social media.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

132: How to Build - Not Ruin - Your Reputation on a Zoom Call: 3 Things You Must Know May 03, 2021

I love giving presentations, workshops and keynotes because I love helping people.
I love giving virtual presentations because they are incredibly convenient, interactive and easy to use.
What I know is that people no longer love (perhaps even despise), is sitting through virtual presentations. "Zoom" fatigue has certainly set in for most people when they have to log in to another - ugh - meeting.
Although we are so close to returning to those in-person meetings, many of us still have months of virtual calls ahead of us. Plus, due to the ease and cost-efficiency of the meetings, many are here to stay.
On the podcast, the three areas that help you become an all-star participant and can also prevent those "Zoom" fails that end up going viral.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

131: How to Write a Statement on Diversity, Race, and Inclusion Apr 25, 2021

Simply put, companies in 2021 should have a diversity statement.
When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of protests throughout the country. The protests eventually simmered down, but the call for more diversity and inclusion gained the necessary traction to make diversity and inclusion a priority for companies.
A strong statement shows a company's commitment to building an inclusive workplace that welcomes people of all backgrounds. But how does someone get started writing the statement? What are the elements in an ideal diversity statement?
In this episode, you will learn how CEOs of major brands respond to diversity incidents, such as Derek Chauvin's conviction, and some suggestions for writing a diversity statement that gets the job done.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

130: Paid, Earned, (Shrimp), and Owned: How to PR in 2021 with Gini Dietrich Apr 19, 2021

The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealing with social distancing, diversity, and inclusion in 2021.
Gini Dietrich shares how she advises her clients to update their PR and communication plans to meet public expectations. She's also sharing her take on the shrimp in the Cinnamon Toast Crunch fiasco.
Dietrich is the founder, CEO, and author of the Spin Sucks, blog host of the Spin Sucks podcast, and author of Spin Sucks, She is the creator of the PESO Model, which has become an industry staple for describing the four types of media and how to integrate them into your PR plans to help establish your authority.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel Hollis Apr 12, 2021

Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan's crosshairs again(!) after sharing a blunt assessment of one of her follower's comments that rubbed her the wrong way.
After seemingly comparing herself to Harriet Tubman among other notable and "unrelatable" women on a Tik-Tok video, Hollis faced a severe backlash online with calls for her cancelation and people calling her out for her views on a work ethic tied to a person's worth - not to mention how she described the woman who cleans Rachel's toilets.
With the ease of airing opinions in a social media reply, the public has found a way to cast judgment against individuals and businesses, where it hurts - their online reputations.
On the podcast, the common trait of people who are threatened with cancelation due to an online transgression and how to avoid it. Also, while you're at it, how you can create an indestructible brand.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

128: Does it Really Matter if Your CEO is Active on Social Media? Guest Michelle Garrett Has The Answer Apr 05, 2021

As many business leaders come to recognize that online media is an important part of any reliable business plan, many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thing at the wrong time.
However, there is a significant push for turning to public relations to help boost the visibility and credibility of not only the business, but of the CEO. However, PR today usually means social media.
How can CEOs make that leap?
Public relations practitioner and writer Michelle Garrett knows PR and how to use it for leadership communication. Her article, published in Entreprenuer magazine, Want to Do a Public Relations Push? Focus on Social Media First, was the basis for our discussion.
You can find Michelle on Twitter or her website.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

127: How to Show True Leadership in a Virtual Media Interview with Brad Phillips Mar 29, 2021

Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment.
(Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion point of the episode.)
The need to convey trust and leadership via a computer screen isn't going away - ever.

Brad Phillips is a master at understanding how to convey a message to the media, whether in person or a virtual interview. In this episode, he offers three objectives for anyone planning an interview with the press or speaking at a virtual press conference.

Brad runs Throughline, a media training and public speaking firm where he has trained thousands of media spokespersons and public speakers including a presidential candidate, several members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos, presidential debates, and thousands of other business- and issue-oriented presentations.

His book The Media Training Biblehas been Amazon's top selling title on this subject since its release in 2012. Before starting Throughline, Brad worked for ABC's Nightline with Ted Koppel and CNN's Reliable Sources, The Capital Gang, and Late Edition with Wolf Blitzer.

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

126: Quick and Easy Ways to Use Social Media in a PR Crisis: The Tactics I Use With My Clients Mar 22, 2021

The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts.
Molly shares tips from her social media playbook, which she uses for her clients, as well as examples of major brands that use social media to manage and issue or crisis.
Listen for PR response tactics for Twitter, Facebook, Instagram, LinkedIn, TikTok, and Clubhouse.

Mentioned in the episode:

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps Mar 15, 2021

Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well.
This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization.

Learn the three categories of a crisis based on responsibility and how social media contributes to each level. Then, three easy steps for how to build a social media crisis plan that will not destroy your reputation.

Mentioned in the episode:

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

124: How to Speak with Impact: Tips for Commanding the Room with Allison Shapira Mar 08, 2021

Whether you work as a public speaker or occasionally find yourself giving a speech in front of a room, there is an outcome you are likely trying to achieve:

Persuasion?
Sales?
Inspire change?

At the end of this episode, I promise you that the next speech you make in front of an audience or speak for a live video presentation will be the best you have ever made.

Allison Shapira, author of Speak with Impact: How to Command the Room and Influence Others, is our guide in this episode, which guarantees you will immediately leave an impact in your next speech or presentation.

Allison offers tips to deliver well-crafted messages with confidence and authenticity. After listening to her advice, you will sound as capable as you are.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

123: How to Spot the Guilty Culprit From This Type of Media Response: Tells from Ted Cruz to Andrew Cuomo Mar 01, 2021

Whenever there is a crisis, there is often the truth, and then there is the story we hear.

Managing a crisis in the age of social media isn't easy, especially when there are so many people with an opinion and a Twitter account.

To get it right means you need to respond in a manner that makes it go away. Fall into this trap that so many people ensnarled in a crisis do, and you'll never survive.

On this episode, the one crisis response tactic that so many people have used to get themselves out of the line of fire,.

Listen for this one response that is the ultimate defense mechanism, but nowadays only leads to a bigger crisis.

Mentioned in the episode:

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

122: How to Use Social Media In Emergency Situations: Winter Storm Edition Feb 22, 2021

Power outages and no running water have left Texas and other parts of the South reeling from the effects of a deep freeze in mid-February that has created a huge communication need for services that meet the most basic needs.
The recent natural disasters have shown that social media is an integral part of the crisis response. When leadership and communications work together to plan the right response to reach stakeholders, the most effective plans optimize social media.
In this episode, three key takeaways on how to use social media in an emergency situation highlighting best practices from the Texas winter storms.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

121: The Absolute Best Response For a Friend Diagnosed with an Illness Feb 16, 2021

Just found out your dear friend or family member was giving a scary diagnosis?
Do you not know how to deal with it? Wondering how to respond?
This episode is here to help.
A deeply personal episode about how to respond to a friend or loved one who has recently been diagnosed with a shocking and serious diagnosis.
Although there may not be a set script for the best words to say to a friend or loved one who is dealing with a frightening diagnosis, there are words of comfort that are the right words at the right time.
Mentioned in this episode: #116: How to Respond to a Grieving Frien‪d‬
-- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information.
-- To help JDRF's mission is to find a cure for type 1 diabetes (T1D) and its complications through the support of research, donate here.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

120: One Piece of Content You Don't Want to Miss Sharing This Month Feb 09, 2021

The first day of February opens a month that offers many opportunities to acknowledge the achievements and struggles of this group, both past and present.
In this episode, why many companies and organizations may choose to overlook this important communication opportunity in February, and the potential negative impact if they do not.
A must-listen for communicators who are struggling how to approach the topic of communicating about this historic month to their leaders.
Mentioned on the podcast:

Episode 116: What Executives Should Know About Speaking Out on Politics and Social Issues with Anthony Hayes

-- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

119: How to Manage Communications When You Work For a Difficult Boss with Dr. Abby Medcalf Feb 02, 2021

Sometimes the hardest part of dealing with a bad news story for communicators, is dealing with a boss whose opinions or behavior become the story.
In an episode inspired by the recent story of the CEO of a restaurant group wading in on the 2020 election results with disastrous results, Dr. Abby Medcalf offers a guide for people who need to navigate complicated situations with a difficult boss.
From being selfish and self-centered to constantly seeking praise and assurance, people can react negatively to any feedback, especially from a junior colleague.
On the episode, what to say first to a problematic person and what never to do to bring them onto your side of the street.
-- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

118: How to Deliver Bad News Jan 26, 2021

Is there anything worse than having to deliver a message to someone when you know they don’t want to hear it?
Not only is it one of the most dreadful conversations you can have, it can also lead to permanent pain if not handled properly.
On this episode of the podcast, how to deliver bad news and not be left in a position where the recipient wants to shoot the messenger - you.
Whether in an official statement to the press or when sharing bad news with employees, listen to three tips to help you break the news.
-- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

117: Damage Control: How to Recover from a Tainted Reputation with Warren Weeks Jan 19, 2021

There does come a point when someone’s behavior puts them in a place of no return when it comes to the acceptance of the public. But where is that line? And who draws it? Was it wrong to attend President Donald Trump’s speech on the National Mall, in Washington, D.C. on January 6th? Did a person cross the line if they climbed the steps and crossed the threshold of the U.S. Capitol?
One of my favorite media trainers joined me on the podcast to discuss damage control in January 2021.
Warren Weeks, the principal of full-service corporate communications firm Eleven Strategic Communications, Inc., sat down to chat with me about some of the names facing public backlash this month. From actor Armie Hammer to Jenna Ryan, the “riot realtor” from Texas who livestreamed her way into infamy from the U.S. Capitol, we give our two cents about people who are paying big time for their recent behavior.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

116: What Executives Should Know About Speaking Out on Politics and Social Issues Jan 12, 2021

There were a lot of questions surrounding the storming of the U.S. Capitol last week. Of the many—what should my company say, if anything, about the events in Washington, D.C.?

My guest, Anthony Hayes, sets out a strategy for how executives can respond to any political or social issue without experiencing the backlash.

Anthony Hayes has spent more than 15 years in communications, crisis and issue management and political and legislative campaigns. He founded The Hayes Initiative to apply his experience steering organizations’ public affairs and media relations to clients across business, politics, nonprofits, and philanthropy.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

115: The ONE Word That Will Stop a Crisis Dead in its Tracks Jan 05, 2021

After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan.

One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram.

The other—fight back.

Turns out the latter choice blew up the story.

This episode is a case study for what the Baldwins should have done to avoid the crisis.

Learn a code for staying ahead of a crisis and the one word that will stop it dead in its tracks.

Heard on this episode:

The Hilaria Baldwin Story: 'I'm Living My Life' (New York Times, Dec. 30, 2020)

How to Admit Your Mistakes: The Ellen DeGeneres Apology (Episode 101)

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

114: COVID-19 Communications: The Best Advice from PR Experts Dec 29, 2020

The third part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in the spring of 2020.*

I have assembled a group of savvy professionals working in crisis and risk management, public relations, strategy & planning to offer their take on how to communicate for COVID-19, still!

*Except for the mention of presidential candidate, Joe Biden.

My contributors:

1. Mary Beth West of Fletcher Marketing PR

Listen to the #MsInterPReted Podcast

Connect with Mary Beth on Twitter

2. Jared Meade, Founder & Principal, Rayne Strategy Group

Connect with Jaren on Twitter

3. Mark Hoffman, Senior Crisis Management & Business Continuity Consultant

Connect with Mark on Twitter

Episode 51: Cybersecurity Issues That Will Keep You Up at Night

4. Jo Detavernier, Principal at Detavernier Strategic Communication

Connect with Jo on Twitter

5. Michelle Garrett, PR Consultant and Prolific Freelance Content Writer

Connect with Michelle on Twitter

6. James Green, Director of Risk Advisory Services at SAI Global

Connect with James on Twitter

7. Adam Schwartz, Founder, The Cooperative Way

Connect with Adam on Twitter

8. Hinda Mitchell, President and Founder of Inspire PR

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

113: How to Lead In a Time of the Coronavirus: 7 Ways to Inspire Confidence Dec 22, 2020

The second part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in March 2020.

The focus is on leadership during the pandemic. Even months later, it's easy to spot the leaders who get how to lead in public, and the ones who are missing the mark.
Here are seven different tactics leaders can use to build confidence and trust during the ongoing COVID-19 crisis.

(Original episode aired on March 24, 2020)

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

112: How to Write for COVID-19 with Ann Wylie Dec 15, 2020

Communicators who have been responding to the outbreak of the coronavirus since last spring know how stressful it can be to write the content about your organization's ongoing response.
I hear you.

That is why I launched the COVID 19 communication series at the end of 2020 to recount episodes from the first months of the pandemic that still provide valuable insights and tactics that can be used now, months later.

In this episode, my favorite writing coach Ann Wiley discusses with me how to write during a crisis to get your messages across clearly, compassionately and confidently.
You’ll learn how to balance communicating early and often in an environment that’s changing by the minute.

Mentioned on the episode:

(Original episode aired on April 27, 2020)

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

111: How to Respond to a Grieving Friend Dec 08, 2020

Knowing how to respond when a friend mourns the loss of a loved one can be confusing.

People struggle to find the right words to say or to the right thing to do to help a friend cope with grief. Many do not know how to help ease the burden of grieving, especially with quarantine restrictions imposed by the pandemic.

This episode is for the person who wants to understand what to say, what to do, and what not to do, for a friend mourning the recent death of a loved one.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Bonus: 🎁 Tips for Sending a Holiday Card on Behalf of Your Business 🎄 Dec 05, 2020

A holiday primer for sending a holiday card on behalf of your business—the 2020 edition.

Should you send a holiday card this year?
Do you send a Christmas, holiday, or E-card? And Hanukkah and Kwanza?
Who to send a card to, where, and what to say.

Plus, easy-to-remember, easy-to-apply tips for getting through a task that many of us put off every year.

Don't forget to download your holiday gift from me: How to Properly Address a Holiday Card

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

110: When to Stop Talking: A strategy for gaining control in any conversation Dec 01, 2020

We’re all over-talkers.

But not knowing when to shut up can lead to bigger problems.

In this episode Molly shares the importance of knowing when to stop talking in a discussion, argument or negotiation so that you don't create an undesirable outcome for yourself. Plus, an easy-to-follow method for how to do it.
Listen + Subscribe Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

109: Royal PR Lessons from Netflix's The Crown Nov 24, 2020

According to this week’s guest, the British royal family has the greatest long-term brand of any organization.

Hard to argue with public relations strategist Julia Angelen Joy. Not only is she an ardent follower of the Windsors, she is also a fan of Netflix drama, The Crown. That’s where I come in.

When I read Julia’s blog post, 16 Royal PR Lessons, I knew I needed to bring her on the podcast to discuss the intersection of my favorite subject—public relations— with my favorite program at the moment.

You guessed it.

Share your thoughts on Twitter: @mollymcpherson @JuliaAngelenPR
Listen + Subscribe Spotify or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

108: What is Parler? Everything you need to know about this social network with all the buzz Nov 17, 2020

The hottest social media app on the market has exploded amid growing frustration over the alleged censorship of pro-conservative posts by Facebook and Twitter.

So what is Parler about and who is using it? Listen to hear everything you need to know about the social media platform and whether it is the right place for you.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

107: The ONE Winning Strategy I Found in the Chaos of the 2020 Election Nov 10, 2020

An estimated 161 million Americans took the polls—either by mail or in-person—to elect a president.

What happened after that was a week of division and confusion. One president-elect is declared, the other says, "Not so fast.

Even in a competitive election, there was one winning strategy that struck me when it came to creating a wave of support for selling your next product, idea, or campaign: learn how to get people to mobilize and engage your product, idea, business, or movement.

Learn how to build a groundswell.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

106: The Art of the Great Media Interview with Warren Weeks Nov 03, 2020

According to my guest, there are no natural-born experts when it comes to dealing with the media. Even the legends need help speaking in front of the camera.

Why is it then, that so many people who are in a position to speak with the press about positive media coverage, dealing with a contentious issue, or managing a full-blown crisis, choose not to receive the training to help them put their organization in the best light possible?

Listen to this week’s guest, Warren Weeks, tell you why he is Canada's most in-demand media trainer.

You can find Warren Weeks on Twitter @warren_weeks or his website www.mediatrainingtoronto.com.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

105: The Trick to the Perfect Response That Stops a Crisis Oct 27, 2020

In an interview that made headlines last week, 60 Minutes correspondent Leslie Stahl asked President Trump, "Are you ready for some tough questions?" Whether he was or not, viewers will never know because Trump left the interview.

Learn how to build the architecture behind the perfect PR response to stay one step ahead of, rather than behind, a story about your organization. Public opinion moves fast nowadays, especially on social media, which means if you don't know the risks to your organization that can lead to a crisis, you may be worse off than Rudy Guiliani in a Borat film.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

104: How to Memorize a Speech in 7 Easy Steps Oct 20, 2020

During the recent confirmation hearings, Sen. John Cornyn, R-Texas, asked Supreme Court nominee Amy Coney Barrett to show the notes she was working from while answering questions for the past few hours.

She held up a blank block of notebook paper and said, “Just a letterhead that says United States Senate.”

Now that’s memorization!

On this episode of The Confident Communications Podcast, how to memorize your next speech and know it cold in 7 easy steps. It may not get you through days of confirmation hearings, but it can certainly help.

Mentioned in the episode

Orai.com - Master the Art of Public Speaking

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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103: 3 Signs Someone Is Trying to Bait You (and How Not to Take It) Oct 13, 2020

If you watched the first presidential debate in 2020, you may have felt like you were watching history - a train wreck of historic proportions. For 90 minutes President Trump repeatedly interjected and clashed with former Vice President Joe Biden. When it was Biden's turn to speak, he vacillated between exasperated smiles and astonished dismay.

What may have appeared to look like a chaotic mess, was likely a part of a master plan - at least by one of the candidates.

Donald Trump was creating a controlled chaos by repeatedly baiting Biden and debate moderator Chris Wallace.

The crosstalk was more a cross between negotiation and intimidation in the form of baiting. It's a manipulative strategy that provokes an angry, aggressive or emotional reaction from another person. Someone can take the bait in a media interview, business negotiation, relationship - and yes - even a debate.

Listen to three characters that someone is trying to bait you, and what you can do to stop them dead in their tracks.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

102: Truth or Trumped-Up? A Hospital Visit Leads to a Lesson in Transparency Oct 06, 2020

With the rising demand for transparency from the public, organizations and their leaders are learning the importance of interacting openly and honestly with their stakeholders. The leaders and organizations who interact openly and honestly with the media and the public, will be rewarded with trust and credibility. Similarly, those who try to mislead and deceive will find themselves in a hole filled with negative press and public opinion, from which they will find it difficult to emerge unscathed.

This episode is a 24-hour glimpse into President Trump’s visit to Walter Reed National Military Medical Center and the swirl of confusion that resulted from conflicting reports from Trump’s own chief of staff and press briefings led by his physician.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

101: How to Admit Your Mistakes: The Ellen DeGeneres Apology Sep 29, 2020

Everyone makes mistakes. However, not everyone admits to making them, and that can lead to much bigger problems. Talk show host Ellen DeGeneres used the opening monologue of her season premiere to address her role allegations of a toxic production environment at the daytime series in her opening monologue. It was time to admit a mistake. Learn five maneuvers to help create an architecture for getting you through the sometimes brutal process of admitting when you are wrong.

Mentioned on the podcast: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't)
Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

100: My Love Letter To Communicators Sep 22, 2020

This episode, my 100th, is my treatise for helping communicators do their job in the crazy age of media mayhem. For over two years I have been sharing my advice and experience from the front lines of my client work to help other communicators and PR people become self-confident in their professions.
From crisis management to social media wins and fails, this weekly podcast is my commitment to help you communicate better, smarter, and more confidently in a time when it is confusing and stressful.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

99: Learn How to Create a Memorable Quote Sep 15, 2020

You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages.

We are weeks into a global pandemic and there are multiple heads of organizations attempting to make their mark on this historic moment.

How will they succeed?

In this episode, you’re going to learn how to create a memorable quote plus hear examples of memorable quotes throughout history.

[4:31] 1: Write like people actually talk.
Learn how to be conversational while leaving out the unnecessary filler language.
[7:29] 2: Use memorable language.
Find out how to use your words to help paint a picture.
[8:52] 3: Avoid the hype.
Lose the hyperbole and focus on the facts.
[9:53] 4: Skip the jargon.
No one wants to burn calories struggling to understand your acronyms.
[11:38] 5: Fancy facts.
Sprinkle storytelling to add depth to the story.
[13:12] 6: Use this grammar style to attribute a quote.
Certain styles lend themselves to speaking; others to writing.
[14:02] 7: Consider the appropriate tense.
Different word choices should be used for something that has just happened vs. something that’s more timeless.
[15:33] 8: No fake news.
Keep it real; avoid the bias.
[16:58] 9: Boil down your big idea.
Here’s how you can make your message more shareable.

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

98: How to Be a Confident Public Speaker with Gina Razón Sep 08, 2020

Given that an estimated 75% of people suffer from fear of public speaking, it is safe to assume that most people, when asked, would say that they want to become more confident in their public speaking.

This means there will never be a shortage of speakers who need a tip or two to calm their nerves when speaking in front of a crowd. The pandemic may have put a pause on in-person presentations, but the ease of virtual presentation means more people are being asked to speak on-screen, often the case, in front of large numbers of people.

On the podcast, revisiting an earlier conversation with public speaking and voice coach Gina Razón.

Why the voice is a tattletale for your confidence and exactly what speakers do when they’re not as confident or as prepared as they’d like to be when they speak.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

97: 5 of the Best-Worst PR Excuses from the Week: The rhetoric behind the response Sep 01, 2020

*Jerry Seinfeld voice* What's the deal with all these lame excuses from people??!!

The last weeks of August 2020 were far from sleepy and dull. From the DNC to the RNC; from Jerry Seinfeld to Jerry Falwell, Jr. - what a week for people speaking their minds about the heated issues of the week. On the podcast, the best/worst excuses we heard from the week from people and organizations that landed in hot water. What they said and the likely strategy behind the response. Denial, shift the blame, bolstering, minimization, mortification, transcendence, and attacking the accuser. Response strategies to lessen the blow to a reputation. Mentioned on the podcast:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

96: How to Get People to Admire You (Without Being Obnoxious) Aug 25, 2020

Is it wrong to want to be admired? Of course not!

It is natural human behavior to want people to view you in a positive light. This is neither narcissistic nor selfish behavior.

It’s a healthy desire that inspired people to do better — to live up to the admiration. It also helps with your reputation if you find yourself in a PR crisis.

On this episode, three approaches for becoming an admirable person.

Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2020

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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95: How to Politely Ask People to Wear a Mask Aug 18, 2020

People are social beings who not only thrive on interactions with others but rely on it daily. Whether it’s a conversation with a friend, time with family or a business interaction, I think we can all agree we miss mixing with people.

However, with all the chaos and fear COVID-19 brought into our lives, our typical social opportunities as well as norms have gone sideways. Even if when we do have the opportunity to see people in person, there’s an enormous elephant in the room with us — mask or no mask?

The rules for interacting during a pandemic are complicated, but the mask issue is as huge as the elephant.

Here's how get someone to politely wear a mask without sounding obnoxious.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

94: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't) Aug 11, 2020

A few weeks back, The Ellen Degeneres Show fell under heavy scrutiny for how it's treated its employees in the past.

Reports came flying in about the working conditions that many employees have been experiencing while filming the show. Many of which include racism and intimidation.

The calls for cancellation are loud and clear - not the for the television program necessarily - but for the host, Ellen DeGeneres.

Anyone can find themselves in a public peck of trouble that spills out online, causing reputational harm.
On the podcast this week:

Why you need to apologize
When to apologize

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

93: Tell-Tale Signs Someone is Lying to You in Text or Email Aug 04, 2020

As much of our communication nowadays shifts to remote platforms, we are having more conversations via text, email, instant message, and chat.

Even if there is no personal interaction in communication, you may be exposed to deceptions and lies you may not even notice.

On the episode this week, the tell-tale signs someone is lying to you when you read a text or email.

Mentioned on the podcast: Episode 16 - How to Spot a Liar.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

92: How to Win an Argument Every Time Jul 28, 2020

For many people, arguing is something they would rather avoid. Confrontation is stressful and it sometimes seems like a waste of time. However, in a cultural climate more divisive than ever, it is not unusual to be drawn into a dispute.

Learn strategies for getting the upper hand in an argument so you can get your point across and win it in the end.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

[BONUS] Rethinking Success with J. Douglas Holladay Jul 26, 2020

If the quarantine has you feeling a little lost; like you’ve lost your sense of direction, then it’s time for a mental reset to find out matters to you in work and life.

Listen to Molly’s conversation with J. Douglas Holladay, author of Rethinking Success, to hear the essential principles to consider to refocus, stay connected and be joyful - starting now.

Buy the book: Rethinking Success: Eight Essential Practices for Finding Meaning in Life and Work

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

91: How to Avoid Writing a Social Media Post You'll Regret Later Jul 21, 2020

The political meme posted to Facebook.

The tone-deaf tweet.

The clip of your video rant.

The indiscreet post.

If you’re on social media, then the odds are you’ve posted something regrettable online.

It may seem obvious that people shouldn't post off-color, racist, sexist, and inappropriate comments on social media, but lapses in judgment can happen when people start posting when they are in a "hot" state.

On this episode, how to prevent writing a regrettable social media post. And if you do, what to do next.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

90: How to Run a First-Class Virtual Presentation or Meeting Jul 14, 2020

As organizations scramble to turn their in-person meetings into virtual events, the session moderators are scrambling as well, transitioning their in-person presentations for the small screen.

For these presenters delivering an captivating presentation in person can be challenging enough, but now they need to compete with technology and distractions.

On the podcast this week, twelve tips to help you perform a first-class virtual meeting or presentation.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

89: Six Phrases to Make Your Emails More Upbeat Jul 07, 2020

The first half of 2020 has been a challenge to live through, let alone work through, so it is no surprise that the stress and anxiety of coping with the upheaval could be reflected in our emails.

Too much of a negative tone in your emails means people may peg you as a sourpuss, add more stress onto your customer or colleague, and increases the risk the conversation may find its way onto social media.

This episode shares six easy-to-remember phrases to bring a little optimism into your email to help you to build or maintain a positive relationship with customers and colleagues remotely.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

88: Being Black in the White Workplace. A perspective on race-related challenges from Cedric Brown Jun 30, 2020

The month of June in the year 2020 will always be known as the month that racial inequality was recognized at a global level and discussed on a digital level like never before in history.

One area of the discussions that arose from this month - the experience for racial minorities in the workplace.

On this week's podcast, Molly speaks with PR professional Cedric Brown about his work experience as a black man working in traditionally white-collar positions.

From code-switching (alternating how you speak in conversation) to questioned work attire, Cedric offers a glimpse into the life of a professional of color.

About Cedric Brown

Cedric F. Brown, APR, is a digital strategist with an interest in the intersection of racial justice activism and public relations. Find him being his most authentic self on Twitter: @abrothanamedCed

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

87: Celebrating Juneteenth: Why organizations should have noted the day on social media Jun 23, 2020

In the week leading up to June 19, 2020, many communicators were faced with the question: to celebrate Juneteenth or not to celebrate Juneteenth on the company's social media feed. For big brands, the choice was an easy one to make: definitely.

But if you’re that lone communicator still agonizing over your organization’s silence on racism in the month of June—whether in its public statements, internal communications, or commitment to long-term action—you likely need more clarity on how to proceed.

On the podcast, why Juneteenth should not only be acknowledged but celebrated.

Mentioned on the podcast:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

86: What To Say About the Lack of Diversity in Your Boardroom Jun 16, 2020

As organizations grapple with their responses over recent racial injustice issues, many boards of directors are recognizing the need to change policies at practices at the organizations they govern. However, one overlooked policy could bring the greatest scrutiny straight back into the boardroom - the lack of diversity on the board.

On this episode of the podcast, discussing how the composition up of the board reflects on the organization and sets the tone for future communication Mentioned on the episode:

3 Steps to Take if You’re on a Diversity-Challenged Board by Mary Beth West, MPRCA
Follow me on Twitter @MollyMcPherson.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

85: How to Build a Sense of Belonging with Rajkumari Neogy Jun 09, 2020

A sense of belonging is a human need. People need personal connections to feel accepted and supported. Without it, the feeling of exclusion can create toxic environments at home and at work.

According to my guest, the key to these personal connections to feel accepted and supported can come from the traits, tragedies, and traumas of our ancestors for over 200 years in our cellular biology.

Rajkumari Neogy is an epigenetic coach and executive consultant who approaches belonging from a neurobiological view - how getting in touch with any deep-rooted trauma can help dismantle toxic work cultures.

Rajkumari has worked with my organizations worldwide, including HelloSign, Slack, Salesforce, Gainsight, Twilio, Google, Walt Disney Animation Studios, Wells Fargo, Cisco Systems, Facebook, United States Digital Service (USDS), Shuddle, HopSkipDrive, and Amazon.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

84: A Crisis Response Case Study: Minneapolis Police & George Floyd Jun 02, 2020

The emotions are raw, the disbelieving television coverage from the protests and riots over George Floyd's death is fresh.

In such a tragic and confusing time, one thing is clear - the actions from four officers from the Minneapolis Police Department created a nationwide outrage that spilled onto the streets of Minneapolis and St. Paul, Minnesota, and eventually, cities across the country. But did the department's response have a hand in adding to the violence or disorder?

In today’s episode, a three-step process for rapid response. Key communication tactics to insert into crisis management plans to help reduce the threat of a crisis, not incite one.

Mentioned in this episode:

We Work tweet in response to Molly McPherson tweet & Julia Joy reply.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

83: How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland May 26, 2020

For leaders, it's not always an easy task to figure out their employees' needs, wants, or struggles in their job, especially if there is a significant age gap. The risk of losing employees who don't feel connected to the leadership at a company is far greater if an effective line of communication is not in place.

On the podcast this week, how to bridge the gap between leaders who feel out of touch with younger employees. Molly speaks with change management expert Colleen McFarland on ways that connect and engage digitally with their workforce, industry, and community in a way that reinforces their personal and company's strengths.

About Colleen McFarland

Colleen McFarland believes in building relationships. As an expert in change management, McFarland helps leaders prepare and manage for impacts that business changes can have on their customers and employees. In her book, Disconnected - How to Use People Data to Deliver Realness, Meaning, and Belonging at Work, she exposes a truth that cold, hard facts combined with compassion are what is needed to motivate individuals to do the tough work that change requires.

Listen + Subscribe on Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

82: Eating Your Words: Cookbook author Alison Roman's recipe for an apology May 19, 2020

“Like, what Chrissy Teigen has done is so crazy to me.” That statement, in part, was one of the reasons why food writer and New York Times cooking columnist, Alison Roman, faced a severe backlash and a place in the Twitter Hall of Shaming after she attacked the business strategies of the face of the Cravings brand along with Marie Kondo - the best-selling author devoted to helping people declutter their homes and live by keeping the items that "find joy." On the podcast this week, a recipe for finding the right words to write online when you have to eat your words.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

[Bonus] Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick May 14, 2020

As the impact of the coronavirus quarantines forced many small businesses to close their doors to customers, many small businesses have served up news ways to continue to serve customers and expand their offerings. On this bonus episode of the podcast, Molly speaks with marketing expert Krista Fabrick, who shares advice for small business owners to help simplify and improve their marketing efforts during the downturn in business due to the pandemic.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

81: What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans May 12, 2020

If you turn on the television or spend any time on social media, there is no doubt you've heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the music - somber.

Now more than ever...
In these times of uncertainty...
As the doors may be closed...

It's understandable that many businesses adjusted their advertising, voice-overs, and copywriting to show care and concern for customers during the pandemic. However, when does the somber template become overused and ineffective? When is it time to switch the narrative and tell your customers what they need to hear from you?

The answer is now.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

80: How to Be an Exceptional Podcast Guest with Kelly Glover May 05, 2020

Podcasting has become one of the most effective communication mediums today. Whether it's a weekly internal program for employees or sitting in as a guest in an area of focus, leaders can utilize podcasting for optimal reach and influence. On this week's podcast, Molly speaks with Kelly Glover, the founder of the Talent Squad, who helps clients get booked on podcast interviews to reach their ideal clients. In this episode, Kelly shares her tips for being an exceptional guest.

About Kelly Glover

Kelly Glover launched her media career as a Hollywood intern in 2001. She earned her stripes as an entertainment reporter, talent agent, and started podcasting in 2007. Kelly went on to host her own syndicated radio show in 2010 before transitioning into podcasting full time in 2014. In 2017 Kelly experienced the Jerry Maguire moment that led to The Talent Squad. With a single client and just one staff member, Kelly opened the doors to her boutique agency and hasn’t looked back. Kelly’s approach is less but better, radical candor, with a focus on harnessing individual prime productivity windows.

Listen + Subscribe

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

79: How to Write During COVID-19: 3 Steps to Communicate Better During the Pandemic Apr 28, 2020

As leaders and communicators head into month three of responding to the coronavirus outbreak, many are starting to feel the stress creating content.

I know I feel it. However, writing would feel far more overwhelming to me if I couldn’t tap into one of my favorite writing resources: my favorite writing coach, Ann Wiley.

Her workshops have transformed my writing, and now I’m sharing these valuable writing tips with you

In this episode, Ann teaches how to write during a crisis to make your messages clear, compassionate, and confident.

You’ll learn how to balance communicating early and often in an environment that’s changing by the minute.

Mentioned on the episode:

Listen + Subscribe Stitcher or Apple Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

78: The Do’s and Don’ts of Video Conferencing Apr 21, 2020

With over 200 million people now using Zoom to connect (btw, that’s up from 10 million users from just a couple of months ago), this signals a major shift in the acceptability of using tech to communicate.

If you’re using these platforms to conduct your business or for meetings, you’re definitely going to want to listen in on this episode.

Communication expert Lauren Sergy spoke with me (on Zoom, natch) on techniques for presenting yourself in a polished and professional way during your video conference calls.

[6:28] Lauren and Molly talk about the shifts they’re both seeing in their businesses and clients.
[9:21] Reasons why video conferencing is going to affect every business and industry moving forward.
[14:45] Tips for looking engaged and interested throughout the videoconference call as a participant.
[15:54] Where to place your laptop, tablet, or smartphone, for optimal camera placement.
[17:13] Lighting tips using items you may already have at home.
[18:56] How to set up an appropriate background for your videos.
[24:23] Why it’s so important to make videoconferencing work for you sooner than later.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

[Bonus] Connecting and Branding in a Time of Crisis with Kathleen Lucente Apr 16, 2020

Yes, Virginia, you can still brand your company during a crisis.

On this special BONUS episode of the podcast, learning how to market, brand and skirt a crisis in the time of the Coronavirus.

As the owner and founder of Red Fan Communications, Kathleen Lucente has tapped into her extensive crisis management experience to help build crisis communications plans and strategies for clients during the pandemic. However, she doesn't think that means there isn't a place for branding and marketing.

How to connect your brand with customers during a crisis.

Mentioned on the podcast

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

77: How to Navigate Through a Crisis: Leadership for a turbulent time with special guest Rear Admiral (ret.) Timothy Sullivan Apr 14, 2020

In a time of crisis, most of us look to our leaders for both guidance and inspiration. In the turbulence of the current COVID-19 crisis, it helps to tap into the minds of former leaders.

With over 36 years serving in the U.S. Coast Guard Rear Admiral (Ret.) Timothy Sullivan is an emergency management expert who knows his way around a crisis. On the podcast, bridging the leadership lessons from past incidents of significance to today.

[4:13] Ways that the COVID crisis compares to past crises Admiral Sullivan has experienced in the past.
[6:25] Admiral Sullivan’s impressions of U.S. Navy Captain Brett Crozier’s choices when the story first broke vs. now.
[9:24] How communication styles of today likely changed the outcomes of Crozier’s decisions.
[11:45] Admiral Sullivan’s take on how preparedness styles are evolving with technology and the lessons we can take from coronavirus.
[14:20] Thoughts on empowering crew members.
[17:58] Examples of flawed leadership from past crises and how we can improve in the future.
[19:49] Admiral Sullivan’s advice on communicating with the media.
[22:52]

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

[Bonus] How CEOs Can Lead the Way Through a Crisis with Julia Angelen Joy Apr 09, 2020

Molly McPherson, the creator of the COVID-19 Communication Response Kit, speaks with public relations expert Julia Angelen Joy from Z Group PR, about the best leadership values for CEOs to possess during the coronavirus crisis.

Mentioned on the podcast

CEOs Will Lead Way Through Coronavirus, co-authored with Jocelyn Brandeis.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

76: Torpedoing the Commander of the USS Roosevelt: Between the Devil and the Deep Blue Sea Apr 06, 2020

If someone is between the devil and the deep blue sea, they are in a difficult situation where they have to choose between two equally unpleasant courses of action.

Capt. Crozier made a decision, and it wasn't "stupid" or "naive." Trying to torpedo his career, however, turned out to be both.

U.S. Navy Captain Brett Crozier was fired after a leak of a letter he had emailed to Navy leaders detailing the service's failures in responding to a coronavirus outbreak on the U.S.S. Theodore Roosevelt.

How will history view Captain Crozier’s decision? What lesson can other leaders take from this situation?

In this week’s episode, I’m dissecting the chain of events that define leadership in a time of global war on a virus.

[1:14] What was Captain Crozier’s “devil” and what was his ”deep blue sea?”
[2:00] Hear a clip from Acting Navy Secretary Thomas Modly’s press conference.
[2:54] What is the chain of command in the military?
[3:24] Learn why I’m sounding the alarm on this matter.
[4:46] Here’s the message that the firing of Capt. Crozier is actually sending to the public, and how they’re reacting.
[6:24] My new leadership theory due to the coronavirus

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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75: How to Write a Memorable Quote Mar 31, 2020

You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages.

We are weeks into a global pandemic and there are multiple heads of organizations attempting to make their mark on this historic moment.

How will they succeed?

In this episode, you’re going to learn how to create a memorable quote plus hear examples of memorable quotes throughout history.

[4:31] 1: Write like people actually talk.

Learn how to be conversational while leaving out the unnecessary filler language.

[7:29] 2: Use memorable language.

Find out how to use your words to help paint a picture.

[8:52] 3: Avoid the hype.

Lose the hyperbole and focus on the facts.

[9:53] 4: Skip the jargon.

No one wants to burn calories struggling to understand your acronyms.

[11:38] 5: Fancy facts.

Sprinkle storytelling to add depth to the story.

[13:12] 6: Use this grammar style to attribute a quote.

Certain styles lend themselves to speaking; others to writing.

[14:02] 7: Consider the appropriate tense.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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[Bonus] The Cooperative Way of Operating During a Pandemic with Adam Schwartz Mar 30, 2020

Adam Schwartz, the founder of The Cooperative Way, speaks with Molly McPherson, creator of the COVID-19 Response Kit about the best practices for cooperatives to follow during the first stages of the coronavirus crisis.

Interview Date: March 20, 2020

Mentioned on the episode:

The Communication Response Kit (responsekit.org) is a free online resource for business communications in response to COVID-19.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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74: How to Lead In a Time of the Coronavirus: Seven Ways to Inspire Confidence Mar 24, 2020

You can’t make it very far in March 2020 without seeing some kind of news article or social media post regarding COVID-19. This also makes it very easy to identify the leaders who get it, and the ones who are missing the mark.

Whether a leader is doing an admirable job by pivoting their message as needed, or a poor job due to lagging communications, people are taking notice.

In this episode, I’m going to discuss seven different tactics that leaders can implement right now to inspire confidence during the COVID-19 crisis.

Lead with Compassion: Find out what this might mean for you and how it’s changed over the years.
Lead with Communications: Learn why now, more than ever, a senior communicator is well worth the investment.
Lead with Flexibility: Here are the tactics you can use to show how proactive and flexible you are as a leader.
Lead with Information: Learn how much information you should be sharing during a crisis.
Lead with Speed: Find out how to show proactive sharing starting today.
Lead with People in Mind, Not Profit: Get help figuring out how your specific industry can also support your community.

Mentioned on the episode:

Institute for Public Relations Study - COVID-19: How Businesses are Handling the Crisis

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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73: Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic Mar 17, 2020

If you’re struggling with how to communicate your way through the coronavirus crisis, then this episode is for you.

I’ve assembled a group of savvy professionals working in crisis and risk management, public relations, strategy & planning.

You’ll hear how to provide timely and accurate information to your audience, and I share my favorite takeaway tips you can implement immediately in your communication plan.
My contributors:

1. Mary Beth West of Fletcher Marketing PR

Listen to the #MsInterPReted Podcast

Connect with Mary Beth on Twitter

2. Jared Meade, Founder & Principal, Rayne Strategy Group

Connect with Jaren on Twitter

3. Mark Hoffman, Senior Crisis Management & Business Continuity Consultant

Connect with Mark on Twitter

Episode 51: Cybersecurity Issues That Will Keep You Up at Night

4. Jo Detavernier, Principal at Detavernier Strategic Communication

Connect with Jo on Twitter

5. Michelle Garrett, PR Consultant and Prolific Freelance Content Writer

Connect with Michelle on Twitter

6. James Green, Director of Risk Advisory Services at SAI Global

Connect with James on Twitter

7. Adam Schwartz, Founder, The Cooperative Way

Connect with Adam on Twitter

8. Hinda

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

72: Help! I lost my voice. Now what? Mar 10, 2020

It can happen to anyone. You’re out of town at a conference or event, and less than 24-hours before you’re set to take the stage for a talk, your voice decides to completely give out.

Without access to your kitchen or a pharmacy full of remedies, what can you do? Canceling isn’t an option, but luckily there are a few ways to get your voice back just in the nick of time. Trust me, I know from personal experience.

What not to do:

[7:51] 1: Shh.
[8:52] 2: Thank you, Carol Brady.
[9:15] 3: Grab this tool.
[9:32] 4: Choose your beverages wisely.
[10:18] 5: Don't sing us a song, Piano Man.

What to do:

[11:25] 1: Get help.
[11:59] 2: Seriously, shh.
[12:10] 3: Take a couple of these.
[12:31] 4: Drink up.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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71: 6 Secrets for Starting a Conversation with Anyone Mar 03, 2020

All wonderful relationships began with a conversation.

That’s why having a conversation starter handy is the gateway for a future connection with a person, whether it be for networking or in a new friendship.

These are my six secrets that work like a charm for starting a conversation with anyone.

[2:34] 1: The first one is my go-to.

Everyone loves to be complimented on their appearance. (But it comes with an important warning.)

[3:50] 2: This opener is gold.

This tip works particularly well when you’re wondering what to say when you run into a speaker, podcaster, or even a celebrity.

[4:42] 3: Slide in with these topics.

Take a cue from what they’re wearing, and when in doubt, there’s always this tried and true topic.

[6:28] 4: Questions to ask.

Even if you don’t actually need the information, it's a good place to start.

[7:09] 5: Ask this to sound inquisitive.

It’s an assertive question, but also an effective one people can’t help but answer.

[7:42] 6: Ask this, then let them take the lead.

Your best bet for getting a good story out of a person.

[8:44] BONUS: The outlier.

Simple but effective… for most situations.

Mentioned on the episode:

Want to continue our conversation? Follow me on Twitter and tell me your go-to conversation starter. I’ll have a starter tweet waiting for you.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

70: How to Conduct an Astronomically Bad Press Conference Feb 25, 2020

Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end up striking out.

In this podcast, I’m dissecting the Houston Astros' failed press conference.

The good news is it gives us a perfect example of what not to do. You never know when scandal may arise, so here are some pointers you can add to your reputation management playbook today.

[4:44] The planning.

This is the first question an organization needs to ask itself.

[9:16] The optics.

How you should appear - and not appear - on camera.

[11:53] The messaging.

Follow this framework to respond to any crisis.

[17:33] The opening statement.

Here’s the best way to knock your intro statement out of the park.

[18:09] The sentiment.

Why you need to get everyone aligned with the same message.

[19:44] The moral.

How to prevent a strikeout at your next press conference.

Mentioned on the episode:

Head to my website and scroll to the bottom to download “Writing a Press Release for the Digital Age.”
Connect with me on Twitter.

Listen + Subscribe Stitcher or

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

69: 5 Words & Phrases to Remove from Your Emails Immediately Feb 18, 2020

Where do you do most of your communicating in your work and in your life? Chances are it’s mostly email and text. You’ve probably noticed that some correspondence sounds confident and some make you want to say “get to the point already.”

In this episode, I’m going to cover the five words and five phrases to get rid of in your emails to make them more concise and direct.

[3:41] Filler word 1.

Unless this is an apology email, don’t use this word.

[4:22] Filler word 2.

Taking this word out makes people pay closer attention to your email.

[5:08] Filler word 3.

Instead of using this word, be specific.

[5:40] Filler word 4.

Taking it out will add confidence and conviction.

[6:06] Filler word 5.

It comes across as snappy and rude.

[7:07] Filler phrase 1.

Avoid these and choose an imperative voice instead.

[7:31] Filler phrase 2.

It’s a nice sentiment, but not necessary.

[8:08] Filler phrase 3.

The cliche of cliches of emails. Don’t do it.

[8:25] Filler phrase 4.

This one’s too soft.

[8:38] Filler phrase 5.

Instead of this, use a better option for scheduling appointments.

Mentioned on the episode:

Calendly appointment scheduling software
Get on my email list HERE.
Episode 2: How to Get a Handle on Filler Words in Your Vocabulary
How to Leave a Rating and Review on Apple Podcasts
Which words and phrases are you dropping

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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68: How to Keep Your Passwords and Online Information Safe Feb 11, 2020

When is the last time you updated your passwords?

If you answered never or not sure, take a listen to this episode for tips on how to protect your online identity.

Cybersecurity breaches are a real threat to many businesses big and small. But don’t be lulled into thinking it’s only happening to companies. Private citizens are not taking cyber risk seriously and it’s costing people dearly.

Did you know that in 2019 the number of publicly disclosed breaches was 3800? Or that 4.1 billion records were exposed?

No one is immune to the risks. Banks, Facebook, universities, and online gaming have all been victims of major hacks, and it has cost people billions of dollars.

Don’t roll the dice on your online safety.

Keep listening to find out how to keep your online information safe.

[1:37] Tip 1: Passwords

Things like your kids' names or the street you live on are weak passwords. Find out how to make a stronger password using phrases and characters, and my top password managers for help remembering them all.

[3:09] Tip 2: Operating Systems

Yes it’s a hassle, and people like to wait because they can be “glitchy” at first, but I’ll explain why it’s actually a really good idea to get in the habit of updating them regularly. (Hint: Cyberattacks.)

[3:49] Tip 3: Wireless networks

Your network needs a password, and this is another one you should update often, just in case you have people come over who might ask for it. Find out the one word I recommend never using for network security.

[4:44] Tip 4: Open WiFi networks

It’s easy to hop on the free WiFi at hotels, airports, and libraries, but if the network is open without a password you don’t want to use it. Find out my other go-to solutions for WiFi while traveling that are much safer than these open and free networks. It’s defini

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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67: Generation Z Explained with Special Guest Sarah Weise Feb 04, 2020

Trust me when I tell you that Generation Z matters. Especially if you’re a parent of teens, you want to figure out how their brains are working. If you own or run a business, they matter because you’re going to need to learn how to get them motivated and engaged in your product or service.

Today’s guest on the podcast is the author of InstaBrain: The New Rules for Marketing to Generation Z, Sarah Weise, and she’s sharing with us everything you need to know about Generation Z.

This is a must-listen interview for anyone who wants to get in the brain of the Gen Z consumer. If you want to know what motivates this generation to take action and get them in the door, then this is the episode for you.

[3:47] Get to know Sarah and how she found the gold in this generation.

Sarah talks about running a small research company and the work she’s done with both large and small companies. She wanted to figure out ways to marketing to Generation Z more effectively. With 51% of the world’s population under the age of twenty-five, listen here to find out what key behavior they’re not doing to find information, and what they’re turning to instead.

[6:22] Key characteristics of the different generations

Here we break down all of the living generations; the Silent Generation, Boomers, Generation X, a micro-generation called the Oregon Trail Generation, Millennials, Generation Z, and Generation Alpha. Learn more about the role that high-speed internet had in shaping an entire generation.

[10:07] How Millennials differ from Gen Z.

Millennials are only a few years older than Gen Z, but they’re so different because they grew up with different things going on around them. Including their parents. Here Sarah explains the shift from ‘helicopter parenting’ to ‘tech parenting’. Learn more about how this shift changed what

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

66: 6 Simple Tips to Improve Your Handwriting Jan 28, 2020

If you’re like most of us, any communication you do through the written word is via the keyboard - either on your phone or at your computer. It’s no wonder that when it’s time to sit down and put pen to paper, the outcome can sometimes look more like a ransom letter than a thank you note.

Handwriting doesn’t come easy to us anymore, but it’s still very important. Some benefits of writing things down by hand include helping us feel more accomplished, help inspire our work, think conceptually, and achieve our goals.

In this episode, you’ll learn six simple tips to improve your handwriting. Grab a pen and get ready to take some notes.

[5:35] Tip 1: It’s all in the prep.

Get your hands on the right materials before writing. Listen here to find out what simple writing tools you can invest in now to start writing like a pro. They won’t break the bank, and can easily be found either at your local office supply store or Amazon.

[7:22] Tip 2: Check your posture.

You want to make sure your back is straight, feet are flat, legs are uncrossed, and your arm and hand are relaxed. I give you some quick fixes to try that can transform your writing in seconds.

[8:08] Tip 3: Slow down.

This seems common sense, but I’m definitely guilty of rushing my handwriting, too. Unless you’re forced to rush for some reason, there’s really no need to. Find out what can happen when you write too fast, and learn my simple rule to help you slow down.

[9:00] Tip 4: Restrain your arm and wrist.

Most people write with their fingers which means they draw the letters, but the pros actually don’t use their fingers at all - they use their entire arm. I share with you a couple of practice techniques to make your writing more fluid and attractive.

[11:09] Tip 5: Create uniformity.

Make your letters clear and cons

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

65: “Megxit” Decoded: Why Harry and Meghan’s Exit Matters Jan 21, 2020

It’s official. Harry and Meghan have left the royal family to become financially independent.

They can now "Chip and Joanna Gaines" their way into brand royalty, à la the likes of former presidential couples Barack and Michelle Obama and Bill and Hillary Clinton. And of course, the Broadcast Queen herself - Oprah. Trust me; there is a lot of money to be made off of their new role as royal brand ambassadors to themselves.

In this episode - who is winning the PR battle of public opinion and why the H&M royal exit matters to you. They brought a very specific trend front and center that’s worth paying attention to.

You’ll want to listen to this episode if you own or operate a business. I share some interesting generational consumer trends that are on the rise, and how to deal with change in a way that works for everyone.

[1:55] The PR of it all. (#everythingisPR)

Who wins the battle of public opinion? Naturally, I asked Twitter. I could guess that the younger generation was going to favor the couple while the older generation would back the Queen. Listen here to find out who won my poll and some insightful feedback from followers.

[6:12] Why we shouldn’t be surprised.

It’s clear they’ve been planning this for a while. From a shiny new website to working with a Hollywood level PR machine, this decision wasn’t made overnight. Find out what else the couple has had in the works over the past year to prepare that Buckingham Palace seems to have been paying very little attention to.

[7:40] Reading between the lines of the official press statements.

The statement from the Queen has a very personal and grateful tone, which is a stark contrast to how Buckingham Palace reacted to Princess Diana’s death. Was this new tone a lesson learned from that highly criticized reaction? Learn how you can put this lesson to use in your

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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64: The 7 Grammar Mistakes You Should Never Make Jan 14, 2020

This week I’m sharing my 7 deadly sins of grammar. These are some of the mistakes you might be unknowingly making in your writing that’s causing you to lose credibility - especially online.

The goal of this episode is to give you more confidence in your writing. It is, after all, one of your most valuable currencies for intelligence. Proper grammar makes for good business, helps you command respect, and creates clarity in your message.

The definition of grammar is the study of the way words are used to make sentences. This can be tricky because the grammar we use when we speak can be much different than the grammar we use when writing, but it’s always worth the effort.

By the end of this episode, you’re going to be clear on the basics, and feel confident that you won’t fall into these very common grammar mistakes.

[4:38] Who that?

Find out once and for all when to use the word who and when to use the word that.

[5:46] Dangling modifiers.

It’s best to keep them out of your writing. This mistake happens when a descriptive phrase doesn’t apply to the noun that immediately follows it. Huh? Don’t worry, I explain exactly what that means here.

[6:41] Me vs. I.

Most people think they’ve got this one down until they need to use it in a sentence. It’s also extra confusing because it can sound right when it’s actually grammatically incorrect. Find out what my little trick is to get this one right.

[7:49] i.e. vs e.g.

Confession: I pretty much always have to Google this rule before I use it. We might think they mean the same, but they actually don’t. I have a little hack for this one too.

[8:53] Do you say “care less” or “couldn’t care less?”

When you break it down, one actually makes sense and one doesn’t. Find out if you’re using it correctly.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

63: Crisis Plans: What They Are and Why You Need One with Rob Burton Jan 07, 2020

Many businesses have a crisis on their hands. It's not the threat of a devastating event that should have them worried. It's the lack of planning for when it does.

In this episode of the podcast, I’m speaking with Robert Burton. Rob is the Managing Director of PreparedEx, where he leads a team of crisis experts who prepare organizations to be more resilient to the myriad risks they face and is also co-founder of The International Crisis Management Conference.

If you are responsible for ensuring your organization is prepared for any crisis or significant event, then this episode is a must-listen. Rob offers critical guidance for preparing a response to the threats that can crop up in your industry.

[4:55] Rob’s crisis management experience.
Rob tells us a little bit about his military background in the UK, contract work, and move to the United States 17 years ago. Learn how Rob has been able to and adapted these skills and bring discipline into the board to help organizations prepare.
[8:12] The types of exercises Rob facilitates.
From table-top exercises to functional exercises, and full-scale exercises that require multiple teams to communicate during a simulated exercise, find out the different ways Rob helps organizations feel confident in their crisis response abilities
[12:11] Planning for the unknown unknowns.
The plans that Rob helps put into place are like a set of tools to get the team organized in the case of an event. Learn about the importance of utilizing the crisis coordinator to work through these unknown emergency situations.
[16:17] The transformation that comes from having a plan.
Rob tells us a story about how, after a 6-hour simulation session with a client, they experienced a similar scenario in real life about five months later. Because they followed the procedures they learned from Rob, there was substantial

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

62: It's a New Year; Is it Time for a New Life? With special guest Steve Piacente Dec 31, 2019

A New Year’s Eve episode airing on the cusp of 2020 dedicated to listeners who want to make a transition in 2020. For many, this is the time of year that people seek change and crave renewal. Who better to guide us through that process than a life coach?

My guest is Steve Piacente. Steve is a former colleague of mine - we worked together as executive communication coaches - who has a great deal of experience in communications. He is a former newspaper reporter turned D.C. bureau chief, turned speechwriter, added adjunct professor into the mix along with author, and (whew) is now the Director of Training at The Communication Center in Washington, D.C.

Did I mention he added a life coach credential to his repertoire?

Steve is here to help us all through some of the challenging life transitions we might be facing as we look ahead to renewing ourselves in 2020.

[3:45] Steve’s journey from communications to a life coach.
The idea of becoming a life coach came to Steve naturally when he realized that many of the questions being asked by his communication clients veered into non-media areas like relationships, work/life balance, and happiness. Steve talks about this experience and how well his practice intersects with his training as a communications coach.
[6:22] Advice for transitioning into a new job or career.
Steve shares a personal story about his drastic career change after 9/11; a time when the news industry was faltering. Steve received a phone call telling him they were eliminating his position. This call left him concerned because, in his mind, reporting was the only thing he knew how to do. Steve asked himself, “What now?” Find out which question Steve would have asked himself at that moment if he knew what he knows today as a life coach.
[9:44] The distinct difference between a coach and a consultant.
One starts with the assumption that clie

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

61: How to Write an Unforgettable Thank-You Note Dec 24, 2019

We mean to write them, but we don’t always get around to it even though we know we should. It’s the "always love to receive one, but dread writing one" thank you note.

Listen to this episode for tips on how to write an unforgettable thank you note. I've timed this episode around the holidays to offer a gentle push for completing a task that many people tend to overlook.

Best tip: If you’re ever asking yourself if you should write a thank you note, you already know the answer. Psst...it's yes.
A handwritten note is always better than an email because it offers that extra touch of personalization.

Anyone you visit or anyone who has given you a gift gets a thank you note. So the sooner you start getting into this habit to thank people for more opportunities of graciousness you see in your life, the better.

[4:19] Personalize Your Greeting. Know who you’re sending all of them to and address the recipient by name.
[4:37] Be Thankful. Express thanks, gratitude, having your day made, etc. in your message. Say things like “I so appreciate…”, “thank you so much for…”, “I’m ever grateful for…”.
[4:54] Be Specific. What exactly are you thanking them for in this note? Did they give you a gift? Did they spend time with you? Did they prepare a meal for you? Call it out specifically in your message.
[5:33] Add in the Details. Demonstrate how much that gift means to you or how much you appreciate them taking the time to spend with you within your message.
[6:58] Look Ahead to the Future. When’s the next time you’ll see them? Or what will help remind you of them? Mention something like, “I’m looking forward to our next visit,” or “I’ll let you know what I thought about the book after I read it.”

About Molly
Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

60: The 12 Days of Crisis: My Top #PRFails in 2019 Dec 17, 2019

On the first day of Christmas, my true love sent to me

A PR crisis, or one or two or three.

In this (almost) end-of-the-year episode, I wrap-up the PR season by covering the best (or worst?) PR crises of 2019. It's my holiday gift to myself and to anyone else who has a passion for practicing public relations.

My definition of a PR crisis? A public reaction from an event that causes a brand or a person’s reputation to upside-down. The viral-age twist? It can happen overnight.

Listen to my #PRFail stand-outs from 2019.

[8:15] Number 12: This person got an a** kicking for shaming a would-be employee on social media.
[10:01] Number 11: Piggybacking off of the #MeToo movement made for a messy ad campaign.
[11:00] Number 10: Concating a fake attack turns into a viral attack against this actor.
[12:30] Number 9: Hoping on a wing and a prayer that this PR response works.
[14:58] Number 8: Becky with the bad decision.
[17:26] Numbers 6 & 7: Houston, we have a problem.
[23:28] Number 5: Boy's club got this guy in trouble.
[25:09] Number 4: A billion-dollar "OK, Boomer" Blunder.
[28:18] Number 3: Rise and shine, your career is over.
[33:01] Number 2: I didn't realize how much this problematic ad would cost this brand.
[35:10] Number 1: A royally lousy interview.

About Molly
Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the ag

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

59: How to Small Talk Like a Pro at a Holiday Party with Special Guest Lauren Sergy Dec 10, 2019

Merry, Merry!

Let's get into the festive spirit and talk about conversation etiquette at holiday parties. You might remember my guest, public speaking expert Lauren Sergy from her appearance on Episode 55, Executive Presence: What It Looks Like, Why You Need It and How to Get It. If you have some parties coming up soon, you’ll definitely want to listen to this one.

Lauren is from our neighbor to the north, coming to us from Canada, but the political climates in both Canada and the United States are making it more challenging to keep conversations civil. Polarizing opinions are being shared much more openly, but don’t let that discourage you. We’re here to help you navigate starting a conversation, maintaining it, and exiting it with grace and ease at your next holiday party.

[7:28] The Best Way to Start a Conversation. This tip is one that will carry you through not only the holiday season but through every single networking event, you’ll ever attend. Lauren talks about how she loves starting conversations by making all the other people do the work and she just keeps asking them questions. This is quite brilliant because you’re essentially offloading all the work onto them.
We also agree that it’s perfectly acceptable to open conversations about general topics like the weather or sports, which gives you a mutual point of agreement. Once the mundane is explored, you can ask them in more detail what’s going on in their world.

[12:07] The Follow-Up Question & How to Prevent the Awkward Pause. Now once you have made them comfortable and they’ve chosen the path they want to take the conversation down, follow up with “tell me more about that.” And guess what, they WILL tell you more. By keeping them talking about themselves, you’re boosting your likability.

[16:49] How to Gracefully Exit Out of a Conversation. You know the feeling.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

🎁 [BONUS] How to Address a Holiday Card 🎄 Dec 05, 2019

Ho ho ho!

You are listening to this special bonus holiday episode as a gift for being a loyal subscriber to the Confident Communications Podcast. Think of it as my holiday card to you as a thank you for listening.

Speaking of holiday cards, this episode offers some things to consider when it comes to sending out professional holiday cards.

Not sure if you should send them in the first place? I’ll go into more detail in the show, but yes, I do think it’s a good idea to send them and I'll explain why.

I'll also discuss who you should send a card to and who you should make sure not to forget.

Want to see how it's done? Download this free guide on how to address your holiday cards this year here.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

58: Critical Moments: The New Mindset of Reputation Management with special guest Bill Coletti Dec 03, 2019

According to this week's guest, a company owns its brand; the public owns its reputation. Crisis communications expert Bill Coletti reveals how to build reputational excellence by meeting the needs and expectations of the public.

We discuss his various strategies for companies to work their way through a crisis. Bonus -- Bill offers a phenomenal crisis preparation tip you can put into place within your organization immediately.

[3:05] Kith’s focus looking forward to 2020. The firm is transitioning from a focus on disrupting the disruption, to transforming organizations to reputation resilience.
[5:00] The Zuckerberg vs. Buffett models. We talk about exploring the “move fast and break things” motto of organizations like Facebook lead by Mark Zuckerberg vs. Berkshire Hathaway and Warren Buffett’s way of doing things. We discuss how disruption has its place, but it’s really more about overall transformation.
[7:56] Is there a formula for managing a crisis? We both agree that the answer to this one is “yes.” Bill talks about the importance of increasing speed when it comes to responding to a crisis, and how organizations can get better and faster at it. Things like having strong core values, a clear chain of command, and truly understanding your mission and values before your faced with controversy are all key elements.
[12:12] Bill’s four A’s of reputation management. You might want to take some notes here - there are some really good points you can use in this part of the interview. What came out of a “well that sucked, let’s never do that again,” situation, lead to Bill creating a framework of how to work through a crisis in a smart, strategic, and proven manner.
[29:21] Here’s a great place to start. Before you decide to hire someone like myself or Bill, try this at your next team meeting. Pull out the Wall Street Journal or New York Times and simulate

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

57: How to Behave on a Plane Without Driving People Insane Nov 26, 2019

It’s Thanksgiving week in the United States; a time of year when a lot of people plan to travel through airports on their way to visit family and friends for the holiday. This is the episode to help you, and everyone around you, travel with ease in the air.

Everyone holiday, you can almost bet on someone picking up their phone to snap a photo or film a video of not-so-good behavior on the plane. After all, when people are on edge or in a hurry - chances are they are not at their best. So let’s all do our part to make this travel experience more enjoyable, shall we? As most of you know I travel a LOT for my work, so in this podcast, you’ll hear my top 10 air travel behavior tips that I’ve gathered based on personal experience.

[3:05] I know it’s tempting because you’ve been planning this trip for months, or there’s an important meeting you don’t think you can miss, but no one wants to sit next to a sick person. My experience with traveling while sick goes all the way back to my days working for the cruise industry when the norovirus made its debut. So trust me when I tell you it’s much better for everyone to just stay home - or at the very least travel with a mask and extra hand sanitizer.

[7:07] Don’t rush to the front of the plane right when you land and cut in front of everyone sitting in front of you. Not only is it rude, but your actions are telling people that you are simply more important than everyone else. Not to mention the traffic jam you’re causing. Guess what? We all want to get off the plane, and it will go faster if everyone waits your turn.

[11:05] I get it - being on an airplane is a great time to catch up on podcasts, but just be mindful of when you have them in and when you should actually be hearing what’s going on around you. If the flight crew is trying to take your order, for example, take them out of your ears. When we’re all deplaning - out. Bonus tip: you might actually meet more people (I’v

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

56: One Year of Confident Communications: The Best of the Podcast Nov 19, 2019

Can you believe it’s been a full year since we launched the Confident Communications Podcast? Well, here we are! One year later and one year wiser. It seems like just yesterday I was sitting at Pat Flynn’s Power-Up Podcasting boot camp (Pat was also a guest on this podcast in episode 40) which played a major role in helping me get this podcast out into the world.

I wanted to celebrate this year of helping people become better communicators by highlighting some of our top podcast episodes and a major takeaway from each of them. I chose episodes and guests that were not only top downloads but left my listeners with some quick and easy tips they could take away and start implementing immediately.

Here’s what you can look forward to...

[4:45] The JFK Jr. Plane Crash: A behind-the-scenes account from July 1999

Most of my most popular episodes feature guest interviews, but this unique solo episode got a lot of great feedback because the story is just so memorable to most people. It was released 20 years after JFK Jr.’s plane went missing, and gives listeners a behind-the-scenes perspective from insiders who were there - including me.

[8:18] Episode 18: The Secret to Being a Great Speaker with Gina Razon

One of the tips that Gina shares in this episode is literally something that I use every single time I get up in front of a room. It’s a way to help reset your brain back to calm because as we all know, anything can happen when you’re up there behind that podium. This episode is like a free session with a speech coach, so if you’re among the 75% of the public who has a fear of public speaking, you have to give it a listen.

[11:36] Episode 22: How to Handle a Difficult Conversation with Lara Curr

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

55: Executive Presence: What it Looks like, Why You Need It And How To Get It Nov 12, 2019

Executive Presence is a term you may hear a lot, but do you know what it means?

Simply put, having it means you own a room the second you stand in front of it. It's a mix of confidence and savvy communications that inspire your peers, subordinates and leaders.

Lauren Sergy, an expert on all things communications, walks us through the steps for building your executive presence in the workplace.

Hear why your pitch, tone, physical stature and gender play a part.

Mentioned In This Episode

Your Body Language May Shape Who You Are - Amy Cuddy | TedGlobal 2012
Send your "Communication Conundrum" to LaurenSergy.com
Lauren Sergy on YouTube.com
Lauren Sergy on Twitter

About Molly

Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant.

About Lauren Sergy

Lauren Sergy is a sought-after expert in the art of speaking and communication in business and work. Armed with a deep understanding of the art, science, and alchemy of interpersonal communication and public speaking, she sh

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

54: What's in a Greeting and Why Does it Matter? Nov 05, 2019

As a business leader, employee or owner, you have the opportunity to interact with many people from all walks of life and places.

Just as important as why you interact with people, is that you’re able to greet them appropriately so you get off on the right foot. But greeting etiquette depends on so many factors, aside from culture--how you know the person and who is hosting the meeting also plays a factor.

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.

Listen + subscribe on Stitcher or Apple Podcasts.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Someone at Your Organization Has Been Accused of Sexual Harassment. Now what? Oct 29, 2019

Someone at your organization was accused of sexual harassment. Perhaps the harassment was in the form of an inappropriate remark, behavior, incident or outburst.

You work in leadership and have to respond. Or you may even be that person accused of harassment.

Now what?

This episode looks at recent news stories of how organizations dealt with a sexual harassment issue when it became public.

Discussing what should happen from a public messaging perspective.
What do you say about the incident as a spokesperson for the organization? What do you say about the culture of your organization? What do you say if you were the person who was accused?

How to respond to sexual harassment within your organization in the age of social media.

Mentioned In This Episode

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

How to Gain (and Retain) Your Fans: The Business of Sports Oct 22, 2019

It's October, and all four major professional U.S. sports leagues are in full swing, making it the busiest sports month of the year. The sports industry is a very profitable one as well, which means there is a lot to learn about it from a business point of view. My guest today is Emmy-award winning supervising producer Stu Kirshenbaum, who worked over 20 years in network sports television and is now the owner and executive producer for Keystone Films. With his intimate knowledge of all things sports, Stu gets into the nitty-gritty of how to gain and retain a fanbase. The sports business is just like most businesses -- how do you keep your multi-generational fans happy even when they are temperamental? Whether you are a sports fan or a fan of building your business, you’ll want to listen to this episode.

Mentioned In This Episode

About Stu

As owner and Executive producer, Stu Kirshenbaum has spent over 20 years as a supervising producer working at the highest levels of network sports television, where his work was honored with 5 Sports Emmy Awards.

Keystone Films focuses almost exclusively on enhancing the brand of horse racing and breeding clients by implementing a range of strategies in broadcast, digital and social media, which have led to demonstrable bottom-line growth.

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of n

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Cybersecurity Issues That Will Keep You Up at Night Oct 15, 2019

This month is Cybersecurity Awareness Month. A perfect time to remind people that we live in a world increasingly reliant on technology, which makes us all vulnerable to cyberattacks.

This week's guest helps companies prepare for the days they hope will never happen -- a cyberattack. Mark Hoffman discusses how phishing attacks occur and why organizations need cybersecurity plans.

Mentioned in this episode:

City of Baltimore Ransomware Attack
Click here get his guide on the top ten anti-phishing tips, "Don't Be Too Quick to Click"
Follow Mark Hoffman on LinkedIn

About Mark Hoffman

Mark Hoffman, MBCI, CBCP, is a crisis management and business continuity consultant with cybersecurity response and crisis communications experience spanning over twenty years. With a proven track record across multiple sectors, including financial, insurance, utilities and municipal governments, Mark has extensive experience in the development and execution of tabletop and operational exercises with a focus on measurable results that lead to the overall improvement of plans and programs.

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.

Listen + subscribe o

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

🌎Where in the World is Matt Lauer's Reputation? Oct 11, 2019

Matt Lauer is having is a very bad week.

This week, former MSNBC correspondent journalist Ronan Farrow released his book, Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators.

The book highlights the claims of sexual misconduct claims against the former host of The Today Show and how his employer, NBC News, handled the fallout.

This special edition of the podcast looks at the PR efforts made by Matt Lauer's team to blunt the bad press and to try to win back the loyalty from Lauer's former viewer. A PR rehab project.

Did the efforts work?

You'll find out in this special breaking news edition of the Confident Communications Podcast.

Mentioned in this episode:

Matt Lauer dances with daughter in TikTok video
Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators by Ronan Farrow
Matt Lauer's full letter, sent via his legal representative Oct. 9, in response to claims made by former NBC News employee Brooke Nevils.

Listen + subscribe on Stitcher or

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

49: How To Communicate So People Listen To You With Diana Peterson-More Oct 08, 2019

We live in the time of the internet, where information travels at the speed of your WiFi connection or data plan. That’s just one reason communication is so important--because communication online isn’t anonymous and anything you post (or say, tweet, etc.) can and will be used against you.

This week on the Confident Communications Podcast, I’m speaking with Diana Peterson-More, who has worn many hats over her varied career: author, attorney, corporate manager, executive officer, consultant and more. We talk about her new book, Consequential Communication in Turbulent Times: A Practical Guide to Leadership, which is a compilation of everything she’s learned in her professional career and how to apply that knowledge in your own life.

I love her take on how to communicate with others, which she’s dubbed the Platinum Rule of Communication. It’s time we start thinking about what we want others to do with the information we give them and how they might receive our communication. Essentially, we need to focus on communicating the way the other person wants to be communicated with, so we’re seen and heard. This is especially important if we’re leaders because employees who feel valued are more likely to help you work toward the bottom line.

Mentioned in this episode

Consequential Communication in Turbulent Times: A Practical Guide to Leadership

About Diana Peterson-More

Over the course of her long career, Diana Peterson-More has been a practicing employment lawyer, a corporate manager, director, executive office

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Calming your Critics: How to respond to an online activist group Oct 01, 2019

No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you--warranted or not.

What you need is an action plan so you can quickly respond to these online attacks professionally and appropriately. But unfortunately, too many business owners and leaders either respond defensively or don’t know enough about how social media works to protect themselves.

On this week’s episode of the Confident Communications Podcast, I’m sharing with you:

How to find groups that are targeting you online, and why you shouldn’t chime with a response in inside those groups
Why you should never go into hiding when you’re being attacked online
How to get your own message out there
Where to respond to online attacks so you’re seen and heard

This is also the topic of this month’s Confident Leader Network training.

If you’re not already a member, find out how to join here and get monthly training modules, a live "Ask the Expert" call and access to the online course, "Calm the Critics: How to Protect Your Organization from the Newest Line of Attack - Online Activists."

Heard on the episode:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Sorry, Not Sorry: Apologizing in the Age of Digital Sep 24, 2019

Sorry, but here we go again.

Poor judgment turns up online, and someone now needs to apologize.

School photos of a high-profile politician wearing blackface surface online before an election and the masses call for a resignation.

A cast member on a popular television program is hired, then quickly fired for comments made on a podcast.

Why do some people survive the PR crisis while others perish? The answer is in the apology.

Today on the Confident Communications Podcast, we’re going to look at the art of saying “I’m sorry” in the digital age, and what timing and framing have as much to do with the apology as the words themselves. Social media has changed everything, and the public apology is no exception.

Mentioned In This Episode

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Art of Negotiating and Active Listening Sep 17, 2019

Leaders in business juggle communication challenges from all angles--their teams, the media and even their families. On the plus side, if we’re open and communicating, we’re able to choose the message that others hear. Unfortunately, that’s not always what happens in the real world.

As this week’s guest, Scott Harvey, tells us, too many people aren’t good at actively listening. And in some cases for organizations, they don’t always communicate openly with the press -- much to their detriment.

In this week’s episode of the Confident Communications Podcast, Scott shares tips on how to be a better listener and how to make sure your message is front and center (even if asked a question you don’t want to answer).

In a departure from our typical episodes, I also asked Scott to talk about social media from our children’s perspectives. As parents, we want to make sure our kids are safe online and he shares some great tips for doing just that--so you can go back to being a leader at home and beyond.

About Scott Harvey

After 20 years in law enforcement and over ten years owning his own company, Scott has learned a lot about what makes people successful. From supervising officers as their Sargent to teaching thousands of D.A.R.E classes, and speaking professionally to over 100,000 people, Scott has honed his ability to teach these leadership skills to others. He is one of the most in-demand youth speakers in Kentucky, and does over 70 shows each year passing on what he has learned.

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and mes

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

9/11 to Today: Ways We Have Changed in Communications and in Business Sep 10, 2019

What were you doing 18 years ago this week, on September 11, 2001? If you’re like most people in my talks and workshops, you know exactly where you were, what you were doing and what you thought about first when you heard about the first plane crashing into the World Trade Center.

But have you thought about how the way you find and react to the news has changed since that day? Today, we wouldn’t run to television stations to find the latest on breaking news; we’d grab our cell phones or laptops. Not only that, but the public now has a bigger voice in how news is disseminated--good or bad.

Today on the Confident Communications Podcast, I’m sharing my own thoughts and reactions to the attacks. And I’m sharing why if you’re not changing with the times in your own reactions to big stories, you’re going to be left behind as a leader.

Mentioned In This Episode

Live coverage of the Today Show - 9/11/01 (fast-forward to 1:46:30 for coverage)
TECC 197: How to Confidently Communicate In-Person and Online for Engineers with Molly McPherson
Episode 37: The JFK Jr. Plane Crash

Stay Relevant in the 21st Century

If you want to stay relevant in how you get and respond to breaking sto

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

How to Use LinkedIn Like a Boss Sep 03, 2019

LinkedIn is for Leaders

Facebook is a bit too young and social for business leaders, but with 252 million people logging in each month, LinkedIn is the place to be. If you know how to use it.

In this week’s episode of the Confident Communication Podcast, how to get started on LinkedIn and how to make sure your profile is working for you. It’s a professional social platform that can help you network with others in your industry, raise your visibility, share thought leadership and even help you take the next step in your career.

Mentioned In This Episode

Blush House Media

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.

Listen + subscribe on Stitcher or Apple Podcasts.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Man Bites Dog PR: Taking Charge in the Digital Age Aug 27, 2019

Leaders want to be heard, but often leaving that message up to the news media bring stress and unease. In his new book, Gary Schneeberger hopes to reduce the acrimony toward news reporters and teach the secrets to being in control of the interview.

We talk about this and more in this week’s episode of the Confident Communications Podcast. In the digital age, the news cycle has gone from 24 hours to 24 seconds (thank you, Twitter) and it’s bound to change even more as we move forward. We no longer rely on reporters to get our message out, but rather have more tools than ever to make an impact.

Gary and I discuss how to get past news bias, why President Trump is a master communicator and why he gets to make up his own PR rules. It’s an interesting conversation and one that any leader today needs to listen in on.

Mentioned in This Episode

Bite the Dog: Build a PR Strategy to Make News That Matters

About Gary Schneeberger

Gary Schneeberger’s three decades in journalism and public relations fuel his passion for, and success in, strategic marketing and communications. As founder and president of ROAR, Schneeberger draws on his executive and executional experience in entertainment, ministry and media to help individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard.

He has advised Hollywood studios, television networks, global ministries and publishing

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Top Podcasts You Should Be Listening to Right Now Aug 20, 2019

Podcasts have become one of my favorite innovations in the 20th century. They’re easy to listen to on the go and offer both valuable information and entertainment. The downside? We have so many to choose from these days, it’s hard to know what to tune into.

As a self-professed podcast junkie, I wanted to share with you some of my own favorite podcasts right now (aside from my own, of course!). Here’s my list, by category, so you can dive in and start enjoying some of your own.

Business Podcasts

Pop Culture Podcasts

Crime Podcasts

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

How to be a More Authentic Leader Aug 13, 2019

We hear about authenticity all the time, but what does it mean and how can you use it as a leader?

Actions speak louder than words and as a leader, you have people who look to you for information and guidance. Good leaders are authentic in their communication--what they say, how they say it and what they do.

But that doesn’t mean that everyone likes them. In fact, often their authenticity repels others--and that can be a good thing when you’re trying to find the right team members or gain visibility for your business.

On this week’s episode of the Confident Communications Podcast, I’m talking about authenticity in leadership and how to use your communication style to be more authentic in everything you do. Because the more authentic you are, the more people will trust you. And that trust is what will elevate you as a leader.

Mentioned In This Episode

Real World on MTV

Time 100: The Most Influential People of 2019

Episode 2: How to Get a Handle on Filler Words in Your Vocabulary

Episode 30: How to Nail Your Next Media Interview with Brad Phillips

Quotes for Social:

Nonverbal communication speaks louder than the actual words yo

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Where are your Superfans? The easy way to find them with special guest Pat Flynn Aug 06, 2019

Communicating effectively and being authentic are two components in building not just fans (of you and your business) but superfans. And in today’s online world, securing the marketing real estate you need to attract the right people can be tricky.

This week on the Confident Communications Podcast, I'm speaking with Pat Flynn, entrepreneur and host of the Smart Passive Income Podcast. He shares how he took the experience of getting laid off from his dream job and turned it into a business, which then morphed into where he is today.

As a superfan of Pat myself, I’ll be the first to tell you that he is the real deal. I stumbled on his podcast by chance, started following him and quickly signed up for his podcast mastermind. If you want to learn the inner workers of the online entrepreneurial world, Pat’s your guy and his podcast and YouTube Channel are your guides.

In this episode, we talk about what differentiates a superfan from an average joe fan, where to focus your time and money to generate those superfans and how to encourage people who just “find” you to continue to follow you. And then, what do you do next?

Mentioned in this episode:

Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Pat Flynn
Work with Coach Azul | Azul Terronnez

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

How to Write a Digital Press Release Jul 30, 2019

Back in the day, press releases were typed up then mailed or faxed out to news organizations. Today, thankfully, we can toss the snail mail and fax machines and email them out. But because of the changes in technology, communications professionals need to change their methods if they want their news releases to get picked up by the media and published.

How do you get the attention of the media outlets? That’s exactly what I cover on today’s episode of the Confident Communications Podcast. I’m giving you tips and tricks to get noticed while also maintaining the professionalism of your organization.

As a bonus, you can also download my digital press release guide to keep handy. Grab it below.

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About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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The "When Your Back is Up Against the Wall" Response: The Friends of Jeffrey Epstein Jul 23, 2019

The revelation that disgraced financier Jeffrey Epstein was facing sex-trafficking charges in July 2019 left a wake of fear among many big wheels who considered Epstein - at one time or another - a friend. From Washington D.C. to Manhattan, to even (gulp) The Palace, people who have a history with Epstein needed to say something, and say it quickly.

A lot of well-known people connected with him have been scrambling for the appropriate response for socializing with a convicted sex offender.

This podcast is about media response and messaging. To be clear: It is NOT a how-to for messaging your way out of the revelation you have a friendship with a convicted sex offender. It’s analyzing how people in the public space messaged their way out of the disclosure they had an association with a convicted sex offender.

In other words, what messaging works when your back is up against the wall, and what messaging hurts.

Mentioned in This Episode:

“IT’S GOING TO BE STAGGERING, THE AMOUNT OF NAMES”: AS THE JEFFREY EPSTEIN CASE GROWS MORE GROTESQUE, MANHATTAN AND DC BRACE FOR IMPACT. Source: Vanity Fair, Gabriel Sherman, July 17, 2019

“Squad” photo on Instagram. Source: @ocasio2018

“Trump says he tried to stop the ‘Send her back!’ chant. Here

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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37: The JFK Jr. Plane Crash: A behind-the-scenes account from July 1999 Jul 16, 2019

In the early hours of July 17, 1999, the world watched and waited to find out the fate of America’s son, John F. Kennedy, Jr. The night before, he took off from Essex County airport in his single-engine plane carrying his wife, Carolyn Bessette Kennedy, and sister-in-law, Lauren Bessette. They were bound for Martha’s Vineyard but never arrived.

I was a reporter in Cape Cod at the time and had a front-row seat to the media coverage. I was part of the media coverage. But I was also a young and concerned citizen, hoping for the best.

On today’s special episode of the Confident Communications Podcast, I am speaking with Capt. Webster about how the events of the day unfolded and how they were reported. When you think about the technology available to us in 1999 compared to how news is gathered and reported today, there’s an interesting parallel between how the public’s role has changed over the years.

Listen in to the insights on what news coverage looked like then and now and how I found myself reporting the tragedy (undercover) from a Massachusetts Environmental Police boat out in the waters of Martha’s Vineyard.

Mentioned in This Episode

America's Reluctant Prince: The Life of John F. Kennedy Jr.

John F. Kennedy plane crash (background)

Lost in Charleston’s Waves: The Tragedy of the Sailing Vessel Morning Dew

About Captain W. Russell “Russ” Webster

Webster is an author, consultant in maritime legal matters and adjunct instructor of homeland security at the University of New Haven. His books are based on decades as a search and rescue expert following a 26-year career in the Coast Guard. He has also served as Transportation Safety Administration deputy director for all airports and

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

36: Professional Development: You Can’t Succeed Without It Jul 09, 2019

My job is professional development. I teach business leaders how to up their communication game in workshops, talks and online forums...and podcasts.

I’d like to think that I have my presentation and curriculum development skills up to par with some of the best--a requirement when you’re trying to keep high-achieving students engaged.

But I hear two things from many of my audience members: either they feel like their organization doesn’t offer much in the way of professional development for someone at their level or they just don’t have time to engage in developing their professional skills.

I don’t care if you’re an entry-level employee or running a department, interning out of college or are CEO of your organization, every person in business today needs to focus on professional development. If you don’t keep developing your skills, you’re going to get left behind. And those books on your bookshelves don’t really qualify as professional development.

How do you find the time? On-demand learning, when you learn exactly what you need, at a time that’s convenient for you. And right from the comfort of your home or office.

Mentioned In This Episode

Cutlip and Center's Effective Public Relations (11th Edition)

AP Stylebook (2019 Edition)

Crisis Communications: Master of Disaster

Dave Ramsey

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

35: How to Feel Like a Natural In Front of the Camera Jul 02, 2019

No matter your profession, you’ll have plenty of opportunities to be on camera (whether you welcome the idea or not). But like speaking in front of a crowd, not everyone is a natural at it.

You worry about looking frumpy, saying the wrong thing, sweating through your suit jacket or stuttering through your remarks. These are all common concerns, but with some practice and the tips on this episode of the Confident Communications Podcast, you’ll be a natural.

I’m sharing how to deal with on-camera distractions, feeling more comfortable, being yourself, preparedness (and the risks of being over-prepared), body language and even how to stand properly. By the end, you’ll have all the information you need to put into practice when you do find yourself on camera. Because let’s face it, you know you will!

Mentioned in This Episode:

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

34: Blaming the Millennial: Been There, Done That, Got the T-shirt Jun 25, 2019

I’ve heard a lot of disparaging remarks about Millennials during my talks and workshops, and after asking other generations their thoughts on these so-called youngsters I’ve decided it’s time to give them a break.

The thing is, most people’s perceptions of Millennials are wrong. Not only are they not the lazy, entitled narcissists I’ve heard them being called, they’re also not even in the age bracket most people assume they fall into.

It’s time to give Millennials a break and stop blaming them for what’s going on in your organization. In today’s episode of the Confident Communications Podcast, I’m sharing two recent news stories that blame people of this generation for big business blunders and why someone else should have taken responsibility.

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.

Listen + subscribe on Stitcher or Appl

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Get Found on LinkedIn--Without Getting Found Out at Work Jun 18, 2019

LinkedIn is the online version of walking into a conference or big networking event, according to this week's guest on the Confident Communications Podcast. Kristal Hicks is the founder of JOBTALK, where she helps everyone from new college graduates to those looking to transition in their careers to optimize their LinkedIn profiles for success.

With LinkedIn, professionals can connect with others in their industry and even hunt for a job--under the radar. Krystal shares how to get the attention to recruiters and how to approach them yourself. Finding talent is a tight market for recruiters, which means that it’s a great market for anyone looking for a job.

In this episode, we talk about how mid- and late-career professionals can use LinkedIn to their advantage and what words you should use on your profile to make it pop. Krystal also shares three things you can do to optimize your profile quickly. Listen in and step up your own profile today.

Mentioned in This Episode

The Gig Economy by Diane Mulcahy

"The Intern" film starring Robert De Niro, Anne Hathaway

About Krystal Hicks

Krystal founded JOBTALK in 2018 after more than 10 years of working in the employment sector. She provides recruiting insight to students, educators, businesses and professionals so they can make course corrections in their processes and make a bigger difference in their job search or situation. You can follow her on LinkedIn

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

32: How to Be a Modern-Age Leader Jun 11, 2019

Leaders must continue to work to be more relevant in modern times. As technology changes, it can become more and more difficult to stay in the know. But if you’re off the grid and not online--or struggle to keep up with new communication trends--you’re hurting your brand.

This week, I share four ways in which you can be seen, heard, and remain relevant.

Yes, social media is a big part of the puzzle, but there is also much to talk about with interpersonal communications. How you speak and connect with your team and colleagues matters.
A lot.
Just look at all the high-profile cases of people who have recently suffered a communication breakdown.

Tune in to this episode so you can feel more confident no matter where you are communicating.

Mentioned in this Episode

Listen + subscribe on Stitcher or Apple Podcasts.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

31: A Crisis Case Study: Tony Robbins Responds to a Media Attack Jun 04, 2019

It’s happened again.

A high-profile man accused of inappropriate conduct. Even those with a PR staff to help them out don’t always respond appropriately when their reputation is being attacked. That’s exactly my take on the recent man in the spotlight: Tony Robbins.

This week on the Confident Communications Podcast, I’m dissecting the accusations against Tony Robbins and his response. What did he do right? Where did he (and others) miss the mark? What happens next?

There’s a 3-step process for responding to media attacks, and an ask that the accused needs to make. Unfortunately, not everyone follows this crisis management mainstay and it’s a recipe for reputational disaster.

Listen in as I review the timeline and where the missteps happened--and where you can do better should your reputation ever be on the line.

Mentioned In This Episode

Buzzfeed Tony Robbins accusations

The Dress - Blue or Gold?

Tony Robbins response via Medium

Episode 12: The Art of Messaging a Divorce

Al Franken’s apology video

Tony Robbins thank you for your support [video]

Support from Robbins client [video]

Video footage of Robbins using racial slurs

Developing skills to become an effective communicator is key no matter what

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

30: How to Nail Your Next Media Interview with Brad Phillips May 28, 2019

The thought of a call from the media, or (yikes!) a request for an interview is the stuff of nightmares for many business owners and executives. But it’s also par for the course if you want to stay ahead of the story, put out the right message and stay transparent and relevant to your audience.

If you want to run and hide when you hear a reporter is on the line, or avoid speaking in public because it makes you uncomfortable, you need to take a step back and listen in to this episode of the Confident Communications podcast.

Media training looks very different today than it did 10 years ago, and learning how to talk to the media and the public is critical to your success. Anything you say, at any time, could be recorded and taken out of context.

This week, you’ll learn from author and trainer Brad Phillips, someone I’ve followed and learned from for years. The knowledge he has spans decades, including stints for ABC’s Nightline, CNN’s Reliable Sources and others.

Mentioned in This Episode

The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview by Brad Phillips

About Brad Phillips

Brad has trained thousands of media spokespeople and public speakers including members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos and thousands of other business- and issue-oriented presentations. His book, The Media Training Bible, has been Amazon’s top-selling title on the topic since its release in 2012. Prior to starting his businesses, Brad worked for ABC’s Nightline with Ted Koppel and CNN’s Reliable Sources, The Capital Gang and Late Edition with Wolf Blitzer. His current business is

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

How to Speak to Waitstaff May 21, 2019

How do you ask for your check at a restaurant? Are you a “Check, please!” person or someone who waits to make eye contact with their server then air-signs to let the server know what you want? Do you know which is the more appropriate thing to do?

In honor of National Waitstaff Day, this week’s episode of Confident Communications focuses on all the things your waitstaff wants you to know about dining in a restaurant--but can’t actually tell you.

Waitstaff are key personnel in my business because I travel so much. I rely on restaurant staff to feed me and to make sure I have my receipts for tax purposes. And even though I spend a lot of time in restaurants and bars for work, even I learned some things in my research for this episode.

We all want a good experience when dining out, and your waitstaff would like to have a great day at work. Be sure to listen in so you can hear some of the most annoying things restaurant patrons do and say--and what to do or say instead.

Developing skills to become an effective communicator is key no matter what stage you’re at in business. To learn more tips on how to communicate more effectively, from the comfort of your own home, you’re going to want to check out The Confident Leader Network. Launching soon, The Network includes monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century. Click here to be first to know when the program goes live so you can be heard, stay seen and maintain your relevancy.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

10 Moves to Protect your Online Reputation May 14, 2019

Back in the day, you relied on personal relationships when deciding whether to do business with someone. While that’s still the case in a lot of circles, an even more popular method is through our good friend Google.

I don’t know about you, but I often Google the name of someone who reaches out to me for business -- for a media interview or for help in their business. I want to know who I’m dealing with before I agree to do any work with or for someone. And I love that it’s so easy to find the information I’m looking for.

Does the idea of that make you cringe? Are you unsure about what information I could find about you if I Googled your name?

On this week’s episode of the Confident Communications podcast, I’m sharing 10 ways you can protect your online reputation so you can stop living in fear and start being proactive about what others can find about you online.

Each tip is simple and you can do them all in one sitting. Grab this checklist so you can repeat it every few months--something I recommend to all my clients.

Mentioned In This Episode:

LastPass Password Manager

Duck Duck Go https://duckduckgo.com/

Incognito Mode in Google

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

Yelp! I Got a Bad Review! (Now What?) May 07, 2019

As many as 90% of people check out reviews on social media and business or industry websites before buying. That means your reviews matter. But what matters even more nowadays is how you respond to reviews your customers leave online.

Unfortunately, you don’t have time to manage your reviews all day long. And you shouldn’t. What you should do, however, is make sure that you respond to every single review you receive--good or bad. In fact, it’s even more important to respond to bad reviews, publicly, as quickly as possible.

On today’s episode of the Confident Communications Podcast, I’m sharing seven tips to responding to reviews online in a way that ensures your customers are heard and their problems are fixed.

Mentioned In This Episode

My Trip Advisor review for the resort in Costa Rica
Yelp guidelines on reporting reviews https://www.yelp-support.com/article/When-should-I-report-a-review?l=en_US
Consumers Will Punish Brands that Fail to Respond on Twitter Quickly - https://www.lithium.com/company/news-room/press-releases/2013/consumers-will-punish-brands-that-fail-to-respond-on-twitter-quickly

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

26: How To Be a Great Spokesperson: With special guest, former CNN and ABC News Anchor & Correspondent Jeanne Meserve Apr 30, 2019

I spent a good part of my career working with the media in my role as a public affairs officer for the Federal Emergency Management Agency (FEMA) and my time as the head of communications for the cruise line industry outside of Washington D.C. The journalists I met had a passion for finding the story and making sure the public heard it.

One of the journalists I encountered during my career was Jeanne Meserve, an anchor and correspondent for CNN and ABC News and winner of two Emmy Awards, two CNN Peabody Awards and an Edward R. Murrow Award. In honor of World Press Freedom Day this week, I interviewed Jeanne about her experience in the field--both as a journalist and now as a moderator of high-profile town halls and forums.

Jeanne has a unique perspective of how to be a great spokesperson, and we dive into the state of the media as it is today. She also speaks about how to take the fear out of talking to the press through preparation and being proactive. Getting ahead of the story is always a better tactic than preparing a canned response.

Tune into this interview with a respected and seasoned pro.

About Jeanne Meserve
Jeanne Meserve is a moderator who brings energy and insight to every event. Her knack for asking the right question, listening and following up gives panel discussions direction, purpose and power. Her meticulous research, wide range of knowledge, and years of experience managing conversations on television have made her a go-to moderator, facilitator, emcee and host for organizations all around the world.

About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line indus

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

25: Why Major League Baseball Hits a Homerun Marketing to Fans Apr 23, 2019

Major League Baseball hits a home run when it comes to social media strategy. But you don’t have to be a multi-billion dollar enterprise to get noticed and stay relevant.

By following the winning tactics teams use to engage their fans, you’ll soon be hitting social media home runs with the big leagues. That doesn’t mean you need to be on all the social platforms; it just means that you need to find which platforms your people are on, know what’s going to stop their scroll and then give them the content they want.

On today’s episode of the Confident Communications podcast, I’m sharing five hits for how to market to your fans by using social media. And you’ll also learn how to avoid a strikeout by employees who don’t use social media properly (or in your organization’s best interest).

Mentioned in This Episode

Want to get more information about how to stop the struggle with digital, online and social platforms? Find out more about my upcoming online learning program, The Learning Lab, and get

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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24: How the Heck Do You Use a Hashtag? Apr 16, 2019

Do you know the power of a hashtag? (Do you even know what a hashtag is?)

I get asked about hashtags a lot in my business, and it’s not uncommon to feel like a #dinosaur. Heck, I question myself every time I use a hashtag--still.

There’s no shame in not knowing what a hashtag is or how to use it. There really aren’t any true tutorials on it and for us Gen-Xers and older, it’s just the pound symbol on the dial pad of the phone you grew up with.

But for those of us who use social media on a regular basis (or want to), it’s a powerful tool you can use as a business or a consumer to help save you time and get you noticed in all the right places.

On this week’s episode of the Confident Communications podcast, I’m sharing the what, why and how of hashtags so you don’t feel so in the dark. You’ll feel more confident in playing around with hashtags for business and for entertainment--there’s so much you can do with them for business or for fun.

Mentioned in This Episode

About Molly

Molly McPherson, M.S., APR

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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23: Annoying Communication Habits You Need to Stop Immediately Apr 09, 2019

You know you’ve seen and heard it: The person driving down the street texting. The mom Facetiming her teenager in the grocery store. Loudly. The video call with background noise (or underwear hanging on the treadmill in the background). The “reply all” email threads that go on...and on...and on…

Sure, you’re well aware of the annoying communication habits that others are guilty of. Do you know what you might be doing that’s annoying others?

This week on the Confident Communications podcast, I’m sharing communication habits that a lot of people make--but that they need to stop. My guess is that you’re inadvertently doing at least two of these things and don’t even know it. It’s time to be more aware so you can be a better communicator and, let’s face it, not so annoying.

Mentioned in This Episode:

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients t

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

22: How to Handle a Difficult Conversation Apr 02, 2019

Everyone has difficult moments in their lives, whether it’s a high-conflict divorce, an argument with a friend or family member or clashed personalities at work. It happens because we’re human and because we often don’t know how to react or interact during difficult times.

Instead of reacting to triggers that only make the moment more heated, this week’s guest teaches us how to pause a moment to make sure we’re reacting appropriately. Lara Currie is a speaker and trainer who teaches professionals in high-stress, high-stakes fields how to weather difficult times.

In this episode of the Confident Communications Podcast, we’ll explore how to ask yourself the right questions before responding, why we need to become less emotional, how men and women communicate differently in times of stress and why we need to retrain ourselves in basic communication techniques.

Mentioned in this episode

About Lara Currie

Lara is a podcaster, speaker and trainer and the author of Difficult Happens. With more than 27 years of experience in high conflict positions, she has a unique and intuitive understanding of why people act--and react--the way they do. She is passionate about helping people in high stakes fields communicat

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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21: A Crisis Case Study: Elizabeth Holmes in a bloody mess Mar 26, 2019

When you’re in the public eye, be ready for scrutiny. Even if you’re not in the public eye, your audience is looking for transparency both online and offline. Try to hide and you’re going to get some backlash--especially in the face of a crisis.

This week on the Confident Communications podcast, we’re ripping from the headlines two fallouts from two executives’ mistakes. One flat-out lied and bamboozled the public and investors out of millions (a billion!). The other thought that denial and hiding from bad press was the way to go.

In both instances, they were wrong. Too many business owners, leaders, entrepreneurs and C-suite executives today deny the power of social media and the digital space. They think that not answering questions might make those questions go away.

The truth is, social media is powerful and it can be both a weapon and a tool--depending on how you use it. How are you using social media? Find out what these executives did wrong.

Mentioned in This Episode

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

20: Your Name Went Viral - But Not in a Good Way. Now What? Mar 19, 2019

Your Name Went Viral - But Not in a Good Way. Now What?

Going viral isn’t always a good thing. Just ask Felicity Huffman and Lori Loughlin, who both had a rough week in court and online because of their involvement in the college cheating scandal. No one wants to go viral like that.

The thing is, in today’s digital age, you’re at risk whether you know it or not. It’s important to be prepared and to know what to look for when you're headed for digital infamy, which is exactly what I’m talking about in this week’s Confident Communications podcast.

I’ll share the two categories of viral coverage, how it impacts you on a smaller scale and how you can avoid that digital death spiral. I’ll also give you a number of examples you can use to help you identify where the person went wrong--and where it was online lookie-loos who took something and ran with it.

Whether you’re a business owner, a corporate executive or someone who is working to the top, you need to protect yourself from those negative viral spirals.

Mentioned in This Episode

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

19: 10 Hacks That Take the Suck Out of Writing Mar 12, 2019

Too many people get stressed out when it comes to writing, and it’s usually because they’ve told themselves that they’re a bad writer. But that’s not actually true. Most people know how to write. What you need to figure out is how to make writing a little less something you dread.

When I was a kid, I loved writing-- as most kids do. But it was when my paycheck started depending on my writing ability, that writing became something I dreaded. I’ve noticed that this is usually when most adults start hating writing. I think it’s because we feel our work is under a much larger microscope and that the stakes are higher.

But writing is such an important part of business, from emails to social media to proposals and reports, that it’s important to actually like it. Everyone should work to build their authority with all the written-word opportunities you have.

That’s why today’s episode is so important. Listen in to learn some hacks to make writing a little less sucky for you.

Mentioned in This Episode

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergenc

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

18: The Secret to Being a Great Speaker Mar 05, 2019

For most people, your voice is simply the tool you use to communicate. But for Gina Razón, this week’s guest on the Confident Communications podcast, the voice is much more than that. And when you don’t use your breath properly, your voice (and your credibility) can suffer.

A former opera singer and current public speaker and voice coach, Gina shares with us why the voice is a tattletale for your confidence and exactly what speakers do when they’re not as confident or as prepared as they’d like to be. And she passes along tips that any speaker, no matter what kind of room they’re in, can use to be more confident. Even if the ex-boyfriend who broke your heart 10 years ago walks into the room.

Probably most fascinating is the connection that the body--even the big toe--has with your voice and how dynamic your speech is. Gina also explores how generational inflection is a part of life today and the superpower that each gender has in their voice.

Gina firmly believes that there is one special “birthright to everyone who breathes air.” And the answer comes out loud and clear in this episode.

Mentioned in This Episode

About Gina

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

17: The Best and Worst of the 2019 Oscars Feb 26, 2019

Did you watch the 2019 Oscar telecast? I did - that's why I’m looking at how the stars’ publicists did on the most important night in Hollywood.

It was the first time in the history of the broadcast that the program went hostless. Join me and my long-term friend and fellow pop culture enthusiast Mary Mitschow as we each chose our top three hits and misses by both stars and publicists on Oscar night and riffed on our take.

We’re digging into whether the stars’ publicists did a good job of promoting their clients’ brands in a way that kept them on-brand and on message. Or did they leave something to be desired, causing more work for themselves on the back-end of the show?

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to develop the right plans and messaging for clients to protect and build their reputations. Molly founded the Communicate with Confidence Leadership Training Program and frequently speaks on crisis communications, public relations and social media.

Listen + subscribe on

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

16: How to Spot a Liar Feb 19, 2019

Let’s face it, we all lie. Many of those lies are innocent white lies with the intent of making the other person look or feel better (That jacket looks great on you!) but other lies are much more hurtful and impactful (think: the Fyre Festival).

Most people can’t spot a lie because humans are wired to believe one another. In this episode of Confident Communications, I’m sharing the common reasons we lie, which gender is more likely to lie, the lies each gender tell and which gestures can be misconstrued as lying (and which are dead giveaways for lies).

Not only that, but I’ll use a simple trick that will tell you whether you’re more prone to telling lies.

This episode is for parents, spouses, colleagues, customers, leaders--anyone who wants to become a human lie detector. I’m not going to lie...it will come in handy!

Mentioned in this episode

Fyre festival documentaries on Hulu and Netflix
1:4 people think it’s okay to lie on an insurance form
By age of 4, 90% of children will understand the concept of a lie
60% of adults can’t have a 10 min conversation without lying at least once
Men lie twice as much as women
Women more comfortable with lying than men (Neurs study?)
Liespotting: Proven Techniques to Detect Deception by Pamela Meyer
Chris Watts home search

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

15: Bully!: Presidential Communications Throughout the Ages Feb 12, 2019

More than ever, being President of the United States means you need to be at the top of your game as a communicator. And no matter what you think about current or past presidents, each one had his own challenges and triumphs when it comes to communicating with the American public.

In this non-partisan episode of the Confident Communications podcast, I’m sharing how communication by our nation’s leaders has changed over time--from the written State of the Union to fireside chats that worked for one president and flopped for another and from our pop culture president to our social media president.

Each president mentioned can teach you something about how to communicate confidently as a leader. And that might be even more so from the non-president who might be considered our nation’s biggest influencer--both of his time and today.

Mentioned in this Episode

Listen + subscribe on Apple Podcasts or wherever you listen to your podcasts.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

14: How to Talk About Racism Without Sounding Like a Racist Feb 05, 2019

The subject of race is a hot-button topic, one that many people shy away from for fear of offending someone. But in America today, it’s not going away.

Part of being an effective communicator means being able to relate to and talk to a range of people, regardless of race, creed, origin, sexual preference, age and more. That’s why I wanted to talk to Jeffrey Blount about the topic.

Jeffrey is an accomplished speaker on race and social justice and gives us deep insight into what it means to grow up black in America and why race is truly an American experience and issue.

This week’s episode of the Confident Communications podcast explores how African Americans think and talk about themselves, why white people have such a difficult time talking about race and how everyone should relate to one another better.

No matter what your race or background, this is an important episode to listen to and one that promises to give you the insight into how you can begin to talk about race in your own life.

About Jeffrey Blount

Jeffrey is an award-winning author of two novels and an Emmy award-winning television director. During a 34-year career at NBC News, Jeffrey directed a decade of Meet the Press, The Today Show, NBC Nightly News, The Chris Matthews and other major special events from the Washington, D.C. news bureau. He is an accomplished public speaker, commenting on issues of race, social justice and writing. Visit his website or follow him on Instagram, Twitter and Facebook.

Jeffrey’s newest book, The Emancipation of Evan Walls, is set to be released in Spring 2019.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

The Covington Chronicles - When an "Ecounter" Goes Viral Jan 29, 2019

When a big story hits the news, we all take notice. Many of us dissect the events strictly from a "just the facts" point of view, but plenty more tune in to watch the twists and turns, and eventually, the reputation fallout.

The latest - the story of Nick Sandmann. A Covington, Kentucky teen who was caught on video with what looked like a smirk on his face while allegedly staring down a Native American protester.

But do we really know the whole story? In this week’s episode of the Confident Communications podcast, I’m sharing the three different angles to this story, why it caused a media firestorm and the dangers of watching something like this unfold from just one point of view.

There are many factors in play and not every player reacted favorably in the public eye. But you might not expect who’s communication style was a win and who needed better public relations support.

Mentioned in This Episode:

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, publ

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

12: The Art of Messaging a Divorce: The Jeff Bezos Method Jan 22, 2019

We’re in a whole new age when it comes to making personal announcements. No matter what the announcement is, the bigger the name, the bigger the story. When Jeff and MacKenzie Bezos announced their divorce on January 9, they chose only one public communication channel - Twitter.

Twitter posts for high-profile news announcements have taken the place of the tried and true press release, and Facebook posts have taken the place of phone calls for the general public’s announcements. Both of these have their benefits, as long as it’s done right.

On this week’s episode of the Confident Communications podcast, I’m talking about the messaging behind the Bezos announcement, including how the announcement was shared and some of the key phrases and words used in the announcement. I also share how you can use The Bezos Method to craft your own announcement if you have a big event or life change to share with others.

Mentioned in this Episode:

Jeff Bezos’s tweet about his divorce
How We Apologize by Lindsey Weber (Published in New York Times on Jan. 12, 2019)
Lady Gaga’s apology to her followers

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

11: How Not to Be a Bridezilla Jan 15, 2019

December is one of the most popular times of the year to get engaged, which means that many brides (and their mothers) are planning weddings! There are so many communication dynamics that go into wedding planning--from announcing the big day to booking vendors to managing family relationships and opinions.

In this episode, we’re tackling all of these issues, as well as how vendors can help brides feel a little less overwhelmed during this busy time of their lives. Wedding planning requires two-way communication and understanding and we talk about how all parties involved can help--or hinder--the process.

Mentioned in this episode

About Lena Hartford

Lena is a hair stylist with 20 years of experience, working with brides to create beautiful, unique and long-lasting wedding hairstyles. Visit her website or follow her on Instagram.

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

10: A Golden Globes Recap: Who was on message and who missed the mark Jan 08, 2019

In this non-traditional Golden Globes recap, I’m looking at how the stars’ publicists did on one of the most important nights in Hollywood.

More than 18 million people tuned in to the 2019 Golden Globes on Sunday night and I was among them, as usual. As a Gen-Xer, I’m a pop culture fan and usually tune into the awards shows for both the entertainment value and to theorize about publicists’ angles.

The show did not disappoint, as I discuss with my long-term friend and fellow pop culture enthusiast Mary Mitschow. We each chose our top three hits and misses by both stars and publicists and riffed on our take.

We’re digging into whether the stars’ publicists did a good job of promoting their clients’ brands in a way that kept them on-brand and on message. Or did they leave something to be desired, causing more work for themselves on the back-end of the show?

Mentioned in this Episode:

Tune in now and let me know your thoughts on the awards ceremony. Are these stars (and, better yet, thei

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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09: How to Write a Hollywood Ending with your Internal Communications Jan 01, 2019

Every business needs a foundation to communicate with its employees, which is why I brought Victoria Dew of Dewpoint Communications to talk about this critical piece of the communication puzzle.

Victoria’s unique perspective as a former entertainment industry professional and in-house communication professional both in the U.S. and overseas helps to bring a new voice to the creativity and transparency that goes into communicating with employees.

In this episode, we talk human-centric business, changes in work culture over the last 30 years, why a bigger budget doesn’t always mean better results and how internal communications changes in times of crisis.

As it becomes increasingly difficult to recruit and retain great employees, perfecting internal communications is vital. Listen in now and learn how you can do more with what you have to move the needle in your business.

Mentioned in this Episode:

How to Get a Handle on Filler Words in Your Vocabulary

About Victoria

As a consultant, coach and in-house practitioner, both in the US and overseas, Victoria has worked in more than a dozen industries and verticals, and with diverse businesses, ranging from solopreneurs to some of the world’s largest technology companies.

Victoria holds a BA from Skidmore College, an MA from King’s College London, a PG Dip in Communications Management from Massey University and a Cert MS in Business Administration from Victoria University of Wellington. Victoria has earned the Strategic Communication Management Professional (SCMP) designation, and is also a certified business coach.

Victoria also serves as 2018-19 Vice Chair of the International Association of Business Communicators' (IABC) International Executive Board.

Want more information on Victoria and receive her guide to

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

08: Top Communication Fails that Made Headlines in 2018 Dec 25, 2018

Communication fails are a starting point in talking about the importance of having a sound communication skill set. And there were a lot of them in 2018.

It helps to know what mistakes look like so you can avoid them, and even learn how to come back from them effectively. Last week, I talked about the top communications wins in 2018; in this week’s episode of the Confident Communications Podcast, we’re looking at the flubs.

From mistweets to apologies gone wrong, from insensitivity to public safety scares, we have quite a list. And there’s a lesson in each of these 10 mistakes that you can learn from, whether you’re a corporate executive, a business owner, a public figure or just someone who wants to be deliberate in the way you present yourself.

People pay attention and people are quick to point out when you make mistakes in your communications and PR. When you make mistakes, people lose faith in you and your organization. Take the time to learn how to win in communications in 2019.

*SPOILER ALERT*

.

Mentioned in this Episode:

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

07: Top Communication Wins that Made the Headlines in 2018 Dec 18, 2018

With the year coming to an end, this week's episode delves into ten communication wins of the year by the people, politicians, brands, and beer drinkers who made headlines and then made hay from an earlier challenge they faced at some point in 2018.

The stories on the list range from publicity stunts to political maneuvers that captured the public's attention over the past year. From #10 to #1, you will hear what made the story memorable and what was the communication strategy behind it landing it on the list.
This episode is the first in a two-part series of Top Communications for 2018. Next week I'll explore the top communication fails of the year.

Want to make sure you are prepared to have only communication wins in 2019? Sign up for my free download, "The Top 5 Rookie Mistakes Seasoned Business Leaders Make."

Mentioned in this Episode:

"KFC apologises for chicken shortage with witty 'FCK, we're sorry' advert"
(Evening Standard, February 23, 2018)
Kavanaugh Hearing Cold Open - SNL
(Published on Sep 29, 2018)
Kavanaugh, Klobuchar tangle over drinking habits during Senate testimony
(Published on Sep 27, 2018)

Are you subscribed to my podcast yet? If not, I encourage you to do so today. Let's make 2019 the year for communicating your confident self.

Now, if you’re in the mood for sharing, I would be grateful if you left me a review on Apple Podcasts. These reviews help other people find my podcast, and then that means we'll all be a bunch of confident speakers in 2019. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Thank you!

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

06: The State Funeral of President George H.W. Bush Dec 11, 2018

As the country mourned the passing of President George Herbert Walker Bush, former presidents, congressional leaders and figures from across the political spectrum gathered for his funeral at Washington National Cathedral.

While millions of people watched the service to honor Bush as a member of Congress, an ambassador to the United Nations, the director of the CIA, and the vice president and president of the United States, they were also watching the dynamics of the current and former presidents and their wives situated in the front pew.

Did Hillary Clinton snub President Trump? Or was it the other way around? Did the Clintons ignore the former President Jimmy Carter and his wife, Rosalynn? Or was that fake news?

In this episode, I respectfully analyze the body language and social cues happening in that front pew as they attended the state funeral. I also take a moment to appreciate the fitting tributes paid to our 41st president by his son and the agency that served him.

Mentioned in this Episode:

George W. Bush cries delivering the eulogy for his father, George H. W. Bush (Full Eulogy)

George W. Bush Ground Zero Bullhorn Speech 9-14-01
(Source: 911archives.webs.com)

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

05: Just Listen! The Secret to Getting Through to Just About Anyone Dec 04, 2018

“Most people do not listen with the intent to understand; they listen with the intent to reply.”
- Stephen R. Covey.

Are you really listening? One of the most valuable tools for communication is the ability to listen and understand what someone is saying and feeling. Whether we are solving issues at home or tackling tasks in the workplace, effectively listening can help us reach our goals sooner.

In this episode, I explore some great tips for improving your listening skills, as well as some personal ways these very tips have helped me.

In this episode, you’ll learn:

How to connect by showing genuine interest.
How to ‘rewire’ yourself to listen and suppress your predispositions.
How to achieve better results with targeted responses.

Mentioned in this Episode:

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

04: How to Be a Great Conversationalist Nov 27, 2018

With our daily communications frequently moving to the online world, we have forgotten some of the nuances of face to face interaction. Improving our conversation skills, both as a speaker and a listener, allows us to sharpen our message and get a better understanding from those we communicate with.

This episode features a recent NY Times article about NPR's Terry Gross and the art of a good conversation.

In this episode, you’ll learn:

The only icebreaker you'll ever need.
How to prepare for a great conversation.
When to pivot, when to dodge and when to push back.

Mentioned in this Episode:

Terry Gross on The Tonight Show with Jimmy Fallon

Kerr, Jolie “How to Talk to People, According to Terry Gross. The NPR host offers eight spicy tips for having better conversations.” New York Times, November 18, 2018. Print.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

03: Interview Secrets from the Other Side of the Desk. Lessons from Harvard Business School H.R. Nov 19, 2018

Interviews don’t have to be stressful.

Chances are you’ve been in many job interviews over the course of your career, and maybe even interviewed some candidates for your organization. Ellen Mahoney, chief human resources officer of Harvard Business School, has more than 30 years of experience interviewing applicants from a wide background, and she’s seen it all.

Ellen dives into interview secrets from the interviewer’s perspective so you can nail your next interview--whether you’re looking for a corporate job, trying to land a freelance gig or even interviewing candidates for an opening you have. This episode runs the gamut.

In this episode, you’ll learn:

How the interview process has changed over the last century (or has it?)
How to explain gaps in your employment history
Whether to divulge you lack technology skills
How to answer questions about being let go
What your appearance has to do with your competency
What you need to do to walk away knowing you’ve aced the interview

Mentioned in this episode:

The Confidence Gap

About Ellen

Ellen is the chief human resources officer of Harvard Business School and the executive director of HBS Initiatives. She is responsible for managing HBS’s human resources functions for the more than 1200 administrative staff who support the school’s mission.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

02: Um...So, Let's Discuss Filler Words Nov 12, 2018

If you want to project confidence and competence, you need to eliminate filler words from your vocabulary.

Filler words. They’re a pesky tic that everyone uses. But if overused, filler words can undermine the potential for your success. We use them to take up space in a conversation, give us time to think up a response or simply because it’s a habit we’re not even aware of.

In this episode, I’m sharing the different types of filler words and how you can (and should) eliminate them from your vocabulary. It’s become an epidemic and the types of filler words you use can be a dead giveaway for your age and your confidence.

In this episode, you’ll learn:

My own least favorite filler word(s) and how it’s changed over time
The four types of filler words
The one filler that all women seem to use and why we need to stop
Tools you can use to get rid of the filler words
The connection between filler words are similar to a profanity

Mentioned in this Episode:

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.

Listen + subscribe on

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

01: Your Guide to Communication "Tells" Nov 12, 2018

No matter your age or professional level, you need a guide to communication so you can be seen, heard and relevant. Today’s episode gives you the “tells.”

Do you know that you can tell how old someone is just by how they communicate? It’s true, and many marketers and other professionals are savvy at using this information to determine whether you’re a good fit for a product or even a job.

In this first episode of the podcast, I’m sharing my background in communication and how I used my status as a Gen-Xer and communications professional to understand both sides of the technology spectrum. And I’m also sharing my faux pas in my very first email address as a non-digital native. Here’s a hint: My maiden name is Baker. Molly Baker. (If this doesn’t resonate with you, I can tell you’re likely a Baby Boomer.)

In this episode, you’ll learn:

The 3 “tells” in your communication style
How you can tell the age of others simply by how they communicate
The one question I ask every audience, so I can adjust my messaging accordingly
What the fastest growing language of our time is
The magic number for social media platforms in your organization

And most importantly, you’ll learn why this all matters. Because it does matter if you want to be a good communicator and remain relevant online and offline.

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, p

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly: