The Pernod Ricard Connect Podcast

Jameson’s Legendary Tales Campaign (EP.41) Sep 28, 2020

Monica Lafuente joins Tavarus Hogans on the Pernod Ricard Connect Podcast to discuss Jameson’s Legendary Tales Campaign and all the momentum surrounding it. Here Monica highlights:

The New Jameson Ads Airing
Jameson’s Growth
Campaign Overview
Support tools

The podcast ends with Legendary Tales from Tavarus and Monica. Sit back and enjoy, Sláinte!

PRUSA Legal (EP.40) Jul 30, 2020

Attorney Juliana Bleiberg and Director Max Moody from our Legal and Government Affairs teams joined host Tavarus Hogans on the Pernod Ricard connect podcast to have a proactive conversation around the changing times.

Things you will hear in this episode:

Hand Sanitizer
Cocktails-To-Go
3rd Party Delivery Services
QR Codes
E-Commerce and more.

Tune in for these things plus a current state and projected outlook for the industry.

The Glenlivet Caribbean Reserve (EP:39) Jun 12, 2020

Take a vacation from the norm and join Whiskey Convivialist Dom Venegas on the PR Connect Podcast, with host Tavarus Hogans. Dom gives us a taste of the tropics as he introduces The Bold Glenlivet Caribbean Reserve. He explains

Why this unexpected bold and tropical twist
The process in producing TGL Caribbean Reserve
Taste profile and drink strategy
Target demo and social media handles

Break tradition this summer with a little sweet sunshine mixed with a lot of smooth single malt and enjoy the NEW Glenlivet Caribbean Reserve whisky.

Italicus Apertivo (EP.38) May 22, 2020

Giuseppa Gallo, CEO and Founder of Italicus sits with Tavarus Hogans on The Pernod Ricard Connect Podcast to discuss the new partnership.

They explore:

Why Italicus is The Most Valuable Premium Aperitivo from Italy
Inspiration
Award Winning Early Success
How Italicus Will Continue to Win

Retail Chains/Off-Premise Business Update (EP.37) Apr 22, 2020

JR Allen, VP of National Accounts American Liberty Division joins the Pernod Ricard Connect Podcast to discuss the current state of our chain business.

JR and Tavarus Hogans discuss:

Overall Performance
Key Trends
Insights & Opportunities
The Lasting Impact of Current Times

Aberlour (EP.36) Mar 26, 2020

Andrew Weir, brand leader of Aberlour takes us on a journey of this award winning brand. He and Tavarus Hogans discuss:

Brand CEP: Louder than words

Top facts:

• Double Cask, double depth

• James Fleming founder story

Recent brand news:

• Launch of A’bunadh Alba and Top 5 award

• Pack restage

Social calls to action

• Follow @ Aberlour_US

• Get your whisky portrait customized coaster at AberlourLouderThanWords.com

Any social handles/hashtags to follow

• #Aberlour

• #LouderThanWords

• @Aberlour_US

Lillet (EP.35) Mar 26, 2020

Jennifer Gerrie, brand leader Lillet sits down with Tavarus Hogans to discuss recent new.
** A French wine-based aperitif, Lillet brings a fruity smoothness to every occasion
** For more than a century, Lillet has been introducing consumers to the apéritif – a refreshing, light drink that’s perfect any time of
day. The Lillet Spritz continues this tradition.

High End Irish Whiskey (EP.34) Mar 16, 2020

Saragh Killeen Brand Manager of High End Irish Whiskey, gives us background and history on our beloved HEI portfolio. We discuss:
Redbreast Family History and The Redbreast Range
Spot Irish Whiskey and Interesting Stories Behind These Marques
Midleton Family and Brands
Hear about new and exciting things to come in relation to all 3 brands.

Martell Cognac (EP.33) Feb 28, 2020

Michael Penn, Brand Activation Mgr of Power brands gives us 6 Reasons to believe in Martell. We also discuss:
Awareness
Basketball Viewing Program
Quavo Partnership
Small Size Opportunity
Culture
Find out what it means to “Put the brown down and drink Blue!"

Digital Transformation & Advocacy (EP.32) Feb 28, 2020

Corey Laney and David Lewis unpack the importance of why digital matters in the spirits industry and how we as both supplier and distributor can collaborate with digital advocacy. With the New Jr. Digital Advocacy program embraced by both supplier and distributor we now have local advocates who also champion the importance of why digital matters at the local level, truly being a digital resource to our valued customers, the retailers.

Digital Challenge Winner (EP.31) Feb 28, 2020

Fernando Salazar and Rachel Stowell dive into the behaviors that drove success during the Digital Challenge. Here they discuss:
Assets
Programming
Social
Winning

Jefferson's Bourbon (EP.30) Jan 30, 2020

Trey Zoeller - 8th Generation Master Blender and Founder of Jefferson’s Bourbon
Four brand facts/bullets:

Jefferson’s pushes the boundaries of the definition of bourbon without bastardizing it, while always tipping our hat to tradition.
Of the 19 Jefferson’s expressions, 17 do something more that what most distillers do, which is distill, age, cut to proof and bottle. We put more time, money and effort to massage the juice to taste what we are trying to achieve.
We do most of our innovations with collaborators. i.e. Chris Fischer -Ocean. Cyril Chappellet-Pritchard Hill. Chef Ed Lee- Chef’s Collaboration.
Transform corn get bourbon, transform bourbon get Jefferson’s.

Social handles:

Kenwood (EP.29) Jan 30, 2020

Danielle Beale - Sr. Brand Manager Kenwood

Key brand facts/topline bullets:

Kenwood Vineyards was established in the 1970s in the heart of Sonoma. On the property is a historic cellar (“the barn”) dating back to 1906 which is where we conduct our tastings to this day
Sonoma’s wild nature surrounds Kenwood with its unique geography and diverse microclimates. The Kenwood founders were fascinated by the untamed region and believed its wild lands had great potential to create premium wines
Kenwood has just launched new packaging that has been well received by both trade and consumers under the “Kenwood Discoveries” range
Kenwood’s Six Ridges range is crafted sustainably to reflect the wild of Sonoma and has received over ten 90pt + ratings

Social:

Follow us on Facebook and Instagram @kenwoodvineyards

G.H. Mumm (EP.28) Dec 18, 2019

Finian Sedgwick, Brand Manager - G.H. Mumm, joins Tavarus to tell you 4 key things to know about G.H. Mumm.

About The Episode:

G.H.Mumm is the fastest growing Super-Premium Champagne in the U.S. and is way outperforming the overall category
G.H.Mumm has a game-changing bottle design with the iconic, indented red sash and the striking label-less bottle
G.H.Mumm Grand Cordon is rated at 90 points by Wine Spectator while our Grand Cordon Rosé is rated at 91 points
Our legendary liquid has been around since 1827 and we celebrate champagne’s boldest grape: Pinot Noir

Follow Us:

@ghmumm_us

#champagnedifferently

Sip With Us:

Shop G.H. Mumm and our brand new drinking vessel, The Cloupe, here!

Tequila Avión (EP.27) Dec 11, 2019

Megan Stroud, Director - Avión and Altos Tequilas, Martell Cognac, and Culture Marketing System, joins Tavarus to tell you 4 key things to know about Tequila Avión.

About The Episode:

Avión means airplane in Spanish, and this meaning ties closely with our new consumer platform which is all about collecting global experiences and having a borderless mindset for a more vibrant life
Avión has partnered with A-list celebrity and recording artist, 21 Savage, to help bring this campaign to life
Avión is made from agave grown at the highest elevations, which gives it its unique flavor profile across the range of products we offer which are: Silver, Reposado, Añejo, and Reserva 44
Avión Reserva 44 is a rare Extra Añejo tequila and it has developed a cult following, becoming the drink of choice for many celebrities and influencers. Consumers love it too; Reserva 44 recently won Platinum Best in Class at the 2019 SIP Awards

Follow Us:

@tequilaavion

#DepartElevateArrive

Sip With Us:

Some of our favorite cocktails can be found here

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New Business Development Team (EP.26) Nov 27, 2019

Kate Zaman, Director - New Business Development, joins Tavarus to tell you 4 key things to know about the team + Pernod Ricard’s Gift Guide!
About the Episode:

The NBD Team focuses on creating symbiotic partnerships with Corporate clients who do not have liquor licenses and do not resell our products
The NBD Team has been around for 3 years and has 3 key members: Kate Zaman, Kyela Faett, and Claudia Leee
The NBD Team created and released the Pernod Ricard Corporate Gift Guide which offers something in every price point from $20-$100,000.
The NBD Team has had tremendous success with an expansive sponsorship at New York Fashion Week + an impressive client roster including luxury fashion and jewlery brands, Real Estate agents, and tech companies

Shop The Gift Guide: Show Now!

Rabbit Hole (EP.25) Oct 30, 2019

Kaveh Zamanian, Founder & Whiskey Maker, Rabbit Hole Distillery joins Tavarus to tell you 4 key things to know about the brand.
About The Episode:

When Kaveh created Rabbit Hole, he set out to build a brand that would serve as the new voice in American Whiskey.
All of Rabbit Hole’s recipes were created by Kaveh himself.
Rabbit Hole is guided by these principles: Transparency, Innovation and Authenticity.
Rabbit Hole’s Distillery is an architectural icon of the Kentucky Bourbon Trail where the entire process of whiskey making is on full display.

Follow Us:

@rabbithole
#theresnogoingback

Chivas Regal (EP.24) Oct 16, 2019

Brand Director of Chivas Regal, Mwanza Lumumba, joins Tavarus to tell you 4 key things to know about the brand:

About The Episode:

Chivas Regal’s performance to date
Celebrating the launch of new Chivas 13 Y.O. and what sparked the idea
The partnership between Chivas Regal and Manchester United
How Chivas is bringing this new launch to life in both Win & Fight Markets

Follow Us On Social:

@Chivas_RegalUS
#ShareYourChivas

Absolut Elyx (EP.23) Sep 25, 2019

FY20 is the year of new for Absolut Elyx – new pack, new platform & claim, new market focus, new campaign, new price point, new programming
Elyx has sharpened who they’re for with a laser focused target audience
Elyx’s new claim and campaign is “Handmade for Real” which boldly showcases the brand’s superior, handmade credentials
Elyx is rolling out more consumer & shopper relevant programming

Sip With Us:

The Elyx Martini

5 parts Absolut Elyx
1 part Lillet Blanc Aperitif
Vessel: Elyx Copper Coupe
Garnish: Lemon Zest
Combine all ingredients in a mixing glass and stir over cubed ice. Strain into a chilled cocktail coupe and garnish.

Follow Us On Social:

@absolutelyx

#CopperMakesItBetter

Prestige Portfolio (EP.22) Sep 18, 2019

Manager - Prestige Sales, Lisa Marino, joins Tavarus to tell you 4 key things to know about the Pernod Ricard USA’s Prestige Portfolio:

The Prestige Division is PRUSA’s route-to-market luxury selling arm.
There are 9 key SKU’s within the Prestige stable of brands.
The team is focused on high-energy and low-energy accounts as well as brands.
The main goal for the team is to capitalize on all portfolio opportunities across spirits, wine and champagne.

Follow Us On Social:

@pernodricardusa

Perrier-Jouët (EP.21) Aug 21, 2019

About the Episode:
Senior Brand Manager of Perrier-Jouët, Kerry Fazal, joins Tavarus to tell you 4 key things to know about the brand:

The house was started by Pierre-Nicolas Perrier & Rose-Adélaide Jouët who shared a love of nature & art
Perrier-Jouet is renowned for its floral and intricate champagnes
Just launching Non-Vintage Blanc de Blancs into market
The brand will soon be welcoming their first female Cellar Master

Follow Us On Social:
• @perrierjouet

Sustainability & Responsibility at PRUSA (EP.20) Aug 07, 2019

About the Episode:
PRUSA’s Director of Sustainability & Responsibility, John Tran, gives us a glimpse into a day in his life. In this episode, John talks through 4 key things.

Insight into John’s role which is split into 3 parts: Sustainability, Responsibility, and Better Balance
What S&R means to PRUSA as an organization including our new strategy and our ambitious targets for 2030
Pernod Ricard’s purpose driven brands & an overview on our annual volunteer day, Responsib’ALL Day
A brief day in the life

Follow Us On Social:

• @PernodRicardUSA

John’s Favorite Cocktail:
The Midleton Mule

• 1.5 parts Jameson
• 0.25 part Lime Juice
• 0.25 part Ginger Syrup
• 3.25 parts Ginger beer
• Wedge of lime

Fill a shaker with ice. Add Jameson Irish Whiskey. Add lime juice. Add ginger syrup. Shake and strain into a copper mule mug. Add ice and fill up with ginger beer. Add a flourish of green with a lime wedge.
Cheers!

Smooth Ambler (EP.19) Jul 24, 2019

Gerry Graham, Brand Lead of Smooth Ambler Spirits and John Foster, Head of Marketing & Sales for Smooth Ambler Spirits talk all about Smooth Ambler in our latest episode.

Award Winning Craft Whiskey Distillery out of West Virginia – the history, what we produce, what we mean to the area, and how this has grown since our partnership with PRUSA
Smooth Ambler’s wide range of products: Contradiction Bourbon, Big Level, and Old Scout
The Whiskey Wagon: a mobile tasting experience designed to replicate our distillery tasting room in West Virginia
Dear John’s - a new podcast & YouTube program by John Foster and John Little

Follow Us On Social:
@SmoothAmbler
#SomePlaceGood #AmbleOn
#SmoothAmbler #OldScout #DearJohns #Whiskeyshared

Sip With Us:
The Bourbon Smash

2 oz Smooth Ambler Contradiction
1 oz Simple Syrup (1 part Water to 1 part Sugar)
1 oz Fresh Lemon Juice
2 Dashes Orange Bitters
6 Mint Leaves

How To Make:
Combine all of the ingredients in a Boston Shaker filled with Ice. Shake then Double strain into a Collins glass filled with cracked ice. Garnish with a sprig of mint. (helpful hint: roll the mint in your hand before putting it in the shaker. This will release the oils.)

This is one of the most classic of the classic cocktails dating back to the 1880’s. In our book, it is the perfect cocktail. It is a refreshing, herbaceous, boozy, and appropriate for any occasion and time of the year.

Malibu Rum (EP.18) Jul 10, 2019

About the Episode:
Troy Gorczyca - Brand Director, Malibu, Smithworks, & Kahlua, talks all about Malibu Rum in our latest episode.

Malibu is a healthy brand with a strong consumer pull and continues to shine in a declining category
Malibu has introduced a refreshing new look to its portfolio taking ownership of summer across all channels with an updated logo, bottle, and shippers, strengthening our association with Summer and recruiting consumers at the L3F
With daytime drinking in growth, Malibu’s classic cocktails are being resurrected with a modern twist to cater to daytime occasions
Malibu has a fun & exciting summer plan with the 2nd annual Malibu Games and fun & inspiring experiences across the country at music festivals with the revamped Malibu Beach House and Beach Bar

Follow Us On Social:

@MalibuRumUS
#MalibuRum
Be sure to watch the Malibu Games across our social channels and on our website throughout the summer

Sip With Us:
Malibu Lime Spritz

1 part Malibu Lime
4 parts Sparkling wine
1 part Soda water
Pour all ingredients into an ice filled wine glass.
Top off with a slice of lime and mint leaves.

Malfy Gin (EP.17) Jun 19, 2019

Elwyn Gladstone, Founder & CEO of Malfy Gin, talks all about Malfy in our latest episode.

Malfy’s heritage on the Amalfi Coast of Italy
Malfy’s ingredients highlight its Italian Roots with 4 different variants in the range
Malfy is distilled by the Vergnano Family at Torino Distillati just outside of Turin
The highly approachable flavor profile - with juniper and lots of citrus on the nose and taste - appeals to both gin drinkers who are looking for a refreshing alternative - and to gin “doubters”

Follow Us On Social:

Facebook: MalfyGin
Instagram: @MalfyGin
hashtag MalfyMoment

Sip With Us:

Check out MalfyGin.com to check out some of our favorite cocktail recipes!

Altos Tequila (EP.16) Jun 05, 2019

Lindsey Ebeling, Brand Director - Altos, talks all about Altos Tequila in our latest episode.

Altos Tequila is on fire - one of Impact’s hot brands for 2018, growing double digits for the past 5 years and outpacing the market by 2.5x, just awarded in the Drinks International 2019 annual report as the #1 Tequila for margaritas as voted by bartenders
Altos has a unique brand origin story stemming from its bartender roots
The Tahona Difference is the process that makes Altos stand out from the competition
Altos has a strong commitment to help the environment and support the local people of their community of Arandas

Follow Us On Social:

Facebook: AltosTequilaUSA
Twitter: @AltosTequila
Instagram: @AltosTequila

Sip With Us:

Altos Crafted Paloma

2 parts Altos Plata
2 parts Fresh Pink Grapefruit Juice
1 part Lemon Juice
1/2 part Agave Syrup
Pinch of salt

Frost the glass rim with salt and crushed pink peppercorns, pour all the ingredients except the grapefruit juice into the glass, mix using the ALTOS molinillo to dissolve the agave syrup, fill the glass with ice and finish with the pink grapefruit juice.
Garnish with half slice of pink grapefruit.

Campo Viejo (EP.15) May 22, 2019

About the Episode:

Wesley Boas, Brand Director - Still Wines, talks all about Campo Viejo in our latest episode.

Campo Viejo is a 2018 Impact Hot Brand
May is a must-win month for Campo Viejo - new brunch program & Governor’s Ball sponsor
Campo Viejo is a broad, appealing brand that over-indexes with Millennials
Campo Viejo has a unique and pioneering all-female winemaking team

Follow Us On Social:

Instagram & Twitter: @campoviejousa
Use the #liveuncorked

Sip With Us:

Campo Viejo Cava - perfect for your upcoming weekend brunch plans!

Del Maguey (EP.14) May 08, 2019

Steve Olson, AKA Maguey Geek & Global Mezcal Advocate, talks all about Del Maguey Single Village Mezcal in our latest episode.

Del Maguey is the pioneer of the artisanal mezcal space.
Del Maguey is not Mezcal but Single Village Mezcal: through deep cultural relationships with indigenous producers in Oaxaca and Puebla, Mexico, Del Maguey protects and preserves the ancient production processes that have been passed down generationally for hundreds of years.
Every product in our collection is made by individual family palenqueros (producers) in traditional villages, where they create their liquid art as they always have with their traditional, handmade processes.
These traditional methods combined with the diverse micro-climates and terroir of Mexico give each expression of Del Maguey a unique, complex character that celebrates the art of the family producer.

Follow Us On Social:
Hashtag - MyCopita

ABSOLUT - PEFV & Juice (EP.13) Apr 24, 2019

Isadora Bailly, Senior Brand Manager - ABSOLUT, gives us the details on the 4 key things to know about ABSOLUT’s new campaign: Planet Earth’s Favorite vodka:

ABSOLUT has always cared about the planet and the lives of people who live in it: one of the most energy-efficient distilleries in the world, ABSOLUT recycles all they can from the production process, and all the glass bottles are sourced from Sweden and are made from 40% recycled glass.
Millennials are looking for real and authentic brands and brands that care because they care as guardians of the future.
PEFV is more than just a new campaign, it is a celebration of what ABSOLUT is really about and a big commitment to continue to improve our product, the planet, and the lives of people in it.
ABSOLUT Juice: the newest innovation for 2019.

Follow Us On Social:

Instagram & Twitter: @absolutvodka_US
#AbsolutPlanet
https://www.absolut.com/us/absolutplanet/

Join the movement!

Chivas Regal (EP.12) Apr 10, 2019

Alex Thaler, Brand Ambassador for Chivas Regal, joins Tavarus to tell you 4 key facts about Chivas Regal:

Chivas Regal has been around for 200 years & is known as one of the world’s best luxury blended scotch whiskeys
The connotations of Chivas Regal being a blended malt
The various expressions and ranges of Chivas Regal
The 3 expressions of Royal Salute

Follow Us:

@ChivasRegal _US
@ChivasRegal
@TheScotchGentleman
#ChivasRegal
#ShareYourChivas

Sip With Us:

Chivas Penicillin

2 oz. Chivas Regal Whisky
¾ oz. fresh lemon juice
¾ oz. honey syrup
¼ oz. smoky Islay single-malt Scotch whiskey
2-3 quarter-size slices fresh ginger
Tools: muddler, shaker, strainer, fine strainer
Glass: rocks
Garnish: candied ginger

Muddle fresh ginger in a shaker and add the remaining ingredients, except for the Islay whiskey. Fill the shaker with ice and shake to chill; double-strain into an ice-filled rocks glass. Float the whiskey on top and garnish.)

BarSmarts (EP.11) Mar 27, 2019

Kevin Denton, Head of Mixology & Education, joins Tavarus to give you a rundown on the BarSmarts program:

BarSmarts has been running for 10 years & is constantly growing to become more inclusive and agile for bartenders BarSmarts is the Led
Zeppelin of bartending & uses the best talent in the industry
BarSmarts offers many different programs including Barstarts and
Barprep Ways to get involved in BarSmarts

Follow Us On Social:

Instagram: Pernod Ricard USA & BarSmarts
Website: BarSmarts

Sip With Us:

Kevin’s Favorite Cocktail: 50/50 Plymouth Martini with a lemon twist.

1.5oz Plymouth
1.5oz dry vermouth
Glass: cocktail
Method: stirred with ice until very cold
Garnish: lemon twist

Jameson (EP.10) Mar 13, 2019

Jessica Hochberg and Cheryl Cavanaugh, Senior Brand Managers of Jameson, join Tavarus to tell you the 4 key facts you need to know about Jameson:

Jameson’s growth over the last few decades: selling +3M cases
Jameson’s Consumer Engagement Platform: Love Thy Neighborhood
St. Patrick’s Day activations: how you can get involved & show support
Meet Jameson Family Members: Caskmates & Black Barrel

Follow Us On Social:

Instagram: Jameson_US
Facebook: Jameson Irish Whiskey
#LoveThyBar
#LoveThyNeighborhood

Sip With Us: Jameson Ginger & Lime

Fill highball glass with ice
Pour 2 parts Jameson Irish Whiskey over ice
Top up with ginger ale
Stir briefly to mix
Take a large wedge of lime, give it a squeeze and drop it into the glass

High End Irish Whiskey (EP.09) Feb 27, 2019

Sinead Gilbert, Senior Brand Manager of High End Irish Whiskey and Ken Reilly, Powers Brand Lead, join Tavarus to tell you the key facts you need to know about our High End Irish Whiskey portfolio:

Powers Irish Whiskey

POWERS is one of the most consumed Irish Whiskeys in Ireland, about 5x the consumption in the US.
The POWER family first started distilling POWERS whiskey in Dublin in 1791, when Mr. Washington was President Washington.
POWERS Whiskey is proudly Pot Still in style. Putting that in context, Pot still is to Ireland as Bourbon is to the US.
POWERS John’s Lane was recently recognized as one of the best Irish Whiskeys on the market, named Irish Whiskey of the Year at both the SF and NYC Spirits competitions.

Redbreast

Redbreast is the world’s most awarded Single pot Still whiskey
Redbreast is the quintessential single pot still Irish whiskey, dating back to the 1800s, it is the only whiskey that has stayed true to the pure pot still style since then -showing its resilience to change

Green Spot

10 Year Old. The Green Spot name was derived from the Mitchell’s practice of marking their maturing casks of whiskey with a mark or daub of colored paint to determine the age potential of the whiskey

Yellow Spot

12 Year Old

Red Spot

Launching in March:15-year-old single pot still whiskey matured in bourbon, sherry and marsala fortified wine casks.

Midleton

Midleton Very Rare is positioning as THE luxury Irish Whiskey and the pinnacle of Irish Whiskey.
Midleton Very Rare has recently received a pack upgrade which consumers will see rolling out across the range over the coming 12 months. The range includes Midleton Very Rare Vintage Release, which is a blend of aged whiskeys released annually. Both Midleton Very Rare Barry Crockett Legacy and Midleton Very Rare Dair Ghaelach are single pot still whiskeys, Dair Ghaelach having a very unique cask finish using Virgin Irish Oak.

Monkey 47 Gin (EP.08 Feb 13, 2019

Jennifer Schwartz, Monkey 47 Brand Lead, joins Tavarus to tell you the 4 key facts you need to know about Monkey 47 Gin:

Distilled in Germany’s Black Forest and founded by Alexander Stein
Monkey 47 is made with 47 botanicals
Monkey 47 has a huge cult following with bartenders and consumers
Robert Parker, of the Wine Advocate, has said that if there was ever a gin to be awarded 100 points, it’s Monkey 47

Follow Us On Social:

#Monkey47

Sip With Us:

Monkey Tonic

2 oz of Monkey 47 Gin
Fill with Premium Tonic
Add a squeeze of lemon and a grapefruit twist

ABSOLUT Vodka (EP.06) Jan 16, 2019

Regan Clarke, Brand Director of ABSOLUT, gives us the details on the 4 key things to know about the brand:

Transparency: first-of-its-kind see-through bottle, three simple
ingredients, zero added sugars & no artificial colors
Inclusivity: Supporters of the LGBTQ+ community for 38+ years and counting
Authenticity: All about ‘One Source’ – every drop comes from comes from One Source in Ahus, Sweden, within a 75-mile radius, simple ingredients, and distillation, non-GMO wheat.
The launch of ABSOLUT Grapefruit, Holiday Sequin Bottles, and our newest digital social
campaign

Follow Us On Social:

Instagram & Twitter: @absolutvodka_us

Hashtags: AbsolutVodka, AbsolutGrapefruit, AbsolutLime, AbsolutCitron, AbsolutMandrin

Sip With Us:

The Swedish Paloma

1½ Parts Absolut Grapefruit
1½ Parts Ruby Grapefruit Juice
⅓ Part Lime Juice
Soda Water
1 Wedge Grapefruit

How to mix:
Fill a shaker with ice cubes. Add Absolut Grapefruit, ruby grapefruit juice and lime juice. Shake and strain into a chilled highball glass. Top up with soda water. Garnish with grapefruit.

Elyx (EP.05) Jan 02, 2019

Jeremie Moritz, Brand and Digital Director, Absolut Elyx, gives us the 4 key things to know about Elyx:

Absolut Elyx is the luxury expression of Absolut Vodka
All production is done within a 15 miles radius from the distillery using Single
Estate Winter Wheat
Commitment to sustainable farming, product, and bottling methods and the brand has a long-standing partnership with Water For People
Elyx reinvents hospitality via events and wide-range of copper products which can be found on ElyxBoutique.com

Follow Us:

Facebook: @AbsolutElyx
Instagram & Twitter: @absolutelyx
Hashtag: #CopperMakesItBetter

Shop With Us:

Elyx Boutique

Sip With Us:

The Elyx Martini

5 parts Absolut Elyx
1 part Lillet Blanc Aperitif
Vessel: Elyx Copper Coupe
Garnish: Lemon Zest

The Glenlivet (EP.04) Dec 19, 2018

Kelly Suhr, Senior Brand Manager of The Glenlivet, gives us the details on the 4 key things to know about the brand:

TGL opens up the category to break the perceptions of single malt consumers to become more inclusive, progressive & modern
The success of TGL’s newest innovations: Founder’s Reserve & CODE
Gifting is a critical selling period for TGL: 12YO First Fill, TGL Label Shop, and new occasions to drink whiskey
TGL Guardians Program opens up the brand to new consumers

Follow Us:

Facebook: @TheGlenlivet
Instagram & Twitter: @TheGlenlivet_US and #TheGlenlivet

Sip With Us:

Hot Toddy

1oz Founder’s Reserve
4oz hot tea
5oz honey syrup
25oz lemon juice
Warm glass with hot water before building. Garnish with cinnamon
stick & lemon wheel

Kahlúa (EP.03) Dec 05, 2018

Rima Sawaya, Senior Brand Manager of Kahlua, gives us the details on the 4 key things to know about the brand:

The origins of Kahlúa
Evolution of the brand & target consumers
New Drink Strategy ft. Cold Brew Coffee
Kahlua Espresso Martini: RTD

Follow Us On Social:

Instagram, facebook, pinterest, twitter: @kahlua or #Kahlua

Sip With Us:
Kahlúa Cold Brew Martini

2 Parts Kahlúa
1 Part Absolut Vodka
3 Parts Cold Brew Coffee

Martell Cognac (EP.02) Nov 21, 2018

Dela Yador, Brand Manager Of Martell, gives us the details on the 4 key facts to know about the brand:

Blue Swift’s growth & momentum
The Martell influencer network
Martell’s new consumer engagement platform
H2 launch in FY19

Follow Us On Social:

Instagram: @martellusa
#themartellway
#swiftones
#homebymartellatl

Sip With Us:

Swift Old Fashioned
2 parts Martell Blue Swift
.25 parts sugar cane syrup
2 dashes Jefferson bitters

G.H.Mumm Champagne (EP.01) Nov 02, 2018

Welcome to episode 1 of The Pernod Ricard Connect Podcast – a bi-monthly podcast, airing Wednesdays, that will feature information that YOU need to know about when it comes to Pernod Ricard and our brands.
Our special guest today is Matt Quintana, Senior Brand Manager of G.H.Mumm Champagne, who is here to share details on the 4 key facts to know about the brand:

What to Know:

Great quality product: 91 point rating, high quality grape sourcing
Innovative and award winning bottle Grand Cordon bottle
Strong brand momentum
Importance of holiday period and gifting

Follow us on Social:

Instagram: @GHMumm
Facebook: Champagne G.H.Mumm
Twitter: @GHMumm
Sip with us:
RED ON BLACK
Ingredients:
1 ½ oz Jameson Black Barrel
1 bar spoon sugar syrup
1 twist lemon peel
3 oz G.H.Mumm Grand Cordon
4 dashes of Angostura bitters
4 dashes of Peychaud’s bitters
Directions:
Pour Jameson in a rocks glass
Add sugar syrup and a lemon twist
Add a couple ice cubes
Top with G.H.Mumm Grand Cordon Finish with the bitters and stir

Questions or Suggestions?
E-mail us directly at PRUSAPodcast@Pernod-Ricard.com or check out our website for more information at PernodRicardConnectPodcast.com

Welcome to Pernod Ricard Connect Oct 21, 2018

We are thrilled to unveil the launch of “The Pernod Ricard Connect Podcast” – a bi-monthly podcast, airing Wednesdays, that will feature information that YOU need to know about when it comes to Pernod Ricard and our brands. Each episode will feature an interactive discussion with a particular brand representative across our spirits and wine and champagne portfolio in which we share with all of you 4 KEY THINGS to remember/keep in mind. We’ve created this podcast due to popular demand from all of you; as we know there’s a need for clear, up-to-date-information on our products especially me as I’m in the trenches and know first-hand just how much of a void there is for something like this out there!

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