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The Perfectionism Project — Education
The Perfectionism Project

Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.

Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.

Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.

For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.

Latest Episodes:

Ep 548: [PART 5] The Creative Cocoon + How To Successfully Navigate The Content Learning Curve Jul 18, 2025

Show notes

In Part 5 of this 5-Part Consistent Content Series, I'm talking about the importance of giving yourself a 3 month period to navigate the content learning curve without pressure. I'm introducing the Creative Cocoon - a new part of my popular program Perfectionists Getting Shit Done that helps you create consistent content while developing your voice and identity. You'll hear how it works, why it matters and what to expect when you join.

This episode will bring together everything that I've been sharing throughout the Consistent Content Series so you understand what's required to put it all into practice in your own business.

Enrollment now open: Join Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

Ep 547: [PART 4] Power Publishing + Why It's The Secret To Consistently Posting Content Jul 16, 2025

Show notes

In Part 4 of this 5-Part Consistent Content Series, we're talking about Power Publishing - the secret to consistently getting your content out into the world.

If you're great at creating content but get stuck when it's time to hit publish, this episode will help you understand why that's happening and how to move past it. You'll learn what Power Publishing is, how to create a system that supports consistent visibility and why perfectionists need structure and simplicity to follow through.

I also share how I've used Power Publishing to grow my podcast to over 500 episodes and send a daily email for four years straight. Hint: It wasn't through willpower or working long hours but by making publishing safe and sustainable.

The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

Ep 546: [PART 3] Creative Overflow + How To Stop Overthinking Content Creation Jul 14, 2025

Show notes

In Part 3 of this 5-Part Consistent Content Series, we're talking about the overthinking loop that perfectionist entrepreneurs get stuck in with content - and how to finally break free from it using Creative Overflow.

If you're constantly thinking about content but still struggling to show up consistently, this episode will help you see why that's happening and what to do instead.

You'll learn what Creative Overflow is, how it builds consistency without pressure and the mindset shift that helped me stop ghosting my followers and start showing up regularly in a way that felt like me. If you've been spinning your wheels - this is the episode to listen to.

The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

Ep 545: [PART 2] Spark Content + Why It's the Key to Consistently Creating Valuable Content Jul 12, 2025

Show notes

In Part 2 of this 5-Part Consistent Content Series, I'm sharing what Spark Content is and why it's what you need to be creating if you want to easily create consistent content that's valuable.

If you find content creation exhausting instead of energising, let me show you an easier way to do it. It's all in this episode so hit play and get ready to hear the easiest - and most effective - content strategy you've ever been taught.

The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

Ep 544: [PART 1] Safe Visibility + My Content Creation Journey Jul 10, 2025

Show notes

In Part 1 of this 5-Part Consistent Content Series, I'm sharing my personal story with content creation - including all the ups and downs. I talk about what it was like to deeply want to show up online but feel completely paralysed by my fear of putting myself out there. And how I overcame the perfectionism that was making me hide, procrastinate and endlessly polish my content.

This episode also introduces the idea of Safe Visibility. Because your problem isn't lack of motivation or willpower or not having the right content calendar or the right niche. The problem is that you haven't learned how to feel safe being visible as the truest version of you - so that's what I'm here to teach.

If you've ever told yourself "I know what to do when it comes to content creation but I'm just not doing it" then this episode is for you.

In this episode, I share:

The invisible pressure perfectionists feel when creating content
Why traditional marketing advice made things harder, not easier
How I finally started creating content consistently (without forcing it)
What safe visibility means - and why it matters so much
How this series will guide you toward content that feels natural, aligned and self-expressed

The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

Ep 543: Self-Trust Versus Self-Policing (best of the podcast) Jul 06, 2025

Show notes

Are you constantly second-guessing yourself to avoid making mistakes? This is a common habit for perfectionist entrepreneurs - and while it can feel productive, it's actually one of the biggest things holding your business back. In this episode, you'll learn how to spot when you're self-policing, why shifting into Self-Trust Mode matters and the practical steps to help you build momentum from a place of trust instead of fear.

If you're ready to get out of your own way in your business, you want to join my program called Perfectionists Getting Shit Done (aka PGSD). To find out more about the program and join the waitlist today visit samlaurabrown.com/pgsd. Our next opening begins on 18 July 2025 for one week only.

Ep 542: 10 Signs You're A Perfectionist (best of the podcast) Jul 01, 2025

Show notes

Do you struggle with procrastination, fear of judgement, intense self-doubt or imposter syndrome when it comes to your business? Do you ever wonder why you get in your own way even though you have so much potential? If so, this episode is for you.

I'm diving into the perfectionist mindset and talking about where it comes from, how to tell if you've got it and how to move out of it.

If you're ready to get out of your own way in your business, you want to join my program called Perfectionists Getting Shit Done (aka PGSD). To find out more about the program and join the waitlist today visit samlaurabrown.com/pgsd. Our next opening begins on 18 July 2025 for one week only.

Ep 541: Perfectionist Entitlement + What To Do When Business Is Frustrating (best of the podcast) Jun 22, 2025

Show notes

Are you frustrated that your business isn't growing as quickly as it should be? Are you working hard yet feeling behind? Do you ever get annoyed that you aren't getting the customers or social media followers that you deserve? If so, today's episode is for you.

I'm sharing what hidden Perfectionist Entitlement is, why it's not necessarily a 'bad' thing, the ways it's shown up for me and my clients and the practical steps to get into a more empowering and resilient mindset.

If you're ready to get out of your own way in your business, you want to join my program for perfectionists who are building businesses. It's called Perfectionists Getting Shit Done (aka PGSD). Click here to find out more about the program and join the waitlist today: samlaurabrown.com/pgsd. Our next opening begins on 18 July 2025 for one week only.

Ep 540: Troubleshooting A Bad Result Without Spinning Out (PGSD Launch Debrief) Jun 17, 2025

Show notes

In this episode, I'm debriefing the April 2025 PGSD launch and walking you through exactly how I processed a disappointing result without making it mean something about me, the program or my ability to sell.

This isn't a "what went wrong" breakdown from a place of blame. It's a real-time look at how I led myself through a launch that didn't hit its goals without spiralling into shame, burning everything down or losing momentum.

In the episode I'm sharing:

What emotional regulation actually looks like when the numbers don't meet your expectations
How to tell the difference between what needs tweaking vs what's already working
Why success doesn't require perfect results every time (and how I've learned to trust that)
The thought processes that kept me grounded so I could take clear, calm next steps

Whether you're still working on showing up consistently or you're refining your sales process, this episode will help you stay out of the shame spiral and keep building your business in a way that's sustainable, strategic and self-trusting.

If you've ever had a launch flop or a result that didn't reflect your effort - this episode is for you.

Join Perfectionists Getting Shit Done (aka PGSD):

Inside Perfectionists Getting Shit Done (aka PGSD) you'll master our simple, proven process for getting shit done without burning out so you can finally get your business off the ground. Our next opening starts on 18 July for one week only. To find out more and join the waitlist today visit samlaurabrown.com/pgsd.

Ep 539: The Mindset Shifts I Made To Sell Out My 1:1 Coaching Services Jun 08, 2025

Show notes

In this episode, I'm sharing a behind-the-scenes look at the mindset shifts I made to sell out my 1:1 coaching services – including the thoughts that were keeping me stuck and how I coached myself through them.

I talk about the evolution of the offer, what changed once I shifted into self-trust and why selling from sufficiency made all the difference.

This episode is for you if you've been holding back from selling because you're worried you won't make sales or feel like you need everything perfectly figured out first.

The Perfectionism Quiz: Want an easy way to find out if perfectionism is stopping your business from growing? Take The Perfectionism Quiz today - it's free, takes less than 3 minutes and gives you a personalised report that lays out the simple steps you can take to get out of your own way. Take the quiz now at samlaurabrown.com/quiz.

Work with me privately: If you're interested in working with me privately then I invite you to sign up for the waitlist for my 1:1 coaching services. Go to samlaurabrown.com/coaching to join the waitlist today.

Join my program for perfectionist entrepreneurs: Inside Perfectionists Getting Shit Done (aka PGSD) you'll master our simple, proven process for getting shit done without burning out so you can finally get your business off the ground. To find out more and join the waitlist today visit samlaurabrown.com/pgsd.

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