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    Education

    The Perfectionism Project

    Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.

    Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.

    Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.

    For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.

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    Latest Episodes:
    Ep 439: 5 Steps To Become Someone Who Can Handle A Lot (Without Overwhelm or Burnout) Jan 07, 2024
    Show notes

    If you're constantly feeling overwhelmed, lost or behind then this episode is for you - especially if you find yourself pushing off tasks that are relatively easy to do or that struggles in your personal life are taking energy away from your business. Tune in to learn 5 practical steps to become someone who can handle a lot (without overwhelm or burnout).

    Find the full episode transcript and show notes at samlaurabrown.com/episode439.

    In This Episode You'll Learn:

    • 5 steps to truly become someone who can handle a lot

    • How to upgrade your self-image around what you're capable of handling

    • Why perfectionists are secretly addicted to feeling incapable and behind

    • Why creating evidence you're capable isn't enough and what to do instead

    • A recent situation I coached myself through so I could handle a lot

    Featured In The Episode:

    • Watch my free training: How To Plan Properly As A Perfectionist With Power Planning

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Take the perfectionism quiz: samlaurabrown.com/quiz

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Follow me on Instagram @perfectionismproject

    • Episode 405: How To Cure Your Addiction To Feeling Behind (Repost)

    • Episode 26 of The Life Coach School Podcast: The Self-Coaching Model

    Watch My Free Training: How To Plan Properly As A Perfectionist With Power Planning

    If you want to get shit done without burning out, I invite you to watch the free training I've created on how to plan properly as a perfectionist with Power Planning.

    By the end of the training, you'll be ready to start using Power Planning today to get your perfectionist mindset on your side so you can get out of your own way. Go to samlaurabrown.com/plan to watch the training today.

    Take The Perfectionism Quiz To Get Your Personalised Perfectionism Score

    If you're not sure whether perfectionism is what's making you get in your own way, I invite you to take The Perfectionism Quiz.

    After working with over 1,000 perfectionist entrepreneurs, I created this free quiz so you can get your personalised perfectionism score and discover which of the 5 areas of perfectionism you would most benefit from working on overcoming the most: whether it's overthinking, procrastination, burnout, all-or-nothing thinking or fear of judgement.

    It takes less than 3 minutes to get your unique result and be one step closer to getting shit done without burning out. If you love learning about yourself and you're ready to get out of your own way, go to samlaurabrown.com/quiz to take the quiz today.

    Work With Me:

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. Enrollment for our April 2024 cohort will be happening from 14 - 21 March 2024.

    To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.


    Ep 438: Finding Sufficiency So You Can Move Forward (Launch Debrief) Dec 31, 2023
    Show notes

    In this episode I'm sharing a behind the scenes look at the most recent launch of my program Perfectionists Getting Shit Done (aka PGSD).

    This episode will help normalise the ups and downs of launching and help you navigate building your business as a perfectionist entrepreneur, regardless of what kind of business you have.

    I also share all of the numbers (like our sign up numbers, revenue and whether we hit our goal) and real time behind the scenes insights so you can really get a sense of what the launch was like. Plus I share the new way I'm doing debriefs and how to use it to help you find sufficiency in your own business (even if you don't do launches).

    Find the full episode transcript and show notes at samlaurabrown.com/episode438.

    In This Episode You'll Learn:

    • Our goal and strategy for the launch of Perfectionists Getting Shit Done

    • My thoughts going into the launch and whether I thought we'd achieve our goal

    • The surprising realisations I had during the launch that are relevant to all perfectionists

    • The 3 steps I follow to do the most effective launch debrief I've ever done

    • All the numbers including how much money we made and if we achieved our goal

    Featured In The Episode:

    • Watch free training on how to plan properly as a perfectionist with Power Planning - samlaurabrown.com/plan

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Take the perfectionism quiz: samlaurabrown.com/quiz

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Follow me on Instagram @perfectionismproject

    • Episode 376: The Importance Of A Growth Goal + How To Tell Whether It's Working (Repost)

    • Episode 254 of Make Money As A Life Coach: High Value and Low Value Cycles

    • Episode 408 of The Life Coach School Podcast: How To Make Every Year The Best Year with Ryan Moran

    • Episode 409 of The Life Coach School Podcast: Success and Your Feelings with Ryan Moran

    Work With Me:

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. Enrollment for our April 2024 cohort will be happening in March. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.


    Ep 437: Changing Your Relationship With Instagram Marketing Dec 24, 2023
    Show notes

    It's incredibly common for perfectionist entrepreneurs to struggle with showing up consistently - especially when it involves putting yourself and your ideas out into the world. To help, I'm sharing a snippet of a PGSD coaching call where I coached PGSDer Rachel on how to easily create consistent content.

    Every week inside Perfectionists Getting Shit Done there is a group coaching call where you can and watch other PGSDers get in depth coaching on the same planning, productivity and persistence problems that have been making you get in your own way in your business. And you'll have the opportunity to get coached too!

    The weekly group coaching calls give you the opportunity to get the support you need to get out of your own way so you don't stay stuck or fall off the wagon. In this PGSD coaching all Rachel shared "my biggest struggle with Instagram and social media is there's often zero feedback and it's harder to get in a growth mindset and practise when you put something out there and hear crickets. I also have a belief that Instagram controls everything and my control over the result is minimal."

    Thank you Rachel for giving me permission to share this call on the podcast.

    Find the full episode transcript and show notes at samlaurabrown.com/episode437.

    In This Episode You'll Learn:

    • How to release your perfectionism handbrake so you can easily create consistent content

    • What to do when you feel like the instagram algorithm is letting you down

    • How to look at your data from a growth minded perspective

    • How to finally get yourself to show up on social media the way you want to

    • How to be in the growth mindset with social media so that you actually enjoy posting

    Join the waitlist for Perfectionists Getting Shit Done

    My coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to Perfectionists Getting Shit Done will open again in March 2024 for our April 2024 cohort. To find out more about the program and be the first to know when the doors open, sign up today at samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Rachel's instagram account: instagram.com/showherwork

    • Rachel's website: showherwork.com

    • Join Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Take the perfectionism quiz: samlaurabrown.com/quiz

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Follow me on Instagram @perfectionismproject

    • Episode 342: How To Plan Properly As A Perfectionist Using Power Planning

    • Episode 357: Using Power Planning To Get Into Creative Flow with Rachel Brown


    Ep 436: Signs of Success You've Probably Overlooked Dec 17, 2023
    Show notes

    If you're a perfectionist and you haven't been hitting their goals, you probably feel like you haven't made any progress at all. And this likely has you dreading questions from family and friends over the holidays about how your business is going.

    That's why in today's episode I'm sharing some signs of success that commonly go overlooked so you can notice the progress you're making and stop dreading family gatherings. This isn't to say that there aren't things about your business that need to change. But if you don't notice the ways that you're succeeding you will actually be less successful due to the time you'll waste making improvements to things that didn't need improving.

    Tune in today to discover some of the signs you're succeeding besides hitting your goals.

    Find the full episode transcript and show notes at samlaurabrown.com/episode436.

    In This Episode You'll Learn:

    • Why failing to achieve your goals doesn't mean that you aren't succeeding

    • One of my most important business lessons (it took me two years to learn this)

    • What the law of diminishing returns is and why it's so important in business

    • 5 signs you're succeeding that you've probably overlooked

    • The best way to understand what's not working about your business

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Take the perfectionism quiz: samlaurabrown.com/quiz

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Follow me on Instagram @perfectionismproject

    • Episode 258: All-Or-Nothing Thinking on the Make Money As A Life Coach Podcast

    Work With Me:

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. Enrollment for our April 2024 cohort will be happening in March. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.


    Ep 435: How To Overcome Overwhelm + Figure Out What To Focus On Next (best of the podcast) Dec 11, 2023
    Show notes

    In my group coaching program, Perfectionists Getting Shit Done, we do weekly live coaching calls each and every month to help our PGSDers release their perfectionism handbrakes – by getting coached themselves and watching others get coached too. And today I'm sharing a snippet of one of these coaching calls with you!

    Kristen (@kristencainstyle on Instagram) submitted a request to get coached because she was feeling overwhelmed with all of the options she had for her business. She was able to figure out what to focus on next to build her business, her pricing, how to package her services and more.

    Thank you Kristen for giving me permission to share this call on the podcast, I appreciate you!

    Note: This episode was originally posted in July 2021.

    Find the full episode transcript and show notes at samlaurabrown.com/episode435.

    In This Episode You'll Learn:

    • How setting a goal will help you feel less overwhelmed

    • How to figure out what to focus on next when there are so many options

    • Why you shouldn't charge an hourly rate and what to do instead

    • How to package your services and why you shouldn't create too many options

    • How our PGSD coaching calls work

    Announcement: PGSD is open for enrollment until 12 December 2023 at 11:59pm New York Time

    My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to Perfectionists Getting Shit Done are now open. Sign up today at samlaurabrown.com/pgsd (note: the doors close at 11:59pm New York time on 12 December 2023).

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Take the perfectionism quiz: samlaurabrown.com/quiz

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Follow me on Instagram @perfectionismproject


    Ep 434: Your First Six Weeks Of Power Planning with Erin, Naomi and Estelle (best of the podcast) Dec 10, 2023
    Show notes

    Erin, Naomi and Estelle signed up for PGSD in January 2022. They knew that they needed to get out of their own way in their businesses. And they knew that planning properly as a perfectionist was the first step…

    Erin is a copywriter who was spending an embarrassing amount (those are her words!) on courses, coaches and marketing advice only to self-sabotage when it came time to pitch herself.

    Naomi is a website designer and developer who was creating vague goals and plans (and endless to-do lists) to take her business full-time.

    Estelle is a fashion designer whose perfectionism handbrake was stopping her from following her launch plan and telling people about her designs.

    They all made the Three Month Commitment to Power Planning, set their Growth Goals and started planning properly. And what happened next was a little different for each of them…

    So I invited them on the podcast to talk about what to expect in your first 6 weeks of Power Planning.

    This episode is going to normalise what often happens when you start Power Planning so that you never mistakenly think you're off track.

    Find the full episode transcript and show notes at samlaurabrown.com/episode434.

    In This Episode You'll Learn:

    • The hidden planning mistakes that Erin, Naomi and Estelle were making before PGSD

    • How they knew it was the right time to sign up for PGSD

    • How Power Planning helps you to be a more present parent

    • What to expect in your first six weeks of Power Planning (what's normal and what isn't)

    • The difference between time blocking and Power Planning

    • How to keep Power Planning when a big life event comes up (like surgery)

    • Exactly how Power Planning helps you figure out your needle movers

    • Why it's ok if your Power Hour takes more than 60 minutes

    Announcement: PGSD is open for enrollment until 12 December 2023 at 11:59pm New York Time

    My 12-month group coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to Perfectionists Getting Shit Done are now open. Sign up today at samlaurabrown.com/pgsd (note: the doors close at 11:59pm New York time on 12 December 2023).

    Featured In The Episode:

    • Join Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Take the perfectionism quiz: samlaurabrown.com/quiz

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Follow me on Instagram @perfectionismproject


    Ep 433: Why I've Always Struggled To Post Consistently On Instagram Dec 03, 2023
    Show notes

    In this episode I'm sharing why I've always struggled to post consistently on instagram. What I want to share with you in this episode is some of the really specific and practical things I uncovered recently in my own self-coaching about why this is something I've struggled with since 2014.

    We perfectionists like to think if we just have more time or the perfect content calendar or a bigger audience then it'll be easy to be consistent. But that's simply not the case and what I share in this episode really illustrates what *really* causes us to get in our own way with social media.

    I'm also going to share the real reason why it's so easy for me to be consistent with this podcast and the perfectionism that I'm continuing to work on even though it's very successful.

    This episode is also going to give you a permission slip to trust yourself to build your business in the way you *actually* want. And an illustration of why showing up consistently doesn't mean being perfect.

    If you've been struggling to post consistently to social media, no matter what you do, this episode is for you.

    Find the full episode transcript and show notes at samlaurabrown.com/episode433.

    In This Episode You'll Learn:

    • Why you don't have to completely overcome perfectionism to be successful

    • How I've been able to build a 7 figure business without showing up perfectly

    • The real reasons it's so easy for me to publish consistently on the podcast

    • Why I've always struggle to post consistently on instagram

    • The importance of being in a growth mindset versus the fixed mindset

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Take the perfectionism quiz: samlaurabrown.com/quiz

    • Sign up for The Perfectionism Reset Event - samlaurabrown.com/reset

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Follow me on Instagram @perfectionismproject

    • Episode 432: The Hidden Connection Between Self-Image + Self-Sabotage

    • Episode 247: Why I Have No Instagram Strategy For 2021

    • Episode 117: My Advice For Perfectionists On Live Streaming, Podcasting + Public Speaking

    Work With Me:

    My program Perfectionists Getting Shit Done (aka PGSD) teaches you my proven process for getting out of your own way in your business. It's a 12-month program so you have all of the tools, coaching and support you need to show up consistently and achieve your 12 month goal. Enrollment for our January 2024 cohort is happening from 8-12 December. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.


    Ep 432: The Hidden Connection Between Self-Image + Self-Sabotage Nov 30, 2023
    Show notes

    If you want to consistently follow through with your plans without having to use willpower or motivation - or end up burning out - you need to learn how to upgrade your self-image. Your self-image is the story you tell yourself about yourself and it's one of the most powerful forces in human psychology.

    Upgrading your self-image is what will prevent you from sabotaging your productivity and stopping yourself from achieving your goals. This is why it's one of the tools that me and my clients use as part of my proven process to be a productive perfectionist.

    In this episode I'm uncovering the hidden connection between self-image and self-sabotage. I'm also sharing lots of practical, real life examples so you can understand where your self-image is causing you to get in your own way and how to start changing it.

    I'm also sharing more about why self-image is something that my clients work on in quarter 3 of my 12 month program, Perfectionists Getting Shit Done. And what 2024 will be like if you sign up for the January 2024 cohort when enrollment happens from 8-12 December.

    Find the full episode transcript and show notes at samlaurabrown.com/episode432.

    In This Episode You'll Learn:

    • The hidden connection between self-image and self-sabotage

    • Why you haven't been able to create lasting change when it comes to productivity

    • Practical examples of how to change your self-image

    • Why upgrading self-image is some of the most important work I do with my clients

    • How to identify where your self-image is holding you back

    • Why self-image is so important for perfectionists in particular to work on

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Take the perfectionism quiz: samlaurabrown.com/quiz

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Follow me on Instagram @perfectionismproject

    • The mic I use for recording episodes on the go: Apogee Clipmic Digital 2

    Work With Me:

    My program Perfectionists Getting Shit Done (aka PGSD) teaches you my proven process for getting out of your own way in your business. It's a 12-month program so you have all of the tools, coaching and support you need to show up consistently and achieve your 12 month goal. Enrollment for our January 2024 cohort is happening from 8-12 December. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.


    Ep 431: Transitioning From Spurts of Motivation To Consistent, Aligned Productivity Nov 26, 2023
    Show notes

    On our most recent call inside my program Perfectionists Getting Shit Done, I was coaching my clients on how to transition from working in spurts of motivation to consistent, aligned productivity. And I wanted to bring this topic to the podcast so you have a full understanding of the productivity process you need to follow to be able to feel like you're 'on a roll' all week long (and without your life falling apart or needing to have your work eat into evenings and weekends).

    Tune in to learn the real reason you're finding it so hard to be productive when there isn't a deadline to motivate you and discover the proven productivity process you can replace it with that will have you being more productive than ever, more consistently than ever.

    Find the full episode transcript and show notes at samlaurabrown.com/episode431.

    In This Episode You'll Learn:

    • Why you find it so hard to be productive without deadlines to motivate you

    • The productivity process you're unknowingly following and why it doesn't work

    • Why working in spurts of motivation worked in school but doesn't in business

    • Why perfectionists can't follow the same productivity advice as everyone else

    • How to start using my simple process to become a productive perfectionist

    • The details for the live event I'm teaching next week to help you overcome perfectionism

    Featured In The Episode:

    • Sign up for The Perfectionism Reset Event - samlaurabrown.com/reset

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Take the perfectionism quiz: samlaurabrown.com/quiz

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Follow me on Instagram @perfectionismproject

    Work With Me:

    My program Perfectionists Getting Shit Done (aka PGSD) allows you to master my simple, proven process for becoming a productive perfectionist. It's a 12-month program so you have all of the tools, coaching and support you need to show up consistently and achieve your 12 month business goal. Enrollment for our January 2024 cohort is happening from 8-12 December. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.


    Ep 430: How To Stop Procrastinating On Getting Started Nov 19, 2023
    Show notes

    I've worked with 1,000+ perfectionist entrepreneurs and something we all have in common is that we procrastinate. We'd rather not do something at all than do it imperfectly. And this is a big problem when it comes to business! More often than not, there's no external deadline to force us into action so we can end up procrastinating on important projects for months if not years.

    In this episode I'm sharing advice to help you stop putting off that project you've been wanting to start - whether it's starting a podcast or a Youtube channel or launching a new product or service. Tune in to learn how to finally get yourself moving yourself forward, even if you don't feel perfectly inspired or motivated to do it.

    Find the full episode transcript and show notes at samlaurabrown.com/episode430.

    In This Episode You'll Learn:

    • Why I've still been able to succeed even though I've put a lot of things off

    • The reason it's not your fault you've been procrastinating + what to do about it

    • How to think about planning courageous tasks so they're easier to do

    • What to expect when you start a creative project

    • An important productivity tool that most perfectionists avoid

    Featured In The Episode:

    • Sign up for The Perfectionism Reset Event - samlaurabrown.com/reset

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

    • Take the perfectionism quiz: samlaurabrown.com/quiz

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Follow me on Instagram @perfectionismproject

    • Episode 415: [PLANNING SERIES] Procrasti-Planning Versus Planning Properly

    Work With Me:

    My program Perfectionists Getting Shit Done (aka PGSD) teaches you my proven process for becoming a productive perfectionist. It's a 12-month program so you have all of the tools, coaching and support you need to show up consistently and achieve your 12 month business goal. Enrollment for our January 2024 cohort is happening from 8-12 December. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.


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