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    Education

    The Perfectionism Project

    Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.

    Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.

    Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.

    For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.

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    Latest Episodes:
    Ep 508: 5 Signs You're Procrasti-Learning + What To Do Instead (best of the podcast) Jan 15, 2025
    Show notes

    Today I'm sharing with you a recording of my recent instagram live that was incredibly valuable for so many of my followers (I'm @perfectionismproject on Instagram). It's on procrasti-learning because procrasti-learning stops so many smart entrepreneurs from building a successful business.

    In this episode, I talk about 5 of the reasons perfectionists procrasti-learn as well as 5 signs that you're procrasti-learning and what to do instead.

    Find the full episode transcript and show notes at samlaurabrown.com/episode508.

    What To Do Next

    • Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd

    • Find out more about 1:1 Coaching with Sam - samlaurabrown.com/coaching

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    • Instagram: @perfectionismproject

    Perfectionists Getting Shit Done is opening for enrollment on 31 January for one week only.

    If you're ready to get out of your own way and take consistent action in your business, you want to join my productivity program for perfectionist entrepreneurs called Perfectionists Getting Shit Done. Find out more about the program and join the waitlist today by visiting: samlaurabrown.com/pgsd. Enrollment is opening for one week only from 31 January to 7 February 2025.


    Ep 507: How To Stay Focused + Get Your Needle Movers Done (best of the podcast) Jan 07, 2025
    Show notes

    Today I have for you a Best of The Podcast episode. This episode is actually one of the top 10 most downloaded episodes of this podcast. I wanted to re-release it because it has helped so many people and that means there's a very good chance that it will help you too.

    In this episode, I'm answering some of the most common questions that come up for perfectionist entrepreneurs when they start working on improving their productivity. I'm sharing specific recommendations and pieces of advice that you can start applying right away. It's all about how to stay focused and get your needle movers done without burning out.

    What To Do Next

    • Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd
    • Apply for 1:1 Coaching with Sam - samlaurabrown.com/coaching
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Instagram: @perfectionismproject

    If you're ready to get out of your own way in your business, you want to join my productivity program for perfectionists who are building businesses called Perfectionists Getting Shit Done. Click here to find out more about the program and join the waitlist today: samlaurabrown.com/pgsd.


    Ep 506: My Biggest Perfectionism Lesson From 2024 Dec 31, 2024
    Show notes

    Today, I'm sharing one of the biggest lessons I've learned in 2024 — and how it's reshaped my approach to business, parenting, and life. You'll also learn about untangling your self-worth from achievement (which is so important for perfectionists), why sufficiency is the key to confidence and clarity, and how to achieve from a place of self-trust and connection rather than judgment and shame.

    If you've ever felt stuck in the cycle of overthinking, procrastination, or burnout, this episode will inspire you to approach success from a whole new perspective. Tune in today.

    Find the full episode transcript and show notes at samlaurabrown.com/episode506.

    What To Do Next

    • Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd
    • Apply for 1:1 Coaching with Sam - samlaurabrown.com/coaching
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Instagram: @perfectionismproject

    If you're ready to get out of your own way in your business, you want to join my productivity program for perfectionists who are building businesses called Perfectionists Getting Shit Done. Click here to find out more about the program and join the waitlist today: samlaurabrown.com/pgsd.


    Ep 505: How To Mentally Switch Off Over The Holidays Even If Your Business Isn't Where You Want It To Be Dec 22, 2024
    Show notes

    In today's episode I'm sharing 3 practical strategies you can use to help you mentally switch off over the holidays even if you love working and really struggle to rest. You'll also learn why taking time off will increase your productivity, the practice I've recently started using to get the highest quality rest for my brain even when I'm busy and why you might need to increase how much 'me time' you've got planned even if it's uncomfortable to ask for it.

    Find the full episode transcript and show notes at samlaurabrown.com/episode505.

    What To Do Next

    • Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd
    • Apply for 1:1 Coaching with Sam - samlaurabrown.com/coaching
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Instagram: @perfectionismproject

    If you're ready to get out of your own way in your business, you want to join my productivity program for perfectionists who are building businesses called Perfectionists Getting Shit Done. Click here to find out more about the program and join the waitlist today: samlaurabrown.com/pgsd.


    Ep 504: Self-Doubt Selling Versus Self-Trust Selling Dec 15, 2024
    Show notes

    Tune in to learn the difference between selling from a place of self-doubt and selling from a place of self-trust and why this is such an important shift for perfectionist entrepreneurs to make. If you've been having a hard time making sales even though you're posting pretty consistently, you've had happy customers and you're working really hard on your business - this episode is for you.

    I also talk about why perfectionists feel so much resistance around getting paid well to do work that is easy or enjoyable for them, why money mindset work is essential if you want to make more sales and what perfectionists need to take into account when improving their money mindset.

    Find the full episode transcript and show notes at samlaurabrown.com/episode504.

    What To Do Next

    • Apply for 1:1 Coaching with Sam - samlaurabrown.com/coaching
    • Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Instagram: @perfectionismproject

    If you're ready to get out of your own way in your business, you want to join my productivity program for perfectionist entrepreneurs called Perfectionists Getting Shit Done. Click here to find out more about the program and join the waitlist today: samlaurabrown.com/pgsd.


    Work with me privately to make more sales in an aligned, self-trusting way Dec 11, 2024
    Show notes

    I'm excited to announce that you can work with me privately to make more sales in 2025 in an aligned, self-trusting way! Tune in to the episode to hear how we can work together, what Self-Trust Selling is (and isn't), and more. And to find out more about my three month 1:1 coaching program and apply today visit: samlaurabrown.com/coaching

    Are you only making sales sporadically, even though…

    ✔ You're posting pretty consistently, telling people about what you do and putting yourself out there a lot more than you used to be?

    ✔ You're smart, you genuinely want to help people and you've invested in sales and marketing programs to learn the right strategies?

    ✔ You get lots of great feedback from your clients and customers and you're pretty good at what you do (despite a healthy dose of imposter syndrome that tries to tell you otherwise).

    It's not your fault, it's your Perfectionism Handbrake.

    Your Perfectionism Handbrake isn't stopping you from taking action anymore.

    But it is stopping you from making as many sales as you could be.

    Your sales have plateaued and now you're ready for what's next.

    Self-Trust Selling is the answer.

    Self-Trust Selling combines the power of mindset work and sales strategy so that you can make more sales in 2025 in an aligned, self-trusting way.

    When you're Self-Trust Selling you will have your own unique Self-Trust Sales Strategy that's aligned with your Hidden Sales Strengths, your values and your business model so that selling feels easy and effortless - and brings in more sales than ever before.

    Self-Trust Selling is how I built my $2M coaching business without having to do anything that felt icky or that I didn't want to do.

    And how my clients have made more sales and broken through one revenue plateau after the next.

    After years of refining the Self-Trust Selling Process, the time has come to finally teach it.

    If you feel like the time you're spending working on your business isn't paying off, this is for you.

    And I'm not just going to tell you to 'trust yourself more' or give you the specific strategy that worked for me and my business.

    I'm going to personally guide and support you through a simple step-by-step process that will have you releasing your Perfectionism Handbrake and creating your very own Self-Trust Sales Strategy so you can get out of your own way with selling.

    You will get more sales notifications on your phone, see more money in your bank account and get thank you emails from happy customers with a work schedule that works for you.

    Find out more and apply today: samlaurabrown.com/coaching


    Ep 503: Being All-In On Selling Even When You're Tired (Part 2: Launch Debrief + Revenue Breakdown) Dec 08, 2024
    Show notes

    Launching has a way of bringing up perfectionism - so I'm sharing a behind the scenes look at the most recent PGSD launch and I'm holding nothing back. This is the second part in a two part series that will help normalise the highs and lows of launching (regardless of what kind of business you have). It gives you a look at the perfectionism that often comes up with selling and what I personally do to overcome that perfectionism and be showing up fully.

    In this episode I talk about some incredibly important concepts that are universal to all kinds of entrepreneurs, including being all-in on selling, how to keep going and showing up fully (even when you're tired and the results aren't where you want them to be).

    Tune in to listen to my assessment of this launch and my thinking process as I review it. Plus I share all of the numbers (like our sign up numbers, revenue and whether we hit our goal) and behind the scenes insights so you can get out of your own way.

    Because releasing your perfectionism handbrake is essential when it comes to building your business, whether you have a coaching business like me or not. I talk through the launch plan and strategy, the self-coaching I'm doing, my thoughts in real-time, and more!

    Find the full episode transcript and show notes at samlaurabrown.com/episode503.

    What To Do Next

    • Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd
    • Apply for 1:1 Coaching with Sam - samlaurabrown.com/coaching
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Instagram: @perfectionismproject

    My productivity program for entrepreneurs called Perfectionists Getting Shit Done (aka PGSD) is opening for enrollment in January. Inside you'll learn my proven process to get your perfectionist mindset working for you, instead of against you, so you can consistently take action in your business without burning out. To find out more about PGSD and join the waitlist, go to samlaurabrown.com/pgsd.


    Ep 502: Being All-In On Selling Even When You're Tired (Part 1: Pre-Launch + Launch Period) Dec 01, 2024
    Show notes

    Launching has a way of bringing up perfectionism - so I'm sharing a behind the scenes look at the most recent PGSD launch and I'm holding nothing back. This is the first part in a two part series that will help normalise the highs and lows of launching (regardless of what kind of business you have). It gives you a look at the perfectionism that often comes up with selling and what I personally do to overcome that perfectionism and be showing up fully.

    In this episode I talk about some incredibly important concepts that are universal to all kinds of entrepreneurs, including being all-in on selling, how to keep going and showing up fully (even when you're tired and the results aren't where you want them to be).

    Tune in to listen to the update that I recorded before the launch started all the way to the last day of the launch. I talk through the launch plan and strategy, the self-coaching I'm doing, my thoughts in real-time, and more!

    Find the full episode transcript and show notes at samlaurabrown.com/episode502.

    What To Do Next

    • Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd
    • Apply for 1:1 Coaching with Sam - samlaurabrown.com/coaching
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Instagram: @perfectionismproject

    My productivity program for entrepreneurs called Perfectionists Getting Shit Done (aka PGSD) is opening for enrollment in January. Inside you'll learn my proven process to get your perfectionist mindset working for you, instead of against you, so you can consistently take action in your business without burning out. To find out more about PGSD and join the waitlist, go to samlaurabrown.com/pgsd.


    Ep 501: Doing Bad Work So You Can Get Good Nov 24, 2024
    Show notes

    Today, I want to make a case for doing bad work. As a perfectionist, I know this is not something you want to do. You want to do only your best work and have it reflect what you are capable of. But if you aren't willing to do bad work, you will never get good.

    It's essential to understand this concept as a perfectionist entrepreneur. I explain the concept in this episode, including sharing some examples from my own experiences with my business. I also discuss what happens when you do bad work and how you can support yourself in learning this new approach.

    If you find you're having a hard time starting and finishing things, this episode is for you.

    Find the full episode transcript and show notes at samlaurabrown.com/episode501.

    What To Do Next

    • Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Instagram: @perfectionismproject

    If you're ready to get out of your own way in your business, you want to join my program Perfectionists Getting Shit Done. Click here to find out more about the program and join the waitlist today: samlaurabrown.com/pgsd.


    Ep 500: Using Personal Rules To Avoid Burnout Nov 17, 2024
    Show notes

    In today's episode, I want to share with you a tool that I have used to help me avoid burning out. I haven't burned out since 2019 and this tool has been a massive help. Not only does it support you to stop burning out, but it also helps you create the habits you want to have in your personal life and your business.

    If you're afraid of burning out (and that fear is stopping you from showing up for your business fully), this episode is for you. Press play to hear more about it, as well as the key to ultimately overcoming burnout.

    Find the full episode transcript and show notes at samlaurabrown.com/episode500.

    What To Do Next

    • Join the waitlist: Perfectionists Getting Shit Done (aka PGSD) - samlaurabrown.com/pgsd
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Instagram: @perfectionismproject

    If you're ready to get out of your own way in your business, you want to join my program Perfectionists Getting Shit Done. Click here to find out more about the program and join the waitlist today: samlaurabrown.com/pgsd.


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