The Official SaaStr Podcast: SaaS | Founders | Investors

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 668: Top 10 Mistakes Getting to $100M ARR with LaunchDarkly Co-founder and Executive Chair Edith Harbaugh Jun 21, 2023

Learn directly from Edith Harbaugh, Co-founder and Executive Chair of LaunchDarkly, about the top 10 mistakes to avoid when scaling your SaaS company. Edith is an experienced startup executive and has firsthand insights into how to grow any SaaS business quickly and successfully. Don't miss this opportunity to get valuable guidance for scaling to 100 million in ARR!

We'll cover how:

*Everything is up & to the right if you zoom out

Big changes every 6-18 months
Revenue is it’s own funding
Hiring changes over time
Value your time and get leverage
A good Exec Recruiter is worth it
Pricing - no right answer
Creating category takes constant effort
Refresh Values
No playbook, just play pages

Watch the video, including Q&A: https://youtu.be/5ccWUwinkJg

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Shipping projects doesn’t have to be a mess. Notion combines project management with your docs, knowledge base, and AI. So you can stop jumping between tools, and stop paying too much for them too. Get Notion Projects for free at Notion.com/SAASTR.

Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients’ in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com.

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Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 667: The 2023 Mid-Year State of the Markets: Why Efficient Growth is Key with SaaStr CEO & Founder Jason Lemkin Jun 16, 2023

Why are things in SaaS so different in 2023 than in 2022?

And extremely different than 2021?

“I think for most of us during the crazy lockdown era, it was just nuts,” Lemkin explains. “And this is, I know this sounds obvious, or maybe it doesn’t, but as someone’s been doing SaaS since 2005, this is the first time in the last 10 years that SaaS has gotten harder.”

Watch the video: https://youtu.be/h1Hpag6gnOI

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Shipping projects doesn’t have to be a mess. Notion combines project management with your docs, knowledge base, and AI. So you can stop jumping between tools, and stop paying too much for them too. Get Notion Projects for free at Notion.com/SAASTR.

Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients’ in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com.

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 666: Scaling a SaaS Startup to $1B+ ARR: Insights from UiPath's CEO and Founder Daniel Dines Jun 14, 2023

Discover the secrets to scaling a SaaS business with UiPath's CEO & Founder Daniel Dines, and Philippe Botteri, Partner at Accel.

Learn 10 interesting lessons for driving a new category in SaaS to over a billion dollars in annual revenue and beyond. Sharing the learnings from the founding of UiPath in 2005 to its present-day success with over a billion dollars in revenue, watch to learn insights into how UiPath has achieved its monumental growth, and how you can apply these strategies to your own SaaS business.

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Shipping projects doesn’t have to be a mess. Notion combines project management with your docs, knowledge base, and AI. So you can stop jumping between tools, and stop paying too much for them too. Get Notion Projects for free at Notion.com/SAASTR.

Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients’ in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com.

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 665: CRO Confidential: Principles that Drove Wiz’s $0 to $100M Journey with Wiz CRO Colin Jones Jun 02, 2023

In 2020-2021, many SaaS startups faced a unique challenge. With teams spread across the globe, they had to find new working patterns to scale their businesses in a distributed environment. Wiz, one of the fastest-growing SaaS companies focused on security solutions, was one of them. The company helps enterprises internationally with contextual and actionable insights to secure their cloud infrastructure.

Today, Wiz is one of the highest-valued private tech companies, at $10 billion, as announced in Feb 2023. Wiz CRO Colin Jones shared with host Sam Blond how this traditional startup evolved, thrived and grew from 0 to $100 million in just two years.

Watch the video: https://youtu.be/yDS8xKlAeXw

*****

Vention provides technology leaders with the top engineering talent they need to accelerate their roadmap, innovate faster and more efficiently, and ultimately catapult their operation to new heights. Vention developers sync with clients’ in-house teams, helping them get to market 30 percent faster and saving them more than $600,000 on average. Looking for the edge to outpace your competition? Vention is your partner. Learn more at ventionteams.com.

SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 664: What You Need to Change at $10M to Scale to $100M with Sameer Dholakia, Partner at Bessemer Venture Partners May 31, 2023

Building a company for $0-$1M in revenue differs wildly from $1-10M ARR. And scaling from $10M to $100M is wildly different still.

Sameer Dholakia, Partner at Bessemer Venture Partners with decades of operational experience, shares what you need to change as you scale from $10M to $100M ARR.

The short answer is almost everything.

Keep an open mind as you move into the next chapter of your company.

“Everything that got you to where you are isn’t going to get you where you want to be,” says Dholakia.

Watch the full video, including Q&A: https://youtu.be/ucgtUQiyEJE

Sameer's slides: https://www.slideshare.net/saastr/sameer-dholakia-saastr-workshop-wednesdays

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SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 663: 9 Things I Wish I Would Have Told My 2013 Self: Lessons Learned from 9 Years with Heap's Former CTO, Dan Robinson May 26, 2023

You’ll never truly understand how to lead a SaaS company until you’ve done it firsthand. But it always helps to get advice from someone with experience.

Dan Robinson, current Advisor and former CTO at Heap, shares nine essential learnings from nearly a decade of building a SaaS business.

Watch the video: https://youtu.be/FXdPe6tGE3A

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SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 662: Things You Think as a First-Time Founder That Just Ain’t So With Lattice Co-Founder & CEO Jack Altman and Saastr Founder & CEO Jason Lemkin May 24, 2023

At nine figures in revenue and 550 people, the CEO of Lattice, Jack Altman, has seen every stage of building a startup.

In this week’s Workshop Wednesday — held every Wednesday at 10 a.m. PST — Altman talks more in-depth about his viral tweet storm, sharing the eight things you think as a first-time founder that usually aren’t true.

This episode is an excerpt of Jack and Jason's conversation. Watch the full video, including Q&A: https://youtube.com/live/2sNsZdFjWOE?feature=share

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SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 661: VC AMA with SaaStr CEO Jason Lemkin and Black Mangroves MD Arnaud Bonzom at SaaStr APAC 2023 May 19, 2023

People keep asking when we’ll get out of this downturn in venture. The truth is: It’s not a downturn—only a reset. For the people who haven’t been raising capital or haven’t seen this side of things since, say, 2018, they’ll probably think this is a terrible time.

Black Mangroves Founder and Managing Director Arnaud Bonzom, and SaaStr Founder and CEO, Jason Lemkin answer some of the bigger questions about venture investing in 2023.

This episode is an excerpt of Jason and Arnaud's AMA at SaaStr APAC 2023. You can watch the full session on YouTube: https://youtu.be/JPEo8r2d3Oc

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SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 660: CRO Confidential: 3 Secrets For Early-Stage Startups To Acquire Customers With CoSell.io Co-Founder & Co-CEO Brendon Cassidy May 17, 2023

In this week’s episode of CRO Confidential, host Sam Blond wraps up the founder-led sales series with one of the most accomplished sales leaders in the world, Ben Cassidy.

Cassidy was Blond’s VP of Sales at Echosign and, before that, was one of the first sales leaders at LinkedIn. Post-Echosign, he was the first sales leader at Talkdesk, valued at $10+B. Cassidy is now a co-founder at CoSell, a.k.a. the relationship platform designed to organize your intro efforts.

The point of CRO Confidential is to help startups acquire customers, and Cassidy provides a unique perspective on founder-led sales as a current founder and highly talented sales leader.

So what secrets has Cassidy learned over the past decades of building businesses and acquiring customers?

Let’s find out.

Watch the video: https://youtu.be/3m5s7tskuB4

*****

SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 659: The 9 Types Of CEOs VCs Struggle To Work With — With Founder and CEO of SaaStr, Jason Lemkin May 12, 2023

We exist in a market where things are tougher. It’s year two of the venture downtown, meaning it’s flat, and the value of each dollar in the public market is at 5-6-year lows, making it hard for VCs to invest.

Jason Lemkin, SaaStr Founder and CEO, shares nine types of CEOs that are hard for VCs to work with. Why does it matter what VCs think? They play a small role, but it’s an important one. It matters today because happy VCs mean it’s easier to get that next check.

Watch the video: https://youtu.be/edPw60dHU5I

*****

SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 658: SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting May 10, 2023

Omni Co-Founder and CEO Colin Zima and CRO Confidential host Sam Blond discuss how leveraging your network can supercharge sales and recruiting in the early days. You don't have to be a former founder or be part of YC to have a great network. Everyone will have friends, family, former college classmates, former work colleagues, or other sources. Colin encourages founders to find your particular "cheat code," whether that's your network or an amazing skill, and lean into it.

Watch the video: https://youtu.be/9kQIke7x7F4

*****

SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 657: Gainsight CEO Nick Mehta Shares His Top 10 Mistakes in 10 Years of Running Gainsight: Part 2 May 05, 2023

Gainsight CEO Nick Mehta shares his top 10 mistakes in 10 years of running Gainsight.

This is the second half of a Workshop Wednesday session in which SaaStr CEO Jason Lemkin chats with Nick about his top mistakes as a CEO. You can hear the first half in episode 656.

You can watch the full video here: https://youtu.be/dtdh2Dkhpig

*****

SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 656: Gainsight CEO Nick Mehta Shares His Top 10 Mistakes in 10 Years of Running Gainsight: Part 1 May 03, 2023

Gainsight CEO Nick Mehta shares his top 10 mistakes in 10 years of running Gainsight.

This is the first half of a Workshop Wednesday session in which SaaStr CEO Jason Lemkin chats with Nick about his top mistakes as a CEO. You can hear the second half in episode 657, which will air on May 5.

You can watch the full video here: https://youtu.be/dtdh2Dkhpig

*****

SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 655: SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam On Roam's Unconventional Approach for Acquiring Their Early Customers Apr 28, 2023

In this episode of CRO Confidential, Roam Founder & CEO Howard Lerman sits down with Sam Blond to talk about Roam's unconventional approach to acquiring its first customers.

Full video: https://youtu.be/dGj6VZoi0Kw

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What if you could prospect in a single click?And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com

Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.

SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson Apr 26, 2023

Growing and scaling your customer base requires robust systems, teams, and playbooks that work in lockstep with one another. One of the most impactful teams, yet often least invested in, is customer marketing. From determining the ideal org structure to understanding clear KPIs, the playbook for customer marketing is still being written and is often misunderstood. In this session, we’ll discuss key strategies that can be leveraged to build and scale a high-performing customer marketing team. You’ll walk away with actionable insights and a clear understanding of how you can improve net dollar retention and unlock growth, regardless of your stage or size.

Full video: https://youtu.be/8zgkk0DFQs8

*****

Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.

What if you could prospect in a single click? And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com.

SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 653: 10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 Apr 21, 2023

If you’re looking for a marketing strategy to grow your SaaS business, SaaStr’s very own Jason Lemkin has five things you can do today, this week, or this month that always work.

And the great news is that almost everything costs little to no money.

Most SaaS companies need to spend more on marketing. To save money, many freeze marketing spend, which is cool for a few months, but if it becomes the norm, they won’t have enough pipeline for the rest of the year.

No matter what, you need to do more marketing in the back half of this year. If you don’t, your teams are going to starve. As the saying goes, “You can’t cut your way to growth.”

While many of these ideas seem basic, they aren’t done enough. Instead of tackling all five strategies simultaneously, do just one thing better, and you’ll get more leads.

This episode is the second half of Jason's Workshop Wednesday session. You can listen to the first half in Episode 652. You can watch the full session here: https://www.youtube.com/live/vc0nITbOlos?feature=share

*****

What if you could prospect in a single click?And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com

Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.

SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 652: 10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 1 Apr 19, 2023

If you’re looking for a marketing strategy to grow your SaaS business, SaaStr’s very own Jason Lemkin has five things you can do today, this week, or this month that always work.

And the great news is that almost everything costs little to no money.

Most SaaS companies need to spend more on marketing. To save money, many freeze marketing spend, which is cool for a few months, but if it becomes the norm, they won’t have enough pipeline for the rest of the year.

No matter what, you need to do more marketing in the back half of this year. If you don’t, your teams are going to starve. As the saying goes, “You can’t cut your way to growth.”

While many of these ideas seem basic, they aren’t done enough. Instead of tackling all five strategies simultaneously, do just one thing better, and you’ll get more leads.

This episode is the first half of Jason's Workshop Wednesday session. We'll share the second half in Episode 653. You can watch the full session here: https://www.youtube.com/live/vc0nITbOlos?feature=share

*****

Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.

What if you could prospect in a single click? And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com.

SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.

*****

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 651: Top Mistakes Founders Make with Series A with Black Mangroves, Square Peg, Vertex, and GGV Apr 14, 2023

Arnaud Bonzom, Founder and Managing Director @ Black Mangroves moderates a panel with Carmen Yuen, General Partner @ Vertex, Jenny Lee, Managing Partner @ GGV Capital, and Piruze Sabuncu, Partner @ Square Peg Capital on what founders should look out for when raising a Series A.

In this panel, Carmen, Jenny, and Piruze will discuss the lessons learned at Vertex, GGV, and Square Peg on the common pitfalls to look out for when you are raising your Series A. For each pitfall, they will provide tips and tactics on how to overcome them.

This episode is an excerpt of the VC session. You can watch the full video: https://youtu.be/nFUUTXlnaa0

*****

What if you could prospect in a single click?And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com

Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.

SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 650: The Impact of Generative AI on Software With Theory Ventures Founder & General Partner Tomasz Tunguz Apr 12, 2023

Generative AI has taken the world by storm, and VCs and SaaS founders are looking at new opportunities it can bring. Even considering the more conservative fundraising market in 2023, there are opportunities for startups to get investor attention with AI.

Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding. It’s simply a matter of watching your burn: “The main difference in the market between 2021 and today is that efficiency matters more than growth.”

Full video with Q&A: https://youtube.com/live/xiYzzLe9BAs

*****

Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.

What if you could prospect in a single click? And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com.

SaaStr Europa is back! And this time, we’re heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com.

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SaaStr 649: Being a Rebel and Building a Movement: Non-Traditional Approaches to Scale with DoNotPay CEO Joshua Browder Apr 07, 2023

In a crowded and distracted world, it can be hard to break through with customers, the media, recruiting and investors. Capturing the zeitgeist is more important than ever in making you stand out. In this session Josh will share his story building DoNotPay and how building a movement has given his company an advantage and the non-traditional lessons that he has learned.

Video: https://youtu.be/kORBMIxRLs4

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SaaStr 648: CRO Confidential: Cherishma Shah, Senior Vice President; Go To Market Strategy, Operations & Enablement at Guild Education Apr 05, 2023

Not every leader is created equally. A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand.

In this week’s CRO Confidential episode, Blond talks to one of the best revenue operations leaders on the planet, Cherishma Shah, where she shares insights into the Rev Ops role, why your startup might need one, and how to maximize impact with this powerhouse position.

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond.

1:40 Intro

2:57 How Rev Ops fills critical gaps in the sales org

4:35 Cherishma's background, how that led to Rev Ops, and what a great Rev Ops candidate looks like

8:45 How to define Rev Ops

12:43 When is the right time to hire dedicated Rev Ops

20:47 More on the ideal candidate profile

24:11 Mistakes Cherisma has seen startups make as they make the first Rev Ops hires or build out the function

28:26 Where should Rev Ops sit within the org

35:07 Biggest opportunities for impact on the business for first hires

38:33 Scaling the Rev Ops org

40:35 How to structure the Rev Ops team and how to measure impact

47:00 Tactical examples of success Cherishma and Sam have seen

Video: https://youtu.be/S5JpOvgNtSY

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SaaStr 647: Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck Apr 01, 2023

The SMBTech economy is very different from enterprise software, and there is massive opportunity to capture it. There are over 400M small businesses worldwide. That’s more than 90% of companies and 40-50% of GDP.

In this episode, Jeff Richards and Tiffany Luck, Managing Director and Partner at GGVCapital, share what it takes to win as a SMBTech startup in today’s economy.

Full video with Q&A: https://youtube.com/live/pcgXYRMX2XU

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SaaStr 646: The Secrets to Building a Global Platform and Ecosystem with Xero Global Chief Strategy Officer Damien Tampling Mar 29, 2023

There is plenty you could go deep on when talking about what it takes to scale a business from 1m to 1bn+, but in this session you'll hear 30 years of experience doing exactly that - compressed into a handful of key focus areas that really matter - principles that have proven to make the difference when surrounded by options and chaos.

Video: https://youtu.be/CQdAzSfhz54

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SaaStr 645: Why GUIDEcx is Betting Big on In-Person Events with SaaStr Head of Partnerships Poya Osgouei and GUIDEcx Co-Founder and VP of Sales Todd White Mar 24, 2023

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Many businesses changed their strategy to incorporate virtual or hybrid events recently. Before the pandemic, hybrid and virtual gatherings accounted for only 18.9% of all events. But after the pandemic, the number shifted, with 59.5% of event planners stating that they will focus more on hybrid events.

Is there still room for in-person events in 2023 and beyond? Further, can it drive value for your business? For Todd White, Co-Founder of GUIDEcx, the answer to both questions is a resounding yes. In this episode, Todd shares with SaaStr's Poya Osgouei why GUIDEcx finds live events so valuable, even beyond sales, and the playbook he uses to ensure his team gets the most out of events.

Watch the full webinar for even more about GUIDEcx and tips for successful events.

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SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta Mar 22, 2023

Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Of course, we all know how that turned out.

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. All of which were disruptors when they first came on the scene.

Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? Lenta shares his lessons learned through scaling these early-stage companies.

Full video: https://youtu.be/FvYovHfm7rs

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SaaStr 643: What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific, Chris Perrine Mar 17, 2023

Buying software has changed significantly over the past 27 years. Despite the economic headwinds we’ve seen, buyers still buy a lot. The average mid-size company has 111 SaaS applications. By next quarter, that’s estimated to rise to 119.

Of course, companies are experiencing some economic impact, and average spend is coming down slightly. Chris Perrine, the Vice President of G2, Asia Pacific, shares what’s holding up buyers in today’s economy and how you can meet them where they are.

Video with Q&A: https://youtu.be/S9yQ1Oe30zU

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SaaStr 642: Founder-Led Enterprise Sales: Failure Points on the Path to $100m ARR with TigerEye and PlanGrid Co-Founder and CEO Tracy Young Mar 15, 2023

If you’re on the path to building a startup, you know what it means to fail. In this week’s Workshop Wednesday, Tracy Young, CEO and Co-Founder of TigerEye and PlanGrid, says that “everything is going to fail.” Young took PlanGrid from nothing to $100M ARR before passing the baton and shares the biggest lessons learned, the biggest failures, and how to navigate them.

Full video with Q&A: https://youtube.com/live/w9-lMhAyJeo

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SaaStr 641: The Playbook to Blending Product-Led Growth with Sales-Led Growth: Teams, Tools, Processes with Amplitude VP of APJ Mark Velthuis Mar 10, 2023

With product-led growth, your product is the main driver of revenue growth; companies can scale up faster while keeping sales and marketing costs low. Conversely, sales-led growth puts human interaction at the center of sales processes. But sometimes, choosing a single path when it comes to a sales-led or a product-led growth model isn’t enough. In this session, Amplitude's Mark Velthuis will share how companies can embrace a mix of the two strategies, how it will affect our traditional understanding of sales, marketing, and product, and how leaders can get everyone on board.

Video: https://youtu.be/7DQPNB6AU2o

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SaaStr 640: CRO Confidential: How The Biggest Product-Led Enterprise Company In The World Found Success with Atlassian CRO Cameron Deatsch Mar 08, 2023

How did the largest product-led growth enterprise company in the world find success? In this week’s episode of CRO Confidential, Cameron Deatsch, CRO of Atlassian, shares his wisdom with Founders Fund Partner Sam Blond. Atlassian is trading at over $40B with revenue north of $3B. When the company started 20 years ago, it didn’t hire salespeople. Not because they planned to start as a product-led company but because they couldn’t afford to. So what should earlier-stage companies do: immediately build out a big sales team or focus on product-led growth?

Video: https://youtu.be/s897t3MSAxM

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SaaStr 639: Scaling a SaaS Sales Team While Building Culture with Figma VP of Sales Scott Pugh Mar 03, 2023

Having scaled the APAC region for 3 US companies, with a big emphasis on building culture as a foundation for success, Scott will speak of his learnings and lead a discussion for:

Recruiting
Enabling
Creating Culture

Video: https://youtu.be/CfW0W0E3F4A

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SaaStr 638: Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+ with Cloudflare CRO Chris Merritt Mar 01, 2023

Chris Merritt, Chief Revenue Officer of Cloudflare joined Cloudflare nearly a decade ago when annual revenue was around $1M with one sales person — and has since been scaling the sales organization and helping grow Cloudflare into the multi-billion dollar business it is today. When building a sales team and business at scale, organizations go through various stages of growth with key milestones along the way—from 1-10 million in revenue, to 50-100 million, to 100 million, and onward. While no two businesses are the same, we’ll dive into a few areas that are most likely to change, with Chris sharing some findings along the way to help others effectively scale their organizations.

Full video with Q&A: https://youtu.be/YkmDl59sDkg

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SaaStr 637: Unveiling the Data Behind Effective Scaling with ICONIQ Growth General Partner Doug Pepper and ICONIQ Growth Partner & Head of Analytics Christine Edmonds Feb 24, 2023

In this illuminating session, ICONIQ Growth general partner Doug Pepper and head of analytics Christine Edmonds will share some of the latest insights from ICONIQ's annual “Growth and Efficiency Study” which utilizes aggregated operating data from a large set of enterprise SaaS companies, about half of which have gone on to IPO and/or been named to the Cloud 100 list. From the metrics most indicative of healthy business fundamentals and what top quartile performance looks like across these KPIs, to how those core metrics may be impacted in the current environment and where leaders are focusing in response to the macroeconomic uncertainty of today, Doug and Christine will share what strength looks like at all stages of company growth.

Updated slides: https://www.slideshare.net/saastr/unveiling-the-data-behind-effective-scaling-with-iconiq-growth-253098692

Video: https://youtube.com/live/oRtla9psS_8

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SaaStr 636: Extreme Product Design: Building Things People Actually Use with Stripe CTO David Singleton Feb 22, 2023

Stripe CTO David Singleton shares insights from the company's focus on going the extra mile to obtain user feedback and even more extreme lengths to turn that feedback into successful products. He’ll show how one simple rule helped the company grow from a single API to a sophisticated platform, and discuss the challenges of managing change, defining product-market fit, and designing infrastructure that can scale.

Video: https://youtube.com/live/N2BPdAk_riU

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Blog post: https://www.saastr.com/cro-confidential-how-customer-first-focus-drives-retention-and-revenue-with-brex-gm-of-startups-lucas-fox-pod-635-video/

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SaaStr 635: CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox Feb 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. One company that has unlocked the secret to solid retention and revenue expansion is Brex, an easy-to-use corporate cards and spend management software in an integrated global solution.

In this edition of CRO Confidential, Sam Blond (former CRO at Brex and current Partner at Founders Fund) hosts his former colleague Lucas Fox (GM of Brex for Startups). They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue.

Video: https://youtu.be/_dfDqPJqqFU

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SaaStr 634: Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed Feb 15, 2023

What do some of the most successful PLG companies have in common? How do you build a best-in-class go-to-market model to get to 100mn ARR and beyond?

Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from their growth journey.

Video: https://www.youtube.com/live/4mzgUHp2Dtc?feature=share

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SaaStr 633: Why You Want to Develop Product Painkillers, Not Vitamins with DigitalOcean CPO Gabe Monroy Feb 10, 2023

As Chief Product Officer at DigitalOcean and a developer-turned-entrepreneur himself, Gabe Monroy is deeply familiar with some of the pitfalls that founders encounter on the road of product development. In this session, Gabe will discuss how founders can avoid the trap of over-engineering products, as well as why focusing on the must-haves (developing “painkillers” for your customer’s problem) will better serve your business versus focusing on the nice-to-haves (developing “vitamins”).

Video: https://youtu.be/KwWxIURQVRg

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SaaStr 632: CRO Confidential: How To Adapt Your Sales Strategy To The Current Sales Environment with Sam Blond and Hannah Willson, SVP of Sales at Modern Health Feb 08, 2023

Every week, more and more companies are doing big layoffs. As news of layoffs continues, many are left wondering what happened and how to shift course. Many startups missed 2022 revenue goals and are forecasting slower growth for 2023, especially compared to the explosive growth of teams and revenue during the Boom of 2021 and early 2022.

In this week’s episode of CRO Confidential, Founders Fund Investor Sam Blond sits down with the SVP of Sales at Modern Health, Hannah Willson, to discuss how companies can adapt to the current sales environment and how to correct course when you don’t have a right-sized sales team.

Video: https://youtu.be/24tKS8g_QJg

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SaaStr 631: What Is Going On In Venture Capital in 2023 with SaaStr Founder Jason Lemkin and 20VC Host Harry Stebbings Feb 03, 2023

Jason recently joined Harry Stebbings on 20VC to discuss VC in 2023. Hear why you shouldn't wait to raise (if you're fundable), even though the venture landscape will look better by the end of 2023.

This episode is an excerpt of Jason and Harry's discussion. You can watch the full video here: https://youtu.be/dHIWdwljt7Q

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Blog post: https://www.saastr.com/sales-led-vs-product-led-todays-startups-need-both-with-jason-eubanks-cro-at-harness-video/

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SaaStr 630: Sales-led vs. Product-led? Today’s Startups Need Both with Jason Eubanks, CRO at Harness Feb 01, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer.

At Harness, Eubanks leads go-to-market. Everything is defined by customer interactions, from how they find Harness to becoming a customer. What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It doesn’t really matter where you start because you’ll need to do both,” Eubanks said.

Full video with Q&A: https://youtu.be/aJqNJfph4Mw

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SaaStr 629: CRO Confidential: Sales Recruitment in 2023 For Candidates and Hiring Managers With Flexport's Ben Braverman Jan 27, 2023

As the past few years have demonstrated, it’s wise to expect the unexpected, especially when it comes to hiring. In particular, hiring for your sales team is critical in an uncertain economic outlook. Additionally, sales professionals looking for a new role should choose their next company wisely.

In this edition of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, discusses the current SaaS sales landscape and tips for hiring in 2023 with guest Ben Braverman, Head of Flexport Fund and former Flexport CRO and CCO.

Video: https://youtu.be/oONsrUYsQtw

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SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow Jan 25, 2023

In many companies, the longtime dispute between sales and marketing prevents them from collaborating or agreeing on a goal. Divvy’s CRO, Sterling Snow, created a structure aligning these two teams with others to create a formidable revenue team. This structure drove the company to a $2.5 billion-dollar acquisition by Bill within five years.

In this episode, Snow shares the journey to realizing the strength of revenue alignment through sales, marketing, and customer success and the principles for implementing this structure to yield tremendous results.

Video: https://youtu.be/1L2P-fi6gfM

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SaaStr 627: Move Over, Sales: Why Product & Marketing are the C-Suite's New Power Partnership with Checkout.com CMO Leela Srinivasan and CPO Meron Colbeci Jan 20, 2023

Sure, strong collaboration between Sales and Marketing is critical - but this CPO and CMO contend that the Product to Marketing connection might just be the most critical dynamic within your executive team. Learn how Meron Colbeci (CPO) and Leela Srinivasan (CMO) are driving the right outcomes through close collaboration.

Full video with Q&A: https://youtu.be/gWub2D4XZCQ

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SaaStr 626: 10 Lessons Learned Scaling to $1B Valuation with Drift Co-founders David Cancel and Elias Torres Jan 18, 2023

Reaching unicorn status is nice validation, but the luster fades when founders can’t navigate the hidden challenges that come with uncharted territory. David Cancel and Elias Torres, co-founders of Drift, share their insight on steering a company to a $1B valuation with both the tenacity to problem-solve and a fearlessness to fail. They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit. Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone.

Full video: https://youtu.be/gGVSaRcZkOs

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SaaStr 625: True Story: What Breaks Going from $0-$100M ARR in Less Than 2 Years with Wiz CRO Colin Jones Jan 13, 2023

Join Colin Jones, CRO at Wiz, as he shares key takeaways from building and scaling a sales organization that went from $0 to $100 million ARR in less than two years, making Wiz the fastest company to reach the $100M ARR. Colin will share key lessons he learned along the way, along with real-life examples of things that break when you grow at such unprecedented speeds, how to fix them, and how to build a team that consistently performs with grace under pressure.

Full video with Q&A: https://youtu.be/setOmORB76g

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SaaStr 624: Investing and Venture Capital in 2023 with SaaStr Founder and CEO Jason Lemkin and Atrium Founder and CRO Pete Kazanjy Jan 11, 2023

Jason and Pete chat about SaaStr Fund, the state of VC funding in Q1 2023, and whether LPs play a role in the former "grow at all costs" mindset that prevailed in 2021 and early 2022.

Video: https://youtu.be/cvYe2jf2gOE

This conversation is an excerpt from a Modern Sales Pros fireside chat. You can find that video on their channel: https://youtu.be/fVckRPSUG-U

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SaaStr 623: Removing Friction: How to Turn More Than 40% of Your Prospects Into Long Term Enterprise Customers with Attentive Co-founder and CEO Brian Long Jan 06, 2023

In any given day, the enterprise buyer has many priorities that will come before your product. How do you ensure your solution gets implemented and retained?

In this session, we walk through some of the lessons learned at Attentive on their path to over 5,000 customers in 5 years. We will dig into real world examples for reducing friction in sales, product and customer success.

Full video: https://youtu.be/47ReBgKEgEY

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SaaStr 622: CRO Confidential: What's Changed for Hiring a VP of Sales in 2023 with Founders Fund Partner Sam Blond and Stage 2 Capital LP and Former Lattice CRO Dini Mehta Jan 04, 2023

It may seem counterintuitive to seek out a sales leadership hire during this time of slowed hiring, but it’s the number one topic that many founders talk about and many SDRs, AEs, and sales managers ask about.

Founders may ask, “how do I find the right sales leadership hire?” While someone in sales may ask, “how do I become a CRO someday?”

In today’s episode of CRO Confidential, Sam Blond, Partner at Founders Fund, discusses these very questions with the previous CRO of Lattice, Dini Mehta.

Video: https://youtu.be/6eyB4G8y214

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SaaStr 621: Big Numbers from Small Customers: How DigitalOcean Accelerated at Scale with DigitalOcean Senior Vice President of Revenue Cliff Bockard Dec 30, 2022

Join Cliff Bockard, Senior Vice President of Revenue at DigitalOcean, as he discusses how DigitalOcean has won “big numbers” from “small customers” by tapping the underserved market of startups and SMBs. Cliff will discuss how companies can prioritize the success of their customers and benefit in turn, as well as why customer-centric and responsible, profitable growth matters more than ever.

Full video: https://youtu.be/vbj20ekVKsE

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SaaStr 620: 8 Ideas on How to Motivate the Sales Team After a Rough Patch with SaaStr Founder and CEO Jason Lemkin Dec 28, 2022

Ready to kick-start 2023? Worried about team morale after a less-than-stellar Q4 (and Q3)? Jason shares 8 ideas that you can use right now to keep your sales team motivated and have a better Q1.

Full video: https://youtu.be/ji8mYoAGGjU

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Blog: https://www.saastr.com/3-lessons-from-building-a-marketing-engine-to-grow-pipeline-from-millions-to-billions-with-samsara-cmo-sarah-patterson-pod-619-video/

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SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson Dec 23, 2022

Join Sarah Patterson as she shares key lessons on scaling marketing engines from her experience as a Marketing EVP at Salesforce and now the CMO at Samsara. Sarah will share three key lessons she has learned along the way, from building successful feedback loops to knowing when to invest for the long term or push for rapid growth.

Video: https://youtu.be/z7qITAzT5wc

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SaaStr 618: Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with Airtable CEO Howie Liu and Coatue Management General Partner Caryn Marooney Dec 21, 2022

For many SaaS companies, serving the world’s largest businesses requires evolving some of its most critical business strategies and operations. In this session, Airtable’s Howie Liu sits down with Coatue’s Caryn Marooney to share the lessons he’s learned from scaling Airtable. From how to think about competitors and categories, to the importance of building the right organizational culture, Howie and Caryn reveal what SaaS leaders need to consider as they move upmarket.

Video: https://youtu.be/if4nKnNMl4s

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Blog post: https://www.saastr.com/saastr-cro-confidential-founders-fund-partner-sam-blond-rippling-vp-sales-matt-plank-pod-617-video/

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SaaStr 617: SaaStr CRO Confidential Presents: Rippling VP of Sales Matt Plank on How to Ramp Up Sales in the Early Days. Hosted by Founders Fund Partner Sam Blond Dec 16, 2022

In today's CRO Confidential, Sam chats with Rippling VP of Sales Matt Plank. Matt was employee #5 and the first sales hire at Rippling. In this episode, he shares how he built and scaled Rippling's sales team.

Video: https://youtu.be/yAloXeNI1Qw

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SaaStr 616: Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin Dec 14, 2022

There are so many interesting things everyone selling to SMBs can learn from HubSpot. Don't miss this talk with Hubspot's and SaaStr's CEOs Yamini Rangan and Jason Lemkin where they'll dig into how HubSpot is growing a stunning 41% year-over-year at $1.7 Billion in ARR.

Yamini and Jason discuss:

-why Hubspot chose to "take a step backward" by moving from sales-led to product-led -why focusing on free makes your product better -the importance of having multiple products -why NRR should be a North Star metric for SaaS businesses -working with partners -international expansion and localization: why less is more

Full video: https://youtu.be/sNU4h7LpHOI

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SaaStr 615: Where Venture Capital Really is Right Now, With Accel, Iconiq Growth, and Salesforce Ventures at G2 Reach Dec 09, 2022

SaaStr CEO Jason Lemkin recently moderated a session with 3 of the best investing in SaaS: Doug Pepper, GP at Iconiq, Arun Mathew, GP at Accel, and Alex Kayyal, VP and head of all of Salesforce Ventures. The four deep-dive on the real state of venture capital today and into 2023.

This podcast was recorded live during G2's digital reach event. Check out the rest of the sessions over at Reach.G2.com

This episode is an excerpt from the session. Watch the full video: https://youtu.be/hTvNqr395nY

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SaaStr 614: CRO Confidential Presents: Gong SVP of Sales Jameson Yung on Creating a Category. Hosted by Founders Fund Partner Sam Blond and SaaStr CEO Jason Lemkin. Dec 07, 2022

Sam, Jason, and Jameson discuss:

Category creation: what Gong did well and what didn't go so well
The importance of content marketing, especially in very early stages
maintaining team morale in the current economy
the importance of messaging and customer relationships

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SaaStr 613: How Top CMOs Drive Growth in the Age of the Self-Serve Buyer with Klaviyo SVP of Marketing Kady Srinivasan, Talkdesk CMO Kathie Johnson, SmartBear CMO Cynthia Gumbert and TrustRadius Founder and CEO Vinay Bhagat Dec 04, 2022

To scale your business customers need to be at the center of all you do. The reason for your business is to solve their largest problems and be mission-critical to their success. If your customers succeed your business will too. However, what if you can’t find or engage your target buyers? The way technology is bought and sold today has dramatically changed. The buyer’s journey is not linear but something they want to control. According to Bain and Co study, 94% of prospective buyers are well informed about a product before ever engaging with a sales team. From our research at TrustRadius, virtually 100% of buyers want to self-serve, 58% of buyers say word-of-mouth is a top source for discovery and evaluation. We’ll evaluate these buyer trends and provide strategies to find and win these new-age customers now and in the future.

Full video: https://youtu.be/eGL9ndS3Kmk

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SaaStr 612: How to Manage 100+ SDRs Across 4 Continents with Snowflake VP, Global Sales Development Lars Nilsson Nov 30, 2022

SDRs are the most efficient channel for predictable B2B pipeline generation, but successfully scaling a team isn't easy. This session will cover the pillars of effectively recruiting, training, aligning, and empowering SDRs from the early stages of revenue through a global operation. Lars Nilsson has designed and built 25+ SDR operations at B2B SaaS software companies, and currently leads Snowflake's 200+ SDRs. Come have a listen to what all the buzz in SDR-Land is about!

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SaaStr 611: How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch Nov 28, 2022

Building a flexible platform for your products and a strategic ecosystem around them is the key to fueling sustained growth. But when you’re in the throes of putting it together, it’s challenging to track the countless workstreams, investments, and partnerships involved – not to mention bringing all these pieces into alignment. Join Atlassian’s Chief Revenue Officer, Cameron Deatsch, to learn how to invest in an ecosystem, how to optimize your platform for innovation, and why long-term thinking is crucial to becoming a $10 billion company.

Full video: https://youtu.be/eVDucwrUgq8

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SaaStr 610: The Playbook to Achieving CEO/CRO Harmony with Algolia CEO Bernadette Nixon and CRO Michelle Adams Nov 23, 2022

Keeping a Saas unicorn on the track of profitable, responsible growth requires clear alignment across the leadership team, and a purposeful approach to making decisions that drive the corporate mission. In this session, Algolia's Bernadette Nixon and Michelle Adams will discuss the dynamics of building a highly effective, open, direct and empathetic relationship between the critical CEO and CRO roles on the leadership team.

Full video: https://youtu.be/tJAPaW5GoxU

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SaaStr 609: SaaStr CRO Confidential Presents How to Survive in a Competitive Market with Divvy CRO Sterling Snow. Hosted by Founders Fund Partner Sam Blond. Nov 18, 2022

The two biggest mistakes business leaders can make in a competitive space are thinking their competitors are too smart or, alternately, too dumb. The game on the field has shifted dramatically over the past 12 months, and what matters to a startup today is much different from a couple of years ago.

In the second installment of CRO Confidential, Founders Fund Partner Sam Blond, previous CRO at Brex, goes head-to-head with the CRO at Divvy, Sterling Snow, previously bitter rivals turned curious comrades. Snow and Blond dive deep into competition — how to position yourself against competitors and make the most of that competition.

Brex and Divvy are adversaries in the corporate card space, with many deals going up against each other. There has always been a ton of respect there and a bit of animosity, too, because of how competitive the businesses were.

This poses the question: Does staunch competition lend itself to better business? Psst… the answer is yes! Let’s see what Snow and Blond have to say about competition.

Full video: https://youtu.be/7LTyMpxy9LQ

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SaaStr 608: AMA with SaaStr Founder & CEO Jason Lemkin at SaaStr Annual 2022 - Part 2 Nov 16, 2022

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. This episode is the second half of the session.

In this episode, Jason discusses:

Advice for very early-stage founders
Why real customer support is critical
Bootstrapping
What's next for SaaStr

The first half of the session was published in Episode 607.

You can watch the full video here: https://youtu.be/apc5GwLlaDI

SaaStr 607: AMA with SaaStr Founder & CEO Jason Lemkin at SaaStr Annual 2022 - Part 1 Nov 11, 2022

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. This episode is the first half of the session.

In this episode, Jason discusses:

Breaking rules
Setting goals
Technical debt
Black Swan events
Y Combinator

The second half of the session will be published in Episode 608. You can watch the full video here: https://youtu.be/apc5GwLlaDI

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SaaStr 606: Your Real Valuation: How Focusing on Delivering Customer Value Generates Business Value with Gusto Co-Founder Josh Reeves Nov 09, 2022

The foremost topic on every founder's mind right now: how to weather the ups-and-downs of an unpredictable economy. Gusto, has swerved with every economic curve since its founding 10 years ago. But throughout it all, Gusto has defined valuation differently—in terms of the value it provides to customers vs the value it extracts.

In this talk, Gusto CEO and founder Josh Reeves can speak to how Gusto has weathered the ups-and-downs of the economy—and why aligned success models (what's good for the customer = what's good for society = what's good for your business) are so important, especially now. Josh can share the specific business decisions Gusto has had to make with this approach, particularly over the past few years and today.

Full video: https://youtu.be/TuJnbPG3Tmk

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SaaStr 605: Increasing Runway Without Sacrificing Growth with Norwest Venture Partners' Sean Jacobsohn & Scott Beechuk and Andreessen Horowitz GP Kristina Shen Nov 04, 2022

Top of mind for many startups during a downturn is the question, “How do we balance investment in growing our business while maintaining a modest burn to extend our time to next funding?” In this session we will explore some creative techniques to grow your business with efficiency. Hear from three VC partners with experience successfully co-founding, leading, and growing startups during previous market downturns

Full video: https://youtu.be/hQ-lDnEMCgo

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SaaStr 604: SaaStr CRO Confidential Presents How to Fundraise in Late 2022 with SaaStr CEO and Founder, Jason Lemkin. Hosted by Sam Blond, Partner at Founders Fund Nov 02, 2022

Founders Fund Partner and former Brex CRO Sam Blond joins the SaaStr podcast to host this series with SaaS CROs.

But first, to kick off the CRO Confidential series, Sam chats with SaaStr CEO Jason Lemkin about whether tech founders still need to be based in SF, the current correction of the VC market, and what to look for in an investor.

Full video: https://youtu.be/rwHdE318dqA

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SaaStr 603: SaaStr CRO Confidential Presents the Ultimate Guide to Sales Compensation, Quotas and Recruiting with SaaStr CEO and Founder, Jason Lemkin. Hosted by Sam Blond, Partner at Founders Fund Oct 28, 2022

Founders Fund Partner and former Brex CRO Sam Blond joins the SaaStr podcast to host this series with SaaS CROs.

But first, to kick off the CRO Confidential series, Sam chats with SaaStr CEO Jason Lemkin about gross margins, macro impact on 2022 revenue, and sales leadership recruiting.

Video: https://youtu.be/yAyym4uJMcs

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SaaStr 602: Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover Oct 26, 2022

The rapid proliferation of cloud services has added to overwhelm among enterprise workers. Over the years, Grammarly has learned effective strategies to stand apart with users and business decision-makers while channeling customers’ needs, whether in customer support, sales, HR, and marketing. CEO Brad Hoover shares the customer-centric principles and lessons that he has learned in growing their user base to tens of millions of enterprise and individual customers, with teams from Accenture to Zoom.

Full video: https://youtu.be/zoyxXSYeZhM

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SaaStr 601: What It Takes to Forge Your Own Category with Braze Co-Founder and CEO Bill Magnuson Oct 21, 2022

“Find a need and fill it” is a well-known maxim. After identifying the white space, though, understanding how to navigate category creation is key in order to grow and scale a company for the long term. For many SaaS businesses, the first category others consign you to may not match your ambitions as a founder. Entrenched forces have a vested interest in maintaining the status quo, and it takes courage to stick to your convictions about the future. As industries expand and mature, new strategies are needed to further deepen the competitive moat to secure and retain category leadership. Product is just the beginning: Ongoing success hinges on the growth and cultivation of the team, the company culture, and the larger stakeholder community—the work is never done.

When Braze was founded in 2011 with Bill Magnuson as CTO, smartphones were just becoming mainstream and mobile marketing was in its infancy. At that time, the category term ‘customer engagement platform’ did not exist yet, but the cofounders believed that technology which enabled brands to better understand and serve customers across mobile and beyond was the future for Braze. Fast forward 10+ years, and the founding team’s conviction has enabled Braze to become a leader in the nascent customer engagement category, reaching $100M in ARR in eight years, then doubling that to $200M less than 18 months later, to then making its public company debut at the end of 2021. In this session, Braze Cofounder and CEO Bill Magnuson will share best practices and lessons learned from his experience scaling Braze and establishing the company as a leader in the recently formed customer engagement category, including:

Having conviction for your vision will help you navigate the changing SaaS landscape as you grow your business. Staying true to your initial vision is critical to category creation and for long-term company success.
Determine when and whether to pivot, or to adapt to shifting circumstances. Founders must be adept at identifying and articulating the unique value the business delivers, refining the message over time without deviating from foundational beliefs.
Category leadership results from a community effort: customers, end users, partners, investors, analysts, and team members collaborate to build on the founders’ vision.
How and why a CTO founder might transition to CEO: Technical founders deeply understand product value and can take on the wider leadership role as they navigate the nuance of category creation.

Full video: https://youtu.be/T5r6ajAHyvI

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SaaStr 600: Founder Confidential with HubSpot Founder and CTO Dharmesh Shah, & Founder and Executive Chairperson Brian Halligan Oct 19, 2022

Tune into Founder Confidential with SaaStr CEO Jason Lemkin and Hubspot Founders Dharmesh Shah and Brian Halligan to hear their key learnings and considerations of what it takes to be a Founder in today's SaaS landscape.

Full video: https://youtu.be/gn01HIUyE9M

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SaaStr 599: Growth vs. Efficiency: How to Weatherproof Your SaaS Startup for Tougher Times with Point Nine Founder and Partner Christoph Janz Oct 14, 2022

It’s no secret that 2022 has brought market shifts that even the previous two years lacked. While previously, investors were a bit more open and hyper-focused on growth, now SaaS VCs are more interested in proving efficiency alongside growth. As always, investors still have high-growth expectations, which have not changed. But in 2022, there is a new focus on efficiency. In fact, 82% of investors in a recent survey said that efficiency is more critical this year.

During this year’s SaaStr Annual event, Christophe Janz, Partner at Point Nine Capital, shares the secret to attracting investors in the new landscape.

Full video: https://youtu.be/nBYHFm-H8pA

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SaaStr 598: CEO Systems: 5 Lessons Learned from Scaling at Every Growth Phase with HashiCorp CEO Dave McJannet Oct 12, 2022

Leading a scaling business requires systems and plans for various stages of growth. Dave McJannet shares lessons learned from scaling HashiCorp, including: how to implement overlapping systems for the business (finance, people, product, go-to-market); how to manage the layered time horizons of various teams (36 months for a CEO, 90 days for sales); and how to reinvent these systems as the company enters new phases of growth.

Full video: https://youtu.be/KJk5B3R9rBw

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SaaStr 597: VC State of the Market with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder & Managing Partner Aileen Lee Oct 07, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. This has caused VC investors to be increasingly wary. With no end in sight to the economic uncertainty, VC investment could remain soft, with downward pressure on valuations resulting in decreasing levels of investment.

Founder and Managing Partner at Cowboy Ventures, Aileen Lee, discusses the state of the VC market in 2022 with Founder and CEO of SaaStr Jason Lemkin—the change in VC activities and seed deals, the importance of the board in the success of a startup, profitability and much more.

Full video: https://youtu.be/R3G6P19qHY4

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SaaStr 596: Scaling Revenue in 2022: What’s the Same and What's Different? with Confluent President of Field Operations Erica Schultz Oct 05, 2022

Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. A renowned enterprise software leader that has led revenue organizations and spearheaded the cloud GTM strategies at companies such as Oracle, New Relic and now Confluent, Erica Schultz is Confluent’s President of Field Operations and will share what she has seen evolve in enterprise GTM and tips on how to thrive in the current environment. From PLG and consumption-based pricing, to value-based selling and driving efficient growth, Erica will share veteran insights that will help you develop your own successful GTM strategy.

Full video: https://youtu.be/j293NArWW38

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SaaStr 595: 5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator MD of YC Continuity Anu Hariharan Sep 30, 2022

Anu Hariharan works with hundreds of startups annually as Managing Director at Y Combinator. Through experience, she explains five company-altering learnings from B2B startups that founders should consider at the earliest stages of their businesses.

Full video: https://youtu.be/pPgtmFaxkrc

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SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge Sep 28, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies.

Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.

Full video: https://youtu.be/prLzBINL4tI

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SaaStr 593: State of the Cloud 2022: The Centaur Report with Bessemer Venture Partners Sameer Dholakia, Mary D'Onofrio, and Elliott Robinson Sep 23, 2022

Bessemer Venture Partners unpacks the most important trends of the cloud economy, and explores the new milestone entrepreneurs need to value above all else—reaching Centaur status, or $100M in ARR—and the paths to get there. Releasing insights for founders with big ambitions, Sameer Dholakia, Elliott Robinson, and Mary D’Onofrio share the insights from cloud benchmark data and dive into the strategies that three Centaur companies took to scale their cloud businesses to $100M ARR.

Full video: https://youtu.be/pUKwyAxwAqI

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SaaStr 592: Everything that Breaks on the Way to $1B ARR with Mailchimp Co-Founder Ben Chestnut and SaaStr CEO Jason Lemkin Sep 21, 2022

Join Mailchimp Co-Founder Ben Chestnut and SaaStr CEO Jason Lemkin in a follow-up to their popular fireside chat held during SaaStr @ Home 2020. Ben and Jason will chat about the highlights–and the challenges–of scaling a company like Mailchimp to $1B ARR.

Full video: https://youtu.be/5fx3qFD62ak

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SaaStr 591: The Key to Successful Scaling Across Markets, From a Founder Turned VC with OMERS Ventures Managing Partner Harry Briggs Sep 16, 2022

This session will explore the approaches and measures that founders and leadership teams can take to successfully scale their business and expand into new markets. It will be led by Harry Briggs, a founder turned VC with experience both in building his own business with customers in over 35 countries and supporting his portfolio founders in executing their international expansion plans. OMERS Venture Managing Partner Jambu Palaniappan led Uber's EMEA expansion and Harry also shares some of Jambu's learnings from Uber.

Full video: https://youtu.be/I56lkBqi5yI

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SaaStr 590: 10 Lessons Learned Along the Path to $100M ARR with UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters Sep 14, 2022

As reaching $100 million in ARR continues to be a critical milestone for SaaS players, UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters will explain how they have taken UserZoom's business to the next level since its founding in 2007 and share ten relevant lessons learned during UserZoom's journey to $100 million in ARR in the user experience management space.

Full video: https://youtu.be/ldf7eOfuDkg

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SaaStr 589: The Secrets to Working with VC Associates, Scouts, Syndicates....and the True Gate Keepers to Venture Capital with Coelius Capital Managing Partner Zach Coelius and GGV Capital Investor Tiffany Luck Sep 09, 2022

Fundraising with a successful VC firm is a huge goal for entrepreneurs, especially in the early stages of the business. But the path to a deal isn’t always as straightforward as it may seem. During an enlightening session at SaaStr Europa 2022, Zach Coelius (Managing Partner at Coelius Capital) and Tiffany Luck (Investor at GGV Capital) share the secrets and lesser-known players in the world of venture capital. As Luck says, “There are many players in the VC ecosystem, and so your entry point to fundraising might be with any one of these players.”

Full video: https://youtu.be/xKb4ORuFDSc

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SaaStr 588: Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals with Demodesk CEO Veronika Riederle and VP Revenue Lauren Wright Sep 07, 2022

How do you build a sales organization from scratch? How do you go from $0 to $1M ARR and beyond? What about moving from founder-led sales to building a sales team and scaling your revenue growth?Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth.

Full video: https://youtu.be/sAXI0nP2YW4

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SaaStr 587: The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico Partner Irina Haivas and Principal Hillary Ball Sep 02, 2022

As a founder, there are different ways you can set your start-up apart from other companies at the venture and growth stages. Investors look for specific metrics to see whether you stand out from the crowd, ranging from your market expansion potential to your product vision and product-market fit.

Atomico Partner, Irina Haivas, and Principal, Hillary Ball, explore what investors are looking for from the early stage through growth.

Full video: https://youtu.be/gP87MIf7Vbk

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SaaStr 586: Scaling From $10M-$100M ARR: The Good, The Bad and The Ugly with Showpad Co-Founder Pieterjan Bouten Aug 31, 2022

As Showpad is close to crossing $100 in ARR PJ will share his most important learnings from scaling Showpad as its CEO.

He'll cover the hard lessons learned, the highs and the lows on hiring, board dynamics, raising money, internationalization and personal growth.

Full video: https://youtu.be/YGfjHVAMFQ0

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SaaStr 585: The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin Aug 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales.

Podcast episode 585 is an excerpt from the AMA. You can watch the full video here: https://youtu.be/AGHRqE54hTg

Transcript of full AMA here: https://www.saastr.com/the-answers-to-scaling-hiring-and-everything-else-a-saastr-europa-ama-with-saastr-ceo-jason-lemkin-pod-585-video/

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SaaStr 584: More Than Revenue: Why Choosing Your First Customers Matters More Than You Think with Pigment Co-Founder & Co-CEO Eléonore Crespo Aug 24, 2022

Most software startups rely on ARR as the first indicator of success. However, not every company understands the power of trust and credibility your first customers bring. Eleonore will speak about Pigment’s customer growth strategy and the approach to build a raving ambassador community. She will also share insight into bringing the trust philosophy into early product development.

Full video: https://youtu.be/GpRBa7e6IKs

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SaaStr 583: Scaling Faster, Part 2: An AMA with SaaStr Founder & CEO Jason Lemkin Aug 19, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling faster. This episode is an excerpt of that AMA.

Jason answers questions about

marketing and customer acquisition
customer onboarding
M&A as a growth strategy
sales comp plans
sustainable scaling
sales cycles
the fake question that won't go away: "build vs buy"

Transcript of the full AMA: https://www.saastr.com/scaling-faster-part-2-an-ama-with-saastr-founder-ceo-jason-lemkin-pod-583/

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SaaStr 582: SaaS Secret Sauce: How the CEO -- CRO Dynamic Drives Growth with Marketo Former EVP Sales Bill Binch Aug 17, 2022

We’ve learned Saas companies strive to achieve the T2D3 model. Join Bill Binch, Former EVP Sales, Marketo (currently Operating Partner at Battery Ventures) as he discusses Marketo’s success and why the same old playbook needs to be adapted for today. Learn from Bill on how the CEO & CRO relationship shapes this and what new ideas founders need to think through.

Full video: https://youtu.be/MS3e6_T5RYs

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SaaStr 581: The Latest in VC Funding + Scaling SaaS: An AMA with SaaStr Founder & CEO Jason Lemkin Aug 12, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about VC funding and scaling in SaaS. This episode is an excerpt of that AMA.

Transcript: https://www.saastr.com/vc-funding-scaling-saas-an-ama-with-saastr-ceo-jason-lemkin-pod-581/

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SaaStr 580: Finding Opportunities in Every Challenge: From Humble Beginnings to 30 Million Users with Miro Founder and CEO Andrey Khusid, and ICONIQ Growth General Partner Matthew Jacobson Aug 10, 2022

In conversation with Matthew Jacobson, Partner at ICONIQ Growth, Miro Founder and CEO Andrey Khusid will share his real-time revelations from growing Miro— which he likens to “building a plane while flying"—and what it takes to create a company that will endure for the longterm.

Full video: https://youtu.be/s1Wz1nwASGM

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SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin Aug 05, 2022

SaaStr’s own Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs.

Up this week is our own Jason Lemkin, Founder and CEO of SaaStr.

We're cross-posting this great deep dive episode where they discuss how SaaStr has evolved over the last 10 years, and discuss the importance of focusing on field marketing now that folks are eager to get back together.

SaaStr 578: The Metrics that Matter, Whether You Are Raising $1 Million or $100 Million with Index Ventures Partner Molly Alter Aug 03, 2022

Which metrics matter and which can distract you when building a fast growth SaaS startup? Index Ventures Partner Molly Alter shares benchmarks for the most important metrics that will accelerate your growth and attract investors in your next round. She will explain how these differ by stages of the business, from Seed to Growth, and for different types of SaaS businesses.

Full video: https://youtu.be/UtfXQx4zc7o

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SaaStr 577: Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin Jul 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling faster. This episode is an excerpt of that AMA.

Read the full transcript of the AMA: https://www.saastr.com/scaling-faster-an-ama-with-saastr-founder-ceo-jason-lemkin-pod-577

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SaaStr 576: 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri Jul 27, 2022

Although core to the European economy, accounting for around 11M companies and 99.8% of businesses in Western Europe, the SMB market has largely been underserved by software providers. Now, companies like PayFit are on a mission to meet this underserved audience’s needs. With its unique and flexible cloud architecture, PayFit has already met the payroll and HR management demands of 7,000+ SMBs across four countries and grown to 900+ employees. Getting to this point from just 40 team members and 200 customers back in 2017 takes more than just grit, vision and a great product. It takes a solid GTM strategy focused on launching and growing the company’s competitive advantage in each core market, an in-depth knowledge of your target audience and the ability to hire exceptional team members along the way. In this session, Philippe Botteri, Partner at Accel, and Firmin Zocchetto, co-founder and CEO at PayFit, discuss the seven secrets behind the company’s SMB GTM strategy.

Full video: https://youtu.be/HZDBNg8JQ8w

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SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel Jul 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness.

At Mutiny's The Second Lever digital conference, SaaStr Founder Jason Lemkin hosted a star-studded CMO panel featuring Salesforce President & CMO Sarah Franklin, Box CMO Chris Koehler, and Attentive CMO Sara Varni. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future.

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SaaStr 574: 5 Scale-Up Mistakes for Startups with Dave Kellogg Jul 20, 2022

Scale-up seems easier than start-up in many ways. You've established product-market fit. You've sold $5 or $10M in ARR. You've found a buyer persona to sell and problem (aka, use-case) to solve. You've answered all the hard questions. Now, all you have to do is scale it up. Easy-peasy, right? Not so fast. In this presentation, I'll cover what I see as the top 5 mistakes made during the scale-up phase based on my experience as a CEO of two startups in the $0 to $100M range, CMO of two in the $50M to $1B range, advisor to dozens of startups, and EIR at Balderton capital where we work with scores of startups at both the early and growth stages. We'll discuss: premature scaling, US expansion, insufficient enablement and support, inexperienced management, and the delicate topic of reacceleration after a stall. As a bonus, we'll talk about when your "second album" (i.e., product) should come out and how to maintain focus in a world of market- and sometimes board-driven distractions.

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SaaStr 573: Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin Jul 15, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. This episode is an excerpt of that AMA.

See the full transcript: https://www.saastr.com/scaling-from-1-to-10m-an-ama-with-saastr-ceo-and-founder-jason-lemkin-pod-573

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Blog post: https://www.saastr.com/5-more-mistakes-from-zero-to-ipo-with-zoominfo-ceo-henry-schuck-podcast-571-and-video/

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SaaStr 572: 10 Mistakes in Building Out Your Revenue Organization: A CEO's Perspective with Insider CEO Hande Çilingir Jul 13, 2022

In this episode of the SaaStr Podcast, Insider Co-Founder and CEO Hande Cilinger will dive into 10 mistakes to avoid in building out a revenue organization. Tune in to this week's episode for Hande’s take on how to best hire, enable, sell, and grow.

Watch the full video: https://youtu.be/tnBklWSZJ-g

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SaaStr 571: 5 More Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 2 Jul 08, 2022

n this session, ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century. Join this session with Henry and SaaStr CEO Jason Lemkin to learn where he went wrong, what he would do differently, and how to avoid making the same mistakes he did.

This is Part 2 of Jason and Henry's interview. Part 1 can be found in Episode 570.

Watch the full video: https://youtu.be/YLSNCjAqDW0

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SaaStr 570: 5 Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 1 Jul 06, 2022

In this session, ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century. Join this session with Henry and SaaStr CEO Jason Lemkin to learn where he went wrong, what he would do differently, and how to avoid making the same mistakes he did.

This is Part 1 of Jason and Henry's interview. Part 2 can be found in Episode 571 to be released on June 8, 2022.

Watch the full video: https://youtu.be/YLSNCjAqDW0

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SaaStr 569: Classic Episode: Succeeding As a Young Enterprise Founder with Front Co-Founder and CEO Mathilde Collin Jul 01, 2022

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Front Co-Founder and CEO Mathilde Collin. Just this week, Front announced their Series D at a 1.7 billion dollar valuation that makes Front one of only 11 SaaS Unicorns founded and led by women.

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SaaStr 568: Mind the Gap: Balancing Growth and Efficiency in Tougher Times with Point Nine Managing Partner Christoph Janz Jun 29, 2022

In the last few weeks, the VC funding environment has changed dramatically. In this session, Christoph will share tactical advice on how to weatherproof your financial plan for the funding downturn.

You can see Christoph's slides here: https://www.slideshare.net/saastr/mind-the-gap-balancing-growth-and-efficiency-in-tougher-times-with-point-nine

Full video: https://youtu.be/vIOZ5T0HaNc

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SaaStr 567: Classic Episode: eCommerce API Startup to Unicorn With Shippo Co-Founder and CEO Laura Behrens Wu Jun 24, 2022

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: Harry Stebbings interviews Shippo Co-Founder and CEO Laura Behrens Wu. In April 2016, Shippo had only 22 employees and was just beginning to scale. They've since opened new hubs in Austin and Dublin and in 2021, hired Employee number 200.

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SaaStr 566: 16 Ways to Level Up in 2022 with SaaStr Founder and CEO Jason Lemkin Jun 23, 2022

At SaaStr Europa 2022, Jason shared the results of 16 SaaStr LinkedIn polls and discusses where he thinks SaaS companies are on track or need improvement.

Full video: https://youtu.be/ra3g8XEJFs0

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SaaStr 565: Classic Episode: The Importance of Company Values, a Great Hiring Process, and Ownership Culture with Gusto Co-Founder & CEO Josh Reeves Jun 17, 2022

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Gusto Co-Founder and CEO Josh Reeves. At the time of this interview, Gusto had 350 employees serving 40,000 customers. Today, it's grown to more than 2,000 employees serving over 200,000 businesses.

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SaaStr 564: Top 10 Learnings Architecting a High Throughput Critical API with RevenueCat CTO Miguel Carranza Jun 15, 2022

RevenueCat's API handles subscriptions for more than 8 million mobile subscribers and is the subscription infrastructure for more than 4000 apps. Join Miguel Carranza, Co-founder and CTO to hear his top learnings on designing and scaling a high throughput API.

Full video: https://youtu.be/LOkTz0cvwS8

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SaaStr 563: Classic Episode: Why NPS From Your Whole Ecosystem Is Critical with Flexport Founder & CEO Ryan Petersen Jun 10, 2022

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Flexport Founder and CEO, Ryan Petersen. In October 2016, Flexport was a single-product company with a valuation of 300 million. Today, it's a multi-product platform valued at 8 billion.

Ryan discusses why NPS isn't just a customer measurement, and how empowering your employees makes for happier employees and customers.

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SaaStr 562: How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen Jun 09, 2022

Looking to scale revenue, get funding from a VC or private equity firm to grow your business, or take your company public? Marketing plays a key role in making any of that happen. Noreen Allen will share tips from her experience at five different tech companies, which includes three IPOs, multiple fundraising rounds, and several M&A events. She’ll walk you thru how to turn your marketing organization into a growth driver.

Full video: https://youtu.be/7I21W5NEFsY

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SaaStr 561: Classic Episode: The Plaid Journey with Co-Founder and CEO Zach Perret Jun 03, 2022

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: Plaid co-founder and CEO, Zach Perret. This interview with CNBC’s Ari Levy took place in February 2019, shortly after Plaid raised a Series C round at a $2.7B valuation. In 2021, Plaid raised their Series D at a $13.4B valuation.

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. But how do companies gain secure access to that data in the first place? Enter the platform company. Hear from Plaid co-founder and CEO, Zach Perret, as he walks through his lessons learned building Plaid and how it found itself at the center of the fintech ecosystem.

Full video: https://youtu.be/cUIahrKfOq0

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SaaStr 560: Enterprise Communities: The What, Who, Why, When & How with Venafi Head of Community, Holly Firestone Jun 01, 2022

The community industry is booming. Now, more than ever, companies are realizing the importance of community and the impact it can have on their businesses. Learn from a community professional with over 10 years of experience in building community for SaaS companies about what community is, who you build community for, why it's important, when to start, and how to kick things off.

Full video: https://youtu.be/CHV_GUO_FZw

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SaaStr 559: Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal May 28, 2022

People do not want to buy one-size-fits-all solutions. Rather, they are looking for something flexible and adaptable to their unique needs.

When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions.

Airtable’s CMO Archana Agrawal shares how marketers can tackle these challenges to develop solid marketing foundations for rapid customer acquisition and growth. She reveals how customer centricity, operational rigor, and data-driven strategies drove Airtable to scale and serve over 300,000 organizations, including 80% of the Fortune 100.

Full video: https://youtu.be/2aAT8-Omcqc

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SaaStr 558: Building a Values Playbook that Led to a $1.3B Exit with Emery Wells, Co-Founder & CEO @ Frame.io & VP, Digital Products, Adobe May 25, 2022

Organizations need livable values that drive the business and employees. If appropriately discussed and embedded, a values playbook can be the hallmark of your organization and one of the most strategic tools founders and managers have.

Emery Wells, co-founder of Frame.io, discusses how to set results-driven company values and why it's essential to embed those values into every part of the employee lifecycle.

Full video: https://youtu.be/CwoHIZ16ess

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SaaStr 557: Where Venture Is Right Now with Iconiq GP Doug Pepper and SaaStr Founder Jason Lemkin May 20, 2022

Doug's been an investor is so many of top SaaS companies, from Marketo to Calendly to Loom to Braze to Lattice. Today he's a general partner at one of the top growth-stage VC firms, Iconiq. He and Jason do a deep dive on where the venture markets really are today, and what it means for founders.

Key Takeaways:

#1. VC remains open — at least for deals

#2. So many top, mid, and later-stage SaaS companies raised tons of capital in 2021, so much … that few really need to go back to market and raise again this year.

#3. VCs are taking more time, but more “back to normal” time Growth deals can still be done in 3-4 weeks, just not 1 week now.

#4. Not only is there is plenty of money in venture — but even more is coming. Top funds are continuing to raise huge funds.

#5. The biggest issue in venture today is just that founders haven’t changed their expectations

#6. 2016 was tough, too.

#7. Watch What the Big PE Firms like Vista, Thoma Bravo, etc. do in SaaS. They know.

Full video: https://youtu.be/WehTJ4RNBaQ

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SaaStr 556: 7 Drivers in Building to a $7 Billion Company with 1Password CEO Jeff Shiner and 1Password Advisor Carilu Dietrich May 19, 2022

From a remote-first company founded in 2005 to a $7B valuation in 2022, 1Password grew for 14 years through word-of-mouth marketing and a core focus on its customers. Today the company has grown to over 600 employees, serves over 100,000 businesses, and counts individual customers in the millions. The processes have changed and the teams have grown, but the core focus on customers remains. CEO Jeff Shiner and Board Advisor Carilu Dietrich will dive into the seven most meaningful tactics that have brought 1Password to this stage.

Full video: https://youtu.be/HpNsBsnafBo

SaaStr 555: Secrets to Building a High-Performing Revenue Marketing Engine with Demandbase VP of Marketing Tracy Kraft May 13, 2022

Building a revenue marketing engine provides an invaluable asset to a company’s growth by harnessing the combination of people, data, and instinct. The problem is most companies have fragmented go-to-market efforts that prevent them from seeing the power of connecting these dots. In this session, Tracy Kraft, VP of Global Revenue Marketing at Demandbase, will provide key considerations and a proven formula that go-to-market teams can use to establish, grow, and scale their revenue marketing strategies…and directly link it to company growth.

Full video: https://youtu.be/gosmIylk4AM

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SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose May 11, 2022

We know the secret to SaaS is technology that scales, but what about the people? Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates.

Product-led organizations are made up of “builders and sellers,” two parts of your organization who inherently approach their work differently. To get the entire organization on the same page, a different playbook is required.

From introducing more effective communication practices to finding shared purpose in disparate operating models, there are required shifts that need to be made at each stage of growth.

In this talk, 20+ year SaaS entrepreneur and CircleCI CEO, Jim Rose, will share:

Understanding what product-led growth really means and how to find harmony during rapid expansion
How to build and use a data-driven engine to get R&D and GTM teams speaking the same language
How to look for the key signals that drive critical decisions at various stages of growth

Full video: https://youtu.be/39NqdMTKUC8

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SaaStr 553: 10 Things You Can Do Today To Grow 10x Faster With SaaStr CEO Jason Lemkin and Boast.ai Co-Founder Lloyed Lobo May 06, 2022

After an impressive career in SaaS, SaaStr CEO Jason Lemkin knows a thing or two about growing business in today’s competitive climate. Boast.AI Co-Founder Lloyed Lobo recently interviewed Jason about his experience and advice for SaaS leaders, which included:

Why being a serial entrepreneur in SaaS is a bad idea
Why hiring VPS is critical to really growing your startup

This episode is an excerpt from Jason and Lloyed's discussion. You can see the full video here: https://youtu.be/RqgjBMlQ6ik

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SaaStr 552: 5 Lessons on Building Your Sales Organization for Scale with Than Hancock, EVP of Sales @ Podium and Carlie Adams, Head of West Coast Sales @ Podium May 05, 2022

Podium's EVP of Sales, Than Hancock shares his insights on how to maximize and grow your sales organizations for every stage of growth from seed round to global scale. He will be joined by Regional Sales Manager, Carlie Adams to discuss both the challenges and opportunities for setting up your sales organization for success, particularly during hyper growth.

Full video: https://youtu.be/MFB8X9mvFM8

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SaaStr 551: Top 5 Mistakes While Building & Scaling Global Product Teams from Microsoft to Salesforce to Hubspot with Hubspot GM & VP, Products, Poorvi Shrivastav Apr 29, 2022

Managers often grapple with how to create and scale a global product team. Scaling a team isn’t about increasing the size, rather it’s about increasing the output of the teams and producing tangible value. For that reason, scaling teams require different leadership chains inside the company.

Poorvi Shrivastav, GM and VP of Products at HubSpot, shares her passion for team development and discusses her journey of leading cross-geographical product teams and revealing how to execute the scaling plan successfully.

Full video: https://youtu.be/jWCbO87OEgc

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SaaStr 550: How to Reinvent a Category that’s Already Been Won with Mark Ghermezian, Co-Founder @ Braze, and Founder and General Partner @ m]x[v capital Apr 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business.

Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space.

Full video: https://youtu.be/pVsmB8nhneE

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SaaStr 549: From 0 to $500 Million ARR in 6 years: Learnings from Innovating in Underserved Markets with Samsara CPO Kiren Sekar Apr 22, 2022

What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years?

Kiren Sekar joined Samsara’s founding team as a CPO after working with the co-founders at their previous company, Meraki. Calling on more than twelve years of product work between Meraki and Samsara, Kiren shares valuable and actionable insights on innovating in underserved markets.

Full video: https://youtu.be/3ZrNFs4uQfA

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SaaStr 548: How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan Apr 20, 2022

Every sales leader struggles to retain their talent - especially in today's employee market. In this session, Alice Katwan, Twilio's SVP and GM of North America Sales, will reveal her strategies for building a high-performing sales team that sticks around for the long haul. If you are spending too many cycles recruiting, onboarding, and worrying about retaining your top sales reps — this session is for you.

Full video: https://youtu.be/iKhWflFcU-U

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SaaStr 547: The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 2 Apr 15, 2022

Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. But getting customers like Twitter, Instacart, Match, and IBM didn't happen overnight. Spenser lays out the mistakes young companies will often make as they grow, and how he positioned Amplitude for growth and success. He found these lessons essential for founders to learn on their way to $100 million ARR and beyond.

In this episode, Spencer discusses:

* Focusing on the product and expansion

* Taking your company public

This is the second half of Spenser's session from 2022 SaaStr Build. You can find the first half in Episode 546 here: https://sites.libsyn.com/77527/saastr-546-the-secrets-to-going-big-going-multi-product-and-going-public-with-amplitude-ceo-spenser-skates-part-1

Full video: https://youtu.be/2UPMCcC3OHQ

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SaaStr 546: The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 1 Apr 13, 2022

Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. But getting customers like Twitter, Instacart, Match, and IBM didn't happen overnight. Spenser lays out the mistakes young companies will often make as they grow, and how he positioned Amplitude for growth and success. He found these lessons essential for founders to learn on their way to $100 million ARR and beyond.

In this episode, Spenser will discuss laying the right foundation for long-term success:

* Find the right product-market fit

* Build the best founding team for growth

* Hire a team of people more talented than you

* Surround yourself with a well-rounded board of advisors

Full video: https://youtu.be/2UPMCcC3OHQ

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SaaStr 545: Marketing to Developers: Why Happy is Our Hack with DigitalOcean CMO Carly Brantz and SaaStr GM & SVP, Marketing Amelia Ibarra Apr 08, 2022

Carly Brantz scaled marketing at SendGrid to grow company revenue from $5M to $200M. Now as DigitalOcean CMO, she’s focused on marketing to its developer and startup audiences and helping them on their growth journeys. Carly will share lessons learned as a marketing leader – and how simplicity, community, credibility and happiness – provide a powerful platform for growth. SaaStr GM & SVP, Marketing Amelia Ibarra joins Carly for the discussion.

Full video: https://youtu.be/Qu6wr3u2-yU

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SaaStr 544: People, Process and Product: A Product Leader’s First 90 Days with Notion CPO Madhu Muthukumar Apr 06, 2022

Being a product leader is different at every company, and learning to lead at every company can widely vary. After leading product teams at Twitter, Oculus, and Robinhood, and working with companies of all sizes at McKinsey, TechStars, and now as an investor — here’s exactly how Madhu approaches his first 90 days on the job as CPO at Notion, step-by-step. He’ll walk through foundations, learnings, and challenges, pulling insights and experiences from the top product leaders in software.

This episode is an abbreviated version of Madhu's session at SaaStr Build. You can see the full video here: https://youtu.be/kxgox905lho

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SaaStr 543: The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work Apr 01, 2022

SaaStr CEO Jason Lemkin sits down with Raise Commercial Real Estate CEO Justin Bedecarre and Head of Raise's New York office, Jamie Katcher, to discuss the future of work.

Raise.Work is a leader in planning, leasing, and sourcing tech real estate spaces.

Full video: https://youtu.be/0MnlhVXUo3Q

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SaaStr 542: 5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo Mar 30, 2022

The SaaS world is competitive, and standing out in a highly saturated market takes remarkable hard work and skill. However, the companies that adapt and create transformational change tend to survive. COO Anu Bharadwaj’s years of experience at Atlassian have shaped her outlook on how to thrive in the market.

In this session, Boast.AI Co-Founder Lloyed Lobo interviews Bharadwaj as she shares Atlassian’s five building blocks to win.

This podcast is an excerpt of the full interview, which you can find here: https://youtu.be/zQCdwoT7Kak

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SaaStr 541: How to Set and Hit Revenue Targets with Sam Blond, CRO at BREX Mar 25, 2022

Sam Blond, Chief Revenue Officer at Brex, shares how to set and hit revenue targets for your sales team, when to adjust, and how to structure and hire your team around your sales KPIs and goals.

Video: https://youtu.be/NXKvxb1AoPU

Blog post: https://www.saastr.com/how-to-set-and-hit-revenue-targets-with-brex-cro-sam-blond-pod-541-video/

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SaaStr 540: 15 Ways to Help the Sales Team with SaaStr CEO and Founder Jason Lemkin Mar 23, 2022

SaaStr CEO and Founder, Jason Lemkin, shares the top 15 ways to help the sales team close more right now, this year -- with the same number of leads you already have!!

Blog post: https://www.saastr.com/can-help-sales-team/

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SaaStr 539: The Journey to Building a Successful Customer Advisory Board in the Enterprise with Mapistry VP of Customer Experience Maya Colato Mar 18, 2022

Customer feedback is an essential road map to guide a company toward success. When you have a customer-centric culture, your business has a greater chance of growing and thriving. But how can businesses create spaces for customers to engage in productive dialogue?

Mapistry sought out feedback about its direction by organizing a Customer Advisory Board (CAB).

Mapistry received commendations for the process from participants of its CAB—executives and practitioners from diverse industries. Maya Colato, Vice President of Customer Experience at Mapistry, outlines how you can build a successful Customer Advisory Board.

Full video: https://youtu.be/OfjP01RmuvQ

Blog post: https://www.saastr.com/building-a-successful-customer-advisory-board-in-the-enterprise-with-mapistrys-vp-of-customer-experience-maya-colato/

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SaaStr 538: Product-Led Growth: Panacea or Boondoggle? with AgentSync Co-Founder & CTO Jenn Knight and OpenPhone Co-Founder Daryna Kulya Mar 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray.

Full video: https://youtu.be/L4oRfut9ufI

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SaaStr 537: How Hybrid is Working in Practice....What the Data Shows with Raise Commercial Real Estate CEO Justin Bedecarre and Felipe Gomez, President @ Raise Mar 11, 2022

What do you remember about your experience in the workplace prior to 2020? Is it the moments of collaborative synergy and collective achievements? Is it the feeling of solving complex problems and hitting milestones with your team? Perhaps it’s the joy of closing deals and celebrating with your colleagues?

It’s been more than two years since the pandemic interrupted our daily work life, and companies are taking stock and preparing for a return to the workplace. How can company leadership retain these important experiences of collaboration in the workplace and pair them with the opportunity and flexibility we’ve discovered since working remotely?

Raise CEO and co-founder, Justin Bedecarre, and president, Felipe Gomez-Kraus, discuss how SaaS companies can build successful hybrid workplaces that are empathetic while incentivizing their team to return to the office.

Full video: https://youtu.be/ohe10zViLdw

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SaaStr 536: The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton Mar 09, 2022

Reaching the first billion is a milestone for every SaaS company, so what’s the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com shared his insights and advice for growing revenue streams to maximize business success.

Video: https://youtu.be/AY5NFn1CSVo

Blog post: https://www.saastr.com/the-path-to-a-billion-dollars-how-to-create-multi-revenue-streams-with-bill-com-cro-tom-clayton-pod-536-video/

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SaaStr 535: From SendGrid to DigitalOcean: Hacks for Founders of High-Growth Startups with DigitalOcean CEO Yancey Spruill Mar 05, 2022

All high-growth startups reach a point in scaling their business when their processes and operations start to inhibit their growth. From SendGrid to DigitalOcean, Yancey Spruill is the person these startups brought in when they were ready to graduate to the big leagues. In his presentation, Yancey will discuss the most common mistakes startup founders make and how to overcome hurdles at different stages of growth.

Full video: https://youtu.be/MD_wD5hp7r0

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SaaStr 534: Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment Mar 02, 2022

Panelists:

Katrina Wong, VP Marketing and Demand Generation Segment

Asawari Samant, Head of Marketing, Anyscale

Jeffrey Yoshimura, CMO and Customer Experience Officer, Snyk

Three marketing leaders discuss the importance of community, data, and experimentation, as well as the do's and don'ts of using agencies.

This episode is an abbreviated version of the session. You can see the full session here: https://youtu.be/7wucuUQSQvQ

Blog post: https://www.saastr.com/marketing-secrets-to-hypergrowth-from-building-elastic-zuora-and-segment/

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Quora Group: https://www.quora.com/q/cloud

Blog post: https://www.saastr.com/the-secrets-to-scaling-a-public-company-with-a-75-freelancer-workforce-with-upworks-ceo-hayden-brown-pod-532-video/

Our North American Event: https://bit.ly/2OXeAYh

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SaaStr 533: The Cutting Edge Techniques for Motivating and Organizing your Sales Team in Q1 with Marilee Bear, SVP North America Enterprise Sales at Zendesk, and Bryan Elsesser, SaaStr VP of Sales Mar 01, 2022

In this episode, Marilee Bear, SVP North America Enterprise Sales at Zendesk sits down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about the best practices to deploy in motivating and organizing your sales team in Q1.

SaaStr 532: The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with Upwork CEO Hayden Brown Feb 25, 2022

Talent Acquisition to Talent Access: Building a winning culture with a workforce that is 75% freelancers

Upwork CEO Hayden Brown addresses common myths around working with freelancers, such as, "Freelancers aren't reliable," and, "I can't build my company culture with freelancers."

She'll share how Upwork has scaled by including freelancers in every part of the company and treating them as part of the team rather than outsiders, and how it can benefit every company to have access to the talent it needs, when it needs it, regardless of geography or business ebbs and flows.

Full video: https://youtu.be/APgXDu37UIk

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Quora Group: https://www.quora.com/q/cloud

Blog post: https://www.saastr.com/4-ways-to-get-to-10-billion-by-working-async-without-burning-out-with-loom-ceo-joe-thomas-pod-531-video/

Our North American Event: https://bit.ly/2OXeAYh

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SaaStr 531: 4 Ways to Get to $10 Billion by Working Async (Without Burning Out) with Loom CEO Joe Thomas Feb 23, 2022

Joe will share four case studies of companies that have achieved transformational growth using asynchronous communication. You’ll hear how they’ve rebuilt sales processes, won talent wars, delivered best-in-class products, and fully reimagined the employee experience. He’ll also highlight the work principles fueling these initiatives and the opportunities ahead for companies that employ them across their teams.

Full video: https://youtu.be/OAxJvk04JKU

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Quora Group: https://www.quora.com/q/cloud

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SaaStr 530: The Top 20 Learnings in Product-Led Growth with SaaStr CEO and Founder Jason Lemkin Feb 22, 2022

SaaStr CEO and Founder, Jason Lemkin, shares the top 20 PLG (product-led growth), Self-Serve, Free, and Freemium lessons we can learn from everyone from Asana to Slack, Monday to Zoom, and Shopify to Squarespace.

SaaStr 529: Ten Things to Avoid Being Blindsided By In Your Pursuit Of Customer Success Nick Mehta, CEO @ Gainsight Feb 18, 2022

SaaS is evolving rapidly. In many ways, we are witnessing the equivalent of the Cambrian Explosion in terms of the number of SaaS companies created each month. And these startups look different than their predecessors. Trends like vertical SaaS, Product-led Growth, and payment make the industry almost unrecognizable compared to the era of the SaaS pioneers more than a decade ago.

Yet many companies are still adopting Customer Success practices - like fixed size-based segmentation and activity-based "check-ins" - that were created in the 2010s.

Modern cloud businesses are rethinking Customer Success in many ways. They are looking at it as a growth engine, shifting focus from purely looking at churn to increasingly emphasizing Net Dollar Retention. They are recognizing the need for CSMs, in some cases, to be deeply technical. And they are, particularly in Product-led Growth companies, integrating Sales and CS motions and organizations tightly together.

In this talk, Gainsight CEO Nick Mehta will cover 10 best practices that represent the cutting edge of Customer Success. Check it out to save your company from becoming a SaaS dinosaur.

Full video: https://youtu.be/PzCnKSL2kx8

Blog post: https://www.saastr.com/10-things-changing-now-in-the-world-of-customer-success-with-gainsight-ceo-nick-mehta-pod-529-video/

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Blog post: https://www.saastr.com/building-a-5-6b-company-with-a-product-led-flywheel-with-postmans-ceo-abhinav-asthana-pod-528-video/

Our North American Event: https://bit.ly/2OXeAYh

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SaaStr 528: Building a $5.6B company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman Feb 16, 2022

Postman CEO Abhinav Asthana shares how community, product, data can power marketing, customer success, and sales are the key elements for the next generation of SaaS software leaders.

Full video here: https://youtu.be/jK8trhy5i-k

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 527: Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre Feb 11, 2022

A crucial part of any business model is customer acquisition. In order for a company to optimize their customer base, data must be intrinsic to their strategy. Join Gorgias CEO Romain Lapeyre as he discusses how the company acquired 10,000 SMB customers from just data alone. Want to join the SaaStr community? We're the 🌎largest community for B2B software.

Video: https://youtu.be/5OJZM-uH4uE

Blog post: https://www.saastr.com/acquiring-10000-smb-customers-solely-from-data-with-gorgias-ceo-romain-lapeyre-pod-527-video/

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Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

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SaaStr 526: Lessons Learned Building a $2 billion Company from Scratch with Neo4j CEO & Co-Founder Emil Eifrem Feb 10, 2022

The biggest challenge in building a data infrastructure company over the next decade will be to redefine strategies for awareness, activation, user-centricity, and growth. While all of this is possible in theory, building categories with staying power in the age of the public cloud remains a lofty goal. Emil Eifrem, CEO and co-founder of Neo4j, will discuss the blueprint that’s emerging and some of the lessons he’s learned after launching Neo4j Aura, the company’s fully-managed graph database as a service.

Video: https://youtu.be/6vay3Ny3o0M

Blog post: https://www.saastr.com/modern-infrastructure-companies-in-the-cloud-lessons-learned-building-a-2-billion-database-company-from-scratch-with-neo4js-ceo-emil-eifrem/

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Quora Group: https://www.quora.com/q/cloud

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SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan Feb 04, 2022

Marketing isn't one size fits all, particularly at a hyper-growth company. In this session, Kady Srinivasan, SVP, Global Head of Marketing at marketing automation unicorn, Klaviyo, will pull from her 20+ years of experience and share actionable tips on how you can scale your team, your campaigns and more.

Full video: https://youtu.be/s4WZcgL5fc0

Blog post: https://www.saastr.com/6-steps-to-managing-marketing-hyper-growth-at-scale-with-klayvio-global-head-of-marketing-kady-srinivasan-pod-525-and-video/

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SaaStr 524: From New Relic to Salesforce to Calendly: What's Changed in Product-led Growth with Calendly CMO Patrick Moran Feb 02, 2022

The world of product-led growth is a highly dynamic space. Join this session with Calendly CMO Patrick Moran and Head of Marketing Growth & Demand Gen Garrett Scott to learn more about these changes and how they are reflected in Calendly’s evolution as a SaaS company.

Full video: https://youtu.be/ey9aiYOupSg

Blog post: https://www.saastr.com/whats-changed-in-product-led-growth-with-calendly-cmo-patrick-moran/

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Blog post: https://www.saastr.com/how-to-create-a-high-performing-saas-sales-organization-with-hootsuite-cro-melissa-murray-bailey-pod-521-video/

Our North American Event: https://bit.ly/2OXeAYh

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SaaStr 523: How to Succeed as a First-Time VP of Sales or First-Time SaaS VP with SaaStr CEO and Founder, Jason Lemkin Jan 31, 2022

We’ve talked a lot on SaaStr about how to hire a Great VP of Sales. And we’ll keep talking about it — so long as 70% of first-time VPs of Sales don’t make it 1 year.

In this episode of the SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin, shares his best advice for all first-time VPs coming into a SaaS startup.

Video: https://youtu.be/_gWZxKwV44w

Blog post: https://www.saastr.com/how-not-to-fail-as-a-first-time-vp-of-sales/

SaaStr 522: Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions, and 6Sense Jan 28, 2022

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization?

Cathy Gao, Partner at Sapphire Ventures, and Anoushka Vaswani, Partner at Lightspeed Venture Partners, moderated a panel with Carlos Delatorre, CRO at TripActions, and Latané Conant, CMO at 6sense to discuss how you can scale your startup from $20 million ARR to $200 million ARR through go-to-market execution, talent, and culture.

SaaStr 521: How To Create a High Performing Sales Organization: Five Strategies for Driving Peak Performance Through Reimagined Management with Hootsuite CRO Melissa Murray Bailey Jan 26, 2022

Driving peak sales performance is a mission most SaaS companies strive to accomplish. Yet, sales team targets are often set extremely high, with management expecting their teams to miss. This might bring success for the company, but it leads to negative experiences for the sales rep, and your teams may ultimately fail to perform to their fullest potential.

Hootsuite CRO Melissa Murray Bailey shares secrets to running a successful SaaS sales team and reducing employee turnover.

Video: https://youtu.be/wl1Qx4KHqMo

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

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SaaStr 520: 10 Learnings Scaling from Consumer to SMB to Enterprise with Grammarly Head of Organizations Revenue Dorian Stone Jan 21, 2022

Every high-growth organization inevitably reaches the point of pivoting its strategy and offerings to capture new audiences—a journey made more complex with the new demands emerging this past year. In this session, Dorian Stone will share lessons learned from Grammarly’s evolution from consumer to SMB to enterprise, address common assumptions and pitfalls in the process of scaling, and reveal must-know strategies to drive efficient growth this year and beyond.

SaaStr 519: From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo CEO Anjali Sud Jan 19, 2022

Vimeo went public in May as an $8 billion powerhouse in video software. Better known as the indie version of YouTube for more than a decade, the company has redefined itself from a B2C destination to the B2B solution that empowers any business to create, collaborate and connect with professional-quality video. Join Vimeo CEO Anjali Sud for a conversation with Brent Thill, Financial Analyst @ Jefferies about spotting potential in what is now a $70 billion market, and how operating as a founder within a 16-year old company helped her take bets on a strategy that’s paying off.

Full video: https://youtu.be/9JgkbS4FgjQ

Blog post: https://www.saastr.com/from-b2c-to-billions-how-vimeo-executed-a-b2b-pivot-that-redefined-their-future-with-vimeo-ceo-anjali-sud/

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Blog post: https://www.saastr.com/a-ceos-guide-to-marketing-with-dave-kellogg-five-things-every-founder-should-know-podcast-515-and-video/

Our North American Event: https://bit.ly/2OXeAYh

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SaaStr 518: Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve Massive Scale with Datadog's CMO Alex Rosemblat Jan 14, 2022

Building out a marketing channel is like building product. It takes countless iterations and constant market feedback to get right. This session will introduce tactics on how to slowly and methodically test, assess success, and eventually scale a marketing channel until it hits a ceiling and it's time to move to the next one.

SaaStr 517: Proven Leadership Frameworks for a High-Performing Sales Team with Databricks' VP of Sales Heather Akuiyibo Jan 12, 2022

When sales teams succeed, the company succeeds. Revenue goes up, productivity increases, and ideally, the team continues to grow. But running a high-performing sales team isn’t an easy task. How can you ensure success within your sales organization in a way that scales with you?

Heather Akuiyibo, VP of Sales at Databricks, shares her four adaptable frameworks for high-performing sales teams and how those frameworks helped Databricks’ sales teams succeed.

Full video: https://youtu.be/9tn-I4f9Va4

SaaStr 516: Lessons Learned in Scaling with Canva's CMO Zach Kitschke and SaaStr CEO and Founder, Jason Lemkin Jan 11, 2022

Zach joined Canva in 2013 as one of Canva’s earliest employees and has worked across product management, communications and human resources before establishing the global marketing function. Eight years later 50 million people are now using Canva every month and the company recently approached $1 Billion in Revenue. In this podcast, Zach and Jason dive into the initial growth marketing strategies and framework behind Canva’s exponential growth as a start-up, the strategies for targeting and growing into the enterprise, and how to build out a global marketing function.

Full video: https://youtu.be/CEoam_9sHt0

Blog post: https://www.saastr.com/lessons-learned-scaling-canva-to-1-billion-with-zach-kitschke/

SaaStr 515: A CEO's Guide to Marketing with Dave Kellogg Jan 07, 2022

No one word strikes more terror in the heart of product-, engineering-, or even sales-oriented founders and CEOs than "marketing." How to understand marketing? How to drive marketing? How to measure marketing? What to look for in a marketing leader? In this session, we'll talk about how CEOs (and other startup execs) should think about, charter, direct, and support marketing.

Full video: https://youtu.be/ggUwcE600xU

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Blog post: https://www.saastr.com/reaccelerating-growth-at-scale-with-boxs-cro-mark-wayland-podcast-514-video/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 514: Reaccelerating Growth at Scale with Box CRO Mark Wayland and SaaStr CEO and Founder, Jason Lemkin Jan 05, 2022

Learn more about Box's journey to reaccelerate growth and march toward $1B in SaaS ARR, and their CRO's lessons learned along the way.

Full video: https://youtu.be/RQ6gom-lLxE

Want to join the SaaStr community? We're the 🌎largest community for B2B software.

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Quora Group: https://www.quora.com/q/cloud

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

SaaStr 513: How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, and Seismic Dec 31, 2021

Amy Appleyard, SVP Global Sales @ Malwarebytes, Michelle Benfer, VP, Head of North America Sales @ HubSpot Tony Benvenuto, SVP of Sales West @ Seismic, and Anna Baird, CRO @ Outreach share lessons learned when scaling their sales teams, the importance of BDRs, key hires and when to prioritize them, and more.

SaaStr 512: How To Innovate Faster with Community, Insights From GitLab CEO Sid Sijbrandij Dec 29, 2021

GitLab started as an open-source project that expanded into a public company with a buyer-based open-core business model. With over 300+ code contributions per month, innovating with the wider community is key to accelerating development efforts. Join GitLab CEO, Sid Sijbrandij, as he discusses GitLab’s journey, choosing the right business model that balances high revenue potential and community contributions, and co-creating the product with the wider community to deliver safer software faster.

SaaStr 511: SaaStr CEO Jason Lemkin Shares 5 Interesting Learnings from Samsara at $500M ARR Dec 28, 2021

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from Samsara at $500M ARR, growing 72% year-over-year.

Video and episode notes: https://www.saastr.com/5-interesting-learnings-from-samsara-at-500000000-in-arr/

SaaStr 510: The Secrets to Scaling Zapier to 500 Employees from Employees Themselves with Zapier CEO Wade Foster Dec 24, 2021

Over the past ten years, Zapier has grown from a weekend side project to global unicorn, serving millions of small and medium businesses around the world. But Zapier isn’t your typical startup story and their roots aren’t in Silicon Valley. Come hear what Zapier’s early employees learned from building the foundation of one of today’s most successful startups.

SaaStr 509: Adding Outbound Sales & Marketing to the Product-Led Growth Engine with CMOs of Freshworks, Twilio, 1Password, and Coda Dec 22, 2021

Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? How do you balance the two for the right target markets and audiences? Product-market fit, pricing, packaging, messaging, strategic investments, culture, evangelism all play a critical part and will change as soon as you add this team.

Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda and many others have faced this challenge and led their companies through this successful transition.

Stacey Epstein, CMO @ Freshworks

Sara Varni Bright, CMO @ Twilio

Carilu Dietrich, Fractional CMO @ 1Password

Viviana Faga, General Partner @ Coda

SaaStr 508: Picking the Perfect Pricing Model that Fits Your App and More with HackerOne CEO Marten Mickos Dec 17, 2021

Pricing can kill your product, or make it soar. To start with, create pricing tiers and make pricing easy and convenient for your customers. Beyond that, the decisions are difficult, such as usage-based vs. predictable pricing. In this presentation, we discuss the key principles of pricing and app or online service, showing the pros and cons of your choices.

Blog post & video: https://www.saastr.com/picking-the-perfect-pricing-model-that-fits-your-app-with-hackerone-ceo-marten-mickos-podcast-508-and-video/

SaaStr 507: On Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Intercom CEO, Karen Peacock Dec 15, 2021

When is the best time to find your next gear of growth? Now. Whether you are growing rapidly or seeing growth start to slow, this talk will share proven ways to accelerate.

Karen Peacock, CEO of Intercom and former SVP of Small Business at Intuit, will discuss how putting customers at the forefront of your business is the key to hitting that next level.

She’ll cover how to segment your customer base and analyze the health of each part as input to strategy, design and package your product based on value and build highly contextual and personalized customer experiences that lead to happy customers, retention, expansion, and growth.

Karen will share stories based on her experience at Intuit building one of the world’s largest SaaS product lines from $500M to $2.5B and in her current role leading Intercom’s high growth on the path to IPO.

Blog post & video: https://www.saastr.com/shifting-to-the-next-gear-proven-strategies-to-accelerate-growth-with-intercom/

SaaStr 506: A $100M ARR Pivot from Platform Product to Vertical Apps with Treasure Data CEO, Kazuki Ohta Dec 10, 2021

Treasure Data was founded as a big data platform company, but struggled to compete against larger tech companies. After pivoting to a more vertical solution (CDP - Customer Data Platform), revenue growth accelerated, going from $20m to $100m in 3 years. Kazuki will share the struggles and decisions a part of pivoting the company.

Blog post & video: https://www.saastr.com/100-million-arr-pivot-with-treasure-data-ceo-kazuki-ohta/

SaaStr 505: The Future of AI, Open Source, and Enterprise SaaS: Where It’s All Going with Databricks CEO Ali Ghodsi Dec 08, 2021

A lot of startups and SaaS companies that build a business around an open source technology struggle to commercialize in a way that is both profitable and scalable, while also supporting the open source community that is so critical to innovation. Join Ali Ghodsi, CEO and Co-Founder of Databricks and Nithya Ruff, Head of Open Source at Comcast and Chair of The Linux Foundation Board, who are both open source thought leaders, for a fireside discussion about the value open source software has delivered for enterprises and their perspectives on the current state of the open source landscape.

Blog post & video: https://www.saastr.com/the-future-of-ai-open-source-databricks-ceo-ali-ghodsi/

SaaStr 504: The Cutting Edge Techniques for Overcoming High-Stress Sales with Bryan Smith, Co-Founder at Leon Health, and Bryan Elsesser, SaaStr VP of Sales Dec 07, 2021

In this episode, Bryan Smith, Co-Founder at Leon Health sits down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about the best techniques to overcome Q4 and end-of-year stress in sales teams.

SaaStr 503: The RevTech Stack Playbook, Going from $1M to $100M with SalesLoft CMO Sydney Sloan Dec 03, 2021

Gone are the days of Sales and Marketing building their own tech fiefdoms. In this podcast, Sydney Sloan, CMO at SalesLoft shares a holistic approach to adding technology that powers your revenue engine and shares examples of tech stacks, best practices, and org designs from successful companies at different growth stages.

Blog post and video: https://www.saastr.com/the-revtech-stack-playbook-going-from-1m-to-100m-with-salesloft/

SaaStr 502: Why Founders Should Prioritize Personal Development with Shopify President, Harley Finkelstein Dec 02, 2021

There are countless ways for founders to learn how to build strong teams, strengthen go-to-market processes, and focus on growth and customer success. But a topic that's becoming more important, especially after such a challenging year, is founder well-being. Shopify President Harley Finkelstein shares insight on how successful entrepreneurs approach personal change, coaching, and ongoing development to achieve work-life harmony. Harley will be joined by Felicis founder and Managing Partner Aydin Senkut and Felicis' Head of Founder Success Dasha Maggio. They will discuss what founders should ask for and how focusing on personal development can lead to stronger teams and better outcomes for the business.

Blog post and video: https://www.saastr.com/why-founders-should-prioritize-personal-development-with-shopify/

SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko Nov 30, 2021

The state of software buying has changed. SaaS spending dipped in the first half of 2020 but has since accelerated and increased as we reach the end of 2021. Amanda Malko, CMO at G2, shares a fascinating look at the data that reveals shifting patterns in the way consumers purchase software.

Blog post & video: https://www.saastr.com/the-state-of-software-buying-from-smb-to-enterprise-with-g2s-cmo/

SaaStr 500: How to Scale a Successful SaaS Sales Team with Harry Stebbings, Founder @ 20 VC, and Jason Lemkin, CEO and Founder @ SaaStr Nov 24, 2021

We're celebrating episode 500 of the SaaStr Podcast! Our SaaStr 'OG' podcaster, Harry Stebbings, Founder of The 20 Minute VC and, Jason Lemkin, SaaStr CEO and Founder discuss the future of the markets and how to build a successful SaaS sales team from the ground up.

Blog post & video: https://www.saastr.com/how-to-scale-saas-sales-team-with-harry-stebbings-jason-lemkin/

Sponsors:

SaaStr 499: The Cutting Edge Techniques for an Impactful Live Event Strategy with Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at Dooly Nov 22, 2021

In this episode, Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at Dooly, sit down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about best practices for brand re-launches and the cutting edge techniques for an impactful live event strategy.

Blog post & video: https://www.saastr.com/saas-live-event-strategy-dooly/

Sponsors:

https://calendly.com/

https://www.invoca.com/

https://stripe.com/

SaaStr 498: The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge, Managing Director at Stage 2 Capital Nov 19, 2021

Mark Roberge is the Managing Director at Stage 2 Capital, Sr. Lecturer at Harvard Business School, and author of the bestselling book, The Sales Acceleration Formula. In this podcast, he'll outline some of the most common SaaS sales potholes when scaling from $0 to $100 million and how to avoid them.

Blog post & video: https://www.saastr.com/the-most-common-saas-sales-potholes-and-how-to-avoid-them-with-mark-roberge-podcast-498-and-video/

Sponsors:

SaaStr 497: Founder Confidential, The Highs, and Lows of Fundraising From Founders That Raised $1B with Coda, Expensify, LaunchDarkly, Boast.Ai and SaaStr Nov 17, 2021

Featuring 3 prominent Founders - from Calendly, Coda and LaunchDarkly - that have achieved scale, at "Founder Confidential" you will hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true Founder.

Moderator: Lloyed Lobo, Co-Founder, Boast.AI

Panelists: Shishir Mehrotra, Cofounder and CEO, Coda Edith Harbaugh, Cofounder and CEO, LaunchDarkly David Barrett, Founder and CEO, Expensify Jason Lemkin, Founder and CEO, SaaStr

Blog post and video: https://www.saastr.com/founder-confidential-saas-fundraising-expensify-launchdarkly-coda-boast-saastr/

Sponsors:

SaaStr 496: Business Conversations vs. Sales Pitches, The Cutting Edge Techniques to Get This Right with Doug Landis, Growth Partner at Emergence Capital Nov 16, 2021

In today's SaaStr podcast, we present the Cutting Edge. Where SaaStr's own VP of Sales, Bryan Elsesser sits down with the best revenue leaders in SaaS to share cutting-edge tactics and strategies. In this episode, Doug Landis, Growth Partner at Emergence Capital talks about the art of business conversations and how your customers should inform your go-to-market messaging.

Blog post and video: https://www.saastr.com/business-conversations-doug-landis-emergence-capital/

Sponsors:

https://calendly.com/

SaaStr 495: The Secrets Behind Creating Scalable Products with Box's CEO and Co-Founder, Aaron Levie, and SaaStr CEO and Founder, Jason Lemkin Nov 12, 2021

In this podcast, Aaron Levie, CEO, and Co-founder of Box will discuss "what's next in hybrid work," leading through a dynamic economy, the lessons learned from 2020, what technology needs to exist to bridge the gap between in-person and virtual, and what the office will look like whenever we return.

Blog post and video: https://www.saastr.com/the-secrets-behind-creating-scalable-products-with-boxs-ceo-aaron-levie/

Sponsors:

SaaStr 494: Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful Nov 10, 2021

Reaching unicorn status is goal #1 for many startups. In this podcast, Tope Awotona, CEO at Calendly, Bernadette Nixon, CEO at Algolia, Steve Sloan, CEO at Contentful and by Casey Renner, Partner at OpenView discuss how high-growth companies can strive for profitability while growing responsibly to reach unicorn status.

Blog post and video: https://www.saastr.com/demystifying-the-unicorn-buzz-with-the-ceos-of-calendly-algolia-and-contentful/

Sponsors:

SaaStr 493: From Being Paralyzed to a $1m+ First Year as Senior SDR with Jack Ryan, Partner Manager @ SaaStr and Bryan Elsesser, VP Sales @ SaaStr Nov 06, 2021

Jack Ryan, Sr. Partner Manager @ SaaStr, and Bryan Elsesser, VP Sales @ SaaStr talk about Jack's incredible journey from being completely paralyzed to climbing Mt. Whitney and sourcing over $1M in revenue for SaaStr.

Full video: https://youtu.be/c3-Kzs81uD0

Sponsors:

SaaStr 492: The 2021 State of Marketing Technology with Marqeta's CMO, Vidya Peters Nov 03, 2021

As Marqeta’s CMO, Vidya Peters drives marketing strategy and execution including brand, PR, corporate marketing, product marketing, events, and demand generation. Prior to joining, Vidya ran marketing for MuleSoft where she helped scale the business from pre-IPO to one of the most successful and fastest-growing public enterprise software companies and later one of the most significant enterprise acquisitions. In this podcast, learn why intent is the new lead and Vidya's hard-earned marketing lessons from Marqeta and Mulesoft.

Sponsors:

SaaStr 491: The SaaS Org Chart by Series with David Sacks, Co-founder and General Partner at Craft Ventures Oct 29, 2021

You’re the founder of a nicely growing SaaS startup that has just raised a Series A, Series B, or Series C funding round. You need to hire rapidly to seize the opportunity. But how much should you hire, what roles should you hire, and what should the org chart look like when you’re done?

David Sacks, co-founder and general partner at Craft will share what works from the 20 unicorns he's invested in, including AirBnB, Bird, ClickUp, Eventbrite, Facebook, Houzz, Lyft, OpenDoor, Palantir, Postmates, Reddit, Slack, SpaceX, Twitter, Uber, and Wish.

Blog post and video: https://www.saastr.com/the-saas-org-chart-by-series-with-david-sacks/

Sponsors:

SaaStr 490: Beyond Product-led Growth, 7 Lessons Learned in Product-Led Scaling with Dropbox's GM Oct 27, 2021

Product-led scaling isn’t about growth hacking. Scaling 10X is really hard…no matter if you are starting at $1M, $10M, $100M or $1B ARR. Join Dropbox GM, Rachel Wolan, as she shares hard-earned, practical lessons learned through product-led scaling at Dropbox, LiveRamp, and Talkdesk.

Blog post and video: https://www.saastr.com/beyond-product-led-growth-7-lessons-learned-in-product-led-scaling-podcast-490-and-video/

Sponsors:

SaaStr 489: The Cutting Edge Techniques for Building Customer-Centric Support Teams with Abby Hammer, Chief Customer Officer at ChurnZero Oct 26, 2021

In today's SaaStr podcast, we present the Cutting Edge. Where SaaStr's own VP of Sales, Bryan Elsesser sits down with the best revenue leaders in SaaS to share cutting-edge tactics and strategies. In this episode, Abby Hammer, Chief Customer Officer and Head of Product at ChurnZero talks about what it takes to build a genuinely authentic and customer-centric support team.

Sponsors:

SaaStr 488: The Essential Startup Advice for Founders with Y Combinator's Managing Director and Group Partner, Michael Seibel Oct 22, 2021

Michael Seibel has spent the last eight years advising thousands of startups at Y Combinator. In this podcast, he'll talk about the advice that he's found to be most transformative for startups.

Blog post and video: https://www.saastr.com/the-essential-startup-advice-for-founders-with-y-combinators-michael-seibel-podcast-488-and-video/

Sponsors:

SaaStr 487: How Community-Led Growth Drives Product-Led Growth with Notion's CRO, Olivia Nottebohm Oct 20, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they're essential for building a successful business that will thrive for years to come.

Blog post and video: https://www.saastr.com/how-community-led-growth-drives-product-led-growth/

Sponsors:

SaaStr 486: The Cutting Edge Techniques for Scaling SDR Teams with Amy Frampton, Head of Marketing at BambooHR Oct 18, 2021

In today's SaaStr podcast, we present the Cutting Edge. Where SaaStr's own VP of Sales, Bryan Elsesser sits down with the best revenue leaders in SaaS to share cutting-edge tactics and strategies. In this episode, Amy Frampton, Head of Marketing at BambooHR shares high-impact best practices for scaling SDR teams.

Sponsors:

SaaStr 485: Hyperscaling Post-IPO with PagerDuty's CEO, Jennifer Tejada Oct 16, 2021

PagerDuty's CEO, Jennifer Tejada, and Sameer Dholakia, former CEO of SendGrid and current PagerDuty Board Member share what fellow founders can learn from PagerDuty's post-IPO reality, and the realities of operating as a public company, two years later.

Blog post and video: https://www.saastr.com/hyperscaling-post-ipo-with-pagerdutys-ceo-jennifer-tejada-podcast-485/

Sponsors:

https://www.litmus.com/saastr/

Blog post: https://www.saastr.com/the-state-of-the-cloud-2021-how-to-build-a-cloud-unicorn-with-bessemer-venture-partners-podcast-484-and-video/

SaaStr 484: The State of the Cloud 2021, How to Build a Cloud Unicorn with Bessemer Venture Partners Oct 14, 2021

BVP partners Byron Deeter, Mary D’Onofrio, and Elliott Robinson share a state of the cloud economy, tactical lessons and case studies for early-stage founders, private market analysis, alongside key predictions and trends driving innovation in SaaS around the globe.

Full video: https://youtu.be/HZDOQAGW6-E

Sponsors: