Stay ConnectedThe Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Monday and Thursday.
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On the surface, Ian Leslie's book John & Paul: A Love Story in Songs is a dual biography of the greatest songwriting duo the world has ever seen. So not exactly standard Next Big Idea territory. But what’s remarkable about Ian's book, which I've been pressing on everyone I know, whether they're Beatlemaniacs or the opposite (i.e., Rolling Stones fans), is that through the narrative of this tender, tempestuous, radically inventive partnership — romance, really — genuinely big ideas emerge about creativity, vulnerability, and how to get by with a little help from your friends.
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Five years ago, Michael Pollan — the acclaimed author of The Botany of Desire, The Omnivore's Dilemma, and How to Change Your Mind — went looking for an answer to one of life's great mysteries: "How does three pounds of brain matter generate subjective experience?" The result is his luminous new book, A World Appears: A Journey Into Consciousness, which comes out tomorrow.
Great journalists like Michael have a nose for story and a knack for timing. Both are on display in A World Appears. It's a page-turner teeming with maverick characters. It's a startling look at the emerging science of plant sentience. And it's an urgent exploration of a question we can't afford to ignore: Could consciousness — that is, "subjective or felt experience," the trippy miracle that when we open our eyes, a world appears — emerge in AI?
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A World Appears is the Next Big Idea Club’s latest selection. To get an early copy, a personal note from Michael, and an invitation to a Q&A with him on March 10, become a member at nextbigideaclub.com. Code PODCAST gets you a super secret discount (spoiler: it’s 20% off).
If you enjoyed this episode, check out our conversations with Antonio Damasio, David Chalmers (here and here), Sara Walker, Paul Bloom, Robert Sapolsky, Sam Harris, and Gaurav Suri and Jay McClelland.
Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
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The only constant is change. You’ve heard it a thousand times. But here’s what the cliche leaves out: Change may be inevitable, but how you respond to it — and who you become because of it — that part’s up to you.
Maya Shankar knows a thing or two about this. She’s studied change as a cognitive scientist, explored it on her podcast “A Slight Change of Plans,” and now written a book — The Other Side of Change — about how the hardest moments of our lives can transform us … for the better. In the book, she tells remarkable stories of people overcoming colossal change — debilitating diagnoses, amnesia, incarceration — and extracts universal lessons grounded in the latest science.
“When a big change happens to us,” she tells us in this episode, “it can feel like a personal apocalypse of sorts. And that the word apocalypse comes from the Greek word apokálypsis, which actually means revelation. That etymology is instructive. Change can upend us, yes. But it can also reveal things to us.”
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Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
That Tim Kreider essay we quoted is called “Reprieve,” and you can find it in his wonderful book We Learn Nothing.
The George Saunders clip comes from his lovely conversation with David Marchese, co-host of “The Interview.” You can listen to it here.
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Do you ever feel like you're drowning in health advice? Eat this, not that. Take this supplement, but only after popping this other one first. Here’s the good news: Most of it doesn't matter. In Eat Your Ice Cream, renowned physician Ezekiel Emanuel shares six simple rules for living longer — and gives you permission to ignore pretty much everything else.
The Next Big Idea is now on YouTube! You can find our episodes here.
If you enjoyed this conversation, check out our interviews with Russell Foster, Tim Spector, Casey Means, Kelly McGonigal, Chris van Tulleken, and Eric Topol.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com.
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
Today’s episode is sponsored by Factor. Head to factormeals.com/idea50off and use code idea50off to get 50% off your first Factor box plus free breakfast for one year. We’re also sponsored by Shopify. Start your $1/month trial at shopify.com/nbi.
If you’ve spent any time on social media in the last few years, you’ve probably noticed the rise of what Brad Stulberg calls “hustle-culture greatness” — influencers who promote labyrinthine morning routines, ruthlessly optimized habits, and ascetic self-discipline. “That is not excellence,” says Brad. “That is a bunch of elaborate kabuki that masquerades as the real thing.” The real thing is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are. In a word, excellence. Today, we’ll teach you how to pursue it.
Brad’s new book, The Way of Excellence, is out now. Pick up a copy on Amazon, Audible, or Bookshop.org.
The Next Big Idea is now on YouTube! You can find our episodes here.
If you enjoyed this conversation, check out Brad’s last appearance on the show.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com.
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
We have two great sponsors for today’s episode. The first is Factor. Head to factormeals.com/idea50off and use code idea50off to get 50% off your first Factor box plus free breakfast for one year. The second is Shopify. Start your $1/month trial at shopify.com/nbi.
In her new book, Mattering, Jennifer Wallace argues that our deepest crises — loneliness, anxiety, political rage — stem from a single unmet need: the need to matter. How did this happen, and what can we do about it?
The Next Big Idea is now on YouTube! Check out our episodes here.
If you enjoyed this conversation, we think you'll like Jennifer’s previous appearance on the show, her episode of The Next Big Idea Daily, and Rebecca Goldstein’s book bite for The Mattering Instinct.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email.
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
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You know that feeling when you meet someone and something just … clicks? Scientists have a name for it. They call it “interpersonal synchrony.” Turns out we subconsciously mimic other people’s movements, postures, facial expressions, and gestures. We even sync involuntary functions like heart rate, blood pressure, brain waves, pupil dilation, and hormonal activity. Kate Murphy, author of the forthcoming book Why We Click, says interpersonal synchrony — syncing for short — is our superpower. But there’s a catch. The same instinct that bonds us can also hijack us.
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If you enjoyed this episode, check out our conversations with Charles Duhigg, David Brooks, and John Colapinto.
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Evan Ratliff started a company last summer. He and his co-founders came up with a name, hired a team, built a website, and launched an app. They interviewed interns, planned a company hiking trip, and fielded inbound interest from VCs. Normal startup stuff. Except for one thing: All of Evan's employees are AI agents. So are his co-founders.
He's been documenting the journey on his podcast Shell Game — what works, what doesn't, and what it might tell us about a future where AI employees are everywhere.
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As the co-founder and CEO of Circle — the fintech powerhouse that issues USDC, a popular cryptocurrency pegged to the US dollar — Jeremy Allaire has had a front-row seat to the crypto revolution. Circle now commands a market cap of over $20 billion, yet Jeremy insists it is still an "early stage company." Why? Because the true transformation of the global economy, he says, is just beginning.
In this episode, Jeremy and Rufus discuss how the economic system is becoming “internet native," what happens when money becomes programmable, and why blockchain is the "major missing layer" of the internet.
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Chris Dixon runs a16z crypto, a fund that has raised more than $7 billion. So it’s no surprise that when talking about the blockchain, he says things like, “ I've never seen a situation in technology where the gap between what I believe is the potential of the technology and the perception is so wide.” The thing is, he may be right. From enabling digital ownership to complementing AI, the blockchain is poised to reshape the world. In this episode, which first aired in February 2024, Chris explains how.
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