The Next Big Idea Daily

Latest Episodes:

S22 E3: Map Your Trail, but Start as Soon as You Can (Shelby Stanger) Jun 28, 2023

Show notes

Before you embark on a wild adventure, you obviously need to do some planning. But don’t go overboard. Give yourself a deadline, and get to work.

• Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will to Wild: Adventures Great and Small to Change Your Life”

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S22 E2: Have a Strong Why (Shelby Stanger) Jun 27, 2023

Show notes

If you have a strong why for pursuing a wild adventure, you’re more likely to find a way to get it done.

• Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will to Wild: Adventures Great and Small to Change Your Life”

• Want to go behind the scenes of this show? Sign up for our newsletter

• To hear more interviews, audio e-courses, and hundreds of author-read book summaries, download the Next Big Idea app

S22 E1: A Little Adventure Can Go a Long Way (Shelby Stanger) Jun 26, 2023

Show notes

Where are you listening to this podcast? In your car? At your desk? Puttering around your house? If Shelby Stanger had her druthers, you’d be listening in the great outdoors — maybe while hiking on a scenic trail, or pedaling down an open road, or sitting astride a surfboard (while wearing waterproof earbuds, of course).

Shelby is a journalist and adventurer: as a journalist, her work has appeared in Outside Magazine and on ESPN; as an adventurer, she’s surfed from Canada to Costa Rica and paddled remote stretches of the Amazon River. Her new book, “Will to Wild: Adventures Great and Small to Change Your Life,” is a guide to getting out of your comfort zone and into the wild world.

S21 E5: We Mistake Information for Intimacy (Marcus Collins) Jun 23, 2023

Show notes

Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to know someone, he says, you've got to look past what they "do" and try to figure out who they "are."

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S21 E4: The World Is Culturally Constructed (Marcus Collins) Jun 22, 2023

Show notes

"Meaning," says Marcus Collins ("For the Culture") in today's episode, "is culturally mediated based on how we see the world. Understanding how people make meaning will increase the likelihood of understanding who they are and how they navigate the world."

S21 E3: Our Approach to Market Segmentation Needs an Upgrade (Marcus Collins) Jun 21, 2023

Show notes

Today, Marcus Collins ("For the Culture") says that if you want to understand someone, you can learn much more from their tribal communities than their demographics.

S21 E2: The Future of Brands Will Be Communal (Marcus Collins) Jun 20, 2023

Show notes

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a great book called "For the Culture." Today, he explains why he thinks the brands that'll succeed in the future will make consumers feel like they're part of a community.

S21 E1: There's No Greater Force Than Culture (Marcus Collins) Jun 19, 2023

Show notes

This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be."

S20 E5: Diversify Your Identity Beyond Work (Simone Stolzoff) Jun 16, 2023

Show notes

When we work all the time, it doesn’t just take our best hours; it often takes our best energy, too. In his final lesson, Simone Stolzoff (”The Good Enough Job”) implores us to step away from work and engage in active forms of leisure.

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S20 E4: Define What Good Enough Means to You (Simone Stolzoff) Jun 15, 2023

Show notes

Your job isn't your soulmate. If it's good enough, then maybe that's good enough.

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