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    Music

    The New Music Business with Ari Herstand

    **WEBBY AWARD FOR BEST MUSIC PODCAST**

    “#1 music industry podcast to help keep you in the loop” -Spotify

    “The 10 Best Music Business Podcasts of 2022″ – Variety

    Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

    To learn more follow @aristake_ and @ariherstand

    Visit aristake.com to join the newsletter.

    —

    Hosted on Acast. See acast.com/privacy for more information.

    Advertise

    Copyright: © Ari's Take, Inc.

    • Apple Podcasts
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    • Spotify
    Latest Episodes:
    How Partisan Records Markets Artists Oct 30, 2024

    This week Ari sits down with Zena White, the chief operating officer at Partisan Records. Partisan is an internationally renowned independent record label headquartered in Brooklyn, NY. Zena has overseen global strategy for #1 charting, Grammy-nominated, Mercury Prize-winning album campaigns across Partisan’s diverse roster that includes IDLES, PJ Harvey, Cigarettes After Sex, Blondshell, the Fela Kuti estate and many more. Zena is also on the board of organizations like World Independent Network, A2IM, RIAA, and is a Recording Academy Member. Prior to Partisan, Zena was Managing Director at The Other Hand marketing services company in London, where she worked with artists such as Run The Jewels, Sharon Jones & the Dap-Kings, Charles Bradley, and more.


    Zena tells Ari about ORCA (Organization for Recorded Culture and Arts) a nonprofit she’s involved with that uses research to demonstrate the economic, social, and cultural value of music. Then later, she takes us behind the scenes of Partisan Records, explaining where they spend their marketing money, how much they spend, and more. Ari and Zena discuss ‘old-school’ marketing tactics like radio, PR, print media, digital and TV, and Zena sheds light on how artists get on Late Night shows… along with how much that costs. Yep—it costs. Ari and Zena also dive deep into the world of ‘new media’ and discuss how Partisan spends its money in the new age of social media. Tune in to hear stories about how Cigarettes After Sex got off the ground and to get a glimpse into the inner workings of indie labels!


    https://partisanrecords.com/

    https://www.orcaformusic.com/


    00:00 Investing in Artists: The New Music Business

    04:48 Inside Partisan Records: A Label's Journey

    10:00 Cigarettes After Sex: A Case Study in Success

    24:42 The Balance of Data and Creativity in A&R

    34:06 Marketing Strategies for Independent Artists

    40:50 The Evolving Landscape of Music Marketing

    46:28 Public Relations and Its Impact on Artist Development

    52:13 Navigating Television Appearances and Their Costs

    55:30 The Role of Local Press in Ticket Sales

    01:02:26 Influencer Marketing and New Media Strategies

    01:08:58 The Formation and Purpose of Orca

    01:19:05 Defining Success in the New Music Business



    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

    Billboard Exec on Linkin Park and the state of Music Journalism Oct 23, 2024

    This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard. Jason has written about music for over a decade and has penned cover stories on Taylor Swift, U2, Blink-182, Lorde, Bon Iver, Mumford & Sons, among many others. He was formerly a deputy editor at Fuse Media and has contributed to VIBE, The Hollywood Reporter, Spinner, and Popjustice. Jason recently released a book about Linkin Park called It Starts With One.


    In this illuminating interview, Jason shares his perspective on the state of music journalism, how he approaches conducting interviews, who decides what gets reviewed and who goes on the cover at major music publications. Ari and Jason also trade stories about their experiences with publicists and managers trying to squash stories to protect client images. If you're interested in the inner workings of the music journalism industry, this episode is for you!


    Check out Jason’s new audiobook: https://aristake.io/ul1wx7


    00:00 The Balance of Music Journalism

    03:10 Writing a Book vs. Cover Stories

    05:56 The Evolution of Linkin Park

    13:02 The Art of Interviewing Artists

    18:09 The Changing Landscape of Music Journalism

    29:19 Navigating the Pressures of Music Journalism

    36:05 The Editorial Process at Billboard

    41:44 Balancing Traffic and Storytelling

    45:04 Personal Fandom in Journalism

    48:14 Writing a Book on Linkin Park

    56:33 Championing Creativity in the Music Industry


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

    Managing Hit Songwriters and Producers Oct 16, 2024

    This week Ari sits down with Lucas Keller, the Founder & President of Milk & Honey, an entertainment management company that represents some of the world’s biggest songwriters, artists, and producers. Established in 2014, Milk & Honey is a hybrid agency that works in both the music and sports industries and has offices in Los Angeles, New York, Nashville, Dallas and London. On the music side, Milk & Honey represents world-class creators including the writers behind Dua Lipa’s “Levitating,” BTS’s “Butter,” Justin Beiber/Luis Fonsi’s “Despacito” and many other international hits. Lucas and Ari talk about the state of music publishing and go deep into the ethics of royalties and producer points. Lucas explains how publishing and record deals work these days and gives his inside scoop on major catalog sales. Lucas also shares Milk & Honey’s process for setting up hit songwriting sessions.


    If you’re a songwriter, artist, producer, or anyone in the industry who wants to learn more about the ins and outs of music publishing, this episode is for you.


    https://www.milkhoneyla.com/


    00:00 The Art of Songwriting: A Daily Grind

    04:51 Understanding Music Publishing Terminology

    10:04 The Financial Landscape for Songwriters

    15:11 The Impact of Collaboration on Songwriting

    19:50 Navigating the Complexities of Publishing and Royalties

    24:52 The Future of Songwriting: Challenges and Opportunities

    26:20 The Evolution of Songwriting and Collaboration

    34:04 Understanding Publishing Deals in Today's Market

    48:07 The Growing Importance of Catalog Sales

    51:56 Defining Success in the New Music Business


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

    John Summit on Collaboration, His New Record Label and Advice to Aspiring DJ/Producers Oct 02, 2024

    This week Ari sits down with John Summit, one of the most sought-after DJ/producers in the global dance world. John is a superstar DJ, producer, and owner of his own label, Experts Only. He has nearly a billion all-time global streams across his own catalog, two number 1 US dance radio hits, and two top 10 tracks on the Billboard Hot Dance/Electronic Songs chart. Summit has sold out iconic venues such as BMO Stadium, MSG, the Forum, Coachella, EDC, Tomorrowland and other major festivals all across the globe.


    John tells Ari all about how he got his start (making music with a day job, producing songs in his parents' basement), and how those humble beginnings led to him touring the world as a celebrated artist. He talks about how he got his career “break,” and gives practical advice to aspiring DJ/producers. John also talks about running Experts Only and how he hopes to develop the label.


    Keep up with John Summit at: https://www.instagram.com/johnsummit/


    00:00 Breaking Out of the Local Scene

    06:07 Creating an Album vs Singles

    08:59 Staying Inspired Creatively

    12:12 The Evolution of Live Performances

    14:53 Navigating the Pandemic: A Turning Point

    17:47 The Power of Persistence

    24:00 Collaborating Remotely

    33:16 Designing Arena Shows vs Festival Shows vs Clubs

    38:46 Behind The Curtain of Experts Only Label

    47:20 Experts Only Party Nights and Community Building

    51:14 Marketing Support for Artists on Experts Only

    53:04 Advice for Aspiring DJ/Producers


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

    How Sub Pop Records Develops and Funds Artists Sep 18, 2024

    This week Ari sits down with Tony Kiewel, the President of Sub Pop Records and co-founder of ORCA (Organization for Recorded Culture and Arts). Sub Pop has repped iconic artists like Nirvana, Soundgarden, Beach House, The Postal Service, Flight of the Conchords, Iron & Wine, Father John Misty, and many more. Tony’s organization, ORCA, is a “think tank comprised of international independent music labels committed to increasing music’s economic, social, and cultural value.” ORCA has done incredible research to demonstrate the tangible value of music in our society. ORCA also works with numerous record labels to increase financial and contractual transparency between labels and artists.


    In this episode, Tony shares the inner-workings of his experience at Sub Pop. He breaks down how independent record labels function in 2024 and how exactly his label invests in the future of their artists. Ari and Tony discuss how ORCA’s research could help influence law and policy changes for the music industry and how the organization helps people outside of the industry understand how things work. Tony talks about what Sub Pop looks for when it comes to signing new artists, how they develop current artists on their roster, and how they go about working with undiscovered artists vs. artist on the cusp of stardom. If you’re interested in the inner workings of indie labels, you won’t want to miss this episode!


    ORCA: https://www.orcaformusic.com/


    “Setting the Stage: How Music Works” study by ORCA: https://aristake.io/orca


    00:00 Understanding the New Music Business

    05:26 The Formation of ORCA and Its Goals

    10:16 The Importance of Transparency in the Music Industry

    16:07 The Challenges Facing Independent Artists

    22:42 The Role of Indie Labels in Artist Development

    33:56 Artist Development Strategies at Sub Pop

    42:58 Investments in Emerging Artists

    51:15 Revenue Streams and Financial Models

    01:00:19 Marketing and Tour Support Budgets

    01:10:36 Trends in Physical vs. Digital Sales

    01:17:26 Mutually Beneficial Artist-Label Relationships


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

    Paying To Get on Spotify Playlists Legally? Sep 11, 2024

    This week Ari sits down with Dorian Perron, the co-founder of Groover, a platform that connects artists who want to promote their music with media outlets, radio stations, record labels, playlist curators and industry professionals seeking emerging talents. Ari and Dorian go in depth about how artists can safely pitch their music and receive constructive feedback from industry professionals. They discuss the current state of playlisting—specifically how to avoid botted playlists and streaming fraud while promoting your music. You’ll also get to hear Ari’s unfiltered thoughts about Groover and other playlisting platforms in this deep-dive conversation. If you’re an artist who self-promotes their music, this episode is for you.


    Get 15% off your first campaign with Groover with the code ARISTAKE


    Website: Groover.co


    Variety Article (Streaming Fraud): https://variety.com/2024/music/news/spotify-artists-streaming-fraud-1235965379/


    00:00 Artists' Goals and Varying Needs

    01:18 Introduction to Groover

    02:08 Streaming Fraud and Shady Companies

    03:35 The Ecosystem of Playlist Curators

    05:28 What is Groover?

    09:41 Evolution of Playlists and Curators

    12:26 Starting Groover in California

    13:21 The Rise of Playlists

    14:17 Types of Playlists on Spotify

    17:05 Groover's Focus on User-Generated Playlists

    18:28 The Impact of Playlists on Artists' Careers

    19:26 Nourishing Different Types of Playlists

    22:38 Pitching Songs to Playlist Curators on Groover

    26:53 Paying for Consideration, Not Placement

    28:21 The Streaming Fraud Issue

    35:42 Verifying Legitimacy of Playlists

    40:26 Factors Affecting Success on Groover

    44:46 Defining Success in the New Music Business

    50:42 Tailoring Music to Please Curators

    56:26 Quality vs. Tailoring in Groover Campaigns

    01:05:39 Varied Results on Groover

    01:09:18 Finding Your Own Pace in the Music Business


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

    A Human Classical Pianist Composing With AI Sep 04, 2024

    This week, Ari sits down with AyseDeniz, a classical pianist and composer with a Bachelor's from Eastman School and a Master's from the Royal Academy of Music. In 2022, she was listed as one of the 20 under 40 Young Shapers of the Future of Music by Encyclopaedia Britannica, alongside notable artists such as Adele, Lil Nas, and Lorde. In this episode, AyseDeniz talks about how she collaborates with AI to compose new works of music. AI tools have changed AyseDeniz’s career trajectory as an independent artist, even though she’s an incredibly skilled classical musician. Ari and AyseDeniz discuss the ethics of composing and collaborating with AI and how she has used these tools to propel her career forward. Check out AyseDeniz at: https://www.adpianist.com/


    00:00 Exploring the Classical Music Industry and AyseDeniz's Background

    02:14 Using AI to Create Classical Piano Compositions

    03:43 The Emotional Component of AI-Generated Music

    04:11 The Ethics of AI in Music Creation

    05:06 AyseDeniz's Journey in Scoring for Film and TV

    06:32 The Future of AyseDeniz's Music Career

    47:35 Creating AI-Generated Compositions

    50:07 Authenticity in Music Performance

    51:06 Ethical Considerations in AI Music Generation

    57:49 The Need for Regulations and Laws

    01:13:25 The Future of Music with AI


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

    This Record Label Prioritizes Timeless Music Over Streams Aug 19, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, on the New Music Business Podcast, Ari sits down with Louis Marks and Fabian Brown of Ropeadope Records, a label that’s been around in the jazz world for 25 years and has worked with Snarky Puppy, Christian Scott, Greg Spero, Terrace Martin, Questlove, Spanish Harlem Orchestra, Taj Majal, Dirty Dozen Brass Band, Sister Gertrude Morgan, and so many more. In this episode, Louis and Fabian talk about how most of their artists cannot make a living just from streaming revenue. They share the ways they’ve been evolving, as a label, to elevate and lift their artists in the ever changing landscape of the new music industry. This conversation discusses the ins and outs of streaming, social media, physical sales, downloads, bandcamp, touring, patronage, community, and so much more.


    00:00 - Introduction

    04:55 - The Mission of Ropeadope Records

    18:43 - Rethinking the Value of Music

    24:22 - Preserving Contemporary Music

    31:32 - Re-Educating Fans and Focusing on the Connection

    44:44 - The Limitations of Streaming Platforms

    53:29 - Exploring Alternative Models for Artist Support


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Ropeadope Records:


    Website: https://ropeadope.com/

    Instagram: https://www.instagram.com/ropeadope/

    Bandcamp: https://ropeadope.bandcamp.com/

    X: https://x.com/ropeadope

    YouTube: https://www.youtube.com/ropeadope99


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    R&B Artist Jaylon Ashaun on World Building and the Hustle Aug 07, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari sits down with Jaylon Ashaun, a talented R&B artist currently based in LA via Atlanta and Houston. Jaylon found success by regularly releasing music and building a direct artist-to-fans community online. His song “Strawberries and Wine” took the digital music world by storm, with over 25 million streams of its various versions. Last year, Jaylon toured the US with major R&B acts Xavier Omar and Hojean. Ari and Jaylon discuss the importance of connecting with fans directly, how to capitalize on and move past viral moments to build a sustainable career, and how Jaylon has built his superfan community, Global Nomads, online.


    Chapters:

    00:00 Taking Risks and Putting Out Music

    14:24 The Power of Regularly Releasing Music

    19:37 Developing a Super Fan Community

    27:52 Perseverance, Collaboration, and Artistic Identity

    28:22 Building a Community and World Around Your Music

    31:16 Engaging with Fans and Nurturing Your Community

    33:06 The Power of Physical Merchandise

    40:18 The Evolving Music Industry and the Importance of Adaptability



    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Jaylon Ashaun:


    Website: https://www.jaylonashaun.me/

    Instagram: https://www.instagram.com/jaylonashaun

    Tiktok: https://www.tiktok.com/@jaylonashaun

    Spotify: https://open.spotify.com/artist/5dhseP7KiICmkxT5waM1Md


    Edited and mixed by Ari Davids-Ergas

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    This Singing Couple is Making It by Diversifying their Business and Writing Great Songs Jul 31, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari sits down with Ni/Co, the musical duo of LA-based couple Dani Brillhart and Colton Jones. Their most recent song “On Purpose” has taken the internet by storm with over 6.2 million streams on Spotify and YouTube. Ni/Co built their early career by releasing covers on YouTube and placing their songs in sync. They have garnered over 75 million views on YouTube and have landed 6-figure sync deals with their music. However, as their covers became more popular and they wrote under various monikers for sync, Dani and Colton had to make a decision: did they want to prioritize these paths or re-center their career around original music? This conversation dives into the details of publishing and label deals, Ni/Co’s journey through sync, their experience going viral on TikTok, and how they clarified their artist identity to stay true to their vision along the way.


    00:00 - Introduction and Background

    10:39 - The On Purpose Journey and Release

    15:47 - Meeting and Starting as a Couple

    26:23 - Signing a Publishing Deal and Sync Placements

    30:11 - Separating Covers and Originals

    42:52 - The Success of 'On Purpose'

    49:05 - Influencer Campaigns, Viral Songs, and the Importance of Diversifying Revenue Streams

    1:13:20 - Challenges and Scams in Revenue Collection


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Ni/Co:


    Website: https://nicomusicofficial.com/

    Instagram: https://www.instagram.com/ni.co_official

    TikTok: https://www.tiktok.com/@ni.co_official

    Spotify: https://open.spotify.com/artist/2IR0GSCHsTo7gSw8HHLBnr


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    A New Kind of Record Label Jul 25, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Ankit Desai is the founder and CEO of Snafu Records, the world's first AI-enabled artist services company. Snafu's algorithms identify talented artists from all over the world, which the company then invests in growing and supporting. Before starting Snafu, Ankit was at Universal Music, where he worked with artists like Tove Lo, Avicii, Swedish House Mafia, and Shawn Mendes. For his work at Snafu and Universal, Ankit was recognized by Forbes 30 under 30 Europe, and Nordic Music Business' 20 under 30.


    Mira Howard currently serves as the head of Snafu's Song Fund. While she has an education in physics and economics and an MBA from Cambridge, she also has had a lifelong love for music and writes and plays music in her own time. In her career Mira has worked scaling creative startups, and is passionate about bringing Snafu to the artists of the world.


    This week, Ari is joined by Ankit Desai and Mira Howard of SNAFU records, to discuss how they built a completely new type of record label from the ground up. They aim to change the way artists think about their music as a business asset, encouraging artists to invest in their catalogs and not just focus on new releases. Ankit and Mira explain how SNAFU aims to change the game and create a win-win situation for all of its artists, maximizing success and longevity all while keeping the rights in the hands of the artists.


    00:00 - Discovering and Investing in Unsigned Artists

    13:05 - Improving and Increasing Artists' Listenership

    29:34 - Don't Give Up on Your Catalog: The Value of Old Songs

    39:29 - Social Media Strategies: Coaching Artists for Success

    44:53 - Playlist Power: Investing in Catalogs

    51:48 - Snafu's Business Model: Partnering with Undervalued Artists

    56:31 - Supporting Female Creators: The Snafu Women's Creator Fund


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Snafu Records :


    Website: https://www.snafurecords.com/

    Instagram: https://www.instagram.com/snafurecords/

    TikTok: https://www.tiktok.com/@snafurecords

    X: https://x.com/snafu_records

    LinkedIn: https://www.linkedin.com/company/snafu-records/


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How Fly By Midnight Went From YouTubers to Sold Out Tours Jul 17, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Fly by Midnight is comprised of Justin Bryte and Justin Slavo, two best friends who honed their craft in New York and are now making waves in Los Angeles, creating and self-distributing emotive pop music.

    In the episode, they discuss their journey as independent artists, starting with cover videos on YouTube and transitioning to original music. They talk about the intentional decision to release covers alongside their original music to maintain their existing fan base. The duo reflects on the importance of DIY and the value of creating high-quality content on a low budget. They also discuss the challenges of gaining industry recognition and label interest, as well as the changing landscape of virality on platforms like YouTube and TikTok. Fly By Midnight discusses their approach to creating viral videos and their experimentation with different types of content. They also talk about their experiences with booking agents and their plans for future releases.


    Chapters

    00:00 Intro

    04:53 The Thrill Tour

    08:17 From Covers to Originals

    19:10 Content on a Budget

    28:50 Label Involvement

    37:59 Balancing Virality and Authenticity

    44:46 Animation and Video

    52:42 Keeping Content Fresh

    1:00:21 Distribution

    1:11:12 Making it in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Fly by Midnight:


    Website: https://www.flybymidnight.com/

    Spotify: https://open.spotify.com/artist/4rQTEdG6hDVOlDUFKs9EjZ?si=fsDqg7-6RbiEWV5diJGkTA

    Instagram: https://www.instagram.com/flybymidnight/

    TikTok: https://www.tiktok.com/@flybymidnight

    YouTube: https://www.youtube.com/channel/UCJDQtPgwh6oV5MbPmclqIAg


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    From Backyards to Coachella, How The Red Pears Built it The Old Fashioned Way Jun 26, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari is joined by Henry Vargas and Jose Corona of the band “The Red Pears,” an indie band who has seen recent success particularly in the live performance scene, coming hot off the heels of their Coachella performance. They discuss their journey in the music industry, from playing backyard concerts to opening for bands like Interpol and performing at iconic venues like The Greek and The Forum. They share their insight on the importance of building relationships, treating people with respect, and staying true to themselves, attributing their success to their hard work, determination, and the support of their dedicated fan base.

    The Red Pears also highlight the significance of live shows and the impact they have on their audience, sharing their experiences of connecting with fans and the importance of showing gratitude for their support.


    Chapters

    00:00 - Welcome

    03:38 - From backyard concerts to Coachella

    13:43 - On their recording process

    24:45 - Balancing your career and booking shows

    33:09 - How did they start touring?

    38:25 - Building a fanbase from word of mouth

    48:25 - Finding your booking and management team

    1:01:27 - Meeting your idols


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with The Red Pears:


    Website: https://theredpears.com/

    Spotify: https://open.spotify.com/artist/3FRYBFCNEBWMjk6kvwjHQT

    Instagram: https://www.instagram.com/theredpears/

    TikTok: https://www.tiktok.com/@theredpears_626

    X: https://x.com/TheRedPears


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    How Neoni got 2 Billion Views & Streams as DIY Artists Jun 19, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari is joined by sisters Caitlin & Sid Powell, the artists behind the hit group Neoni, to discuss the shift in the industry towards video content, and how they were able to capitalize on their own TikTok virality. Additionally they explain why they chose to stay independent despite being approached by numerous labels, and how staying DIY has helped their career. They also discuss their release strategy and how they go about maximizing attention on various platforms despite not yet touring. To wrap up the interview, they provide insight into how other artists can find success while remaining independent.


    Caitlin and Sid blend Alternative Pop with electronic music, creating a unique sound as Neoni. Since 2020, they have steadily built a substantial catalog, releasing their breakout debut album, Wars in a Wonderland, in the fall of 2021, followed by All My Favorite Monsters in 2022. With two viral TikTok hits, "Darkside" and "Royalty," amassing over 2 billion views, and a rapidly growing social media presence, Neoni continues to gain organic traction with each new release.


    Chapters

    00:00 Intro

    04:35 New project releases, live shows, and YouTube covers

    09:22 Neoni’s journey and evolution

    16:33 How DJs influenced their sound

    21:03 From 20k to 250k streams a day

    28:42 What taking meetings with major labels is like

    36:02 How they convert listeners into fans

    43:27 Leaning into social media for promotion

    49:36 Why they still release horizontal videos

    56:06 On live performing and touring


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Neoni:


    Spotify: https://open.spotify.com/artist/38wxcfNEqMwuPniHvplin5?si=NYWsV7e1TdCSFD9bqdu_yw

    Instagram: https://www.instagram.com/weareneoni/

    TikTok: https://www.tiktok.com/@weareneoni

    Website: https://weareneoni.com/


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Haley Joelle on Staying DIY With TikTok Fame and Spotify Love Jun 12, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Haley Joelle is a 24-year-old songwriter and artist from outside of Portland, OR, currently based in LA. Haley is known for her unique and specific approach to storytelling in her songs that have resonated with millions of people around the world. Her lyrics touch on family dynamics, the complications of growing up, grief, and heartbreak - all lending themselves to help her listeners feel less alone.


    Haley’s songs have been discovered on popular playlists including Spotify’s Chilled Hits, Chill Pop, Fresh & Chill, Sad Hour, Sad Songs, Today’s Singer-Songwriters, Morning Commute, Mellow Evening, and Apple Music’s Breaking Pop, In My Room, Acoustic Chill, Today’s Acoustic, Acoustic Memories, and New Music Daily. Her songs have been streamed more than 100 million times, and featured in Amazon Prime Video’s #1 most watched non-English language original movie, ‘Culpa Mía’ as well as the popular TV shows ‘Love Island USA’ and ‘Love Island Games.’


    After a couple tour support slots, and with 450k+ engaged fans around the world, she embarked on her first mini headline tour in December 2023 after the release of her album ‘Me And My Past.’ Haley’s next album is due September 2024.


    00:00 - Intro

    03:55 - Haley’s songwriting and album process

    15:52 - Alternative music programs and networking

    21:50 - How did Haley find other collaborators?

    29:29 - Haley on music videos

    34:07 - On staying independent and talking to labels

    43:07 - Pitching for playlist inclusions

    55:23 - Where does the money go?




    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Haley Joelle :


    Website: https://haley-joelle-merch.myshopify.com/

    Spotify: https://open.spotify.com/artist/4pZOG8ump4odtJJA4Cy7S8

    Instagram: https://www.instagram.com/itshaleyjoelle/

    X: https://x.com/itshaleyjoelle


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    Hip Hop for Kids? Snoop Dogg's TV show and Origin of the Viral Hit "Go Go Go, Who's Next" Jun 05, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Claude Brooks started his career as an actor with notable success, having starred in a few series and acted in over 300 episodes. His production company has Executive Produced and created over 500 episodes of television across a vast range of genres.


    In the children’s arena, Claude Brooks created and produced The Discovery Kids’ Emmy Nominated children’s show, “Hip Hop Harry”, for which new content is currently being produced for over 15 digital platforms, and has spawned a live touring show and successful merchandising program. Most recently, Claude co-created with Snoop Dogg “Doggyland,” an innovative music based 3D animated children’s show on YouTube, HappyKids.tv and Kidoodle. “Doggyland” is a NAACP Image Award winner for “Outstanding Best Short Form” 2024.


    This week, Ari and Claude discuss his hit kids show co-created with Snoop Dogg, “Doggyland.” Claude discusses his journey of building a successful show and the importance of perseverance and consistency. They also touch on how he got to collaborate with Snoop Dogg on the show, as well as the impact of social media platforms and how it has grown the show. He also shares his insight on the virality of the song “Go Go Go, Who’s Next?” and how he leverages TikTok to build a fanbase.


    Claude shares his experience working with DistroKid as a music distributor and the benefits of payment splitting. They conclude by discussing future plans for Doggyland, including potential collaborations and a movie.


    Chapters


    00:00 Intro

    04:09 Success of Children's Music Shows

    10:30 Building a Hit Kids Show

    28:18 Business Model of YouTube Kids Shows

    30:42 The Power of Persistence and Activity in Achieving Success

    35:42 The Growth and Success of Doggyland

    48:34 Challenges of Content Creation and Distribution

    58:22 The Role of DistroKid in the Music Industry


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

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    Connect with Claude Brooks:


    Website: https://ctotheb.com/

    Instagram: https://www.instagram.com/doggyland_kids/


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    Tom Hanks' Music Supervisor on the Evolution of Sync Licensing May 29, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Deva Anderson is an award-winning Music Supervisor and Executive with unparalleled range and depth. Over the course of her career, she has worked on more than 40 feature films with some of the most esteemed filmmakers in the industry, as well as more than 30 original series for television. Deva excels at facilitating collaboration and envisioning music that brings a director’s vision to life.


    She is the Head of Music for Tom Hanks's production company, Playtone, where she has overseen music for all their productions for 25+ years, including the Oscar-nominated film Greyhound, Band of Brothers, and The Pacific.


    Outside of her work at Playtone, Deva has worked with some of Hollywood's most prolific directors, including Denis Villeneuve (Dune) and Jonathan Demme (Silence of the Lambs). She's also a music consultant and music-supervised Columbia Pictures' Blade Runner 2049, and Netflix's upcoming 2024 film The Piano Lesson.


    Ari and Deva discuss the role of supervisors in film and TV, her approach to finding and obtaining music for productions, the process of clearing said music, and discusses the variety of projects she has worked on at Playtone, Tom Hanks’ production company.


    Deva Anderson also highlights the role of music representatives in ensuring that all rights are cleared and that the business side of music is properly understood. She touches on the changing landscape of streaming networks and the budgets and fees associated with music placements. Finally, she concludes by discussing the use of library music and the potential impact of AI on music creation and production.


    Chapters


    00:00 The Path to Becoming a Music Supervisor

    08:02 Spotting Sessions: Collaborating with Composers and Directors

    13:58 Public Domain Music: Using Historical Songs

    28:41 The Role of Indie Artists in Music Licensing

    34:19 Music Supervision and Playtone

    48:20 The Value of Library Music

    50:42 The Influence of AI in Music Creation and Production

    54:26 Breaking into the Music Supervision Field


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Deva Anderson :


    IMDb: https://www.imdb.com/name/nm0026620/

    LinkedIn: https://www.linkedin.com/in/deva-anderson-b385a6283


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How a Sony JV Record Label Develops Artists May 22, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari is joined by David Rishty, the President of Palm Tree Records. They discuss Palm Tree’s partnership with Sony, the value of radio and satellite platforms like SiriusXM, and the many ways labels can help with artist development. Palm Tree Records is a joint venture with Sony Music, co-founded by Kygo and his manager, Miles. It operates as an indie label with major label resources, providing a small, tight-knit team and the support of a major label when needed.


    David Rishty's journey in the music industry began as a writer, penning features for a variety of publications including Billboard. During his tenure there, he launched the Billboard Dance 100 artist ranking and partnered with top brands including SiriusXM and Apple Music. His passion for building a brand crossed over to artist development early on in his rise with the founding of Exchange Management. In the seven years since its inception, Rishty’s artist roster has collectively earned more than 600 million streams and performed at over 400 shows. He has since brought this management mindset to Palm Tree Records, providing a holistic approach to artist development and creating a boutique label experience. Palm Tree’s roster remains select at less than a dozen artists, yet has amassed over 750 million total streams to date.

    Chapters


    00:00 The Evolution of Dance Music and DJ Culture

    05:14 The Role of Major Label Resources in Artist Development

    09:04 The Importance of Radio Promotion and Other Revenue Verticals

    11:24 Building a Brand and Fan Base with Palm Tree Records

    24:00 Releasing Music and Establishing a Presence During the Pandemic

    28:49 The Impact of SiriusXM and the Different Radio Landscape

    35:18 The Power of Short-Form Video Content

    47:21 The Importance of Trust in Label-Artist Relationships

    55:28 Defining Success in the Music Industry


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with David Rishty:


    Website: https://www.palmtreerecords.com/

    LinkedIn: https://www.linkedin.com/in/david-rishty/

    Instagram: https://www.instagram.com/daverishty/

    X: https://twitter.com/DaveRishty


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Producer Manager on Points, Payment, Sessions and Publishing May 15, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week, Ari is joined by Laura Jones, a producer manager and founder of Little Underground Management. They discuss negotiating contracts, signing up and coming producers, and navigating royalty splits. Little Underground Management represents producers and helps connect them with artists, with her role being 50% creative and 50% business administration. On the creative side, she acts as a musical matchmaker, connecting producers with artists, songwriters, and engineers. On the business side, she negotiates fees, contracts, and schedules, and oversees the entire recording process. In this conversation, Ari and Laura discuss the complexities of songwriting and publishing splits in the music industry. They explore how songwriting credits are determined, the challenges of splitting royalties, and the politics involved in negotiating publishing deals. Laura shares insights into how deals are structured, the importance of contracts, and the challenges of getting paid in a timely manner.


    Chapters


    00:00 The Importance of Contracts for Producers

    02:23 Understanding Master Royalties and Publishing

    09:39 The Role of Producer Managers in Connecting Producers with Artists

    23:33 How Producer Deals Work: Fees and Royalties

    34:01 Navigating Different Genres and Deal Structures

    36:28 The Complexities of Publishing Rights

    49:40 Challenges of Getting Paid in the Music Industry

    53:49 The Importance of Contracts for Producers and Songwriters

    01:02:19 Finding a Manager as a Producer


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Laura Jones:


    Website: https://www.littleundergroundmanagement.com/

    Instagram: https://www.instagram.com/little_underground_mgmt/

    LinkedIn: https://www.linkedin.com/in/laura-jones-876240a

    X: https://twitter.com/LittleUmgmt


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Understanding How Digital & Physical Mechanical Royalties Work May 08, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Serona Elton serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). In this role, Elton directs The MLC’s efforts to engage future members of the music industry currently studying music business and related subjects at colleges and universities across the country and around the world.


    With extensive experience as a music industry professional and educator, Elton is also a professor and Director of the Music Industry Program at the University of Miami Frost School of Music. In 2023, she was named Music Business Educator of the Year by the Music Business Association. She is also a Yamaha Master Educator.


    Chapters


    00:00 Introduction and Background

    07:30 Changes in Mechanical Licensing

    21:21 Releasing Co-Written Songs

    25:06 Introduction to the MLC

    29:33 Calculating Royalties for Streams

    40:40 Relationship Between the MLC and PROs

    49:32 International Mechanical Royalties

    54:21 The Role of Legislation in the Music Industry

    01:00:41 Calculating Mechanical Royalties

    01:07:38 Defining Success in the Music Business


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with The MLC and Serona Elton:


    Website: https://www.themlc.com/

    Youtube: https://www.youtube.com/@TheMLC

    Instagram: https://www.instagram.com/mlc_us/

    LinkedIn: https://www.linkedin.com/in/serona



    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    SLANDER, Deorro, NGHTMRE Manager on Selling 400K Tix In a Year, Building Electronic Artists & DJs May 01, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Beginning his tenth year in the music industry today, Will Runzel is co-founder of Prodigy Artists. He got his start throwing Hip-Hop concerts (Big Sean, Jeremih, Mike Posner, Twista) in college towns in the midwest, Steve Aoki brought him to LA to head up Dim Mak Live for a year before heading up React Presents West Coast division and another year with LED Presents / Goldenvoice (booking Jamie XX, M83, Calvin Harris). Around that time he started what is now known as Collectiv Presents with Chris Den Uijl, as well as his management company Prodigy Artists alongside Steven Haddad. Today, Runzel is the CEO of Prodigy Artists who represent SLANDER, Deorro, NGHTMRE, Guy Gerber, Audien as well as Grammy-nominated producers Bekon & The Donuts.

    This week, Ari and Will discuss various aspects of the dance music industry, including revenue streams, remixes, and the role of managers. He emphasizes the importance of touring for bass music artists and the unique nature of their merchandise sales. Will also explains the business model of remixes and additionally highlights the need for data collection and retargeting in the new music business.

    Chapters


    00:00 Remixes and Original Music

    10:12 SLANDER, NGHTMRE, and Deorro

    29:07 Revenue and Profitability of Shows

    36:16 Revenue Breakdown for Bass Music Artists

    41:53 Reselling Records

    50:21 Managing Record Producers

    57:43 The Challenges of Playing at the Sphere



    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with Will Runzel:


    LinkedIn: https://www.linkedin.com/in/will-runzel-884456112

    Instagram: https://www.instagram.com/willrunzel/

    X: https://www.prodigyartists.com/


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    We Can Learn A Lot From the Dance Music Industry Apr 24, 2024

    Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/


    Moody Jones is an entrepreneurial entertainment executive and artist who thrives on creating new rules and executing unique concepts. Currently, he’s the GM of Dance at EMPIRE – an independent distribution company and record label pioneering the future generation of the music business.


    This week, Ari is joined by GM of Dance at EMPIRE, Moody Jones, to discuss Empire's business model, the dance music industry, and the role of an executive in supporting artists. They discuss various aspects of the music industry, including consumer behavior on social media, the impact of UMG on artists, advice for aspiring producers and DJs, the importance of art in everything you do, discovering and signing new artists, release frequency, and what it means to make it in the new music business.


    Chapters


    00:00 Introduction and Overview of Empire

    05:09 The Dance Division and the Dance Market

    15:02 Measuring Success and Revenue Streams

    23:02 Consumer Behavior on Social Media

    26:00 Advice for Aspiring Producers and DJs

    30:23 Building Relationships with Artists

    37:38 Release Frequency and Removing Songs from DSPs

    44:30 What It Means to Make It in the New Music Business



    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Moody Jones:


    LinkedIn: https://www.linkedin.com/in/moodyjones/

    Instagram: https://www.instagram.com/moodyjones/

    X: https://twitter.com/moodyjones

    TikTok: https://www.tiktok.com/@moodyjones


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Artist Manager on Release Strategy, Record Deals and the TikTok Ban Apr 17, 2024

    Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/


    A Los Angeles native and UCLA alumni, Michele Harrison commenced her career as a legal assistant at the Law Offices of Fischbach, Perlstein and Lieberman. Following gigs at Virgin Records and Hollywood Records, she spent 15 years at Ian Montone’s Monotone, Inc., working with the likes of Broken Bells, The Shins, Vampire Weekend, and Academy® Award winner Jamie Foxx. In 2018, she became Co-Head of Management at Friends At Work, managing Alanis Morissette and Raphael Saadiq. 2021 saw her join Range Music as a Partner, overseeing the careers of Healy, KaiGoinKrazy, Tkay Maidza, Justin Tranter, and UMI. With MPH Collective, she has now built a haven for artists, visionaries, and storytellers to shine without compromise.


    In this interview, Ari and Michele discuss the role of autonomy and control in management, the impact of TikTok on artists' careers, and the changing landscape of record deals. She shares insights into the profitability of different venue sizes and the revenue streams from touring, including VIP experiences and merchandise sales. Michele also discusses the role of producers and the process of creating beat packs to pitch to artists and songwriters. She highlights the importance of getting in the room with other producers and songwriters to create music.


    Chapters


    00:00 Introduction and Background of MPH Collective

    03:06 The Impact of TikTok and Challenges in the Music Industry

    06:53 The Shifting Landscape of Record Deals

    11:52 The Importance of Authenticity in Social Media

    30:26 Building a Collaborative Team

    35:15 The Importance of Booking Agents and Touring

    41:09 Profitability and Revenue Streams

    46:09 The Role of Producers

    57:01 The Goal in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with Michele Harrison:


    Linkedin: https://www.linkedin.com/in/michele-harrison-88315a18/

    Instagram: https://www.instagram.com/mphcollective/


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    How Spotify's Algorithm Works (From Its Creator) Apr 10, 2024

    Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/


    Glenn McDonald was Spotify’s data alchemist and the creator of the music exploration site Every Noise at Once. He writes things for people about how humanity and technology co-exist, and things for computers about how to cope with not being human. He wrote a weekly music review column called The War Against Silence for ten years, tabulated the Village Voice’s Pazz & Jop music critics’ poll for several years, and was part of the music-intelligence start-up The Echo Nest, which was eventually acquired by Spotify.


    He believes that music is the thing humans do best, and that bringing all the world’s music together online is one of the greatest cultural achievements of his lifetime. His book explaining why is being published by Canbury Press in 2024.


    This week, Ari and Glenn McDonald discuss his role as a data alchemist and his work on the Every Noise at Once genre map. McDonald shares insights into the creation and maintenance of the Every Noise genre map, which categorizes over 6,000 genres and subgenres. He also discusses the evolution of Spotify playlists, from editorial to personalized, and the impact of algorithmic programming. They explore the impact of algorithmic recommendations on artists and fans, as well as the challenges of detecting fraud and bot attacks.


    Chapters

    00:00 Introduction and Background

    08:30 Creating the Every Noise Genre Map

    19:54 Personalized Playlists and Algorithmic Programming

    32:25 Fans Also Like and its Evolution

    37:06 The Challenges of Algorithmic Recommendations

    41:30 The Limitations of Detecting Fraud

    47:56 The Mystery of Sudden Streaming Spikes

    01:00:19 Glenn McDonald's Book and Future Plans

    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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    Connect with Glenn McDonald :


    Every Noise: everynoise.com

    Furia: furia.com

    X: https://twitter.com/glenn_mcdonald

    LinkedIn: https://www.linkedin.com/in/glenn-mcdonald-ab3b36/


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    All His Music Got Removed From Spotify for "Fraudulent Streaming Activity" Which He Didn't Do Apr 03, 2024

    Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/


    This week, Ari is joined by Benn Jordan, musician, youtuber and entrepreneur, to discuss the many challenges of the modern streaming focused music industry. They discuss the recent issue around artists getting their music removed from streaming services due to fraudulent streaming activity and the impact on artists’ careers. The conversation also touches on the recent zero tolerance policy of distributors. The conversation covers topics such as the financial challenges of being an independent musician, the future of sustaining a music career, the ethics of AI in music, creating ethical AI models, and the role of artists in shaping the future of music and AI.



    Chapters


    00:00 Introduction

    05:35 Challenges of Streaming Platforms

    11:10 The Problem with Subsidized Streaming

    15:26 The Success Story of Independent Artists

    22:43 Introduction to VoiceSwap

    36:21 The financial challenges of being an independent musician

    44:02 The future of sustaining a music career

    49:43 The ethics of AI in music

    01:00:02 The role of artists in shaping the future of music and AI

    01:01:52 Defining success in the new music business


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:

    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

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    Connect with Ari Herstand:

    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with Benn Jordan:

    Youtube: https://www.youtube.com/@BennJordan

    Instagram: https://www.instagram.com/bennjordan/

    X: https://twitter.com/bennjordan


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    Mixing SZA, Engineering Bob Dylan, Collaborating with Rick Rubin Mar 27, 2024

    Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/


    Dana Nielsen is a Grammy-nominated mixer, engineer, producer, and multi-instrumentalist known for his work with SZA, Rihanna, Adele, Post Malone, The Smashing Pumpkins, Neil Young, Justin Timberlake, Weezer, The Avett Brothers, Bob Dylan, and Kanye West. A frequent collaborator with legendary producer, Rick Rubin, Nielsen has amassed credits that run the stylistic gamut from Neil Diamond to Slayer and just about everything in between.


    In this episode, Ari and ATA student Dana Nielsen, a Grammy-nominated mixing and engineering master, discuss his home studio setup, career, and superstar collaborations. He shares insights into his career journey, from starting out in Chicago to working with legendary artists and producers like Rick Rubin, Bob Dylan, and SZA. Dana emphasizes the importance of networking and seizing opportunities to advance in the music industry, highlighting the freelance nature of the entertainment industry and the importance of developing relationships in a transactional environment. Finally, Dana provides insights into the business side of engineering in the music industry, discussing the various roles and rates in the recording studio.


    Chapters

    00:00 Introduction and Gear Setup

    14:38 Early Career and Networking

    27:26 Putting Yourself Out There

    29:32 Meeting Rick Rubin

    32:12 Learning from John Hanlon

    33:11 Working with Rick Rubin

    40:26 Working on Neil Diamond's Album

    45:14 Understanding the Role of a Second Engineer

    50:44 The Business of Engineering in the Music Industry

    01:09:26 Making It in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Dana Nielsen:


    Website: https://www.mixprotege.com

    Instagram: https://www.instagram.com/danafrio

    TikTok: https://www.tiktok.com/@danaproducer

    YouTube: https://www.youtube.com/@danaproducer

    Twitter: https://twitter.com/TheDanaNielsen

    LinkedIn: https://www.linkedin.com/in/danaproducer/


    Edited and mixed by Ari Davids-Ergas

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Life & Beth Music Supervisor on Placing Music and Getting the Job Mar 20, 2024

    Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/


    Brittany Douziech is a film and TV music supervisor with 20 years of industry experience. She has a knack for supervising projects that become festival darlings including the feature film, The Long Game, which won the SXSW Audience Narrative Award in 2023; and the documentary, Body Parts, which premiered at the 2022 Tribeca and AFI Film Festivals. Additionally, Brittany has worked alongside veteran music supervisors Frankie Pine and Joe Rudge on a variety of TV projects, including Netflix’s From Scratch, Hulu’s Life & Beth, Amazon’s A League of Their Own and Daisy Jones & the Six, which was Emmy-nominated for Outstanding Music Supervision.


    In this episode, Ari and Brittany discuss the process of sync licensing and music supervision for TV shows. They discuss the role of a music supervisor and the creation of a sonic palette. Brittany explains the collaboration between music supervisors, directors, and editors, as well as the budgeting process for music licensing. She also shares insights into the trends in music placement and the negotiation of fees for indie artists.


    00:00 Introduction and Overview

    09:29 Trends in Music Placement

    10:08 Choosing Music for TV Shows

    13:19 Timeline and Process for Music Supervision

    21:19 Negotiating Fees for Indie Artists

    26:17 Challenges of Clearing Music for TV Shows

    34:18 Advice for Artists Wanting to Get Music Synced

    41:00 Payment for Synced Songs

    44:00 Breaking into the Music Supervision Industry

    48:47 What It Means to 'Make It' in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with Brittany:


    Website: https://www.brittanydouziech.com/

    Instagram: https://www.instagram.com/brittanydouziech/

    LinkedIn: https://www.linkedin.com/in/brittanydouziech/

    IMDB: https://www.imdb.com/name/nm5987667/


    Edited and mixed by Ari Davids-Ergas

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    From Gamer to Billion Stream Club as a DIY Artist/Producer Mar 13, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    TheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.


    Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack.


    00:00 - Welcome

    00:57 - Ari’s intro

    04:19 - TheFatRat’s journey from music producer to viral sensation

    10:03 - TheFatRat’s experience with remixing major artists

    18:39 - Growing streaming numbers through others’ YouTube videos

    24:34 - Monetizing music on YouTube

    31:29 - Promoting music on YouTube and social media

    41:40 - Picking the right distribution platform for you

    52:24 - Dealing with royalties and how TheFatRat manages his career


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


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    Connect with :


    Instagram: https://www.instagram.com/thefatratofficial/

    Threads: https://threads.net/thefatratofficial

    X: https://twitter.com/thisisthefatrat?lang=en

    TikTok: https://www.tiktok.com/@thefatrat


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    How Artists Get Paid From YouTube, TikTok, Instagram and the Rest Mar 06, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Jamie Dee Hart is a music rights management advocate who’s passionate about giving back and educating creators at all levels of their career. She’s the Founder & CEO of Hart & Songs, an artist and rights management firm ensuring independent artists, producers, and songwriters properly register songs and effectively collect their royalties.


    Jamie also manages Ryan Nealon, an LA-based pop singer-songwriter with a growing audience across TikTok and Instagram from several viral moments, as well as chill electronic producer Koresma who has over 100 million streams across all DSPs. Her past projects have encompassed a broad range of activities, from producing a live concert at Madison Square Garden for a Latin GRAMMY-nominated album to providing social media strategy guidance to breakout Clubhouse star Axel Mansoor during the app's explosive growth which was featured in the New York Times and Wall Street Journal. Jamie also received her Masters Degree in Music Entrepreneurial Studies from Azusa Pacific University and continually helps foster the next generation of young executives.


    00:00 - Welcome

    00:47 - Ari’s Intro

    04:48 - Jamie Dee Hart and music rights management

    06:52 - Copyrighting your music and making money from Youtube

    20:44 - The publishing side on royalties

    26:16 - Using a CMS to collect Youtube royalty money vs. a distributor

    32:05 - Collecting money on other platforms

    39:47 - UMG removing tracks from TikTok

    51:36 - Jamie’s thoughts on building an artist’s career as an artist manager

    01:05:09 - What does it mean to Jamie to make it in the New Music Business?


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with Jamie Dee Hart:


    Hart and Songs: https://www.hartandsongs.com/

    Instagram: https://www.instagram.com/jamiedeehart/

    Threads: https://www.threads.net/@jamiedeehart

    LinkedIn: https://www.linkedin.com/in/jamiedhart/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How Booking Agents Negotiate Feb 01, 2024

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    JJ Cassiere is the co-founder of 33 & West, an independent talent agency that specializes in the representation of established and emerging musicians, comedians, and film & television entertainment professionals. Utilizing his 20+ years of experience, Cassiere oversees the diverse Music Touring Department alongside his partners, and leads the agency’s Comedy Department, where he has worked closely with well-known, established headliners, while also nurturing emerging talent from the screen to the stage, transforming them into headlining sensations with robust ticket sales, selling out all types of venues around the globe.


    00:00 - Welcome

    04:44 - JJ Cassiere and how he started 33 & West

    12:16 - The roots of 33 & West from the Florida punk metal scene

    17:14 - When it comes to representation, what do you look for in a new artist?

    21:15 - How important is ticket history when finding representation, and what is your approach with developing a new artist?

    29:22 - Support tours and tour buy-ons

    39:28 - JJ’s philosophy of picking up the phone

    45:46 - How do you set up tours for guarantees vs door splits?

    55:04 - Merch splits at venues


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with JJ Cassiere:


    Website: https://www.33andwest.com/

    Instagram: https://www.instagram.com/jjcassiere/

    X: https://twitter.com/JJCassiere

    LinkedIn: https://www.linkedin.com/in/jj-cassiere-230036a9/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    Is AI Music Taking Royalties From Musicians and Composers? Jan 17, 2024

    Oleg Stavitsky is co-founder and CEO of Endel, a sound wellness company that utilizes generative AI and science-backed research.


    00:00 - Welcome

    05:40 - Using AI soundscapes for wellness

    11:36 - AI-generated music and its impact on the industry

    20:57 - AI-generated music and royalties

    30:05 - Universal and Warner embracing functional music

    35:08 - How are royalty deals structured with collaborations?

    41:30 - AI as a tool in music creation

    46:18 - Does AI-generated music deserve royalties?

    53:40 - The new frontier of AI-generated music


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with Oleg Stavitsky:


    Website: https://endel.io/

    X: https://twitter.com/stvtsk?lang=en

    LinkedIn: https://www.linkedin.com/in/oleg-stavitsky-a6159775/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    Is Music Marketing With TikTok Still Viable Jan 10, 2024

    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Named one of Business Insider's "Power Players Using TikTok to Shape Music", Suzy Yoder launched YO SUZY in 2022 after serving as Head of Digital Marketing at Elektra Music Group. While leading a major label team, Suzy watched the social media landscape shift to reward artists and brands for compelling short-form vertical content. However, many teams are unable to keep up with the demand for consistent content, and cannot keep up with how quickly trends shift. Her company, YO SUZY, stands apart in its deep understanding of the power of short-form video platforms, the mechanics of how they work, and the reason music & brand teams have been hesitant to embrace them.


    00:00 - Welcome

    07:43 - What has shifted in the music marketing landscape recently?

    12:22 - TikTok music marketing for emerging artists

    24:44 - Choosing the right parts of your song

    31:26 - Where do you put your energy into marketing a new song?

    40:57 - The burnout factor in a TikTok-driven music industry

    50:11 - How do you determine success on the platform?


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with Suzy:


    Website: https://www.yosuzy.com/

    Instagram: https://www.instagram.com/yosuzy/?hl=en

    LinkedIn: https://www.linkedin.com/in/suzanneyoder

    TikTok: https://www.tiktok.com/@suzyyoder?lang=en


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    How TikTok Music Videos Go Viral Dec 20, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    00:00 - Welcome

    04:28 - Dr. Clips’ story in vertical content

    13:45 - Actionable steps for creating vertical content

    20:45 - Artists starting from square zero in vertical content

    27:02 - Content shoots vs. video shoots

    32:52 - What is working on TikTok for musicians

    40:21 - Dance trends, using fan feedback for fresh creative

    44:45 - Advice for artists who don’t want to create video content

    Evan Blum is a director specializing in creating large batches of short form vertical content for musicians. He has worked with Demi Lovato, Flyana Boss, Tori Kelly, The Chainsmokers, Lay Bankz, Neoni, Bry , Sadie Jean, Lawrence, Braden Bales and more.


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Evan Blum:


    Instagram: https://www.instagram.com/evanblummadeit/

    TikTok: https://www.tiktok.com/@evanblummadeit


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    Why Spotify's New Payment Model Falls Short For Emerging Artists Dec 14, 2023

    Read the full article on Variety: https://aristake.io/spotify-variety


    This week, Ari Herstand discusses his recent article on Variety entitled Why Spotify’s New Payment Model Falls Short For Emerging Artists.


    Articles mentioned:


    Spotify’s article (Modernizing Our Royalty System to Drive an Additional $1 Billion toward Emerging and Professional Artists): https://artists.spotify.com/blog/modernizing-our-royalty-system


    Streaming Fraud is More Serious (and Inventive) than you Think, with Andrew Batey and Morgan Hayduk of Beatdapp: https://aristake.com/andrew-batey-morgan-hayduk/


    Building a Fan Economy with Fan Powered Royalties from MiDiA Research: https://aristake.io/MiDiA-fan-powered-royalties


    --


    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    Nashville Venue Defends Merch Fees Dec 07, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Learn more about Brooklyn Bowl Nashville: https://www.brooklynbowl.com/nashville


    Sara Barnett serves as General Manager of Brooklyn Bowl Nashville. A Nashville native who has been soaking up the local music scene since she was sixteen, Sara has a passion for hospitality and music. She brings her prior experience as the General Manager at Butchertown Hall and as the Assistant General Manager at ACME Feed & Seed for four years to her work at Brooklyn Bowl Nashville.


    Since opening its doors, the venue has hosted shows from top artists including Elvis Costello & Billy Gibbons, Phil Lesh, Leon Bridges, Lainey Wilson, Baby Keem and more, has been praised by the New York Times and was named “Best New Concert Venue” at the 2022 Pollstar Awards. With shows of all genres from country to rock to rap and more, as well as special events and benefit concerts, Brooklyn Bowl has one of the most eclectic lineups across Nashville’s saturated live music scene.

    00:00 - Welcome

    03:51 - Welcome Sara Barnett, Sara’s experience in Nashville, Brooklyn Bowl’s place in Nashville’s scene

    13:20 - LiveNation’s involvement with Brooklyn Bowl

    17:50 - Taking fees from artists’ merch sales, revenue sharing, more on ticketing fees

    25:50 - The venue itself and its many activities

    29:20 - Talent buying at the Brooklyn Bowl

    31:00 - Showcases, how Brooklyn Bowl serves artists in the local Nashville scene



    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Sara Barnett:


    Website: https://www.brooklynbowl.com/nashville

    Instagram: https://www.instagram.com/bbowlnashville/

    X: https://twitter.com/bbowlnashville

    Facebook: https://www.facebook.com/BrooklynBowlNashville

    LinkedIn: https://www.linkedin.com/in/sara-barnett-1129b729b/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    How This Record Label Sells More Vinyl Than Streams Nov 29, 2023

    Learn more about Colemine Records: https://coleminerecords.com/


    With a passion for everything related to records, Terry Cole operates a recording studio, a label (Colemine Records) and record store (Plaid Room Records). Terry started selling records at the age of 12, started his record label while attending college studying biology on the road to being a public school teacher, and then eventually quit teaching to open a record shop, Plaid Room Records, with his brother Bob Cole in 2015. Since then, Colemine Records has expanded and become a well respected label in the independent music industry launching artists such as Black Pumas, Say She She, Durand Jones & The Indications, Kelly Finnigan, Delvon Lamarr Organ Trio and many more.


    00:00 - Welcome, the importance of retail

    04:49 - Microphone talk

    08:06 - The story and inspiration behind Colemine Records

    15:48 - Independent record label marketing strategies

    21:34 - Music label management and artist development

    26:58 - How Colemine works with Secretly and partnering with other labels

    36:30 - How Colemine sold more physical music than digital music

    43:40 - Promoting music in record stores

    48:03 - Music industry’s reliance on algorithms vs physical record stores

    52:51 - Music distribution and marketing strategies for independent labels

    58:56 - Distribution deals and commission-based structure

    01:02:40 - Distribution in physical stores


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Colemine Records :


    Website: https://coleminerecords.com/

    Instagram: https://www.instagram.com/coleminerecords

    X: https://twitter.com/ColemineRecords

    TikTok: https://www.tiktok.com/@coleminerecords


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean Nov 22, 2023

    Get 25% off any Ari's Take Academy course with code ARISTAKE. Sale and enrollment both end on November 30th at 6pm PST. If you're ready to make 2024 the year for your music career, we're ready to give you the tools. Enroll today: https://aristakeacademy.com/


    Over the last twenty years, Tab Nkhereanye, SVP of A&R (Artists & Repertoire) at BMG has been one of the driving forces behind hitmakers and top charting songs alike. Nkheranye’s success in the music industry is unlike many, providing him one of the most unique perspectives in the field and a resume that is hard to top. His path to BMG, was not a traditional one at all, as a songwriter in the first decade of his career, he was responsible for multiple #1 hits, writing with Justin Bieber, Madonna, Mary J. Blige and Brittany Spears. On the A&R side, during more than seven years at Island/Def Jam Records, Tab was responsible for the discovery and development of Frank Ocean, Alessia Cara and many others - showing that songwriters have a place in the corner office and paving a way for others like him. Tab’s mission is to be a voice and mentor for black songwriters and young executives who are looking to carve out their own path in the industry.


    00:00 - Welcome

    04:25 - Tab Nkhereanye and his story in music

    12:05 - Publishing deal structures, ownership, royalties

    16:23 - Co-publishing deals, what it looks like for a new songwriter

    26:03 - What are you looking for when you are signing new songwriters?

    30:05 - How involved are you in the creative process?

    32:01 - Tab’s time at Def Jam Records and signing Alessia Cara, Frank Ocean

    43:40 - Developing artists and major labels

    47:05 - What are steps a songwriter should take when seeking a publishing deal?


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

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    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Tab Nkhereanye:


    LinkedIn: https://www.linkedin.com/in/tab-nkhereanye-a02b5625/

    Instagram: https://www.instagram.com/defjam_tab/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    Sync Agent Breaks Down TV, Film, Advertising Music Licensing Nov 15, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Learn more about Jen and Low Profile: https://www.lowprofilenyc.com/


    Jen Pearce is the Founder of Low Profile, a music licensing & consulting agency based in Brooklyn, NY. After working in the music industry for years at companies like Warner Bros. Records & Downtown Records, Jen decided to open up her own shop after being fed up with the status quo. Low Profile was born out of a need for radical transparency in the music industry and a dedication to helping musicians build sustainable careers. Since launching in May of 2017, Low Profile has become the go-to source for innovative brands and content creators looking to partner with the most cutting-edge artists from all over the world. With their unparalleled access to artists, global reach, and early detection of new currents and trends, Low Profile is able to facilitate meaningful collaborations that are mutually beneficial for everyone involved. Some of the artists on Low Profile’s roster includes Solange, FKJ, Boy Harsher, Nation of Language, Empress Of, JR JR, YACHT and more.


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Jen Pearce:


    Website: https://www.lowprofilenyc.com/

    Instagram: https://www.instagram.com/lowprofilenyc/

    Facebook: https://www.facebook.com/lowprofilenyc

    X: https://twitter.com/lowprofilenyc


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    Roc Nation Is Actually Developing Artists Nov 08, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Learn more about Shari Bryant and Omar Grant: https://www.rocnation.com/about/


    Shari Bryant is Co-President of Roc Nation Label at Roc Nation. A fearless music industry veteran, Shari began her career as an intern at Roc-A-Fella Records at 16 years old. She would go to work with Def Jam, Atlantic Records, Warner Bros, Alamo Records, until she was appointed by Shawn “Jay-Z” Carter to become Co-President of the Roc Nation Label. In her long and tenured career, she has worked with artists such as Jay-Z, Meek Mill, Nas, Rick Ross, Cam’ron, Dipset, and more.


    Omar Grant is currently the Co-President of Roc Nation Records. After graduating from Adelphi University, he took his first job as assistant tour manager working for Destiny’s Child, and then as tour manager for each of the three members individually including Kelly Rowland, Michelle Williams, and Beyonce. He would go on to with as an A&R for EMI Group Limited and Epic Records, before joining Roc Nation in 2011. Grant served as A&R on Rihanna’s first #1 debut album, Unapologetic, and would work with Rihanna on future releases. Grant has also worked with and/or introduced many other notable artists like Jay-Z, Big Sean, Shakira, David Guetta, Snoh Aalegra, Willow, Jaden Smith, Jay Electronica, Vic Mensa, and Buju Banton.


    04:38 - Welcome

    06:21 - Roc Nation - Shari and Omar’s roles at Roc Nation Label

    15:12 - Strategies for developing artists in a crowded space

    22:01 - Roc Nation’s legacy and long term vision for artists

    28:00 - What does Roc Nation look for when they sign a new artist?

    37:18 - Marketing strategies rollout for artists like Maeta

    45:58 - Roc Nation’s track record with signing artists and philosophy

    58:23 - What does it mean to you to make it in the new music business?


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Roc Nation:


    Website: https://rocnation.com

    Instagram: https://www.instagram.com/rocnation/

    X: https://twitter.com/RocNation

    TikTok: https://www.tiktok.com/@rocnation


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    How Lawrence Got Live Nation To End Merch Fees Oct 11, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    New York-born siblings, Clyde and Gracie Lawrence, founded Lawrence, an eight-piece soul-pop band. Their album "Hotel TV," released under Jon Bellion's label, achieved significant success with multiple viral moments and top chart positions. Lawrence has undergone extensive touring, including a Jonas Brothers tour, a 53-city tour across North America, and a headline tour across Europe, which has substantially boosted their popularity. In addition to their musical journey, Clyde Lawrence and Jordan Cohen have played a prominent role in advocating for artists, testifying against unfair practices in the live music industry before the U.S Senate Judiciary and influencing meaningful changes.


    00:00 - Welcome

    07:29 - Tour experience, setlists, and logistics

    11:22 - Operating as an independent band, partnering with John Bellion, touring with a team

    21:16 - The dynamic within the band, Lawrence, and maintaining a tight group of people

    33:08 - The early years of the band

    38:20 - On Live Nation eliminating merch fees for certain venues, the economics of the live music industry, and representing independent artists at a Congressional hearing

    48:22 - Lawrence advocating for artists to Live Nation

    01:01:50 - Songwriting and Lawrence’s new single coming out soon


    01:11:13 - What does it mean to you to make it in the new music business?


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Lawrence:

    Website: https://lawrencetheband.com/

    Instagram: https://www.instagram.com/lawrencetheband/

    TikTok: https://www.tiktok.com/@lawrencetheband

    YouTube: https://www.youtube.com/channel/UCr5v6l4EIKiImmJU-COJ0Sg

    X: https://twitter.com/lawrencetheband



    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Building an Artist Management Empire and Breaking Country Artists Sep 27, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Bruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists. Emphasizing the important role of marketing and a dedicated team, he seeks to ensure these artists can penetrate a genre he believes is often stuck in old trends. His work primarily involves artist management, but he has also launched a record label, Hazel Street Records; a joint venture with Sony/Orchard.


    Bruce was a Billboard Power Player in 2018 and 2019 and has been featured in Billboard’s “40 Under 40.” Pollstar nominated Bruce for “Manager of the Year” in 2014. In addition to his music industry ventures, his company, WHY&HOW manages 15 clients and has a robust team situated in various US cities.


    Learn more about Bruce and WHY&HOW here: https://whyandhow.com/


    00:00 - Welcome

    08:02 - WHY&HOW’s partnership with Red Light Management, Operations of WHY&HOW

    14:17 - The current state of the country music industry according to Bruce, and thoughts about breaking country music artists

    19:30 - Breaking a country artist, being where your audience is

    29:30 - Why having an in-house marketing staff makes a difference vs. hiring an agency

    34:10 - How artist management works within WHY&HOW

    39:00 - The importance of mental health for artists and those in the industry

    47:27 - Starting his own record label, Hazel Street Records, post Triple-8

    54:00 - Working with independent labels vs working with major labels


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

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    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Bruce Kalmick :


    Website: https://whyandhow.com/

    Instagram: https://www.instagram.com/whyandhowmgmt/

    X: https://twitter.com/B_Kalmick

    LinkedIn: https://www.linkedin.com/in/bruce-kalmick-b876963/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    How Raye Zaragoza Makes a Living as a DIY Artist (Hint: Not Streaming) Sep 13, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Learn more about Raye Zaragoza and her upcoming US tours: https://www.rayezaragoza.com/


    LA-based singer-songwriter Raye Zaragoza is called one of the most fresh and compelling voices in folk music today by NPR Music. She writes music for Netflix’s ‘Spirit Rangers’ and just released a new album Hold That Spirit on August 11, and has just announced that she has been cast as Tiger Lily in the Peter Pan National Tour.


    0:00 - Welcome

    07:20 - Raye casted a Tiger Lily in the Broadway tour of Peter Pan

    17:01 - Raye’s new album and collaborating

    26:23 - Deeply personal songwriting and songwriting as therapy

    36:37 - Writing for sync licensing

    41:16 - The business side of writing for a Netflix show

    51:25 - self releasing as an artist and running her own indie record label

    56:33 - How Raye uses Patreon like a record label


    Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Raye Zaragoza :


    Website: https://www.rayezaragoza.com/

    YouTube: https://www.youtube.com/channel/UCHAyiHSDajCsHBGtdaPA95g

    Instagram: https://www.instagram.com/rayezaragoza/

    X: https://twitter.com/rayezaragoza


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Support Tours, Mental Health, the State of the Live Music Industry from a Booking Agent Sep 06, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Learn more about Daniel McCartney: https://www.outlastrecords.com/


    00:59 - Welcome

    04:47 - Daniel’s focus on mental health for musicians

    11:06 - What can musicians in need of mental health care do?

    18:29 - Daniel’s role as a booking agent and the state of touring in 2023

    33:21 - Opening slots for bands in larger shows

    44:46 - Tour buy-ons for bands

    55:03 - How to get an agent as a band?

    58:28 - Outlast Records


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

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    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Daniel McCartney :


    Website: https://www.outlastrecords.com/

    Instagram: https://www.instagram.com/danielmccartney/

    X: https://twitter.com/mccartneydk

    TikTok: https://www.tiktok.com/@danielkylemccartney


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    Streaming Fraud is More Serious (and Inventive) Than You Think Aug 30, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Learn more about Beatdapp: https://beatdapp.com/


    Andrew Batey the Co-founder and Co-CEO of Beatdapp. He is an accomplished entertainment & technology entrepreneur (5x founder) and early adopter of major industry transformations across music, social media, and web3.


    Morgan Hayduk is the Co-CEO and Co-Founder of Beatdapp, an entertainment technology company. Prior to founding Beatdapp, Hayduk led enterprise growth and partnerships for ZipRecruiter (NYSE:ZIP), was the Director of Federal Government Relations for TELUS Communications, and served as a consultant for Canada's leading boutique government relations firm, Crestview Strategy.


    00:00 - Welcome

    04:56 - Intros, what are your origins before Beatdapp?

    07:25 - What inspired launching Beatdapp?

    11:14 - What is streaming fraud?

    20:13 - How does Beatdapp catch streaming fraud?

    30:08 - How streaming fraud affects indie artists vs. major labels differently

    41:12 - When legitimate artists get taken down for fraud

    58:51 - What does it mean to you to make it in the New Music Business?


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    X: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Beatdapp:


    Website: https://beatdapp.com/

    Instagram: https://www.instagram.com/beatdapp/

    X: https://twitter.com/beatdapp

    LinkedIn: https://www.linkedin.com/company/beatdapp/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take


    #StreamingFraud #Web3andMusic #DIYMusicians




    Hosted on Acast. See acast.com/privacy for more information.

    How To Hack Spotify (and TikTok) Aug 23, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Learn more about Ryan Vaughn:

    Backline Creative - https://www.backlinecreative.com/

    Head Bitch Music - https://www.headbitchmusic.com/


    Ryan works as a manager for independent artists at his company Backline Creative, and he is the Chief Financial Officer of Head Bitch Music.

    00:00 - Welcome

    07:14 - What does your day-to-day look like?

    16:49 - “Fake” artists are actually real

    20:45 - Breaking down “The Chillest” and his release strategy

    28:00 - How to get your label verified through streaming platforms

    30:00 - Spotify playlists and reporting

    37:20 - Algorithmic strategies for independent artists, linear vs. exponential growth

    52:00 - Hacking TikTok with the waterfall method, TikTok licensing, revenue share

    1:00:00 - Discovery mode in Spotify


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    Threads: https://www.threads.net/@aristake_

    YouTube: https://www.youtube.com/user/aristake1



    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Ryan Vaughn:


    Website: https://www.backlinecreative.com/

    Instagram: https://www.instagram.com/backlinemgmt/

    X: https://twitter.com/backlinemgmt

    Threads: https://www.threads.net/@headbtchmusic

    LinkedIn: https://www.linkedin.com/in/ryandrummerboy/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    A Sync Licensing Music Executive is Changing the Game Aug 16, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Learn more about Jessica Vaughn:

    Venice Music - https://www.venicemusic.co/

    Head Bitch Music - https://www.headbitchmusic.com/


    This week on the New Music Business podcast, Ari is joined by Jessica Vaughn, Head of Sync at Venice Music and President of Head Bitch Music.


    05:19 - Welcome

    06:19 - What is your current day-to-day?

    20:01 - The process of getting a song synced

    23:00 - Representing the master rights of artists

    31:00 - The current state of the sync industry

    35:15 - How does an artist find music supervisors who are open to working with artists direct?

    45:42 - AI music and sync

    51:00 - On music libraries


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Jessica Vaughn:


    Website: https://www.headbitchmusic.com/

    Instagram: https://www.instagram.com/headbtchmusic/

    TikTok: https://www.tiktok.com/@venicemusic.co

    X: https://twitter.com/headbtchmusic

    Threads: https://www.threads.net/@headbtchmusic


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take


    #SyncLicensing #SyncAgency #MusicSupervision




    Hosted on Acast. See acast.com/privacy for more information.

    Dance Music Record Labels Do It Differently Aug 09, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week on the New Music Business podcast, Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground.


    05:31 - Welcome and intros

    11:28 - The ethos of dance labels and thinking label-focused vs. artist-focused

    19:20 - The business model behind dance labels and progression of DJ technology

    29:52 - Royalty streams from DJs

    36:55 - Dance labels sometimes just represent singles, not entire artists

    45:40 - What do dance labels look for in an artist/producer?

    55:40 - Creative ways for artists to break out in the EDM world


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:

    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Deron Delgado

    Website: https://dirtybirdrecords.com/

    Instagram: https://www.instagram.com/dirtybirdrecords/

    X: https://twitter.com/Dirtybird

    TikTok: https://www.tiktok.com/@dirtybird

    LinkedIn: https://www.linkedin.com/in/deron-delgado-0189018/


    Connect with Sam Sciarra

    Instagram: https://www.instagram.com/thehigherground/

    TikTok: https://www.tiktok.com/@the_higherground

    LinkedIn: https://www.linkedin.com/in/sam-sciarra-0958566b/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    AI Music Co. CEO on Future of Music Creation (and Streaming Fraud) Aug 01, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Join us on the New Music Business podcast this week with Alex Mitchell, founder and CEO of Boomy Corporation, an AI-powered music creation and distribution platform where over 500,000 creators make, publish, and monetize instant songs.


    06:25 - Welcome

    13:18 - What is AI Music?

    22:00 - The traditional definition of a "musician" will be redefined

    26:35 - The considerations of designing an AI music program

    34:45 - The case studies of those using Boomy

    41:27 - Distribution of AI music and commoditization

    47:51 - How AI music may affect streaming payouts

    57:24 - Boomy owns music made on the platform. Why?

    01:05:30 - Laws and the legal future of AI music

    01:21:35 - How would Ari build an AI music platform?



    Subscribe to The New Music Business: https://aristake.com/nmb/

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    X: https://twitter.com/ariherstand

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    Connect with Alex Mitchell:


    Website: https://boomy.com/

    Instagram: https://instagram.com/boomymusic

    X: https://twitter.com/boomy.music

    TikTok: https://www.tiktok.com/@boomy.music

    LinkedIn: https://www.linkedin.com/in/alexjaemitchell/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take


    #BoomyMusic #AIMusic #IndieArtist



    Hosted on Acast. See acast.com/privacy for more information.

    TikTok Music Marketing Grows Up Jul 05, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.


    04:47 Welcome

    07:17 Music industry gatekeepers

    10:48 Explosion of influencer marketing, working with every major label

    12:43 How the TikTok platform has matured

    17:03 Artists targeting the correct demographics

    24:24 How Songfluencer runs campaigns and achieves artists' goals

    32:33 Is it necessary for artists to have a presence on TikTok?

    38:20 Advice for artists for don't understand the platform

    42:44 Collaborating with both legacy and emerging artists

    52:00 Social media posting schedule

    56:11 What it means to make it in the new music business


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Songfluencer:


    Website: https://songfluencer.com/

    Instagram: https://www.instagram.com/nomadcry

    Instagram: https://www.instagram.com/songfluencer

    Twitter: https://twitter.com/songfluencer


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    SoundCloud is Allowing Artists To Contact Fans (and Get Paid More) Jun 29, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).


    11:44 Welcome

    14:58 History of SoundCloud and why they're different from the other DSPs

    22:41 Where SoundCloud is moving, and how they're making the artist and fan relationship stronger

    26:52 Resurgence of breakout stars and being a place where musicians get feedback

    31:50 "Fan Powered Royalties"

    37:31 'Fans' tool within SoundCloud for Artists

    42:47 How DMing fans is beneficial for artists

    49:21 How artists can access monetization through SoundCloud's new partnership with Merlin and Warner

    57:43 What it means to make it in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    YouTube: https://youtube.com/ariherstand


    Connect with SoundCloud


    Website: https://soundcloud.com/

    For Artists: https://artists.soundcloud.com/

    Fans: https://artists.soundcloud.com/fans


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table Jun 21, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Citizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer. His music is commonly described as a mix of blues, soul, folk, and rock. Cope's compositions have been recorded by artists such as Carlos Santana, Dido, Pharoahe Monch, and Richie Havens. In his solo career, "Let the Drummer Kick" from his 2002 album, Citizen Cope, went RIAA-Certified Gold. In 2004, he produced and released The Clarence Greenwood Recordings, followed by Every Waking Moment in 2006.


    In 2010, Cope founded his own record label, Rainwater Recordings, allowing him to exert full creative control. Free from the marketing entreaties of the major record labels, he released The Rainwater LP later that year. One Lovely Day followed in 2012. After taking a hiatus from his own record releases, Cope came back stronger than ever, releasing Heroin and Helicopters in 2019 and The Pull of Niagara Falls in 2021. He is currently slated to release another album in 2023.


    05:45 Welcome

    07:24 Communication with an audience performing solo vs. with a band

    11:09 Post-pandemic reflection, music festival line-up experiences, career sustainability

    16:55 Album achieving gold status, having a timeless sound

    19:36 Breaking down Citizen Cope's new album’s sonic landscape

    29:41 Releasing records independently with Rainwater Recordings

    33:20 New artists establishing themselves before getting signed

    36:51 Biggest difference working independently vs. with a major label

    43:04 Is it worthwhile making records because of streaming?

    48:02 Publishing deals, Sony licensing with Peloton, TikTok and Facebook

    53:40 New album 'Victory March' release date

    55:45 What it means to make it in the New Music Business

    57:58 Artists having a seat at the table


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Citizen Cope


    Website: https://citizencope.com

    Instagram: https://www.instagram.com/citizencope

    Twitter: https://twitter.com/citizencope

    YouTube: https://www.youtube.com/@citizencope


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    ​This Music Publicist Has Upended the Entire PR Model Jun 07, 2023

    Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!)


    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.


    05:52 Welcome / background

    10:20 PR model ten years ago, shifting from publications to playlists

    15:55 What PR is and what a publicist does

    25:21 Evolution of press rates and artist feedback

    31:24 Relationship with fashion and music publication Lady Gun

    41:58 Pay-to-play PR model

    47:03 What is the point of music press right now?

    53:21 Purple Bite’s business model

    01:05:03 How Purple Bite guarantees placements

    01:09:50 What it means to make it in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/nmb

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    TikTok: https://tiktok.com/@aris.take

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Mikel Corrente:


    Website: http://purplebite.com

    Instagram: https://instagram.com/mikelcorrente

    TikTok: https://.tiktok.com/@mikelcorrente

    Twitter: https://twitter.com/MikelCorrente


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    #MusicPR #MusicPress #MusicMarketing


    Hosted on Acast. See acast.com/privacy for more information.

    How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7) May 31, 2023

    Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com


    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com


    02:00 How admin publishing works (CD Baby, SOCAN, ASCAP, BMI)

    18:03 The waterfall release strategy explained (Spotify, TikTok)

    23:08 Streaming growth and special media marketing

    28:39 Why does nobody talk about Pandora?

    31:03 How licensing for social media works

    34:00 At what point is it a good idea to have a lawyer on your team?

    37:22 Breaking down pricing norms for sync licensing deals


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    How to Navigate the New Live Music Industry May 18, 2023

    Enrollment for Ari’s Take Academy is now open: https://aristakeacademy.com


    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week on the New Music Business podcast, we’re talking live music! Today’s episode compiles interviews from some of our favorite past guests in the touring industry. If you want to learn more about the performance side of the industry, this episode is for you! Tune in to hear insights from:


    02:47 Brandon Pankey (VP, Live Nation Urban)

    10:19 Tom Windish (Billie Eillish’s booking agent)

    26:59 Jordan Anderson (Troubadour’s talent booker)

    31:09 Bob Babisch (CEO of Summerfest, the world’s largest music festival)

    34:52 Theo Katzman (of Vulfpeck)

    39:59 Cory Wong (of Vulfpeck)

    46:54 Kam Franklin (of The Suffers)

    01:04:02 Carey Rayburn (of Good Co., $10k a gig playing PAC market)


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    #NewMusicBusiness #LiveMusicIndustry #TouringArtist


    Hosted on Acast. See acast.com/privacy for more information.

    How to Pitch Your Music for Sync Apr 27, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week on the New Music Business podcast, we're talking all about sync licensing! Today's episode compiles interviews from our favorite past guests in the industry. If you want to learn more about pitching your music to sync, this episode is for you! Tune in to hear insights from Jen Malone, Lindsay Wolfington, Brian Vickers, Jenn Miller, Madonna Wade-Reed, Bank Robber Music, Blue Buddha Entertainment, and ATA's own Vo Williams.


    03:55 Jen Malone (music supervisor: Euphoria, Wednesday, Atlanta)

    21:03 Lindsay Wolfington (music supervisor: One Trill Here, The Royals, To All the Boys I’ve Loved Before)

    26:58 Brian Vickers (music supervisor: Disney, Keeping Up with the Kardashians)

    38:38 Jenn Miller (CEO and co-founder, Audiosocket)

    45:50 Madonna Wade-Reed (music supervisor: Smallville, Reign, All American)

    54:04 Bank Robber Music (sync agency)

    01:01:24 Blue Buddha Entertainment (sync agency)

    01:13:32 Vo Williams (hip hop artist, 1500+ sync placements)


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    TikTok: https://www.tiktok.com/@aris.take

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Is Music PR Worth It Anymore? Can AI Replace Sync Music? (Ari Q&A Part 6) Apr 19, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com


    01:37 Who is the first team member an artist should look for?

    07:50 Is music PR worth it anymore?

    27:15 What made the best music attorney you've worked with "the best"?

    34:52 Do music libraries or sync agencies own your masters?

    37:37 Do you think AI-generated music poses a risk for artists looking to make it in sync?

    41:51 Conclusion


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How Royalties Work for Producers, Songwriters, Artists, Labels; Release Strategy (Ari Q&A Part 5) Apr 13, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com


    02:17 What's the best way to prepare for your first EP launch?

    04:11 How should I split royalties with my producer and engineer?

    11:36 How should my band roll out our forthcoming album's waterfall release?

    17:26 How much do streaming services pay in mechanical and performance royalties for each stream?

    20:56 What's the difference between owning the masters vs. owning the digital sound recordings and performance rights?

    23:46 How do I break into the Special Events market with symphony and ochestral work?

    25:44 If an artist plays your song in a concert, how will you be compensated?

    27:34 How do I get in contact with music publishers?

    38:14 Conclusion


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How to Release an Album in 2023 (Live from SXSW) Apr 05, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here.


    Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect. Because every artist is unique, every release plan requires a unique approach. However, there are some proven strategies that every artist, manager and label can employ to make sure their release has the impact it deserves. Ari will break down these concrete strategies and give you a bulletproof release plan you can use for your next release.


    You will walk away with detailed strategies, specific checklists, innovative ideas and a solid handle on what exactly needs to get done for your next release.


    If you'd like to get the slides to this presentation, email slides@aristake.com and we'll send them to you to follow along!


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Video edited by Mikey "Spice" Evans

    Post-editing and mixing by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    UPSAHL on Pop Songwriting Sessions and the Economics of Touring Mar 29, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart. 2020 was a standout year where UPSAHL released her second EP Young Life Crisis, which Billboard crowned as one of the Top 25 Pop albums of the year. UPSAHL undertook her first co-write on “Good in Bed'' for Dua Lipa’s GRAMMY Award-winning blockbuster, Future Nostalgia. She has also collaborated with artists such as GAYLE, Renee Rapp, Madison Beer, Mike Shinoda, Jann Dior, Anne-Marie, Little Mix, Alan Walker and NGHTMRE.


    The latest EP follows on the heels of UPSAHL’s highly successful debut headline tour, where she sold out venues across the US, and then continued on an expansive international tour, which included Australia, the UK and Europe. Her high-octane performance style has also earned her spots on major festival lineups, including Lollapalooza, and tour support for acts including Olivia O’Brien, Fletcher, Yungblud, PVRIS, BROODS, and K. Flay.


    Stream UPSAHL’s latest EP Sagittarius here: https://sagittarius.upsahlmusic.com


    04:32 Welcome

    05:25 Collaborative songwriting sessions, process of recording "Sagittarius" EP

    07:36 Working with Dua Lipa and giving songs away other artists

    11:21 Collaborative songwriting process (continued), knowing your place in the room

    16:29 Moving from Phoenix to LA, management, getting into sessions

    18:30 Blowing up on TikTok with her song “Drugs”

    25:51 Approach to touring, balancing life as an artist and songwriter

    28:05 Economics of touring, opening for artists, UPSAHL's team

    33:30 Breaking down the Arista Records deal, artist management

    43:56 Consistent release strategy

    46:53 Working with Gayle and Blu DeTiger, the power of the DM

    48:50 Philosophy behind VIP meet and greets

    53:02 What it means to "make it" in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with UPSAHL:


    Website: https://upsahl.com

    TikTok: https://tiktok.com/@upsahlmusic

    Instagram: https://instagram.com/upsahlmusic

    Twitter: https://twitter.com/upsahlmusic

    YouTube: https://youtube.com/channel/UCRcL5nuXfXB_8k2ikExgCuw


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Madison McFerrin Stays "Fiercely Independent" With Her Nontraditional Team Mar 22, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week). McFerrin has earned accolades from the New York Times, NPR, Fader as well as Pitchfork who named her a Rising Artist of 2018. Questlove himself even dubbed her early sound as “soul-appella.” She's been performing and touring for years with appearances from Central Park SummerStage to various jazz festivals and the Late Show with Stephen Colbert’s Show Me Music series. Stay tuned for McFerrin’s debut album, arriving May 12th!


    04:47 Welcome

    05:23 Debut DJ performance

    06:09 Process of creating her debut album

    10:32 Production and collaborative approach

    12:28 Signature a cappella vocals

    14:58 Production and collaborative approach (continued)

    18:25 Audience reaction to new musical directions

    24:02 Dynamics of her fiancée also being her manager

    26:27 Staying "fiercely independent"

    34:03 Breaking down the album release process

    38:50 Navigating TikTok as an artist in their 30s

    46:55 New single "God Herself"

    50:56 Q&A: Balancing relationship with manager

    53:50 Q&A: Hunger for quality over quantity content

    57:02 Q&A: Positive environment for artist and fan relationship

    59:44 What it means to "make it" in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Madison McFerrin:


    Website: https://madisonmcferrin.com

    TikTok: https://tiktok.com/@madmcferrin

    Instagram: https://instagram.com/madmcferrin

    Twitter: https://twitter.com/madmcferrin

    YouTube: https://www.youtube.com/channel/UCwg5XVgp0PKI08awh9km6qw


    Recorded and filmed by Roland Team

    Additional editing and mixing by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Explaining Sync Licensing From the Agents Mar 17, 2023

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Learn more about Blue Buddha: https://bluebuddhaentertainment.com


    This week on the New Music Business podcast, Ari chats with Charles Levan (co-founder/ president) and Chase Walker (music coordinator) of Blue Buddha Entertainment, a boutique music licensing firm.


    Established in 2002, Blue Buddha Entertainment specializes in sync placement for independent artists and labels, serving as a premier conduit for contemporary groundbreaking artists and repertoire. Blue Buddha’s diverse catalog is current, hit-driven, and reflects the highest level of artistry and production, providing One Stop Rep. music with a global tastemaker appeal.

    Past sync placements include: Shrinking, Found, All American, This Is Us, Supreme Models, Lost, Atlanta, 4400, All American Homecoming, Criminal Minds, Chicago P.D, Grey's Anatomy, New Amsterdam, Las Vegas, Dirt, One Tree Hill, Smallville, Party of Five, NCIS- Los Angeles, Californication, The Fosters, Pivoting, Good Trouble, The Sinner, Bull, Kung Fu, Vanderpump Rules, To All The Boys, Shameless, Charmed, Royal Pains & others.


    With over 27 years of experience in the music industry, Charles' passion in the sync space is coupled with a focus on artist development, helping artists hone their musical craft in an ever-changing entertainment world. Learn more here.



    05:11 Welcome

    05:50 Sync licensing explained

    10:06 Does Blue Buddha work with artists with co-writers?

    14:06 What happens when a song has aired but was not legally cleared

    19:28 How Blue Buddha services their artist roster and keeps relationship strong with music supervisions

    21:17 The process of sync briefs and finding artists that'll fit the music request

    26:46 Sync budgets in television now versus previous years

    34:37 Sync agency business model and how Blue Buddha makes money

    39:10 Retitling song agreements

    45:21 Difference between sync agencies and music libraries

    52:27 How often Blue Buddha signs new artists and how artists can manage their expectations

    01:02:56 Advice for artists who want a sync placement

    01:05:35 How a musician can balance creative authenticity while stills being syncable

    01:13:51 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Promoting Shows and Engaging Fans with Bandsintown Mar 08, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Fabrice Sergent is the Co-Founder and Managing Partner of Bandsintown Group (https://bandsintown.com). With 560,000 registered artists, Bandsintown is one of the largest artist services platforms in the world. 97% of the Top 500 artists in America are active on the platform. The company's advertising platform enables brands to reach 250M music fans worldwide each month, and its flagship live music discovery platform Bandsintown serves 75M registered music fans and 560,000 artists.


    In 2021, Bandsintown was named to Variety's "10 Tech Innovators To Watch" and Fast Company's "World's Most Innovative Companies." In 2018, Fabrice was named as a "Most Creative person in business" by Inc. Magazine. In 2022, Bandsintown launched its Fan Management Suite, a toolkit designed to help artists grow a fanbase that includes a robust tour date widget, smart links, analytics, a robust email program, and more - all 100% free to artists.


    04:27 Welcome

    06:33 What is Bandsintown?

    10:13 How artists gain followers and how their fans are notified

    21:08 Bandsintown discovery tools for emerging artists

    28:19 How Bandsintown tracks ticket sales from Ticketmaster data

    33:23 How an artist's Bandsintown follower count connects to ticket sales

    37:41 Bandsintown discovery tools (continued)

    40:42 Email marketing campaigns to reach more fans of similar sounding artists

    43:08 Show promoters and the new norm of audience buying behavior

    46:20 Advice for indie artists to increase their ticket sales and 2023 ticket buying trends

    55:37 Ticketmaster hearing and the future of touring sustainability

    01:03:05 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Fabrice Sergent:


    Website:https://bandsintown.com

    Instagram: https://instagram.com/laviateur

    Twitter: https://twitter.com/fabricesergent?lang=en

    LinkedIn: https://linkedin.com/in/fabricesergent


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Streaming, AI, Royalty Breakdown and Sync (Ari Q&A Part 4) Mar 01, 2023

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com


    01:53 What should artists do if they write in different genres?

    04:06 How do you switch membership from one Performing Rights Organization (PRO) to another?

    11:42 How do I find bands to split show bills with?

    13:12 Can I book festival appearances without a manager or publicist?

    19:27 Do you foresee AI technology being an ally or foe for songwriters and producers? How do you think AI will impact the music industry in the coming years?

    25:07 What should I put in my email subject line that will entice music industry professionals?

    35:05 Does it matter where musicians live in the digital 21st century industry?

    39:47 What is the process for officially releasing a cover song on streaming platforms?

    41:44 My promotional budget is $7k, and I already spent $4k on a publicist. Is it better to spend my remaining promotional budget on social media optimization or on college and non-commercial radio promotion?

    52:50 Conclusion


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Theo Katzman on Recording, Songwriting and Staying Independent Feb 22, 2023

    To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman. This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.


    Order the new book here: http://book.aristake.com


    00:00 Welcome

    03:23 Theo’s perfect press release, recording process, touring with Vulfpeck

    11:39 What artists can learn The Beatles’ Get Back documentary

    16:23 Recording process: one take and one take only

    22:17 Recording a live album, playing in the “red zone” (Keith Jarrett, John Coltrane, Led Zeppelin)

    32:45 Why artists should never compromise themselves and their career

    37:04 Authentic creative process, embracing mistakes in the studio

    49:26 How Vulfpeck became so successful

    52:09 How the Wim Hof Method’s cold plunging experiences inspired Theo

    01:00:02 Songwriting process for new album, Be The Wheel

    01:12:02 Album release strategy, distributing independently through TuneCore

    01:19:51 Listening engagement from Spotify editorial playlists vs. algorithmic playlists

    01:24:03 Launching new label, 10 Good Songs

    01:28:17 What “making it” in the New Music Business means

    01:35:10 Q&A: How clubs can best set artists up for success

    01:40:47 Q&A: Advice for independent artists who don’t have a big budget

    01:43:35 Q&A: Emotional quality songwriting and harmonic settings within western music ("Good To Be Alone," Paul Simon, Bob Marley)

    01:48:06 Q&A: Creative marketing campaigns (Seth Godin’s This Is Marketing, TikTok)


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Theo Katzman:


    Website: https://theokatzman.com

    Instagram: https://instagram.com/theokatzman

    YouTube: https://youtube.com/theokatzman


    Connect with Shuttershot Productions:


    Website: https://weareshuttershot.com

    Instagram: https://instagram.com/shuttershot


    Produced by the team at Ari’s Take

    Live recording engineered by Maxim Adams

    Mixed and mastered by Maxton Hunter

    Music by Brassroots District

    Video production by Shuttershot Productions

    Directed by Brian Shutters

    Photography directed by Kenzo Le


    Hosted on Acast. See acast.com/privacy for more information.

    Succeeding on Twitch as a Musician Feb 08, 2023

    Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Danielle Allard is a singer-songwriter, multi-instrumentalist and Twitch Partner. She has been performing publicly for over 15 years and graced stages across Canada and Europe.


    This Ottawa native has toured Germany, Portugal and much of Canada but also performs 3 times a week for an international audience as a music streamer. Her festival appearances include features at RBC Bluesfest, Marvest, Jazz Fest, Mountain Man Music Festival, and a main stage feature at Ottawa's CityFolk Festival. She has also been featured in showcases at Megaphono and Folk Music Ontario.


    She has released three studio albums "INVADER," "Chameleon" and "Passing Notes" and is currently in the studio recording her fourth. INVADER is a 6 song concept album with 6 video series. She is known for her charity work in the nation’s capital, donating over 30 performances to various charities each year and raising over $18,000 for various charities on her stream. Apart from her music, she is a community builder, teaching public relations and stage performance at Algonquin College. She runs a variety of virtual community events on her Discord server weekly, creating a space for us all to exist.


    04:30 Bowl of dinosaurs explained

    08:19 Embracing Twitch during the pandemic

    13:54 Livestreaming milestones and achieving Twitch partnerships

    16:12 Inside Danielle’s home studio

    18:03 Scheduling livestreams and keeping motivated to perform

    25:32 Gamification of watching things: raid trains and channel points explained

    30:38 Levels of community participation within a livestream

    36:15 Bowl of dinosaurs (continued)

    38:43 Broader Twitch community and artist accountability

    51:22 Moderation and making listeners feel safe

    56:16 Post-pandemic engagement and viewership

    1:00:13 Does Twitch partnership accommodate illnesses or vacation?

    1:05:26 How long the affiliate application process takes

    1:06:27 Switching cameras while performing live

    1:09:01 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Danielle Allard:


    Website: https://danielleallard.com

    Twitch: https://twitch.tv/danielleallard

    Instagram:https://instagram.com/daniellejallard

    YouTube: https://youtube.com/user/daniellejallard


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    What Happens After a Band Gets Signed (Then Dropped) from TikTok Feb 01, 2023

    Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    The Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. Brian McLaughlin (singer) and Luke Imbusch (drummer) have been making music together since their early teenage years. They formed The Rare Occasions while attending college in Boston where they met Jeremy Cohen (bassist). Since then, the band have toured nationally, won the John Lennon Songwriting Contest, and released a vast catalog of music online. In 2021 the band released their first album as a trio, Big Whoop, which received significant press and radio play.


    Around the same time, their 2016 track “Notion” went viral on TikTok and continues to make waves, topping Spotify’s viral chart in the US and several other countries, and later landing on Billboard’s alternative charts and top 100 singles charts in the UK, Ireland, and Canada. The Rare Occasions released their new EP, Attaboy, on November 4th, 2022. The first single off the EP “Seasick” has already garnered the attention of radio DJs across the country including SiriusXM’s Alt Nation with the second single “Not Afraid” being an explosive follow up. After sharing Attaboy’s hard-hitting riffs, danceable grooves, and ear-catching melodies with audiences across the nation on their Fall 2022 headline tour, the band has shifted its efforts towards new music in 2023.


    04:18 Welcome

    10:15 Leaving Boston, moving to California

    13:08 Continuing the band, touring as a trio

    17:47 Reaching new audience through gaming and anime communities

    21:36 Going viral on TikTok

    25:37 Gaining attention from major record labels

    34:16 Breaking down the major label deal offers, signing with Elektra Records

    48:23 Advances from the major label offers

    52:59 Creating the music video for “Notion”

    54:34 Headlining nationwide tour

    59:14 Recording “Attaboy” EP, marketing their unique story

    1:08:08 What’s next for the band

    1:12:32 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with The Rare Occasions:

    Website: https://therareoccasions.com

    Instagram: https://instagram.com/therareoccasions

    TikTok: https://tiktok.com/@therareoccasions

    Twitter: https://twitter.com/rareoccasions


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder Jan 25, 2023

    THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.


    07:30 Welcome

    09:42 Ari’s Take review of SubmitHub

    15:50 SubmitHub business model / where the curators come from

    22:46 Submitting playlist campaigns / navigating Spotify's algorithm

    36:13 Inside Spotify for Artists' playlist data

    41:39 EveryNoise.com (every genre ever)

    45:10 Spotify’s personal, algorithmic and editorial playlists

    56:05 'Hot or Not' feedback feature

    1:06:40 Instagram / TikTok influencer marketing services

    1:20:26 Current state of music blogs

    1:31:50 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Jason Grishkoff


    Website: https://www.submithub.com

    Instagram: https://www.instagram.com/submithub

    Twitter: https://www.twitter.com/submit_hub

    LinkedIn: https://za.linkedin.com/in/jasongrishkoff


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Variety Music Editor on the State of Music Journalism Jan 11, 2023

    THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angeles Press Club winner, Shirley joined the Hollywood Reporter as Music Editor in 2010, later adding sister magazine Billboard to her resume. Until 2017, she oversaw music news coverage for both publications. She is the author of three books: 2008’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” 2010’s “Reefer Movie Madness” and 2011’s “American Idol: the Official Backstage Pass.”


    04:00 Welcome

    12:29 The focus of Variety Magazine’s music department

    17:13 Is Variety covering the subculture?

    21:08 Variety’s readership and purpose of music journalism

    24:10 Interpolations explained

    28:09 Challenges for journalists versus consumers

    42:02 Who holds the most power, editors or algorithms?

    45:54 Where the music industry is heading

    47:25 Lyrics being used against rappers in criminal trials

    50:18 Concert cancellations and navigating cultural outrage

    54:35 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Website: https://ariherstand.com

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    Connect with Shirley Halperin:

    Website: https://variety.com/author/shirley-halperin

    Instagram: https://instagram.com/shirleyhalperin

    Twitter: https://twitter.com/shirleyhalperin

    LinkedIn: https://www.linkedin.com/in/shirley-halperin

    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    How To Make It in the New Music Business - Chapter 1 Jan 04, 2023

    THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    What's new in the third edition...


    • Updated for the post-pandemic music environment
    • How to use TikTok to propel your streams and fanbase
    • Livestream concerts - both ticketed and free - and how to use all of the new platforms for the biggest impact
    • NFTs, Metaverse concerts, and how the innovators in the music space are approaching crypto
    • How to approach touring in 2023
    • Updates in every section and on nearly every page
    • All the new ways to obtain your royalties (following the MLC’s founding and international orgs evolution)
    • A more global focus for artists living and touring outside the US
    • 8-month, day by day release strategy and checklist for your next single and album
    • Completely rewritten social media chapter
    • An updated glossary including many new terms
    • How new social, streaming and collections platforms have evolved strategy within the music industry and where this is all heading


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Billie Eilish Booking Agent Tom Windish on Touring, Opening Slots and Artist Development Nov 30, 2022

    This week on the New Music Business podcast, we are joined by Veteran booking agent Tom Windish. As Head of A&R and Business Development at Wasserman Music, Windish has developed the touring careers of some of the hottest names in music, including Billie Eilish, Lorde, alt-J and The xx. In this episode, Ari and Tom discuss the state of the live music industry, how booking agents operate, why tour buy-ins are unethical, the process of signing new artists, running a record label, and much more!


    03:58 The State of the Live Music Industry

    08:19 Advice for Emerging Artists Eager and Ready to Tour

    13:14 How Booking Agents Operate

    17:07 Communicating with Promoters, Talent Buyers and Collecting Money

    21:04 Opening Tours and Slots

    26:08 Unethical Tour Buy-Ins

    30:03 Working with Billie Eillish and the Process of Signing New Artists

    37:47 Artist Development, Management and Running an Indie Label

    46:45 Why Tom Started a Record Label

    54:33 Final Question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Tom Windish:


    Website: https://artists.teamwass.com/music/m83

    Instagram: https://www.instagram.com/tomwindish

    Twitter: https://twitter.com/tomwindishagent


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    What the Touring Landscape Looks like Post-Pandemic Oct 27, 2022

    This is a special replay of a webinar held earlier this month breaking down the current state of the touring landscape of both the micro and macro touring industry. If you want to attend our future webinars, make sure to sign up for our mailing list!


    02:47 The top 100 tours of 2022

    05:29 How are small to mid size venues doing?

    18:38 Big takeaways on the live music industry

    21:09 What are talent buyers / venue bookers looking for?

    26:25 Current club deals for small to mid size venues

    37:04 How to get opening slots for touring artists

    41:22 The 7 steps to sell out your next show


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Indie Touring and How To Build Your Team with The Suffers Oct 19, 2022

    Joining us this week on the New Music Business is The Suffers’ lead singer, Kam Franklin. The Houston-based soul band have performed nationally on The Late Show with David Letterman, The Daily Show with Trevor Noah, and Jimmy Kimmel Live in addition to speaking with Ailsa Chang and Ari Shapiro on NPR’s All Things Considered, Brené Brown’s “Dare To Lead” Podcast, Samantha Brown’s “Places To Love”, The Late Show with Stephen Colbert, and National Geographic’s “Texas: Spirit and Soul” short film. Both Forbes and Vice have also featured Kam for her activism and business ventures that seek to create a more equitable and inclusive environment in the arts for black, queer, and femme artists working in all mediums and from all backgrounds.

    05:44 Welcome

    07:22 Breaking down The Suffers' recent tour and state of the live music industry

    20:43 How The Suffers maintain relationship with their fans

    24:44 Addressing master and publishing deals in the "Yada Yada" music video

    30:54 How a 10-piece band splits their royalties

    38:08 Streaming algorithm and release strategies

    44:01 Sync opportunity with Brene Brown's podcast, Dare To Lead

    45:51 Philosophy about bringing on team members and guiding forces throughout career

    56:40 Final question

    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Kam Franklin:

    Website: https://www.thesuffers.com

    Instagram: https://www.instagram.com/bamitskam

    Twitter: https://twitter.com/kamfranklin

    YouTube: https://www.youtube.com/user/thesufferstx

    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Staying Inspired After Writing 22 Top 40 Hits with Sam Hollander Oct 12, 2022

    With 22 US Top 40 hits to his name, Sam Hollander is one of the most talented and diverse writers and producers in the game. He has had multi-platinum success writing and producing for major artists such as One Direction, Katy Perry, Fitz and the Tantrums, Train, Daughtry, The Fray, Carole King, Panic! At The Disco, Weezer, and Gym Class Heroes, among others, and has had his work featured in iconic films and television shows. In 2008 Rolling Stone honored him with the Hot List Producer of the Year award. In 2012, Sam produced the Emmy-nominated "Voice in a Dream" for NBC's Steven Spielberg-helmed series SMASH. This past fall, NBC tapped Hollander to write a Thursday Night Football theme based on his hit with Pentatonix, "Sing." Most recently, Hollander co-wrote Fitz and the Tantrum's smash single "HandClap," along with 4 songs on the new Grammy-nominated Panic at the Disco album, which was one of the top 5 selling albums of 2016. He is also a writer on Rebelution's 2016 Grammy-nominated album 'Falling Into Place.' Additionally, other recent releases include singles with Weezer, James TW, Olly Murs and more.


    Pre-order 21-Hit Wonder: Flopping My Way to the Top of the Charts:

    https://www.amazon.com/21-Hit-Wonder-Flopping-Way-Charts/dp/1637741863


    05:17 Welcome

    07:50 The life of a professional songwriter and collaborator

    10:28 How the songwriting process has evolved

    15:02 Understanding where your creative strengths are

    23:08 The power of phonetics and melodic math

    24:33 Advice for aspiring songwriters

    29:50 The power of compliments and intellectual curiosity

    33:47 The balance between the art and the craft

    37:07 Do you know when you finish a song if it's good or not?

    39:20 How recording and writing sessions work

    47:18 Why Sam sold his entire catalog to Hipgnosis

    52:32 Where you're getting paid and where you're not

    58:54 Story behind Sam's forthcoming book '21 Hit Wonder'

    1:05:17 Age Sam was when he had his first hit song and working with legendary artists

    1:08:23 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Sam Hollander:


    Website: https://www.samhollandersongs.com

    Instagram: https://www.instagram.com/samhollander

    Twitter: https://twitter.com/samiamhollander


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Hip Hop Expert Discusses State of the Music Industry Oct 05, 2022

    Our guest this week on the New Music Business is the founder of Trapital, Dan Runcie. The podcast and research group have been featured in the Wall Street Journal, New York Times, BBC World News, NPR, Axios, CNBC, and much more. Each week, Trapital shares insights on trends that matter for the artists, entrepreneurs, and investors who use the research to make decisions that will help their businesses grow.


    03:04 Welcome

    04:00 Innovations happening within the hip hop community

    09:24 New licensing deals major labels are offering

    18:55 Misconception of building a career off vanity metrics

    28:56 TikTok-inspired record deals

    39:26 Major vs. indie resources and connections

    44:28 Artist discovery outside of Spotify playlists and release strategies

    49:04 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Dan Runcie:


    Website: https://trapital.co

    Instagram: https://www.instagram.com/runciedan

    Twitter: https://twitter.com/runciedan


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Ep 100! Spotify Playlists, Sync Licensing, Release Strategy (Ari Q&A Part 3) Sep 28, 2022

    Enrollment for Ari’s Take Academy closes October 20th! Use code NMB for 10% off any of our courses: https://aristakeacademy.com


    In honor of our 100th episode celebration, Ari will be answering more of your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.


    03:25 How do I approach releasing my new single so it gets more recognition?

    12:49 How do I release the same single with multiple versions?

    17:20 If I'm changing the lyrics of a previously released song, how do I go about re-releasing it?

    19:32 What is the standard rate between an artist and a sync licensing agency?

    22:03 Do my co-writers need to sign off on a sync deal?

    26:58 How can I get direct contact to a music supervisor that is soliciting material?

    30:08 What recording capability do I need for Ari's Take Academy?

    31:40 What will Spotify do if you land on a botted playlist through no fault of your own?


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Website: https://ariherstand.com

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    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    Troubadour Booker on the New Live Music Landscape Sep 21, 2022

    This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.


    03:38 Why the Troubadour special and how Jordan got the gig

    11:34 The role of a marketing manager and director

    13:23 The significance of the Troubadour's size and philosophy of who to book

    16:57 The state of the live music industry

    21:45 Underplays and working directly with artists

    26:37 Keeping your pitch emails short and sweet

    31:41 Structuring shows deals

    34:23 The reality of being an independent venue

    36:55 Investigating emerging artists' streaming and social numbers

    41:09 How the Troubadour markets their shows

    45:52 Does the Troubadour have any outside promoters?

    47:04 Predatory pay-to-play venues in LA

    54:06 Band merch cuts

    57:37 What's on the horizon

    1:01:41 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Website: https://ariherstand.com

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    YouTube: https://youtube.com/ariherstand


    Connect with Jordan Anderson:


    Website: https://troubadour.com

    Instagram: https://www.instagram.com/instajands

    LinkedIn: https://www.linkedin.com/in/jordancanderson

    Instagram: https://twitter.com/thetroubadour

    Twitter: https://twitter.com/thetroubadour


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    Connecting Emerging Artists with Strategic Investors Without Retaining Ownership Sep 14, 2022

    Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers. Visit Indify here: https://www.indify.io.


    03:05 Welcome

    04:34 Why “artists are founders" within Indify's investment marketplace

    07:28 How Indify is different from a record label

    11:24 The relationship between investors and artists

    16:50 How Indify discovers artists and investors

    28:14 What happens after an artist gets funding

    33:00 SEB's success with "seaside_demo" and TikTok influencer marketing

    37:56 How Indify is different from a record label (continued)

    43:11 The solution for talented artists fighting social media and streaming algorithms

    49:42 How Indify discovers artists (continued)

    51:16 Indify's partnership with new artists and the total investors involved

    55:30 Final question



    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Shav "prettyboyshav" Garg:


    Indify: https://www.indify.io

    Instagram: https://instagram.com/prettyboyshav

    Twitter: https://twitter.com/prettyboyshav

    Music: https://open.spotify.com/artist/1HWOzNVECZuzwhpmQ36RvO


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Live Nation Urban VP on Festivals, Touring and Promoting Culture Sep 08, 2022

    This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.


    03:45 Welcome

    04:21 Live Nation Urban

    06:12 Involvement with festivals and booking emerging artists

    09:34 How emerging artists can get on Live Nation's radar

    16:24 Black Tour Directory and embracing the term "Urban"

    22:50 Educational initiatives with the DASH program

    25:27 ​​Launching the music-based video streaming service APEX

    28:29 Breaking down the operations of a Live Nation promoter

    33:13 Advice to indie artists wanting to go on tour

    35:29 The importance of a live experience

    40:56 Final question



    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

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    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    YouTube: https://youtube.com/ariherstand


    Connect with Brandon Pankey:


    Instagram: https://www.instagram.com/brandon_pankey

    Twitter: https://twitter.com/bpank

    Black Tour Directory: https://www.blacktourdirectory.com

    DASH Program: https://dashprogram.org/


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    They Stole $23 Million in Royalties via YouTube Fraud Aug 31, 2022

    Joining us this week on the New Music Business is Billboard’s music copyright reporter, Kristin Robinson. In this episode, Ari and Kristin dive deep into one of her latest articles and why it's more important than ever for artists to protect their works. Read the full article here: How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole It


    04:20 Welcome

    06:00 Breaking down the YouTube royalties scam

    12:17 The AdRev model

    19:26 How the two scammers were caught

    30:36 The writing process

    34:04 Reactions to the Billboard report being published

    38:16 The importance of royalty collection and copyright management

    50:31 The slow evolution of the U.S. copyright laws

    56:49 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    YouTube: https://youtube.com/ariherstand


    Connect with Kristin Robinson:


    Website: https://www.kristinmichaelrobinson.com

    Billboard: https://www.billboard.com/author/kristin-robinson

    Instagram: https://www.instagram.com/wordsbykristin

    Twitter: https://twitter.com/wordsbykristin


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Club Booking, Opening Slots, Deal Breakdowns with Brooklyn Bowl Talent Buyer Aug 24, 2022

    Our guest on the New Music Business this week is the talent buyer of the Brooklyn Bowl, Paul Bacher. In this episode, we dive into how the venue operates and books acts, how artists should be writing their booking emails, the current state of the live music industry, and much more!


    05:26 Welcome

    07:03 The Brooklyn Bowl

    13:31 Paul's role and who he communicates with

    17:14 Breakdown of the show deals and venue expenses

    26:21 Local artists and support acts

    35:15 How local artists should balance performance frequency

    37:51 Difference between indie music venues vs. corporate partnership venues

    42:02 How upcoming artists can prove themselves

    45:47 Emailing the perfect booking request

    51:30 Advice for artists who are seeking a booking agent

    53:31 Emailing the perfect booking request (continued)

    55:17 State of live music industry in a post-pandemic world

    59:56 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Paul Bacher:


    Website: https://www.brooklynbowl.com

    Instagram: https://www.instagram.com/paulbacher/?hl=en

    LinkedIn: https://www.linkedin.com/in/paul-bacher-30109539


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    PR, Royalties, TikTok Strategy, NFTs, Multiple Project Names, Cover Songs (Ari Q&A Part 2) Aug 17, 2022

    Part two of Ari answering your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.


    01:39 How do I release cover songs?

    04:57 What do artists do if their country doesn't have the same artist resources (i.e. Kickstarter, Instagram, TikTok)?

    9:36 How should I approach multiple project names with different genres?

    16:06 Is the best way to build an email list by running a squeeze page?

    19:37 Do I have to pass on my personal music project if I submit it to an exclusive sync library?

    21:57 Are there any resources that can help me decide what songs off my album should be singles?

    23:45 What resources would you recommend on how to build a plan to publish my songs?

    26:46 Should I hire session musicians to help make my songs sound better? (+Mechanical Royalties explained)

    32:33 What are your thoughts on internships in the music industry?

    35:32 As a music industry major, what 3 things should I be focusing on in college if I want to be a singer/songwriter?

    38:03 How do I provide value as a songwriter through platforms like TikTok?

    39:02 What is your take on being verified on social media vs. having solid connections in the industry?

    40:51 Is paying for a publicist (PR) for my new song worth it?

    45:35 For sync licensing, do I need industry quality music?

    46:52 How much do Performing Rights Organizations (PROs) typically pay in music royalties from video streaming platforms (i.e. Netflix, HBO Max)?

    49:09 What are the ways music NFTs can be sold?

    51:56 How do you feel after interviewing Sam Duboff from Spotify?


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Streaming, Publishing, Playlist Pitching, Sync/Beat Licensing (Ari Q&A Part 1) Aug 10, 2022

    This week and next week, I’ll be answering your questions! If you’d like to submit to our next round of questions, please sign up to our email list at www.ArisTake.com.


    01:52 What is the most important thing to drive streaming and social media followers?

    05:48 When copyrighting a collaborative song, do you need signatures from each musician to complete the copyright form?

    08:15 What distribution companies, physical or digital, include splits?

    12:46 What is the function of a publishing company?

    20:45 What's your best advice for artists who work full-time but want to pursue music full-time for sync licensing?

    22:54 ​​How should I find playlists to pitch to when I'm in a niche genre?

    28:34 If you own the master and publishing, how is this revenue collected?

    33:22 How much of my publishing should I be prepared to give up to a star producer and artist?

    38:14 What else can new artists do to increase their streaming figures for new releases outside of social media posting, press and radio?


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    The Business of Hit Songwriting with Bonnie McKee Aug 03, 2022

    Joining us this week on the New Music Business is the Grammy nominated songwriter, actress, screenwriter, and director, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.


    McKee is particularly known for collaborating with pop singer Katy Perry, and the duo have written hits such as "California Gurls,” "Teenage Dream", "Last Friday Night (T.G.I.F.)", "Part of Me,” "Wide Awake” and "Roar" together. She has also co-wrote "Dynamite" by Taio Cruz, which became the second-best selling song by a British artist in the digital era. Additional artists who she has worked with include Britney Spears, Kesha, Cher, Christina Aguilera, Kelly Clarkson, Adam Lambert and Mike Tompkins.


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Bonnie McKee:


    Website: https://www.bonniemckee.com

    Instagram: https://www.instagram.com/bonniemckee

    TikTok: https://www.tiktok.com/@bonniemckee

    Twitter: https://twitter.com/bonniemckee

    YouTube: https://www.youtube.com/c/bonniemckeeofficial


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How a Major Label Markets an Artist Without TikTok Jul 27, 2022

    Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.


    01:28 Alex’s creative journey

    10:07 Working as Digital Marketing Director at Atlantic Records

    12:33 Blog coverage: publicity vs. digital marketing

    17:11 RCA Records and Joint Venture deals

    26:11 Artists’ relationship with social media

    50:31 Breaking down the marketing budget

    53:44 Relationship between the artist team and the label

    1:04:00 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Alex Ciccimarro:


    Instagram: https://www.instagram.com/thebaldgod

    Twitter: https://twitter.com/thebaldgod


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    What Music Can Learn From The Comedy Industry Jul 20, 2022

    Joining us on the New Music Business is the CEO of Comedy Dynamics, Brian Volk-Weiss, who’s officially our first guest that does not exclusively work in the music industry. Given how parallel these two industries are, there are incredible revelations on how he operates the most successful independent comedy record label in the world.


    04:20 Welcome

    08:02 Breaking into the comedy industry

    11:35 Managing comics

    18:53 Retiring from management

    22:25 Launching the Comedy Dynamics record label

    28:35 Audio rights

    30:56 Where is the money coming from?

    32:22 Grammy nominations

    36:34 Record deals within the comedy industry

    50:26 How to write moral record contracts

    59:47 What’s on the horizon?

    1:02:55 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    YouTube: https://youtube.com/ariherstand


    Connect with Brian Volk-Weiss:


    Website: https://www.comedydynamics.com

    Instagram:https://www.instagram.com/brianvolkweiss


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    The Spotify Interview (Part 1) Jul 06, 2022

    Joining us this week is Sam Duboff, the Director and Head of Creator Brand & Product Marketing at Spotify! In this episode, Ari and Sam dive deep into everything about Spotify for Artists’ promotional tools, editorial vs. algorithmic playlists, production credits, payment structure, and much more.


    Visit Spotify's resources here:

    Spotify for Artists: https://artists.spotify.com/

    Made to Be Found: https://found.byspotify.com

    Loud & Clear: https://loudandclear.byspotify.com


    03:40 Welcome

    06:52 Using Spotify for Artists

    09:08 Shopify integration

    10:49 Canvas

    16:23 Promotional tools and editorial playlists

    25:48 Pitching to Spotify editorials

    26:46 Is pre-saving worthwhile?

    30:00 Turning a listener into a fan

    34:54 Promotional tools and editorial playlists (continued)

    38:28 Do major labels artists get guaranteed playlist inclusion?

    42:37 How many songs get uploaded to Spotify everyday?

    43:41 Algorithmic playlists and how to stay on them

    49:37 User playlists and Low Volume Funk

    52:13 Playlist inclusion vs. consideration

    1:02:30 The royalty pool

    1:06:33 User-centric payment model

    1:10:36 Enhancing song credits

    1:13:52 Marquee’s promotional tools and measuring ROI

    1:23:17 Discovery Mode

    1:28:21 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Website: https://ariherstand.com

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    Connect with Sam Duboff:


    Website: https://www.samduboff.com

    Instagram: https://instagram.com/sduboff

    LinkedIn: https://linkedin.com/in/samduboff

    Twitter: https://twitter.com/duboff


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.

    Music Supervisors Aren't Treated Fairly, Here's What's Going On. Jun 29, 2022

    Our guest this week on the New Music Business is music supervisor and Vice President of the Guild of Music Supervisors, Madonna Wade-Reed. Her credits include TV shows such as All American, Batwoman, American Crime, Reign, Blue Mountain State, Smallville, One Tree Hill, plus films such as 8-Bit Christmas, Lovesick, A Thousand Words and the documentary Let It Fall.


    In this episode, Madonna breaks down her responsibilities within new projects, why it’s vital for artists to educate themselves on licensing, as well as a closer look into why the music supervisors’ movement is unionizing. Sign the petition and learn more about the cause: https://linktr.ee/musicneedssupervision


    05:46 Welcome

    10:11 Breaking down the role and timeline of a music supervisor

    13:38 Spotting session and conversations with production team

    16:38 Music clearance and placing process

    19:36 Do music supervisors work directly with artists?

    24:53 Hiring process and employment status

    29:51 Why music supervisors are unionizing

    37:34 How can people support the movement?

    50:11 Rate earnings in 2006 vs. 2022

    56:25 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Madonna Wade-Reed:


    IMDB: https://www.imdb.com/name/nm0905532/

    Instagram: https://www.instagram.com/whoopsiedaisymusic

    Twitter: https://twitter.com/mwrdaisy


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How He Made $250K on his NFT Song After He Was Dropped From Sony Jun 22, 2022

    Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs. To learn more about Sammy, visit https://sammynft.com.


    2:34 Welcome

    4:07 Upbringing and auditioning for American Idol

    8:35 Life-changing move to Nashville

    16:37 Writing 1000 songs, shopping on Music Row and signing to Sony

    30:04 Aftermath of getting dropped from Sony

    31:36 Journey into TikTok

    37:06 Jumping into the NFT world

    45:27 Busking in Twitter Spaces to avid NFT collectors

    53:44 Primary sales price and what’s included

    1:02:54 Reinvesting NFT income and breaking down the crypto ecosystem

    1:18:16 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

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    Website: https://ariherstand.com

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    Connect with Sammy Arriaga:


    Website: https://sammynft.com

    OpenSea: https://opensea.io/collection/metagirldh

    TikTok: https://www.tiktok.com/@sammyarriaga

    Instagram: https://www.instagram.com/sammyarriaga

    Twitter: https://mobile.twitter.com/sammyarriaga

    YouTube: https://www.youtube.com/sammyarriaga


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    Explaining the Metaverse for Musicians Jun 15, 2022

    Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband (ristband.co). In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it’ll add value to artists’ careers.


    To hear all of the most up to date news about Ristband, you can join their Discord community here: https://discord.com/invite/ce7jDJM9uA


    4:10 Welcome

    6:04 The story behind Ristband

    14:06 Explaining the metaverse

    18:22 How’s the metaverse different from a video game?

    24:35 How’s the metaverse going to benefit artists?

    31:19 Breaking down virtual concert experiences

    46:01 Relationship with Epic Games

    47:19 Ristband events showcasing NFT artists

    52:42 Decentralized vs. centralized platforms

    59:15 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari Herstand:


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    Connect with Anne McKinnon:


    Website: https://www.ristband.co

    Discord: https://discord.com/invite/ce7jDJM9uA

    Instagram: https://www.instagram.com/ristbandinc

    Twitter: https://twitter.com/ristbandinc

    LinkedIn: https://www.linkedin.com/company/ristband/


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How To Make $10K a Gig Playing Performing Arts Centers Jun 08, 2022

    This week on the New Music Business, our very own Ari’s Take Academy course instructor Carey Rayburn (Good Co. and Rayburn Entertainment) joins Ari to discuss Performing Arts Centers and how to best navigate your live career within the Special Events market.


    3:07 Welcome

    4:32 Breaking down the Performing Arts Center market

    7:13 Benefits of a subscription model

    8:41 The kind of acts that PACs book

    16:06 Presenters, compensation and entertainment

    23:21 Age demographic breakdown

    26:10 Performing at conferences

    35:48 Artist grants and community outreach

    38:52 Advice for musicians interested in the Special Events market

    46:10 Working with wedding and event planners

    55:37 Good Co. music, Rayburn Entertainment and the ATA course

    59:15 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Carey Rayburn:


    Website: https://www.goodcomusic.com/

    Instagram: https://instagram.com/goodcomusic

    SoundCloud: http://www.soundcloud.com/goodcomusic

    Twitter: http://www.twitter.com/goodcomusic

    YouTube: http://www.youtube.com/goodcomusic


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Sync Licensing Company Explains How Music Gets Placed Jun 01, 2022

    This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit https://bankrobbermusic.com. And you can send streaming demos to info@bankrobbermusic.com


    4:06 Welcome

    5:47 Bank Robber Music and what defines a sync agency

    10:39 Organizing playlists in response to briefs

    12:39 Partnering with record labels and publishing companies

    17:00 Clearing the master and publishing rights

    18:51 Pitching playlists, individuals songs and prioritizing certain artists

    23:19 Breaking down the sync fees

    38:07 Why artists should work with a sync agency

    39:15 Business models of sync agents

    44:05 Difference between sync libraries and exclusive agencies

    47:36 Do artists have a say in where their song may get placed?

    49:26 How to work with Bank Robber

    52:52 Crafting the ideal email pitch

    57:03 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Website: https://ariherstand.com

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    Connect with Bank Robber:


    Website: https://bankrobbermusic.com/

    Instagram: https://www.instagram.com/bankrobbermusic/

    Twitter: https://twitter.com/BankRobberMusic


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How the World's Largest Music Festival Books Bands May 25, 2022

    This week on the New Music Business podcast features Bob Babisch, the Vice President of Entertainment for the glorious Summerfest. Following its 1968 debut, Summerfest has evolved into what is now recognized as “the World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration with approximately 800k people. Babisch manages tens of millions of dollars in the entertainment budget for Summerfest on an annual basis, and has worked with a plethora of artists over his 46 years in the music industry, from The Rolling Stones, Paul McCartney and Stevie Wonder to Whitney Houston, Lady Gaga and Kanye West. Learn more about Summerfest here: https://www.summerfest.com


    5:05 Welcome

    7:38 The history of Summerfest

    9:42 How many people each stage holds

    11:54 Structuring the festival lineup

    13:27 Showcasing local Wisconsin artists

    16:45 Keeping up with the times

    18:30 When Summerfest starts booking acts

    22:15 Fishing where the fish are

    23:38 The finances behind Summerfest

    30:17 The production crew

    35:25 Change over times and standard line checks

    38:46 Video screens on stage

    39:51 Festival hospitality

    41:39 Smaller ground stages

    43:44 How to get booked at Summerfest

    47:29 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    YouTube: https://youtube.com/ariherstand


    Connect with Bob Babisch:


    Website: https://www.milwaukeeworldfestival.com

    Website: https://www.summerfest.com

    Instagram: https://instagram.com/summerfest

    Twitter: https://twitter.com/sfestbob


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Indie Band Played 50 States on $50 and Grossed $80K May 18, 2022

    This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget.


    3:18 Welcome

    3:53 The Where’s Walden Tour

    9:03 Booking and outreach from start to finish

    12:58 Breweries vs. traditional music venues

    16:42 With a little help from Indie On The Move, Yelp and Facebook

    22:32 No show close calls

    31:27 Interactive website tour map

    35:46 Inside the Where’s Walden Tour poster

    38:06 Merch game

    38:55 Cold pitch emails and negotiations

    48:18 Merch game (continued)

    55:18 What they would have done differently

    1:05:47 How they grossed $80k

    1:15:08 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Walden:


    Website: https://whereswaldentour.com

    Instagram: https://www.instagram.com/waldengrams

    TikTok: https://www.tiktok.com/@whereswaldentour

    YouTube: https://www.youtube.com/channel/UC6riyJ3_-KFkZBDKYZ9t89Q


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    State of the Industry | ATA Instructor Round Table May 11, 2022

    Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!


    4:42 Welcome

    6:52 Introducing Vo Williams (@thisisvo)

    8:10 Vo on performing in the Tampa Bay Lightning arena for 20k people

    9:42 How Vo got started in the sync licensing world

    11:39 What are companies paying for the rights to place music for sync?

    13:33 How sports teams got in touch with Vo

    14:57 Can the same song be synced more than once?

    15:41 Sync successes within the ATA community

    ––––––––––––

    17:27 Introducing Lucidious (@lucidous) & Jenny Powers (@iamjennypowers)

    19:38 What is the focus right now for promoting music?

    25:59 Digital marketing campaigns within the ATA community

    ––––––––––––

    28:40 Introducing Austin Georgas (@austingeorgas) & Jun Park (@junparka)

    31:53 How TikTok is being used by artists and labels

    34:49 Why TikTok is so powerful for your music career

    37:42 Discovering new music through TikTok and its streaming conversion rate

    ––––––––––––

    40:58 Introducing Clare Means (@claremeans)

    42:54 The similarities between busking and livestreaming

    44:33 Why Twitch and TikTok are the best for livestreaming in 2022

    ––––––––––––

    49:12 Introducing Carey Rayburn (@goodcomusic)

    50:37 Having a built-in audience within the Performing Arts Center (PAC) market

    53:23 What your performances need to achieve recognition

    54:11 ATA community successes within the PAC market

    ––––––––––––

    56:03 How have FB/IG ads changed since TikTok came into the picture?

    59:36 How can artists work with Flighthouse?

    1:01:30 How can cinematic orchestral music best succeed in the sync licensing?

    1:03:19 How can older musicians fit into the new music world?

    1:05:07 The type of acts that works best within the PAC market

    1:06:32 The power of using universal and timeless themes in your music

    1:07:46 Working smarter (not harder) with the ATA community

    1:10:28 Why there’s room for every genre and how to best navigate your audience

    1:17:44 Farewell message


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Website: https://aristake.com

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    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    How Songwriters Get Publishing Deals and Hit Songs May 04, 2022

    Nonstop Management founder and principal Jaime Zeluck Hindlin has signed, shepherded, and spearheaded the success of numerous GRAMMY® Award-winning multi-platinum songwriters and producers. In 2018, the roster ignited smashes such as Meghan Trainor’s “No Excuses” and “Let You Be Right,” XXXTentacion’s “Numb,” Jason Mraz’s “Have It All,” Young The Giant’s “Simplify,” and more as well as singles for Alesso, Bebe Rexha, Jack & Jack, Zara Larsson, and BTS.


    3:00 Welcome

    4:42 What does a music publisher do?

    7:22 Pairing songwriters together and the purpose of songwriting sessions

    14:35 The process of writing songs from movie briefs

    15:28 To credit or not to credit

    18:43 The Pact

    22:33 Why you should negotiate the splits when the song is actually done

    25:35 What it means to be a manager for songwriters and producers

    26:58 From songs to the radio

    29:19 Radio hits versus a big album cut

    31:44 Songwriters asking for points on the master

    34:17 The importance of your personality

    39:15 The process of getting admin and co-publishing deals

    43:06 Advice for aspiring songwriters

    45:05 Does it matter where songwriters reside?

    47:02 The downside of Zoom sessions

    49:19 The stage of your pitched music and networking on social media

    51:50 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Jaime Zeluck Hindlin:


    Website: https://nonstopmanagement.com

    Instagram: https://www.instagram.com/nonstopmanagement

    Instagram: https://www.instagram.com/jemaime

    Twitter: https://twitter.com/missjemaime

    The Pact: https://www.the-pact.org


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take




    Hosted on Acast. See acast.com/privacy for more information.

    How HBO's Insecure Changed Music and the Launch of an Equitable Record Label Apr 28, 2022

    This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com.


    3:37 Welcome

    5:53 How Benoni became a music supervisor

    13:40 How Raedio operates as a music supervision agency

    14:56 Music as a driving force in a series

    17:55 Writing camps

    25:52 How artists can pitch to Raedio and get invited to a writing camp

    28:23 Raedio’s record label

    30:06 Turning Red on Disney+ and Billie Eilish

    32:08 What it means to develop an artist

    38:59 Raedio’s music library and how they use it

    42:14 What’s next for Raedio

    45:10 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Benoni Tagoe:


    Website: https://theraedio.com

    Instagram: https://www.instagram.com/theraedio

    Twitter: https://twitter.com/TheRaedio

    Twitter: https://twitter.com/nonibizz

    LinkedIn: https://www.linkedin.com/in/benonitagoe


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How Gamers Helped NEFFEX Get 4 Billion Streams Without a Label Apr 20, 2022

    In this week’s episode, I spoke with artist NEFFEX (Bryce Savage) and his manager Ryan Sullivan of ATG Group (Against The Grain). We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok’s open verse challenges as well as how he expanded his role as a songwriter and producer.


    2:20 Welcome

    3:45 NEFFEX’S backstory

    6:56 Where NEFFEX’s songs were streaming

    8:54 Royalty free beats and unauthorized remixes

    10:17 Driving forces behind promoting a song a week

    12:10 NEFFEX’s pricing model

    13:06 To credit or not to credit…

    14:00 The process behind releasing a song a week

    15:33 What attributed to the growing streams

    17:37 What followed after this release strategy

    19:38 How Ryan began managing NEFFEX

    26:21 Getting attention from different distributors and labels

    28:14 Breakin down NEFFEX’s record deal with 12Tone Music

    35:52 The harsh reality signing with a label

    43:04 How NEFFEX’s model evolved by embracing TikTok

    47:07 TikTok’s open verse challenges

    48:54 TikTok followers translating to NEFFEX’s own music

    53:58 Remastering and re-releasing old catalog

    58:51 Designing artwork with a quick turnaround

    1:00:36 Why spending money on music videos is a waste

    1:03:05 Engaging with fans and what’s on the horizon for NEFFEX

    1:12:05 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Bryce Savage:


    NEFFEX Website: http://www.neffexmusic.com

    Instagram: https://www.instagram.com/neffex

    Twitter: https://mobile.twitter.com/neffex

    Spotify: https://open.spotify.com/artist/3z97WMRi731dCvKklIf2X6

    YouTube: https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg


    Connect with Ryan Sullivan:


    Against The Grain (ATG): https://www.againstgrain.com/

    LinkedIn: https://www.linkedin.com/in/ryan-sullivan-a31713b4/

    Instagram: https://www.instagram.com/itsryansullivan


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Artist Management, Major vs. Indie Labels, Release Strategy with Brilliant Corners Manager Apr 13, 2022

    This week on the New Music Business, I spoke with the co-founder and partner at Brilliant Corners Artist Management, Jordan Kurland. Artists such as Death Cab for Cutie, Toro Y Moi, She & Him, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup are all amongst their diverse talent roster. We discussed what the role of an artist management entails, his history working with Death Cab, building career artists without relying on TikTok, as well as the best methods for artists who are seeking management.


    3:18 Welcome

    5:00 Brilliant Corners Artists Management

    10:26 How artists communicate with management team

    17:00 Artists specializing in a certain niche

    21:29 What does it mean to manage talent?

    27:55 Building career artists without relying on TikTok

    35:12 Finding partnerships for newer artists

    37:31 Inside the Atlantic Records recording deal

    44:42 Death Cab's "I Will Follow You Into The Dark"

    49:17 Kurland’s management approach

    53:58 Artist release strategy

    1:03:08 Major labels vs. indie labels

    1:05:19 Advice for artists seeking management

    1:11:53 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

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    TikTok: https://www.tiktok.com/@aris.take

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    YouTube: https://youtube.com/ariherstand


    Connect with Jordan Kurland:


    Brilliant Corners: https://brilliantcorners.com/

    Website: https://www.jordankurland.net/

    LinkedIn: https://www.linkedin.com/in/jordan-kurland/

    Instagram: https://www.instagram.com/jordan.kurland/

    Twitter: https://twitter.com/zeitpop


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How Tai Verdes Went from TikTok to Top 40 Apr 06, 2022

    This week on the New Music Business, I spoke with the multi-faceted Ryan Chisholm. He is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department.


    In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels. To learn more about Work of Art, visit: https://workof-art.com


    4:06 Welcome

    6:12 Work of Art Management

    12:11 The story behind Tai Verdes

    16:11 Creating partnership with Tai Verdes

    21:42 TikTok influencer marketing deals

    28:50 Gaining leverage with the major labels

    35:07 Preparing a tour for someone who’s never performed

    38:02 Advice for independent artists

    41:30 Should artists be embracing Snapchat?

    43:03 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

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    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Ryan Chisholm:


    Work Of Art (Website): https://workof-art.com/

    Work Of Art (Instagram): https://www.instagram.com/woa/

    Instagram: https://www.instagram.com/ryanchisholm

    Twitter: https://twitter.com/ryanchisholm

    LinkedIn: https://www.linkedin.com/in/ryanchisholm4/


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    Handling Your Music Finances From a Business Manager and Accountant Mar 30, 2022

    This week on the New Music Business, I spoke with Pink Noise’s business manager Khloe Churko, alongside tax preparer and fellow podcaster Stephanie Belcher. We dive deep into the weeds of music industry finances including bookkeeping, 1099s, LLCs versus S Corps, DBAs, how PROs pay artists, and so much more!


    4:00 Welcome

    7:30 What does a business manager do?

    9:00 Sirius XM and Sound Exchange

    13:30 Bookkeeping process

    17:45 Taxes

    22:00 What is a tax return?

    32:30 LLC Vs. S Corp

    45:45 Payroll

    49:00 AB5 Law

    53:30 LLC Vs. S Corp (Continued)

    1:02:30 Doing business as (DBA)

    1:04:00 Working with your Performing Rights Organization (PRO)

    1:06:30 What’s wrong with Legal Zoom

    1:08:00 Alternative to Legal Zoom

    1:11:20 Statewide tax rates

    1:14:45 Thank yous and final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Khloe:


    Pink Noise Management: https://www.pinknoisemgmt.com/

    LinkedIn: https://www.linkedin.com/in/khloechurko/

    Instagram: https://www.instagram.com/pinknoisemgmt/?hl=en


    Connect with Stephanie:


    Website: https://stephbelcher.com/

    Podcast: https://anchor.fm/wsmb

    LinkedIn: https://www.linkedin.com/in/stephaniegbelcher/

    Instagram: https://www.instagram.com/whensongsmeanbusiness/


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How Trousdale Went From 0 to 1M Listeners in 1 Year Independently Mar 23, 2022

    Trousdale is a pop-folk trio born out of the USC's popular music program, consisting of band members Quinn D'Andrea, Georgia Greene and Lauren Jones. In this episode of the New Music Business, we discussed what their creation process entails, self-producing their last releases, as well as how they stayed productive during the pandemic and successfully embraced TikTok.


    4:00 Welcome

    5:00 The story behind their single “Do Re Mi”

    10:00 Self-producing their music

    11:40 The creation process for arranging vocals

    17:44 Engaging responses from listeners

    20:35 Why no music was released before 2020

    21:43 Overcoming the pandemic

    28:39 The importance of self-care

    32:29 Release strategy as independent artists

    36:04 Creative partnership with their entire team

    42:38 Navigating TikTok

    56:45 TikTok trends

    1:03:00 Content batching days

    1:05:46 What’s next for Trousdale in 2022?

    1:08:08 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Trousdale:


    Instagram: https://www.instagram.com/trousdalemusic

    TikTok: https://www.tiktok.com/@trousdalemusic

    LinkTree: https://linktr.ee/trousdalemusicband

    Facebook: https://www.facebook.com/trousdalemusic

    Youtube channel: https://www.youtube.com/channel/UCSDILgezaZWbAIyf2zqcnaQ

    VoyageLA Interview: http://voyagela.com/interview/daily-inspiration-meet-trousdale/

    Twitter: https://twitter.com/trousdalemusic


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    How & Why To Put Music Videos on Vevo Mar 16, 2022

    David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series Discover, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/


    2:51 Welcome

    4:29 What Vevo is and how it is different from YouTube

    6:46 Official music videos and linear programming

    8:11 How do indie artists get their music videos on Vevo’s platform?

    13:24 Merging official YouTube channel with Vevo

    17:50 Vevo’s monetization and how they pay more than YouTube

    23:44 Does Vevo pay the same amount to every distributor?

    25:46 What other music-related content Vevo allows

    26:47 Where else Vevo exists

    29:54 Vevo and YouTube’s shared sales environment

    30:41 Promotional editorial support behind the content

    32:30 What is pre-roll social media?

    35:22 Indie artist success stories within Vevo’s Discover series

    43:43 How do artists become a part of Discover?

    47:16 What’s the ideal artist pitch?

    49:41 Do artists need to be present on TikTok?

    52:27 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with David McTiernan (Vevo):


    Website: https://www.hq.vevo.com

    LinkedIn: https://www.linkedin.com/in/davidmctiernan/

    Instagram: https://www.instagram.com/davidmctiernan/?hl=en

    Twitter: https://twitter.com/davidmctiernan

    Spotify Playlist: https://open.spotify.com/playlist/0RWXpStyUbqJer6lmvXmBA?si=MiByvKM9Rh69JPJbwREnjA&dl_branch=1&nd=1


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Hosted on Acast. See acast.com/privacy for more information.

    $50K in 2 Months Playing Backyards And How They Did It with More Fatter Mar 09, 2022

    More Fatter is an indie-funk pop band from San Francisco, California, currently based in Los Angeles. During the summer of 2021, they embarked on a fully-independent statewide tour performing primarily in backyards. On this episode, half of the band members Tommy and Théo join Ari to discuss exactly how they successfully pulled this off, and share some very insightful tour stories throughout. Find out where they're performing next: https://morefatter.live


    2:36 Welcome

    5:13 Backyard tour conception story

    10:06 The challenge of pitching to the hosts

    13:47 Eventbrite ticketing process and free donation-based shows

    23:28 Who’s Big Booty Bertha?

    24:25 Donation-based shows (continued)

    27:38 Keeping merchandise separate

    32:08 How the tour reintroduced people to society

    33:10 Burning custom CDs of their new album

    40:07 Last minute booking stories

    48:36 Sleeping arrangements on tour

    51:00 Take home gross revenue

    55:11 Deciding what cities to tour

    59:20 Advice on running your own PA system

    1:05:13 How playlists can save the vibe

    1:07:09 Different roles within the band

    1:10:19 The growth of real fans

    1:16:53 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with More Fatter:


    Website: https://morefatter.live

    Instagram: https://www.instagram.com/morefatter

    Facebook: https://www.facebook.com/morefatterband

    Patreon: https://www.patreon.com/morefatter


    Hosted on Acast. See acast.com/privacy for more information.

    Because Labels Don't Develop Artists, godmode Steps In Mar 02, 2022

    Talya Elitzer is the co-founder of Godmode, a GRAMMY-nominated artist development company whose label and management clients include genre-breaking artists like Channel Tres, JPEGMAFIA, and Yaeji. Prior to Godmode, Elitzer was a Senior A&R at Capitol Records (Katy Perry, Sam Smith, Beck), and a previous booking agent for WME (Britney Spears, Grace Jones) and Mick Management (John Mayer, Sarah McLachlan).


    At Godmode, Elitzer takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don't quite fit into pre-existing formats. She focuses on building sustainable operations for her artists, so they can maintain an uncompromising approach to their work. Learn more about Godmode: http://www.godmodemusic.com/


    03:44 Welcome

    04:43 Godmode’s inception story

    08:47 The harsh reality of getting a record deal

    11:17 How Godmode operates

    15:42 Are 360 deals still common?

    17:24 Licensing deal with a major label

    20:54 Channel Trace’s artist development

    23:54 Creating an artist world

    28:08 Evolution of Godmode’s release strategy

    33:21 Godmode’s marketing budget

    35:15 Social media and online campaigns

    41:39 Self-funding as an independent company

    43:30 The Godmode team

    44:26 Advice for independent artists

    46:50 Is there still a place for major labels?

    48:04 Godmode’s fanbase development

    53:38 The most effective communication avenue

    55:05 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Tayla Elitzer (Godmode):


    Website: http://www.godmodemusic.com

    Instagram: https://www.instagram.com/godmode_music

    Instagram: https://www.instagram.com/talyagodmode

    Twitter: https://twitter.com/GODMODE_MUSIC

    Twitter: https://twitter.com/talyagodmode


    Hosted on Acast. See acast.com/privacy for more information.

    House Concerts and Ticketed Livestreams with Side Door's Dan Mangan Feb 23, 2022

    Dan Mangan is a two-time JUNO award winning and two-time Polaris Music Prize listed musician and songwriter, based out of Vancouver, Canada. Mangan has released 5 studio LPs and has embarked on various worldwide tours, most notably performing at Glastonbury, Jimmy Kimmel Live and selling out Massey Hall. Additionally, Mangan has scored for feature film, as well as television for Netflix and AMC. As of 2017, Mangan co-founded the Side Door alongside Laura Simpson. The “any space is a venue” marketplace platform ultimately matches creatives with spaces to host shows anytime and anywhere they choose. To learn more visit: https://sidedooraccess.com


    04:56 Welcome

    06:26 How Side Door started

    15:05 Connecting with your audience

    17:45 How Side Door benefits artists

    24:58 Tier ticketing integration

    28:08 How artists are using Side Door

    38:10 The state of performance venues post-pandemic

    42:36 Protecting artists with an automatic pro-remittance

    46:34 Average ticket prices and artist earnings

    50:46 The future of Side Door: in-person or online?

    57:07 Building artist communities by becoming hosts themselves

    1:00:09 Dan Mangan’s music career

    1:04:24 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

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    Facebook: https://facebook.com/ariherstand


    Connect with Dan Mangan (Side Door):


    Website: https://sidedooraccess.com/home

    Twitter: https://twitter.com/sidedooraccess

    Instagram: https://www.instagram.com/sidedoor.access

    Instagram: https://www.instagram.com/danmanganmusic


    Hosted on Acast. See acast.com/privacy for more information.

    How Vo Williams Got Over 1,500 Sync Placements Feb 16, 2022

    As we continue to honor Black History Month, we are re-airing one of our favorite NMB episodes with Vo Williams, an incredibly talented hip-hop artist based in Los Angeles. Vo is originally from Sarasota, Florida, and has been extremely successful in getting his music synced in film, commercials, TV shows, and video games. He has thousands of sync placements and makes a lot of money from them. He is also the beloved instructor for 'Ari's Take Academy's Advanced Sync Strategies' course.


    We go in deep to discuss practical, tangible, actionable steps you can take to get your music synced. Break out your notepad because you’re going to learn a lot.


    Quick links:


    2:00 - About Vo Williams

    7:40 - When Vo thought he could pursue music professionally

    11:41 - Vo’s focuses at his performing arts high school

    14:27 - Vo’s next steps after he won a number of rap battles

    23:47 - Vo’s ghost writing and first time seeing music get synced

    28:15 - When Vo moved out of Florida and to Los Angeles

    30:55 - When Vo started getting into sync licensing

    35:06 - Vo’s first sync

    38:24 - Breaking down Vo’s first sync deal, payment, and royalties

    44:43 - The difference between a sync licensing company and a music library

    49:54 - There’s a lot of money in the backend royalties for sync licensing

    57:47 - How Vo went direct to various brands independently

    1:02:10 - Thinking about emotions when writing music and how they can be placed in sync

    1:03:43 - The production techniques that work really well in picture and why it works so well

    1:11:53 - More on how Vo got syncs independently

    1:14:14 - How to contact music supervisors and get started in sync licensing


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Facebook: https://facebook.com/ariherstand


    Connect with Vo Williams:


    Spotify: https://open.spotify.com/artist/18KIg6ST1nUjVUvAlEB6ak?si=Uw72k5GzRKGrLYQx07mJ5w

    Instagram: https://www.instagram.com/thisisvo/


    Hosted on Acast. See acast.com/privacy for more information.

    Should Artists Boycott Spotify? Feb 11, 2022

    On this episode, Ari breaks down the whole Spotify issue of the moment and why the music industry seems to be up in arms. He discusses the discrepancy between streams and sales, why the per-stream rate is the wrong conversation to be having, how songwriters can get paid more from streaming, why everyone’s anger is misguided, how indie artists can monetize their audience, how many artists are actually earning $10,000+ from Spotify royalties.


    Read the article, Should Artists Boycott Spotify Like Neil Young: https://aristake.com/neil-young-spotify/


    Hosted on Acast. See acast.com/privacy for more information.

    Disney Music Supervisor, Brian Vickers, on Placing Music for Trailers Feb 09, 2022

    In honor of Black History Month, we’re re-airing one of our favorite NMB episodes with Brian Vickers. He is a music supervisor at Disney. He works in the in-house trailer department where he developed a number of trailers including The Avengers, Star Wars: The Last Jedi & The Rise of Skywalker, Black Panther, Soul, Hamilton, Frozen II, Black is King, and many, many more.


    Ari and Brian dig into all things sync licensing. They spend a significant amount of time on how to become a music supervisor. And they touch on how independent artists can get their music synced in trailers.


    3:11 - Working as a music supervisor for Disney since COVID-19 hit and quarantine started

    12:38 - "Custom spots" and what the conversations look like between music supervisors and musicians

    17:41 - How to find reputable trailer music production companies

    20:13 - Do these trailer houses have in-house composers or producers that they work with?

    23:10 - Clearing tracks / staying away from samples and making supervisors' jobs easier

    25:35 - Placing a song because it is perfect and then it doesn't work out when it 'goes up the chain'

    28:39 - Breaking down the song placement process

    33:59 - Brian's musical background

    42:28 - Music supervisor and sync licensing community

    45:40 - How to reach out to music supervisors

    50:30 - How to become a music supervisor

    58:00 - What it means to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Brian Vickers:


    LinkedIn: https://www.linkedin.com/in/brianvickers318/

    Twitter: https://twitter.com/ChadTheCoolcat

    IMDb: https://www.linkedin.com/in/brianvickers318/


    Hosted on Acast. See acast.com/privacy for more information.

    Addressing Mental Health in the Music Industry with Backline Feb 02, 2022

    Hilary Gleason is the Co-Founder and Executive Director of Backline, a non-profit that provides free mental health and wellness resources to music industry professionals and their families. In this episode, Hilary breaks down Backline’s positive impact within the industry, and the various programs they offer such as weekly support groups over Zoom as well as therapy through their Case Management Program. Learn more about Backline: http://backline.care


    3:55 What is Backline?

    6:25 Programs offered by Backline

    7:11 Music industry culture

    13:23 Other mental health initiatives and programs in the industry

    15:04 Touring resources

    15:36 Practical advice for artists

    20:46 Social media comparison

    24:33 Black Mental Health Alliance, Asian and LGBTQ+ communities

    32:04 Therapy within Backline’s Case Management Program

    36:54 How Backline is funded

    39:09 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Hilary Gleason (Backline):


    Website: http://www.backline.care/

    Instagram: https://instagram.com/backline.care

    Twitter: https://twitter.com/backline_care

    Facebook: https://www.facebook.com/backline.care



    Hosted on Acast. See acast.com/privacy for more information.

    How Glass Animals Went Viral on TikTok Jan 26, 2022

    Griffin Haddrill is the co-founder and CEO of the leading viral marketing agency, VRTCL. Alongside business partner Sean Young, VRTCL was founded in 2019 providing marketing services for some of today’s most popular artists and record labels such as Universal Music, Warner Records, Sony Music, showing them how to best utilize TikTok and execute campaigns to optimize records performance and brand activity among its global user base.


    Prior to VRTCL, Haddrill was a talent manager, signing songwriters and producers who worked with the likes of Karol G, Kevinho, Travis Porter, Riff Raff, among others. Haddrill also represented world-class DJs such as ATLiens and Tisoki who perform at major global music festivals, including Coachella, Electric Daisy Carnival, and Bonnaroo.


    In this episode, Griffin breaks down how Glass Animals, Adele, Justin Bieber, Lil Nas X, and The Weeknd leveraged TikTok to crack the Billboard 100 with their new songs.


    He also discusses the importance of indie musicians embracing TikTok, VRTCL’s approach to getting TikTok trends to catch, and how to get your music to go viral on the platform.


    02:43 VRTCL's charting songs on Billboard

    06:27 Influencers and viral marketing

    09:23 Where VRTCL comes in

    10:27 Working with Glass Animals

    12:28 Business relationship with influencers

    16:37 Influencers within VRTCL's network and rates

    20:09 Micro vs. macro influencers

    21:51 User generated content (UGC)

    23:18 TikTok's hook

    25:49 Choreographic trends

    29:10 Working with Labels vs. Management vs. Artists

    31:00 How to inspire artists to embrace TikTok

    35:11 How to get your music to go viral

    38:23 Audio recognition, unauthorized "original sound" remixes and DSPs

    44:32 Tech vs. music's intellectual property

    46:41 Marketing investment and bridging success

    48:59 Booking agents and touring artists

    52:36 Geo-targeting vs. Ads

    53:26 Tips for artist getting started on TikTok

    55:45 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Griffin Haddrill:


    Website: http://vrtcl.video/

    LinkedIn: https://www.linkedin.com/in/griffin-haddrill-a2a3a6101

    Business Insider: https://www.businessinsider.com/tiktok-music-marketers-explain-pay-rates-for-influencer-campaigns-2020-12



    Hosted on Acast. See acast.com/privacy for more information.

    How This Vibraphonist Became a TikTok Influencer and Hit Songwriter with Justin Vibes Jan 19, 2022

    Justin Vibes is a multi-platinum songwriter, producer, vocalist, and vibraphonist. Over recent years, the Baltimore born and Trinidadian musician found success in Los Angeles writing songs for Eminem, Chris Brown, Tyga, and Kodak Black. With the alternative pop duo, Capital Cities, he has performed at festivals such as Coachella and Lollapalooza, as well as different world tours under his belt.


    In this episode, Vibes discusses how he went viral on TikTok, the uniqueness of incorporating the vibraphone into mainstream music, his career as both a solo artist and collaborator, and much more. Welcome to season 3!


    05:25 Justin’s Story

    08:04 Taking Song Requests

    13:18 Going Viral on TikTok (Nickelodeon and ESPN)

    19:52 The Result of Going Viral

    26:45 Brand Deals and Partnerships

    30:09 How Much Justin Makes

    35:05 Writing Jingles

    36:43 Brand Deals and Partnerships (Continued)

    40:53 If a Brand Video Flops

    44:57 Ari’s Acting Career

    46:42 Advice for Musicians on TikTok

    1:00:46 Justin’s Career As a Songwriter and Producer

    1:10:00 Ghost Writing and Publishing Deals

    1:15:32 What’s Next for Justin

    1:18:58 Final Question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Justin Vibes:


    Instagram: https://www.instagram.com/iamjustinvibe

    TikTok: https://www.tiktok.com/@iamjustinvibes

    YouTube: https://www.youtube.com/channel/UCn7G9Ui8xI41mpqgDajLAdA

    Twitter: https://twitter.com/iamjustinvibes




    Hosted on Acast. See acast.com/privacy for more information.

    Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone Aug 25, 2021

    Marty is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave’s proactive marketing approach, constantly creating new opportunities and driving big ideas for music in film/TV, advertising, video games, and other visual media.


    In 17 years in music publishing, Marty has worked with and secured placements in film, TV and advertising campaigns for artists such as Kurt Cobain, Smokey Robinson, Def Leppard, Hall & Oates, Aerosmith, Collective Soul, Bruce Hornsby, Kenny Loggins, L.P. and Foy Vance.He was recognized as one of Billboard Magazine’s Top Branding Power Players in both 2018 and 2019.


    Ari and Marty discuss how cover songs work in sync licensing along with how legacy acts get their music licensed. They also touch on what kinds of music brands are looking for at the moment. The two are joined by Ari’s Take Academy students for a Q&A at the end.


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Primary Wave


    Website: https://primarywave.com/


    Hosted on Acast. See acast.com/privacy for more information.

    Afrobeat Artist Fiokee on Nigerian Music Scene and Staying Independent Aug 18, 2021

    Ifiok Effanga, professionally known as Fiokee, dubbed as Africa’s No1 sensational Guitarist is a Nigerian talent who hails from Akwa Ibom. He is known for his treble guitar solos infused with highlife steeped guitar lines. Fiokee is associated with acts such as Tiwa Savage, Yemi Alade, Patoranking, Reekado Banks, Adekunle Gold, Flavour, Simi, and Kiss Daniel, among others.


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Fiokee


    Instagram: https://www.instagram.com/fiokee/?hl=en


    Hosted on Acast. See acast.com/privacy for more information.

    Imogen Heap is Building a More Equitable Future for Musicians Aug 04, 2021

    Self-produced British composer and recording artist for over 20 years, Imogen Heap has released five solo albums, another as one half of Frou Frou and collaborated with countless and varied artists including Taylor Swift, Nitin Sawhney, Deadmau5, Eric Whitacre, Jeff Beck and Jon Hopkins. Her compositions and songs pop up in blockbuster and indie films as well as countless TV shows, are featured in underground rap and dance music and covered by the likes of Ariana Grande. As composer and arranger for one of the biggest hits in theatrical history, Harry Potter and The Cursed Child, Imogen won the Drama Desk Outstanding Music in a Play award. As a sought-after speaker and performer, Heap hosted 2020’s Grammys Premiere Ceremony. Heap’s collaborative and multi-dimensional workflow attracts companies for commissioned works, leading to songs such as Tiny Human, the first song to distribute payments via a Smart Contract, and The Happy Song, a highly successful song for children in their early-years. Heap, recognized as an artist's artist, has won two Grammys and an Ivor Novello award. In recognition of her pioneering work at the intersection of music and tech, Heap has a hat trick of three honorary doctorates for the gestural music-ware 'MI.MU gloves' system and recently for ’The Creative Passport’, an integrated digital ID solution, empowering music makers to be the change toward a fair and flourishing music ecosystem.


    In this episode, Ari and Imogen discuss NFTs, metadata and payment transparency and how to properly credit (and pay) creators using the blockchain. Overall, how to make the future of music more equitable for musicians.


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Imogen Heap


    Website: http://www.imogenheap.com/


    Hosted on Acast. See acast.com/privacy for more information.

    Andy Grammer on Songwriting, Fear and Persistence Jul 21, 2021

    This interview with Andy Grammer was recorded live during Ari's book signing event at Barnes & Noble at The Grove in Los Angeles on January 16, 2020. Andy dropped gem after gem after gem for artists, songwriters, and managers on how to approach songwriting, a music career, and just life in general.


    Multi-platinum selling pop artist Andy Grammer is all about inspiring and empowering the world by communicating his truths through his music. Grammer is the first male pop star in a decade since John Mayer to reach the Top 10 at adult pop radio on his first two singles. His discography includes a succession of anthemic pop hits, including "Keep Your Head Up," "Fine By Me," "Honey, I'm Good.," "Good to Be Alive (Hallelujah)," and "Fresh Eyes." His most recent album Naive is home to his latest single, "Don't Give Up On Me," which quickly reached the Top 10 on iTunes and is already certified gold.


    4:34 - Andy's journey from before his first album came out

    7:27 - How long Andy was performing on the Promenade

    11:17 - The importance of giving; it's about the audience

    12:10 - What kept Andy going through the soul-crushing gigs

    14:57 - Was there a shift in perception that enabled Andy to leap to the next stage in his career

    19:12 - How Andy transitioned from playing the Promenade to doing radio tours

    20:52 - Manager as a partner

    24:00 - How to know when you've reached your threshold

    26:57 - Andy's routine that enables him to crush fear regularly; has the fear ever gotten to be so much that he can't handle it?

    30:27 - Does Andy's fear ever prevent him from writing new tracks, especially since he's already written so many hits

    32:07 - How Andy knows if he's written a good song after a session

    35:05 - Andy's co-writing process

    41:29 - When he first went into a top-level writing session; what was that like?

    42:42 - How he remains humble with all of his success

    47:45 - What is branding?

    53:47 - Andy's way of processing songs that he's written

    55:33 - How Andy makes it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Connect with Andy Grammer:


    Website: https://andygrammer.com/

    Facebook:

    Hosted on Acast. See acast.com/privacy for more information.

    Euphoria Music Supervisor Jen Malone Gives a Sh*t Jul 14, 2021
    Ritt Momney on TikTok Fame and Numbers Perspective Jul 07, 2021

    Ritt Momney (real name Jack Rutter) is a 21-year-old musician who went viral on TikTok at the end of 2020 for his song "Put The Records On." This virality propelled him into a favorable deal with Disruptor Records under Columbia Records.


    Jack talks about how he distributed "Put The Records On" via TuneCore and why he signed it over to Disruptor Records. We also discuss perspective, numbers, approaching social media.


    3:55 - Living in Los Angeles and how Ritt Momney met his manager

    8:00 - Prior to getting a manager, was there traction with Ritt Momney?

    9:45 - Perspective when achieving your goals

    12:50 - Not having human connection after releasing "Put The Records On" and getting the reactions on social media

    19:05 - How "Put The Records On" went viral on TikTok

    22:17 - When Disruptor Records approached Ritt Momney and why he signed with them

    36:10 - What the next phase of Ritt Momney looks like

    44:17 - Tour and festival plans for Ritt Momney

    49:58 - What it means to Ritt Momney to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Ritt Momney:


    Website: https://www.rittmom.com/

    Instagram: https://www.instagram.com/rittmomney/

    Twitter: https://twitter.com/rittmomney

    YouTube: https://www.youtube.com/channel/UCd7OtTy4s4swX4891VbF3Hg

    Facebook: https://www.facebook.com/rittmomney/

    TikTok: https://www.tiktok.com/@rittmomney


    Hosted on Acast. See acast.com/privacy for more information.

    Stand Atlantic on Pop Punk Resurgence, Building a Fanbase Live Jun 30, 2021

    Today my guest is David Potter of the band Stand Atlantic out of Sydney, Australia. This is the first guest on the show from the pop punk music scene. The band typically does 200 shows a year, and we talk about what it's been like going from 200 shows to 0 shows.


    We dig into how they got started, found their manager, and booking agents. We discuss tour buy-ons and what he thinks of the whole pay-to-play system.


    3:22 - How Australia's been during the pandemic

    9:38 - Touring and the pop punk scene in Australia

    13:59 - Music being cyclical and Stand Atlantic becoming accepted in the Australian music scene

    17:30 - How most of Stand Atlantic's fans discovered them

    21:06 - Using social media to build a following and splitting up band members' responsibilities

    25:30 - Reckoning with streaming numbers

    30:28 - David switching from the bassist to guitarist

    38:04 - Stand Atlantic's sponsorship with Fender

    39:44 - Don't fall for scams or pay-to-play situations

    47:02 - Experimenting with livestream shows

    51:48 - The process in creating "deathwish"

    57:09 - How David defines success

    1:00:49 - What it means to David to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Stand Atlantic:


    Website: https://www.standatlantic.com/

    Instagram: https://www.instagram.com/standatlantic/

    Facebook: https://www.facebook.com/StandAtlantic/

    Twitter: https://twitter.com/StandAtlantic

    Spotify: https://open.spotify.com/artist/1W2Fv4YUnjC8hx2qQd6fGh?si=WNqYxGhQT1i4kbAPRsj4mw&dl_branch=1


    Hosted on Acast. See acast.com/privacy for more information.

    Cory Wong on Vulfpeck, Freelancing and Band Leading Jun 23, 2021

    Most know this week's guest, Cory Wong, as the guitar player for Vulfpeck, but he's also played in Jon Batiste's band for Stephen Colbert's late night show as well as Blake Shelton and others. He currently lives in Minneapolis, Minnesota.


    I encourage you to spend time with this episode, especially if you're a session player, band leader, or studio cat. We talk about payment models, ethics, and etiquette when you're in the studio. He also shares some interesting stories about playing with Vulfpeck.


    7:35 - What it's been like for Cory not being able to tour or play live

    21:37 - Real world value vs. vanity metrics

    28:07 - Cory and the Wongnotes

    56:10 - What is the etiquette when working with other musicians in the studio or on set?

    1:03:52 - How Cory dictates what sessions he takes

    1:09:00 - Pay structure for Cory's hired musicians and Vulfpeck

    1:25:00 - What it means to Cory to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Cory Wong:


    Website: https://www.corywongmusic.com/

    Instagram: https://www.instagram.com/coryjwong/

    Twitter: https://twitter.com/corywong

    Facebook: https://www.facebook.com/corywongmusic

    YouTube: https://www.youtube.com/channel/UCQqC08JWnJGJIgw43XJ0GXw


    Hosted on Acast. See acast.com/privacy for more information.

    Micro Sync Licensing with Musicbed CEO Jun 16, 2021

    Daniel McCarthy is the CEO of FM, which includes the music platform Musicbed. It's one of the more popular sync hybrid platforms. It includes the typical sync agency but also acts as a music library. Musicbed works with indie filmmakers, wedding video filmmakers, and photographers. Their clients go all the way up to brands that place commercials in the Super Bowl and everyone in between.


    We talk about how all of the smaller placements work and how artists get paid. We discuss how big sync licensing placements work and how artists are making hundreds of thousands of dollars. Some of their artists have made millions of dollars.


    5:54 - How Musicbed got started and Daniel's story

    13:12 - Musicbed's business model and definition of one stop

    23:25 - What is micro licensing and content ID?

    31:23 - How Musicbed subscriptions and the various levels of clearance work

    35:45 - Getting screwed on a licensing deal and how to prevent it

    43:21 - Fees for TV, film, and ad campaigns

    49:09 - What Musicbed's artists are making annually

    53:17 - Musicbed user interface

    59:21 - How does an artist work with Musicbed?

    1:01:36 - What it means to Daniel McCarthy to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Hosted on Acast. See acast.com/privacy for more information.

    Publishing Deals, Songwriting Camps from Beyoncé Collaborators Noble Jun 09, 2021

    My guests today are Noble, a production duo originally from South Africa now residing in Los Angeles. They recently signed a publishing deal with Campfire Songs.


    They talk about their story and are most known for their cut of Beyoncé's Lion King soundtrack. They have tons of other cuts with artists from all over the world, but they're just getting started. We nerd out a little bit on gear, analog and digital plugins, and they give some really good advice on how to get a publishing deal.


    3:35 - How Noble met

    7:30 - Noble's production process and how they work a session

    15:09 - MIDI vs. acoustic instruments vs. plugins

    23:18 - How Noble went from kids hustling to working with Beyoncé

    31:18 - Attending a writing camp for Lion King and why it was such a humbling experience

    35:00 - How Noble met their manager Seth Kallen

    38:51 - How Noble's publishing deal is structured

    45:00 - The difference between record deals and publishing deals

    49:00 - Advice to upcoming songwriters and producers looking to get a publishing deal

    55:26 - Next steps for Noble

    58:45 - Why Los Angeles

    1:04:00 - What it means to Noble to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Noble:


    Website: https://www.noblemakesongs.com/

    Instagram: https://www.instagram.com/noblemakesongs/

    Twitter: https://twitter.com/noblemakesongs


    Hosted on Acast. See acast.com/privacy for more information.

    Album Release Strategy, Hot 100 Hit, from Create Music Group Jun 02, 2021

    My guest is Alexandre Williams, the co-founder and COO of Create Music Group. They're a distribution, publisher, YouTube royalty collection, rights management, influencer, and TikTok (through Flighthouse) marketing company. Inc Magazine named them the second fastest growing company in America in 2020.


    Create Music Group has over 25,000 artists and 5,000 label clients. They distributed Tekashi 6ix9ine's track "Trollz" with Nicki Minaj, and it reached No. 1 on the Billboard Hot 100. It's the first time that a completely independent, distributed single has ever reached the No. 1 slot in the Billboard Hot 100.


    We discuss playlist pitching, release strategy, and how Create Music Group approaches working with their artists.


    6:20 - What is the core mission of Create Music Group?

    10:53 - Create Music Group's business model

    12:27 - How CMG allocates their resources for their 25,000 artists

    18:15 - Advances and CMG's proprietary algorithm to determine them

    19:59 - Devoting time and resources into the 'middle class musicians'

    24:52 - How CMG decides which artists to work with

    28:18 - Building strategies for and with artists

    31:55 - The secret to pitching to official Spotify playlists

    38:18 - How much goes into the release plan before and after a track comes out

    41:07 - How important is release day?

    45:35 - How relevant is press today? Is it worth it?

    48:36 - Breakdown of a marketing budget

    54:16 - Advice to artists who don't get the response they're hoping for after their release

    59:16 - What it means to Alexandre to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Hosted on Acast. See acast.com/privacy for more information.

    They Hacked Their Way on Tour With their Favorite Band by Selling CDs to Fans in Line May 26, 2021

    Michael Walker is a keyboardist for the band Paradise Fears, who made headlines years ago for a thing they called "tour hacking." What they did was sold 24,000 CDs at around $10 in just a few months to fans standing in line for concerts. Not their concerts. This is the DIY method of DIY'ers.


    Obviously this tactic doesn't really work anymore, so we talk about the evolution and what that turned into, what his ideas are now, and how you can turn those tour hacking ideas into something that works today. We went deep into marketing concepts, tactics, and human psychology.


    4:15 - Selling CDs to people in line at other bands' shows and making more than $100k

    13:12 - Going on tour with All Time Low

    18:12 - Selling merchandise and building fans through social media

    33:24 - Making money and just to make money + the super fan concept

    39:10 - What has Michael learned by working with this grassroots band over the past few years?

    47:55 - Facebook Messenger and paid traffic and goals

    56:40 - Building effective funnels

    1:07:45 - What it means to Michael Walker to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Michael Walker:


    Website: https://www.modern-musician.com/

    Facebook: https://www.facebook.com/themodernmusician/

    Twitter: https://twitter.com/mjwalker0

    Instagram: https://www.instagram.com/michaelmodernmusician/


    Hosted on Acast. See acast.com/privacy for more information.

    How to Go Viral on TikTok from Flighthouse May 19, 2021

    Today's guest is Austin Georgas. He is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They've worked on previous campaigns like Doja Cat's "Say So," Internet Money's "Lemonade," Surfaces' "Sunday Best," and Arizona Zervas' "Roxanne." They are one of the best at what they do.


    Austin breaks down exactly how going viral on TikTok works and what the process is behind it and how micro and macro influencer campaigns are run at this moment. The influencer campaigns change all of the time, so he talks about how they change. If you're new to influencer marketing and TikTok, you're going to get a ton of valuable information out of this conversation.


    6:00 - Background on Flighthouse and Austin Georgas

    9:52 - The "Roxanne" campaign on TikTok

    12:24 - Who is considered a "micro influencer"?

    14:27 - TikTok's algorithm works much differently than Instagram's

    18:45 - What it's like engaging micro influencers for a campaign

    20:55 - Macro influencers and running campaigns with them

    25:44 - What does viral and "number of videos" mean on TikTok?

    29:29 - Using sounds on TikTok

    39:36 - Does Flighthouse give creative guidance to influencers they're working with?

    42:03 - How Flighthouse decides on influencers' compensation

    48:10 - Working with labels' artists

    51:19 - How many influencers does Flighthouse have in their roster?

    52:17 - Why doesn't money go as far anymore on TikTok?

    54:11 - How does an independent artist find micro influencers on TikTok?

    1:00:42 - What it means to Austin to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Hosted on Acast. See acast.com/privacy for more information.

    Environmentally Friendly NFTs with Crypto.com's EVP May 12, 2021

    Joe Conyers III is the EVP and Global Head of NFTs at Crypto.com. He's also the co-founder of Songtrust, the largest admin music publisher. Songtrust is owned by Downtown Music Holdings, and when Joe was the chief strategy officer at Downtown they purchased CD Baby.


    He was named a digital power-player four years in a row by Billboard magazine. The real headline of this episode is that Crypto.com hosts their NFTs on a much more environmentally friendly blockchain. It is not on the Ethereum blockchain, which has a massive impact on the environment.


    4:48 - Joe Conyers III being the co-founder of Songtrust and explaining what an NFT is

    9:35 - How NFTs relate to music right now

    10:50 - The most popular NFTs, why people are spending so much money on them, and authenticity

    18:46 - Tracking resells of an NFT

    21:47 - The difference between a sale and an auction

    28:15 - Blockchain technology and how a transaction works

    31:25 - What happens if a place you purchase an NFT goes down or gets hacked?

    35:03 - Buying and reselling on different platforms

    36:50 - How does Crypto.com work?

    45:17 - Environmental impact of NFTs and the blockchain

    55:09 - What it means to Joe to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Hosted on Acast. See acast.com/privacy for more information.

    The MLC is Sitting On $423 Million, How Songwriters Can Claim It May 05, 2021

    Kris Ahrend is the CEO of the Mechanical Licensing Collective (MLC). This is the organization that was set up and appointed by Congress by the Copyright Office after the Music Modernization Act was signed into law. They officially went into effect in January of 2021. What the MLC does is collect mechanical royalties from streaming services in the United States. These are just royalties for songwriters. The DSPs pay the MLC and the MLC pays the rights holders.


    Article: https://aristake.com/songwriters-claim-mlc-money/

    MLC's website: https://www.themlc.com/


    4:35 - What is the MLC and what do they do?

    8:00 - Mechanical royalties and PROs, and where does the Harry Fox Agency play into everything?

    14:50 - What is the statutory rate?

    17:03 - How to find how much you've earned in mechanical royalties through the MLC

    18:50 - Why you don't need the MLC if you have an admin publisher

    21:08 - Why BMI, SESAC, ASCAP, or GMR is not enough to collect all of your royalties

    24:30 - International mechanical royalties

    26:47 - How much money is being lost to ASCAP, BMI, and SESAC's commissions?

    32:30 - The MLC and admin publishers

    34:58 - Where does the data in the public search feature come from?

    39:20 - The MLC has $430 million in unpaid royalties

    46:47 - Additional sources where the MLC gets its data

    50:10 - How much it costs to register with the MLC

    51:43 - Who calculates the data and royalty amounts?

    54:30 - Historical royalties from the DSPs

    57:58 - Different types of publishers the MLC lists in their database

    1:03:45 - How to search MLC's database by song title

    1:07:11 - How long you have to collect your royalties from the MLC


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Facebook: https://facebook.com/ariherstand


    Hosted on Acast. See acast.com/privacy for more information.

    VÉRITÉ on NFTs and 350 Million Streams Without a Label Apr 28, 2021
    Sync Agent Explains the Game Apr 21, 2021

    Today's guest is the CEO and co-founder of Audiosocket, Jenn Miller. Audiosocket is a sync licensing company. They have an agency side, ASX, and a micro licensing section, which we get all into the nitty gritty and depths of what that actually means. They're the inventors of mass music as a service, which deals with the micro licenses that we talk about. They invented the platform. So if you need a song for a wedding, mom and pop local shop, ad for your YouTube, then you can use Audiosocket for that at very affordable rates.


    We talk about what it's like running a sync agency and the kinds of briefs Jenn is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.


    Quick links:


    3:50 - Background on Audiosocket and what they do

    7:07 - What is ASX? What is micro licensing and how does it work?

    9:23 - How do you clear a micro license?

    14:06 - How does an artist make money on a company licensing an entire catalog for $500/year subscription?

    19:27 - Leaving the retitling era and how exclusive/non-exclusive tracks work

    23:33 - How does Audiosocket ensure that artists in their catalog are not devalued?

    25:51 - Does Audiosocket have artists that do micro licensing and in ASX?

    27:27 - About the placements Audiosocket has placed

    29:27 - How do deals with composers work?

    30:20 - Jenn's tips to artists for getting more sync placements

    35:14 - Should artists spend time building relationships with music supervisors or work with a sync agent/agency?

    39:18 - How Audiosocket negotiates credits for artists

    41:11 - Ari's Take Academy student questions

    51:58 - How to get your music into Audiosocket's catalog

    53:39 - What it means to Jenn Miller to make it in the new music business


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Audiosocket:


    Website: https://www.audiosocket.com/

    Instagram: https://www.instagram.com/audiosocket/

    Facebook:

    Hosted on Acast. See acast.com/privacy for more information.

    Ricky Montgomery From Viral on TikTok to Major Label Bidding War Apr 14, 2021

    You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels. He ended up signing a deal with Warner Records.


    This is a very interesting deal he signed. We get all into the weeds of this, so I encourage you to listen to the very end if you want to hear what major label deals look like for artists these days. He shares some really interesting anecdotes on how the bidding wars went down.


    Quick links:


    2:45 - Ricky Montgomery's Los Angeles space and where he calls home

    7:51 - About The Honey Sticks' tour before the pandemic cancelled

    11:15 - Ricky Montgomery's success on TikTok and how it happened

    17:14 - What inspired Ricky's love for the digital world

    22:27 - What it looks like running an indie career for The Honey Sticks

    26:27 - How Ricky figured out and navigated the digital world

    30:46 - How did Ricky convert his Vine fans over to other platforms when Vine died?

    39:00 - Social media platforms have no regard for the creators that make their platforms thrive

    41:44 - Why Ricky signed a major record deal and the details of his deal

    54:20 - What's the difference between a licensing deal and master ownership?

    57:02 - The stories behind the re-releases of "Line Without a Hook" and "Mr. Loverman"

    1:03:28 - What's the next step for Ricky now that he's signed a record deal?

    1:09:50 - How are remote writing sessions working for Ricky? Does he like them?

    1:14:48 - What it means to Ricky Montgomery to make it in the new music business


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

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    Connect with Ari Herstand:


    Website: https://ariherstand.com

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    Facebook: https://facebook.com/ariherstand


    Connect with Ricky Montgomery:


    TikTok: https://www.tiktok.com/@rickymontgomery

    Spotify: https://open.spotify.com/artist/0ZUvK7zGdXLd78mQr3t1Tw?si=R9jUhEZ2TuuCp9RY087jrA


    Hosted on Acast. See acast.com/privacy for more information.

    How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts Apr 07, 2021
    How To Create an Artist Brand from Scooter Braun's Creative Director Mar 31, 2021
    How Music Gets in Commercials from Music Supervisor/Actor Winslow Bright Mar 24, 2021

    Winslow Bright is a music supervisor and music producer at Search Party Music. They primarily put music in commercials. They do really big campaigns like Sephora, Beyond Burger, Calvin Klein (the one that featured Justin Bieber and Lil Nas X), Mini Cooper, and many more.


    We talk about what that job is all about and how they decide what songs are going to get placed. Winslow shares information on what goes on behind the scenes when a song is placed. She also talks about how cover songs get placed. We also talk about how original music gets composed and scored for commercials, who those people are, and where they come from.


    Winslow has an interesting background. She's an actress and musician. She's currently working as both. She's in a Shonda Rhimes show called Inventing Anna. She discusses all of the hats she's wearing as a music professional and what it's like.


    --


    Quick links:


    4:45 - What Winslow Bright does at Search Party Music

    7:27 - When does Search Party Music get involved in a project?

    10:33 - What does a budget for original music look like?

    19:30 - Is a 50/50 split between master and publishing common these days?

    22:08 - Are most favored nations clauses (MFNs) common?

    24:23 - What's the process for placing cover songs?

    31:29 - Is an existing cover used?

    34:33 - How does Search Party Music approach lesser known artists? What's the process like?

    41:22 - How Winslow Bright got into music supervision

    58:44 - How does Winslow balance and bounce between everything she does?

    1:03:52 - What it means to Winslow to make it in the new music business


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Hosted on Acast. See acast.com/privacy for more information.

    Music Supervisor for To All The Boys, Virgin River, One Tree Hill, Lindsay Wolfington on How She Places Music Mar 17, 2021
    How To Become a Grammy Winning Producer from BTS and Beyonce's DJ Swivel Mar 10, 2021
    Tanerélle's Manager on Playboy, Livestreaming and Breaking Out Independently Mar 03, 2021

    Today my guest is Felicia Bennett. She is an artist manager and formerly a tour manager. She now manages Tanerélle, the breakout R&B artist. This last year they've had an incredible year. Tanerélle toured with Ari Lennox over Europe. She had a massive sync in Insecure, which propelled her song to No. 1 on the Shazam charts. She was the December 2020 playmate of Playboy. She's also an actress and starred in Victoria Monet's latest music video.


    At the start of the pandemic, they did an amazing virtual live concert for Trillerfest. Tanerélle was also part Rihanna's Savage X Fenty lingerie line as a model. She has a very diverse career with many different facets, and I dig in with Felicia on how all of that happened, how they're making it work, and how they're planning out the trajectory for this interesting and diverse career.


    --


    Quick links:


    3:43 - How Felicia and Tanerélle's relationship started and what they've accomplished in the last year

    9:48 - Felicia's jump from a tour manager to an artist manager

    12:40 - Were Felicia and Tanerélle aligned when they first started working together?

    15:40 - What was Felicia's first things to do when she was brought on as the manager?

    17:22 - Discussing the various headline moments that Tanerélle has had recently

    19:46 - Felicia's experience in what is 'moving the needle' - is it social media presence or music?

    23:04 - How women are reclaiming the Playboy brand and how Tanerélle landed the December 2020 playmate

    27:58 - How Tanerélle got a sync placement in Insecure and how it changed her career

    35:02 - Getting funding without a label (or giving up ownership)

    38:48 - Savage X Fenty and how the relationship came to be

    42:24 - Trillerfest and Galactica livestreams

    51:52 - What it means to Felicia Bennett to 'make it' in the new music business


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Hosted on Acast. See acast.com/privacy for more information.

    College Booking and When Touring Is Coming Back Feb 24, 2021
    Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu Feb 17, 2021

    Today we are re-running an episode. This is the first time we've ever done this. It's an episode that initially premiered last July with artist manager Jonathan Azu. This is in honor of Black History Month this month because Jonathan and I had a really illuminating conversation about how to repair racial inequities in the music business. We also discuss how our industry, at the executive level, is so white. Specifically in Billboard Power 100, there's only one black person in the top 50. Jonathan has some ideas as to why and how we can help repair those disparities.


    Jonathan Azu is also a member of the Black Music Action Coalition (BMAC), which I spoke about last week with Dina LaPolt who is one of the founding members. Jonathan also recently launched the Diversity in Music. It is the first ever employment talent directory for underrepresented women and minorities in music.


    Jonathan Azu is an artist manager for artists like Cory Henry, Luke James, Emily King, and Michelle Williams among others. He used to be the executive vice president and general manager of Red Light Management. He is also a two-time Billboard magazine 40 Under 40 power player. Over a year ago, he launched his own management company called Culture Collective.


    A Forbes 2017 article outlined that hip-hop and R&B genres are responsible for 25% of all music consumption and over 29% of all on-demand streams across the United States. However, executives of color are still relatively scarce atop major music companies. The top 10 out of 10 on the Billboard Power 100 list are all white, and there's only two people of color in the top 50. Azu breaks this down on why he thinks this is and how to fix it because it's a problem.


    --


    Diversity in Music: https://diversityinmusic.org


    --


    Quick links:


    3:14 - How Jonathan Azu and his artists have been doing since touring has been shut down

    11:44 - What Azu's artists are doing in quarantine - how they are staying busy

    14:59 - Artists doing live streaming events

    17:47 - About Culture Collective and Azu's journey to get to where he's at today

    28:01 - Advice to white colleagues asking for advice on curbing systemic racism in the music industry

    34:27 - About The Black Music Coalition

    38:09 - Lack of racial diversification in the Billboard Power 100 list

    40:29 - Shifting internships to paid internships and going outside typical recruiting tactics - should there be mentorship programs?

    42:12 - Would reparations be the correct route to approach racial injustices in the music industry?

    53:02 - Are people losing interest in the black lives matter movement?

    58:04 - Was having an all black roster for Culture Collective intentional?

    1:03:59 - Azu's artist Emily King two Grammy nominations


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari...

    Hosted on Acast. See acast.com/privacy for more information.

    Music Attorney Dina LaPolt on Getting Laws Passed and Fighting for Songwriters Feb 10, 2021
    Disney Music Supervisor on Placing Music for Trailers Feb 03, 2021
    Twitch VP of Music: $50K+/yr Only Takes 183 Fans Jan 27, 2021

    My guest today is Tracy Patrick Chan. He is currently the Head of Music at Twitch. He is the top honcho; the dude; he's the guy in charge of the direction of all things music at Twitch. He started at Twitch at the beginning of the pandemic in early 2020.


    He has a very impressive resume. He was the guy that created Spotify for Artists. Before that, he was at YouTube and created the artist tools like YouTube analytics. And depending on when you're listening to this episode, things may have changed and evolved quite a bit because we talk about specific programs and features, but the bulk of what we discuss is how to be successful on Twitch.


    Should you start Twitch? Who's Twitch for? Is it good for everyone or just a select few? Do you need millions of followers to make a living on Twitch (you don't)? He talks about a really interesting stat about making a living on the platform. It's astounding on what you actually need to make a living on the platform.


    Today's a special episode. It's a live podcast episode in the spirit of what we're talking about, which is livestreaming on Twitch. We invited Ari's Take Academy students to be a part of the conversation, and you'll hear a few of their questions at the end.


    --


    Twitch for Artists: https://www.twitch.tv/p/en/artists/


    --


    Quick links:


    4:50 - About Tracy Patrick Chan

    10:23 - Challenges with musicians streaming on Twitch

    13:12 - Subsidizing lost income from touring with livestreaming on Twitch

    21:55 - Making a living on Twitch takes fewer fans than you think - here's how to do it

    41:42 - What are musicians allowed to stream on Twitch? Can they stream cover songs?

    44:15 - How much of Twitch is live and how much is replays?

    46:40 - What is Soundtrack?

    49:07 - How to get your music on Soundtrack

    52:00 - Ari's Take Academy student questions

    1:03:40 - What it means to Tracy Patrick Chan to 'make it' in the New Music Business


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Hosted on Acast. See acast.com/privacy for more information.

    Mothica Went Viral on TikTok at Just the Right Time Jan 20, 2021
    Audrey Nuna's Path to a Major Label Deal with Her Manager/Producer Anwar Sawyer Oct 28, 2020

    Today's guest is Anwar Sawyer. He started as (and still is) a songwriter and producer. He's based in New York and is a classically trained pianist. He studied classical piano and composition at Westminster Choir College and New York Institute of Technology. He's signed to Roc Nation Publishing and has now started a management company, SMG Entertainment, where his breakout artist is Audrey Nuna. She's currently signed to Sony Arista Records.


    Anwar and I talk about being a producer/songwriter and writing thousands of songs and even how he got his publishing deal. We also talk about developing this young artist and what the process is behind that. She has millions and millions of streams and has collaborated with DJ Snake and Jack Harlow. And by the time you're listening to this episode, she might be taking over the world because she's a pop star on the rise.


    This was a live podcast in front of Ari's Take Academy students. They were able to ask questions at the end. We included a few of their questions at the end, and I know you're not going to want to miss them.


    If you want to check out Ari's Take Academy head over to the website: https://www.aristakeacademy.com/


    --


    Quick links:


    3:35 - About Anwar Sawyer

    8:35 - How Anwar landed his Roc Nation Publishing deal

    17:44 - What's it like being a songwriter/producer signed to a publishing deal?

    19:25 - How Anwar and Audrey Nuna started working together

    24:00 - How do you promote an artist with 0 fans? What's the release strategy look like?

    28:33 - Once Audrey's following and stream counts begin growing, what were your next steps?

    33:18 - When "Soufflé" was released, where was Audrey Nuna at in her career? What were her numbers like?

    35:22 - A simple compliment can be your 'in' with a music professional

    41:42 - What made Anwar and Audrey Nuna sign with Sony Arista Records over other labels?

    45:53 - Ari's Take Academy student questions

    52:31 - What it means to Anwar Sawyer to 'make it' in the New Music Business


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Anwar Sawyer:


    Website: https://www.smgent.com/

    Instagram:

    Hosted on Acast. See acast.com/privacy for more information.

    Nu Deco Ensemble Orchestra is Changing the Classical World Oct 21, 2020
    How to Livestream for Musicians with the #1 Musician on Periscope - Clare Means Oct 14, 2020

    Today's guest is Clare Means. She's a Los Angeles-based singer-songwriter. She got her start performing on the Santa Monica Pier. Now she's known for her success on the livestreaming platforms, specifically Twitch, Facebook, YouTube Live, and Periscope. She's actually one of the most watched musicians on Periscope. Since quarantine started, she went all in on livestreaming.


    Clare talks all about her journey livestreaming, how she built up to be the most successful livestreamer on Periscope, and what it's looked like since she started livestreaming on all of the other platforms. She breaks each of them down and explains how you can make money on them. She makes her full living exclusively livestreaming.


    I've been so intrigued by her journey livestreaming, which is why I asked her to be an instructor for an Ari's Take Academy course to teach it. Use code NMB for 10% off: https://aristakeacademy.teachable.com/p/livestreaming-for-musicians


    --


    Quick links:


    2:55 - About Clare Means and her setup

    7:14 - Clare's livestreaming story and how she got started

    11:23 - Stories from Clare street performing

    17:07 - How Clare got people to stop and listen to her street performing

    22:25 - What about street performing has made Clare a better livestreamer?

    27:20 - The platforms Clare livestreams to and why

    31:24 - Monetization possibilities on each livestreaming platform

    39:07 - Which platform Clare makes the most money on and where her engagement is the best

    47:58 - Clare's advice to musicians who want to get started livestreaming

    55:12 - What it means to Clare Means to 'make it' in the new music business


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Clare Means:


    Website: https://www.claremeansmusic.com/

    Spotify: https://open.spotify.com/artist/5gc2EPzFCpY9xxn1BGqjET?si=3UdTcG_-TsS1bu0-9Zprtw

    Facebook: https://www.facebook.com/ClareMeans

    Twitter:

    Hosted on Acast. See acast.com/privacy for more information.

    Paradigm Fired Them So They Started a New Booking Agency With an Impressive Roster Oct 07, 2020
    Former Major Label Executive is Creating a New Investment Model Sep 30, 2020
    Victoria Canal on Releasing Music During COVID and Staying Inspired Sep 23, 2020
    How California Musicians Got F'd (and Now Relief) Under AB5 Sep 16, 2020

    I don't have a guest today, but I'm going to talk about the new law that was signed, AB2257, in California that amended AB5. AB5 is a California law but has implications all over the states. If you haven't heard about AB5 I'm going to talk all about it.


    --


    Referenced articles:


    California's Music Economy is About to Crash: https://aristake.com/ab5/

    I Met with AB5 Author Assemblywoman Gonzalez. Here's How It Went: https://aristake.com/gonzalez-meeting/

    I Met with Senate Majority Leader of CA About AB5. Here's How It Went: https://aristake.com/senator-hertzberg-ab5/

    Finally, The California Music Industry Gets Relief Under AB5: https://aristake.com/ab5-musician-relief/


    --


    Quick links:


    1:30 - What are AB5 and AB2257?

    7:49 - What was AB5's purpose?

    9:20 - AB5 is very pro-union

    11:42 - Implications of AB5 and meeting with Lorena Gonzalez for "clean up" bill language

    18:42 - Putting public pressure on lawmakers

    23:55 - Coming to an agreement with language with AFM for Assemblywoman Gonzalez


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Hosted on Acast. See acast.com/privacy for more information.

    Platinum Selling Producer / Songwriter for Drake, Travis Scott, Halsey, Khalid - Rogét Chahayed Sep 09, 2020

    Today's episode was a live podcast episode for Ari's Take Academy students with guests Rogét Chahayed and his manager Greg Katz. Rogét is a Grammy-nominated producer and songwriter whose songs have sold over 30 million copies. He's worked with some of the biggest names in the business, including Halsey, Travis Scott, Drake, Miguel, G-Eazy, Ke$ha, Calvin Harris, Carly Rae Jepsen, and more.


    We got into both the production and business sides. We discussed producer points, splits, songwriter credits, publishing, and how to get a publishing deal. Rogét also gives great advice to aspiring songwriters and producers on how to get started.


    This podcast was live for Ari's Take Academy students. At the end of the conversation, they were able to ask Rogét and Greg questions.


    --


    Quick links:


    2:45 - How Rogét went from studying classical music to working with Dr Dre

    8:04 - About Rogét's first production

    11:00 - How Greg started managing Rogét

    13:45 - Being under credited and what that was like

    16:35 - Advice to artists and producers on how to protect themselves from being under credited and screwed

    21:25 - What's the difference between a songwriter and producer?

    24:04 - When do you discuss splits?

    27:50 - Breaking down the producer point system

    30:08 - Is it more common to get an upfront producer fee or a backend royalty at Rogét's level?

    35:20 - Breaking down Rogét's publishing deal with Kobalt

    40:11 - Pointers to songwriters when looking for a publisher/publishing deal

    44:30 - Student questions

    58:28 - What it means to Rogét and Greg to make it in the new music business


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Rogét Chahayed:


    Twitter: https://twitter.com/RogetChahayed

    Instagram: https://www.instagram.com/rogetchahayed/


    Hosted on Acast. See acast.com/privacy for more information.

    #1 Malaysian Artist Yuna and Her Managers on Being Independent Again Sep 02, 2020

    Today my guests are Malaysian singer Yuna, Ben Willis, and Carlo Fox, the founders of indie-pop!, a management company based out of Los Angeles. This is the first time I've had a conversation with three people at once for the show. Yuna was coming to us from Kuala Lumpur, Malaysia, and Ben and Carlo tuned in from Los Angeles.


    Yuna is an incredibly talented artist. She's done collaborations with Tyler, the Creator, Pharrell, Usher, G-Eazy, and the list goes on. We dig into how she got her start on Myspace to now being an independent artist in 2020, what it looks like, release strategy, and who the new gatekeepers are. Ben and Carlo have been in the industry for decades, and they talk about what radio looked like and what it looks like now. Yuna was signed to a major label and now she's independent. We also discuss how they approach music videos, playlist promotion, and who handles what.


    --


    Quick links:


    2:50 - Being in Malaysia during quarantine and what it's like

    10:25 - How Ben and Carlo connected and discovered Yuna

    15:25 - indie-pop!'s first client Dev and The Cataracs

    18:30 - What was the focus when setting up songwriting sessions and getting a label deal?

    21:02 - Transitioning away from the Verve Records label and working with Tyler, the Creator and G-Eazy

    27:53 - Setting up writing sessions when Yuna first moved to Los Angeles

    32:05 - What Yuna thought of the writing sessions when she first moved to Los Angeles

    34:36 - Who's handling what the label typically handles (promotion, release strategy, etc) now that Yuna's independent?

    44:20 - How important is radio nowadays?

    44:25 - What does the release strategy look like in 2020?

    54:00 - Who are the gatekeepers in 2020?

    59:40 - When you're releasing a new single, what are the conversations about the story like? How do you tell the story?

    1:00:41 - The story behind "Stay Where You Are"

    1:05:45 - What does it mean to make it in the new music business?


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Yuna:


    Facebook: https://www.facebook.com/yunamusic

    Twitter: https://twitter.com/yunamusic

    Instagram:

    Hosted on Acast. See acast.com/privacy for more information.

    Emily Kinney on the Art and Business of Acting and Music Aug 19, 2020
    Spotify's Payment Model and Your Release Timeline Aug 12, 2020

    In today’s episode I discuss the controversy surrounding the CEO of Spotify, Daniel Ek’s comment: “you can’t record music once every three to four years and think that’s going to be enough.”


    I also go into how Spotify’s payment model actually works and if it’s fair or not.


    --


    Quick links:


    1:56 - What Daniel Ek said

    3:20 - How the music industry reacted to Ek's statement

    9:10 - Art creation and new music business release strategy

    13:15 - Making a living on Spotify streams and playing the playlisting game

    23:35 - Breaking down the Spotify payment system

    33:20 - Being successful without playing the Spotify playlisting game


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Hosted on Acast. See acast.com/privacy for more information.

    Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent Aug 05, 2020

    Today my guest is Allie X. She's a Canadian singer-songwriter and artist who's been living in LA for the last few years. She is an incredibly talented artist and has over 100 million streams and 1.5 million monthly listeners on Spotify.


    We talk about what her journey has been like the last few months and how she's shifted her plans and release strategies. Then we go into her background, how she became Allie X, and how she's been so successful without the support of a major label. She has a very interesting story and cool ways of doing things.


    --


    Quick links:


    2:45 - Moving back to Canada and changing schedule

    9:30 - Allie X's work schedule now

    11:18 - What Allie X's team looks like

    13:00 - Unique business model and the profit share

    25:19 - Getting into a publishing deal after moving to Los Angeles

    29:49 - Finding the Allie X aesthetic and visual brand

    35:30 - Finding the right people to work with and how to reach out to them

    38:25 - What does an Allie X promo strategy look like?

    47:50 - How the Canadian government has supported Allie X's career and what it takes to apply for these grants

    57:00 - What it means to Allie X to make it in the new music business


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Allie X:


    Facebook: https://www.facebook.com/alliexxxxandra

    Instagram: https://www.instagram.com/alliex/

    Twitter: https://twitter.com/alliex

    Website: https://alliex.com/

    Spotify: https://open.spotify.com/artist/0wnYgCeP013HkKoOyC5V32


    Hosted on Acast. See acast.com/privacy for more information.

    How Artists Can Get Advances Without Signing To a Label Jul 29, 2020

    Today my guest is John Funge. He's the CEO and co-founder of The Music Fund, a startup company that issues advances to artists for their streaming revenue. They're not a record label even though labels are typically the ones offering advances to artists. They are innovating and disrupting in the music industry, and John goes over their business model.


    As I dug deeper and interviewed artists who're using them, it seemed like a very cool company. Now they're partnered with Ari's Take.


    Quick links:


    3:25 - About The Music Fund and what they do

    10:00 - Does The Music Fund's business model work?

    20:00 - How the algorithms account for massive playlist adds and spikes/drops in royalty revenue

    23:17 - Success stories from artists who've used The Music Fund

    25:20 - Should I apply for The Music Fund? What data should you be looking at before you apply?

    31:10 - How investors are involved


    --


    Connect with Ari’s Take:


    Website: http://aristake.com

    Academy: http://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: http://ariherstand.com

    Instagram: http://instagram.com/ariherstand

    Twitter: http://twitter.com/ariherstand

    YouTube: http://youtube.com/ariherstand

    Facebook: http://facebook.com/ariherstand


    Connect with The Music Fund:


    Website: https://themusic.fund/

    Twitter: https://twitter.com/themusicfund/

    LinkedIn: https://www.linkedin.com/company/themusicfund/


    Hosted on Acast. See acast.com/privacy for more information.

    Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu Jul 22, 2020
    Kanye, American Idol, Grammys, Herbie Hancock, Miguel, Cirque du Soleil’s Ableton Programmer on Making It Work Jul 15, 2020
    Jamestown Revival's Bassist on Shady Managers, Thousands of Shows, Playing Conan, Tracking to Tape - Nick Bearden Jul 08, 2020

    I recorded this week's podcast guest Nick Bearden live from his studio, Retro Lab Studios, in Nashville, Tennessee. He's a sideman, bassist, guitar player, producer, and sound engineer.


    Nick Bearden has played thousands of shows with Jamestown Revival, but we go heavy on the business side of managers, where he shares a story on one of the shadiest managers I've ever heard of. We also discuss how freelancers operate.


    ---


    Quick links:


    3:15 - Nick Bearden, Jamestown Revival, and his instruments

    8:05 - How not to do business in the music industry + sync licensing boom of 2009

    18:45 - Tour managing

    22:05 - Shady managers and getting ripped off

    31:48 - How to know when someone is ripping you off

    34:07 - How Nick finds gigs as a freelancer and who he's performing with

    39:41 - The story of meeting and working with Jamestown Revival

    1:12:58 - The music industry is always paying attention, whether you realize it or not

    1:18:38 - Jamestown Revival's experience being signed to a major label

    1:28:05 - Nick's advice for freelance musicians who want to be a "session cat" and touring musician

    1:33:50 - How Nick defines making it in the new music business


    ---


    Connect with Ari Herstand:


    Website: https://www.aristake.com

    Instagram (personal): https://www.instagram.com/ariherstand/

    Instagram (Ari's Take): https://www.instagram.com/aristake_/

    Facebook: https://www.facebook.com/aristake/

    Twitter (personal): https://twitter.com/ariherstand

    Twitter (Ari's Take): https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Nick Bearden:


    Twitter: https://twitter.com/nickbearden

    Instagram: https://www.instagram.com/nickbearden/

    Facebook: https://www.facebook.com/Nick-Bearden-84750813293/


    Hosted on Acast. See acast.com/privacy for more information.

    TikTok and Instagram Influencers with Ultra Records Marketing Director Jul 01, 2020

    This week's guest is Bina Fronda. She's the marketing director for Ultra Records. Ultra Records has released artists like Steve Aoki, Alexandra Stan, Alan Walker, Lost Frequencies, and more. This was recorded live from Bina's apartment in Brooklyn, NY. She had just gotten back from a concert and festival.


    We talk about a bunch of stuff, but specifically we dig into influencer marketing. The thing that I was interested to learn about was how they get in touch with TikTok "influencers" (people with huge followings on the platform, or social media in general). If you ever wondered how those influencers choose which song(s) to dance to, well, oftentimes it's labels paying them to do those dances, skits, or anything like that.


    --


    Quick links:


    3:54 - Who distributes Ultra Records, and how long Bina has been at the label

    9:50 - Amazon Music's official playlists and getting support from Amazon

    11:57 - About Ultra Records and a background of the label

    15:05 - Bina's role as a marketing director at Ultra Records

    17:20 - Bina walking us through the the single release process

    31:07 - The rollout strategies for each release and when the planning and rollout begins

    37:15 - Who are dance influencers and how do you get in contact with them?

    41:15 - What is a Latin influencer?

    48:23 - How TikTok influencer marketing works and how to connect with them

    54:45 - How to gauge effectiveness of a TikTok campaign

    1:00:00 - Gamer artists on Twitch and how to connect with them

    1:06:45 - Ultra Records' advertising campaigns with Facebook, Google, YouTube, etc

    1:17:20 - Where Ultra Records puts most of its ad spend

    1:19:15 - Does Ultra Records run the ads for the releases or do the artists and their managers do them?

    1:20:40 - What does it mean to Bina to make it in the new music business?


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: http://ariherstand.com

    Instagram: http://instagram.com/ariherstand

    Twitter: http://twitter.com/ariherstand

    YouTube: http://youtube.com/ariherstand

    Facebook: http://facebook.com/ariherstand


    Hosted on Acast. See acast.com/privacy for more information.

    Manager for JP Saxe, X Ambassadors, Jukebox The Ghost is Persistent Jun 24, 2020
    Making Music During COVID-19: Ari's Take Academy Roundtable Discussion Jun 17, 2020

    We are in very interesting times. Last week's episode was all about musicians for black lives and what this movement is all about and what we can do as allies. It has been a challenge for me personally to understand where I fit in with this movement. I've been using my platform to encourage other musicians and people with influence, namely white people, to stand up and support our black brothers and sisters through this movement.


    I've been getting a lot of questions about releasing music right now. I've thought a lot about that because it's not just about releasing music but what we should be posting on social media. Should we be promoting anything other than the movement? There's really not a right or wrong answer. I think everyone needs to do what makes sense for them.


    If you have more money than time, then donate to organizations that are supporting the movement. If you have more time than money, then spend time educating yourself.


    We recorded this episode about a week before George Floyd's death. So we're not going to be mentioning this uprising. We talk about what it's like running our careers and writing music during COVID-10 and quarantine. We hear from all of the Ari's Take Academy instructors, including Lucidious (Streaming & Instagram Growth), Vo Williams (Advanced Sync Strategies for Film, TV and Video Games), Kristen Mathe (Cracking Colleges), Andrew Spalter (Breaking China), and Allyson Toy (Breaking China).


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Hosted on Acast. See acast.com/privacy for more information.

    White Musicians for Black Lives Jun 10, 2020

    My thoughts on what this moment and movement surrounding Black Lives Matter, #DefundThePolice and the death of George Floyd requires of white people. Namely musicians.


    --


    Quick links:


    1:20 - About the Black Lives Matter movement and the system that has been setup to strongly favor white people

    3:30 - Attending the Black Lives Matter protest in Hollywood, California and the work the black America needs us to do

    10:45 - What does defunding the police actually mean?

    14:00 - Alicia Garza's interview on Meet The Press about defunding the police

    15:24 - Patrisse Cullors on defunding the police

    17:09 - "But all lives matter!"

    20:18 - Trevor Noah on the right way to handle things

    24:06 - This not a time to tune out and why the show had to be paused on June 2nd

    30:00 - Two actionable things you can do to educate yourself

    31:18 - Ta-Nehisi Coates testifying in Congress about reparations for HR-40


    --


    Resources mentioned:


    Who in Music is Supporting the Black Community (spreadsheet): https://aristake.com/post/music-supporting-black-community

    The Case for Reparations: https://www.theatlantic.com/magazine/archive/2014/06/the-case-for-reparations/361631/

    13th: https://www.netflix.com/title/80091741

    Rolling Stone: The Music Industry Was Built on Racism: https://www.rollingstone.com/music/music-features/music-industry-racism-1010001/

    Sonya Renee Taylor: https://www.instagram.com/sonyareneetaylor/

    The Show Must Be Paused: https://www.theshowmustbepaused.com/

    Trevor Noah: https://www.youtube.com/watch?v=v4amCfVbA_c

    Ta-Nehisi Coates testimony on reparations at House hearing: https://www.youtube.com/watch?v=kcCnQ3iRkys

    Meet the Press interview with BLM’s Alicia Garza: https://www.youtube.com/watch?v=kxwFJIQUWfg&t=1424s

    BLM’s Patrisse Cullors on Defunding the Police: https://www.youtube.com/watch?v=AYa1WjHtzKc&t=119s


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook:

    Hosted on Acast. See acast.com/privacy for more information.

    Kevin Garrett on Writing for Beyonce and Recording as an Independent Artist May 27, 2020
    Red Light Manager on When and How to Get Management with Andrew Leib May 20, 2020

    Today's guest is my good friend, Andrew Leib. He's an artist manager at Red Light Management. He's worked on the teams of Robert Randolph and the Family Band, Counting Crows, Three Doors Down, Emily King, Lecrae, Luke James, Cory Henry, Victoria Canal, Nu Deco Ensemble. He's worked with a lot of artists.


    Andrew and I get into his story and what he looks for in artists that he wants to work with and how artists can reach out to managers. We dig into artist branding and his process on how to put a package together.


    This was a fun episode for me to be able to catch up with one of my best friends.


    ---


    Quick links:


    2:04 - Andrew going to China for a nine city tour

    7:20 - Being a hands-on manager and 'being in the band without being on stage with them.'

    9:30 - Things Andrew's learned about being a manager from his years of experience in the music business

    17:05 - Creating an authentic artist brand so fans can connect to them

    25:51 - The Nu Deco Ensemble project, an orchestra for the 21st century

    37:12 - Do you need a manager? What Andrew looks for in clients before bringing them onboard.

    44:30 - Getting a manger doesn't happen from the first meeting. It takes time.

    55:00 - How do you reach out to a manager after you've built up your business?

    1:00:31 - How Andrew defines making it in the new music business


    ---


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Andrew Leib:


    Instagram: https://www.instagram.com/leib/

    Twitter: https://twitter.com/grandwazoo4u


    Hosted on Acast. See acast.com/privacy for more information.

    Oprah's Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist May 13, 2020
    Sexual Harassment, Sexism and Life as a Female DJ in a Male Dominated Field with Dani Deahl May 06, 2020
    Zaytoven, 'Godfather of Trap' on Production in the Age of Coronavirus Apr 29, 2020
    100 Million Streams Doesn't Come Without Some Pain - Lucidious Apr 22, 2020
    Patreon CEO on the Problems (and Solutions) of Digital Art Apr 15, 2020

    Patreon co-founder and CEO, Pomplamoose and Scary Pockets co-founder, Jack Conte, believes in digital art. He believes in artists and he believes in fans to support artists. So much so that his company Patreon is setup to facilitate a symbiotic artist/fan relationship. He is the founding member of (and still active in) Scary Pockets, but doesn't tour with them and discusses how they're able to get millions of streams and views. Jack is an inspiring dude and this episode will no doubt, brighten your day.


    ---


    Quick links:


    5:04 - When Patreon got started and when it moved out of Jack's house

    7:08 - Why Jack continued with Patreon in addition to being a musician and where he's at now with it

    13:35 - How the artist-fan relationship has evolved and where it's going

    16:27 - Is it required for artists to be community leaders and managers?

    21:15 - How Jack has seen Pomplamoose fans engage with them and the difference between a budget and a beacon

    24:07 - The unique ways that communities are engaging each other

    27:14 - How Discord is different than private Facebook groups

    28:35 - When is it a good time to start a Patreon?

    31:17 - Where are you seeing communities form prior to joining Patreon?

    32:20 - How are musicians transitioning from doing a bunch of hands-on labor to services like Patreon?

    39:00 - About Scary Pockets project

    48:04 - What's next for Jack Conte?

    51:10 - What it means to Jack to make it in the new music business


    ---


    Connect with Ari Herstand:


    Website: https://www.aristake.com

    Instagram (personal): https://www.instagram.com/ariherstand/

    Instagram (Ari's Take): https://www.instagram.com/aristake_/

    Facebook: https://www.facebook.com/aristake/

    Twitter (personal): https://twitter.com/ariherstand

    Twitter (Ari's Take): https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Jack Conte:


    Facebook (Pomplamoose): https://www.facebook.com/musicpomplamoose

    Facebook (Scary Pockets): https://www.facebook.com/scarypockets

    Twitter: https://twitter.com/jackconte

    Instagram: https://www.instagram.com/jackconte/

    Patreon: https://www.patreon.com/


    Hosted on Acast. See acast.com/privacy for more information.

    Hip Hop Artist with Over 1,000 TV, Film and Video Game Placements with Vo Williams Apr 08, 2020

    Today's episode features Vo Williams, an incredibly successful hip-hop artist based in Los Angeles. Vo is originally from Sarasota, Florida and has been very successful in getting his music synced in film, commercials, TV shows, and video games. He has thousands of sync placements and makes a lot of money from them.


    We go in deep to discuss practical, tangible, actionable steps you can take to get your music synced. Break out your notepad because you're going to learn a lot.


    Ari's Take Academy: Advanced Sync Strategies for Film, TV and Video Games with Vo Williams (use code NMB for 10% off): https://aristakeacademy.teachable.com/p/advanced-sync-strategies-film-tv-video-games


    --


    Quick links:


    2:00 - About Vo Williams

    7:40 - When Vo thought he could pursue music professionally

    11:41 - Vo’s focuses at his performing arts high school

    14:27 - Vo’s next steps after he won a number of rap battles

    23:47 - Vo’s ghost writing and first time seeing music get synced

    28:15 - When Vo moved out of Florida and to Los Angeles

    30:55 - When Vo started getting into sync licensing

    35:06 - Vo’s first sync

    38:24 - Breaking down Vo’s first sync deal, payment, and royalties

    44:43 - The difference between a sync licensing company and a music library

    49:54 - There’s a lot of money in the backend royalties for sync licensing

    57:47 - How Vo went direct to various brands independently

    1:02:10 - Thinking about emotions when writing music and how they can be placed in sync

    1:03:43 - The production techniques that work really well in picture and why it works so well

    1:11:53 - More on how Vo got syncs independently

    1:14:14 - How to contact music supervisors and get started in sync licensing


    --


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_/

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1

    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand

    Facebook: https://facebook.com/ariherstand


    Connect with Vo Williams:


    Spotify: https://open.spotify.com/artist/18KIg6ST1nUjVUvAlEB6ak?si=Uw72k5GzRKGrLYQx07mJ5w

    Facebook:

    Hosted on Acast. See acast.com/privacy for more information.

    Austin Powers Music Supervisor and KCRW DJ Chris Douridas Apr 01, 2020

    You probably know Chris Douridas from Los Angeles' iconic, trend-setting radio station KCRW. He was the host of Morning Becomes Eclectic in the '90s. He has been at the station for about 30 years. Chris is someone who has hired most of the staff that we know at KCRW and is an extremely influential figure in the Los Angeles music scene. Chris also started the premiere music showcase, School Night. He is also a music supervisor and was nominated for a Grammy award for his work on American Beauty and has music supervised a number of films, including the Austin Powers trilogy and Shrek 2.


    Chris and I discuss how he listens music and what it takes for what it takes for him to play a new song on his radio show. We also talk about how he puts together the music for films he's working on. Chris also shares a hilarious story about his first time on air as a radio DJ.


    ---


    Quick links:


    2:59 - Chris Douridas's first experience with radio

    6:00 - Switching from doing news to music

    20:14 - How do you know how much time to talk before the lyrics start?

    26:40 - What emails do you choose to open?

    31:15 - How Chris searches through SoundCloud

    32:30 - What percentage of music you play is from other means vs. being pitched?

    34:40 - Have you received any packages that stood out to you?

    35:20 - Every artist has the same tools as the labels.

    37:42 - Do you still discover music live?

    39:20 - What is School Night?

    52:12 - How do you answer the question of, "What kind of music are you into?"

    59:20 - Music supervisors' job is to help find the sonic boundaries of a movie.

    1:04:10 - Chris's Grammy nomination for American Beauty

    1:12:12 - What project that you are working on are you most excited about?

    1:16:40 - Where do you see the podcast medium headed?

    1:18:00 - What do you think it means to make it in the new music business?


    ---


    Connect with Ari Herstand:


    Website: https://www.aristake.com

    Instagram (personal): https://www.instagram.com/ariherstand/

    Instagram (Ari's Take): https://www.instagram.com/aristake_/

    Facebook: https://www.facebook.com/aristake/

    Twitter (personal): https://twitter.com/ariherstand

    Twitter (Ari's Take): https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Chris Douridas:


    Twitter: https://twitter.com/chrisdouridas

    KCRW: https://www.kcrw.com/music/shows/chris-douridas


    Hosted on Acast. See acast.com/privacy for more information.

    Lauv's 4 Billion Streams, Top 40 Hit, Without a Label Mar 25, 2020

    This episode comes to you from Foundation Management's offices in Brooklyn, New York, which is Lauv's management company. I sat down with Emma MacDonald, Lauv's label manager. Lauv is an independent artist, and I profiled him the second edition of How to Make It in the New Music Business. He is one of those incredibly successful artists without a label. In fact, he was the most spun artist in 2019 and has, to date, more than 4 billion streams.


    Emma is employed directly by Lauv through his A5B label. She runs all of his label operations, including radio and marketing campaigns. We discuss what their release strategy looks like, how they worked the rollout for his most recent album, and the waterfall effect.


    ---


    Quick links:


    2:35 - About Emma MacDonald and Lauv's A5B label

    4:25 - Lauv being fully independent and his publishing deal with Kobalt

    6:15 - What Emma's role as label manager is

    11:31 - Why Lauv is so heavily involved in the process

    14:00 - What are the label services that AWAL provides Lauv?

    15:50 - Is Emma working with AWAL's radio marketing company In2une?

    17:30 - How does anyone make the decision to pursue an expensive radio campaign? Why Lauv's story wouldn't be a success on a major label

    21:42 - Spending tons of money on a radio campaign for your first song isn't a good idea.

    30:00 - What is Lauv's release strategy? Is there a formula?

    32:33 - What does waterfall mean?

    41:59 - When the album is out, is there more of a campaign?

    44:00 - What are all of the assets that you like to have for a full on release campaign?

    51:04 - What are the budgets for visualizers and music videos?

    54:58 - How do you choose where to put the videos: YouTube, Vimeo?

    1:09:39 - What it means to Emma to make it in the new music business


    ---


    Connect with Ari Herstand:


    Website: https://www.aristake.com

    Instagram (personal): https://www.instagram.com/ariherstand/

    Instagram (Ari's Take): https://www.instagram.com/aristake_/

    Facebook: https://www.facebook.com/aristake/

    Twitter (personal): https://twitter.com/ariherstand

    Twitter (Ari's Take): https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Hosted on Acast. See acast.com/privacy for more information.

    Euphoria Music Supervisor Jen Malone Gives a Sh*t Mar 18, 2020

    Today's episode is with superstar music supervisor Jen Malone. She has placed music and worked on Euphoria, Atlanta, Creed 2, The Resident, Boomerang, Baskets, Shelter, Lady Dynamite, and Step Up. That's just scratching the surface. She has worked in sync licensing now for over a decade. She is so well established and so well respected. I was so happy to finally get to talk to her.


    We dug in deep on sync licensing. We talk about what a music supervisor does. She also gave advice and tips on how independent artists can get their music synced and things to look out for in the contracts, quote requests, and things you should strike from the deals. We also discussed how to setup your music to pitch to supervisors effectively and have the best chance of having your music synced.


    ---


    Resources mentioned:


    Your Music, Your Future: https://yourmusicyourfuture.com/

    Discovery Networks Corners Composers in Music Royalties Battle: https://variety.com/2019/music/news/discovery-networks-composers-music-royalties-1203434924/


    ---


    Quick links:


    10:18 - What is a music coordinator?

    11:41 - How pitching music has changed over the years

    15:38 - How do you like to be contacted when?

    17:38 - Are there any tools that you use for audio clearance and recognition?

    21:54 - How do you find new music?

    23:18 - What's your process like when coming into a new project?

    24:20 - Who created the sonic vibe of Euphoria?

    25:15 - What is the process on working with the director?

    28:55 - When did you come into Creed 2?

    32:40 - Can you work on multiple shows at once?

    34:00 - How much does your personal taste influence your selections for the projects you're working on?

    36:30 - How do you pick music for scenes that are difficult? How do you create such a juxtaposition?

    41:05 - Are there any standout independent musicians that you've seen get a "break" from one of their placements?

    44:30 - What are the music discovery trends you've seen over the past years?

    47:55 - Do you curate any playlists?

    49:00 - How do you stay organized when you're working on so many projects at once?

    50:35 - What are the differences working with the different platforms? Is there a standard placement rate?

    52:30 - The Discovery channel devaluing music and screwing over musicians

    58:10 - Jen Malone sides with musicians and helps them negotiate licenses

    1:01:20 - How much negotiation is allowed with the contracts you're working with? What advice would you give to someone who wants to have their music synced?

    1:08:30 - How do you define making it in the new music business?


    ---


    Connect with Ari Herstand:

    Website: https://www.aristake.com

    Instagram (personal): https://www.instagram.com/ariherstand/

    Instagram (Ari's Take): https://www.instagram.com/aristake_/

    Facebook: https://www.facebook.com/aristake/

    Twitter (personal): https://twitter.com/ariherstand

    Twitter (Ari's Take): https://twitter.com/ArisTake

    YouTube:

    Hosted on Acast. See acast.com/privacy for more information.

    Andy Grammer on Songwriting, Fear and Persistence Mar 18, 2020
    Welcome to The New Music Business w/ Ari Herstand Feb 20, 2020

    Welcome to the New Music Business Podcast! This is my first podcast I've ever hosted and I'm excited that you've decided to join me here. I have conducted hundreds of interviews over the years writing for Ari's Take and other music publications, but most of the interviews weren't ever released publicly. I love interviewing people and some of these conversations are too valuable not to share in their entirety. So, here we go...


    This podcast will focus on people who are innovating in the new music business. I will dissect their stories of success and pull out practical tips and inspiring anecdotes that will hopefully help you succeed as well. You're going to hear from artists, managers, music supervisors, radio DJs, agents, label heads, publishers and everyone else who Is kicking butt in the new music business.


    There isn't just one way to succeed in the new music business. There are a hundred ways to succeed. And we will explore those ways with some of the brightest minds of the industry.


    Join us!


    ---


    Connect with Ari Herstand:

    Website: https://www.aristake.com

    Instagram (personal): https://www.instagram.com/ariherstand/

    Instagram (Ari's Take): https://www.instagram.com/aristake_/

    Facebook: https://www.facebook.com/aristake/

    Twitter (personal): https://twitter.com/ariherstand

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    YouTube: https://www.youtube.com/user/aristake1


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