The Music Biz Podcast

Latest Episodes:

TikTok For Artists: How To Successfully Promote Your Music In 2022 Apr 15, 2022

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TikTok is where people discover music in 2022, so we’ve put together the ultimate guide for getting noticed.

View the full guide, complete with examples: https://haulixdaily.com/2022/04/tiktok-for-artists-how-to-successfully-promote-your-music-in-2022

TikTok is here to stay. Within a few short years, the wildly successful video sharing platform has become one of the world’s most popular apps, surpassing Facebook and Instagram in 2021 as the most used app in the United States. TikTok has become known for its ability to take complete unknowns and catapult them in front of millions overnight, all thanks to an insanely well-tuned algorithm. For all the gripes and criticism people may have, TikTok seems to be the one place online where truly anyone can have a chance at digital success.

But let’s be honest. You’ve probably tried creating TikTok content with mediocre results, or you’ve avoided making anything because you’re unsure how to start. Either way, it’s fine!

Starting a new platform is scary, especially when you understand how beneficial that service can potentially be for your career.

First thing’s first—If you haven’t started posting to TikTok yet, now is the time.

Don’t know what you’re doing? No problem! Nobody does at first.

The only person expecting you to be a TikTok perfectionist is you!

Got it? Okay! Let’s begin.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

How Stone Broken Built A Modern Rock Following Apr 12, 2022

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Ahead of their third studio album, Stone Broken chats with Haulix about the secret to successful rock promotion in 2022.

Let’s face it: The rock marketplace is in a weird place. Never in the history of the genre have there been so many artists with countless unique takes on rock competing for the finite attention of listeners. It is both the best and worst of times because you can never listen to everything worth hearing, but that’s not even the worst part.

Before worrying about scaling the rock hierarchy, artists must first find a marketing angle that works.

Marketing is everything. That has always been the case, but it feels more important than ever in 2022. The demand for consumer attention is endless, and your budget for fighting alongside every IP and musician on Earth is limited. You have to find a path to success that doesn’t waste time or break the bank, and you have to do so while also attempting to make the best music of your career. Not that there is any pressure or anything.

The amount of great rock music available now vastly outnumbers the finite amount of time listeners have to experience it. The only way forward is through finding your audience and catering to them. It’s not an easy feat to accomplish, but one that is well worth the effort.

In the latest Fast Five interview, Music Biz host James Shotwell chats with UK rock band Stone Broken about how a constantly shifting marketing strategy has led to long-term success. The band’s third studio album, Revelation, arrives on April 15, 2022, through Spinefarm Records.

How Undeath Is Resurrecting American Death Metal Apr 08, 2022

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Undeath vocalist Alex Jones appears in the latest Music Biz ‘Fast Five’ interview to discuss music promotion, branding, and more.

When was the last time you heard people talking about death metal? I don’t mean you and your friends hanging around chatting. I’m asking when, if ever, you can recall hearing death metal disgust in the wild? The genre has been around for decades, yet I’m willing to bet you don’t often hear it discussed.

American death metal is in the midst of a revival, unlike anything the genre has seen in decades. Determining why this is happening or how it came to be is anyone’s guess, but there is a new wave of fans and musicians fiercely passionate about music, art, and everything in between. These individuals and groups are ushering in a new era of death metal that is more inclusive, exciting, and fun. It’s serious music that doesn’t always take itself too seriously, and perhaps no group better personifies this idea right now than New York band Undeath.

After bursting onto the international stage with 2020’s Lesions Of A Different Kind, Undeath quickly ascended through the metal underground with propulsive jams that expertly blend ultraviolent lyricism with equally brutal musicianship. The band toured as much as the pandemic allowed but spent most of their time crafting the material to carry them into the next chapter of their career.

That album, It’s Time…To Rise From The Grave, hits shelves this April with a cacophony of heavy themes and sounds sure to please and disturb in equal measure. It’s a fitting continuation for Undeath and one that leaves plenty of room for the band to explore on future releases.

In this Music Biz update, host James Shotwell chats with Undeath vocalist Alex Jones for the latest edition of our ‘Fast Five’ interview series. Jones speaks about music promotion, artist branding, merchandising, and more as a timer counts down. There’s even some discussion about the state of death metal today.

Announcing...Music Biz LIVE! Apr 07, 2022

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Learn more: https://haulixdaily.com/2022/04/music-biz-2022

In this Music Biz update, host James Shotwell shares an exciting update.

How Papa Roach Built A Modern Rock Legacy Apr 05, 2022

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With their eleventh studio album due out this month, let’s take a moment to learn from the ongoing success of rock favorites Papa Roach.

2023 will mark thirty years since the birth of Papa Roach. The California rock band has released eleven studio albums, nearly a dozen EPs, and two live records during this time. The group has also toured the world dozens of times, including headlining performances at virtually every rock festival known to man. Nobody can claim Papa Roach hasn’t put in the work to be as reputable as they are today, but we’d argue the band still doesn’t get the recognition or respect they rightfully deserve.

Think about it for a second. How many bands that shot to success around the end of the 1990s can claim they are still going strong in 2022. Sure, many continue to record and perform, but how many are still competing for spots at the top of the sales and radio chart? We’d wager it’s less than ten groups, possibly even less than five, and Papa Roach is—without question—one of them.

In the latest Music Biz update, host James Shotwell takes a look at the career of Papa Roach and how the band has managed to stay relevant while so many of their peers have not. He uses this understanding to develop five keys to success that can easily be applied to any genre of music. From songwriting to engagement, every artist will find something here that can help them grow their career.

How A&P Reacts Built A YouTube Empire Mar 31, 2022

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Music Biz is brought to you by Haulix, the music industry's leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

For more: HTTP://haulixdaily.com

Subscribe to A&P Reacts: https://www.youtube.com/channel/UC0NpEEcmONWuTU3nfURmyKw

The wildly popular father-son review duo known as A&P Reacts share their secrets to success in an all-new ‘fast five’ interview with Haulix.

If you’ve spent any time on YouTube, you’ve undoubtedly seen the hordes of reaction channels that exist in response to virtually any product or piece of entertainment you can name. Some channels review beauty products, and others cover toys. Some even cover music, which we’re going to talk about today.

Music reaction and reviews channels are, by and large, all the same. From one to five people (or more) gather in front of a camera while enjoying a notable artist’s latest song/video. If it’s a reaction, the people on camera consume the song/video in real-time while capturing their response. Hearing/seeing the music is far less likely if it’s strictly a review, but the commentary remains.

A short time ago, Pedro Almeida sought a way to connect with his teenage son. A lifelong fan of metal, Pedro believed his son could similarly benefit from the genre, and together the pair launched an unassuming YouTube channel called A&P Reacts. A couple of years and hundreds of heavy metal reviews later, the channel boasts more than 76,000 subscribers and has yet to monetize. For them, it’s all about the music and the togetherness. Everything else is a distant second.

Now, the father-son duo is gearing up for their biggest adventure yet. In the coming month, Pedro and his son will be headed to Iceland to judge a battle of the bands in connection with the Wacken Music Festival. This is the second time the team has traveled internationally because of their channel, and we have a feeling it won’t be the last.

In the latest edition of our ‘Fast Five’ interview series, Music Biz host James Shotwell chats with Pedro Almeida about his channel, its growth, and where he sees reaction channels going in the future. Pedro’s goals for his videos are among the purest we’ve heard, but make no mistake—The Almeidas plan to see how big their channel can become.

Introducing...The Music Biz Podcast Mar 30, 2022

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The Music Biz podcast is your source for the latest industry trends, tricks, and success stories. Each week, host James Shotwell brings you the latest news and advice from throughout the industry, including interviews with today's top talent.

In this episode, James welcomes listeners to the all-new podcast to explain what we can expect from the show.

Rivers Of Nihil (Adam Biggs) Sep 16, 2021

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Inside Music is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

Rivers Of Nihil exist in rarified air for metal musicians. With a decade of technical death metal under their belt, including several massive concept albums, the group has established a pocket in the metal community where they alone reside. Their fans are open to whatever wild ideas and experimentation the group wish to utilize, and they're patient with the creative process. It doesn't matter if the group takes one year to write a record or three. Rivers Of Nihil fans will wait because they know the final product will be great.

Rivers Of Nihil will release their long-awaited new album, The Work, on September 24. The ambitious LP explores the necessary regimen behind progress. The album is about doing 'the work' of being an artist in a very literal sense. There is no finish line or mountain top for a group such as Rivers Of Nihil, and their sole mission is to continue excavating the depths of their creativity until they die or run out of ideas. It's an endless pursuit for a group that is nothing more than a constant work in progress, and they wouldn't want it any other way.

On this episode of Inside Music, host James Shotwell visits Rivers Of Nihil during a recent tour stop in West Michigan. Bassist Adam Biggs opens up about doing 'The Work,' returning to the road, and how songwriting works within the band. Biggs shares insight into how Rivers Of Nihil approach concept record, as well as the lessons he's learned trying to promote a unique sound in a cluttered music market.

Undeath (Alex Jones) *IN PERSON* Sep 09, 2021

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It finally happened! For the first time since March 2020, host James Shotwell recorded a new episode of Inside Music in the same room as the guest. The return of live music is providing new opportunities for connection, and we couldn't miss the chance to speak with one of our favorite fast-rising new groups.

While the world was isolating indoors, Undeath burst onto the international death metal scene with their blistering Prosthetic Records debut, Lesions of a Different Kind. The relentlessly brutal record combines influences from the genre's greatest acts with a modern approach to storytelling to create an engaging listening experience for fans of all ages. The band's following seems to confirm this, as it features people from all walks of life and every economic level. We're not saying modern death metal needed Undeath to exist, but their existence is helping the genre carry onward into a new decade with fresh talent and new listeners.

Undeath is currently touring America for the first time since Legions' release. The group serves as the act on The Black Dahlia Murder's fall headlining run, which features additional support from After The Burial, Carnifex, and Rivers of Nihil. Undeath is already rubbing shoulders with their metal peers in a big way, and they've got the added bonus of being the first band to welcome fans back to live metal shows. Their presence on stage sets the tone for everything that follows, and we're happy to report that they do not disappoint.

In this Music Biz episode, host James Shotwell chats with Undeath frontman Alex Jones about his band's return to the road. Jones recounts the band's efforts to remain creative during the pandemic, as well as the conversations that lead to their first shows back. There is even some discussion about the band's next release, which Jones claims is already written and ready to record.

Graystar Aug 25, 2021

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A seasoned industry veteran steering himself into a new musical lane, Graystar is making the music of the future. His songs offer an intoxicating mix of pop, rock, and saw influences, resulting in an altogether moving sonic experience. When we heard "Hazy," we knew we needed to meet the person behind the song. What we found is a hardworking dreamer inching closer to his destiny with each passing day.

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Ahead of their third studio album, Stone Broken chats with Haulix about the secret to successful rock promotion in 2022.

Undeath vocalist Alex Jones appears in the latest Music Biz ‘Fast Five’ interview to discuss music promotion, branding, and more.

With their eleventh studio album due out this month, let’s take a moment to learn from the ongoing success of rock favorites Papa Roach.

The wildly popular father-son review duo known as A&P Reacts share their secrets to success in an all-new ‘fast five’ interview with Haulix.

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