The Messy Hairstylist

Latest Episodes:

The 30-Day Waitlist: How to Go from Overlooked to Overbooked with Instagram Ads Mar 20, 2025

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Are you tired of relying on word-of-mouth and hoping new clients magically find you? In this episode, We are sitting down with Stephanie Mitchell, marketing expert and Instagram & Facebook ads strategist for beauty pros. She’s sharing exactly how hairstylists can go from overlooked to overbooked in just 30 days using strategic Instagram ads.

We’re breaking down:
✔️ The biggest mistakes stylists make when trying to book more clients
✔️ Why organic social media isn’t enough to grow your business in 2025
✔️ How to create ads that actually get clients to book – without wasting money
✔️ The right (and wrong) way to set up your offer for success

🚨 Join our FREE Masterclass! 🚨
Stephanie and Abby are hosting a live masterclass on Monday, March 24th, where we’ll teach you:
✔️ The 5 secrets to running ads that actually build your books
✔️ How to create an irresistible offer that gets dream clients excited to book
✔️ The exact caption, video, and strategy that works for ads in 2025

🔗 Sign up for FREE here: https://training.sunnystorm.marketing/freeclass-abby

Don’t miss out—this could be the strategy that completely changes your business!

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Are You Forgetting About Your Bread & Butter Clients? Mar 06, 2025

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No one’s asking, “How do I market to my bread & butter clients?” anymore. It’s all about the big blonding transformations—but is that really the best long-term strategy? So many stylists are ditching gray coverage and routine color clients from their menus, but those are the ones who keep your books steady and your business sustainable. In this episode, we’re breaking down why bread & butter clients matter, how to market to them, and why building a business on loyalty (not just big-ticket services) might be the smarter move. Let’s talk about the clients who actually keep the lights on!

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Did Hair School Prepare You for Reality? Here’s What They Don’t Teach Feb 28, 2025

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Kelsey and Abby unpack the reality of transitioning from beauty school to salon life, tackling essential topics that aren't covered in classrooms. They dive into emotional intelligence, finding the right job, managing finances, and building client loyalty.
• Importance of emotional intelligence for stylists
• Navigating the job landscape post-graduation
• Balancing speed and quality of service
• Financial literacy in hairdressing
• Building a loyal clientele from scratch
• The impact of salon culture on newly trained stylists

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Thriving in Hairdressing After Time Away Feb 20, 2025

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This episode of Messy Hairstylist Podcast explores actionable strategies for stylist success, particularly for those returning after a career break. We discuss essential tools like mindset, visibility, the right salon environment, competitive pricing, networking, and effective client retention methods.
• Importance of mindset and visibility
• Dressing the part to boost confidence
• Choosing a supportive salon environment
• The need for competitive pricing and market research
• Working prime appointment times for maximum client attraction
• Strategies for hard launching your stylist brand
• Utilizing model calls for marketing purposes
• Engaging with local communities and networks
• Building a referral system for client retention
• Networking with other stylists for collaborative growth

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

What Starbucks Just Did & Why Hairstylists Should Take Notes! Feb 13, 2025

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Starbucks just made some bold changes—trimming their menu, reimagining the customer experience, and bringing back small but impactful touches. But what does this have to do with hairstylists? A LOT. In this episode, We are breaking down how these shifts apply to your salon business, from simplifying your services to creating a client experience that keeps people coming back. If Starbucks is making moves, we should be paying attention! Tune in for some major business takeaways you can implement today.

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Embarrassing Salon Moments We’ve All Had! Feb 06, 2025

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This episode dives into the hilarious and embarrassing moments that happen in salons, highlighting the messy side of hairstyling that stylists often never talk about. Kelsey and Abbey share personal stories while encouraging listeners to find humor in their own salon blunders.
• Discussing embarrassing salon mishaps
• Unpacking the awkwardness of minor injuries
• The challenge of unexpected bathroom breaks
• Stories of clients falling asleep during appointments
• Encouragement to share personal salon stories

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Is a Guilt-Free Maternity Leave a thing? Jan 30, 2025

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This episode explores the balancing act of being a hairstylist and a mother, addressing the guilt and challenges that come with managing both roles. We delve into strategies for coping with maternity leave expectations, emotional struggles, and the realities of returning to work.
• Discussing the guilt of leaving a baby for work
• Exploring the struggles of working while pregnant
• Emphasizing the importance of maternity leave planning
• Providing actionable tips for emotional well-being
• Addressing the physical challenges upon returning to work
• Encouraging self-compassion and gradual re-entry strategies
• Highlighting strategies for pre-booking to maintain clientele
• Sharing personal experiences to promote relatability
• Discussing the importance of asking for help in the workplace
• Celebrating the journey of motherhood and hairstyling

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Would You Rather? Hairstylist Edition Jan 23, 2025

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We explore the everyday challenges hairstylists face from silent clients to nitpickers. By engaging in fun “Would You Rather” scenarios, we unpack the lessons learned from client interactions and offer practical tips for connecting with those we service.
• The tension of silent clients and their impact on stylists
• Navigating feedback from nitpicky clients to enhance experience
• The chaos of double bookings and no-shows in salons
• Importance of communication and understanding client vision
• The amusing side of stylist dilemmas in fun scenarios
Sign Up for Intro to French Cutting with Abby on Monday, February 10th at 11am EST for just $37- Replay included!

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

What Are Your Ins & Outs for 2025? Jan 16, 2025

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Embracing the spirit of a new year, this episode discusses what's "in" and "out" for hairstylists in 2025, centering on intentional rest, financial awareness, and nurturing client relationships. As stylists, we explore the significance of authenticity over trends and the balance of leadership in salon management to create a fulfilling career path.
• Intentional rest as a daily priority
• The importance of authenticity over trends
• Understanding dopamine spending
• Building deeper connections with clients
• Active mentorship and leadership in salons
• Focusing on nurturing existing goals and businesses

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Unlocking Success: Morgan's Journey from Beauty School to Salon Owner Jan 09, 2025

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Morgan, a 25-year-old salon owner, shares her journey from a young stylist to a business owner, emphasizing that financial success does not guarantee happiness. The discussion touches on the importance of finding purpose beyond profit, achieving balance, and nurturing connections in a fulfilling career.
• Morgan's early experience in hair school
• Transition from stylist to salon owner at a young age
• The surprising challenges of business ownership
• The importance of ongoing education in the hairstyling industry
• Discovering that six-figure income doesn't equal fulfillment
• Focus on wellness and personal growth for future goals
• Nurturing genuine connections in the salon community
• Navigating the emotional heaviness of the hairstyling profession
• Redefining success as more than just financial metrics

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

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