The Listings Lab Podcast With Jess Lenouvel

What Top Agents Do Differently in 2025 (And How You Can Too) Jan 03, 2025

Real Estate Agents! Ever felt like you’re putting a ton of effort into your business… and yet it’s still in the same place?

Like you’re exhausted, but things aren’t moving how you want them to?

I see this all the time.

Agents will spin their wheels trying everything they can to grow their businesses…

But at the end of the year, they’re disappointed at their growth (or lack thereof).

So, what happened?

When we look back at their year, we have to look back at the individual days.

Every day, every little thing was urgent and needed their attention.

All of their energy and time was quickly consumed by DISTRACTIONS that felt urgent at the time.

Client work, every little email, every notification, every phone call…

These things *feel* urgent or productive… but they’re not getting you closer to what you want.

And they are SEDUCTIVE.

It is so difficult to ignore the enticing distractions that make you feel productive but actually aren’t.

I see this time and time again.

Take my client, Wade, as an example.

He’s 32 years old and planning to exit his company after a year in our 7-Figure Agent program.

We were able to collapse time from 8 YEARS into just mere MONTHS…

And he went from burnt out, distracted, and uncertain… to 10x-ing his company and experiencing a completely different life.

He leapt, trusted, and did the work… much of which had to do with deciding what NOT to do.

He only wishes he did this work sooner.

So on this week's podcast episode, I’m going to break down what successful clients like Wade have done to get out of the high-effort low-return cycle and into a place where 10x results are possible.

If you want to finally make this shift this year, then you need to listen to this episode!

Let’s make 2025 the year everything changes.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

11 Marketing Mistakes You Can’t Afford to Make in 2025 Dec 27, 2024

I have to be honest: I don’t mean to rag on real estate agents (I really do love you)… I just want you to succeed!

But as I sat down to create content this week, what started as a brainstorm turned into a massive list of marketing clichés that agents are still using every single day…

And here’s the thing—these outdated tactics are doing way more harm than good.

They’re hurting your results, holding you back from building a business that actually works for you, and—let’s be real—they’re not doing our industry any favors either.

We have to change the story about marketing in our industry.

The agents who thrive in 2025 and beyond will be the ones who:
✅ Let go of the old, cliché tactics.
✅ Show up boldly and differently.
✅ Embrace modern marketing that’s simple and repeatable.

Those agents will scale to 7 figures (and beyond)—with a business that supports their life, not the other way around.

As an agent, you deserve to:

Have marketing that actually works - That brings in repeatable, predictable, and consistent business.
Feel in control of your growth, your results, and your business.
Scale a business that creates generational wealth for you and your family.
Work less, sell more, and finally stop hustling so hard for every deal.

But to do that, you’ve got to shed what’s not working.

And on this week's podcast episode, I'll be showing you how to do just that.

I’ll break down the 11 marketing clichés that are sabotaging your success—and I’ll show you exactly what to do instead.

So if you’re ready to let go of what’s been holding you back and finally take control of your business, this episode is for you.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Unlocking Your Secret Sauce: Why People Are Drawn to YOU Dec 13, 2024

Let’s talk about your online audience for a second.

Every single day, they’re scrolling through their feeds, swiping past an endless stream of content.

They’re laughing at cute puppy videos, dissecting Taylor Swift’s latest moves, obsessing over Kardashian drama, or diving headfirst into whatever new Hollywood scandal is making headlines.

And somewhere in between all that, your post pops up.

Now here’s the reality of things: If your content doesn’t instantly grab their attention—if it doesn’t make them stop mid-scroll—they’ll keep swiping, and you’ll disappear into the void of their feed.

So here’s the big question: Why should they stop scrolling for YOU?

If you don’t have a clear answer, don’t worry—you’re not alone.

And that’s why during this week's podcast episode, I'm going to help you uncover the one thing that will make your audience pause, pay attention, and say, “I need to follow them”

Here’s what we’ll dive into:

✨ Your secret sauce. That one thing about you that no one else has—the thing that makes people lean in, listen, and say, “I want to work with them.”

✨ The key to being the go-to agent in your area. Stop trying to compete and start leading.

✨ Why being polarizing is powerful. Yes, saying the bold thing (even if it’s not for everyone) can attract exactly the right people.

✨ Creating content that connects. It’s not about algorithms or hacks—it’s about making your audience feel something.

If you’re tired of pouring energy into posts that get lost in the noise, this is for you.

This isn’t about being louder or faking it to stand out.

It’s about helping you discover your unique voice—the one that builds trust, authority, and connection with your audience.

By the end of this episode, you’ll know:
✔️ Why people should follow YOU
✔️ How to stop blending in and become unforgettable
✔️ What it takes to create the kind of presence online that grows your business

This is your chance to cut through the noise and build a presence that actually works for you.

I’ll help you craft a message and presence so authentic, so real, that your audience won’t just stop—they’ll stay.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The 6 Key Components to a Million Dollar Brand (And How to Use Them) Dec 06, 2024

Let’s be real—a Million Dollar Personal Brand is not about fonts, colors, or logos.

Sure, the visuals play a part, but they’re a tiny fraction of what a brand truly is.

What makes a brand unforgettable? It’s how you make people feel.

Think about brands like Apple or Nike. Apple makes you feel innovative, like you’re part of something sleek and forward-thinking.

Nike taps into a feeling of drive and inspiration—their brand isn’t about shoes; it’s about the motivation to “Just Do It.”

These brands are memorable not because of a logo or color scheme but because of how they connect with their audience.

The truth is, there are 6 Key Components that go into building a brand like this—components that most agents don’t even realize are essential.

And trust me when I say you don’t need to shell out thousands to make it happen.

I once had a client who was quoted $10,000 for a “brand revamp” that was really just an overpriced new logo and color palette that they could apply to their marketing pieces.

But it was NOTHING that would help bring in more clients.

Instead, we spent two hours together getting to the core of what truly makes a brand.

We went deep into these 6 components, building a strategy that goes beyond design to connect with their clients on a real, impactful level.

And I want to share what we did with you on this week's podcast episode!

When you align these 6 components, you don’t just have a brand; you have a powerful presence that attracts and retains clients who feel a genuine connection.

If you’re ready to stop blending in and start building a 7-Figure brand that people remember, you need to listen to this week's podcast episode.

This is your chance to learn the roadmap to building a 7-figure personal brand that takes your business to the next level.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Authority Building Content Type Most Agents Are Missing Nov 22, 2024

Real Estate Agents! Let’s get straight to it: When was the last time you truly owned your market updates?

Not just throwing out numbers—but breaking down what’s happening in a way that hits home for your clients?

Because if you’re not, let me be blunt—you’re missing out. Big time.

Market reports are a goldmine for building trust, credibility, and, most importantly, authority.

And yet, so many agents report on the market like generalists, giving the same surface-level updates that leave their audience scrolling on by.

Or, worse—they’re not saying anything about the market at all!

If you’re an agent who’s supposed to be the specialist in your area, and you’re NOT talking about what’s going on in a way that’s relevant to your clients, you’re leaving MASSIVE opportunity on the table.

So on this week's podcast episode, I'm going to show you how to take this overlooked content piece—Market Reports—and transform it into the most powerful authority-building tool in your arsenal.

Here’s some of what I’ll be covering:

🔥 Why general updates don’t cut it anymore – Reporting high-level numbers without context? Forget it. Your clients need someone who delivers insights they can ACTUALLY use to make decisions.

🔥 How to communicate directly to your niche – Imagine your clients finally understanding what the numbers mean for them. This is where trust starts, and trust? That’s how authority is built.

🔥 Why your audience craves clarity – The media loves a good panic headline every time rates fluctuate. But your clients need more than hype—they need to know how it affects their lives, their plans, their dreams. And they’re looking for someone to guide them through it with real, actionable information.

When you start reporting on the market with clarity, relevance, and impact, you don’t just give out data. You become the agent people rely on.

The thought leader.

The expert.

If you want to be the agent your clients turn to when they need real answers—not the agent they scroll past—then you need to listen to this week's episode.

This is your chance to step up, stand out, and claim your role as an authority in your market.

This is your chance to learn how to create the authority-building content type SO MANY agents are missing out on.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Where Are Your Ideal Clients Hanging Out Online? Find Out Here. Nov 08, 2024

Real Estate Agents! If you’ve been wondering where the heck you should be focusing your marketing efforts – this is for you.

There’s a LOT of noise out there about what platforms to use, but the truth is: not every platform works for every niche.

Even if you’ve nailed down your niche, if you’re not showing up in the right place for those people, you’re wasting time.

It’s like setting up a pop-up shop in the middle of nowhere – it doesn’t matter how good your service is if no one’s there to see it.

That’s why during this week's episode, I'm showing you:

✅ Which platform makes the most sense for YOUR niche and audience

✅ Where your ideal clients actually hang out online (so you can stop guessing)

✅ How to stop spinning your wheels trying to be everywhere at once – and focus on the RIGHT place that will actually move the needle

The reality is that the platforms you’re spending time on might not be the right fit for the clients you’re looking to attract.

Every niche has a sweet spot – a place where your ideal audience is not just present but actively engaged and ready to connect.

So let’s nail down where they’re spending their time so that you can show up in the best way possible!

This week’s session will give you the clarity you need to:

➡️ Stop spreading yourself thin on every platform

➡️ Create intentional content where it counts

➡️ Scale your business faster by focusing your energy in the right place

If you’re ready to ditch the guesswork and attract more of the right clients (without burning yourself out), you don’t want to miss this.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How Naomi Hit Her Best Year Yet—The Strategy Behind Her Success & How You Can Do It Too! Oct 25, 2024

Real Estate Agents! It’s already October, and if you’re still feeling stuck in your real estate business, doing the same things over and over but not seeing the growth you want (& deserve)—this is your wake-up call.

It's time to stop playing small and start making bold moves in your marketing!

Let this be your sign to try something new, refocus your efforts, and get your marketing dialled in!

Why? Because that’s exactly what our incredible member Naomi did—and now she’s having her best year to date! 🎉

For the past three years, Naomi has been striving to hit her ultimate production goal—and this year, she not only hit it but is on track to surpass it.

So what changed?

She honed in on the marketing skills and strategies she learned with us, and it completely transformed her business.

Now, she’s becoming the go-to agent for her audience, and the results speak for themselves.

Every week, she’s getting inbound leads from people reaching out to her directly—without the constant chasing or cold calling.

And while she’s killing it on social media, she’s also been smart about leveraging local Facebook Mom groups to get in front of her ideal clients in a way that feels authentic and organic.

This isn’t just luck—it’s a plan, and it’s working beautifully.

Naomi credits much of her success to the actionable strategies she learned and implemented through The Listings Lab.

By getting her marketing right, she’s building a steady pipeline of clients and crushing the goals she’s been working toward for years.

I was so impressed by her progress that I reached out to see if she’d be willing to share her story and dive into exactly what she did to create such incredible results.

And guess what? She said YES!

So if you want to hear firsthand what Naomi did to turn things around and learn the actionable steps she took to get these results, then you'll want to tune into this week's episode!

During the interview, Naomi will walk us through how she transformed her business—and how you can do the same.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Referral Trap: What Most Agents Get Wrong & How to Fix It Oct 11, 2024

So many real estate agents rely on referrals for their entire business.

And as great as it is to have repeat business and referrals coming to you…

It’s usually not at all RELIABLE.

And a lot of agents are feeling that right now.

The way most people do referrals, they never know where the next client is coming from or when!

And they typically have a business 10x smaller than it could be, which I hate to see.

They’re leaving SO MUCH on the table.

However, I’m not against referrals… and there is a right way to do it.

Everything I teach my clients is designed to not only increase your inbound leads, but also heavily increase your referral traffic.

And this can be very lucrative.

But you need the right approach.

And relying on people randomly sending you business is NOT it.

Curious?

Listen to this week's podcast episode, and I'll walk you through how this works and how my clients have generated hundreds of millions of dollars in referral business.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

TOP Secrets You Need To Create Attention-Grabbing Real Estate Content Sep 27, 2024

Real Estate Agents! This is your PSA to STOP posting boring content on social media and start creating content that ACTUALLY converts.

You may have heard you need to “give a lot of value” on social media.

But are you?

What does it mean to give value on social media?

Most agents are posting content they think is valuable… but it’s NOT.

I saw a post the other day on the difference between a regular water heater and an on-demand water heater.

Let’s be honest… NO ONE WANTS TO READ ABOUT THIS ON SOCIAL MEDIA.

You’re competing with the Kardashians, viral content, Taylor Swift, and adorable animal videos.

No one—especially not your ideal client— is stopping to read facts about water heaters, or a post about listing prep, info about your handyman, or details about the house you just sold.

So what REALLY gets attention on social media?

It’s not what most agents think.

In this week's podcast episode, we're going to cover everything you need to know to learn how to effectively hook your ideal clients into consuming your content.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How Erin 3x'd Her Real Estate Business In 1 Year (& In A Down Market!) Sep 13, 2024

Erin came to us in 2022 making $150k per year.

She was relying on referrals and outreach for all of her business…

Erin realized this was not only unsustainable, but nearly impossible to scale and grow.

She knew she was really good at what she did... but didn’t know how to get regular, inbound business.

Then, she joined The Listings Lab.

She knew she needed to upgrade her skills to create consistent inbound leads, remove her broker as the middleman, and not only earn more but keep more money in her pocket.

And so she did…

Erin created a 57x ROI in just one year…. Even in a DOWN MARKET.

She made $340k and counting…

She increased her revenue by nearly $200k in one year.

She now has predictable leads in her DMs, email inbox, and texts regularly coming to her… asking to work with her.

I reached out to Erin this week to see if she’d let me interview her about exactly what she did to create these incredible results in her business…

And lucky for you, she said YES.

Tune into this week's podcast episode to learn how she tripled her business, how she created a constant stream of inbound leads, and how she got a 57x ROI from working with us.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How to Kickstart Growth When Business Feels Stuck & Stagnant Aug 23, 2024

Real Estate Agents! There is more supply than there is demand right now for agents.

Meaning that there are MORE AGENTS than there are people who NEED AGENTS.

Now, you could see this as a scary, unfortunate reality and a reason to sit back and wait until the market magically shifts…

Or you could see this as an opportunity.

And since you are smart, capable, resourceful, and committed to being one of the top 5% of successful agents during this time…

I know you’ll jump at this opportunity.

You have the opportunity to sharpen your 2024 relevant skills of communication and marketing to allow the people who NEED YOU to FIND YOU.

The reality of the market conditions in most places right now will force agents to learn how to stand out as the go-to option…

Or be left behind.

This doesn’t mean that you need to overhaul 100% of your business… you just need to make a 20% shift.

Make things easier on YOURSELF, and make it easier for OTHERS to find you.

If this resonates with you and you’re tired of not knowing what to do next to make sure you can sustain consistent business despite market conditions changing…

You need to listen to this week's podcast episode!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Ad Strategy... What Agents Are Doing Wrong That Hurts Their $$$ Aug 16, 2024

Real Estate Agents! Your ads, like everything else, have to be psychologically driven.

If you’re boosting posts, setting up ads without targeting, and/or without the right psychology behind them…

You might as well be putting 20 bucks in a shoe and lighting it on fire.

Psychologically driven content and consistent nurture is the answer.

A good lead generation ad is just the first step.

I hear the same things sooo often from agents:

“I’m running ads and not getting much…”

“I took a FB ads class and it didn’t work…”

“I tried FB ads and they don’t work for me…”

And then when I start digging a little deeper

…there’s no strategy …there’s no long-term nurturing plan
…there’s no interest-based targeting …there’s no retargeting ads.

My team and I see it every day.

How many ads do you see a day? Thousands? Millions?

How many do you click on? Only a few maybe.

Sooooo? What does that tell you?

You can’t just run any old ad and expect it to change your business.

Marketing is just psychology…the science of influence.

If you haven’t studied the pains, problems, fears, and desires of your target audience, then you haven’t done the bare minimum, in my opinion.

Don’t try to shortcut things - it never works!

So on this week’s podcast episode, I’m going to go over the ad strategy you NEED to be using when it comes to your paid ads… And I’m even going to be covering the most common mistakes I see so many agents make and how to fix them.

Remember, you have to be a realtor AND a marketer to succeed today…

If you're interested in joining my live Masterclass to learn how to Double Your Audience to Build Your 7-Figure Business, click the link below to save your spot!

https://thelistingslab.thrivecart.com/double-your-audience-in-2024/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

12 Things To Avoid If You Want To Make Millions As An Agent Aug 09, 2024

Real Estate Agents! Are you making any of these 12 mistakes? If you are... things need to change ASAP!

I see this time and time again…

Frustrated agents who are trying to do everything they can to generate business…

Hustling and grinding away for hours each day trying to just get something!

But what they don’t see is that there are crucial mistakes that are being made in their day-to-day when it comes to their business.

And those mistakes are costing them big time!

There are 12 common mistakes I see constantly and I want to address them with you on this week’s podcast episode!

If you’re making ANY of these mistakes, let’s fix it together!

Nothing changes if nothing changes and if you keep making ANY of these mistakes you’re just costing yourself business.

Not only are these mistakes potentially causing you to lose business, but they’re also costing you time, energy and money that you ultimately deserve to keep!

So let’s address these mistakes head-on and fix them so that you can put more money in your pocket and scale and grow your business to where you ultimately want (and deserve) to go!

Have any questions about any of the content in the episode? Send me an email to jess@thelistingslab.com (Remember, make it a good email 😉)

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Mindset 101: Overcoming Procrastination in Business With Phoebe Pierpoint Aug 02, 2024

Real Estate Agents! Have you ever said anything like this...

“Things feel too busy right now”

“I’ll do it later when things are more stable”

“It just doesn’t really feel like the right time”

Ready for a slap on the wrist?

Owning and running a business, especially in real estate, cannot be done well by gauging what “feels right” all the time!

This stuff is hard! You chose a harder road to have a greater outcome. That’s why you’re in this business!

When I started my last real estate business, I had no money saved. I climbed out and built a 7-figure business in 6 months. It felt awful at times, but I did what I had to do to succeed.

Many agents are in the same boat, knowing they can achieve more but not doing what’s necessary.

And I’m not saying you should drain your life savings and spend all your money to get to the level of success you want…

But what I am saying is to get to where you want to go… you have to do the hard things.

You have to do the things you don’t want to do - the things that make you uncomfortable.

So on this week’s podcast episode, I’ll be joined by a special guest, Phoebe Pierpoint, a Mindset & Productivity Coach!

We’ll be chatting live about how our mindset gets in the way of what you know you should be doing to reach your next level of success…

So if you’re feeling behind in your business…

If you’re not happy with where you’re at right now…

If you know you’ve been holding yourself back from doing the things you know you need to be doing…

This episode is for you!

If you have any questions for Phoebe, please send her an email to: ⁠phoebe@uncageme.com

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Acting Rich VS. Acting Wealthy (The Reason Why So Many Realtors Never Retire) Jul 26, 2024

Real Estate Agents! Let's talk about money...

There is a difference between people who act rich… and those who act WEALTHY.

And let me you tell you… people who are truly wealthy act very differently.

They act differently than those who have just started to make money… And I see certain patterns a LOT in this industry.

As real estate agents start earning money… They start to ACT rich, because they want to APPEAR rich, and they want to FEEL rich…

But they are actually *repelling* wealth.

They buy a nicer car.

They travel every month for nice vacations.

They buy designer clothes, and bags, and watches, and shoes, and belts.

They buy A LOT of things… But none of those things are actually bringing them any kind of ROI.

They buy to feel a certain way and look a certain way to others.

This is the problem.

This is why they aren’t ever able to create real wealth.

“Realtors never retire”... and it’s not because they don’t want to.

It’s because they can’t.

Some agents who make $500k+ a year are living paycheck to paycheck.

And it all comes down to how they think about and manage their money.

It is DANGEROUS not to know how to handle your money.

There are a handful of very specific things that make the difference between staying in the same cycle with money… and actually getting ahead.

And on this week's podcast episode, I’m going to break them down for you, specific to real estate, so that you can start building real wealth as an agent.

P.S. To get more information on our Toronto Live Event, click the link below to learn more.

https://www.thelistingslab.com/event/

Your Guide To Effective Email Marketing For HIGH ROI Jun 29, 2024

Real Estate Agents! Email is one of the most powerful lists you can have and it's the only list that you own.

So what are you doing to grow and convert people from your email list?

Most agents are just sending out boring, generic newsletters…

And I’ll be honest, that's not the way to do this well…

You NEED to be nurturing your leads and your database through email.

It’s one of the best ways to stay top of mind!

But don’t do it in a way that everyone else in your market is doing it…

You need to STAND OUT!

Show your database you care and that you’re still here.

And you might be thinking “That sounds like a lot of work”...

WRONG!

The majority of it all can be automated!

So if you’ve been neglecting your email list, you NEED to listen to this week's episode.

During the episode, I'll be going through the email marketing you need to be doing to get high ROI (and going over things you need to STOP doing!)
There’s so much opportunity in your email list that you can leverage, you just need the strategies and tips to do it well.

And I want to show you how!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Your Ultimate Guide To Creating Market Reports That Convert Jun 14, 2024

Real Estate Agents! There’s a reason why no one is engaging with your market reports…. This is why...

Your audience doesn’t understand the information!

And why should they?

Unless you’re trying to attract other agents (which I hope isn’t your goal!), your ideal audience, your dream clients, don’t understand what these reports ACTUALLY mean FOR them.

I mean think of it this way…

You go to the doctor. You get a blood test done.You get the report back. More than HALF of the report is gibberish to you.

It’s numbers that don’t mean a thing.

It’s words and lingo that you have no idea what they mean.

So what do you need?

A doctor to analyze and EXPLAIN the report to you so you CAN understand it.

Make sense right?

So why are you treating your market reports differently?

You're the expert. Your audience is the client who knows nothing and is looking to you for guidance.

Instead of regurgitating the stats you get from your brokerage, ACTUALLY explain what the report means!

Ultimately, numbers are just numbers if people don’t know what it means for THEM.

And how do you get your ideal clients to understand?

By getting specific.

By answering the question “What does this mean for me?”.

So on this podcast episode, I’m going to be breaking down and helping you understand the Anatomy Of An Effective Market Report.

We'll be covering:

Why there's no such thing as "the market"
Why there are only micro-markets
Why most market reports are WILDLY inaccurate for almost everyone
Why we shouldn't be using data that we haven't gathered ourselves
Why Brokerages aren't marketing companies and why we shouldn't use things they create and blast it out
The 4 things that MUST be in your market report to position you as the expert

And so much more!

Ready to turn your market reports from a snooze fest that people ignore to something they look forward to seeing each month?

During this week’s podcast epsiode, I’m showing you how to create content that converts.

Want to check out information on our Live 3-Day Event in Toronto? Click here to see the info!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How To Ask Questions That Will Make You Millions  Jun 07, 2024

My client made $650k+ in ONE year. There is 1 skill she mastered (it’s probably not what you think)...

It's asking the right questions!

Most real agents are stuck in the old-school real estate model.

They get stuck in the framework of how it’s always been done… which means they’re perpetually getting subpar results.

But it isn’t so much about the tactics that keep people stuck… but the QUESTIONS they’re asking.

The quality of your business is directly proportional to the quality of the questions you ask.

If you ask the wrong questions, you’ll get the wrong answers.

If you get the wrong answers, you’ll take the wrong action.

If you take the wrong action, you’ll be in the same (or worse) place a year from now.

And I don't want that for you!

So in this week's episode, I’m going to be focusing on and breaking down this concept.

How can you ask the right questions?
How do you know which questions are sending you into the old-school spiral and which questions will help you break through to better results?
How to trust the advice you’re given from so-called experts on the internet?
Where should you go for reputable insight?
How do you verify the advice you’re receiving?
How do you integrate the feedback and advice you’re getting into the right actions?

And so much more!

Ready to learn how to ask the right questions that will lead you to the right answers which will ultimately lead you to more income? Give this week's episode a listen!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Quick Hit Business Planning: Your 90 Day Plan To Get Back On Track For Q3! May 24, 2024

Real Estate Agents! Ever wake up and ask yourself, “What should I be focused on right now?”

“Where does my energy need to go today?”

“What are the projects I should be working on right now?”

If this sounds like you… you need to listen to this week's podcast episode!

If you’re trying to build a 7-figure business… you can’t be waking up and waiting for the next steps to hit you.

Most agents take a reactive approach to their businesses, and to their days specifically.

They get up, answer emails, and wait for people to call.

And if they’re not waiting… they’re doing outdated marketing tactics that aren’t really moving the business forward.

You should be waking up every day with total clarity on what needs to happen.

Every single thing you do each day should build on itself to get you to the 7-figure mark (and beyond).

Most agents never make it to 7-figures because… how can you master a 7-figure year, when you can’t master your day?

So in this week's episode, I’ll help you map out the 2-3 major projects you need to be focused on over the next 90 days.

From there, you’ll be able to plan out your weeks and days with much more intentionality…

…and you’ll be set up to finally see consistent results and traction no matter what’s happening in the market!

There is still time to make this your 7-figure year… but you need the right plan.

And in this week's episode, you'll get everything you need to get back on track with your goals for the year.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

NOTES:

Click here to view the quarterly rocks image mentioned in the episode.

Click here to view the funnel image mentioned in the episode.

The Essential Systems & Automations Your Business ABSOLUTELY Needs To Scale May 17, 2024

Real Estate Agents! Here's the difference between an inconsistent real estate business and one that has consistent leads & does 7-figures Easily! The right SYSTEMS.

A proper lead management system to make sure no one slips through the cracks
A proper lead *generation* system to make sure the pipeline is never dry
A proper onboarding system so that clients have a great experience
A proper delivery system that doesn’t require you to do it all on your own (because you will inevitably drop balls)
A proper administration system to get the client from contract to close seamlessly
A proper offboarding system to easily transition them from client to referral partner
A proper automated nurture system to keep you top of mind and guide people from stranger to client

Without these automations and systems in place... Everything is fly-by-the-seat-of-your-pants.

You’re constantly putting out fires. Everything relies on you and your time and capacity. And it’s near impossible to reach 7-figures in revenue. (especially sustainably)

So in this week's podcast episode, I'm going to give you a look at the “Essential 7-Figure Systems & Automations”.

These are the systems you absolutely NEED in your business if you're looking to create a sustainable, easy 7-figure business.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How To Move People Through Your Pipeline From Stranger To Client (using the power of social media) May 03, 2024

Real Estate Agents! If you WANT to make content that captivates your audience but you don’t know what to say…

This episode is for you!

So often I talk to agents who know the power of social media, and are eager to master it to bring in new leads…But have no clue what to say.

This leaves them either copying what other agents are doing OR hiring random people to manage their social media (who just post templated, boring material that doesn’t convert)...OR neglecting social media altogether…

And none of these options turn out well!

And typically waste a lot of time, because the result is ZERO leads.

Your social media should be bringing you viable leads every single week! This should be the cornerstone of your marketing strategy in 2024.

The truth is, once you understand the psychology of social media, you will never run into the problem of “not knowing what to say” in your content.

Because most agents have very unpredictable, inconsistent marketing… they rarely have people actually moving through their pipeline.

With the right approach to your social media marketing, you should be moving people through your pipeline all the time… every single week.

This is a process that we teach in-depth at our events and inside our programs with our client community…

But I want to give you a brand new, free mini-training going over all this on this week's episode!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Your Essential Guide To Creating Powerful Case Studies To Attract More Clients Online Apr 26, 2024

Real estate agents! My one piece of advice?

Stop with the Just Listed and Just Sold posts!

They do nothing for your business… I mean it!

The reality is, no one is going on social media wanting to look at pretty houses.

They’re going on social media to learn about YOU and who YOU serve.

And filling your feed with Just Listed and Just Sold posts is not accomplishing that.

It’s actually doing the opposite…

You can’t expect to get more business just because you’re showing you have business….

You need to SHOW your potential clients how you can help THEM and why you’re the best and ONLY choice.

And the best way to do that?

Case Studies!

And on this week’s podcast episode, I’ll be going over everything you need to know about creating effective and powerful case studies for your socials so you can stop blending in with every other agent out there.

We'll cover:

Why case studies are more effective than "just sold" posts
The psychological impact of social proof through case studies
The methodology for creating impactful case studies for your real estate business
Practical tips for writing, filming, and organizing effective case studies

And so much more!

Are you ready to drop the Just Listed and Just Sold posts and learn a better way of attracting more of your ideal clients online? Give this week's episode a listen!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Essential Strategies To Get Back On Track If You're Feeling Behind In 2024 Apr 19, 2024

It’s officially Q2 of 2024…If you’ve felt a little “frozen” in 2024 and your goals feel far off… this podcast is for you.

I’ll be honest… from a real estate standpoint, we don’t even live in the same world as we did in 2022.

Things have changed!

And we have 2 choices from here.

Let that paralyze us and keep us in a state of “freeze” (and not grow our businesses)
Innovate and learn how to build momentum in a new way in this “new world”

Since you’re here, I know that you’d opt for number 2.

Don’t worry, you’re not alone if this year has felt difficult for you so far.

But there IS a way to reset, get back on track, and still hit your goals for the year!

I have a specific plan that I use with our clients to help them with just this…

So that they can recover lost income, create a momentum-building plan, and find clarity on exactly what they need to be doing.

And on this week's podcast episode, I'll be sharing it with you!

We'll also be covering topics like:

Evaluating what's working and what's not in your approach.
The importance of not solely focusing on growth for ego.
How personal issues can impact business performance.
Building a business based on value rather than chasing clients.
The concept of digital omnipresence and being top of mind.

And so much more!

Ready to get back on track for Q2 to hit your business goals for the year? Give this episode a listen!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

40 Years (And Some REALLY Hard Experiences) To Learn Some Of These Hard Truths About Success… Apr 05, 2024

Agents... I want to share this with you, so it doesn't take you 40 years to learn these lessons.

I’ve been in business since I was 21.

Two decades of lessons, failures, challenges… and success.

So many difficult things happened over the last 20 years.

Many of which other people would want to blame others for, or blame their circumstances, or blame anything outside of themselves for keeping them from success.

But if you know me, you know that I am the queen of turning failure into FREEDOM…

Even though they sucked at the time, all of these experiences have made my life BETTER.

So in this week's podcast episode, I want to share with you some of the lessons I've learned (and some never heard before stories) that have majorly contributed to the life and business I have now...

We'll cover lessons like:

It’s always people who won't do the work that will complain the loudest and blame the most
You can’t complain about the results you don’t have from the work you didn’t do
The key to success and happiness is 100% personal responsibility
No one owes me anything
There’s no such thing as self-made
The cards you’re dealt are no one’s fault, but you decide the way you play them
The spouse you choose will determine your success more than anything else in your life
It’s not the best agents that make millions, it’s the best marketers

And so much more!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Everything You NEED To Be Focusing On In 2024 If You’re Making Under $250K/Year Mar 29, 2024

I’ve said this once and I’ll say it again…

I tell agents ALL the time that being in the low 6-figures is actually the most painful place to be because you’re “successful”, but you can’t leverage yet…

Why?

Because the whole business relies on you.

If you stop, your business stops.

And let’s be honest here… Your time is constantly being used in ALL different parts of your business.

You’re wearing all the hats. Doing all the things.

You feel like you can’t catch a break.

You want to scale - you want to grow to the next level, but you’re stuck.

You don’t know how to, or where to even start.

Where you’ll even get the time to try to scale your business.

And that’s a hard place to be in…

Being in a constant cycle of feeling trapped in your own business - feeling like you have no time to do the things you want to do to take your business to the next level.

So I want to help you!

I want to help you get unstuck and grow to the next level.

I want to get you to a point in your business where you finally don’t feel like you’re the bottleneck of your own growth.

So if you’re making under $250K/year and are tired of feeling stuck in your business, you NEED to give this week's podcast episode a listen.

During the episode, I'll be breaking down everything you’ll need to know and focus on in 2024 to help you grow to the next level.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Sales Strategy You Need To Use To Close More Deals In 2024 Mar 22, 2024

Real Estate Agents! It’s time to stop overcomplicating sales!

In this week's episode, we’re covering the game-changing framework you NEED to be using to help you close more deals this year WITHOUT ever feeling pushy or salesy.

As agents, we need to remember that sales is sales, and psychology is psychology. But to get to the deal we need to have both.

We need to be able to connect with our potential clients on a personal level, while also asking the right questions and getting to know what that person needs to hear from us.

This framework that we’re covering during the episode is not a script. It doesn’t confine you in but it’s also not winging it.

It’s the perfect middle ground that you need to mix both sales and psychology into your conversations naturally and authentically.

During this week’s episode, I’m sharing with younot just how to make your sales conversations more effective but how to elevate them into something genuinely impactful.

We'll explore the importance of setting clear expectations from the get-go, ensuring all decision-makers are on board, and leading with empathy and authenticity.

Objections? They're just unanswered questions in disguise. We'll tackle how to anticipate them, address them head-on, and use them as opportunities to further connect and reassure your clients.

And let's not forget the power of direct messaging!

Whether you're aiming to hit that next income milestone or simply want to serve your clients on a deeper level, this week’s episode is packed with insights, strategies, and advice to supercharge your sales process for your real estate business.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Crafting Your Signature System: The Key to Scaling Your Business Mar 15, 2024

Want to know the #1 way to start creating more scalability in your business?

Creating your signature process or your expert methodology…

Why?

Every expert in every industry has a process or proven system… except most real estate agents.

The public’s perception of realtors is that they just fly by the seat of their pants… or that they all do the same thing.

And we all know that we all don't just do the same things...

In reality, you do have a process that makes you stand out... it’s just likely not being shared well.

And that's what we need to fix!

Your signature process is designed to help educate people about you and also about what you actually DO for your clients.

You need to position your process as the “getter of results” in your business, so people are not only buying into you but also what you actually DO.

And in turn that will make marketing and scaling your business that much easier.

Want to learn everything you need to know about building a signature system?

Listen to this week’s podcast episode where I’ll be breaking down the 5 crucial steps you need to include in your signature system to make you stand out from all the other agents in your market.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

No More Taglines in 2024! How to Create Your Magnetic Value Prop Instead! Mar 01, 2024

Tag lines are out! Value propositions are in!

It’s 2024 and marketing has changed.

The same old generic and overused real estate taglines like “I’m here for all of your real estate needs” or “I’m here to help you buy, sell, rent, or invest from here to Timbucktwo” don’t work anymore…

And if I’m being honest, did they ever really work?

Being general isn’t going to help you attract more of your ideal clients (it actually does the opposite).

You need to capture the attention of YOUR people - the people you LOVE working with.

And saturating the value that you can offer them by being so general is killing your reach…

Are you ready to learn how to create a value proposition for your business that actually attracts clients vs repels them?

In this week's episode, I’ll break down everything you need to know about value propositions.

PLUS I’ll even give you my proven formula on how to customize your value prop statement to ensure your clients know WHO you help and HOW you can help them.

So be sure to give the episode a listen!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

From Burnout To Breakthrough: Alex's Journey On Building A Sustainable & Scalable Business Feb 23, 2024

Agents! In this week’s podcast episode, I am joined by Alex Cote, the team lead (or Head Fox as she likes to call it!) and founder of The Fox Team.

Since meeting Alex her business has done a complete 180!

Alex's journey from a solo agent overwhelmed by rapid scaling and personal challenges to a successful team leader with a thriving business is nothing short of inspirational.

During the episode, Alex shares candid insights into her journey with growing and developing her team, the pivotal moments of her journey, and the steps she took toward finding balance and rediscovering joy in her work.

Alex's story is a testament to the fact that success in real estate doesn't have to come at the expense of personal well-being.

Her story offers us insight into the reality that scaling too fast, without the right systems or support, can lead to a place where success feels more like a trap than an achievement.

After joining our 7 Figure Agent program, her strategic shift towards building a supportive team, refining systems, and stepping into a visionary role has not only elevated her business but also allowed her to achieve a healthier work-life balance.

This week’s episode dives deep into the importance of mental health, the benefits of strategic delegation, and the transformative impact of redefining success on your own terms.

So, whether you're feeling stuck in the grind, questioning the path you're on, or simply in need of a dose of inspiration to spark some motivation, this episode is for you.

Join us as Alex shares her transformative journey and the lessons learned along the way, showing other agents that with the right mindset, support, and strategies, it's possible to redefine and truly thrive in the world of real estate.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Getting Out Of Algorithm Purgatory | The Pitfalls You NEED To Avoid On Social Media As A Real Estate Agent Feb 09, 2024

REAL ESTATE AGENTS! Are you feeling stuck in Algorithm Purgatory? Here’s what I mean by that…

You’re creating content and posting it all over your socials, trying to generate new leads for your real estate business … but the feedback? Is all crickets! Nothing but silence.

You feel like you’re putting in all this time and effort to stay top of mind on your socials...

But clearly, they’re not working… And it’s frustrating you.

You don’t know what’s going on? Why isn’t IG showing your posts? Why isn’t anyone interacting with anything?

But here’s the thing…

You have 3 seconds to capture someone’s attention on social media. And if you’re treating your social media as a billboard… your strategy needs to change!

It’s possible to generate 10-15 clients every quarter from your social media profiles - But you need to learn the dos and don’ts of social media to leverage it for your real estate business.

So in this week’s podcast episode, we’re going to be covering just that!

Common pitfalls and misconceptions about using social media for your real estate business
Content you need to avoid at ALL costs on social media
How agents need to stop using their social media as billboards and focus on attraction marketing
The importance of authenticity in content creation + the strategy behind it
Types of content you need to be posting consistently to attract new ideal clients

And so much more!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How I Make a Massive ROI on EVERYTHING I Buy (& my story about the time I invested $300k and the coach bailed) Feb 02, 2024

In this week’s episode, I’m going to tell you the story of the time that I invested $300k with a coach and it was not at all what I expected…

But if there’s one thing about me, it’s that I ROI on everything I put my time, attention and money into…

And I’m going to show you how I do that in this week’s episode.

This is not magic, it’s not something only I can do, and it’s not unique.

This is an actual skill, and it’s why our businesses have been so successful.

So during this week’s episode, we’re going to cover:

The difference between Return on Investment (ROI) and Cost of Inaction (COI), and how they can dramatically impact your business decisions.

Why being coachable is crucial for success and how it can transform challenges into opportunities for exponential growth.

The Importance of Asking the Right Questions

Why implementing what you learn is more valuable than hoarding information, and how to put knowledge into action to see real results.

Advice on evaluating business investments, focusing on the potential ROI and avoiding the pitfalls of focusing solely on immediate costs.

And so much more!

By the end of this week’s episode, you'll be equipped with the mindset and strategies needed to turn every investment into an opportunity for growth, regardless of the immediate outcomes.

So let’s stop letting your COI get in the way of your ROI!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Thinking Like A 7-Figure Agent Part 2 : Understanding Your Brain's Role in Success Jan 26, 2024

This is part 2 of thinking like a 7-Figure Agent.

In this week’s episode, we’re going to be talking about how your brain works, the brain work that nobody’s talking about, and essentially how to microdose your brain into achieving your goals.

During the episode, I'll share how challenging our brain's default settings are key to unlocking extraordinary achievements.

We'll dive into the roles of brain chemicals like glutamate, serotonin, dopamine, and endorphins, and how balancing them can transform our productivity and happiness.

You’ll discover why habits and systems are more effective than motivation or willpower.

You’ll also learn about ethical leadership and its impact on team and client well-being. Plus, I'll guide you through simple strategies for stimulating positive brain chemicals and building transformative habits.

We'll also tackle goal setting and decision-making, focusing on the power of 90-day goals to propel you toward your larger dreams.

So get ready to unlock your brain's ultimate potential so you can achieve game-changing success in your real estate business.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Thinking Like A 7-Figure Agent Part 1 : The Foundation For Everything You Do Jan 19, 2024

Ready to elevate your real estate game and start thinking like a 7-Figure agent?

In this week's episode, we're chatting about the foundational things you need to do in order to scale and grow your business from 6 to 7-figures.

And really, the first thing that it all comes down to is mindset!

I’m all about thinking big, and I want to share with you the game-changing strategies that can transform you into a seven-figure earner in this dynamic industry.

I'm going to break down why it's not just about your knowledge of social media or your past business successes, but how you see things, make decisions, and approach your goals.

We're going to explore the critical elements that set apart those 7-Figure agents – like how fast you implement ideas, ditching perfectionism, setting massive goals, and staying open to learning and taking risks.

I'll also share a bit of my own journey with you – how I went from a shy, introverted newbie agent to building a multi-seven-figure business all through embracing the digital world.

And we'll dive into the importance of valuing your time and how that directly impacts your earnings.

I'm really going to challenge you to rethink everything you know about sales, service, and value – because, let's face it, we're not selling houses; we're selling services and making connections.

To wrap it up, we’ll touch on how understanding your brain can be your secret weapon to crushing those big, bold goals you've set for yourself.

So let’s get ready to transform the way you think about your business and skyrocket your success. You won't want to miss this episode!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Embracing Change & Intentionality in 2024: A Roadmap to Success Jan 05, 2024

Agents, it's 2024 and it's time to take action!

In this week's episode, we're diving into the topic of how to harness the energy of the new year to create a successful and sustainable business model, especially in regard to your marketing.

As we unpack the complexities of the current market and the impact of AI in 2023, we'll dive into the essence of intentionality in business.

It's time to shift from chance to intentionality in your business strategy.

We're also tackling the big one: transforming unpredictable business models into sure-fire successes.

I'm here to guide you through making decisions that bring stability to both your business and personal life.

Plus, we'll explore why marketing isn't a one-time deal but a continuous journey of growth and adaptation.

We're also talking about realigning your business model and the essential shift you need to take from traditional to scalable marketing methods.

I'm all about showing you how personal branding and niche-focused strategies are the keys to making a real impact.

So, are you ready to rethink your approach for 2024? If so, give this episode a listen.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

What My Clients Who Are Doing 100+ Deals Per Year Are Doing Differently - Part 2 Dec 28, 2023

In this week's episode, we're delving into Part 2 of what my clients who are doing 100+ deals a year are doing differently... especially in their marketing!

We'll unpack the secrets of transforming cold leads into loyal clients.

We'll dive into creating content that resonates deeply with your audience, and why focusing only on the 'ready-to-buy' top 3% is a huge mistake.

Learn about the journey from cold to hot leads and the importance of authenticity in your marketing strategy.

You'll discover how to make a lasting first impression online and how to establish yourself as a trusted authority in the real estate world.

I'll also guide you through crafting irresistible offers and the significance of diversifying your content to keep your audience engaged.

And so much more!

If I could go back in time and teach my former self these skills, I would’ve saved myself so much trouble going in circles.

These are the things I WISH I knew when I started.

So don't wait! Listen to this week's episode to learn the marketing strategies that can help you make 2024 your best year in business to date!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

What My Clients Who Are Doing 100+ Deals Per Year Are Doing Differently - Part 1 Dec 21, 2023

There are 3 very specific things my clients who are doing 100+ deals per year do differently than the average agent...

And these 3 components make the difference between a $100k year and a MILLION dollar year.

Most agents focus on entirely the wrong things.

Boosting ads, buying leads
Social media strategies that waste time (yours AND your audience’s)
Posting empty “small talk” content (just for the sake of ‘visibility’)

…and more.

If I could go back in time and teach my former self these skills, I would’ve saved myself so much trouble going in circles.

These are the things I WISH I knew when I started.

Are you curious what the 3 things are that you should be focusing on to create your 7-figure year?

Learn from our clients who are already doing it.

I'll be breaking it all down during this week's episode!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Mastering the Market with Mindset in 2024: A Mindset Masterclass with Phoebe Pierpoint Dec 07, 2023

Real Estate Agents! I’m beyond excited to bring back a very special guest, Phoebe Pierpoint, onto the podcast this week.

As we approach the end of 2023 and gear up for 2024, it's the perfect time to dive deep into a topic that's been on my mind a lot lately and one that I believe is crucial for our success - the power of mindset in navigating the ever-changing real estate market.

In this episode, Phoebe and I are dissecting the reality of the current market conditions and how different agents are responding to these challenges.

Phoebe brings to the table her invaluable insights, shedding light on the dichotomy we're seeing in the industry: agents who are seizing opportunities and thriving versus those who feel overwhelmed and victimized by the market shifts.

Our conversation is not just a market analysis; it's a journey into the psychology of success.

We talk about how our personal belief systems and thought patterns can significantly impact our professional lives.

We're tackling the often-overlooked aspect of real estate - the mindset - and how shifting from a scarcity mindset to one of abundance and innovation can be a game-changer.

You'll hear us discuss the importance of taking action over merely hoarding information and why surrounding yourself with positivity and the right people is more critical than ever.

Phoebe also shares her experience and insights into the power of a growth mindset, and we dive into strategies for changing negative thought patterns that may be holding you back.

As we head into the holiday season, we also touch on how to navigate potentially negative conversations and how to maintain your focus and positivity.

Plus, Phoebe gives us a sneak peek into a special new training she has available to help reset your mind for success.

Click the link below to check it out.

https://yourlifearchitect.com/mindreset/

So, whether you're a real estate agent feeling the pressure of the current market or you're an agent looking for that extra nudge to tackle challenges with a winning mindset, this episode is for you!

If you have any questions for Phoebe regarding her training or what she has going on right now, feel free to send her an email at phoebe@uncageme.com

If you're looking to be part of the group of agents who are seizing opportunities in 2024 and are staying top of mind to their ideal clients no matter what the market looks like, book a call with my team to see how The Listings Lab can help. Click the link below to book a FREE 15-minute discovery call to chat about your business and to see if we'd be a good fit. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The New Era of Real Estate Marketing Nov 30, 2023

Real Estate Agents! Here's the truth... the way we're marketing our businesses needs to change.

In this week's episode, we're diving into my favorite area: marketing and lead generation in real estate.

We'll explore how the game is changing in 2023 and into 2024, with Google searches declining and platforms like YouTube and TikTok rising. I'll share my unfiltered opinions on adapting our SEO strategies to these shifts.

We'll discuss the power of focused marketing in real estate, especially in challenging times. It's crucial to think like marketers, not just influencers, understanding the difference in their approaches and outcomes.

I'll emphasize the importance of personal branding, showing how it builds trust and loyalty, even in a growing business. It's all about creating content that resonates deeply with your audience and aligns with your authentic brand.

So get ready for some eye-opening insights and tips on improving your real estate marketing.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

6 Social Media Marketing Ideas for Real Estate Agents Nov 21, 2023

Not sure how to use social media for marketing? As a real estate agent, social media can be your best friend when trying to attract new clients - but it needs to be done right!

If your social media profiles feel like a ghost town, you're probably not approaching your content in the right way to attract your ideal clients.

Within this week's episode, we're going to cover 6 social media marketing ideas for real estate agents to try out.

Let’s get into them so you can start learning how to make social media your #1 lead generator!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Power of In-Person Real Estate Events: Aimee's Experience Oct 23, 2023

I am beyond excited for this week’s episode!

I’m joined by Aimee Ness, an incredible real estate agent from Lafayette, Indiana, and a member of our exclusive 7FA program.

Today’s episode is all about the power of live events and why they are truly game-changers for your business’s growth and development!

Live events have been an absolute game-changer for my business. Seriously, the growth and knowledge I've soaked up from all of the live events I attend? Mind-blowing.

I’m a huge believer in the power that they have in transforming businesses - And that’s the main reason why I host my own live events!

And Aimee is one of the best people I could chat with about this topic!

Within the episode, Aimee shares her story of how she stumbled upon our program and why she feels that our live events are essential for her business’ growth.

Aimee has since been to 2 Bahamas retreats, is coming to the one in October and is already signed up for the one in March… and she’s even coming to our TLL live event in Austin, TX in November!

Aimee’s experience at our events has been nothing short of remarkable, as she found a close-knit community of high-performing agents who openly share their knowledge, systems, and experiences.

Discover why Aimee believes in the power of in-person events and how they've played a pivotal role in her real estate success.

Also, hear from Aimee herself why our events are different compared to traditional real estate events.

If you've been searching for a real estate event that combines business growth with an unforgettable experience, tune in to this week’s episode to hear Aimee’s perspective and get ready to take your business to the next level!

Interested in attending one of our live events? Check out our event page to learn more about our TLL Live event in Austin, TX from November 13th to 15th! https://www.thelistingslab.com/event/

Interview: How Pam Embraced Her Authentic Self On Social Media (And Massively Increase Her Engagement) Oct 16, 2023

Agents... Let’s be honest here – most real estate marketing is dry and consists of the same copy-and-paste statements ALL the time.

As agents, we mistakenly think we need to put on this uber-professional, corporate persona.

But guess what? Clients don’t want to work with a generic “realtor robot”.

They want to work with a real human being.

So if you’re struggling to capture attention and connect with your audience, you need to listen to this week's episode!

I sat down with Pam Orzan, an agent with over 20 years of experience, who went through a total marketing transformation after joining The Listings Lab.

Pam used to create polished marketing that barely got any engagement.

Now, she’s creating content that her audience is absolutely EATING up. And it’s resulting in more leads, appointments booked, and aligned clients.

Listen to this week's episode to learn from Pam’s journey when it comes to creating marketing that truly resonates.
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Mastering Your Mindset: Reshaping Your Mindset For Exponential Growth Oct 02, 2023

Have you ever wondered what really lies beneath the surface when it comes to mindset?

In this week’s episode, we dive deep into the world of mindset and why it's more than just positive thinking and motivational podcasts.

Mindset is like the secret sauce of our lives, businesses, and relationships.

It’s the sum of our beliefs and it has a HUGE impact on our outlook.

During the episode, I’ll be addressing some common misconceptions about mindset… like the idea that success only comes from endless hard work or that suffering is a prerequisite for success (which it’s not!).

I even dive into some personal stories that shed light on how facing challenges can actually be the secret to growth and strength.

But we’re not stopping at that! We’re also diving into the concept of shifting your mindset to start thinking exponentially.

We're talking about a radical shift here. About doing things differently, getting creative, and striving for that 10-20% improvement.

During the episode, I want to get you thinking. I want you to picture your own exponential goals and find those areas where you can become 10% better.

So get ready to do some mindset work while you listen to this episode. I'm going to help reshape your mindset so you can achieve exponential growth in your life and in your business.

Want to join one of the best real estate communities online to help you scale your business? You need to join The Listings Lab Facebook group where we give FREE exclusive content and training on how to scale from 6 to 7 figures without any burnout.

The Unsexy Truth About Burnout & Why You’re Feeling Overwhelmed In Your Business Sep 18, 2023

Real Estate Agents! Are you tired of feeling like you're constantly running on fumes, questioning if it's just the toll of building the business of your dreams?
Here’s the unsexy truth about burnout and why you might be feeling like things are always feeling harder than they need to be…

In today's episode, we’re diving into a topic that many agents tend to shy away from… the silent battles with burnout and overwhelm, especially in the real estate world.
There’s this myth that we're always just "too busy" – but what if the real issue is the exhausting game of pretending everything's perfect?
During the episode, I share raw moments from my own journey. From hitting seven-figures to the tearful nights no one sees.

We’ll even chat about why building systems and embracing authenticity could be your actual saving grace.

If you've ever felt like you're on the edge, drowning in busy work or missing clarity in your business, I've got something special that I'd like to offer you - my 6-pillar audit!

If you'd like to fill it out for your business, send me an email to jess@thelistingslab.com and I'll send you everything you need to get started so you can start building clarity into your business.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Mastering Facebook: The Secrets to Skyrocketing Your Organic Reach Sep 11, 2023

Have you been struggling to reach more people on Facebook? Feel like you’re spending time creating content but it never seems to get you any results? It's time you truly learn how to leverage Facebook for your real estate business!

In this week's episode, I'll be diving in and discussing why your organic reach might be an issue for you on Facebook and some things that you might not know about the platform...

Within the episode, I'll be covering:

Why you NEED to be using your personal profile at all times.
The difference between your personal profile and your business page and which one Facebook actually prefers.
Why driving traffic off of Facebook onto another platform is killing your reach and what to do instead.
Types of content you should avoid posting on Facebook and how it’s affecting the way people interact with you.

And so much more!

Let’s dive in and learn about some of these common mistakes on Facebook and how to avoid them so that you’re leveraging the platform to its fullest potential!

Also, if you’d like to check out my free training, 3 Steps To Getting Consistent Clients From Social Media, email me at ⁠jess@thelistingslab.com⁠ and I’ll send you the link to the training to watch!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

5 Currencies To Leverage When Growing Your Real Estate Business Sep 04, 2023

Have you been struggling to scale your real estate business to the next level? You might be lacking some of these crucial currencies in your business...

And no, when I say currencies, I’m not just talking about money.

Too many agents chase dollars while neglecting the other four vital currencies required for growth.

In this week's episode, we'll be going over the 5 most important currencies you need to be leveraging in your business so that you’re scaling and growing sustainably and consistently… without burnout!

Within the episode, we’ll cover:

Why money is actually NOT the most important currency
The currency that so many agents overlook… and why they’ll never get this currency back
How each of the 5 currencies fit together to create a long-lasting real estate business

And so much more!

If you’re ready to stop chasing dollars and learn the five currencies to create lasting real estate success, then you need to give this episode a listen!

Also, if you want me to do a 6 pillar audit of your business, send me an email to jess@thelistingslab.com and I’ll send you everything you need to get started.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How To Have Hundreds Of The Right People Reaching Out To You From Your Content Per Year Aug 28, 2023

Real Estate Agents! Ready to learn how to have hundreds of high-quality leads reaching out to you from your content per year?

Tune into this week's episode, where I'll be diving into the strategy behind all of this!

If you’re ready to take your business to the next level, you need to go beyond reaching out to just your referral networks.

You need to learn how to leverage social media and online marketing to reach other parts of your audience that you haven’t engaged with yet.

And in this week’s episode, I’ll be going over exactly that.

We’ll be covering:

What it takes to have more of the right people reaching out to you
What you need to do to create this
Why you shouldn’t be relying too heavily on one type of messaging
The importance of taking your leads through a 9-point psychological journey
How to stand out amongst other agents in your market with your content

And so much more!

In 2023, creating content isn’t a choice anymore. It’s a MUST for your real estate business.

So if you’re ready to learn how to generate an extra 3-10 clients a month just through your content, you need to give this episode a listen!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Also, don't forget to join us in The Listings Lab Facebook Group where you can access tons more FREE training and Interviews.

Click here to join The Listings Lab Facebook Group!

Interview: Understanding What's Holding You Back In Business with Michelle Risi Aug 02, 2023

Real Estate Agents, be honest… Have you been feeling stuck lately within your real estate business? Your mindset could be what’s holding you back from making the necessary moves to get the results you’ve been working towards.

Your outlook, beliefs, and perceptions play a HUGE role in your success.

But most agents are unintentionally self-sabotaging themselves because their mindset is not in check!

A lot of agents unknowingly become their own roadblocks which in turn sets them back from achieving their goals.

On this week’s episode, I’m joined by Michelle Risi, who’ll be covering a lot of really cool and insightful stuff in this week’s episode.

Michelle has been in the industry for almost 30 years and has helped tons of agents and industry professionals start to understand and see where they’re holding themselves back.

She truly understands the way the human brain is wired and how that translates to our success, especially in real estate.

We’ll be deep diving and going into details about what truly holds us back from achieving our goals and what actions we need to take for us to start feeling unstuck.

Ready to uncover the mysteries of the human mind and its impact on your success in the industry? Let’s get into it!

Do you have questions about The Listings Lab and our programs or are you looking to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to talk to my team. ⁠⁠⁠https://www.thelistingslab.com/apply/

Part Two Of Mastering Your Numbers: How To Practically Start Using Your Budgets Jul 19, 2023

Real Estate Agents! We’re back with part 2 of all things budgets.

Dylan, our head coach from our 7-Figure Agent Collective program, and KaraLee, our COO here at The Listings Lab are back and on this episode, we’re going to be diving into how to put everything you learned in Part One into practice.

If you haven’t checked out Part One, click here to give it a listen. Or if you’d like to watch the LIVE training of Part One, click here.

During that episode, we go over everything from mindset to big picture overview - why your budget matters and how understanding your finances is crucial for your real estate business.

But this week, in Part Two, we’re going to be going over how to put everything you learned in Part One into use.

We’ll be covering:

How to incorporate looking at your budgets into your daily/weekly routine
P&L's
Tools you can use to keep track of your finances
The difference between personal money and business money
A simple spreadsheet you can use to start getting your budgets in place
What you shouldn’t be spending your money on in business

And so much more!

During the episode, we do reference a spreadsheet, so if you want to watch the full episode to see the sheet + get access to it, you can click here to watch.

We want to give you the tools and resources to get your budgets and finances into place and show you how you can practically use them in your daily life in a simple and easy way so you don't feel stuck!

We’re going to be providing you with as much value as we can in this episode. So let’s get started!

Do you have questions about The Listings Lab and our programs or are you looking to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to talk to my team. ⁠⁠https://www.thelistingslab.com/apply/

Mastering Your Numbers: Building a Solid Financial Plan for Your Real Estate Business Jul 05, 2023

Real estate agents! Get ready to dive into the world of numbers and their impact on your business’ success in this week's episode!

I'm excited to have two awesome guests with me today: Dylan, our head coach from our 7-Figure Agent Collective program, and KaraLee, our COO here at The Listings Lab.

You're in for a treat!

In this week’s episode, we'll dive into why understanding your finances is crucial for your real estate journey.

We'll talk about the idea of the financial thermostat and why business money is different from personal money.

Plus, we'll share tips on easily creating, organizing, and executing your financial plan and really getting clear on your numbers!

We dive in deep to fully break down the end goal so you can understand the way you view money and how you can go about approaching your budget and finances smartly to make decisions properly as a business owner.

And this is just the starting point for you!

Once you fully understand your numbers, only then can you properly start business planning.

During the episode, we do reference slide decks, so if you want to watch the full episode to see the slides, you can click here to watch.

Get ready to transform your relationship with numbers and take control of your finances to start building toward financial freedom in your business!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team.⁠⁠https://www.thelistingslab.com/apply/

Interview: How Paul Went From Unfulfilled To Fired Up About His Real Estate Business Jun 21, 2023

Are you a real estate agent seeking flexibility, freedom, and fulfillment in your real estate business? But are you feeling bogged down by the day-to-day grind, chasing deals and dollars?

If you answered yes to the questions above, then you need to check out Paul Santucci's experience with The Listings Lab.

Paul's wins go beyond financial gains; they include personal fulfillment and happiness too!

For the first time in years, Paul’s feeling more fulfillment from his business than ever before.

Before The Listings Lab, Paul followed traditional marketing tactics like postcards and prospecting, hoping to strike the right chord at the right time with potential clients.

But everything changed when he discovered The Listings Lab and embraced video content to express his genuine self.

The result? A happier Paul, connecting with clients who resonate with his unique approach.

Gone are the days of selling himself to every prospect.

Now, Paul focuses on providing tailored solutions and emphasizing the value he brings to the table.

His secret weapon? Sharing personal stories, including successes and even failures.

By being transparent, Paul has built trust and understanding, ultimately attracting the clients he truly enjoys working with.

In this week's episode, I sat down to talk with Paul and talk about his biggest lessons, aha’s, and takeaways since joining the program.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team. https://www.thelistingslab.com/apply/

Instagram Algorithm Update: What You Need to Know in 2023 Jun 07, 2023

This is going to be a super quick but important episode to listen to all about Instagram if you want to make sure you're getting in front of your ideal clients on the platform!

In this episode, we dive into the latest Instagram algorithm update and discuss the key changes you need to be aware of for successful Instagram marketing in 2023.

During the episode, I break down the new rules and strategies directly announced by Instagram to help you navigate the new algorithm. From editing preferences to posting habits, I cover it all.

We'll discuss

Why editing outside the app is discouraged
Why you need to remove TikTok watermarks
The video/image posting format IG prefers
The ideal number of hashtags & the rising significance of captions
Why engagement is essential

This episode is your guide to conquering Instagram in 2023!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team. ⁠https://www.thelistingslab.com/apply/

Interview: 3 Simple Steps Kim Took To Skyrocket Her Real Estate Sales (Even In A Tough Market) May 25, 2023

Agents, are you tired of blaming the market for not reaching your real estate goals?

Well, in this week's episode, I've got some tough love for you! It's time to kick those excuses to the curb and embrace your unstoppable growth, regardless of the market conditions.

In this episode, I'm sharing the incredible success story of Kim Osborne, a previous member of The Listings Lab and our 7-Figure Agent Collective program... and one of our newest program mentors!

Let me tell you, this woman is on fire!

Despite facing a tough market, Kim has declared 2023 as HER year, and she's determined to make it big. She and her partner Jeff are well on their way to a mind-blowing multi-six-figure year.

Want to know the secret sauce behind Kim's epic turnaround?

During the episode, we go over the three game-changing steps she took to skyrocket her real estate business.

So if you're ready to leave behind the excuses and unleash your full potential, you can't miss this episode.

Kim's story will inspire you to conquer any market and achieve your wildest real estate dreams.

Get ready to level up and crush your goals!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team. https://www.thelistingslab.com/apply/

Breaking Free: Overcoming the Paralyzing Mindset That's Holding You Back in Your Business May 12, 2023

If you've been feeling stuck in your business, listen up!

In this week's episode, we have Phoebe Pierpoint joining us. She is a mindset and self-mastery coach that works with six and seven-figure entrepreneurs.

In this episode, we'll be tackling a common issue that many of us face: feeling stuck and unable to take action.

Phoebe, a mindset and self-mastery coach who works with successful entrepreneurs, will be sharing her insights on how to break free from this paralyzing mindset that is holding us back from reaching our true potential.

She'll be sharing her tips and strategies on how to shift your mindset and overcome the fear and uncertainty that can hold us back.

So if you're feeling stuck in your own head and unable to take action, then this episode is for you.

By the end of it, you'll have a better understanding of how your mindset impacts your success and practical steps you can take to start making progress toward your goals.

So, sit back, relax, and get ready to gain some valuable insights from Phoebe!

Ready to break free from a mindset that's holding you back and start making progress toward your business goals? Click the link below to apply to talk to my team to see how The Listings Lab can help you scale your business to the next level!

https://www.thelistingslab.com/apply/

Interview: How Lynea Carver Got 6 Extra Listings In 30 Days With The Listings Lab Apr 05, 2023

How would getting 7 new pieces of business in 30 days change your business? Your life? Because that’s what happened for Lynea.

Lynea knew she needed to make a change in her business. She knew she wanted to get more business out of her existing pipeline and also attract new, perfect ideal clients.

So she came into The Listings Lab.

She’s not even done the entire program - she’s only at the halfway mark, and just by posting her first 30 days of content, she’s gotten SEVEN pieces of new business in her niche.

And this is just the beginning for her.

Soon, she’s going to be compounding this both in her existing organic audience but also with new business.

She’ll have nearly 33xed her investment in The Listings Lab.

Not bad, right?

In this episode, I sat down to talk with Lynea about her biggest lessons, aha’s, and takeaways since joining The Listings Lab.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Why Omnipresence Is THE Most Effective Way To Grow Your Real Estate Business Mar 22, 2023

Omnipresence isn’t just a buzzword. It's the game-changing thing that is missing from your business!

It’s a powerful marketing strategy that can help you become the go-to agent in your ideal client’s mind.

When you ditch manual, unscalable marketing techniques like cold calling and constant prospecting and embrace omnipresent marketing, you’ll effortlessly attract highly-targeted leads that are *obsessed* with your services.

You can say goodbye to commission hagglers and say hello to potential clients that see you as the ONLY agent they want to work with.

Ready to learn how this all works?

Listen to this week's episode to get the full lowdown on omnipresence and how to embrace this powerful real estate marketing strategy.

In the episode you'll learn:

What truly becoming omnipresent means/looks like
The advanced human psychology behind omnipresence
9 cognitive biases that makeup omnipresence and how to use them properly in your marketing
Why niching down is ESSENTIAL

And so much more!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to talk to my team. https://www.thelistingslab.com/apply/

Interview: This Social Media Strategy Grew Cori’s Real Estate Business Mar 08, 2023

Tired of showing up on social media like all the other agents in your area? Hear how Cori changed her real estate marketing plan in order to show up more as herself… not just another real estate agent.

She needed to step up her real estate marketing to become a stand-out agent.

Her posts were getting barely any engagement, let alone leads or clients. She felt like she was just spinning her wheels and that social media was a waste of time.

She wanted to find a social media marketing strategy for real estate that actually works… and she did with The Listings Lab!

Using social media posts for real estate, Cori updated her real estate marketing plan and reaped the benefits quickly when she changed up how she was showing up on social media to her potential real estate clients.

After implementing the strategy we teach inside The Listings Lab, she was able to reach 10,000 more people on Instagram with the new content she was posting.

And that was only the start!

Want to hear more about Cori's experience?

In this episode, I sat down to talk with Cori about her biggest lessons, aha’s, and takeaways since joining The Listings Lab.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

The Difference Between Being An Influencer VS. Being An Entrepreneur Online Feb 15, 2023

Do you want to know the top mistakes real estate agents make that fall under “influencer” that keep them from getting clients and making money?

Learn the major differences and the things you MUST keep in mind when you’re creating your online real estate marketing strategy.

As a personal brand in real estate, you need to have an understanding of what makes influencers captivating to a loyal audience, but you also need the focus and alignment of an entrepreneur to stay in the highest service to ONE thing: your ideal clients.

You don't need more followers...you need to FOCUS on your ideal client and the right followers will come...which leads to revenue.

Vanity metrics (like having 10k followers) will not increase your business if they're not your ideal clients.

It’s time you start thinking like an entrepreneur and not like an influencer!

Give the episode a listen to find out more!
Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: Find Out Justin’s Secret To 10x His Business Feb 01, 2023

Justin is back!

If you’ve been in the community for a while now you’re definitely familiar with Justin Loncaric. He truly is a prime example of how the compound effect can leverage and scale your business to the extreme.

The success Justin has had over the last couple of years since joining The Listings Lab is insane. Everything he’s doing is compounding! He’s taken the tools that we’ve given him and created a monster of a business that just keeps growing and growing.

And he’s been able to have this success because he’s been coachable, open-minded, and willing to change.

In this week’s episode, Justin and I chat about:

🔥 What sets people who are highly successful in programs apart

🔥 Mindset shifts you need to make in order to be successful in a changing market

🔥 How to build a successful business with the tools given to you

🔥 Changes you need to make to your marketing to set you apart

🔥 The changes Justin made to help him scale from $150K/Year to $1M+/year

And so much more!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team.https://www.thelistingslab.com/apply/

The ONE thing you MUST DO to keep scaling your real estate business Jan 18, 2023

Real Estate Agents: What got you here won’t get you there! And here’s what I mean.

A lot of the time agents think they need to work harder and double down on the things they’re currently doing in their real estate business to get to the next level.

And a lot of the time that is pretty false.

The one thing you need to do to easily grow your real estate business is to implement a 1 to many real estate marketing strategy.

There are tons of real estate marketing ideas out there, but if you’re not reaching more people, your time and energy cannot be doubled enough to scale your business.

Using social media for real estate agents is an excellent way to reach many people at once without having to do extra work.

There is tons of social media content for real estate agents that can be used to get your audience to know, like, and trust you so that you don't have to waste your time and energy prospecting for hours anymore.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Here’s Why You Need To STOP Using Your Gmail For Your Business Email - Do This Instead! Dec 27, 2022

You NEED to own your own real estate email address - it's non-negotiable!

One of the most common mistakes I see TONS of real estate agents make is using an email address that they don't own... and this needs to stop ASAP!

As a business owner for your real estate business, you need to make sure you're coming off as professional, and most importantly, protecting yourself and your email marketing list!

What is the purpose of an email list for real estate agents, if one day it could be completely gone... because you didn't own your email.

So it’s time to think strategically about how you’re putting yourself out there.

It's time to drop your Gmail email address and ESPECIALLY your brokerage email address so that you can protect your real estate email list.

In this week’s episode, I take a deep dive into this topic and go over:

Common mistakes agents make with email.
How to best protect yourself and your email list.
Do’s and Dont’s for email signatures.
How to pick the perfect domain name to use as your email address.
And why using a third-party email address or a brokerage email address isn’t the best option for your business.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

3 Types Of Content You Need To Be Posting On Social Media To Attract Your Ideal Real Estate Clients Dec 13, 2022

Are you ready to show up on social media, but don't know what to post?

In this week's podcast episode, I go over the three types of content you need to post as part of your social media strategy while also giving you some pointers on what you should and shouldn't be doing on your social media feeds.

If you're ready to build connections with your audience and dominate your market, these real estate social media and content tips will help you grow and scale your real estate business to truly get in front of the people who you want to work with.

It's time to ditch the traditional one-to-one marketing strategies and embrace building relationships at scale.

And the only way to start building relationships at scale is to start showing up online in the right way with the right types of content!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: How Chris Cook Scaled His Business To 7 Figures In Less Than 1 Year With The Listings Lab Dec 06, 2022

Meet Chris Cook! His story is truly inspiring!

Chris is a Toronto-based real estate agent and founder of The Halyard Group. He and his team help Toronto-based families upsize into their dream homes using his Five Rings Method.

The changes Chris has made in his real estate business are massive!

Chris went from almost throwing in the towel and selling all his assets to keep his business afloat to turning his business around completely and pulling in 6 figures every single month!

Over the years, Chris tried so many real estate coaching programs but none stuck.

He was tired of slaving and grinding away in his business day in and day out.

Chris needed help taking some of the pressure off - He needed to learn how to build a real estate team.

Once joining our 7 Figure Agent Collective, Chris was able to get a proper plan in place that allowed him to scale his business well into 7 figures in just 1 year!

Chris needed to change the way he thought about his real estate business in order to make these massive changes.

Now Chris and his team have more business than they even know what to do with!
We sat down to talk with Chris and talk about his biggest lessons, aha’s, takeaways, and changes he's made since joining the program.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

4 Types of Social Media Headlines to Hook Your Followers Nov 29, 2022

Social media headlines, and headlines in general, are one of the most important parts of content creation as a realtor.

Think about it this way.

You could create the most amazing content.

Filled with valuable education, juicy real estate tips, and wisdom for your potential clients.

But if your headline is just “meh”…then nobody is going to read it.

Your social media headlines are the initial hook for the rest of your post.

And if they don’t adequately grab the attention of your ideal clients, all of the incredible content you’re creating is going to waste.

You have to remember…

There’s a LOT of content out there. People can’t possibly consume all of the content put in front of them on a daily basis.

So you need to make sure your headlines are doing what they need to be doing... enticing the reader to consume your content.

When you look at professional copywriters, they’ll spend HOURS just coming up with a solid hook, often rewriting the headline up to 100 times.

I don't want you spending your time and energy writing headlines.
I want to save you time.

In this week's podcast episode, I’m going to give you some proven copywriting formulas so you can shorten the time it takes to write engaging headlines.

With these formulas, you’ll be able to create high-converting headlines with a fraction of the time and a fraction of the effort.
Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: How Paul Stavros 3x'd His Real Estate Business in 1 Year with The Listings Lab Nov 22, 2022

Meet Paul Stavros!
Paul is a Toronto based real estate agent who helps Toronto families write their next chapter with his signature Move Up Method.

Since joining The Listings Lab, Paul's business has tripled and is growing FAST!

Plus, he's working half as hard as he used to!

He’s dropped the old-school hustle and grind mentality and automated his real estate business to work for him.

Now he’s watching his business grow while using his time smartly to focus on aspects of his business that he enjoys.
In this week's episode, Paul talks about his biggest lessons, aha’s, and takeaways since joining the program.

We also chat about:

What Paul did to systemize his business to allow him to work half as hard while doing WAY more business
How Paul's marketing has changed for the better and is attracting more quality clients than ever before
How Paul created an amazing work-life balance for himself

And so much more.
Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

The Ultimate Guide On How To Close Real Estate Deals In 8 Simple Steps Nov 15, 2022

Want to know a winning framework for how to close real estate deals every single time?

You’re in the right place.

A lot of agents tend to overcomplicate sales. But in reality, sales is simply connecting the right person with the right solution.

On this week's episode, I sat down with world-class entrepreneur and high-ticket sales expert, Erica Martin, to discuss the 8-point sales framework you need to use to get an easy “yes” during your next listing presentation.
In the episode, you’ll learn:

How promising this one thing can immediately put your prospect at ease
The two most important ways to qualify your prospect
Ways to build a deeper relationship with your potential client
How to identify your client’s pain points without it feeling icky
The 8-step formula you need to use in every single listing/buyer presentation

And so much more!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: How Karyn Got Over Her Fear Of Creating Content & Built A Powerful Online Presence With The Listings Lab Nov 08, 2022

So you know that building an online presence for your real estate business is a non-negotiable if you want to get more deals…

But you still can’t bring yourself to fully show up on social media?

Personal content is the content category that drives connection like no other.

It’s one of the greatest tools you have in your business to start creating a connection with potential clients.

It doesn’t matter what kind of stats you throw out, or how many ‘just listed, just sold’ posts you publish…

If your followers don’t feel like they have a CONNECTION with you, they’ll never get the courage to reach out to you about selling their home or buying one.

It also happens to be the category agents feel the most resistance towards posting.

That was especially true for one of our members in The Listings Lab, Karyn Gaidos.

Karyn works in Metro Detroit, Michigan and has been in real estate for five years.

But despite her years of experience, when she first started the program, she was terrified.

And the thing that scared her the most was definitely sharing personal content.
Coming from a more traditional, corporate background, blending business and personal felt totally foreign to her, and she really struggled.

But once she saw the results, she was a total convert!

She stopped having to rely on her network and got hot leads coming to HER
She started deepening connections in her local community and started becoming people’s go-to agent because of her content
Her engagement and reception on social media skyrocketed

Want to hear more about Karyn’s story and how YOU can create an online presence to attract more clients to your real estate business?

Listen to this week's episode where Karyn and I go over:

How to increase your know, like, and trust factor to sign more real estate clients
How to get over your fear of judgment and post with confidence
The #1 thing most people get wrong about storytelling content

And much more!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Being Busy IS Being Lazy Nov 01, 2022

Busy = Lazy... I said it!

It's time to shift the belief that being busy is a good thing in your real estate business.

Being busy doesn't always translate into being productive. And that's the main difference!

Within the real estate industry, we've glamourized the 'hustling' culture and by doing that, we're actually being counterproductive to our businesses.

It's important for agents to understand why hustle culture is toxic and why being busy is NOT a badge of honour and why it's overrated.

In today's episode, I dig deeper into this concept and show you how you could potentially be the bottleneck of your business.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: How Justin Loncaric 10x’d His Real Estate Business with The Listings Lab Oct 28, 2022

Meet Justin Loncaric!

Justin Loncaric is a Burlington-based real estate agent and the founder of JL Realty Group. He’s a husband, a father, and an entrepreneur who helps Burlington-based families move up to their next home using his signature Home Run Method.

Since implementing the strategies taught in The Listings Lab, Justin’s had some fantastic results.

Results like:

Going from $150,000 GCI to $1.3 million in less than two years
Creating the space and bandwidth in his schedule to start a second business
Building a powerhouse real estate team that he can truly lean on
Got out of debt and has completely secured his children’s education fund

And so, so much more.

We sat down to talk with Justin and talk about his biggest lessons, aha’s, and takeaways since joining the program.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: How Meghan Arbuckle Grew Her Real Estate Business To 7 Figures Oct 27, 2022

Meet Meghan Arbuckle!

Meghan is a Brighton, ON based real estate agent and founder of Arbuckle Real Estate Group. She is a wife, mother, and owner of a 7 figure real estate business who helps families upsize to their new homes using her proven Big Life Method.

Since joining The Listings Lab, Meghan has done more in the past year than we can even fit into one interview!

Her real estate business has massively changed and has grown to 7 figures!

In today’s episode, I sat down with Meghan and we dove into how:

She went from being on a real estate team to having her own real estate team
She has more listing business than she knows what to do with!
The Full compound effect is happening!
All of the work from the past year is PAYING OFF and is massively growing her real estate business!

And so much more!

We also learn about her biggest aha moments, things she's changed in her real estate marketing strategy, and takeaways since joining The Listings Lab.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

9 Signs You Should Quit Real Estate (Trigger Warning) Oct 27, 2022

This episode comes with a trigger warning.

I honestly believe that 50% of real estate agents should quit real estate.

Now, I know that might sound harsh.

But the real estate industry has become saturated with people – many of whom are bringing the real estate industry down as a whole.

There are certain types of real estate agents who will never be successful.

They’ll never build the big, automated real estate business of their dreams.

Want to make sure you’re cut out to build a 7-figure real estate business?
In today's episode, I'll cover some of the biggest traits that prevent real estate agents from reaching their true potential and income goals.
Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team.
https://www.thelistingslab.com/apply/

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