A shop owner DM'd me for advice. Ten minutes later I was standing in her store.
She runs a health food shop here in Canberra. She'd been working SEVEN days a week, she was exhausted, + she didn't know where to turn. When I got her message, I knew I had to help.
Two hours later we'd found four magic money opportunities hiding in plain sight in her business. The first had three people lining up within 24 hours. Another took a chalkboard + a whopping great big arrow.
And every single one of them is probably hiding in YOUR business too.
(Unpaid + unsponsored, by the way. Gen from Go Vita Dickson said a big yes to me sharing all of it.)
WHO THIS IS FOR
You're working your butt off + the money isn't matching the effort. The to-do list is longer than your arm, + there's a sneaking feeling the thing that'd fix it is already ON that list, buried at number 47. This works whether you've got a shopfront, a website or an Instagram account + a dream.
IN THIS EPISODE
- The DM that made me ditch my whole day
- The empty room that was instant cash waiting to be harvested
- The puzzling reason a chocolate protein bar was her number one seller (+ how she can repeat it every month for free)
- How we fixed her street signage in half an hour with stuff she already owned
- The one news article that told me she was ripe for way more media
- The influencer night we cooked up, + the neighbour she can team up with
- How I used Claude to get the big scary tasks done in minutes, in between customers
- The message she sent me 24 hours later (I almost came to completion)
- What I worked out lying awake that night about why advice doesn't help overwhelmed people
- Where my 2027 Goals Workbook signing is happening!
KEY INSIGHTS
- Your to-do list never ends. 20+ years in business, over $16 million in revenue, + I have NEVER finished mine. Find the tasks that make money + move them to the tippity top.
- Look for instant cash that's already sitting in your business, waiting on a task you keep putting off.
- Find out WHY your number one product sells. Then do more of that.
- Is it immediately obvious what you sell? Check your shopfront, your website + your socials.
- Use what you already have before you spend a cent.
- Got five minutes? Hand a task to an AI assistant + let it work while you do.
- A big list of advice doesn't help a time-poor business owner. Doing the thing with someone beside you does.
NOTABLE QUOTES
"I just had this gut intuition, like, fuck your plans for today, Leonie. This is what is really needed."
"Behind me is a long-ass list of unfinished things that I didn't get around to doing because they just weren't that important."
"Money in the hands of women is a fucking great thing."
LINKS + RESOURCES
- Take Action Club (half price until midnight, 25 September 2026): https://www.leoniedawson.com/action
- Unicorn Biz & Life Academy: https://www.leoniedawson.com/academy
- Go Vita Dickson, 2/5 Dickson Place, Dickson, Canberra. Instagram: @govitadickson
- Wellness practitioner in Canberra? Jen has a room to fill + a big client base. Get in touch with her!
- Soma Women's Wellbeing, Dickson
- HerCanberra: https://hercanberra.com.au
- Claude: https://claude.ai
WANT ME TO CRASH YOUR BUSINESS TOO?
I can't drive to all of you (I would fucking love to). Take Action Club is how I get to be your magic money-making angel from wherever you are in the world. You get clear on what'll bring the money in, then you get the time, support + accountability to actually friggin' do it. It's half price for one more week: https://www.leoniedawson.com/action
If this episode lit you up, please subscribe + leave a 5 star review.
#womeninbusiness #smallbusinesstips #canberrabusiness #neurodivergententrepreneur #adhdentrepreneur #businesscoach #getyourshitdone #moneymindset #localbusiness #creativeentrepreneur
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